WO2013040904A1 - Advertisement processing method and terminal - Google Patents

Advertisement processing method and terminal Download PDF

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Publication number
WO2013040904A1
WO2013040904A1 PCT/CN2012/075113 CN2012075113W WO2013040904A1 WO 2013040904 A1 WO2013040904 A1 WO 2013040904A1 CN 2012075113 W CN2012075113 W CN 2012075113W WO 2013040904 A1 WO2013040904 A1 WO 2013040904A1
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WO
WIPO (PCT)
Prior art keywords
information
advertisement
point
information point
video
Prior art date
Application number
PCT/CN2012/075113
Other languages
French (fr)
Chinese (zh)
Inventor
支周
陈霖
卢忱
Original Assignee
中兴通讯股份有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 中兴通讯股份有限公司 filed Critical 中兴通讯股份有限公司
Publication of WO2013040904A1 publication Critical patent/WO2013040904A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8583—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by creating hot-spots

Definitions

  • the present invention relates to the field of video broadcasting, and in particular to a method and terminal for processing an advertisement during video playback. Background technique
  • Video communication has an important means of entertainment, including various video content such as movies, televisions, and mobile terminals.
  • Traditional TV uses repeated video advertisements to influence consumers and expand product influence.
  • the drawbacks of repeated advertisements are that they are easily bored by customers and even cause consumers to have negative emotions about product advertisements. Summary of the invention
  • the technical problem to be solved by the present invention is to provide a method and terminal for processing an advertisement to enable an advertisement to be played according to the user's wishes.
  • the present invention provides a method for processing an advertisement, including: displaying, in a video playback process, an advertisement indication information corresponding to the information point in a video interface including an information point.
  • the step of displaying the advertisement indication information corresponding to the information point includes: displaying an indication symbol for the information point on a video interface including the information point; or a video interface including the information point Prompting to display the area where the information point is located; or
  • the advertisement indication information corresponding to the information point is listed in the form of a list on the video interface including the information point.
  • the method further includes: if receiving an instruction to select an advertisement indication information of an information point, performing a display operation of the advertisement information of the information point.
  • the step of performing the display operation of the advertisement information of the information point includes: searching for the associated advertisement information according to the selected advertisement indication information;
  • the step of performing the display operation of the advertisement information of the information point includes: acquiring pre-configured associated link address information according to the selected advertisement indication information; downloading and displaying related information by using the link address information Advertising information.
  • the embodiment of the invention further provides a terminal, which includes:
  • a playback module which is set to: play a video
  • a display module configured to: display the advertisement indication information corresponding to the information point in a video interface including the information point during the video playing.
  • the display module is configured to display advertisement indication information corresponding to the information point by displaying an indication symbol for the information point on a video interface that plays the information point; or playing the The area of the information point is displayed on the video interface of the information point; or the advertisement indication information corresponding to the information point is listed in the form of a list on the video interface that plays the information point.
  • the display module is further configured to: if an instruction to select an advertisement indication information of an information point is received, perform a display operation of the advertisement information of the information point.
  • the display module includes:
  • a receiving unit configured to: receive an instruction for selecting an advertisement indication information of an information point; and a searching unit configured to: search for the associated advertisement information according to the selected advertisement indication information;
  • a display unit which is set to: display the found advertisement information.
  • the display module includes:
  • a receiving unit configured to: receive an instruction for selecting an advertisement indication information of an information point; and an obtaining unit, configured to: acquire pre-configured associated link address information according to the selected advertisement indication information; a downloading unit, configured to: download related advertisement information by using the link address information; and display unit, configured to: display the advertisement information.
  • an embodiment of the present invention provides a method and a terminal for processing an advertisement, so as to implement an advertisement according to a user's intention, which overcomes the defect that the prior art cannot join the interactive advertisement information and lacks interaction.
  • the interactive advertisement prompt information in the present invention prompts the customer to actively select the advertisement information of interest, stimulates the interest of the potential customer, and improves the efficiency of the placement advertisement in the video.
  • FIG. 1 is a schematic diagram of a terminal according to an embodiment of the present invention.
  • FIG. 2 is a flowchart of a method for processing an advertisement according to an embodiment of the present invention
  • FIG. 3 is a schematic diagram of video page display according to an embodiment of the present invention.
  • Fig. 4 is a schematic view showing the nine-square grid display of the embodiment of the present invention. Preferred embodiment of the invention
  • FIG. 1 is a schematic diagram of a terminal according to an embodiment of the present invention. As shown in FIG. 1, the terminal in this embodiment includes:
  • a playback module set to play a video
  • the display module is configured to display the advertisement indication information corresponding to the information point in a related video interface that plays one or more information points during the video playing.
  • the terminal of the embodiment can display the advertisement indication information of the related item for the user to select, and the user can select the advertisement information of the item of interest by the advertisement indication information, which can stimulate the interest of the potential customer and improve the implanted type in the video. Ad delivery efficiency.
  • the displaying module displaying the advertisement indication information corresponding to the information point, is implemented by: displaying an indication symbol for the information point on a video interface that plays the information point; or playing the information point On the video interface, the special effect is displayed on the area where the information point is located. Or displaying the advertisement indication information corresponding to the information point in the form of a list on the video interface that plays the information point.
  • the display module is further configured to perform an operation of displaying the advertisement information of the information point if the user receives an instruction to select the advertisement prompt information of the information point.
  • the display module may include:
  • the receiving unit is configured to receive an instruction for the user to select the advertisement prompt information of the certain information point;
  • the searching unit is configured to search for the associated advertisement information according to the advertisement prompt information selected by the user;
  • the display unit is set to display the found advertisement information.
  • the display module may include:
  • the receiving unit is configured to receive an instruction that the user selects the advertisement prompt information of the certain information point; and the acquiring unit is configured to acquire the pre-configured associated link address information according to the selected advertisement prompt information;
  • a download unit configured to download related advertisement information by using the link address information
  • a display unit configured to display the advertisement information
  • the terminal of this embodiment includes, but is not limited to, a digital television, a computer, a mobile terminal, and the like.
  • Users can control the video in the video by using the voice, keyboard, mouse, touch screen, etc., but not limited to these methods, to obtain more information about the items of interest in the video, and to further access the website through the Internet. , telephone communication, etc., or by giving the merchant a message, the merchants call back the consumer, but not limited to these ways, get in touch with the interactive advertiser.
  • FIG. 2 is a flowchart of a method for processing an advertisement according to an embodiment of the present invention. As shown in FIG. 2, the method in this embodiment includes:
  • the advertisement indication information corresponding to the information point is displayed in a related video interface that plays one or more information points.
  • Arc de Triomphe for example, as shown in Figure 3, there are three corresponding corresponding information points in the video screen: Arc de Triomphe, digital camera and men's suit, display corresponding advertising instructions on the display media, for example: 1. Arc de Triomphe's attractions introduction, travel information And ticket status; 2, digital camera brand, price, business information; 3, men's suit brand, price, business information, contact information, etc.
  • the method further includes: performing an operation of displaying the advertisement information of the information point if the user receives an instruction for selecting the advertisement prompt information of the information point.
  • This method of embedding interactive advertising information in the video increases the potential customer participation and advertising interest, improves the efficiency of the placement of the interactive video interactive advertisement, and improves the operator's business income.
  • the video stream involved in this embodiment requires the video producer to create a video stream containing interactive advertisement information, and the user can select the interactive advertisement information of interest to control the advertisement.
  • the advertisement indication information corresponding to the information point is displayed in the following manner, but is not limited to these methods:
  • the screen area is divided into corresponding nine squares.
  • the screen division is not limited to the nine-grid method described above. There may be other division methods.
  • the user selects the number of the control terminal to select the corresponding advertisement area, as shown in FIG.
  • the area where the information point is located can be highlighted, or it can have relevant identifiers in the area.
  • the user can actively select the area of the information point of interest, and select the corresponding area with the mobile terminal (mobile phone keypad) or the remote controller.
  • the video streams in the following embodiments all contain interactive advertising information.
  • advertising information can be added to the video stream through technical means, and the user can actively select the content of interest. For example, in the same video picture, the male customer can choose to watch the car as an interest. Advertising information for items, female customers choose cosmetics, and fashion clothes are items of interest.
  • the method of the embodiment of the invention can enhance the interaction between the advertisement and the target customer, and improve the efficiency of the interactive information in the video.
  • the user is watching a digital television, discovering an item of interest, for example, a set of furniture, and seeing a screen prompt for the advertisement information of the item.
  • the user issues a signaling indication for reading the advertisement information of the furniture through the remote controller, and notifies the playback control terminal by signaling back.
  • the digital television broadcast control terminal After receiving the signaling indication, the digital television broadcast control terminal triggers the corresponding advertisement link information, downloads the corresponding advertisement through the advertisement link information, and plays.
  • the advertisement link information can be displayed on an area of the television screen, and the display area can be set by the user.
  • the mobile terminal After receiving the instruction to quit the currently playing advertisement, the mobile terminal returns to the normal video playback, or periodically quits after playing the advertisement, and returns to the normal video playback.
  • the user views the video through the mobile terminal and finds items of interest in the video, such as a fashion digital camera.
  • the screen of the mobile terminal displays that the current page contains advertisement prompt information of the fashion digital camera, for example, highlighting in a corresponding area of the digital camera, or an animation display, or some special effects display capable of prompting, the user selects a digital button by pressing a button.
  • advertisement prompt information of the fashion digital camera for example, highlighting in a corresponding area of the digital camera, or an animation display, or some special effects display capable of prompting
  • the mobile terminal After receiving the click information of the corresponding area of the digital camera, the mobile terminal displays relevant advertisement information of the digital camera selected by the user, including: functions of the digital camera, sellers, contact information, etc., so that the user can directly use the advertisement information according to a certain manner ( For example, contact the seller in a timely manner, by phone, by mail, etc.).
  • the mobile terminal plays the video offline, when the user clicks on the camera's advertisement prompt information, the mobile The terminal displays the preset advertisement information of the camera preset. If the user needs more information, it can be viewed through the link corresponding to the advertisement prompt information.
  • the mobile terminal plays online video, when the user clicks on the advertisement information of the camera, the mobile terminal can directly display the advertisement information of interest to the user through the network.
  • the user enjoys the video through the mobile terminal, finds an item of interest in the video, for example, a fashion digital camera, and sees an advertisement prompt message.
  • the screen of the mobile terminal displays the advertisement prompt information included in the current page, and displays the advertisement prompt information of the related item in the current page in a digital list form, and the user can select the item of interest in the corresponding list content through the numeric button.
  • the mobile terminal After receiving the instruction of the digital camera selected by the user, the mobile terminal displays the related advertisement information of the digital camera selected by the user, including: the function of the digital camera, the seller, the contact information, and the like, and the user can use some means (for example, timely communication, Telephone, mail, etc.) Contact the seller to ask.
  • the related advertisement information of the digital camera selected by the user including: the function of the digital camera, the seller, the contact information, and the like, and the user can use some means (for example, timely communication, Telephone, mail, etc.) Contact the seller to ask.
  • the user enjoys the video stored locally on the mobile terminal, finds the item of interest in the video, for example, a digital camera, and sees the advertisement prompt information.
  • the screen of the mobile terminal displays the advertisement prompt information contained in the current page, and in the form of a numerical list or a nine-square grid is a dividing line, and the user selects an item of interest.
  • the mobile terminal receives the advertisement prompt information of the data camera selected by the user, and directly displays the related advertisement information preset by the digital camera, including: the function of the digital camera, the seller, the contact information, and the like, and the user can directly contact the seller to inquire.
  • Embodiments of the present invention provide a method and a terminal for processing an advertisement, so as to implement an advertisement according to a user's will, and overcome the defect that the prior art cannot join the interactive advertisement information and lacks interaction.
  • the interactive advertisement prompt information in the embodiment of the present invention prompts the customer to actively select the advertisement information of interest, stimulates the interest of the potential customer, and improves the efficiency of the placement advertisement in the video.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

An advertisement processing method and terminal, the method comprising: on a related video interface playing one or more information points, displaying advertisement indication information corresponding to the information points during a video play process. The method and terminal overcome the defect of lacking interaction in the prior art because interactive advertisement information cannot be inserted. The present invention prompts a client to actively select the advertisement information of interest via interactive advertisement prompt information, and stimulates the interest of a potential client, thus improving the delivery efficiency of embedded advertisement in the video.

Description

一种处理广告的方法和终端  Method and terminal for processing advertisement
技术领域 Technical field
本发明涉及视频播放领域， 特别是涉及一种在视频播放过程中处理广告 的方法及终端。 背景技术  The present invention relates to the field of video broadcasting, and in particular to a method and terminal for processing an advertisement during video playback. Background technique
视频传播作为有一种重要娱乐手段， 包括电影、 电视、 移动终端等各种 视频内容。 传统电视中釆用重复播放视频广告来影响消费者， 扩大产品影响 力， 但重复的广告投放时的缺陷是容易使客户厌烦， 甚至使消费者对产品广 告产生负面情绪。 发明内容  Video communication has an important means of entertainment, including various video content such as movies, televisions, and mobile terminals. Traditional TV uses repeated video advertisements to influence consumers and expand product influence. However, the drawbacks of repeated advertisements are that they are easily bored by customers and even cause consumers to have negative emotions about product advertisements. Summary of the invention
本发明要解决的技术问题是提供一种处理广告的方法和终端， 以实现根 据用户的意愿来播放广告。  The technical problem to be solved by the present invention is to provide a method and terminal for processing an advertisement to enable an advertisement to be played according to the user's wishes.
为了解决上述技术问题， 本发明提供了一种处理广告的方法， 包括： 在视频播放的过程中， 在包含信息点的视频界面中显示所述信息点对应 的广告指示信息。  In order to solve the above technical problem, the present invention provides a method for processing an advertisement, including: displaying, in a video playback process, an advertisement indication information corresponding to the information point in a video interface including an information point.
可选的， 所述显示所述信息点对应的广告指示信息的步骤包括： 在包含所述信息点的视频界面上针对所述信息点显示一指示符号； 或者 在包含所述信息点的视频界面上对所述信息点所在的区域进行提示显 示； 或者  Optionally, the step of displaying the advertisement indication information corresponding to the information point includes: displaying an indication symbol for the information point on a video interface including the information point; or a video interface including the information point Prompting to display the area where the information point is located; or
在包含所述信息点的视频界面上以列表的形式列出所述信息点对应的广 告指示信息。  The advertisement indication information corresponding to the information point is listed in the form of a list on the video interface including the information point.
可选的， 所述显示所述信息点对应的广告指示信息后， 该方法还包括： 若接收到选中一信息点的广告指示信息的指令， 则进行该信息点的广告 信息的显示操作。 可选的， 所述进行该信息点的广告信息的显示操作的步骤包括： 根据所述选中的广告指示信息查找关联的广告信息； Optionally, after the displaying the advertisement indication information corresponding to the information point, the method further includes: if receiving an instruction to select an advertisement indication information of an information point, performing a display operation of the advertisement information of the information point. Optionally, the step of performing the display operation of the advertisement information of the information point includes: searching for the associated advertisement information according to the selected advertisement indication information;
显示查找到的广告信息。  Show the found ad information.
可选的， 所述进行该信息点的广告信息的显示操作的步骤包括： 根据所述选中的广告指示信息获取预先配置的相关联的链接地址信息； 通过所述链接地址信息下载并显示相关的广告信息。  Optionally, the step of performing the display operation of the advertisement information of the information point includes: acquiring pre-configured associated link address information according to the selected advertisement indication information; downloading and displaying related information by using the link address information Advertising information.
本发明实施例还提供一种终端， 其包括：  The embodiment of the invention further provides a terminal, which includes:
播放模块， 其设置为： 播放视频； 以及  a playback module, which is set to: play a video;
显示模块， 其设置为： 在视频播放的过程中， 在包含信息点的视频界面 中显示所述信息点对应的广告指示信息。  And a display module, configured to: display the advertisement indication information corresponding to the information point in a video interface including the information point during the video playing.
可选的， 所述显示模块是设置为以如下方式显示所述信息点对应的广告 指示信息：在播放所述信息点的视频界面上针对所述信息点显示一指示符号； 或者在播放所述信息点的视频界面上对所述信息点所在的区域进行提示显 示； 或者在播放所述信息点的视频界面上以列表的形式列出所述信息点对应 的广告指示信息。  Optionally, the display module is configured to display advertisement indication information corresponding to the information point by displaying an indication symbol for the information point on a video interface that plays the information point; or playing the The area of the information point is displayed on the video interface of the information point; or the advertisement indication information corresponding to the information point is listed in the form of a list on the video interface that plays the information point.
可选的， 所述显示模块， 还设置为： 若接收到选中一信息点的广告指示 信息的指令， 则进行该信息点的广告信息的显示操作。  Optionally, the display module is further configured to: if an instruction to select an advertisement indication information of an information point is received, perform a display operation of the advertisement information of the information point.
可选的， 所述显示模块包括：  Optionally, the display module includes:
接收单元， 其设置为： 接收到选中一信息点的广告指示信息的指令； 查找单元， 其设置为： 根据所述选中的广告指示信息查找关联的广告信 息； 以及  a receiving unit, configured to: receive an instruction for selecting an advertisement indication information of an information point; and a searching unit configured to: search for the associated advertisement information according to the selected advertisement indication information;
显示单元， 其设置为： 显示查找到的广告信息。  A display unit, which is set to: display the found advertisement information.
可选的， 所述显示模块包括：  Optionally, the display module includes:
接收单元， 其设置为： 接收选中一信息点的广告指示信息的指令； 获取单元， 其设置为： 根据所述选中的广告指示信息获取预先配置的相 关联的链接地址信息； 下载单元， 其设置为： 通过所述链接地址信息下载相关的广告信息； 显示单元， 其设置为： 显示所述广告信息。 a receiving unit, configured to: receive an instruction for selecting an advertisement indication information of an information point; and an obtaining unit, configured to: acquire pre-configured associated link address information according to the selected advertisement indication information; a downloading unit, configured to: download related advertisement information by using the link address information; and display unit, configured to: display the advertisement information.
综上， 本发明实施例提供一种处理广告的方法和终端， 以实现根据用户 的意愿来播放广告， 克服了现有技术不能加入互动广告信息， 缺少互动性的 缺陷。 通过本发明中的互动广告提示信息来提示客户主动选择感兴趣广告信 息， 激发潜在客户兴趣， 提高视频中植入式广告投放效率。 附图概述  In summary, an embodiment of the present invention provides a method and a terminal for processing an advertisement, so as to implement an advertisement according to a user's intention, which overcomes the defect that the prior art cannot join the interactive advertisement information and lacks interaction. The interactive advertisement prompt information in the present invention prompts the customer to actively select the advertisement information of interest, stimulates the interest of the potential customer, and improves the efficiency of the placement advertisement in the video. BRIEF abstract
图 1为本发明实施例的终端的示意图；  FIG. 1 is a schematic diagram of a terminal according to an embodiment of the present invention; FIG.
图 2为本发明实施例的一种处理广告的方法的流程图；  2 is a flowchart of a method for processing an advertisement according to an embodiment of the present invention;
图 3为本发明实施例的视频页面显示的示意图；  3 is a schematic diagram of video page display according to an embodiment of the present invention;
图 4为本发明实施例的釆用九宫格显示的示意图。 本发明的较佳实施方式  Fig. 4 is a schematic view showing the nine-square grid display of the embodiment of the present invention. Preferred embodiment of the invention
下文中将结合附图对本发明的实施例进行详细说明。 需要说明的是， 在 不冲突的情况下， 本申请中的实施例及实施例中的特征可以相互任意组合。  Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. It should be noted that, in the case of no conflict, the features in the embodiments and the embodiments in the present application may be arbitrarily combined with each other.
图 1为本发明实施例的终端的示意图， 如图 1所示， 本实施例的终端包 括：  FIG. 1 is a schematic diagram of a terminal according to an embodiment of the present invention. As shown in FIG. 1, the terminal in this embodiment includes:
播放模块， 设置为播放视频；  a playback module, set to play a video;
显示模块， 设置为在视频播放的过程中， 在播放一件或多件信息点的相 关视频界面中显示所述信息点对应的广告指示信息。  The display module is configured to display the advertisement indication information corresponding to the information point in a related video interface that plays one or more information points during the video playing.
这样， 本实施例的终端可以显示相关物品的广告指示信息， 以供用户选 择， 用户可以通过广告指示信息选择观看自己所关注的物品的广告信息， 可 以激发潜在客户兴趣， 提高视频中植入式广告投放效率。  In this way, the terminal of the embodiment can display the advertisement indication information of the related item for the user to select, and the user can select the advertisement information of the item of interest by the advertisement indication information, which can stimulate the interest of the potential customer and improve the implanted type in the video. Ad delivery efficiency.
其中， 所述显示模块， 显示所述信息点对应的广告指示信息通过以下方 式实现的：在播放所述信息点的视频界面上针对所述信息点显示一指示符号； 或者在播放所述信息点的视频界面上对所述信息点所在的区域进行特效显 示； 或者在播放所述信息点的视频界面上以列表的形式列出所述信息点对应 的广告指示信息。 The displaying module, displaying the advertisement indication information corresponding to the information point, is implemented by: displaying an indication symbol for the information point on a video interface that plays the information point; or playing the information point On the video interface, the special effect is displayed on the area where the information point is located. Or displaying the advertisement indication information corresponding to the information point in the form of a list on the video interface that plays the information point.
其中， 所述显示模块还设置为若接收到用户选中某一信息点的广告提示 信息的指令， 则进行该信息点的广告信息的显示操作。  The display module is further configured to perform an operation of displaying the advertisement information of the information point if the user receives an instruction to select the advertisement prompt information of the information point.
在一优选实施例中， 所述显示模块可以包括：  In a preferred embodiment, the display module may include:
接收单元， 设置为接收到用户选中某一信息点的广告提示信息的指令； 查找单元， 设置为根据所述用户选中的广告提示信息查找关联的广告信 息；  The receiving unit is configured to receive an instruction for the user to select the advertisement prompt information of the certain information point; the searching unit is configured to search for the associated advertisement information according to the advertisement prompt information selected by the user;
显示单元， 设置为显示查找到的广告信息。  The display unit is set to display the found advertisement information.
在一优选实施例中， 所述显示模块可以包括：  In a preferred embodiment, the display module may include:
接收单元， 设置为接收到用户选中某一信息点的广告提示信息的指令； 获取单元， 设置为根据所述选中的广告提示信息获取预先配置的相关联 的链接地址信息；  The receiving unit is configured to receive an instruction that the user selects the advertisement prompt information of the certain information point; and the acquiring unit is configured to acquire the pre-configured associated link address information according to the selected advertisement prompt information;
下载单元， 设置为通过所述链接地址信息下载相关的广告信息； 显示单元， 设置为显示所述广告信息。  a download unit configured to download related advertisement information by using the link address information; and a display unit configured to display the advertisement information.
本实施例的终端包含但不限于数字电视、 计算机、 移动终端等。  The terminal of this embodiment includes, but is not limited to, a digital television, a computer, a mobile terminal, and the like.
用户可以通过语音、 键盘、 鼠标、 触摸屏等， 但不限于这几种方式， 来 控制终端播放视频中的广告， 以获得播放视频中感兴趣物品的更多信息， 并 可以进一步通过互联网接入网站、 电话沟通等， 或通过给商家一个信息， 商 家回拨消费者， 但不限于这几种方式， 与互动广告主取得联系。  Users can control the video in the video by using the voice, keyboard, mouse, touch screen, etc., but not limited to these methods, to obtain more information about the items of interest in the video, and to further access the website through the Internet. , telephone communication, etc., or by giving the merchant a message, the merchants call back the consumer, but not limited to these ways, get in touch with the interactive advertiser.
图 2为本发明实施例的一种处理广告的方法的流程图， 如图 2所示， 本 实施例的方法包括：  FIG. 2 is a flowchart of a method for processing an advertisement according to an embodiment of the present invention. As shown in FIG. 2, the method in this embodiment includes:
S10、在视频播放的过程中，在播放一件或多件信息点的相关视频界面中 显示所述信息点对应的广告指示信息。  S10. During the video playing process, the advertisement indication information corresponding to the information point is displayed in a related video interface that plays one or more information points.
例如，如图 3 所示，在视频画面中包含三个相应的相应信息点： 凯旋门、 数码相机和男士西装， 在显示媒体上显示相应广告指示信息， 例如： 1、 凯旋 门的景点介绍、旅游信息和机票情况； 2、数码相机的品牌、价格、 商家信息； 3、 男士西装品牌、 价格、 商家信息、 联系方式等。 For example, as shown in Figure 3, there are three corresponding corresponding information points in the video screen: Arc de Triomphe, digital camera and men's suit, display corresponding advertising instructions on the display media, for example: 1. Arc de Triomphe's attractions introduction, travel information And ticket status; 2, digital camera brand, price, business information; 3, men's suit brand, price, business information, contact information, etc.
可选的， 所述显示所述信息点对应的广告指示信息后， 还包括： 若接收到用户选中某一信息点的广告提示信息的指令， 则进行该信息点 的广告信息的显示操作。  Optionally, after the displaying the advertisement indication information corresponding to the information point, the method further includes: performing an operation of displaying the advertisement information of the information point if the user receives an instruction for selecting the advertisement prompt information of the information point.
这样， 用户可以根据广告提示信息选择播放自己感兴趣的广告信息。 这 种通过视频中植入互动广告信息的方法，增加潜在客户参与度和广告趣味性， 提高植入式视频交互广告的投放效率， 提高运营商的业务收入。  In this way, the user can select to play the advertisement information of interest according to the advertisement prompt information. This method of embedding interactive advertising information in the video increases the potential customer participation and advertising interest, improves the efficiency of the placement of the interactive video interactive advertisement, and improves the operator's business income.
本实施例中涉及的视频流需要由视频制作商制作包含互动广告信息的视 频流， 用户可以选择所关注的互动广告信息来控制广告的播放。  The video stream involved in this embodiment requires the video producer to create a video stream containing interactive advertisement information, and the user can select the interactive advertisement information of interest to control the advertisement.
本实施例中， 显示所述信息点对应的广告指示信息可以通过以下方式实 现， 但不局限于这些方式：  In this embodiment, the advertisement indication information corresponding to the information point is displayed in the following manner, but is not limited to these methods:
A、 在播放所述信息点的视频界面上针对所述信息点显示一指示符号； 若视频源中包含广告内容， 在显示屏幕上显示一个视频指示符号， 此符 号可以设计为较小符号， 以不影响视频欣赏为宜。  A. displaying an indication symbol for the information point on the video interface that plays the information point; if the video source includes the advertisement content, displaying a video indicator symbol on the display screen, the symbol may be designed as a smaller symbol, It does not affect the video appreciation.
B、在播放所述信息点的视频界面上对所述信息点所在的区域进行提示显 示；  B. prompting to display an area where the information point is located on a video interface that plays the information point;
例如， 屏幕区域分割釆用相应的九宫格， 屏幕分割不限于以上描述的九 宫格方式， 可以有其它分割方式， 用户选择控制终端的数字选择相应广告区 域， 如图 4所示。 信息点所在的区域可以醒目的提示显示， 也可以在该区域 具有相关标识等等。  For example, the screen area is divided into corresponding nine squares. The screen division is not limited to the nine-grid method described above. There may be other division methods. The user selects the number of the control terminal to select the corresponding advertisement area, as shown in FIG. The area where the information point is located can be highlighted, or it can have relevant identifiers in the area.
这样， 用户可以主动选择关注的信息点的区域， 用移动终端（手机键盘） 或遥控器选择对应区域。  In this way, the user can actively select the area of the information point of interest, and select the corresponding area with the mobile terminal (mobile phone keypad) or the remote controller.
C、在播放所述信息点的视频界面上以列表的形式列出所述信息点对应的 广告指示信息。 例如， 在屏幕侧面显示一个列表， 显示包含本页面出现的信息点的互动 广告信息列表。 这样， 观赏者可以通过触摸屏， 也可以通过手机或计算机键 盘数字， 主动选择感兴趣的物品信息， 例如， 女式衣服、 家具等。 下面以几个实施例进行详细的说明 , 下面实施例中的视频流都包含互动 广告信息。 C. List the advertisement indication information corresponding to the information point in a list on the video interface that plays the information point. For example, a list is displayed on the side of the screen that displays a list of interactive advertising messages that contain information points that appear on this page. In this way, the viewer can actively select the item information of interest through the touch screen or through the number of the mobile phone or the computer keyboard, for example, women's clothes, furniture, and the like. The following is a detailed description of several embodiments. The video streams in the following embodiments all contain interactive advertising information.
随着互联网时代和新媒体形式的诞生， 可以通过技术手段在视频流中加 入部分广告信息， 并可以使用户主动选择感兴趣内容， 例如， 同一视频画面 中， 男性顾客可以选择观看以汽车为兴趣物品的广告信息， 女性顾客选择化 妆品， 时尚服饰为兴趣物品。  With the birth of the Internet era and new media forms, some advertising information can be added to the video stream through technical means, and the user can actively select the content of interest. For example, in the same video picture, the male customer can choose to watch the car as an interest. Advertising information for items, female customers choose cosmetics, and fashion clothes are items of interest.
通过本发明实施例的方法， 可以增强广告与目标客户更好互动， 提高视 频中互动信息的放效率。  The method of the embodiment of the invention can enhance the interaction between the advertisement and the target customer, and improve the efficiency of the interactive information in the video.
应用示例 1  Application example 1
用户在观看数字电视， 发现感兴趣物品， 例如， 一套家具， 并看到该家 具的广告信息的屏幕提示。 用户通过遥控器发出读取家具的广告信息的信令 指示， 通过信令回传通知播放控制端。  The user is watching a digital television, discovering an item of interest, for example, a set of furniture, and seeing a screen prompt for the advertisement information of the item. The user issues a signaling indication for reading the advertisement information of the furniture through the remote controller, and notifies the playback control terminal by signaling back.
数字电视播放控制端接收到信令指示后， 触发相应的广告链接信息， 通 过该广告链接信息下载相应的广告， 并播放。 所述广告链接信息可以显示在 电视屏幕的某个区域， 显示区域可以由用户设定。  After receiving the signaling indication, the digital television broadcast control terminal triggers the corresponding advertisement link information, downloads the corresponding advertisement through the advertisement link information, and plays. The advertisement link information can be displayed on an area of the television screen, and the display area can be set by the user.
移动终端接收到退出目前正在播放的广告的指令后，回到正常视频播放， 或者定时播放广告后退出， 回到正常的视频播放。  After receiving the instruction to quit the currently playing advertisement, the mobile terminal returns to the normal video playback, or periodically quits after playing the advertisement, and returns to the normal video playback.
应用示例 2  Application example 2
用户通过移动终端观看视频， 发现视频中感兴趣的物品， 例如， 时尚数 码相机。  The user views the video through the mobile terminal and finds items of interest in the video, such as a fashion digital camera.
移动终端的屏幕显示当前页包含该时尚数码相机的广告提示信息，例如， 在该数码相机的对应区域进行突出显示， 或动画显示， 或一些能够起到提示 作用的特效显示， 用户通过按键选择数码相机对应区域。  The screen of the mobile terminal displays that the current page contains advertisement prompt information of the fashion digital camera, for example, highlighting in a corresponding area of the digital camera, or an animation display, or some special effects display capable of prompting, the user selects a digital button by pressing a button. The corresponding area of the camera.
移动终端接收到数码相机对应区域的点击信息后， 显示用户选择的数码 相机的相关广告信息， 包括： 数码相机的功能、 卖家、 联系信息等内容， 这 样用户可以根据广告信息直接通过某种方式（例如， 及时通讯、 电话、 邮件 等方式）联系卖家。  After receiving the click information of the corresponding area of the digital camera, the mobile terminal displays relevant advertisement information of the digital camera selected by the user, including: functions of the digital camera, sellers, contact information, etc., so that the user can directly use the advertisement information according to a certain manner ( For example, contact the seller in a timely manner, by phone, by mail, etc.).
若移动终端离线播放视频， 则当用户点击相机的广告提示信息时， 移动 终端显示的是预置的该相机的简要的广告信息， 若用户需要更多的信息， 则 可以通过对应广告提示信息关联的链接联网进行查看。 If the mobile terminal plays the video offline, when the user clicks on the camera's advertisement prompt information, the mobile The terminal displays the preset advertisement information of the camera preset. If the user needs more information, it can be viewed through the link corresponding to the advertisement prompt information.
若移动终端在线视频播放， 则当用户点击相机的广告提示信息时， 移动 终端可以直接联网通过网络显示用户感兴趣的广告信息。  If the mobile terminal plays online video, when the user clicks on the advertisement information of the camera, the mobile terminal can directly display the advertisement information of interest to the user through the network.
应用示例 3  Application example 3
用户通过移动终端欣赏视频， 发现视频中感兴趣的物品， 例如， 时尚数 码相机， 并看到广告提示信息。 移动终端的屏幕显示当前页包含的广告提示信息， 以数字列表形式显示 当前页面中相关物品的广告提示信息， 用户可以通过数字按键选择对应列表 内容中感兴趣物品。  The user enjoys the video through the mobile terminal, finds an item of interest in the video, for example, a fashion digital camera, and sees an advertisement prompt message. The screen of the mobile terminal displays the advertisement prompt information included in the current page, and displays the advertisement prompt information of the related item in the current page in a digital list form, and the user can select the item of interest in the corresponding list content through the numeric button.
移动终端接收到用户选中数码相机的指令后， 显示用户选择的数码相机 的相关广告信息， 包括： 该数码相机的功能、 卖家、 联系信息等内容， 用户 可以通过某种方式（例如， 及时通讯、 电话、 邮件等方式）联系卖家询问。  After receiving the instruction of the digital camera selected by the user, the mobile terminal displays the related advertisement information of the digital camera selected by the user, including: the function of the digital camera, the seller, the contact information, and the like, and the user can use some means (for example, timely communication, Telephone, mail, etc.) Contact the seller to ask.
应用示例 4  Application example 4
用户欣赏移动终端本地存储的视频， 发现视频中的兴趣物品， 例如， 时 尚数码相机， 并看到广告提示信息。  The user enjoys the video stored locally on the mobile terminal, finds the item of interest in the video, for example, a digital camera, and sees the advertisement prompt information.
移动终端的屏幕显示当前页包含的广告提示信息， 以数字列表形式或显 示九宫格是分割线， 用户选择感兴趣物品。  The screen of the mobile terminal displays the advertisement prompt information contained in the current page, and in the form of a numerical list or a nine-square grid is a dividing line, and the user selects an item of interest.
移动终端接收到用户选中的数据相机的广告提示信息， 直接显示该数码 相机预置的相关广告信息， 包括： 数码相机的功能、 卖家、 联系信息等内容， 用户可以直接联系卖家询问。  The mobile terminal receives the advertisement prompt information of the data camera selected by the user, and directly displays the related advertisement information preset by the digital camera, including: the function of the digital camera, the seller, the contact information, and the like, and the user can directly contact the seller to inquire.
本领域普通技术人员可以理解上述方法中的全部或部分步骤可通过程序 来指令相关硬件完成， 所述程序可以存储于计算机可读存储介质中， 如只读 存储器、 磁盘或光盘等。 可选地， 上述实施例的全部或部分步骤也可以使用 一个或多个集成电路来实现。 相应地， 上述实施例中的各模块 /单元可以釆用 硬件的形式实现， 也可以釆用软件功能模块的形式实现。 本发明不限制于任 何特定形式的硬件和软件的结合。 以上仅为本发明的优选实施例， 当然， 本发明还可有其他多种实施例， 在不背离本发明精神及其实质的情况下， 熟悉本领域的技术人员当可根据本 发明的实施例作出各种相应的改变和变形， 但这些相应的改变和变形都应属 于本发明所附的权利要求的保护范围。 One of ordinary skill in the art will appreciate that all or a portion of the above steps may be performed by a program to instruct the associated hardware, such as a read only memory, a magnetic disk, or an optical disk. Alternatively, all or part of the steps of the above embodiments may also be implemented using one or more integrated circuits. Correspondingly, each module/unit in the foregoing embodiment may be implemented in the form of hardware, or may be implemented in the form of a software function module. The invention is not limited to any specific form of combination of hardware and software. The above is only a preferred embodiment of the present invention, and of course, the present invention may be embodied in various other embodiments without departing from the spirit and scope of the invention. Various changes and modifications may be made without departing from the scope of the appended claims.
工业实用性 Industrial applicability
本发明实施例提供一种处理广告的方法和终端， 以实现根据用户的意愿 来播放广告， 克服了现有技术不能加入互动广告信息， 缺少互动性的缺陷。 通过本发明实施例中的互动广告提示信息来提示客户主动选择感兴趣广告信 息， 激发潜在客户兴趣， 提高视频中植入式广告投放效率。  Embodiments of the present invention provide a method and a terminal for processing an advertisement, so as to implement an advertisement according to a user's will, and overcome the defect that the prior art cannot join the interactive advertisement information and lacks interaction. The interactive advertisement prompt information in the embodiment of the present invention prompts the customer to actively select the advertisement information of interest, stimulates the interest of the potential customer, and improves the efficiency of the placement advertisement in the video.

Claims

权 利 要 求 书 Claim
1、 一种处理广告的方法， 其包括：  A method of processing an advertisement, comprising:
在视频播放的过程中， 在包含信息点的视频界面中显示所述信息点对应 的广告指示信息。  During the video playback, the advertisement indication information corresponding to the information point is displayed in the video interface including the information point.
2、 如权利要求 1所述的方法， 其中： 所述显示所述信息点对应的广告指 示信息的步骤包括：  2. The method according to claim 1, wherein: the step of displaying the advertisement indication information corresponding to the information point comprises:
在包含所述信息点的视频界面上针对所述信息点显示一指示符号； 或者 在包含所述信息点的视频界面上对所述信息点所在的区域进行提示显 示； 或者  Displaying an indication symbol for the information point on a video interface including the information point; or prompting to display an area where the information point is located on a video interface including the information point; or
在包含所述信息点的视频界面上以列表的形式列出所述信息点对应的广 告指示信息。  The advertisement indication information corresponding to the information point is listed in the form of a list on the video interface including the information point.
3、 如权利要求 1或 2所述的方法， 其中： 所述显示所述信息点对应的广 告指示信息后， 该方法还包括：  The method according to claim 1 or 2, wherein: after the displaying the advertisement indication information corresponding to the information point, the method further comprises:
若接收到选中一信息点的广告指示信息的指令， 则进行该信息点的广告 信息的显示操作。  If an instruction to select an advertisement instruction information of an information point is received, the display operation of the advertisement information of the information point is performed.
4、 如权利要求 3所述的方法， 其中： 所述进行该信息点的广告信息的显 示操作的步骤包括：  4. The method of claim 3, wherein: the step of performing the display operation of the advertisement information of the information point comprises:
根据所述选中的广告指示信息查找关联的广告信息；  Finding associated advertisement information according to the selected advertisement indication information;
显示查找到的广告信息。  Show the found ad information.
5、 如权利要求 3所述的方法， 其中： 所述进行该信息点的广告信息的显 示操作的步骤包括：  5. The method of claim 3, wherein: the step of performing the display operation of the advertisement information of the information point comprises:
根据所述选中的广告指示信息获取预先配置的相关联的链接地址信息； 通过所述链接地址信息下载并显示相关的广告信息。  Acquiring pre-configured associated link address information according to the selected advertisement indication information; downloading and displaying related advertisement information by using the link address information.
6、 一种终端， 其包括：  6. A terminal, comprising:
播放模块， 其设置为： 播放视频； 以及  a playback module, which is set to: play a video;
显示模块， 其设置为： 在视频播放的过程中， 在包含信息点的视频界面 中显示所述信息点对应的广告指示信息。 Display module, which is set to: in the process of video playback, in the video interface containing information points The advertisement indication information corresponding to the information point is displayed.
7、 如权利要求 6所述的终端， 其中：  7. The terminal of claim 6, wherein:
所述显示模块是设置为以如下方式显示所述信息点对应的广告指示信 息： 在播放所述信息点的视频界面上针对所述信息点显示一指示符号； 或者 在播放所述信息点的视频界面上对所述信息点所在的区域进行提示显示； 或 者在播放所述信息点的视频界面上以列表的形式列出所述信息点对应的广告 指示信息。  The display module is configured to display advertisement indication information corresponding to the information point in a manner of: displaying an indication symbol for the information point on a video interface that plays the information point; or playing a video of the information point The area where the information point is located is displayed on the interface; or the advertisement indication information corresponding to the information point is listed in a list on the video interface that plays the information point.
8、 如权利要求 6或 7所述的终端， 其中：  8. The terminal of claim 6 or 7, wherein:
所述显示模块， 还设置为： 若接收到选中一信息点的广告指示信息的指 令， 则进行该信息点的广告信息的显示操作。  The display module is further configured to: if an instruction to select an advertisement indication information of an information point is received, perform a display operation of the advertisement information of the information point.
9、 如权利要求 8所述的终端， 其中： 所述显示模块包括：  9. The terminal of claim 8, wherein: the display module comprises:
接收单元， 其设置为： 接收到选中一信息点的广告指示信息的指令； 查找单元， 其设置为： 根据所述选中的广告指示信息查找关联的广告信 息； 以及  a receiving unit, configured to: receive an instruction for selecting an advertisement indication information of an information point; and a searching unit configured to: search for the associated advertisement information according to the selected advertisement indication information;
显示单元， 其设置为： 显示查找到的广告信息。  A display unit, which is set to: display the found advertisement information.
10、 如权利要求 8所述的终端， 其中： 所述显示模块包括：  10. The terminal of claim 8, wherein: the display module comprises:
接收单元， 其设置为： 接收选中一信息点的广告指示信息的指令； 获取单元， 其设置为： 根据所述选中的广告指示信息获取预先配置的相 关联的链接地址信息；  a receiving unit, configured to: receive an instruction for selecting an advertisement indication information of an information point; and an obtaining unit, configured to: acquire pre-configured associated link address information according to the selected advertisement indication information;
下载单元， 其设置为： 通过所述链接地址信息下载相关的广告信息； 以 及  a download unit, configured to: download related advertisement information by using the link address information; and
显示单元， 其设置为： 显示所述广告信息。  a display unit, configured to: display the advertisement information.
PCT/CN2012/075113 2011-09-22 2012-05-07 Advertisement processing method and terminal WO2013040904A1 (en)

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