CN104394126A

CN104394126A - Information recommendation method, server, client side and system

Info

Publication number: CN104394126A
Application number: CN201410629517.7A
Authority: CN
Inventors: 谢振宇; 彭学杰; 曾丙羲; 许盛灿
Original assignee: Guangzhou Kugou Computer Technology Co Ltd
Current assignee: Guangzhou Kugou Computer Technology Co Ltd
Priority date: 2014-11-07
Filing date: 2014-11-07
Publication date: 2015-03-04
Anticipated expiration: 2034-11-07
Also published as: CN104394126B

Abstract

The invention discloses an information recommendation method, a server, a client side and a system, and belongs to the technical field of the network. The method comprises the following steps: receiving a user logo submitted by a first client side and a first operation object of the operation behavior of a user on the first client side; determining whether the first operation object matches with a second operation object of the current operation behavior of a program anchor of a network broadcast platform or not; and if the first operation object matches with the second operation object, returning the recommendation information of the second operation object to the first client side according to the user logo. Since the second operation object is matched with the first operation object of the user on the first client side, when the recommendation information of the second operation object is displayed on the first client side, the displayed recommendation information is relevant to the operation object of the user on the first client side, so that information recommendation flexibility and instantaneity can be improved, the attention of the user of the first client side can be easily aroused so as to bring convenience for leading the user to participate in communication interaction, and the profit of the network broadcast platform can be improved while a success rate of the information recommendation is improved.

Description

Information recommendation method, server, client and system

Technical field

The present invention relates to networking technology area, particularly a kind of information recommendation method, server, client and system.

Background technology

Along with developing rapidly of network technology, there is increasing network direct broadcasting platform.After user enters network direct broadcasting platform, exchange and interdynamic can be carried out with program main broadcaster.Such as, user can on-line purchase present, and gives program main broadcaster by the present of purchase, thus realizes the exchange and interdynamic between user and program main broadcaster.Along with being growing more intense of market competition, how making more user understand and participate in the exchange and interdynamic of network direct broadcasting platform, is the significant challenge that network direct broadcasting platform faces.Therefore, the information at the live platform of other platform recommendation network is often needed, the user of other platform to be attracted in network direct broadcasting platform.

Correlation technique is when the information of the live platform of other platform recommendation network, and the advertising message of network direct broadcasting platform is sent to other platform by server, and other platform is in its advertising area display advertising message.

Realizing in process of the present invention, inventor finds that correlation technique at least exists following problem:

When the direct display of the advertising area at other platform advertising message, because usual advertising message is more stiff, and have the fixing propelling movement time, therefore, the flexibility of recommendation information and real-time are not high.In addition, because the advertising message of recommending easily is defined as junk information by user, is therefore easy to be ignored by user, causes the success rate of recommendation information not high.

Summary of the invention

In order to solve the problem of correlation technique, embodiments provide a kind of information recommendation method, server, client and system.Described technical scheme is as follows:

First aspect, provides a kind of information recommendation method, and described method comprises:

Receive user ID and user that the first client submits at the first operand of the operation behavior of described first client, described first client corresponds to audio service platform;

Determine whether described first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, described network direct broadcasting platform corresponds to the second client;

If described first operand mates with described second operand, then according to described user ID, return the recommendation information of described second operand to described first client.

In conjunction with first aspect, in the first possible implementation of first aspect, described determine that whether described first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform before, also comprise:

Receive the information acquisition request that described first client sends, described information acquisition request is sent according to the transmission frequency of information acquisition request and described user ID by described first client;

Describedly determine whether described first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, comprising:

According to described information acquisition request, determine whether described first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform.

In conjunction with first aspect, in the implementation that the second of first aspect is possible, describedly determine whether described first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, comprising:

When determining that the mark of described first operand is consistent with the mark of described second operand, determine that described first operand mates with described second operand.

In conjunction with first aspect, in the third possible implementation of first aspect, described determine that whether described first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform before, also comprise:

Obtain current each program main broadcaster online of described network direct broadcasting platform;

Determine current operation behavior and the operand of described current each program main broadcaster online.

In conjunction with first aspect, in the 4th kind of possible implementation of first aspect, described method also comprises:

Receive the popular object acquisition request that described first client sends, described popular object acquisition request is greater than the object of predetermined threshold value for asking clicking rate on described audio service platform;

According to described popular object acquisition request, return popular object to described first client.

Second aspect, provides a kind of information recommendation method, and described method comprises:

According to the operation behavior of user in the first client, obtain the first operand of user ID and described operation behavior, described first client corresponds to audio service platform;

Described user ID and described first operand is submitted to server;

Receive the recommendation information of the second operand that described server returns according to described user ID, described second operand is the operand of the program main broadcaster current operation behavior of network direct broadcasting platform, and described second operand mates with described first operand, described network direct broadcasting platform corresponds to the second client;

Show the recommendation information of described second operand.

In conjunction with second aspect, in the first possible implementation of second aspect, after the recommendation information of the described second operand of described display, also comprise:

After the operation that the described recommendation information of display is selected being detected, enter the webpage at the current operation behavior place of program main broadcaster described in described network direct broadcasting platform.

In conjunction with second aspect, in the implementation that the second of second aspect is possible, after the first operand of described acquisition user ID and described operation behavior, also comprise:

Information acquisition request is sent to described server;

Describedly submit described user ID and described first operand to server, comprising:

Described user ID and described first operand are carried in described information acquisition request, submit described user ID and described first operand to server.

In conjunction with the implementation that the second of second aspect is possible, in the third possible implementation of second aspect, described before described server transmission information acquisition request, also comprise:

According to described user ID, determine the user property label of described user;

According to described user property label, determine the transmission frequency of the information acquisition request of described user;

Described to described server transmission information acquisition request, comprising:

According to described transmission frequency, send information acquisition request to described server.

In conjunction with the implementation that the second of second aspect is possible, in the 4th kind of possible implementation of second aspect, described before described server transmission information acquisition request, also comprise:

Obtain the eyeball rate of described first client, described eyeball rate is for identifying whether described first client is in mouse focus;

When the eyeball rate according to described first client, when determining that described first client is in mouse focus, perform the step sending information acquisition request to described server.

In conjunction with the implementation that the second of second aspect is possible, in the 5th kind of possible implementation of second aspect, described before described server transmission information acquisition request, also comprise:

Determine whether this locality preserves popular object, described popular object is the object that on described audio service platform, clicking rate is greater than predetermined threshold value;

If popular object is preserved in this locality, then according to the holding time of the popular object of this locality preservation, judge that whether the local popular object preserved is effective;

If the local popular object preserved is effective, then determine described first operand whether in described popular object;

If described first operand is in described popular object, then perform the step sending information acquisition request to described server.

In conjunction with the 5th kind of possible implementation of second aspect, in the 6th kind of possible implementation of second aspect, the holding time of the described popular object according to this locality preservation, after judging that whether the local popular object preserved is effective, also comprise:

If local popular object invalidation of preserving, then send popular object acquisition request to described server;

Receive the popular object that described server returns according to described popular object acquisition request.

The third aspect, provides a kind of server, and described server comprises:

First receiver module, for receiving user ID and user that the first client submits at the first operand of the operation behavior of described first client, described first client corresponds to audio service platform;

First determination module, for determining whether described first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, described network direct broadcasting platform corresponds to the second client;

First returns module, for when described first operand mates with described second operand, according to described user ID, returns the recommendation information of described second operand to described first client.

In conjunction with the third aspect, in the first possible implementation of the third aspect, described server, also comprises:

Second receiver module, for receiving the information acquisition request that described first client sends, described information acquisition request is sent according to the transmission frequency of information acquisition request and described user ID by described first client;

Described first determination module, for according to described information acquisition request, determines whether described first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform.

In conjunction with the third aspect, in the implementation that the second of the third aspect is possible, described first determination module, for when determining that the mark of described first operand is consistent with the mark of described second operand, determines that described first operand mates with described second operand.

In conjunction with the third aspect, in the third possible implementation of the third aspect, described server, also comprises:

Acquisition module, for obtaining current each program main broadcaster online of described network direct broadcasting platform;

Second determination module, for determining current operation behavior and the operand of described current each program main broadcaster online.

In conjunction with the third aspect, in the 4th kind of possible implementation of the third aspect, described server also comprises:

3rd receiver module, for receiving the popular object acquisition request that described first client sends, described popular object acquisition request is greater than the object of predetermined threshold value for asking clicking rate on described audio service platform;

Second returns module, for according to described popular object acquisition request, returns popular object to described first client.

Fourth aspect, provides a kind of client, and described client comprises:

First acquisition module, for according to the operation behavior of user in the first client, obtain the first operand of user ID and described operation behavior, described first client corresponds to audio service platform;

Submit module to, for submitting described user ID and described first operand to server;

First receiver module, for receiving the recommendation information of the second operand that described server returns according to described user ID, described second operand is the operand of the program main broadcaster current operation behavior of network direct broadcasting platform, and described second operand mates with described first operand, described network direct broadcasting platform corresponds to the second client;

Display module, for showing the recommendation information of described second operand.

In conjunction with fourth aspect, in the first possible implementation of fourth aspect, described client, also comprises:

Enter module, for after the operation that the described recommendation information of display is selected being detected, enter the webpage at the current operation behavior place of program main broadcaster described in described network direct broadcasting platform.

In conjunction with fourth aspect, in the implementation that the second of fourth aspect is possible, described client, also comprises:

First sending module, for sending information acquisition request to described server;

Described submission module, for being carried in described information acquisition request by described user ID and described first operand, submits described user ID and described first operand to server.

In conjunction with the implementation that the second of fourth aspect is possible, in the third possible implementation of fourth aspect, described client, also comprises:

First determination module, for according to described user ID, determines the user property label of described user;

Second determination module, for according to described user property label, determines the transmission frequency of the information acquisition request of described user;

Described first sending module, for according to described transmission frequency, sends information acquisition request to described server.

In conjunction with the implementation that the second of fourth aspect is possible, in the 4th kind of possible implementation of fourth aspect, described client, also comprises:

Second acquisition module, for obtaining the eyeball rate of described first client, described eyeball rate is for identifying whether described first client is in mouse focus;

Described first sending module, for when the eyeball rate according to described first client, when determining that described first client is in mouse focus, sends information acquisition request to described server.

In conjunction with fourth aspect, in the 5th kind of possible implementation of fourth aspect, described client, also comprises:

3rd determination module, for determining whether this locality preserves popular object, described popular object is the object that on described audio service platform, clicking rate is greater than predetermined threshold value;

Judge module, for when popular object is preserved in this locality, according to the holding time of the popular object that this locality is preserved, judges that whether the local popular object preserved is effective;

4th determination module, for when the local popular object preserved effective, then determine described first operand whether in described popular object;

Described first sending module, for when described first operand is in described popular object, sends information acquisition request to described server.

In conjunction with the 5th kind of possible implementation of fourth aspect, in the 6th kind of possible implementation of fourth aspect, described client, also comprises:

Second sending module, for when the popular object invalidation of local preservation, sends popular object acquisition request to described server;

Second receiver module, for receiving the popular object that described server returns according to described popular object acquisition request.

5th aspect, provides a kind of information recommendation system, and described system comprises server and client side;

Wherein, the server of described server as described in the above-mentioned third aspect;

The client of described client as described in above-mentioned fourth aspect.

The beneficial effect that the technical scheme that the embodiment of the present invention provides is brought is:

Determine that user is after the first operand of the first client mates with the second operand of network direct broadcasting platform program main broadcaster current operation behavior by server, return the recommendation information of second operand to the first client, make the recommendation information of the first client display second operand.It is the current operation object of the program main broadcaster of network direct broadcasting platform due to second operand, and second operand mates at the first operand of the first client with user, therefore, when the recommendation information of the first client display second operand, recommendation information and the user of display the operation behavior of the first client and operand relevant, thus flexibility and real-time that server carries out information recommendation can not only be improved, and the recommendation information of display is easy to the attention of the user causing the first client, thus be conducive to guiding user to participate in the exchange and interdynamic of network direct broadcasting platform, while improve the success rate of information recommendation, the income of network direct broadcasting platform can be improved.

Accompanying drawing explanation

In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.

Fig. 1 is the implementation environment schematic diagram involved by a kind of information recommendation method that one embodiment of the invention provides;

Fig. 2 is the flow chart of a kind of information recommendation method that another embodiment of the present invention provides;

Fig. 3 is the flow chart of a kind of information recommendation method that another embodiment of the present invention provides;

Fig. 4 is the flow chart of a kind of information recommendation method that another embodiment of the present invention provides;

Fig. 5 is the reciprocal process schematic diagram of a kind of information recommendation method that another embodiment of the present invention provides;

Fig. 6 is the structural representation of a kind of server that another embodiment of the present invention provides;

Fig. 7 is the structural representation of a kind of client that another embodiment of the present invention provides;

Fig. 8 is the structural representation of a kind of information recommendation system that another embodiment of the present invention provides.

Embodiment

For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.

As shown in Figure 1, it illustrates the implementation environment schematic diagram involved by information recommendation method that the embodiment of the present invention provides.As shown in Figure 1, this implementation environment comprises the first client 101, server 102 and the second client 103.Wherein, the first client 101 is connected with server 102 respectively by network with the second client 103, and this network can be cable network, also can be wireless network.Server 102 can be a separate server, or server functional module, or is a server cluster, and this server cluster can be included in the multiple servers under same account mechanism.

In embodiments of the present invention, the first client 101 can correspond to audio service platform, and the second client 103 can correspond to network direct broadcasting platform.First client 101 and the second client 103 can be different clients, also can be same client.Audio service platform and network direct broadcasting platform can be the different platform under server 102 manages.

Particularly, user can carry out certain operation behavior after logging in audio service platform by the first client 101, and such as, song listens to behavior, video-see behavior.User, by after the live platform of the second client 103 logging in network, can participate in the exchange and interdynamic of the program main broadcaster of network direct broadcasting platform.

Wherein, first client 101 and the terminal corresponding to the second client 103 can be smart mobile phone, panel computer, E-book reader, MP3 (Moving Picture Experts Group Audio Layer III, dynamic image expert compression standard audio frequency aspect 3) player, MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert compression standard audio frequency aspect 3) player, pocket computer on knee and desktop computer etc.

Concrete information recommendation method refers to each embodiment following:

Implementation environment schematic diagram shown in composition graphs 1 and foregoing, Fig. 2 is the flow chart of a kind of information recommendation method provided according to an exemplary embodiment.For the method that the server execution embodiment of the present invention provides, see Fig. 2, the method flow that the embodiment of the present invention provides comprises:

201, receive user ID and user that the first client submits at the first operand of the operation behavior of the first client, wherein, the first client corresponds to audio service platform.

202, determine whether the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, wherein, network direct broadcasting platform corresponds to the second client.

If 203 first operands mate with second operand, then according to user ID, return the recommendation information of second operand to the first client.

The method that the embodiment of the present invention provides, by determining that user is after the first operand of the first client mates with the second operand of network direct broadcasting platform program main broadcaster current operation behavior, return the recommendation information of second operand to the first client, make the recommendation information of the first client display second operand.It is the current operation object of the program main broadcaster of network direct broadcasting platform due to second operand, and second operand mates at the first operand of the first client with user, therefore, when the recommendation information of the first client display second operand, recommendation information and the user of display the operation behavior of the first client and operand relevant, thus flexibility and the real-time of information recommendation can not only be improved, and be easy to the attention of the user causing the first client, thus be conducive to guiding user to participate in the exchange and interdynamic of network direct broadcasting platform, while improve the success rate of information recommendation, the income of network direct broadcasting platform can be improved.

Alternatively, before determining that whether the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, also comprise:

Receive the information acquisition request that the first client sends, wherein, information acquisition request is sent according to the transmission frequency of information acquisition request and user ID by the first client;

Determine whether the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, comprising:

According to information acquisition request, determine whether the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform.

Alternatively, determine whether the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, comprising:

When the mark of the mark with second operand of determining the first operand is consistent, determine that the first operand mates with second operand.

Obtain current each program main broadcaster online of network direct broadcasting platform;

Determine current operation behavior and the operand of current each program main broadcaster online.

Alternatively, method also comprises:

Receive the popular object acquisition request that the first client sends, wherein, popular object acquisition request is greater than the object of predetermined threshold value for asking clicking rate on audio service platform;

According to popular object acquisition request, return popular object to the first client.

Above-mentioned all alternatives, can adopt and combine arbitrarily formation optional embodiment of the present invention, this is no longer going to repeat them.

Implementation environment schematic diagram shown in composition graphs 1 and above-mentioned content embodiment illustrated in fig. 2, Fig. 3 is the flow chart of a kind of information recommendation method provided according to an exemplary embodiment.For the method that the first client executing embodiment of the present invention provides, see Fig. 3, the method flow that the embodiment of the present invention provides comprises:

301, according to the operation behavior of user in the first client, obtain the first operand of user ID and operation behavior, wherein, the first client corresponds to audio service platform.

302, user ID and the first operand is submitted to server.

303, the recommendation information of second operand that returns according to user ID of reception server, wherein, second operand is the operand of the program main broadcaster current operation behavior of network direct broadcasting platform, and second operand mates with the first operand, network direct broadcasting platform corresponds to the second client.

304, the recommendation information of second operand is shown.

The method that the embodiment of the present invention provides, by determining that at server user is after the first operand of the first client mates with the second operand of network direct broadcasting platform program main broadcaster current operation behavior, the recommendation information of the second operand that reception server returns, and show the recommendation information of second operand.It is the current operation object of the program main broadcaster of network direct broadcasting platform due to second operand, and second operand mates at the first operand of the first client with user, therefore, when showing the recommendation information of second operand, recommendation information and the user of display the operation behavior of the first client and operand relevant, thus flexibility and real-time that server carries out information recommendation can not only be improved, and the recommendation information of display is easy to the attention of the user causing the first client, thus be conducive to guiding user to participate in the exchange and interdynamic of network direct broadcasting platform, while improve the success rate of information recommendation, the income of network direct broadcasting platform can be improved.

Alternatively, after the recommendation information of display second operand, also comprise:

After the operation that the recommendation information of display is selected being detected, enter the webpage at the current operation behavior place of program main broadcaster in network direct broadcasting platform.

Alternatively, after obtaining the first operand of user ID and operation behavior, also comprise:

Information acquisition request is sent to server;

Submit user ID and the first operand to server, comprising:

User ID and the first operand are carried in information acquisition request, submit user ID and the first operand to server.

Alternatively, before sending information acquisition request to server, also comprise:

According to user ID, determine the user property label of user;

According to user property label, determine the transmission frequency of the information acquisition request of user;

Send information acquisition request to server, comprising:

According to transmission frequency, send information acquisition request to server.

Obtain the eyeball rate of the first client, wherein, eyeball rate is for identifying whether the first client is in mouse focus;

When the eyeball rate according to the first client, when determining that the first client is in mouse focus, perform the step sending information acquisition request to server.

Determine whether this locality preserves popular object, popular object is the object that on audio service platform, clicking rate is greater than predetermined threshold value;

If popular object is preserved in this locality, then according to the preservation duration of the popular object of this locality preservation, judge that whether the local popular object preserved is effective;

If the local popular object preserved is effective, then determine the first operand whether in popular object;

If the first operand is in popular object, then perform the step submitting user ID and the first operand to server to.

Alternatively, according to the preservation duration of the popular object that this locality is preserved, after judging that whether the local popular object preserved is effective, also comprise:

If local popular object invalidation of preserving, then send popular object acquisition request to server;

The popular object that reception server returns according to popular object acquisition request.

Implementation environment schematic diagram shown in composition graphs 1, Fig. 2 and content embodiment illustrated in fig. 3, Fig. 4 is the flow chart of a kind of information recommendation method provided according to an exemplary embodiment.Perform for server and the first client the method that the embodiment of the present invention provides alternately, see Fig. 4, the method flow that the embodiment of the present invention provides comprises:

401, the first client is according to the operation behavior of user in the first client, obtains the first operand of user ID and this operation behavior, and wherein, the first client corresponds to audio service platform.

Wherein, user is relevant with the type of audio service platform in the operation behavior of the first client.About the type of audio service platform, include but not limited to as music platform, opera platform, sound story platform, news platform, cross-talk platform etc.When audio service platform is music platform, user can listen to behavior for music in the operation behavior of the first client; When audio service platform is sound story platform, user can listen to behavior etc. for story in the operation behavior of the first client.

User ID includes but not limited to as user logs in the account of audio service platform or the pet name etc. of user when audio service platform is registered.First operand can be relevant to operation behavior, such as, when operation behavior be music listen to behavior time, a certain song that the first operand can provide for music platform; When operation behavior can listen to behavior for story, a short tale that the first operand can provide for sound story platform.

About the first client according to the operation behavior of user in the first client, obtain the mode of the first operand of user ID and this operation behavior, include but not limited to: the first client is after the register of user being detected, obtain user's login account, using this login account as user ID; Further, detecting that user is after the operation behavior of the first client, the object that the operation behavior detecting user is chosen, using selected object as the first operand.

402, the first user end to server submits user ID and the first operand to.

Usually, user, when the first client carries out operation behavior, needs first to connect with server, and in order to the server that made server which user clear and definite by the first client's side link, the first client needs to submit user ID to server.In addition, in order to make the clear and definite user of server trigger which object in the operation behavior of the first client, the first client needs to submit the first operand to server.Submit the mode of user ID and the first operand to about the first user end to server, the embodiment of the present invention does not do concrete restriction.

Alternatively, after the first client obtains the first operand of user ID and operation behavior, in order to trigger server returns recommendation information, the first client can send information acquisition request to server.Send the mode of information acquisition request about the first user end to server, the embodiment of the present invention does not do concrete restriction.During concrete enforcement, the first client when user operation the first operand being detected, can trigger and sending information acquisition request to server.

Such as, after the first client detects the clicking operation of user on the first operand, trigger and send information acquisition request to server.Particularly, if user is that song listens to behavior in the operation behavior of the first client, the first operand is song A, then the first client after the clicking operation on song A being detected, can trigger and send information acquisition request to server.

Further, when returning recommendation information by transmission information acquisition request trigger server, first client is when submitting user ID and the first operand to server, include but not limited to: user ID and the first operand are carried in information acquisition request, submit user ID and the first operand to server.

In addition, the first client, when sending information acquisition request to server, can also carry other operation related data in information acquisition request.Such as, the number of operations etc. of the moment starting to operate the first operand, the duration operating the first operand, the first operand can be carried in information acquisition request, be convenient to subsequent server according to the operation related data in information acquisition request, determine whether to return recommendation information to the first client.

Such as, if user is playback of songs behavior in the operation behavior of the first client, first operand is song A, then the first client is when sending information acquisition request to server, can carry the accumulative broadcasting time etc. starting to play moment, the duration play and song A of song A in information acquisition request.

Alternatively, server is in order to return recommendation information targetedly to the first client, namely server recommend information and user have relation in the operation behavior of the first client, thus be easy to the attention of the user causing the first client, effective information acquisition request can be set, thus make, for effective information acquisition request, just to return recommendation information, and invalid information acquisition request, then can not return recommendation information by trigger server.In embodiments of the present invention, can by when the first operand be popular object, the information acquisition request that first client sends is as effective information acquisition request, and when the first operand is not belonged to popular object, the information acquisition request that the first client sends is as invalid information acquisition request.

Wherein, popular object refers to that on audio service platform, clicking rate is greater than the object of predetermined threshold value.About the size of predetermined threshold value, the embodiment of the present invention does not do concrete restriction.During concrete enforcement, can set as required.Such as, if audio service platform is music platform, then the popular object on this music platform is hit song.When determining hit song, clicking rate on this music platform can be greater than the song of 10000 as hit song.Certainly, numerical value herein only for citing, is not construed as limiting the invention.

In conjunction with foregoing, when the first client returns recommendation information by sending information acquisition request trigger server to server, in order to reduce the transmission times of invalid information acquisition request, by following step 402a to step 402d, first client, before sending information acquisition request to server, can determine whether the information acquisition request of this transmission is effective information acquisition request.

402a, the first client determine whether this locality preserves popular object, if popular object is preserved in this locality, then perform step 402b.

Wherein, the first client, when determining whether this locality preserves popular object, can be realized by popular object tag.Particularly, server, when arranging each object of audio service platform, is directed to popular object, can arrange popular object tag.After popular object when the first client downloads on server, retain the popular object tag of each popular object.Therefore, the first client can by detecting in the local all objects preserved whether there is the object carrying popular object tag; If there is the object carrying popular object tag in the local all objects preserved, then the first client determines that popular object is preserved in this locality.

About the form of popular object tag, can have a variety of, such as, can arrange before each popular object and identify popular object with " heat " of the displaying of animation form.

In addition, because popular object may have a lot of, therefore, when popular object is preserved in this locality, can preserve in the form of a list, thus form popular list object.Wherein, each popular object in popular list object, an all corresponding popular object tag, to be different from the local non-popular object preserved.

The preservation duration of the popular object that 402b, the first client are preserved according to this locality, judges that whether the local popular object preserved is effective, if the local popular object preserved is effective, then performs step 402c; If local popular object invalidation of preserving, then perform step 402e.

Wherein, server is when arranging popular object, can also arrange popular object and have certain effective duration in the first client, when the time that popular object is preserved in first client this locality does not exceed this effective duration, the first client can determine that the local popular object preserved is effective.Therefore, the first client also needs the preservation duration of the popular object preserved according to this locality, judges that whether the local popular object preserved is effective.

Particularly, the first client, at the preservation duration of the popular object preserved according to this locality, when judging that whether the local popular object preserved is effective, can be realized by the difference detected between the download moment of the local popular object preserved and current time.If the difference between the download moment of the local popular object preserved and current time is not more than effective duration of popular object, then the first client determines that the local popular object preserved is effective; If the difference between the download moment of the local popular object preserved and current time is greater than effective duration of popular object, then the first client determines that the local popular object preserved lost efficacy.

About the concrete numerical value of effective duration, the embodiment of the present invention does not do concrete restriction.Such as, can arrange effective duration is a week.When this locality difference downloaded between the moment of popular object and current time is not more than a week, then determine that the local popular object preserved is effective, otherwise the local popular object preserved lost efficacy.

402c, the first client determine the first operand whether in popular object, if the first operand is in popular object, then perform step 402d.

First client is in order to determine whether the first operand is popular object, can perform this step.The mode of the first operand whether in popular object is determined about the first client, due to the mark that the corresponding overall situation of a usual object is unique, therefore, can realize by the mark of the mark of the first operand and each popular object is compared.If there is the mark consistent with the mark of the first operand in popular object, then determine that the first operand is in popular object; If there is not the mark consistent with the mark of the first operand in popular object, then determine the first operand not in popular object.

402d, the first user end to server send information acquisition request.

When determining that the first operand is in popular object, can determine that this information acquisition request is effective information acquisition request, therefore, the first user end to server sends information acquisition request.

Can be determined by above-mentioned steps 402a to step 402d, popular object can affect the first client and whether send information acquisition request, thus can reduce and send invalid information acquisition request, thus can the load of Optimized Service device.

402e, the first user end to server send popular object acquisition request.

Particularly, if the preservation duration of popular object that the first client is preserved according to this locality, after judging local popular object invalidation of preserving, in order to obtain popular object, process to the popular object of server request can be triggered by this step.

Wherein, the first client, when sending popular object acquisition request to server, can send in the Preset Time after the first client terminal start-up.Such as, after the first client terminal start-up, popular object acquisition request can be sent in three minutes.In addition, the first client can also every preset duration, sends once popular object acquisition request to server, until receive the popular object that server returns.Such as, server can send once popular object acquisition request every 1min, until receive the popular object that server returns.

402f, server, according to popular object acquisition request, return popular object to the first client, the popular object that the first client reception server returns.

Wherein, server is when returning popular object to the first client, first can determine the clicking rate of each object, and from all objects, filter out the object that clicking rate is greater than predetermined threshold value, and after object clicking rate being greater than predetermined threshold value is all defined as popular object, return the popular object determined to the first client.Server is when returning popular object to the first client in addition, can determine that whether first client this locality preserves popular object, can retain the popular object tag of each popular object in order to make the first client fast.

In addition, owing to being directed to the user of different user attribute, liveness in audio service platform is not identical, such as, senior member is greater than regular member at the liveness of audio service platform, and therefore, audio service platform can also arrange the transmission frequency of the corresponding different information acquisition request of user of different user attribute, such as, the transmission frequency arranging the information acquisition request of senior member is greater than regular member.In order to distinguish the user of different attribute, user property label can be arranged realize.Wherein, user property label is can the label of identifying user identity.Therefore, the first client, before sending information acquisition request to server, can also determine the transmission frequency of the information acquisition request that user is corresponding.Particularly, when determining the transmission frequency of the information acquisition request that user is corresponding, include but not limited to that 402g and step 402h realizes as follows:

402g, the first client, according to user ID, determine the user property label of user.

Wherein, when arranging the attribute tags of user, when can register according to user, the occupation of record realizes, and such as, can arrange user property label and comprise student, office worker etc.; Also can realize in the identity of audio service platform according to user, such as, user property label can be set and comprise non-member user, regular member user, senior member user etc.

In addition, after user property label is set, the mapping relations between user property label and user ID can be set up.As shown in Table 1, it illustrates the form of the mapping relations between a kind of user ID and user property label.

Table one

User ID	User property label
		User A	Regular member user
User B	Non-member user
		……	……

In conjunction with the mapping relations between the user ID shown in above-mentioned table one and user property label, first client is according to user ID, when determining the user property label of user, each user ID in user ID and this mapping relations can be compared, using the user property label of user property label corresponding for user ID consistent with user ID in mapping relations as this user.

402h, the first client, according to user property label, determine the transmission frequency of the information acquisition request of user.

After the transmission frequency of the corresponding different information acquisition request of the user that different user attribute is set, need the user property label according to active user, determine the transmission frequency of the information acquisition request of user.

In addition, for the ease of according to user property label, determine the transmission frequency of the information acquisition request of user, the mapping relations between user property label and transmission frequency can be set up.As shown in Table 2, the form of the mapping relations that it illustrates between a kind of user property label and transmission frequency is illustrated.

Table two

User property label	Transmission frequency
		Non-member user	Send once every 1min
Senior member user	Send once every 20s
		……	……

Further, first client is according to user property label, when determining the transmission frequency of the information acquisition request of user, can the user property label determined of integrating step 402g, the transmission frequency that this user property label is corresponding is searched, using the transmission frequency of this transmission frequency as the information acquisition request of this user in mapping relations shown in table two.

In conjunction with the content of above-mentioned steps 402g and step 402h, the first client, when sending information acquisition request to server, according to the transmission frequency of the information acquisition request of user, can send information acquisition request to server.Such as, if the transmission frequency of the information acquisition request of a certain user be every 20s send once, then this user in the process of the first client operation first operand, every 20s send primary information obtain request.

Alternatively, the first client to server send information acquisition request, usually need user start client after realize.Therefore, the first client, before sending information acquisition request to server, can also determine whether user starts the first client.Wherein, the first client, when determining whether user starts the first client, can obtain the eyeball rate of the first client, thus according to eyeball rate, determines whether user starts the first client.Wherein, eyeball rate is for identifying whether the first client is in mouse focus.Particularly, when the eyeball rate according to the first client, when determining that the first client is in mouse focus, the first client can determine that user has started the first client.Now, the first client can send information acquisition request to server.

In conjunction with above-mentioned steps 402a to 402h, can draw affect whether information acquisition request send because have eyeball rate, user property label and popular object; The factor affecting the transmission frequency of information acquisition request comprises user property label.By arranging these factors, the transmission of effective information acquisition request can be increased, reducing the transmission of invalid information acquisition request, thus can the load of Optimized Service device.

403, server receive first client submit to user ID and user after the first operand of the operation behavior of the first client, determine whether the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, wherein, network direct broadcasting platform corresponds to the second client, if server determines the first operand and second operand coupling, then perform step 404.

Wherein, the type of network direct broadcasting platform can have multiple, and such as, network direct broadcasting platform can be network direct broadcasting reality TV show platform, also can be network online chatting platform, can also be network real time phone call platform etc.The type of the program main broadcaster current operation behavior of network direct broadcasting platform also can have a variety of, and such as, the current operation behavior of program main broadcaster can be singing songs behavior, behavior of telling a story, in real time race analytical behavior etc.Further, in conjunction with the type of the current operation behavior of program main broadcaster, the operand of program main broadcaster current operation behavior can be a certain song, some stories, certain bout etc.

Receive the user ID of the first client submission and the mode of the first operand about server, the embodiment of the present invention does not do concrete restriction.Particularly, if the first client is when sending information acquisition request to server, user ID and the first operand are carried in information acquisition request and send to server, then server receives user ID and first operand of the first client submission by receiving information acquisition request.

In addition, in order to can in real time, targetedly to the first client recommendation information, in embodiments of the present invention, after server determines that the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, to the first client recommendation information, thus make the information of recommendation relevant at the first operand of the operation behavior of the first client to user.

Wherein, due to the different operands mark that often the corresponding overall situation is unique, therefore, server is when determining whether the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, include but not limited to: when the mark of the mark with second operand of determining the first operand is consistent, determine that the first operand mates with second operand.

In addition, server, when determining whether the first operand mates with second operand, can also realize according to other attribute of the first operand and second operand.Such as, if the first operand and second operand are song, then when mating, can determine whether the song title of the first operand and second operand mates, or determine whether the first operand and singer's name corresponding to second operand mate etc., and the embodiment of the present invention does not do concrete restriction to this.

Such as, if audio service platform is music platform, network direct broadcasting platform is singing songs platform, server determination program main broadcaster the song that singing songs platform is sung with user when the song title of the song that music platform is listened to is consistent, server determines that the first operand mates with second operand.

Alternatively, if the first client is by sending information acquisition request trigger message recommendation process to server in step 402, then server is before determining that whether the first operand mates with second operand, also need the information acquisition request that reception first client sends, and according to this information acquisition request, determine whether the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform.

Alternatively, in order to the first operand being mated with second operand, server, after determining the first operand by step 403, also needs to obtain the second operand of program main broadcaster in the behavior of network direct broadcasting platform current operation.Therefore, server, before determining that whether the first operand mates with second operand, also needs to obtain current each program main broadcaster online of network direct broadcasting platform, and determines current operation behavior and the operand of current each program main broadcaster online.

Particularly, server, when obtaining current online each program main broadcaster of network direct broadcasting platform, includes but not limited to: detect the log-on message of each program main broadcaster at network direct broadcasting platform, according to log-on message, obtains current each program main broadcaster online.Wherein, this log-on message can be the mark of program main broadcaster at network direct broadcasting platform, or is account of registering at network direct broadcasting platform of program main broadcaster etc.

Further, after the live platform of each program main broadcaster logging in network, operation behavior in network direct broadcasting platform needs announcement server, namely program main broadcaster is when carrying out operation behavior, can submit whom its operand that will carry out which type of operation behavior and operation behavior is to server, therefore, server is when determining current operation behavior and the operand of current each program main broadcaster online, and the operation behavior can submitted to by the second client by program receiving main broadcaster and operand are realized.

In addition, server is in order to can to user's real-time recommendation information of the first client, and server can also obtain duration, program main broadcaster also duration operating second operand etc. that program main broadcaster has operated second operand.Such as, if the behavior of program main broadcaster current operation is singing songs behavior, second operand is song A, then server can also obtain program main broadcaster given song recitals A duration, also to give song recitals the duration etc. of A.

404, server is according to user ID, returns the recommendation information of second operand to the first client.

In order to attract the user of the first client to participate in the exchange and interdynamic of program main broadcaster, server, according to user ID, returns the recommendation information of second operand to the first client.About server according to user ID, return the mode of the recommendation information of second operand to the first client, the embodiment of the present invention does not do concrete restriction.

Wherein, the recommendation information of second operand can operate by this program main broadcaster for the mark of program main broadcaster of this second operand of performance, second operand time started, second operand also will be lasting time etc.

Such as, if server determination program main broadcaster A is when the song that network direct broadcasting platform is sung and user are song a in the title of the song of the song that audio service platform is listened, and server is when getting program main broadcaster A also by this song a 3min (minute) of performance, the content of the recommendation information that can return to the first client is: program main broadcaster A also will give song recitals a 3min, welcomes to participate in the exchange and interdynamic of program main broadcaster A.

When recommendation information comprise time started that second operand operated by this program main broadcaster, second operand also by continue time etc. time, make server can operate the information of the time real-time recommendation second operand of second operand according to program main broadcaster, guarantee information recommendation process has real-time.

405, after the recommendation information of second operand that the first client reception server returns according to user ID, the recommendation information of display second operand.

In order to recommend the recommendation information of second operand to user, the recommendation information of the second operand that the first client reception server returns according to user ID.The mode of the recommendation information of the second operand returned according to user ID about the first client reception server, the embodiment of the present invention does not do concrete restriction.

Wherein, this recommendation information, when showing the recommendation information of second operand, can be shown in the operation controlled area, operand district, advertisement area etc. of the first client by the first client.In addition, the mode that the first client can also play window shows the recommendation information of second operand, and the mode of the word that also can float shows the recommendation information etc. of second operand.

Alternatively, after the recommendation information of display second operand, if user is interested in this recommendation information, then can jump to the webpage at program main broadcaster current operation behavior place by clicking this recommendation information.Particularly, after user clicks this recommendation information, after the first client detects the operation that the recommendation information of display is selected, enter the webpage at the current operation behavior place of program main broadcaster in network direct broadcasting platform.Now, user just can be participated in in the exchange and interdynamic of the current operation behavior of program main broadcaster by this webpage.

Such as, just operate at live singing songs if program main broadcaster is current, then, after user clicks the recommendation information of the first client, the first client jumps to the webpage that program main broadcaster gives song recitals.Now, user can participate in exchange and interdynamic on this webpage, as given main broadcaster's gifts or cheer etc.

For the ease of explaining the content of above-mentioned steps 401 to step 405, as shown in Figure 5, it illustrates a kind of reciprocal process schematic diagram of information recommendation method.Wherein:

501, the first user end to server sends popular object acquisition request.

The content of the corresponding above-mentioned steps 402e of this step, specifically see the content in above-mentioned steps 402e, can not repeat them here.

502, server returns popular object to the first client.

The content of the corresponding above-mentioned steps 402f of content of this step, specifically see the content in above-mentioned steps 402f, can not repeat them here.

503, the first user end to server submits user ID and the first operand to.

The content of the corresponding above-mentioned steps 402 of this step, refers to the content of above-mentioned steps 402, repeats no more herein.

504, server determines whether the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform.

The content of the corresponding above-mentioned steps 403 of this step, refers to the content of above-mentioned steps 403, repeats no more herein.

If 505 servers determine that the first operand mates with second operand, then according to user ID, return the recommendation information of second operand to the first client.

The content of the corresponding above-mentioned steps 404 of this step, refers to the content of above-mentioned steps 404, repeats no more herein.

506, the recommendation information of the first client display second operand.

The content of the corresponding above-mentioned steps 405 of this step, refers to the content of above-mentioned steps 405, repeats no more herein.

The method that the embodiment of the present invention provides, determine that user is after the first operand of the first client mates with the second operand of network direct broadcasting platform program main broadcaster current operation behavior by server, the recommendation information of second operand is returned, the recommendation information of the first client display second operand to the first client.It is the current operation object of the program main broadcaster of network direct broadcasting platform due to second operand, and second operand mates at the first operand of the first client with user, therefore, when the recommendation information of the first client display second operand, recommendation information and the user of display the operation behavior of the first client and operand relevant, thus flexibility and real-time that server carries out information recommendation can not only be improved, and the recommendation information of display is easy to the attention of the user causing the first client, thus be conducive to guiding user to participate in the exchange and interdynamic of network direct broadcasting platform, while improve the success rate of information recommendation, the income of network direct broadcasting platform can be improved.

Fig. 6 is the structural representation of a kind of server provided according to an exemplary embodiment, and this server is for performing the function in information recommendation method that in embodiment corresponding to above-mentioned Fig. 2 to Fig. 4, any embodiment provides performed by server.See Fig. 6, this server comprises:

First receiver module 601, for receiving user ID and user that user first client submits at the first operand of the operation behavior of the first client, wherein, the first client corresponds to audio service platform;

First determination module 602, for determining whether the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, wherein, network direct broadcasting platform corresponds to the second client;

First returns module 603, for when the first operand mates with second operand, according to user ID, returns the recommendation information of second operand to the first client.

Alternatively, server, also comprises:

Second receiver module, for receiving the information acquisition request that the first client sends, wherein, information acquisition request is sent according to the transmission frequency of information acquisition request and user ID by the first client;

First determination module 602, for according to information acquisition request, determines whether the first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform.

Alternatively, the first determination module 602, for when the mark of the mark with second operand of determining the first operand is consistent, determines that the first operand mates with second operand.

Alternatively, server, also comprises:

Acquisition module, for obtaining current each program main broadcaster online of network direct broadcasting platform;

Second determination module, for determining current operation behavior and the operand of current each program main broadcaster online.

Alternatively, server also comprises:

3rd receiver module, for receiving the popular object acquisition request that the first client sends, wherein, popular object acquisition request is greater than the object of predetermined threshold value for asking clicking rate on audio service platform;

Second returns module, for according to popular object acquisition request, returns popular object to the first client.

The server that the embodiment of the present invention provides, by determining that user is after the first operand of the first client mates with the second operand of network direct broadcasting platform program main broadcaster current operation behavior, return the recommendation information of second operand to the first client, make the recommendation information of the first client display second operand.It is the current operation object of the program main broadcaster of network direct broadcasting platform due to second operand, and second operand mates at the first operand of the first client with user, therefore, when the recommendation information of the first client display second operand, recommendation information and the user of display the operation behavior of the first client and operand relevant, thus flexibility and the real-time of information recommendation can not only be improved, and the recommendation information of display is easy to the attention of the user causing the first client, thus be conducive to guiding user to participate in the exchange and interdynamic of network direct broadcasting platform, while improve the success rate of information recommendation, the income of network direct broadcasting platform can be improved.

Fig. 7 is the structural representation of a kind of client provided according to an exemplary embodiment, and this client is for performing the function in information recommendation method that in embodiment corresponding to above-mentioned Fig. 2 to Fig. 4, any embodiment provides performed by the first client.See Fig. 7, this client comprises:

First acquisition module 701, for according to the operation behavior of user in the first client, obtains the first operand of user ID and operation behavior, and wherein, the first client corresponds to audio service platform;

Submit module 702 to, for submitting user ID and the first operand to server;

First receiver module 703, for the recommendation information of the second operand that reception server returns according to user ID, wherein, second operand is the operand of the program main broadcaster current operation behavior of network direct broadcasting platform, and second operand mates with the first operand, network direct broadcasting platform corresponds to the second client;

Display module 704, for showing the recommendation information of second operand.

Alternatively, client, also comprises:

Enter module, for after the operation that the recommendation information of display is selected being detected, enter the webpage at the current operation behavior place of program main broadcaster in network direct broadcasting platform.

Alternatively, client, also comprises:

First sending module, for sending information acquisition request to server;

Submitting module to, for being carried in information acquisition request by user ID and the first operand, submitting user ID and the first operand to server.

Alternatively, client, also comprises:

First determination module, for according to user ID, determines the user property label of user;

Second determination module, for according to user property label, determines the transmission frequency of the information acquisition request of user;

First sending module, for according to transmission frequency, sends information acquisition request to server.

Alternatively, client, also comprises:

Second acquisition module, for obtaining the eyeball rate of the first client, wherein, eyeball rate is for identifying whether the first client is in mouse focus;

First sending module, for when the eyeball rate according to the first client, when determining that the first client is in mouse focus, sends information acquisition request to server.

Alternatively, client, also comprises:

3rd determination module, for judging whether this locality preserves popular object, wherein, popular object is the object that on audio service platform, clicking rate is greater than predetermined threshold value;

Judge module, for when popular object is preserved in this locality, according to the preservation duration of the popular object that this locality is preserved, judges that whether the local popular object preserved is effective;

4th determination module, for when the local popular object preserved effective, then determine the first operand whether in popular object;

First sending module, for when the first operand is in popular object, sends information acquisition request to server.

Alternatively, client, also comprises:

Second sending module, for when the popular object invalidation of local preservation, sends popular object acquisition request to server;

Second receiver module, for the popular object that reception server returns according to popular object acquisition request.

The client that the embodiment of the present invention provides, by determining that at server user is after the first operand of the first client mates with the second operand of network direct broadcasting platform program main broadcaster current operation behavior, the recommendation information of second operand is returned, the recommendation information of the first client display second operand to the first client.It is the current operation object of the program main broadcaster of network direct broadcasting platform due to second operand, and second operand mates at the first operand of the first client with user, therefore, when the recommendation information of the first client display second operand, recommendation information and the user of display the operation behavior of the first client and operand relevant, thus flexibility and real-time that server carries out information recommendation can not only be improved, and the recommendation information of display is easy to the attention of the user causing the first client, thus be conducive to guiding user to participate in the exchange and interdynamic of network direct broadcasting platform, while improve the success rate of information recommendation, the income of network direct broadcasting platform can be improved.

Fig. 8 is the structural representation of a kind of information recommendation system provided according to an exemplary embodiment, and this system comprises server 801 and client 802.

Wherein, described server 801 server that embodiment provides corresponding to above-mentioned Fig. 6;

Described client 802 client that embodiment provides corresponding to above-mentioned Fig. 7.

The system that the embodiment of the present invention provides, determine that user is after the first operand of the first client mates with the second operand of network direct broadcasting platform program main broadcaster current operation behavior by server, the recommendation information of second operand is returned, the recommendation information of the first client display second operand to the first client.It is the current operation object of the program main broadcaster of network direct broadcasting platform due to second operand, and second operand mates at the first operand of the first client with user, therefore, when the recommendation information of the first client display second operand, recommendation information and the user of display the operation behavior of the first client and operand relevant, thus flexibility and real-time that server carries out information recommendation can not only be improved, and the recommendation information of display is easy to the attention of the user causing the first client, thus be conducive to guiding user to participate in the exchange and interdynamic of network direct broadcasting platform, while improve the success rate of information recommendation, the income of network direct broadcasting platform can be improved.

It should be noted that: the server and client side that above-described embodiment provides is when performing information recommendation method, only be illustrated with the division of above-mentioned each functional module, in practical application, can distribute as required and by above-mentioned functions and be completed by different functional modules, internal structure by equipment is divided into different functional modules, to complete all or part of function described above.In addition, the server that above-described embodiment provides, client and information recommendation system and information recommendation method embodiment belong to same design, and its specific implementation process refers to embodiment of the method, repeats no more here.

One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.

The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims

1. an information recommendation method, is characterized in that, described method comprises:

2. method according to claim 1, is characterized in that, described determine that whether described first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform before, also comprise:

3. method according to claim 1, is characterized in that, describedly determines whether described first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform, comprising:

4. method according to claim 1, is characterized in that, described determine that whether described first operand mates with the second operand of the program main broadcaster current operation behavior of network direct broadcasting platform before, also comprise:

5. method according to claim 1, is characterized in that, described method also comprises:

6. an information recommendation method, is characterized in that, described method comprises:

Described user ID and described first operand is submitted to server;

Show the recommendation information of described second operand.

7. method according to claim 6, is characterized in that, after the recommendation information of the described second operand of described display, also comprises:

8. method according to claim 6, is characterized in that, after the first operand of described acquisition user ID and described operation behavior, also comprises:

Information acquisition request is sent to described server;

9. method according to claim 8, is characterized in that, described before described server transmission information acquisition request, also comprises:

10. method according to claim 8, is characterized in that, described before described server transmission information acquisition request, also comprises:

11. methods according to claim 8, is characterized in that, described before described server transmission information acquisition request, also comprise:

12. methods according to claim 11, is characterized in that, the preservation duration of the described popular object according to this locality preservation, after judging that whether the local popular object preserved is effective, also comprise:

13. 1 kinds of servers, is characterized in that, described server comprises:

14. servers according to claim 13, is characterized in that, described server, also comprises:

15. servers according to claim 13, it is characterized in that, described first determination module, for when determining that the mark of described first operand is consistent with the mark of described second operand, determines that described first operand mates with described second operand.

16. servers according to claim 13, is characterized in that, described server, also comprises:

17. servers according to claim 13, is characterized in that, described server also comprises:

18. 1 kinds of clients, is characterized in that, described client comprises:

19. clients according to claim 18, is characterized in that, described client, also comprises:

20. clients according to claim 18, is characterized in that, described client, also comprises:

21. clients according to claim 20, is characterized in that, described client, also comprises:

22. clients according to claim 20, is characterized in that, described client, also comprises:

23. clients according to claim 18, is characterized in that, described client, also comprises:

24. clients according to claim 23, is characterized in that, described client, also comprises:

25. 1 kinds of information recommendation systems, is characterized in that, described system comprises server and client side;

Wherein, the server as described in described server claim as arbitrary in the claims 13 to 17;

Client as described in described client claim as arbitrary in the claims 18 to 24.