CN113440864A - Live broadcast indication information recommendation method, device, equipment and storage medium - Google Patents
Live broadcast indication information recommendation method, device, equipment and storage medium Download PDFInfo
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- CN113440864A CN113440864A CN202110749190.7A CN202110749190A CN113440864A CN 113440864 A CN113440864 A CN 113440864A CN 202110749190 A CN202110749190 A CN 202110749190A CN 113440864 A CN113440864 A CN 113440864A
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- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
- A63F13/85—Providing additional services to players
- A63F13/86—Watching games played by other players
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- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
- A63F13/70—Game security or game management aspects
- A63F13/79—Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories
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Abstract
The application relates to the technical field of computers, and provides a live broadcast indication information recommendation method, device, equipment and storage medium, so as to solve the problem of low recommendation accuracy. The method comprises the following steps: acquiring a target virtual role of which the association degree with a target object meets a preset condition based on historical virtual service data associated with the target object in a set historical time period; and then acquiring a first amount of target live broadcast indication information which accords with the setting from the live broadcast platform based on the matching degree between each live broadcast indication information and the target virtual role in the live broadcast platform, and pushing the first amount of target live broadcast indication information to the target object. The target virtual role is a virtual role preferred by the target object in a historical time period, if live broadcast indication information of live broadcast using the target virtual role is pushed to the target object, the interest plane of the target object can be effectively hit, the recommendation accuracy rate is greatly improved, and the problem of low recommendation accuracy rate of a recommendation method provided by the related technology is solved.
Description
Technical Field
The application relates to the technical field of computers, and provides a live broadcast indication information recommendation method, device, equipment and storage medium.
Background
In recent years, with the rapid development of communication technology, the heat of live broadcasting is also increased by the water. The live broadcast indication information recommendation method provided in the related art is to push the same live broadcast indication information to each object according to an operation strategy formulated in advance, or to push live broadcast indication information with higher popularity to each object according to watching popularity of a live broadcast room.
However, the live broadcast contents preferred by different objects are different, and the interest areas of all the objects cannot be covered only by adopting the live broadcast indication information recommendation method, so that the recommendation accuracy is reduced.
Disclosure of Invention
The embodiment of the application provides a live broadcast indication information recommendation method, device, equipment and storage medium, and aims to solve the problem of low recommendation accuracy.
In a first aspect, an embodiment of the present application provides a live broadcast indication information recommendation method, including:
obtaining historical virtual service data associated with a target object in a set historical time period;
acquiring a target virtual role of which the association degree with the target object meets a preset condition based on the historical virtual service data;
acquiring target live broadcast indication information which accords with a set first quantity from a live broadcast platform based on the matching degree between each live broadcast indication information in the live broadcast platform and the target virtual role;
and pushing the target live broadcast indication information meeting the first quantity to the target object.
In a second aspect, an embodiment of the present application further provides a live broadcast indication information recommendation device, including:
the processing unit is used for acquiring historical virtual service data associated with the target object in a set historical time period;
acquiring a target virtual role of which the association degree with the target object meets a preset condition based on the historical virtual service data;
the first recommending unit is used for acquiring target live broadcast indicating information which accords with a set first quantity from the live broadcast platform based on the matching degree between each live broadcast indicating information in the live broadcast platform and the target virtual role;
and pushing the target live broadcast indication information meeting the first quantity to the target object.
Optionally, the second recommending unit is configured to:
according to a set second sorting priority, sorting the first quantity of target live broadcast indication information, the first M live broadcast indication information and the first N live broadcast indication information to obtain a target live broadcast indication information set;
and pushing the target live broadcast indication information set to the target object.
In a third aspect, an embodiment of the present application further provides a computer device, including a processor and a memory, where the memory stores program codes, and when the program codes are executed by the processor, the processor is caused to execute the steps of any one of the live broadcast indication information recommendation methods.
In a fourth aspect, the present application further provides a computer-readable storage medium, which includes program code for causing a computer device to execute the steps of any one of the above live broadcast indication information recommendation methods when the program product runs on the computer device.
The beneficial effect of this application is as follows:
the embodiment of the application provides a live broadcast indication information recommendation method, a live broadcast indication information recommendation device, live broadcast indication information recommendation equipment and a storage medium, wherein the method comprises the following steps: acquiring a target virtual role of which the association degree with a target object meets a preset condition based on historical virtual service data associated with the target object in a set historical time period; and then acquiring a first amount of target live broadcast indication information which accords with the setting from the live broadcast platform based on the matching degree between each live broadcast indication information and the target virtual role in the live broadcast platform, and pushing the first amount of target live broadcast indication information to the target object. The target virtual role is a virtual role preferred by the target object in a historical time period, if live broadcast indication information of live broadcast using the target virtual role is pushed to the target object, the interest plane of the target object can be effectively hit, the recommendation accuracy rate is greatly improved, and the problem of low recommendation accuracy rate of a recommendation method provided by the related technology is solved.
Additional features and advantages of the application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of the application. The objectives and other advantages of the application may be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1a is an alternative schematic diagram of an application scenario in an embodiment of the present application; (ii) a
FIG. 1b is a schematic interface diagram of a game platform according to an embodiment of the present application;
fig. 2a is a schematic flowchart of a process of recommending live broadcast indication information according to an embodiment of the present application;
FIG. 2b is a schematic diagram of an interface of a common virtual character of a game player according to an embodiment of the present disclosure;
fig. 2c is a schematic view of a first live broadcast interface provided in the embodiment of the present application;
fig. 2d is a schematic view of a second live broadcast interface provided in the embodiment of the present application;
fig. 2e is a schematic view of a third live interface provided in the embodiment of the present application;
fig. 2f is a schematic flowchart of a process of determining a live broadcast indication information j to match a target virtual role according to the embodiment of the present application;
fig. 3a is a schematic flowchart illustrating a process of pushing a plurality of live broadcast indication information obtained based on three recommendation methods to a target object according to an embodiment of the present application;
fig. 3b is a schematic view of a fourth live interface provided in the embodiment of the present application;
fig. 3c is a schematic view of a fifth live interface provided in the embodiment of the present application;
fig. 3d is a schematic view of a sixth live broadcast interface provided in the embodiment of the present application;
fig. 3e is a schematic view of a seventh live broadcast interface provided in the embodiment of the present application;
FIG. 3f is a schematic view of a game guidance interface provided in an embodiment of the present application;
fig. 4 is a schematic structural diagram of a live broadcast indication information recommendation device according to an embodiment of the present application;
FIG. 5 is a schematic diagram of a component structure of a computer device provided in an embodiment of the present application;
fig. 6 is a schematic structural diagram of a computing device in an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments, but not all embodiments, of the technical solutions of the present application. All other embodiments obtained by a person skilled in the art without any inventive step based on the embodiments described in the present application are within the scope of the protection of the present application.
Some terms in the embodiments of the present application are explained below to facilitate understanding by those skilled in the art.
The embodiment of the application relates to the field of Artificial Intelligence (AI), and is designed based on Machine Learning (ML) and Computer Vision (CV) technologies.
Artificial intelligence is a theory, method, technique and application system that uses a digital computer or a machine controlled by a digital computer to simulate, extend and expand human intelligence, perceive the environment, acquire knowledge and use the knowledge to obtain the best results. In other words, artificial intelligence is a comprehensive technique in computer science that studies the design principles and implementation of various machines in an attempt to understand the essence of intelligence and produces a new intelligent machine that can react in a manner similar to human intelligence, enabling the machine to have the functions of perception, reasoning and decision making.
The artificial intelligence is a comprehensive subject, and relates to a wide field, namely a hardware level technology and a software level technology. The basic technologies of artificial intelligence generally include sensors, dedicated artificial intelligence chips, cloud computing, distributed storage, big data processing technology, operation interaction systems, mechatronics, and the like. The artificial intelligent software technology mainly comprises a computer vision technology, a voice processing technology, a natural language processing technology, machine learning/deep learning, automatic driving, intelligent traffic and the like. With the development and progress of artificial intelligence, artificial intelligence is being researched and applied in a plurality of fields, for example, common fields such as smart homes, smart customer service, virtual assistants, smart speakers, smart marketing, smart wearable devices, unmanned driving, automatic driving, unmanned aerial vehicles, robots, smart medical care, internet of vehicles, automatic driving, and smart transportation. The scheme provided by the embodiment of the application relates to technologies such as artificial intelligence deep learning and augmented reality, and is further explained by the following embodiment.
Machine learning is a multi-field cross subject, relates to a plurality of subjects such as probability theory, statistics, approximation theory, convex analysis, algorithm complexity theory and the like, and is characterized in that a computer is specially researched to obtain new knowledge or skill by simulating the learning behavior of human beings, and reorganize the existing knowledge structure, so that the computer can continuously improve the performance.
Machine learning is the core of artificial intelligence, is a fundamental approach for enabling computers to have intelligence, and is applied to all fields of artificial intelligence; the core of machine learning is deep learning, which is a technology for realizing machine learning. Machine learning generally includes deep learning, reinforcement learning, migration learning, inductive learning, artificial Neural network, formal education learning, and the like, and deep learning includes Convolutional Neural Network (CNN), deep belief network, recurrent Neural network, auto-encoder, and generation countermeasure network, and the like.
In addition, the virtual service data in the embodiment of the present application refers to game match data of a target object (also referred to as a game player) or a live broadcast object (also referred to as a game anchor), the live broadcast indication information includes live broadcast room basic information such as a live broadcast object, a live broadcast title, live broadcast content watching popularity and the like, and the game player enters a corresponding live broadcast room to watch game live broadcast by clicking the live broadcast indication information in the information display position.
The following briefly introduces the design concept of the embodiments of the present application:
in recent years, with the rapid development of communication technology, the heat of live broadcasting is also increased by the water. The live broadcast indication information recommendation method provided in the related art is to push the same live broadcast indication information to each object according to an operation strategy formulated in advance, or to push live broadcast indication information with higher popularity to each object according to watching popularity of a live broadcast room.
However, the live broadcast contents preferred by different objects are different, and the interest areas of all the objects cannot be covered only by adopting the live broadcast indication information recommendation method, so that the recommendation accuracy is reduced.
In view of this, the present application provides a new live indication information recommendation method, apparatus, device, and storage medium. In the method, a target virtual role of which the association degree with a target object meets a preset condition is obtained based on historical virtual service data associated with the target object in a set historical time period; and then acquiring a first amount of target live broadcast indication information which accords with the setting from the live broadcast platform based on the matching degree between each live broadcast indication information and the target virtual role in the live broadcast platform, and pushing the first amount of target live broadcast indication information to the target object. The target virtual role is a virtual role preferred by the target object in a historical time period, if live broadcast indication information of live broadcast using the target virtual role is pushed to the target object, the interest plane of the target object can be effectively hit, the recommendation accuracy rate is greatly improved, and the problem of low recommendation accuracy rate of a recommendation method provided by the related technology is solved.
The preferred embodiments of the present application will be described below with reference to the accompanying drawings of the specification, it should be understood that the preferred embodiments described herein are merely for illustrating and explaining the present application, and are not intended to limit the present application, and that the embodiments and features of the embodiments in the present application may be combined with each other without conflict.
Fig. 1a is a schematic view of an application scenario in the embodiment of the present application. The application scenario diagram includes two physical end devices 110 and one server 130.
An application operation interface 120 is presented on the physical terminal device 110, and a game player logs in a corresponding game platform through a guiding instruction of the application operation interface. In the game platform shown in fig. 1b, at least a game fighting area, a live broadcast platform and a game setting area of a game player are included, and after the game player enters the live broadcast platform, the game player can enter a corresponding live broadcast room to watch live broadcast of the game by clicking any live broadcast indication information in the right information display position. The physical terminal device 110 in this embodiment of the application is an electronic device used by a user, and the electronic device may be a personal computer, a mobile phone, a tablet computer, a notebook computer, or other computer devices that have certain streaming media playing capability and information interaction capability.
Each physical end device 110 communicates with the server 130 over a communication network. In an alternative embodiment, the communication network is any one of a wired network and a wireless network, and therefore, each physical terminal device 110 may directly establish a communication connection with the server 130 through the wired network or indirectly establish a communication connection with the server 130 through the wireless network, and the application is not limited herein.
The server 130 may be an independent physical server, a server 130 cluster or a distributed system formed by a plurality of physical servers, or a cloud server 130 providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a Content Delivery Network (CDN), big data, and an artificial intelligence platform, and the application is not limited herein.
The server 130 in the embodiment of the present application may obtain a target virtual role whose association degree with the target object meets a preset condition based on historical virtual service data associated with the target object in a set historical time period, and then obtain a plurality of live broadcast indication information matched with the target virtual role in a live broadcast platform, where the live broadcast indication information at least includes a live broadcast object, a live broadcast title, and a live broadcast content watching popularity. The server 130 pushes the obtained multiple live broadcast instruction information to the physical terminal device 110, and the game player checks the multiple live broadcast instruction information through the application operation interface 120, and can enter a corresponding live broadcast room to watch live broadcast content through gesture operations such as clicking the live broadcast instruction information.
In an optional implementation manner, referring to a flowchart shown in fig. 2a, a process of implementing the live broadcast indication information recommendation method provided in the embodiment of the present application is described.
S201: the server obtains historical virtual service data associated with the target object in a set historical time period.
The server acquires account information of a game player and acquires multi-game match data of the game player in a recent period of time based on the account information.
S202: and the server obtains a target virtual role of which the association degree with the target object meets a preset condition based on the historical virtual service data.
In each game play, a game player selects one virtual character from all virtual characters provided by the game platform as a fighting character of the game, so that the server can determine the times of using each preset virtual character by the target object in a historical time period based on historical virtual service data, and uses the virtual character corresponding to the time exceeding a set threshold value as the target virtual character of which the association degree with the target object meets a preset condition.
Suppose that the server obtains 200 game play data of the game player in the last period of time, counts the number of times that each virtual character is used by the game player in the last period of time, and arranges the times in sequence from high to low to form an interface schematic diagram of the common virtual character of the game player as shown in fig. 2 b.
S203: the server acquires target live broadcast indication information which accords with a set first quantity from the live broadcast platform based on the matching degree between each live broadcast indication information and the target virtual role in the live broadcast platform.
Because the screen size of the physical terminal equipment is limited, the set first number of information display positions can be provided on the live broadcast interface. In order to display live broadcast indication information which best accords with the interest areas of game players on a live broadcast interface, the server sequentially traverses each obtained target virtual character until target live broadcast indication information which accords with a first quantity is obtained from a live broadcast platform.
The server executes the following operations every time the server traverses a target virtual role i:
(1) and if at least one live broadcast indication message matched with the target virtual role i exists in the live broadcast platform and the second quantity corresponding to the at least one live broadcast indication message exceeds the first quantity, obtaining the target live broadcast indication message according with the first quantity from the at least one live broadcast indication message.
Taking the target virtual character a corresponding to the maximum value of the number of times of use as an example, assuming that the first number is set as 6 information display positions, 8 live broadcast rooms for live broadcast of the game by using the target virtual character a exist in the live broadcast platform, and live broadcast indication information corresponding to the 8 live broadcast rooms is enough to fill up the 6 information display positions, so that the server does not traverse the next target virtual character, but selects live broadcast indication information corresponding to a live broadcast room 6 before the live broadcast content watching hotness ranking from the 8 live broadcast rooms, and pushes the 6 live broadcast indication information to the game player on a live broadcast interface, thereby generating a live broadcast interface as shown in fig. 2 c.
(2) And if at least one live broadcast indication information matched with the target virtual role i exists in the live broadcast platform and the second quantity corresponding to the at least one live broadcast indication information is less than the first quantity, determining the at least one live broadcast indication information as the target live broadcast indication information and continuously traversing the next target virtual role to obtain target live broadcast indication information according with a third quantity, wherein the third quantity is the difference between the first quantity and the second quantity.
Taking the target virtual character a corresponding to the maximum number of times of use as an example, assume that the first number is 6 information display positions, and there are only 2 live broadcast rooms for live broadcast of the game using the target virtual character a in the live broadcast platform, but the live broadcast indication information corresponding to the 2 live broadcast rooms cannot completely fill up the 6 information display positions.
Therefore, on one hand, the server needs to add 2 live broadcast indication information associated with the target virtual character a to the information display position of the live broadcast interface, and on the other hand, the server needs to traverse the next target virtual character b, if the number of live broadcast rooms for playing live broadcast by using the target virtual character b in the live broadcast platform exceeds 4, the server executes the step (1), and the live broadcast indication information associated with the target virtual character b and corresponding to the live broadcast room with the live broadcast content watching hotness ranking of 4 is added to the rest information display positions;
if the number of live broadcast rooms for playing the game live broadcast by using the target virtual character b in the live broadcast platform is less than 4, the server executes the step (2), and continuously traverses the next target virtual character c while adding the live broadcast indication information associated with the target virtual character b to the information display position until the server obtains the live broadcast indication information capable of filling 6 information display positions. The server pushes the 6 live indication information to the game player on the live interface, and generates a live interface as shown in fig. 2 d.
(3) And if the live broadcast indication information matched with the target virtual role i does not exist in the live broadcast platform, continuously traversing the next target virtual role to obtain the target live broadcast indication information according with the first quantity.
Taking the target virtual character a corresponding to the maximum number of times of use as an example, assuming that the first number is set to 6 information display bits, and there is no live broadcast room in the live broadcast platform where the target virtual character a is being used for live broadcast of the game, the server will continue to traverse the next target virtual character b.
If the number of live broadcast rooms for playing the game live broadcast by using the target virtual character b in the live broadcast platform exceeds 6, the server executes the step (1), and live broadcast indication information which is associated with the target virtual character b and corresponds to the live broadcast room 6 before the live broadcast content watching popularity ranking is added into 6 information display positions;
if the number of live broadcast rooms for performing game live broadcast by using the target virtual character b in the live broadcast platform is less than 6, the server executes the step (2), and continuously traverses the next target virtual character c while adding live broadcast indication information associated with the target virtual character b to the information display position until the server obtains live broadcast indication information capable of filling 6 information display positions;
and (3) if a live broadcast room for playing the game live broadcast by using the target virtual character b does not exist in the live broadcast platform, the server continuously traverses the next target virtual character c until the server obtains live broadcast indication information capable of filling 6 information display positions. The server pushes the 6 live indication information to the game player on the live interface, and generates a live interface as shown in fig. 2 e.
Wherein, the server determines a live broadcast indication information j to match with the target virtual role by the following method, and the process is as shown in fig. 2 f:
s2031: and the server determines the virtual role associated with the live broadcast indication information j based on the identification information of the live broadcast object associated with the live broadcast indication information j.
Optionally, when step 2031 is executed, the server obtains current virtual service data of the live object based on the identification information of the live object associated with the live indication information j; and the server analyzes the current virtual service data of the live broadcast object, acquires the virtual role currently used by the live broadcast object, and takes the virtual role currently used by the live broadcast object as the virtual role associated with the live broadcast indication information j.
Before starting the live game broadcast, the game anchor needs to perform binding operation between the game account and the live broadcast room, so that the server can acquire game play-registering data of the live broadcast of the game anchor based on account information of the game anchor, and further determine a virtual role used by the game anchor in the live broadcast of the game anchor based on the game play-registering data of the current field.
S2032: and if the virtual role associated with the live broadcast indication information j is the same as the target virtual role, the server judges that the live broadcast indication information j is matched with the target virtual role.
A large number of game anchor broadcasts play live games on a live broadcast platform, in order to improve retrieval efficiency, a server divides live broadcast rooms using the same virtual character into one type, and then sorts a plurality of live broadcast rooms in various live broadcast lists according to the watching popularity of live broadcast contents. Therefore, when the server traverses the target virtual character i, whether live broadcast rooms for game live broadcast by using the target virtual character i and the number of the live broadcast rooms matched with the target virtual character i exist in the live broadcast platform or not can be determined in the shortest time, and corresponding live broadcast indication information can be acquired at the highest speed.
S204: and the server pushes the target live broadcast indication information meeting the first quantity to the target object.
The server adds the target live broadcast indication information which accords with the first quantity to a plurality of preset information display positions on a live broadcast interface, and then pushes the live broadcast interface containing the target live broadcast indication information to game players. According to the embodiment of the application, an individualized live broadcast indication information display list is generated according to the matching degree of each live broadcast indication information and the target virtual character preferred by a game player in a historical time period. Compared with the recommendation method provided in the related art, the generated live broadcast indication information display list has higher probability of hitting the game player interest plane by adopting the recommendation method provided by the embodiment of the application, and the recommendation accuracy is greatly improved so as to solve the problem of low recommendation accuracy of the recommendation method provided in the related art.
In another optional implementation manner, the server acquires account information of a game player, and acquires game match data of a current game of the game player based on the account information; the server determines the current game scene of the game player based on the game match data of the current scene. The server obtains live broadcast indication information matched with the target virtual character used in the current game scene from the live broadcast platform, and determines whether live broadcast indication information j is matched with the target virtual character, which has been described in the foregoing steps 2031 to 2032 and is not described herein again. Finally, the server obtains the target live broadcast indication information meeting the first quantity, and pushes the target live broadcast indication information to the game player, and the specific pushing operation is also described in the foregoing step 204, and is not described herein again.
In another optional implementation manner, besides the method for acquiring the target live broadcast indication information matched with the target virtual character commonly used by the game player described above, the embodiment of the present application further provides another two recommendation methods, one is to select live broadcast indication information meeting the operation policy in the live broadcast platform, and the other is to select live broadcast indication information with the live broadcast content watching popularity ranking higher in the live broadcast platform.
Specifically, after target live broadcast instruction information meeting a set first number is acquired, as shown in a flow diagram of fig. 3a, the method pushes a plurality of live broadcast instruction information acquired based on three recommendation methods to a game player in the following manner:
s301: and the server sorts all live broadcast indication information in the live broadcast platform according to the set first sorting priority, and obtains M live broadcast indication information before the ranking.
According to an operation strategy formulated in advance, corresponding first sequencing priorities are set for all live broadcast indication information in a live broadcast platform, all live broadcast indication information is sequenced from high to low according to the sequence of the first sequencing priorities, and M live broadcast indication information with the top ranking are obtained.
The operation strategy is generally a strategy designated for promoting important activities such as electric competition, and the game players generally pay more attention to the important activities of the game platform, so that a plurality of live broadcast indication information conforming to the operation strategy is pushed to the game players, the probability of hitting the interest surfaces of the game players can be increased, and the recommendation accuracy rate is improved.
S302: the server obtains live broadcast indication information of N live broadcast content watching popularity ranks in the live broadcast platform.
Generally speaking, the content which is interested by the game player may also be live broadcast in N live broadcast rooms with the top watching popularity of the live broadcast content, so that the live broadcast indication information corresponding to the N live broadcast rooms with the top watching popularity of the live broadcast content is pushed to the game player, the probability of hitting the interest surface of the game player can be increased, and the recommendation accuracy is improved.
S303: the server pushes a first amount of target live broadcast indication information, the first M live broadcast indication information and the first N live broadcast indication information to a target object; the first quantity of target indication information, the first M live broadcast indication information and the first N live broadcast indication information are different live broadcast indication information.
Optionally, in step 303, the server ranks, according to the set second ranking priority, the first number of target live broadcast indication information, the top M number of live broadcast indication information, and the top N number of live broadcast indication information to obtain a target live broadcast indication information set, and then pushes the target live broadcast indication information set to the target object.
For convenience of description, a list containing target live broadcast indication information conforming to a first number obtained based on target virtual characters commonly used by game players is referred to as a target live broadcast indication information list a; a list containing the first M live broadcast indication information obtained based on the operation strategy is called a target live broadcast indication information list B; a list containing live broadcast indication information ranked N top in live broadcast content viewing popularity is referred to as a target live broadcast indication information list C.
According to the second sorting priority, the following sorting results may occur: 1) a target live broadcast indication information list A, a target live broadcast indication information list B and a target live broadcast indication information list C; 2) a target live broadcast indication information list B, a target live broadcast indication information list A and a target live broadcast indication information list C; 3) a target live broadcast indication information list A, a target live broadcast indication information list C and a target live broadcast indication information list B.
Because the screen size of the physical terminal equipment is limited, a certain number of information display positions can be provided on the live broadcast interface. In order to display live broadcast indication information which best accords with interest areas of game players on a live broadcast interface, the embodiment of the application provides the following two display methods:
one is to sequentially display a plurality of live broadcast indication information contained in each target live broadcast indication information list. Taking the sorting result 1) as an example, the server adds a plurality of live broadcast indication information contained in each target live broadcast indication information list to the information display positions of the live broadcast interface in sequence, and then pushes the live broadcast interface shown in fig. 3b to the game player. And the game player sequentially checks each live broadcast indication information in the target live broadcast indication information list A, checks each live broadcast indication information in the target live broadcast indication information list B and finally checks the live broadcast indication information in the target live broadcast indication information list C by sliding the information display page.
Generally speaking, the probability of the live recommendation information ranked in the list being clicked and viewed by the game player is low, and therefore, in order to push the live indication information in which the game player is most interested, another display method is to add the live indication information ranked at the top in each target live indication information list to the information display positions of the live interface in sequence, and then push the live interface as shown in fig. 3c to the game player. At this time, the game player can acquire all pushed live broadcast indication information without sliding a page.
However, in the second display method, in a part of the target live broadcast indication information list, there may be a case where live broadcast indication information meeting the requirement is not acquired or the number of acquired live broadcast indication information is small, and in any case, the vacant position needs to be filled with next-order live broadcast indication information.
For example, taking the sorting result 2) as an example, it is assumed that the target live broadcast indication information list B corresponds to 2 information display bits, the target live broadcast indication information list a corresponds to 2 information display bits, and the target live broadcast indication information list C corresponds to 2 information display bits.
If the server does not acquire live broadcast indication information conforming to the operation strategy, so that the information of a target live broadcast indication information list B is lost, the server acquires 2 live broadcast indication information matched with the most common target virtual character of the game player in the target live broadcast indication information list A and adds the live broadcast indication information into 2 information display positions corresponding to the target live broadcast indication information list B; the server acquires 2 live broadcast indication information matched with a target virtual character which is frequently used by a game player in a target live broadcast indication information list A, and adds the live broadcast indication information to 2 information display positions corresponding to the target live broadcast indication information list A; and finally, the server acquires live broadcast indication information of which the live broadcast content watching popularity is ranked 2 in the target live broadcast indication information list C, adds the live broadcast indication information to 2 information display positions corresponding to the target live broadcast indication information list C, and acquires a live broadcast interface shown in the figure 3 d.
For another example, taking the sorting result 2) as an example, it is assumed that the target live broadcast indication information list B corresponds to 2 information display bits, the target live broadcast indication information list a corresponds to 2 information display bits, and the target live broadcast indication information list C corresponds to 2 information display bits.
If the server only acquires 1 live broadcast indication information which accords with the operation strategy, the server acquires 1 live broadcast indication information which is matched with the most common target virtual character of the game player in the target live broadcast indication information list A, and adds the two live broadcast indication information into 2 information display positions corresponding to the target live broadcast indication information list B; the server acquires 2 live broadcast indication information matched with the next commonly used target virtual character of the game player in the target live broadcast indication information list A and adds the live broadcast indication information to 2 information display positions corresponding to the target live broadcast indication information list A; and finally, the server acquires live broadcast indication information of which the live broadcast content watching popularity is ranked 2 in the target live broadcast indication information list C, adds the live broadcast indication information to 2 information display positions corresponding to the target live broadcast indication information list C, and acquires a live broadcast interface shown in the figure 3 e.
No matter which sort result is based on which live broadcast interface is generated, live broadcast indication information presented on the live broadcast interface is different. Taking the sorting result 1) as an example, if the target live broadcast indication information list a and the target live broadcast indication information list B both contain live broadcast indication information a, the live broadcast indication information a in the target live broadcast indication information list B is discarded, the next live broadcast indication information B in the target live broadcast indication information list B is selected in the rank, and the live broadcast indication information B is added to the information display position.
In addition to showing live indication information on the live interface, live indication information matching with a target virtual character commonly used by a game player or live indication information with a top ranking of live content watching popularity may be shown on the game guide interface of the game player as shown in fig. 3 f.
In another optional implementation manner, the server obtains live broadcast indication information matched with a target virtual character used in a current game scene, obtains live broadcast indication information conforming to an operation policy, and live broadcast indication information with a live broadcast content watching hotness ranking higher than the live broadcast content watching hotness ranking, and then, the server may also use the display method provided by the third implementation manner to display the obtained three types of live broadcast indication information in a live broadcast interface. Since the display method has been described in the foregoing, it is not described herein again.
The same inventive concept as that of the method embodiment is based on, and the embodiment of the application also provides a structural schematic diagram of a live broadcast indication information recommendation device. As shown in fig. 4, the apparatus 400 may include:
a processing unit 401, configured to obtain historical virtual service data associated with a target object in a set historical time period;
acquiring a target virtual role of which the association degree with the target object meets a preset condition based on the historical virtual service data;
a first recommending unit 402, configured to obtain, from a live broadcast platform, target live broadcast indication information in a first number that meets a setting based on a matching degree between each live broadcast indication information in the live broadcast platform and the target virtual character;
and pushing the target live broadcast indication information meeting the first quantity to the target object.
Optionally, the processing unit 401 is configured to:
determining the times of using preset virtual roles by the target object in the historical time period based on the historical virtual service data;
and taking the virtual role corresponding to the time exceeding the set threshold as the target virtual role of which the association degree with the target object meets the preset condition.
Optionally, the first recommending unit 402 is configured to:
sequentially traversing each target virtual role until target live broadcast indication information meeting the first quantity is obtained from the live broadcast platform;
wherein, every time a target virtual role is traversed, the following operations are executed:
if at least one live broadcast indication message matched with the target virtual role exists in the live broadcast platform and the second quantity corresponding to the at least one live broadcast indication message exceeds the first quantity, obtaining target live broadcast indication messages according with the first quantity from the at least one live broadcast indication message;
if at least one live broadcast indication message matched with the target virtual role exists in the live broadcast platform and the second quantity corresponding to the at least one live broadcast indication message is less than the first quantity, determining the at least one live broadcast indication message as the target live broadcast indication message and continuously traversing the next target virtual role to obtain target live broadcast indication messages according with a third quantity, wherein the third quantity is the difference between the first quantity and the second quantity;
and if the live broadcast indication information matched with the target virtual role does not exist in the live broadcast platform, continuously traversing the next target virtual role to obtain the target live broadcast indication information in accordance with the first quantity.
Optionally, the first recommending unit 402 determines a live broadcast instruction information to match the target virtual character by:
determining a virtual role associated with the live broadcast indication information based on the identification information of the live broadcast object associated with the live broadcast indication information;
and if the virtual role associated with the live broadcast indication information is the same as the target virtual role, judging that the live broadcast indication information is matched with the target virtual role.
Optionally, the first recommending unit 402 is configured to:
acquiring current virtual service data of a live broadcast object based on identification information of the live broadcast object associated with the live broadcast indication information;
analyzing the current virtual service data of the live broadcast object, obtaining the virtual role currently used by the live broadcast object, and using the virtual role currently used by the live broadcast object as the virtual role associated with the live broadcast indication information.
Optionally, after obtaining the target live broadcast indication information meeting the set first number, the apparatus further includes a second recommending unit 403, where the second recommending unit 403 is configured to:
sequencing all live broadcast indication information in the live broadcast platform according to a set first sequencing priority, and acquiring live broadcast indication information of M top ranks; and the number of the first and second groups,
acquiring live broadcast indication information of N live broadcast content watching popularity ranks in the live broadcast platform;
pushing the first number of target live broadcast indication information, the first M number of live broadcast indication information and the first N number of live broadcast indication information to the target object; the first number of target live broadcast indication information, the first M number of live broadcast indication information and the first N number of live broadcast indication information are different live broadcast indication information.
Optionally, the second recommending unit 403 is configured to:
according to a set second sorting priority, sorting the first quantity of target live broadcast indication information, the first M live broadcast indication information and the first N live broadcast indication information to obtain a target live broadcast indication information set;
and pushing the target live broadcast indication information set to the target object.
For convenience of description, the above parts are separately described as modules (or units) according to functional division. Of course, the functionality of the various modules (or units) may be implemented in the same one or more pieces of software or hardware when implementing the present application.
Having described the live indication information recommendation method and apparatus according to an exemplary embodiment of the present application, a computer device according to another exemplary embodiment of the present application is described next.
As will be appreciated by one skilled in the art, aspects of the present application may be embodied as a system, method or program product. Accordingly, various aspects of the present application may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
Based on the same inventive concept as the method embodiment described above, a computer device is also provided in the embodiment of the present application, and referring to fig. 5, the computer device 800 may at least include a processor 501 and a memory 502. The memory 502 stores program codes, and when the program codes are executed by the processor 501, the processor 501 is enabled to execute the steps of any one of the live broadcast instruction information recommendation methods.
In some possible implementations, a computing device according to the present application may include at least one processor, and at least one memory. The memory stores program code, and when the program code is executed by the processor, the processor executes the steps of the live broadcast indication information recommendation method according to the various exemplary embodiments of the present application described above in the specification. For example, a processor may perform the steps as shown in fig. 2 a.
A computing device 600 according to this embodiment of the present application is described below with reference to fig. 6. The computing device 600 of fig. 6 is only one example and should not be used to limit the scope of use and functionality of embodiments of the present application.
As shown in fig. 6, computing device 600 is embodied in the form of a general purpose computing device. Components of computing device 600 may include, but are not limited to: the at least one processing unit 601, the at least one memory unit 602, and a bus 603 that connects the various system components (including the memory unit 602 and the processing unit 601).
Bus 603 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, a processor, or a local bus using any of a variety of bus architectures.
The storage unit 602 may include readable media in the form of volatile memory, such as Random Access Memory (RAM)6021 and/or cache memory unit 6022, and may further include Read Only Memory (ROM) 6023.
The memory unit 602 may also include a program/utility 6025 having a set (at least one) of program modules 6024, such program modules 6024 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The computing apparatus 600 may also communicate with one or more external devices 604 (e.g., keyboard, pointing device, etc.), with one or more devices that enable a user to interact with the computing apparatus 600, and/or with any devices (e.g., router, modem, etc.) that enable the computing apparatus 600 to communicate with one or more other computing apparatuses. Such communication may occur via input/output (I/O) interfaces 605. Moreover, the computing device 600 may also communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via the network adapter 606. As shown, the network adapter 606 communicates with the other modules for the computing device 600 over the bus 603. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with computing device 600, including but not limited to: microcode, device drivers, redundant processors, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
On the basis of the same inventive concept as the above method embodiments, various aspects of the live indication information recommendation method provided by the present application may also be implemented in the form of a program product, which includes program code for causing a computer device to execute the steps in the live indication information recommendation method according to various exemplary embodiments of the present application described above in this specification when the program product runs on the computer device, for example, an electronic device may execute the steps shown in fig. 2 a.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
While the preferred embodiments of the present application have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all alterations and modifications as fall within the scope of the application.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.
Claims (15)
1. A live broadcast indication information recommendation method is characterized by comprising the following steps:
obtaining historical virtual service data associated with a target object in a set historical time period;
acquiring a target virtual role of which the association degree with the target object meets a preset condition based on the historical virtual service data;
acquiring target live broadcast indication information which accords with a set first quantity from a live broadcast platform based on the matching degree between each live broadcast indication information in the live broadcast platform and the target virtual role;
and pushing the target live broadcast indication information meeting the first quantity to the target object.
2. The method of claim 1, wherein the obtaining of the target virtual role with the association degree with the target object meeting a preset condition based on the historical virtual service data comprises:
determining the times of using preset virtual roles by the target object in the historical time period based on the historical virtual service data;
and taking the virtual role corresponding to the time exceeding the set threshold as the target virtual role of which the association degree with the target object meets the preset condition.
3. The method as claimed in claim 1, wherein the obtaining of a first number of target live broadcast indication information from the live broadcast platform based on a matching degree between each live broadcast indication information in the live broadcast platform and the target virtual character comprises:
sequentially traversing each target virtual role until target live broadcast indication information meeting the first quantity is obtained from the live broadcast platform;
wherein, every time a target virtual role is traversed, the following operations are executed:
if at least one live broadcast indication message matched with the target virtual role exists in the live broadcast platform and the second quantity corresponding to the at least one live broadcast indication message exceeds the first quantity, obtaining target live broadcast indication messages according with the first quantity from the at least one live broadcast indication message;
if at least one live broadcast indication message matched with the target virtual role exists in the live broadcast platform and the second quantity corresponding to the at least one live broadcast indication message is less than the first quantity, determining the at least one live broadcast indication message as the target live broadcast indication message and continuously traversing the next target virtual role to obtain target live broadcast indication messages according with a third quantity, wherein the third quantity is the difference between the first quantity and the second quantity;
and if the live broadcast indication information matched with the target virtual role does not exist in the live broadcast platform, continuously traversing the next target virtual role to obtain the target live broadcast indication information in accordance with the first quantity.
4. The method of claim 3, wherein a live indication is determined to match the target avatar by:
determining a virtual role associated with the live broadcast indication information based on the identification information of the live broadcast object associated with the live broadcast indication information;
and if the virtual role associated with the live broadcast indication information is the same as the target virtual role, judging that the live broadcast indication information is matched with the target virtual role.
5. The method as claimed in claim 4, wherein the determining the virtual role associated with the one live indication information based on the identification information of the live object associated with the one live indication information comprises:
acquiring current virtual service data of a live broadcast object based on identification information of the live broadcast object associated with the live broadcast indication information;
analyzing the current virtual service data of the live broadcast object, obtaining the virtual role currently used by the live broadcast object, and using the virtual role currently used by the live broadcast object as the virtual role associated with the live broadcast indication information.
6. The method according to any one of claims 1 to 5, wherein after obtaining the target live indication information meeting the set first number, the method further comprises:
sequencing all live broadcast indication information in the live broadcast platform according to a set first sequencing priority, and acquiring live broadcast indication information of M top ranks; and the number of the first and second groups,
acquiring live broadcast indication information of N live broadcast content watching popularity ranks in the live broadcast platform;
pushing the first number of target live broadcast indication information, the first M number of live broadcast indication information and the first N number of live broadcast indication information to the target object; the first number of target live broadcast indication information, the first M number of live broadcast indication information and the first N number of live broadcast indication information are different live broadcast indication information.
7. The method of claim 6, wherein said pushing the first number of target live indication information, the first M live indication information, and the first N live indication information to the target object comprises:
according to a set second sorting priority, sorting the first quantity of target live broadcast indication information, the first M live broadcast indication information and the first N live broadcast indication information to obtain a target live broadcast indication information set;
and pushing the target live broadcast indication information set to the target object.
8. A live broadcast indication information recommendation device is characterized by comprising:
the processing unit is used for acquiring historical virtual service data associated with the target object in a set historical time period;
acquiring a target virtual role of which the association degree with the target object meets a preset condition based on the historical virtual service data;
the first recommending unit is used for acquiring target live broadcast indicating information which accords with a set first quantity from the live broadcast platform based on the matching degree between each live broadcast indicating information in the live broadcast platform and the target virtual role;
and pushing the target live broadcast indication information meeting the first quantity to the target object.
9. The apparatus as defined in claim 8, wherein the processing unit is to:
determining the times of using preset virtual roles by the target object in the historical time period based on the historical virtual service data;
and taking the virtual role corresponding to the time exceeding the set threshold as the target virtual role of which the association degree with the target object meets the preset condition.
10. The apparatus of claim 8, wherein the first recommending unit is configured to:
sequentially traversing each target virtual role until target live broadcast indication information meeting the first quantity is obtained from the live broadcast platform;
wherein, every time a target virtual role is traversed, the following operations are executed:
if at least one live broadcast indication message matched with the target virtual role exists in the live broadcast platform and the second quantity corresponding to the at least one live broadcast indication message exceeds the first quantity, obtaining target live broadcast indication messages according with the first quantity from the at least one live broadcast indication message;
if at least one live broadcast indication message matched with the target virtual role exists in the live broadcast platform and the second quantity corresponding to the at least one live broadcast indication message is less than the first quantity, determining the at least one live broadcast indication message as the target live broadcast indication message and continuously traversing the next target virtual role to obtain target live broadcast indication messages according with a third quantity, wherein the third quantity is the difference between the first quantity and the second quantity;
and if the live broadcast indication information matched with the target virtual role does not exist in the live broadcast platform, continuously traversing the next target virtual role to obtain the target live broadcast indication information in accordance with the first quantity.
11. The apparatus of claim 10, wherein the first recommending unit determines a live indication information to match the target virtual character by:
determining a virtual role associated with the live broadcast indication information based on the identification information of the live broadcast object associated with the live broadcast indication information;
and if the virtual role associated with the live broadcast indication information is the same as the target virtual role, judging that the live broadcast indication information is matched with the target virtual role.
12. The apparatus of claim 11, wherein the first recommending unit is configured to:
acquiring current virtual service data of a live broadcast object based on identification information of the live broadcast object associated with the live broadcast indication information;
analyzing the current virtual service data of the live broadcast object, obtaining the virtual role currently used by the live broadcast object, and using the virtual role currently used by the live broadcast object as the virtual role associated with the live broadcast indication information.
13. The apparatus according to any one of claims 8 to 12, further comprising a second recommending unit, after obtaining the target live broadcast indication information meeting the set first number, the second recommending unit being configured to:
sequencing all live broadcast indication information in the live broadcast platform according to a set first sequencing priority, and acquiring live broadcast indication information of M top ranks; and the number of the first and second groups,
acquiring live broadcast indication information of N live broadcast content watching popularity ranks in the live broadcast platform;
pushing the first number of target live broadcast indication information, the first M number of live broadcast indication information and the first N number of live broadcast indication information to the target object; the first number of target live broadcast indication information, the first M number of live broadcast indication information and the first N number of live broadcast indication information are different live broadcast indication information.
14. A computer device comprising a processor and a memory, wherein the memory stores program code which, when executed by the processor, causes the processor to perform the steps of the method of any of claims 1 to 7.
15. A computer-readable storage medium, characterized in that it comprises program code for causing a focusing device to carry out the steps of the method according to any one of claims 1 to 7, when the program product is run on the focusing device.
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114040253A (en) * | 2021-11-04 | 2022-02-11 | 广州博冠信息科技有限公司 | Live broadcast display method and device, storage medium and electronic equipment |
| CN114257827A (en) * | 2021-12-14 | 2022-03-29 | 网易（杭州）网络有限公司 | Game live broadcast room display method, device, equipment and storage medium |
| CN114286161A (en) * | 2021-11-24 | 2022-04-05 | 腾讯科技（深圳）有限公司 | Method, device, equipment, medium and program product for recommending articles during live broadcast of events |
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2021
- 2021-07-02 CN CN202110749190.7A patent/CN113440864A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114040253A (en) * | 2021-11-04 | 2022-02-11 | 广州博冠信息科技有限公司 | Live broadcast display method and device, storage medium and electronic equipment |
| CN114286161A (en) * | 2021-11-24 | 2022-04-05 | 腾讯科技（深圳）有限公司 | Method, device, equipment, medium and program product for recommending articles during live broadcast of events |
| CN114286161B (en) * | 2021-11-24 | 2023-05-02 | 腾讯科技（深圳）有限公司 | Method, device, equipment and storage medium for recommending articles during live event |
| CN114257827A (en) * | 2021-12-14 | 2022-03-29 | 网易（杭州）网络有限公司 | Game live broadcast room display method, device, equipment and storage medium |
| CN114257827B (en) * | 2021-12-14 | 2024-02-23 | 网易（杭州）网络有限公司 | Game live broadcast room display method, device, equipment and storage medium |
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