CN102111413A - Media data stream link advertisement notification method - Google Patents
Media data stream link advertisement notification method Download PDFInfo
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- CN102111413A CN102111413A CN2011100400354A CN201110040035A CN102111413A CN 102111413 A CN102111413 A CN 102111413A CN 2011100400354 A CN2011100400354 A CN 2011100400354A CN 201110040035 A CN201110040035 A CN 201110040035A CN 102111413 A CN102111413 A CN 102111413A
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Abstract
The invention discloses a media data stream link advertisement notification method, which comprises the following steps of: when the data stream played at a client at present time contains preset keywords, displaying advertisement or notification or transaction information linked with the keywords; and when a window or a region for displaying the advertisement or notification or transaction information receives mouse click or key or touch event in a default time (such as 1 minute), skipping to purchase information or notification detail information or transaction detail information linked with the advertisement or notification or transaction information. By the method, service such as advertisement, notification, transaction, user satisfaction survey, market research and the like can be performed through the media data stream. The keywords can be designated by a media spectator (client), and can also be designated by a content provider or a service provider or an authorized network administrator or an advertiser or the like (server). The media spectator (client) in the method can only watch the information and can also interact with the information, so the advertising benefit can be improved and the watching payment problem can be solved.
Description
Technical field
The present invention relates to a kind of application technology on equipment such as television set or television terminal equipment, set-top box or media player, be specifically related to the method for media data flow link advertisement notice based on media data flow.
Background technology
The application development of internet television has progressively become the trend that television industries develops.Under the situation of the integration of three networks, TV becomes home entertainment center, and giving the TV more function is development in future trend.
Using at present maximum on TV is advertisement.The embedded advertisements pattern is fused to advertisement and content together, has reached good advertizing effect.The MSN of number of C/S structure can have functions such as some advertisements, notice on computers now, but the user of these MSNs no matter what is being operated or is watching what all can be passive receive functions such as advertisement, notice.If there is a kind of technology the input of content that current video screen is showed and advertisement, notice etc. can be combined, and do not influence the broadcast of original content of TV program, will certainly reach good effect.But also there is not this technology at present.
On the other hand, on charging problem, at present program or DVD or video files such as VOD or IPTV, operator or distribution producer etc. watch charge to be difficult to earn money or not ideal enough to the user merely.If these media contents can combine with advertisement,, issue cost of manufacture just good profit can be arranged or solve a part by to charge advertisers.
Therefore, be necessary to be provided for the method for passing through media data flow link advertisement, notice etc. on television set or the equipment such as television terminal equipment, set-top box or media player, fill up the blank of these commercial application technologies.
Summary of the invention
The method that the purpose of this invention is to provide a kind of media data flow link advertisement notice, can utilize the data message in the media data flow, carry out advertisement, notice, transaction, customer satisfaction survey, market survey, by this method, can carry out advertisement putting targetedly according to user investigation statistics or user's habit etc., reach better advertisement putting benefit, and solve the problem of being mentioned in the above-mentioned background technology of watching paying.
To achieve these goals, the invention provides a kind of method of media data flow link advertisement notice, comprise the steps:
(1) when containing keyword in the media data flow of the current broadcast of client, shows advertisement or notice or Transaction Information with described keywords link;
(2) when click or button or touch event are received in the window that shows described advertisement or notice or Transaction Information or zone, jump to the purchase information that link with described advertisement or notice or Transaction Information or notify details information or Transaction Details information.
As shown from the above technical solution, the method of media data flow link advertisement notice of the present invention is by triggering the keyword in the media data flow, when appearing in the media data flow, triggers the keyword of appointment advertisement or notice or Transaction Information, and then according to user's selection, jump to the purchase information or notice details information or the Transaction Details information that link with advertisement or notice or Transaction Information, therefore by media data flow can advertise, notice, transaction business.
In addition, this method combines media data flow and advertisement, makes operator or distribution producer wait except watching the user charges to medium, also can charge to advertiser, obtains profit preferably, solves and partly issues cost of manufacture.
In one embodiment of the invention, described step (1) also comprises before:
Server is provided with keyword, the purchase information that link with the advertisement of described keywords link or notice or Transaction Information and with advertisement or notice or Transaction Information or notifies details information or Transaction Details information;
When client and server connected, server sent keyword, the purchase information that link with the advertisement of keywords link or notice or Transaction Information and with advertisement or notice or Transaction Information or notifies details information or Transaction Details information to client.
As shown from the above technical solution, the keyword in the method for media data flow link advertisement notice of the present invention can television content provider or service provider or empowerment management person or advertiser's (server end) appointment.
In another embodiment of the present invention, described step (1) also comprises before:
Server also is provided with and described keyword time corresponding range information;
When client and server connected, server also sent and described keyword time corresponding range information to client;
When the time range information that sends when client current playing time and server is consistent, judge the keyword that whether contains the server transmission in the data flow of the current broadcast of client.
As shown from the above technical solution, the keyword of the method setting of media data flow link advertisement notice of the present invention is limited to the specific time, when the time that keyword in the media data flow occurs is consistent with the server official hour, just trigger advertisement or notice or Transaction Information with keywords link.
In an embodiment more of the present invention, described step (1) also comprises before:
The client setting comprises the Keyword List of keyword;
When client and server connected, user end to server sent the keyword in the Keyword List;
Server returns and the advertisement of described keywords link or notice or Transaction Information and the purchase information or notice details information or the Transaction Details information that link with advertisement or notice or Transaction Information to client.
As shown from the above technical solution, the keyword in the method for media data flow link advertisement notice of the present invention can be specified by medium beholder (client).
In another embodiment of the present invention, the step that described client setting comprises the Keyword List of keyword is specially:
Keyword List is put sky;
Read the keyword configuration file that keyword is set by the user;
The keyword message of storing in the user key words configuration file is filled into described Keyword List.
As shown from the above technical solution, during each system start-up, at first obtain set keyword before the user from the keyword configuration file, Keyword List is a temporary variable in system's running, does not just exist in shutdown.
In an embodiment more of the present invention, described client is television set or equipment such as television terminal equipment, set-top box or media player.
In another embodiment of the present invention, described media data flow is cable TV or satellite television or terrestrial wireless TV or data flow such as Web TV or video file.
In an embodiment more of the present invention, described keyword is text data or image data.Described text data or image data are exported with audio/visualization (AV) data sync.
By following description also in conjunction with the accompanying drawings, it is more clear that the present invention will become, and these accompanying drawings are used to explain embodiments of the invention.
Description of drawings
Fig. 1 is the main flow chart of the method for media data flow link advertisement notice of the present invention.
Fig. 2 is the flow chart of first embodiment of the method for media data flow link advertisement notice of the present invention, and wherein keyword is by operator or service provider or empowerment management person or advertiser's appointment.
Fig. 3 is the flow chart of second embodiment of the method for media data flow link advertisement notice of the present invention, and wherein keyword is specified by the user.
Fig. 3 a is the flow chart that the user is provided with Keyword List in the method for media data flow link advertisement shown in Figure 3 notice.
Embodiment
With reference now to accompanying drawing, describe embodiments of the invention, the similar elements label is represented similar elements in the accompanying drawing.
With reference to figure 1, the method for media data flow link advertisement notice of the present invention comprises step:
Step S1 when containing keyword in the media data flow of the current broadcast of client, shows advertisement or notice or Transaction Information with described keywords link;
Step S2 when the window that shows described advertisement or notice or Transaction Information is received click or button or touch event, jumps to the purchase information that link with described advertisement or notice or Transaction Information or notifies details information or Transaction Details information.
As from the foregoing, the method of media data flow link advertisement notice of the present invention is by triggering the keyword in the media data flow, when appearing in the media data flow, triggers the keyword of appointment advertisement or notice or Transaction Information, and then according to user's selection, jump to the purchase information or notice details information or the Transaction Details information that link with advertisement or notice or Transaction Information, therefore by media data flow can advertise, notice, transaction business.
The method of media data flow link advertisement notice of the present invention, by client or server a series of keywords are set, and set up the advertisement notice of each keywords link by server, at this moment, when comprising the keyword of setting in the media data flow that client (equipment such as television set or television terminal equipment, set-top box or media player) receives, client display ads notice, when the user triggers the advertisement notice, jump to the corresponding purchase information of advertisement notice or notice details information or Transaction Details information.Specify with two embodiment below.
Embodiment one
Keyword is by operator or service provider or empowerment management person or advertiser's appointments such as (being server), and then as shown in Figure 2, the method for media data flow link advertisement notice realizes that the step of advertisement notice is specially:
Step S101, in the server setting is the indexed data library information with the keyword, wherein corresponding time range information of each keyword and the purchase information that links with the advertisement of keywords link or notice or Transaction Information, with described advertisement or notice or Transaction Information or notify details information or Transaction Details information;
Step S102 sets up being connected between client and the server;
Step S103 judges the whether success that is connected between described client and the server, if, continue next step, if not, change step S113;
Step S104, monitoring service device connectivity port;
Step S105, client receives the data that described server is sent;
Step S106, the data that resolution server is sent, purchase information or notice details information or the Transaction Details information obtaining the keyword that comprises in the described data and keyword time corresponding range information (time range that keyword occurs) successively and link with the advertisement of keywords link or notice or Transaction Information, with described advertisement or notice or Transaction Information;
Step S107 judges that the client current playing time is whether consistent with the time range information that step S106 obtains, if, continue next step, if not, finish;
Step S108, the data flow of parsing television set or the current broadcast of television terminal equipment is obtained the current screen displaying contents;
Step S109 judges whether the current screen displaying contents contains the keyword that S106 in steps obtains, if, continue next step, if not, change step S107;
Step S110 shows the advertisement or the messagewindows such as notice or transaction of described keywords link;
Step S111, whether the window of advertisement or notice or Transaction Information had received click or button or touch event as described in judgement showed in default time (as 1 minute), if then continue next step; If not, then finish;
Step S112 jumps to the purchase information or notice details information or the Transaction Details information that are connected with described advertisement or notice or Transaction Information, finishes;
Step S113 notifies the user not connect with server, finishes.
Illustrate: after client (equipment such as television set or television terminal equipment, set-top box or media player) and the given server successful connection, server sends to client and comprises keyword " Pepsi Cola ", " Pepsi Cola " video ads information, " Pepsi Cola " purchase information and time 20:30-21:30 information.If client is being play and the current screen displaying contents comprises keyword " Pepsi Cola " at 20:30 to 21:30, the video ads wicket that can show " Pepsi Cola " in the screen lower right corner, if in 1 minute, with remote controller or click or button or touch this video wicket and can jump to " Pepsi Cola " and buy window.Rear video advertisement wicket disappeared in 1 minute.
Embodiment two
Keyword is provided with by terminal use's (being client), and then as shown in Figure 3, the method for media data flow link advertisement notice realizes that the step of advertisement notice is specially:
Step S201 sets up the time range information that comprises the Keyword List of keyword and keyword occurs in client;
Step S202 sets up being connected between client and the given server;
Step S203 judges the whether success that is connected between client and the server, if continue next step; If not, change step S211;
Step S204, user end to server sends keyword;
Step S205, server return advertisement or notice or Transaction Information and purchase information or the notice details information or the Transaction Details information of described keyword correspondence;
Step S206, the data flow of the current broadcast of parsing client (equipment such as television set or television terminal equipment, set-top box or media player) is obtained the current screen displaying contents;
Step S207 judges whether the current screen displaying contents contains time that keyword contained in the Keyword List and keyword occur whether in described time range, if, continue next step, if not, change step S206;
Step S208, the advertisement or the information wickets such as notice or transaction of the described keyword correspondence of demonstration above-mentioned steps S205 on screen;
Step S209, whether the window of advertisement or notice or Transaction Information had received click or button or touch event as described in judgement showed in default time (as 1 minute), if then continue next step; If not, then finish;
Step S210, jump to be connected with described advertisement or notice or Transaction Information purchase information or notice details information or Transaction Details information, finish;
Step S211 notifies the user not connect with server, finishes.
Illustrate: after client (equipment such as television set or television terminal equipment, set-top box or media player) and the given server successful connection, when user's nominal key " Pepsi Cola " and time 20:30-21:30 information, client will send keyword " Pepsi Cola " to server, and server returns " Pepsi Cola " video ads information and " Pepsi Cola " purchase information.If client is being play and the current screen displaying contents comprises keyword " Pepsi Cola " at 20:30 to 21:30, the screen lower right corner can show the video ads wicket of " Pepsi Cola ", if in 1 minute, with remote controller or click or button or touch this video wicket and can jump to " Pepsi Cola " and buy window.Rear video advertisement wicket disappeared in 1 minute.
By above-mentioned two embodiment as can be known, the method for present embodiment media data flow link advertisement notice is that the keyword in the media data flow triggers application, triggers control when the keyword of appointment appears in the media data flow.Control can occur with forms such as dialog box or window or scroll bar or certain viewing areas, can advertise, notifies, conclude the business or the like.Keyword can be the text data of exporting with audio/visualization (AV) data sync, as captions, also can be image data or the like.Keyword can be specified by TV user, also can be by television content provider or service provider or authorisation network manager or advertiser or the like appointment.Keyword can be a series of phrase or phrase or the like.
The following describes and setting up the Keyword List that comprises keyword in client is the principle of above-mentioned steps S201.As Fig. 3 a, described step S201 is specially:
Step S2011 puts sky with Keyword List;
Step S2012 reads the user key words configuration file that keyword is set by the user;
Step S2013, whether the user key words configuration file is read in judgement successful, if continue next step; If not, then finish;
Step S2014 fills Keyword List according to the keyword message of storing in the user key words configuration file.
Above invention has been described in conjunction with most preferred embodiment, but the present invention is not limited to the embodiment of above announcement, and should contain various modification, equivalent combinations of carrying out according to essence of the present invention.
Claims (8)
1. the method for a media data flow link advertisement notice comprises the steps:
(1) when containing predefined keyword in the data flow of the current broadcast of client, shows advertisement or notice or Transaction Information with described keywords link;
(2) when click or button or touch event are received in the window that shows described advertisement or notice or Transaction Information or zone, jump to the purchase information that link with described advertisement or notice or Transaction Information or notify details information or Transaction Details information.
2. the method for media data flow link advertisement notice as claimed in claim 1 is characterized in that described step (1) also comprises before:
Server is provided with keyword, the purchase information that link with the advertisement of described keywords link or notice or Transaction Information and with advertisement or notice or Transaction Information or notifies details information or Transaction Details information;
When client and server connected, server sent keyword, the purchase information that link with the advertisement of keywords link or notice or Transaction Information and with advertisement or notice or Transaction Information or notifies details information or Transaction Details information to client.
3. the method for media data flow link advertisement notice as claimed in claim 2 is characterized in that described step (1) also comprises before:
Server also is provided with and described keyword time corresponding range information;
When client and server connected, server also sent and described keyword time corresponding range information to client;
When the time range information that sends when client current playing time and server is consistent, judge the keyword that whether contains the server transmission in the data flow of the current broadcast of client.
4. the method for media data flow link advertisement notice as claimed in claim 1 is characterized in that described step (1) also comprises before:
The client setting comprises the Keyword List of keyword;
When client and server connected, user end to server sent the keyword in the Keyword List;
Server returns and the advertisement of described keywords link or notice or Transaction Information and the purchase information or notice details information or the Transaction Details information that link with advertisement or notice or Transaction Information to client.
5. the method for media data flow link advertisement notice as claimed in claim 4 is characterized in that the step that described client setting comprises the Keyword List of keyword is specially:
Keyword List is put sky;
Read the keyword configuration file that keyword is set by the user;
The keyword message of storing in the user key words configuration file is filled into described Keyword List.
6. as the method for each described media data flow link advertisement notice of claim 1 to 5, it is characterized in that described client is television set or television terminal equipment, set-top box or media player.
7. as the method for each described media data flow link advertisement notice of claim 1 to 5, it is characterized in that described media data flow is cable TV or satellite television or terrestrial wireless TV or Web TV or video file data flow.
8. as the method for each described media data flow link advertisement notice of claim 1 to 5, it is characterized in that described keyword is text data or image data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100400354A CN102111413A (en) | 2011-02-18 | 2011-02-18 | Media data stream link advertisement notification method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011100400354A CN102111413A (en) | 2011-02-18 | 2011-02-18 | Media data stream link advertisement notification method |
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| CN102111413A true CN102111413A (en) | 2011-06-29 |
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| CN2011100400354A Pending CN102111413A (en) | 2011-02-18 | 2011-02-18 | Media data stream link advertisement notification method |
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| CN106101856A (en) * | 2016-06-24 | 2016-11-09 | 腾讯科技（北京）有限公司 | The playing method and device of media file |
| CN106446042A (en) * | 2016-08-31 | 2017-02-22 | 上海银天下科技有限公司 | Information display method and apparatus |
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| CN102521237A (en) * | 2011-11-14 | 2012-06-27 | 江苏联著实业有限公司 | Hot zone service management system for digital network newspaper |
| CN103475909B (en) * | 2012-06-06 | 2018-03-02 | 中兴通讯股份有限公司 | IPTV online shopping implementation method, client and ad manager |
| CN103475909A (en) * | 2012-06-06 | 2013-12-25 | 中兴通讯股份有限公司 | Internet protocol television online shopping implementation method, client-side and advertising manager |
| CN103686406A (en) * | 2013-12-03 | 2014-03-26 | 青岛海信传媒网络技术有限公司 | Method and device for digital television to control intelligent terminal to display information |
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| US10778793B2 (en) | 2014-06-06 | 2020-09-15 | Google Llc | Proactive environment-based chat information system |
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| CN104506945A (en) * | 2014-11-12 | 2015-04-08 | 科大讯飞股份有限公司 | Advertisement output method and system based on television operation software and software assistant |
| CN104506899B (en) * | 2014-11-12 | 2019-11-15 | 科大讯飞股份有限公司 | Ad playback method and system based on television channel |
| WO2016172900A1 (en) * | 2015-04-30 | 2016-11-03 | 深圳市星电商科技有限公司 | Method and device for obtaining electronic transaction certificate, multimedia player, and storage medium |
| CN106462872A (en) * | 2015-04-30 | 2017-02-22 | 深圳市星电商科技有限公司 | Method And Device For Obtaining Electronic Transaction Certificate, Multimedia Player, And Storage Medium |
| CN107294934A (en) * | 2016-04-12 | 2017-10-24 | 腾讯科技（北京）有限公司 | Methods of exhibiting, client, server and the system of media information |
| CN107294934B (en) * | 2016-04-12 | 2020-11-27 | 腾讯科技（北京）有限公司 | Media information display method, client, server and system |
| CN106101856B (en) * | 2016-06-24 | 2019-05-24 | 腾讯科技（北京）有限公司 | The playing method and device of media file |
| CN106101856A (en) * | 2016-06-24 | 2016-11-09 | 腾讯科技（北京）有限公司 | The playing method and device of media file |
| CN106446042A (en) * | 2016-08-31 | 2017-02-22 | 上海银天下科技有限公司 | Information display method and apparatus |
| CN109102335A (en) * | 2018-08-09 | 2018-12-28 | 佛山市苔藓云链科技有限公司 | A method of executing media interaction in the server |
| CN112616069A (en) * | 2020-12-01 | 2021-04-06 | 上海连尚网络科技有限公司 | Streaming media video playing and generating method and equipment |
| WO2022116770A1 (en) * | 2020-12-01 | 2022-06-09 | 上海连尚网络科技有限公司 | Streaming media video playback and generation methods, and device |
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Application publication date: 20110629 |