CN110062270A - Advertisement demonstration method and device - Google Patents
Advertisement demonstration method and device Download PDFInfo
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- CN110062270A CN110062270A CN201910335025.XA CN201910335025A CN110062270A CN 110062270 A CN110062270 A CN 110062270A CN 201910335025 A CN201910335025 A CN 201910335025A CN 110062270 A CN110062270 A CN 110062270A
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- interactive element
- advertisement
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- target video
- video
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/485—End-user interface for client configuration
- H04N21/4858—End-user interface for client configuration for modifying screen layout parameters, e.g. fonts, size of the windows
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- General Engineering & Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention provides a kind of advertisement demonstration method and device.The described method includes: playing target video；When detecting that interaction condition occurs, interactive element is shown in the target video；Receive interactive element operational order；According to the interactive element operational order, the interaction content with Advertisement association is shown.Described device includes: playing module: for playing target video；Interactive element display module: when for detecting that interaction condition occurs, interactive element is shown in the target video；Interactive element operational order receiving module: for receiving interactive element operational order；Displaying interactive content module: for showing the interaction content with Advertisement association according to the interactive element operational order.The present invention can guarantee the interactivity between advertisement and viewer, and can reduce ad production cost.
Description
Technical field
The present invention relates to advertisement and internet area more particularly to a kind of advertisement demonstration methods and device.
Background technique
Advertisement is product and ISP self publicity, one of the important means of improves known degree.It is sent out in economic high speed
In the modern times of exhibition, products & services project is more and more, and the demand to advertisement is also just more and more.It is internet rapid development now
Epoch, advertisement also more and more combines with numerous internet factors, such as when playing network video, starts in video
Or advertisement is interted in middle section.Advertisement is also one of the important channel that numerous consumers understand commodity or service item in advance.
Viewing network video be netizen's recreation and amusement important way, most network videos all can in conjunction with advertisement,
Advertisement is shown to user using the time that user watches network video.Video ads in the prior art, generally in video production
When, the position of appearance and mode be it is fixed, need to put into a large amount of energy in this way in video ads manufacturing process, and
It is difficult to carry out personalized customization for different media.
Summary of the invention
The embodiment of the present invention provides a kind of advertisement demonstration method and device, to solve one or more skills in the prior art
Art problem.
In a first aspect, the embodiment of the invention provides a kind of advertisement demonstration methods, comprising:
Play target video；
When detecting that interaction condition occurs, interactive element is shown in the target video；
Receive interactive element operational order；
According to the interactive element operational order, the interaction content with Advertisement association is shown.
In one embodiment, the interaction condition include it is following at least one:
It is played to the preset time point of the target video；
Currently playing picture frame is consistent with pre-set image；
It is played to pre-set image frame；
Detect that current image frame is provided with the label of interaction.
In one embodiment, interactive element is shown in the target video, comprising:
Floating layer is generated above the target video, the interactive element is shown in the floating layer.
In one embodiment, the interaction content with Advertisement association is shown, at least one including following operation:
Play the video with Advertisement association；
In the setting regions of video playing terminal, the cardon of display and Advertisement association；
Jump to advertisement landing page.
In one embodiment, before broadcasting target video, further includes:
Detect the advertising display demand of playback terminal；
According to the advertising display demand, by webpage port obtain the interaction condition of target video, interactive element and
The corresponding relationship of interactive element operational order and interaction content.
In one embodiment, before broadcasting target video, further includes:
The time for needing to be inserted into advertisement being arranged according to advertisement dispensing side, the target video is handled frame by frame, it is raw
At corresponding static images of each second.In addition to more refining, need to generate picture frame by frame when necessary；
According to configuration-direct, to the static images configuration interaction condition of pre-set image frame, interactive element, interaction content and
The corresponding relationship of interactive element operational order and interaction content.
Second aspect, the embodiment of the present invention also provide a kind of advertising device, comprising:
Playing module: for playing target video；
Interactive element display module: when for detecting that interaction condition occurs, interaction member is shown in the target video
Element；
Interactive element operational order receiving module: for receiving interactive element operational order；
Displaying interactive content module: for according to the interactive element operational order, show in the interacting of Advertisement association
Hold.
In one embodiment, the interaction condition includes:
It is played to the preset time point of the target video；
Currently playing picture frame is consistent with pre-set image；
It is played to pre-set image frame；
Detect that current image frame is provided with the label of interaction.
In one embodiment, the interactive element display module includes:
Floating layer generation unit: for generating floating layer above the target video, the interaction is shown in the floating layer
Element.
In one embodiment, the displaying interactive content module include it is following at least one:
Advertisement playing unit: for playing and the video of Advertisement association；
Cardon display unit: for the setting regions in video playing terminal, the cardon of display and Advertisement association；
Jump-transfer unit: for jumping to advertisement landing page.
In one embodiment, described device further include:
Advertising display demand detection module: for detecting the advertising display demand of playback terminal；
Obtain module: for according to the advertising display demand, by webpage port obtain target video interaction condition,
The corresponding relationship of interactive element, interaction content and interactive element operational order and interaction content.
In one embodiment, described device further include:
Static images generation module: the time for needing to be inserted into advertisement for being arranged according to advertisement dispensing side, to the mesh
Mark video is handled frame by frame, generates corresponding static images of each second；
Configuration module: for configuring interaction condition, interaction member to the static images of pre-set image frame according to configuration-direct
The corresponding relationship of element, interaction content and interactive element operational order and interaction content.
A technical solution in above-mentioned technical proposal have the following advantages that or the utility model has the advantages that target video, interaction condition,
Interaction content is relatively independent, and for advertisement dispensing side, can independently prepare advertising content before launching advertisement, target video
It can independently make, to simplify the production process of video ads, reduce ad production cost.For a user, Neng Gouzhu
The content of advertisement is selected dynamicly, improves the interactivity between advertisement and user.
Above-mentioned general introduction is merely to illustrate that the purpose of book, it is not intended to be limited in any way.Except foregoing description
Schematical aspect, except embodiment and feature, by reference to attached drawing and the following detailed description, the present invention is further
Aspect, embodiment and feature, which will be, to be readily apparent that.
Detailed description of the invention
In the accompanying drawings, unless specified otherwise herein, otherwise indicate the same or similar through the identical appended drawing reference of multiple attached drawings
Component or element.What these attached drawings were not necessarily to scale.It should be understood that these attached drawings depict only according to the present invention
Disclosed some embodiments, and should not serve to limit the scope of the present invention.
Fig. 1 shows the flow chart of advertisement demonstration method according to an embodiment of the present invention.
Fig. 2 shows the flow charts of advertisement demonstration method according to an embodiment of the present invention.
Fig. 3 shows the flow chart of advertisement demonstration method according to an embodiment of the present invention.
Fig. 4 shows the structural block diagram of advertising device according to an embodiment of the present invention.
Fig. 5 shows the structural block diagram of advertising device according to an embodiment of the present invention.
Fig. 6 shows the structural block diagram of advertising device according to an embodiment of the present invention.
Fig. 7 shows the structural block diagram of advertising device according to an embodiment of the present invention.
Specific embodiment
Hereinafter, certain exemplary embodiments are simply just described.As one skilled in the art will recognize that
Like that, without departing from the spirit or scope of the present invention, described embodiment can be modified by various different modes.
Therefore, attached drawing and description are considered essentially illustrative rather than restrictive.
Fig. 1 shows the flow chart of advertisement demonstration method according to an embodiment of the present invention.As shown in Figure 1, the advertising display side
Method can specifically include:
Step S11, target video is played.
Step S12, when detecting that interaction condition occurs, interactive element is shown in the target video.
Step S13, interactive element operational order is received.
Step S14, according to the interactive element operational order, the interaction content with Advertisement association is shown.
Target video includes but is not limited to that video web page, network can foradownloaded videos etc..In embodiments of the present invention, interaction member
Element can be relatively independent with target video.And interactive element can be shown in target video.Interactive element includes but unlimited
Element on the broadcast interface that control, button, option etc. can be shown in target video.In the present embodiment, mesh is being played
During marking video, interactive element can be added in target video and be shown.In the target video production phase, it is not necessarily to
Consider that ad content is added, target video can be made independently of interactive element and interaction condition, with interacting for Advertisement association
Content can also be fabricated separately, so that big degree reduces ad production cost.
It, can be in the broadcasting of video when terminal detects generation interaction condition during terminal plays target video
Interface display interactive element.Terminal in the embodiment of the present invention includes but is not limited to the tool such as mobile phone, palm PC, laptop
There is the smart machine of video playback capability.If some interactive element of user's autonomous operation, interaction member is can be generated in terminal
The corresponding operational order (abbreviation interactive element operational order) of element.The corresponding operational order of different interactive elements may be different.
Then terminal can show the interaction content with Advertisement association according to interactive element operational order, improve between advertisement and user
Interactivity selects user to the content of advertising display.
For example, target video includes content relevant to vehicle.When vehicular manufacturer launches vehicle advertisement, make first
Good and Advertisement association interaction content will be added in target video in the interaction content of Advertisement association.When being played in target video
When to video-frequency band relevant to vehicle, interactive element is shown in video.It specifically can be, in video with suspension picture or dynamic
The form of figure, display " what your ideal vehicle is? ".Two or more answer is provided in interactive element simultaneously
Case is selected for video-see side, can specifically show " new energy environmental protection " and " traditional energy automobile ".Video viewers can basis
The hobby of oneself selects one of answer, operates to interactive element.Advertisement dispensing side can only make and automotive advertising
Relevant interaction content reduces the cost that advertisement dispensing side prepares advertising, while improving the adaptedness of advertisement and target video,
So that advertisement intercutting in video seems smooth.
Interactive element operational order can refer in response to the instruction that the different operation of user generates, such as click commands, double-click
It enables, slip instruction, terminal movement instruction etc..Different interactive element operational orders can also correspond to different advertisement dispensing sides
Advertisement.For example, including personage's dialogue in target video, it is directed to the topic of life.When being played to the content, on video
Show that interactive element includes a problem, two options.Problem are as follows: " what is only your Ideal Life? ", option are as follows: " spring is warm
The flowers are in blossom, announces the intention to leave and really mean it ", " warm small family, City Garden ".When video-see side selects previous option, the content and trip of displaying
The advertisement for swimming mechanism is associated.When video-see side selects latter option, the advertisement phase of the content and real estate mechanism of displaying
Association.
Since the content of video reflects the hobby of video viewers to a certain extent, thus advertisement dispensing side is being launched extensively
When announcement, video relevant to advertised product may be selected and carry out advertisement dispensing.For example, educational institution when launching advertisement, may be selected
The video of urban life class is launched.For another example, game developer may be selected fantasy class video and carry out advertisement dispensing.In this way, wide
The broadcasting of announcement can be more in line with the demand or preference of audient, generate better the effect of publicity.
In one embodiment, the interaction condition include it is following at least one:
It is played to the preset time point of the target video；
Currently playing picture frame is consistent with pre-set image；
It is played to pre-set image frame；
Detect that current image frame is provided with the label of interaction.
In practical applications, advertisement dispensing side is when launching advertisement, can some time point that video broadcasts or some
Interactive element is shown when picture frame, can also show interactive element when being played to the picture frame with interaction label, it can be with
Interactive element is shown when being played to picture frame consistent with preset image.
Can be set interaction condition be a certain pre-set image frame, when the currently playing picture frame arrived number or frame number with
It when pre-set image frame is consistent, determines and interaction condition occurs, show interactive element.
Since corresponding image frames numbers of each second are more, interaction condition is set as to be played to some specific picture frame,
It may result in task difficulty when advertisement is launched to increase.And in actual operation also It is not necessary to the specific picture frame of setting.
Therefore, the picture frame that interaction condition can be set as to currently playing is consistent with pre-set image.In this way, a sub-picture can be preset,
When being played to pre-set image, judge interaction condition occur.Preset image can be complete image, be also possible in image
A certain element.For example, if preset image is automobile, when occurring this element of automobile in the picture frame for detect broadcasting
When, it can determine and interaction condition occurs, show interactive element.With currently playing picture frame it is consistent with pre-set image be interaction item
Part needs to judge whether interaction condition occurs frame by frame during target video plays.But set in this way
Interaction condition can be a kind of fuzzy condition, for example, preset image is the automobile image of a certain standard, when identifying target
When the content played in video includes a kind of automobile of concrete model, determine that interaction condition occurs.
In one embodiment, interactive element is shown in the target video, comprising:
Floating layer is generated above the target video, the interactive element is shown in the floating layer.
The content of interactive element may include the more than two options for being supplied to user, be also possible to prompt video-see
Side makes different hand signals under different conditions, and video-see side can also be prompted to carry out the playback terminal of target video
Certain operation.For example, prompting the leftward or rightward sliding touch of video viewers when target video plays on mobile terminals
Screen.For another example, when target video plays on mobile terminals, video viewers' moving in rotation terminal is prompted.For another example, prompt movement
The user of terminal rocks mobile terminal, indicates the answer choice for not selecting to provide in interactive element.
Floating layer can have certain transparency, be blocked with reducing to video pictures, guarantee that user watches the experience of video.
In one embodiment, the interaction content with Advertisement association is shown, at least one including following operation:
Play the video with Advertisement association；
In the setting regions of video playing terminal, the cardon of display and Advertisement association；
Jump to advertisement landing page.
In a kind of example, target video includes multiple video clips, segment 1, segment 2 and segment 3.First play segment 1
And interactive element is shown at the end of segment 1.Then, it is played and Advertisement association according to the interactive element operational order of user
Segment 2 or segment 3.
In a kind of example, when display and the cardon of Advertisement association, cardon can be located at any position in video.Example
Such as, when cardon is red packet cardon, if just include the movement that personage takes thing in video, red packet cardon can be set to view
Position in frequency where personage's palm.Cardon can show several simultaneously, such as red packet occur in occasion rainy in video
Rain.
Landing page is referred to as landing page, guide page etc..It is clicked for example, landing page can be visitor in some websites
First page being linked to after interested content on other websites.
In one embodiment of the present invention, as shown in Fig. 2, before playing target video, further includes:
Step S21: the advertising display demand of playback terminal is detected.
Step S22: according to the advertising display demand, the interaction of target video is obtained by webpage port (Web Api)
Condition, interactive element, interaction content and interactive element operational order and interaction content corresponding relationship.
The corresponding relationship of interactive element operational order and interaction content is shown after receiving interactive element operational order
The foundation of interaction content associated with advertisement.When detecting the advertising display demand of playback terminal, for general video viewers,
It can default with advertising display demand.Such as before playing target video, default obtain the target video interaction condition, mutually
The corresponding relationship of dynamic element and interactive element operational order and interaction content.For certain video web pages, have by certain
The account click play of VIP identity.In this case, which may open removal advertising function, then the advertisement obtained
The instruction of displaying demand is forbidden obtaining interaction condition, interactive element and interactive element operational order pass corresponding with interaction content
System, before playing target video, will not obtain above content, and avoid showing advertisement when playing target video.
In a kind of example of the present invention, the advertising display demand of playback terminal is detected, can also include: acquisition playback terminal
Application records, identify and extract keyword；Advertising display demand is determined according to keyword.In certain target videos
In, there may be different advertisement dispensing sides it is desirable to the case where being inserted into advertisement wherein.Due in a target video
The number that advertisement occurs is too many, can reduce viewing experience.Therefore, when a target video is thrown by more than one advertisement dispensing side
Advertisement has been put, before playing target video, a certain number of advertisements can have been randomly choosed and shown in target video playing process.
The hobby and demand that identify video viewers can also be judged according to the application records of playback terminal, to have specific aim
Ground selects the advertisement shown in target video.Application records can be shopping record, the browser of shopping application program
Browsing record, can also be photo captured by photographing program etc..
In one embodiment of the present invention, as shown in figure 3, before playing target video, further includes:
Step S31: the time for needing to be inserted into advertisement being arranged according to advertisement dispensing side carries out frame by frame the target video
Processing, generates corresponding static images of each second；
Step S32: according to configuration-direct, interaction condition, interactive element, interaction are configured to the static images of pre-set image frame
The corresponding relationship of content and interactive element operational order and interaction content.
In order to simplify the process of static images conversion, and simplify the process flow of advertisement dispensing side, it is right to produce each second
The static images answered.Each second corresponding static images, can be the static images of a certain frame, are also possible to the figure of a frame or more
The static images synthesized as frame.
In specific example of the present invention, in order to more refine, picture can be generated when necessary frame by frame.It is thrown according to advertisement
What the side of putting was arranged needs to be inserted into the time of advertisement, is handled frame by frame the target video, be can be in target video
One section of related content is handled frame by frame, is also possible to handle entire target video frame by frame.For example, working as advertisement dispensing side
When for automobile manufacturing enterprise, row can be dropped into the video-frequency band for occurring vehicle in target video and is handled frame by frame, it can also be to entire target
Video is handled frame by frame.Advertisement dispensing side can be on static images, the interaction content of preview and Advertisement association.When receiving
When instruction for previewing, instruction for previewing is analyzed, determines the displaying type of interaction content, and show interaction content based on the analysis results.Example
Such as, when receiving instruction for previewing, instruction for previewing is analyzed, determines that the displaying type of interaction content is that cardon shows and shows position
It is set to full frame displaying, then full frame displaying cardon based on the analysis results.
Advertisement dispensing side can configure static images when launching advertisement, setting interaction condition, interactive element and
With the interaction content of Advertisement association.To when being played to the corresponding picture frame of the static images, show interactive element, and according to
Interactive element operational order shows the interaction content with Advertisement association.
In a kind of example of the present invention, if the duration of target video is longer, for convenience of advertisement dispensing side when shorter
Interior find can generate the video paragraph that contact with oneself advertisement, can identify first to the audio-frequency unit of target video,
And receive the lookup word that advertisement dispensing side inputs.If there is consistent with word is searched or approximate mesh in the audio-frequency unit of target video
Vocabulary is marked, exports the lookup result of target vocabulary, and export the beginning and ending time of the corresponding video paragraph of each target vocabulary.So
The target paragraph that can select to wish to be inserted into advertisement, the target paragraph that release platform is selected according to advertisement dispensing side are launched in advertisement afterwards
Target video is handled frame by frame, generates the corresponding static images of each frame.
In a kind of example of the present invention, according to the interactive element operational order, the interaction content with Advertisement association is shown
Later, comprising:
When return detects that interaction condition occurs, the step of showing interactive element in the target video.
In actual operation, other interaction conditions can also be set in interaction content.When other interaction conditions occur,
New interactive element is shown, to can also repeatedly be interacted with video viewers during advertising display.
For example, comprising the content gone on a journey about personage in target video, travelling products provider sets in target video
Interaction condition.When target video is played to the video paragraph that personage goes on a journey by air, by plane, interactive element is shown in target video
The problem of including are as follows: " where travelling? ", the answer that includes are as follows: " most state, U.S.-China ", " classic Europe ", " the polynary U.S. ".Work as view
When frequency viewer selects " most state, U.S.-China ", the interaction content with domestic travel Advertisement association is shown.It ends up in interaction content, again
Show interactive element, include problem: " Chinese which aspect most attracts tourists ", corresponding answer include: " magnificent territory ", " up and down
5000 years ".When video viewers select " 5,000-year and down ", in the interaction that shows famous history civilized city Advertisement association
Hold, such as plays the tourist promotion video in the cities such as Beijing, Nanjing, Xi'an.
Fig. 4 shows the structural block diagram of advertising device according to an embodiment of the present invention.As shown in figure 4, the device can be with
Include:
Playing module 41: for playing target video；
Interactive element display module 42: when for detecting that interaction condition occurs, interaction is shown in the target video
Element；
Interactive element operational order receiving module 43: for receiving interactive element operational order；
Displaying interactive content module 44: for according to the interactive element operational order, displaying to be interacted with Advertisement association
Content.
The interaction condition includes:
It is played to the preset time point of the target video；
Currently playing picture frame is consistent with pre-set image；
It is played to pre-set image frame；
Detect that current image frame is provided with the label of interaction.
In one embodiment of the present invention, the interactive element display module includes:
Floating layer generation unit: for generating floating layer above the target video, the interaction is shown in the floating layer
Element.
In one embodiment of the present invention, the displaying interactive content module include it is following at least one:
Advertisement playing unit: for playing and the video of Advertisement association；
Cardon display unit: for the setting regions in video playing terminal, the cardon of display and Advertisement association；
Jump-transfer unit: for jumping to advertisement landing page.
In one embodiment of the present invention, referring to Figure 5, described device further include:
Advertising display demand detection module 51: for detecting the advertising display demand of playback terminal；
Obtain module 52: for obtaining the interaction item of target video by webpage port according to the advertising display demand
Part, interactive element, interaction content and interactive element operational order and interaction content corresponding relationship.
In one embodiment of the present invention, referring to shown in Fig. 6, described device further include:
Static images generation module 61: the time for needing to be inserted into advertisement for being arranged according to advertisement dispensing side, to described
Target video is handled frame by frame, generates corresponding static images of each second；
Configuration module 62: for configuring interaction condition, interaction member to the static images of pre-set image frame according to configuration-direct
The corresponding relationship of element, interaction content and interactive element operational order and interaction content.
The function of each module in each device of the embodiment of the present invention may refer to the corresponding description in the above method, herein not
It repeats again.
Fig. 7 shows the structural block diagram of advertising device according to an embodiment of the present invention.As shown in fig. 7, the device includes:
Memory 910 and processor 920 are stored with the computer program that can be run on processor 920 in memory 910.The place
Reason device 920 realizes the method in above-described embodiment when executing the computer program.The memory 910 and processor 920
Quantity can be one or more.
The device further include:
Communication interface 930 carries out data interaction for being communicated with external device.
Memory 910 may include high speed RAM memory, it is also possible to further include nonvolatile memory (non-
Volatile memory), a for example, at least magnetic disk storage.
If memory 910, processor 920 and the independent realization of communication interface 930, memory 910,920 and of processor
Communication interface 930 can be connected with each other by bus and complete mutual communication.The bus can be Industry Standard Architecture
Structure (ISA, Industry Standard Architecture) bus, external equipment interconnection (PCI, Peripheral
Component) bus or extended industry-standard architecture (EISA, Extended Industry Standard
Component) bus etc..The bus can be divided into address bus, data/address bus, control bus etc..For convenient for expression, Fig. 7
In only indicated with a thick line, it is not intended that an only bus or a type of bus.
Optionally, in specific implementation, if memory 910, processor 920 and communication interface 930 are integrated in one piece of core
On piece, then memory 910, processor 920 and communication interface 930 can complete mutual communication by internal interface.
The embodiment of the invention provides a kind of computer readable storage mediums, are stored with computer program, the program quilt
Processor realizes any method in above-described embodiment when executing.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment or example of the invention.Moreover, particular features, structures, materials, or characteristics described
It may be combined in any suitable manner in any one or more of the embodiments or examples.In addition, without conflicting with each other, this
The technical staff in field can be by the spy of different embodiments or examples described in this specification and different embodiments or examples
Sign is combined.
In addition, term " first ", " second " are used for descriptive purposes only and cannot be understood as indicating or suggesting relative importance
Or implicitly indicate the quantity of indicated technical characteristic." first " is defined as a result, the feature of " second " can be expressed or hidden
It include at least one this feature containing ground.In the description of the present invention, the meaning of " plurality " is two or more, unless otherwise
Clear specific restriction.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes
It is one or more for realizing specific logical function or process the step of executable instruction code module, segment or portion
Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discussed suitable
Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, Lai Zhihang function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium ", which can be, any may include, stores, communicates, propagates or pass
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.The more specific example (non-exhaustive list) of computer-readable medium include the following: there is the electricity of one or more wirings
Interconnecting piece (electronic device), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable read-only memory
(CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other suitable Jie
Matter, because can then be edited, be interpreted or when necessary with other for example by carrying out optical scanner to paper or other media
Suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each section of the invention can be realized with hardware, software, firmware or their combination.Above-mentioned
In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage
Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware
Any one of column technology or their combination are realized: having a logic gates for realizing logic function to data-signal
Discrete logic, with suitable combinational logic gate circuit specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries
It suddenly is that relevant hardware can be instructed to complete by program, the program can store in a kind of computer-readable storage medium
In matter, which when being executed, includes the steps that one or a combination set of embodiment of the method.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer
In readable storage medium storing program for executing.The storage medium can be read-only memory, disk or CD etc..
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can readily occur in its various change or replacement,
These should be covered by the protection scope of the present invention.Therefore, protection scope of the present invention should be with the guarantor of the claim
It protects subject to range.
Claims (12)
1. a kind of advertisement demonstration method characterized by comprising
Play target video；
When detecting that interaction condition occurs, interactive element is shown in the target video；
Receive interactive element operational order；
According to the interactive element operational order, the interaction content with Advertisement association is shown.
2. the method according to claim 1, wherein the interaction condition include it is following at least one:
It is played to the preset time point of the target video；
Currently playing picture frame is consistent with pre-set image；
It is played to pre-set image frame；
Detect that current image frame is provided with the label of interaction.
3. the method according to claim 1, wherein showing interactive element in the target video, comprising:
Floating layer is generated above the target video, the interactive element is shown in the floating layer.
4. the method according to claim 1, wherein showing the interaction content with Advertisement association, including following behaviour
At least one made:
Play the video with Advertisement association；
In the setting regions of video playing terminal, the cardon of display and Advertisement association；
Jump to advertisement landing page.
5. the method according to claim 1, wherein before playing target video, further includes:
Detect the advertising display demand of playback terminal；
According to the advertising display demand, interaction condition, the interactive element, interaction content of target video are obtained by webpage port
And the corresponding relationship of interactive element operational order and interaction content.
6. the method according to claim 1, wherein before playing target video, further includes:
The time for needing to be inserted into advertisement being arranged according to advertisement dispensing side, the target video is handled frame by frame, is generated every
One second corresponding static images；
According to configuration-direct, static images configuration interaction condition, interactive element, interaction content and interaction to pre-set image frame
The corresponding relationship of element operation instruction and interaction content.
7. a kind of advertising device characterized by comprising
Playing module: for playing target video；
Interactive element display module: when for detecting that interaction condition occurs, interactive element is shown in the target video；
Interactive element operational order receiving module: for receiving interactive element operational order；
Displaying interactive content module: for showing the interaction content with Advertisement association according to the interactive element operational order.
8. device according to claim 7, which is characterized in that the interaction condition includes:
It is played to the preset time point of the target video；
Currently playing picture frame is consistent with pre-set image；
It is played to pre-set image frame；
Detect that current image frame is provided with the label of interaction.
9. device according to claim 7, which is characterized in that the interactive element display module includes:
Floating layer generation unit: for generating floating layer above the target video, the interactive element is shown in the floating layer.
10. device according to claim 7, which is characterized in that the displaying interactive content module includes following at least one
It is a:
Advertisement playing unit: for playing and the video of Advertisement association；
Cardon display unit: for the setting regions in video playing terminal, the cardon of display and Advertisement association；
Jump-transfer unit: for jumping to advertisement landing page.
11. device according to claim 7, which is characterized in that described device further include:
Advertising display demand detection module: for detecting the advertising display demand of playback terminal；
Obtain module: for obtaining interaction condition, the interaction of target video by webpage port according to the advertising display demand
The corresponding relationship of element, interaction content and interactive element operational order and interaction content.
12. device according to claim 7, which is characterized in that described device further include:
Static images generation module: the time for needing to be inserted into advertisement for being arranged according to advertisement dispensing side regards the target
Frequency is handled frame by frame, generates corresponding static images of each second；
Configuration module: for according to configuration-direct, to the static images configuration interaction condition of pre-set image frame, interactive element, mutually
The corresponding relationship of dynamic content and interactive element operational order and interaction content.
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