CN110020884A - The charging method of multimedia resource, apparatus and system - Google Patents

The charging method of multimedia resource, apparatus and system Download PDF

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Publication number
CN110020884A
CN110020884A CN201811588903.0A CN201811588903A CN110020884A CN 110020884 A CN110020884 A CN 110020884A CN 201811588903 A CN201811588903 A CN 201811588903A CN 110020884 A CN110020884 A CN 110020884A
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China
Prior art keywords
multimedia resource
dispensing
destination multimedia
people
dispensing device
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CN201811588903.0A
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冀文杰
林怿
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Priority to CN201811588903.0A priority Critical patent/CN110020884A/en
Publication of CN110020884A publication Critical patent/CN110020884A/en
Priority to TW108136535A priority patent/TWI809210B/en
Priority to PCT/CN2019/115061 priority patent/WO2020134565A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising

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  • General Business, Economics & Management (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract

This specification embodiment discloses a kind of charging method of multimedia resource, apparatus and system, this method comprises: the people information where obtaining target dispensing device in the preset range in place;Destination multimedia resource is determined based on the people information;The destination multimedia resource is launched on the target dispensing device;Based on the dispensing related data of target dispensing device feedback, charging is carried out for the destination multimedia resource.

Description

The charging method of multimedia resource, apparatus and system
Technical field
This specification is related to computer software technical field more particularly to a kind of charging method of multimedia resource, device And system.
Background technique
It is launched in charging scene in current multimedia resource, launches effect, the value of dispensing device and charging, very great Cheng Subjective experience and the judgement to the demand-supply relation are depended on degree.
For example, by taking multimedia resource is advertisement as an example, according to the form of advertisement and advertisement dispensing device, position, update Advertisement is fixed in period etc. price, charging remain on solid using this even if the environment that place is launched in advertisement changes Fixed price, charging mode.This results in many advertisements dispensing chargings lack of standardization, opaque and not flexible, exists a large amount of wide It accuses budget and wastes situation.
Summary of the invention
The purpose of this specification embodiment is to provide a kind of charging method of multimedia resource, apparatus and system, with effective Multimedia resource is promoted to launch efficiency and carry out reasonable charging based on operation is launched.
In order to solve the above technical problems, this specification embodiment is achieved in that
In a first aspect, proposing a kind of charging method of multimedia resource, comprising:
People information where obtaining target dispensing device in the preset range in place;
Destination multimedia resource is determined based on the people information;
The destination multimedia resource is launched on the target dispensing device;
Based on the dispensing related data of target dispensing device feedback, charging is carried out for the destination multimedia resource.
Second aspect proposes a kind of charging method of multimedia resource, comprising:
People information where this equipment of acquisition in the preset range in place is sent to dispensing server;
Receive the destination multimedia resource that the dispensing server returns, wherein the destination multimedia resource is to be based on The people information determines;
Play the destination multimedia resource;
Related data is launched to the dispensing server feedback, wherein the dispensing related data is used to be the target Multimedia resource carries out charging.
The third aspect proposes a kind of message accounting of multimedia resource, comprising:
Module is obtained, the people information where obtaining target dispensing device in the preset range in place;
Determining module determines destination multimedia resource based on the people information;
Putting module launches the destination multimedia resource on the target dispensing device;
Accounting module is the destination multimedia resource based on the dispensing related data of target dispensing device feedback Carry out charging.
Fourth aspect proposes a kind of message accounting of multimedia resource, comprising:
People information where this equipment of acquisition in the preset range in place is sent to dispensing service by sending module Device;
Receiving module receives the destination multimedia resource launching server and returning, wherein the destination multimedia money Source is determined based on the people information;
Playing module plays the destination multimedia resource;
The sending module launches related data to the dispensing server feedback, wherein the dispensing related data is used In for the destination multimedia resource carry out charging.
5th aspect, proposes a kind of charge system of multimedia resource, comprising: launches server and target dispensing is set It is standby;
Wherein, the target dispensing device sends out the people information where this equipment of acquisition in the preset range in place The dispensing server is given, the destination multimedia resource launching server and returning is received, plays the destination multimedia Resource launches related data to the dispensing server feedback;
The dispensing server obtains the people information that target dispensing device is sent, determines mesh based on the people information Multimedia resource is marked, the destination multimedia resource is launched on the target dispensing device, is based on the target dispensing device The dispensing related data of feedback carries out charging for the destination multimedia resource.
6th aspect, proposes a kind of electronic equipment, comprising:
Processor;And
It is arranged to the memory of storage computer executable instructions, the executable instruction makes the place when executed It manages device and executes following operation:
People information where obtaining target dispensing device in the preset range in place;
Destination multimedia resource is determined based on the people information;
The destination multimedia resource is launched on the target dispensing device;
Based on the dispensing related data of target dispensing device feedback, charging is carried out for the destination multimedia resource.
7th aspect, proposes a kind of electronic equipment, comprising:
Processor;And
It is arranged to the memory of storage computer executable instructions, the executable instruction makes the place when executed It manages device and executes following operation:
People information where this equipment of acquisition in the preset range in place is sent to dispensing server;
Receive the destination multimedia resource that the dispensing server returns, wherein the destination multimedia resource is to be based on The people information determines;
Play the destination multimedia resource;
Related data is launched to the dispensing server feedback, wherein the dispensing related data is used to be the target Multimedia resource carries out charging.
Eighth aspect proposes a kind of computer readable storage medium, the computer-readable recording medium storage one Or multiple programs, one or more of programs are when the electronic equipment for being included multiple application programs executes, so that the electricity Sub- equipment executes following operation:
People information where obtaining target dispensing device in the preset range in place;
Destination multimedia resource is determined based on the people information;
The destination multimedia resource is launched on the target dispensing device;
Based on the dispensing related data of target dispensing device feedback, charging is carried out for the destination multimedia resource.
9th aspect, proposes a kind of computer readable storage medium, the computer-readable recording medium storage one Or multiple programs, one or more of programs are when the electronic equipment for being included multiple application programs executes, so that the electricity Sub- equipment executes following operation:
People information where this equipment of acquisition in the preset range in place is sent to dispensing server;
Receive the destination multimedia resource that the dispensing server returns, wherein the destination multimedia resource is to be based on The people information determines;
Play the destination multimedia resource;
Related data is launched to the dispensing server feedback, wherein the dispensing related data is used to be the target Multimedia resource carries out charging.
The above technical scheme provided by this specification embodiment is as it can be seen that based on the default of place where target dispensing device People information in range determines destination multimedia resource, and on target dispensing device after dispensing destination multimedia resource, root According to the dispensing related data that target dispensing device is fed back, charging is carried out for destination multimedia resource.It is thus possible to effectively be promoted more Media resource launches efficiency, and carries out reasonable charging based on operation is launched, in turn, so that the dispensing billing operation of multimedia resource More specification, transparent and flexible avoids multimedia resource and budget from wasting.
Detailed description of the invention
In order to illustrate more clearly of this specification embodiment or technical solution in the prior art, below will to embodiment or Attached drawing needed to be used in the description of the prior art is briefly described, it should be apparent that, the accompanying drawings in the following description is only The some embodiments recorded in this specification, for those of ordinary skill in the art, in not making the creative labor property Under the premise of, it is also possible to obtain other drawings based on these drawings.
Fig. 1 is the charging method step schematic diagram for the multimedia resource that one embodiment of this specification provides;
Fig. 2 is the charging flow schematic diagram for the multimedia resource that the further embodiment of this specification provides;
Fig. 3 is the charging method step schematic diagram for the multimedia resource that the further embodiment of this specification provides;
Fig. 4 is the structural schematic diagram for the electronic equipment that one embodiment of this specification provides;
Fig. 5 is the charge system structural schematic diagram for the multimedia resource that one embodiment of this specification provides;
Fig. 6 is the structural schematic diagram of the message accounting for the multimedia resource that one embodiment of this specification provides;
Fig. 7 is the structural schematic diagram of the message accounting for the multimedia resource that the further embodiment of this specification provides.
Specific embodiment
In order to make those skilled in the art more fully understand the technical solution in this specification, below in conjunction with this explanation Attached drawing in book embodiment is clearly and completely described the technical solution in this specification embodiment, it is clear that described Embodiment be only this specification a part of the embodiment, instead of all the embodiments.The embodiment of base in this manual, Every other embodiment obtained by those of ordinary skill in the art without making creative efforts, all should belong to The range of this specification protection.
Embodiment one
Shown in referring to Fig.1, for the charging method step schematic diagram for the multimedia resource that this specification embodiment provides, the party The executing subject of method can be dispensing server, which can be deployment server beyond the clouds, to for target Dispensing device is arranged and matches suitable dispensing strategy.
Method shown in Fig. 1 may comprise steps of:
Step 102: the people information where obtaining target dispensing device in the preset range in place.
It should be understood that the target dispensing device involved in this specification embodiment can be electronic bill-board, velocitron The multimedia resources dispensing devices such as case, multimedia screen, interaction screen, for example, specifically can be advertisement dispensing device, this specification The type of target dispensing device is not defined.
Place where above-mentioned target dispensing device can be outdoor or interior, for example, subway tunnel, subway or public transport The places such as compartment, office building elevator, waiting hall, both sides of highway, the cell of vehicle.This specification is not to target dispensing device institute It is defined in place.
Further, the preset range in place where target dispensing device, preset range therein can be to be set according to target The acquisition range for the people information that the feature of place in standby place place determines is set for example, preset range can be with target dispensing It is standby be dot, 50 meters be radius administrative area, alternatively, can be centered on target dispensing device, the front and back in its place channel 100 meters of administrative areas.
In this specification embodiment, the feature of place can be geographical location, affiliated purposes and the service in place Characteristic information determined by the characteristic informations such as object or foundation at least these characteristic informations;For example, with waiting hall For electronic bill-board, which is located in the waiting hall at station, and for being dealing or shuttle in different geographical Passenger advertising information is provided, and the main service object of such electronic bill-board is passenger;In this manner it is possible to according to these spies Reference, which ceases, determines feature of place, and the acquisition range of people information is further determined according to feature of place.
In this specification embodiment, the acquisition range of people information, i.e. preset range are determined according to feature of place really It is fixed, it can relatively flexibly, for example, for the electronic bill-board in office building elevator, preset range can be the inside of elevator Range is accommodated, for another example, for the electronic bill-board in subway tunnel, preset range be can be centered on electronic bill-board, 100 meters of administrative areas before and after subway tunnel;It should be understood that this specification does not limit this specifically.
In addition, the people information, can be the information at least one people being subjected to displacement;In this specification embodiment, The people information may include by, will pass through and have already passed through more people's information of the target dispensing device.
Step 104: destination multimedia resource is determined based on the people information.
In this specification embodiment, it can be launched based on the analysis to the people information obtained in step 102 for target Equipment determines the destination multimedia resource to match.
The destination multimedia resource can include at least: video, audio, dynamic image and still image etc. are various can It shows, playable resource information, this specification embodiment is not defined the type of destination multimedia resource.
Step 106: the destination multimedia resource is launched on the target dispensing device.
It should be understood that after destination multimedia resource has been determined, launch server can by wirelessly or non-wirelessly communication mode, The destination multimedia resource matched is sent to target dispensing device, and indicates that target dispensing device carries out on suitable opportunity It plays.
Step 108: the dispensing related data based on target dispensing device feedback is counted for destination multimedia resource Take.
By above technical scheme, mesh is determined based on the people information where target dispensing device in the preset range in place Multimedia resource is marked, and on target dispensing device after dispensing destination multimedia resource, the throwing fed back according to target dispensing device Related data is put, carries out charging for destination multimedia resource.It is thus possible to which effectively promoting multimedia resource launches efficiency, and base Reasonable charging is carried out in launching operation, in turn, so that the dispensing billing operation of multimedia resource more specification, transparent and flexible, Multimedia resource and budget is avoided to waste.
Optionally, in this specification embodiment, step 108 is related in the dispensing fed back based on the target dispensing device Data can be executed specifically when carrying out charging for the destination multimedia resource are as follows:
Dispensing during receiving and counting the broadcasting destination multimedia resource that the target dispensing device is fed back is related Data;
Based on the dispensing related data, charging is carried out for the destination multimedia resource;
Wherein, the related data of launching includes at least: the preset range in place where flowing through the target dispensing device Interior stream of people's quantity (can referred to as expose below person-time), and/or, the dispensing duration for launching the destination multimedia resource is (following It can abbreviation playing duration).
In addition, the dispensing related data can also include: that duplicate removal person-time (flows through place where the target dispensing device Preset range in stream of people's quantity in remove person-time quantity that repetition flows through), orientation person-time (flow through the target dispensing device Stream of people's quantity of a certain type in the preset range in place place) etc. can be as the data information of Freight Basis.
A kind of achievable mode, step 108 be based on the dispensing related data, be the destination multimedia resource into When row charging, can specifically it execute as following steps:
The first step look for the throwing of the destination multimedia resource purchase based on the mark of the destination multimedia resource Mode playback.
It should be understood that in this specification embodiment, under normal circumstances, the dispensing side of destination multimedia resource, such as advertisement It is main, can be before dispensing, the destination multimedia resource for that will launch buys corresponding dispensing mode, and the dispensing mode is extremely It less may include: that the dispensing mode of charging is carried out with playing duration, a dispensing mode for charging is carried out with exposure person-time, with duplicate removal people The secondary dispensing mode for carrying out charging, dispensing mode that charging is carried out with orientation person-time etc..
The dispensing side of destination multimedia resource can launch multiple destination multimedias to the manager for launching server simultaneously Resource, and mode is launched for the purchase of each destination multimedia resource is corresponding.In this way, target can be established launching in server The corresponding relationship of the mark and the dispensing mode of purchase of multimedia resource, for example, establishing " the more matchmakers of target in the form of bulleted list Mapping table of the mark of body resource " with " launching mode ".
In this way, can be looked into charging stage, the mark of the broadcasting destination multimedia resource based on target dispensing device feedback Look for the corresponding dispensing mode of the destination multimedia resource.
Second step is based on the dispensing mode and the dispensing related data, carries out for the destination multimedia resource Charging.
Later, server is launched according to the dispensing dependency number of dispensing mode and target the dispensing device feedback found According to (for example, playing duration, exposure person-time, duplicate removal person-time, orientation person-time etc.), for the throwing implemented for the destination multimedia resource It puts operation and carries out charging.For example, when dispensing server finds the dispensing mode of destination multimedia resource are as follows: when playing It is long to carry out charging, charging N member per minute.Later, can according to playing duration M minutes in the dispensing related data received, Charging: N*M member is carried out for this destination multimedia resource launched.
Another achievable mode, step 108 are being based on the dispensing related data, are the destination multimedia resource When carrying out charging, can also specifically it execute as following operation:
The first step is based on the dispensing related data, determines dispensing mode for the destination multimedia resource.
In this specification embodiment, dispensing mode can not be pre-purchase in the dispensing side of destination multimedia resource, but Based on the dispensing related data of target dispensing device feedback, big data analysis is carried out, flexibly to determine for destination multimedia resource It is suitable to launch mode.
For example, can be carried out respectively according to different dispensing related datas according to the dispensing related data received Pre- charging therefrom selects billing amount to meet dispensing side and/or the dispensing mode of manager.For example, in terms of being carried out by playing duration Take, to meet the less billing amount demand of dispensing side;Charging is carried out with exposure person-time, to meet the more charging gold of manager Volume demand;Charging is combined with playing duration and exposure person-time, carrys out while meeting the billing amount demand of dispensing side He manager.
Second step is based on the dispensing mode and the dispensing related data, carries out for the destination multimedia resource Charging.
The operation of the step and the above-mentioned operation class for buying the second step in dispensing mode for destination multimedia resource in advance Seemingly, this will not be repeated here.
It should be understood that cumulative charging can be carried out to destination multimedia resource by launching server, that is, launching operation every time terminates Afterwards, this can be carried out and launch the billing operation of operation, and added up with the charging before to same destination multimedia resource.
Optionally, in this specification embodiment, step 106 launches the destination multimedia on the target dispensing device When resource, can specifically it execute are as follows:
If the destination multimedia resource is matched with the multimedia resource that the target dispensing device is currently launched, tie up Hold current dispensing state;
Otherwise, after the multimedia resource that the target dispensing device is currently launched plays, it is more to launch the target Media resource.
In this manner it is ensured that the destination multimedia resource matched can launch in time, and it will not influence and currently throwing The multimedia resource put.
Optionally, in this specification embodiment, step 104 is determining destination multimedia resource based on the people information When, it can specifically execute are as follows:
Default selective goal is determined based on the people information;
Determine that the default selective goal is greater than from multimedia resources database to be put based on the default selective goal The multimedia resource of preset threshold is destination multimedia resource.
Wherein, the default selective goal includes at least one of following or combination: launching efficiency, launches profit.In other words, Default selective goal can be dispensing efficiency, i.e., determines that launching efficiency is greater than preset threshold from multimedia resources database to be put Multimedia resource be destination multimedia resource;Alternatively, default selective goal can be dispensing profit, i.e., from more matchmakers to be put Determine that launching profit to be greater than the multimedia resource of preset threshold is destination multimedia resource in body resources bank;Alternatively, default selection Index, which can be, launches efficiency and launches profit, i.e., determines dispensing efficiency from multimedia resources database to be put and launch benefit The multimedia resource that profit is all larger than corresponding preset threshold is destination multimedia resource.
Optionally, in this specification embodiment, the people information is included at least: stream of people's state and stream of people's attribute; Correspondingly, step 104 can be executed specifically when determining default selective goal based on the people information are as follows:
Default selective goal is determined based on stream of people's state and stream of people's attribute.
It should be understood that multimedia resources database, which can be set, is launching server, it is stored in the multimedia resources database multiple more Media resource, these multimedia resources can affiliated multiple and different dispensing sides (such as advertiser).
Wherein, stream of people's state includes at least: the data that the stream of people enters, stops, leaving;The side of the stream of people, front, back Face faces the data of the target dispensing device;
Stream of people's attribute includes at least: the age of the stream of people, height, gender, identity, occupation data;Entered according to the stream of people, The data stop, left, side, front, the back side of the stream of people face the data of the target dispensing device and the year of the stream of people The data that age, height, gender, identity, occupation data determine.
Specifically, stream of people's state can be divided into different brackets, for example, degree is divided into multiple grades according to the crowd is dense (quantity entered according to the stream of people, stop, left, be divided into it is highly dense, in intensive, low intensive, extremely low intensive four grades), or Person, according to crowd's movement speed be divided into multiple grades (speed for entering, stopping, leaving in conjunction with the stream of people, be divided into high-speed mobile, Middling speed is mobile, the mobile three grades of low speed), alternatively, being divided into multiple grades (knot in face of the visual angle of target dispensing device according to crowd The side, front, the back side for closing the stream of people face the number of target dispensing device, and statistics is divided into effective stream of people's quantity, the invalid stream of people Quantity), etc..In fact, the sides of stream of people's state can also enter according to the stream of people, stop, leave data and the stream of people, front, The back side faces the data of the target dispensing device, and common determination is divided into different stream of people's states.
Similarly, stream of people's attribute can also be divided into different brackets based on different data (age, height, gender etc.), or It is that determination is divided into different stream of people's attributes.
In turn, different multimedia resources can be according to its resource content and the demand of dispensing side, based on different people One of stream mode grade, different stream of people's states, different stream of people's attribute ratings, different stream of people's attributes or a variety of groups It closes, determines default selective goal.
It should be understood that each default selective goal can be corresponding with multiple multimedia resources, for example, launching efficiency is greater than 60% Multimedia resource have color make-up advertisement, tablet computer advertisement, tourist promotion etc.;Launching multimedia resource of the profit greater than 80% has Color make-up advertisement, illuminating product advertisement, automotive advertising etc..
For example, color make-up advertisement generally faces young woman, therefore, can so that multimedia resource is color make-up advertisement as an example To establish corresponding relationship: [color make-up advertisement]-[launching efficiency highest]-[crowd's highly dense, the movement of crowd's low speed, 20-40 years old female Property, height 165cm or so];By taking multimedia resource is tablet computer as an example, can establish corresponding relationship: [tablet computer]-[is thrown Put profit maximum]-[crowd's highly dense, crowd's high-speed mobile, 30 years old or so male, back both shoulders packet] etc., according to this kind of mode The multiple corresponding relationships established can store in multimedia resources database, in order to when executing step 104, be based on obtaining Stream of people's state and stream of people's attribute determine default selective goal, and determine from multimedia resources database to be put described default The multimedia resource that selective goal is greater than preset threshold is destination multimedia resource.
In fact, when determining destination multimedia resource for the target dispensing device in some place, it is also contemplated that being based on should The history people information that target dispensing device obtains, i.e., the history people information in place where the target dispensing device, in this way, can To promote the efficiency for determining destination multimedia resource.
Specifically, step 104 is determining the more matchmakers of target based on default selective goal from multimedia resources database to be put When body resource, can also specifically it execute are as follows:
Based on history people information, multiple candidate multimedia resources are determined from multimedia resources database to be put, wherein The history people information is determined according to the people information that the period of history of multiple corresponding current periods obtains;
Based on the default selective goal, destination multimedia resource is determined from the multiple candidate multimedia resource.
In this specification embodiment, it is based on history people information, determination is multiple from multimedia resources database to be put Candidate multimedia resource, the people information that can count the acquisition of multiple periods of history of corresponding current period are weighted and averaged, With the weighted average of people information, multiple candidate multimedia resources are determined from multimedia resources database, and then according to current The stream of people's state and stream of people's attribute that period obtains determine destination multimedia resource from multiple candidate multimedia resources.
It illustrates, it is assumed that determine that history people information includes: crowd's highly dense, the movement of crowd's low speed, crowd's middling speed Movement, 20-40 years old women, 30 years old or so male, back both shoulders packet etc., it is possible to substantially determine place packet where these stream of peoples Include: public transport compartment or station board, lift car, subway platform etc. therefore can be according to history people informations from multimedia resources database The multiple candidate multimedia resources of middle determination, such as: color make-up advertisement, electronics advertisement, tourist promotion etc..And then according to working as The people information that preceding period obtains: crowd's moderate is intensive, movement of crowd's middling speed, 20-40 years old women etc., therefrom selects most to match and work as The multimedia resource of preceding people information, such as color make-up advertisement are sent to target dispensing device and are launched.
It should be understood that step 102 is when obtaining the people information where target dispensing device in the preset range in place, in fact Existing mode is more flexible, in this specification embodiment, can specifically include:
Stream of people's state based on hardware awareness apparatus, where obtaining target dispensing device in the preset range in place;And Stream of people's attribute based on network data base, where obtaining target dispensing device in the preset range in place.
Wherein, the hardware awareness apparatus may be mounted on target dispensing device or be mounted on sets at a distance of target dispensing The position of standby pre-determined distance, can be acquired to stream of people's state in the preset range of place;In fact, in hardware awareness apparatus Perceptual sensitivity it is sufficiently high when, groups of people's stream attribute in the preset range of place can also be acquired.
The hardware awareness apparatus may include: the detection awareness apparatus such as camera, millimetre-wave radar, ibeacon, Ying Li Solution, this specification are not defined the type of hardware awareness apparatus, other to may be implemented to belong to stream of people's state and/or the stream of people Property acquisition awareness apparatus this specification embodiment can also be applied.It, can be to these hardware awareness apparatus before acquisition The parameters such as investigative range, identification region, identification range are calibrated.
The network data base can be based on hardware awareness apparatus or the addressable large database concept of terminal device, example Such as, the terminal devices such as the mobile phone used by Alipay user carry out Alipay transaction in user or in Alipay application Carry out specific operation (specific operation may include: open flower, open sesame credit, the operation of flower amount etc. be set) When, the essential information of user is obtained, such as: age, gender, occupation etc..It for another example, can be by the mobile phone that mobile phone user uses Ibeacon function obtain the essential information of user when user pushes certain transaction or operation to user, such as: Account ID, location information etc..
Above-mentioned billing scheme is described in detail below by specific example.
In the embodiment, target dispensing device is assumed to be the e-advertising screen of subway tunnel two sides, and launching server can Think distal end advertisement releasing server;Shown in concrete scheme reference Fig. 2, may include:
Step 202: e-advertising screen is based on stream of people's letter in camera and Alipay database acquisition preset range Breath.
For example, can based on camera acquire pass through Current electronic advertisement screen stream of people's state, comprising: stream of people's quantity with And stream of people's speed;And pass through stream of people's attribute of Current electronic advertisement screen based on camera acquisition, it can specifically pass through acquisition Crowd's clothing, looks, dress ornament for arriving etc., analysis obtain age, gender, occupation of the stream of people etc..
Assuming that current collected people information is substantially are as follows: stream of people's quantity 50 or so, 2 meter per second of stream of people's speed are largely Young office worker, wherein women was in the majority in 20-30 years old.
Step 204: collected people information is sent to distal end advertisement releasing server by e-advertising screen.
Step 206: after the people information for receiving the transmission of e-advertising screen, distal end advertisement releasing server is based on institute The history people information for stating e-advertising screen, matches multiple candidate locations from advertising database.
When specific implementation, distal end Advertisement Server can obtain after the people information for receiving the transmission of e-advertising screen Know the mark of the e-advertising screen, later, distal end Advertisement Server gets the corresponding electric advertisement screen curtain according to the mark In history people information mutually of the same period, for example, if what is currently got is the people information between 8:00-8:30, then, far Hold Advertisement Server that can obtain the people information in the last week between daily 8:00-8:30 according to the mark of e-advertising screen As history people information.Then, according to history people information, preliminary matches go out multiple candidate locations from advertising database. For example, the stream of people for substantially analyzing the period is largely young office worker according to history people information, therefore, can match Promote towards young man: electronics advertisement, color make-up advertisement, skin care advertisement, automotive advertising, tourist promotion etc. are as candidate wide It accuses.
Step 208: distal end advertisement releasing server is matched from multiple candidate locations according to the people information received Targeted advertisements.
Specifically, according to the people information being currently received, it is assumed that in the people information of current period, young woman is more It is prominent, it is possible to determine default selective goal, it is assumed that launch efficiency, in turn, can be chosen from multiple candidate locations The highest color make-up advertisement of efficiency and/or skin care advertisement are launched as targeted advertisements.
It should be understood that when the targeted advertisements quantity matched be it is multiple when, can according to the important priority of advertiser come according to Secondary to be delivered to e-advertising screen, alternatively, e-advertising screen can also be successively delivered at random, this specification is not to successively Putting mode is defined.
Step 210: targeted advertisements are sent to e-advertising screen by cloud advertisement releasing server.
Step 212: e-advertising screen judges whether currently playing advertisement is targeted advertisements, if so, remaining current Otherwise broadcast state executes step 214:
Step 214: after currently playing advertisement finishes playing, e-advertising screen plays targeted advertisements.
Step 216: e-advertising screen counts exposure person-time and playing duration during playing targeted advertisements, and feeds back Give cloud advertisement releasing server.
Step 218: cloud advertisement releasing server searches advertiser according to the mark of targeted advertisements as targeted advertisements purchase Dispensing mode.
It is assumed that advertiser 1 is the dispensing mode of color make-up advertisement purchase are as follows: to expose person-time charging, for example, 10 young female Property charging N1 member;Advertiser 2 is the dispensing mode of skin care advertisement purchase are as follows: with playing duration charging, is counted for example, playing 1 minute Take N2 member.
Step 220: dispensing mode of the cloud advertisement releasing server based on targeted advertisements is fed back according to e-advertising screen Exposure person-time and playing duration, for targeted advertisements carry out charging.
Still continue above-mentioned example, it is assumed that the exposure person-time of color make-up advertisement is 100 people, and this orientation of young woman exposes people Secondary is 80 people, then, color make-up advertisement charging is 80*N1 member;The playing duration of skin care advertisement is 3 minutes, then, skin care advertisement meter Take for 3*N2 member.
It should be understood that the numerical value in example above does not limit actual numerical value value by way of example only.
This specification embodiment additionally provides a kind of charging method of multimedia resource, referring to shown in Fig. 3, the charging method Executing subject can be the message accounting of multimedia resource, or the target dispensing device of the device is integrated with, for example, electronics The equipment that billboard, electronic light box etc. have communication function, the charging method may comprise steps of:
Step 302: the people information where this equipment of acquisition in the preset range in place is sent to dispensing server.
Step 304: receiving the destination multimedia resource launching server and returning, wherein the destination multimedia money Source is determined based on the people information.
Step 306: playing the destination multimedia resource.
Step 308: launching related data to the dispensing server feedback, wherein the dispensing related data is for being The destination multimedia resource carries out charging.
It is true based on the people information where target dispensing device in the preset range in place by this specification technical solution Set the goal multimedia resource, and is fed back after dispensing destination multimedia resource according to target dispensing device on target dispensing device Dispensing related data, for destination multimedia resource carry out charging.It is thus possible to effectively promoting multimedia resource launches efficiency, And reasonable charging is carried out based on operation is launched, in turn, so that the dispensing billing operation of multimedia resource more specification, transparent and clever It is living, avoid multimedia resource and budget from wasting.
Embodiment two
Fig. 4 is the structural schematic diagram of one embodiment electronic equipment of this specification.Referring to FIG. 4, in hardware view, it should Electronic equipment includes processor, optionally further comprising internal bus, network interface, memory.Wherein, memory may be comprising interior It deposits, such as high-speed random access memory (Random-Access Memory, RAM), it is also possible to further include non-volatile memories Device (non-volatile memory), for example, at least 1 magnetic disk storage etc..Certainly, which is also possible that other Hardware required for business.
Processor, network interface and memory can be connected with each other by internal bus, which can be ISA (Industry Standard Architecture, industry standard architecture) bus, PCI (Peripheral Component Interconnect, Peripheral Component Interconnect standard) bus or EISA (Extended Industry Standard Architecture, expanding the industrial standard structure) bus etc..The bus can be divided into address bus, data/address bus, control always Line etc..Only to be indicated with a four-headed arrow in Fig. 4, it is not intended that an only bus or a type of convenient for indicating Bus.
Memory, for storing program.Specifically, program may include program code, and said program code includes calculating Machine operational order.Memory may include memory and nonvolatile memory, and provide instruction and data to processor.
Processor is from the then operation into memory of corresponding computer program is read in nonvolatile memory, in logical layer Shared resource access control apparatus is formed on face.Processor executes the program that memory is stored, and is specifically used for executing following Operation:
People information where obtaining target dispensing device in the preset range in place;
Destination multimedia resource is determined based on the people information;
The destination multimedia resource is launched on the target dispensing device;
Based on the dispensing related data of target dispensing device feedback, charging is carried out for the destination multimedia resource.
Alternatively,
People information where this equipment of acquisition in the preset range in place is sent to dispensing server;
Receive the destination multimedia resource that the dispensing server returns, wherein the destination multimedia resource is to be based on The people information determines;
Play the destination multimedia resource;
Related data is launched to the dispensing server feedback, wherein the dispensing related data is used to be the target Multimedia resource carries out charging.
The method that the message accounting of the above-mentioned multimedia resource as disclosed in this specification Fig. 1-embodiment illustrated in fig. 3 executes can To be applied in processor, or realized by processor.Processor may be a kind of IC chip, the processing with signal Ability.During realization, each step of the above method can be by the integrated logic circuit of the hardware in processor or soft The instruction of part form is completed.Above-mentioned processor can be general processor, including central processing unit (Central Processing Unit, CPU), network processing unit (Network Processor, NP) etc.;It can also be Digital Signal Processing Device (Digital Signal Processor, DSP), specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other can Programmed logic device, discrete gate or transistor logic, discrete hardware components.It may be implemented or execute this specification reality Apply each method, step disclosed in example and logic diagram.General processor can be microprocessor or the processor can also be with It is any conventional processor etc..The step of method in conjunction with disclosed in this specification embodiment, can be embodied directly in hardware and translate Code processor executes completion, or in decoding processor hardware and software module combination execute completion.Software module can be with Positioned at random access memory, flash memory, read-only memory, programmable read only memory or electrically erasable programmable memory, deposit In the storage medium of this fields such as device maturation.The storage medium is located at memory, and processor reads the information in memory, in conjunction with Its hardware completes the step of above method.
The method that the electronic equipment can also carry out Fig. 1-Fig. 3, and realize the message accounting of multimedia resource in Fig. 1-Fig. 3 institute Show the function of embodiment, details are not described herein for this specification embodiment.
Certainly, other than software realization mode, other realization sides are not precluded in the electronic equipment of this specification embodiment Formula, such as logical device or the mode of software and hardware combining etc., that is to say, that the executing subject of following process flow is simultaneously unlimited Due to each logic unit, it is also possible to hardware or logical device.
It is true based on the people information where target dispensing device in the preset range in place by this specification technical solution Set the goal multimedia resource, and is fed back after dispensing destination multimedia resource according to target dispensing device on target dispensing device Dispensing related data, for destination multimedia resource carry out charging.It is thus possible to effectively promoting multimedia resource launches efficiency, And reasonable charging is carried out based on operation is launched, in turn, so that the dispensing billing operation of multimedia resource more specification, transparent and clever It is living, avoid multimedia resource and budget from wasting.
Embodiment three
This specification embodiment also proposed a kind of computer readable storage medium, the computer-readable recording medium storage One or more programs, the one or more program include instruction, and the instruction is when by the portable electric including multiple application programs When sub- equipment executes, the portable electronic device can be made to execute Fig. 1-embodiment illustrated in fig. 3 method, and be specifically used for executing Following methods:
People information where obtaining target dispensing device in the preset range in place;
Destination multimedia resource is determined based on the people information;
The destination multimedia resource is launched on the target dispensing device;
Based on the dispensing related data of target dispensing device feedback, charging is carried out for the destination multimedia resource.
Alternatively,
People information where this equipment of acquisition in the preset range in place is sent to dispensing server;
Receive the destination multimedia resource that the dispensing server returns, wherein the destination multimedia resource is to be based on The people information determines;
Play the destination multimedia resource;
Related data is launched to the dispensing server feedback, wherein the dispensing related data is used to be the target Multimedia resource carries out charging.
It is true based on the people information where target dispensing device in the preset range in place by this specification technical solution Set the goal multimedia resource, and is fed back after dispensing destination multimedia resource according to target dispensing device on target dispensing device Dispensing related data, for destination multimedia resource carry out charging.It is thus possible to effectively promoting multimedia resource launches efficiency, And reasonable charging is carried out based on operation is launched, in turn, so that the dispensing billing operation of multimedia resource more specification, transparent and clever It is living, avoid multimedia resource and budget from wasting.
Example IV
Fig. 5 is the structural schematic diagram for the charge system of multimedia resource that this specification embodiment provides, which can be with It include: to launch server 502 and at least one target dispensing device 504;The dispensing server 502 and target dispensing device It is established and is communicated to connect by wired or wireless way between 504.
Wherein, the target dispensing device 504, by the people information where this equipment of acquisition in the preset range in place It is sent to the dispensing server 502, the destination multimedia resource launching server 502 and returning is received, plays the mesh Multimedia resource is marked, is fed back to the dispensing server 502 and launches related data;
The dispensing server 502 obtains the people information that target dispensing device 504 is sent, and is based on the people information It determines destination multimedia resource, the destination multimedia resource is launched on the target dispensing device 504, be based on the target The dispensing related data that dispensing device 504 is fed back carries out charging for the destination multimedia resource.
Fig. 6 is the structural schematic diagram of the message accounting 600 for the multimedia resource that one embodiment of this specification provides.It answers Understand, the message accounting 600 of the multimedia resource can be dispensing server;Referring to FIG. 6, in a kind of Software Implementation In, the message accounting 600 of multimedia resource can include:
Module 602 is obtained, the people information where obtaining target dispensing device in the preset range in place;
Determining module 604 determines destination multimedia resource based on the people information;
Putting module 606 launches the destination multimedia resource on the target dispensing device;
Accounting module 608 is provided based on the dispensing related data of target dispensing device feedback for the destination multimedia Source carries out charging.
Optionally, as one embodiment, the accounting module 608 is in the dispensing fed back based on the target dispensing device Related data when carrying out charging for the destination multimedia resource, can be specifically used for executing following operation:
Dispensing during receiving and counting the broadcasting destination multimedia resource that the target dispensing device is fed back is related Data;
Based on the dispensing related data, the dispensing operation to implement for the destination multimedia resource carries out charging;
Wherein, the related data of launching includes at least: the preset range in place where flowing through the target dispensing device Interior stream of people's quantity, and/or, launch the dispensing duration of the destination multimedia resource.
In a kind of specific implementation of this specification embodiment, the accounting module 608 is being based on the dispensing phase Data are closed, when the dispensing operation to implement for the destination multimedia resource carries out charging, can be specifically used for executing:
Based on the mark of the destination multimedia resource, it look for the dispensing mode of the destination multimedia resource purchase;
Based on the dispensing mode and the dispensing related data, for the throwing implemented for the destination multimedia resource It puts operation and carries out charging.
In a kind of specific implementation of this specification embodiment, the putting module 606 is set in target dispensing When the standby upper dispensing destination multimedia resource, it can be specifically used for:
If the destination multimedia resource is matched with the multimedia resource that the target dispensing device is currently launched, tie up Hold current dispensing state;
Otherwise, after the multimedia resource that the target dispensing device is currently launched plays, it is more to launch the target Media resource.
In a kind of specific implementation of this specification embodiment, the determining module 604 is believed based on the stream of people When ceasing determining destination multimedia resource, it is specifically used for:
Default selective goal is determined based on the people information;
Determine that the default selective goal is greater than from multimedia resources database to be put based on the default selective goal The multimedia resource of preset threshold is destination multimedia resource.
In a kind of specific implementation of this specification embodiment, the default selective goal includes at least one of following Or combination:
It launches efficiency, launch profit.
In a kind of specific implementation of this specification embodiment, the people information is included at least: stream of people's state with And stream of people's attribute;
The determining module 604 can be specifically used for when determining default selective goal based on the people information:
Default selective goal is determined based on stream of people's state and stream of people's attribute.
In a kind of specific implementation of this specification embodiment, stream of people's state is included at least: the stream of people enters, stops The data stay, left;Side, front, the back side of the stream of people face the data of the target dispensing device;
Stream of people's attribute includes at least: the age of the stream of people, height, gender, identity, occupation data;Entered according to the stream of people, The data stop, left, the side of the stream of people, front, the back side in face of the target dispensing device data and the stream of people age, The data that height, gender, identity, occupation data determine.
In a kind of specific implementation of this specification embodiment, the determining module 606 is being based on the default choosing Select index when determining destination multimedia resource, can be specifically used for from multimedia resources database to be put:
Based on history people information, multiple candidate multimedia resources are determined from multimedia resources database to be put;
Based on the default selective goal, destination multimedia resource is determined from the multiple candidate multimedia resource;
Wherein, the history people information is true according to the people information of the period of history of multiple corresponding current periods acquisition It is fixed.
In a kind of specific implementation of this specification embodiment, the acquisition module 602 is set in acquisition target dispensing When people information in the preset range in standby place place, it can be specifically used for:
Stream of people's state based on hardware awareness apparatus, where obtaining target dispensing device in the preset range in place;And
Stream of people's attribute based on network data base, where obtaining target dispensing device in the preset range in place.
Fig. 7 is the structural schematic diagram of the message accounting 700 for the multimedia resource that one embodiment of this specification provides.It answers Understand, the message accounting 700 of the multimedia resource can be target dispensing device;Referring to FIG. 7, in a kind of Software Implementation In, the message accounting 700 of multimedia resource can include:
People information where this equipment of acquisition in the preset range in place is sent to dispensing clothes by sending module 702 Business device;
Receiving module 704 receives the destination multimedia resource launching server and returning, wherein the more matchmakers of target Body resource is determined based on the people information;
Playing module 706 plays the destination multimedia resource;
The sending module 702 launches related data to the dispensing server feedback, wherein the dispensing dependency number According to for carrying out charging for the destination multimedia resource.
It is true based on the people information where target dispensing device in the preset range in place by this specification technical solution Set the goal multimedia resource, and is fed back after dispensing destination multimedia resource according to target dispensing device on target dispensing device Dispensing related data, for destination multimedia resource carry out charging.It is thus possible to effectively promoting multimedia resource launches efficiency, And reasonable charging is carried out based on operation is launched, in turn, so that the dispensing billing operation of multimedia resource more specification, transparent and clever It is living, avoid multimedia resource and budget from wasting.
It is provided it should be understood that the message accounting of the multimedia resource of this specification embodiment can also carry out multimedia in Fig. 1-Fig. 3 The method that the message accounting (or equipment) in source executes, and realize the message accounting (or equipment) of multimedia resource in Fig. 1-Fig. 3 institute Show the function of embodiment, details are not described herein.
In short, being not intended to limit the protection of this specification the foregoing is merely the preferred embodiment of this specification Range.For all spirit in this specification within principle, any modification, equivalent replacement, improvement and so on should be included in this Within the protection scope of specification.
System, device, module or the unit that above-described embodiment illustrates can specifically realize by computer chip or entity, Or it is realized by the product with certain function.It is a kind of typically to realize that equipment is computer.Specifically, computer for example may be used Think personal computer, laptop computer, cellular phone, camera phone, smart phone, personal digital assistant, media play It is any in device, navigation equipment, electronic mail equipment, game console, tablet computer, wearable device or these equipment The combination of equipment.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM), Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including described want There is also other identical elements in the process, method of element, commodity or equipment.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system reality For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to embodiment of the method Part explanation.

Claims (18)

1. a kind of charging method of multimedia resource, comprising:
People information where obtaining target dispensing device in the preset range in place;
Destination multimedia resource is determined based on the people information;
The destination multimedia resource is launched on the target dispensing device;
Based on the dispensing related data of target dispensing device feedback, charging is carried out for the destination multimedia resource.
2. the method as described in claim 1 is the target based on the dispensing related data of target dispensing device feedback Multimedia resource carries out charging, comprising:
Receive and count the dispensing related data during the broadcasting destination multimedia resource that the target dispensing device is fed back;
Based on the dispensing related data, charging is carried out for the destination multimedia resource;
Wherein, the related data of launching includes at least: where flowing through the target dispensing device in the preset range in place Stream of people's quantity, and/or, launch the dispensing duration of the destination multimedia resource.
3. method according to claim 2 is based on the dispensing related data, counted for the destination multimedia resource Take, comprising:
Based on the mark of the destination multimedia resource, it look for the dispensing mode of the destination multimedia resource purchase;
Based on the dispensing mode and the dispensing related data, charging is carried out for the destination multimedia resource.
4. the method as described in claim 1 launches the destination multimedia resource on the target dispensing device, comprising:
If the destination multimedia resource is matched with the multimedia resource that the target dispensing device is currently launched, maintenance is worked as Preceding dispensing state;
Otherwise, after the multimedia resource that the target dispensing device is currently launched plays, the destination multimedia is launched Resource.
5. the method as described in claim 1 determines destination multimedia resource based on the people information, comprising:
Default selective goal is determined based on the people information;
It is default to determine that the default selective goal is greater than from multimedia resources database to be put based on the default selective goal The multimedia resource of threshold value is destination multimedia resource.
6. method as claimed in claim 5, the default selective goal includes at least one of following or combination:
It launches efficiency, launch profit.
7. method as claimed in claim 5, the people information is included at least: stream of people's state and stream of people's attribute;
Default selective goal is determined based on the people information, comprising:
Default selective goal is determined based on stream of people's state and stream of people's attribute.
8. the method for claim 7, stream of people's state is included at least: the data that the stream of people enters, stops, leaving;People Side, front, the back side of stream face the data of the target dispensing device;
Stream of people's attribute includes at least: the age of the stream of people, height, gender, identity, occupation data;Entered according to the stream of people, stopped The data stay, left, the side of the stream of people, front, the back side in face of the target dispensing device data and the stream of people age, The data that height, gender, identity, occupation data determine.
9. method as claimed in claim 5 is determined from multimedia resources database to be put based on the default selective goal Destination multimedia resource, comprising:
Based on history people information, multiple candidate multimedia resources are determined from multimedia resources database to be put;
Based on the default selective goal, destination multimedia resource is determined from the multiple candidate multimedia resource;
Wherein, the history people information is determined according to the people information that the period of history of multiple corresponding current periods obtains.
10. the people information where the method for claim 7, obtaining target dispensing device in the preset range in place, Include:
Stream of people's state based on hardware awareness apparatus, where obtaining target dispensing device in the preset range in place;And
Stream of people's attribute based on network data base, where obtaining target dispensing device in the preset range in place.
11. a kind of charging method of multimedia resource, comprising:
People information where this equipment of acquisition in the preset range in place is sent to dispensing server;
Receive the destination multimedia resource that the dispensing server returns, wherein the destination multimedia resource is based on described People information determines;
Play the destination multimedia resource;
Related data is launched to the dispensing server feedback, wherein the dispensing related data is used to be the more matchmakers of the target Body resource carries out charging.
12. a kind of message accounting of multimedia resource, comprising:
Module is obtained, the people information where obtaining target dispensing device in the preset range in place;
Determining module determines destination multimedia resource based on the people information;
Putting module launches the destination multimedia resource on the target dispensing device;
Accounting module is carried out based on the dispensing related data of target dispensing device feedback for the destination multimedia resource Charging.
13. a kind of message accounting of multimedia resource, comprising:
People information where this equipment of acquisition in the preset range in place is sent to dispensing server by sending module;
Receiving module receives the destination multimedia resource launching server and returning, wherein the destination multimedia resource is It is determined based on the people information;
Playing module plays the destination multimedia resource;
The sending module launches related data to the dispensing server feedback, wherein the dispensing related data is for being The destination multimedia resource carries out charging.
14. a kind of charge system of multimedia resource, comprising: launch server and target dispensing device;
Wherein, the people information where this equipment of acquisition in the preset range in place is sent to by the target dispensing device The dispensing server receives the destination multimedia resource launching server and returning, plays the destination multimedia resource, Related data is launched to the dispensing server feedback;
The dispensing server obtains the people information that target dispensing device is sent, determines that target is more based on the people information Media resource launches the destination multimedia resource on the target dispensing device, is fed back based on the target dispensing device Dispensing related data, for the destination multimedia resource carry out charging.
15. a kind of electronic equipment, comprising:
Processor;And
It is arranged to the memory of storage computer executable instructions, the executable instruction makes the processor when executed Execute following operation:
People information where obtaining target dispensing device in the preset range in place;
Destination multimedia resource is determined based on the people information;
The destination multimedia resource is launched on the target dispensing device;
Based on the dispensing related data of target dispensing device feedback, charging is carried out for the destination multimedia resource.
16. a kind of electronic equipment, comprising:
Processor;And
It is arranged to the memory of storage computer executable instructions, the executable instruction makes the processor when executed Execute following operation:
People information where this equipment of acquisition in the preset range in place is sent to dispensing server;
Receive the destination multimedia resource that the dispensing server returns, wherein the destination multimedia resource is based on described People information determines;
Play the destination multimedia resource;
Related data is launched to the dispensing server feedback, wherein the dispensing related data is used to be the more matchmakers of the target Body resource carries out charging.
17. a kind of computer readable storage medium, the computer-readable recording medium storage one or more program, described one A or multiple programs are when the electronic equipment for being included multiple application programs executes, so that the electronic equipment executes following behaviour Make:
People information where obtaining target dispensing device in the preset range in place;
Destination multimedia resource is determined based on the people information;
The destination multimedia resource is launched on the target dispensing device;
Based on the dispensing related data of target dispensing device feedback, charging is carried out for the destination multimedia resource.
18. a kind of computer readable storage medium, the computer-readable recording medium storage one or more program, described one A or multiple programs are when the electronic equipment for being included multiple application programs executes, so that the electronic equipment executes following behaviour Make:
People information where this equipment of acquisition in the preset range in place is sent to dispensing server;
Receive the destination multimedia resource that the dispensing server returns, wherein the destination multimedia resource is based on described People information determines;
Play the destination multimedia resource;
Related data is launched to the dispensing server feedback, wherein the dispensing related data is used to be the more matchmakers of the target Body resource carries out charging.
CN201811588903.0A 2018-12-25 2018-12-25 The charging method of multimedia resource, apparatus and system Pending CN110020884A (en)

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