CN104869173B - For the information-pushing method and device of outdoor large billboard - Google Patents
For the information-pushing method and device of outdoor large billboard Download PDFInfo
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- CN104869173B CN104869173B CN201510313237.XA CN201510313237A CN104869173B CN 104869173 B CN104869173 B CN 104869173B CN 201510313237 A CN201510313237 A CN 201510313237A CN 104869173 B CN104869173 B CN 104869173B
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- information
- mobile terminal
- destination mobile
- targeted advertisements
- advertisements board
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
Abstract
The present invention provides the information-pushing methods and device that are directed to outdoor large billboard, are related to field of information interaction.Information-pushing method provided in an embodiment of the present invention for outdoor large billboard, using different according to distance, to determine whether the mode of push, by first obtaining the first location information of destination mobile terminal and the second location information of targeted advertisements board, in turn, the related information that shown information on targeted advertisements board is sent to destination mobile terminal is determined the need for according to the distance between destination mobile terminal and targeted advertisements board, namely only when user carrier destination mobile terminal is when distance objective billboard reaches certain locality condition, the movement that related information is sent to destination mobile terminal can just be triggered, when destination mobile terminal distance objective billboard cross into when, it is considered that the user of destination mobile terminal is interested to targeted advertisements board, therefore, the accuracy of push at this time, which is higher than, generally to be pushed away The accuracy sent.
Description
Technical field
The present invention relates to field of information interaction, in particular to the information-pushing method for being directed to outdoor large billboard
And device.
Background technique
Advertisement, that is, the meaning publicized widely.Advertisement is to pass through the media of certain forms, disclosure for certain specific needs
And the publicity measures of information are widely transmitted to the public.Traditional advertisement form such as leaflet, poster, with the hair of the network media
Exhibition, e-advertising also more and more occur among life, as the advertisement played on television, the advertisement loaded on webpage,
Pop-up advertisement etc..
Advertisement is usually that advertisement promotion quotient is employed by businessman, in specified place (on internet or real life space
In) publicized.Generally, advertisement is widely launched to user, if user is when reading newspaper, is often seen
To just having advertising columns beside news column, for another example break for commercialsy between two collection TV plays, also as outdoors building or
On noticeboard generally also publication have advertisement etc., these kind of advertisement promotion mode is a kind of comprehensive way of promotion, be not by
It targetedly promotes, therefore the dispensing return rate of advertisement is relatively low, main cause is advertisement at all without demand, Huo Zhexiang
The lower people of demand intention promotes, and this crowd will not generate return.
In order to generate enough replies, quotient is promoted in outdoor advertising would generally take the mode for increasing advertising display point, this
Although mode enables advertisement to be touched by more users, but user's return rate is still lower, by institute's exhibition on advertisement point
The advertisement shown is more, and user probably directly ignores these ad contents, although therefore increase advertisement point mode may increase
Add a small amount of return value (such as the commodity shown in customer consumption advertisement), but since the increased costs for launching advertisement very much (are set
Found more advertising display points), resulting in return rate may further decrease.
It can be seen that the accuracy of advertisement promotion is lower outdoors in advertisement promotion.
Summary of the invention
In view of this, the embodiment of the present invention be designed to provide for outdoor large billboard information-pushing method and
Device, to improve the accuracy of advertisement pushing.
In a first aspect, the embodiment of the invention provides the information-pushing method for being directed to outdoor large billboard, feature exists
In, comprising:
Obtain the first location information of destination mobile terminal and the second location information of targeted advertisements board；
According to the first location information and the second location information, the destination mobile terminal and the target are calculated
Reference distance between billboard；
If the reference distance meets preset required distance, the targeted advertisements are pushed to the destination mobile terminal
The related information of shown information on board.
With reference to first aspect, the embodiment of the invention provides the first possible embodiments of first aspect, wherein institute
It states and includes: to the related information that the destination mobile terminal pushes shown information on the targeted advertisements board
The purchase link of shown article on the targeted advertisements board is pushed to the destination mobile terminal.
With reference to first aspect, the embodiment of the invention provides second of possible embodiments of first aspect, wherein institute
Related information is stated to obtain as follows:
Obtain the filter information of the destination mobile terminal；
It searches in the database associated with the filter information and associated with the shown information of targeted advertisements board
Information as related information.
With reference to first aspect, the embodiment of the invention provides the third possible embodiments of first aspect, wherein institute
Related information is stated to obtain as follows:
Inquire the target zone threshold value where the reference distance in the correspondence table obtained in advance, and by the target model
Enclose information corresponding to threshold value as related information, store multiple range thresholds in the corresponding table, each range threshold with
One related information is corresponding.
With reference to first aspect, the embodiment of the invention provides the 4th kind of possible embodiments of first aspect, wherein
The filter information obtains as follows:
The code of the shown storewide of targeted advertisements board is sent to the destination mobile terminal；
The filter information that the destination mobile terminal issues is obtained, the filter information includes that the target is mobile eventually
Hold the object code chosen from the code of storewide.
With reference to first aspect, the embodiment of the invention provides the 5th kind of possible embodiments of first aspect, wherein
The filter information includes:
The attribute information and reference distance of destination mobile terminal user meets temporal information when preset required distance.
With reference to first aspect, the embodiment of the invention provides the 6th kind of possible embodiments of first aspect, wherein also
Include:
At predetermined intervals, multiple first location informations of the destination mobile terminal are obtained；
According to the time of each first location information and the acquisition first location information, the destination mobile terminal is calculated
Direction of travel；
The related information for pushing shown information on the targeted advertisements board to the destination mobile terminal includes:
If the reference distance meets preset required distance, and the targeted advertisements memorial tablet is in the destination mobile terminal
Direction of travel, then the related information of shown information on the targeted advertisements board is pushed to the destination mobile terminal.
With reference to first aspect, the embodiment of the invention provides the 7th kind of possible embodiments of first aspect, wherein also
Include:
At predetermined intervals, multiple first location informations of the destination mobile terminal are obtained；
According to the time of each first location information and the acquisition first location information, the destination mobile terminal is calculated
Travel speed；
The related information for pushing shown information on the targeted advertisements board to the destination mobile terminal includes:
If the reference distance meets preset required distance, and the travel speed is less than preset threshold speed, then
The related information of shown information on the targeted advertisements board is pushed to the destination mobile terminal.
Second aspect, the embodiment of the invention also provides the information push-delivery apparatus for being directed to outdoor large billboard, features
It is, comprising:
Module is obtained, for obtaining the first location information of destination mobile terminal and the second confidence of targeted advertisements board
Breath；
Computing module, for it is mobile to calculate the target according to the first location information and the second location information
Reference distance between terminal and the targeted advertisements board；
Pushing module pushes away if meeting preset required distance for the reference distance to the destination mobile terminal
Send the related information of shown information on the targeted advertisements board.
In conjunction with second aspect, the embodiment of the invention provides the first possible embodiments of second aspect, wherein institute
Stating pushing module includes:
Push unit, for pushing the purchase chain of shown article on the targeted advertisements board to the destination mobile terminal
It connects.
Information-pushing method provided in an embodiment of the present invention for outdoor large billboard, using the side of distance push
Formula, no matter the position for the person of being pushed, only passes through the person of being pushed in the prior art when carrying out outdoor advertising push
The mode for actively reading outdoor advertising point is come so that the person of being pushed knows advertising information, since before push, the person of being pushed is difficult
To determine the need for the information of push, and then cause the accuracy of push is lower to compare, it is mobile by first obtaining target
The first location information of terminal and the second location information of targeted advertisements board, in turn, according to destination mobile terminal and targeted advertisements
The distance between board come determine the need for destination mobile terminal send targeted advertisements board on shown information related information,
Namely only when user carrier destination mobile terminal is when distance objective billboard reaches certain locality condition, just meeting
Trigger to destination mobile terminal send related information movement, when destination mobile terminal distance objective billboard cross into when,
It is considered that the user of destination mobile terminal be to targeted advertisements board it is interested, therefore, at this time to destination mobile terminal send out
Breath of delivering letters is accurately that the accuracy of push at this time is higher than the accuracy generally pushed.
To enable the above objects, features and advantages of the present invention to be clearer and more comprehensible, preferred embodiment is cited below particularly, and cooperate
Appended attached drawing, is described in detail below.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only certain embodiments of the present invention, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 is shown provided by the embodiment of the present invention for the basic flow of the information-pushing method of outdoor large billboard
Cheng Tu；
Fig. 2 shows the barriers for the information-pushing method that outdoor large billboard is directed to provided by the embodiment of the present invention
Detour schematic diagram；
Fig. 3 is shown provided by the embodiment of the present invention for the basic mould of the information push-delivery apparatus of outdoor large billboard
Block figure.
Specific embodiment
Below in conjunction with attached drawing in the embodiment of the present invention, technical solution in the embodiment of the present invention carries out clear, complete
Ground description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Usually exist
The component of the embodiment of the present invention described and illustrated in attached drawing can be arranged and be designed with a variety of different configurations herein.Cause
This, is not intended to limit claimed invention to the detailed description of the embodiment of the present invention provided in the accompanying drawings below
Range, but it is merely representative of selected embodiment of the invention.Based on the embodiment of the present invention, those skilled in the art are not doing
Every other embodiment obtained under the premise of creative work out, shall fall within the protection scope of the present invention.
Advertiser is when carrying out advertisement pushing, in order to improve the return rate of advertising input, it will usually targetedly send out
Some advertisements are put, is such as launched in Office Area and takes out advertisement, sports goods advertisement etc. are launched in sports ground, targetedly specified
Region method advertisement is a kind of a kind of mode for improving advertising input return rate.But such advertisement putting mode still cannot be quasi-
The accuracy (being difficult to accurately improve the accuracy that outdoor large-size screen monitors advertisement is launched in other words) that true raising advertisement is launched, it is true
On, outdoor large-size screen monitors advertisement has its particularity, and 1, large-size screen monitors advertisement is usually higher apart from ground, and in order to improve range of publicity, large-size screen monitors are wide
Accuse can using simple publicity mode, not will use excessive character introduction (it is too small that character introduction excessively will lead to character script,
And then pedestrian is made not see Chu's particular content, and cause to publicize not in place)；2, publicity the page usually will not often replace (due to
The position of billboard is higher, it has not been convenient to the often promotional content of replacement billboard), i.e. if it is electronic bill-board (such as LED formula)
Allow to be replaced, but since pedestrian is usually observation billboard on the move, thus, it will not frequently change publicity page
Face, otherwise pedestrian does not finish watching a page completely and just replaces to next page, then it is not in place to will lead to publicity.
For above-mentioned two feature, this application provides the information-pushing methods for being directed to outdoor large billboard, such as Fig. 1 institute
Show, comprising:
S101 obtains the first location information of destination mobile terminal and the second location information of targeted advertisements board；
S102 is calculated between destination mobile terminal and targeted advertisements board according to first location information and second location information
Reference distance；
S103, if reference distance meets preset required distance, the institute on destination mobile terminal push targeted advertisements board
Show the related information of information.
It in step S101, needs to get first location information and second location information, wherein first location information is mesh
The location information (such as latitude and longitude coordinates two-dimensional coordinate information) of mobile terminal is marked, second location information is the position of targeted advertisements board
Confidence ceases (such as latitude and longitude coordinates two-dimensional coordinate information).In general, the billboard set up is that have multiple, target described herein is wide
Announcement board refers to one in the multiple billboards set up, and destination mobile terminal is also one in multiple mobile terminals.It needs
What is illustrated is that targeted advertisements board refers to outdoor large board (such as billboard of propagating poster formula and e-update formula advertisement
Board).
Step S102 needs to calculate reference distance, in fact, reference distance can be there are two types of form, the first, target is moved
Linear distance between dynamic terminal and targeted advertisements board, such as the coordinate A (1,2) of targeted advertisements board, the coordinate B of destination mobile terminal
(1,3), then the distance between A and B are 1 (reference distance are 1)；Second, as shown in figure 3, destination mobile terminal (A point) and mesh
Marking between billboard (B point) is curve or fold line distance, in city, has building between targeted advertisements board and destination mobile terminal
(barrier) stops, then destination mobile terminal then can not move to B point, destination mobile terminal from A point in a linear fashion
Then can only the mode of curve or broken line bypass building (barrier), therefore, reference distance should be destination mobile terminal by B around
Cross curve/fold line distance that building (barrier) moves to A.Namely step S102, according to the first location information and institute
Second location information is stated, if the reference distance calculated between the destination mobile terminal and the targeted advertisements board includes: target
There is no barrier between billboard and destination mobile terminal, then reference distance is between destination mobile terminal and targeted advertisements board
Linear distance；If there is barrier between targeted advertisements board and destination mobile terminal, reference distance is destination mobile terminal around barrier
Hinder beyond the region of objective existence to enclose, moves to the length of the formed route of targeted advertisements board.Wherein, second situation can be according to the map or similar
Information search between A point and B point that whether there are obstacles after coordinate A and coordinate B has been determined.
Later, step S103, when step S102, which calculates resulting reference distance, to meet the requirements, then by targeted advertisements
The relevant information of shown information is pushed to destination mobile terminal on board, and then completes the push of advertising information.It needs to illustrate
Be that preset required distance can be as the case may be to adjust, such as can be set, when reference distance be less than it is preset away from
When from threshold value (when namely the distance between destination mobile terminal and targeted advertisements board are sufficiently small), then moved to the target
Dynamic terminal pushes the related information of shown information on the targeted advertisements board；It is also possible to be in some distance when reference distance
When in threshold range (when between such as 100-200 meters), Xiang Suoshu destination mobile terminal pushes to be shown on the targeted advertisements board
The related information of information.A table of comparisons can be pre-established, it is as shown in Table 1 to determine related information corresponding to range
Two kinds of forms,
Table 1
The left part of table 1 shows the interrelational form of the first distance with related information, that is, when reference distance is located at not
With distance threshold when, the content of related information is different, and when distance it is closer when, related information is included interior
Rong Yue is abundant, that is, related information content corresponding to the smaller range threshold of right boundary numerical value is abundanter, such as can wrap
Containing content corresponding to other all threshold ranges.The right part of table 1, it is shown that the association of another distance threshold and related information
Mode, that is, with the adjustment of distance threshold, the content of related information be not comprising with by comprising relationship, but it is different
It can be mutually indepedent between related information corresponding to distance threshold.Between namely information A, information B, information C and information D
Content is all different.When reference distance is in different distance threshold ranges, then illustrate destination mobile terminal and target
The distance between billboard difference, therefore, reference distance is smaller, then illustrates, using the user of destination mobile terminal to target
Billboard is interested, is then mobile for target to adjust the content of related information with the variation of reference distance therefore
The adjustment that terminal user carries out the interest level of targeted advertisements board, therefore, the accuracy of such advertisement promotion is higher.
Also, it is shown on the not just targeted advertisements board of the related information meaning of shown information on targeted advertisements board
Information, there are also the related informations of shown information on targeted advertisements board, have institute, X manufacturer as drawn on targeted advertisements board
The desk and chair of production, factory's name of X manufacturer, trade mark etc. then can be X to the related information that destination mobile terminal is promoted
The address of producer, brief introduction, process flow, the raw material introduction of the produced desk/chair of history of founding the factory and X producer etc..Thus may be used
See, the information normally shown on billboard be it is very limited, the information on billboard is merely able to give expression to a small amount of
Content, and other contents (so that the more competitive content of commodity/producer) are then difficult to inform row due to the limitation of length
People, therefore there are information to broadcast incomplete situation for traditional outdoor billboard, by provided herein for outdoor big
The information-pushing method of type billboard, can be by the secondary popularization of the second screen (screen of destination mobile terminal) by billboard
Content except upper carrying content is shown to pedestrian, to ensure that the integrality of promotional content.
Further, step S103, the related information packet of shown information on destination mobile terminal push targeted advertisements board
It includes:
The purchase link of shown article on destination mobile terminal push targeted advertisements board.
In fact, the final purpose of advertisement promotion is to facilitate the transaction of both sides, that is, complete purchase movement, therefore, most
Direct mode namely pushes purchase link to mobile terminal, but purchase link random can not push, and should push
The purchase link of shown article on targeted advertisements board, and then accelerate the completion of transaction.
Specifically, related information can be and as follows obtain:
Obtain the filter information of destination mobile terminal；
Lookup is associated with filter information in the database, and information associated with the shown information of targeted advertisements board is made
For related information.
Wherein, filter information can be provided by destination mobile terminal, and specific filter information can be mobile terminal and do
Selection information out.
Such as before pushing related information to destination mobile terminal, a reference information can be first pushed, is taken in reference information
With information whole on targeted advertisements board, user operates destination mobile terminal and selects a part in reference information as anti-
Feedforward information, and then feedback information is sent to local system using destination mobile terminal, local system is according to feedback information
The content of (filter information), to determine to which information destination mobile terminal pushes.As local system is sent out to destination mobile terminal
The information sent has a code (such as Item Title, coding) of tetra- information of A, B, C, D, user receive these codes it
Afterwards, select wherein interested A, C code as feedback information be sent to local system, last local system is by A, C code institute
Corresponding related information is sent to destination mobile terminal.
For another example, before local system sends related information to destination mobile terminal, destination mobile terminal can first be got
Attribute information (such as browsed using age of destination mobile terminal user, hobby, educational background information, destination mobile terminal wide
Content, time of browse advertisements of announcement etc.).It, can after the attribute information that local system recognizes destination mobile terminal in advance
It is pushed with filtering out the more interested content of destination mobile terminal according to these attribute informations, as destination mobile terminal exists
In historical viewings record, the highest advertisement of pageview is household supplies advertisement, then, can be preferred when being pushed
Push the advertisement (on condition that information in terms of carrying household supplies on targeted advertisements board) of household supplies.
The mode for determining related information, in addition to above-mentioned this also following this, it is, related information is by as follows
What step obtained:
The target zone threshold value where reference distance is inquired in the correspondence table obtained in advance, and by target zone threshold value institute
Corresponding information corresponds to as related information and stores multiple range thresholds, each range threshold and a related information in table
It is corresponding.
Search the mode of specified associations information above by way of establishing corresponding table it is stated that but need into
One step illustrates that corresponding table can set up major key (major key is such as established as distance range), can be generated by hash algorithm
Corresponding Hash table accelerates the retrieval rate of related information by being retrieved to Hash table.
Filter information, which can also be, as follows to be obtained:
The code of the shown storewide of targeted advertisements board is sent to destination mobile terminal；
The filter information that destination mobile terminal issues is obtained, filter information includes generation of the destination mobile terminal from storewide
The object code chosen in code.
Namely filter information is that destination mobile terminal chooses interested content.
Specifically, filter information may include:
The attribute information and reference distance of destination mobile terminal user meets temporal information when preset required distance.
When filter information is the attribute information of destination mobile terminal user, as filter information have user age,
Gender, educational background can then inquire data statistic and (be primarily referred to as type and corresponding ratio that dating crowd browses news, master
If specified sex population browses the type and corresponding ratio of news, mainly specified academic crowd browses the type of news and right
Answer ratio), these three types and corresponding ratio is being determined and then is determining related information, such as user 17 years old, male
Property, senior middle school educational background, then data statistic can be inquired according to these three conditions, table look-up and meanwhile meet 17 years old, male, senior middle school
The News genre that is most interested in of crowd of educational background has football, astronomical discovery, travelling, then when on targeted advertisements board there are football,
When basketball, desk, music, football advertisement can be preferably pushed, secondly pushing basketball advertisement, (football and basketball belong to same big
Class, i.e. sport category).
Similar, it (is referred specifically to when filter information is temporal information when reference distance meets preset required distance
Be moment value), that is, when the reference distance got reaches requirement, requirement can be reached according to reference distance
Moment determines push content.It is 8 points of morning at the time of reaching requirement such as reference distance, belongs to breakfast hour, then can pushes
It is more related to diet, information especially relevant to breakfast；It is the morning 11:30 at the time of for another example reference distance reaches requirement
When, then it can push stock market's closing quotation information.
It should be noted that the attribute information and temporal information of user can be with compound actions, a that is, more again weight
Constraint.When such as morning 11:30, the compound preset required distance of reference distance, and the information shown on targeted advertisements board has
Stock, food and drink, sport are inquired according to attribute informations such as the ages of user, and most concerned user should be stock, trip
Trip, culture, then should be pushed to destination mobile terminal for stock information at this time.
In order to further increase push accuracy, the information push side for outdoor large billboard provided herein
Method, further includes:
At predetermined intervals, multiple first location informations of destination mobile terminal are obtained；
According to the time of each first location information and acquisition first location information, the traveling side of destination mobile terminal is calculated
To；
The related information of shown information includes: on destination mobile terminal push targeted advertisements board
If reference distance meets preset required distance, and targeted advertisements memorial tablet is in the direction of travel of destination mobile terminal,
The related information of shown information on targeted advertisements board is then pushed to destination mobile terminal.
It should be noted that obtaining the location information of destination mobile terminal at predetermined intervals, target is just
Be the direction of travel of determining destination mobile terminal, so judge targeted advertisements board whether on this direction of travel, if,
Illustrate that destination mobile terminal is towards the movement of targeted advertisements board, at this point, then illustrating destination mobile terminal to targeted advertisements board
Higher (the mode that user can observe by the naked eye, to primarily determine information that targeted advertisements board is shown of interest level
It is whether useful to user itself, if so, just will continue to it is close to targeted advertisements board, with apparent and comprehensively observe mesh
Billboard is marked, therefore when direction of travel can determine, it can be said that interested journey of the bright user to targeted advertisements board
Spend higher), it is at this time accurate to the push that destination mobile terminal is associated information therefore.
Similar, the interest level of user can be judged except through direction of travel, can also pass through speed of advancing
Degree, to judge, that is, the information-pushing method for outdoor large billboard provided herein, further includes:
At predetermined intervals, multiple first location informations of destination mobile terminal are obtained；
According to the time of each first location information and acquisition first location information, the traveling speed of destination mobile terminal is calculated
Degree；
The related information of shown information includes: on destination mobile terminal push targeted advertisements board
If reference distance meets preset required distance, and travel speed is less than preset threshold speed, then moves to target
The related information of shown information on dynamic terminal push targeted advertisements board.
In the following, the information for outdoor large billboard to illustrate provided herein pushes away with a specific example
The realization process of delivery method:
1, local system at every predetermined time, obtains the first location information of destination mobile terminal and obtains targeted advertisements
The second location information of board (second location information can be pre-stored)；
2, when getting first location information and second location information every time, calculate reference distance, reference distance
For the linear distance in place represented by first location information and second location information；
3, judge whether reference distance is less than preset distance threshold；
4, if it is, obtaining the attribute information of destination mobile terminal；
5, according to the attribute information of destination mobile terminal, inquired in inquiry data statistic, corresponding to the attribute information
The highest types of adverstising of pageview, i.e. targeted species；
6, search targeted advertisements board on, ad content identical with targeted species, and using the ad content found as
Related information；
7, related information is sent to destination mobile terminal.
The embodiment of the present application also provides the information push-delivery apparatus for being directed to outdoor large billboard, as shown in figure 3, including such as
Flowering structure:
Module 301 is obtained, for obtaining the first location information of destination mobile terminal and the second position of targeted advertisements board
Information；
Computing module 302, for calculating destination mobile terminal and target according to first location information and second location information
Reference distance between billboard；
Pushing module 303 pushes target to destination mobile terminal if meeting preset required distance for reference distance
The related information of shown information on billboard.
Preferably, pushing module 303 includes:
Push unit, the purchase link for the shown article on destination mobile terminal push targeted advertisements board.
It should be noted that the technical effect of device provided by the embodiment of the present invention, realization principle and generation is with before
It is identical to state embodiment of the method, to briefly describe, Installation practice part does not refer to place, can refer to phase in preceding method embodiment
Answer content.
In all examples being illustrated and described herein, any occurrence should be construed as merely illustratively, without
It is as limitation, therefore, other examples of exemplary embodiment can have different values.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (6)
1. being directed to the information-pushing method of outdoor large billboard characterized by comprising
Obtain the first location information of destination mobile terminal and the second location information of targeted advertisements board；
According to the first location information and the second location information, the destination mobile terminal and the targeted advertisements are calculated
Reference distance between board, if not having barrier between targeted advertisements board and destination mobile terminal, reference distance is target shifting
Linear distance between dynamic terminal and targeted advertisements board is joined if having barrier between targeted advertisements board and destination mobile terminal
Examining distance is that destination mobile terminal obstacle beyond the region of objective existence encloses, and moves to the length of the formed route of targeted advertisements board；
If the reference distance meets preset required distance, pushed on the targeted advertisements board to the destination mobile terminal
The related information of shown information；
The related information obtains as follows:
Obtain the filter information of the destination mobile terminal；
Lookup is associated with the filter information in the database, and letter associated with the shown information of targeted advertisements board
Breath is used as related information；
The filter information obtains as follows:
The code of the shown storewide of targeted advertisements board is sent to the destination mobile terminal；
Obtain the filter information that the destination mobile terminal issues, the filter information include the destination mobile terminal from
The object code chosen in the code of storewide.
2. the information-pushing method according to claim 1 for outdoor large billboard, which is characterized in that described to institute
It states destination mobile terminal and pushes the related information of shown information on the targeted advertisements board and include:
The purchase link of shown article on the targeted advertisements board is pushed to the destination mobile terminal.
3. the information-pushing method according to claim 1 for outdoor large billboard, which is characterized in that further include:
At predetermined intervals, multiple first location informations of the destination mobile terminal are obtained；
According to the time of each first location information and the acquisition first location information, the row of the destination mobile terminal is calculated
Into direction；
The related information for pushing shown information on the targeted advertisements board to the destination mobile terminal includes:
If the reference distance meets preset required distance, and the targeted advertisements memorial tablet is in the row of the destination mobile terminal
Into direction, then the related information of shown information on the targeted advertisements board is pushed to the destination mobile terminal.
4. the information-pushing method according to claim 1 for outdoor large billboard, which is characterized in that further include:
At predetermined intervals, multiple first location informations of the destination mobile terminal are obtained；
According to the time of each first location information and the acquisition first location information, the row of the destination mobile terminal is calculated
Into speed；
The related information for pushing shown information on the targeted advertisements board to the destination mobile terminal includes:
If the reference distance meets preset required distance, and the travel speed is less than preset threshold speed, then to institute
State the related information that destination mobile terminal pushes shown information on the targeted advertisements board.
5. being directed to the information push-delivery apparatus of outdoor large billboard characterized by comprising
Module is obtained, for obtaining the first location information of destination mobile terminal and the second location information of targeted advertisements board；
Computing module, for calculating the destination mobile terminal according to the first location information and the second location information
Reference distance between the targeted advertisements board is joined if not having barrier between targeted advertisements board and destination mobile terminal
Linear distance of the distance between destination mobile terminal and targeted advertisements board is examined, if between targeted advertisements board and destination mobile terminal
There is barrier, then reference distance is that destination mobile terminal obstacle beyond the region of objective existence encloses, and moves to the length of the formed route of targeted advertisements board
Degree；
Pushing module pushes institute to the destination mobile terminal if meeting preset required distance for the reference distance
State the related information of shown information on targeted advertisements board；
Relating module, for obtaining the filter information of the destination mobile terminal；It searches and the filter information in the database
It is associated, and information associated with the shown information of targeted advertisements board is as related information；
Screening module, for sending the code of the shown storewide of targeted advertisements board to the destination mobile terminal；It obtains
The filter information for taking the destination mobile terminal to issue, the filter information include the destination mobile terminal from whole objects
The object code chosen in the code of product.
6. the information push-delivery apparatus according to claim 5 for outdoor large billboard, which is characterized in that the push
Module includes:
Push unit, the purchase for pushing shown article on the targeted advertisements board to the destination mobile terminal link.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
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| CN105427141A (en) * | 2016-01-15 | 2016-03-23 | 福州易户外网络科技有限公司 | Outdoor advertisement media management monitoring system |
| CN106997544B (en) * | 2016-01-25 | 2020-11-06 | 秒针信息技术有限公司 | Method and device for monitoring outdoor advertisement |
| CN105898697B (en) * | 2016-04-12 | 2019-04-02 | 成都嘉泽兴业科技有限责任公司 | Distributed broadcast notification information more new system |
| CN106559318A (en) * | 2016-11-01 | 2017-04-05 | 唐爽 | Information popularization system under concurrent line on a kind of line |
| CN106779940B (en) * | 2016-12-13 | 2020-10-27 | 中国联合网络通信集团有限公司 | Method and device for confirming display commodity |
| US10692107B2 (en) * | 2017-02-27 | 2020-06-23 | Verizon Media Inc. | Methods and systems for determining exposure to fixed-location dynamic displays |
| CN108874835A (en) * | 2017-05-16 | 2018-11-23 | 北京嘀嘀无限科技发展有限公司 | Information-pushing method and device |
| CN109214839B (en) * | 2017-06-30 | 2022-02-11 | 艾尔塔科技股份有限公司 | Advertisement audience dynamic detection circuit and outdoor advertisement audience number detection method |
| CN107578266A (en) * | 2017-07-31 | 2018-01-12 | 上海与德科技有限公司 | A kind of control method of billboard |
| CN107368908A (en) * | 2017-07-31 | 2017-11-21 | 上海与德科技有限公司 | A kind of control method of billboard |
| CN107682461B (en) * | 2017-11-22 | 2020-12-11 | 嘉善赵氏服装辅料有限公司 | Information push system and method |
| CN108182613A (en) * | 2018-03-21 | 2018-06-19 | 北京望远传媒有限公司 | It is collected based on MAC Address and orients method for pushing with the intelligent advertisement positioned |
| CN108446936B (en) * | 2018-03-30 | 2021-07-30 | 郭丹 | Large and small screen interactive advertisement method and system based on LBS and DSP |
| CN110390538B (en) * | 2018-04-16 | 2024-04-09 | 腾讯科技（深圳）有限公司 | Advertisement putting method and device |
| CN108805647A (en) * | 2018-04-18 | 2018-11-13 | 杭州量聚网络科技有限公司 | A kind of online extension system of commodity |
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| CN110661825B (en) * | 2018-06-28 | 2022-07-15 | 阿里巴巴集团控股有限公司 | Method and device for pushing messages |
| CN109145226A (en) * | 2018-08-17 | 2019-01-04 | 百度在线网络技术（北京）有限公司 | Content delivery method and device |
| CN111695009B (en) * | 2019-03-11 | 2023-06-30 | 浙江莲荷科技有限公司 | Information display method and device |
| CN110580640A (en) * | 2019-09-05 | 2019-12-17 | 大有智能科技(嘉兴)有限公司 | Information pushing and receiving method, terminal, data processing server and system |
| JP7465202B2 (en) * | 2020-12-09 | 2024-04-10 | 本田技研工業株式会社 | Display System |
| CN112653755B (en) * | 2020-12-18 | 2022-10-18 | 阿波罗智联(北京)科技有限公司 | Information pushing method and device for vehicle, client, server and medium |
| CN116823355A (en) * | 2023-06-13 | 2023-09-29 | 广东健怡投资有限公司 | Advertisement pushing method, device, equipment and storage medium |
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