CN104486680A - Video-based advertisement pushing method and system - Google Patents
Video-based advertisement pushing method and system Download PDFInfo
- Publication number
- CN104486680A CN104486680A CN201410809107.0A CN201410809107A CN104486680A CN 104486680 A CN104486680 A CN 104486680A CN 201410809107 A CN201410809107 A CN 201410809107A CN 104486680 A CN104486680 A CN 104486680A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- video
- tag
- video image
- pushing
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
Abstract
The invention discloses video-based advertisement pushing method and system. The method comprises the following steps: carrying out advertisement label detection on an video image to obtain a target advertisement label type in the video image; inquiring the corresponding relation between a preset advertisement and an advertisement label type according to the target advertisement label type to obtain a related pushing advertisement; and pushing the related pushing advertisement to a display interface for video playing. Through detecting the video image, the pushing of the advertisement and the displaying of the video image are directly related, so that the advertisement pushing according to the video content is really realized. According to the video-based advertisement pushing method and system, the advertisement pushing precision is greatly improved, the effective rate (video viewer interest) of the advertisement pushing is improved, the waste of data transmission and processing due to the pushing of invalid advertisements is avoided, and the advertisement pushing cost is indirectly reduced.
Description
Technical field
The present invention relates to Internet technical field, particularly relate to a kind of advertisement sending method based on video and system.
Background technology
In recent years, mobile platform quantity presents explosive growth, has become the new media of advertisement putting most potentiality, and the conventional ads recommend method based on mobile platform adopts the input of blind bombing formula, and advertisement putting accuracy is poor, and ad conversion rates is lower.Lower ad conversion rates throws in the enthusiasm of advertisement by directly affecting advertiser, the accuracy improving mobile platform advertisement putting has become the active demand that field is recommended in advertisement.Intelligent digging user personal like and behavior, find real valuable client, contributes to the accuracy improving moving advertising input.At present in the recommendation of mobile platform video ads, mainly through video title, run-out or suspend time broadcasting advertisement content, the hobby relevance of itself and video content and spectators is lower, affect the accuracy of advertisement putting, and video ads plays the interaction lacked with user, reduce user to the interest of advertisement.
In order to improve the accuracy of advertisement putting, the relevance of the information such as reinforcement and video text descriptor, audio-frequency information is attempted in part advertisement putting.But in the face of the video data of magnanimity, can not people for going as each video interpolation character description information.
Therefore, how to carry out effectively in conjunction with video, advertisement pushing is accurately a problem demanding prompt solution.
Summary of the invention
Based on this, be necessary in conventional art based on the advertisement putting of video or the problem pushing accuracy difference, a kind of advertisement sending method and the system that can carry out effective advertisement pushing in conjunction with video information are provided.
For realizing a kind of advertisement sending method based on video that the object of the invention provides, comprise the following steps:
Advertisement tag detection is carried out to video image, obtains the targeted advertisements tag types comprised in described video image;
The advertisement preset according to described targeted advertisements tag types inquiry and the corresponding relation of advertisement tag type, obtain the advertisement be associated;
The described advertisement be associated is pushed to the display interface of video playback.
As a kind of embodiment of the advertisement sending method based on video, described, advertisement tag detection is carried out to video image, before obtaining the targeted advertisements tag types comprised in described video image, further comprising the steps of:
The advertisement that will push associates with advertisement tag type, obtains the corresponding relation of described default advertisement and advertisement tag type.
As a kind of embodiment of the advertisement sending method based on video, when the described targeted advertisements tag types obtained exceedes one, the advertisement tag type sorting forward according to the advertisement tag selective sequential preset is as final targeted advertisements tag types.
As a kind of embodiment of the advertisement sending method based on video, the described display interface described advertisement be associated being pushed to video playback, comprises the following steps:
Determine the target area in the described video image that described targeted advertisements tag types is corresponding;
With show in the predeterminable range of described target area described in the advertising logo of advertisement that is associated.
As a kind of embodiment of the advertisement sending method based on video, further comprising the steps of:
Whether selectedly detect described advertising logo, if so, then the details of the advertisement be associated described in display accordingly.
As a kind of embodiment of the advertisement sending method based on video, describedly carry out in advertisement tag detection to video image, the video image before current frame video image when described video image is video pause or the present frame of predetermined number.
As a kind of embodiment of the advertisement sending method based on video, described advertisement tag comprises face label, vehicle label, human body behavior label and scene type label.
Based on a kind of advertisement push system based on video of same inventive concept, comprise label detection module, advertising inquiry module and advertisement pushing module, wherein:
Described label detection module, for carrying out advertisement tag detection to video image, obtains the targeted advertisements tag types comprised in described video image;
Described advertising inquiry module, for inquiring about the corresponding relation of advertisement and the advertisement tag type preset according to described targeted advertisements tag types, obtains the advertisement be associated;
Described advertisement pushing module, for being pushed to the display interface of video playback by the described advertisement be associated.
As a kind of embodiment of the advertisement push system based on video, also comprise quantity and limit module, for judging whether the quantity of the described targeted advertisements tag types that described label detection module detects exceedes one, when exceeding one, the advertisement tag type sorting forward according to the advertisement tag selective sequential preset is as final targeted advertisements tag types.
As a kind of embodiment of the advertisement push system based on video, described advertisement pushing module comprises region and determines submodule and icon display sub-module, wherein:
Submodule is determined in described region, for determining the target area in the described video image that described targeted advertisements tag types is corresponding;
Described icon display sub-module, for show in the predeterminable range of described target area described in the advertising logo of advertisement that is associated;
And this system also comprises details display module, whether selected for detecting described advertising logo, if so, then the details of the advertisement be associated described in display accordingly.
Beneficial effect of the present invention comprises: a kind of advertisement sending method based on video provided by the invention and system, by the detection to video pictures, shown by the image of the propelling movement of advertisement and video and carry out direct correlation, real realization carries out advertisement pushing according to the content of video.Greatly improve the precision of advertisement pushing, increase efficient (video viewers is interested) of advertisement pushing, the transfer of data avoiding the propelling movement of invalid advertisement to cause and the waste of process, reach maximum benefit with minimum cost.
Accompanying drawing explanation
Fig. 1 is the flow chart of a specific embodiment of a kind of advertisement sending method based on video of the present invention;
Fig. 2 is the advertisement tag type diagram comprised in a specific embodiment of a kind of advertisement sending method based on video of the present invention;
Fig. 3 is the flow chart of another specific embodiment of a kind of advertisement sending method based on video of the present invention;
The advertisement tag type of a specific embodiment that Fig. 4 ~ 6 are a kind of advertisement sending method based on video of the present invention and the corresponding relation of advertisement;
Fig. 7 is the flow chart of a specific embodiment again of a kind of advertisement sending method based on video of the present invention;
Fig. 8 is the image testing result schematic diagram of a specific embodiment of a kind of advertisement sending method based on video of the present invention;
Fig. 9 is the image testing result schematic diagram of another specific embodiment of a kind of advertisement sending method based on video of the present invention;
The advertisement pushing result schematic diagram of Figure 10 corresponding to Fig. 8;
The advertisement pushing result schematic diagram of Figure 11 corresponding to Fig. 9;
Figure 12 is the structure chart of a specific embodiment of a kind of advertisement push system based on video of the present invention;
Figure 13 is the structure chart of another specific embodiment of a kind of advertisement push system based on video of the present invention;
Figure 14 is the structure chart of the another specific embodiment of a kind of advertisement push system based on video of the present invention.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearly understand, be described below in conjunction with the embodiment of accompanying drawing to the method and system of the advertisement pushing based on video of the present invention.Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
The advertisement sending method based on video of one embodiment of the invention, as shown in Figure 1, comprises the following steps:
S100, carries out advertisement tag detection to video image, obtains the targeted advertisements tag types comprised in described video image.
Wherein said advertisement tag comprises face label, vehicle label, human body behavior label and scene type label etc.As shown in Figure 2, the label of target type can also comprise pedestrian's label, beverage bottle label and cat face label etc.Also can arrange multiple pointed label according to the demand of the advertisement that will push of reality to identify video image or to detect.As determined whether advertisement for the product such as cosmetics or eyes by the detection of setting face label; The label of beverage bottle whether can be had to determine whether advertisement by detecting in video image for some drinks.
Particularly, human body behavior label can comprise action of drinking water, running action, the by bike type such as action and strokes; Face label can comprise the face image of man and the face image of Ms, also can be divided into the type such as the face of adult and the face of children as required; Scene type label can be divided into Outdoor Scene and indoor scene two type.
General when video playback is suspended, need to carry out advertisement pushing, now the picture of video image is detected, comparison, determine the type of the advertisement tag of its advertisement tag comprised and correspondence thereof.
And when video playback starts, can initial pictures be detected, also can play predetermined advertisement.
S200, the advertisement preset according to described targeted advertisements tag types inquiry and the corresponding relation of advertisement tag type, obtain the advertisement be associated.
It should be noted that, general in the corresponding relation of advertisement and the advertisement tag type preset is not one to one herein, as beverage all can be associated with drink water action and the beverage bottle of people.And the advertisement tag type of the action of drinking water of people also can be associated with the drink water advertisement of apparatus of beverage and some.Namely same advertised product can be associated with multiple advertisement tag, can push out advertisement when detecting in video image and have the advertisement tag be associated at every turn.Same advertisement tag also can be associated with multiple advertised product, so can release multiple advertisement for same video image simultaneously, and also certain difference may be there is in the type of the multiple advertisements released simultaneously, as people and drink water action time, may push the advertisement of beverage and the advertisement of the apparatus that drinks water, such video viewers can select the corresponding advertisement of oneself real interested set direction to check simultaneously.
And the advertisement pushed is all the advertisement be associated with video image simultaneously.
S300, is pushed to the display interface of video playback by the described advertisement be associated.
Also can know according to step S200, the advertisement being pushed to the display interface of video playback may be multiple advertisement.And the quantity of the targeted advertisements type determined in step S100 also may not only one, therefore, the quantity of the advertisement of propelling movement is not unique.
It should be noted that, during by advertisement pushing to the display interface of video playback, the ways of presentation of advertisement can comprise multiple, as simple icon shows, and icon and network address is linked herein; Or directly carry out advertisement pushing with written form, as pushed telephone number etc.
The advertisement sending method based on video of the embodiment of the present invention, by the detection to video pictures, shown by the image of the propelling movement of advertisement and video and carry out direct correlation, real realization carries out advertisement pushing according to the content of video.Greatly improve the precision of advertisement pushing, increase efficient (video viewers is interested) of advertisement pushing, the transfer of data avoiding the propelling movement of invalid advertisement to cause and the waste of process, reach maximum benefit with minimum cost.
As shown in Figure 3, in another embodiment of the present invention based in the advertisement sending method of video, in step S100, advertisement tag detection is carried out to video image, before obtaining the targeted advertisements tag types comprised in described video image, further comprising the steps of:
S010, the advertisement that will push associates with advertisement tag type, obtains the corresponding relation of described default advertisement and advertisement tag type.
Before carrying out advertisement pushing, first advertisement is associated with advertisement tag type.Same advertisement has multiple different advertisement tag type, and same advertisement tag type can be assigned multiple advertisement, and multiple like this advertisement and different labels build the related network of advertisement and label.According to the category attribute of advertised product, use scenes and occupation mode build related network, as shown in Fig. 4, Fig. 5 and Fig. 6, face and cosmetics, eyewear products, hair care product, headwear etc. are closely-related on use scenes, this series products is all be used in face head zone, face can be associated with this series products.Vehicle can have common occupation mode with the different vehicles, such as car, motorcycle, bicycle etc.; Beverage bottle can directly associate from the product etc. of various different beverage, ampuliform outward appearance.Such as the action of drinking water of different human body behavior classifications can associate with the product such as beverage, teacup, running action and strokes can with body-building apparatus, body-building dress ornament is as associations such as swimming suit swimming glasses products, and action can be associated with bicycle, motorcycle etc. by bike.Cat face can associate with pet shop, pet products etc.So set up the corresponding relation of advertisement and advertisement tag type, contribute to the association space extended one's service, the interested product of digging user, improve the input accuracy of advertised product.
Preferably, wherein in an embodiment, also comprise a step judged in the step s 100, be specially: when the quantity of the described targeted advertisements tag types obtained exceedes one, the advertisement tag type sorting forward according to the advertisement tag selective sequential preset is as final targeted advertisements tag types.
Setting like this is to make the propelling movement of advertisement more accurate, pushing the advertisement that matching degree is higher.During as comprised the type of two or more advertisement tag when the video image obtained, as comprised the running action of face, cat face and people, in order to make the advertisement of propelling movement too much unlikely, in the embodiment of the present invention, prioritizing selection face and cat face are as targeted advertisements tag types.Generally can, according to the with clearly defined objective object type advertisement tag of first face, cat face etc., be then the advertisement tag of human action, then the order of the advertisement tag of scene determine targeted advertisements tag types.Advertisement like this, by among a small circle on a large scale, precision is higher.
Concrete, step S300, is pushed to the display interface of video playback, comprises the following steps by the described advertisement be associated:
S310, determines the target area in the described video image that described targeted advertisements tag types is corresponding.The form of square box can be used advertisement tag detected in video image after to carry out target area determine, certainly also can with other, as slightly the form such as highlighted or circular frame carries out the determination of target area.So that determine the concrete display position of advertisement pushing, and attract the attention of video viewers.
S320, with show in the predeterminable range of described target area described in the advertising logo of advertisement that is associated.Certainly, described predeterminable range has certain associating with the size of video playback window, says accurately, and the size of advertising logo is also be associated with the size of video window.Ensure that when advertisement advertising logo is just passable in the appropriate location display of target area.Generally can at the position display advertising logo of 1 ~ 3 centimetre, target area periphery.In some other embodiment, also directly advertising logo can be covered described target area.
As shown in Figure 7, wherein in an embodiment based on the advertisement sending method of video, further comprising the steps of:
S400, whether the advertising logo being pushed to display interface in detecting step S320 is selected, if so, then the details of the advertisement be associated described in display accordingly.Certainly, if there is no selected would not changing.Herein said choose refer to video observing look to be clicked by mouse or the mode such as touch at the enterprising line operate of advertising logo.
The details showing advertisement in this step namely in the form of a web page or advertising logo expand the forms such as display expanded view and represent more content, thus reach the object making video viewers fully understand advertisement information, play better advertisement promotion effect.
What deserves to be explained is, in certain embodiments, also in the process of advertisement pushing, only can perform step S310, not direct advertisement after irising out target area, but wait for the action of video viewers further.
Obtain target area according to current time-out video image and give user information, attract user to the associated objects attentiveness detected in video image, when user clicks or touch associated objects, the product information of display relevant advertisements is embedded immediately at close-proximity target zone, if user is interested in further advertised product, can click or touch the link of advertised product information, understand the more relevant informations of product.
In addition, step S100 carries out in advertisement tag detection to video image, the video image before current frame video image when described video image is video pause or the present frame of predetermined number.
When video starts or suspends, obtain current video image or front N (predetermined number) frame video image sequence, and be entered in different disaggregated model and enter a judgement, obtain the face be consistent with model, the advertisement tag types results such as scene classification and human body behaviour classification.Fig. 8, Fig. 9 are the testing result obtained.Wherein in Fig. 8, face in video image and vehicle can be detected according to Face datection model and vehicle detection model, differentiate face gender and estimate age, identification body color etc., image can be obtained and comprise young woman's face, young men face and silver color car, can judge that the environment in current video image belongs to Outdoor Scene according to indoor/outdoor scene classification model simultaneously.According to human body behaviour classification model and indoor and outdoor scene in Fig. 9, the action by bike of the people in sequence of video images and action of drinking water can be detected, and be categorized as Outdoor Scene.
As Figure 10, shown in Figure 11, associated objects face is detected in current video image, vehicle and indoor scene, and the position of face and vehicle will be marked out in video image, the advertised product of association is matched according to advertisement tag related network prompting user, attract user to the concern of Related product, if user is interested in Related product, can touch or click associated objects, and recommend near associated objects and the advertisement matched, the advertised products such as skin care item can be shown near face, according to gender classification, further differentiation man's skin care item and Ms's skin care item, du vehicule can display automobile advertisement or other vehicles of bicycle, action and action of drinking water can recommend the advertised products such as motorcycle, bicycle or concerned drink according to the corresponding relation of advertisement tag and advertisement by bike.
It should be noted that, described disaggregated model carries out the model that advertisement tag detection uses, comprise Face datection model, scene classification model and human body behaviour classification model etc., these disaggregated models can the method for Land use models recognizer train classification models be trained.
Further, the advertisement sending method based on video of the present invention also can use a teleswitch and act on behalf of finger carries out advertisement on intelligent television propelling movement in the click of touch-screen.Realize advertisement recommendation on TV and user interactions.
Based on same inventive concept, the embodiment of the present invention provides a kind of advertisement push system based on video, the principle of dealing with problems due to this system is similar to aforementioned a kind of advertisement sending method based on video, therefore, the enforcement of this system can realize according to the concrete steps of preceding method, repeats part and repeats no more.
The advertisement push system based on video of one embodiment of the invention, as shown in figure 12, comprises label detection module 100, advertising inquiry module 200 and advertisement pushing module 300.Wherein: label detection module 100, for carrying out advertisement tag detection to video image, obtain the targeted advertisements tag types comprised in described video image; Advertising inquiry module 200, for inquiring about the corresponding relation of advertisement and the advertisement tag type preset according to described targeted advertisements tag types, obtains the advertisement be associated; Advertisement pushing module 300, for being pushed to the display interface of video playback by the described advertisement be associated.
Wherein, advertisement tag comprises face label, vehicle label, human body behavior label and scene type label.
The advertisement push system based on video of the embodiment of the present invention, by the detection to video pictures, shown by the image of the propelling movement of advertisement and video and carry out direct correlation, real realization carries out advertisement pushing according to the content of video.Greatly improve the precision of advertisement pushing, increase efficient (video viewers is interested) of advertisement pushing, the transfer of data avoiding the propelling movement of invalid advertisement to cause and the waste of process, reach maximum benefit with minimum cost.
It should be noted that, the embodiment of the present invention, before carrying out advertisement pushing, needs first advertisement to be associated with advertisement tag type.Same advertisement has multiple different advertisement tag type, and same advertisement tag type can be assigned multiple advertisement, and multiple like this advertisement and different labels build the related network of advertisement and label.According to the category attribute of advertised product, use scenes and occupation mode build related network, if face and cosmetics, eyewear products, hair care product, headwear etc. are closely-related on use scenes, this series products is all be used in face head zone, face can be associated with this series products; Vehicle can have common occupation mode with the different vehicles, such as car, motorcycle, bicycle etc.; Beverage bottle can directly associate from the product etc. of various different beverage, ampuliform outward appearance; Cat face can associate with pet shop, pet products etc.Such as the action of drinking water of different human body behavior classifications can associate with the product such as beverage, teacup, running action and strokes can with body-building apparatus, body-building dress ornament is as associations such as swimming suit swimming glasses products, and action can be associated with bicycle, motorcycle etc. by bike.So set up the corresponding relation of advertisement and advertisement tag type, contribute to the association space extended one's service, the interested product of digging user, improve the input accuracy of advertised product.
In another embodiment based on the advertisement push system of video, as shown in figure 13, also comprise quantity and limit module 101, for judging whether the described described targeted advertisements tag types detected when label detection module exceedes one, when exceeding one, the advertisement tag type sorting forward according to the advertisement tag selective sequential preset is as final targeted advertisements tag types.
And generally can, according to the with clearly defined objective object type advertisement tag of first face, cat face etc., be then the advertisement tag of human action, then the order of the advertisement tag of scene class determine targeted advertisements tag types.Advertisement like this, by among a small circle on a large scale, the precision of advertisement pushing is higher.
Preferably, as shown in figure 14, advertisement pushing module 300 comprises region and determines submodule 310 and icon display sub-module 320.Wherein: submodule 310 is determined in region, for determining the target area in the described video image that described targeted advertisements tag types is corresponding; Icon display sub-module 320, for show in the predeterminable range of described target area described in the advertising logo of advertisement that is associated.
Whether accordingly, this system also comprises details display module 400, selected for detecting described advertising logo, if so, then and the details of the advertisement be associated described in display accordingly.
Native system can obtain the advertisement tag compared to the higher level image association of audio-frequency information, caption information, strengthen the accuracy to video presentation, improve the precise degrees of association advertisement putting (propelling movement), simultaneously, native system embeds display advertising message at target area annex, in conjunction with use scenes and the mode of advertisement tag in video, increase the association space of video viewers, improve video viewers to the interest of product.Video viewers touches or clicks interested advertising logo and can obtain more products information, or the target area that click or touch mark is to obtain advertising message, the interaction of augmented video beholder and advertisement pushing, avoids video viewers to the dislike of advertisement of loseing interest in.
The above embodiment only have expressed several execution mode of the present invention, and it describes comparatively concrete and detailed, but therefore can not be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection range of patent of the present invention should be as the criterion with claims.
Claims (10)
1. based on an advertisement sending method for video, it is characterized in that, comprise the following steps:
Advertisement tag detection is carried out to video image, obtains the targeted advertisements tag types comprised in described video image;
The advertisement preset according to described targeted advertisements tag types inquiry and the corresponding relation of advertisement tag type, obtain the advertisement be associated;
The described advertisement be associated is pushed to the display interface of video playback.
2. the advertisement sending method based on video according to claim 1, is characterized in that, carries out advertisement tag detection described to video image, before obtaining the targeted advertisements tag types comprised in described video image, further comprising the steps of:
The advertisement that will push associates with advertisement tag type, obtains the corresponding relation of described default advertisement and advertisement tag type.
3. the advertisement sending method based on video according to claim 1, it is characterized in that, when the described targeted advertisements tag types obtained exceedes one, the advertisement tag type sorting forward according to the advertisement tag selective sequential preset is as final targeted advertisements tag types.
4. the advertisement sending method based on video according to claim 1, is characterized in that, the described display interface described advertisement be associated being pushed to video playback, comprises the following steps:
Determine the target area in the described video image that described targeted advertisements tag types is corresponding;
With show in the predeterminable range of described target area described in the advertising logo of advertisement that is associated.
5. the advertisement sending method based on video according to claim 4, is characterized in that, further comprising the steps of:
Whether selectedly detect described advertising logo, if so, then the details of the advertisement be associated described in display accordingly.
6. the advertisement sending method based on video according to claim 1, it is characterized in that, describedly carry out in advertisement tag detection to video image, the video image before current frame video image when described video image is video pause or the present frame of predetermined number.
7. the advertisement sending method based on video according to any one of claim 1 to 6, is characterized in that, described advertisement tag comprises face label, vehicle label, human body behavior label and scene type label.
8. based on an advertisement push system for video, it is characterized in that, comprise label detection module, advertising inquiry module and advertisement pushing module, wherein:
Described label detection module, for carrying out advertisement tag detection to video image, obtains the targeted advertisements tag types comprised in described video image;
Described advertising inquiry module, for inquiring about the corresponding relation of advertisement and the advertisement tag type preset according to described targeted advertisements tag types, obtains the advertisement be associated;
Described advertisement pushing module, for being pushed to the display interface of video playback by the described advertisement be associated.
9. the advertisement push system based on video according to claim 8, it is characterized in that, also comprise quantity and limit module, for judging whether the quantity of the described targeted advertisements tag types that described label detection module detects exceedes one, when exceeding one, the advertisement tag type sorting forward according to the advertisement tag selective sequential preset is as final targeted advertisements tag types.
10. the advertisement push system based on video according to claim 8, is characterized in that, described advertisement pushing module comprises region and determines submodule and icon display sub-module, wherein:
Submodule is determined in described region, for determining the target area in the described video image that described targeted advertisements tag types is corresponding;
Described icon display sub-module, for show in the predeterminable range of described target area described in the advertising logo of advertisement that is associated;
And this system also comprises details display module, whether selected for detecting described advertising logo, if so, then the details of the advertisement be associated described in display accordingly.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410809107.0A CN104486680A (en) | 2014-12-19 | 2014-12-19 | Video-based advertisement pushing method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410809107.0A CN104486680A (en) | 2014-12-19 | 2014-12-19 | Video-based advertisement pushing method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104486680A true CN104486680A (en) | 2015-04-01 |
Family
ID=52761170
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410809107.0A Pending CN104486680A (en) | 2014-12-19 | 2014-12-19 | Video-based advertisement pushing method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104486680A (en) |
Cited By (41)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104822086A (en) * | 2015-04-28 | 2015-08-05 | 深圳创维－Rgb电子有限公司 | Information push method, terminal and system |
| CN105721905A (en) * | 2016-02-02 | 2016-06-29 | 林蔚 | Advertisement pushing method based on video tag |
| CN106156296A (en) * | 2016-06-29 | 2016-11-23 | 乐视控股（北京）有限公司 | A kind of display packing and equipment |
| CN106210808A (en) * | 2016-08-08 | 2016-12-07 | 腾讯科技（深圳）有限公司 | Media information put-on method, terminal, server and system |
| WO2017024506A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Method for prompting information and system for pushing advertisement when inserting advertisement before playing video |
| WO2017024509A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Advertisement push method and advertisement push system |
| WO2017024507A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Method and advertisement push system for pushing advertisement according to user facial feature |
| CN106792004A (en) * | 2016-12-30 | 2017-05-31 | 北京小米移动软件有限公司 | Content item method for pushing, apparatus and system |
| CN106846054A (en) * | 2017-01-20 | 2017-06-13 | 北京小米移动软件有限公司 | Content item method for pushing and device |
| CN107172448A (en) * | 2017-06-19 | 2017-09-15 | 环球智达科技（北京）有限公司 | The method for managing video and audio |
| CN107577995A (en) * | 2017-08-21 | 2018-01-12 | 西安万像电子科技有限公司 | The processing method and processing device of view data |
| WO2018033156A1 (en) * | 2016-08-19 | 2018-02-22 | 北京市商汤科技开发有限公司 | Video image processing method, device, and electronic apparatus |
| CN107944374A (en) * | 2017-11-20 | 2018-04-20 | 北京奇虎科技有限公司 | Special object detection method and device, computing device in video data |
| CN108076127A (en) * | 2016-12-23 | 2018-05-25 | 北京市商汤科技开发有限公司 | Processing method, device and the equipment of business object |
| CN108073669A (en) * | 2017-01-12 | 2018-05-25 | 北京市商汤科技开发有限公司 | Business object methods of exhibiting, device and electronic equipment |
| CN108074127A (en) * | 2017-04-11 | 2018-05-25 | 北京市商汤科技开发有限公司 | Data analysing method, device and the electronic equipment of business object |
| CN108184153A (en) * | 2017-12-29 | 2018-06-19 | 伟乐视讯科技股份有限公司 | A kind of advertisement insertion system to match with video content and method |
| CN108259949A (en) * | 2018-02-11 | 2018-07-06 | 北京未来媒体科技股份有限公司 | Method, apparatus and electronic equipment are recommended in a kind of advertisement |
| CN108334518A (en) * | 2017-01-20 | 2018-07-27 | 中国移动通信有限公司研究院 | A kind of advertisement loading method and device |
| CN108629628A (en) * | 2018-05-08 | 2018-10-09 | 多盟睿达科技（中国）有限公司 | A kind of method and system of the quick self-defined test group of establishment moving advertising |
| CN108875820A (en) * | 2018-06-08 | 2018-11-23 | Oppo广东移动通信有限公司 | Information processing method and device, electronic equipment, computer readable storage medium |
| CN108898163A (en) * | 2018-06-08 | 2018-11-27 | Oppo广东移动通信有限公司 | Information processing method and device, electronic equipment and computer readable storage medium |
| CN105187866B (en) * | 2015-09-15 | 2019-04-02 | 百度在线网络技术（北京）有限公司 | Advertisement placement method and device |
| CN109996107A (en) * | 2017-12-29 | 2019-07-09 | 百度在线网络技术（北京）有限公司 | Video generation method, device and system |
| CN110012321A (en) * | 2019-03-19 | 2019-07-12 | 星河视效文化传播(北京)有限公司 | The put-on method and device of video ads position |
| CN110046940A (en) * | 2019-04-22 | 2019-07-23 | 福建工程学院 | A kind of Ads on Vehicles personalized push method and device |
| CN110062270A (en) * | 2019-04-24 | 2019-07-26 | 北京豆萌信息技术有限公司 | Advertisement demonstration method and device |
| CN110290404A (en) * | 2019-07-31 | 2019-09-27 | 安徽抖范视频科技有限公司 | A kind of inserting method of video ads and intercut device |
| CN110392310A (en) * | 2019-07-29 | 2019-10-29 | 北京奇艺世纪科技有限公司 | A kind of display methods and relevant device of video recognition information |
| CN110475121A (en) * | 2018-05-10 | 2019-11-19 | 腾讯科技（深圳）有限公司 | A kind of video data handling procedure, device and relevant device |
| CN111108494A (en) * | 2017-08-17 | 2020-05-05 | 开放电视公司 | Multimedia focusing |
| CN111242741A (en) * | 2020-01-15 | 2020-06-05 | 新石器慧通（北京）科技有限公司 | Commodity pattern generation method and system based on scene and unmanned retail vehicle |
| CN111327930A (en) * | 2020-02-28 | 2020-06-23 | 北京达佳互联信息技术有限公司 | Method and device for acquiring target object, electronic equipment and storage medium |
| CN111340557A (en) * | 2020-02-28 | 2020-06-26 | 京东数字科技控股有限公司 | Interactive advertisement processing method, device, terminal and storage medium |
| CN111523033A (en) * | 2020-04-22 | 2020-08-11 | 北京京东振世信息技术有限公司 | Information pushing method and device based on browsing records and related equipment |
| CN112158692A (en) * | 2020-09-09 | 2021-01-01 | 北京明略昭辉科技有限公司 | Method and device for acquiring flow of target object in elevator |
| CN112348566A (en) * | 2020-10-15 | 2021-02-09 | 北京捷通华声科技股份有限公司 | Method and device for determining recommended advertisements and storage medium |
| CN112711945A (en) * | 2019-10-25 | 2021-04-27 | 上海哔哩哔哩科技有限公司 | Advertisement recalling method and system |
| CN112805739A (en) * | 2018-10-05 | 2021-05-14 | 三星电子株式会社 | Electronic device and control method thereof |
| CN112989212A (en) * | 2021-05-19 | 2021-06-18 | 腾讯科技（深圳）有限公司 | Media content recommendation method, device and equipment and computer storage medium |
| CN113450187A (en) * | 2021-06-22 | 2021-09-28 | 上海明略人工智能(集团)有限公司 | Commodity association method and system based on scene, electronic equipment and storage medium |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101179739A (en) * | 2007-01-11 | 2008-05-14 | 腾讯科技（深圳）有限公司 | Method and apparatus for inserting advertisement |
| US20090064219A1 (en) * | 2007-08-28 | 2009-03-05 | Sony Ericsson Mobile Communications Ab | Methods, devices, and computer program products for providing unobtrusive video advertising content |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
| CN102376056A (en) * | 2010-08-19 | 2012-03-14 | 鸿富锦精密工业（深圳）有限公司 | System and method for presenting advertisements in film |
| CN103021432A (en) * | 2011-09-22 | 2013-04-03 | 中兴通讯股份有限公司 | Method and terminal for processing advertisement |
-
2014
- 2014-12-19 CN CN201410809107.0A patent/CN104486680A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101179739A (en) * | 2007-01-11 | 2008-05-14 | 腾讯科技（深圳）有限公司 | Method and apparatus for inserting advertisement |
| US20090064219A1 (en) * | 2007-08-28 | 2009-03-05 | Sony Ericsson Mobile Communications Ab | Methods, devices, and computer program products for providing unobtrusive video advertising content |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
| CN102376056A (en) * | 2010-08-19 | 2012-03-14 | 鸿富锦精密工业（深圳）有限公司 | System and method for presenting advertisements in film |
| CN103021432A (en) * | 2011-09-22 | 2013-04-03 | 中兴通讯股份有限公司 | Method and terminal for processing advertisement |
Cited By (52)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104822086B (en) * | 2015-04-28 | 2018-11-23 | 深圳创维－Rgb电子有限公司 | Information-pushing method, terminal and system |
| CN104822086A (en) * | 2015-04-28 | 2015-08-05 | 深圳创维－Rgb电子有限公司 | Information push method, terminal and system |
| WO2017024507A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Method and advertisement push system for pushing advertisement according to user facial feature |
| WO2017024506A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Method for prompting information and system for pushing advertisement when inserting advertisement before playing video |
| WO2017024509A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Advertisement push method and advertisement push system |
| CN105187866B (en) * | 2015-09-15 | 2019-04-02 | 百度在线网络技术（北京）有限公司 | Advertisement placement method and device |
| CN105721905A (en) * | 2016-02-02 | 2016-06-29 | 林蔚 | Advertisement pushing method based on video tag |
| CN106156296A (en) * | 2016-06-29 | 2016-11-23 | 乐视控股（北京）有限公司 | A kind of display packing and equipment |
| CN106210808A (en) * | 2016-08-08 | 2016-12-07 | 腾讯科技（深圳）有限公司 | Media information put-on method, terminal, server and system |
| US10595071B2 (en) | 2016-08-08 | 2020-03-17 | Tencent Technology (Shenzhen) Company Limited | Media information delivery method and system, terminal, server, and storage medium |
| CN106210808B (en) * | 2016-08-08 | 2019-04-16 | 腾讯科技（深圳）有限公司 | Media information put-on method, terminal, server and system |
| WO2018033156A1 (en) * | 2016-08-19 | 2018-02-22 | 北京市商汤科技开发有限公司 | Video image processing method, device, and electronic apparatus |
| CN108076127A (en) * | 2016-12-23 | 2018-05-25 | 北京市商汤科技开发有限公司 | Processing method, device and the equipment of business object |
| CN106792004A (en) * | 2016-12-30 | 2017-05-31 | 北京小米移动软件有限公司 | Content item method for pushing, apparatus and system |
| CN108073669A (en) * | 2017-01-12 | 2018-05-25 | 北京市商汤科技开发有限公司 | Business object methods of exhibiting, device and electronic equipment |
| CN106846054A (en) * | 2017-01-20 | 2017-06-13 | 北京小米移动软件有限公司 | Content item method for pushing and device |
| CN108334518A (en) * | 2017-01-20 | 2018-07-27 | 中国移动通信有限公司研究院 | A kind of advertisement loading method and device |
| CN108074127A (en) * | 2017-04-11 | 2018-05-25 | 北京市商汤科技开发有限公司 | Data analysing method, device and the electronic equipment of business object |
| CN107172448A (en) * | 2017-06-19 | 2017-09-15 | 环球智达科技（北京）有限公司 | The method for managing video and audio |
| CN111108494B (en) * | 2017-08-17 | 2023-11-28 | 开放电视公司 | Multimedia focusing |
| CN111108494A (en) * | 2017-08-17 | 2020-05-05 | 开放电视公司 | Multimedia focusing |
| CN107577995A (en) * | 2017-08-21 | 2018-01-12 | 西安万像电子科技有限公司 | The processing method and processing device of view data |
| CN107944374A (en) * | 2017-11-20 | 2018-04-20 | 北京奇虎科技有限公司 | Special object detection method and device, computing device in video data |
| CN108184153A (en) * | 2017-12-29 | 2018-06-19 | 伟乐视讯科技股份有限公司 | A kind of advertisement insertion system to match with video content and method |
| CN109996107A (en) * | 2017-12-29 | 2019-07-09 | 百度在线网络技术（北京）有限公司 | Video generation method, device and system |
| CN108259949A (en) * | 2018-02-11 | 2018-07-06 | 北京未来媒体科技股份有限公司 | Method, apparatus and electronic equipment are recommended in a kind of advertisement |
| CN108259949B (en) * | 2018-02-11 | 2021-12-28 | 北京未来媒体科技股份有限公司 | Advertisement recommendation method and device and electronic equipment |
| CN108629628A (en) * | 2018-05-08 | 2018-10-09 | 多盟睿达科技（中国）有限公司 | A kind of method and system of the quick self-defined test group of establishment moving advertising |
| CN108629628B (en) * | 2018-05-08 | 2021-11-19 | 多盟睿达科技（中国）有限公司 | Method and system for quickly creating mobile advertisement custom test group |
| CN110475121B (en) * | 2018-05-10 | 2022-02-11 | 腾讯科技（深圳）有限公司 | Video data processing method and device and related equipment |
| CN110475121A (en) * | 2018-05-10 | 2019-11-19 | 腾讯科技（深圳）有限公司 | A kind of video data handling procedure, device and relevant device |
| CN108898163A (en) * | 2018-06-08 | 2018-11-27 | Oppo广东移动通信有限公司 | Information processing method and device, electronic equipment and computer readable storage medium |
| CN108875820A (en) * | 2018-06-08 | 2018-11-23 | Oppo广东移动通信有限公司 | Information processing method and device, electronic equipment, computer readable storage medium |
| CN112805739A (en) * | 2018-10-05 | 2021-05-14 | 三星电子株式会社 | Electronic device and control method thereof |
| CN110012321A (en) * | 2019-03-19 | 2019-07-12 | 星河视效文化传播(北京)有限公司 | The put-on method and device of video ads position |
| CN110046940A (en) * | 2019-04-22 | 2019-07-23 | 福建工程学院 | A kind of Ads on Vehicles personalized push method and device |
| CN110062270A (en) * | 2019-04-24 | 2019-07-26 | 北京豆萌信息技术有限公司 | Advertisement demonstration method and device |
| CN110392310B (en) * | 2019-07-29 | 2022-06-03 | 北京奇艺世纪科技有限公司 | Display method of video identification information and related equipment |
| CN110392310A (en) * | 2019-07-29 | 2019-10-29 | 北京奇艺世纪科技有限公司 | A kind of display methods and relevant device of video recognition information |
| CN110290404A (en) * | 2019-07-31 | 2019-09-27 | 安徽抖范视频科技有限公司 | A kind of inserting method of video ads and intercut device |
| CN112711945B (en) * | 2019-10-25 | 2022-08-19 | 上海哔哩哔哩科技有限公司 | Advertisement recalling method and system |
| CN112711945A (en) * | 2019-10-25 | 2021-04-27 | 上海哔哩哔哩科技有限公司 | Advertisement recalling method and system |
| CN111242741A (en) * | 2020-01-15 | 2020-06-05 | 新石器慧通（北京）科技有限公司 | Commodity pattern generation method and system based on scene and unmanned retail vehicle |
| CN111242741B (en) * | 2020-01-15 | 2023-08-04 | 新石器慧通（北京）科技有限公司 | Scene-based commodity document generation method and system and unmanned retail vehicle |
| CN111340557B (en) * | 2020-02-28 | 2024-02-06 | 京东科技控股股份有限公司 | Interactive advertisement processing method, device, terminal and storage medium |
| CN111327930A (en) * | 2020-02-28 | 2020-06-23 | 北京达佳互联信息技术有限公司 | Method and device for acquiring target object, electronic equipment and storage medium |
| CN111340557A (en) * | 2020-02-28 | 2020-06-26 | 京东数字科技控股有限公司 | Interactive advertisement processing method, device, terminal and storage medium |
| CN111523033A (en) * | 2020-04-22 | 2020-08-11 | 北京京东振世信息技术有限公司 | Information pushing method and device based on browsing records and related equipment |
| CN112158692A (en) * | 2020-09-09 | 2021-01-01 | 北京明略昭辉科技有限公司 | Method and device for acquiring flow of target object in elevator |
| CN112348566A (en) * | 2020-10-15 | 2021-02-09 | 北京捷通华声科技股份有限公司 | Method and device for determining recommended advertisements and storage medium |
| CN112989212A (en) * | 2021-05-19 | 2021-06-18 | 腾讯科技（深圳）有限公司 | Media content recommendation method, device and equipment and computer storage medium |
| CN113450187A (en) * | 2021-06-22 | 2021-09-28 | 上海明略人工智能(集团)有限公司 | Commodity association method and system based on scene, electronic equipment and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN104486680A (en) | Video-based advertisement pushing method and system | |
| WO2019149005A1 (en) | Offline interactive advertisement system | |
| CN104869173B (en) | For the information-pushing method and device of outdoor large billboard | |
| US10257293B2 (en) | Computer-vision content detection for sponsored stories | |
| CN105245589B (en) | Information displaying method and device | |
| US20130191250A1 (en) | System and method for augmented reality using multi-modal sensory recognition from artifacts of interest | |
| CN202948697U (en) | Advertisement machine | |
| US20030126013A1 (en) | Viewer-targeted display system and method | |
| US20090112656A1 (en) | Returning a personalized advertisement | |
| CN105187866A (en) | Advertisement putting method and apparatus | |
| CN106651444A (en) | Method and system for performing advertisement release by tagging users | |
| CN110070393A (en) | Ads on Vehicles interacts jettison system under line based on cloud artificial intelligence | |
| US20170213248A1 (en) | Placing sponsored-content associated with an image | |
| CN102201187A (en) | Method for directionally advertising | |
| JP6498900B2 (en) | Advertisement evaluation system, advertisement evaluation method | |
| CN104571516B (en) | Interactive advertisement system | |
| US20140279012A1 (en) | Targeted advertisements for travel region demographics | |
| CN110969480A (en) | Multimedia backpack advertising information playing control method and device | |
| WO2017180728A1 (en) | Method and apparatus for presenting advertisements in a virtualized environment | |
| CN111680482A (en) | Title image-text generation method and computing device | |
| Zahrádka et al. | What is the price of outdoor advertising: A case study of the Czech republic? | |
| CN114612142B (en) | Multi-mode information fusion commercial content recommendation method and device and electronic equipment | |
| CN110232600A (en) | A kind of large-size screen monitors advertisement orientation jettison system and method based on the analysis of multi-source heterogeneous data | |
| CN206712985U (en) | A kind of new network video push system | |
| CN110717778A (en) | Advertisement putting management system based on object identification |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20150401 |
|
| RJ01 | Rejection of invention patent application after publication |