CN113170216A - Live broadcast-based gift delivery method and device, equipment and storage medium - Google Patents

Live broadcast-based gift delivery method and device, equipment and storage medium Download PDF

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Publication number
CN113170216A
CN113170216A CN202180000492.2A CN202180000492A CN113170216A CN 113170216 A CN113170216 A CN 113170216A CN 202180000492 A CN202180000492 A CN 202180000492A CN 113170216 A CN113170216 A CN 113170216A
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Prior art keywords
information
gift
user
sending
additional
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Chinese (zh)
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马煜升
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Bigo Technology Pte Ltd
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Bigo Technology Pte Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/218Source of audio or video content, e.g. local disk arrays
    • H04N21/2187Live feed
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention relates to a gift delivery method based on live broadcast, which comprises the following steps: receiving first information from a terminal of a first user, the first information being generated based on a first virtual gift selected by the first user; judging whether the first virtual gift selected by the first user is an appendable gift or not according to the first information; if the first virtual gift selected by the first user is the addable gift, sending second information to terminals of other online users in the same live broadcast room except the terminal of the first user, wherein the second information is used for marking the first virtual gift as the addable gift so that the live broadcast room graphical interfaces of the terminals of the other online users present a gift addition control; and receiving third information from one or more of the terminals of the other online users, wherein the third information is generated in response to the operation of the gift addition control by the other online users corresponding to the terminals of the one or more other online users.

Description

Live broadcast-based gift delivery method and device, equipment and storage medium
Technical Field
The invention relates to the technical field of internet, in particular to a live broadcast-based gift delivery method and device.
Background
Currently, a user can send a gift to a host through a gift sending function of live broadcast software. For example, in the scheme of the invention patent application with application number 201911245132.X, it is disclosed that: obtaining lottery drawing triggering condition information sent by a first user in the live broadcast room object; the lottery drawing triggering condition information comprises a designated gift identification and a designated gift number; receiving gift information sent by a second user in the live broadcast room object, wherein the gift information comprises gift giving identification and gift giving quantity; when the present gift identification is consistent with the appointed gift identification, updating a preset accumulated value according to the present gift quantity; when the preset accumulated value is larger than or equal to the designated gift number, the lottery event is triggered to be executed, but the scheme of the patent only can carry out one-to-one gift sending operation between one audience and a main broadcast, and other users only can be used as viewers, so that the gift sending operation between the audience and the audience does not have any interactivity. In addition, some users have certain thresholds, and in a scene that a user needs to give a plurality of gifts to trigger related functions, a low-consumption user group is difficult to complete tasks, and the gift giving experience is poor, so that the gift giving enthusiasm is weak.
Disclosure of Invention
The invention aims to provide a live broadcast-based gift sending method, which is used for enabling operations of multiple users for sending gifts to the same anchor to be mutually related, enriching interaction forms between the anchor and audiences in live broadcast and among the audiences, improving enthusiasm of the audiences for sending gifts and improving user experience of the audiences in live broadcast.
The object of the present invention is achieved by the following technical means.
According to one aspect of the invention, a gift sending method based on live video is provided, and is characterized in that the method comprises the following steps: receiving first information from a terminal of a first user, the first information being generated based on a first virtual gift selected by the first user; judging whether the first virtual gift selected by the first user is an appendable gift or not according to the first information; if the first virtual gift is an appendable gift, sending second information to terminals of other online users except the first user in the same live broadcast room, wherein the second information is used for marking the first virtual gift as the appendable gift so as to enable terminal interfaces of the other online users to present a gift appending control; and receiving third information from the terminals of the other online users, wherein the third information is information generated in response to the operation of the gift addition control by one or more terminals of the other online users.
According to another aspect of the present invention, there is provided a live broadcast-based gift delivery apparatus comprising: a first information receiving module for receiving first information from a terminal of a first user, the first information being generated based on a first virtual gift selected by the first user; the first judging module is used for judging whether the first virtual gift selected by the first user is an appendable gift or not according to the first information; an information sending module, configured to send, if the first virtual gift selected by the first user is an appendable gift, second information to terminals of other online users in the same live broadcast room except the terminal of the first user, where the second information is used to mark the first virtual gift as an appendable gift, so that a live broadcast room graphical interface of the other online user terminals presents a gift appending control; and a second information receiving module, configured to receive third information from one or more of the terminals of the other online users, where the third information is information generated in response to an operation of the additional control by the other online user corresponding to the terminal of the one or more other online users.
According to an aspect of the present invention, there is provided a live broadcast-based gift delivery method, including:
generating first information in response to an operation of a user, wherein the first information represents that the user selects a first virtual gift to an anchor; sending the first information to a server or a cloud end; receiving second information from the server or the cloud, the second information representing that the first virtual gift is an appendable gift; presenting a gift addition control on a graphical interface of the user terminal in response to the second information; generating third information in response to a user operation of the gift-adding control; and sending the third information to the server or the cloud.
According to another aspect of the present invention, there is provided a live based gift delivery apparatus comprising:
the first information generation module is used for responding to the operation of a user to generate first information, and the first information indicates that the user selects and sends a first virtual gift to an anchor broadcast; the first information sending module is used for sending the first information to a server or a cloud end; the first information receiving module is used for receiving second information from a server or a cloud end, wherein the second information indicates that the first virtual gift is an appendable gift; the first graphical interface generating module is used for responding to the second information and presenting a gift adding control on a graphical interface of the user terminal; the second information generation module is used for responding to the operation of the user on the gift addition control to generate third information; and the second information sending module is used for sending the third information to the server or the cloud.
According to another aspect of the present invention, there is provided a computer readable storage medium storing executable instructions that, when executed by a processor, cause performance of the foregoing live video-based gifting method.
According to another aspect of the present invention, there is provided an apparatus for video live broadcasting, the apparatus comprising: a processor; and the storage device is used for storing executable instructions, and when the executable instructions are executed by the processor, the gift delivery method based on the live video can be realized.
The beneficial effects of the invention at least comprise:
by setting the addable gift, judging whether the gift sent by the first user is the addable gift or not, and sending the addable identification information to other online user terminals except the first gift-sending user terminal in the same live broadcast room, so that after the first user sends the addable gift, a plurality of users can jointly complete one-time gift-sending operation by clicking the addable control, thereby not only enabling the gift-sending operation to be more visual and simple and facilitating the gift-sending of the users, but also enabling the users to generate an interactive relation with the users in the process of the gift-sending, simultaneously extending various gift-sending cooperative playing methods, and in a scene that the users need to give a plurality of gifts to trigger related functions, jointly completing the gift-sending operation through multiple users, and increasing the enthusiasm of the gifts of the users.
The foregoing description is only an overview of the technical solutions of the present invention, and in order to make the technical means of the present invention more clearly understood, the present invention may be implemented in accordance with the content of the description, and in order to make the above and other objects, features, and advantages of the present invention more clearly understandable, the following preferred embodiments are described in detail with reference to the accompanying drawings.
Drawings
FIG. 1 is a flow chart of a live feed based gift-rendering method according to an embodiment of the present invention;
FIG. 2 is a diagram of the network architecture between various devices associated with a live based gifting system in accordance with one embodiment of the present invention;
FIG. 3A is a diagram of a server-side device of a live feed-based gift-rendering method according to an embodiment of the invention;
fig. 3B is a schematic diagram of an APP end device of a live broadcast-based gift delivery method according to an embodiment of the present invention.
Detailed Description
To further illustrate the technical means and effects of the present invention adopted to achieve the predetermined objects, the following detailed description will be given to the specific implementation, structure, features and effects of a live broadcast-based gift-offering method according to the present invention with reference to the accompanying drawings and preferred embodiments.
Referring to fig. 1 and fig. 2, fig. 1 is a flowchart illustrating steps of an embodiment of a live broadcast-based gift-delivery method according to the present invention, and fig. 2 is a network architecture diagram between devices related to a live broadcast-based gift-delivery system according to an embodiment of the present invention, where the live broadcast-based gift-delivery method may specifically include the following steps:
step S101, receiving first information from a terminal of a first user, the first information being generated based on a first virtual gift selected by the first user.
In this embodiment, a live broadcast APP may be run on a mobile terminal device, a live broadcast graphical user interface may be obtained by rendering on a touch display screen of the mobile terminal, an entry for presenting gifts may be provided on the live broadcast graphical user interface, and a user may select various virtual gifts through the entry for presenting gifts, set the number of the virtual gifts to be presented, and click a determination control to present the virtual gifts to a main broadcast.
The first user is the first user who presents a gift through a certain entrance within a predetermined time, users other than the first gift-presenting user (for example, users participating in additional gift presentation or users not presenting gift) are all called other online users, the terminal may be a mobile phone, a desktop computer, an IPAD, etc., and for convenience of explanation, the invention takes a mobile terminal (for example, a mobile phone) as an example. The first virtual gift may be any virtual gift in the portal giving the gift.
After the user runs live APP on the mobile terminal, the live APP can be in communication connection with the server or the cloud to receive and transmit data, information and the like, the live APP can acquire user information such as user IDs of the terminal and can generate various information according to operation of the user on the live APP, and particularly, the live APP can also acquire the user IDs of the user terminals.
In this embodiment, after the first user selects the gift in the entrance giving the gift, the live APP can generate first information, that is, first gift-giving information, based on the click of the terminal of the first user, and send the first information to the server or the cloud, and the server or the cloud can receive the first information and perform subsequent processing. In some other embodiments, the live APP may also enable generation of the first information through user speech.
Step S102, determining whether the first virtual gift selected by the first user is an appendable gift according to the first information.
In this embodiment, the first information may include: the gift ID, the gift user ID, the gift sending quantity and the gift receiving user ID, wherein the gift ID can be an identifier used for indicating a virtual gift which can participate in additional gift sending activities, and the gift with the identifier can be located in a separate gift area of an entrance of the gift sending on a graphical user interface of a live broadcast room so as to be convenient for a user to search and click. The server can determine whether the gift sent by the user is an appendable gift based on the gift ID, for example, by comparing the gift ID with a gift ID in a predetermined database to determine whether it is the same as a predetermined gift ID. It should be noted that the gift ID having the identifier of the appendable gift may include one or more gifts, that is, one or more virtual gifts participating in the appendable gift may be provided, which is not limited in the embodiment of the present invention. The gift sending amount may be the number of gifts, for example, the number of gifts is 30, and the gift receiving user ID may be the ID of the anchor. In some other embodiments, the gift ID may also be an identification indicating a virtual gift that may participate in the lottery activity, so that the first user and the user participating in the bonus gift may participate in the lottery activity together according to the method of the present invention.
As an example, the gift with the appendable gift identification in the live broadcast graphical user interface may include five types, respectively: A. b, C, D, E, wherein the virtual gift A has an ID of 001, the virtual gift B has an ID of 002, the virtual gift C has an ID of 003, the virtual gift D has an ID of 004, and the virtual gift E has an ID of 005. If the gift-giving user gives 10 virtual gifts B, the gift ID contained in the first information received by the server is 002, the number of the given gifts is 10, and after comparing the ID002 with the gift ID in a preset database, the gift with the number of 002 sent by the user is determined to be the addable gift.
Step S103, if the first virtual gift is an appendable gift, sending second information to terminals of other online users in the same live broadcast room except the first user, where the second information is used to mark the first virtual gift as an appendable gift, so that terminal interfaces of the other online users present a gift appending control.
Specifically, if the server or the cloud determines that the first virtual gift selected by the first user is the appendable gift, the server or the cloud can send second information to other online user terminals in the same live broadcast room except the first user terminal, the second information is used for marking the first virtual gift as the appendable gift, so that the live broadcast room graphical interfaces of the terminals of other online users present a gift appending control, and the APPs on other online user terminals can receive the second information and generate an appending control on the live broadcast room graphical interface of the terminal. The append control can be generated, for example, in the middle of a live room graphical interface. The user may click on the add control to make an add gift.
In addition, after the first user terminal delivers the gift, the live broadcast APP sends the first information to the server or the cloud, the server or the cloud receives the first information and generates second information according to the first information, the second information is sent to the live broadcast APP, the live broadcast APP responds to the second information and additionally generates a continuous click control and a gift delivery notification strip on a live broadcast graphical interface of the first user terminal, the gift delivery notification strip is generated on live broadcast graphical interfaces of other online user terminals, and the gift delivery notification strip can be used for displaying a gift user ID and the number of corresponding gifts to be delivered.
And step S104, receiving third information from the terminals of the other online users, wherein the third information is generated in response to one or more of the terminals of the other online users operating the gift-adding control.
Specifically, after one or more users for additional gifting click the additional control, the live APP on the corresponding terminal can generate third information in response to the click of the one or more users for additional gifting on the additional control, and send the third information and the corresponding additional gifting user ID to the server.
And step S105, judging whether the operation of additional gift sending of other online users is successful according to the third information.
Specifically, the server or the cloud may receive third information and determine whether the additional gifting is successful according to the third information and a corresponding additional gifting user ID, where the third information includes the additional gifting user ID and the additional gift number.
Specifically, the determining whether the additional gift giving is successful includes:
step S1051, judging whether the operation of additional gift sending is successful or not based on whether the account balance of the one or more other online users of the additional gift sending is sufficient or not,
if the account balance of the one or more other online users for additional gift delivery is sufficient to deduct fee successfully, judging that the operation of additional gift delivery is successful,
if the balance of the one or more other online users for additionally submitting gifts is insufficient and the fee deduction fails, judging that the operation of additionally submitting gifts fails; and
step S1052, if the additional gifting is successful, generates fourth information, that is, additional gifting success information, and sends the fourth information to the terminal of the first gifting user and the other online user terminals, where the fourth information represents that the operation of the additional gifting is successful.
For example, if the additional gifting user delivers 10 virtual gifts B with the ID of 002, each unit price is 1 yuan, and if the balance of the additional gifting user is greater than or equal to 10 yuan, the deduction is successful and the additional gifting is successful; if the balance of the gift adding user is less than 10 Yuan, the deduction fails, and the gift adding fails.
If the server judges that the additional gifting is successful, the server or the cloud generates fourth information and sends the fourth information to live APP of the first user terminal and other online user terminals, the fourth information can represent the number or value of the additional gifts and the additional gifting user ID, the live APP presents the additional first information in a gifting notification bar of a graphical interface of the first user terminal and gifting notification bars of graphical interfaces of other online user terminals based on the fourth information, and the additional first information comprises the additional gifting user ID and the additional gifting number. In some other embodiments, the fourth information may be sent only to the terminals of the one or more users of the top gift, or to the terminals of the first user and the one or more users of the top gift.
Specifically, in a preset time, if the sum of the gift quantity or value represented by the first information and the gift quantity or value represented by the fourth information exceeds a preset value, the server or the cloud sends fifth information to the first user terminal and other online user terminals, the live broadcast APP receives the fifth information, and in response to the fifth information, a preset effect, such as a high-level video special effect or an automatic lottery option, is presented on graphical interfaces of live broadcast rooms of the first user terminal and the other online user terminals.
The server may set the predetermined time to 10s, and if the gift delivery of one or more users who add gift delivery succeeds within 10s after the gift delivery of the first user terminal, the server resets the predetermined time to 10 s.
Illustratively, if the number of virtual gifts B sent by the first user terminal with the ID002 is 30, the number of virtual gifts B sent by other user a terminals with the ID002 is 10, the number of virtual gifts B sent by another other user B terminals with the ID002 is 10, and the total preset value of the gifts is 50, the live broadcast APP presents advanced video special effects or automatic lottery options on the graphical interface of the first user terminal and the live broadcast room of the other online user terminals.
Specifically, the live gift-delivery method further comprises the following steps: and step S106, judging whether the additional gift sending is finished, and recording the final first information if the additional gift sending is judged to be finished.
And in a preset time, if first information is not received from the terminal of the first user and fourth information is not generated, additional salute sending end information is sent to the terminal of the first user and the terminals of other online users, and final first information is recorded, the live broadcast APP cancels salute sending notification bars and additional controls based on the additional salute sending end information, wherein the fact that the first information is not received from the terminal of the first user indicates that the first user does not continue salute sending, the fact that the fourth information is not generated indicates that other online users do not additionally send salute, at the moment, the additional salute sending is finished, and the server or the cloud end records the final first information.
The final first information includes information such as the first user ID, one or more user IDs participating in the additional present, the present ID, the number of presents delivered by the first user, the number of presents delivered by one or more users participating in the additional present, and the total number and/or value of presents. The above is merely an introduction to the live based gift delivery method. In the implementation scenario, the first user and one or more users participating in additional gifting perform information transfer with the server or the cloud through the live APP so as to complete tasks together with the gifting. By taking this as an example, a data service interaction process of the live broadcast-based gift delivery method provided by the embodiment of the invention is described. However, the gift sending method based on live broadcasting provided by the invention is not limited to live broadcasting scenes and can be applied to other various services. For example, the gift sending method based on live broadcast can be realized in the price cutting activity needing multiple persons to participate in the completion or the sharing and getting prize activity needing multiple persons to participate in.
The method realizes the gift delivery method based on live broadcast through communication between the server and the live broadcast APP, and is described in the form of the server, the invention also includes a method described in the form of live broadcast APP, which includes the following steps:
s1, generating first information in response to the operation of a user, wherein the first information represents that the user sends a first virtual gift to the main broadcast;
s2, sending the first information to a server or a cloud end;
s3, receiving second information from the server or the cloud, the second information indicating that the first virtual gift is an appendable gift;
and S4, responding to the second information, and presenting a gift adding control on a graphical interface of the user terminal.
Specifically, after a first user selects a gift in an entrance for presenting the gift, a live broadcast APP can generate first information, namely first gift sending information, based on clicking of a terminal of the first user, and sends the first information to a server or a cloud, the server judges whether the first virtual gift selected by the first user is an appendable gift or not according to the first information, if so, sends second information to terminals of other online users except the first user in the same live broadcast room, the second information is used for marking the first virtual gift as the appendable gift, the live broadcast APP receives the second information and responds to the second information to present a gift appending control on graphical interfaces of other online user terminals except the first user terminal, and if the gift appending control is clicked by the gift appending user, the live broadcast APP responds to clicking of the gift appending control by the user to generate third information, and sending the third information to a server or a cloud.
Further, the method further comprises: receiving the second information, and responding to the second information to generate a continuous click option and/or a salute sending notification bar on a graphical interface of a live broadcast room of the user terminal, wherein the salute sending notification bar comprises: the first gifting user ID, the one or more user IDs participating in the additional gifting, the gift ID, the number of gifts sent by the first gifting user, and the number of gifts sent by the one or more users of the additional gifting, and the total gift number.
Further, the method further comprises receiving fourth information, wherein the fourth information indicates that the operation of the gift addition control by the user is successful; and
presenting additional first information in a salutation notification bar of a live-air graphical interface of the user terminal in response to the fourth information,
wherein the additional first information includes one or more user IDs of additional gifts and an additional gift number.
Specifically, if the server judges that the additional gifting is successful, the server or the cloud generates fourth information and sends the fourth information to live APP of the first user terminal and other online user terminals, the fourth information can represent the number or value of the additional gifts and the additional gifting user ID, the live APP receives the fourth information and presents the additional first information in a gifting notification bar of a graphical interface of the first user terminal and gifting notification bars of graphical interfaces of other online user terminals based on the fourth information, and the additional first information comprises the additional gifting user ID and the additional gifting number.
Optionally, the method further includes receiving fifth information, and presenting a predetermined video effect or providing a lottery option on the live graphical interface of the terminal of the first user and the terminals of the other online users in response to the fifth information; and
and receiving additional gift sending end information, and canceling an additional control, a continuous click control and a gift sending notification strip in response to the additional gift sending end information.
Specifically, in a preset time, if the sum of the gift quantity or value represented by the first information and the gift quantity or value represented by the fourth information exceeds a preset value, the server or the cloud sends fifth information to the first user terminal and other online user terminals, the live broadcast APP receives the fifth information, and in response to the fifth information, a preset effect, such as a high-level video special effect or an automatic lottery option, is presented on graphical interfaces of live broadcast rooms of the first user terminal and the other online user terminals. If the server does not receive the first information from the terminal of the first user and does not generate the fourth information within the preset time, the server sends additional saluting ending information to the terminal of the first user and the terminals of other online users and records the final first information, the live broadcast APP cancels saluting notification bars and additional controls based on the additional saluting ending information, the fact that the server does not receive the first information from the terminal of the first user indicates that the first user does not continue saluting, the fact that the fourth information is not generated indicates that other online users do not additionally saluting, at the moment, the additional saluting is ended, and the server or the cloud end records the final first information.
Based on the live broadcast based gift sending method, the embodiment of the invention also provides a live broadcast based gift sending device, which comprises a device for a server end and a device for an APP end. FIG. 3A is a diagram of a server-side device of a live feed-based gift-rendering method according to an embodiment of the invention; fig. 3B is a schematic diagram of an APP end device of a live broadcast-based gift delivery method according to an embodiment of the present invention.
Wherein, the device used for server end includes:
a first information receiving module 100 for receiving first information from a terminal of a first user, the first information being generated based on a first virtual gift selected by the first user;
a first determining module 101, configured to determine whether the first virtual gift selected by the first user is an appendable gift according to the first information;
an information sending module 102, configured to send, if the first virtual gift selected by the first user is an appendable gift, second information to terminals of other online users in the same live broadcast room except the terminal of the first user, where the second information is used to mark the first virtual gift as an appendable gift, so that a graphical interface of a live broadcast room of the other online user terminals presents a gift appending control;
a second information receiving module 103, configured to receive third information from one or more of the terminals of the other online users, where the third information is information generated in response to an operation of the add control by the other online users corresponding to the terminals of the one or more other online users; and
and the second judging module 104 is configured to judge whether the operation of additionally providing gifts by other online users is successful according to the third information.
The device for APP end includes:
a first information generating module 201, configured to generate first information in response to an operation of a user, where the first information indicates that the user sends a first virtual gift to the anchor;
the first information sending module 202 is configured to send the first information to a server or a cloud;
a first information receiving module 203, configured to receive second information from the server or the cloud, where the second information indicates that the first virtual gift is an appendable gift;
a first graphical interface generating module 204, configured to present a gift addition control on a graphical interface of the user terminal in response to the second information;
a second information generating module 205, configured to generate third information in response to a user operation on the gift-adding control; and
the second information sending module 206 is configured to send the third information to the server or the cloud.
It is to be understood that, in addition to the modules listed above, the present invention also includes other modules that can implement the live feed-based gift-rendering method of the present invention.
In another aspect of the invention, a computer-readable storage medium is provided that stores executable instructions, software programs, and modules that, when executed by a processor, cause performance of a live-based gifting method. The readable storage medium may include a high-speed random access memory, and may further include a non-volatile memory, such as at least one magnetic disk storage device, a flash memory device, or other non-volatile solid state storage device, and may be applied to various terminals, which may be computers, servers, and the like.
Embodiments of the present invention further provide a computer program product, which when running on a computer, causes the computer to execute the above related steps, so as to implement the live broadcast-based gift delivery method in the above embodiments.
Although the present invention has been described with reference to a preferred embodiment, it should be understood that various changes, substitutions and alterations can be made herein without departing from the spirit and scope of the invention as defined by the appended claims.

Claims (17)

1. A gift sending method based on live video is characterized by comprising the following steps:
receiving first information from a terminal of a first user, the first information being generated based on a first virtual gift selected by the first user;
judging whether the first virtual gift selected by the first user is an appendable gift or not according to the first information;
if the first virtual gift is an appendable gift, sending second information to terminals of other online users except the first user in the same live broadcast room, wherein the second information is used for marking the first virtual gift as the appendable gift so as to enable terminal interfaces of the other online users to present a gift appending control;
and receiving third information from the terminals of the other online users, wherein the third information is information generated in response to the operation of the gift addition control by one or more terminals of the other online users.
2. The live video-based gift feeding method of claim 1, wherein the first information at least comprises: one or more of a first user ID, a gift sending amount, and a gift receiving user ID.
3. The gift method based on live video of claim 1 further comprising determining whether the operation of additional gift sending by the other online users is successful according to the third information.
4. The gift method based on live video of claim 3, wherein said determining whether the operation of additional gift sending by the other online users is successful according to the third information comprises:
judging whether the operation of additional gift sending is successful or not based on whether the account balance of the other online users of the additional gift sending is sufficient or not,
and if the additional gift-offering is successful, generating fourth information, and sending the fourth information to the terminal of the first gift-offering user and the terminals of the other online users, wherein the fourth information represents that the operation of the additional gift-offering is successful.
5. The live video-based gift feeding method of claim 1, wherein the method further comprises:
judging whether the additional gift giving is finished; and
and if the gift adding is judged to be finished, recording the final first information.
6. The method of claim 5, wherein the determining whether the additional submission is finished; if judging that the gift adding is finished, recording the final first information comprises:
and if the first information is not received from the terminal of the first user and the fourth information is not generated within the preset time, sending additional gift sending ending information to the terminal of the first user and the terminals of the other online users, and recording the final first information.
7. The live video-based gifting method of claim 4,
and in a preset time, if the sum of the gift quantity or value represented by the first information and the gift quantity or value represented by the fourth information exceeds a preset value, sending fifth information to the terminal of the first user and the terminals of the other online users.
8. The live video-based gift feeding method of claim 6, wherein the final first information comprises: a first user ID, one or more user IDs for additional gifts, a number of gifts sent by the first user, a number of gifts sent by one or more users for additional gifts, a gifting user ID, and a gifts ID.
9. An apparatus for live video, the apparatus comprising:
a first information receiving module for receiving first information from a terminal of a first user, the first information being generated based on a first virtual gift selected by the first user;
the first judging module is used for judging whether the first virtual gift selected by the first user is an appendable gift or not according to the first information;
an information sending module, configured to send, if the first virtual gift selected by the first user is an appendable gift, second information to terminals of other online users in the same live broadcast room except the terminal of the first user, where the second information is used to mark the first virtual gift as an appendable gift, so that a live broadcast room graphical interface of the other online user terminals presents a gift appending control;
a second information receiving module, configured to receive third information from one or more of the terminals of the other online users, where the third information is information generated in response to an operation of the add control by another online user corresponding to the terminal of the one or more other online users; and
and the second judging module is used for judging whether the operation of additionally providing the gift by the other online users is successful according to the third information.
10. A gift sending method based on live video is characterized by comprising the following steps:
generating first information in response to an operation of a user, wherein the first information represents that the user selects a first virtual gift to an anchor;
sending the first information to a server or a cloud end;
receiving second information from the server or the cloud, the second information representing that the first virtual gift is an appendable gift;
presenting a gift addition control on a graphical interface of the user terminal in response to the second information;
generating third information in response to a user operation of the gift-adding control; and
and sending the third information to the server or the cloud.
11. The live video-based gift conveying method of claim 10, wherein the method further comprises:
and receiving the second information, and responding to the second information to generate a continuous click option and/or a gift sending notification bar on a graphical interface of a live broadcast room of the user terminal.
12. The live video-based gift conveying method of claim 10, wherein the method further comprises:
receiving fourth information, wherein the fourth information indicates that the operation of the gift addition control by the user is successful; and
presenting additional first information in a salutation notification bar of a live-air graphical interface of the user terminal in response to the fourth information,
wherein the additional first information includes one or more user IDs of additional gifts and an additional gift number.
13. The live video-based gift feeding method of claim 12, wherein the gift feeding notification bar comprises:
the first gifting user ID, the one or more user IDs participating in the additional gifting, the gift ID, the number of gifts sent by the first gifting user, and the number of gifts sent by the one or more users of the additional gifting, and the total gift number.
14. The live video-based gift conveying method of claim 10, wherein the method further comprises:
receiving fifth information, and presenting a predetermined video effect or providing lottery options on the live-room graphical interfaces of the terminal of the first user and the terminals of the other online users in response to the fifth information; and
and receiving additional gift sending end information, and canceling an additional control, a continuous click control and a gift sending notification strip in response to the additional gift sending end information.
15. An apparatus for live video, the apparatus comprising:
the first information generation module is used for responding to the operation of a user to generate first information, and the first information indicates that the user selects and sends a first virtual gift to an anchor broadcast;
the first information sending module is used for sending the first information to a server or a cloud end;
the first information receiving module is used for receiving second information from a server or a cloud end, wherein the second information indicates that the first virtual gift is an appendable gift;
the first graphical interface generating module is used for responding to the second information and presenting a gift adding control on a graphical interface of the user terminal;
the second information generation module is used for responding to the operation of the user on the gift addition control to generate third information; and
and the second information sending module is used for sending the third information to the server or the cloud.
16. A computer-readable storage medium, characterized in that the storage medium stores executable instructions that, when executed by a processor, cause performance of the live video-based gifting method of any one of claims 1-8 and 10-14.
17. An apparatus for live video, the apparatus comprising:
a processor;
a storage device for storing executable instructions,
the executable instructions, when executed by the processor, may implement the live video based gifting method of any one of claims 1-8 and 10-14.
CN202180000492.2A 2021-03-15 2021-03-15 Live broadcast-based gift delivery method and device, equipment and storage medium Pending CN113170216A (en)

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