CN107294934A - Methods of exhibiting, client, server and the system of media information - Google Patents
Methods of exhibiting, client, server and the system of media information Download PDFInfo
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- CN107294934A CN107294934A CN201610223945.9A CN201610223945A CN107294934A CN 107294934 A CN107294934 A CN 107294934A CN 201610223945 A CN201610223945 A CN 201610223945A CN 107294934 A CN107294934 A CN 107294934A
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- media
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- media file
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/75—Media network packet handling
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/65—Network streaming protocols, e.g. real-time transport protocol [RTP] or real-time control protocol [RTCP]
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
This application discloses a kind of methods of exhibiting of media information, client, server and system.This method is applied to media client, including：The notification message of one media information of displaying is received from promotion server, notification message carries the shorthand information and displaying position information of the media information；According to displaying position information displaying shorthand information；The operation done in response to user to shorthand information, receives the instruction for the media file for showing the media information, and sends media file displaying to media server and ask；And, the chained address for the media file that media server is returned is received, the media file is obtained according to chained address and shown.Utilize these technical schemes, it is possible to increase the resource utilization of Consumer's Experience and media client during displaying media information.
Description
Technical field
The application is related to Internet technical field, more particularly to a kind of methods of exhibiting of media information, client
End, server and system.
Background technology
Developing rapidly based on intelligent terminal, user can watch various types of media on intelligent terminal
File, such as film, TV play, all kinds of videos of TV programme.While media file is played, also
The push of all kinds of media informations is had, such as：Advertisement is played by the way of insertion paster, pushes and promotes
Information (such as news, public good advertisement information).Wherein, the mode of insertion paster refers in video text
The video of the media information of the front end insertion certain time length of part, is played first before the video file is played
The paster video.For example, being determined to play several 15 before video playback according to the duration of video file
Second long paster video.
But, the exhibition method of these current media informations is relatively simple, and the form of insertion paster belongs to strong
Property exhibition method processed, user is forced viewing, has certain injury to Consumer's Experience, and reduce exhibition
Show the resource utilization of equipment.Accordingly, it would be desirable to improve popularization and the bandwagon effect of this media information.
The content of the invention
In view of this, the invention provides a kind of methods of exhibiting of media information, client, server and
System, it is possible to increase the resource utilization of Consumer's Experience and media client during displaying media information.
The technical proposal of the invention is realized in this way：
The invention provides a kind of methods of exhibiting of media information, applied to media client, including：
The notification message of one media information of displaying is received from promotion server, the notification message carries this
The shorthand information and displaying position information of media information；
The shorthand information is shown according to displaying position information；
The operation done in response to user to the shorthand information, receives the media text for showing the media information
The instruction of part, and send media file displaying request to media server；And,
The chained address for the media file that the media server is returned is received, according to the chained address
Obtain the media file and show.
Present invention also offers a kind of methods of exhibiting of media information, applied to promotion server, the side
Method includes：
Receive the media file of the media information from media information provider；
The shorthand information of the media information is generated according to the media file, it is determined that being shown in media client
The displaying position information of the media information, and the notice for showing the media information is sent to the media client
Message, the notification message carries the shorthand information and displaying position information, so that the media
Client shows the shorthand information according to displaying position information；And,
The media file of the media information is sent to media server, so that the media server is generated
The chained address of the media file is simultaneously sent to the media client so that the media client according to
The chained address obtains the media file and shown.
Invention further provides a kind of media client, including：
Receiving module, the notification message for receiving one media information of displaying from promotion server is described logical
Know that message carries the shorthand information and displaying position information of the media information；In response to user to described simple
The operation that information is done, receives the instruction for the media file for showing the media information；Receive media server
The chained address of the media file returned；
Display module, the displaying position information for being received according to the receiving module shows the reception mould
The shorthand information that block is received；The chained address received according to the receiving module obtains the media file
And show；And,
Sending module, for the instruction received according to the receiving module, sends out to the media server
Send media file displaying request.
Present invention also offers a kind of promotion server, including：
Receiving module, the media file for receiving the media information from media information provider；
Generation module, media file for being received according to the receiving module generates the media information
Shorthand information；
Determining module, the displaying position information for determining to show the media information in media client；And,
Sending module, the notification message of the media information, institute are shown for being sent to the media client
State notification message and carry the displaying that the shorthand information and the determining module of the generation module generation are determined
Position information, so that the media client shows the shorthand information according to displaying position information；Should
The media file of media information is sent to media server, so that the media server generates media text
The chained address of part is simultaneously sent to the media client, so that the media client is according to the link
The address acquisition media file is simultaneously shown.
Invention further provides a kind of display systems of media information, including media client, extension service
Device and media server, wherein,
The media client is used for, and the notice for receiving one media information of displaying from the promotion server disappears
Breath, the notification message carries the shorthand information and displaying position information of the media information；According to the exhibition
Show that an information shows the shorthand information；The operation done in response to user to the shorthand information, is received
The instruction of the media file of the media information is shown, and media file displaying is sent to the media server
Request；The chained address for the media file that the media server is returned is received, is grounded according to the chain
Location obtains the media file and shown；
The promotion server is used for, and receives the media file from media information provider；According to this
Media file generates the shorthand information, determines displaying position information, and send out to the media client
Send the notification message；The media file of the media information is sent to the media server, so that institute
State media server to generate the chained address of the media file and be sent to the media client, so that institute
Media client is stated to obtain the media file according to the chained address and show.
Compared with prior art, the method that the present invention is provided, the energy when showing the shorthand information of media information
Enough allow user to be directly acquainted with its substance, the media of the media information are just played when user actively watches
File, equally forces to play paster video to user, so as to improve displaying media rather than insertion paster
The resource utilization of Consumer's Experience and media client during information.
Brief description of the drawings
Fig. 1 is the implementation environment schematic diagram involved by the embodiment of the present invention；
Fig. 2 is the schematic flow sheet of the methods of exhibiting of the media information according to one embodiment of the invention；
Fig. 3 a are the interface schematic diagram of the displaying shorthand information according to one embodiment of the invention；
Fig. 3 b are the interface schematic diagram of the displaying shorthand information according to one embodiment of the invention；
Fig. 4 is the schematic flow sheet of the methods of exhibiting of the media information according to another embodiment of the present invention；
Fig. 5 a are the interface schematic diagram of the displaying media file according to one embodiment of the invention；
Fig. 5 b are the interface schematic diagram of the comment media file according to one embodiment of the invention；
Fig. 6 is the schematic flow sheet of the methods of exhibiting of the promotion message according to further embodiment of this invention；
Fig. 7 a are the interface schematic diagram of displaying popularization side's information according to one embodiment of the invention；
Fig. 7 b are the interface schematic diagram of displaying popularization side's information according to another embodiment of the present invention；
Fig. 8 is the schematic flow sheet of the methods of exhibiting of the media information according to one embodiment of the invention；
Fig. 9 is the interaction schematic diagram of the methods of exhibiting of the promotion message according to one embodiment of the invention；
Figure 10 is the structural representation of the media client according to one embodiment of the invention；
Figure 11 is the structural representation of the media client according to another embodiment of the present invention；
Figure 12 is the structural representation of the promotion server according to one embodiment of the invention；
Figure 13 is the structural representation of the promotion server according to another embodiment of the present invention；
Figure 14 is the structural representation of the display systems of the media information according to one embodiment of the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out
Clearly and completely describe, it is clear that described embodiment is a part of embodiment of the invention, rather than
Whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art are not making wound
The every other embodiment obtained under the premise of the property made work, belongs to the scope of protection of the invention.
In an embodiment of the present invention, media information is as a kind of promotion message, different from common video
File, it can be the primary advertisement provided by advertiser, i.e. not, purport associated with other media files
The advertisement video of certain product is being promoted, or can also be other videos text for the purpose of promoting or broadcast
Part, such as news, public good propaganda film.Popularization to this kind of media information is from website or application program
(APP) Consumer's Experience sets out, and is driven by the content of media information.It is wide different from existing paster
Announcement form, after user clicks on this media information, may be viewed by corresponding video file.
Fig. 1 is the implementation environment schematic diagram involved by the embodiment of the present invention.Referring to Fig. 1, media information
Display systems 100 include promotion server 110, media server 120 and media client 130.Its
In, promotion server 110 receives the media file that media information provider (for example, advertiser) uploads,
And by media file synchronization to media server 120；Promotion server 110 is sent out to media client 130
The instruction of media information is shown in putting on display, and receives user's operation instruction of the transmission of media client 130；Media
Media file and displaying of the client 130 from the acquisition request media information of media server 120.
When implementing, promotion server 110 can be mainly directed towards wide as a kind of advertisement launching platform
Master is accused, including receives the media file that advertiser uploads, is oriented and set according to the displaying demand of advertiser
Put, increase displayed page (or to click on landing page) is shown, and according to the result of displaying, use
The operation at family carries out data statistics, and advertising expenditure etc. is collected to advertiser.For example, advertiser is adidas
Company, advertiser wishes to show the advertisement video of the said firm on media client 130, then advertiser
To the uploaded videos file of promotion server 110, and provide the position (i.e. advertisement position) of displaying advertisement, report
The information such as valency.So, promotion server 110 is set accordingly, and is sent out to media client 130
Instruction is shown in putting on display.
Media server 120 is as video storage platform, all video files for storing, including connects
The video file that receipts promotion server 110 is sent, and broadcast for each video file generation mark with corresponding
Put address.
During User logs in media client 130, the advertisement of displaying is browsed to, such as above-mentioned adidas companies life
Into a footwear, to this generation interest, it is desirable to further watch the video of the advertisement.Being clicked in user should
After advertisement, media client 130 asks broadcast address to media server 120, on landing page is clicked on
Play the video file of the advertisement.
Wherein, between above-mentioned server two-by-two and can be by wireless between server and media client
Or wired mode internet protocol-based is communicated.
Fig. 2 is the schematic flow sheet of the methods of exhibiting of the media information according to one embodiment of the invention.The party
Method is applied to media client.Referring to Fig. 2, this method includes：
Step 201, the notification message from promotion server reception one media information of displaying, the notification message
Carry the shorthand information and displaying position information of the media information.
In this step, shorthand information corresponds to the simple version of the media information, its form can be picture,
Picture and text or video file, such as thumbnail or animation so that user after the shorthand information is browsed to,
The content of media information can substantially be understood.
Displaying position information is used to specify the more specific location information for showing the media information on a user interface.This
Planting displaying position information can be carried in an announcement message in the way of placeholder, and the placeholder can indicate exhibition
Show that window ID in the user interface occurs in position, or the subwindow occurred in the user interface is identified,
And placeholder can limit the length and width of displaying position.
Step 202, according to displaying position information displaying shorthand information.
In this step, media client is on a user interface using the form displaying list of videos of window, bag
Include the shorthand information of displaying media information, it is possible at the same show other common media files (such as film,
TV play, variety show etc.) shorthand information.In order to represent to distinguish, in one embodiment, in displaying
While shorthand information, displaying shorthand information corresponds to the instruction of media information, that is, increases a mark and come
Indicate that the shorthand information corresponds to media information rather than common media file.For example, this is designated " extensively
Accuse " two words, or can be animation that can be identified for that the picture of advertisement or can be identified for that advertisement etc.,
Its concrete form is not specifically limited in the present invention.
Fig. 3 a are the interface schematic diagram of the displaying shorthand information according to one embodiment of the invention.Above-mentioned media letter
Cease for promotion message, corresponding displaying position is advertisement position.As shown in Figure 3 a, except being obtained from media server
Obtained in knowing the thumbnail of common media file, the notification message that media client is sent from promotion server
Know the thumbnail and corresponding ad spot information of promotion message 1.Show from top to bottom in user interface 300
It is shown with the contracting of the thumbnail 311 of media file 1, the thumbnail 312 of promotion message 1 and media file 2
Sketch map 313.In this embodiment, the advertisement position shared by promotion message 1 be user interface in the horizontal
A single window, i.e. square frame 312.Also, it is identified with the upper right comer region 3121 of square frame 312
" advertisement " two word, to be different from other common media file 1, media files 2 etc..
Fig. 3 b are the interface schematic diagram of the displaying shorthand information according to another embodiment of the present invention.Such as Fig. 3 b
It is shown, thumbnail or animation except knowing common media file from media server, in user interface
On 310, the advertisement position of promotion message 1 is the sub-box 324 in square frame 320, in block 320 from
From left to right, animation, the thumbnail of media file 2, the media of media file 1 are shown simultaneously from top to bottom
The thumbnail of file 3 and the animation of promotion message 1.In this embodiment, promotion message 1 is general with other
Logical media file 1, media file 2 and media file 3 is come in same square frame 320 simultaneously, and
" advertisement " two word is identified with the upper right comer region 3241 of sub-box 324, to show differentiation.
Step 203, the operation done in response to user to shorthand information, receive and show the media information
The instruction of media file, and send media file displaying request to media server.
In this step, the operation that user is done to shorthand information clicks on the shorthand information including user, or
Finger is slided in the region of corresponding displaying position.For example, user is browsed to after a primary advertisement, to this
Primary advertisement produces interest, it is desirable to understands the detailed content of advertisement in detail, then clicks on the contracting of the primary advertisement
Sketch map or animation.Now, media client sends media file displaying to media server and asked, please
The broadcast address for the media file for obtaining the advertisement is sought, also referred to as advertisement lands page address, that is, plays this wide
The chained address of the complete video of announcement.
Step 204, the chained address for receiving the media file that media server is returned, are grounded according to chain
Location obtains the media file and shown.
In this step, the chained address can be URL(Uniform Resource Locator) (URL) address.Media client
End enters displayed page there is provided the play operation option of media file according to the URL addresses, enters for user
Row viewing.
In the present embodiment, the notification message of a media information is shown by being received from promotion server, is led to
Know that message carries the shorthand information and displaying position information of the media information, according to displaying position information displaying letter
Slightly information, the operation done in response to user to shorthand information, receives the media text for showing the media information
The instruction of part, and send media file displaying request to media server；And, receive media server and return
The chained address of the media file returned, obtains the media file according to chained address and shows, realize
Advertisement is the exhibition method of content, user can be allowed to be directly acquainted with when showing the shorthand information of media information
The substance of advertisement, leaves vividly abundant impression；Just played when user actively watches the advertisement,
Driven by ad content, equally force to play paster video to user rather than insertion paster, so that
The experience that user actively watches advertisement video is met, the resource utilization of media client is also improved.
Also, promotion message and other common media files are showed into user simultaneously on a user interface,
Protect vision to integrate, advertisement is incorporated overall media environment, meet user's use habit, it is easier to
The point of interest of user is excavated, the investment repayment of advertiser is improved.
Fig. 4 is the schematic flow sheet of the methods of exhibiting of the media information according to another embodiment of the present invention.Should
Method is applied to media client.Referring to Fig. 4, this method includes：
Step 401, the notification message from promotion server reception one media information of displaying, the notification message
Carry the shorthand information and displaying position information of the media information.
Step 402, according to displaying position information displaying shorthand information.
It is step 401,402 description and step 201,202 identical, it will not be repeated here.
In step 402, in displaying page after displaying shorthand information, media client can take to promoting
Business device sends shorthand information displaying confirmation message so that promotion server can confirm that the advertisement is demonstrated,
And count the period being demonstrated.
Step 403, the operation done in response to user to shorthand information, receive and show the media information
The instruction of media file, sends media file displaying to media server and asks, and sent out to promotion server
Media file is sent to show confirmation message.
In this step, media client, can after the instruction for the media file for showing the media information is received
Asked with calling special application programming interfaces (API) to send media file displaying to media server, should
Media file displaying request carries the mark of the media information, for obtaining the media from media server
The chained address of file.
In addition, media client also sends media file displaying confirmation message to promotion server so that push away
Wide server counts the media information based on the media file displaying confirmation message received within a predetermined period of time
The number of times that is demonstrated of media file.By the number of times, promotion server can count the advertisement by point
Hit the number of times into landing page.These number of times data can be used for charging to advertiser, for example, can use
The mode paid in advance for, sells according to Cost Per Mille (CPM) mode.
Step 404, the chained address for receiving the media file that media server is returned, are grounded according to chain
Location obtains the media file, shows the media file and provides user option of operation.
Promotion server receives the media file that the provider (i.e. advertiser) of media information uploads, then
By each media file synchronization received to media server.Media server is given birth to for each media file
Into corresponding file identification and URL addresses, for example,http://v.qq.com/cover/v/vdz3xxmnvuqovw8.htmlVid=r00198y6k14.According to media
The mark of the media information carried in document presentation request, media server returns to corresponding media file
URL addresses.
Wherein, user's option of operation include any one of collecting, commenting on, forwarding, subscribing to, sharing or
It is any several.User's option of operation is used to receive user to the operation of the media file shown.Fig. 5 a
For the interface schematic diagram of the displaying media file according to one embodiment of the invention.As shown in Figure 5 a, media are believed
Cease for promotion message 1, this is a primary advertisement, entitled " direction gone home ", in the theme gone home
The middle product for promoting yearly correlation, plays the first collection video file of the promotion message 1 in square frame 511,
512 be control broadcast button, provides multiple user's option of operation in lower section, including praise 513, step on 514,
Collect 515, forwarding 516, comment 517 and share 518.
Wherein, 513 are praised, 514 are stepped on and comments on 517 and all possesses comment function, 513 is praised and steps on 514 use
In from evaluation of the tow sides counting user to the promotion message；And comment on 517 and can be used for user's input
Specific comment information simultaneously carries out the social interaction between multi-user.For example, after user clicks on comment 517,
In the interface schematic diagram shown in Fig. 5 b, user can input specific comment information in square frame 521,
For example, the comment of the forms such as word, picture or small video can be delivered.Other use are shown in lower section
The comment information at family, such as 522,523,524, and provide and praise, step on, replying options for user and enter
Row social interaction.
In addition, in Fig. 5 a share 518 be used for user by the promotion message be shared with other good friends, other
Circle of friends, qq spaces, the microblogging of public social platform, such as wechat.
Step 405, the operation done in response to a user for user's option of operation of the media file,
User's operation instruction of the media file is sent to promotion server.
Wherein, user's operation instruction is used to indicate the operation that the user carries out the media file, so that
Promotion server is entered based on the user's operation instruction statistics received within a predetermined period of time to the media file
The number of times of capable various operations.Here, user's operation instruction can carry media file identification, user
Mark and user's operation mark, wherein user's operation mark and user's option of operation are corresponded, as described above
User's option of operation shown by Fig. 5 a.
When implementing, user's option of operation can also include user click on video play button operation,
User forgets about it media file displayed page operation of bottommost etc., so, and promotion server receives phase
After the user's operation instruction answered, the played number of times of advertisement video, advertisement video bottom can be therefrom determined
Layer page forgets about it the number of times of bottommost.
In the above-described embodiments, user's option of operation is provided while media file is shown, and then to pushing away
Wide server sends user's operation instruction of the media file so that promotion server can be with counting user pair
The number of times for the various operations that the media file is carried out, so that the promotion effect to the promotion message is commented
Estimate.Wherein, the number of user's option of operation is more, and the assessment result of promotion effect is finer.Assess
As a result advertiser can be supplied to as the decision-making foundation of advertisement putting, to increase the investment repayment of advertiser
Rate and the resource utilization for improving media client.In addition, user by each option of operation by video
Hold progress social to share so that the propagation of advertisement is more extensive, also further increases the investment of advertiser
Return rate.
Fig. 6 is the schematic flow sheet of the methods of exhibiting of the promotion message according to further embodiment of this invention.Should
Method is applied to media client.Referring to Fig. 6, this method includes：
Step 601, the notification message from promotion server reception one promotion message of displaying, the notification message
Carry the shorthand information and ad spot information of the promotion message.
Step 602, according to ad spot information show shorthand information.
Step 603, the operation done in response to user to shorthand information, receive and show the promotion message
The instruction of media file, and send media file displaying request to media server.
Step 601,602,603 concrete operations and step 201,202, it is 203 identical, herein no longer
Repeat.
Step 604, the information for receiving from promotion server the popularization side belonging to the promotion message, and/or,
The shorthand information of other media files of the promotion message, and/or, belong to same popularization side with the promotion message
Other promotion messages shorthand information.
Wherein, the information of popularization side is the information of advertiser, and other media files refer to same advertisement
Other video files, other promotion messages are other advertisements that same advertiser releases.
Step 605, the chained address for receiving the media file that media server is returned, are grounded according to chain
Location obtains the media file, shows the media file, and shows the information of popularization side, and/or, other matchmakers
The shorthand information of body file, and/or, the shorthand information of other promotion messages.
Here, a promotion message can correspond to one or more media files.When promotion message correspondence
During multiple media files, media server can return to first media file (for example, the video of the first collection
File) URL addresses, user can show the first media file interface in further select it
His media file is watched.Now, can be with when showing the shorthand information of first media file
The finger of " being updated to X collection " is added in the square frame 324 shown in the square frame 312 and Fig. 3 b shown in Fig. 3 a
Show information.
Fig. 7 a are the interface schematic diagram of displaying popularization side's information according to one embodiment of the invention.At interface
In 710, entitled " General Mills " of popularization side is shown in square frame 711, is shown in square frame 712
Show " can subscribe to " option, if so that all advertisements that user popularization side interested is promoted, subscribing to should
The account of popularization side, shows all videos of the popularization side in subscriptions page.Shown in square frame 713
Other videos of promotion message 1, such as collection of " direction gone home " second, " direction gone home " the 3rd collect
Deng.Other videos that popularization side's " General Mills " is released are shown in square frame 714, such as advertisement is " from more
It is good to start -99 more preferably plans ", " allowing love first to go home " etc..
Fig. 7 b are the interface schematic diagram of displaying popularization side's information according to another embodiment of the present invention.When with
Family is clicked on after the square frame 711 in Fig. 7 a, and the user interface of media client turns to 720, is pushed away for showing
All information of wide side, including essential information " the popularization side shown in square frame 721：General Mills 55
People subscribes to, 10 videos ", the icon of popularization side is shown in square frame 722, such as " General Mills "
Mark, shows that the user has subscribed to the popularization side in square frame 723, in square frame 724 and 725 respectively
Show the video of recent renewal and the shorthand information of video before.
In the above-described embodiments, each media file of popularization side is showed after user, and user can be repeatedly
Viewing, has played the long tail effect of video content.User have subscribed after all videos of advertiser, advertisement
Main video content can be integrated in the original centers of video V+, advantageously form branded content assets.Also,
Advertiser can continuous uploaded videos material, the user subscribed to can continue to watch, so as to improve wide
Main popularization wish is accused, premium is sold in realization.
Fig. 8 is the schematic flow sheet of the methods of exhibiting of the media information according to one embodiment of the invention.The party
Method is applied to promotion server.Referring to Fig. 8, this method includes：
Step 801, the media file for receiving the media information from media information provider.
Step 802, the shorthand information for generating according to the media file media information, it is determined that in media visitor
The displaying position information of the media information is shown in the end of family, and the media information is shown to media client transmission
Notification message.
Wherein, notification message carries shorthand information and displaying position information, so that media client is according to exhibition
Show an information displaying shorthand information.
Step 803, the media file of the media information is sent to media server, so that media services
Device generates the chained address of the media file and is sent to media client, so that media client is according to chain
Connect the address acquisition media file and show.
Here, step 802 and step 803 can be performed synchronously, or after execution of step 803 again
Perform step 802.
Further, promotion server can also carry out subsequent step 804-806.
Step 804, the media file displaying confirmation message for receiving media client transmission, based on predetermined
What the media file that the media file displaying confirmation message received in the period counts the media information was demonstrated
Number of times.
Step 805, the information for sending to media client the popularization side belonging to the media information, and/or,
The shorthand information of other media files of the media information, and/or, belong to same popularization side with the media information
Other media informations shorthand information so that media client show the media file when displaying promote
Side information, and/or, the shorthand information of other media files, and/or, other media informations it is simple
Information.
Step 806, receive media client send the media file user's operation instruction, based on
Time for the various operations that the user's operation instruction statistics received in predetermined amount of time is carried out to the media file
Number.
Wherein, user's operation instruction is used to indicate the operation that the user carries out the media file.
Fig. 9 is the interaction schematic diagram of the methods of exhibiting of the promotion message according to one embodiment of the invention, including
Media client, promotion server and media server.As shown in figure 9, comprising the following steps：
Step 901, promotion server receive the media text of the promotion message from promotion message provider
Part.
The media file of the promotion message is sent to media server by step 902, promotion server.
Step 903, media server generate the chained address of the media file.
Step 904, promotion server generate the shorthand information of the promotion message according to the media file, really
It is scheduled on the ad spot information that the promotion message is shown in media client.
Wherein, media server can perform step 902 and step 904 simultaneously, or, perform step
Step 902 is performed after rapid 904.
Step 905, promotion server send the notification message for showing the promotion message to media client,
Wherein, notification message carries shorthand information and ad spot information.
Step 906, media client show shorthand information according to ad spot information.
The operation that step 907, media client are done in response to user to shorthand information, receiving displaying should
The instruction of the media file of promotion message.
Step 908, media client send media file displaying to media server and asked.
Step 909, media server return to the chained address of the media file to media client.
Step 910, media client send media file displaying confirmation message to promotion server.
Wherein, media client can perform step 908 and step 910 simultaneously, or, perform step
Step 908 is performed after rapid 910.
Step 911, promotion server are disappeared based on the media file displaying confirmation received within a predetermined period of time
Breath counts the number of times that the media file of the promotion message is demonstrated.
Step 912, promotion server send the letter of the popularization side belonging to the promotion message to media client
Breath, and/or, the shorthand information of other media files of the promotion message, and/or, with the promotion message
The shorthand information of other promotion messages of the same popularization side of category.
Step 913, media client obtain the media file according to chained address, show the media file,
The information of popularization side is shown, and/or, the shorthand information of other media files, and/or, it is other to promote letter
The shorthand information of breath, and user is provided option of operation.
Step 914, media client receive a user and done for user's option of operation of the media file
Operation, user's operation instruction of the media file is sent to promotion server.
Step 915, promotion server are based on the user's operation instruction statistics pair received within a predetermined period of time
The number of times for the various operations that the media file is carried out.
It can be seen from above-described embodiment, in the application show promotion message method be related to it is multi-platform between
Interaction, i.e., above-mentioned media client, promotion server and media server are realized by this interaction
First displaying media file promotes the mode of primary advertisement after displaying shorthand information.
Figure 10 is the structural representation of the media client 1000 according to one embodiment of the invention.Such as Figure 10
Shown, media client 1000 includes：
Receiving module 1010, the notification message for receiving one media information of displaying from promotion server, leads to
Know that message carries the shorthand information and displaying position information of the media information；In response to user to shorthand information
The operation done, receives the instruction for the media file for showing the media information；Media server is received to return
The media file chained address；
Display module 1020, the displaying position information displaying for being received according to receiving module 1010 is received
The shorthand information that module 1010 is received；The chained address received according to receiving module 1010 is obtained should
Media file is simultaneously shown；
Sending module 1030, for the instruction received according to receiving module 1010, to media server
Send media file displaying request.
In one embodiment, display module 1020 is further used for, when showing shorthand information, displaying
Shorthand information corresponds to the instruction of media information.
In one embodiment, sending module 1030 is further used for：The media information is shown receiving
Media file instruction after, to promotion server send media file displaying confirmation message so that promote
Server counts the media information based on the media file displaying confirmation message received within a predetermined period of time
The number of times that media file is demonstrated.
In one embodiment, receiving module 1010 is further used for, and the media are received from promotion server
The information of popularization side belonging to information, and/or, the shorthand information of other media files of the media information,
And/or, the shorthand information of other media informations of same popularization side is belonged to the media information.
Correspondingly, display module 1020 is further used for, and when showing the media file, displaying is received
The information for the popularization side that module 1010 is received, and/or, other media that receiving module 1010 is received
The shorthand information of file, and/or, the shorthand information for other media informations that receiving module 1010 is received.
In one embodiment, display module 1020 is further used for, and when showing the media file, is
The media file provides user's option of operation.
Correspondingly, sending module 1030 is further used for, in response to a user for the media file
The operation that user's option of operation is done, user's operation instruction of the media file is sent to promotion server,
Wherein, user's operation instruction is used to indicate the operation that the user carries out the media file, so as to promote
Server is carried out based on the user's operation instruction statistics received within a predetermined period of time to the media file
The number of times of various operations.
Figure 11 is the structural representation of the media client 1100 according to further embodiment of this invention.The matchmaker
Body file permission server 1100 includes：Processor 1110, memory 1120, port 1130 and
Bus 1140.Processor 1110 and memory 1120 are interconnected by bus 1140.Processor 1110 can
Data are received and sent by port 1130.Wherein,
Processor 1110 is used for the machine readable instructions module for performing the storage of memory 1120.
Memory 1120 is stored with the executable machine readable instructions module of processor 1110.Processor
1110 executable instruction modules include：Receiving module 1121, display module 1122 and sending module
1123.Wherein,
Receiving module 1121 can be when being performed by processor 1110：Displaying one is received from promotion server
The notification message of media information, notification message carries the shorthand information and displaying position information of the media information；
The operation done in response to user to shorthand information, receives the instruction for the media file for showing the media information；
Receive the chained address for the media file that media server is returned；
Display module 1122 can be when being performed by processor 1110：Received according to receiving module 1121
To the shorthand information that receives of displaying position information displaying receiving module 1121；According to receiving module 1121
The chained address received obtains the media file and shown；
Sending module 1123 can be when being performed by processor 1110：Received according to receiving module 1121
The instruction arrived, sends media file displaying to media server and asks.
It can thus be seen that when the instruction module being stored in memory 1120 is performed by processor 1110
When, the various functions of receiving module, display module and sending module in foregoing individual embodiments can be achieved.
Figure 12 is the structural representation of the promotion server 1200 according to one embodiment of the invention.Such as Figure 12
Shown, promotion server 1200 includes：
Receiving module 1210, the media text for receiving the media information from media information provider
Part；
Generation module 1220, media file for being received according to receiving module 1210 generates the matchmaker
The shorthand information of body information；
Determining module 1230, for determining that the displaying position that the media information is shown in media client is believed
Breath；
Sending module 1240, the notification message of the media information is shown for being sent to media client, is led to
Know that message carries the displaying position that the shorthand information and determining module 1230 of the generation of generation module 1220 are determined
Information, so that media client is according to displaying position information displaying shorthand information；By the media of the media information
File is sent to media server, so that media server generates the chained address of the media file and transmission
To media client, so that media client obtains the media file according to chained address and shown.
In one embodiment, receiving module 1210 is further used for, and receives the matchmaker that media client is sent
Body document presentation confirmation message；
Correspondingly, promotion server 1200 further comprises：
First statistical module 1250, for what is received within a predetermined period of time based on receiving module 1210
Media file displaying confirmation message counts the number of times that the media file of the media information is demonstrated.
In one embodiment, sending module 1240 is further used for, and the media are sent to media client
The information of popularization side belonging to information, and/or, the shorthand information of other media files of the media information,
And/or, the shorthand information of other media informations of same popularization side is belonged to the media information, so that media are objective
Family end shows the information of popularization side when showing the media file, and/or, the simple letter of other media files
Breath, and/or, the shorthand information of other media informations.
In one embodiment, receiving module 1210 is further used for, and receives being somebody's turn to do for media client transmission
User's operation instruction of media file, wherein, user's operation instruction is used to indicate the user to media text
The operation that part is carried out.
Correspondingly, promotion server 1200 further comprises：
Second statistical module 1260, for the use received within a predetermined period of time based on receiving module 1210
The number of times for the various operations that family operation instruction statistics is carried out to the media file.
Figure 13 is the structural representation of the media server 1300 according to further embodiment of this invention.The matchmaker
Body file permission server 1300 includes：Processor 1310, memory 1320, port 1330 and
Bus 1340.Processor 1310 and memory 1320 are interconnected by bus 1340.Processor 1310 can
Data are received and sent by port 1330.Wherein,
Processor 1310 is used for the machine readable instructions module for performing the storage of memory 1320.
Memory 1320 is stored with the executable machine readable instructions module of processor 1310.Processor
1310 executable instruction modules include：Receiving module 1321, generation module 1322, determining module 1323
With sending module 1324.Wherein,
Receiving module 1321 can be when being performed by processor 1310：Receive and come from media information provider
A media information media file；
Generation module 1322 can be when being performed by processor 1310：Received according to receiving module 1321
To the media file generate the shorthand information of the media information；
Determining module 1323 can be when being performed by processor 1310：It is determined that being shown in media client
The displaying position information of the media information；
Sending module 1324 can be when being performed by processor 1310：Sending displaying to media client should
The notification message of media information, notification message carry generation module 1322 generation shorthand information and really
The displaying position information that cover half block 1323 is determined, so that media client is simple according to displaying position information displaying
Information；The media file of the media information is sent to media server, so that media server generation should
The chained address of media file is simultaneously sent to media client, so that media client is obtained according to chained address
Take the media file and show.
In addition, the executable instruction module of processor 1310 can also include：First statistical module 1325
With the second statistical module 1326.Specifically,
In one embodiment, can be when receiving module 1321 is performed by processor 1310：Receive media
The media file displaying confirmation message that client is sent.
Correspondingly, can be when the first statistical module 1325 is performed by processor 1310：Based on reception mould
The media file displaying confirmation message that block 1321 is received within a predetermined period of time counts the media information
The number of times that media file is demonstrated.
In one embodiment, can be when receiving module 1321 is performed by processor 1310：Receive media
The user's operation instruction for the media file that client is sent, wherein, user's operation instruction is used to indicate this
The operation that user is carried out to the media file.
Correspondingly, can be when the second statistical module 1326 is performed by processor 1310：Based on reception mould
It is each that user's operation instruction statistics that block 1321 is received within a predetermined period of time is carried out to the media file
Plant the number of times of operation.
It can thus be seen that when the instruction module being stored in memory 1320 is performed by processor 1310
When, can be achieved foregoing individual embodiments in receiving module, generation module, determining module, sending module,
The various functions of first statistical module and the second statistical module.
Figure 14 is the structural representation of the display systems 1400 of the media information according to one embodiment of the invention
Figure.The display systems 1400 of media information include media client 1410, promotion server 1420 and matchmaker
Body server 1430, wherein,
Media client 1410 is used for, and the notice of one media information of displaying is received from promotion server 1420
Message, notification message carries the shorthand information and displaying position information of the media information；According to displaying position letter
Breath displaying shorthand information；The operation done in response to user to shorthand information, receives and shows the media information
Media file instruction, and to media server 1430 send media file displaying ask；Receive matchmaker
The chained address for the media file that body server 1430 is returned, media text is obtained according to chained address
Part is simultaneously shown；
Promotion server 1420 is used for, and receives the media file from media information provider；According to
The media file generates shorthand information, it is determined that displaying position information, and send logical to media client 1410
Know message；The media file of the media information is sent to media server 1430, so that media server
1430 generate the chained address of the media file and are sent to media client 1410, so that media client
End 1410 obtains the media file according to chained address and shown.
Wherein, media client 1410 can include the modules shown in Figure 10, promotion server 1420
The modules shown in Figure 12 can be included.
Only it is applied to media client 1410, promotion server 1420 and media server to being related to below
The operation of interaction is illustrated between 1430, specific as follows：
Receiving module 1210 in promotion server 1420 receives the media text from media information provider
Part；Shorthand information is generated according to the media file, it is determined that displaying position information, passes through sending module 1240
Receiving module 1010 into media client 1410, which is sent, to be carried shorthand information and shows the logical of position information
Know message.
The media file of the media information is sent to matchmaker by the sending module 1240 in promotion server 1420
Body server 1430, so that media server 1430 generates the chained address of the media file.
Sending module 1030 in media client 1410 sends media file to media server 1430
Displaying request；Receiving module 1010 in media client 1410 receives media server 1430 and returned
The media file chained address.
In one embodiment, the sending module 1030 in media client 1410 is to promotion server 1420
In receiving module 1210 send media file displaying confirmation message so that promotion server be based on pre-
The media file that the media file displaying confirmation message received in section of fixing time counts the media information is demonstrated
Number of times.
In one embodiment, the receiving module 1010 in media client 1410 is from promotion server 1420
In sending module 1240 receive the media information belonging to the side of popularizationing information, and/or, the media believe
The shorthand information of other media files of breath, and/or, other matchmakers of same popularization side are belonged to the media information
The shorthand information of body information, to show the information of popularization side while media file is shown, and/or, its
The shorthand information of his media file, and/or, the shorthand information of other media informations.
In said apparatus embodiment, modules and unit realize that the specific method of itself function is real in method
Apply in example and be described, repeat no more here.
In addition, each functional module in each embodiment of the invention can be integrated in a processing unit,
Can also be that modules are individually physically present, can also two or more modules be integrated in a list
In member.Above-mentioned integrated unit can both be realized in the form of hardware, it would however also be possible to employ software function list
The form of member is realized.
In addition, the present invention each embodiment can by by data processing equipment as computer is performed
Data processor is realized.Obviously, data processor constitutes the present invention.In addition, being commonly stored
Data processor in a storage medium is by directly reading out storage medium by program or passing through
Performed in the storage device (such as hard disk and/or internal memory) for program being installed or being copied to data processing equipment.
Therefore, such storage medium also constitutes the present invention.Storage medium can use the record of any classification
Mode, such as paper storage medium (as paper tape), magnetic storage medium (such as floppy disk, hard disk, flash memory
Deng), optical storage media (such as CD-ROM), magnetic-optical storage medium (such as MO) etc..
Therefore, the invention also discloses a kind of storage medium, wherein the data processor that is stored with, the number
It is used for any embodiment for performing the above method of the present invention according to processing routine.
Presently preferred embodiments of the present invention is these are only, is not intended to limit the invention, it is all in the present invention
Spirit and principle within, any modification, equivalent substitution and improvements done etc. should be included in this hair
Within the scope of bright protection.
Claims (20)
1. a kind of methods of exhibiting of media information, it is characterised in that applied to media client, the side
Method includes：
The notification message of one media information of displaying is received from promotion server, the notification message carries this
The shorthand information and displaying position information of media information；
The shorthand information is shown according to displaying position information；
The operation done in response to user to the shorthand information, receives the media text for showing the media information
The instruction of part, and send media file displaying request to media server；And,
The chained address for the media file that the media server is returned is received, according to the chained address
Obtain the media file and show.
2. according to the method described in claim 1, wherein, further comprise：
When showing the shorthand information, show that the shorthand information corresponds to the instruction of media information.
3. according to the method described in claim 1, wherein, further comprise：
After the instruction for the media file for showing the media information is received, sent to the promotion server
Media file shows confirmation message, so that the promotion server is based on the matchmaker received within a predetermined period of time
Body document presentation confirmation message counts the number of times that the media file of the media information is demonstrated.
4. according to the method described in claim 1, wherein, further comprise：
The information of the popularization side belonging to the media information is received from the promotion server, and/or, the media
The shorthand information of other media files of information, and/or, belong to the other of same popularization side with the media information
The shorthand information of media information；
When showing the media file, the information of the popularization side is shown, and/or, other media text
The shorthand information of part, and/or, the shorthand information of other media informations.
5. method according to any one of claim 1 to 4, wherein, further comprise：
When showing the media file, user is provided option of operation for the media file；
In response to the user option of operation operation done of the user for the media file, to described
Promotion server sends user's operation instruction of the media file, wherein, user's operation instruction is used for
The operation that the user is carried out to the media file is indicated, so that the promotion server is based in pre- timing
Between the number of times of various operations that is carried out to the media file of user's operation instruction statistics for receiving in section.
6. method according to claim 5, wherein, user's option of operation include collection,
Any one of comment on, forward, subscribing to, sharing or be any several.
7. a kind of methods of exhibiting of media information, it is characterised in that applied to promotion server, the side
Method includes：
Receive the media file of the media information from media information provider；
The shorthand information of the media information is generated according to the media file, it is determined that being shown in media client
The displaying position information of the media information, and the notice for showing the media information is sent to the media client
Message, the notification message carries the shorthand information and displaying position information, so that the media
Client shows the shorthand information according to displaying position information；And,
The media file of the media information is sent to media server, so that the media server is generated
The chained address of the media file is simultaneously sent to the media client so that the media client according to
The chained address obtains the media file and shown.
8. method according to claim 7, wherein, further comprise：
Receive the media file displaying confirmation message that the media client is sent；
The matchmaker of the media information is counted based on the media file displaying confirmation message received within a predetermined period of time
The number of times that body file is demonstrated.
9. method according to claim 7, wherein, further comprise：
The information of the popularization side belonging to the media information is sent to the media client, and/or, the media
The shorthand information of other media files of information, and/or, belong to the other of same popularization side with the media information
The shorthand information of media information, so that the media client is pushed away when showing the media file described in displaying
The information of wide side, and/or, the shorthand information of other media files, and/or, other media
The shorthand information of information.
10. the method according to any one of claim 7 to 9, wherein, further comprise：
The user's operation instruction for the media file that the media client is sent is received, wherein, it is described to use
Family operation instruction is used to indicate the operation that the user carries out the media file；
Based on receive within a predetermined period of time user's operation instruction statistics the media file is carried out it is each
Plant the number of times of operation.
11. a kind of media client, it is characterised in that including：
Receiving module, the notification message for receiving one media information of displaying from promotion server is described logical
Know that message carries the shorthand information and displaying position information of the media information；In response to user to described simple
The operation that information is done, receives the instruction for the media file for showing the media information；Receive media server
The chained address of the media file returned；
Display module, the displaying position information for being received according to the receiving module shows the reception mould
The shorthand information that block is received；The chained address received according to the receiving module obtains the media file
And show；And,
Sending module, for the instruction received according to the receiving module, sends out to the media server
Send media file displaying request.
12. media client according to claim 11, wherein, the display module is further
For when showing the shorthand information, showing that the shorthand information corresponds to the instruction of media information.
13. media client according to claim 11, wherein, the sending module is further
For：After the instruction for the media file for showing the media information is received, sent out to the promotion server
Media file is sent to show confirmation message, so that the promotion server based on receiving within a predetermined period of time
Media file displaying confirmation message counts the number of times that the media file of the media information is demonstrated.
14. media client according to claim 11, wherein, the receiving module is further
For, the information of the popularization side belonging to the media information is received from the promotion server, and/or, the matchmaker
The shorthand information of other media files of body information, and/or, belong to its of same popularization side with the media information
The shorthand information of its media information；
The display module is further used for, when showing the media file, shows that the receiving module connects
The information of the popularization side received, and/or, the simple letter for other media files that the receiving module is received
Breath, and/or, the shorthand information for other media informations that the receiving module is received.
15. the media client according to any one of claim 11 to 14, wherein, the exhibition
Show that module is further used for, when showing the media file, user is provided option of operation for the media file；
The sending module is further used for, and is grasped in response to a user for the user of the media file
Make the operation that option is done, user's operation instruction of the media file is sent to the promotion server, its
In, user's operation instruction is used to indicate the operation that the user carries out the media file, so that institute
Promotion server is stated to count to the media file institute based on the user's operation instruction received within a predetermined period of time
The number of times of the various operations carried out.
16. a kind of promotion server, it is characterised in that including：
Receiving module, the media file for receiving the media information from media information provider；
Generation module, media file for being received according to the receiving module generates the media information
Shorthand information；
Determining module, the displaying position information for determining to show the media information in media client；And,
Sending module, the notification message of the media information, institute are shown for being sent to the media client
State notification message and carry the displaying that the shorthand information and the determining module of the generation module generation are determined
Position information, so that the media client shows the shorthand information according to displaying position information；Should
The media file of media information is sent to media server, so that the media server generates media text
The chained address of part is simultaneously sent to the media client, so that the media client is according to the link
The address acquisition media file is simultaneously shown.
17. promotion server according to claim 16, wherein, the receiving module is further
For receiving the media file displaying confirmation message that the media client is sent；
The promotion server further comprises：
First statistical module, for the media text received within a predetermined period of time based on the receiving module
Part displaying confirmation message counts the number of times that the media file of the media information is demonstrated.
18. promotion server according to claim 16, wherein, the sending module is further
For, the information of the popularization side belonging to the media information is sent to the media client, and/or, the matchmaker
The shorthand information of other media files of body information, and/or, belong to its of same popularization side with the media information
The shorthand information of its media information, so that media client displaying when showing the media file is described
The information of popularization side, and/or, the shorthand information of other media files, and/or, other matchmakers
The shorthand information of body information.
19. the promotion server according to any one of claim 16 to 18, wherein, it is described to connect
Receive module to be further used for, receive the user's operation instruction for the media file that the media client is sent,
Wherein, user's operation instruction is used to indicate the operation that the user carries out the media file；
The promotion server further comprises：
Second statistical module, for the user's operation received within a predetermined period of time based on the receiving module
Indicate the number of times for the various operations that statistics is carried out to the media file.
20. a kind of display systems of media information, it is characterised in that including media client, promote clothes
Business device and media server, wherein,
The media client is used for, and the notice for receiving one media information of displaying from the promotion server disappears
Breath, the notification message carries the shorthand information and displaying position information of the media information；According to the exhibition
Show that an information shows the shorthand information；The operation done in response to user to the shorthand information, is received
The instruction of the media file of the media information is shown, and media file displaying is sent to the media server
Request；The chained address for the media file that the media server is returned is received, is grounded according to the chain
Location obtains the media file and shown；
The promotion server is used for, and receives the media file from media information provider；According to this
Media file generates the shorthand information, determines displaying position information, and send out to the media client
Send the notification message；The media file of the media information is sent to the media server, so that institute
State media server to generate the chained address of the media file and be sent to the media client, so that institute
Media client is stated to obtain the media file according to the chained address and show.
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| CN201610223945.9A CN107294934B (en) | 2016-04-12 | 2016-04-12 | Media information display method, client, server and system |
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| CN201610223945.9A CN107294934B (en) | 2016-04-12 | 2016-04-12 | Media information display method, client, server and system |
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| CN110971980A (en) * | 2018-09-30 | 2020-04-07 | 武汉斗鱼网络科技有限公司 | Advertisement display method, storage medium, equipment and system in live program |
| CN114996218A (en) * | 2021-10-18 | 2022-09-02 | 荣耀终端有限公司 | Display method and device |
| WO2023124318A1 (en) * | 2021-12-27 | 2023-07-06 | 京东方科技集团股份有限公司 | Presentation processing method and apparatus for media file, and electronic device and readable storage medium |
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