CN106412106B - Message sending method and device - Google Patents
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- CN106412106B CN106412106B CN201610984454.6A CN201610984454A CN106412106B CN 106412106 B CN106412106 B CN 106412106B CN 201610984454 A CN201610984454 A CN 201610984454A CN 106412106 B CN106412106 B CN 106412106B
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Abstract
The invention discloses a message sending method and device. Wherein, the method comprises the following steps: sending a plurality of video messages to a plurality of first clients according to first distribution information, wherein the first distribution information is used for recording distribution information of sending quantity of the plurality of video messages; obtaining feedback information of the plurality of first clients, wherein the feedback information is used for recording operations executed by the plurality of first clients on the video message; adjusting the first distribution information based on the feedback information to obtain second distribution information; and sending the plurality of video messages to a plurality of second clients according to the second distribution information. The invention solves the technical problem of low efficiency of recommending the video message to the user.
Description
Technical Field
The present invention relates to the field of information processing, and in particular, to a message sending method and apparatus.
Background
In the message recommendation system, both new users and non-behavioral users have a recommendation cold start problem (coldstart, that is, product data is empty or data volume is too small, so that the required data volume cannot meet the requirement).
However, the hot recommendation method is to recommend the current hot videos or the hot list videos in the station to the user with cold start, and the recommendation granularity of the method is too large, and the homogenization problem of the user interest is easily caused.
The user portrait information-based method utilizes portrait information attributes (such as age, gender, territory, academic calendar and work) of users and video attributes for matching to achieve more refined recommendation, for example, juvenile animations are recommended to users under the age of 15, Korean love photos are recommended to female users between the ages of 15 and 45, and Shenzhen news videos are recommended to Shenzhen users.
The method utilizes a machine learning algorithm to cluster the users, and then copies the interests of the old users in each category to the new users in the same category, thereby achieving the purpose of recommendation.
In order to solve the problem of low efficiency of recommending video messages to users, no effective solution is provided at present.
Disclosure of Invention
The embodiment of the invention provides a message sending method and a message sending device, which are used for at least solving the technical problem of low efficiency of recommending video messages to users.
According to an aspect of the embodiments of the present invention, there is provided a message sending method, including: sending a plurality of video messages to a plurality of first clients according to first distribution information, wherein the first distribution information is used for recording distribution information of sending quantity of the plurality of video messages; obtaining feedback information of the plurality of first clients, wherein the feedback information is used for recording operations executed by the plurality of first clients on the video message; adjusting the first distribution information based on the feedback information to obtain second distribution information; and sending the plurality of video messages to a plurality of second clients according to the second distribution information.
According to another aspect of the embodiments of the present invention, there is also provided a message sending apparatus, including: the system comprises a first sending unit, a second sending unit and a sending unit, wherein the first sending unit is used for sending a plurality of video messages to a plurality of first clients according to first distribution information, and the first distribution information is used for recording distribution information of sending quantity of the plurality of video messages; a first obtaining unit, configured to obtain feedback information of the multiple first clients, where the feedback information is used to record operations performed on the video message by the multiple first clients; an adjusting unit, configured to adjust the first distribution information based on the feedback information to obtain second distribution information; and the second sending unit is used for sending the video messages to a plurality of second clients according to the second distribution information.
In the embodiment of the invention, a plurality of video messages are sent to a plurality of first clients according to first distribution information, after the video messages are sent, feedback information of the plurality of first clients is obtained, the first distribution information is adjusted based on the feedback information, and the plurality of video messages are sent to a second client according to the adjusted second distribution information. In the embodiment, the information recommendation is performed without depending on the portrait information of the first client and the second client, that is, the information recommendation can be completed without portrait information; in addition, in the above scheme, after the video messages are sent to the plurality of first clients, the distribution of the sending amount of each video message during sending is adjusted according to the feedback of the video messages, instead of simply recommending according to the video heat, fine-grained recommendation can be performed, the problem that the efficiency of recommending the video messages to users in the prior art is low is solved, and the video messages can be recommended quickly and finely.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
FIG. 1 is a schematic diagram of a hardware environment for a messaging method according to an embodiment of the invention;
fig. 2 is a first flowchart of an alternative message sending method according to an embodiment of the present invention;
fig. 3 is a flowchart ii of an alternative message sending method according to an embodiment of the present invention;
fig. 4 is a flow chart of a third alternative message sending method according to the embodiment of the present invention;
fig. 5 is a fourth flowchart of an alternative message sending method according to an embodiment of the present invention;
FIG. 6 is a schematic diagram of an alternative messaging device in accordance with embodiments of the present invention; and
fig. 7 is a block diagram of a terminal according to an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Alternatively, in the present embodiment, the message sending method may be applied to a hardware environment formed by the server 102 and the terminal 104 as shown in fig. 1. As shown in fig. 1, a server 102 is connected to a terminal 104 via a network including, but not limited to: the terminal 104 is not limited to a PC, a mobile phone, a tablet computer, etc. in a wide area network, a metropolitan area network, or a local area network. The message sending method according to the embodiment of the present invention may be executed by the server 102, or may be executed by the terminal 104, or may be executed by both the server 102 and the terminal 104. The terminal 104 may execute the message sending method according to the embodiment of the present invention by a client installed thereon.
Alternatively, the message in the above embodiment may be a message recording video information, and information of different videos may be recorded in different messages, where the video information may include text and an image, the text may be description information of a video, and the image may be a frame of image in a video, a poster of a video, or a pre-designed generated message cover.
Further optionally, the message also records a network resource address of the video, and the user may generate a request for playing the video by performing a predetermined operation on the message.
Alternatively, in the network structure shown in fig. 1, the server may be a push message server, and the push message processing server may be configured to provide a video message, for example, to push the video message to the terminal when a predetermined condition is satisfied. Alternatively, the predetermined condition may be that a video client installed on the terminal is in an active state, and the active state may be determined based on whether the client logs in an account and the use duration of the client.
For example, if a client logs in an account to confirm that the client is in an active state, the client may be confirmed to satisfy the condition of pushing (or sending) a video message.
For another example, if the usage duration of the client exceeds the predetermined duration, it may be determined that the client is in an active state, and it may be determined that the client meets the condition of pushing (or sending) the video message.
Alternatively, the client may be running on a terminal, where the client may be a player client (or a video client), and the terminal may perform a predetermined operation on a video message pushed by the server after receiving the video message, and trigger a play event, and then instruct the player client to play the video recorded in the video message in response to the predetermined operation. The predetermined operation may be a click operation or a slide operation.
For example, after receiving a video message, the terminal displays the video message on a screen of the terminal, and a user may click the message to complete an operation of clicking a network resource address recorded in the message, where the click operation may invoke a player client, and send a play request to a server through the player client to obtain a resource of the video, and play the video.
For another example, after receiving a video message, the terminal displays the video message on a screen of the terminal, and the user may slide the message to the right to invoke the player client, and send a play request to the server through the player client to obtain a resource of the video, and play the video.
The player client plays the video according to a playing instruction input from the terminal after requesting the video resource from the server and receiving the video provided by the server, wherein the playing instruction may include at least one of the following: a start instruction, an end instruction, a pause instruction, a fast forward instruction, a fast rewind instruction, and the like. Optionally, after the client of the above-mentioned click operation default player receives the video, the client directly plays the video.
Alternatively, the terminal may be a mobile terminal, such as a smartphone, a tablet computer, or the like.
According to an embodiment of the present invention, there is provided a message transmission system, including: and the server acquires the information of the video to be pushed, generates the video message of each video to be pushed based on the information of the video to be pushed, and stores the video message in a message set (such as a message pool).
Alternatively, the user may select videos to be pushed from a video library, input video description information and video pictures (the picture may be a video poster, a cover picture or a frame picture in a video) of each video to be pushed, the server receives the video information (including the video description information and the video pictures) input by the user through the communication device, the processor configures the video information according to a predetermined message template to generate a video message, stores the video message in a message set, and selects the video message from the set when the message is pushed.
After the server starts the push service, a first client of the message to be pushed is determined, and first distribution information is set, the set first distribution information is used for recording first distribution information of the plurality of video messages, and sending amounts (namely sending amounts) of the plurality of video messages recorded in the set initial first distribution information are uniformly distributed, that is, under the condition of an initial state or a primary push message, the sending amounts of each video message in the message set are the same or similar, that is, the sending probability of each video message in the message set is the same.
Optionally, there are n video messages in the message set, and the probability P that each video message in the n video messages is issued (i.e. sent) is the same, and may be:
wherein n is a natural number.
For example, if there are 10 video messages in the message set, the probability P that each video message in the 10 video messages is delivered is 0.1.
In an alternative embodiment, the first distribution message may record the distribution of the transmission amount of the plurality of video messages by recording the transmission probability of each video message.
In another alternative embodiment, the first distribution information records the distribution of the transmission amount of the plurality of video messages by using a transmission ratio, wherein the transmission amount ratio is used for recording the ratio of the transmission amount of the video message i to the total transmission amount of the plurality of video messages, and i is a natural number. In this embodiment, the probability of each video message being delivered corresponds to the sending ratio, which can also be expressed by the delivery probability. The form of the distribution of the transmission amount of the n video messages is represented, and the present application is not limited.
The server may set an interval of each video message, which is continuous, corresponding to the first distribution information after determining the first distribution information. For example, there are 10 video messages in the message set, and the intervals of the 10 video messages may be: interval of video message 1 is [0, 0.1 ], interval of video message 2 is [0.1, 0.2), interval of video message 3 is [0.2, 0.3), interval of video message 4 is [0.3, 0.4), interval of video message 5 is [0.4, 0.5), interval of video message 6 is [0.5, 0.6), interval of video message 7 is [0.6, 0.7), interval of video message 8 is [0.7, 0.8), interval of video message 9 is [0.8, 0.9), and interval of video message 10 is [0.9, 1.0). Optionally, the interval may be an interval that is closed before and opened after, and the interval may also be an interval that is closed before and opened after, which is not limited in this application.
After determining the interval of each video message, the server performs random number calculation on the client identifier of the message to be pushed to calculate a random number corresponding to the client, wherein the random number obtained by calculation is a decimal number between 0 and 1, after the random number of one client is obtained by calculation, the server detects which video message interval the random number falls into, and the random number falls into which video message interval, sends the video message corresponding to which interval to the client, and realizes the sending of the video message through the operation.
In an optional embodiment, after detecting a client meeting the condition, the server sends a plurality of video messages to a client with a predetermined proportion in the clients meeting the condition, and after sending the messages, counts the operation of the client having sent the video messages on the received video messages, determines the click rate through the operation, and adjusts the sending proportion of each video message according to the transmission rate and the click rate of the video messages.
According to an embodiment of the present invention, an embodiment of a method for sending a message is provided. Fig. 2 is a first flowchart of an alternative message sending method according to an embodiment of the present invention, as shown in fig. 2, the method is applied to a server, and the method may include the following steps:
step S202: sending a plurality of video messages to a plurality of first clients according to first distribution information, wherein the first distribution information is used for recording distribution information of sending quantity of the plurality of video messages;
step S204: obtaining feedback information of a plurality of first clients, wherein the feedback information is used for recording the operation of the plurality of first clients on the video message;
step S206: adjusting the first distribution information based on the feedback information to obtain second distribution information;
step S208: and sending the plurality of video messages to the plurality of second clients according to the second distribution information.
Through the embodiment, the plurality of video messages are sent to the plurality of first clients according to the first distribution information, after the video messages are sent, the feedback information of the plurality of first clients is obtained, the first distribution information is adjusted based on the feedback information, and the plurality of video messages are sent to the second client according to the adjusted second distribution information. In the embodiment, the information recommendation is performed without depending on the portrait information of the first client and the second client, that is, the information recommendation can be completed without portrait information; in addition, in the above scheme, after the video messages are sent to the plurality of first clients, the distribution of the sending amount of each video message during sending is adjusted according to the feedback of the video messages, instead of simply recommending according to the video heat, fine-grained recommendation can be performed, the problem that the efficiency of recommending the video messages to users in the prior art is low is solved, and the video messages can be recommended quickly and finely.
In the technical solution of step S202, the first distribution information may record a distribution of transmission amounts of the plurality of video messages, the distribution may be determined by using the transmission probability, and the transmission amount ratio may be determined by the first distribution information, for example, the transmission amount ratio may be determined by the transmission probability recorded in the first distribution information. In the above embodiment, the distribution may be recorded by recording the transmission interval of each video message, and optionally, the ratio of the interval length of the transmission interval corresponding to different video messages to the total length of the transmission intervals of all the video messages is the above transmission probability or transmission ratio, for example, if the interval length of the video message i is 1, and the total length of the intervals of a plurality of video messages is 10, the transmission probability (corresponding to the transmission amount ratio) of the video message i is: 0.1.
in an alternative embodiment, the sending amount ratio may be directly recorded in the first distribution information, and the sending amount ratio may be expressed in the form of: integers, ratios, decimal fractions, percentages, etc., which are not intended to be limiting.
The interval length may be a value obtained by subtracting the left end point from the right end point of the interval.
Optionally, a random number calculation is performed on an identifier of a first client (for example, an identifier such as an account number code of the client) to obtain a random number of the first client, a sending interval where the random number is located is detected, and a video message corresponding to the sending interval is sent to the first client. Optionally, the calculated random number is data between a minimum endpoint and a maximum endpoint of the interval of all video messages.
For example, there are 10 video messages in the message set, and the intervals of the 10 video messages may be: interval of video message 1 is [0, 0.1 ], interval of video message 2 is [0.1, 0.2), interval of video message 3 is [0.2, 0.3), interval of video message 4 is [0.3, 0.4), interval of video message 5 is [0.4, 0.5), interval of video message 6 is [0.5, 0.6), interval of video message 7 is [0.6, 0.7), interval of video message 8 is [0.7, 0.8), interval of video message 9 is [0.8, 0.9), and interval of video message 10 is [0.9, 1.0). The random number calculated for the identifier of the first client x is: 0.56, video message 6 is sent to the first client x.
Alternatively, the video message is sent to the first client, and after receiving the video message, the first client displays the video message on a screen of the terminal, and the user may perform an operation on the video message or not perform the operation on the video message.
In the technical solution of step S204, the server receives and summarizes the monitoring information returned from the plurality of first clients to obtain the feedback information. Optionally, a monitoring service is deployed on each first client to monitor operations performed on the video message on each first client.
Optionally, if the user does not perform an operation on the video message, the monitoring message may not be returned, that is, the feedback information in this embodiment may be generated based on a summary of the monitoring information returned by all or a part of the first clients in the plurality of first clients.
In the technical solution of step S206, the server adjusts the first distribution information based on the feedback information to obtain the second distribution information, for example, adjusts the transmission amount ratio of each video message recorded in the first distribution information, where the adjustment may refer to turning down, turning up, or not changing the transmission amount ratio. By the embodiment, the sending amount of the video message can be adjusted according to the feedback of the user, and the pushing success rate is improved.
In the technical solution of step S208, a plurality of video messages are sent to the second client according to the adjusted second distribution information, so that the distribution of the pushed videos occupying the user traffic can be dynamically adjusted and the information can be pushed quickly based on real-time reporting and statistics of the feedback information of the pushed users. In addition, in the scheme, the method does not depend on user portrait information and video popularity information, can increase the pushing diversity, improve the pushing effect, and overcome the defects brought by popular recommendation and a user portrait recommendation-based method to a certain extent.
In an optional embodiment, the first client and the second client are clients that have not triggered a play event within a historical time period, that is, the first client and the second client are clients that have not occurred a play behavior in the system, and a user of such a client is called a new user.
In an alternative embodiment, the server may use a new user currently online as the client to be pushed, and may determine a predetermined percentage of all new clients currently online as the plurality of first clients, for example, 100 thousands of new users are currently online, and select 20% of the new users as the plurality of first clients. The server may initially determine the transmission amount ratios of the plurality of video messages to be the same, that is, the transmission amount ratios of the video messages are the same, and the transmission probabilities of different video messages are the same.
After determining the plurality of first clients, the server randomly determines a video message from the plurality of video messages, sends the determined video message to each first client, obtains the operation performed by all or part of the plurality of first clients on the received video message, adjusts the first distribution information based on the feedback information, for example, adjusts the sending component proportion of the plurality of video messages to obtain the second distribution information, and sends the video message to the second client (for example, all or part of the current online new users) according to the second distribution information.
Through the embodiment, if the video message is sent to part of the second clients, the second distribution information can be further adjusted based on the messages fed back by the part of the clients, so that the video message can be pushed more accurately.
To ensure the processing speed of the server, the new user who is partially online may be a plurality of clients. Of course, in order to further ensure the effective conversion rate of the video push, it is also possible to receive the feedback information of the transmitted message and adjust the second distribution information every time the message is transmitted.
According to the above embodiment of the present invention, adjusting the first distribution information based on the feedback information to obtain the second distribution information includes as shown in fig. 3:
step S302: and acquiring the operation quantity of the preset operation of the plurality of first clients on each video message from the feedback information, wherein the preset operation is used for triggering the playing event.
Optionally, a monitoring service may be started on each client, where the monitoring service is configured to record each operation executed on the client and send the monitored operation to the server, and after the server acquires the monitoring information, count an information amount of a predetermined operation recorded in the monitoring information to obtain an operation amount of the predetermined operation executed on each video message, where the predetermined operation in this embodiment is used to trigger a play event, that is, after the client receives the predetermined operation, the client requests the server for a corresponding video resource, and after the corresponding video resource is acquired, the video resource is played.
Optionally, the predetermined operation may be a click operation or a slide operation, and the specific expression form of the predetermined operation is not limited in the present application.
Step S304: and adjusting the first distribution probability according to the sending quantity and the operation quantity of each video message to adjust the sending quantity proportion of each video message, and optionally determining the sending quantity proportion of each video message according to the sending probability recorded by the first distribution information.
Optionally, the server may record the sending amount of each video message in real time during sending the video message to the first client, or determine the sending amount of each video message based on the sending probability in the first distribution information, for example, the sending amount ratio of the video message 1 is: 0.1, the number of the first clients is 100 ten thousand, and the sending amount of the video message is about: 10 ten thousand.
Alternatively, the server may adjust the transmission amount ratio recorded in the first distribution information based on the transmission amount and the operation amount after determining the transmission amount and the operation amount of each video message.
Further, the operation amount records an operation amount triggering a play event, that is, after the server issues the video messages, the user plays a corresponding video after receiving the pushed video message, that is, the amount of clicks is brought to the video by the calculation of the video message, the pushing of the video is successful, and the video message can increase the pushing amount.
In an alternative embodiment, the sending amount proportion of the video message can be adjusted based on the playing conversion rate of the video message.
Alternatively, the adjustment of the transmission amount ratio may be performed by adjusting the length of the transmission interval of the video message.
Step S306: and sending the video messages to the plurality of second clients according to the adjusted sending quantity proportion of each video message.
Optionally, the video message is sent to the new user (i.e. the plurality of second clients in the above embodiment) who is currently online according to the adjusted sending amount ratio.
In this embodiment, step S202 and step S204 are the same as the implementation manner of the embodiment shown in fig. 2, and are not described herein again.
In an alternative embodiment, the above steps S202 to S306 can be performed circularly to continuously optimize the sending amount ratio and push the video message more effectively.
In an optional real-time, adjusting the first distribution information according to the sending quantity and the operation quantity of each video message to adjust the sending quantity ratio of each video message includes: if the ratio of the operation amount to the sending amount of the video message i meets the preset condition, increasing the sending amount ratio of the video message i recorded in the first distribution information; and if the ratio of the operation amount to the transmission amount of the video message i does not accord with a preset condition, reducing the transmission amount ratio of the video message i recorded in the first distribution information, wherein i is a natural number.
Alternatively, the ratio of the transmission amount to the operation amount is used as an adjustment parameter, and the transmission amount ratio is adjusted by using whether the ratio meets a predetermined condition.
Wherein the predetermined condition comprises at least one of: is greater than the predetermined ratio and the ratio in the current adjustment period is greater than the ratio in the last adjustment period.
In an optional embodiment, if the ratio of the operation amount to the transmission amount of the video message i is greater than a predetermined ratio, it indicates that the push effect of the video message is good (if the play conversion rate is high), then the transmission amount ratio of the video message i is increased; if the ratio of the operation amount to the sending amount of the video message i is not larger than the preset ratio, it is indicated that the pushing effect of the video message is not good (if the playing conversion rate is high), and the sending amount ratio of the video message i is adjusted to be low.
In another optional embodiment, if the ratio of the operation amount to the transmission amount of the video message i in the current adjustment period is greater than the ratio of the operation amount to the transmission amount of the video message i in the previous adjustment period, it indicates that the push effect of the video message in the current adjustment period is good (if the play conversion rate is high), and then the transmission amount ratio of the video message i is increased; if the ratio of the operation amount to the sending amount of the video message i in the current adjustment period is not greater than the ratio of the operation amount to the sending amount of the video message i in the previous adjustment period, it indicates that the pushing effect of the video message i in the current adjustment period is not good (if the playing conversion rate is high), and then the sending amount ratio of the video message i is adjusted to be low.
The increasing or decreasing in this embodiment may be performed based on a current value of the corresponding transmission amount ratio, and if the increasing operation is performed, the adjusted value is greater than the current value; if a power down operation is performed, the adjusted value is less than the current value.
When the sending quantity proportion is adjusted by adjusting the length of the sending interval of the video message, if the sending quantity proportion of the video message needs to be adjusted to be low, the length of the corresponding sending interval is adjusted to be long; if the sending quantity proportion of the video message needs to be adjusted to be high, the length of the corresponding sending interval is adjusted to be short.
In yet another alternative embodiment, the ratio of the operation amount to the transmission amount of the video message i is stabilized within a predetermined range, and the transmission amount ratio of the video message i may not be adjusted.
According to the above embodiment of the present invention, adjusting the first distribution information to adjust the transmission amount ratio of each video message according to the transmission amount and the operation amount of each video message includes: if the sending quantity of the video message i is lower than a preset threshold value, the sending probability of the video message i recorded in the first distribution information is not adjusted; and if the sending quantity of the video message i is higher than a preset threshold value, adjusting the sending probability of the video message i, wherein the sending probability corresponds to the sending quantity proportion.
Through the embodiment, when the sending quantity is lower than the preset threshold value, the sending quantity proportion of the video message corresponding to the sending quantity is not adjusted, because when the data quantity is small, whether the video message is executed by the user for the preset operation or not may not be accurately reflected, and the video message of which the sending quantity is lower than the preset threshold value is not adjusted, so that the implementation accuracy of the scheme can be improved, the data processing quantity of the server is reduced, and the overall processing speed is improved.
Optionally, adjusting the transmission probability of the video message i comprises: adjusting the sending probability p (i) of the video message i according to the following formula:
where n represents the total number of the plurality of video messages, m is the number of video messages whose transmission exceeds a predetermined threshold, Δ ciIndicating the click increment, delta r, of the video message i with the sending quantity exceeding the predetermined threshold in the current adjustment periodiAnd the sending increment of the video message i with the sending quantity exceeding a preset threshold value in the current adjusting period is shown, lambda is a preset power exponent, and j is the video message mark number with the sending quantity exceeding the preset threshold value.
With the above embodiment, adjusting the sending amount ratio of the video message i can be achieved by adjusting the sending probability of each video message.
In another alternative embodiment, the adjustment of the transmission amount ratio may be directly achieved by adjusting the length of the transmission interval of each video message. Optionally, the total length of the intervals of all the video messages is subtracted by the total length of the intervals of the video messages without adjusting the transmission amount proportion to obtain the total length of the adjustment intervals of the m video messages with the transmission amount proportion being adjusted, as described above
Namely, the total length of the adjustment interval is calculated by taking 1 as the total length of the intervals of all the video messages.
Optionally, after obtaining the total length of the adjustment interval, calculating a ratio of each of the m video messages in the total length of the adjustment interval (i.e., a transmission amount ratio), and allocating the total length of the adjustment interval according to the transmission amount ratio.
In the embodiment of the present application, the transmission amount ratio may be expressed by using a transmission probability, and the transmission amount ratio corresponds to the section length, for example, for all video messages, the video message section length with a large transmission amount ratio is also long, and the video message section length with a small transmission amount ratio is short.
In an alternative embodiment, adjusting the first distribution information based on the feedback information comprises the following steps as shown in fig. 4:
step S402: and counting the sending quantity of each video message in the plurality of video messages.
Step S404: whether a transmission amount exceeding a predetermined threshold exists among the plurality of transmission amounts is detected.
If yes, go to step S206; if not, the step S402 is executed again, that is, if the transmission amount exceeding the predetermined threshold value occurs in the plurality of transmission amounts, the first distribution information is adjusted based on the feedback information.
Optionally, step S204 may be executed while step S402 is executed, or step S204 may be executed first when step S206 is determined to be executed, which is not limited in this application.
By the embodiment, when the video messages with the preset threshold value of the transmission amount exist in the plurality of video messages, the adjustment service is started, so that the adjustment can be performed under the condition that the data amount is large enough, the data amount is large, the transmission amount of the feedback information is also large, and the more accurate the adjustment result is.
The following describes the embodiments of the present application in detail, taking an alternative embodiment as an example:
the personalized push strategy for dynamically adjusting the probability distribution of the recommended video occupying the user flow by utilizing the real-time click feedback information of the group users is provided in the personalized push of the mobile video, and the personalized push strategy does not depend on the portrait information of the user and the heat information of the video, so that the push diversity can be increased, and the push effect can be improved. Through this embodiment, can be simply, quick operate new user and no action user, to its conversion of stimulation that new user can be quick, make it remain longer time, can increase its activeness to the old user of no action, prevent to run off, finally realize the purpose of increasing platform activeness and total user volume.
As shown in fig. 5, the user quantity ratio probability distribution of the push video may be adjusted based on the real-time click feedback information of the group users through the following steps, as shown in fig. 5, this embodiment may be implemented through the following steps:
step S501: a push message is prepared.
Optionally, in the push message preparation phase, the editor may select a video to be pushed from a video library, edit a push document of the video, and configure a cover picture, generate a video message based on the video, the push document, and the cover picture, and then enter the video message into a push video pool (i.e., the message set described above).
Step S502: and pushing a message to part of the new users.
In the early stage of message pushing, in order to collect effective user click information, the user amount ratio probability of each video in this stage is uniformly distributed by default, and the probability is as follows:
(where n is the number of video messages to be pushed in the pushed video pool), and the delivered amount (i.e., the above-mentioned sent amount) and the click amount (i.e., the above-mentioned operation amount) of each video are counted in real time.
Step S503: and dynamically adjusting based on the user feedback information.
Optionally, when the delivered amount of a certain video exceeds a specified threshold (i.e. the above predetermined threshold), the probability distribution adjustment mechanism is triggered, and the probability adjustment formula is as follows:
Through the embodiment, the recommendation of the new user can be conveniently and quickly established without depending on video heat information and user portrait information, the interest homogenization problem caused by hot recommendation to the new user can be reduced, and the complicated steps based on the portrait information are reduced. Compared with a portrait-based pushing method, the strategy is put into a pushing system, 50% of coverage users (covering 3000 thousands of users, including new users and non-behavior users) can be increased, and compared with popular video pushing, the click conversion rate can be improved by 15%.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
According to the embodiment of the invention, the message sending device for implementing the message sending method is also provided. Fig. 6 is a schematic diagram of an alternative message sending apparatus according to an embodiment of the present invention, and as shown in fig. 6, the apparatus may include:
a first sending unit 61, configured to send a plurality of video messages to a plurality of first clients according to first distribution information, where the first distribution information is used to record distribution information of sending amounts of the plurality of video messages;
a first obtaining unit 63, configured to obtain feedback information of the multiple first clients, where the feedback information is used to record operations performed on the video message by the multiple first clients;
an adjusting unit 65, configured to adjust the first distribution information based on the feedback information to obtain second distribution information;
a second sending unit 67, configured to send the plurality of video messages to the plurality of second clients according to the second distribution information.
Through the embodiment, the plurality of video messages are sent to the plurality of first clients according to the first distribution information, after the video messages are sent, the feedback information of the plurality of first clients is obtained, the first distribution information is adjusted based on the feedback information, and the plurality of video messages are sent to the second client according to the adjusted second distribution information. In the embodiment, the information recommendation is performed without depending on the portrait information of the first client and the second client, that is, the information recommendation can be completed without portrait information; in addition, in the above scheme, after the video messages are sent to the plurality of first clients, the distribution of the sending amount of each video message during sending is adjusted according to the feedback of the video messages, instead of simply recommending according to the video heat, fine-grained recommendation can be performed, the problem that the efficiency of recommending the video messages to users in the prior art is low is solved, and the video messages can be recommended quickly and finely.
According to the above embodiment, the adjusting unit may include: the first obtaining module is used for obtaining the operation quantity of the preset operation executed by the plurality of first clients on each video message from the feedback information, wherein the preset operation is used for triggering the playing event; and the adjusting module is used for adjusting the first distribution information according to the sending quantity and the operation quantity of each video message so as to adjust the sending quantity proportion of each video message, wherein the first distribution information records the distribution information of the sending quantities of the plurality of video messages by using the sending quantity proportion of each video message.
In an alternative embodiment, the adjustment module comprises: the first adjustment submodule is used for increasing the sending quantity proportion of the video message i recorded in the first distribution information if the ratio of the operation quantity to the sending quantity of the video message i meets a preset condition; and the second adjusting submodule is used for reducing the sending quantity proportion of the video message i recorded in the first distribution information if the ratio of the operation quantity to the sending quantity of the video message i does not accord with a preset condition, wherein i is a natural number.
Optionally, the predetermined condition comprises at least one of: is greater than the predetermined ratio and the ratio in the current adjustment period is greater than the ratio in the last adjustment period.
In another alternative embodiment, the adjustment module includes: the third adjusting submodule is used for not adjusting the sending probability of the video message i recorded in the first distribution information if the sending quantity of the video message i is lower than a preset threshold value; and the fourth adjusting submodule is used for adjusting the sending probability of the video message i recorded in the first distribution information if the sending quantity of the video message i is lower than the preset threshold value, wherein the sending probability corresponds to the sending quantity proportion.
Optionally, the fourth adjusting submodule is specifically configured to: adjusting the sending probability p (i) of the video message i according to the following formula:
where n represents the total number of the plurality of video messages, m is the number of video messages whose transmission exceeds a predetermined threshold, Δ ciIndicating the click increment, Δ r, of the video message i in the current adjustment periodiAnd the sending increment of the video message i in the current adjusting period is shown, lambda is a preset power exponent, and j is the video message mark number of which the sending quantity exceeds a preset threshold value.
In an alternative embodiment, the adjusting unit comprises: the statistic subunit is used for counting the sending quantity of each video message in the plurality of video messages; an adjusting subunit, configured to adjust the first distribution information based on the feedback information if a transmission amount exceeding a predetermined threshold value occurs in the plurality of transmission amounts.
Optionally, the first client and the second client are clients that have not triggered a play event within the historical time period.
Alternatively, the transmission amounts of the plurality of video messages recorded in the initial first distribution information are uniformly distributed.
It should be noted here that the modules described above are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to the disclosure of embodiment 1 described above. It should be noted that the modules described above as a part of the apparatus may be operated in a hardware environment as shown in fig. 1, and may be implemented by software, or may be implemented by hardware, where the hardware environment includes a network environment.
According to the embodiment of the invention, the invention also provides a server or a terminal for implementing the message sending method.
Fig. 7 is a block diagram of a terminal according to an embodiment of the present invention, and as shown in fig. 7, the terminal may include: one or more processors 201 (only one of which is shown), a memory 203, and a transmission device 205 (such as the transmission device in the above embodiment), as shown in fig. 7, the terminal may further include an input/output device 207.
The memory 203 may be configured to store software programs and modules, such as program instructions/modules corresponding to the message sending method and apparatus in the embodiments of the present invention, and the processor 201 executes various functional applications and data processing by running the software programs and modules stored in the memory 203, that is, implements the message sending method described above. The memory 203 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 203 may further include memory located remotely from the processor 201, which may be connected to the terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission device 205 is used for receiving or sending data via a network, and can also be used for data transmission between a processor and a memory. Examples of the network may include a wired network and a wireless network. In one example, the transmission device 205 includes a Network adapter (NIC) that can be connected to a router via a Network cable and other Network devices to communicate with the internet or a local area Network. In one example, the transmission device 205 is a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.
Wherein the memory 203 is specifically used for storing application programs.
The processor 201 may call the application stored in the memory 203 via the transmission means 205 to perform the following steps: sending a plurality of video messages to a plurality of first clients according to first distribution information, wherein the first distribution information is used for recording distribution information of sending quantity of the plurality of video messages; obtaining feedback information of a plurality of first clients, wherein the feedback information is used for recording the operation of the plurality of first clients on the video message; adjusting the first distribution information based on the feedback information to obtain second distribution information; and sending the plurality of video messages to the plurality of second clients according to the second distribution information.
The processor 201 is further configured to perform the following steps: acquiring the operation quantity of a plurality of preset operations executed by the first clients on each video message from the feedback information, wherein the preset operations are used for triggering a playing event; and adjusting the first distribution information according to the sending quantity and the operation quantity of each video message so as to adjust the sending quantity proportion of each video message.
The processor 201 is further configured to perform the following steps: if the ratio of the operation amount to the sending amount of the video message i meets the preset condition, increasing the sending amount ratio of the video message i recorded in the first distribution information; and if the ratio of the operation amount to the transmission amount of the video message i does not accord with a preset condition, reducing the transmission amount ratio of the video message i recorded in the first distribution information, wherein i is a natural number.
Optionally, the predetermined condition comprises at least one of: is greater than the predetermined ratio and the ratio in the current adjustment period is greater than the ratio in the last adjustment period.
The processor 201 is further configured to perform the following steps: if the sending quantity of the video message i is lower than a preset threshold value, the sending probability of the video message i recorded in the first distribution information is not adjusted, wherein the sending probability corresponds to the sending quantity proportion; and if the sending quantity of the video message i is higher than a preset threshold value, adjusting the sending probability of the video message i, wherein the sending probability corresponds to the sending quantity proportion.
The processor 201 is further configured to perform the following steps: adjusting the sending probability p (i) of the video message i according to the following formula:
The processor 201 is further configured to perform the following steps: counting the sending quantity of each video message in the plurality of video messages; if a transmission amount exceeding a predetermined threshold value occurs among the plurality of transmission amounts, the first distribution information is adjusted based on the feedback information.
Optionally, the first client and the second client are clients that have not triggered a play event within the historical time period.
Alternatively, the transmission amounts of the plurality of video messages recorded in the initial first distribution information are uniformly distributed.
Through the embodiment, the plurality of video messages are sent to the plurality of first clients according to the first distribution information, after the video messages are sent, the feedback information of the plurality of first clients is obtained, the first distribution information is adjusted based on the feedback information, and the plurality of video messages are sent to the second client according to the adjusted second distribution information. In the embodiment, the information recommendation is performed without depending on the portrait information of the first client and the second client, that is, the information recommendation can be completed without portrait information; in addition, in the above scheme, after the video messages are sent to the plurality of first clients, the distribution of the sending amount of each video message during sending is adjusted according to the feedback of the video messages, instead of simply recommending according to the video heat, fine-grained recommendation can be performed, the problem that the efficiency of recommending the video messages to users in the prior art is low is solved, and the video messages can be recommended quickly and finely.
Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments, and this embodiment is not described herein again.
It can be understood by those skilled in the art that the structure shown in fig. 7 is only an illustration, and the terminal may be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, and a Mobile Internet Device (MID), a PAD, etc. Fig. 7 is a diagram illustrating a structure of the electronic device. For example, the terminal may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in FIG. 7, or have a different configuration than shown in FIG. 7.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.
The embodiment of the invention also provides a storage medium. Alternatively, in this embodiment, the storage medium may be used to execute a program code of a message sending method.
Optionally, in this embodiment, the storage medium may be located on at least one of a plurality of network devices in a network shown in the above embodiment.
Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps:
sending a plurality of video messages to a plurality of first clients according to first distribution information, wherein the first distribution information is used for recording distribution information of sending quantity of the plurality of video messages; obtaining feedback information of a plurality of first clients, wherein the feedback information is used for recording the operation of the plurality of first clients on the video message; adjusting the first distribution information based on the feedback information to obtain second distribution information; and sending the plurality of video messages to the plurality of second clients according to the second distribution information.
Optionally, the storage medium is further arranged to store program code for performing the steps of: acquiring the operation quantity of a plurality of preset operations executed by the first clients on each video message from the feedback information, wherein the preset operations are used for triggering a playing event; and adjusting the first distribution information according to the sending quantity and the operation quantity of each video message so as to adjust the sending quantity proportion of each video message.
Optionally, the storage medium is further arranged to store program code for performing the steps of: if the ratio of the operation amount to the sending amount of the video message i meets the preset condition, increasing the sending amount ratio of the video message i recorded in the first distribution information; and if the ratio of the operation amount to the transmission amount of the video message i does not accord with a preset condition, reducing the transmission amount ratio of the video message i recorded in the first distribution information, wherein i is a natural number.
Optionally, the predetermined condition comprises at least one of: is greater than the predetermined ratio and the ratio in the current adjustment period is greater than the ratio in the last adjustment period.
Optionally, the storage medium is further arranged to store program code for performing the steps of: if the sending quantity of the video message i is lower than a preset threshold value, the sending probability of the video message i recorded in the first distribution information is not adjusted, wherein the sending probability corresponds to the sending quantity proportion; and if the sending quantity of the video message i is higher than a preset threshold value, adjusting the sending probability of the video message i, wherein the sending probability corresponds to the sending quantity proportion.
Optionally, the storage medium is further arranged to store program code for performing the steps of: adjusting the sending probability p (i) of the video message i according to the following formula:
Optionally, the storage medium is further arranged to store program code for performing the steps of: counting the sending quantity of each video message in the plurality of video messages; if a transmission amount exceeding a predetermined threshold value occurs among the plurality of transmission amounts, the first distribution information is adjusted based on the feedback information.
Optionally, the first client and the second client are clients that have not triggered a play event within the historical time period.
Alternatively, the transmission amounts of the plurality of video messages recorded in the initial first distribution information are uniformly distributed.
Through the embodiment, the plurality of video messages are sent to the plurality of first clients according to the first distribution information, after the video messages are sent, the feedback information of the plurality of first clients is obtained, the first distribution information is adjusted based on the feedback information, and the plurality of video messages are sent to the second client according to the adjusted second distribution information. In the embodiment, the information recommendation is performed without depending on the portrait information of the first client and the second client, that is, the information recommendation can be completed without portrait information; in addition, in the above scheme, after the video messages are sent to the plurality of first clients, the distribution of the sending amount of each video message during sending is adjusted according to the feedback of the video messages, instead of simply recommending according to the video heat, fine-grained recommendation can be performed, the problem that the efficiency of recommending the video messages to users in the prior art is low is solved, and the video messages can be recommended quickly and finely.
Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments, and this embodiment is not described herein again.
Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (16)
1. A method for sending a message, comprising:
acquiring video information, and configuring the video information according to a preset message template to generate video information;
sending a plurality of video messages to a plurality of first clients according to first distribution information, wherein the first distribution information is used for recording distribution information of sending quantity of the plurality of video messages;
obtaining feedback information of the plurality of first clients, wherein the feedback information is used for recording operations executed by the plurality of first clients on the video message;
adjusting the first distribution information based on the feedback information to obtain second distribution information;
sending the plurality of video messages to a plurality of second clients according to the second distribution information;
wherein adjusting the first distribution information based on the feedback information comprises: acquiring the operation quantity of a preset operation executed by the plurality of first clients on each video message from the feedback information, wherein the preset operation is used for triggering a play event; adjusting the first distribution information according to the sending quantity and the operation quantity of each video message so as to adjust the sending quantity proportion of each video message;
wherein adjusting the first distribution information according to the transmission amount and the operation amount of each of the video messages includes: if the sending quantity of the video message i is higher than a preset threshold value, adjusting the sending probability p (i) of the video message i according to the following formula:
2. The method of claim 1, wherein adjusting the first distribution information according to the sending amount and the operation amount of each of the video messages further comprises:
if the ratio of the operation amount to the sending amount of the video message i meets a preset condition, increasing the sending amount ratio of the video message i recorded in the first distribution information;
if the ratio of the operation amount to the transmission amount of the video message i does not meet the preset condition, the transmission amount ratio of the video message i recorded in the first distribution information is reduced,
wherein i is a natural number.
3. The method of claim 2, wherein the predetermined condition comprises at least one of: is greater than the predetermined ratio and the ratio in the current adjustment period is greater than the ratio in the last adjustment period.
4. The method of claim 1, wherein adjusting the first distribution information according to the sending amount and the operation amount of each of the video messages further comprises:
and if the sending quantity of the video message i is lower than a preset threshold value, not adjusting the sending probability of the video message i recorded in the first distribution information, wherein the sending probability corresponds to the sending quantity ratio.
5. The method of any of claims 1-4, wherein adjusting the first distribution information based on the feedback information further comprises:
counting the sending quantity of each video message in the plurality of video messages;
and if the transmission quantity exceeding a preset threshold value appears in the plurality of transmission quantities, adjusting the first distribution information based on the feedback information.
6. The method according to any one of claims 1 to 4, wherein the first client and the second client are clients that have not triggered a play event within a historical period of time.
7. The method according to any one of claims 1 to 4, wherein the transmission amounts of the plurality of video messages recorded in the initial first distribution information are uniformly distributed.
8. A message transmission apparatus, comprising:
the system comprises a first sending unit, a second sending unit and a sending unit, wherein the first sending unit is used for sending a plurality of video messages to a plurality of first clients according to first distribution information, and the first distribution information is used for recording distribution information of sending quantity of the plurality of video messages;
a first obtaining unit, configured to obtain feedback information of the multiple first clients, where the feedback information is used to record operations performed on the video message by the multiple first clients;
an adjusting unit, configured to adjust the first distribution information based on the feedback information to obtain second distribution information;
a second sending unit, configured to send the plurality of video messages to a plurality of second clients according to the second distribution information;
the device is also used for acquiring video information, configuring the video information according to a preset message template and generating the video information;
wherein the adjusting unit includes: a first obtaining module, configured to obtain, from the feedback information, an operation amount of a predetermined operation performed by the plurality of first clients on each video message, where the predetermined operation is used to trigger a play event; the adjusting module is used for adjusting the first distribution information according to the sending quantity and the operation quantity of each video message so as to adjust the sending quantity proportion of each video message;
the adjustment module includes: a fourth adjusting submodule, configured to adjust a sending probability of the video message i if a sending amount of the video message i is higher than a predetermined threshold, where the sending probability corresponds to the sending amount ratio;
the fourth adjusting submodule is specifically configured to: adjusting the sending probability p (i) of the video message i according to the following formula:
where n represents the total amount of the plurality of video messages, m is the number of video messages whose transmission exceeds a predetermined threshold, Δ ciRepresents the click increment, delta r, of the video message i in the current adjustment periodiDenotes the increment of sending the video message i in the current adjustment period, and lambda is predeterminedThe power exponent, j, is the video message index whose transmission exceeds a predetermined threshold.
9. The apparatus of claim 8, wherein the adjustment module further comprises:
the first adjustment submodule is used for increasing the sending quantity proportion of the video message i recorded in the first distribution information if the ratio of the operation quantity to the sending quantity of the video message i meets a preset condition;
a second adjusting submodule, configured to decrease the sending rate of the video message i recorded in the first distribution information if the ratio of the operation amount to the sending rate of the video message i does not meet a predetermined condition,
wherein i is a natural number.
10. The apparatus of claim 9, wherein the predetermined condition comprises at least one of: is greater than the predetermined ratio and the ratio in the current adjustment period is greater than the ratio in the last adjustment period.
11. The apparatus of claim 8, wherein the adjustment module further comprises:
and a third adjusting submodule, configured to not adjust the sending probability of the video message i recorded in the first distribution information if the sending quantity of the video message i is lower than a predetermined threshold, where the sending probability corresponds to the sending quantity ratio.
12. The apparatus according to any one of claims 8 to 11, wherein the adjusting unit further comprises:
the statistic subunit is used for counting the sending quantity of each video message in the plurality of video messages;
an adjusting subunit, configured to adjust the first distribution information based on the feedback information if a transmission amount exceeding a predetermined threshold value occurs in the plurality of transmission amounts.
13. The apparatus according to any one of claims 8 to 11, wherein the first client and the second client are clients that have not triggered a play event within a historical period of time.
14. The apparatus according to any one of claims 8 to 11, wherein the transmission amounts of the plurality of video messages recorded in the initial first distribution information are uniformly distributed.
15. A computer-readable storage medium comprising a stored program, wherein the program when executed performs the method of any of claims 1 to 7.
16. An electronic device comprising a memory and a processor, characterized in that the memory has stored therein a computer program, the processor being arranged to execute the method of any of claims 1 to 7 by means of the computer program.
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| CN109040325A (en) * | 2018-10-31 | 2018-12-18 | 广州品唯软件有限公司 | A kind of control method, device, equipment and the medium of information push |
| CN110619094A (en) * | 2019-09-09 | 2019-12-27 | 上海钧正网络科技有限公司 | Riding vehicle recommendation method, device, system, computer equipment and storage medium |
| CN110765354B (en) * | 2019-10-22 | 2022-11-22 | 北京字节跳动网络技术有限公司 | Information pushing method and device, electronic equipment and storage medium |
| CN111669642A (en) * | 2020-06-29 | 2020-09-15 | 南谊(上海)互联网科技有限公司 | Information processing system and method for social software |
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