CN101562636A

CN101562636A - Method, device and system for displaying advertising messages

Info

Publication number: CN101562636A
Application number: CNA2009101074853A
Authority: CN
Inventors: 吴双
Original assignee: Tencent Technology Beijing Co Ltd
Current assignee: Tencent Technology Beijing Co Ltd
Priority date: 2009-05-26
Filing date: 2009-05-26
Publication date: 2009-10-21

Abstract

The invention discloses a method for displaying advertising messages, which comprises the following steps of: analyzing the service record of online service, and acquiring the service theme of the online service; acquiring the advertising message related to the service theme according to the service theme of the online service; and when a user uses the online service, displaying the advertising message related to the service theme to the user interface window of the online service. The method acquires the service theme of the online service by analyzing the service record of the online service, and when the user uses the online service, the advertising message related to the service theme is displayed to the user interface window of the online service, thus maintaining the consistence of the displayed advertisement and the current interest of the user, greatly avoiding the disgust of the user to the displayed advertisement, enhancing advertisement effect, and improving the click rate and exposure rate of the advertisement. The invention simultaneously discloses a device and a system applying the method.

Description

A kind of methods, devices and systems of displaying advertising messages

Technical field

The present invention relates to Internet technical field, relate in particular to a kind of methods, devices and systems of accurate displaying advertising messages.

Background technology

Along with the expansion of development of internet technology and web influence, various at line service, as network forum and IM (Instant Messaging, instant messaging) business, obtained using widely.

With the IM business is example, and a lot of IM users also can add various IM groups except using individual business, and IM group has become the platform that users carry out information issue, topic discussion.IM group's technology has realized the immediate communication tool platform of many people messaging, and the user adds certain IM group with an IM number application, if by checking, then become this group members, can participate in discussion in the group.When the user was online, the message that all members send in the group can be received; In like manner, each bar message that the user sends, other online users also can receive.The group keeper has maximum administration authority to the group, can add or delete group members, sets group's character, even the group can be dismissed, and all members of IM group can see same group interface and expression forms of information.

Because the user of a particular cluster of adding is the aggregate of certain excitement often, perhaps have some identical hobby and discussion topics, the information that group members is shared certain aspect jointly, in time becomes the development trend of more and more important the Internet at line service, therefore, group members is taked the attitude of relatively welcoming to the advertisement meeting of above-mentioned information correspondence, and can not mind the advertisement of clicking the above-mentioned type, the advertising provider also can be happy to advertisement putting that this part audient is correlated with.

Traditional advertisement based on IM group's input can not carried out orientation according to realm, after the user reaches the standard grade, obtain the advertising message related with user place group's classification, according to this advertising message to server requests and receive an XML (eXtensible Markup Language, extension markup language) file, this XML file comprises the advertising message related with user place group's classification.Client is obtained the information such as picture of corresponding advertisement according to the link address in the XML file, and plays this advertising message at the user window interface.If the user is interested in the advertisement of seeing, after the click advertisement, can directly eject a browser window, jump to the link of advertisement details.

In addition, in the network forum, the user can obtain up-to-date various information at any time, also can the various interesting topics of computer software, hardware, the Internet, multimedia, programming and medical science or the like be discussed, can also issue " advertising for a friend ", " cheap transfer the possession of " reaches bulletins such as " company's products " with other users.The user can initiate topic discussion or respond other Client-initiated topic discussions after succeeding in registration in the network forum, and forum's server usually can be at the page advertisement delivery of user's discussion.When advertisement delivery, in order to attract user's attention, forum's server can set in advance and the relevant advertisement of forum's attribute, and orientation is carried out in the advertisement of throwing in.

In the prior art, though have certain orientating function by the advertisement of throwing at line service, orientating function is comparatively weak, and advertising message can't be accurately be associated with professional theme at line service, make that the input effect of advertisement is relatively poor, be difficult to cause user's concern.

Particularly, because IM group's category division is not meticulous, a lot of groups' classification is arbitrarily filled by group master, even it is uncorrelated fully with group's true attribute, and the topic that the user discusses in the group every day may be different, cause the accurate degree of advertisement putting not high, be difficult to cause user's sympathetic response with the advertisement that current discussion topic does not conform to.In addition, in order to reduce harassing and wrecking to the user, the advertisement of throwing in to the user is limited at specific zone, for the user, should become the blind area already in the zone, the user has been accustomed to the ignorance advertising area already, and therefore, the advertisement of input causes that the chance that the user watches attentively is limited, make advertising effect very poor, clicking rate is lower.

In addition, though the network forum has specific attribute, but because user's content of the discussions is unfixed, in user's discussion process, could determine, and user's content of the discussions may be little with the forum Attribute Association, content of the discussions upgrades than very fast, and forum's server can't be provided with relevant advertisement in advance according to content of the discussions, has wasted forum's space of a whole page resource.If the random advertisement delivery of forum's server then may can not cause user's concern because this advertisement is uncorrelated with user's main topic of discussion, can't reach the purpose of advertisement delivery, also can waste Internet resources.

Summary of the invention

The invention provides a kind of methods, devices and systems of displaying advertising messages, be used to strengthen the input effect of advertisement and improve the clicking rate of advertisement.

The invention provides a kind of method of displaying advertising messages, may further comprise the steps:

Analysis is obtained described professional theme at line service at the business record of line service;

According to described professional theme, obtain and the related advertising message of described professional theme at line service;

When the user uses describedly during at line service, throw in and the related advertising message of described professional theme to described user interface windows at line service.

Preferably, described analysis is obtained described professional theme at line service at the business record of line service, comprising:

According to predefined strategy, different advertising messages is classified, and from advertising message, extract one or more label Tag that represents advertisement information contents and form categorical attribute;

Use Tag and described business record to mate, wherein said Tag association respective classified attribute at line service;

According to the weights of the Tag of described business record coupling, calculate in the categorical attribute weights summation with the Tag of described business record coupling;

In described weights summation during more than or equal to described categorical attribute corresponding threshold, with described categorical attribute as described professional theme at line service.

Preferably, described basis is obtained the advertising message related with professional theme at the professional theme of line service, comprising:

According to the incidence relation of categorical attribute and advertising message, the inquiry with as the related advertising message of the categorical attribute of described professional theme;

If inquire the advertising message related, then to the server requests advertising message related with described categorical attribute with described categorical attribute;

Reception is from the advertising message of described server, with the described advertising message that receives as with the related advertising message of described professional theme.

The present invention also provides a kind of device of displaying advertising messages, comprising:

Analysis module is used to analyze the business record at line service, obtains described professional theme at line service;

Acquisition module electrically connects with described analysis module, is used for the described professional theme at line service that obtains according to described analysis module, obtains and the related advertising message of described professional theme;

Putting module electrically connects with described acquisition module, be used for using the user described during at line service, throw in to described user interface windows that described acquisition module obtains at line service with the related advertising message of described professional theme.

Preferably, described analysis module comprises:

Matched sub-block is used to use the label Tag that represents advertisement information contents and described business record at line service to mate the related respective classified attribute of wherein said Tag;

Calculating sub module electrically connects with described matched sub-block, and the weights of that be used for obtaining according to described matched sub-block and Tag described business record coupling calculate in the categorical attribute weights summation with the Tag of described business record coupling;

Judge submodule, electrically connect that the weights summation that is used for calculating described Tag in described calculating sub module is during more than or equal to described categorical attribute corresponding threshold with described calculating sub module, with described categorical attribute as described professional theme at line service.

Preferably, described Tag extracts from advertisement information contents, and described one or more Tag forms the categorical attribute corresponding with different advertising messages.

The present invention also provides a kind of system of displaying advertising messages, comprising:

Client is used for being sent in to server the business record of line service;

Server, be used to receive and analyze described business record at line service from described client, obtain described professional theme at line service, according to described professional theme at line service, obtain and the related advertising message of described professional theme, use describedly during the user, throw in and the related advertising message of described professional theme to described user interface windows at line service at line service.

Preferably, described server, specifically be used to receive described business record at line service from described client, according to predefined strategy, different advertising messages is classified, and from advertising message, extract one or more label Tag that represents advertisement information contents and form categorical attribute; Use Tag and described business record to mate, wherein said Tag association respective classified attribute at line service; According to the weights of the Tag of described business record coupling, calculate in the categorical attribute weights summation with the Tag of described business record coupling; In described weights summation during more than or equal to described categorical attribute corresponding threshold, with described categorical attribute as described professional theme at line service; According to the incidence relation of categorical attribute and advertising message, the inquiry with as the related advertising message of the categorical attribute of described professional theme; When inquiring the advertising message related, throw in the advertising message related with described categorical attribute to described user interface windows at line service with described categorical attribute.

Client, be used to analyze business record at line service, obtain described professional theme at line service, according to described professional theme at line service, to server requests and the related advertising message of described professional theme, reception is from the advertising message of described server, uses describedly during at line service the user, throws in described advertising message to described user interface windows at line service;

Server is used to receive the request of described client to advertising message, sends described advertising message to described client.

Preferably, described client specifically is used for according to predefined strategy different advertising messages being classified, and extracts one or more label Tag that represents advertisement information contents and form categorical attribute from advertising message; Use Tag and described business record to mate, wherein said Tag association respective classified attribute at line service; According to the weights of the Tag of described business record coupling, calculate in the categorical attribute weights summation with the Tag of described business record coupling; In described weights summation during more than or equal to described categorical attribute corresponding threshold, with described categorical attribute as described professional theme at line service; According to the incidence relation of categorical attribute and advertising message, the inquiry with as the related advertising message of the categorical attribute of described professional theme; When inquiring the advertising message related with described categorical attribute, to the described server requests advertising message related with described categorical attribute, reception is from the advertising message of described server, use describedly during the user, throw in described advertising message to described user interface windows at line service at line service.

Compared with prior art, the present invention has the following advantages: the present invention is by analyzing the business record at line service, obtain professional theme at line service, when the user uses this at line service, throw in the advertising message related to this user interface windows with professional theme at line service, make the current interest of the advertisement of input and user consistent, strengthened advertising results; Advertisement of throwing in IM group and IM group user's chat record is complementary, and helps causing IM group user's concern; The advertisement of throwing in the network forum and the content of the discussions of forum user are complementary, and have improved the clicking rate and the exposure rate of advertisement.

Description of drawings

In order to be illustrated more clearly in the present invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in the present invention or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.

Fig. 1 is the method flow diagram of a kind of displaying advertising messages among the present invention;

Fig. 2 is a kind of tree figure that is made up of categorical attribute and label Tag among the present invention;

Fig. 3 throws in the service provider realizes the input of advertising message by the IM client concrete application scenarios flow chart for the advertising message among the present invention;

Fig. 4 is the effect schematic diagram of the IM client among the present invention to IM group's user interface windows displaying advertising messages;

Fig. 5 is the effect schematic diagram of the advertising message among the present invention by IM group's broadcasting;

Fig. 6 is for realizing the Another Application scene flow chart of the input of advertising message by the IM server among the present invention;

Fig. 7 is for realizing the application scenarios flow chart of the input of advertising message by forum's server among the present invention;

Fig. 8 is the apparatus structure schematic diagram of a kind of displaying advertising messages among the present invention;

Fig. 9 is the apparatus structure schematic diagram of the another kind of displaying advertising messages among the present invention;

Figure 10 is the system configuration schematic diagram of a kind of displaying advertising messages among the present invention;

Figure 11 is the system configuration schematic diagram of the another kind of displaying advertising messages among the present invention.

Embodiment

In the technical scheme provided by the invention, its core concept is that advertising message is thrown in the service provider by analyzing the business record at line service, obtain professional theme at line service, and the advertising message related with professional theme, when the user uses at line service, throw in the advertising message related with professional theme to user interface windows.

Below in conjunction with the accompanying drawing among the present invention, technical scheme of the present invention is clearly and completely described, obviously, described embodiment is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.

As shown in Figure 1, the method flow diagram for a kind of displaying advertising messages among the present invention may further comprise the steps:

Step 101, advertising message are thrown in the business record of service provider's analysis at line service, obtain this professional theme at line service.

Online business comprises IM business and network forum, advertising message is thrown in the service provider and can be used the Tag that represent advertisement information contents and mate at the business record of line service, according to the weights of the Tag of business record coupling, obtain the weights summation of the Tag that mates with business record in the categorical attribute, in this weights summation during more than or equal to the categorical attribute corresponding threshold, with this categorical attribute as professional theme at line service.In this weights summation during less than the categorical attribute corresponding threshold, advertising message is thrown in the service provider and is continued to use the Tag that represent advertisement information contents and mate at the business record of line service.

Particularly, advertising message is thrown in the service provider according to predefined strategy, different advertising messages is classified, and extract from advertising message and represent one or more Tag of advertisement information contents to form categorical attribute.Obtaining of the professional theme of line service, realize by using the Tag coupling business record that comprises in the categorical attribute.Each categorical attribute can comprise a plurality of Tag, and each Tag is provided with corresponding weights.Each categorical attribute is provided with corresponding threshold value, can belong to same father's attribute with other categorical attributes.Information in the tree of being made up of categorical attribute and Tag can be by the typing of advertising management platform, and all data can regularly be synchronized to each client, are used to mate the professional theme at line service.

As shown in Figure 2, be a kind of tree figure that forms by categorical attribute and Tag among the present invention, the Tag that comprises in the categorical attribute " video card " has " 4850 ", " 4870 " and " ATI ", categorical attribute " video card " belongs to father's attribute " computer hardware ", and " computer hardware ", " digital camera " and " mobile phone " belong to same father's attribute " electronic product ".Can use " 4850 " that " video card " comprise, " 4870 " and " ATI " and business record to mate at line service, if comprise " 4870 " and " ATI " in the business record, then judge " 4870 " and " ATI " and business record coupling, weights according to " 4870 " and " ATI ", obtain weights summation that " video card " comprise and the Tag business record coupling, the threshold value of this weights summation and " video card " relatively, during always more than or equal to the threshold value of " video card ", will judge that " video card " is as the professional theme at line service at these weights.

Step 102, advertising message are thrown in the service provider according to the professional theme at line service, obtain the advertising message related with this business theme.

Advertising message throw in service provider with the categorical attribute that satisfies condition with after the professional theme of line service is related, can be further according to the incidence relation of categorical attribute and advertising message, inquire about the categorical attribute related advertising message corresponding with professional theme, if inquire the advertising message related with this categorical attribute, then to this advertising message of server requests, and receive this advertising message from server, with this advertising message as the advertising message related with this business theme; If inquiry is less than the advertising message related with this categorical attribute, then to the advertising message of father's Attribute Association of server requests and this categorical attribute, with this advertising message as the advertising message related with this business theme.

For example, with " video card " as behind the professional theme of line service, can inquire about the advertising message related with " video card ", if inquiry is less than the advertising message related with " video card ", the then inquiry and the related advertising message of father's attribute " computer hardware " of " video card ", advertising message conduct and the related advertising message of professional theme that will be related with " computer hardware ".

Step 103, when the user used at line service, advertising message was thrown in the service provider and is thrown in the advertising message related with professional theme to this user interface windows at line service.

When the user used IM group's user interface windows or logging in network forum, advertising message is thrown in the service provider can be to the advertising message of user interface windows input.Advertising message can be floated the top that layer mode is suspended in IM group's user interface windows or interface, network forum, is convenient to cause user's attention.The advertising message of throwing in is provided with shares button, and this is shared button and is used for by this advertising message of online service broadcast.After the user clicks and shares button, can be with advertising message by online service broadcast.

For example, tissue is being discussed is being gone for an outing in early spring, when the business of promptly obtaining this IM group themes as " going for an outing in early spring ", can throw in the advertising message related to this IM group, as advertising message about travel agency with " going for an outing in early spring " when ad placement services provider detects some IM groups.Because the current chat theme of above-mentioned advertising message and this IM group coincide, and after one or several user in the IM group finds this advertising message, clicks the button of sharing in the advertising message possibly, shares this advertising message with other users.After advertising message is inserted into IM group's chat record, can further cause crowd user's attention and discussion.

Advertising message among the present invention is thrown in the service provider by analyzing the business record at line service, obtain professional theme at line service, when the user uses this at line service, throw in the advertising message related to this user interface windows with professional theme at line service, make the current interest of the advertisement of input and user consistent, farthest avoided the dislike of user, strengthened advertising results, improved the clicking rate and the exposure rate of advertisement advertisement delivery.

The present invention can throw in the service provider by analyzing the business record at line service by advertising message, throws in the advertising message related with professional theme to the user interface windows at line service, also can realize the input of advertising message by the IM client.

As shown in Figure 3, throw in the concrete application scenarios flow chart of service provider, specifically may further comprise the steps by the input of IM client realization advertising message for the advertising message among the present invention:

Step 301, advertising message are thrown in the service provider and are represented the Tag of advertisement information contents and IM group's chat record to mate by the use of IM client.

Particularly, advertising message is thrown in the service provider according to predefined strategy, different advertising messages is classified, and extract from advertising message and represent one or more Tag of advertisement information contents to form categorical attribute.Further, advertising message is thrown in the service provider and is obtained IM group's chat record by the IM client, and the Tag that uses categorical attribute to comprise mates with IM group's chat record, obtains the Tag that occurs in the chat record, and this Tag and IM group's chat record mates.

The IM client is used before the Tag represent advertisement information contents and IM group's chat record mates, can also to different categorical attributes priority be set respectively according to IM group's attribute information, Tag that the high categorical attribute of selection priority comprises and IM group's chat record mate.

Particularly, IM group's attribute information can comprise information such as realm is other, group's user number, group's age of user structure, the IM client can at first be obtained the degree of correlation between each attribute information of each categorical attribute and IM group, comprise the classification degree of correlation, the user number degree of correlation, the age composition degree of correlation etc., then according to the priority value of above-mentioned relatedness computation categorical attribute.For example, can calculate the priority value of categorical attribute by following formula:

The priority value of the categorical attribute=A* classification degree of correlation+B* user number degree of correlation+C* age composition degree of correlation;

Wherein, * represents to multiply each other, and A, B, C are weight coefficient, and A+B+C=1.

After calculating the priority value of each categorical attribute, can carry out prioritization to categorical attribute, obtain the priority order table of categorical attribute according to the size of priority value.For example, comprise that the priority order table of categorical attribute 1, categorical attribute 2, categorical attribute 3 and categorical attribute 4 is as shown in table 1:

The priority order table of table 1 categorical attribute

Categorical attribute	Order
Categorical attribute	Order	Categorical attribute 3	1
Categorical attribute 2	2	Categorical attribute 3	1
Categorical attribute 2	2	Categorical attribute 4	3
Categorical attribute 1	4	Categorical attribute 4	3

The IM client can preferentially be selected in the priority order table the most forward categorical attribute of order, and the Tag that uses this categorical attribute to comprise mates with IM group's chat record, to improve the success rate of mating.For example, the IM client can option table 1 in the Tag that comprises of categorical attribute 3 and IM group's chat record mate.

Step 302, advertising message are thrown in the service provider and are obtained weights with the Tag of chat record coupling by the IM client, obtain in the categorical attribute weights summation with the Tag of this chat record coupling.

The Tag that comprises in the categorical attribute is provided with corresponding weights, with in the categorical attribute with the weights addition of the Tag of chat record coupling, can obtain in the categorical attribute weights summation with the Tag of this chat record coupling.The weights of different Tag can be identical, also can be different.

Step 303, advertising message are thrown in the service provider and are judged that by the IM client whether the weights summation of the Tag that mates with chat record in the categorical attribute is more than or equal to this categorical attribute corresponding threshold.

If the weights summation of the Tag that mates with chat record in the categorical attribute is more than or equal to this categorical attribute corresponding threshold, then execution in step 304; If the weights summation of the Tag that mates with chat record in the categorical attribute is less than this categorical attribute corresponding threshold, then execution in step 301.

Categorical attribute is provided with corresponding threshold value, and the threshold value of different categorical attributes can be identical, also can be different.If the weights summation of the Tag that mates with chat record in the categorical attribute is more than or equal to this categorical attribute corresponding threshold, then with the professional theme of this categorical attribute as IM group; If the weights summation of the Tag that mates with chat record in the categorical attribute less than this categorical attribute corresponding threshold, then continues to use Tag and IM group's chat record to mate.

Step 304, advertising message throw in the service provider by the IM client with the professional theme of this categorical attribute as IM group.

Step 305, advertising message are thrown in the service provider by the incidence relation of IM client according to categorical attribute and advertising message, inquire about with as the related advertising message of the categorical attribute of professional theme.

If advertising message throw in the service provider by the IM client query to as the related advertising message of the categorical attribute of professional theme, then execution in step 306; If by the IM client query less than with as the related advertising message of the categorical attribute of professional theme, then execution in step 307.

The incidence relation of categorical attribute and advertising message can be by advertising management platform human configuration, for example: advertising message is thrown in the service supplier dissimilar advertising messages is provided, the keeper of advertising management platform can select the advertising message of respective type related with this categorical attribute according to different categorical attributes.The incidence relation of categorical attribute and advertising message also can obtain the type of advertising message automatically by default Automatic Program setting, according to the type of advertising message, selects corresponding categorical attribute related with advertising message.The incidence relation of categorical attribute and advertising message can regularly be synchronized in each IM client, for the IM client query.

Step 306, advertising message are thrown in the service provider and are passed through the IM client to the IM server requests advertising message related with categorical attribute.

If advertising message throw in the service provider by the IM client query to as the related advertising message of the categorical attribute of professional theme, then send a request message to the IM server, ask the advertising message related with categorical attribute.The IM client can comprise contents such as advertising message sign, advertising message input period, advertising message placement position in the request message that the IM server sends.

Step 307, advertising message are thrown in the service provider by the advertising message of IM client to father's Attribute Association of IM server requests and categorical attribute.

If advertising message throw in the service provider by the IM client query less than with as the related advertising message of the categorical attribute of professional theme, promptly there be not the advertising message related with this categorical attribute, then send a request message the advertising message of father's Attribute Association of request and categorical attribute to the IM server.

Step 308, advertising message are thrown in the service provider by the advertising message of IM client reception from the IM server, and the advertising message that receives is thrown in this IM group as the advertising message related with professional theme.

Advertising message is thrown in the service provider by the XML file of IM client reception from the IM server, and this XML file comprises the advertising message related with professional theme.The IM client can be obtained the information such as picture of corresponding advertisement according to the URL in the XML file (Uniform Resource Locator, URL(uniform resource locator)) address.

Step 309, when the user uses the IM group time, advertising message is thrown in the service provider and is thrown in the advertising message related with professional theme by the IM client to IM group's user interface windows.

The IM client is obtained ad content according to from the URL address in the XML file of IM server, and the particular location of playing this ad content.As shown in Figure 4, be the effect schematic diagram of the IM client among the present invention to IM group's user interface windows displaying advertising messages, when the user uses the IM group time, the IM client is to IM group's user interface windows displaying advertising messages, this advertising message can be floated the top that layer mode is suspended in IM group's user interface windows, is convenient to cause user's attention.The advertising message of throwing in is provided with the link of " sharing advertisement ", and this link is used for broadcasting this advertising message by IM group.After the user clicks the link of " sharing advertisement ", can be with advertising message by IM group's broadcasting, so that discuss with other users in the IM group.As shown in Figure 5, be the effect schematic diagram of the advertising message among the present invention by IM group's broadcasting, advertising message by IM group broadcasting appears among the IM group with the form of chat message, is similar to the user and has sent a piece of news in IM group, comprises advertising message in this message.

Need to prove that the inventive method can be adjusted each sequence of steps according to actual needs.

Advertising message among the present invention is thrown in the service provider analyzes IM group by the IM client chat record, obtain IM group's professional theme, when the user uses this IM group time, user interface windows to this IM group is thrown in the advertising message related with professional theme, make the current interest of the advertisement of input and user consistent, reduced the harassing and wrecking of advertisement, strengthened user experience, improved the clicking rate and the exposure rate of advertisement the user.In addition, the IM client is provided with priority according to IM group's attribute information respectively to different categorical attributes, Tag that the high categorical attribute of selection priority comprises and IM group's chat record mate, improved the power that is matched to of Tag and chat record, reduced match time, reduced taking the memory source of IM client.

In the above-mentioned execution mode, advertising message is thrown in the chat record of service provider by IM client analysis IM group, obtains IM group's professional theme, throws in the advertising message related with professional theme to this IM group's user interface windows.Among the present invention, advertising message is thrown in the service provider also can carry out above-mentioned flow process by the IM server.

As shown in Figure 6, for realizing specifically may further comprise the steps the Another Application scene flow chart of the input of advertising message by the IM server among the present invention:

Step 601, the IM server receives the chat record from the IM group of IM client.

Advertising message is thrown in the service provider according to predetermined in advance strategy, the user by the IM client with regard to specific transactions theme IM group chat after, IM group's chat record can be sent to the IM server.

Step 602, IM server are used and are represented the Tag of advertisement information contents and IM group's chat record to mate.

Particularly, advertising message is thrown in the service provider according to predefined strategy, different advertising messages is classified, and extract from advertising message and represent one or more Tag of advertisement information contents to form categorical attribute.After the IM server obtains IM group's chat record, further use Tag that categorical attribute comprises and IM group's chat record to mate, obtain the Tag that occurs in the chat record, this Tag and IM group's chat record coupling.

The IM server uses before the Tag represent advertisement information contents and IM group's chat record mates, can also to different categorical attributes priority be set respectively according to IM group's attribute information, Tag that the high categorical attribute of selection priority comprises and IM group's chat record mate.

Particularly, IM group's attribute information can comprise information such as realm is other, group's user number, group's age of user structure, the IM server can at first obtain the degree of correlation between each attribute information of each categorical attribute and IM group, comprise the classification degree of correlation, the user number degree of correlation, the age composition degree of correlation etc., then according to the priority value of above-mentioned relatedness computation categorical attribute.For example, can calculate the priority value of categorical attribute by following formula:

After calculating the priority value of each categorical attribute, can carry out prioritization to categorical attribute, obtain the priority order table of categorical attribute according to the size of priority value.For example, comprise that the priority order table of categorical attribute 1, categorical attribute 2, categorical attribute 3 and categorical attribute 4 is as shown in table 2:

The priority order table of table 2 categorical attribute

Categorical attribute	Order
Categorical attribute	Order	Categorical attribute 2	1
Categorical attribute 4	2	Categorical attribute 2	1
Categorical attribute 4	2	Categorical attribute 3	3
Categorical attribute 1	4	Categorical attribute 3	3

The IM server can preferentially be selected in the priority order table the most forward categorical attribute of order, and the Tag that uses this categorical attribute to comprise mates with IM group's chat record, to improve the success rate of mating.For example, the IM server can option table 2 in the Tag that comprises of categorical attribute 2 and IM group's chat record mate.

Step 603, the IM server according to the weights of the Tag of chat record coupling, obtain in the categorical attribute weights summation with the Tag of this chat record coupling.

Step 604, IM server judge that whether the weights summation of the Tag that mates with chat record in the categorical attribute is more than or equal to this categorical attribute corresponding threshold.

If the weights summation of the Tag that mates with chat record in the categorical attribute is more than or equal to this categorical attribute corresponding threshold, then execution in step 605; If the weights summation of the Tag that mates with chat record in the categorical attribute is less than this categorical attribute corresponding threshold, then execution in step 601.

Categorical attribute is provided with corresponding threshold value, and the threshold value of different categorical attributes can be identical, also can be different.If the weights summation of the Tag that mates with chat record in the categorical attribute is more than or equal to this categorical attribute corresponding threshold, then with the professional theme of this categorical attribute as IM group; If the weights summation of the Tag that mates with chat record in the categorical attribute less than this categorical attribute corresponding threshold, then continues to receive the chat record from the IM group of IM client.

Step 605, the IM server is with the professional theme of this categorical attribute as IM group.

Step 606, IM server be according to the incidence relation of categorical attribute and advertising message, inquiry with as the related advertising message of the categorical attribute of professional theme.

If the IM server lookup to as the related advertising message of the categorical attribute of professional theme, then execution in step 607; If the IM server lookup less than with as the related advertising message of the categorical attribute of professional theme, then execution in step 608.

The incidence relation of categorical attribute and advertising message can be by advertising management platform human configuration, for example: advertising message is thrown in the service supplier dissimilar advertising messages is provided, the keeper of advertising management platform can select the advertising message of respective type related with this categorical attribute according to different categorical attributes.The incidence relation of categorical attribute and advertising message also can be by default Automatic Program setting, and this program can be obtained the type of advertising message automatically, according to the type of advertising message, selects corresponding categorical attribute related with advertising message.

Step 607, IM server with the advertising message that inquires as the advertising message related with professional theme.

If the IM server lookup to as the related advertising message of the categorical attribute of professional theme, then obtain this advertising message, with this advertising message as the advertising message related with professional theme.

Step 608, the IM server will with the advertising message of father's Attribute Association of categorical attribute as and the related advertising message of professional theme.

If the IM server lookup less than with as the related advertising message of the categorical attribute of professional theme, promptly there be not the advertising message related with this categorical attribute, then obtain the advertising message with father's Attribute Association of categorical attribute, with this advertising message as the advertising message related with professional theme.

Step 609, when the user uses the IM group time, the IM server is thrown in the advertising message related with professional theme to IM group's user interface windows.

The IM server obtains ad content according to the URL address in the advertising message related with professional theme, and the particular location of playing this ad content.When the user uses the IM group time, the IM server is to IM group's user interface windows displaying advertising messages, and this advertising message is suspended in the top of IM group's user interface windows in floating layer mode, is convenient to cause user's attention.The advertising message of throwing in is provided with the link of " sharing advertisement ", and this link is used for broadcasting this advertising message by IM group.After the user clicks the link of " sharing advertisement ", can be with advertising message by IM group's broadcasting, so that discuss with other users in the IM group.Advertising message by IM group broadcasting appears among the IM group with the form of chat message, is similar to the user and has sent a piece of news in IM group, comprises advertising message in this message.

The present invention is analyzed IM group's chat record by the IM server, obtain IM group's professional theme, when the user uses this IM group time, user interface windows to this IM group is thrown in the advertising message related with professional theme, make the current interest of the advertisement of input and user consistent, reduced the harassing and wrecking of advertisement, strengthened user experience, improved the clicking rate and the exposure rate of advertisement the user.In addition, the IM server is provided with priority according to IM group's attribute information respectively to different categorical attributes, Tag that the high categorical attribute of selection priority comprises and IM group's chat record mate, improved the power that is matched to of Tag and chat record, reduced match time, reduced taking the memory source of IM server.

In the above-mentioned execution mode, advertising message is thrown in the chat record of service provider by IM server analysis IM group, obtains IM group's professional theme, throws in the advertising message related with professional theme to this IM group's user interface windows.Map network forum business, the present invention also can be realized the input of advertising message by forum's server.

As shown in Figure 7, for realizing specifically may further comprise the steps the application scenarios flow chart of the input of advertising message by the forum server among the present invention:

Step 701, forum's server are used and are represented the Tag of advertisement information contents and the content of the discussions of network forum to mate.

Particularly, advertising message is thrown in the service provider according to predefined strategy, different advertising messages is classified, and extract from advertising message and represent one or more Tag of advertisement information contents to form categorical attribute.After forum's server obtained the content of the discussions of network forum, the Tag that the use categorical attribute comprises and the content of the discussions of network forum mated, and obtain the Tag that occurs in the content of the discussions, the content of the discussions coupling of this Tag and network forum.

Step 702, the forum server according to the weights of the Tag of content of the discussions coupling, obtain in the categorical attribute weights summation with the Tag of this content of the discussions coupling.

The Tag that comprises in the categorical attribute is provided with corresponding weights, with in the categorical attribute with the weights addition of the Tag of chat record coupling, can obtain in the categorical attribute weights summation with the Tag of this content of the discussions coupling.The weights of different Tag can be identical, also can be different.

Step 703, forum's server judge that whether the weights summation of the Tag that mates with content of the discussions in the categorical attribute is more than or equal to this categorical attribute corresponding threshold.

If the weights summation of the Tag that mates with content of the discussions in the categorical attribute is more than or equal to this categorical attribute corresponding threshold, then execution in step 704; If the weights summation of the Tag that mates with content of the discussions in the categorical attribute is less than this categorical attribute corresponding threshold, then execution in step 701.

Categorical attribute is provided with corresponding threshold value, and the threshold value of different categorical attributes can be identical, also can be different.If the weights summation of the Tag that mates with content of the discussions in the categorical attribute is more than or equal to this categorical attribute corresponding threshold, then with the professional theme of this categorical attribute as the network forum; If the weights summation of the Tag that mates with content of the discussions in the categorical attribute less than this categorical attribute corresponding threshold, then continues to use the content of the discussions of Tag and network forum to mate.

Step 704, forum's server is with the professional theme of this categorical attribute as the network forum.

Step 705, forum's server be further according to the incidence relation of categorical attribute and advertising message, inquiry with as the related advertising message of the categorical attribute of professional theme.

If forum's server lookup to as the related advertising message of the categorical attribute of professional theme, then execution in step 706; If forum's server lookup less than with as the related advertising message of the categorical attribute of professional theme, then execution in step 707.

The incidence relation of categorical attribute and advertising message can be by advertising management platform human configuration, for example: the ad serving merchant provides dissimilar advertising messages, the keeper of advertising management platform can select the advertising message of respective type related with this categorical attribute according to different categorical attributes.The incidence relation of categorical attribute and advertising message also can obtain the type of advertising message automatically by default Automatic Program setting, according to the type of advertising message, selects corresponding categorical attribute related with advertising message.

Step 706, forum's server with the advertising message that inquires as the advertising message related with professional theme.

If forum's server lookup to as the related advertising message of the categorical attribute of professional theme, then obtain this advertising message, with this advertising message as the advertising message related with professional theme.

Step 707, forum's server will with the advertising message of father's Attribute Association of categorical attribute as and the related advertising message of professional theme.

If forum's server lookup less than with as the related advertising message of the categorical attribute of professional theme, promptly there be not the advertising message related with this categorical attribute, then obtain the advertising message with father's Attribute Association of categorical attribute, with this advertising message as the advertising message related with professional theme.

Step 708, when user's logging in network forum, forum's server is thrown in the advertising message related with professional theme to the user interface of network forum.

Forum's server obtains ad content according to the URL address in the advertising message related with professional theme, and the particular location of playing this ad content.When user's logging in network forum, forum's server is to the user interface displaying advertising messages of network forum, and this advertising message is suspended in the top of the user interface of network forum in floating layer mode, is convenient to cause user's attention.The advertising message of throwing in is provided with the link of " sharing advertisement ", and this link is used for broadcasting this advertising message by the network forum.The user can broadcast advertising message after clicking the link of " sharing advertisement " by the network forum, so that discuss with other users in the network forum.Advertising message by network forum broadcasting appears in the network forum with the form of content of the discussions, is similar to the user and has issued a piece of news in the network forum, comprises advertising message in this message.

The present invention is by the content of the discussions of server phase-split network forum of forum, obtain the professional theme of network forum, when the user logins this network forum, user interface to this network forum is thrown in the advertising message related with professional theme, make the current interest of the advertisement of input and user consistent, reduced the harassing and wrecking of advertisement, strengthened user experience, improved the clicking rate and the exposure rate of advertisement the user.

The present invention provides the method and the plurality of application scenes of displaying advertising messages in the above-described embodiment, and correspondingly, the present invention also provides the device of the method for using above-mentioned displaying advertising messages.

As shown in Figure 8, the apparatus structure schematic diagram for a kind of displaying advertising messages among the present invention comprises:

Analysis module 810 is used to analyze the business record at line service, obtains this professional theme at line service.

Particularly, online business comprises IM business and network forum, advertising message is thrown in the service provider according to predefined strategy, different advertising messages is classified, and extract from advertising message and represent one or more Tag of advertisement information contents to form categorical attribute.Analysis module 810 can use the Tag that represents advertisement information contents and business record at line service to mate, according to the weights of the Tag of business record coupling, obtain the weights summation of the Tag that mates with business record in the categorical attribute, in this weights summation during more than or equal to the categorical attribute corresponding threshold, with this categorical attribute as professional theme at line service.In this weights summation during less than the categorical attribute corresponding threshold, analysis module 810 continues to use the Tag that represent advertisement information contents and mates at the business record of line service.Above-mentioned Tag extracts from advertisement information contents, and above-mentioned one or more Tag forms the categorical attribute corresponding with different advertising messages.

Analysis module 810 uses represents the Tag of advertisement information contents with before the business record of line service mates, can also to different categorical attributes priority be set respectively according to the attribute information at line service, the Tag that the high categorical attribute of selection priority comprises mates with the business record at line service.

Particularly, attribute information at line service can comprise that realm is other, group's user number, information such as group's age of user structure, analysis module 810 can at first obtain each categorical attribute and the degree of correlation between each attribute information of line service, comprise the classification degree of correlation, the user number degree of correlation, the age composition degree of correlation etc., then according to the priority value of above-mentioned relatedness computation categorical attribute, and categorical attribute is carried out prioritization according to the size of priority value, obtain the priority order table of categorical attribute, the most forward categorical attribute of order in the preferential selection priority order table, use Tag that this categorical attribute comprises and business record to mate, to improve the success rate of coupling at line service.

Acquisition module 820 electrically connects with analysis module 810, is used for the professional theme at line service that obtains according to analysis module 810, obtains the advertising message related with this business theme.

Particularly, acquisition module 820 can be according to the incidence relation of categorical attribute and advertising message, the inquiry with as the related advertising message of the categorical attribute of professional theme, when inquiring the advertising message related with this categorical attribute, to this advertising message of server requests, and reception receives advertising message as the advertising message related with this business theme from the advertising message of server with this; In inquiry during less than the advertising message related with this categorical attribute, advertising message to father's Attribute Association of server requests and this categorical attribute, reception is from the advertising message of this server, with this advertising message that receives as the advertising message related with this business theme.

Putting module 830 electrically connects with acquisition module 820, is used for when the user uses at line service, throws in the related advertising message of acquisition module 820 themes that obtain and professional to this user interface windows at line service.

When the user used IM group interface or logging in network forum, putting module 830 can be to the advertising message of user interface windows input.Advertising message can be floated the top that layer mode is suspended in IM group interface or interface, network forum, is convenient to cause user's attention.The advertising message that putting module 830 is thrown in is provided with shares button, and this is shared button and is used for by this advertising message of online service broadcast.After the user clicks and shares button, can be with advertising message by online service broadcast.

Further, above-mentioned analysis module 810 comprises:

Matched sub-block 811 is used to use the Tag that represents advertisement information contents and business record at line service to mate, wherein the related respective classified attribute of this Tag.

Calculating sub module 812 electrically connects with matched sub-block 811, is used for the weights of the Tag of and business record coupling that obtain according to matched sub-block 811, calculates in the categorical attribute weights summation with the Tag of this business record coupling.

Judge submodule 813, electrically connect that the weights summation that is used for calculating Tag in calculating sub module 812 is during more than or equal to the categorical attribute corresponding threshold with calculating sub module 812, with this categorical attribute as professional theme at line service.

The weights summation that calculates Tag in calculating sub module 812 is during less than the categorical attribute corresponding threshold, and matched sub-block 811 continues to use the Tag that represent advertisement information contents and mates at the business record of line service.

The present invention is by analyzing the business record at line service, obtain professional theme at line service, when the user uses this at line service, throw in the advertising message related to this user interface windows with professional theme at line service, make the current interest of the advertisement of input and user consistent, farthest avoided the dislike of user advertisement delivery; Use be provided with on the advertising message share button with advertising message by online service broadcast, be easy to cause user's further attention and discussion, strengthened advertising results, improved the clicking rate and the exposure rate of advertisement.

The present invention provides a kind of device of client-based displaying advertising messages in the above-described embodiment, and this device obtains behind the professional theme of line service, to the server requests advertising message related with this business theme; The present invention also provides a kind of device of the displaying advertising messages based on server end, and this device receives the business record at line service from client, according to the professional theme that obtains at line service, and the advertising message related with this business theme.

As shown in Figure 9, the apparatus structure schematic diagram for the another kind of displaying advertising messages among the present invention comprises:

Receiver module 910 is used to receive the business record at line service from client.

Analysis module 920 electrically connects with receiver module 910, is used to analyze the business record at line service that receiver module 910 receives, and obtains this professional theme at line service.

Particularly, advertising message is thrown in the service provider according to predefined strategy, different advertising messages is classified, and extract from advertising message and represent one or more Tag of advertisement information contents to form categorical attribute.Analysis module 920 can use the Tag that represents advertisement information contents and business record at line service to mate, according to the weights of the Tag of business record coupling, obtain the weights summation of the Tag that mates with business record in the categorical attribute, in this weights summation during more than or equal to the categorical attribute corresponding threshold, with this categorical attribute as professional theme at line service.In this weights summation during less than the categorical attribute corresponding threshold, analysis module 920 continues to use the Tag that represent advertisement information contents and mates at the business record of line service.Above-mentioned Tag extracts from advertisement information contents, and above-mentioned one or more Tag forms the categorical attribute corresponding with different advertising messages.

Acquisition module 930 electrically connects with analysis module 920, is used for the professional theme at line service that obtains according to analysis module 920, obtains the advertising message related with this business theme.

Particularly, acquisition module 930 can be according to the incidence relation of categorical attribute and advertising message, the inquiry with as the related advertising message of the categorical attribute of professional theme, when inquiring the advertising message related with this categorical attribute, with this advertising message that inquires as the advertising message related with this business theme; In inquiry during less than the advertising message related with this categorical attribute, will with the advertising message of father's Attribute Association of this categorical attribute as and the related advertising message of this business theme.

Putting module 940 electrically connects with acquisition module 930, is used for when the user uses at line service, throws in the related advertising message of acquisition module 930 themes that obtain and professional to this user interface windows at line service.

When the user used IM group interface or logging in network forum, putting module 940 can be to the advertising message of user interface windows input.Advertising message can be floated the top that layer mode is suspended in IM group interface or interface, network forum, is convenient to cause user's attention.The advertising message that putting module 940 is thrown in is provided with shares button, and this is shared button and is used for by this advertising message of online service broadcast.After the user clicks and shares button, can be with advertising message by online service broadcast.

Above-mentioned putting module 940 is to be responsible in the above device when the user uses at line service, to this part in the user interface windows input of the line service advertising message related with professional theme, can be software, hardware or both combinations.

Further, above-mentioned analysis module 920 comprises:

Matched sub-block 921 is used to use the Tag that represents advertising message and business record at line service to mate the related respective classified attribute of this Tag.

Calculating sub module 922 electrically connects with matched sub-block 921, is used for the weights of the Tag of and business record coupling that obtain according to matched sub-block 921, calculates in the categorical attribute weights summation with the Tag of this business record coupling.

Judge submodule 923, electrically connect that the weights summation that is used for calculating Tag in calculating sub module 922 is during more than or equal to the categorical attribute corresponding threshold with calculating sub module 922, with this categorical attribute as professional theme at line service.

The weights summation that calculates Tag in calculating sub module 922 is during less than the categorical attribute corresponding threshold, and matched sub-block 921 continues to use the Tag that represent advertisement information contents and mates at the business record of line service.

The present invention is by analyzing the business record at line service, obtain professional theme at line service, when the user uses this at line service, throw in the advertising message related to this user interface windows with professional theme at line service, make the current interest of the advertisement of input and user consistent, farthest avoided the dislike of user, utilized the exposure of less number of times and less flow to obtain advertising results preferably, improved the clicking rate of advertisement advertisement delivery.

The present invention provides the method and apparatus of displaying advertising messages in above execution mode, correspondingly, the present invention also provides the system of the method for using above-mentioned displaying advertising messages.

As shown in figure 10, the system configuration schematic diagram for a kind of displaying advertising messages among the present invention comprises:

Client 1001 is used for being sent in to server 1002 business record of line service.

Server 1002, be used to receive and analyze business record at line service from client 1001, obtain this professional theme at line service, according to this professional theme at line service, obtain the advertising message related with this business theme, use above-mentionedly during the user, throw in and the related advertising message of above-mentioned professional theme to this user interface windows at line service at line service.

Particularly, advertising message is thrown in the service provider according to predefined strategy, different advertising messages is classified, and extract from advertising message and represent one or more Tag of advertisement information contents to form categorical attribute.Server 1002 uses the Tag that represent advertising message and mates at the business record of line service, according to the weights of the Tag of business record coupling, obtain the weights summation of the Tag that mates with business record in the categorical attribute, in this weights summation during more than or equal to the categorical attribute corresponding threshold, with this categorical attribute as professional theme at line service.In this weights summation during less than the categorical attribute corresponding threshold, server 1002 continues to use the Tag that represent advertisement information contents and mates at the business record of line service.

Server 1002 uses represents the Tag of advertisement information contents with before the business record of line service mates, can also to different categorical attributes priority be set respectively according to the attribute information at line service, the Tag that the high categorical attribute of selection priority comprises mates with the business record at line service.

Particularly, attribute information at line service can comprise that realm is other, group's user number, information such as group's age of user structure, server 1002 can at first obtain each categorical attribute and the degree of correlation between each attribute information of line service, comprise the classification degree of correlation, the user number degree of correlation, the age composition degree of correlation etc., then according to the priority value of above-mentioned relatedness computation categorical attribute, and categorical attribute is carried out prioritization according to the size of priority value, obtain the priority order table of categorical attribute, the most forward categorical attribute of order in the preferential selection priority order table, use Tag that this categorical attribute comprises and business record to mate, to improve the success rate of coupling at line service.

Server 1002 further with the categorical attribute that satisfies condition as behind the professional theme of line service, can be according to the incidence relation of categorical attribute and advertising message, the inquiry with as the related advertising message of the categorical attribute of professional theme, if server 1002 inquires the advertising message related with this categorical attribute, then with the advertising message that inquires as the advertising message related with professional theme; If server 1002 inquiry is less than the advertising message related with this categorical attribute, then will with the advertising message of father's Attribute Association of this categorical attribute as and the related advertising message of professional theme.

The business record that the present invention is analyzed at line service by server 1002, obtain professional theme at line service, when the user uses this at line service, throw in the advertising message related to this user interface windows with professional theme at line service, make the current interest of the ad content of input and user consistent, farthest avoided the dislike of user to advertisement delivery, advertising results and back click effect have been strengthened, improve the clicking rate and the exposure rate of advertisement, and increased the advertisement interactive function that conventional ads and other Internet advertisings are not related to.

In the above-mentioned execution mode, the system of the displaying advertising messages among the present invention is by the business record of server analysis at line service, obtain professional theme and advertising message, and throw in the advertising message related with professional theme to this user interface windows at line service at line service; The present invention also provides the system of another kind of displaying advertising messages, by the business record of client analysis at line service, obtain professional theme and advertising message, and throw in the advertising message related with professional theme to this user interface windows at line service at line service.

As shown in figure 11, the system configuration schematic diagram for the another kind of displaying advertising messages among the present invention comprises:

Client 1101, be used to analyze business record at line service, obtain this professional theme at line service, according to this professional theme at line service, to the server 1102 requests advertising message related with this business theme, reception is from the advertising message of server 1102, use the user above-mentioned during at line service, to this user interface windows displaying advertising messages at line service.

Particularly, advertising message is thrown in the service provider according to predefined strategy, different advertising messages is classified, and extract from advertising message and represent one or more Tag of advertisement information contents to form categorical attribute.Advertising message is thrown in the service provider and is used Tag and business record at line service to mate by client 1101, according to the weights of the Tag of business record coupling, obtain the weights summation of the Tag that mates with business record in the categorical attribute, in this weights summation during more than or equal to the categorical attribute corresponding threshold, with this categorical attribute as professional theme at line service.In this weights summation during less than the categorical attribute corresponding threshold, advertising message is thrown in the service provider and is continued to use the Tag that represent advertisement information contents and mate at the business record of line service by client 1101.

Client 1101 is used and is represented the Tag of advertisement information contents with before the business record of line service mates, can also to different categorical attributes priority be set respectively according to the attribute information at line service, the Tag that the high categorical attribute of selection priority comprises mates with the business record at line service.

Particularly, attribute information at line service can comprise that realm is other, group's user number, information such as group's age of user structure, client 1101 can at first be obtained each categorical attribute and the degree of correlation between each attribute information of line service, comprise the classification degree of correlation, the user number degree of correlation, the age composition degree of correlation etc., then according to the priority value of above-mentioned relatedness computation categorical attribute, and categorical attribute is carried out prioritization according to the size of priority value, obtain the priority order table of categorical attribute, the most forward categorical attribute of order in the preferential selection priority order table, use Tag that this categorical attribute comprises and business record to mate, to improve the success rate of coupling at line service.

Server 1102 is used to receive the request of 1101 pairs of advertising messages of client, sends this advertising message to client 1101.

Advertising message throw in the service provider by client 1101 with the categorical attribute that satisfies condition as behind the professional theme of line service, can be according to the incidence relation of categorical attribute and advertising message, the inquiry with as the related advertising message of the categorical attribute of professional theme, if client 1101 inquires the advertising message related with this categorical attribute, then to server 1102 these advertising messages of request, and receive this advertising message from server, with this advertising message as the advertising message related with this business theme; If client 1101 inquiry is less than the advertising message related with this categorical attribute, then to the advertising message of server 1102 requests with father's Attribute Association of this categorical attribute, with this advertising message as the advertising message related with this business theme.

The business record that the present invention is analyzed at line service by client 1101, obtain professional theme at line service, when the user uses this at line service, throw in the advertising message related to this user interface windows with professional theme at line service, make the current interest of the advertisement of input and user consistent, farthest avoided the dislike of user, strengthened advertising results, improved the clicking rate and the exposure rate of advertisement advertisement delivery.

Through the above description of the embodiments, those skilled in the art can be well understood to the present invention and can realize by the mode that software adds essential general hardware platform, can certainly pass through hardware, but the former is better execution mode under a lot of situation.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in the storage medium, comprise that some instructions are with so that a station terminal equipment (can be mobile phone, personal computer, server, the perhaps network equipment etc.) carry out the described method of each embodiment of the present invention.

The above only is a preferred implementation of the present invention; should be pointed out that for those skilled in the art, under the prerequisite that does not break away from the principle of the invention; can also make some improvements and modifications, these improvements and modifications also should be looked protection scope of the present invention.

It will be appreciated by those skilled in the art that the module in the device among the embodiment can be distributed in the device of embodiment according to the embodiment description, also can carry out respective change and be arranged in the one or more devices that are different from present embodiment.The module of the foregoing description can be integrated in one, and also can separate deployment; A module can be merged into, also a plurality of submodules can be further split into.

The invention described above embodiment sequence number is not represented the quality of embodiment just to description.

More than disclosed only be several specific embodiment of the present invention, still, the present invention is not limited thereto, any those skilled in the art can think variation all should fall into protection scope of the present invention.

Claims

1, a kind of method of displaying advertising messages is characterized in that, may further comprise the steps:

2, the method for claim 1 is characterized in that, described analysis is obtained described professional theme at line service at the business record of line service, comprising:

3, method as claimed in claim 2 is characterized in that, described basis is obtained the advertising message related with professional theme at the professional theme of line service, comprising:

4, a kind of device of displaying advertising messages is characterized in that, comprising:

5, device as claimed in claim 4 is characterized in that, described analysis module comprises:

6, device as claimed in claim 5 is characterized in that, described Tag extracts from advertisement information contents, and described one or more Tag forms the categorical attribute corresponding with different advertising messages.

7, a kind of system of displaying advertising messages is characterized in that, comprising:

Client is used for being sent in to server the business record of line service;

8, system as claimed in claim 7 is characterized in that,

Described server, specifically be used to receive described business record at line service from described client, according to predefined strategy, different advertising messages is classified, and from advertising message, extract one or more label Tag that represents advertisement information contents and form categorical attribute; Use Tag and described business record to mate, wherein said Tag association respective classified attribute at line service; According to the weights of the Tag of described business record coupling, calculate in the categorical attribute weights summation with the Tag of described business record coupling; In described weights summation during more than or equal to described categorical attribute corresponding threshold, with described categorical attribute as described professional theme at line service; According to the incidence relation of categorical attribute and advertising message, the inquiry with as the related advertising message of the categorical attribute of described professional theme; When inquiring the advertising message related, throw in the advertising message related with described categorical attribute to described user interface windows at line service with described categorical attribute.

9, a kind of system of displaying advertising messages is characterized in that, comprising:

10, system as claimed in claim 9 is characterized in that,

Described client specifically is used for according to predefined strategy different advertising messages being classified, and extracts one or more label Tag that represents advertisement information contents and form categorical attribute from advertising message; Use Tag and described business record to mate, wherein said Tag association respective classified attribute at line service; According to the weights of the Tag of described business record coupling, calculate in the categorical attribute weights summation with the Tag of described business record coupling; In described weights summation during more than or equal to described categorical attribute corresponding threshold, with described categorical attribute as described professional theme at line service; According to the incidence relation of categorical attribute and advertising message, the inquiry with as the related advertising message of the categorical attribute of described professional theme; When inquiring the advertising message related with described categorical attribute, to the described server requests advertising message related with described categorical attribute, reception is from the advertising message of described server, use describedly during the user, throw in described advertising message to described user interface windows at line service at line service.