Specific implementation mode
In order to make those skilled in the art more fully understand the technical solution in this specification, below in conjunction with this explanation
Attached drawing in book embodiment is clearly and completely described the technical solution in this specification embodiment, it is clear that described
Embodiment be merely a part but not all of the embodiments of the present application.Based on this specification embodiment, this field
The every other embodiment that those of ordinary skill is obtained without creative efforts, should all belong to the application
The range of protection.
Fig. 1 is a kind of schematic diagram for the service distribution process that the scheme of this specification is related under practical application scene.It is false
If in media platform, there are multiple public feelings informations, and be ranked up according to the attention rate of public feelings information, server is flat from media
2 public feelings information texts before attention rate ranking are crawled in platform;Further, regional information is extracted, and is obtained using training in advance
Information classifier model extraction public feelings information theme.The business to be released that will be bound with each theme, passes through preset publication
Channel is published to the client of corresponding region.For example, the public feelings information that attention rate ranks the first is will be sudden and violent about the cities A room rate
Rise, it is " room rate " to extract theme, and the business to be released bound with it is " building sale " information, then can believe " building sale "
Breath is published to the client in the cities A.
It should be noted that business to be released can be understood as business information to be released, service product etc..For example, tool
Body presentation mode can be the link information that business to be released is shown in client (e.g., mobile phone) interactive interface.The mode of publication,
It directly can automatically be issued by system by APP (Application, application program), artificial or machine sieve can also be passed through
It is issued by media platform after choosing.
Based on above-mentioned scene, the scheme of this specification is described in detail below.
Fig. 2 is the flow diagram of a kind of service publishing method that this specification embodiment provides, and this method specifically can be with
Include the following steps:
Step S202:Obtain public feelings information.
Public feelings information may include:The public feelings information of media platform, public feelings information of cell phone application etc., attention rate is higher
Information;Here it is merely illustrative of, does not constitute the limitation to public feelings information the types and sources.
The method for obtaining public feelings information can be crawled from media platform by crawler technology to required public feelings information.
It is readily appreciated that, for different information types, different information platforms, the mode for obtaining public sentiment is also not exactly the same, here institute
The crawler technology said is illustrative only.In practical applications, technical staff can be according to actual conditions letter selected to use
Cease acquiring technology means.
Step S204:It determines the regional information of the public feelings information, and institute is extracted using information classifier trained in advance
State the theme for including in public feelings information.
The public feelings information that media platform provides is often text message, also there is picture, audio and video public feelings information certainly.Under
Face is illustrated by taking the public feelings information of text type as an example.
Information included in some public feelings informations is relatively abundanter, can extract multiple themes.For example, one about A
The public feelings information that city's room rate will rise suddenly and sharply further includes in the body text of the public feelings information:Political affairs are purchased for the limit of house purchaser's registered permanent residence
Plan information, for the first payment of house purchaser and the information of limitation etc. of loan;Therefore, the theme that can be extracted includes:Room
Valence, the registered permanent residence, loan, the cities A.
The method for extracting regional information, can be from being extracted after search key in public feelings information text, can also root
It is believed that the regional location source information extraction of breath publication.It should be noted that the regional information can be the specific area such as province, city, county
Domain information can also be nationwide regional information.It, can when that can not confirm regional information or need not confirm regional information
It is the whole nation to be defaulted as the regional information;If the other countries in the world, corresponding region occur or issue for the public feelings information
Information can also be multiple countries in the world simultaneously.
During to public feelings information subject distillation, workload is bigger, here using by trained in advance
To information classifier extract, the working efficiency of subject distillation can be effectively improved;Especially when there is a large amount of public sentiments to believe
When breath needs to extract theme, the efficient working efficiency of the information classifier can be more obvious.
Step S206:According to the type of the theme, the business to be released to match with the public feelings information is determined.
In practical applications, business to be released is issued by specified publication channel.Publication channel, it can be understood as hair
The approach or platform of cloth business to be released.Business to be released, it can be understood as product information to be marketed, including name of product
And detailed, obtaining product information link information etc.;For example, building sales information, payment APP promotion messages, credit information
Etc..
From the foregoing it will be appreciated that can include multiple themes simultaneously for same public feelings information.In practical extension process,
In order to obtain better promotion effect, need to select corresponding marketing tool or publication channel for different type of theme.Example
Such as, for " loan " class theme, corresponding business to be released can be " pending loan transaction ", " low interest rate quickly handles loan
Business ";Publication channel can be " bank's cell phone application ", payment software etc. and the relevant channels of money.
Step S208:Based on the regional information, the business to be released is issued.
In order to obtain preferably publication and marketing effectiveness, business to be released can solve public feelings information for consumer
The scheme for the problem of bringing.
It is assumed that public feelings information is " nurse's arson case occurs for the cities A ", the theme of extraction is " fire ", in order to ensure consumption
Person's property safety, corresponding business to be released can be the relevant information such as " insurance ", " financing ".Marketing tool is if it is payment
Software, specific putting mode can be:
A kind of mode:It is appeared for " paying successfully page " (that is, the publication channel) of the client payment software of the cities A user
" property insurance " (that is, business to be released);
Another way:" wealth is appeared for " wallet homepage " (i.e. the publication channel) of the client payment software of the cities A user
Production insurance " (that is, business to be released).
By above-described embodiment it can be appreciated that after crawling public feelings information, which is analyzed and carried
The regional information for taking public feelings information to carry, while using the theme of information classifier extraction public feelings information, can extract faster
Regional information and theme;Further, according to regional information, the business to be released bound with the public feelings information theme can be thrown
It is put into the client of the region, has and more accurately launches effect.
In this specification one or more embodiment, advance training information grader can specifically include:Described in extraction
Term vector in public feelings information;It is clustered for the term vector;According to cluster result, the corresponding master of the term vector is determined
Topic;According to the theme and the corresponding public feelings information text, training obtains described information grader.
For example, it is illustrated in figure 3 a kind of information classifier training flow diagram provided by the embodiments of the present application, it is specific to wrap
It includes:
Utilize TF-IDF (Term Frequency-Inverse Document Frequency, the reverse file frequency of word frequency-
Rate) algorithm compresses public feelings information text, corresponding term vector is obtained, and the term vector to obtaining carries out clustering;
After carrying out clustering, the theme of obtained multiple term vectors expression further utilizes LDA (Latent Dirichlet
Allocation, document subject matter generate model) model, extracts a theme from each descriptor vector distribution;From above-mentioned quilt
A word is extracted in the term vector corresponding to theme being extracted into;Repeat the above process each list until in traversal term vector
Word;Then several descriptor before extracting.
In order to obtain better classifying quality, need manually further to screen the theme extracted, it is then defeated
Enter corresponding public feelings information text training information sorter model.In addition, in order to improve the efficiency of screening, machine can also be utilized
Learning model is screened.
Since public feelings information is with the requirement of higher timeliness, in general, public feelings information can be in a few days ago interior of publication
With higher attention rate, after a period of time or after there are other new public feelings informations, the public feelings information attention rate meeting of front
It reduces rapidly.Therefore, the speed of the subject distillation based on public feelings information directly influences the effect of marketing, implements in the application
Information classifier is utilized in example, it can be with the efficiency of the subject distillation of higher public feelings information.
In this specification one or more embodiment, according to the type of the theme, determine and the public feelings information phase
Matched business to be released, can specifically include:According to the correspondence of the theme and business to be released that pre-establish;For true
The type of the fixed theme determines corresponding business to be released, as the industry to be released to match with the public feelings information
Business;Wherein, the business to be released includes:Service product to be released.
It should be noted that as it was noted above, may include multiple type of theme in same public feelings information.Theme with it is pending
Cloth business is the relationship of multi-to-multi.For example, service product to be released is:Bank loan is promoted the sale of products, and corresponding theme can be with
Including:Room, vehicle, shopping, loan, interest, interest rate etc. are extracted about above-mentioned theme when for public feelings information, can be issued
It is somebody's turn to do promoting the sale of products for " bank loan ".
In this specification one or more embodiment, it is based on the regional information, issues the business to be released, specifically
May include:By specified publication channel, service distribution to be released is given to the visitor being located in the specified region of the regional information
Family end;Wherein, the publication channel is preset for issuing a variety of business to be released.
Client mentioned here can be that mobile phone, computer etc. can be used in the equipment for receiving and showing business to be released.
For different clients, the publication channel taken can be issued by cell phone application, can also be flat by TV media
Platform is issued.Publication channel and the relationship that business to be released can also be multi-to-multi, the class of publication channel and business to be released
Correspondence between type can be preset.
It should be noted that these clients all have location information, it is assumed that the client for receiving business to be released is hand
Machine, the acquisition modes of the Client location information can be obtained based on GPS, can also be that the base station based on mobile operation network is fixed
Position obtains, and can also be obtained according to the historical act track (for example, the area often consumed) of the client.Further, right
The mechanics for the client that user is held determines the regional information of subscription client ownership.
In this specification one or more embodiment, by specified publication channel, by service distribution to be released to position
The client in region is specified in the regional information, can specifically include:Determine the point of interest of client;Based on the client
The point of interest at end establishes the interest relationship between the client and the theme;According to the interest relationship, by specified
The publication channel, publication give given client end for the business to be released of the public feelings information.
It more accurately markets in order to realize, on the basis of determining theme, the regional information of public feelings information, into one
Point of interest entrained by step ground extraction client.Point of interest mentioned here can be that user searches for or paid close attention to recently
Some keywords, such as:Room, automobile, loan etc..
It will slump for example, it is assumed that public feelings information is the cities A room rate, be in user's first in the cities A, pacified by cell-phone customer terminal
The search engine of dress frequently carries out room rate search, then the point of interest of user's first is " room rate ".And it is in user's second in the cities B, pass through
Cell-phone customer terminal searches for the work position and the cities A room rate information in the cities A.So, the point of interest of user's second is " cities A " and " room
Valence " can issue " building " business to be released, energy to user's first and user's second simultaneously then when issuing business to be released
Enough effects for obtaining the more accurately publication business to be released based on regional information.
In this specification one or more embodiment, before issuing the business to be released, the method further includes:
The theme is screened;The business to be released is issued, can specifically include:By the publication channel, publication is passed through
The matched business to be released of public feelings information institute after theme screening.
In order to ensure the business to be released issued matches with real-time public feelings information, theme can be carried out before publication
The screening of artificial or machine.After passing through by screening, business to be released is issued using preassigned publication channel.The screening
As a result, theme screening link can be fed back to, the correspondence of theme and public feelings information text is adjusted, is rejected inaccurate
Theme after be trained, be conducive to improve the training effect to information classifier so that information classifier has more accurate
Classification results.
Based on above-described embodiment it can be appreciated that after crawling public feelings information, which is analyzed and carried
The regional information for taking public feelings information to carry, while using the theme of information classifier extraction public feelings information, can extract faster
Regional information and theme;Further, according to regional information, the business to be released bound with the public feelings information theme can be thrown
It is put into the client of the region, has and more accurately launches effect.
In order to be better understood from the technical solution of the application, this specification embodiment additionally provides a kind of service distribution frame
Schematic diagram, which includes the process of the publication of business to be released and the training of grader.
As shown in figure 4, including data source, such as microblogging, media platform etc., using crawler technology, public feelings information is obtained.Into
One step, public feelings information is analyzed, which includes mainly two parts, and a part is to extract it based on public feelings information
In regional information, another part be sort out multiple subject classifications for public feelings information using information classifier, and according to
The binding relationship of preset theme and business to be released determines corresponding business to be released.Treat issuing service and correspondence
Theme by specifying the staff of region to audit, the service distribution to be released that passes through of audit is reached the standard grade.
It is as follows carrying out off-line process to public feelings information:Offline public feelings information is analyzed, and utilizes TF-IDF
Algorithm and clustering obtain multiple themes;Several themes before further LDA algorithm being utilized to extract, and by staff to theme
It is screened to obtain the theme for being suitble to operation, be trained using these main bodys and corresponding public feelings information text, while will lead
Topic is associated binding with business to be released.Obtain suitable information classifier.
Based on same thinking, also a kind of service distribution device of this specification embodiment, as shown in figure 5, the device is specific
May include:
Acquisition module 501 obtains public feelings information;
Extraction module 502 is determined the regional information of the public feelings information, and is extracted using information classifier trained in advance
The theme for including in the public feelings information;
Matching module 503 determines the business to be released to match with the public feelings information according to the type of the theme;
Release module 504 issues the business to be released for the regional information.
Further, the extraction module 502 includes described information grader, and advance training information grader was trained
Journey specifically includes:
Extract the term vector in the public feelings information text;
Term vector described in clustering;
Determine the corresponding theme of the term vector after completing clustering;
Based on by screening the determining theme and the corresponding public feelings information text, training obtains described information
Grader.
Further, the matching module 503, according to the type of the theme, determination matches with the public feelings information
Business to be released, can specifically include:
The correspondence of the theme and the business to be released is pre-established in the matching module 503;
According to the correspondence corresponding publication channel is called for the type of the determining theme;Wherein, institute
It is preset for issuing a variety of business to be released to state publication channel.
Further, which further includes:Screening module 505;
The release module 504 is issued by the specified publication channel before the business to be released:
The screening module 505 screens the theme;
By the specified publication channel, the obtained industry to be released for the public feelings information is screened in publication
Business.
Further, which further includes:
The release module 504 passes through the specified publication channel, to be released industry of the publication for the public feelings information
It is engaged in giving given client end;Wherein, the given client end is located at the regional information and specifies in region.
Further, the release module 504, by the specified publication channel, publication is directed to the public feelings information
Business to be released give given client end;Wherein, the given client end is located at the regional information and specifies in region, specific to wrap
It includes:
Based on the point of interest that the client carries, the interest relationship between the client and the theme is established;
According to the interest relationship, by the specified publication channel, publication is to be released for the public feelings information
Business gives given client end.
Based on same thinking, this specification embodiment also a kind of electronic equipment, including:
At least one processor;And
The memory being connect at least one processor communication;Wherein,
The memory is stored with the instruction that can be executed by least one processor, and described instruction is by described at least one
A processor executes, so that at least one processor can:
Obtain public feelings information;
It determines the regional information of the public feelings information, and the public feelings information is extracted using information classifier trained in advance
In include theme;
According to the type of the theme, the business to be released to match with the public feelings information is determined;
Based on the regional information, the business to be released is issued.
It is above-mentioned that this specification specific embodiment is described.Other embodiments are in the scope of the appended claims
It is interior.In some cases, the action recorded in detail in the claims or step can be come according to different from the sequence in embodiment
It executes and desired result still may be implemented.In addition, the process described in the accompanying drawings not necessarily require show it is specific suitable
Sequence or consecutive order could realize desired result.In some embodiments, multitasking and parallel processing be also can
With or it may be advantageous.
Each embodiment in this specification is described in a progressive manner, identical similar portion between each embodiment
Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for device,
For electronic equipment, nonvolatile computer storage media embodiment, since it is substantially similar to the method embodiment, so description
It is fairly simple, the relevent part can refer to the partial explaination of embodiments of method.
Device that this specification embodiment provides, electronic equipment, nonvolatile computer storage media with method are corresponding
, therefore, device, electronic equipment, nonvolatile computer storage media also there is the Advantageous similar with corresponding method to imitate
Fruit, since the advantageous effects of method being described in detail above, which is not described herein again corresponding intrument,
The advantageous effects of electronic equipment, nonvolatile computer storage media.
In the 1990s, the improvement of a technology can be distinguished clearly be on hardware improvement (for example,
Improvement to circuit structures such as diode, transistor, switches) or software on improvement (improvement for method flow).So
And with the development of technology, the improvement of current many method flows can be considered as directly improving for hardware circuit.
Designer nearly all obtains corresponding hardware circuit by the way that improved method flow to be programmed into hardware circuit.Cause
This, it cannot be said that the improvement of a method flow cannot be realized with hardware entities module.For example, programmable logic device
(Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate
Array, FPGA)) it is exactly such a integrated circuit, logic function determines device programming by user.By designer
Voluntarily programming comes a digital display circuit " integrated " on a piece of PLD, designs and makes without asking chip maker
Dedicated IC chip.Moreover, nowadays, substitution manually makes IC chip, this programming is also used instead mostly " patrols
Volume compiler (logic compiler) " software realizes that software compiler used is similar when it writes with program development,
And the source code before compiling also write by handy specific programming language, this is referred to as hardware description language
(Hardware Description Language, HDL), and HDL is also not only a kind of, but there are many kind, such as ABEL
(Advanced Boolean Expression Language)、AHDL(Altera Hardware Description
Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL
(Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby
Hardware Description Language) etc., VHDL (Very-High-Speed are most generally used at present
Integrated Circuit Hardware Description Language) and Verilog.Those skilled in the art also answer
This understands, it is only necessary to method flow slightly programming in logic and is programmed into integrated circuit with above-mentioned several hardware description languages,
The hardware circuit for realizing the logical method flow can be readily available.
Controller can be implemented in any suitable manner, for example, controller can take such as microprocessor or processing
The computer for the computer readable program code (such as software or firmware) that device and storage can be executed by (micro-) processor can
Read medium, logic gate, switch, application-specific integrated circuit (Application Specific Integrated Circuit,
ASIC), the form of programmable logic controller (PLC) and embedded microcontroller, the example of controller includes but not limited to following microcontroller
Device:ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicone Labs C8051F320, are deposited
Memory controller is also implemented as a part for the control logic of memory.It is also known in the art that in addition to
Pure computer readable program code mode is realized other than controller, can be made completely by the way that method and step is carried out programming in logic
Controller is obtained in the form of logic gate, switch, application-specific integrated circuit, programmable logic controller (PLC) and embedded microcontroller etc. to come in fact
Existing identical function.Therefore this controller is considered a kind of hardware component, and to including for realizing various in it
The device of function can also be considered as the structure in hardware component.Or even, it can will be regarded for realizing the device of various functions
For either the software module of implementation method can be the structure in hardware component again.
System, device, module or the unit that above-described embodiment illustrates can specifically realize by computer chip or entity,
Or it is realized by the product with certain function.It is a kind of typically to realize that equipment is computer.Specifically, computer for example may be used
Think personal computer, laptop computer, cellular phone, camera phone, smart phone, personal digital assistant, media play
It is any in device, navigation equipment, electronic mail equipment, game console, tablet computer, wearable device or these equipment
The combination of equipment.
For convenience of description, it is divided into various units when description apparatus above with function to describe respectively.Certainly, implementing this
The function of each unit is realized can in the same or multiple software and or hardware when specification one or more embodiment.
It should be understood by those skilled in the art that, this specification embodiment can be provided as method, system or computer program
Product.Therefore, this specification embodiment can be used complete hardware embodiment, complete software embodiment or combine software and hardware
The form of the embodiment of aspect.Moreover, it wherein includes that computer is available that this specification embodiment, which can be used in one or more,
It is real in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program code
The form for the computer program product applied.
This specification is with reference to the method, equipment (system) and computer program product according to this specification embodiment
Flowchart and/or the block diagram describes.It should be understood that can be realized by computer program instructions every in flowchart and/or the block diagram
The combination of flow and/or box in one flow and/or box and flowchart and/or the block diagram.These computers can be provided
Processor of the program instruction to all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices
To generate a machine so that the instruction executed by computer or the processor of other programmable data processing devices generates use
In the dress for realizing the function of being specified in one flow of flow chart or multiple flows and/or one box of block diagram or multiple boxes
It sets.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that instruction generation stored in the computer readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device so that count
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, in computer or
The instruction executed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium
Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology realizes information storage.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic tape cassette, tape magnetic disk storage or other magnetic storage apparatus
Or any other non-transmission medium, it can be used for storage and can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
Including so that process, method, commodity or equipment including a series of elements include not only those elements, but also wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that wanted including described
There is also other identical elements in the process of element, method, commodity or equipment.
This specification can describe in the general context of computer-executable instructions executed by a computer, such as journey
Sequence module.Usually, program module include routines performing specific tasks or implementing specific abstract data types, program, object,
Component, data structure etc..Specification can also be put into practice in a distributed computing environment, in these distributed computing environments,
By executing task by the connected remote processing devices of communication network.In a distributed computing environment, program module can
With in the local and remote computer storage media including storage device.
Each embodiment in this specification is described in a progressive manner, identical similar portion between each embodiment
Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for system reality
For applying example, since it is substantially similar to the method embodiment, so description is fairly simple, related place is referring to embodiment of the method
Part explanation.
The foregoing is merely this specification embodiments, are not intended to limit this application.For those skilled in the art
For, the application can have various modifications and variations.It is all within spirit herein and principle made by any modification, equivalent
Replace, improve etc., it should be included within the scope of claims hereof.