CN109165969A - The monitoring method and device of outdoor advertising light exposure, storage medium, processor - Google Patents

The monitoring method and device of outdoor advertising light exposure, storage medium, processor Download PDF

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Publication number
CN109165969A
CN109165969A CN201810805703.XA CN201810805703A CN109165969A CN 109165969 A CN109165969 A CN 109165969A CN 201810805703 A CN201810805703 A CN 201810805703A CN 109165969 A CN109165969 A CN 109165969A
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target
mobile device
outdoor advertising
light exposure
place
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王飞
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Beijing Minglue Zhaohui Technology Co Ltd
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Jing Shuo Technology (beijing) Ltd By Share Ltd
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Priority to CN201810805703.XA priority Critical patent/CN109165969A/en
Publication of CN109165969A publication Critical patent/CN109165969A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0245Surveys
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0253During e-commerce, i.e. online transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location

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  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a kind of monitoring method of outdoor advertising light exposure and device, storage medium, processors.Wherein, the monitoring method of the outdoor advertising light exposure includes: to obtain the place-exchange information of multiple mobile devices, wherein place-exchange information is used to indicate at least one position of mobile device in the target time period;According to the quantity for the target mobile device that place-exchange acquisition of information occurred in the exposure range of target outdoor advertising in the target time period;The quantity of target mobile device is determined as to the light exposure of target outdoor advertising.The present invention solves the technical issues of can not accurately obtaining outdoor advertising light exposure in the prior art.

Description

The monitoring method and device of outdoor advertising light exposure, storage medium, processor
Technical field
The present invention relates to data processing fields, in particular to the monitoring method and dress of a kind of outdoor advertising light exposure It sets, storage medium, processor.
Background technique
Currently, for detect outdoor advertising light exposure there are mainly two types of: manual inspection and crowdsourcing.Wherein, manual inspection Be: daily arrange employee to specify billboard in the following, specified angle shot billboard photo, when taking a picture Hand takes the newspaper on the day of a location to confirm the accuracy of timeliness and position.After these photograph takings are completed, lead to System specified is crossed to upload in background data base.According to the broadcasting of the available billboard of these photos dynamic and sell dynamic State.And crowdsourcing is: the task point of billboard detection exposure is personal by network platform dispensing, these people arrive specified daily The photo that billboard is clapped below as specific angle shot advertisement, then will be after the photo upload of these billboards by system In platform database.According to the broadcasting of the available billboard of these photos dynamic and sell dynamic.
But the above method can not carry out the real-time monitoring of outdoor advertising, and the number of people that can not carry out duplicate removal calculates, and more have no way Carry out multiple contacts goes re-computation, monitors advertising results so can do nothing to help advertiser and does following advertising plan, in addition, The accuracy of the outdoor advertising light exposure detected is not high.
Aiming at the problem that can not accurately obtain outdoor advertising light exposure in the prior art, effective solution is not yet proposed at present Certainly scheme.
Summary of the invention
The embodiment of the invention provides a kind of monitoring method of outdoor advertising light exposure and device, storage medium, processor, At least to solve the technical issues of can not accurately obtaining outdoor advertising light exposure in the prior art.
According to an aspect of an embodiment of the present invention, a kind of monitoring method of outdoor advertising light exposure is provided, comprising: obtain Take the place-exchange information of multiple mobile devices, wherein place-exchange information is used to indicate mobile device in the target time period At least one position;Gone out in the exposure range of target outdoor advertising in the target time period according to place-exchange acquisition of information The quantity for the target mobile device now crossed;The quantity of target mobile device is determined as to the light exposure of target outdoor advertising.
Further, according to place-exchange acquisition of information in the target time period in the exposure range of target outdoor advertising The quantity of the target mobile device occurred includes: any one position at least one position in the target time period In the case where in the exposure range of target outdoor advertising, mobile device is determined as target mobile device;When accumulative target Between in section target mobile device quantity.
Further, according to place-exchange acquisition of information in the target time period in the exposure range of target outdoor advertising The quantity of the target mobile device occurred includes: to occur in the exposure range of target outdoor advertising in the target time period It crosses multiple target mobile device and carries out duplicate removal processing, obtain the quantity of target mobile device.
Further, the above method further include: in the exposure that the quantity of target mobile device is determined as to target outdoor advertising After light quantity, the light exposure of more multiple target outdoor advertisings;The exposure range of the most target outdoor advertising of light exposure is true It is set to target light exposure range.
Further, the above method further include: in the exposure that the quantity of target mobile device is determined as to target outdoor advertising After light quantity, the exposure of each target outdoor advertising is appeared in the target time period according to place-exchange acquisition of information mobile device Number in optical range.
Further, the above method further include: in the exposure that the quantity of target mobile device is determined as to target outdoor advertising After light quantity, detection mobile device electric business platform account to the Transaction Information of the corresponding end article of target outdoor advertising, Wherein, Transaction Information is used to indicate the exposure effect of target outdoor advertising.
According to another aspect of an embodiment of the present invention, a kind of monitoring device of outdoor advertising light exposure is additionally provided, comprising: First acquisition unit, for obtaining the place-exchange information of multiple mobile devices, wherein place-exchange information is used to indicate movement At least one position of equipment in the target time period;Second acquisition unit is used for according to place-exchange acquisition of information in target The quantity of the target mobile device occurred in the exposure range of target outdoor advertising in period;First determination unit is used In the light exposure that the quantity of target mobile device is determined as to target outdoor advertising.
Further, second acquisition unit comprises determining that module, is used in the target time period, at least one position In any one position be located in the exposure range of target outdoor advertising in the case where, it is mobile that mobile device is determined as target Equipment;Accumulation module, for adding up the quantity of target mobile device in target time section.
According to another aspect of an embodiment of the present invention, a kind of storage medium is additionally provided, the storage medium includes storage Program, wherein described program executes the monitoring method of outdoor advertising light exposure described in any of the above embodiments when running.
According to another aspect of an embodiment of the present invention, a kind of processor is additionally provided, the processor is used to run program, Wherein, the monitoring method of outdoor advertising light exposure described in any of the above embodiments is executed when described program is run.
In embodiments of the present invention, pass through the place-exchange information of the multiple mobile devices of acquisition, wherein place-exchange information It is used to indicate at least one position of mobile device in the target time period;According to place-exchange acquisition of information in target time section The quantity of the interior target mobile device occurred in the exposure range of target outdoor advertising;The quantity of target mobile device is true It is set to the light exposure of target outdoor advertising, has reached and target outdoor advertising is determined by the place-exchange information for obtaining mobile device The purpose of light exposure and then solved to realize the technical effect for improving the accuracy that outdoor advertising light exposure obtains The technical issues of outdoor advertising light exposure can not accurately be obtained in the prior art.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present invention, constitutes part of this application, this hair Bright illustrative embodiments and their description are used to explain the present invention, and are not constituted improper limitations of the present invention.In the accompanying drawings:
Fig. 1 is a kind of flow chart of the monitoring method of outdoor advertising light exposure according to an embodiment of the present invention;
Fig. 2 is a kind of schematic diagram of the monitoring device of outdoor advertising light exposure according to an embodiment of the present invention.
Specific embodiment
In order to enable those skilled in the art to better understand the solution of the present invention, below in conjunction in the embodiment of the present invention Attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only The embodiment of a part of the invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill people The model that the present invention protects all should belong in member's every other embodiment obtained without making creative work It encloses.
It should be noted that description and claims of this specification and term " first " in above-mentioned attached drawing, " Two " etc. be to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should be understood that using in this way Data be interchangeable under appropriate circumstances, so as to the embodiment of the present invention described herein can in addition to illustrating herein or Sequence other than those of description is implemented.In addition, term " includes " and " having " and their any deformation, it is intended that cover Cover it is non-exclusive include, for example, the process, method, system, product or equipment for containing a series of steps or units are not necessarily limited to Step or unit those of is clearly listed, but may include be not clearly listed or for these process, methods, product Or other step or units that equipment is intrinsic.
According to embodiments of the present invention, a kind of embodiment of the method for the monitoring of outdoor advertising light exposure is provided, needs to illustrate , step shown in the flowchart of the accompanying drawings can hold in a computer system such as a set of computer executable instructions Row, although also, logical order is shown in flow charts, and it in some cases, can be to be different from sequence herein Execute shown or described step.
The monitoring method of the outdoor advertising light exposure to the embodiment of the present invention is described in detail below.
Fig. 1 is a kind of flow chart of the monitoring method of outdoor advertising light exposure according to an embodiment of the present invention, such as Fig. 1 institute Show, this method comprises the following steps:
Step S102 obtains the place-exchange information of multiple mobile devices, wherein place-exchange information is used to indicate movement At least one position of equipment in the target time period;
Step S104, according to place-exchange acquisition of information in the target time period in the exposure range of target outdoor advertising The quantity of the target mobile device occurred;
The quantity of target mobile device is determined as the light exposure of target outdoor advertising by step S106.
Through the above steps, the place-exchange information of multiple mobile devices is obtained, wherein place-exchange information is used to indicate At least one position of mobile device in the target time period;According to place-exchange acquisition of information in the target time period in target The quantity of the target mobile device occurred in the exposure range of outdoor advertising;The quantity of target mobile device is determined as described The light exposure of target outdoor advertising, to realize the technical effect for improving the accuracy that outdoor advertising light exposure obtains, in turn Solves the technical issues of can not accurately obtaining outdoor advertising light exposure in the prior art.
In the scheme that step S102 is provided, side of the embodiment of the present invention to the place-exchange information for obtaining mobile device Formula is not specifically limited, such as may include each movement passed through in the target time period using monitoring camera record The place-exchange information of equipment also can use the position friendship of each mobile device of LBS (based on location-based service) data acquisition Change information etc., wherein place-exchange information is used to indicate at least one position of mobile device in the target time period.
For example, employee can also be arranged daily by manual inspection by obtaining the mode of the place-exchange information of mobile device To specified billboard in the following, specified angle shot billboard photo, when taking a picture hand take a location The newspaper on the same day is to confirm the accuracy of timeliness and position.After these photograph takings are completed, by system specified It passes in background data base.According to the broadcasting of the available billboard of these photos dynamic and sell dynamic.
In the scheme that step S104 is provided, it can apply on one section of highway, in a certain specific ground point range, Such as one section of highway A point and B point distance 50KM, believe according in 30 minutes in the exchange that there is different automobiles to pass through for the point position A Breath, so the available period, the place target mobile device combing, and then pass through the number of the target mobile device Amount knows the light exposure of target outdoor advertising.
In the scheme that step S106 is provided, when we want to know the light exposure of the advertisement of a household electrical appliance refrigerator, then It can detecte between 8 points to 12 points, in position, the quantity of the mobile device of A point, according to the quantity of mobile device, and then knows The light exposure of the refrigerator advertisement.Wherein, which is not limited to household electrical appliance, can also include any type, Ren Heling The advertisement in domain.
It, can be according to place-exchange acquisition of information in the target time period in target open air as a kind of optional embodiment The quantity of the target mobile device occurred in the exposure range of advertisement may include: in the target time period, at least one In the case that any one position in position is located in the exposure range of target outdoor advertising, mobile device is determined as target Mobile device;The quantity of target mobile device in accumulative target time section.
It should be noted that being located at the exposure of target outdoor advertising in any one position within certain object time In the case where in range, mobile device can be positioned into target mobile device, add up the number of the mobile device in target time section Amount.
As a kind of optional embodiment, according to place-exchange acquisition of information in the target time period in target outdoor advertising Exposure range in the quantity of target mobile device that occurred include: will be in the target time period in the exposure of target outdoor advertising Occurred multiple target mobile device in optical range and carry out duplicate removal processing, and obtained the quantity of target mobile device.
It should be noted that having carried out removal repetition mesh to there is multiple target mobile device in above-described embodiment Target is handled, and is the quantity of actual target mobile device obtained from, improves the accurate of detection outdoor advertising light exposure Degree.
As a kind of optional embodiment, the above method can also include: to be determined as by the quantity of target mobile device After the light exposure of target outdoor advertising, the light exposure of more multiple target outdoor advertisings;The most target of light exposure is outdoor The exposure range of advertisement is determined as target light exposure range.
It should be noted that when for having the dispensing of multiple and different outdoor advertisings simultaneously, can be incited somebody to action in above-described embodiment The exposure range of the most target outdoor advertising of light exposure is determined as target light exposure range, and then people can be instructed to outdoor wide The place of launching of announcement provides the range of reference, reaches higher light exposure.
As a kind of optional embodiment, the above method further include: the quantity of target mobile device is being determined as target After the light exposure of outdoor advertising, each target is appeared according to place-exchange acquisition of information mobile device in the target time period Number in the exposure range of outdoor advertising.
As a kind of optional embodiment, the above method further include: the quantity of target mobile device is being determined as target After the light exposure of outdoor advertising, mobile device is detected in the account of electric business platform to the corresponding end article of target outdoor advertising Transaction Information, wherein Transaction Information is used to indicate the exposure effect of target outdoor advertising.
In addition, the method recorded in above-described embodiment, can be also used for the monitoring of the volume of the flow of passengers in shop and the source of passenger flow The application such as analysis.
As a kind of preferred embodiment, the detection method of following outdoor advertising is additionally provided, specific Details as Follows:
It counts to realize by the acquisition of position of mobile equipment data and the matching of outdoor advertising contact, the currently all family of typing Then the latitude and longitude information of outer advertisement contact is observed in a period of time as the position of advertisement, all mobile devices and specific wide The number that position longitude and latitude is overlapped is accused to judge that advertisement touching has reached how many person-times.
By carrying out duplicate removal operation to all mobile devices number being overlapped with advertisement position, person-time conversion that reach can will be touched It is independent number of people number, and the touching for calculating each equipment is distributed up to the frequency and the whole frequency.
By the acquisition of the mobile device operation and device number that occur to each advertisement contact, we may be implemented single Outdoor advertising contact be expected to whithin a period of time by person-time and number of people number, and going for multiple advertisement points can also be calculated Except the practical independent number of people number after repeated plant, advertiser is helped to carry out the advertising plan of premise and touch to reach to estimate.
The mobile device number reached by the touching of link outdoor advertising contact and other platforms, obtain these equipment in other platforms Speech, purchase etc. behaviors, can use AB test group mode, directly obtain the recruitment evaluation of advertisement.
In above preferred embodiment, pinpoint accuracy, the efficient exposure data for knowing outdoor advertising amount can achieve.
According to embodiments of the present invention, a kind of monitoring device embodiment of outdoor advertising light exposure is additionally provided, needs to illustrate , the monitoring device of the outdoor advertising light exposure can be used for executing the prison of the outdoor advertising light exposure in the embodiment of the present invention The monitoring method of outdoor advertising light exposure in survey method namely the embodiment of the present invention can be in the prison of the outdoor advertising light exposure It surveys in device and executes.
Fig. 2 is a kind of schematic diagram of the monitoring device of outdoor advertising light exposure according to an embodiment of the present invention, such as Fig. 2 institute Show, the apparatus may include:
First acquisition unit 202, for obtaining the place-exchange information of multiple mobile devices, wherein the place-exchange Information is used to indicate at least one position of the mobile device in the target time period;
Second acquisition unit 204, for according to the place-exchange acquisition of information in the target time section in target The quantity of the target mobile device occurred in the exposure range of outdoor advertising;
First determination unit 206, for the quantity of the target mobile device to be determined as the target outdoor advertising Light exposure.
It should be noted that the first acquisition unit 202 in the embodiment can be used for executing in the embodiment of the present invention Step S102, the second acquisition unit 204 in the embodiment can be used for executing the step S104 in the embodiment of the present invention, the reality Applying the first determination unit 206 in example can be used for executing step S106 in the embodiment of the present invention.Above-mentioned module with it is corresponding The example that step is realized is identical with application scenarios, but is not limited to the above embodiments disclosure of that.
Optionally, second acquisition unit comprises determining that module, is used in the target time period, at least one position Any one position be located in the exposure range of target outdoor advertising in the case where, mobile device is determined as target movement and is set It is standby;Accumulation module, for adding up the quantity of target mobile device in target time section.
Optionally, above-mentioned second acquisition unit includes: processing module, and being used for will be outdoor wide in target in the target time period Occurred multiple target mobile device in the exposure range of announcement and carry out duplicate removal processing, and obtained the quantity of target mobile device.
Optionally, above-mentioned apparatus further include: comparing unit, for the quantity of target mobile device to be determined as target family After the light exposure of outer advertisement, the light exposure of more multiple target outdoor advertisings;Second determination unit, for light exposure is most The exposure range of target outdoor advertising be determined as target light exposure range.
Optionally, above-mentioned apparatus further include: third acquiring unit, for the quantity of target mobile device to be determined as mesh After the light exposure for marking outdoor advertising, each mesh is appeared according to place-exchange acquisition of information mobile device in the target time period Mark the number in the exposure range of outdoor advertising.
Optionally, above-mentioned apparatus further include: detection unit, for the quantity of target mobile device to be determined as target family After the light exposure of outer advertisement, mobile device is detected in the account of electric business platform to the corresponding end article of target outdoor advertising Transaction Information, wherein Transaction Information is used to indicate the exposure effect of target outdoor advertising.
To achieve the goals above, according to another aspect of the present invention, the embodiment of the invention also provides a kind of storage Jie Matter, the storage medium include the program of storage, wherein equipment where controlling the storage medium in described program operation is held The monitoring method of row outdoor advertising light exposure described above.
To achieve the goals above, according to another aspect of the present invention, the embodiment of the invention also provides a kind of processor, The processor is for running program, wherein described program executes the monitoring of outdoor advertising light exposure described above when running Method.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
In the above embodiment of the invention, it all emphasizes particularly on different fields to the description of each embodiment, does not have in some embodiment The part of detailed description, reference can be made to the related descriptions of other embodiments.
In several embodiments provided herein, it should be understood that disclosed technology contents can pass through others Mode is realized.Wherein, the apparatus embodiments described above are merely exemplary, such as the division of the unit, Ke Yiwei A kind of logical function partition, there may be another division manner in actual implementation, for example, multiple units or components can combine or Person is desirably integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual Between coupling, direct-coupling or communication connection can be through some interfaces, the INDIRECT COUPLING or communication link of unit or module It connects, can be electrical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple On unit.It can some or all of the units may be selected to achieve the purpose of the solution of this embodiment according to the actual needs.
It, can also be in addition, the functional units in various embodiments of the present invention may be integrated into one processing unit It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list Member both can take the form of hardware realization, can also realize in the form of software functional units.
If the integrated unit is realized in the form of SFU software functional unit and sells or use as independent product When, it can store in a computer readable storage medium.Based on this understanding, technical solution of the present invention is substantially The all or part of the part that contributes to existing technology or the technical solution can be in the form of software products in other words It embodies, which is stored in a storage medium, including some instructions are used so that a computer Equipment (can for personal computer, server or network equipment etc.) execute each embodiment the method for the present invention whole or Part steps.And storage medium above-mentioned includes: that USB flash disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited Reservoir (RAM, Random Access Memory), mobile hard disk, magnetic or disk etc. be various to can store program code Medium.
The above is only a preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered It is considered as protection scope of the present invention.

Claims (10)

1. a kind of monitoring method of outdoor advertising light exposure characterized by comprising
Obtain the place-exchange information of multiple mobile devices, wherein the place-exchange information is used to indicate the mobile device At least one position in the target time period;
Occurred in the exposure range of target outdoor advertising in the target time section according to the place-exchange acquisition of information The quantity for the target mobile device crossed;
The quantity of the target mobile device is determined as to the light exposure of the target outdoor advertising.
2. the method according to claim 1, wherein it is described according to the place-exchange acquisition of information in the mesh The quantity of target mobile device occurred in the exposure range of target outdoor advertising in the mark period includes:
In the target time section, any one position at least one described position is located at the target outdoor advertising Exposure range in the case where, the mobile device is determined as the target mobile device;
Add up the quantity of the target mobile device in the target time section.
3. the method according to claim 1, wherein it is described according to the place-exchange acquisition of information in the mesh The quantity of target mobile device occurred in the exposure range of target outdoor advertising in the mark period includes:
To occur the multiple target in the exposure range of the target outdoor advertising in the target time section to move Dynamic equipment carries out duplicate removal processing, obtains the quantity of the target mobile device.
4. the method according to claim 1, wherein being determined as in the quantity by the target mobile device After the light exposure of the target outdoor advertising, the method also includes:
The light exposure of more multiple target outdoor advertisings;
The exposure range of the most target outdoor advertising of light exposure is determined as target light exposure range.
5. the method according to claim 1, wherein being determined as in the quantity by the target mobile device After the light exposure of the target outdoor advertising, the method also includes:
Each target is appeared in the target time section according to mobile device described in the place-exchange acquisition of information Number in the exposure range of outdoor advertising.
6. the method according to any one of claims 1 to 5, which is characterized in that described by the target mobile device Quantity be determined as after the light exposure of the target outdoor advertising, the method also includes:
The account that the mobile device is detected in electric business platform believes the transaction of the corresponding end article of the target outdoor advertising Breath, wherein the Transaction Information is used to indicate the exposure effect of the target outdoor advertising.
7. a kind of monitoring device of outdoor advertising light exposure characterized by comprising
First acquisition unit, for obtaining the place-exchange information of multiple mobile devices, wherein the place-exchange information is used for Indicate at least one position of the mobile device in the target time period;
Second acquisition unit, for according to the place-exchange acquisition of information in the target time section in target outdoor advertising Exposure range in the quantity of target mobile device that occurred;
First determination unit, for the quantity of the target mobile device to be determined as to the light exposure of the target outdoor advertising.
8. device according to claim 7, which is characterized in that the second acquisition unit includes:
Determining module, in the target time section, any one position at least one described position to be located at institute In the case where stating in the exposure range of target outdoor advertising, the mobile device is determined as the target mobile device;
Accumulation module, for adding up the quantity of the target mobile device in the target time section.
9. a kind of storage medium, which is characterized in that the storage medium includes the program of storage, wherein run in described program When control the storage medium where equipment perform claim require any one of 1 to 6 described in method.
10. a kind of processor, which is characterized in that the processor is for running program, wherein right of execution when described program is run Benefit require any one of 1 to 6 described in method.
CN201810805703.XA 2018-07-20 2018-07-20 The monitoring method and device of outdoor advertising light exposure, storage medium, processor Pending CN109165969A (en)

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CN110276651A (en) * 2019-07-09 2019-09-24 秒针信息技术有限公司 A kind of exposure determines method, apparatus, electronic equipment and storage medium
CN110322294A (en) * 2019-07-08 2019-10-11 秒针信息技术有限公司 A kind of determination method, apparatus, electronic equipment and the storage medium of audience size
CN110458629A (en) * 2019-08-19 2019-11-15 秒针信息技术有限公司 Advertisement evaluations method, apparatus, server and computer readable storage medium
CN110473017A (en) * 2019-08-15 2019-11-19 恩亿科(北京)数据科技有限公司 A kind of determination method of advertisement placement method, advertisement serving policy
CN112288459A (en) * 2020-01-21 2021-01-29 华为技术有限公司 Multi-screen cooperation method and equipment for advertisement
CN113837483A (en) * 2021-09-29 2021-12-24 深圳市易平方网络科技有限公司 Advertisement flow pre-estimation processing method and device based on wireless receiving device and terminal

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