CN110276651A - A kind of exposure determines method, apparatus, electronic equipment and storage medium - Google Patents
A kind of exposure determines method, apparatus, electronic equipment and storage medium Download PDFInfo
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- CN110276651A CN110276651A CN201910616304.3A CN201910616304A CN110276651A CN 110276651 A CN110276651 A CN 110276651A CN 201910616304 A CN201910616304 A CN 201910616304A CN 110276651 A CN110276651 A CN 110276651A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Abstract
This application provides a kind of exposures to determine method, apparatus, electronic equipment and storage medium, and exposing the method for determination includes: to obtain in preset time period, the customer flow information in corresponding first play area of target information；By stay time of each user for including in customer flow information, the broadcast information of target information and customer flow information in the first play area, it is input in preparatory trained time probability model, obtains the target information generates in the first play area first sub- exposure frequency and the corresponding first child user quantity of each first sub- exposure frequency；First total number of users and first total exposure number of the target information in the first play area are determined using the first sub- exposure frequency and the first child user quantity；First total number of users and the first total exposure number are sent to user terminal.The application effectively raises the accuracy for calculating the first total number of users and the first total exposure number of target information.
Description
Technical field
This application involves media information processing technology fields, determine method, apparatus, electricity in particular to a kind of exposure
Sub- equipment and storage medium.
Background technique
With the development of science and technology, outdoor information is not limited only in the outdoor publics such as building appearance or street, square
Neon light, information board, poster for setting up etc., the screen for playing multiple information can be rolled by also setting up, and increase the sense of audient crowd
It sees.
Whether the outdoor information of the forms such as neon light, information board, poster or the outdoor information of screen form, information
Quotient is required to be apparent from the exposure number and number of each outdoor information.In the prior art, usually using the side of investigation
Formula, record pass through the number and number of target information position, and as the exposure number and exposure frequency of target information.
But above method accuracy is lower.
Summary of the invention
In view of this, a kind of exposure of being designed to provide of the embodiment of the present application determines method, apparatus, electronic equipment and deposits
Storage media can be improved the first total number of users (exposure number) for calculating target information and the (exposure time of the first total exposure number
Number) accuracy.
In a first aspect, the embodiment of the present application provides a kind of determining method of exposure, wherein include:
It obtains in preset time period, the customer flow information in corresponding first play area of target information；
To include in the customer flow information, the broadcast information of the target information and the customer flow information
Stay time of each user in first play area is input in preparatory trained time probability model, obtains
The the first sub- exposure frequency and each first sub- exposure frequency that target information generates in first play area are corresponding
First child user quantity；
Determine the target information described first using the described first sub- exposure frequency and the first child user quantity
First total number of users and the first total exposure number in play area；
Described first total number of users and the first total exposure number are sent to user terminal.
With reference to first aspect, the embodiment of the present application provides the first possible embodiment of first aspect, wherein institute
The broadcast information for stating target information includes the playing duration of the target information, the broadcasting time of the target information, the mesh
Mark the playing interval between the broadcasting screen number and every two target information of information.
With reference to first aspect, the embodiment of the present application provides second of possible embodiment of first aspect, wherein institute
It states and obtains in preset time period, the customer flow information in corresponding first play area of target information, comprising:
It is obtained in preset time period using based on location-based service LBS, the use in corresponding first play area of target information
Family flow information.
With reference to first aspect, the embodiment of the present application provides the third possible embodiment of first aspect, wherein also
Include:
Determine the target information generates in the second play area second sub- exposure frequency and each second son exposure time
The corresponding second child user quantity of number；
Determine the quantity in first play area with same subscriber in second play area；
Utilize the described first sub- exposure frequency, the first child user quantity, the second sub- exposure frequency, described second
The quantity of child user quantity and the same subscriber determines the target information in first play area and described second
The sub- exposure frequency of the third of play area and the corresponding third child user quantity of the sub- exposure frequency of each third.
The third possible embodiment with reference to first aspect, the embodiment of the present application provide the 4th kind of first aspect
Possible embodiment, wherein in exposure frequency there are at least one third, further includes:
To each sub- exposure frequency of third and the corresponding third child user quantity of the sub- exposure frequency of each third
Quadrature operation is carried out, at least one product is obtained；
Read group total is carried out at least one described product, using obtain and value as the target information described first
Total exposure number in play area and in second play area.
Second aspect, the embodiment of the present application also provides a kind of exposure determining devices, wherein includes:
Obtain module, the customer flow for obtaining in preset time period, in corresponding first play area of target information
Information；
Input module, for flowing the customer flow information, the broadcast information of the target information and the user
Stay time of each user for including in amount information in first play area, it is general to be input to the preparatory trained time
In rate model, the first sub- exposure frequency and each first son exposure that target information generates in first play area are obtained
The corresponding first child user quantity of light number；
Determining module, for determining that the target provides using the described first sub- exposure frequency and the first child user quantity
Interrogate first total number of users and the first total exposure number in first play area；
Sending module, for described first total number of users and the first total exposure number to be sent to user terminal.
In conjunction with second aspect, the embodiment of the present application provides the first possible embodiment of second aspect, wherein institute
The broadcast information for stating target information includes the playing duration of the target information, the broadcasting time of the target information, the mesh
Mark the playing interval between the broadcasting screen number and every two target information of information.
In conjunction with second aspect, the embodiment of the present application provides second of possible embodiment of second aspect, wherein institute
It states and obtains module in the acquisition of a preset period of time, when customer flow information in corresponding first play area of target information, packet
It includes:
It is obtained in preset time period using based on location-based service LBS, the use in corresponding first play area of target information
Family flow information.
The third aspect, the embodiment of the present application also provides a kind of electronic equipment, wherein includes: processor, memory and total
Line, the memory are stored with the executable machine readable instructions of the processor, when electronic equipment operation, the processor
By bus communication between the memory, such as first party is executed when the machine readable instructions are executed by the processor
Described in the possible embodiment of the first of face, first aspect is any into the 4th kind of possible embodiment of first aspect
The step of exposing the method for determination.
Fourth aspect, the embodiment of the present application also provides a kind of computer readable storage mediums, wherein this is computer-readable
It is stored with computer program on storage medium, such as first aspect, first aspect are executed when which is run by processor
The first possible embodiment it is true to the exposure described in any one of the 4th kind of possible embodiment of first aspect
The step of determining method.
A kind of exposure provided by the embodiments of the present application determines method, apparatus, electronic equipment and storage medium, wherein exposure
The method of determination includes: to obtain in preset time period, the customer flow information in corresponding first play area of target information；It will use
The each user for including in family flow information, the broadcast information of target information and customer flow information is in the first play area
Stay time, be input in preparatory trained time probability model, obtain target information and generated in the first play area
The first sub- exposure frequency and the corresponding first child user quantity of each first sub- exposure frequency；Utilize the first sub- exposure frequency
First total number of users and first total exposure number of the target information in the first play area are determined with the first child user quantity；
First total number of users and the first total exposure number are sent to user terminal.The application is in addition to based in the first play area
Customer flow information also obtains each user for including in the broadcast information and customer flow information of target information first
Target information is calculated in the first broadcast area using preparatory trained time probability model in stay time in play area
First total number of users and the first total exposure number in domain improve the first total number of users and first for calculating target information
The accuracy of total exposure number.
To enable the above objects, features, and advantages of the application to be clearer and more comprehensible, preferred embodiment is cited below particularly, and cooperate
Appended attached drawing, is described in detail below.
Detailed description of the invention
Technical solution in ord to more clearly illustrate embodiments of the present application, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only some embodiments of the application, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 shows a kind of flow chart for exposing the method for determination provided by the embodiment of the present application；
Fig. 2 shows the flow charts that another kind provided by the embodiment of the present application exposes the method for determination；
Fig. 3 shows a kind of structural schematic diagram for exposing determining device provided by the embodiment of the present application；
Fig. 4 shows the structural schematic diagram of electronic equipment provided by the embodiment of the present application.
Specific embodiment
To keep the purposes, technical schemes and advantages of the embodiment of the present application clearer, below in conjunction with the embodiment of the present application
Middle attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is only
It is some embodiments of the present application, instead of all the embodiments.The application being usually described and illustrated herein in the accompanying drawings is real
The component for applying example can be arranged and be designed with a variety of different configurations.Therefore, below to the application's provided in the accompanying drawings
The detailed description of embodiment is not intended to limit claimed scope of the present application, but is merely representative of the selected reality of the application
Apply example.Based on embodiments herein, those skilled in the art institute obtained without making creative work
There are other embodiments, shall fall in the protection scope of this application.
Currently, the whether outdoor information of the forms such as neon light, information board, poster or the outdoor information of screen form,
Information quotient is required to be apparent from the exposure number and number of each outdoor information.In the prior art, usually using investigation
Mode, record passes through the number and number of target information position, and as the exposure number of target information and exposure
Number.But above method accuracy is lower.In view of the above-mentioned problems, a kind of exposure determination method provided by the embodiments of the present application,
Device, electronic equipment and storage medium can be improved the first total number of users (exposure number) and first for calculating target information
The accuracy of total exposure number (exposure frequency).
For convenient for understanding the embodiment of the present application, first to a kind of exposure determination side disclosed in the embodiment of the present application
Method describes in detail.
As shown in Figure 1, be the embodiment of the present application using server as executing subject when expose determine method flow chart, specifically
Steps are as follows:
S101 is obtained in preset time period, the customer flow information in corresponding first play area of target information.
In specific implementation, the embodiment of the present application can use based on location-based service (Location Based Service,
LBS it) obtains in preset time period, the customer flow information in corresponding first play area of target information, namely using wirelessly
Telecommunication network or external positioning method, obtain the location information of mobile terminal user, by the position for determining mobile terminal user
Whether confidence breath falls into the first play area, to obtain the customer flow information in the first play area.
Wherein, corresponding first play area of target information indicates in first play area it can be seen that the mesh played
Mark information.
S102, each use that will include in customer flow information, the broadcast information of target information and customer flow information
Stay time of the family in the first play area is input in preparatory trained time probability model, obtains target information and exist
The first sub- exposure frequency for generating in first play area and the corresponding first child user quantity of each first sub- exposure frequency.
In specific implementation, the broadcast information of target information includes the broadcasting of the playing duration of target information, target information
The playing interval between number and every two target information is shielded in the broadcasting of number, target information, wherein above-mentioned target information is broadcast
Putting information can be obtained from the backstage for playing target information.Here, above-mentioned customer flow information is in preset time period
, therefore, server needs to be searched according to preset time period when this is preset when getting the broadcasting time of target information
Between in section target information broadcasting time.
Further, can use LBS determines each user for including in customer flow information in the first play area
Stay time record the user into the first time information in the first play area specifically, be directed to each user, with
And the second temporal information of the first play area is left, according to first time information and the second temporal information, calculates the user and exist
Stay time in first play area.
By each user for including in customer flow information, the broadcast information of target information and customer flow information
Stay time in one play area is input in preparatory trained time probability model, obtains target information and broadcast first
Put the first sub- exposure frequency generated in region and the corresponding first child user quantity of each first sub- exposure frequency.
Wherein, time probability model is to be broadcast using accurate customer flow message sample gathered in advance, target information
Put stay time sample of each user for including in message sample and customer flow information in the first play area, first
What sub- exposure frequency sample and the corresponding first child user number of samples of each first sub- exposure frequency were trained.
It is worth noting that the first sub- exposure frequency that the target information generates in the first play area can be it is more
Kind, for example, 0 time, 1 time, 2 is inferior, is determined by results of calculation.And each first sub- exposure frequency is corresponding with the first child user
Quantity, that is, it is 5 that the number of users of 0 exposure is generated in the first play area in the target information, is existed in the target information
The number of users that 1 exposure is generated in first play area is 3, is generated 2 times in the first play area in the target information
The number of users of exposure is 2 etc..
S103 determines target information in the first play area using the first sub- exposure frequency and the first child user quantity
First total number of users and the first total exposure number；
First total number of users and the first total exposure number are sent to user terminal by S104.
In specific implementation, the first son that target information generates in the first play area is obtained using time probability model
After exposure frequency and the corresponding first child user quantity of each first sub- exposure frequency, server is according to the first son exposure time
Several and the first child user quantity determines first total number of users and first total exposure of the target information in the first play area
Number.
For example, being 5 in the number of users that the target information generates 0 exposure in the first play area, in the target
The number of users that information generates 1 exposure in the first play area is 3, is produced in the first play area in the target information
The number of users of raw 2 exposures is 2, and 5,3,2 progress read group totals are obtained 10, then 10 be that target information is played first
First total number of users in region；0 and 5,1 and 3,2 and 2 are subjected to quadrature calculating respectively, obtain 0,3,4；Again to 0,3,4 into
Row read group total obtains 7, then 7 be first total exposure number of the target information in the first play area.
Further, first total number of users and the first total exposure number are sent to user terminal by server, so that should
The corresponding user of user terminal according to first total number of users and the first total exposure number, to target information it is subsequent launch into
Row researching and designing.
In the embodiment of the present application, in addition to also obtaining target information based on the customer flow information in the first play area
Broadcast information and customer flow information in include stay time of each user in the first play area, using preparatory
It is total that first total number of users and first of the target information in the first play area is calculated in trained time probability model
Exposure frequency improves the accuracy for calculating the first total number of users and the first total exposure number of target information, avoids and adopt
With the mode of investigation, record passes through the number and number of target information position, and as the exposure number of target information
The lower problem with accuracy caused by exposure frequency.
In specific implementation, identical target information can be launched in two play area, and can also launch is being three
Play area etc., next, by taking identical target information is launched in two play area as an example, according to method shown in Fig. 2,
To illustrate target information in the total number of users and total exposure number of the first play area and the second play area, wherein specific
Steps are as follows:
S201 determines that the target information generates in the second play area second sub- exposure frequency and each second son expose
The corresponding second child user quantity of light number；
S202 determines the quantity in the first play area with same subscriber in the second play area；
S203 utilizes the first sub- exposure frequency, the first child user quantity, the second sub- exposure frequency, the second child user quantity
And the quantity of same subscriber, determine target information the first play area and the second play area the sub- exposure frequency of third with
And the corresponding third child user quantity of each sub- exposure frequency of third；
S204 carries out the sub- exposure frequency of each third and the corresponding third child user quantity of the sub- exposure frequency of each third
Quadrature operation obtains at least one product；
S205 carries out read group total at least one product, broadcasts using obtain first and value as target information first
Put the total exposure number in region and in the second play area；
S206 carries out read group total to all third child user quantity, exists using obtain first and value as target information
Total number of users in first play area and in the second play area.
In specific implementation, can use the method for Fig. 1 to determine that target information generates in the second play area
Two sub- exposure frequencies and the corresponding second child user quantity of each second sub- exposure frequency.It is determined using LBS and determines first
The interior quantity with same subscriber in the second play area of play area, namely utilize the agreement interconnected between the network of mobile terminal
The address (Internet Protocol, IP) come determine in the first play area and in the second play area same subscriber quantity.
In turn, the first sub- exposure frequency, the first child user quantity, the second sub- exposure frequency, the second child user be can use
The quantity of quantity and same subscriber determines target information in the exposure time of third of the first play area and the second play area
The corresponding third child user quantity of several and each sub- exposure frequency of third.
Quadrature is carried out to the sub- exposure frequency of each third and the corresponding third child user quantity of the sub- exposure frequency of each third
Operation obtains at least one product；Read group total is carried out at least one product, using obtain first and value as target information
Total exposure number in the first play area and in the second play area.
Read group total is carried out to all third child user quantity, is broadcast using obtain first and value as target information first
Put total number of users in region and in the second play area.
Based on the same inventive concept, it determines and fills the embodiment of the present application also provides exposure corresponding with the method for determination is exposed
It sets, since the principle that the device in the embodiment of the present application solves the problems, such as determines that method is similar to the above-mentioned exposure of the embodiment of the present application,
Therefore the implementation of device may refer to the implementation of method, and overlaps will not be repeated.
Shown in Figure 3, exposure determining device provided by the another embodiment of the application includes:
Module 301 is obtained, user's stream for obtaining in preset time period, in corresponding first play area of target information
Measure information；
Input module 302, for by the customer flow information, the broadcast information of the target information and the user
Stay time of each user for including in flow information in first play area is input to the preparatory trained time
In probabilistic model, the first sub- exposure frequency and each first son that target information generates in first play area are obtained
The corresponding first child user quantity of exposure frequency；
Determining module 303, for determining the mesh using the described first sub- exposure frequency and the first child user quantity
Mark first total number of users and first total exposure number of the information in first play area；
Sending module 304, for described first total number of users and the first total exposure number to be sent to user's end
End.
In one embodiment, above-mentioned acquisition module 301 in the acquisition of a preset period of time, target information corresponding first
When customer flow information in play area, comprising:
It is obtained in preset time period using based on location-based service LBS, the use in corresponding first play area of target information
Family flow information.
In another embodiment, above-mentioned exposure determining device further includes the first computing module 305, is used for:
Determine the target information generates in the second play area second sub- exposure frequency and each second son exposure time
The corresponding second child user quantity of number；
Determine the quantity in first play area with same subscriber in second play area；
Utilize the described first sub- exposure frequency, the first child user quantity, the second sub- exposure frequency, described second
The quantity of child user quantity and the same subscriber determines the target information in first play area and described second
The sub- exposure frequency of the third of play area and the corresponding third child user quantity of the sub- exposure frequency of each third.
In yet another embodiment, in exposure frequency there are at least one third, above-mentioned exposure determining device is also
Including the second computing module 306, it is used for:
To each sub- exposure frequency of third and the corresponding third child user quantity of the sub- exposure frequency of each third
Quadrature operation is carried out, at least one product is obtained；
Read group total is carried out at least one described product, using obtain first and value as the target information described
Total exposure number in first play area and in second play area；
Read group total is carried out to all third child user quantity, using obtain first and value as the target information in institute
State total number of users in the first play area and in second play area.
Fig. 4 describes the structure of a kind of electronic equipment 400 provided in an embodiment of the present invention, the electronic equipment 400 include: to
A few processor 401, at least one network interface 404 or other users interface 403, memory 405, at least one communication
Bus 402.Communication bus 402 is for realizing the connection communication between these components.The electronic equipment 400 optionally includes user
Interface 403, including display is (for example, touch screen, LCD, CRT, holographic imaging (Holographic) or projection
(Projector) etc.), keyboard or pointing device are (for example, mouse, trace ball (trackball), touch-sensitive plate or touch screen
Deng).
Memory 405 may include read-only memory and random access memory, and provide instruction sum number to processor 401
According to.The a part of of memory 405 can also include nonvolatile RAM (NVRAM).
In some embodiments, memory 405 stores following element, executable modules or data structures, or
Their subset of person or their superset:
Operating system 4051 includes various system programs, hardware based for realizing various basic businesses and processing
Task；
Application program module 4052 includes various application programs, such as desktop (launcher), media player (Media
Player), browser (Browser) etc., for realizing various applied business.
In embodiments of the present invention, by the program or instruction of calling memory 405 to store, processor 401 is used for:
It obtains in preset time period, the customer flow information in corresponding first play area of target information；
To include in the customer flow information, the broadcast information of the target information and the customer flow information
Stay time of each user in first play area is input in preparatory trained time probability model, obtains
The the first sub- exposure frequency and each first sub- exposure frequency that target information generates in first play area are corresponding
First child user quantity；
Determine the target information described first using the described first sub- exposure frequency and the first child user quantity
First total number of users and the first total exposure number in play area；
Described first total number of users and the first total exposure number are sent to user terminal.
Optionally, in the method that processor 401 executes, the broadcast information of the target information includes the target information
Playing duration, the broadcasting time of the target information, the target information broadcasting screen number and every two target information between
Playing interval.
Optionally, in the method that processor 401 executes, in the acquisition preset time period, target information corresponding first
Customer flow information in play area, comprising:
It is obtained in preset time period using based on location-based service LBS, the use in corresponding first play area of target information
Family flow information.
Optionally, in the method that processor 401 executes, further includes:
Determine the target information generates in the second play area second sub- exposure frequency and each second son exposure time
The corresponding second child user quantity of number；
Determine the quantity in first play area with same subscriber in second play area；
Utilize the described first sub- exposure frequency, the first child user quantity, the second sub- exposure frequency, described second
The quantity of child user quantity and the same subscriber determines the target information in first play area and described second
The sub- exposure frequency of the third of play area and the corresponding third child user quantity of the sub- exposure frequency of each third.
Optionally, in the method that processor 401 executes, in exposure frequency there are at least one third, further includes:
To each sub- exposure frequency of third and the corresponding third child user quantity of the sub- exposure frequency of each third
Quadrature operation is carried out, at least one product is obtained；
Read group total is carried out at least one described product, using obtain first and value as the target information described
Total exposure number in first play area and in second play area；
Read group total is carried out to all third child user quantity, using obtain first and value as the target information in institute
State total number of users in the first play area and in second play area.
The computer program product for determining method and device is exposed provided by the embodiment of the present application, including stores program
The computer readable storage medium of code, the instruction that program code includes can be used for executing the method in previous methods embodiment,
Specific implementation can be found in embodiment of the method, and details are not described herein.
Specifically, which can be general storage medium, such as mobile disk, hard disk, on the storage medium
Computer program when being run, be able to carry out above-mentioned exposure and determine method, so as to improve calculate target information first
The accuracy of total number of users (exposure number) and the first total exposure number (exposure frequency).
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in the executable non-volatile computer-readable storage medium of a processor.Based on this understanding, the application
Technical solution substantially the part of the part that contributes to existing technology or the technical solution can be with software in other words
The form of product embodies, which is stored in a storage medium, including some instructions use so that
One computer equipment (can be personal computer, server or the network equipment etc.) executes each embodiment institute of the application
State all or part of the steps of method.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory (Read-Only
Memory, ROM), random access memory (Random Access Memory, RAM), magnetic or disk etc. is various to deposit
Store up the medium of program code.
Finally, it should be noted that embodiment described above, the only specific embodiment of the application, to illustrate the application
Technical solution, rather than its limitations, the protection scope of the application is not limited thereto, although with reference to the foregoing embodiments to this Shen
It please be described in detail, those skilled in the art should understand that: anyone skilled in the art
Within the technical scope of the present application, it can still modify to technical solution documented by previous embodiment or can be light
It is readily conceivable that variation or equivalent replacement of some of the technical features；And these modifications, variation or replacement, do not make
The essence of corresponding technical solution is detached from the spirit and scope of the embodiment of the present application technical solution, should all cover the protection in the application
Within the scope of.Therefore, the protection scope of the application shall be subject to the protection scope of the claim.
Claims (10)
1. a kind of exposure determines method characterized by comprising
It obtains in preset time period, the customer flow information in corresponding first play area of target information；
Each of will include in the customer flow information, the broadcast information of the target information and the customer flow information
Stay time of the user in first play area is input in preparatory trained time probability model, obtains target
The the first sub- exposure frequency and each first sub- exposure frequency corresponding first that information generates in first play area
Child user quantity；
Determine that the target information is played described first using the described first sub- exposure frequency and the first child user quantity
First total number of users and the first total exposure number in region；
Described first total number of users and the first total exposure number are sent to user terminal.
2. exposure according to claim 1 determines method, which is characterized in that the broadcast information of the target information includes institute
State the broadcasting screen number and every two of the playing duration of target information, the broadcasting time of the target information, the target information
Playing interval between target information.
3. exposure according to claim 1 determines method, which is characterized in that in the acquisition preset time period, target money
Interrogate the customer flow information in corresponding first play area, comprising:
It is obtained in preset time period using based on location-based service LBS, user's stream in corresponding first play area of target information
Measure information.
4. exposure according to claim 1 determines method, which is characterized in that further include:
Determine the target information generates in the second play area second sub- exposure frequency and each second sub- exposure frequency pair
The the second child user quantity answered；
Determine the quantity in first play area with same subscriber in second play area；
It is used using the described first sub- exposure frequency, the first child user quantity, the second sub- exposure frequency, second son
The quantity of amount amount and the same subscriber determines that the target information is played in first play area and described second
The sub- exposure frequency of the third in region and the corresponding third child user quantity of the sub- exposure frequency of each third.
5. according to the method described in claim 4, it is characterized in that, also being wrapped in exposure frequency there are at least one third
It includes:
Each sub- exposure frequency of third and the corresponding third child user quantity of the sub- exposure frequency of each third are carried out
Quadrature operation obtains at least one product；
Read group total is carried out at least one described product, using obtain first and value as the target information described first
Total exposure number in play area and in second play area；
Read group total is carried out to all third child user quantity, using obtain first and value as the target information described the
Total number of users in one play area and in second play area.
6. a kind of exposure determining device characterized by comprising
Obtain module, the customer flow information for obtaining in preset time period, in corresponding first play area of target information；
Input module, for believing the customer flow information, the broadcast information of the target information and the customer flow
Stay time of each user for including in breath in first play area is input to preparatory trained time probability mould
In type, the first sub- exposure frequency and each first son exposure time that target information generates in first play area are obtained
The corresponding first child user quantity of number；
Determining module, for determining that the target information exists using the described first sub- exposure frequency and the first child user quantity
First total number of users and the first total exposure number in first play area；
Sending module, for described first total number of users and the first total exposure number to be sent to user terminal.
7. exposure determining device according to claim 6, which is characterized in that the broadcast information of the target information includes institute
State the broadcasting screen number and every two of the playing duration of target information, the broadcasting time of the target information, the target information
Playing interval between target information.
8. exposure determining device according to claim 6, which is characterized in that the acquisition module is obtaining preset time period
It is interior, when customer flow information in corresponding first play area of target information, comprising:
It is obtained in preset time period using based on location-based service LBS, user's stream in corresponding first play area of target information
Measure information.
9. a kind of electronic equipment characterized by comprising processor, memory and bus, the memory are stored with the place
The executable machine readable instructions of device are managed, when electronic equipment operation, pass through bus between the processor and the memory
Communication, the machine readable instructions execute exposure determination side as claimed in claim 1 to 5 when being executed by the processor
The step of method.
10. a kind of computer readable storage medium, which is characterized in that be stored with computer journey on the computer readable storage medium
Sequence executes the step that the exposure as described in claim 1 to 5 any one determines method when the computer program is run by processor
Suddenly.
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