CN104954826A

CN104954826A - Generating method and apparatus of multi-media file

Info

Publication number: CN104954826A
Application number: CN201510007325.7A
Authority: CN
Inventors: 周彬
Original assignee: Tencent Technology Beijing Co Ltd
Current assignee: Tencent Technology Beijing Co Ltd
Priority date: 2015-01-07
Filing date: 2015-01-07
Publication date: 2015-09-30
Anticipated expiration: 2035-01-07
Also published as: CN104954826B

Abstract

The invention discloses a generating method and apparatus of a multi-media file. The method comprises: to-be-inserted multi-media data and insertion configuration information that are provided by a first client are obtained, wherein the insertion configuration information is at least used for indicating a multi-media file making a request of to-be-inserted multi-media data insertion; according to the insertion configuration information, a multi-media file provided by a second client is obtained; and the to-be-inserted multi-media data are inserted into the multi-media file, thereby generating a target multi-media file containing the to-be-inserted multi-media data. With the method and apparatus, a technical problem that insertion is not accurate because only the server side can determine the insertion position of the to-be-inserted multi-media data in the multi-media file in the prior art can be solved.

Description

The generation method of multimedia file and device

Technical field

The present invention relates to computer realm, in particular to a kind of generation method and device of multimedia file.

Background technology

Nowadays, along with the fast development of the Internet, market scale and the media value of website also improve thereupon, increasing enterprise start to pay close attention to how to make full use of website Internet resources to publicize self product or service.In order to meet enterprise demand, website always automatically pushed various forms of multi-medium data before play multimedia file.Further, in order to the value maximization by multi-medium data, the mode of the insertion multi-medium data that website mainly adopts at present before multimedia file is play, constantly increases the quantity of multi-medium data or extends the playing duration of multi-medium data, to make farthest to play displaying multi-medium data to user before the multimedia file of user-selected broadcasting is play, such as, select the video play user before, the advertisement of insertion 3 15s is adjusted to, to bring income for corresponding enterprise by the advertisement of an insertion 15s.

But, the multi-medium data inserted in multimedia file is at present all the insertion position solely being determined multi-medium data by server, such as be inserted into the insertion position before multimedia file is play, further, client can only accept the multimedia file comprising multi-medium data that server configures passively, this just make play above-mentioned be positioned at multimedia file before multi-medium data time, a lot of user due to needed wait time longer, and select to abandon waiting for, no longer play multimedia file, and then not only cause the reproduction time of multi-medium data to shorten, and the user of play multimedia file also can be run off, thus cause the bandwagon effect of multi-medium data to decline.In other words, owing to only determining by server side the inaccurate problem of insertion that the insertion position of multimedia file causes in prior art.

For above-mentioned problem, at present effective solution is not yet proposed.

Summary of the invention

Embodiments provide a kind of generation method and device of multimedia file, only can determine to be inserted into by server side the inaccurate technical problem of insertion that the insertion position of multi-medium data in multimedia file cause at least to solve in prior art.

According to an aspect of the embodiment of the present invention, provide a kind of generation method of multimedia file, comprise: what obtain that the first client provides is inserted into multi-medium data and inserts configuration information, wherein, above-mentioned insertion configuration information is at least used to indicate request and inserts the above-mentioned multimedia file being inserted into multi-medium data; The multimedia file that the second client provides is obtained according to above-mentioned insertion configuration information; The above-mentioned multi-medium data that is inserted into is inserted in above-mentioned multimedia file, includes the above-mentioned destination multimedia file being inserted into multi-medium data to generate.

According to the another aspect of the embodiment of the present invention, additionally provide a kind of generating apparatus of multimedia file, comprise: the first acquiring unit, be inserted into multi-medium data for what obtain that the first client provides and insert configuration information, wherein, above-mentioned insertion configuration information is at least used to indicate request and inserts the above-mentioned multimedia file being inserted into multi-medium data; Second acquisition unit, for obtaining the multimedia file that the second client provides according to above-mentioned insertion configuration information; Generation unit, for being inserted in above-mentioned multimedia file by the above-mentioned multi-medium data that is inserted into, includes the above-mentioned destination multimedia file being inserted into multi-medium data to generate.

In embodiments of the present invention, get that the first client provides be inserted into multi-medium data and after inserting configuration information, the multimedia file that the second client provides is obtained according to inserting configuration information, be inserted in above-mentioned multimedia file so that multi-medium data will be inserted into, multi-medium data is inserted into realize accurately inserting in multimedia file, so that generate the new multimedia file more attracting user, thus overcome in prior art because the multi-medium data inserted in multimedia file is all solely determine that the insertion position that the insertion position of multi-medium data causes is inaccurate by server, and then when causing before client terminal playing is positioned at multimedia file multi-medium data, the reproduction time of user's play multimedia data shortens, and then the problem that a large number of users is run off, realize the time extending user's play multimedia data, and then promote the user's attention rate being inserted into multi-medium data, reach and improve the bandwagon effect of multi-medium data in multimedia file.

Further, due to the multimedia file producting method provided in the embodiment of the present invention be insert in the multimedia file provided in the second client that the first client provides be inserted into multi-medium data, the account transfer that can be the second client corresponding moves corresponding virtual resource, thus realize attracting more users to participate in the generative process of multimedia file, to extend the time of playing and being inserted into multi-medium data, and improve the user's attention rate being inserted into multi-medium data.In addition, the corresponding insertion position of multimedia file is accurately inserted owing to being inserted into multi-medium data, thus extend user and play the above-mentioned reproduction time being inserted into multi-medium data be inserted in multimedia file, further increase and be inserted into multi-medium data and be played or clicked chance, and then improve the bandwagon effect being inserted into multi-medium data, make enterprise and user realize doulbe-sides' victory.

Accompanying drawing explanation

Accompanying drawing described herein is used to provide a further understanding of the present invention, and form a application's part, schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:

Fig. 1 is the application scenarios schematic diagram of the generation method of a kind of optional multimedia file according to the embodiment of the present invention;

Fig. 2 is the flow chart of the generation method of a kind of optional multimedia file according to the embodiment of the present invention;

Fig. 3 is the schematic diagram of the generation method of a kind of optional multimedia file according to the embodiment of the present invention;

Fig. 4 is the schematic diagram of the generation method according to the optional multimedia file of the another kind of the embodiment of the present invention;

Fig. 5 is the flow chart of the generation method according to the optional multimedia file of the another kind of the embodiment of the present invention;

Fig. 6 is the schematic diagram obtaining multimedia file in the generation method according to a kind of optional multimedia file of the embodiment of the present invention and play label;

Fig. 7 is the schematic diagram obtaining multimedia file in the generation method according to the optional multimedia file of the another kind of the embodiment of the present invention and play label;

Fig. 8 is the schematic diagram obtaining multimedia file in the generation method according to another optional multimedia file of the embodiment of the present invention and play label;

Fig. 9 is the flow chart of the generation method of another optional multimedia file according to the embodiment of the present invention;

Figure 10 is the flow chart pushing destination multimedia file in the generation method according to another optional multimedia file of the embodiment of the present invention; And

Figure 11 is the schematic diagram of the generating apparatus of a kind of optional multimedia file according to the embodiment of the present invention.

Embodiment

The present invention program is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the embodiment of a part of the present invention, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, should belong to the scope of protection of the invention.

It should be noted that, term " first ", " second " etc. in specification of the present invention and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the data used like this can be exchanged in the appropriate case, so as embodiments of the invention described herein can with except here diagram or describe those except order implement.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, such as, contain those steps or unit that the process of series of steps or unit, method, system, product or equipment is not necessarily limited to clearly list, but can comprise clearly do not list or for intrinsic other step of these processes, method, product or equipment or unit.

Embodiment 1

According to the embodiment of the present invention, provide a kind of embodiment of generation method of multimedia file, the generation method of above-mentioned multimedia file can be, but not limited to be applied in network environment as shown in Figure 1, what the first client obtained on terminal 102-1 provided is inserted into multi-medium data and inserts configuration information, again according to the multimedia file that insertion configuration information is provided by the second client on terminal 102-2, and then according to insertion configuration information, the multi-medium data that is inserted into got by the first client is inserted in the multimedia file got by the second client in server 104, to generate destination multimedia file, so that by the destination multimedia file push of generation to the 3rd client sent request on the terminal 102-3 of the playing request playing destination multimedia file.Alternatively, in the present embodiment, above-mentioned network can include but not limited to: wide area network, metropolitan area network, local area network (LAN).Alternatively, in the present embodiment, above-mentioned terminal can include but not limited to following one of at least: mobile phone, panel computer, notebook computer, PC.Alternatively, in the present embodiment, the terminal of above-mentioned transmission multimedia file and request play multimedia file can be same terminal, also can be different terminals, wherein, above-mentioned first client and the 3rd client can be, but not limited to be set to different clients according to different application scenarioss, or same client.Above-mentioned just a kind of example, the present embodiment does not do any restriction to this.

In the embodiment of the present invention, provide a kind of generation method of multimedia file, as shown in Figure 2, the method comprises:

S202, what obtain that the first client provides is inserted into multi-medium data and inserts configuration information, wherein, inserts configuration information and is at least used to indicate request and inserts the multimedia file being inserted into multi-medium data;

S204, obtains according to inserting configuration information the multimedia file that the second client provides;

S206, will be inserted into multi-medium data and be inserted in multimedia file, to generate the destination multimedia file including and be inserted into multi-medium data.

Alternatively, in the present embodiment, the generation method of above-mentioned multimedia file can be, but not limited to be applied to the video containing advertisement generating a kind of new model, such as, what the first client provided is inserted into multi-medium data is advertisement, and the multimedia file that the second client provides is video, that is, the advertisement first client provided is inserted into the precalculated position in the video that the second client provides as required, to generate the above-mentioned video comprising advertisement.Thus overcome in prior art and solely determine that the insertion position that the insertion position being inserted into multi-medium data will inserted in multimedia file causes is inaccurate by server, and then when causing before client terminal playing is positioned at multimedia file multi-medium data, the reproduction time of user's play multimedia data shortens, and makes the problem that a large number of users runs off.

In order to solve the problems of the technologies described above, a kind of generation method of multimedia file is provided in the present embodiment, get that the first client provides be inserted into multi-medium data and after inserting configuration information, the multimedia file that the second client provides is obtained according to inserting configuration information, be inserted in above-mentioned multimedia file so that multi-medium data will be inserted into, accurately be inserted in multimedia file to realize being inserted into multi-medium data, such as, the multi-medium data that is inserted into of content being correlated with is inserted into relevant position in multimedia file, so that generate the new multimedia file more attracting user, thus realize the time extending user's play multimedia data, and then promote the user's attention rate being inserted into multi-medium data, reach and improve the bandwagon effect of multi-medium data in multimedia file.

Alternatively, in the present embodiment, above-mentioned by be inserted into multi-medium data insert the inserted mode of multimedia file can include but not limited to following one of at least: the picture frame being inserted into multi-medium data is inserted in the picture frame of multimedia file, suspends the broadcasting of multimedia file and be inserted into multi-medium data covering in the layer on this multimedia file to insert.

Particularly, insert in the picture frame of multimedia file for the picture frame that will be inserted into multi-medium data, then insert in multimedia file and be inserted into multi-medium data and will change total playing duration of multimedia file.Such as, suppose that multimedia file is the video that the second client is issued, be inserted into the advertisement that multi-medium data provides for the first client, as shown in Figure 3, second client has issued one section of homemade video of 20 minutes, in addition, also issue the broadcasting label mated with this homemade video, such as, play automobile A has appearred in tag identifier picture at the 10th minute 20s of video, the video ads of the automobile A that then according to this broadcasting label, the first client can be provided, and the video ads of this automobile A is inserted into the insertion position that 20s was corresponding in the 10th minute of the homemade video that above-mentioned second client is issued, suppose that the video ads duration of this automobile A is 1 minute, then after the video ads inserting automobile A, the playing duration of homemade video will become 21 minutes.Above-mentioned citing is a kind of example, and the present embodiment is not limited in any way this.

Again such as, for suspend multimedia file broadcasting and cover in the layer on this multimedia file insert be inserted into multi-medium data, as shown in Figure 4, when inserting the video ads of automobile A, due to the video ads of automobile A from homemade video in different layer, and homemade video is suspended in the position of the 10th minute 20s, then total playing duration of homemade video was by maintenance 20 minutes.

Alternatively, in the present embodiment, multi-medium data will be inserted into when being inserted in multimedia file, wherein, the obtain manner being inserted into the insertion position of multi-medium data in multimedia file can include but not limited to following one of at least: the insertion configuration information provided by the first client directly configure be inserted into the multimedia file that multi-medium data provides in the second client insertion position, to be provided by the second client and to mate with multimedia file and for identifying the broadcasting label being inserted into multi-medium data insertable insertion position in multimedia file.

Wherein, the above-mentioned insertion configuration information provided by the first client at least includes but not limited to: instruction insert be inserted into the multimedia file of multi-medium data mark, instruction be inserted into the insertion position of multi-medium data in multimedia file.Such as, first client provides the advertisement A of advertising car, insert configuration information in the amusement class video that this advertisement is inserted into the second client and provides simultaneously, that is, insertion configuration information that server can provide according to the first client obtains corresponding multimedia file, further, also can be inserted into predetermined insertion position in multimedia file according to inserting configuration information by being inserted into multi-medium data, such as, video start broadcasting after 1 minute in certain position insert above-mentioned advertisement.Thus realize the position selecting to be inserted into multimedia file that multi-medium data will insert and insertion according to the needs of the first client flexibly.Above-mentioned just a kind of application example, is not limited in any way this in the present embodiment.

Further, the broadcasting label provided by the second client can include but not limited to: the mark of multimedia file, the broadcasting type of multimedia file, be inserted into multi-medium data mark, be inserted into the broadcasting type of multimedia file, be inserted into the insertion position of multi-medium data.Such as, suppose that the multimedia file of the second client issue is for video ID-1, what the first client provided is inserted into multi-medium data for advertisement, and table 1 shows the broadcasting label of above-mentioned multimedia file video ID-1.

Table 1

Alternatively, in the present embodiment, the multimedia file sent in order to avoid the second client and the unmatched problem of broadcasting label, after the multimedia file receiving the second client transmission, the multimedia file that can also provide the second client is audited with broadcasting label, that is, whether the multimedia file detecting above-mentioned second client transmission mates with broadcasting label, if do not mate, notify that the second client resends multimedia file and/or plays label, if coupling, from the data received, obtain multimedia file and play label.Wherein, above-mentioned multimedia file can include but not limited to the matching way playing label: obtaining picture frame corresponding to this insertion position according to playing the insertion position of label at multimedia file identification, judging whether comprise the mark being inserted into multi-medium data identified in above-mentioned broadcasting label in this picture frame.If comprise, then can judge the multimedia file that the second client provides and broadcasting tag match.

Alternatively, in the present embodiment, to be inserted into before multi-medium data is inserted in multimedia file, also comprise: the insertion configuration information provided according to the first client sends to the second client will be inserted into multi-medium data and be inserted into the insertion request of multimedia file for asking; Judge whether the response of the second client transmission received indicates permission will be inserted into multi-medium data and be inserted in multimedia file.Further, after the insertion configuration information provided by the first client directly configures the insertion position being inserted into the multimedia file that multi-medium data provides in the second client, can also but be not limited to the insertion position of above-mentioned first client configuration to send to the second client, judge whether to make the second client to allow to be inserted in multimedia file corresponding insertion position by being inserted into multi-medium data.

Alternatively, in the present embodiment, when detecting that the multimedia file comprising multi-medium data generated by the way is played or click, can also include but not limited to: be the virtual resource providing the account transfer of the second client of above-mentioned multimedia file corresponding, also can therefrom benefit to make client.Wherein, above-mentioned virtual resource can include but not limited to: income.Such as, income 30 yuan, be then transferred to 30 yuan in account corresponding to the second client by e-bank.

Alternatively, in the present embodiment, above-mentioned second client judge whether to allow by be inserted into multi-medium data to be inserted in multimedia file corresponding insertion position time, the transfer numerical value that can be, but not limited to the virtual resource provided according to the first client judges.Such as, insert in the multimedia file supposing to have multiple first client-requested to provide in the second client and be inserted into multi-medium data, then the second client can according to the transfer numerical value of the virtual resource provided of above-mentioned multiple first client, therefrom select one or more first client, the multi-medium data that is inserted into provided to make it inserts in multimedia file, wherein, what the transfer numerical value of virtual resource can provide for the first client inserts the quotation being inserted into multi-medium data in multimedia file.

By the embodiment that the application provides, get that the first client provides be inserted into multi-medium data and after inserting configuration information, the multimedia file that the second client provides is obtained according to inserting configuration information, be inserted in above-mentioned multimedia file so that multi-medium data will be inserted into, multi-medium data is inserted into realize accurately inserting in multimedia file, so that generate the new multimedia file more attracting user, thus overcome in prior art because the multi-medium data inserted in multimedia file is all solely determine that the insertion position that the insertion position of multi-medium data causes is inaccurate by server, and then when causing before client terminal playing is positioned at multimedia file multi-medium data, the reproduction time of user's play multimedia data shortens, and then the problem that a large number of users is run off, realize the time extending user's play multimedia data, and then promote the user's attention rate being inserted into multi-medium data, reach and improve the bandwagon effect of multi-medium data in multimedia file.

As the optional scheme of one, will be inserted into before multi-medium data is inserted in multimedia file, also comprise:

S1, to send to the second client and will be inserted into multi-medium data and be inserted into the insertion request of multimedia file according to inserting configuration information for asking;

S2, judges whether the response of the second client transmission received indicates permission will be inserted into multi-medium data and be inserted into multimedia file;

The above-mentioned multi-medium data that will be inserted into is inserted into multimedia file and comprises:

S3, if response instruction allows to be inserted into multi-medium data be inserted into multimedia file, then will be inserted into multi-medium data and be inserted in multimedia file.

Alternatively, in the present embodiment, before inserting in multimedia file that configuration information provides in the second client and inserting and be inserted into multi-medium data, can be, but not limited to the insertion mandate of acquisition second client, to make receiving after instruction that the second client sends allows the response of inserting, then the multi-medium data that is inserted into the first client provided is inserted in the multimedia file that the second client provides.

Specifically be described in conjunction with following example, as shown in Figure 5, as step S502 first client 502 to server 506 provide be inserted into multi-medium data and insert configuration information; Server 506, after receiving above-mentioned data, will perform step S504, obtain for inserting the multimedia file being inserted into multi-medium data according to above-mentioned insertion configuration information; Further, as step S506 server 506 is used for asking being inserted into multi-medium data and being inserted into the insertion request of multimedia file by sending to the second client 504; Then perform step S508-S510, receive the response of the insertion request that the second client 504 sends, and judge whether the response of the second client 504 transmission received indicates permission will be inserted into multi-medium data and be inserted into multimedia file; If response instruction allows to be inserted into multi-medium data and is inserted into multimedia file, then will be inserted into multi-medium data and be inserted into as step S512 in multimedia file, the multimedia file being inserted into multi-medium data that comprises generated is presented to user.

Such as, what the first client 502 provided be inserted into multi-medium data can be, but not limited to relevant to multimedia file, suppose to be inserted into the advertisement that multi-medium data will be thrown in for the first client, the video that multimedia file will be issued for the second client, further, above-mentioned advertisement is inserted into relative relevant position in above-mentioned video according to insertion configuration information, thus make the relevant advertisement of content more easily attract user to pay close attention to, advertisement is made to become useful information in video, and then extend the time of the advertisement in user's displaying video, improve the bandwagon effect of advertisement.

By the embodiment that the application provides, to be inserted into before multi-medium data is inserted into multimedia file, the permission that the second client end response insertion request that obtains sends is inserted into the instruction of multimedia file by being inserted into multi-medium data, thus make generate comprise that the first client provides be inserted into the multimedia file of multi-medium data before can obtain the insertion mandate of the second client, and be not merely receive the multimedia file being inserted into multi-medium data by server fixed configurations, reach in the multimedia file sent in the second client insert that the first client provides exactly be inserted into multi-medium data to obtain the object of destination multimedia file, and then realize by improving the accuracy being inserted into the insertion position of multi-medium data, improve the bandwagon effect being inserted into multi-medium data, extend the time of the advertisement in user's displaying video.

As the optional scheme of one, multi-medium data will be inserted into and be inserted into multimedia file and comprise:

S1, obtains and is inserted into the insertion position of multi-medium data in multimedia file;

S2, will be inserted on insertion position that multi-medium data is inserted in multimedia file.

Alternatively, in the present embodiment, obtain the mode being inserted into the insertion position of multi-medium data in multimedia file can include but not limited to following one of at least: the insertion configuration information provided by the first client directly configure be inserted into the multimedia file that multi-medium data provides in the second client insertion position, to be provided by the second client and to mate with multimedia file and for identifying the broadcasting label being inserted into multi-medium data insertable insertion position in multimedia file.

Alternatively, in the present embodiment, the obtain manner of above-mentioned broadcasting label can include but not limited to following one of at least: select to obtain according to pre-configured broadcasting label information, self-defined acquisition.Wherein, can include but not limited in self-defined obtain manner: carry out input definition according to predetermined format.Such as, as shown in Figure 6, when the multimedia file that acquisition second client sends, in the broadcasting label information configured, obtain the information of the broadcasting label corresponding with multimedia file, after click " issue ", multimedia file and broadcasting label are sent to server simultaneously, in addition, as shown in Figure 7, also by self-defined option, play the information in label according to predetermined format input.

It should be noted that, above-mentioned is only a kind of example, issue operation can also but be not limited to directly be undertaken browsing selection by double-click frame to be selected, and without the need to setting " browsing " button.Further, above-mentioned two kinds of modes can also be integrated in a window display, both can select to send according to information to play label, and also can select self-defined broadcasting label simultaneously, be not limited to this in the present embodiment to make user.Again such as, as shown in Figure 8, first multimedia file (such as video ID-1) is issued, issue successfully, then eject the Option Box playing label information, play label indication information so that obtain.

By the embodiment that the application provides, the insertion position of multi-medium data in multimedia file is inserted into by obtaining, realize being inserted into multi-medium data and be accurately inserted into corresponding insertion position in multimedia file, thus overcome in prior art and determine to be inserted into by server the inaccurate problem in insertion position that the position of multi-medium data in multimedia file cause, and then while realization improves insertion accuracy, also attract more users to participate in the generation of multimedia file, improve user's attention rate of multi-medium data.

As the optional scheme of one, acquisition is inserted into the insertion position of multi-medium data in multimedia file and comprises:

S1, what obtain that the second client provides is inserted into the insertion position of multi-medium data at multimedia file.

Alternatively, in the present embodiment, what obtain that above-mentioned second client provides is inserted into the mode of multi-medium data in the insertion position of multimedia file and can includes but not limited to: provide the broadcasting label mated with multimedia file to identify by the second client and be inserted into multi-medium data insertable insertion position in multimedia file.

Alternatively, in the present embodiment, above-mentioned broadcasting label can include but not limited to: the mark of multimedia file, the broadcasting type of multimedia file, be inserted into multi-medium data mark, be inserted into the broadcasting type of multimedia file, be inserted into the insertion position of multi-medium data.Such as, multimedia file, for video, is inserted into multi-medium data for advertisement, and table 2 shows the information play in label.

Table 2

Table 2 (Continued)

It should be noted that, the broadcasting label that second client can send different multimedia files (such as video) and correspondence is as shown in table 2, the broadcasting label that directly can utilize the second client to make server and provide, is inserted in multimedia file the insertion position of playing label and identifying by being inserted into multi-medium data.

Specifically be described in conjunction with following example, suppose the video that multimedia file is issued for the second client, be inserted into the advertisement that multi-medium data provides for the first client, shown in associative list 2, the broadcasting label that video ID-1 is corresponding has two, 30s respectively about advertisement A and 50s of automobile about the advertisement B of beverage, then the above-mentioned advertisement A about automobile is inserted into the insertion position of the 30s of video ID-1, advertisement B about beverage is inserted into the insertion position of the 50s of video ID-1, and then generate the new video ID-1 comprising two advertisements, thus the above-mentioned new video ID-1 comprising two advertisements is preserved, so that directly the newly-generated new video ID-1 comprising two articles of advertisements can be pushed to the 3rd client when the 3rd client-requested is play.

By the embodiment that the application provides, what obtain that the second client provides is inserted into the insertion position of multi-medium data in multimedia file, thus achieve and be inserted into insertion position in multimedia file by being inserted into multi-medium data rapidly and accurately, further, the insertion position utilizing broadcasting label to identify directly will be inserted into multi-medium data and be inserted in multimedia file, also simplify the operating procedure generating multimedia file, thus realize the rise time saving multimedia file, improve the efficiency generating multimedia file.

S1, what obtain the first client configuration is inserted into the insertion position of multi-medium data at multimedia file.

Alternatively, in the present embodiment, what obtain that above-mentioned first client provides is inserted into the mode of multi-medium data in the insertion position of multimedia file and can includes but not limited to: configuration in insertion configuration information is inserted into the insertion position of multi-medium data at multimedia file.

It should be noted that, before the insertion configuration information that acquisition first client provides, first client can be, but not limited to the broadcasting statistical information obtaining multimedia file, draw the more much higher media file of user's attention rate according to this statistical information, and then determine to configure corresponding multimedia document information in insertion configuration information.Such as, before inserting the advertisement A about automobile, first client is learnt according to broadcasting statistical information, and the advertisement B broadcasting time in the multimedia file of amusement class belonging to same brand with advertisement A is more, then advertisement A can be configured to be inserted in the multimedia file of amusement class.Above-mentioned citing is a kind of example, and advertisement A can be configured to be inserted in predetermined amount of time in the more much higher media file of broadcasting time, the present embodiment does not do any restriction to this yet.

By the embodiment that the application provides, what acquisition was provided by the first client is inserted into the insertion position of multi-medium data in multimedia file, thus realize the first client and directly can configure according to the interest of user and be inserted into the insertion position of multi-medium data in multimedia file, make the insertion position being inserted into multi-medium data more accurate, be more conducive to the bandwagon effect improving multimedia file.

As the optional scheme of one,

After the insertion position information that acquisition first client configures, also comprise:

S1, sends to the second client by the insertion position of the first client configuration;

S2, judges whether response that the second client received sends indicates and allows to be inserted into insertion position in multimedia file by being inserted into multi-medium data;

Above-mentionedly to comprise being inserted on insertion position that multi-medium data is inserted in multimedia file:

S3, if response instruction allows to be inserted into insertion position in multimedia file by being inserted into multi-medium data, then will be inserted on insertion position that multi-medium data is inserted in multimedia file.

As the optional scheme of one, what provide in acquisition second client is inserted into multi-medium data after the insertion position of multimedia file, also comprises:

S1, whether the insertion position that detecting the second client provides mates with multimedia file;

S2, if detect, insertion position is not mated with multimedia file, then send the re-send request may for retransmitting multimedia file and/or insertion position to the second client;

S3, if detect, insertion position is mated with multimedia file, then indicate the insertion position that acquisition second client provides.

Alternatively, in the present embodiment, the multimedia file detecting the second client transmission can include but not limited to the mode whether broadcasting label mates: obtain picture frame corresponding to this insertion position according to the insertion position of playing tag identifier, judge whether comprise the mark being inserted into multi-medium data identified in above-mentioned broadcasting label in this picture frame.

Specifically be described in conjunction with following example, as shown in S902-S908 in Fig. 9, send multimedia file as step S902 second client 902 to server 904 and play label, whether server 904 detects multimedia file that the second client 902 sends by performing step S904 and plays label and mate receiving after above-mentioned data.

Such as, shown in associative list 1, if detect and do not mate, namely, obtain the picture frame of video ID-1 in the insertion position of 30s play indicated by label, wherein not display about any information of the advertisement A of automobile, does not then perform step S906 and sends for retransmitting multimedia file and/or playing the re-send request may of label, to obtain the multimedia file after upgrading and/or to play label to the second client 902.Further, if the coupling of detecting, namely, obtain the picture frame of video ID-1 in the insertion position of 30s play indicated by label, wherein show the identification screen of the advertisement A about automobile in this picture frame, then perform step S908 and indicate the multimedia file of acquisition second client 902 transmission and play label.

It should be noted that, the execution sequence of step S906 and step S908 is not limited to foregoing description, performs corresponding step according to the result detected.

By the embodiment that the application provides, at the multimedia file of reception second client transmission and after playing label, whether the multimedia file sent further by detection second client mates with broadcasting label, to determine that the second client is the need of resending multimedia file and/or playing label, thus ensure the accuracy of multimedia file and the corresponding broadcasting label obtained, and then reach multimedia file that the second client is sent and play label and carry out the object of further error correction examination & verification, make once pinpoint the problems, re-send request may can be sent in time to obtain the data after upgrading, realize the effect improving the accuracy that multimedia file generates.

As the optional scheme of one, being inserted into after multi-medium data is inserted in described multimedia file by described, also comprise:

S1, receive the 3rd client send for asking to play the playing request including the destination multimedia file being inserted into multi-medium data;

S2, includes the destination multimedia file being inserted into multi-medium data to the 3rd client push.

Specifically be described in conjunction with following example, as shown in S1002-S1010 in Figure 10, as step S1002 first client 1002 to server 1006 provide be inserted into multi-medium data and insert configuration information; Server 1006, after receiving above-mentioned data, will perform step S1004, obtain for inserting the multimedia file being inserted into multi-medium data according to above-mentioned insertion configuration information to the second client 1004; Further, by be inserted into multi-medium data be inserted in multimedia file with generate include be inserted into multi-medium data destination multimedia file as step S1006; What server 1006 received that the 3rd client 1008 sends comprises the above-mentioned playing request being inserted into the destination multimedia file of multi-medium data as step S1008 for asking to play, respond above-mentioned playing request server 1006 and will perform step S1010, push to the 3rd client 1008 and comprise the destination multimedia file being inserted into multi-medium data, the destination multimedia file being inserted into multi-medium data that comprises generated is presented to user better, improve the bandwagon effect being inserted into multi-medium data.

By the embodiment that the application provides, by respond the 3rd client send for asking to play the playing request including the destination multimedia file being inserted into multi-medium data, the destination multimedia file being inserted into multi-medium data is comprised to the 3rd client push is above-mentioned, thus the multimedia file the 3rd client can being play-overed send in the second client and the basis being inserted into multi-medium data that provides of the first client generate comprise the destination multimedia file being inserted into multi-medium data, and be not merely receive the multimedia file by server fixed configurations, achieve the effect generating multimedia file flexibly.

As the optional scheme of one, after including to the 3rd client push the destination multimedia file being inserted into multi-medium data, also comprise:

Whether played and/or clicked S1, when detection the 3rd client terminal playing includes the destination multimedia file being inserted into multi-medium data, be inserted into multi-medium data;

S2, is inserted into multi-medium data played and/or clicked if detect, then by be inserted into multi-medium data and be played and/or clicked corresponding virtual resource is transferred in account corresponding to the second client.

Alternatively, in the present embodiment, above-mentioned comprise the destination multimedia file being inserted into multi-medium data played or clicked after, can also include but not limited to as providing the second client of multimedia file to distribute corresponding income.Wherein, the mode that above-mentioned income can be, but not limited to by shifting virtual resource distributes to the second client.Particularly, be the mode of the second client transfer virtual resource can include but not limited to following one of at least: be directly that the second client shifts corresponding virtual resource, virtual resource is first transferred to server by the first client by the first client, by server, corresponding virtual resource is transferred to the second client again, the virtual resource such as received by server is transferred to the second client according to predetermined ratio.

It should be noted that, the income that above-mentioned first client provides can be all given in account corresponding to the second client, also part can be given in account corresponding to the second client.Above-mentioned is only a kind of example, and the present embodiment does not do any restriction to this.

Alternatively, in the present embodiment, by be inserted into the account that multi-medium data is played and/or clicked corresponding virtual resource is transferred to the second client corresponding and comprise:

S22, by by being played and/or clicked be inserted into the virtual resource that multi-medium data gets and be transferred in account corresponding to the second client according to predetermined ratio.

Specifically be described in conjunction with following example, suppose that advertiser provides 100 yuan of advertisement sponsors to for insertion of advertising with the network platform generating new video, the server that then network platform is corresponding is by generation 100 click, suppose to be inserted in the video ID-1 that the second client end AP P-1 provides the advertisement that this advertiser supports, generate new video ID-1, further, suppose that the 3rd client end AP P-2 clicks the advertisement in 10 above-mentioned new video ID-1, the 3rd client end AP P-3 clicks the advertisement in 10 above-mentioned new video ID-1.That is, the video ID-1 that the second client end AP P-1 provides is the income that the webserver brings 20 yuan, then by the predetermined ratio in 20 yuan as the income of 10%, namely 2 yuan, can be transferred in account corresponding to the second client end AP P-1.Thus attract more second client to participate in the generation of multimedia file, with the property of participation of adding users.

By the embodiment that the application provides, due in the present embodiment be insert in the multimedia file that provides in the second client that the first client provides be inserted into multi-medium data, thus the account transfer that can be the second client corresponding moves corresponding virtual resource, thus realize attracting more users to participate in the generative process of multimedia file, to extend the time of playing and being inserted into multi-medium data, and improve the user's attention rate being inserted into multi-medium data.

It should be noted that, for aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in specification all belongs to preferred embodiment, and involved action and module might not be that the present invention is necessary.

Through the above description of the embodiments, those skilled in the art can be well understood to the mode that can add required general hardware platform by software according to the method for above-described embodiment and realize, hardware can certainly be passed through, but in a lot of situation, the former is better execution mode.Based on such understanding, technical scheme of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product is stored in a storage medium (as ROM/RAM, magnetic disc, CD), comprising some instructions in order to make a station terminal equipment (can be mobile phone, computer, server, or the network equipment etc.) perform method described in each embodiment of the present invention.

Embodiment 2

According to the embodiment of the present invention, provide a kind of embodiment of generating apparatus of multimedia file, the generating apparatus of above-mentioned multimedia file can be, but not limited to be applied in network environment as shown in Figure 1, what the first client obtained on terminal 102-1 provided is inserted into multi-medium data and inserts configuration information, again according to the multimedia file that insertion configuration information is provided by the second client on terminal 102-2, and then according to insertion configuration information, the multi-medium data that is inserted into got by the first client is inserted in the multimedia file got by the second client in server 104, to generate destination multimedia file, so that by the destination multimedia file push of generation to the 3rd client sent request on the terminal 102-3 of the playing request playing destination multimedia file.Alternatively, in the present embodiment, above-mentioned network can include but not limited to: wide area network, metropolitan area network, local area network (LAN).Alternatively, in the present embodiment, above-mentioned terminal can include but not limited to following one of at least: mobile phone, panel computer, notebook computer, PC.Alternatively, in the present embodiment, the terminal of above-mentioned transmission multimedia file and request play multimedia file can be same terminal, also can be different terminals, wherein, above-mentioned first client and the 3rd client can be, but not limited to be set to different clients according to different application scenarioss, or same client.Above-mentioned just a kind of example, the present embodiment does not do any restriction to this.

In the embodiment of the present invention, additionally provide a kind of generating apparatus of multimedia file of the generation method for implementing above-mentioned multimedia file, as shown in figure 11, this device comprises:

1) the first acquiring unit 1102, is inserted into multi-medium data for what obtain that the first client provides and inserts configuration information, wherein, inserts configuration information and is at least used to indicate request and inserts the multimedia file being inserted into multi-medium data;

2) second acquisition unit 1104, for obtaining the multimedia file that the second client provides according to insertion configuration information;

3) generation unit 1106, is inserted in multimedia file for being inserted into multi-medium data, to generate the destination multimedia file including and be inserted into multi-medium data.

Alternatively, in the present embodiment, the generating apparatus of above-mentioned multimedia file can be, but not limited to be applied to the video containing advertisement generating a kind of new model, such as, what the first client provided is inserted into multi-medium data is advertisement, and the multimedia file that the second client provides is video, that is, the advertisement first client provided is inserted into the precalculated position in the video that the second client provides as required, to generate the above-mentioned video comprising advertisement.Thus overcome in prior art and solely determine that the insertion position that the insertion position being inserted into multi-medium data will inserted in multimedia file causes is inaccurate by server, and then when causing before client terminal playing is positioned at multimedia file multi-medium data, the reproduction time of user's play multimedia data shortens, and makes the problem that a large number of users runs off.

Further, the broadcasting label provided by the second client can include but not limited to: the mark of multimedia file, the broadcasting type of multimedia file, be inserted into multi-medium data mark, be inserted into the broadcasting type of multimedia file, be inserted into the insertion position of multi-medium data.Such as, suppose that the multimedia file of the second client issue is for video ID-1, what the first client provided is inserted into multi-medium data for advertisement, and table 3 shows the broadcasting label of above-mentioned multimedia file video ID-1.

Table 3

Table 3 (Continued)

As the optional scheme of one, said apparatus also comprises:

1) transmitting element, for being inserted into before multi-medium data is inserted in multimedia file, sending to the second client and will be inserted into multi-medium data and be inserted into the insertion request of multimedia file according to inserting configuration information for asking;

2) judging unit, for judging whether the response of the second client transmission received indicates permission will be inserted into multi-medium data and be inserted into multimedia file;

Above-mentioned generation unit 1106 comprises: 3) the first generation module, for respond instruction allow will be inserted into multi-medium data be inserted into multimedia file time, multi-medium data will be inserted into and be inserted in multimedia file.

As the optional scheme of one, above-mentioned generation unit 1106 comprises:

1) acquisition module, is inserted into the insertion position of multi-medium data in multimedia file for obtaining;

2) the second generation module, for being inserted into insertion position in multimedia file by being inserted into multi-medium data.

As the optional scheme of one, acquisition module comprises:

1) first obtain submodule, be inserted into the insertion position of multi-medium data at multimedia file for what obtain that the second client provides.

Alternatively, in the present embodiment, above-mentioned broadcasting label can include but not limited to: the mark of multimedia file, the broadcasting type of multimedia file, be inserted into multi-medium data mark, be inserted into the broadcasting type of multimedia file, be inserted into the insertion position of multi-medium data.Such as, multimedia file, for video, is inserted into multi-medium data for advertisement, and table 4 shows the information play in label.

Table 4

It should be noted that, the broadcasting label that second client can send different multimedia files (such as video) and correspondence is as shown in table 4, the broadcasting label that directly can utilize the second client to make server and provide, is inserted in multimedia file the insertion position of playing label and identifying by being inserted into multi-medium data.

Specifically be described in conjunction with following example, suppose the video that multimedia file is issued for the second client, be inserted into the advertisement that multi-medium data provides for the first client, shown in associative list 4, the broadcasting label that video ID-1 is corresponding has two, 30s respectively about advertisement A and 50s of automobile about the advertisement B of beverage, then the above-mentioned advertisement A about automobile is inserted into the insertion position of the 30s of video ID-1, advertisement B about beverage is inserted into the insertion position of the 50s of video ID-1, and then generate the new video ID-1 comprising two advertisements, thus the above-mentioned new video ID-1 comprising two advertisements is preserved, so that directly the newly-generated new video ID-1 comprising two articles of advertisements can be pushed to the 3rd client when the 3rd client-requested is play.

As the optional scheme of one, acquisition module comprises:

1) second obtain submodule, be inserted into the insertion position of multi-medium data at multimedia file for what obtain the first client configuration.

As the optional scheme of one, above-mentioned acquisition module also comprises:

1) send submodule, for after the insertion position information that configures in acquisition first client, the insertion position of the first client configuration is sent to the second client;

2) judge submodule, whether the response that the second client for judging to receive sends indicates allows to be inserted into insertion position in multimedia file by being inserted into multi-medium data;

Second generation module comprises: 3) generate submodule, for allowing when being inserted into insertion position that multi-medium data is inserted in multimedia file responding instruction, will be inserted on insertion position that multi-medium data is inserted in multimedia file.

Alternatively, in the present embodiment, insert before being inserted into multi-medium data in the multimedia file provided in the second client according to the insertion position of inserting indicated by configuration information, can be, but not limited to the insertion mandate of acquisition second client to insertion position, to make receiving after instruction that the second client sends allows to be inserted into the response of the insertion position that the first client configures, then on being inserted into that the first client the is provided insertion position that multi-medium data is inserted in the multimedia file that the second client provides.

Specifically be described in conjunction with following example, suppose to be inserted into the advertisement that multi-medium data provides for the first client by the video that multimedia file is issued for the second client, wherein, the second client comprises: the second client X and the second client Y.The insertion position of inserting about the advertisement B of beverage is all configured with in the video ID-2 that the video ID-1 that first client is issued at the second client X and the second client Y issues, further, send the insertion position of advertisement B in the video of correspondence about beverage respectively to the second client X and the second client Y, then receive the response of the second client X and the second client Y and judge whether to indicate the insertion position allowed in video ID-1 and video ID-2 to insert the above-mentioned advertisement B about beverage.Suppose that the response instruction that the second client X sends allows at the advertisement B of the insertion position of video ID-1 insertion about beverage, and the response instruction that the second client Y sends does not allow, then only the advertisement B about beverage is inserted on the insertion position of the video ID-1 that the second client X sends, as the insertion position place of 50s.

By the embodiment that the application provides, achieve by the way and need to select whether to allow to insert on the insertion position of multimedia file by being inserted into multi-medium data according to the second client, to ensure the accuracy being inserted into multi-medium data insertion, also improve the bandwagon effect after being inserted into multi-medium data insertion simultaneously.

As the optional scheme of one, acquisition module also comprises:

1) detection sub-module, be inserted into multi-medium data after the insertion position of multimedia file for what provide in acquisition second client, whether the insertion position that detecting the second client provides mates with multimedia file;

2) retransmission subpacket module, for when detecting that insertion position is not mated with multimedia file, sends the re-send request may for retransmitting multimedia file and/or insertion position to the second client;

3) submodule is indicated, for when detecting that insertion position is mated with multimedia file, the insertion position that instruction acquisition second client provides.

Such as, shown in associative list 3, if detect and do not mate, namely, obtain the picture frame of video ID-1 in the insertion position of 30s play indicated by label, wherein not display about any information of the advertisement A of automobile, does not then perform step S906 and sends for retransmitting multimedia file and/or playing the re-send request may of label, to obtain the multimedia file after upgrading and/or to play label to the second client 902.Further, if the coupling of detecting, namely, obtain the picture frame of video ID-1 in the insertion position of 30s play indicated by label, wherein show the identification screen of the advertisement A about automobile in this picture frame, then perform step S908 and indicate the multimedia file of acquisition second client 902 transmission and play label.

As the optional scheme of one, said apparatus also comprises:

1) receiving element, for after being inserted into multi-medium data and being inserted in multimedia file, receive the 3rd client send for asking to play the playing request including the destination multimedia file being inserted into multi-medium data;

2) push unit, for including the destination multimedia file being inserted into multi-medium data to the 3rd client push.

As the optional scheme of one, said apparatus also comprises:

1) detecting unit, for after including to described 3rd client push the destination multimedia file being inserted into multi-medium data, detect the 3rd client terminal playing when including the destination multimedia file being inserted into multi-medium data, whether playedly and/or clicked be inserted into multi-medium data;

2) buanch unit, for detect be inserted into multi-medium data played and/or clicked time, by be inserted into multi-medium data and be played and/or clicked corresponding virtual resource is transferred in account corresponding to the second client.

Alternatively, above-mentioned buanch unit comprises:

1) shift module, for by by being played and/or clicked be inserted into the virtual resource that multi-medium data gets and be transferred in account corresponding to the second client according to predetermined ratio.

The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.

Embodiment 3

According to the embodiment of the present invention, additionally provide a kind of embodiment of server of the generation method for implementing above-mentioned multimedia file, the applied environment of this embodiment is identical with embodiment 2 with embodiment 1, and the present embodiment does not repeat them here.Further, in the present embodiment, this server comprises:

1) memory, what be set to that storage first client provides is inserted into multi-medium data and inserts the multimedia file that configuration information and the second client provide, wherein, insert configuration information and be at least used to indicate the multimedia file that request insertion is inserted into multi-medium data;

2) processor, is set to be inserted in multimedia file by being inserted into multi-medium data, to generate the destination multimedia file including and be inserted into multi-medium data;

3) communication interface, be set to response the 3rd client send for asking to play the playing request including the multimedia file being inserted into multi-medium data, will the destination multimedia file being inserted into multi-medium data be included to the 3rd client push.

Alternatively, in the present embodiment, above-mentioned memory can also be used for the generation stored in above-described embodiment 1 and include other data be inserted in the destination multimedia file processes of multi-medium data.

Alternatively, the concrete example in the present embodiment can with reference to the example described in above-described embodiment 1 and embodiment 2, and the present embodiment does not repeat them here.

Embodiment 4

According to the embodiment of the present invention, additionally provide a kind of embodiment of terminal of the generation method for implementing above-mentioned multimedia file, the applied environment of this embodiment is identical with embodiment 2 with embodiment 1, and the present embodiment does not repeat them here.Further, in the present embodiment, this terminal comprises:

1) memory, is set to storage and is inserted into multi-medium data and inserts configuration information, wherein, inserts configuration information and is at least used to indicate the multimedia file that request insertion is inserted into multi-medium data;

2) processor, is set to configure and is inserted into multi-medium data and is inserted into insertion position in multimedia file;

3) communication interface, is set to send to server by being inserted into multi-medium data and inserting configuration information.

Embodiment 5

1) memory, is set to storing multimedia;

2) processor, is set to obtain and is inserted into the insertion position of multi-medium data at multimedia file;

3) communication interface, is set up and multimedia file is sent to server.

Alternatively, in the present embodiment, the broadcasting label that above-mentioned insertion position can be, but not limited to by mating with multimedia file identifies.

Embodiment 6

Embodiments of the invention additionally provide a kind of storage medium.The applied environment of this embodiment is identical with embodiment 2 with embodiment 1, and the present embodiment does not repeat them here.

Alternatively, in the present embodiment, storage medium is set to store the program code for performing following steps:

S1, what obtain that the first client provides is inserted into multi-medium data and inserts configuration information, wherein, inserts configuration information and is at least used to indicate request and inserts the multimedia file being inserted into multi-medium data;

S2, obtains according to inserting configuration information the multimedia file that the second client provides;

S3, will be inserted into multi-medium data and be inserted in multimedia file, to generate the destination multimedia file including and be inserted into multi-medium data.

Alternatively, storage medium is also set to store the program code for performing following steps:

Alternatively, in the present embodiment, above-mentioned storage medium can include but not limited to: USB flash disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), portable hard drive, magnetic disc or CD etc. various can be program code stored medium.

If the integrated unit in above-described embodiment using the form of SFU software functional unit realize and as independently production marketing or use time, can be stored in the storage medium that above computer can read.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words or all or part of of this technical scheme can embody with the form of software product, this computer software product is stored in storage medium, comprises all or part of step of some instructions in order to make one or more computer equipment (can be personal computer, server or the network equipment etc.) perform method described in each embodiment of the present invention.

In the above embodiment of the present invention, the description of each embodiment is all emphasized particularly on different fields, in certain embodiment, there is no the part described in detail, can see the associated description of other embodiments.

In several embodiments that the application provides, should be understood that, disclosed client, the mode by other realizes.Wherein, device embodiment described above is only schematic, the such as division of described unit, be only a kind of logic function to divide, actual can have other dividing mode when realizing, such as multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of unit or module or communication connection can be electrical or other form.

The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.

In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit also can be adopted to realize.

The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.

Claims

1. a generation method for multimedia file, is characterized in that, comprising:

What obtain that the first client provides is inserted into multi-medium data and inserts configuration information, wherein, described insertion configuration information be at least used to indicate request insert described in be inserted into the multimedia file of multi-medium data;

The multimedia file that the second client provides is obtained according to described insertion configuration information;

The described multi-medium data that is inserted into is inserted in described multimedia file, with generate include described in be inserted into the destination multimedia file of multi-medium data.

2. method according to claim 1, is characterized in that,

Be inserted into before multi-medium data is inserted in described multimedia file by described, also comprising: to send to described second client according to described insertion configuration information and be inserted into described the insertion request that multi-medium data is inserted into described multimedia file for asking; Judge whether the response that described second client received sends indicates permission that the described multi-medium data that is inserted into is inserted into described multimedia file;

The described multi-medium data that is inserted into is inserted into described multimedia file and comprises: if described response instruction allows the described multi-medium data that is inserted into be inserted into described multimedia file, then the described multi-medium data that is inserted into is inserted in described multimedia file.

3. method according to claim 1, is characterized in that, the described multi-medium data that is inserted into is inserted into described multimedia file and comprises:

The insertion position of multi-medium data in described multimedia file is inserted into described in acquisition;

Be inserted into described on described insertion position that multi-medium data is inserted in described multimedia file.

4. method according to claim 3, is characterized in that, is inserted into the insertion position of multi-medium data in described multimedia file and comprises described in described acquisition:

Obtain described second client provide described in be inserted into the described insertion position of multi-medium data at described multimedia file.

5. method according to claim 3, is characterized in that, is inserted into the insertion position of multi-medium data in described multimedia file and comprises described in described acquisition:

Obtain described in described first client configuration and be inserted into the described insertion position of multi-medium data at described multimedia file.

6. method according to claim 5, is characterized in that,

After the insertion position information that described first client of acquisition configures, also comprise: the described insertion position of described first client configuration is sent to described second client; Judge whether response that described second client received sends indicates to allow the described multi-medium data that is inserted into be inserted into described insertion position in described multimedia file;

Described described being inserted on described insertion position that multi-medium data is inserted in described multimedia file to be comprised: if described response instruction allows the described multi-medium data that is inserted into be inserted into described insertion position in described multimedia file, be then inserted into described on described insertion position that multi-medium data is inserted in described multimedia file.

7. method according to claim 4, is characterized in that, is inserted into multi-medium data after the described insertion position of described multimedia file, also comprises in described second client of acquisition described in providing:

Whether the described insertion position that detecting described second client provides mates with described multimedia file;

If detect, described insertion position is not mated with described multimedia file, then send the re-send request may for retransmitting described multimedia file and/or described insertion position to described second client;

If detect, described insertion position is mated with described multimedia file, then instruction obtains the described insertion position that described second client provides.

8. method according to claim 1, is characterized in that, being inserted into after multi-medium data is inserted in described multimedia file by described, also comprises:

Receive that the 3rd client sends for ask to play include described in be inserted into the playing request of the described destination multimedia file of multi-medium data;

The described destination multimedia file of multi-medium data is inserted into described in including to described 3rd client push.

9. method according to claim 8, is characterized in that, described to after being inserted into the described destination multimedia file of multi-medium data described in described 3rd client push includes, also comprises:

Detect when being inserted into the described destination multimedia file of multi-medium data described in including described in described 3rd client terminal playing, described in whether be inserted into multi-medium data played and/or clicked;

If it is played and/or clicked to be inserted into multi-medium data described in detecting, to be then played with the described multi-medium data that is inserted into and/or clicked corresponding virtual resource is transferred in account corresponding to described second client.

10. method according to claim 9, is characterized in that, is describedly inserted into the account that multi-medium data is played and/or clicked corresponding virtual resource is transferred to described second client corresponding comprises with described:

By by be played and/or clicked described in be inserted into the virtual resource that multi-medium data gets and be transferred in described account corresponding to described second client according to predetermined ratio.

The generating apparatus of 11. 1 kinds of multimedia files, is characterized in that, comprising:

First acquiring unit, is inserted into multi-medium data for what obtain that the first client provides and inserts configuration information, wherein, described insertion configuration information be at least used to indicate request insert described in be inserted into the multimedia file of multi-medium data;

Second acquisition unit, for obtaining the multimedia file that the second client provides according to described insertion configuration information;

Generation unit, for the described multi-medium data that is inserted into is inserted in described multimedia file, with generate include described in be inserted into the destination multimedia file of multi-medium data.

12. devices according to claim 11, is characterized in that,

Described device also comprises: transmitting element, for being inserted into before multi-medium data is inserted in described multimedia file by described, sending to described second client according to described insertion configuration information and being inserted into described the insertion request that multi-medium data is inserted into described multimedia file for asking; Judging unit, for judging whether the response that described second client received sends indicates permission that the described multi-medium data that is inserted into is inserted into described multimedia file;

Described generation unit comprises: the first generation module, for allow in described response instruction by described be inserted into multi-medium data be inserted into described multimedia file time, the described multi-medium data that is inserted into is inserted in described multimedia file.

13. devices according to claim 11, is characterized in that, described generation unit comprises:

Acquisition module, is inserted into the insertion position of multi-medium data in described multimedia file described in obtaining;

Second generation module, for being inserted into described insertion position in described multimedia file by the described multi-medium data that is inserted into.

14. devices according to claim 13, is characterized in that, described acquisition module comprises:

First obtain submodule, for obtain described second client provide described in be inserted into the described insertion position of multi-medium data at described multimedia file.

15. devices according to claim 13, is characterized in that, described acquisition module comprises:

Second obtains submodule, is inserted into the described insertion position of multi-medium data at described multimedia file for obtaining described in described first client configuration.

16. devices according to claim 15, is characterized in that,

Described acquisition module also comprises: send submodule, for after obtaining the insertion position information that configures of described first client, the described insertion position of described first client configuration is sent to described second client; Judge submodule, whether the response that described second client for judging to receive sends indicates allows the described multi-medium data that is inserted into be inserted into described insertion position in described multimedia file;

Described second generation module comprises: generate submodule, for allow in described response instruction by described be inserted into the described insertion position that multi-medium data is inserted in described multimedia file time, be inserted into described on described insertion position that multi-medium data is inserted in described multimedia file.

17. devices according to claim 14, is characterized in that, described acquisition module also comprises:

Detection sub-module, described in providing in described second client of acquisition, be inserted into multi-medium data after the described insertion position of described multimedia file, whether the described insertion position that detecting described second client provides mates with described multimedia file;

Retransmission subpacket module, for when detecting that described insertion position is not mated with described multimedia file, sends the re-send request may for retransmitting described multimedia file and/or described insertion position to described second client;

Instruction submodule, for when detecting that described insertion position is mated with described multimedia file, instruction obtains the described insertion position that described second client provides.

18. devices according to claim 11, is characterized in that, also comprise:

Receiving element, for being inserted into after multi-medium data is inserted in described multimedia file by described, receive that the 3rd client sends for ask to play include described in be inserted into the playing request of the described destination multimedia file of multi-medium data;

Push unit, for being inserted into the described destination multimedia file of multi-medium data described in including to described 3rd client push.

19. devices according to claim 18, is characterized in that, also comprise:

Detecting unit, for described to after being inserted into the described destination multimedia file of multi-medium data described in described 3rd client push includes, detect when being inserted into the described destination multimedia file of multi-medium data described in including described in described 3rd client terminal playing, described in whether be inserted into multi-medium data played and/or clicked;

Buanch unit, for be inserted into described in detecting multi-medium data played and/or clicked time, to be played with the described multi-medium data that is inserted into and/or clicked corresponding virtual resource is transferred in account corresponding to described second client.

20. devices according to claim 19, is characterized in that, described buanch unit comprises:

Shift module, for by by be played and/or clicked described in be inserted into the virtual resource that multi-medium data gets and be transferred in described account corresponding to described second client according to predetermined ratio.