CN113824977A - Live broadcast room virtual gift presenting method, system, device, equipment and storage medium - Google Patents

Live broadcast room virtual gift presenting method, system, device, equipment and storage medium Download PDF

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Publication number
CN113824977A
CN113824977A CN202111042677.8A CN202111042677A CN113824977A CN 113824977 A CN113824977 A CN 113824977A CN 202111042677 A CN202111042677 A CN 202111042677A CN 113824977 A CN113824977 A CN 113824977A
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China
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virtual gift
value
giving
virtual
audience
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CN202111042677.8A
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CN113824977B (en
Inventor
郭军
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Guangzhou Cubesili Information Technology Co Ltd
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Guangzhou Cubesili Information Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/218Source of audio or video content, e.g. local disk arrays
    • H04N21/2187Live feed
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

Abstract

The application relates to a method, a system, a device, equipment and a storage medium for presenting a virtual gift in a live broadcast room, belonging to the technical field of network live broadcast. The live broadcast room virtual gift presenting method comprises the steps of obtaining a single first virtual gift value to be presented according to a first virtual gift presenting request of an audience terminal after a first virtual gift presenting mode is started, obtaining the number of first virtual gifts which can be presented by the audience terminal according to a preset virtual gift value presenting threshold value, the total account value of the audience terminal and the single first virtual gift value, and displaying first virtual gift presenting special effect data which are returned by a receiving server terminal according to a first virtual gift presenting instruction and comprise first virtual gift number information and first virtual gift total value information on the audience terminal sending the first virtual gift presenting request, so that a user can know the presented virtual gift value in time, the live broadcast interactive experience of the user can be effectively improved, and the audience stickiness is increased.

Description

Live broadcast room virtual gift presenting method, system, device, equipment and storage medium
Technical Field
The present application relates to the field of live webcasting technologies, and in particular, to a method, a system, an apparatus, a device, and a storage medium for presenting a virtual gift in a live webcasting room.
Background
With the progress of network communication technology, live webcast becomes a new network interaction mode, and live webcast is popular with more and more audiences due to the characteristics of instantaneity, interactivity and the like.
The live broadcast platform user usually adopts the mode of presenting gifts to express the liking of the anchor user, and under the normal condition, the live broadcast platform user can show the gifts type and the gifts quantity presented by the user in the live broadcast room after presenting gifts, so that the user is difficult to perceive the value spent in presenting gifts, and excessive consumption is easily caused.
Disclosure of Invention
Based on this, an object of the present application is to provide a live broadcast room virtual gift presentation method, system, apparatus, device, and storage medium, and to provide a new live broadcast room virtual gift presentation form, which has advantages of improving live broadcast room interactive experience and audience stickiness.
According to a first aspect of embodiments of the present application, there is provided a live broadcast room virtual gift giving method, including:
responding to the starting information of a first virtual gift presentation mode of an audience terminal in a live broadcast room, acquiring a first virtual gift presentation request, and acquiring a single first virtual gift value to be presented according to the first virtual gift presentation request; the first virtual gift presentation mode starting information comprises a preset virtual gift value presentation threshold value and the total amount of the current value of the account of the audience, and the first virtual gift presentation request comprises a first virtual gift identifier;
acquiring the number of first virtual gifts which can be presented by the audience terminal according to the preset virtual gift value presenting threshold value, the total amount of the existing value of the account of the audience terminal and the single first virtual gift value to obtain the information of the number of the first virtual gifts;
generating a first virtual gift giving instruction according to the opening information of the first virtual gift giving mode, the first virtual gift quantity information and the first virtual gift identification, and sending the first virtual gift giving instruction to a server side;
obtaining first virtual gift giving special effect data returned by the server according to the first virtual gift giving instruction, wherein the first virtual gift giving special effect data comprises first virtual gift total value information given by the audience according to the first virtual gift quantity and the single first virtual gift value;
displaying a first virtual gift-giving effect at the spectator terminal that issued the first virtual gift-giving request, wherein the first virtual gift-giving effect includes first virtual gift total value information given by the spectator terminal.
According to a second aspect of embodiments of the present application, there is provided a live broadcast room virtual gift giving method, the method including:
receiving a first virtual gift giving instruction sent by a viewer terminal in a live broadcast room; the first virtual gift giving instruction comprises opening information of a first virtual gift giving mode, first virtual gift quantity information and a first virtual gift identifier;
acquiring total value information of a first virtual gift presented by the audience;
generating first virtual gift presenting special effect data according to the first virtual gift identification and first virtual gift total value information presented by the audience;
generating second virtual gift giving special effect data according to the first virtual gift identification and the first virtual gift quantity information;
and sending the first virtual gift giving special effect data to the audience sending the first virtual gift giving request, and sending the second virtual gift giving special effect data to other audiences joining the live broadcast room.
According to a third aspect of embodiments of the present application, there is provided a live broadcast virtual gift giving system, comprising a server side, an audience side and a main broadcast side,
the method comprises the steps that the audience terminal responds to the starting information of a first virtual gift presenting mode of the audience terminal in a live broadcast room, acquires a first virtual gift presenting request, and acquires a single first virtual gift value to be presented according to the first virtual gift presenting request; the first virtual gift presentation mode starting information comprises a preset virtual gift value presentation threshold value and the total amount of the current value of the account of the audience, and the first virtual gift presentation request comprises a first virtual gift identifier; acquiring the number of first virtual gifts which can be presented by the audience terminal according to the preset virtual gift value presenting threshold value, the total amount of the existing value of the account of the audience terminal and the single first virtual gift value to obtain the information of the number of the first virtual gifts; generating a first virtual gift giving instruction according to the opening information of the first virtual gift giving mode, the first virtual gift quantity information and the first virtual gift identification, and sending the first virtual gift giving instruction to a server side;
the server receives a first virtual gift presenting instruction sent by a viewer terminal in a live broadcast room; the first virtual gift giving instruction comprises opening information of a first virtual gift giving mode, first virtual gift quantity information and a first virtual gift identifier; acquiring total value information of a first virtual gift presented by the audience; generating first virtual gift presenting special effect data according to the first virtual gift identification and first virtual gift total value information presented by the audience; generating second virtual gift giving special effect data according to the first virtual gift identification and the first virtual gift quantity information; sending the first virtual gift giving special effect data to a spectator terminal sending the first virtual gift giving request, and sending the second virtual gift giving special effect data to other spectator terminals joining the live broadcast room;
the audience terminal sending the first virtual gift giving request acquires the first virtual gift giving special effect data and displays a first virtual gift giving special effect, wherein the first virtual gift giving special effect comprises first virtual gift total value information given by the audience terminal;
and other audience terminals joining the live broadcast room acquire the second virtual gift giving special effect data and display a second virtual gift giving special effect, wherein the second virtual gift giving special effect comprises the first virtual gift quantity information.
According to a fourth aspect of embodiments of the present application, there is provided a live broadcast room virtual gift giving apparatus, the apparatus including:
the presentation module is used for responding to the starting information of a first virtual gift presentation mode of an audience terminal in a live broadcast room, acquiring a first virtual gift presentation request, and acquiring a single first virtual gift value to be presented according to the first virtual gift presentation request; the first virtual gift presentation mode starting information comprises a preset virtual gift value presentation threshold value and the total amount of the current value of the account of the audience, and the first virtual gift presentation request comprises a first virtual gift identifier;
the quantity information acquisition module is used for acquiring the quantity of the first virtual gifts which can be presented by the audience according to the preset virtual gift value presenting threshold, the total account current value of the audience and the single first virtual gift value to obtain first virtual gift quantity information;
the instruction generating module is used for generating a first virtual gift giving instruction according to the opening information of the first virtual gift giving mode, the first virtual gift quantity information and the first virtual gift identification, and sending the first virtual gift giving instruction to a server side;
a special effect data receiving module, configured to obtain first virtual gift-giving special effect data returned by the server according to the first virtual gift-giving instruction, where the first virtual gift-giving special effect data includes first virtual gift total value information given by the audience according to the first virtual gift number and the single first virtual gift value;
and the display module is used for displaying a first virtual gift giving special effect at the audience sending the first virtual gift giving request, wherein the first virtual gift giving special effect comprises the total value information of the first virtual gift given by the audience.
According to a fifth aspect of embodiments of the present application, a live broadcast virtual gift giving apparatus, the apparatus comprising:
the instruction receiving module is used for receiving a first virtual gift giving instruction sent by a viewer terminal in a live broadcast room; the first virtual gift giving instruction comprises opening information of a first virtual gift giving mode, first virtual gift quantity information and a first virtual gift identifier;
the total value acquisition module is used for acquiring the total value information of the first virtual gift presented by the audience;
the first special effect generation module is used for generating first virtual gift presenting special effect data according to the first virtual gift identification and first virtual gift total value information presented by the audience terminal;
the second special effect generating module is used for generating second virtual gift giving special effect data according to the first virtual gift identification and the first virtual gift quantity information;
and the special effect sending module is used for sending the first virtual gift giving special effect data to the audience sending the first virtual gift giving request and sending the second virtual gift giving special effect data to other audiences joining the live broadcast room.
According to a sixth aspect of embodiments of the present application, there is provided an electronic apparatus, comprising: a processor and a memory; wherein the memory stores a computer program adapted to be loaded by the processor and to execute any of the live air virtual gift giving methods.
According to a seventh aspect of embodiments of the present application, there is provided a computer-readable storage medium having stored thereon a computer program that, when executed by a processor, implements any one of the live broadcast room virtual gift giving methods.
In the application, after a first virtual gift presenting mode is started, a single first virtual gift value to be presented is obtained according to a first virtual gift presenting request of an audience, a first virtual gift quantity which can be presented by the audience is obtained according to a preset virtual gift value presenting threshold, the total account current value of the audience and the single first virtual gift value, first virtual gift presenting special effect data which are returned by a receiving server end according to a first virtual gift presenting instruction and comprise the first virtual gift quantity and first virtual gift total value information are received, a first virtual gift presenting special effect which comprises the first virtual gift total value information presented by the audience is displayed at the audience sending the first virtual gift presenting request, so that a user can timely know the presented virtual gift value, the live broadcast interaction experience of the user is improved while excessive consumption is avoided, increasing viewer stickiness.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
For a better understanding and practice, the present application is described in detail below with reference to the accompanying drawings.
Drawings
Fig. 1 is a schematic diagram of an application environment of a live broadcast virtual gift presentation method according to an embodiment of the present application;
fig. 2 is a flowchart of a live broadcast room virtual gift giving method according to an embodiment of the present application;
fig. 3 is a flowchart of a live broadcast room virtual gift giving method according to a second embodiment of the present application;
fig. 4 is a block diagram schematically illustrating a structure of a virtual gift-giving device in a live broadcast room according to a third embodiment of the present application;
fig. 5 is a block diagram schematically illustrating a structure of a virtual gift-giving device in a live broadcast room according to a fourth embodiment of the present application;
FIG. 6 is an interaction diagram of a live room virtual gift giving system according to one embodiment of the present application;
fig. 7 is a block diagram illustrating a structure of an electronic device according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.
It should be understood that the embodiments described are only a few embodiments of the present application, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the application, as detailed in the appended claims.
In the description of the present application, it is to be understood that the terms "first," "second," "third," and the like are used solely to distinguish one from another and are not necessarily used to describe a particular order or sequence, nor are they to be construed as indicating or implying relative importance. The specific meaning of the above terms in the present application can be understood by those of ordinary skill in the art as appropriate. As used in this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. The word "if/if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination". Further, in the description of the present application, "a plurality" means two or more unless otherwise specified. "and/or" describes the association relationship of the associated objects, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship.
Referring to fig. 1, fig. 1 is a schematic view of an application scenario of a live broadcast room virtual gift giving method according to an embodiment of the present application, where the application scenario includes a main broadcast terminal 20, a server terminal 10, and a viewer terminal 30 according to an embodiment of the present application. The anchor side 20 interacts with the viewer side 30 via the server side 10.
The anchor terminal 20 is a terminal that transmits a live video, and is typically a viewer terminal used by an anchor in a live network.
The viewer side 30 is a side that receives and views the webcast video, and is typically a viewer side used by a viewer viewing the video in the webcast.
The hardware at which the anchor 20 and the viewer 30 are directed is essentially a computer device, and in particular, as shown in fig. 1, it may be a computer device of the type of a smart phone, a smart interactive tablet, a personal computer, and so on. Both the anchor terminal 20 and the viewer terminal 30 can access the internet through a well-known network access manner to establish a data communication link with the server terminal 10.
The server 10 is a service server, and may be responsible for further connecting with a related audio data server, a video streaming server, and other servers providing related support, so as to form a logically associated server cluster to provide services for related terminal devices, such as the anchor terminal 20 and the viewer terminal 30 shown in fig. 1.
The server 10 receives the first virtual gift giving instruction, and obtains the total value information of the first virtual gift given by the viewer 30; generating first virtual gift presenting special effect data according to the first virtual gift identification and first virtual gift total value information presented by the audience; generating second virtual gift giving special effect data according to the first virtual gift identification and the first virtual gift quantity information; the first virtual gift-giving special effect data is transmitted to the viewer 30 who has sent the first virtual gift-giving request, and the second virtual gift-giving special effect data is transmitted to other viewers 30 who join the live broadcast room.
The anchor terminal 20 receives the first virtual gift sent by the server terminal 10 in response to the first virtual gift-giving instruction.
The spectator terminal 30 acquires a first virtual gift presentation request in response to the start information of the first virtual gift presentation mode, and acquires a single first virtual gift value to be presented according to the first virtual gift presentation request; the first virtual gift presentation mode starting information comprises a preset virtual gift value presentation threshold value and the total amount of the current value of the account of the audience, and the first virtual gift presentation request comprises a first virtual gift identifier; acquiring the number of first virtual gifts which can be presented by the spectator terminal 30 according to the preset virtual gift value presentation threshold value, the total amount of the existing value of the account of the spectator terminal 30 and the single first virtual gift value, so as to obtain the information of the number of the first virtual gifts; generating a first virtual gift giving instruction according to the opening information of the first virtual gift giving mode, the first virtual gift quantity information and the first virtual gift identification, and sending the first virtual gift giving instruction to the server 10.
The spectator terminal 30 sending the first virtual gift-giving request obtains the first virtual gift-giving special effect data and displays a first virtual gift-giving special effect, wherein the first virtual gift-giving special effect includes first virtual gift total value information given by the spectator terminal 30;
the other viewers 30 joining the live broadcast room obtain the second virtual gift-giving effect data and display the second virtual gift-giving effect, wherein the second virtual gift-giving effect includes the first virtual gift quantity information.
The first embodiment is as follows:
the embodiment of the application discloses a method for presenting a virtual gift in a live broadcast room, which is applied to the audience 30.
A method for presenting a virtual gift in a live broadcast room according to an embodiment of the present application will be described in detail below with reference to the accompanying drawings.
Referring to fig. 2, an embodiment of the present application provides a method for presenting a virtual gift in a live broadcast room, including the following steps:
s101: responding to the starting information of a first virtual gift presentation mode of an audience terminal in a live broadcast room, acquiring a first virtual gift presentation request, and acquiring a single first virtual gift value to be presented according to the first virtual gift presentation request;
the starting information of the first virtual gift presentation mode is used for starting the first virtual gift presentation mode, and the first virtual gift presentation mode indicates that gift presentation is carried out according to the current total value of the account of the audience and a preset virtual gift value presentation threshold value so as to avoid excessive consumption of a user. And when the opening information of the first virtual gift presentation mode of the audience terminal is not detected, the audience terminal carries out gift presentation according to the usual gift presentation mode.
The first virtual gift presentation mode opening information includes a preset virtual gift value presentation threshold and the total account current value of the audience, and the total account current value of the audience may refer to the value of the virtual consumer currency existing in the account of the audience.
The first virtual gift-presentation request may be a request signal from the viewer side for presenting a specific virtual gift to the broadcaster side after the first virtual gift-presentation mode is turned on. The first virtual gift presenting request comprises a first virtual gift identifier, the first virtual gift identifier indicates a certain specific first virtual gift presented by a user, after the first virtual gift presenting request of an audience terminal is received, the first virtual gift with the first virtual gift identifier is sent to a main broadcast terminal, corresponding preset virtual gift value data is searched according to the first virtual gift identifier, and a single first virtual gift value corresponding to the first virtual gift identifier is obtained.
In one embodiment, the first virtual gift-giving request is a request signal sent by the viewer end for giving a specific virtual gift in the gift list to the broadcaster end after the first virtual gift-giving mode is turned on; specifically, the step of obtaining the first virtual gift-giving request of the audience comprises the following steps:
according to the total amount of the current value of the account of the audience, obtaining a plurality of virtual gifts with the single virtual gift value not larger than the total amount of the current value of the account from a preset virtual gift database, and generating a gift list;
and acquiring a first virtual gift identifier determined by triggering the gift list by the audience, and generating a first virtual gift giving request according to the first virtual gift identifier.
The value of each virtual gift in the gift list is smaller than or equal to the total amount of the current value of the account of the audience, so that the situation that the value of each first virtual gift given by the user exceeds the total amount of the current value of the account of the user is avoided, and the excessive consumption of the user is avoided. Preferably, each virtual gift in the gift list is ordered according to a gift-giver's value. Specifically, the step of generating the gift list includes:
acquiring the air value of each virtual gift from a preset database;
determining the ordering of each virtual gift in the gift list according to the gift value, wherein the higher the gift value, the higher the ordering of the virtual gift in the gift list.
The preset database stores the air value of each virtual gift; the gift value can be calculated by counting the number of times the virtual gift is sent, and the gift value of the virtual gift is correspondingly increased every time the user sends the virtual gift. The virtual gift has a higher gift-giving value, i.e., the more times the virtual gift is sent out, the more popular the user. For example, the calculation may be performed based on the number of times the virtual gift is sent and a preset relationship between the number of times the virtual gift is sent and the popularity value, wherein the larger the number of times the virtual gift is sent, the higher the popularity value is. By sequencing each virtual gift in the gift list according to the value of the gift-giving person, the virtual gift is more convenient for the user to give in time, and the participation and audience stickiness of the given virtual gift are improved. In a preferred embodiment, only the top N virtual gifts are displayed in the gift list, so as to reduce the loading data amount of the gift list and increase the loading speed. And N is any integer and can be set according to the actual requirement of a user. For example, 3 may be set.
In one embodiment, the method further comprises the steps of:
and when detecting that the total amount of the current value of the account of the audience is smaller than any one virtual gift value in the virtual gift database, displaying second prompt information for prompting the user to recharge.
The second prompt message can be displayed at the audience in the form of a popup, a banner or a text box to prompt the user to recharge in time.
S102: acquiring the number of first virtual gifts which can be presented by the audience terminal according to the preset virtual gift value presenting threshold value, the total amount of the existing value of the account of the audience terminal and the single first virtual gift value to obtain the information of the number of the first virtual gifts;
when detecting that the first virtual gift presentation mode is started, automatically calculating the number of the first virtual gifts which can be presented by the audience according to the preset virtual gift value presentation threshold value, the total amount of the current value of the account of the audience and the single first virtual gift value. The giftable first virtual gift amount is the maximum amount of the first virtual gift that can be sent according to the total amount of the current value of the audience account. It should be noted that the number of the first virtual gifts that can be presented by the audience is an integer, and when the calculated number of the first virtual gifts that can be presented by the audience is a non-integer, the number of the first virtual gifts that can be presented is obtained by rounding down.
In one embodiment, the step of obtaining the first number of virtual gifts giftable by the audience comprises:
if the total amount of the current account value is less than the single first virtual gift value, displaying first prompt information for prompting to change the presented virtual gift, responding to a virtual gift selection operation of a spectator end according to the first prompt information, changing the first virtual gift and regenerating a first virtual gift presentation request, obtaining the single first virtual gift value to be presented according to the first virtual gift presentation request, and obtaining the number of the first virtual gifts which can be presented by the spectator end according to the preset virtual gift value presentation threshold value, the total amount of the current account value of the spectator end and the single first virtual gift value to obtain the information of the number of the first virtual gifts;
if the total value of the current account value is larger than the preset virtual gift value threshold and larger than the single first virtual gift value, determining the number of the first virtual gifts which can be presented according to the preset virtual gift value threshold and the single first virtual gift value to be presented;
and if the total amount of the current value of the account is smaller than the preset virtual gift value threshold and larger than the single first virtual gift value, determining the number of the first virtual gifts which can be presented according to the total amount of the current value of the account and the single first virtual gift value to be presented.
When the total value of the current account value is smaller than the value of the single first virtual gift, the fact that the single value of the first virtual gift selected by the current user exceeds the total value of the current account value is shown, at the moment, first prompt information used for prompting the replacement of the presented virtual gift is displayed, and the number of the first virtual gifts which can be presented by the audience is calculated by reacquiring the value of the single first virtual gift in response to the virtual gift selection operation of the audience according to the first prompt information.
Wherein the first prompt message may be presented at the viewer end in the form of a pop-up window, a banner, or a text box to prompt the user to replace a single virtual gift with a lower value.
S103: generating a first virtual gift giving instruction according to the opening information of the first virtual gift giving mode, the first virtual gift quantity information and the first virtual gift identification, and sending the first virtual gift giving instruction to a server side;
the first virtual gift giving instruction comprises opening information of the first virtual gift giving mode, first virtual gift quantity information and the first virtual gift identification, and the server side generates first virtual gift giving special effect data used for displaying a corresponding giving special effect at the audience side after receiving the first virtual gift giving instruction and pushes the first virtual gift giving special effect data to the client side. In one embodiment, the first virtual gift-giving instruction includes a user identifier indicating a viewer side that issued the first virtual gift-giving request.
S104: and acquiring first virtual gift giving special effect data returned by the server according to the first virtual gift giving instruction.
Wherein the first virtual gift giving effect data is usable to display a first virtual gift giving effect at a viewer side that issued the first virtual gift giving request. Wherein the first virtual gift-giving special effect data includes first virtual gift total value information given by the audience terminal, which is obtained according to the first virtual gift amount and the single first virtual gift value. The single first virtual gift value can be obtained by searching for corresponding preset virtual gift value data according to the first virtual gift identification in the first virtual gift giving instruction.
The first virtual gift-giving special effect data may include one or more elements of video data, animation data, music data, text data, and picture data.
S105: displaying a first virtual gift-giving effect at the spectator terminal that issued the first virtual gift-giving request, wherein the first virtual gift-giving effect includes first virtual gift total value information given by the spectator terminal.
The first virtual gift-giving special effect data may be displayed at the viewer's end that issued the first virtual gift-giving request in a combination of one or more of special effect video, animation, pictures, or text. In one embodiment, the first virtual gift-giving special effect data further includes a user identification, and the first virtual gift-giving special effect includes the user identification, a first virtual gift identification, and first virtual gift total value information given by the spectator. For example, a text "K gift of X gold is given by the a user" may be displayed on the viewer side that issued the first virtual gift-giving request.
In one embodiment, the method further comprises the steps of:
acquiring second virtual gift giving special effect data returned by the server according to the first virtual gift giving instruction; wherein the second virtual gift-giving special effect data includes the first virtual gift identification and the first virtual gift number information;
and displaying a second virtual gift giving effect on other audiences participating in the live broadcast room, wherein the second virtual gift giving effect comprises the first virtual gift quantity information.
In one embodiment, the second virtual gift-giving special effect data further includes a user identifier, and the second virtual gift-giving special effect includes the user identifier, the first virtual gift quantity information, and the first virtual gift identifier, for example, a text of "a user gives Y K gifts" may be displayed on the other audience participating in the live broadcast room.
The second virtual gift presenting special effect data comprising the first virtual gift identification, the user identification and the first virtual gift quantity is displayed to other audience terminals joining the live broadcast room, so that the other audience terminals are stimulated to actively participate in the interaction of the live broadcast room, and the live broadcast interaction experience and audience stickiness are improved.
In the embodiment of the application, after a first virtual gift presenting mode is started, a single first virtual gift value to be presented is obtained according to a first virtual gift presenting request of an audience, a first virtual gift quantity which can be presented by the audience is obtained according to a preset virtual gift value presenting threshold, the total account value of the audience and the single first virtual gift value, first virtual gift presenting special effect data which are returned by a receiving server end according to a first virtual gift presenting instruction and comprise the first virtual gift quantity and the total first virtual gift value information are displayed by the audience sending the first virtual gift presenting request, so that a user can timely know the presented virtual gift value, the live broadcast interaction experience of the user is improved while excessive consumption is avoided, increasing viewer stickiness.
Example two:
the embodiment of the application discloses a method for presenting a virtual gift in a live broadcast room, which is applied to the server 20.
A method for presenting a virtual gift in a live broadcast room according to an embodiment of the present application will be described in detail below with reference to the accompanying drawings.
Referring to fig. 3, an embodiment of the present application provides a method for presenting a virtual gift in a live broadcast room, including the following steps:
s201: receiving a first virtual gift giving instruction sent by a viewer terminal in a live broadcast room; the first virtual gift giving instruction comprises opening information of a first virtual gift giving mode, first virtual gift quantity information and a first virtual gift identifier;
s202: acquiring total value information of a first virtual gift presented by the audience;
s203: generating first virtual gift presenting special effect data according to the first virtual gift identification and first virtual gift total value information presented by the audience;
s204: generating second virtual gift giving special effect data according to the first virtual gift identification and the first virtual gift quantity information;
s205: and sending the first virtual gift giving special effect data to the audience sending the first virtual gift giving request, and sending the second virtual gift giving special effect data to other audiences joining the live broadcast room.
In the present embodiment, the method for presenting a virtual gift in a live broadcast room is described in terms of server-side execution, and the detailed explanation of steps S201 to S205 can refer to the first embodiment described above, and will not be repeated here.
Example three:
the present embodiment provides a live broadcast room virtual gift presenting device, which can be used to execute the live broadcast room virtual gift presenting method according to the first embodiment of the present application. For details not disclosed in the present embodiment, please refer to embodiment one of the present application.
Referring to fig. 4, fig. 4 is a schematic structural diagram of a virtual gift-giving device in a live broadcast room according to an embodiment of the present application. The live broadcast room virtual gift-giving device can be operated in the audience. The device includes:
a presentation module 101, configured to obtain a first virtual gift presentation request in response to start information of a first virtual gift presentation mode of a viewer terminal in a live broadcast room, and obtain a single first virtual gift value to be presented according to the first virtual gift presentation request; the first virtual gift presentation mode starting information comprises a preset virtual gift value presentation threshold value and the total amount of the current value of the account of the audience, and the first virtual gift presentation request comprises a first virtual gift identifier;
a quantity information obtaining module 102, configured to obtain, according to the preset virtual gift value presenting threshold, the total amount of the existing value of the account of the spectator terminal, and the single first virtual gift value, a quantity of first virtual gifts that can be presented by the spectator terminal, so as to obtain first virtual gift quantity information;
the instruction generating module 103 is configured to generate a first virtual gift giving instruction according to the opening information of the first virtual gift giving mode, the first virtual gift quantity information, and the first virtual gift identifier, and send the first virtual gift giving instruction to the server;
a special effect data receiving module 104, configured to obtain first virtual gift-giving special effect data returned by the server according to the first virtual gift-giving instruction, where the first virtual gift-giving special effect data includes first virtual gift total value information given by the audience according to the first virtual gift number and the single first virtual gift value;
a display module 104, configured to display a first virtual gift-giving effect at the audience sending the first virtual gift-giving request, where the first virtual gift-giving effect includes first virtual gift total value information given by the audience.
Example four:
the present embodiment provides a live broadcast room virtual gift giving device, which can be used to execute the live broadcast room virtual gift giving method according to the second embodiment of the present application. For details which are not disclosed in the present embodiment, please refer to embodiment two of the present application.
Referring to fig. 5, fig. 5 is a schematic structural diagram of a virtual gift-giving device in a live broadcast room according to an embodiment of the present application. The live broadcast room virtual gift giving device can run in the server side. The device includes:
an instruction receiving module 201, configured to receive a first virtual gift giving instruction sent by a viewer in a live broadcast room; the first virtual gift giving instruction comprises opening information of a first virtual gift giving mode, first virtual gift quantity information and a first virtual gift identifier;
a total value obtaining module 202, configured to obtain total value information of a first virtual gift given by the viewer;
a first special effect generating module 203, configured to generate first virtual gift giving special effect data according to the first virtual gift identifier and first virtual gift total value information given by the audience;
a second special effect generating module 204, configured to generate second virtual gift giving special effect data according to the first virtual gift identifier and the first virtual gift quantity information;
the special effect sending module 205 is configured to send the first virtual gift giving special effect data to the audience sending the first virtual gift giving request, and send the second virtual gift giving special effect data to other audiences participating in the live broadcast.
Example five:
the embodiment also provides a live broadcast virtual gift giving system, as shown in fig. 6, including a server side, a main broadcast side and a viewer side, and for details not disclosed in the embodiment, please refer to the first embodiment and the second embodiment of the present application.
The method comprises the steps that the audience terminal responds to the starting information of a first virtual gift presenting mode of the audience terminal in a live broadcast room, acquires a first virtual gift presenting request, and acquires a single first virtual gift value to be presented according to the first virtual gift presenting request; the first virtual gift presentation mode starting information comprises a preset virtual gift value presentation threshold value and the total amount of the current value of the account of the audience, and the first virtual gift presentation request comprises a first virtual gift identifier; acquiring the number of first virtual gifts which can be presented by the audience terminal according to the preset virtual gift value presenting threshold value, the total amount of the existing value of the account of the audience terminal and the single first virtual gift value to obtain the information of the number of the first virtual gifts; generating a first virtual gift giving instruction according to the opening information of the first virtual gift giving mode, the first virtual gift quantity information and the first virtual gift identification, and sending the first virtual gift giving instruction to a server side;
the anchor terminal receives a first virtual gift sent by the server terminal in response to the first virtual gift giving instruction.
The server receives a first virtual gift presenting instruction sent by a viewer terminal in a live broadcast room; the first virtual gift giving instruction comprises opening information of a first virtual gift giving mode, first virtual gift quantity information and a first virtual gift identifier; acquiring total value information of a first virtual gift presented by the audience; generating first virtual gift presenting special effect data according to the first virtual gift identification and first virtual gift total value information presented by the audience; generating second virtual gift giving special effect data according to the first virtual gift identification and the first virtual gift quantity information; sending the first virtual gift giving special effect data to a spectator terminal sending the first virtual gift giving request, and sending the second virtual gift giving special effect data to other spectator terminals joining the live broadcast room;
the audience terminal sending the first virtual gift giving request acquires the first virtual gift giving special effect data and displays a first virtual gift giving special effect, wherein the first virtual gift giving special effect comprises first virtual gift total value information given by the audience terminal;
and other audience terminals joining the live broadcast room acquire the second virtual gift giving special effect data and display a second virtual gift giving special effect, wherein the second virtual gift giving special effect comprises the first virtual gift quantity information.
Example six:
the present embodiment provides an electronic device, which may be configured to execute all or part of the steps of the live broadcast room virtual gift giving method according to the first embodiment of the present application. For details not disclosed in the present embodiment, please refer to embodiment one of the present application.
Referring to fig. 7, fig. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure. The electronic device 400 may be, but is not limited to, a combination of one or more of various server-side, personal computer, notebook computer, smart phone, tablet computer, and the like devices.
In the preferred embodiment of the present application, the electronic device 400 includes a memory 401, at least one processor 402, at least one communication bus 403, and a transceiver 404.
Those skilled in the art will appreciate that the configuration of the electronic device shown in fig. 7 is not limited to the embodiments of the present application, and may be a bus-type configuration or a star-type configuration, and that the electronic device 400 may include more or less hardware or software than those shown, or a different arrangement of components.
In some embodiments, the electronic device 400 is a device capable of automatically performing numerical calculation and/or information processing according to preset or stored instructions, and the hardware includes but is not limited to a microprocessor, an application specific integrated circuit, a programmable gate array, a digital processor, an embedded device, and the like. The electronic device 400 may also include a client device, which includes, but is not limited to, any electronic product capable of interacting with a client through a keyboard, a mouse, a remote controller, a touch pad, or a voice control device, for example, a personal computer, a tablet computer, a smart phone, a digital camera, and the like.
It should be noted that the electronic device 400 is only an example, and other existing or future electronic products, such as those that may be adapted to the present application, are also included in the scope of the present application and are incorporated by reference herein.
In some embodiments, the memory 401 has stored therein a computer program which, when executed by the at least one processor 402, implements all or part of the steps of the live broadcast virtual gift giving method according to the first embodiment. The Memory 401 includes a Read-Only Memory (ROM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (OTPROM), an electronically Erasable rewritable Read-Only Memory (Electrically-Erasable Programmable Read-Only Memory (EEPROM)), an optical Read-Only Memory (CD-ROM) or other optical disk Memory, a magnetic disk Memory, a tape Memory, or any other medium readable by a computer that can be used to carry or store data.
In some embodiments, the at least one processor 402 is a Control Unit (Control Unit) of the electronic device 400, connects various components of the electronic device 400 by using various interfaces and lines, and executes various functions and processes data of the electronic device 400 by running or executing programs or modules stored in the memory 401 and calling data stored in the memory 401. For example, the at least one processor 402, when executing the computer program stored in the memory, implements all or a portion of the steps of the live room virtual gift giving method described in the embodiments of the present application; or to implement all or part of the functionality of the live room virtual gift-giving device. The at least one processor 402 may be composed of an integrated circuit, for example, a single packaged integrated circuit, or may be composed of a plurality of integrated circuits packaged with the same or different functions, including one or more Central Processing Units (CPUs), microprocessors, digital processing chips, graphics processors, and combinations of various control chips.
In some embodiments, the at least one communication bus 403 is arranged to enable connectivity communication between the memory 401 and the at least one processor 402, and the like.
The electronic device 400 may further include various sensors, a bluetooth module, a Wi-Fi module, and the like, which are not described herein again.
Example seven:
the present embodiment provides a computer-readable storage medium, where a computer program is stored, where the instructions are suitable for being loaded by a processor and executed in the live broadcast room virtual gift giving method according to the first embodiment of the present application, and a specific execution process may refer to a specific description of the first embodiment, which is not described herein again.
For the apparatus embodiment, since it basically corresponds to the method embodiment, reference may be made to the partial description of the method embodiment for relevant points. The above-described device embodiments are merely illustrative, wherein the components described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the scheme of the application. One of ordinary skill in the art can understand and implement it without inventive effort.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims (12)

1. A live broadcast room virtual gift giving method, characterized by comprising:
responding to the starting information of a first virtual gift presentation mode of an audience terminal in a live broadcast room, acquiring a first virtual gift presentation request, and acquiring a single first virtual gift value to be presented according to the first virtual gift presentation request; the first virtual gift presentation mode starting information comprises a preset virtual gift value presentation threshold value and the total amount of the current value of the account of the audience, and the first virtual gift presentation request comprises a first virtual gift identifier;
acquiring the number of first virtual gifts which can be presented by the audience terminal according to the preset virtual gift value presenting threshold value, the total amount of the existing value of the account of the audience terminal and the single first virtual gift value to obtain the information of the number of the first virtual gifts;
generating a first virtual gift giving instruction according to the opening information of the first virtual gift giving mode, the first virtual gift quantity information and the first virtual gift identification, and sending the first virtual gift giving instruction to a server side;
obtaining first virtual gift giving special effect data returned by the server according to the first virtual gift giving instruction, wherein the first virtual gift giving special effect data comprises first virtual gift total value information given by the audience according to the first virtual gift quantity and the single first virtual gift value;
displaying a first virtual gift-giving effect at the spectator terminal that issued the first virtual gift-giving request, wherein the first virtual gift-giving effect includes first virtual gift total value information given by the spectator terminal.
2. The live room virtual gift giving method of claim 1, further comprising the steps of:
acquiring second virtual gift giving special effect data returned by the server according to the first virtual gift giving instruction; wherein the second virtual gift-giving special effect data includes the first virtual gift identification and the first virtual gift number information;
and displaying a second virtual gift giving effect on other audiences participating in the live broadcast room, wherein the second virtual gift giving effect comprises the first virtual gift quantity information.
3. The live-air virtual gift giving method of claim 1, wherein the step of obtaining a first virtual gift amount giftable by the viewer side comprises:
if the total amount of the current account value is less than the single first virtual gift value, displaying first prompt information for prompting to change the presented virtual gift, responding to a virtual gift selection operation of a spectator terminal according to the first prompt information, changing the first virtual gift and regenerating a first virtual gift presentation request, acquiring the single first virtual gift value to be presented according to the first virtual gift presentation request, and acquiring the number of the first virtual gifts which can be presented by the spectator terminal according to the preset virtual gift value presentation threshold value, the total amount of the current account value of the spectator terminal and the single first virtual gift value;
if the total value of the current account value is larger than the preset virtual gift value threshold and larger than the single first virtual gift value, determining the number of the first virtual gifts which can be presented according to the preset virtual gift value threshold and the single first virtual gift value to be presented;
and if the total amount of the current value of the account is smaller than the preset virtual gift value threshold and larger than the single first virtual gift value, determining the number of the first virtual gifts which can be presented according to the total amount of the current value of the account and the single first virtual gift value to be presented.
4. The live broadcast room virtual gift giving method of claim 1, wherein the step of obtaining the first virtual gift giving request of the viewer side comprises:
according to the total amount of the current value of the account of the audience, obtaining a plurality of virtual gifts with the single virtual gift value not larger than the total amount of the current value of the account from a preset virtual gift database, and generating a gift list;
and acquiring a first virtual gift identifier determined by triggering the gift list by the audience, and generating a first virtual gift giving request according to the first virtual gift identifier.
5. The live room virtual gift giving method of claim 4, further comprising the steps of:
and when detecting that the total amount of the current value of the account of the audience is smaller than any one virtual gift value in the virtual gift database, displaying second prompt information for prompting the user to recharge.
6. The live room virtual gift giving method of claim 4, wherein the step of generating a gift list comprises:
acquiring the air value of each virtual gift from a preset database;
determining the ordering of each virtual gift in the gift list according to the gift value, wherein the higher the gift value, the higher the ordering of the virtual gift in the gift list.
7. A live broadcast room virtual gift giving method, characterized by comprising:
receiving a first virtual gift giving instruction sent by a viewer terminal in a live broadcast room; the first virtual gift giving instruction comprises opening information of a first virtual gift giving mode, first virtual gift quantity information and a first virtual gift identifier;
acquiring total value information of a first virtual gift presented by the audience;
generating first virtual gift presenting special effect data according to the first virtual gift identification and first virtual gift total value information presented by the audience;
generating second virtual gift giving special effect data according to the first virtual gift identification and the first virtual gift quantity information;
and sending the first virtual gift giving special effect data to the audience sending the first virtual gift giving request, and sending the second virtual gift giving special effect data to other audiences joining the live broadcast room.
8. The utility model provides a virtual gift present system of live broadcast room, includes server end, spectator end and anchor end, its characterized in that:
the method comprises the steps that the audience terminal responds to the starting information of a first virtual gift presenting mode of the audience terminal in a live broadcast room, acquires a first virtual gift presenting request, and acquires a single first virtual gift value to be presented according to the first virtual gift presenting request; the first virtual gift presentation mode starting information comprises a preset virtual gift value presentation threshold value and the total amount of the current value of the account of the audience, and the first virtual gift presentation request comprises a first virtual gift identifier; acquiring the number of first virtual gifts which can be presented by the audience terminal according to the preset virtual gift value presenting threshold value, the total amount of the existing value of the account of the audience terminal and the single first virtual gift value to obtain the information of the number of the first virtual gifts; generating a first virtual gift giving instruction according to the opening information of the first virtual gift giving mode, the first virtual gift quantity information and the first virtual gift identification, and sending the first virtual gift giving instruction to a server side;
the server receives a first virtual gift presenting instruction sent by a viewer terminal in a live broadcast room; the first virtual gift giving instruction comprises opening information of a first virtual gift giving mode, first virtual gift quantity information and a first virtual gift identifier; acquiring total value information of a first virtual gift presented by the audience; generating first virtual gift presenting special effect data according to the first virtual gift identification and first virtual gift total value information presented by the audience; generating second virtual gift giving special effect data according to the first virtual gift identification and the first virtual gift quantity information; sending the first virtual gift giving special effect data to a spectator terminal sending the first virtual gift giving request, and sending the second virtual gift giving special effect data to other spectator terminals joining the live broadcast room;
the audience terminal sending the first virtual gift giving request acquires the first virtual gift giving special effect data and displays a first virtual gift giving special effect, wherein the first virtual gift giving special effect comprises first virtual gift total value information given by the audience terminal;
and other audience terminals joining the live broadcast room acquire the second virtual gift giving special effect data and display a second virtual gift giving special effect, wherein the second virtual gift giving special effect comprises the first virtual gift quantity information.
9. A live room virtual gift giving apparatus, comprising:
the presentation module is used for responding to the starting information of a first virtual gift presentation mode of an audience terminal in a live broadcast room, acquiring a first virtual gift presentation request, and acquiring a single first virtual gift value to be presented according to the first virtual gift presentation request; the first virtual gift presentation mode starting information comprises a preset virtual gift value presentation threshold value and the total amount of the current value of the account of the audience, and the first virtual gift presentation request comprises a first virtual gift identifier;
the quantity information acquisition module is used for acquiring the quantity of the first virtual gifts which can be presented by the audience according to the preset virtual gift value presenting threshold, the total account current value of the audience and the single first virtual gift value to obtain first virtual gift quantity information;
the instruction generating module is used for generating a first virtual gift giving instruction according to the opening information of the first virtual gift giving mode, the first virtual gift quantity information and the first virtual gift identification, and sending the first virtual gift giving instruction to a server side;
a special effect data receiving module, configured to obtain first virtual gift-giving special effect data returned by the server according to the first virtual gift-giving instruction, where the first virtual gift-giving special effect data includes first virtual gift total value information given by the audience according to the first virtual gift number and the single first virtual gift value;
and the display module is used for displaying a first virtual gift giving special effect at the audience sending the first virtual gift giving request, wherein the first virtual gift giving special effect comprises the total value information of the first virtual gift given by the audience.
10. A live room virtual gift giving apparatus, comprising:
the instruction receiving module is used for receiving a first virtual gift giving instruction sent by a viewer terminal in a live broadcast room; the first virtual gift giving instruction comprises opening information of a first virtual gift giving mode, first virtual gift quantity information and a first virtual gift identifier;
the total value acquisition module is used for acquiring the total value information of the first virtual gift presented by the audience;
the first special effect generation module is used for generating first virtual gift presenting special effect data according to the first virtual gift identification and first virtual gift total value information presented by the audience terminal;
the second special effect generating module is used for generating second virtual gift giving special effect data according to the first virtual gift identification and the first virtual gift quantity information;
and the special effect sending module is used for sending the first virtual gift giving special effect data to the audience sending the first virtual gift giving request and sending the second virtual gift giving special effect data to other audiences joining the live broadcast room.
11. An electronic device, comprising: a processor and a memory; wherein the memory stores a computer program adapted to be loaded by the processor and to perform the live room virtual gift giving method of any one of claims 1 to 7.
12. A computer-readable storage medium, on which a computer program is stored, the computer program, when being executed by a processor, implementing a live room virtual gift giving method according to any one of claims 1 to 7.
CN202111042677.8A 2021-09-07 2021-09-07 Live broadcast room virtual gift giving method, system, device, equipment and storage medium Active CN113824977B (en)

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