CN113727136A - Live broadcast pushing method, system, device, equipment and storage medium - Google Patents

Live broadcast pushing method, system, device, equipment and storage medium Download PDF

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Publication number
CN113727136A
CN113727136A CN202111163495.6A CN202111163495A CN113727136A CN 113727136 A CN113727136 A CN 113727136A CN 202111163495 A CN202111163495 A CN 202111163495A CN 113727136 A CN113727136 A CN 113727136A
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China
Prior art keywords
information
subscription
terminal
audience
live broadcast
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Granted
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CN202111163495.6A
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Chinese (zh)
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CN113727136B (en
Inventor
郭军
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Guangzhou Cubesili Information Technology Co Ltd
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Guangzhou Cubesili Information Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/218Source of audio or video content, e.g. local disk arrays
    • H04N21/2187Live feed
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84Generation or processing of descriptive data, e.g. content descriptors
    • H04N21/8405Generation or processing of descriptive data, e.g. content descriptors represented by keywords
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D30/00Reducing energy consumption in communication networks
    • Y02D30/70Reducing energy consumption in communication networks in wireless communication networks

Abstract

The application relates to a live broadcast pushing method, a live broadcast pushing system, a live broadcast pushing device, live broadcast pushing equipment and a storage medium, and belongs to the technical field of network live broadcast. The live broadcast pushing method can be matched with classification information and keyword information of a live broadcast room according to subscription classification information and subscription keyword information of audiences, intelligent pushing of the first pushing information and the second pushing information is achieved according to matching conditions, and a user is reminded of watching live broadcast in time, so that the pushing precision is improved, the waste of pushing resources is reduced, and the user experience is improved.

Description

Live broadcast pushing method, system, device, equipment and storage medium
Technical Field
The present application relates to the field of live broadcast technologies, and in particular, to a live broadcast push method, system, apparatus, device, and storage medium.
Background
With the progress of network communication technology, live webcast becomes a new network interaction mode, and live webcast is popular with more and more audiences due to the characteristics of instantaneity, interactivity and the like.
When the existing live broadcast platform broadcasts the main broadcast concerned by the user, the broadcast information is usually sent to a viewer end to prompt the user to watch the live broadcast in time, but for the live broadcast content which is not in line with the interest of the user, the user can not watch the live broadcast content after receiving the push information, so that the waste of push resources is caused, and the user experience can be reduced by too much push information.
Disclosure of Invention
Based on this, an object of the present application is to provide a live broadcast push method, a system, an apparatus, a device, and a storage medium, and provide a live broadcast push method, which can accurately implement live broadcast push and improve viewer stickiness.
According to a first aspect of an embodiment of the present application, a live broadcast push method is provided, where the live broadcast push method includes:
the method comprises the steps of responding to a broadcasting instruction of a main broadcasting end, obtaining classification information and keyword information of a live broadcasting room opened by the main broadcasting end and a spectator end list, wherein the spectator end list comprises at least one spectator end which subscribes to a corresponding main broadcasting and starts a subscription push mode;
obtaining subscription information of each audience in the audience list, wherein the subscription information comprises subscription classification information and subscription keyword information;
if the subscription keyword information of the audience terminal is matched with the keyword information of the live broadcast room set by the anchor terminal, first push data is pushed to the audience terminal, so that the audience terminal displays the first push information;
and if the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal and the subscription classification information of the audience terminal is matched with the classification information of the live broadcast room set by the anchor terminal, pushing second push data to the audience terminal to enable the audience terminal to display the second push information.
According to a second aspect of the embodiments of the present application, a live broadcast push system is provided, which includes a server side, a viewer side, and a main broadcast side;
the audience end starts a subscription push mode;
the anchor terminal sends a broadcast command to the server terminal;
the server side responds to a broadcast command of a main broadcast side, and acquires classification information and keyword information of a live broadcast room opened by the main broadcast side and a spectator side list, wherein the spectator side list comprises at least one spectator side which subscribes to the corresponding main broadcast and starts a subscription push mode;
obtaining subscription information of each audience in the audience list, wherein the subscription information comprises subscription classification information and subscription keyword information; if the subscription keyword information of the audience terminal is matched with the keyword information of the live broadcast room set by the anchor terminal, first push data is pushed to the audience terminal; if the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal, and the subscription classification information of the audience terminal is matched with the classification information of the live broadcast room set by the anchor terminal, pushing second push data to the audience terminal;
the audience terminal receives first push data returned by the server terminal and displays first push information; or the audience terminal receives second push data returned by the server terminal and displays the second push information
According to a third aspect of the embodiments of the present application, there is provided a live push apparatus, the apparatus including:
the first information acquisition module is used for responding to a broadcasting command of a main broadcasting end, and acquiring classification information and keyword information of a live broadcasting room set by the main broadcasting end and a spectator end list, wherein the spectator end list comprises at least one spectator end which subscribes to the corresponding main broadcasting and starts a subscription push mode;
the second information acquisition module is used for acquiring subscription information of each audience terminal in the audience terminal list, wherein the subscription information comprises subscription classification information and subscription keyword information;
the first pushing module is used for pushing first pushing data to the audience terminal if the subscription keyword information of the audience terminal is matched with the keyword information of the live broadcast room set by the anchor terminal, so that the audience terminal displays the first pushing information;
and the second pushing module is used for pushing second pushing data to the audience terminal if the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal and the subscription classification information of the audience terminal is matched with the classification information of the live broadcast room set by the anchor terminal, so that the audience terminal displays the second pushing information.
According to a fourth aspect of embodiments of the present application, there is provided an electronic apparatus, including: a processor and a memory; wherein the memory stores a computer program adapted to be loaded by the processor and to perform any of the live push methods.
According to a fifth aspect of embodiments of the present application, there is provided a computer-readable storage medium, on which a computer program is stored, which, when executed by a processor, implements any one of the live push methods.
In the application, classified information and keyword information of a live broadcast room can be matched according to subscribed classified information and subscribed keyword information of audiences, intelligent pushing of first pushing information and second pushing information is achieved according to matching conditions, a user is reminded of watching the live broadcast in time, the pushing accuracy is improved, waste of pushing resources is reduced, and user experience is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
For a better understanding and practice, the present application is described in detail below with reference to the accompanying drawings.
Drawings
Fig. 1 is a schematic diagram of an application environment of a live broadcast push method according to an embodiment of the present application;
fig. 2 is a flowchart of a live broadcast push method according to an embodiment of the present application;
fig. 3 is an interaction diagram of a live push system according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of a live broadcast push apparatus according to an embodiment of the present application;
fig. 5 is a block diagram illustrating a structure of an electronic device according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.
It should be understood that the embodiments described are only a few embodiments of the present application, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the application, as detailed in the appended claims.
In the description of the present application, it is to be understood that the terms "first," "second," "third," and the like are used solely to distinguish one from another and are not necessarily used to describe a particular order or sequence, nor are they to be construed as indicating or implying relative importance. The specific meaning of the above terms in the present application can be understood by those of ordinary skill in the art as appropriate. As used in this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. The word "if/if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination". Further, in the description of the present application, "a plurality" means two or more unless otherwise specified. "and/or" describes the association relationship of the associated objects, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship.
Referring to fig. 1, fig. 1 is a schematic view of an application scenario of a live broadcast push method according to an embodiment of the present application, where the application scenario includes a main broadcast end 20, a server end 10, and a viewer end 30 according to an embodiment of the present application. The anchor side 20 interacts with the viewer side 30 via the server side 10.
The anchor terminal 20 is a terminal that transmits a live video, and is typically a viewer terminal used by an anchor in a live network.
The viewer side 30 is a side that receives and views the webcast video, and is typically a viewer side used by a viewer viewing the video in the webcast.
The hardware at which the anchor 20 and the viewer 30 are directed is essentially a computer device, and in particular, as shown in fig. 1, it may be a computer device of the type of a smart phone, a smart interactive tablet, a personal computer, and so on. Both the anchor terminal 20 and the viewer terminal 30 can access the internet through a well-known network access manner to establish a data communication link with the server terminal 10.
The server 10 is a service server, and may be responsible for further connecting with related audio data servers, video streaming servers, and other servers providing related support, so as to form a logically associated server cluster for providing services to related terminal devices, such as the anchor terminal 20 and the viewer terminal 30 shown in fig. 1.
Wherein, the viewer end 30 starts a subscription push mode;
the anchor terminal 20 sends a broadcast command to the server terminal;
the server 10, in response to a broadcast command of an anchor terminal 20, acquires classification information and keyword information of a live broadcast room opened by the anchor terminal 20 and a viewer terminal list, where the viewer terminal list includes at least one viewer terminal that has subscribed to a corresponding anchor and starts a subscription push mode;
obtaining subscription information of each audience 30 in the audience list, wherein the subscription information includes subscription classification information and subscription keyword information; if the subscription keyword information of the audience 30 matches the keyword information of the live broadcast room set by the anchor, first push data is pushed to the audience 30; if the subscription keyword information of the audience 30 is not matched with the keyword information of the live broadcast room set by the anchor, and the subscription classification information of the audience 30 is matched with the classification information of the live broadcast room set by the anchor, pushing second push data to the audience 30;
the spectator end 30 receives the first push data returned by the server end 10 and displays the first push information;
or, the viewer side 30 receives the second push data returned by the server side 10, and displays the second push information.
The first embodiment is as follows:
the embodiment of the application discloses a live broadcast pushing method, which is applied to the server 10.
A live broadcast push method provided in an embodiment of the present application will be described in detail below with reference to the accompanying drawings.
Referring to fig. 2, an embodiment of the present application provides a live broadcast push method, including the following steps:
s101: the method comprises the steps of responding to a broadcasting instruction of a main broadcasting end, obtaining classification information and keyword information of a live broadcasting room opened by the main broadcasting end and a spectator end list, wherein the spectator end list comprises at least one spectator end which subscribes to a corresponding main broadcasting and starts a subscription push mode;
the broadcasting command of the anchor end is used for starting the live broadcasting of the live broadcasting room, and when the server end receives the broadcasting command of the anchor end, the classification information and the keyword information of the live broadcasting room are obtained. The classification information and the keyword information may be information preset by the anchor terminal and used for describing live content, where the classification information may be one or more classification information obtained by the anchor terminal classifying the live content, and may be, for example, classification information of a game class, a life class, or specific game classification information such as "royal glory". The keyword information is one or more keywords which are input by the main broadcasting terminal and used for describing the live specific content. For example, when the classification information is "game class-king glory", the keyword information thereof may be "swer", "luban", "lubai", or the like.
The classification information and the keyword information of the live broadcast room set by the anchor terminal can be input by the anchor terminal through a user-defined input control, or the anchor terminal can obtain the classification and the keyword information by selecting the recommended classification and the recommended keyword generated by the server terminal, and specifically, the step of obtaining the classification information and the keyword information of the live broadcast room set by the anchor terminal comprises the following steps:
acquiring preset classification information and keyword information of a live broadcast room;
generating recommendation classification information and recommendation keyword information of the anchor terminal according to the preset classification information and keyword information of the live broadcast room;
and acquiring classification information and keyword information selected by the anchor terminal according to the recommended classification information and the recommended keyword information, and/or acquiring the classification information and the keyword information input by the anchor terminal through a user-defined input control to obtain the classification information and the keyword information of the live broadcast room set by the anchor terminal.
The method comprises the steps that the starting and the closing of a subscription push mode can be determined according to the starting instruction or the closing instruction of a user, a push object of the live broadcast push method in the embodiment of the application is an audience end which has subscribed to a corresponding anchor and starts the subscription push mode, after the user watches a live broadcast room of a certain anchor, the live broadcast content of the anchor is considered to be in line with the interest of the user, the subscription control of the live broadcast room can be triggered to subscribe the live broadcast of the anchor, and therefore the starting condition of the anchor can be known in time. For a subscribed corresponding anchor, starting a subscription push mode and a viewer side meeting the requirements of the live broadcast push method in the embodiment of the application to send first push data or second push data, so that the viewer side displays the first push information or the second push information, and can quickly acquire interested live broadcast content. And for the audience terminals which are not subscribed to the anchor or subscribe to the anchor but close the subscription push mode, the audience terminals are not pushed, so that the phenomenon that the user feels dislike and the user experience is influenced due to excessive pushing is avoided.
S102: obtaining subscription information of each audience in the audience list;
subscription information can be used for quickly acquiring interested live broadcasts, and specifically, the subscription information comprises subscription classification information and subscription keyword information; the subscription classification information is classification information of live broadcast that the user wishes to subscribe to, and preferably, the classification information may further include first classification information and second classification information, where the first classification information may be classification information of a wide range, such as a game class and a life class, and the second classification information may be classification information of a further reduced range on the basis of the first classification information, and for example, when the first classification information is a game class, the second classification information may be a specific game, such as "royal glory". The subscription keyword information is specific information of live broadcast that the user wishes to subscribe to, for example, when the subscription classification information is "game class-royal glory", the subscription keyword information may be "swer", "luban", "plum", and the like.
In one embodiment, the step of obtaining subscription information of each viewer in the viewer list includes:
responding to a subscription instruction of a viewer to a corresponding anchor in a live broadcast room, and acquiring classification information and keyword information of the current live broadcast room;
generating recommendation classification information and recommendation keyword information of the audience according to the classification information and the keyword information of the current live broadcast room;
and acquiring subscription classification information and subscription keyword information selected by the audience terminal according to the recommendation classification information and the recommendation keyword information, and/or acquiring the subscription classification information and the subscription keyword information input by the audience terminal through a user-defined input control to generate the subscription information of the audience terminal.
The method includes the steps that a current live broadcast room is a live broadcast room where a subscription instruction is sent by a viewer, and classification information and keyword information of the current live broadcast room are classification information and keyword information set by a main broadcast end of the live broadcast room during broadcasting. In other embodiments, the viewer can also input customized subscription classification information and subscription keyword information through the customized input control.
S103: if the subscription keyword information of the audience terminal is matched with the keyword information of the live broadcast room set by the anchor terminal, first push data is pushed to the audience terminal, so that the audience terminal displays the first push information;
in one embodiment, when all subscription keywords included in the subscription keyword information are matched with keywords in the keyword information, the subscription keyword information of the audience is considered to be matched with keyword information of a live broadcast room opened by the anchor. In other embodiments, when the subscription keyword included in the subscription keyword information is partially matched with a keyword in the keyword information of the live broadcast room set by the anchor, the subscription keyword information of the audience is matched with the keyword information of the live broadcast room set by the anchor. Specifically, in this embodiment of the application, if at least one subscription keyword in the subscription keyword information of the audience terminal matches with at least one keyword in the keyword information of the live broadcast room set by the anchor terminal, the subscription keyword information of the audience terminal matches with the keyword information of the live broadcast room set by the anchor terminal, and as long as the audience terminal inputs at least one subscription keyword in advance to match with one keyword in the keyword information of the live broadcast room set by the anchor terminal, first push data is sent to the audience terminal, so that the audience terminal can display the first push information.
The first push data is used for displaying first push information at a viewer, and the first push data may include first push information and configuration data required for displaying the first push information at the viewer. The first push information may be a push file preset by the user to prompt the user to watch the live broadcast room in time.
S104: if the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal and the subscription classification information of the audience terminal is matched with the classification information of the live broadcast room set by the anchor terminal, second push data is pushed to the audience terminal, so that the audience terminal displays the second push information
Specifically, when all subscription keywords contained in the subscription keyword information are not matched with keywords in the keyword information of the live broadcast room set by the anchor terminal, it is considered that the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal, and at this time, if the subscription classification information of the audience terminal is matched with the classification information of the live broadcast room set by the anchor terminal, second push data is sent to the audience terminal, so that the audience terminal can display the second push information. Specifically, if at least one of the categories of the subscription classification information of the audience terminal matches with at least one of the categories of the live broadcast room set by the anchor terminal, the subscription classification information of the audience terminal matches with the category of the live broadcast room set by the anchor terminal.
The second push data is used for displaying second push information at the viewer side, and the second push data may include the second push information and configuration data required for displaying the second push information at the viewer side. The second push information may be a second push file preset by the user, and is used for prompting the user to watch the current live broadcast room or other live broadcast rooms with the same subscription classification information as the user in time.
In the embodiment of the application, a list of audience terminals subscribed to a corresponding anchor and having a subscription push mode started may be obtained first, subscription classification information and classification information of each audience terminal in the list of audience terminals are matched, an audience terminal whose subscription classification information matches with classification information of a live broadcast room set by the anchor is obtained, subscription keyword information and keyword information of the audience terminal are matched, and if the subscription keyword information of the audience terminal matches with the keyword information of the live broadcast room set by the anchor, first push data is pushed to the audience terminal to enable the audience terminal to display the first push information; and if the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal, pushing second pushing data to the audience terminal, and enabling the audience terminal to display the second pushing information.
In one embodiment, the live push method further comprises the steps of:
and if the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal and the subscription classification information of the audience terminal is not matched with the classification information of the live broadcast room set by the anchor terminal, pushing the third push data to the audience terminal to enable the audience terminal to display the third push information.
When the subscription keyword information and the subscription classification information of the audience terminal are not matched with the keyword information and the classification information of the live broadcast room set by the anchor terminal, preset third push information can be pushed to the user, wherein the third push information can be a preset third push file.
In a preferred embodiment, when the subscription keyword information and the subscription classification information of the audience terminal are not matched with the keyword information of the live broadcast room and the classification information of the live broadcast room set by the anchor terminal, the live broadcast room related to the subscription classification information and the subscription keyword information of the audience terminal can be pushed to the audience terminal according to the subscription classification information and the subscription keyword information of the audience terminal, so that the audience viscosity and the user experience are improved. Specifically, the live broadcast pushing method further comprises the following steps
Generating a recommended live broadcast room list matched with the subscription classification information and the subscription keyword information according to the subscription classification information and the subscription keyword information of the audience;
and sending the fourth push data to the audience according to the recommended live broadcast room list, so that the audience displays the fourth push information.
Specifically, the fourth push information may include a plurality of recommended live broadcast rooms generated according to subscription classification information of the audience and subscription keyword information, so that the user can quickly find an interested live broadcast room by the fourth push information, and user experience is improved.
In the embodiment of the application, classified information and keyword information of a live broadcast room can be matched according to the subscribed classified information and the subscribed keyword information of audiences, intelligent pushing of first pushing information and second pushing information is achieved according to the matching condition, a user is reminded of watching the live broadcast in time, the pushing precision is improved, the waste of pushing resources is reduced, and the user experience is improved.
Example two:
the present embodiment further provides a live broadcast push system, as shown in fig. 3, including a main broadcast end, a server end and a viewer end, please refer to the first embodiment of the present application for details not disclosed in the present embodiment.
The audience end starts a subscription push mode;
the anchor terminal sends a broadcast command to the server terminal;
the server side responds to a broadcast command of a main broadcast side, and acquires classification information and keyword information of a live broadcast room opened by the main broadcast side and a spectator side list, wherein the spectator side list comprises at least one spectator side which subscribes to the corresponding main broadcast and starts a subscription push mode;
obtaining subscription information of each audience in the audience list, wherein the subscription information comprises subscription classification information and subscription keyword information; if the subscription keyword information of the audience terminal is matched with the keyword information of the live broadcast room set by the anchor terminal, first push data is pushed to the audience terminal; if the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal, and the subscription classification information of the audience terminal is matched with the classification information of the live broadcast room set by the anchor terminal, pushing second push data to the audience terminal;
the audience terminal receives first push data returned by the server terminal and displays first push information;
or the audience terminal receives second push data returned by the server terminal and displays the second push information.
Example three:
the embodiment provides a live broadcast push device, which can be used for executing the live broadcast push method in the first embodiment of the present application. For details not disclosed in the present embodiment, please refer to embodiment one of the present application.
Please refer to fig. 4, fig. 4 is a schematic structural diagram of a live broadcast push apparatus according to an embodiment of the present application. The live broadcast push device can operate in a server side. The server device includes:
a first information obtaining module 101, configured to, in response to a broadcast start instruction of a anchor terminal, obtain category information and keyword information of a live broadcast room opened by the anchor terminal and a viewer side list, where the viewer side list includes at least one viewer side that has subscribed to a corresponding anchor and starts a subscription push mode;
a second information obtaining module 102, configured to obtain subscription information of each audience in the audience list, where the subscription information includes subscription classification information and subscription keyword information;
a first pushing module 103, configured to push first pushing data to the audience if the subscription keyword information of the audience matches the keyword information of the live broadcast room set by the anchor end, so that the audience displays the first pushing information;
the second pushing module 104 is configured to push second pushing data to the audience if the subscription keyword information of the audience is not matched with the keyword information of the live broadcast room set by the anchor and the subscription classification information of the audience is matched with the classification information of the live broadcast room set by the anchor, so that the audience displays the second pushing information.
Example four:
the embodiment provides an electronic device, which may be used to execute all or part of the steps of the live broadcast push method in the first embodiment of the present application. For details not disclosed in the present embodiment, please refer to embodiment one of the present application.
Referring to fig. 5, fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure. The electronic device 400 may be, but is not limited to, a combination of one or more of various servers, personal computers, laptops, smartphones, tablets, and the like.
In the preferred embodiment of the present application, the electronic device 400 includes a memory 401, at least one processor 402, at least one communication bus 403, and a transceiver 404.
Those skilled in the art will appreciate that the configuration of the electronic device shown in fig. 5 is not limited to the embodiments of the present application, and may be a bus-type configuration or a star-type configuration, and that the electronic device 400 may include more or less hardware or software than those shown, or a different arrangement of components.
In some embodiments, the electronic device 400 is a device capable of automatically performing numerical calculation and/or information processing according to preset or stored instructions, and the hardware includes but is not limited to a microprocessor, an application specific integrated circuit, a programmable gate array, a digital processor, an embedded device, and the like. The electronic device 400 may also include a client device, which includes, but is not limited to, any electronic product capable of interacting with a client through a keyboard, a mouse, a remote controller, a touch pad, or a voice control device, for example, a personal computer, a tablet computer, a smart phone, a digital camera, and the like.
It should be noted that the electronic device 400 is only an example, and other existing or future electronic products, such as those that may be adapted to the present application, are also included in the scope of the present application and are incorporated by reference herein.
In some embodiments, the memory 401 stores therein a computer program, which when executed by the at least one processor 402 implements all or part of the steps of the live push method according to the first embodiment. The Memory 401 includes a Read-Only Memory (ROM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (OTPROM), an electronically Erasable rewritable Read-Only Memory (Electrically-Erasable Programmable Read-Only Memory (EEPROM)), an optical Read-Only Memory (CD-ROM) or other optical disk Memory, a magnetic disk Memory, a tape Memory, or any other medium readable by a computer that can be used to carry or store data.
In some embodiments, the at least one processor 402 is a Control Unit (Control Unit) of the electronic device 400, connects various components of the electronic device 400 by using various interfaces and lines, and executes various functions and processes data of the electronic device 400 by running or executing programs or modules stored in the memory 401 and calling data stored in the memory 401. For example, the at least one processor 402, when executing the computer program stored in the memory, implements all or part of the steps of the live push method described in the embodiment of the present application; or all or part of the functions of the live push device are realized. The at least one processor 402 may be composed of an integrated circuit, for example, a single packaged integrated circuit, or may be composed of a plurality of integrated circuits packaged with the same or different functions, including one or more Central Processing Units (CPUs), microprocessors, digital processing chips, graphics processors, and combinations of various control chips.
In some embodiments, the at least one communication bus 403 is arranged to enable connectivity communication between the memory 401 and the at least one processor 402, and the like.
The electronic device 400 may further include various sensors, a bluetooth module, a Wi-Fi module, and the like, which are not described herein again.
Example five:
the present embodiment provides a computer-readable storage medium, where a computer program is stored, where the instruction is suitable for being loaded by a processor and executing the live broadcast push method in the first embodiment of the present application, and a specific execution process may refer to a specific description of the first embodiment, which is not described herein again.
For the apparatus embodiment, since it basically corresponds to the method embodiment, reference may be made to the partial description of the method embodiment for relevant points. The above-described device embodiments are merely illustrative, wherein the components described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the scheme of the application. One of ordinary skill in the art can understand and implement it without inventive effort.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims (10)

1. A live push method, the method comprising:
the method comprises the steps of responding to a broadcasting instruction of a main broadcasting end, obtaining classification information and keyword information of a live broadcasting room opened by the main broadcasting end and a spectator end list, wherein the spectator end list comprises at least one spectator end which subscribes to a corresponding main broadcasting and starts a subscription push mode;
obtaining subscription information of each audience in the audience list, wherein the subscription information comprises subscription classification information and subscription keyword information;
if the subscription keyword information of the audience terminal is matched with the keyword information of the live broadcast room set by the anchor terminal, first push data is pushed to the audience terminal, so that the audience terminal displays the first push information;
and if the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal and the subscription classification information of the audience terminal is matched with the classification information of the live broadcast room set by the anchor terminal, pushing second push data to the audience terminal to enable the audience terminal to display the second push information.
2. The live push method of claim 1,
if at least one subscription keyword in the subscription keyword information of the audience terminal is matched with at least one keyword in the keyword information of the live broadcast room set by the anchor terminal, the subscription keyword information of the audience terminal is matched with the keyword information of the live broadcast room set by the anchor terminal;
and if at least one of the subscription classification information of the audience terminal is matched with at least one of the classification information of the live broadcast room set by the anchor terminal, matching the subscription classification information of the audience terminal with the classification information of the live broadcast room set by the anchor terminal.
3. The live push method of claim 1, wherein the step of obtaining subscription information for each of the viewers in the viewer list comprises:
responding to a subscription instruction of a viewer to a corresponding anchor in a live broadcast room, and acquiring classification information and keyword information of the current live broadcast room;
generating recommendation classification information and recommendation keyword information of the audience according to the classification information and the keyword information of the current live broadcast room;
and acquiring subscription classification information and subscription keyword information selected by the audience terminal according to the recommendation classification information and the recommendation keyword information, and/or acquiring the subscription classification information and the subscription keyword information input by the audience terminal through a user-defined input control to generate the subscription information of the audience terminal.
4. The live broadcast pushing method according to claim 1, wherein the step of obtaining the classification information and the keyword information of the live broadcast room provided by the anchor terminal comprises:
acquiring preset classification information and keyword information of a live broadcast room;
generating recommendation classification information and recommendation keyword information of the anchor terminal according to the preset classification information and keyword information of the live broadcast room;
and acquiring classification information and keyword information selected by the anchor terminal according to the recommended classification information and the recommended keyword information, and/or acquiring the classification information and the keyword information input by the anchor terminal through a user-defined input control to obtain the classification information and the keyword information of the live broadcast room set by the anchor terminal.
5. The live push method according to any one of claims 1 to 4, further comprising the steps of:
and if the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal and the subscription classification information of the audience terminal is not matched with the classification information of the live broadcast room set by the anchor terminal, pushing the third push data to the audience terminal to enable the audience terminal to display the third push information.
6. The live push method according to any one of claims 1 to 4, further comprising the steps of:
generating a recommended live broadcast room list matched with the subscription classification information and the subscription keyword information according to the subscription classification information and the subscription keyword information of the audience;
and sending the fourth push data to the audience according to the recommended live broadcast room list, so that the audience displays the fourth push information.
7. The utility model provides a live push system, includes server end, spectator's end and anchor end, its characterized in that:
the audience end starts a subscription push mode;
the anchor terminal sends a broadcast command to the server terminal;
the server side responds to a broadcast command of a main broadcast side, and acquires classification information and keyword information of a live broadcast room opened by the main broadcast side and a spectator side list, wherein the spectator side list comprises at least one spectator side which subscribes to the corresponding main broadcast and starts a subscription push mode;
obtaining subscription information of each audience in the audience list, wherein the subscription information comprises subscription classification information and subscription keyword information; if the subscription keyword information of the audience terminal is matched with the keyword information of the live broadcast room set by the anchor terminal, first push data is pushed to the audience terminal; if the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal, and the subscription classification information of the audience terminal is matched with the classification information of the live broadcast room set by the anchor terminal, pushing second push data to the audience terminal;
the audience terminal receives first push data returned by the server terminal and displays first push information; or the audience terminal receives second push data returned by the server terminal and displays the second push information.
8. A live feed apparatus, the apparatus comprising:
the first information acquisition module is used for responding to a broadcasting command of a main broadcasting end, and acquiring classification information and keyword information of a live broadcasting room set by the main broadcasting end and a spectator end list, wherein the spectator end list comprises at least one spectator end which subscribes to the corresponding main broadcasting and starts a subscription push mode;
the second information acquisition module is used for acquiring subscription information of each audience terminal in the audience terminal list, wherein the subscription information comprises subscription classification information and subscription keyword information;
the first pushing module is used for pushing first pushing data to the audience terminal if the subscription keyword information of the audience terminal is matched with the keyword information of the live broadcast room set by the anchor terminal, so that the audience terminal displays the first pushing information;
and the second pushing module is used for pushing second pushing data to the audience terminal if the subscription keyword information of the audience terminal is not matched with the keyword information of the live broadcast room set by the anchor terminal and the subscription classification information of the audience terminal is matched with the classification information of the live broadcast room set by the anchor terminal, so that the audience terminal displays the second pushing information.
9. An electronic device, comprising: a processor and a memory; wherein the memory stores a computer program adapted to be loaded by the processor and to perform the live push method of any of claims 1 to 6.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements a live push method according to any one of claims 1 to 6.
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