CN109889906B - Shopping method and related equipment - Google Patents
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- CN109889906B CN109889906B CN201910192722.4A CN201910192722A CN109889906B CN 109889906 B CN109889906 B CN 109889906B CN 201910192722 A CN201910192722 A CN 201910192722A CN 109889906 B CN109889906 B CN 109889906B
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Abstract
The embodiment of the invention provides a shopping method and related equipment, which are used for reducing operation processes and improving user experience in a television shopping process. The method comprises the following steps: when the first equipment displays the display content, judging whether the display content contains the commodity information attribute; if the display content contains the commodity information attribute, displaying the purchase guide of the target commodity; judging whether a user generates purchasing behavior in the process of watching the display content according to the operation instruction of the user on the purchasing guide; if the user generates purchasing behavior in the process of watching the display content, judging whether the first equipment is associated with a shopping account; and if the first equipment is associated with the shopping account, sending the shopping information of the target commodity to second equipment so that the second equipment executes corresponding operation based on the shopping information.
Description
Technical Field
The invention relates to the field of television shopping, in particular to a shopping method and related equipment.
Background
Aiming at the shopping scene of the intelligent television end, namely the whole process from browsing/selecting commodities, ordering and ordering payment, the television end has the disadvantage of high operation cost compared with a mobile end/Personal Computer (PC) end, so that the shopping application of the whole television end is not popularized and the development is slow.
At present, there are two mainstream shopping modes at the television end: 1. ordering is finished at the television end, including selecting commodity styles and quantities, filling in recipient information and the like; 2. and after the television end finishes browsing/selecting the commodities, guiding the user to finish the step of ordering at the mobile phone end in a mode of scanning the two-dimensional code.
For the two modes, the operation cost of inputting information at the television end of the former is very high, the interruption of the watching behavior is caused when the latter needs a user to find a mobile phone and open the mobile phone for use in the process of watching the television, and the experiences of the two schemes both have certain loss, which is one of the key factors influencing the development of the shopping scene at the television end.
Disclosure of Invention
The embodiment of the invention provides a shopping method and related equipment, which are used for reducing operation processes and improving user experience in a television-side shopping process.
The first aspect of the embodiments of the present invention provides a shopping method, including:
when the first equipment displays the display content, judging whether the display content contains the commodity information attribute;
if the display content comprises the commodity information attribute, displaying the purchase guide of the target commodity, wherein the target commodity is a commodity corresponding to the commodity information attribute contained in the display content;
judging whether a user generates purchasing behavior in the process of watching the display content according to the operation instruction of the user on the purchasing guide;
if the user generates purchasing behavior in the process of watching the display content, judging whether the first equipment is associated with a shopping account;
and if the first equipment is associated with the shopping account, sending the shopping information of the target commodity to second equipment so that the second equipment executes corresponding operation based on the shopping information, wherein the shopping account associated with the first equipment is the shopping account in the second equipment.
Optionally, when the first device does not associate a purchase account, the method further includes:
presenting device information of the first device to cause the second device to associate the shopping account with the first device based on the device information.
Optionally, the presenting the device information of the first device to cause the second device to associate the shopping account with the first device based on the device information comprises:
displaying a two-dimensional code corresponding to the device information of the first device, so that the second device scans the two-dimensional code to complete association of the shopping account and the first device.
Optionally, before the first device presents the display content, the method further includes:
and configuring the commodity information attribute in the display content.
Optionally, the determining, according to the operation instruction of the user for the purchase guide, whether a purchase behavior is generated in the process of viewing the display content by the user includes:
judging whether the operation instruction of the user to the purchase guide is a confirmation operation instruction or not;
if yes, determining that the user generates purchasing behavior in the process of watching the display content;
and if not, determining that the user does not generate purchasing behavior in the process of watching the display content.
A second aspect of an embodiment of the present invention provides a shopping device, including:
the device comprises a judging unit, a display unit and a display unit, wherein the judging unit is used for judging whether the display content contains commodity information attributes or not when the first equipment displays the display content;
the display unit is used for displaying the purchase guide of the target commodity when the display content contains the commodity information attribute, and the target commodity is a commodity corresponding to the commodity information attribute contained in the display content;
the judging unit is further used for judging whether a purchasing behavior is generated in the process of watching the display content by the user according to the operation instruction of the user on the purchasing guide;
the judging unit is further used for judging whether the first equipment is associated with a shopping account or not when the user generates purchasing behavior in the process of watching the display content;
the sending unit is used for sending the shopping information of the target commodity to a second device when the first device is associated with a shopping account so that the second device can execute corresponding operation based on the shopping information, and the second device is a device containing the shopping account.
Optionally, the displaying unit is further configured to display device information of the first device when the first device is not associated with a shopping account, so that the second device associates the shopping account with the first device based on the device information.
Optionally, the display unit is specifically configured to:
displaying a two-dimensional code corresponding to the device information of the first device, so that the second device scans the two-dimensional code to complete association of the shopping account and the first device.
Optionally, the apparatus further comprises:
and the configuration unit is used for configuring the commodity information attribute of the display content.
Optionally, the determining unit determining whether the user generates a purchasing behavior in the process of viewing the display content according to the operation instruction of the user to the purchase guide includes:
judging whether the operation instruction of the user to the purchase guide is a confirmation operation instruction or not;
if yes, determining that the user generates purchasing behavior in the process of watching the display content;
and if not, determining that the user does not generate purchasing behavior in the process of watching the display content.
A third aspect of embodiments of the present invention provides a processor for executing a computer program, the computer program executing the steps of the shopping method according to the above aspects.
A fourth aspect of embodiments of the present invention provides a computer-readable storage medium having a computer program stored thereon, characterized in that: the computer program is executed by a processor for the steps of a shopping method according to the above aspects.
In summary, in the embodiment provided by the present invention, the first device is associated with the shopping account of the second device in advance, and in the process of playing the display content in the first device, if the user generates a purchasing behavior, the shopping information of the commodity corresponding to the display content is directly sent to the second device, and the second device executes a subsequent ordering operation, so that the flow of television shopping can be reduced, the watching behavior of the user at the television end is not interrupted, the use cost is low, and the user experience is improved.
Drawings
FIG. 1 is a schematic diagram of an embodiment of a shopping method provided by an embodiment of the present invention;
FIG. 2 is a schematic view of a virtual shopping device according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of a hardware configuration of a shopping device according to an embodiment of the present invention.
Detailed Description
The embodiment of the invention provides a shopping method and related equipment, which are used for reducing operation processes and improving user experience in a television shopping process.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims, as well as in the drawings, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It will be appreciated that the data so used may be interchanged under appropriate circumstances such that the embodiments described herein may be practiced otherwise than as specifically illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
The shopping method in the embodiment of the present invention is described below from the perspective of a shopping device, which may be a device integrated on a television, may be a software instruction module, or may be a hardware device, and the embodiment of the present invention is not particularly limited to this.
Referring to fig. 1, fig. 1 is a schematic diagram of an embodiment of a shopping method according to an embodiment of the present invention, including:
101. when the first device displays the display content, whether the display content contains the commodity information attribute is judged, if yes, step 102 is executed, and if not, step 105 is executed.
In this embodiment, when the first device displays the display content, the shopping apparatus may determine whether the display content displayed by the first device includes the commodity information attribute, if so, determine whether the display content includes the commodity information attribute, if so, execute step 102, and if not, execute step 105.
It should be noted that the commodity information attribute may include attribute information such as an identifier of a commodity and a name of the commodity included in the display content, in addition, the first device may be a television device or other controllable display devices, and the display content may be a video, an animation, an advertisement or a picture, which is not limited specifically.
It should be further noted that the shopping device may further configure in advance a commodity information attribute of the display content displayed by the first device, that is, not all display contents including the commodity information may determine whether the user has a purchasing behavior during the viewing process, and only the display contents configured in advance with the commodity information attribute may perform subsequent determination, for example, record attribute information such as an identifier of a commodity in the display content, a name of the commodity, and the like, and only when the first device displays the display content, the shopping device obtains the recorded identifier of the commodity and the name of the commodity, and then may perform subsequent operations.
102. And if the display content contains the commodity information attribute, displaying the purchase guide of the target commodity.
In this embodiment, when the display content includes the product information attribute, the shopping device may display a purchase guide of a target product, where the target product is a product corresponding to the product information attribute included in the display content, and the purchase guide is used to guide a user to purchase the target product. That is, a purchase prompt message related to the target product may be displayed on the display interface of the first device, for example, the purchase guide may appear in the display interface of the first device in the form of a pop-up window, such as "click OK key immediately to add xx products to the shopping cart bar", or other purchase prompt messages (e.g., audio display or animation prompt) or other forms of display may also be displayed, which is not limited in particular.
103. And judging whether the user generates purchasing behavior in the process of watching the display content according to the operation instruction of the user on the purchasing guide, if so, executing the step 104, and if not, executing the step 106.
In this embodiment, after the shopping device displays the purchase guide of the target product, the shopping device may determine whether the user generates a purchase behavior in the process of viewing the display content according to an operation instruction of the user on the purchase guide, that is, after the purchase guide of the target product is displayed, the user may operate the purchase guide, and then, may determine whether the user generates a purchase behavior in the process of viewing the display content according to the operation instruction of the user on the purchase guide. Specifically, it may be determined whether an operation instruction of the user for the purchase guide is a confirmation operation instruction, and if so, it is determined that the user generates a purchase behavior in the process of viewing the display content; and step 104 is executed, if not, it is determined that the user does not generate purchasing behavior in the process of watching the display content.
After the purchase guide is displayed, the user may perform a confirmation operation or a cancellation operation on the purchase guide of the target product during the process of viewing the display content, and when the confirmation operation of the user on the purchase guide is received and a confirmation operation instruction corresponding to the purchase guide is generated, and when the confirmation operation of the user on the purchase guide is not received or the cancellation operation of the user on the purchase guide is received, a cancellation operation instruction corresponding to the purchase guide is generated and the purchase guide is directly closed.
In one embodiment, the operation of generating the confirmation operation instruction of the purchase guide at least includes one of a gesture operation, a sliding operation, a clicking operation, a voice control operation and a key operation, for example, when the user clicks the purchase guide, the first device may receive the clicking operation, and at this time, the clicking operation generates the confirmation operation instruction of the purchase guide, that is, the confirmation operation instruction of the purchase guide may be defined in advance, for example, the confirmation operation instruction of the sliding operation as the purchase guide (such as a left-sliding operation, a right-sliding operation, a top-sliding operation, a bottom-sliding operation and the like) or the confirmation operation instruction of the clicking operation as the purchase guide (such as an operation of clicking the purchase guide or an operation of double-clicking the purchase guide and the like) or the confirmation operation instruction of the gesture operation as the purchase guide (such as swinging a wrist or an arm to the left, for example, the above is only an example and does not represent a limitation on the operation of generating the confirmation operation instruction of the purchase guide, and the above is only an example, and does not represent a limitation on the operation of generating the confirmation operation instruction of the purchase guide.
It should be noted that, the confirmation operation instruction has been described in detail above, and the cancellation operation instruction for generating the purchase guide is similar to the confirmation operation instruction for generating the purchase guide, and the detailed description is not repeated herein, as long as it can be distinguished whether the operation of the user on the purchase guide is the confirmation operation instruction or the cancellation operation instruction, for example, when the click operation is the confirmation operation instruction, the slide operation may be defined as the cancellation operation instruction, and of course, other manners may also be used, and are not limited specifically.
104. If the user generates purchasing behavior in the process of watching the display content, whether the first device is associated with a shopping account is judged, if so, step 105 is executed, and if not, step 106 is executed.
In this embodiment, when determining that the user generates a purchasing behavior in the process of viewing the display content, the shopping apparatus may further determine whether the first device is associated with a shopping account, if the first device is associated with the shopping account, step 105 is executed, and if the first device is not associated with the shopping account, step 106 is executed.
105. And if the first equipment is associated with the shopping account, sending the shopping information of the target commodity to the second equipment so that the second equipment executes corresponding operation based on the shopping information.
In this embodiment, when determining that the first device has an associated shopping account, the shopping device may send the shopping information of the target product to the second device, where the shopping account associated with the first device is a shopping account in the second device, the shopping information of the target product may be, for example, information such as a name of the target product, an initial quantity of the target product, and price information of the target product, and when receiving the shopping information of the target product, the second device may perform a corresponding operation based on the shopping information, for example, purchase the target product, modify the initial quantity of the target product, for example, the initial quantity is 1, modify the initial quantity of the target product to 2, or other operations, and then pay and input a shipping address.
It should be noted that the second device may be a mobile phone or a computer, and is not limited specifically.
106. Other operations are performed.
In this embodiment, when the display content displayed by the first device does not include the commodity information attribute, the shopping device does not perform any operation; when the user does not generate purchasing behavior in the process of watching the display content, the shopping device does not execute any operation; when the first device does not associate the shopping account, the shopping apparatus displays the device information of the first device, so that the second device associates the shopping account with the first device based on the device information of the first device, specifically, for example, a two-dimensional code (such as a two-dimensional code corresponding to an MAC address, or a two-dimensional code corresponding to other device information) corresponding to the device information of the first device may be displayed, as long as the second device can recognize the first device, and associate the shopping account of the second device with the first device, which is not specifically limited), so that the second device scans the two-dimensional code corresponding to the device information of the first device, thereby completing association between the shopping account of the first device and the second device.
In summary, in the embodiment provided by the present invention, the first device is associated with the shopping account of the second device in advance, and in the process of displaying the display content in the first device, if the user generates a purchasing behavior, the shopping information of the commodity corresponding to the display content is directly sent to the second device, and the second device performs a subsequent ordering operation. Therefore, when the display content containing the commodity information attribute is displayed on the first device (namely, the television), if the user generates a purchasing behavior and the first device is associated with the shopping account number of the second device, the shopping information of the commodity corresponding to the commodity information attribute can be directly sent to the second device (namely, a mobile phone or a computer), and the second device completes the purchasing process.
The shopping method provided by the embodiment of the invention is described with reference to a specific application scenario as follows:
in the process that Xiaoming watches television programs through a television, a section of advertisement is inserted, the advertisement can be the advertisement of XX shoes for example, at the moment, the shopping device can judge whether the section of advertisement contains commodity information attributes, if so, a purchase guide is displayed on a display screen of the television, namely, an 'OK key is clicked immediately to add XX shoes into a shopping cart bar', if the Xiaoming is interested in the XX shoes, the OK key of a remote controller can be clicked, at the moment, the shopping device can receive the operation of the OK key of the remote controller by the Xiaoming, whether the television is associated with the shopping account number of a Xiaoming mobile phone can be judged, if so, the shopping information of the XX shoes is directly sent into the shopping account number of the Xiaoming mobile phone (information such as the price, the name, the quantity and the like of the XX shoes), and after the Xiaoming receives the shopping information, the shopping number can be modified according to own will, and selecting a payment mode, filling in a receiving address and a contact person, and completing the shopping operation of the television end. Therefore, the shopping information of the commodity is sent to the mobile phone, and the subsequent purchasing process is completed by the mobile phone, and the operation of the user on the mobile phone is much simpler than that of the television, so that the shopping process at the television end can be reduced, the watching behavior of the user at the television end does not need to be interrupted, the use cost is low, and the user experience is improved.
In the above, the shopping method provided by the embodiment of the present invention is explained, and the shopping device provided by the embodiment of the present invention is explained with reference to fig. 2.
Referring to fig. 2, fig. 2 is a schematic view of a virtual structure of a shopping device according to an embodiment of the present invention, the shopping device includes:
the device comprises a judging unit 201, a display unit and a display unit, wherein the judging unit is used for judging whether display content contains commodity information attributes or not when the first device displays the display content;
a display unit 202, configured to display a purchase guide of a target product when the display content includes a product information attribute, where the target product is a product corresponding to the product information attribute included in the display content;
the judging unit 201 is further configured to judge whether a purchasing behavior occurs in the process of watching the display content by the user according to an operation instruction of the user on the purchasing guide;
the determining unit 201 is further configured to determine whether the first device is associated with a shopping account when the user generates a purchasing behavior in the process of viewing the display content;
a sending unit 203, configured to send, when the first device is associated with a shopping account, the shopping information of the target product to a second device, so that the second device executes a corresponding operation based on the shopping information, where the second device is a device including the shopping account.
Optionally, the displaying unit 202 is further configured to display device information of the first device when the first device is not associated with a shopping account, so that the second device associates the shopping account with the first device based on the device information.
Optionally, the display unit 202 is specifically configured to:
displaying a two-dimensional code corresponding to the device information of the first device, so that the second device scans the two-dimensional code to complete association of the shopping account and the first device.
Optionally, the apparatus further comprises:
a configuration unit 204, configured to configure the commodity information attribute of the display content.
Optionally, the determining unit 201, according to the operation instruction of the user to the purchase guide, determining whether the user generates a purchase behavior in the process of viewing the display content includes:
judging whether the operation instruction of the user to the purchase guide is a confirmation operation instruction or not;
if yes, determining that the user generates purchasing behavior in the process of watching the display content;
and if not, determining that the user does not generate purchasing behavior in the process of watching the display content.
The interaction manner among the units of the shopping device in this embodiment is as described in the embodiment shown in fig. 1, and is not described herein again.
In summary, in the embodiment provided by the present invention, the first device is associated with the shopping account of the second device in advance, and in the process of displaying the display content in the first device, if the user generates a purchasing behavior, the shopping information of the commodity corresponding to the display content is directly sent to the second device, and the second device performs a subsequent ordering operation. Therefore, when the display content containing the commodity information attribute is displayed on the first device (namely, the television), if the user generates a purchasing behavior and the first device is associated with the shopping account number of the second device, the shopping information of the commodity corresponding to the commodity information attribute can be directly sent to the second device (namely, a mobile phone or a computer), and the second device completes the purchasing process.
In the above description, fig. 2 describes the shopping device in the embodiment of the present invention from the perspective of the modular functional entity, and in the following description, in detail, from the perspective of the hardware processing, referring to fig. 3, an embodiment of the shopping device 300 in the embodiment of the present invention includes:
an input device 301, an output device 302, a processor 303 and a memory 304 (wherein the number of the processor 303 may be one or more, and one processor 303 is taken as an example in fig. 3). In some embodiments of the present invention, the input device 301, the output device 302, the processor 303 and the memory 304 may be connected by a bus or other means, wherein the connection by the bus is exemplified in fig. 3.
Wherein, by calling the operation instruction stored in the memory 304, the processor 303 is configured to perform the following steps:
when the first equipment displays the display content, judging whether the display content contains the commodity information attribute;
if the display content comprises the commodity information attribute, displaying the purchase guide of the target commodity, wherein the target commodity is a commodity corresponding to the commodity information attribute contained in the display content;
judging whether a user generates purchasing behavior in the process of watching the display content according to the operation instruction of the user on the purchasing guide;
if the user generates purchasing behavior in the process of watching the display content, judging whether the first equipment is associated with a shopping account;
and if the first equipment is associated with the shopping account, sending the shopping information of the target commodity to second equipment so that the second equipment executes corresponding operation based on the shopping information, wherein the shopping account associated with the first equipment is the shopping account in the second equipment.
The processor 303 is also configured to perform any of the methods in the corresponding embodiments of fig. 1 by calling the operation instructions stored in the memory 304.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
An embodiment of the present invention further provides a storage medium, on which a program is stored, which, when executed by a processor, implements the shopping method.
The embodiment of the invention also provides a processor, which is used for running the program, wherein the shopping method is executed when the program runs.
The embodiment of the invention also provides equipment, which comprises a processor, a memory and a program which is stored on the memory and can be operated on the processor, wherein the processor executes the program and realizes the following steps:
when the first equipment plays the display content, judging whether the display content contains the commodity information attribute;
if the display content contains the commodity information attribute, judging whether a user generates purchasing behavior in the process of watching the display content;
if the user generates purchasing behavior in the process of watching the display content, judging whether the first equipment is associated with a shopping account;
and if the first device is associated with a shopping account, sending the shopping information of the target commodity to a second device so that the second device executes corresponding operation based on the shopping information, wherein the second device is a device containing the shopping account.
In a specific implementation process, when the processor executes the program, any implementation manner in the embodiment corresponding to fig. 1 may be implemented.
The device herein may be a server, a PC, a PAD, a mobile phone, etc.
The invention also provides a computer program product adapted to perform a program for initializing the following method steps when executed on a data processing device:
when the first equipment displays the display content, judging whether the display content contains the commodity information attribute;
if the display content comprises the commodity information attribute, displaying the purchase guide of the target commodity, wherein the target commodity is a commodity corresponding to the commodity information attribute contained in the display content;
judging whether a user generates purchasing behavior in the process of watching the display content according to the operation instruction of the user on the purchasing guide;
if the user generates purchasing behavior in the process of watching the display content, judging whether the first equipment is associated with a shopping account;
and if the first equipment is associated with the shopping account, sending the shopping information of the target commodity to second equipment so that the second equipment executes corresponding operation based on the shopping information, wherein the shopping account associated with the first equipment is the shopping account in the second equipment.
In the detailed implementation process, any one of the embodiments corresponding to fig. 1 may be implemented when the computer program product is executed.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present invention, and are not intended to limit the present invention. Various modifications and alterations to this invention will become apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention should be included in the scope of the claims of the present invention.
Claims (10)
1. A method of shopping, comprising:
when the first equipment displays the display content, judging whether the display content contains the commodity information attribute;
if the display content contains the commodity information attribute, displaying the purchase guide of the target commodity; the target commodity is a commodity corresponding to the commodity information attribute contained in the display content, and the purchase guide is purchase prompt information related to the target commodity;
judging whether a user generates purchasing behavior in the process of watching the display content according to the operation instruction of the user on the purchasing guide;
if the user generates purchasing behavior in the process of watching the display content, judging whether the first equipment is associated with a shopping account;
if the first device is associated with a shopping account, sending the shopping information of the target commodity to a second device, so that the second device generates a shopping order based on the shopping information, and completes payment operation according to the shopping order, wherein the shopping account associated with the first device is the shopping account in the second device, and the shopping information of the target commodity comprises the name of the target commodity, the initial quantity of the target commodity and the price information of the target commodity.
2. The method of claim 1, wherein when the first device is not associated with a purchase account, the method further comprises:
presenting device information of the first device to cause the second device to associate the shopping account with the first device based on the device information.
3. The method of claim 2, wherein exposing device information of the first device to cause the second device to associate the shopping account with the first device based on the device information comprises:
displaying a two-dimensional code corresponding to the device information of the first device, so that the second device scans the two-dimensional code to complete association of the shopping account and the first device.
4. The method of any of claims 1-3, wherein prior to the first device presenting the display content, the method further comprises:
and configuring the commodity information attribute in the display content.
5. The method according to any one of claims 1 to 3, wherein the determining whether the user generates purchase behavior in the process of viewing the display content according to the operation instruction of the user on the purchase guide comprises:
judging whether the operation instruction of the user to the purchase guide is a confirmation operation instruction or not;
if yes, determining that the user generates purchasing behavior in the process of watching the display content;
and if not, determining that the user does not generate purchasing behavior in the process of watching the display content.
6. A shopping device, comprising:
the device comprises a judging unit, a display unit and a display unit, wherein the judging unit is used for judging whether the display content contains commodity information attributes or not when the first equipment displays the display content;
the display unit is used for displaying a purchase guide of a target commodity when the display content contains a commodity information attribute, wherein the target commodity is a commodity corresponding to the commodity information attribute contained in the display content, and the purchase guide is purchase prompt information related to the target commodity;
the judging unit is further used for judging whether a purchasing behavior is generated in the process of watching the display content by the user according to the operation instruction of the user on the purchasing guide;
the judging unit is further used for judging whether the first equipment is associated with a shopping account or not when the user generates purchasing behavior in the process of watching the display content;
the sending unit is used for sending the shopping information of the target commodity to a second device when the first device is associated with a shopping account so that the second device generates a shopping order based on the shopping information and completes payment operation according to the shopping order, the second device is a device containing the shopping account, and the shopping information of the target commodity comprises the name of the target commodity, the initial quantity of the target commodity and the price information of the target commodity.
7. The apparatus of claim 6, wherein the presentation unit is further configured to present device information of the first device when the first device is not associated with a shopping account, so that the second device associates the shopping account with the first device based on the device information.
8. The device of claim 7, wherein the presentation unit is specifically configured to:
displaying a two-dimensional code corresponding to the device information of the first device, so that the second device scans the two-dimensional code to complete association of the shopping account and the first device.
9. A processor for executing a computer program, the computer program executing the steps of the method according to any of claims 1 to 5.
10. A computer-readable storage medium having stored thereon a computer program, characterized in that: the computer program when executed by a processor implementing the steps of the method according to any one of claims 1 to 5.
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| CN201910192722.4A CN109889906B (en) | 2019-03-13 | 2019-03-13 | Shopping method and related equipment |
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| CN110807664A (en) * | 2019-10-31 | 2020-02-18 | 深圳市云积分科技有限公司 | Cross-platform customer marketing method and device |
| CN110913275B (en) * | 2019-11-19 | 2021-11-16 | 腾讯科技（深圳）有限公司 | Method, system and storage medium for adding attribute information of target object |
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| CN103246977A (en) * | 2013-04-28 | 2013-08-14 | 深圳创维－Rgb电子有限公司 | Method for sending and receiving TV payment information |
| CN103475909A (en) * | 2012-06-06 | 2013-12-25 | 中兴通讯股份有限公司 | Internet protocol television online shopping implementation method, client-side and advertising manager |
| CN104966197A (en) * | 2015-06-15 | 2015-10-07 | 腾讯科技（北京）有限公司 | Information processing method, client and server |
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| US20140258039A1 (en) * | 2013-03-11 | 2014-09-11 | Hsni, Llc | Method and system for improved e-commerce shopping |
| US20130166360A1 (en) * | 2011-12-21 | 2013-06-27 | Yahoo! Inc. | User centric group buying deals |
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| CN103475909A (en) * | 2012-06-06 | 2013-12-25 | 中兴通讯股份有限公司 | Internet protocol television online shopping implementation method, client-side and advertising manager |
| CN103246977A (en) * | 2013-04-28 | 2013-08-14 | 深圳创维－Rgb电子有限公司 | Method for sending and receiving TV payment information |
| CN104966197A (en) * | 2015-06-15 | 2015-10-07 | 腾讯科技（北京）有限公司 | Information processing method, client and server |
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