CN104574135A - advertisement benefit management system and method - Google Patents
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Abstract
The invention provides an advertisement benefit management system and method. The merchant can promote the product or provide preferential information by playing the image information. Therefore, how to effectively calculate advertisement exposure levels at different locations by delivering image information and analyze advertisement effectiveness at each location is an urgent desire of the advertiser. The advertisement benefit management system provided by the embodiment of the invention calculates and analyzes the crowd information and the concerned degree of the played image information for the image screens arranged at different places, and can generate statistical data according to the requirements of an advertisement owner and a related charging mechanism thereof, thereby providing the advertisement owner as a reference for evaluating the advertisement benefit. Therefore, the advertisement effectiveness management system can help the advertisement owners to determine the advertisement content and the marketing strategy thereof, thereby obtaining higher advertisement effectiveness and further providing multiple services meeting the needs of the advertisement owners.
Description
Technical field
The present invention relates to advertisement benefit administrative skill, particularly relate to advertisement benefit management system and the method for the degree that a kind of crowd's of analysis information and institute's playing image information are concerned.
Background technology
Along with the progress of multimedia technology, hotel owner or manufacturer can pass through electronic advertising player (such as, large LED screen, LCD screen) and carry out broadcast advertisement, use publicity product, marketing activity or provide favor information.
For advertisement owner, whether the ad content that electronic advertising player is play can effectively attract user to watch and reach the effect of publicity, or whether substantial economic benefit is brought really for the advertisement of having thrown in, this is the subject under discussion received much concern.Therefore, be necessary management and analysis mode that a kind of effective advertisement benefit is provided, advertisement owner can be helped and determine or adjust ad content and marketing strategy thereof.
Summary of the invention
The invention provides a kind of advertisement benefit management system and method, the statistics that crowd's information corresponds to image information can be produced, to provide the advertisement owner advertising exposure that each plays strong point using the reference of the advertisement benefit as each place of assessment, advertisement owner can be contributed to and determine ad content and marketing strategy thereof, use the advertisement benefit that acquisition is higher, and the polynary service meeting advertisement requirements of the owner can be provided further.
Advertisement benefit management system of the present invention comprises image acquisition unit, display unit and processing unit.Wherein, image acquisition unit is in order to obtain image.Display unit has multiple region to play multiple image information.Processing unit couples image acquisition unit and display unit, in order to whether there is at least one user in detected image, analyze the quantity of at least one user to record crowd's information, according to the fixation times of at least one user accumulative watching area towards the watching area in multiple regions of display unit, with after a preset time lapses, produce statistics according to image information, crowd's information, described region and the fixation times corresponding with described region.
In one embodiment of this invention, above-mentioned processing unit determines hot-zone according to the maximum in fixation times corresponding to described region.
In one embodiment of this invention, above-mentioned processing unit is according to the depth information of image, calculate the relative distance between at least one user and display unit, and analyze the face image of user, use the direction of gaze judging at least one user, and processing unit is according to relative distance and direction of gaze, determines watching area, use the fixation times of accumulative watching area.
In one embodiment of this invention, when above-mentioned processing unit detect in image there is at least one user time, processing unit obtains at least one face image of at least one user, and analyze the characteristic information of at least one face image, use the sex and age wherein at least one that obtain at least one user, thus be recorded in crowd's information.
In one embodiment of this invention, when above-mentioned processing unit detect in image there is at least one user time, also at least one user accumulative is for the fixation time of watching area for processing unit, and the fixation time recording at least one user is in crowd's information.
In one embodiment of this invention, above-mentioned processing unit after a preset time lapses, analyzes the fixation times that crowd's information, described region and described region are corresponding, uses the stream of people produced corresponding to image information and distributes as statistics.
In one embodiment of this invention, above-mentioned processing unit after a preset time lapses, according to charge aspect to determine to utilize image information, crowd's information, described region and the fixation times corresponding with described region wherein at least one and produce statistics.
In one embodiment of this invention, produce after statistics at above-mentioned processing unit, processing unit also according to statistics to manage the Freight Basis in described region playing image information.
In one embodiment of this invention, above-mentioned image information be commercial advertisement, merchandise discount, promotional activities information one of them.
Advertisement benefit management method of the present invention comprises the following steps.At least one user whether is there is in detected image, analyze the quantity of at least one user to record crowd's information, and add up the fixation times of watching area towards the watching area in multiple regions of display unit according at least one user, use after a preset time lapses, be dependent on play in described region image information, crowd's information, described region and the fixation times corresponding with described region and produce statistics.
In one embodiment of this invention, after a preset time lapses above-mentioned, be dependent on image information, crowd's information, described region and the fixation times corresponding with described region and the step producing statistics play in described region and comprise and determine hot-zone according to the maximum in fixation times corresponding to described region.
In one embodiment of this invention, above-mentionedly comprise depth information according to image according at least one user towards the step that the watching area in multiple regions of display unit adds up the fixation times of watching area, calculate the relative distance between user and display unit, and analyze the face image of user, use the direction of gaze judging user.According to relative distance and direction of gaze, determine watching area, use the fixation times of accumulative watching area.
In one embodiment of this invention, when detect in image there is at least one user time, the quantity of above-mentioned at least one user of analysis comprises the face image obtaining at least one user with the step recording crowd's information, and analyze the characteristic information of at least one face image, and obtain sex and the age wherein at least one of at least one user, thus be recorded in crowd's information.
In one embodiment of this invention, above-mentioned when detect in image there is at least one user time, the quantity analyzing at least one user more comprises the fixation time of at least one user accumulative for watching area with the step recording crowd's information, and the fixation time recording at least one user is in crowd's information.
In one embodiment of this invention, after a preset time lapses above-mentioned, be dependent on play in described region image information, crowd's information, described region and the fixation times corresponding with described region and crowd's information and the step producing statistics comprises after a preset time lapses, the fixation times that analysis crowd information, described region and described region are corresponding, and the stream of people produced corresponding to image information distributes as statistics.
In one embodiment of this invention, after a preset time lapses above-mentioned, be dependent on play in described region image information, crowd's information, described region and the fixation times corresponding with described region and crowd's information and the step that produces statistics comprises according to charge aspect, decision utilizes image information, crowd's information, described region and the fixation times corresponding with described region wherein at least one and produce statistics.
In one embodiment of this invention, also comprise after the step of above-mentioned this statistics of generation according to statistics to manage the Freight Basis in described region playing image information.
In one embodiment of this invention, above-mentioned image information is one of them person of information of commercial advertisement, merchandise discount, promotional activities.
Advertisement benefit management system of the present invention comprises server and multiple advertisement benefit management devices.Server is connected to network.Advertisement benefit management devices is by network to be connected to server, and each advertisement benefit management devices has multiple region to play multiple image information.Wherein, each advertisement benefit management devices obtains image respectively, at least one user whether is there is in detected image, analyze the quantity of user to record crowd's information, according to the fixation times of user's accumulative watching area towards the watching area in multiple regions of each advertisement benefit management devices, with after a preset time lapses, produce multiple statistics respectively according to image information, crowd's information, described region and the fixation times corresponding with described region and be back to this server.Server then receives the statistics that advertisement benefit management devices returns, and produces form according to statistics.
Based on above-mentioned, the degree that the advertisement benefit management system of the embodiment of the present invention and method are concerned by analyzing crowd's information and the image information play, produce the statistics that crowd's information corresponds to image information, thus provide the advertisement owner advertising exposure that each plays strong point using the reference of the advertisement benefit as each place of assessment, and advertisement owner can be contributed to determine ad content and marketing strategy thereof, use the advertisement benefit that acquisition is higher.In addition, advertisement benefit management system also can be answered the demand of advertisement owner and have multiple charging mechanism, and produces corresponding statistics thereupon, and can provide the polynary service meeting advertisement requirements of the owner further.On the other hand, server can also be connected with the advertisement benefit management devices being arranged at multiple place by network by the advertisement benefit management system of the embodiment of the present invention, the statistics of various places can be collected by this and use and make the form relevant to location information, and abundant and more perfect advertisement benefit management service is provided.
For above-mentioned feature and advantage of the present invention can be become apparent, special embodiment below, and coordinate institute's accompanying drawings to be described in detail below.
Accompanying drawing explanation
Fig. 1 is the module map of the advertisement benefit management system shown in one embodiment of the invention;
Fig. 2 A is the structural representation of the advertisement benefit management system shown in one embodiment of the invention;
Fig. 2 B is the vertical view of the advertisement benefit management system shown in one embodiment of the invention;
Fig. 3 is the process flow diagram of the advertisement benefit management method shown in one embodiment of the invention;
Fig. 4 is the example figure of the advertisement benefit management system shown in one embodiment of the invention;
Fig. 5 is the module map of the advertisement benefit management system shown in one embodiment of the invention.
Description of reference numerals:
100,500: advertisement benefit management system;
110,210,410: image acquisition unit;
120,220,420: display unit;
130: processing unit;
211: can scope be obtained;
240,250,260,440,450,460: user;
241: direction of gaze;
242: relative distance;
243,421,422,423,424: region;
S310 ~ S340: step;
510: server;
520: advertisement benefit management devices;
530: network.
Embodiment
There is provided the manufacturer of advertisement that can many e-advertising billboard be set in different regions, use and attract the advertisement owner of different brands to carry out broadcast advertisement.Advertisement owner, when the image informations such as advertisement being placed on TV programme or the webserver, can learn the effect of television advertising and network technical sale advertisement by viewing audience ratings or clicking rate.But how in fact advertisement owner be difficult to the effect of the e-advertising billboard learning each area, only can flow to how infer effect from the crowd of this area, but comparatively actual example cannot be obtained come as evidence.By this, the degree that the embodiment of the present invention is concerned by analysis crowd information and the image information play, produce the statistics that crowd's information corresponds to image information, and the statistics corresponding with its target customers of advertisement owner can be produced according to the demand of advertisement owner and relevant charging mechanism thereof, use and provide the statistics of advertisement owner reality to assess the advertisement benefit at each broadcasting strong point.Therefore, advertisement owner can be contributed to and determine ad content and marketing strategy thereof, thus reach the substantial the effect of publicity of advertisement and obtain higher advertisement benefit.
Fig. 1 is the module map of the advertisement benefit management system shown in one embodiment of the invention.With reference to Fig. 1, advertisement benefit management system 100 comprises image acquisition unit 110, display unit 120 and processing unit 130.Wherein, processing unit is respectively coupled to image acquisition unit 110 and display unit 120.
Image acquisition unit 110 is in order to obtain an image, and this image can be coloured image, black white image, infrared view or can in order to detect the associated picture of user.In the present embodiment, image acquisition unit 110 can be anyly have charge-coupled image sensor (Charge coupled device:CCD) camera lens, complementary metal oxide semiconductor (Complementary metal oxide semiconductor transistors:CMOS) camera lens, or the video camera of infrared ray camera lens.In addition, image acquisition unit 110 also can comprise the image acquisition equipment that can obtain depth information, such as, be degree of depth video camera (depth camera) or stereocamera, use the depth information obtaining obtained image.Image acquisition unit 110 is arranged at the position that can get display unit 120 forward image.Such as, image acquisition unit 110 is configurable near display unit 120 or the top of display unit 120, the position of right the present invention not set by limited images acquiring unit 110.
Display unit 120 is such as the display of liquid crystal display (Liquid-Crystal Display:LCD), plasma scope, vacuum fluorescent display, light emitting diode (Light-Emitting Diode:LED) display, Field Emission Display (Field Emission Display:FED) and/or other suitable species, does not limit its kind at this.In embodiments of the present invention, display unit 120 can have multiple region to play multiple image information.Wherein, image information can be information one of them or its combination of commercial advertisement, merchandise discount, promotional activities, and the present invention does not limit this.
Processing unit 130 is such as CPU (central processing unit) (Central Processing Unit:CPU), or the microprocessor of the general service of other programmables or specific use (Microprocessor), digital signal processor (Digital Signal Processor:DSP), programmable controller, special IC (Application Specific Integrated Circuits:ASIC), programmable logical unit (Programmable Logic Device:PLD) or other similar devices or these devices combination.
For example, Fig. 2 A is the structural representation of the advertisement benefit management system shown in one embodiment of the invention.In the present embodiment, display unit 220 can be the microscler screen of 6 meters wide, 1.2 meters high, and is set up in liftoff 0.8 meter of place, as shown in Figure 2.Wherein, display unit 220 can comprise multiple region, and such as, display unit 220 in the present embodiment comprises 4 regions, and can be used to play multiple image information.In addition, in other embodiments, display unit 220 also can be a vertical type screen, such as, can be the upright screen of 55 cun (namely 0.7 meter wide, 1.2 meters high).Application embodiment of the present invention person can provide the region quantity in order to playing image information in the size of suitable display unit and display unit according to its demand, the present invention does not limit this.In fig. 2, image acquisition unit 210 is arranged on the top of display unit 220, and down oblique angle is taken to obtain image.When user 240 is in the obtained scope of image acquisition unit 210, the human body image of user 240 correspondence in the image obtained, can be comprised.
It is worth mentioning that, the advertisement benefit management system of the embodiment of the present invention also can be applicable to the situation of multidigit user.Below be explained, and please refer to Fig. 2 B.Fig. 2 B is the vertical view of the advertisement benefit management system shown in one embodiment of the invention.The present embodiment arrow comprised in user 240,250 and 260, figure then indicates the direction of gaze of user.As shown in Figure 2 B, because user 240 and user 250 are positioned at the obtained scope 211 of image acquisition unit 210, therefore the human body image that will comprise in image accessed by image acquisition unit 210 corresponding to user 240 and 250, and can be processed the human body image of user 240 and 250 respectively by processing unit.And in another embodiment, user 240 can be that the display unit 220 faced in the present embodiment operates, user 250 then aside surrounds and watches.Image acquisition unit 210 still can get the human body image corresponding to user 240 and 250, and transfers to processing unit to process, and similar with the step of above-described embodiment.Wherein, processing unit 130 can comprise the form of multiple processor by it, process the face image of user 240 and 250 respectively, use and carry out human face recognition to each user via each processor.The technical approach that right the present invention uses for its human body image of the multiple user of process is not limited.
Fig. 3 is the process flow diagram of the advertisement benefit management method shown in one embodiment of the invention.Simultaneously with reference to Fig. 1 and Fig. 3, the method for the present embodiment is applicable to above-mentioned advertisement benefit management system 100, and in the Fig. 1 that namely arranges in pairs or groups below, every device of advertisement benefit management system 100, illustrates the detailed process of the present embodiment method.
In step S310, in processing unit 130 detected image, whether there is at least one user.Specifically, image after an image is acquired, just transfers to processing unit 130 to carry out subsequent analysis by image acquisition unit 110.Processing unit 130 can utilize such as block to detect (blob detect) algorithm to find out in image the block belonging to human body, and compare with the eigenwert set up in advance by obtaining this block characteristic of correspondence value, when both conform to, processing unit 130 can judge that the above-mentioned block in image is human body image.
In step s 320, processing unit 130 analyzes the quantity of user to record crowd's information.Specifically, processing unit 130 can add up user's quantity accessed in image, and such as, in the embodiment of Fig. 2 A, user's quantity according to obtaining a human body image from image, and can be added up 1 people by processing unit 130; And such as in the embodiment of Fig. 2 B, because processing unit 130 can obtain two human body images in the picture, therefore by accumulative for user's quantity 2 people.
It should be noted that, crowd's information, except in order to record except user's quantity, also can record the information of other corresponding users.Specifically, in one embodiment, above-mentioned sex and/or age information, and to be recorded in crowd's information to obtain the sex of user and one of them kind of age by the mode estimated by processing unit 130.And in another embodiment, processing unit 130 also can to add up user for the fixation time of watching area and be recorded in crowd's information.Below above-mentioned situation is divided and explain.
First illustrate that processing unit 130 obtains the sex of user and age and is recorded in the embodiment of crowd's information.In one embodiment, when processing unit 130 detect in image there is at least one user time, processing unit 130 obtains at least one face image of at least one user, and analyze the characteristic information of at least one face image, use the sex and age wherein at least one that obtain at least one user, thus be recorded in crowd's information.In other words, after processing unit 130 detects in image the human body image that there is corresponding user, processing unit 130 can obtain its face image from human body image, then by the technology of such as human face recognition, and obtains the features such as the sex of user or age thus in face image.
Be described with Fig. 4 below.Fig. 4 is the example figure of the advertisement benefit management system shown in one embodiment of the invention.With reference to Fig. 4, in the present embodiment, display unit 420 comprises multiple region 421,422,423 and 424, and image acquisition unit 410 is then used to the image obtaining display unit 420 front.In the present embodiment, user 440,450 and 460 is positioned at display unit 420 front, and is positioned at image acquisition unit 410 and can gets within the scope of image.Arrows in Fig. 4 goes out the direction of gaze of each user.When processing unit detect in image have user 440,450 and 460 time, processing unit can obtain the face image of user 240,450 and 460 respectively and analyze its characteristic information.Wherein, this characteristic information can be the face characteristics such as shape of face, face shape, face ratio, wrinkle, and processing unit can be analyzed accordingly and obtain the sex of user or the information at age.Such as, processing unit can obtain after the shape of face of its facial image of user 440,450 and 460 or face feature are analyzed that user 440 is " young woman ", user 450 data that to be " middle-aged male " and user 460 be " elderly men ".Afterwards, above-mentioned data can be recorded in crowd's information by processing unit.
It should be noted that at this, for the form above-mentioned data are recorded in crowd's information, in one embodiment, processing unit also can record user's information by the form of the range of age, such as user 440 can be " women of 20 to 30 years old " and user 450 can be forms such as " male sex of 40 to 50 years old ", and the embodiment of the present invention does not limit this.
Then put off until some time later bright processing unit 130 obtain and record fixation time in the embodiment of crowd's information.In the present embodiment, when processing unit 130 detect in image there is at least one user time, processing unit 130 also can add up the fixation time of user for watching area, and in crowd's information, record the fixation time of user.It should be noted that, before processing unit 130 adds up and records the fixation time of user, can first by confirming that user be the wherein region in each region in display unit 120, and make processing unit 130 efficiently only can carry out the relevant treatment about fixation time to the user of display unit 120 faced by having in fact.In addition, user can react user for the interested degree of playing image for the fixation time of watching area.In other words, in certain embodiments, the accumulative fixation time corresponding to playing image region is longer, and the degree of concern that can represent the user that this playing image obtains is higher, and for above-mentioned accumulative fixation time and the degree of correlation that is concerned between degree, the present invention does not limit.
For example, please refer to the example of Fig. 4.In the present embodiment, when playing the advertising image about beefcake in the region 421 of display unit 420, user 440 because interested in the content of image information, and may watch attentively in region 421.Whether processing unit, after user 440 being detected, calculates the region that user 440 watches attentively change by lasting comparison, and can add up and obtain the fixation time of user 440 in region 421.Such as, user 440 can be 20 seconds for the fixation time in region 421, therefore processing unit can be recorded in crowd's information by the information of above-mentioned user 440 and for the fixation time in region 421 for 20 seconds.
In addition, in other embodiments, this fixation time can also as judging that user watches the foundation in the playing image region in its correspondence really attentively.In one embodiment, processing unit 130 is by comparing its fixation time of the user detected and a boundary value, wherein this boundary value is such as 1 second, then when its fixation time of the user that processing unit 130 detects is greater than 1 second, processing unit 130 just judges that this user watches the playing image region in its correspondence really attentively.At this, the present invention is not limited for the time length corresponding to this boundary value.
Get back to the flow process shown in Fig. 3, in step S330, processing unit 130 is according to the fixation times of user's accumulative watching area towards the watching area in multiple regions of display unit.Specifically, in above-mentioned fixation times is namely corresponding described region, playing image is subject to the degree that user pays close attention to.In the present embodiment, processing unit 130 via the direction of gaze of the relative distance between user and display unit and user, can decide the watching area of user, uses the fixation times of accumulative above-mentioned watching area.Below further illustrate the embodiment that processing unit 130 determines its watching area of user.
In one embodiment, processing unit 130 according to the depth information obtaining image, can calculate the relative distance between user and display unit.In the present embodiment, the depth information that image acquisition unit 110 obtains in image by the such as stereo imaging system such as degree of depth video camera or stereocamera, then the depth information provided according to image acquisition unit 110 via processing unit 130 is to calculate the relative distance between user and display unit.Such as, processing unit 130 can be according to the distance between the focal length of left and right camera lens in stereocamera, left and right camera lens and left and right camera lens obtain each pixel in image aberration calculate and obtain above-mentioned relative distance.In addition, processing unit 130 also can face image in analyst's volume image, and is undertaken towards detection by the characteristic information of such as its face, uses the direction of gaze judging user.After processing unit 130 obtains relative distance between user and display unit 120 and direction of gaze, processing unit 130 is namely by above-mentioned relative distance and direction of gaze, use the region determining that user watches attentively, and the fixation times that accumulative watching area is corresponding.
Be described with the embodiment of Fig. 2 A at this.In the present embodiment, when in the obtained scope that user 240 enters image acquisition unit 210, image acquisition unit 210 can obtain the depth information of image and this image corresponding.Processing unit takes out the human body image of user from image, and the depth information by obtaining, use the relative distance 242 calculated between user and display unit 210.In addition, the face image that processing unit also takes out user from human body image is analyzed, thus obtains the direction of gaze 241 of user.By this, processing unit can determine the watching area of user according to the direction of gaze 241 of above-mentioned relative distance 242 and user, the region 243 such as, illustrated in Fig. 2 A.After the watching area obtaining user is region 243, the fixation times in region 243 also adds up 1 time by processing unit.
And for example comprise at Fig. 4 in the example of multiple user, processing unit can obtain that user 440 watches attentively in region 421, user 450 watches attentively and watches attentively in region 422 in region 421 and user 460 respectively.Wherein, the technology that the watching area that processing unit obtains user uses is similar to the above embodiments, therefore refers to above-mentioned.In the present embodiment, the fixation times in region 421 according to the watching area of each user obtained above, and can add up 2 times by processing unit, and is added up 1 time by the fixation times in region 422.
In step S340, processing unit 130 after a preset time lapses, can produce statistics according to image information, crowd's information, playing image region and the fixation times corresponding with those regions.Specifically, in one embodiment, above-mentioned Preset Time can be 1 hour, 1 day, 1 week, one month or other times cycle, processing unit 130 then can analyze fixation times corresponding to during this period of time collected crowd's information, those regions and those regions, uses the stream of people produced corresponding to image information and distributes as statistics.Wherein, statistics can be data mode, or the mode of also available quantized figure presents.
For example, referring again to the example of Fig. 4.In the present embodiment, after the statistics of a day, the available accumulative user's quantity of processing unit is such as 1000 people, comprising 500 people be women, 500 people are the male sex.During this period of time, have the advertising image about beefcake that 350 women and 150 male sex watch attentively to play in region 421, and the distribution of the age of these users comprises user 50 people of user 200 people of less than 20 years old, user 250 people of 20 to 40 years old and 40 to 60 years old.In other words, in the present embodiment, processing unit can be added up and analyze the sex of crowd, age information, and corresponds to region and the fixation times thereof of image player, and obtains the distribution of the stream of people corresponding to image of each region broadcasting in a day.
At this it is emphasized that the exposure of the image information that above-mentioned statistics has been corresponding to be play.That is, advertisement owner can learn according to these statisticss user's type that image information can attract, and the statistics also playing strong point by each learns the advertising exposure in each place.In addition, pass through obtained statistics, also can find out the hot-zone of correspondence image information, and as assessing the foundation of advertisement benefit.On the other hand, answer the demand of advertisement owner, the advertisement benefit management system 100 of the embodiment of the present invention can further provide multiple charging mechanism, produces the statistics meeting advertisement requirements of the owner.And for advertiser, it can propose the guarantee of advertisement exposure rate to advertisement owner based on above-mentioned charging mechanism, and statistics also can be utilized to manage the Freight Basis of playing image information.For the above-mentioned various application about statistics, describe in detail respectively below.
First, user's type that the image information that statistics can be used to analyze broadcasting attracts, thus learn the accessible advertisement benefit of image information, or can further as the reference of assessment advertisement benefit.Such as, the having business and may wonder the benefit that advertisement has of advertisement plate, or advertisement owner wishes to learn can bring how many benefits when its advertisement putting is at a certain strong point, then advertisement owner is after the statistics obtaining above-mentioned stream of people distribution, namely can be used as the reference that it determines ad content and marketing strategy.
Be described with the example figure of Fig. 4 again at this.From previous cases, the advertising image about beefcake play in region 421 can attract the women of 70% to watch, and is that young user is interested in this image.Therefore, when advertisement owner originally thought that the advertising image about beefcake only can attract the women of 50% to watch, and after obtaining above-mentioned stream of people's distribution, learn that the advertising image of beefcake in fact can effectively attract the women of 70% watch and can obtain higher advertisement benefit, then its picture material of advertisement owner adjustable change marketing strategy, such as by the male sex of external form fitness for its commodity are represented, effectively attract by this for women customers.In other words, by the advertisement benefit management system 100 of the embodiment of the present invention, advertisement owner can obtain the real data relevant to image information exposure, and can weigh the effect of publicity of image information according to obtained statistics, uses and determines that its commodity sell or the mode of promotional activities.
And further, when advertisement owner is in multiple place playing image information, the statistics that advertisement owner can be obtained at each broadcasting strong point by the advertisement benefit management system 100 of the embodiment of the present invention, thus learn the exposure of image information in each place.By this, more contribute to advertisement owner and decision-making and adjustment are carried out to its ad content and marketing program thereof.
In addition, according to the degree of concern in each region of display unit suffered by playing image, the hot-zone in these regions can be found out.Specifically, in one embodiment, processing unit can determine a hot-zone according to the maximum in fixation times corresponding to those regions.Again for Fig. 4, if after one day, the fixation times in each region 421,422,423,424 is respectively 400,250,200 and 150 times, then region 421 corresponding for fixation times maximal value can determine as hot-zone by processing unit.In other words, region 421 and the image information play thereof can attract the attention of maximum user, and the analysis of this hot-zone also can be supplied to the foundation of advertisement owner as its assessment advertisement benefit.
On the other hand, answer the demand of advertisement owner, the advertisement benefit management system 100 of the embodiment of the present invention also can further provide multiple charging mechanism, produces the statistics meeting advertisement requirements of the owner.For example, in one embodiment, advertisement owner may be for specific group, such as, be defined as the women entrant of 20 to 40 years old and the road race activity held, then now advertisement owner only needs the stream of people of the women of 20 to 40 years old to distribute, and does not need other statistics.Therefore, in the present embodiment, advertisement benefit management system 100 can provide corresponding statistics according to the demand of advertisement owner.
And for collected various information, processing unit 130 can also give different charge aspects to it respectively, and according to advertisement owner demand corresponding to charge aspect, decide to utilize image information, crowd's information, playing image region and the fixation times corresponding with described region wherein at least one information, thus produce statistics.In other words, aspect of charging has reacted the foundation producing statistics.Such as, advertisement owner need about men and women's distribution of crowd's quantity statistics at a certain broadcast advertisement strong point, resident viewing crowd or age distribution or advertisement owner wish to know user's interested image information type or as in above-mentioned example for the image information type interested to the women user of 20 to 40 years old.For above-mentioned various possible situation, when advertising main separation its demand corresponding charging mechanism after, processing unit 130 just can produce the statistics type that advertisement owner wants according to selected charging mechanism.Namely, advertisement benefit management system 100 in the present embodiment can by each charge aspect react advertisement owner the data class wished to get, and the statistics such as relevant information that can provide polynary stream of people's distribution according to this or correspond to image information is to meet the demand of advertisement owner.
Further, advertiser can propose the guarantee of advertisement exposure rate to advertisement owner based on above-mentioned charging mechanism.In one embodiment, the charging mechanism provided for advertisement benefit management system 100 and the statistics of correspondence thereof, to advertisement owner, advertiser according to the selection of advertisement owner for charging mechanism, and can ensure that accessible exposure rate is play in its advertisement.And when if exposure rate is starkly lower than the exposure rate that advertiser ensures, number or increase the mode of play area when advertiser is by such as increasing broadcasting, strengthen and the exposure promoting image information to reach original exposure rate ensured.
It is worth mentioning that, statistics also can help the Freight Basis of advertiser's acquisition in order to manage playing image information, and advertising can be provided primary to weigh the foundation of whether throwing in advertisement.In one embodiment, after processing unit 130 produces statistics, processing unit 130 also can according to statistics to manage the Freight Basis in those region playing image information.Specifically, the statistics produced by processing unit, can learn objective group's flow and the distribution thereof at strong point, advertisement benefit management system 100 place.When objective group's flow is different, the available benefit of all types of advertisement is play at this strong point also can be different, therefore the statistics that can produce according to processing unit 130 decides the charging of each region playing image information, and may correspond to the Freight Basis in such as basic, normal, high grade.For example, the statistics produced when processing unit shows stream of people's One's name is legion at this strong point, and such as can add up the place of crowd's quantity 1000 people in one day, the charge of its broadcast advertisement can be mapped to Middle Standard; Crowd's quantity is that the place of 200 people then may correspond to the standards such as low.Again such as at the strong point of young crowd massing, being then such as the concert of idol singer or the exploitation of extreme sport etc. then may correspond to high-order charge for the image type of young user.Similarly, crowd's quantity of the Sex distribution at corresponding each strong point, age distribution, Rush Hour or the statistics of other similar type, processing unit 130 also can determine the Freight Basis corresponding to the broadcast advertisement of each strong point according to above-mentioned statistics.And for advertisement owner, via above-mentioned statistics and Freight Basis, advertisement owner also can weigh according to this wherein throw in advertisement comparatively to one's profit.
By this, for the crowd's information such as image information, user's sex, age play, and fixation times corresponding to image player region and described region, processing unit 130 can present the statistics of above-mentioned information by various ways, produce the reference that the statistics meeting advertisement owner needs is used as assessing advertisement benefit according to this, and the polynary application of advertisement benefit management can be reached.
In addition, the embodiment of the present invention more proposes the advertisement benefit management system of the one-to-many be connected with multiple advertisement benefit management devices by one server by network.In described advertisement benefit management system, multiple advertisement benefit management devices can be arranged at different location, be responsible for obtaining various statistics and being returned to server by each advertisement benefit management devices, plan as a whole each data of passback again via server, produce by this and correspond to each advertisement benefit management devices and the form relevant to its set-up site.Below again for embodiment with describe in detail.
With reference to the module map that Fig. 5, Fig. 5 are the advertisement benefit management systems shown in one embodiment of the invention.In the present embodiment, advertisement benefit management system 500 comprises server 510 and multiple advertisement benefit management devices 520.Wherein, server 510 is connected to network 530, and multiple advertisement benefit management devices 520 is connected to server 510 by network 530, uses and mutually carries out transmitting or communicating.Network 530 in the embodiment of the present invention can be realized by wireless modes such as wired mode or wireless fidelity (Wireless Fidelity:WiFi), mobile communication system such as ADSL (Asymmetric Digital Subscriber Line) (Asymmetric DigitalSubscriber Line:ADSL), cable modems (Cable Modem), does not limit its kind at this.
Server 510 in order to store the data of multiple information display device, the identifying information of such as user or user to input and for the information etc. of inquiry.In the present embodiment, server 510 can be one or more PC, workstation, host computer or other forms of computer or processor.
Multiple advertisement benefit management devices 520 carrys out the data in access server 510 by network 530.The embodiment of the advertisement benefit management devices 520 in the present embodiment is similar to the advertisement benefit management system in embodiment before, therefore its details please refer to previous embodiment.Next being described as flowing mode namely for advertisement benefit management system in the present embodiment.
In the present embodiment, described advertisement benefit management devices 520 can be arranged at various places, uses the statistics of collecting corresponding to each set-up site.Specifically, each advertisement benefit management devices 520 obtains image respectively, and whether there is at least one user in detected image, thus the quantity of analysis user is to record crowd's information.In addition, each advertisement benefit management devices 520 is also according to the fixation times of user's accumulative watching area towards the watching area in multiple regions of each advertisement benefit management devices 520.By this, after a Preset Time, each advertisement benefit management devices 520 can collect separately according to it image information, crowd's information, described region and the fixation times corresponding with described region and produce multiple statistics respectively.In other words, each advertisement benefit management devices 520 in the present embodiment can by producing statistics as the technology before described in embodiment respectively, and these statisticss can be used for assisting advertisement owner to learn the advertising exposure being invested in each place, or advertiser also can be allowed according to the statistics of each place and correspondence thereof to provide the application such as the charging mechanism relevant to place.For the application mode of these statisticss, can with reference to the detailed description of previous embodiment, the present invention is not limited it.
And after each advertisement benefit management devices 520 obtains multiple statistics, described statistics is back to server 510 by each advertisement benefit management devices 520, and transfer to server 510 to plan as a whole these statisticss, use according to described statistics and produce corresponding form.In other words, this form more using the set-up site of each advertisement benefit management devices 520 as data analysis and whole foundation of uniting.By this, the present embodiment can provide advertisement owner and throw in the relevant stream of people in place and distribute and the reference of advertisement benefit, and advertisement owner can also be assisted to analyze the benefit that can obtain in various places after input advertisement.On the other hand, for ad. craft, above-mentioned form also can be used for planning that the charging mechanism of various places advertisement putting is to manage.That is, advertisement benefit management system in the present embodiment is by the connection of network and server, and utilize the statistical report form relevant to place that obtain, and allow advertisement owner more effectively also directly can learn advertisement putting benefit in various places or the reference of the marketing gimmick implemented for various places.Next again for embodiment to illustrate in detail.
Such as, in one embodiment, advertisement owner can in Taiwan, the International airport on Japan and Thailand three ground all throws in the image information relevant to its company's 3C Product.Through being such as after one month, it is whole that advertisement owner can carry out remittance by the server of advertisement benefit management system to the statistics collected by above-mentioned three ground, and learn that described image information obtains the fixation times of 5000,3000 and 1000 times respectively in three ground.By this, advertisement owner can utilize the corresponding advertising exposure of above-mentioned fixation times, thus learn acceptance in various countries of its 3C Product or its brand or welcome degree, adjust its ad content by this, and can be used as the reference that it estimates product turnout amount or sales volume.
In addition, same with reference to aforesaid example, for advertiser, the fixation times of corresponding above-mentioned input corresponding to the image information of various places is different, advertiser also can plan charging mechanism according to this, herein the detailed embodiment of charging mechanism also refer to before the explanation of embodiment.And difference is, the present embodiment more can comprise the parameter relevant to place, enables the advertisement benefit management system of the present embodiment produce the form content of more horn of plenty, to provide more perfect advertisement benefit management service.
By this, the advertisement benefit management system of what the present embodiment proposed comprise network server, by the utilization of servomechanism, and utilize networking and servomechanism is connected with the advertisement benefit management devices being arranged at various places, use and obtain the stream of people distribution relevant to place and the statistical report form of advertisement benefit.Therefore, the advertisement benefit management system of the embodiment of the present invention can provide advertisement owner to be according to assessing the advertisement benefit throwing in image information in this ground further with place, thus possesses abundant and more perfect advertisement benefit management service.
In sum, the degree that the advertisement benefit management system of the embodiment of the present invention and method are concerned by analyzing crowd's information and the image information play, produce the statistics that crowd's information corresponds to image information, advertisement owner is used and learns user's type that image information can attract, each plays the advertising exposure at strong point and the hot-zone of image information, thus as assessing the reference of advertisement benefit, advertisement owner can be contributed to and determine ad content and marketing strategy thereof, and then reach the substantial the effect of publicity of advertisement, and higher advertisement benefit can be obtained.Further, advertisement benefit management system also can have multiple charging mechanism in response to the demand of advertisement owner, and produces corresponding statistics thereupon, and can provide the polynary service meeting advertisement requirements of the owner further.In addition, advertiser also can propose the guarantee of advertisement exposure rate to advertisement owner based on above-mentioned charging mechanism, and utilize statistics to manage the Freight Basis of playing image information.On the other hand, servomechanism can also be connected with the advertisement benefit management devices being arranged at multiple place by networking by the advertisement benefit management system of the embodiment of the present invention, the statistics of various places can be collected by this and make form, and more provide the statistics relevant to place to can be used as the reference of advertisement benefit assessment, reach abundant and more perfect advertisement benefit management service.Therefore, the advertisement benefit management system of the embodiment of the present invention and method reflect the exposure of image information by statistics, and can provide polynary application according to this.
Last it is noted that above each embodiment is only in order to illustrate technical scheme of the present invention, be not intended to limit; Although with reference to foregoing embodiments to invention has been detailed description, those of ordinary skill in the art is to be understood that: it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein some or all of technical characteristic; And these amendments or replacement, do not make the essence of appropriate technical solution depart from the scope of various embodiments of the present invention technical scheme.
Claims (19)
1. an advertisement benefit management system, is characterized in that, comprising:
One image acquisition unit, in order to obtain an image;
One display unit, has multiple region to play multiple image information; And
One processing unit, couple this image acquisition unit and this display unit, in order to detect in this image whether there is at least one user, analyze the quantity of this at least one user to record crowd's information, according to a fixation times of this at least one user this watching area accumulative towards the watching area in multiple regions of this display unit, with after a Preset Time, produce a statistics according to those image informations, this crowd's information, those regions and those fixation times corresponding with those regions.
2. advertisement benefit management system according to claim 1, is characterized in that, this processing unit determines a hot-zone according to the maximum in those fixation times corresponding to those regions.
3. advertisement benefit management system according to claim 1, it is characterized in that, this processing unit is according to a depth information of this image, calculate the relative distance between this at least one user and this display unit, and analyze a face image of this user, use the direction of gaze judging this at least one user, and this processing unit is according to this relative distance and this direction of gaze, determine this watching area, use this fixation times of this watching area accumulative.
4. advertisement benefit management system according to claim 1, it is characterized in that, when this processing unit detect in this image there is this at least one user time, obtain at least one face image of this at least one user, and analyze the characteristic information of this at least one face image, use the sex and age wherein at least one that obtain this at least one user, thus be recorded in this crowd's information.
5. advertisement benefit management system according to claim 1, it is characterized in that, when this processing unit detect in this image there is this at least one user time, also this at least one user accumulative is for a fixation time of this watching area for this processing unit, and this fixation time recording this at least one user is in this crowd's information.
6. advertisement benefit management system according to claim 1, it is characterized in that, this processing unit is after this Preset Time, analyze those fixation times that this crowd's information, those regions and those regions are corresponding, use the stream of people produced corresponding to those image informations and distribute as this statistics.
7. advertisement benefit management system according to claim 1, it is characterized in that, this processing unit after this Preset Time, according to a charge aspect to determine to utilize those image informations, this crowd's information, those regions and those fixation times corresponding with those regions wherein at least one and produce this statistics.
8. advertisement benefit management system according to claim 1, is characterized in that, after this processing unit produces this statistics, this processing unit also according to this statistics to manage the Freight Basis playing those image informations in those regions.
9. advertisement benefit management system according to claim 1, is characterized in that, those image informations be commercial advertisement, merchandise discount, promotional activities information one of them.
10. an advertisement benefit management method, is characterized in that, comprising:
Detect in an image and whether there is at least one user;
Analyze the quantity of this at least one user to record crowd's information;
According to a fixation times of this at least one user this watching area accumulative towards the watching area in multiple regions of this display unit; And
After a Preset Time, be dependent on play in those regions image information, this crowd's information, those regions and those fixation times corresponding with those regions and produce a statistics.
11. advertisement benefit management methods according to claim 10, it is characterized in that, after this Preset Time, be dependent on those image informations, this crowd's information, those regions and those fixation times corresponding with those regions and the step producing this statistics play in those regions and comprise:
A hot-zone is determined according to the maximum in those fixation times that those regions are corresponding.
12. advertisement benefit management methods according to claim 10, is characterized in that, the step according to this at least one user this fixation times of this watching area accumulative towards this watching area in multiple regions of this display unit comprises:
According to a depth information of this image, calculate the relative distance between this user and this display unit;
Analyze a face image of this user, use the direction of gaze judging this user; And
According to this relative distance and this direction of gaze, determine this watching area, use this fixation times of this watching area accumulative.
13. advertisement benefit management methods according to claim 10, is characterized in that, when detect in this image there is this at least one user time, the quantity analyzing this at least one user comprises with the step recording this crowd's information:
Obtain a face image of this at least one user;
Analyze the characteristic information of this at least one face image; And
Obtain sex and the age wherein at least one of this at least one user, thus be recorded in this crowd's information.
14. advertisement benefit management methods according to claim 10, is characterized in that, when detect in this image there is this at least one user time, the quantity analyzing this at least one user also comprises with the step recording this crowd's information:
This at least one user accumulative is for a fixation time of this watching area, and this fixation time recording this at least one user is in this crowd's information.
15. advertisement benefit management methods according to claim 10, it is characterized in that, after this Preset Time, be dependent on those image informations, this crowd's information, those regions and those fixation times corresponding with those regions and the step producing this statistics play in those regions and comprise:
After this Preset Time, analyze those fixation times that this crowd's information, those regions and those regions are corresponding; And
Produce the stream of people corresponding to those image informations to distribute as this statistics.
16. advertisement benefit management methods according to claim 10, it is characterized in that, after this Preset Time, be dependent on those image informations, this crowd's information, those regions and those fixation times corresponding with those regions and the step producing this statistics play in those regions and comprise:
According to a charge aspect, determine to utilize those image informations, this crowd's information, those regions and those fixation times corresponding with those regions wherein at least one and produce this statistics.
17. advertisement benefit management methods according to claim 10, is characterized in that, also comprise after the step producing this statistics:
According to this statistics to manage the Freight Basis playing those image informations in those regions.
18. advertisement benefit management methods according to claim 10, is characterized in that, those image informations be commercial advertisement, merchandise discount, promotional activities information one of them.
19. 1 kinds of advertisement benefit management systems, is characterized in that, comprising:
One server, is connected to a network; And
Multiple advertisement benefit management devices, by this network to be connected to this server, and respectively those advertisement benefit management devices have multiple region to play multiple image information, wherein
Those advertisement benefit management devices each obtain an image respectively, detect in this image and whether there is at least one user, analyze the quantity of this at least one user to record crowd's information, add up a fixation times of this watching area towards the watching area in multiple regions of those advertisement benefit management devices each according to this at least one user, with after a Preset Time, produce multiple statistics respectively according to those image informations, this crowd's information, those regions and those fixation times corresponding with those regions and be back to this server; And
This server receives those statisticss that those advertisement benefit management devices return, and produces a form according to those statisticss.
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| TW102137358 | 2013-10-16 | ||
| TW102137358A TW201516918A (en) | 2013-10-16 | 2013-10-16 | System for managing advertising effectiveness and method therefore |
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