CN104822086A - Information push method, terminal and system - Google Patents
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- CN104822086A CN104822086A CN201510208935.3A CN201510208935A CN104822086A CN 104822086 A CN104822086 A CN 104822086A CN 201510208935 A CN201510208935 A CN 201510208935A CN 104822086 A CN104822086 A CN 104822086A
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- 238000000034 method Methods 0.000 title claims abstract description 34
- 230000005540 biological transmission Effects 0.000 claims description 6
- 230000000694 effects Effects 0.000 description 7
- 238000011112 process operation Methods 0.000 description 3
- 230000002596 correlated effect Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 238000006243 chemical reaction Methods 0.000 description 1
- 230000002860 competitive effect Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/232—Content retrieval operation locally within server, e.g. reading video streams from disk arrays
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
- H04N21/23439—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements for generating different versions
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/432—Content retrieval operation from a local storage medium, e.g. hard-disk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/4402—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display
- H04N21/440263—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display by altering the spatial resolution, e.g. for displaying on a connected PDA
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses an information push method comprising the steps that a terminal acquires video frames comprising preset characteristic information in a program source, and the related push information is acquired according to the preset characteristic information; mixing and superposition are performed on the video frames comprising the preset characteristic information and the push information by the terminal so that push video frames are generated; and the video frames comprising the preset characteristic information in the program source are substituted by the push video frames by the terminal so that the push video frames are played when the program source is played. The invention also discloses an information push terminal and system. Information pushing in the playing process of the program source according to the contents of the program source is realized so as to be better in appealing to users.
Description
Technical field
The present invention relates to digital television techniques field, particularly relate to a kind of information-pushing method, terminal and system.
Background technology
At present, advertisement, competitive sports information, application message etc. are generally carry out random propelling movement before and after program is play or in playing, or carry out arbitrarily hybrid coding as same program source with programme content and play, not only waste program play times, and the information such as advertisement pushed and programme content unrelated, pushed information is very low on the impact of user.In addition, also in the time period of presetting preprepared promotion message can be superimposed upon in programme content and be pushed to user, owing to just being promoted by different time sections, similarly, the information such as advertisement pushed and programme content unrelated, not strong to the attraction of user.
Summary of the invention
Main purpose of the present invention is to propose a kind of information-pushing method, terminal and system, is intended to pushed information to associate with the programme content of broadcasting.
For achieving the above object, a kind of information-pushing method provided by the invention, said method comprising the steps of:
Terminal obtains the frame of video comprising default characteristic information in program source, and obtains relevant pushed information according to described default characteristic information;
The frame of video comprising described default characteristic information is carried out mixing with described pushed information and is superposed by terminal, generates pushing video frame;
Described pushing video frame is replaced the frame of video comprising default characteristic information in program source by terminal, to play described pushing video frame when playing described program source.
Preferably, described terminal obtains the frame of video comprising default characteristic information in program source, and comprises according to the step that described default characteristic information obtains relevant pushed information:
The program source that terminal program receiving server sends, wherein, comprises positional information and the descriptor of the default characteristic image that described program server identifies in program source frame of video in described program source;
Terminal obtains the frame of video identifying positional information and descriptor in program source;
Terminal obtains relevant pushed information according to described descriptor.
Preferably, the step identifying the frame of video of positional information and descriptor in described terminal acquisition program source comprises:
The indication range identifying and preset characteristic image in the frame of video of positional information and descriptor is obtained according to described positional information, and according to described indication range and terminal demonstration parameter, described default characteristic image is zoomed in or out process, obtain the characteristic pattern picture frame of preset frame rate.
Preferably, the step that described terminal obtains relevant pushed information according to described descriptor comprises:
Search keyword is obtained, according to described search keyword at the enterprising line search of terminal according to described descriptor;
If search the pushed information relevant to described search keyword in terminal, then obtain the pushed information that terminal searches;
If do not search the pushed information relevant to described search keyword in terminal, then according to described search keyword and preset search condition at the enterprising line search of service server, obtain relevant to described search keyword in described service server and meet the pushed information of preset search condition.
Preferably, the frame of video comprising described default characteristic information is carried out mixing with described pushed information and is superposed by described terminal, and the step generating pushing video frame comprises:
The characteristic pattern picture frame of acquisition is carried out mixing with the predeterminable area of pushed information in the frame of video comprising default characteristic information superpose, generate pushing video frame.
In addition, for achieving the above object, the present invention also provides a kind of terminal of pushed information, and described terminal comprises:
Acquisition module, for obtaining in program source the frame of video comprising default characteristic information, and obtains relevant pushed information according to described default characteristic information;
Mixing module, superposes for the frame of video comprising described default characteristic information is carried out mixing with described pushed information, generates pushing video frame;
Replacement module, for described pushing video frame being replaced the frame of video comprising default characteristic information in program source, to play described pushing video frame when playing described program source.
Preferably, described acquisition module is used for:
The program source that program receiving server sends, wherein, comprises positional information and the descriptor of the default characteristic image that described program server identifies in program source frame of video in described program source; Obtain the frame of video identifying positional information and descriptor in program source; Relevant pushed information is obtained according to described descriptor.
Preferably, described acquisition module also for:
The indication range identifying and preset characteristic image in the frame of video of positional information and descriptor is obtained according to described positional information, and according to described indication range and terminal demonstration parameter, described default characteristic image is zoomed in or out process, obtain the characteristic pattern picture frame of preset frame rate.
Preferably, described acquisition module also for:
Search keyword is obtained, according to described search keyword at the enterprising line search of terminal according to described descriptor; If search the pushed information relevant to described search keyword in terminal, then obtain the pushed information that terminal searches; If do not search the pushed information relevant to described search keyword in terminal, then according to described search keyword and preset search condition at the enterprising line search of service server, obtain relevant to described search keyword in described service server and meet the pushed information of preset search condition.
Preferably, described mixing module also for:
The characteristic pattern picture frame of acquisition is carried out mixing with the predeterminable area of pushed information in the frame of video comprising default characteristic information superpose, generate pushing video frame.
The present invention provides again a kind of information transmission system, and described system comprises: terminal and program server, and wherein, described program server identifies in the frame of video of program source presets characteristic information, and program source mark being preset characteristic information is sent to described terminal;
Described terminal obtains the frame of video comprising default characteristic information in program source, and obtains relevant pushed information according to described default characteristic information; The frame of video comprising default characteristic information is carried out mixing with described pushed information superpose, generate pushing video frame; Described pushing video frame is replaced the frame of video comprising default characteristic information in program source, to play described pushing video frame when playing described program source.
The information-pushing method that the present invention proposes, terminal and system, obtain relevant pushed information by the default characteristic information comprised in program source frame of video; Again the frame of video comprising default characteristic information is carried out mixing with described pushed information to superpose, generate pushing video frame, play to be pushed to user to this pushing video frame, because pushed information obtains according to the default characteristic information in program source frame of video, the video frame content making finally to be pushed in the information of user and program source creates incidence relation, the content achieved according to program source in the playing process of program source carries out information pushing, stronger to the attraction of user.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of information-pushing method one embodiment of the present invention;
Fig. 2 is the high-level schematic functional block diagram of terminal one embodiment of pushed information of the present invention;
Fig. 3 is the structural representation of information transmission system one embodiment of the present invention.
The realization of the object of the invention, functional characteristics and advantage will in conjunction with the embodiments, are described further with reference to accompanying drawing.
Embodiment
Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
The invention provides a kind of information-pushing method.
With reference to the schematic flow sheet that Fig. 1, Fig. 1 are information-pushing method one embodiment of the present invention.
In one embodiment, this information-pushing method comprises:
Step S10, terminal obtains the frame of video comprising default characteristic information in program source, and obtains relevant pushed information according to described default characteristic information;
In the present embodiment, first by terminal, the frame of video in program source is analyzed, identified, obtain the frame of video comprising default characteristic information in program source, wherein, default characteristic information can be the information such as various images, word, attribute relevant to the information content needing to push, and the different information that this default characteristic information can push as required set.Terminal recognition goes out in program source the frame of video comprising default characteristic information, can obtain the frame of video relevant to the information needing to push.Meanwhile, terminal can obtain relevant pushed information according to described default characteristic information, as searched for according to default characteristic informations such as various image, word, attributes, obtains the pushed information be associated with the content of default characteristic information.
Step S20, the frame of video comprising described default characteristic information is carried out mixing with described pushed information and is superposed by terminal, generates pushing video frame;
After terminal searches according to described default characteristic information the pushed information be associated, the frame of video comprising described default characteristic information is carried out mixing with the pushed information be associated and superposes, generate pushing video frame.
Step S30, described pushing video frame is replaced the frame of video comprising default characteristic information in program source by terminal, to play described pushing video frame when playing described program source.
Described pushing video frame is replaced the frame of video comprising default characteristic information in program source by terminal, like this, when comprising the frame of video of default characteristic information in broadcast program source, the pushing video frame of generation can be play, the pushed information of superposition can be shown in the frame of video of current broadcasting simultaneously, this pushed information is associated with the default characteristic information comprised in the frame of video of current broadcasting, carries out the information pushing of being correlated with when achieving displaying video frame in program source according to the content synchronization of this frame of video.
The present embodiment obtains relevant pushed information by the default characteristic information comprised in program source frame of video; Again the frame of video comprising default characteristic information is carried out mixing with described pushed information to superpose, generate pushing video frame, play to be pushed to user to this pushing video frame, because pushed information obtains according to the default characteristic information in program source frame of video, the video frame content making finally to be pushed in the information of user and program source creates incidence relation, the content achieved according to program source in the playing process of program source carries out information pushing, stronger to the attraction of user, greatly improve the promotion effect of pushed information.
Further, in other embodiments, above-mentioned steps S10 can comprise:
The program source that terminal program receiving server sends, wherein, comprises positional information and the descriptor of the default characteristic image that described program server identifies in program source frame of video in described program source; Terminal obtains the frame of video identifying positional information and descriptor in program source; Terminal obtains relevant pushed information according to described descriptor.
In the present embodiment, first by program server, the various video resources collected are analyzed, the frame of video comprising default characteristic image is identified, as default characteristic image positional information in the video frame can be identified, preset the associated description information etc. of characteristic image, this positional information can be default characteristic image position coordinates in the video frame, side information, size information etc., this descriptor can be the title of default characteristic image, brief introduction, keyword etc., the positional information of default characteristic image and descriptor are identified in the frame of video comprising default characteristic image as default characteristic information, to distinguish different video frame.Program server is made into program source after identifying all frame of video, and the program source after mark is sent to terminal.
Program source after the mark that terminal program receiving server sends, program source is resolved, obtain positional information and the descriptor of the default characteristic image that program server identifies in program source frame of video, go out in program source according to the positional information identified and descriptor identifiable design the frame of video comprising default characteristic image, and obtain relevant pushed information according to described descriptor.
Particularly, terminal can obtain according to described positional information the frame of video comprising default characteristic image in described program source, the position coordinates, edge features point coordinates, profile information etc. of presetting characteristic image in frame of video can be obtained by the positional information identified in frame of video, further, can calculate to obtain preset characteristic image indication range in the video frame according to default characteristic image position coordinates in the video frame, edge features point coordinates, profile information, comprise the information such as the display size of default characteristic image.Obtaining can according to terminal demonstration parameter as terminal display area size after presetting characteristic image indication range in the video frame, the parameters such as resolution zoom in or out process to described default characteristic image, according to default characteristic image indication range in the video frame and terminal demonstration parameter to the display size of default characteristic image, frame per second adjusts, generate the characteristic pattern picture frame being adapted at terminal shows, the frame per second of this characteristic pattern picture frame can be greater than default characteristic image display frame rate in the video frame, also default characteristic image display frame rate in the video frame can be less than, also can for the frame per second being adapted at that terminal shows preset.
Further, terminal also can obtain and the pushed information preset characteristic information and be associated according to described descriptor.Search keyword can be obtained according to the title, brief introduction, keyword etc. of the descriptor identified in frame of video as default characteristic image, this search keyword is the keyword of the content characteristic best embodying default characteristic image, according to this search keyword search to information be the information be associated with the content of default characteristic image.
Can first according to described search keyword at the enterprising line search of terminal, if search the pushed information relevant to described search keyword in terminal, then illustrate and terminal is previously stored with the pushed information relevant to described search keyword, directly obtain the pushed information that terminal searches, if do not search the pushed information relevant to described search keyword in terminal, then illustrate that this search keyword is the search keyword carrying out first searching in terminal, pushed information not relevant to described search keyword in terminal, then described search keyword is converted to searching request information and is sent to service server, search for according to the search keyword of resolving in searching request information and preset search condition for service server, wherein, preset search condition can be the size of pushed information, the setting ranges such as date, search obtains relevant to described search keyword in described service server and pushed information in setting range.
According to described search keyword from terminal or service server search get relevant pushed information after, positional information and the terminal demonstration parameter that also comprehensively can preset characteristic image carry out layout, adjustment to the pushed information obtained, this pushed information can be the information such as picture, word be associated with the content of default characteristic image, the pushed information of acquisition is adjusted to and adapts with the size of default characteristic image and to be adapted at information that terminal shows.
By the characteristic pattern picture frame being adapted at that terminal shows generated with adjust after pushed information carry out mixing and superpose and generate pushing video frame, particularly, mixing overlap-add operation can be carried out by predeterminable area in the frame of video comprising default characteristic information, this predeterminable area can be corner or the fringe region of frame of video, like this, carry out information pushing in corner or fringe region in the pushing video frame generated after mixing superposition, do not affect the broadcasting of main program content in frame of video.
In the present embodiment, owing to analyzing the frame of video comprising default characteristic image in program source, mark waits process operation to be carry out in program server, the pushed information that terminal only need can obtain default characteristic image according to the default characteristic information identified in program source frame of video and be associated, the system resource of occupied terminal is less, obtain the efficiency presetting characteristic image in program source frame of video higher, the pushed information obtained is also very accurate, and program server in Program Transport source to being only increased in program source frame of video the default characteristic information identified during terminal, data volume is less, the Internet resources taken are few, transfer of data advantageously between program server and terminal.Meanwhile, carry out mixing superposition after default characteristic image and pushed information are adjusted to the information being adapted at terminal shows again, improve the display effect of pushing video frame in terminal.In addition, in the present embodiment, pushed information can obtain from third-party service server search, makes the pushed information resource be associated with the content of default characteristic image of acquisition abundanter, improves promotion effect.
The present invention further provides a kind of terminal of pushed information.
With reference to the high-level schematic functional block diagram that Fig. 2, Fig. 2 are terminal one embodiment of pushed information of the present invention.
In one embodiment, the terminal of this pushed information comprises:
Acquisition module 01, for obtaining in program source the frame of video comprising default characteristic information, and obtains relevant pushed information according to described default characteristic information;
In the present embodiment, first by terminal, the frame of video in program source is analyzed, identified, obtain the frame of video comprising default characteristic information in program source, wherein, default characteristic information can be the information such as various images, word, attribute relevant to the information content needing to push, and the different information that this default characteristic information can push as required set.Terminal recognition goes out in program source the frame of video comprising default characteristic information, can obtain the frame of video relevant to the information needing to push.Meanwhile, terminal can obtain relevant pushed information according to described default characteristic information, as searched for according to default characteristic informations such as various image, word, attributes, obtains the pushed information be associated with the content of default characteristic information.
Mixing module 02, superposes for the frame of video comprising described default characteristic information is carried out mixing with described pushed information, generates pushing video frame;
After searching according to described default characteristic information the pushed information be associated, the frame of video comprising described default characteristic information is carried out mixing with the pushed information be associated and superposes, generate pushing video frame.
Replacement module 03, for described pushing video frame being replaced the frame of video comprising default characteristic information in program source, to play described pushing video frame when playing described program source.
Described pushing video frame is replaced the frame of video comprising default characteristic information in program source, like this, when comprising the frame of video of default characteristic information in broadcast program source, the pushing video frame of generation can be play, the pushed information of superposition can be shown in the frame of video of current broadcasting simultaneously, this pushed information is associated with the default characteristic information comprised in the frame of video of current broadcasting, carries out the information pushing of being correlated with when achieving displaying video frame in program source according to the content synchronization of this frame of video.
The present embodiment obtains relevant pushed information by the default characteristic information comprised in program source frame of video; Again the frame of video comprising default characteristic information is carried out mixing with described pushed information to superpose, generate pushing video frame, play to be pushed to user to this pushing video frame, because pushed information obtains according to the default characteristic information in program source frame of video, the video frame content making finally to be pushed in the information of user and program source creates incidence relation, the content achieved according to program source in the playing process of program source carries out information pushing, stronger to the attraction of user, greatly improve the promotion effect of pushed information.
Further, in other embodiments, above-mentioned acquisition module 01 may be used for:
The program source that program receiving server sends, wherein, comprises positional information and the descriptor of the default characteristic image that described program server identifies in program source frame of video in described program source; Obtain the frame of video identifying positional information and descriptor in program source; Relevant pushed information is obtained according to described descriptor.
In the present embodiment, first by program server, the various video resources collected are analyzed, the frame of video comprising default characteristic image is identified, as default characteristic image positional information in the video frame can be identified, preset the associated description information etc. of characteristic image, this positional information can be default characteristic image position coordinates in the video frame, side information, size information etc., this descriptor can be the title of default characteristic image, brief introduction, keyword etc., the positional information of default characteristic image and descriptor are identified in the frame of video comprising default characteristic image as default characteristic information, to distinguish different video frame.Program server is made into program source after identifying all frame of video, and the program source after mark is sent to terminal.
Program source after the mark that terminal program receiving server sends, program source is resolved, obtain positional information and the descriptor of the default characteristic image that program server identifies in program source frame of video, go out in program source according to the positional information identified and descriptor identifiable design the frame of video comprising default characteristic image, and obtain relevant pushed information according to described descriptor.
Particularly, terminal can obtain according to described positional information the frame of video comprising default characteristic image in described program source, the position coordinates, edge features point coordinates, profile information etc. of presetting characteristic image in frame of video can be obtained by the positional information identified in frame of video, further, can calculate to obtain preset characteristic image indication range in the video frame according to default characteristic image position coordinates in the video frame, edge features point coordinates, profile information, comprise the information such as the display size of default characteristic image.Obtaining can according to terminal demonstration parameter as terminal display area size after presetting characteristic image indication range in the video frame, the parameters such as resolution zoom in or out process to described default characteristic image, according to default characteristic image indication range in the video frame and terminal demonstration parameter to the display size of default characteristic image, frame per second adjusts, generate the characteristic pattern picture frame being adapted at terminal shows, the frame per second of this characteristic pattern picture frame can be greater than default characteristic image display frame rate in the video frame, also default characteristic image display frame rate in the video frame can be less than, also can for the frame per second being adapted at that terminal shows preset.
Further, terminal also can obtain and the pushed information preset characteristic information and be associated according to described descriptor.Search keyword can be obtained according to the title, brief introduction, keyword etc. of the descriptor identified in frame of video as default characteristic image, this search keyword is the keyword of the content characteristic best embodying default characteristic image, according to this search keyword search to information be the information be associated with the content of default characteristic image.
Can first according to described search keyword at the enterprising line search of terminal, if search the pushed information relevant to described search keyword in terminal, then illustrate and terminal is previously stored with the pushed information relevant to described search keyword, directly obtain the pushed information that terminal searches, if do not search the pushed information relevant to described search keyword in terminal, then illustrate that this search keyword is the search keyword carrying out first searching in terminal, pushed information not relevant to described search keyword in terminal, then described search keyword is converted to searching request information and is sent to service server, search for according to the search keyword of resolving in searching request information and preset search condition for service server, wherein, preset search condition can be the size of pushed information, the setting ranges such as date, search obtains relevant to described search keyword in described service server and pushed information in setting range.
According to described search keyword from terminal or service server search get relevant pushed information after, positional information and the terminal demonstration parameter that also comprehensively can preset characteristic image carry out layout, adjustment to the pushed information obtained, this pushed information can be the information such as picture, word be associated with the content of default characteristic image, the pushed information of acquisition is adjusted to and adapts with the size of default characteristic image and to be adapted at information that terminal shows.
By the characteristic pattern picture frame being adapted at that terminal shows generated with adjust after pushed information carry out mixing and superpose and generate pushing video frame, particularly, mixing overlap-add operation can be carried out by predeterminable area in the frame of video comprising default characteristic information, this predeterminable area can be corner or the fringe region of frame of video, like this, carry out information pushing in corner or fringe region in the pushing video frame generated after mixing superposition, do not affect the broadcasting of main program content in frame of video.
In the present embodiment, owing to analyzing the frame of video comprising default characteristic image in program source, mark waits process operation to be carry out in program server, the pushed information that terminal only need can obtain default characteristic image according to the default characteristic information identified in program source frame of video and be associated, the system resource of occupied terminal is less, obtain the efficiency presetting characteristic image in program source frame of video higher, the pushed information obtained is also very accurate, and program server in Program Transport source to being only increased in program source frame of video the default characteristic information identified during terminal, data volume is less, the Internet resources taken are few, transfer of data advantageously between program server and terminal.Meanwhile, carry out mixing superposition after default characteristic image and pushed information are adjusted to the information being adapted at terminal shows again, improve the display effect of pushing video frame in terminal.In addition, in the present embodiment, pushed information can obtain from third-party service server search, makes the pushed information resource be associated with the content of default characteristic image of acquisition abundanter, improves promotion effect.
The present invention provides again a kind of information transmission system.
With reference to the structural representation that Fig. 3, Fig. 3 are information transmission system one embodiment of the present invention.
In one embodiment, this information transmission system comprises: terminal 1 and program server 2, and wherein, program server 2 identifies in the frame of video of program source presets characteristic information, and program source mark being preset characteristic information is sent to terminal 1;
Terminal 1 obtains in program source the frame of video comprising default characteristic information, and obtains relevant pushed information according to described default characteristic information; The frame of video comprising default characteristic information is carried out mixing with described pushed information superpose, generate pushing video frame; Described pushing video frame is replaced the frame of video comprising default characteristic information in program source, to play described pushing video frame when playing described program source.
In the present embodiment, first by program server 2, the various video resources collected are analyzed, the frame of video comprising default characteristic image is identified, as default characteristic image positional information in the video frame can be identified, preset the associated description information etc. of characteristic image, this positional information can be default characteristic image position coordinates in the video frame, side information, size information etc., this descriptor can be the title of default characteristic image, brief introduction, keyword etc., the positional information of default characteristic image and descriptor are identified in the frame of video comprising default characteristic image as default characteristic information, to distinguish different video frame.Program server 2 is made into program source after identifying all frame of video, and the program source after mark is sent to terminal 1.
Program source after the mark that terminal 1 program receiving server 2 sends, program source is resolved, obtain positional information and the descriptor of the default characteristic image that program server 2 identifies in program source frame of video, go out in program source according to the positional information identified and descriptor identifiable design the frame of video comprising default characteristic image, and obtain relevant pushed information according to described descriptor.Particularly, the frame of video comprising described default characteristic information is carried out mixing with described pushed information and is superposed by terminal 1, generates pushing video frame and to play the process of described pushing video frame described above, does not repeat them here.
In the present embodiment, owing to analyzing the frame of video comprising default characteristic image in program source, mark waits process operation to be carry out in program server 2, the pushed information that terminal 1 only need can obtain default characteristic image according to the default characteristic information identified in program source frame of video and be associated, the system resource of occupied terminal 1 is less, obtain the efficiency presetting characteristic image in program source frame of video higher, the pushed information obtained is also very accurate, and program server 2 in Program Transport source to being only increased in program source frame of video the default characteristic information identified during terminal 1, data volume is less, the Internet resources taken are few, transfer of data advantageously between program server 2 and terminal 1.
The present embodiment obtains relevant pushed information by the default characteristic information comprised in program source frame of video; Again the frame of video comprising default characteristic information is carried out mixing with described pushed information to superpose, generate pushing video frame, play to be pushed to user to this pushing video frame, because pushed information obtains according to the default characteristic information in program source frame of video, the video frame content making finally to be pushed in the information of user and program source creates incidence relation, the content achieved according to program source in the playing process of program source carries out information pushing, stronger to the attraction of user, greatly improve the promotion effect of pushed information.
The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.Through the above description of the embodiments, those skilled in the art can be well understood to the mode that above-described embodiment method can add required general hardware platform by software and realize, hardware can certainly be passed through, but in a lot of situation, the former is better execution mode.Based on such understanding, technical scheme of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product is stored in a storage medium (as ROM/RAM, magnetic disc, CD), comprising some instructions in order to make a station terminal equipment (can be mobile phone, computer, server, or the network equipment etc.) perform method described in each embodiment of the present invention.
These are only the preferred embodiments of the present invention; not thereby the scope of the claims of the present invention is limited; every utilize specification of the present invention and accompanying drawing content to do equivalent structure or equivalent flow process conversion; or be directly or indirectly used in other relevant technical fields, be all in like manner included in scope of patent protection of the present invention.
Claims (11)
1. an information-pushing method, is characterized in that, said method comprising the steps of:
Terminal obtains the frame of video comprising default characteristic information in program source, and obtains relevant pushed information according to described default characteristic information;
The frame of video comprising described default characteristic information is carried out mixing with described pushed information and is superposed by terminal, generates pushing video frame;
Described pushing video frame is replaced the frame of video comprising default characteristic information in program source by terminal, to play described pushing video frame when playing described program source.
2. information-pushing method as claimed in claim 1, is characterized in that, described terminal obtains the frame of video comprising default characteristic information in program source, and comprises according to the step that described default characteristic information obtains relevant pushed information:
The program source that terminal program receiving server sends, wherein, comprises positional information and the descriptor of the default characteristic image that described program server identifies in program source frame of video in described program source;
Terminal obtains the frame of video identifying positional information and descriptor in program source;
Terminal obtains relevant pushed information according to described descriptor.
3. information-pushing method as claimed in claim 2, is characterized in that, described terminal obtains the step identifying the frame of video of positional information and descriptor in program source and comprises:
The indication range identifying and preset characteristic image in the frame of video of positional information and descriptor is obtained according to described positional information, and according to described indication range and terminal demonstration parameter, described default characteristic image is zoomed in or out process, obtain the characteristic pattern picture frame of preset frame rate.
4. information-pushing method as claimed in claim 3, is characterized in that, the step that described terminal obtains relevant pushed information according to described descriptor comprises:
Search keyword is obtained, according to described search keyword at the enterprising line search of terminal according to described descriptor;
If search the pushed information relevant to described search keyword in terminal, then obtain the pushed information that terminal searches;
If do not search the pushed information relevant to described search keyword in terminal, then according to described search keyword and preset search condition at the enterprising line search of service server, obtain relevant to described search keyword in described service server and meet the pushed information of preset search condition.
5. the information-pushing method as described in claim 3 or 4, is characterized in that, the frame of video comprising described default characteristic information is carried out mixing with described pushed information and superposed by described terminal, and the step generating pushing video frame comprises:
The characteristic pattern picture frame of acquisition is carried out mixing with the predeterminable area of pushed information in the frame of video comprising default characteristic information superpose, generate pushing video frame.
6. a terminal for pushed information, is characterized in that, described terminal comprises:
Acquisition module, for obtaining in program source the frame of video comprising default characteristic information, and obtains relevant pushed information according to described default characteristic information;
Mixing module, superposes for the frame of video comprising described default characteristic information is carried out mixing with described pushed information, generates pushing video frame;
Replacement module, for described pushing video frame being replaced the frame of video comprising default characteristic information in program source, to play described pushing video frame when playing described program source.
7. the terminal of pushed information as claimed in claim 6, it is characterized in that, described acquisition module is used for:
The program source that program receiving server sends, wherein, comprises positional information and the descriptor of the default characteristic image that described program server identifies in program source frame of video in described program source; Obtain the frame of video identifying positional information and descriptor in program source; Relevant pushed information is obtained according to described descriptor.
8. the terminal of pushed information as claimed in claim 7, is characterized in that, described acquisition module also for:
The indication range identifying and preset characteristic image in the frame of video of positional information and descriptor is obtained according to described positional information, and according to described indication range and terminal demonstration parameter, described default characteristic image is zoomed in or out process, obtain the characteristic pattern picture frame of preset frame rate.
9. the terminal of pushed information as claimed in claim 8, is characterized in that, described acquisition module also for:
Search keyword is obtained, according to described search keyword at the enterprising line search of terminal according to described descriptor; If search the pushed information relevant to described search keyword in terminal, then obtain the pushed information that terminal searches; If do not search the pushed information relevant to described search keyword in terminal, then according to described search keyword and preset search condition at the enterprising line search of service server, obtain relevant to described search keyword in described service server and meet the pushed information of preset search condition.
10. the terminal of as claimed in claim 8 or 9 pushed information, is characterized in that, described mixing module also for:
The characteristic pattern picture frame of acquisition is carried out mixing with the predeterminable area of pushed information in the frame of video comprising default characteristic information superpose, generate pushing video frame.
11. 1 kinds of information transmission systems, it is characterized in that, described system comprises: terminal and program server, wherein, described program server identifies in the frame of video of program source presets characteristic information, and program source mark being preset characteristic information is sent to described terminal;
Described terminal obtains the frame of video comprising default characteristic information in program source, and obtains relevant pushed information according to described default characteristic information; The frame of video comprising default characteristic information is carried out mixing with described pushed information superpose, generate pushing video frame; Described pushing video frame is replaced the frame of video comprising default characteristic information in program source, to play described pushing video frame when playing described program source.
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| CN201510208935.3A CN104822086B (en) | 2015-04-28 | 2015-04-28 | Information-pushing method, terminal and system |
| HK16100101.8A HK1212528A1 (en) | 2015-04-28 | 2016-01-06 | Information push method, terminal and system |
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| CN201510208935.3A CN104822086B (en) | 2015-04-28 | 2015-04-28 | Information-pushing method, terminal and system |
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| CN201510208935.3A Active CN104822086B (en) | 2015-04-28 | 2015-04-28 | Information-pushing method, terminal and system |
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Also Published As
| Publication number | Publication date |
|---|---|
| HK1212528A1 (en) | 2016-06-10 |
| CN104822086B (en) | 2018-11-23 |
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