CN105657069B - A kind of information push method and device - Google Patents

A kind of information push method and device Download PDF

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Publication number
CN105657069B
CN105657069B CN201610188174.4A CN201610188174A CN105657069B CN 105657069 B CN105657069 B CN 105657069B CN 201610188174 A CN201610188174 A CN 201610188174A CN 105657069 B CN105657069 B CN 105657069B
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Prior art keywords
message
push
application
application message
content object
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CN105657069A (en
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马勤龙
杨民善
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The embodiment of the invention discloses a kind of information push methods, which comprises receives the message request that applications client is sent, the message request carries the user information of the applications client;At least two different application messages of the same content object of carrying but message content pushed according to the determining needs of the message request to the applications client;The push feedback information of at least two application message is obtained respectively, and the push feedback information includes the push clicking rate of application message;Target application message is determined at least two application messages for carrying the content object according to the push feedback information;The target application message is pushed to the applications client.The embodiment of the invention also discloses a kind of message driving means.Using the present invention, the click conversion ratio of application message can be effectively improved.

Description

A kind of information push method and device
Technical field
The present invention relates to a kind of Internet technical field more particularly to a kind of information push methods and device.
Background technique
With the rapid development of development of Mobile Internet technology, after the applications client run on mobile terminal often receives The application message of platform push.In the prior art, using backstage after the message request for receiving applications client submission, according to visitor The user information and current time at family end are hit to target application message, are disappeared to issue the target application to applications client Breath.
The defect of existing message push mode is, in a period of time for a content object (as recommended application Link, news links, downloading resource link etc.) only one application message, it can be pushed to all matched users using backstage The application message, if the Edition Contains of the application message it is bad (as it is not attractive enough or can not find link entrance), user click Rate can be very low, at this moment adjusts the push strategy of application message in time without good method using backstage, influences prompting message reality The efficiency that border reaches, it is not intended to which adopted application message is actually also easy to will cause user's harassing and wrecking.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of information push method and device, application message can be effectively improved Click conversion ratio.
In order to solve the above-mentioned technical problem, the embodiment of the invention provides a kind of information push methods, which comprises
The message request that applications client is sent is received, the message request carries user's letter of the applications client Breath;
The same content object of carrying for needing to push to the applications client but message are determined according to the message request At least two different application messages of content;
The push feedback information of at least two application message is obtained respectively, and the push feedback information includes that application disappears The push clicking rate of breath;
Mesh is determined at least two application messages for carrying the content object according to the push feedback information Mark application message;
The target application message is pushed to the applications client.
Optionally, the push feedback information further includes the push times of application message;
It is described true at least two application messages for carrying the content object according to the push feedback information The application message that sets the goal includes:
If the push times summation for carrying the content object but different at least two application messages of message content does not reach To default push times threshold value, then determine that target is answered at random at least two application messages for carrying the content object Use message;
If the push times summation for carrying the content object but different at least two application messages of message content reaches Default push times threshold value, then according to the push clicking rate at least two application messages for carrying the content object Middle determining target application message.
Optionally, before the push feedback information for obtaining at least two application message respectively further include:
Determine the application message for not pushing the carrying content object to the applications client.
Optionally, the method also includes:
The push clicking rate of the application message is obtained according to click behavior number/exposure behavior number of application message.
Optionally, after the target application message to applications client push further include:
Receive and record the click behavior or exposure behavior for application message that the applications client reports.
Optionally, the method also includes:
The click behavior or exposure behavior for application message reported according to applications client, periodically updates the application and disappears The push feedback information of breath.
Correspondingly, the embodiment of the invention also provides a kind of message driving means, the message driving means includes:
Message request receiving module, for receiving the message request of applications client transmission, the message request carries institute State the user information of applications client;
Application message matching module needs to take to what the applications client pushed for being determined according to the message request With same content object but different at least two application messages of message content;
Feedback information obtains module, described for obtaining the push feedback information of at least two application message respectively Push feedback information includes the push clicking rate of application message;
Application message determining module, for carrying the content object at least described according to the push feedback information Target application message is determined in two application messages;
Message pushing module, for pushing the target application message to the applications client.
Optionally, the push feedback information further includes the push times of application message;
The application message determining module includes:
Push times judging unit, for judging to carry the content object but different at least two applications of message content Whether the push times summation of message reaches default push times threshold value;
First determination unit, for when carrying the content object but different at least two application messages of message content When push times summation not up to presets push times threshold value, at least two application messages for carrying the content object In at random determine target application message;
Second determination unit, for when carrying the content object but different at least two application messages of message content When push times summation reaches default push times threshold value, according to the push clicking rate in the carrying content object Target application message is determined at least two application messages.
Optionally, the message driving means further include:
Anti- molality block, the application for judging whether not push the carrying content object to the applications client Message, if the feedback information is then notified to obtain the push feedback letter that module obtains at least two application message respectively Breath.
Optionally, the feedback information obtains module and is also used to:
The push clicking rate of the application message is obtained according to click behavior number/exposure behavior number of application message.
Optionally, the message driving means further include:
Push feedback obtains module, the click for application message reported for receiving and recording the applications client Behavior or exposure behavior.
Optionally, the feedback information obtains module and is also used to:
The click behavior or exposure behavior for application message reported according to applications client, periodically updates the application and disappears The push feedback information of breath.
To which the message driving means in the embodiment of the present invention realizes the push feedback information dynamic according to application message Selection push the highest message content of clicking rate application message, so as to user is most interested in message content push To user, the click conversion ratio of application message is effectively improved, reduces application message to adverse effect caused by user.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with It obtains other drawings based on these drawings.
Fig. 1 is the flow diagram of one of embodiment of the present invention information push method;
Fig. 2 is the flow diagram of the information push method in another embodiment of the present invention;
Fig. 3 is the structural schematic diagram of one of embodiment of the present invention message driving means;
Fig. 4 is the structural schematic diagram of application message determining module in the embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other Embodiment shall fall within the protection scope of the present invention.
Information push method and device in the embodiment of the present invention can realize by the background server of applications client, The applications client can be such as application management client, instant communication client, social telecommunication customer end.
Fig. 1 is the flow diagram of one of embodiment of the present invention information push method, in the present embodiment as shown in the figure Information push method process include:
S101, receives the message request that applications client is sent, and the message request carries the use of the applications client Family information.
Specifically, applications client can timing, or according to the message request item in local preset message request strategy Part, the message driving means when meeting message request condition into the embodiment of the present invention send message request, and the message is asked The user information for carrying the applications client, such as User ID, account number are asked, it is optional to carry request time or be met Request condition information, or carry the user's characteristic information etc. for matching application message.
S102, determined according to the message request need the same content object of carrying that is pushed to the applications client but At least two different application messages of message content.
Disappear specifically, the message driving means in the embodiment of the present invention can be provided with multiple applications for needing to push in advance Breath, each application message are configured with corresponding pushing condition, such as may include the user's characteristic information (orientation push) being directed to, The push period of setting, preset push times threshold value or push priority etc..Each application message can carry accordingly Content object, such as linked object, multimedia object or application jump object etc., and the message in the embodiment of the present invention pushes dress The application message that multiple and different message contents can be configured for same content object is set, the different messages content can be and disappear Cease that typesetting content is different, be also possible to different message template or official documents and correspondence design, the official documents and correspondence design may include message header, The contents such as abstract or description form.The message request that message driving means is sent according to applications client, can be from being pre-configured with Multiple application messages in be determined for compliance with the application message of pushing condition, such as the user information of applications client disappears with the application The user's characteristic information matching being directed to is ceased, current time (can be the request time or message driving means of message request carrying Receive the time of message request) whether within the push period of application message setting, currently whether reach the application and disappears Preset push times threshold value is ceased, and then carries the application message of different content object if it exists, it can also be according to different content The content object that the push priority of the application message of object determines that the application message for needing to send carries (sets and carries in identical The push priority for holding the application message of object is identical, and the push period there are intersection and carries different content object The push priority of application message is different).
S103, obtains the push feedback information of at least two application message respectively, and the push feedback information includes The push clicking rate of application message.
Specifically, the push clicking rate can be calculated according to click behavior number/exposure behavior number of application message It obtains, and click behavior number/exposure behavior number of the application message can be message driving means to other application After the client push application message, the click behavior/exposure behavioral statistics reported according to other application client are obtained.? In other alternative embodiments, the push clicking rate can also be calculated according to other modes, and the present invention is not limited, such as can To be calculated according to click behavior number/push times, or according to exposure behavior number/push times calculating, etc..
S104, it is true at least two application messages for carrying the content object according to the push feedback information Set the goal application message.
Specifically, can be at least two application messages for carrying the content object, most by push clicking rate High application message is determined as target application message.
And then in an alternative embodiment, the push feedback information further includes the push times of application message;
If the push times summation for carrying the content object but different at least two application messages of message content does not reach To default push times threshold value, then message driving means can be at least two application messages for carrying the content object In determine target application message at random, if otherwise carrying the content object but different at least two application messages of message content Push times summation reach default push times threshold value, then message driving means can be taken according to the push clicking rate described Target application message is determined at least two application messages with the content object.
S105, Xiang Suoshu applications client push the target application message.
To which the message driving means in the embodiment of the present invention realizes the push feedback information dynamic according to application message Selection push the highest message content of clicking rate application message, so as to user is most interested in message content push To user, the click conversion ratio of application message is effectively improved, reduces application message to adverse effect caused by user.
Fig. 2 is the flow diagram of one of embodiment of the present invention information push method, in the present embodiment as shown in the figure Information push method process include:
S201, receives the message request that applications client is sent, and the message request carries the use of the applications client Family information.
Specifically, applications client can timing, or according to the message request item in local preset message request strategy Part, the message driving means when meeting message request condition into the embodiment of the present invention send message request, and the message is asked The user information for carrying the applications client, such as User ID, account number are asked, it is optional to carry request time or be met Request condition information, or carry the user's characteristic information etc. for matching application message.
S202, determined according to the message request need the same content object of carrying that is pushed to the applications client but At least two different application messages of message content.
Disappear specifically, the message driving means in the embodiment of the present invention can be provided with multiple applications for needing to push in advance Breath, each application message are configured with corresponding pushing condition.Each application message can carry corresponding content object, the present invention Message driving means in embodiment can configure the application message of multiple and different message contents for same content object.Message pushes away The message request for sending device to be sent according to applications client can be determined for compliance with push from preconfigured multiple application messages The application message of condition.
S203 determines the application message for not pushing the carrying content object to the applications client.
In the specific implementation, message driving means can be recorded after pushing application message to applications client using visitor The message identifier of the user identifier at family end and this application message being pushed may insure subsequent no longer to the application in this way Client push carries the application message of identical content object, sends answering for multiple identical content objects to avoid to same user It causes to harass with message.If it is determined that crossing the application message for carrying identical content object to this pushes customer before, then disappear Breath driving means can find other according to the message request again and meet the application message of pushing condition, such as carry another Content object but the lower application message of priority, other application messages for meeting pushing condition, then can terminate if it does not exist Process is not responding to the message request of applications client or sends to applications client currently without the application message that can be pushed Notice.
S204 obtains the push feedback information of at least two application message respectively, the push point including application message Hit the push times of rate and application message.
S205, the push times for judging to carry the content object but different at least two application messages of message content are total Whether default push times threshold value is reached.
The push times of the application message be message driving means the forward direction other application client push application The total degree of message, such as carrying content object a but the different application message of message content includes message A, message B and message C, respectively to different applications client PUSH message A500 times, detailed B600 times and message before message driving means C700 times, then the push times summation for currently carrying content object a but the different application message of message content is just 1800 times.
For example, it can be set to the push times threshold value is 1000, if currently carrying the content object but message content not The push times summation of at least two same application messages is not up to 1000, then can execute S207, otherwise execute S206.
And then in an alternative embodiment, in addition to the push times threshold value is arranged, it can also in addition be arranged as needed and answer With the push times upper limit of message, the content object but different at least two application messages of message content are even currently carried Push times summation reach the push times upper limit (such as 20000 times), then can stop pushing away to all applications clients The application message for carrying the content object is sent, such as other can be pushed to applications client and carry another content objects but preferential The lower application message of grade, other application messages for meeting pushing condition, then can terminate process if it does not exist, that is, be not responding to answer The notice currently without the application message that can be pushed is sent with the message request of client or to applications client.
S206 is determined at least two application messages for carrying the content object according to the push clicking rate Target application message.
Specifically, can be at least two application messages for carrying the content object, most by push clicking rate High application message is determined as target application message.The push clicking rate can according to the click behavior number of application message/ Exposure behavior number is calculated, and click behavior number/exposure behavior number of the application message can be message push Device is to the click behavior/exposure after the other application client push application message, reported according to other application client What behavioral statistics obtained.In other alternative embodiments, the push clicking rate can also be calculated according to other modes, the present invention It is not limited, such as can be calculated according to behavior number/push times are clicked, or according to exposure behavior number/push times Calculate, etc..
S207 determines target application message at least two application messages for carrying the content object at random.
S208, Xiang Suoshu applications client push the target application message.
S209 receives and records the click behavior or exposure behavior for application message that the applications client reports.
The i.e. described applications client is opened described in the application message or click after receiving the target application message When the operation of the content object in application message, corresponding exposure behavior can be submitted to message driving means or clicks behavior.
S210, the click behavior or exposure behavior for application message reported according to applications client, timing updates should The push feedback information of application message.
To which the message driving means in the embodiment of the present invention realizes the push feedback information dynamic according to application message Selection push the highest message content of clicking rate application message, so as to user is most interested in message content push To user, the click conversion ratio of application message is effectively improved, reduces application message to adverse effect caused by user.
Fig. 3 is the structural schematic diagram of the message driving means in the embodiment of the present invention, in the embodiment of the present invention as shown in the figure Message driving means at least may include:
Message request receiving module 310, for receiving the message request of applications client transmission, the message request is carried The user information of the applications client.
Specifically, applications client can timing, or according to the message request item in local preset message request strategy Part, the message driving means when meeting message request condition into the embodiment of the present invention send message request, and the message is asked The user information for carrying the applications client, such as User ID, account number are asked, it is optional to carry request time or be met Request condition information, or carry the user's characteristic information etc. for matching application message.
Application message matching module 320 needs to push to the applications client for being determined according to the message request The same content object of carrying but different at least two application messages of message content.
Disappear specifically, the message driving means in the embodiment of the present invention can be provided with multiple applications for needing to push in advance Breath, each application message are configured with corresponding pushing condition, such as may include the user's characteristic information (orientation push) being directed to, The push period of setting, preset push times threshold value or push priority etc..Each application message can carry accordingly Content object, such as linked object, multimedia object or application jump object etc., and the message in the embodiment of the present invention pushes dress The application message that multiple and different message contents can be configured for same content object is set, the different messages content can be and disappear Cease that typesetting content is different, be also possible to different message template or official documents and correspondence design, the official documents and correspondence design may include message header, The contents such as abstract or description form.The message request that application message matching module 320 is sent according to applications client, can be from pre- Be determined for compliance with the application message of pushing condition in the multiple application messages first configured, for example, applications client user information with should The user's characteristic information matching that application message is directed to, (request time or message that can be message request carrying push away current time The time for sending device to receive message request) whether within the push period of application message setting, currently whether reach this The preset push times threshold value of application message, and then the application message of different content object is carried if it exists, it can also be according to not The content object for determining that the application message for needing to send carries with the push priority of the application message of content object (sets and carries The push priority of the application message of identical content object is identical, and the push period there are intersection and carries different content The push priority of the application message of object is different).
Feedback information obtains module 330, for obtaining the push feedback information of at least two application message, institute respectively State the push clicking rate that push feedback information includes application message;
Specifically, the push clicking rate can be calculated according to click behavior number/exposure behavior number of application message It obtains, and click behavior number/exposure behavior number of the application message can be message driving means to other application After the client push application message, the click behavior/exposure behavioral statistics reported according to other application client are obtained.? In other alternative embodiments, the push clicking rate can also be calculated according to other modes, and the present invention is not limited, such as can To be calculated according to click behavior number/push times, or according to exposure behavior number/push times calculating, etc..
Application message determining module 340, for carrying the content object described according to the push feedback information Target application message is determined at least two application messages.
Specifically, application message determining module 340 can disappear at least two applications for carrying the content object In breath, the highest application message of clicking rate will be pushed and be determined as target application message.
And then in an alternative embodiment, the application message determining module 340 further includes: as shown in Figure 4
Push times judging unit 341, for judge to carry the content object but message content it is different at least two Whether the push times summation of application message reaches default push times threshold value.
The push times of the application message be message driving means the forward direction other application client push application The total degree of message, such as carrying content object a but the different application message of message content includes message A, message B and message C, respectively to different applications client PUSH message A500 times, detailed B600 times and message before message driving means C700 times, then the push times summation for currently carrying content object a but the different application message of message content is just 1800 times. For example, it can be set to the push times threshold value is 1000, if currently carrying the content object but message content is different at least The push times summation of two application messages is not up to 1000, then can notify the first determination unit 342, otherwise notifies that second is true Order member 343.
First determination unit 342, for when carrying the content object but different at least two applications of message content disappear When the push times summation of breath not up to presets push times threshold value, at least two applications for carrying the content object Target application message is determined in message at random;
Second determination unit 343, for when carrying the content object but different at least two applications of message content disappear When the push times summation of breath reaches default push times threshold value, the content pair is carried described according to the push clicking rate Target application message is determined at least two application messages of elephant.
Message pushing module 350, for pushing the target application message to the applications client.
And then in an alternative embodiment, message driving means further can also include:
Anti- molality block 360 did not pushed the carrying content object to the applications client for judging whether Application message, if the feedback information is then notified to obtain the push feedback that module obtains at least two application message respectively Information.
In the specific implementation, message driving means can be recorded after pushing application message to applications client using visitor The message identifier of the user identifier at family end and this application message being pushed, thus by anti-molality block 360 ensure it is subsequent not The application message of identical content object is carried to applications client push again, it is multiple identical interior to avoid being sent to same user The application message for holding object causes to harass.If it is determined that the application for carrying identical content object is crossed to this pushes customer before Message, then anti-molality block 360 can notify application message matching module 320 to find other according to the message request again and meet The application message of pushing condition, such as another content object but the lower application message of priority are carried, other are accorded with if it does not exist The application message for closing pushing condition can then be not responding to the message request of applications client or not have currently to applications client transmission There is the notice for the application message that can be pushed.
And then in an alternative embodiment, message driving means further can also include:
Push feedback obtains module 370, and for receiving and recording, the applications client reported for application message Click behavior or exposure behavior.
The i.e. described applications client is opened described in the application message or click after receiving the target application message When the operation of the content object in application message, corresponding exposure behavior can be submitted to message driving means or clicks behavior.
The feedback information obtains module 330 and is further also used to:
The click behavior or exposure behavior for application message reported according to applications client, periodically updates the application and disappears The push feedback information of breath.
To which the message driving means in the embodiment of the present invention realizes the push feedback information dynamic according to application message Selection push the highest message content of clicking rate application message, so as to user is most interested in message content push To user, the click conversion ratio of application message is effectively improved, reduces application message to adverse effect caused by user.
Those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method, being can be with Relevant hardware is instructed to complete by computer program, the program can be stored in a computer-readable storage medium In, the program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein, the storage medium can be magnetic Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access Memory, RAM) etc..
The above disclosure is only the preferred embodiments of the present invention, cannot limit the right model of the present invention with this certainly It encloses, therefore equivalent changes made in accordance with the claims of the present invention, is still within the scope of the present invention.

Claims (12)

1. a kind of information push method, which is characterized in that the described method includes:
The application message of multiple and different message contents is configured for same content object;
The message request that applications client is sent is received, the message request carries the user information of the applications client;
The same content object of carrying for needing to push to the applications client but message content are determined according to the message request At least two different application messages;
The push feedback information of at least two application message is obtained respectively, and the push feedback information includes application message Push clicking rate;
Determine that target is answered at least two application messages for carrying the content object according to the push feedback information Use message;
The target application message is pushed to the applications client.
2. information push method as described in claim 1, which is characterized in that the push feedback information further includes application message Push times;
It is described that mesh is determined at least two application messages for carrying the content object according to the push feedback information Marking application message includes:
If the push times summation for carrying the content object but different at least two application messages of message content is not up to pre- If push times threshold value, then determine that target application disappears at random at least two application messages for carrying the content object Breath;
If the push times summation for carrying the content object but different at least two application messages of message content reaches default Push times threshold value, then it is true at least two application messages for carrying the content object according to the push clicking rate Set the goal application message.
3. information push method as described in claim 1, which is characterized in that it is described obtain respectively it is described at least two application disappear Before the push feedback information of breath further include:
Determine the application message for not pushing the carrying content object to the applications client.
4. information push method as described in claim 1, which is characterized in that the method also includes:
The push clicking rate of the application message is obtained according to click behavior number/exposure behavior number of application message.
5. information push method as claimed in claim 4, which is characterized in that described to push the mesh to the applications client After mark application message further include:
Receive and record the click behavior or exposure behavior for application message that the applications client reports.
6. information push method as claimed in claim 5, which is characterized in that the method also includes:
The click behavior or exposure behavior for application message reported according to applications client, periodically updates the application message Push feedback information.
7. a kind of message driving means, which is characterized in that the message driving means is multiple not for the configuration of same content object With the application message of message content, the message driving means includes:
Message request receiving module is answered described in the message request carrying for receiving the message request of applications client transmission With the user information of client;
Application message matching module, for determining that the carrying for needing to push to the applications client is same according to the message request One content object but different at least two application messages of message content;
Feedback information obtains module, for obtaining the push feedback information of at least two application message, the push respectively Feedback information includes the push clicking rate of application message;
Application message determining module, for carrying at least two of the content object described according to the push feedback information Target application message is determined in application message;
Message pushing module, for pushing the target application message to the applications client.
8. message driving means as claimed in claim 7, which is characterized in that the push feedback information further includes application message Push times;
The application message determining module includes:
Push times judging unit, for judging to carry the content object but different at least two application messages of message content Push times summation whether reach default push times threshold value;
First determination unit, for when the push for carrying the content object but different at least two application messages of message content Number summation not up to default push times threshold value when, at least two application messages for carrying the content object with Machine determines target application message;
Second determination unit, for when the push for carrying the content object but different at least two application messages of message content When number summation reaches default push times threshold value, the content object is carried at least described according to the push clicking rate Target application message is determined in two application messages.
9. message driving means as claimed in claim 7, which is characterized in that further include:
Anti- molality block does not disappear to the application that the applications client pushed the carrying content object for judging whether Breath, if the feedback information is then notified to obtain the push feedback information that module obtains at least two application message respectively.
10. message driving means as claimed in claim 7, which is characterized in that the feedback information obtains module and is also used to:
The push clicking rate of the application message is obtained according to click behavior number/exposure behavior number of application message.
11. message driving means as claimed in claim 10, which is characterized in that further include:
Push feedback obtains module, the click behavior for application message reported for receiving and recording the applications client Or exposure behavior.
12. message driving means as claimed in claim 11, which is characterized in that the feedback information obtains module and is also used to:
The click behavior or exposure behavior for application message reported according to applications client, periodically updates the application message Push feedback information.
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