CN106997544B - Method and device for monitoring outdoor advertisement - Google Patents
Method and device for monitoring outdoor advertisement Download PDFInfo
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- CN106997544B CN106997544B CN201610051203.2A CN201610051203A CN106997544B CN 106997544 B CN106997544 B CN 106997544B CN 201610051203 A CN201610051203 A CN 201610051203A CN 106997544 B CN106997544 B CN 106997544B
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Abstract
Disclosed herein are a method and apparatus for monitoring outdoor advertising, the method comprising: determining the visual range of the outdoor billboard; acquiring information of the mobile terminal appearing in the determined visible range at intervals of preset duration; determining the track information of the mobile terminal according to the obtained information of the mobile terminal; and when the determined track information of the mobile terminal meets the preset condition, marking the mobile terminal as a user for browsing the outdoor billboard. According to the embodiment of the application, the audience number of the outdoor advertisement can be objectively counted, so that the accuracy of the audience result is improved.
Description
Technical Field
The present invention relates to mobile communication technologies, and in particular, to a method and an apparatus for monitoring outdoor advertisements.
Background
At present, the outdoor advertising market in China is always in a state of high-speed growth. In the first three seasons of 2015, the traditional advertising market in China (including television, radio, newspaper, magazine and traditional outdoor) has slowed down by 7.3%, while outdoor advertising remains robust and keeps 0.6% increase. Although the outdoor advertisement is only increased by 0.6%, the outdoor advertisement is still an incremental market which is not completely developed in consideration of the extension of transportation facilities such as airports and subways and measures such as outdoor advertisement special planning carried out by pilot points.
Nowadays, the impression of people on outdoor advertisement is not only kept in independent and rigid propaganda modes such as building banners and station advertisements, and unique and novel advertisement carriages in subway televisions, various video advertisements in elevators and more creative outdoor advertisements begin to be integrated into daily life. The novel outdoor advertisement under the mode of creativity, multiple screens and the Internet influences and changes crowds in a larger range, and the information coverage area is enlarged, so that the influence of the outdoor advertisement is multiplied.
As the potential for outdoor advertising has been increasingly explored, the purchasing needs of advertisers have also changed. In the past, the outdoor advertisement can only be put in an ambiguous way according to hot business circles, railway stations, bus stations and landmark buildings. The number of audiences after outdoor advertisement is put in can't accurate definite to if want to confirm that accurate audience number just need invest more cost, for example utilize street investigation's mode, based on the monitoring of base station data, based on wifi data's monitoring and based on face identification's monitoring, these modes all need invest more cost and realize, and because the defect that monitoring mode self exists sometimes, also can't solve the problem of accurate definite audience result.
Disclosure of Invention
The application provides a method and a device for monitoring outdoor advertisements, which can be used for objectively counting the number of audiences of the outdoor advertisements, so that the accuracy of audience results is improved.
To achieve the object of the present application, the present application provides a method for monitoring outdoor advertisements, comprising:
determining the visual range of the outdoor billboard;
acquiring information of the mobile terminal appearing in the determined visible range at intervals of preset duration;
determining the track information of the mobile terminal according to the obtained information of the mobile terminal;
and when the determined track information of the mobile terminal meets the preset condition, marking the mobile terminal as a user for browsing the outdoor billboard.
Optionally, the information of the mobile terminal includes: MAC address and longitude and latitude value of current time.
Optionally, the determining the trajectory information of the mobile terminal according to the obtained information of the mobile terminal includes:
determining the minimum distance between the mobile terminal and the advertising board according to the obtained longitude and latitude values at all the moments and calculating the instantaneous speed of the moment corresponding to the minimum distance;
determining the initial speed of the mobile terminal entering the visual range and the terminal speed of the mobile terminal leaving the visual range according to the obtained longitude and latitude values at all the moments;
determining an initial velocity decrease rate from the calculated instantaneous velocity and the initial velocity and a terminal velocity decrease rate from the calculated instantaneous velocity and the terminal velocity;
and determining a visible radius ratio according to the determined minimum distance and a preset visible distance threshold.
Optionally, the preset condition includes: an initial velocity drop rate threshold, a terminal velocity drop rate threshold, and a visible radius ratio threshold.
Optionally, the method further comprises: judging whether the determined track information of the mobile terminal meets a preset condition or not; the method specifically comprises the following steps: judging whether the determined initial speed reduction rate is greater than the initial speed reduction rate threshold value or not; judging whether the determined terminal speed reduction rate is greater than the terminal speed reduction rate threshold value or not; judging whether the determined visible radius ratio is larger than the visible radius ratio threshold value or not;
when the determined initial speed reduction rate is greater than the initial speed reduction rate threshold, the determined terminal speed reduction rate is greater than the terminal speed reduction rate threshold, and the determined visible radius ratio is greater than the visible radius ratio threshold, determining that the track information of the mobile terminal meets the preset condition;
and when the determined initial speed reduction rate is less than or equal to the initial speed reduction rate threshold, or the determined terminal speed reduction rate is less than or equal to the terminal speed reduction rate threshold, or the determined visible radius ratio is less than or equal to the visible radius ratio threshold, determining that the track information of the mobile terminal does not meet the preset condition.
Optionally, the method further comprises: and counting the total number of the mobile terminals browsing the outdoor advertising board in a preset time period to be used as the browsed amount of the outdoor advertising board.
The application also provides a device for monitoring outdoor advertisements, which comprises: the device comprises an acquisition module, a collection module, a determination module and a marking module; wherein the content of the first and second substances,
the acquisition module is used for determining the visible range of the outdoor billboard;
the collection module is used for acquiring the information of the mobile terminal appearing in the determined visible range at intervals of preset duration;
the determining module is used for determining the track information of the mobile terminal according to the obtained information of the mobile terminal; when the determined track information of the mobile terminal meets a preset condition, sending a marking notification to a marking module;
and the marking module is used for receiving the marking notice and marking the mobile terminal as a user browsing the outdoor billboard.
Optionally, the information of the mobile terminal includes: MAC address and longitude and latitude value of current time.
Optionally, the determining module is specifically configured to:
determining the minimum distance between the mobile terminal and the advertising board according to the obtained longitude and latitude values at all the moments and calculating the instantaneous speed of the moment corresponding to the minimum distance;
determining the initial speed of the mobile terminal entering the visual range and the terminal speed of the mobile terminal leaving the visual range according to the obtained longitude and latitude values at all the moments;
determining an initial velocity decrease rate from the calculated instantaneous velocity and the initial velocity and a terminal velocity decrease rate from the calculated instantaneous velocity and the terminal velocity;
and determining a visible radius ratio according to the determined minimum distance and a preset visible distance threshold.
Optionally, the preset condition includes: an initial velocity drop rate threshold, a terminal velocity drop rate threshold, and a visible radius ratio threshold.
Optionally, the determining module is further configured to determine whether the determined trajectory information of the mobile terminal meets a preset condition; the method specifically comprises the following steps: judging whether the determined initial speed reduction rate is greater than the initial speed reduction rate threshold value or not; judging whether the determined terminal speed reduction rate is greater than the terminal speed reduction rate threshold value or not; judging whether the determined visible radius ratio is larger than the visible radius ratio threshold value or not;
when the determined initial speed reduction rate is greater than the initial speed reduction rate threshold, the determined terminal speed reduction rate is greater than the terminal speed reduction rate threshold, and the determined visible radius ratio is greater than the visible radius ratio threshold, determining that the track information of the mobile terminal meets the preset condition;
and when the determined initial speed reduction rate is less than or equal to the initial speed reduction rate threshold, or the determined terminal speed reduction rate is less than or equal to the terminal speed reduction rate threshold, or the determined visible radius ratio is less than or equal to the visible radius ratio threshold, determining that the track information of the mobile terminal does not meet the preset condition.
Optionally, the apparatus further comprises a statistics module configured to: and counting the total number of the mobile terminals browsing the outdoor advertising board in a preset time period to be used as the browsed amount of the outdoor advertising board.
The embodiment of the application comprises the following steps: determining the visual range of the outdoor billboard; acquiring information of the mobile terminal appearing in the determined visible range at intervals of preset duration; determining the track information of the mobile terminal according to the obtained information of the mobile terminal; and when the determined track information of the mobile terminal meets the preset condition, marking the mobile terminal as a user for browsing the outdoor billboard. According to the embodiment of the application, the audience number of the outdoor advertisement can be objectively counted, so that the accuracy of the audience result is improved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
FIG. 1 is a flow chart of a method of monitoring outdoor advertising according to the present invention;
FIG. 2 is a schematic view of the visual scope of the present invention;
FIG. 3 is a first schematic diagram of a track of a mobile terminal according to the present invention;
FIG. 4 is a second schematic diagram of a track of the mobile terminal according to the present invention;
FIG. 5 is a third schematic diagram of a track of the mobile terminal according to the present invention;
fig. 6 is a schematic structural diagram of the device for monitoring outdoor advertisements according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, embodiments of the present invention will be described in detail below with reference to the accompanying drawings. It should be noted that the embodiments and features of the embodiments in the present application may be arbitrarily combined with each other without conflict.
Fig. 1 is a flowchart of a method for monitoring outdoor advertisements according to the present invention, as shown in fig. 1, including:
step 101: the visible range of the outdoor billboard is determined. The method specifically comprises the following steps:
acquiring a preset visible distance threshold of an outdoor billboard;
determining a circle by taking the outdoor billboard as a circle center and a preset visible distance threshold as a radius;
dividing the determined circle into two semicircular parts by taking the exposure surface of the outdoor billboard as the diameter;
the semicircle part where the exposure surface of the outdoor billboard is located is used as the visible range of the outdoor billboard.
The preset visible distance threshold value can be obtained by sampling inquiry.
For example, as shown in fig. 2, a sample is selected around an outdoor billboard for investigation and visit, at this time, an angle α is formed between the outdoor billboard and a road (or street), N points (N is a positive integer, depending on the size of the billboard) are selected every 1/m of the angle α (m is a positive integer, e.g. 6), the points are equidistant (usually 10 meters), and 75 samples are selected for each point to participate in the investigation, where the samples are persons passing through the point, the investigation includes inquiring visibility of the content of the billboard by the group at the point, and the visibility is respectively set to be a threshold value of 100% (corresponding to very clear), 90% (corresponding to relatively clear), 80% (corresponding to generally clear), 60% (corresponding to unclear) and 50 (corresponding to very unclear); and collecting the investigation results of all samples in each point, and extracting sample data with the visibility of more than 80% in each investigation point. Comparing the number of samples with the visibility of more than 80% in each collection point, selecting the investigation point with the maximum number of samples (samples with the visibility of more than 80%), measuring the linear distance between the point and the billboard, and recording the linear distance as a visible distance threshold value r.
Step 102: and acquiring the information of the mobile terminal appearing in the determined visual range at preset time intervals.
Wherein, the information of the mobile terminal comprises: MAC address and longitude and latitude value of current time.
The preset duration can be set by the user according to the self requirement, for example, the preset duration can be set to 1 second.
Further, the method also comprises the following steps: and installing Access Point (AP) probes at preset intervals around the outdoor advertising board in a honeycomb hexagonal mode, and recording the longitude and latitude values of all the installed AP probes and the longitude and latitude values of the outdoor advertising board.
Step 102 specifically includes: each AP probe collects first information of the mobile terminal entering the coverage area of each AP at intervals of preset duration; wherein the first information of the mobile terminal comprises: MAC address, time for connecting each preset AP probe and signal strength value (RSSI) of connection at the current moment;
determining a first current moment longitude and latitude value of the mobile terminal according to the RSSI connected at the current moment;
screening out longitude and latitude values which are located in a visual range of the outdoor advertising board in the longitude and latitude values of the mobile terminal at the first current moment;
and taking the screened longitude and latitude values of the mobile terminal, the corresponding time and the MAC address of the mobile terminal as the information of the mobile terminal.
The AP probe may be a wireless signal transceiver.
It should be noted that how to determine the latitude and longitude value of the first current time of the mobile terminal according to the RSSI connected at the current time belongs to the conventional technical means known to those skilled in the art, and for example, in the prior application with the application number CN201210550333.2 and the name of the invention being "a positioning method based on RSSI values of WiFi signals", a method for obtaining coordinates of a positioning point according to the RSSI is described in detail, and is not described herein again, and is not used to limit the present invention.
Step 103: and determining the track information of the mobile terminal according to the obtained information of the mobile terminal.
Step 103 specifically comprises:
determining the minimum distance between the mobile terminal and the advertising board according to the obtained longitude and latitude values at all the moments and calculating the instantaneous speed of the moment corresponding to the minimum distance;
determining the initial speed of the mobile terminal entering the visual range and the terminal speed of the mobile terminal leaving the visual range according to the obtained longitude and latitude values at all the moments;
determining an initial velocity decrease rate according to the calculated instantaneous velocity and initial velocity and determining a terminal velocity decrease rate according to the calculated instantaneous velocity and terminal velocity;
and determining the visible radius ratio according to the determined minimum distance and a preset visible distance threshold.
As shown in fig. 3, point 0 is a position corresponding to an initial time before the mobile terminal enters the visible range of the outdoor billboard, point 1 is a position corresponding to a first time when the mobile terminal enters the visible range of the outdoor billboard, point 2 is a position corresponding to a second time when the mobile terminal enters the visible range of the outdoor billboard, point 3 is a position corresponding to a third time when the mobile terminal enters the visible range of the outdoor billboard, point 4 is a position corresponding to a fourth time when the mobile terminal enters the visible range of the outdoor billboard, point 5 is a position corresponding to a fifth time when the mobile terminal enters the visible range of the outdoor billboard, and point 6 is a position corresponding to a final time after the mobile terminal leaves the visible range of the outdoor billboard. v. of0The velocity at which the mobile terminal moves from point 0 to point 1, i.e. the initial velocity at which the mobile terminal enters the visible range, v1For the velocity, v, of the mobile terminal moving from point 1 to point 22The speed at which the mobile terminal moves from point 2 to point 3,v3for the velocity, v, of the mobile terminal moving from point 3 to point 44For the velocity, v, of the mobile terminal moving from point 4 to point 55The velocity at which the mobile terminal moves from point 5 to point 6, i.e. the end velocity at which the mobile terminal leaves the visual range. The distance between each point and the outdoor advertising board can be calculated through the longitude and latitude values of each point and the outdoor advertising board, and the distance between the point 2 in the range from the point 1 to the point 5 and the outdoor advertising board is assumed to be the closest and is recorded as sminAt this time, the instantaneous velocity at point 2 can be calculated by equation (1) and is denoted as vins(ii) a The initial rate of speed decrease, denoted v, can be calculated by equation (2)r1And, the rate of tip speed decrease, denoted v, can be calculated by equation (3)r2(ii) a The visible radius ratio, denoted as s, can be calculated by equation (5)per。
Step 104: and when the determined track information of the mobile terminal meets the preset condition, marking the mobile terminal as a user for browsing the outdoor billboard.
Wherein the preset conditions include: an initial velocity drop rate threshold, a terminal velocity drop rate threshold, and a visible radius ratio threshold.
Wherein the initial velocity drop rate threshold, the terminal velocity drop rate threshold, and the visible radius ratio threshold are all percentages less than 1 and greater than 0. For example, the initial velocity drop rate threshold is 20%, the terminal velocity drop rate threshold is 20%, and the visible radius ratio threshold is 30%; alternatively, the initial velocity drop rate threshold is 25%, the terminal velocity drop rate threshold is 20%, and the visible radius ratio threshold is 40%.
Further, after step 103, before marking the mobile terminal as a user browsing the outdoor billboard, the method further comprises: judging whether the determined track information of the mobile terminal meets a preset condition or not; the method specifically comprises the following steps: judging whether the determined initial speed reduction rate is greater than an initial speed reduction rate threshold value or not; judging whether the determined terminal speed reduction rate is greater than a terminal speed reduction rate threshold value or not; judging whether the determined visible radius ratio is larger than a visible radius ratio threshold value or not;
when the determined initial speed reduction rate is greater than the initial speed reduction rate threshold, the determined terminal speed reduction rate is greater than the terminal speed reduction rate threshold, and the determined visible radius ratio is greater than the visible radius ratio threshold, determining that the track information of the mobile terminal meets a preset condition;
and when the determined initial speed reduction rate is less than or equal to an initial speed reduction rate threshold, or the determined terminal speed reduction rate is less than or equal to a terminal speed reduction rate threshold, or the determined visible radius ratio is less than or equal to a visible radius ratio threshold, determining that the track information of the mobile terminal does not meet the preset condition.
Further, the method also includes, after: and counting the total number of the mobile terminals browsing the outdoor advertising board in a preset time period to be used as the browsed amount of the outdoor advertising board. The preset time period may be one day or one week.
In the embodiment of the invention, the track information of the mobile terminal is determined according to the obtained information of the mobile terminal, and when the determined track information of the mobile terminal meets the preset condition, the mobile terminal is marked as the user for browsing the outdoor advertising board, so that the purpose of counting the number of audiences of the outdoor advertisement is realized more objectively, and the accuracy of the audience result is improved.
In the present embodiment, the initial speed decreasing rate threshold is 20%, the end speed decreasing rate threshold is 20%, and the visible radius ratio threshold is 30%.
The method comprises the following steps: and (5) researching and sampling to obtain a visual distance threshold value and a visual range of the outdoor billboard.
Suppose there is a bus kiosk billboard on a street with a latitude and longitude of 116, 40. The billboard is parallel to the road and the billboard faces north. In order to obtain the visible range of the billboard, a research staff divides a sector area with the radius of 50 meters in a semicircle in the direction of the billboard at intervals of 30 degrees, then uniformly selects 4 points in each area, and selects 75 passing people as samples at intervals of points for research. According to investigation results, the number of the outdoor billboard with the visibility of more than 80% in all 1800 samples is 1423, wherein more than 93% of people in one point have the visibility of more than 80% to the content of the billboard, and the straight distance between the point and the billboard is 20 meters, namely the threshold value of the visible distance of the outdoor billboard is 20 meters. A semicircle is defined by taking the billboard as the center of a circle and taking 20 meters as the radius, and the semicircle is the visible range of the outdoor billboard.
Step two: and installing AP probes around the outdoor advertising board and recording the longitude and latitude values of all the installed AP probes and the longitude and latitude values of the outdoor advertising board.
For example, AP probes are uniformly installed every five meters around the billboard in the form of a honeycomb hexagon to acquire mobile terminal information covered on the periphery. And uploading the acquired mac address of the mobile terminal, the time for connecting the terminal with the AP probe, the signal strength value (RSSI) of the AP to the terminal and the number of the AP to a server in a log mode.
Step three: and acquiring the information of the mobile terminal appearing in the determined visual range at preset time intervals.
Wherein, the information of the mobile terminal comprises: MAC address and longitude and latitude value of current time.
The preset duration can be set by a user according to the self requirement, for example, the preset duration can be set to 1 second.
Further, the method also comprises the following steps: uploading the obtained information of the mobile terminal appearing in the visual range to a server in a log mode;
grouping all the logs according to MAC addresses;
the logs of the same MAC address are divided into the same group and are sorted according to the collection time;
obtaining longitude and latitude values of the mobile terminal at different moments according to the RSSI;
and recording the longitude and latitude as a positioning point.
Wherein, all positioning points sequenced by time of the same MAC address represent the track of the mobile terminal corresponding to the MAC address.
For example, the trajectory of the mobile terminal 1 is as follows:
12:e3:d6:a5:89:4c,20151210123001,115.9999684,40.000191
12:e3:d6:a5:89:4c,20151210123006,115.9999752,40.000129
12:e3:d6:a5:89:4c,20151210123012,115.9999862,40.000072
12:e3:d6:a5:89:4c,20151210123018,116,40.00004
12:e3:d6:a5:89:4c,20151210123025,116.0000153,40.000079
12:e3:d6:a5:89:4c,20151210123030,116.0000248,40.000129
12:e3:d6:a5:89:4c,20151210123035,116.0000316,40.000186
wherein the first column is the MAC address of the mobile terminal, the second column is the collection time, the third column is the longitude value, and the fourth column is the dimension value.
Step four: and determining the track information of the mobile terminal according to the obtained information of the mobile terminal.
It can be known that the track of the mobile terminal 1 is as shown in fig. 4, and the longitude and latitude values from pa0 to pa6 and the longitude and latitude values of the outdoor billboard show that the distances from pa 0-pa 6 to the outdoor billboard are in turn: 21.4082915m, 14.4990256m, 8.091812293m, 4.447800023m, 8.880896984m, 14.4990256m, 20.85684649 m.
After screening, pa1, pa2, pa3, pa4 and pa5 are within the visual range of the outdoor billboard, which is called effective anchor points.
Wherein, the speed between the effective positioning points v 1-1.067759031 m/s, v 2-0.624540299 m/s, v 3-0.646875423 m/s and v 4-1.123771606 m/s.
Calculating to know smin＝4.447800023m，vins＝0.635805944m/s，vr1＝40.45％，vr2＝43.42％，sper＝77.76％。
Due to, vr1＞20％、vr2> 20% and sper> 30%, the mobile terminal 1 is marked as a user browsing the outdoor billboard.
As another example, the trajectory of a mobile terminal 2 is as follows:
da:e3:d5:ae:56:ba,20151210153001,115.9997779,40.000068
da:e3:d5:ae:56:ba,20151210153006,115.9998377,40.000068
da:e3:d5:ae:56:ba,20151210153010,115.9998842,40.000068
da:e3:d5:ae:56:ba,20151210153015,115.9999407,40.000068
da:e3:d5:ae:56:ba,20151210153020,116,40.000068
da:e3:d5:ae:56:ba,20151210153025,116.0000579,40.000068
da:e3:d5:ae:56:ba,20151210153030,116.0001149,40.000068
da:e3:d5:ae:56:ba,20151210153035,116.0001753,40.000068
da:e3:d5:ae:56:ba,20151210153039,116.0002225,40.000068
the first column is the MAC address of the mobile terminal 2, the second column is the collection time, the third column is the longitude value, and the fourth column is the dimension value.
The track of the mobile terminal 2 is shown in fig. 5, and the distances from pb 0-pb 8 to the outdoor billboard are known from the longitude and latitude values of pb 0-pb 8 and the longitude and latitude values of the outdoor billboard: 20.37110152m, 15.7564096m, 12.43109542m, 9.094985629m, 7.561528226m, 9.028347514m, 12.36785833m, 16.73503293m, 20.40823154.
After screening, pb1, pb2, pb3, pb4, pb5, pb6 and pb7 are effective positioning points in the visible range of the billboard. The speed v 1-0.988878329 m/s, v 2-0.962552769 m/s, v 3-1.010426228 m/s, v 4-0.986597176 m/s, v 5-0.970757552 m/s, and v 6-1.028461505 m/s between the effective positioning points.
Calculating to know smin＝7.561528226m，vins＝0.998582783m/s，vr1＝-0.98％，vr2＝2.91％，sper＝62.19。
Due to, vr1＜20％、vr1< 20% and sper> 30%, the mobile terminal 2 is marked as a user who has not browsed the outdoor billboard.
Fig. 6 is a schematic structural diagram of the device for monitoring outdoor advertisements according to the present invention, as shown in fig. 6, including: the device comprises an acquisition module, a collection module, a determination module and a marking module. Wherein the content of the first and second substances,
and the acquisition module is used for determining the visible range of the outdoor billboard.
And the collection module is used for acquiring the information of the mobile terminal appearing in the determined visual range at preset time intervals.
Wherein, the information of the mobile terminal comprises: MAC address and longitude and latitude value of current time.
The preset duration can be set by the user according to the self requirement, for example, the preset duration can be set to 1 second.
The collection module is specifically used for collecting first information of the mobile terminals entering the coverage range of each AP at intervals of preset duration; wherein the first information of the mobile terminal comprises: MAC address, time for connecting each preset AP probe and signal strength value (RSSI) of connection at the current moment;
determining a first current moment longitude and latitude value of the mobile terminal according to the RSSI connected at the current moment;
screening out longitude and latitude values which are located in a visual range of the outdoor advertising board in the longitude and latitude values of the mobile terminal at the first current moment;
and taking the screened longitude and latitude values of the mobile terminal, the corresponding time and the MAC address of the mobile terminal as the information of the mobile terminal.
And the determining module is used for determining the track information of the mobile terminal according to the obtained information of the mobile terminal. And when the determined track information of the mobile terminal meets the preset condition, sending a marking notification to a marking module.
The determining module is specifically configured to:
determining the minimum distance between the mobile terminal and the advertising board according to the obtained longitude and latitude values at all the moments and calculating the instantaneous speed of the moment corresponding to the minimum distance;
determining the initial speed of the mobile terminal entering the visual range and the terminal speed of the mobile terminal leaving the visual range according to the obtained longitude and latitude values at all the moments;
determining an initial velocity decrease rate according to the calculated instantaneous velocity and initial velocity and determining a terminal velocity decrease rate according to the calculated instantaneous velocity and terminal velocity;
and determining the visible radius ratio according to the determined minimum distance and a preset visible distance threshold.
Wherein the preset conditions include: an initial velocity drop rate threshold, a terminal velocity drop rate threshold, and a visible radius ratio threshold.
Further, the determining module is further configured to determine whether the determined trajectory information of the mobile terminal meets a preset condition; the method specifically comprises the following steps: judging whether the determined initial speed reduction rate is greater than an initial speed reduction rate threshold value or not; judging whether the determined terminal speed reduction rate is greater than a terminal speed reduction rate threshold value or not; judging whether the determined visible radius ratio is larger than a visible radius ratio threshold value or not;
when the determined initial speed reduction rate is greater than the initial speed reduction rate threshold, the determined terminal speed reduction rate is greater than the terminal speed reduction rate threshold, and the determined visible radius ratio is greater than the visible radius ratio threshold, determining that the track information of the mobile terminal meets a preset condition;
and when the determined initial speed reduction rate is less than or equal to an initial speed reduction rate threshold, or the determined terminal speed reduction rate is less than or equal to a terminal speed reduction rate threshold, or the determined visible radius ratio is less than or equal to a visible radius ratio threshold, determining that the track information of the mobile terminal does not meet the preset condition.
And the marking module is used for receiving the marking notice and marking the mobile terminal as a user browsing the outdoor billboard.
Further, the apparatus further comprises a statistics module configured to: and counting the total number of the mobile terminals browsing the outdoor advertising board in a preset time period to be used as the browsed amount of the outdoor advertising board.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present application.
The above description is only a preferred embodiment of the present application, and not intended to limit the scope of the present application, and all modifications of equivalent structures and equivalent processes, which are made by the contents of the specification and the drawings of the present application, or which are directly or indirectly applied to other related technical fields, are included in the scope of the present application.
Claims (8)
1. A method of monitoring outdoor advertising,
determining the visual range of the outdoor billboard;
acquiring information of the mobile terminal appearing in the determined visible range at intervals of preset duration;
determining the track information of the mobile terminal according to the obtained information of the mobile terminal;
wherein the information of the mobile terminal comprises: MAC address and current time longitude and latitude value;
the determining the track information of the mobile terminal according to the obtained information of the mobile terminal comprises:
determining the minimum distance between the mobile terminal and the advertising board according to the obtained longitude and latitude values at all the moments and calculating the instantaneous speed of the moment corresponding to the minimum distance;
determining the initial speed of the mobile terminal entering the visual range and the terminal speed of the mobile terminal leaving the visual range according to the obtained longitude and latitude values at all the moments;
determining an initial velocity decrease rate from the calculated instantaneous velocity and the initial velocity and a terminal velocity decrease rate from the calculated instantaneous velocity and the terminal velocity;
determining a visible radius ratio according to the determined minimum distance and a preset visible distance threshold;
and when the determined track information of the mobile terminal meets the preset condition, marking the mobile terminal as a user for browsing the outdoor billboard.
2. The method according to claim 1, wherein the preset condition comprises: an initial velocity drop rate threshold, a terminal velocity drop rate threshold, and a visible radius ratio threshold.
3. The method of claim 2, further comprising: judging whether the determined track information of the mobile terminal meets a preset condition or not; the method specifically comprises the following steps: judging whether the determined initial speed reduction rate is greater than the initial speed reduction rate threshold value or not; judging whether the determined terminal speed reduction rate is greater than the terminal speed reduction rate threshold value or not; judging whether the determined visible radius ratio is larger than the visible radius ratio threshold value or not;
when the determined initial speed reduction rate is greater than the initial speed reduction rate threshold, the determined terminal speed reduction rate is greater than the terminal speed reduction rate threshold, and the determined visible radius ratio is greater than the visible radius ratio threshold, determining that the track information of the mobile terminal meets the preset condition;
and when the determined initial speed reduction rate is less than or equal to the initial speed reduction rate threshold, or the determined terminal speed reduction rate is less than or equal to the terminal speed reduction rate threshold, or the determined visible radius ratio is less than or equal to the visible radius ratio threshold, determining that the track information of the mobile terminal does not meet the preset condition.
4. The method of claim 1, further comprising, after the method: and counting the total number of the mobile terminals browsing the outdoor advertising board in a preset time period to be used as the browsed amount of the outdoor advertising board.
5. An apparatus for monitoring outdoor advertising, comprising: the device comprises an acquisition module, a collection module, a determination module and a marking module; wherein the content of the first and second substances,
the acquisition module is used for determining the visible range of the outdoor billboard;
the collection module is used for acquiring the information of the mobile terminal appearing in the determined visible range at intervals of preset duration;
the determining module is used for determining the track information of the mobile terminal according to the obtained information of the mobile terminal; when the determined track information of the mobile terminal meets a preset condition, sending a marking notification to a marking module;
wherein the information of the mobile terminal comprises: MAC address and current time longitude and latitude value;
the determining module is specifically configured to:
determining the minimum distance between the mobile terminal and the advertising board according to the obtained longitude and latitude values at all the moments and calculating the instantaneous speed of the moment corresponding to the minimum distance;
determining the initial speed of the mobile terminal entering the visual range and the terminal speed of the mobile terminal leaving the visual range according to the obtained longitude and latitude values at all the moments;
determining an initial velocity decrease rate from the calculated instantaneous velocity and the initial velocity and a terminal velocity decrease rate from the calculated instantaneous velocity and the terminal velocity;
determining a visible radius ratio according to the determined minimum distance and a preset visible distance threshold;
and the marking module is used for receiving the marking notice and marking the mobile terminal as a user browsing the outdoor billboard.
6. The apparatus of claim 5, wherein the preset condition comprises: an initial velocity drop rate threshold, a terminal velocity drop rate threshold, and a visible radius ratio threshold.
7. The apparatus according to claim 6, wherein the determining module is further configured to determine whether the determined trajectory information of the mobile terminal meets a preset condition; the method specifically comprises the following steps: judging whether the determined initial speed reduction rate is greater than the initial speed reduction rate threshold value or not; judging whether the determined terminal speed reduction rate is greater than the terminal speed reduction rate threshold value or not; judging whether the determined visible radius ratio is larger than the visible radius ratio threshold value or not;
when the determined initial speed reduction rate is greater than the initial speed reduction rate threshold, the determined terminal speed reduction rate is greater than the terminal speed reduction rate threshold, and the determined visible radius ratio is greater than the visible radius ratio threshold, determining that the track information of the mobile terminal meets the preset condition;
and when the determined initial speed reduction rate is less than or equal to the initial speed reduction rate threshold, or the determined terminal speed reduction rate is less than or equal to the terminal speed reduction rate threshold, or the determined visible radius ratio is less than or equal to the visible radius ratio threshold, determining that the track information of the mobile terminal does not meet the preset condition.
8. The apparatus of claim 5, further comprising a statistics module to: and counting the total number of the mobile terminals browsing the outdoor advertising board in a preset time period to be used as the browsed amount of the outdoor advertising board.
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| CN108307233B (en) * | 2017-12-27 | 2020-10-20 | 北京酷云互动科技有限公司 | Audience statistical method, statistical system and intelligent audience terminal |
| CN109165969A (en) * | 2018-07-20 | 2019-01-08 | 精硕科技（北京）股份有限公司 | The monitoring method and device of outdoor advertising light exposure, storage medium, processor |
| CN110138892B (en) * | 2019-05-31 | 2021-12-07 | 秒针信息技术有限公司 | Method and device for determining equipment regional information |
| CN110324343B (en) * | 2019-07-05 | 2021-09-17 | 秒针信息技术有限公司 | Information monitoring and broadcasting method and device, electronic equipment and storage medium |
| CN110322294B (en) * | 2019-07-08 | 2022-05-17 | 秒针信息技术有限公司 | Method and device for determining audience number, electronic equipment and storage medium |
| CN110473017A (en) * | 2019-08-15 | 2019-11-19 | 恩亿科(北京)数据科技有限公司 | A kind of determination method of advertisement placement method, advertisement serving policy |
| CN113032605B (en) * | 2019-12-25 | 2023-08-18 | 中移(成都)信息通信科技有限公司 | Information display method, device, equipment and computer storage medium |
| CN113822690A (en) * | 2020-10-19 | 2021-12-21 | 北京沃东天骏信息技术有限公司 | Advertisement conversion amount determining method and device and related equipment |
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