CN110969489B - Multimedia resource allocation method and device, electronic equipment and storage medium - Google Patents
Multimedia resource allocation method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
The application provides a multimedia resource allocation method, a device, electronic equipment and a storage medium, wherein the method comprises the following steps: determining the first user number of each time interval entering the target area according to the user number in the target area and the first probability that the user enters the target area in different time intervals; determining the number of second users of the related multimedia resources in the time interval according to the playing time of the multimedia resources in the target area in each time interval and the number of first users entering the target area in the time interval; determining a first delivery score of the multimedia resource in the target area according to the number of second users associated with the multimedia resource in each time interval; and determining an update area corresponding to the multimedia resource according to the first release score of the multimedia resource in the target area, and distributing the resource to be distributed corresponding to the multimedia resource to the update area. The application improves the accuracy of distributing the resources to be distributed.
Description
Technical Field
The present application relates to the field of multimedia technologies, and in particular, to a method and apparatus for allocating multimedia resources, an electronic device, and a storage medium.
Background
The elevator advertisement is a new type advertisement medium, which is a carrier for advertising in the form of display screen, poster, etc. in elevator car of city building. In order to improve the utilization rate of the advertisement resources of the elevators, the target elevator with the best advertisement resource throwing effect is usually selected from a plurality of elevators, and the playing time of the advertisement resources on the playing carrier of the target elevator is prolonged.
At present, when a target elevator is selected, a special staff is usually required to reach a designated elevator position for playing the target advertisement, the number of people watching the target advertisement in the designated elevator is counted, and the target elevator with the best target advertisement playing effect is determined according to the counting result of the staff.
However, elevator advertisements are usually broadcast in the form of carousel in elevators, and in order to improve the spreading breadth of elevator advertisements, target advertisements are usually put in a plurality of elevators, which requires that staff make statistics at specified elevator positions throughout the day, and that a plurality of staff make statistics at a plurality of specified elevator positions at which target advertisements are put, which causes waste of manpower resources, and a great deal of repetitive work, which tends to cause lower accuracy of statistics results of staff.
Disclosure of Invention
Accordingly, an object of an embodiment of the present application is to provide a method, an apparatus, an electronic device, and a storage medium for allocating multimedia resources, which determine an update area with a best multimedia resource release effect according to the number of users associated with the multimedia resources, and allocate the resources to be allocated to the update area, thereby improving the accuracy of allocating the resources to be allocated, and further improving the utilization rate of the resources to be allocated.
In a first aspect, an embodiment of the present application provides a method for allocating multimedia resources, where the method for allocating multimedia resources includes:
determining the first user number of each time interval entering the target area according to the user number in the target area and the first probability of the user entering the target area in different time intervals;
determining the number of second users associated with the multimedia resources in the time interval according to the playing time of the multimedia resources in the target area in each time interval and the number of the first users entering the target area in the time interval;
determining a first delivery score of the multimedia resource in the target area according to the number of second users associated with the multimedia resource in each time interval;
And determining an updating area corresponding to the multimedia resource according to the first release score of the multimedia resource in the target area, and distributing the resource to be distributed corresponding to the multimedia resource to the updating area.
In one possible implementation, the number of users in the target area is determined by:
acquiring the number of users to be determined passing through the target area;
searching the user entering probability which is matched with the region type and enters the target region according to the region type corresponding to the target region;
and determining the product of the number of the users to be determined and the user entering probability as the number of the users in the target area.
In one possible implementation, a first probability of the user entering the target area in a different time interval is determined by:
and searching the first probability of the user matched with the region type entering the target region in different time intervals according to the region type corresponding to the target region.
In one possible implementation manner, the determining the first delivery score of the multimedia resource in the target area according to the number of the second users associated with the multimedia resource in each time interval includes:
Determining the number of third users effectively associated with the multimedia resource in each time interval according to the stay time of the users in the target area in each time interval and the number of second users associated with the multimedia resource in the time interval;
and determining a first delivery score of the multimedia resource in the target area according to the number of third users effectively associated with the multimedia resource in each time interval.
In a possible implementation manner, the determining the number of the third users effectively associated with the multimedia resource in the time interval according to the stay time of the users in the target area in each time interval and the number of the second users associated with the multimedia resource in the time interval includes:
selecting at least one target stay time length meeting a first preset condition from the stay time lengths of users in the target areas in each time interval;
calculating the sum value of the first residence probabilities corresponding to the at least one target residence time length respectively, and determining the sum value as the second residence probability corresponding to the time interval;
and determining the product of the second stay probability corresponding to each time interval and the number of second users related to the multimedia resource in the time interval as the number of third users effectively related to the multimedia resource in the time interval.
In a possible implementation manner, the determining, according to the first delivery score of the multimedia resource in the target area, an update area corresponding to the multimedia resource includes:
comparing the first delivery scores of the multimedia resources in each target area;
and determining the target area corresponding to the first delivery score meeting a second preset condition as the updating area.
In one possible implementation manner, after the determining the first delivery score of the multimedia resource in the target area, the multimedia resource allocation method further includes:
determining a second release score of the multimedia resource corresponding to the region type according to the first release score of the multimedia resource in at least one target region corresponding to any region type;
and determining an updating region type corresponding to the multimedia resource according to a second release score corresponding to the region type of the multimedia resource, and distributing the resource to be distributed corresponding to the multimedia resource to at least one target region corresponding to the updating region type.
In a second aspect, an embodiment of the present application provides a multimedia resource allocation apparatus, including:
The first determining module is used for determining the first user number of each time interval entering the target area according to the user number in the target area and the first probability of the user entering the target area in different time intervals;
the second determining module is used for determining the number of second users associated with the multimedia resources in the time interval according to the playing time length of the multimedia resources in the target area in each time interval and the number of the first users entering the target area in the time interval;
a third determining module, configured to determine a first delivery score of the multimedia resource in the target area according to the number of second users associated with the multimedia resource in each time interval;
a fourth determining module, configured to determine an update area corresponding to the multimedia resource according to a first delivery score of the multimedia resource in the target area;
and the first allocation module is used for allocating the resources to be allocated corresponding to the multimedia resources to the update area.
In a third aspect, an embodiment of the present application provides an electronic device, including: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory in communication over the bus when the electronic device is running, the processor executing the machine-readable instructions to perform the steps of the method of multimedia resource allocation of any of the first aspects.
In a fourth aspect, an embodiment of the present application provides a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the method for multimedia resource allocation according to any of the first aspects.
According to the multimedia resource allocation method, the device, the electronic equipment and the storage medium, according to the number of users entering the target area in different time intervals and the ratio of the playing time of the multimedia resource in the time interval, the number of users associated with the multimedia resource in the time interval is determined, the first putting score corresponding to the target area is determined according to the number of users associated with the multimedia resource, the target area with the first putting score meeting the preset condition is determined to be an updated area, namely, the target area with the best playing effect of the multimedia resource is the updated area, the resources to be allocated are allocated to the updated area, the accuracy of allocating the resources to be allocated is improved, and the utilization rate of the resources to be allocated is further improved.
Further, according to the method, the device, the electronic equipment and the storage medium for distributing the multimedia resources provided by the embodiment of the application, the second distribution score of the region type can be determined according to the first distribution scores of the target regions corresponding to any region type, the region type of which the second distribution score meets the preset condition is determined as the updated region type, and the resources to be distributed are distributed to the target regions corresponding to the updated region type, so that the accuracy of distributing the resources to be distributed is further improved, and the utilization rate of the resources to be distributed is further improved.
In order to make the above objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the embodiments will be briefly described below, it being understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and other related drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 shows a flowchart of a method for allocating multimedia resources according to an embodiment of the present application;
fig. 2 is a flowchart of a method for determining the number of users in a target area in the multimedia resource allocation method according to the embodiment of the present application;
fig. 3 is a flowchart of a method for determining a first delivery score in a multimedia resource allocation method according to an embodiment of the present application;
fig. 4 is a flowchart of a method for determining the number of third users in the multimedia resource allocation method according to the embodiment of the present application;
fig. 5 is a flowchart of a method for determining an update area in the multimedia resource allocation method according to the embodiment of the present application;
Fig. 6 is a flowchart of another method for allocating multimedia resources according to an embodiment of the present application;
fig. 7 is a schematic diagram of a multimedia resource allocation device according to an embodiment of the present application;
fig. 8 shows a schematic diagram of an electronic device according to an embodiment of the present application.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the embodiments of the present application more apparent, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application, and it is apparent that the described embodiments are only some embodiments of the present application, not all embodiments. The components of the embodiments of the present application generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the application, as presented in the figures, is not intended to limit the scope of the application, as claimed, but is merely representative of selected embodiments of the application. All other embodiments, which can be made by a person skilled in the art without making any inventive effort, are intended to be within the scope of the present application.
At present, a large number of staff are usually required to survey the number of viewers of the multimedia resources in a designated target area, a target area with the best playing effect is determined according to the survey result, and the playing time of the multimedia resources in the target area is prolonged. The multimedia resource allocation method causes the waste of human resources, and simple investigation work is repeated for a long time, so that visual fatigue of staff is easy to reduce the accuracy of statistical results, and further the accuracy of multimedia resource allocation is reduced.
Based on the above problems, the embodiments of the present application provide a method, an apparatus, an electronic device, and a storage medium for allocating multimedia resources, where a first release score of a target area is determined according to the number of users entering the target area and a playing duration of multimedia resources in the target area, and resources to be allocated corresponding to the multimedia resources are reasonably allocated according to the first release score, so that accuracy of allocating the resources to be allocated is improved, and further utilization rate of the resources to be allocated is improved.
The present application is directed to a method for manufacturing a semiconductor device, and a semiconductor device manufactured by the method.
The following description of the embodiments of the present application will be made more apparent and fully hereinafter with reference to the accompanying drawings, in which some, but not all embodiments of the application are shown. The components of the present application, which are generally described and illustrated in the figures herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the application, as presented in the figures, is not intended to limit the scope of the application, as claimed, but is merely representative of selected embodiments of the application. All other embodiments, which can be made by a person skilled in the art without making any inventive effort, are intended to be within the scope of the present application.
It should be noted that: like reference numerals and letters denote like items in the following figures, and thus once an item is defined in one figure, no further definition or explanation thereof is necessary in the following figures.
For the convenience of understanding the present embodiment, a detailed description will be first given of a multimedia resource allocation method disclosed in the embodiment of the present application.
Referring to fig. 1, fig. 1 is a flowchart of a multimedia resource allocation method according to an embodiment of the present application, where the multimedia resource allocation method includes the following steps:
S101, determining the first user number of each time interval entering the target area according to the user number in the target area and the first probability of the user entering the target area in different time intervals.
In this step, a target time period is preset, where the target time period corresponds to a plurality of time intervals, for example, the target time period is 24 hours, and the target time period corresponds to 24 time intervals, which are respectively: 08:00-09:00, 09:00-10:00, … …, 07:00-8:00, in the target time period, different users enter the target area in different time intervals. The method comprises the steps of obtaining the total number of users entering a target area in a target time period, namely the number of users in the target area, obtaining the probability of locally pre-stored users entering the target area in different time intervals, namely the first probability of the users entering the target area in different time intervals, wherein the different time intervals correspond to different first probabilities, and determining the number of users entering the target area in each time interval, namely the number of the first users according to the first probability corresponding to each time interval and the number of the users in the target area. Specifically, for each time interval, the product of the first probability corresponding to the time interval and the number of users in the target area is determined as the first number of users entering the target area in the time interval.
For example, a multimedia resource is played in a target area, the number of people entering the target area within 24 hours of a target time period is 1000, that is, the number of users in the target area is 1000, a first probability that the users enter the target area within different time intervals is locally pre-stored, and the first probabilities corresponding to the 24 time intervals are respectively: (08:00-09:00): 0.05, (09:00-10:00): 0.15, … …, (07:00-8:00): 0.003, wherein the sum of the first probabilities corresponding to the 24 time intervals is equal to 1. And determining the product result 50 of 1000 and 0.05 as the first user number of 08:00-09:00 entering the target area, and similarly, respectively obtaining the first user number entering the target area in different time intervals.
Here, an appropriate target period is selected, and the number of users entering the target area in each target period is approximately equal. Optionally, a target time period is arbitrarily designated, and the number of users entering the target area in the designated target time period is the number of users in the target area. Optionally, a plurality of target time periods are designated, the number of users entering the target area in each designated target time period is acquired, an average value of the number of users is calculated, and the average value is determined as the number of users in the target area.
S102, determining the number of second users associated with the multimedia resources in the time interval according to the playing time of the multimedia resources in the target area in each time interval and the number of first users entering the target area in the time interval.
In the step, the multimedia resources are played through the play carriers arranged in the target area, a plurality of multimedia resources can be played through the play carriers arranged in the target area, a certain multimedia resource is designated, and the number of users associated with the designated multimedia resource, namely the number of second users, is determined. The playing carrier arranged in the target area can play various multimedia resources, wherein the playing carrier comprises designated multimedia resources and non-designated multimedia resources, the time length of playing the designated multimedia resources in each time interval is a first playing time length, the time length of playing the non-designated multimedia resources is a second playing time length, the sum of the first playing time length and the second playing time length is the total playing time length of the multimedia resources, the ratio of the first playing time length corresponding to the designated multimedia resources to the total playing time length of the multimedia resources is determined, namely the playing time length ratio of the designated multimedia resources, the product of the playing time length ratio of the designated multimedia resources in the time interval and the first user number in the time interval is determined as the number of users watching the designated multimedia resources in the time interval, namely the second user number.
Here, the target area may be an area with less audiovisual interference such as an elevator, a corridor, etc., and the user entering the target area is easily attracted by the multimedia resource played in the target area, and if the multimedia resource is played when the user exists in the target area and stopped when the user does not exist in the target area, the number of people entering the target area is approximately equal to the number of people associated with the multimedia resource.
For example, in the time interval 08:00-09:00, the number of the first users entering the target area is 50, assuming that in the time interval 08:00-09:00, the first multimedia resources and the second multimedia resources are played through the playing carrier set in the target area, the first playing duration of playing the first multimedia resources (appointed multimedia resources) is 30 minutes, the second playing duration of playing the second multimedia resources is 20 minutes, the playing duration ratio of the appointed multimedia resources is determined to be 60% according to the first playing duration and the second playing duration, the product of the number of the first users 50 and the playing duration ratio of the appointed multimedia resources is calculated, the calculated result is 30 persons, namely, the number of users watching the appointed multimedia resources in the time interval 08:00-09:00 is 30, namely, the number of the second users associated with the appointed multimedia resources in the time interval is 30.
S103, determining a first delivery score of the multimedia resource in the target area according to the number of the second users associated with the multimedia resource in each time interval.
In the step, the number of the second users related to the multimedia resource in any time interval is the number of users watching the multimedia resource in the target area in the time interval, and the more the number of users watching the multimedia resource is, the better the propagation effect of the multimedia resource in the target area is, and the higher the corresponding first release score is. Thus, the first delivery score of the multimedia asset in the target area can be determined according to the sum of the number of second users associated with the multimedia asset in each time interval.
For example, the target time period corresponds to 3 time periods, the number of the second users related to the specified multimedia resource in each time period is 5, 10 or 5, that is, 20 people watching the specified multimedia resource in the target area in the target time period, the first delivery score of the specified multimedia resource is determined to be 20 points, or the number of the second users is normalized, and the first delivery score of the specified multimedia resource is determined to be 0.12 points assuming that the normalization is performed on the "20 people watching the specified multimedia resource in the target elevator in the target time period" and the obtained processing result is 0.12.
S104, determining an update area corresponding to the multimedia resource according to the first release score of the multimedia resource in the target area, and distributing the resource to be distributed corresponding to the multimedia resource to the update area.
In the step, for any multimedia resource, the multimedia resource can be played through playing carriers set in a plurality of target areas, each target area corresponds to a first put score, if the first put score meets a preset condition, the target area corresponding to the first put score is determined to be an updated area, and the resource to be allocated is played through the playing carriers set in the updated area.
The resources to be allocated correspond to the multimedia resources, and the resources to be allocated may be multimedia resources or other multimedia resources related to the multimedia resources.
If the first delivery score meets the preset condition, determining a target area corresponding to the first delivery score as an updated area, and if the first delivery score does not meet the preset condition, determining the target area corresponding to the first delivery score as a non-updated area, and playing the resources to be allocated in the updated area and not in the non-updated area.
According to the multimedia resource allocation method provided by the embodiment of the application, the number of users associated with the multimedia resource in each time interval is determined according to the number of users entering the target area in each time interval and the ratio of the playing duration of the multimedia resource in the time interval, the first release score corresponding to the target area is determined according to the number of users associated with the multimedia resource, the target area with the first release score meeting the preset condition is determined as an update area, namely the target area with the best playing effect of the multimedia resource is the update area, and the resources to be allocated are allocated to the update area, so that the accuracy of allocating the resources to be allocated is improved, and the utilization rate of the resources to be allocated is further improved.
Further, referring to fig. 2, in the method for allocating multimedia resources provided in the embodiment of the present application, the number of users in the target area is determined by the following steps:
s201, obtaining the number of users to be determined passing through the target area.
In this step, the number of persons passing through the target area is different for different target areas. When the first delivery score of the multimedia resource in a certain target area needs to be evaluated, the number of people passing through the target area is obtained, namely the number of users to be determined.
S202, searching the user entering probability which is matched with the region type and enters the target region according to the region type corresponding to the target region.
In the step, each target area corresponds to an area type, and the ratio of the number of people entering the target area to the number of people passing through the target area is different for different area types, namely the user entering probability corresponding to different area types is different. The method comprises the steps of locally pre-storing pre-stored user entering probabilities corresponding to a plurality of pre-stored region types respectively, wherein different pre-stored region types correspond to different pre-stored user entering probabilities, comparing the region type corresponding to the target region with a plurality of pre-stored region types, and determining the pre-stored user entering probability corresponding to the same pre-stored region type as the region type corresponding to the target region as the user entering probability of the target region.
Here, by means of a questionnaire or other reasonable investigation, at least one target area is designated for each area type, the number of people entering the target area is investigated, the user entering probability corresponding to the target area is determined according to the known number of people passing through the target area, and for the area type, the obtained multiple user entering probabilities corresponding to the multiple target areas are processed correspondingly, for example, the average number of the user entering probabilities corresponding to the multiple target areas of any area type is calculated, and the average number is used as the user entering probability corresponding to the area type. The area type is called as the pre-stored area type, the user access probability obtained by investigation is called as the pre-stored user access probability, and the pre-stored area type and the pre-stored user access probability are stored in a local server. Specifically, the region types may include: schools, residences, hospitals, shops, office buildings and the like.
S203, determining the product of the number of the users to be determined and the user entering probability as the number of the users in the target area.
In the step, for each target area, the product of the number of users passing through the target area and the user entering probability corresponding to the target area is calculated to obtain the number of users entering the target area.
Further, in the method for allocating multimedia resources provided by the embodiment of the present application, the first probability that the user enters the target area in different time intervals is determined by the following steps:
and searching the first probability of the user matched with the region type entering the target region in different time intervals according to the region type corresponding to the target region.
In the step, aiming at a target area of any area type, the number of users entering the target area of the area type in different time intervals is different, the number of users entering the target area of the area type in the target time interval is called total number of users, the number of users entering the target area of the area type in any time interval is called interval number of users, the ratio of the interval number of users to the total number of users is the first probability, and the first probability of entering the target area in different time intervals is pre-stored locally for each area type. According to the region type of the target region, the first probability corresponding to the designated region type can be searched locally.
Further, referring to fig. 3, in the method for allocating multimedia resources according to the embodiment of the present application, determining, according to the number of second users associated with the multimedia resources in each time interval, a first delivery score of the multimedia resources in the target area includes:
s301, determining the number of third users effectively associated with the multimedia resources in the time interval according to the stay time of the users in the target area in each time interval and the number of second users associated with the multimedia resources in the time interval.
In this step, the second number of users associated with the multimedia resource in each time interval is the number of users watching the associated multimedia resource in the time interval, but the stay time lengths of different users in the target area are different, when the stay time of the users in the target area is too short, the users cannot watch the multimedia resource completely, or because the users are urgent to pass through the target area and cannot concentrate on the multimedia resource played in the target area, the users with stay time length greater than the preset threshold value in the target area are determined as the users who watch the multimedia resource effectively, namely the third number of users associated with the multimedia resource effectively.
S302, determining a first delivery score of the multimedia resource in the target area according to the number of third users effectively associated with the multimedia resource in each time interval.
The description of step 302 may refer to the description of step 103, and the same technical effects can be achieved, which will not be described in detail.
Further, referring to fig. 4, in the method for allocating multimedia resources according to the embodiment of the present application, determining, according to a residence time of a user in the target area in each time interval and a number of second users associated with the multimedia resources in the time interval, a number of third users effectively associated with the multimedia resources in the time interval includes:
s401, selecting at least one target stay time meeting a first preset condition from the stay time of the user in the target area in each time interval.
In this step, for any zone type, a plurality of possible residence time durations within each time interval are locally pre-stored, and a residence time duration meeting a first preset condition, that is, the target residence time duration, is selected from the plurality of possible residence time durations according to a preset first preset condition.
The first preset condition is related to a single play duration of the multimedia resource, for example, the single play duration of the multimedia resource is 3 seconds, the first preset condition may be that the stay time is longer than 3 seconds, the single play duration of the multimedia resource is 10 seconds, and the first preset condition may be that the stay time is longer than 12 seconds.
For example, the delivery score of a first target area belonging to a first area type is evaluated, the stay time length of the first area type is searched from stay time lengths of a plurality of locally pre-stored area types, and the search result is as follows: in the time interval 08:00-09:00, the stay time length comprises: less than 5 seconds, between 5 seconds and 10 seconds, between 10 seconds and 15 seconds, between 15 seconds and 30 seconds, … …, within a time interval 07:00-08:00, the dwell time comprises: less than 10 seconds, between 10 seconds and 15 seconds, between 15 seconds and 30 seconds, wherein the distribution of the residence time duration in each time interval can be the same or different, and the target residence time duration comprises, for time intervals 08:00-09:00, assuming that the first preset condition is greater than 10 seconds: between 10 and 15 seconds, between 15 and 30 seconds; for time intervals 07:00-08:00, the target residence time length comprises: between 10 and 15 seconds, between 15 and 30 seconds.
S402, calculating the sum value of the first residence probabilities corresponding to the at least one target residence time length respectively, and determining the sum value as the second residence probability corresponding to the time interval.
In the step, each retention time length corresponds to a retention probability, the retention probability corresponding to each target retention time length is determined as a first retention probability, and for each time interval, the sum of the first retention probabilities corresponding to the target retention time length in the time interval is calculated, namely the second retention probability.
For example, evaluating the delivery score of a first target area belonging to a first area type, and within a time interval 08:00-09:00, the target residence time length includes: the first residence probability corresponding to the target residence time length between 10 seconds and 15 seconds and between 15 seconds and 30 seconds is 0.4, the first residence probability corresponding to the target residence time length between 15 seconds and 30 seconds is 0.5, the sum of 0.4 and 0.5 is calculated, and the second residence probability corresponding to the time interval between 08:00 and 09:00 is 0.9.
S403, determining the product of the second stay probability corresponding to each time interval and the number of second users associated with the multimedia resource in the time interval as the number of third users effectively associated with the multimedia resource in the time interval.
In the step, for each time interval, calculating the product of the second stay probability corresponding to the time interval and the second user number of the associated multimedia resource in the time interval, namely the third user number of the effectively associated multimedia resource, wherein each time interval corresponds to the third user number.
For example, the delivery score of the first target area belonging to the first area type is evaluated, the second retention probability corresponding to the time interval 08:00-09:00 is 0.9, the number of the second users associated with the multimedia resource in the time interval 08:00-09:00 is 100, and the number of the third users effectively associated with the multimedia resource in the time interval 08:00-09:00 is 90, i.e. 90 people in total effectively watch the multimedia resource in the time interval 08:00-09:00.
Further, referring to fig. 5, in the method for allocating multimedia resources according to the embodiment of the present application, determining, according to the first delivery score of the multimedia resource in the target area, an update area corresponding to the multimedia resource includes:
s501, comparing the first delivery scores of the multimedia resources in each target area.
S502, determining the target area corresponding to the first delivery score meeting a second preset condition as the updating area.
Combining step 501 to step 502, for the same multimedia resource, the multimedia resource can be played in a plurality of target areas, each target area corresponds to a first delivery score, the first delivery scores corresponding to each target area are compared, and the target area corresponding to the first delivery score meeting the second preset condition is determined as an updated area.
Optionally, the second preset condition may be that the first delivery score is greater than a preset threshold, for example, the first delivery score corresponding to the first target area is 0.2, the first delivery score corresponding to the second target area is 0.3, the first delivery score corresponding to the third target area is 0.5, the first delivery score corresponding to the fourth target area is 0.1, the second preset condition is that the first delivery score is greater than 0.25, and the second target area and the third target area are updated areas.
Optionally, the second preset condition may be a first delivery score of the first three, and the first target area, the second target area, and the third target area are update areas.
Further, referring to fig. 6, in the method for allocating multimedia resources according to the embodiment of the present application, after determining the first delivery score of the multimedia resource in the target area, the method for allocating multimedia resources further includes:
S601, determining a second release score of the multimedia resource corresponding to the region type according to the first release score of the multimedia resource in at least one target region corresponding to any region type.
In the step, each target area corresponds to an area type, a second delivery score corresponding to each area type is determined, and the area type with the best multimedia resource spreading effect can be determined according to the second delivery score. Each region type corresponds to at least one target region, each target region corresponds to a first delivery score, namely each region type corresponds to at least one first delivery score, an average value of the at least one first delivery score corresponding to any region type is calculated, and the average value is determined to be a second delivery score corresponding to the region type.
For example, the first target area corresponds to a first area type, the second target area corresponds to a first area type, the first delivery score corresponding to the first target area is 0.2, the first delivery score corresponding to the second target area is 0.4, and the second delivery score corresponding to the first area type is 0.3.
S602, determining an update region type corresponding to the multimedia resource according to a second release score of the region type corresponding to the multimedia resource, and distributing the resource to be distributed corresponding to the multimedia resource to at least one target region corresponding to the update region type.
In the step, each region type corresponds to a second release score, if the second release score meets a preset condition, the region type corresponding to the second release score is determined to be an updated region type, and the resources to be allocated are played in a plurality of target regions of the updated region type.
Optionally, the preset condition may be that the second delivery score is greater than a preset threshold, for example, the second delivery score corresponding to the first region type is 0.2, the second delivery score corresponding to the second region type is 0.3, the second delivery score corresponding to the third region type is 0.5, and the second delivery score corresponding to the fourth region type is 0.1, where the preset condition is that the second delivery score is greater than 0.25, and the second region type and the third region type are updated region types. The second region type corresponds to a first target region and a second target region, and the third region type corresponds to a third target region, a fourth target region and a fifth target region, so that the resources to be allocated are allocated to the first target region, the second target region, the third target region, the fourth target region and the fifth target region.
Optionally, the preset condition may be a second delivery score of the first three, and the first region type, the second region type, and the third region type are updated region types.
Based on the same inventive concept, the embodiment of the present application further provides a multimedia resource allocation device corresponding to the multimedia resource allocation method, and since the principle of solving the problem of the device in the embodiment of the present application is similar to that of the foregoing multimedia resource allocation method in the embodiment of the present application, the implementation of the device may refer to the implementation of the method, and the repetition is omitted.
Referring to fig. 7, a schematic diagram of a multimedia resource allocation device according to an embodiment of the application is provided, and the multimedia resource allocation device 700 includes:
a first determining module 701, configured to determine, according to the number of users in the target area and a first probability that a user enters the target area in different time intervals, a first number of users entering the target area in each time interval;
a second determining module 702, configured to determine, according to a playing duration of the multimedia resource in the target area in each time interval and the number of the first users entering the target area in the time interval, a second number of users associated with the multimedia resource in the time interval;
a third determining module 703, configured to determine a first delivery score of the multimedia resource in the target area according to the number of second users associated with the multimedia resource in each time interval;
A fourth determining module 704, configured to determine an update area corresponding to the multimedia resource according to a first delivery score of the multimedia resource in the target area;
a first allocation module 705, configured to allocate resources to be allocated corresponding to the multimedia resources to the update area.
In one possible embodiment, the above-mentioned multimedia resource allocation apparatus 700 further includes:
the acquisition module is used for acquiring the number of users to be determined passing through the target area;
the first searching module is used for searching the user entering probability which is matched with the region type and enters the target region according to the region type corresponding to the target region;
and a fifth determining module, configured to determine the product of the number of users to be determined and the user entry probability as the number of users in the target area.
In one possible embodiment, the above-mentioned multimedia resource allocation apparatus 700 further includes:
and the second searching module is used for searching the first probability of the user matched with the region type entering the target region in different time intervals according to the region type corresponding to the target region.
In a possible implementation manner, the third determining module 703 is specifically configured to, when determining the first delivery score of the multimedia resource in the target area according to the number of second users associated with the multimedia resource in each time interval, determine:
Determining the number of third users effectively associated with the multimedia resource in each time interval according to the stay time of the users in the target area in each time interval and the number of second users associated with the multimedia resource in the time interval;
and determining a first delivery score of the multimedia resource in the target area according to the number of third users effectively associated with the multimedia resource in each time interval.
In a possible implementation manner, the third determining module 703 is specifically configured to, when determining, according to a residence time of the user in the target area in each time interval and the number of second users associated with the multimedia resource in the time interval, the number of third users effectively associated with the multimedia resource in the time interval, the third determining module 703 is specifically configured to:
selecting at least one target stay time length meeting a first preset condition from the stay time lengths of users in the target areas in each time interval;
calculating the sum value of the first residence probabilities corresponding to the at least one target residence time length respectively, and determining the sum value as the second residence probability corresponding to the time interval;
And determining the product of the second stay probability corresponding to each time interval and the number of second users related to the multimedia resource in the time interval as the number of third users effectively related to the multimedia resource in the time interval.
In a possible implementation manner, the fourth determining module 704 is specifically configured to, when determining, according to the first delivery score of the multimedia resource in the target area, an update area corresponding to the multimedia resource, where the fourth determining module 704 is configured to:
comparing the first delivery scores of the multimedia resources in each target area;
and determining the target area corresponding to the first delivery score meeting a second preset condition as the updating area.
In one possible embodiment, the above-mentioned multimedia resource allocation apparatus 700 further includes:
a sixth determining module, configured to determine a second delivery score of the multimedia resource corresponding to the region type according to the first delivery scores of the multimedia resource in at least one target region corresponding to any region type;
a seventh determining module, configured to determine an updated region type corresponding to the multimedia resource according to a second delivery score corresponding to the region type of the multimedia resource;
And the second allocation module is used for allocating the resources to be allocated corresponding to the multimedia resources to at least one target area corresponding to the update area type.
According to the multimedia resource allocation device provided by the embodiment of the application, the number of users associated with the multimedia resource in each time interval is determined according to the number of users entering the target area in each time interval and the ratio of the playing duration of the multimedia resource in the time interval, the first release score corresponding to the target area is determined according to the number of users associated with the multimedia resource, the target area with the first release score meeting the preset condition is determined as an update area, namely the target area with the best playing effect of the multimedia resource is the update area, and the resources to be allocated are allocated to the update area, so that the accuracy of allocating the resources to be allocated is improved, and the utilization rate of the resources to be allocated is further improved.
As shown in fig. 8, an electronic device 800 according to an embodiment of the present application includes: a processor 801, a memory 802 and a bus, the memory 802 storing machine readable instructions executable by the processor 801, the processor 801 and the memory 802 communicating over the bus when the electronic device is running, the processor 801 executing the machine readable instructions to perform the steps of the method of multimedia resource allocation as described above.
Specifically, the above-mentioned memory 802 and the processor 801 can be general-purpose memories and processors, and are not particularly limited herein, and the above-mentioned multimedia resource allocation method can be performed when the processor 801 runs a computer program stored in the memory 802.
Corresponding to the above-mentioned multimedia resource allocation method, the embodiment of the present application further provides a computer readable storage medium, on which a computer program is stored, which when being executed by a processor, performs the steps of the above-mentioned multimedia resource allocation method.
It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described system and apparatus may refer to corresponding procedures in the foregoing method embodiments, which are not described herein again. In the several embodiments provided by the present application, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. The above-described apparatus embodiments are merely illustrative, and the division of the modules is merely a logical function division, and there may be additional divisions when actually implemented, and for example, multiple modules or components may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some communication interface, indirect coupling or communication connection of devices or modules, electrical, mechanical, or other form.
The modules described as separate components may or may not be physically separate, and components shown as modules may or may not be physical modules, i.e., may be located in one place, or may be distributed over a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional module in each embodiment of the present application may be integrated into one processing module, or each module may exist alone physically, or two or more modules may be integrated into one module.
The functions, if implemented in the form of software functional modules and sold or used as a stand-alone product, may be stored on a non-volatile computer readable storage medium executable by a processor. Based on this understanding, the technical solution of the present application may be embodied essentially or in a part contributing to the prior art or in a part of the technical solution, in the form of a software product stored in a storage medium, comprising several instructions for causing a computer device (which may be a personal computer, a server, a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes.
Finally, it should be noted that: the above examples are only specific embodiments of the present application, and are not intended to limit the scope of the present application, but it should be understood by those skilled in the art that the present application is not limited thereto, and that the present application is described in detail with reference to the foregoing examples: any person skilled in the art may modify or easily conceive of the technical solution described in the foregoing embodiments, or perform equivalent substitution of some of the technical features, while remaining within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application, and are intended to be included in the scope of the present application. Therefore, the protection scope of the application is subject to the protection scope of the claims.
Claims (8)
1. A multimedia resource allocation method, characterized in that the multimedia resource allocation method comprises:
determining the first user number of each time interval entering the target area according to the user number in the target area and the first probability of the user entering the target area in different time intervals;
Determining the number of second users associated with the multimedia resources in the time interval according to the playing time of the multimedia resources in the target area in each time interval and the number of the first users entering the target area in the time interval;
selecting at least one target stay time length meeting a first preset condition from the stay time lengths of users in the target areas in each time interval;
calculating the sum value of the first residence probabilities corresponding to the at least one target residence time length respectively, and determining the sum value as the second residence probability corresponding to the time interval;
determining the product of the second stay probability corresponding to each time interval and the number of second users related to the multimedia resource in the time interval as the number of third users effectively related to the multimedia resource in the time interval;
according to the number of third users effectively associated with the multimedia resources in each time interval, determining a first delivery score of the multimedia resources in the target area;
and determining an updating area corresponding to the multimedia resource according to the first release score of the multimedia resource in the target area, and distributing the resource to be distributed corresponding to the multimedia resource to the updating area.
2. The method for allocating multimedia resources according to claim 1, wherein the number of users in the target area is determined by:
acquiring the number of users to be determined passing through the target area;
searching the user entering probability which is matched with the region type and enters the target region according to the region type corresponding to the target region;
and determining the product of the number of the users to be determined and the user entering probability as the number of the users in the target area.
3. The method of claim 1, wherein the first probability of the user entering the target area in a different time interval is determined by:
and searching the first probability of the user matched with the region type entering the target region in different time intervals according to the region type corresponding to the target region.
4. The method for allocating multimedia resources according to claim 1, wherein determining an update area corresponding to the multimedia resource according to the first delivery score of the multimedia resource in the target area comprises:
comparing the first delivery scores of the multimedia resources in each target area;
And determining the target area corresponding to the first delivery score meeting a second preset condition as the updating area.
5. The method of claim 1, further comprising, after said determining a first placement score for the multimedia resource in the target area:
determining a second release score of the multimedia resource corresponding to the region type according to the first release score of the multimedia resource in at least one target region corresponding to any region type;
and determining an updating region type corresponding to the multimedia resource according to a second release score corresponding to the region type of the multimedia resource, and distributing the resource to be distributed corresponding to the multimedia resource to at least one target region corresponding to the updating region type.
6. A multimedia resource allocation apparatus, characterized in that the multimedia resource allocation apparatus comprises:
the first determining module is used for determining the first user number of each time interval entering the target area according to the user number in the target area and the first probability of the user entering the target area in different time intervals;
The second determining module is used for determining the number of second users associated with the multimedia resources in the time interval according to the playing time length of the multimedia resources in the target area in each time interval and the number of the first users entering the target area in the time interval;
a third determining module, configured to determine a first delivery score of the multimedia resource in the target area according to the number of second users associated with the multimedia resource in each time interval;
a fourth determining module, configured to determine an update area corresponding to the multimedia resource according to a first delivery score of the multimedia resource in the target area;
and the first allocation module is used for allocating the resources to be allocated corresponding to the multimedia resources to the update area.
7. An electronic device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory in communication over the bus when the electronic device is running, the processor executing the machine-readable instructions to perform the steps of the multimedia resource allocation method of any one of claims 1 to 5.
8. A computer readable storage medium, characterized in that the computer readable storage medium has stored thereon a computer program which, when executed by a processor, performs the steps of the multimedia resource allocation method according to any of claims 1 to 5.
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