CN110033296A - A kind of data processing method and device - Google Patents
A kind of data processing method and device Download PDFInfo
- Publication number
- CN110033296A CN110033296A CN201811333465.3A CN201811333465A CN110033296A CN 110033296 A CN110033296 A CN 110033296A CN 201811333465 A CN201811333465 A CN 201811333465A CN 110033296 A CN110033296 A CN 110033296A
- Authority
- CN
- China
- Prior art keywords
- equipment
- device identification
- user
- sensing
- sensing equipment
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000003672 processing method Methods 0.000 title claims abstract description 11
- 238000000034 method Methods 0.000 claims abstract description 37
- 238000012545 processing Methods 0.000 claims description 42
- 239000011551 heat transfer agent Substances 0.000 claims description 10
- 239000000523 sample Substances 0.000 description 12
- 238000007726 management method Methods 0.000 description 7
- 230000008569 process Effects 0.000 description 6
- 230000000694 effects Effects 0.000 description 5
- 238000002604 ultrasonography Methods 0.000 description 5
- 238000001514 detection method Methods 0.000 description 4
- 230000006870 function Effects 0.000 description 4
- 230000002463 transducing effect Effects 0.000 description 4
- 101100289995 Caenorhabditis elegans mac-1 gene Proteins 0.000 description 3
- 238000011161 development Methods 0.000 description 3
- 239000004744 fabric Substances 0.000 description 3
- 244000086443 Craterellus fallax Species 0.000 description 2
- 235000007926 Craterellus fallax Nutrition 0.000 description 2
- 238000004891 communication Methods 0.000 description 2
- 239000002537 cosmetic Substances 0.000 description 2
- 230000001186 cumulative effect Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 238000009434 installation Methods 0.000 description 2
- 238000005457 optimization Methods 0.000 description 2
- 241000208340 Araliaceae Species 0.000 description 1
- 241001269238 Data Species 0.000 description 1
- PEDCQBHIVMGVHV-UHFFFAOYSA-N Glycerine Chemical compound OCC(O)CO PEDCQBHIVMGVHV-UHFFFAOYSA-N 0.000 description 1
- 235000005035 Panax pseudoginseng ssp. pseudoginseng Nutrition 0.000 description 1
- 235000003140 Panax quinquefolius Nutrition 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000004422 calculation algorithm Methods 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 230000001413 cellular effect Effects 0.000 description 1
- 230000008859 change Effects 0.000 description 1
- 238000006243 chemical reaction Methods 0.000 description 1
- 238000004590 computer program Methods 0.000 description 1
- 238000013480 data collection Methods 0.000 description 1
- 230000007812 deficiency Effects 0.000 description 1
- 230000001419 dependent effect Effects 0.000 description 1
- 230000004927 fusion Effects 0.000 description 1
- 235000008434 ginseng Nutrition 0.000 description 1
- 238000003384 imaging method Methods 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000006698 induction Effects 0.000 description 1
- 238000007689 inspection Methods 0.000 description 1
- 230000007774 longterm Effects 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012544 monitoring process Methods 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 210000000056 organ Anatomy 0.000 description 1
- 230000000750 progressive effect Effects 0.000 description 1
- 238000012216 screening Methods 0.000 description 1
- 230000003595 spectral effect Effects 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
- 238000012360 testing method Methods 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Data Mining & Analysis (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
This specification embodiment provides a kind of data processing method and device, wherein the described method includes: receiving the device identification that sensing equipment is acquired and sent, the device identification is used to identify the user equipment in the coverage area of the sensing equipment；It is corresponding using account to obtain the device identification；Account is applied according to described, obtains the corresponding user information of the application account.
Description
Technical field
This disclosure relates to field of computer technology, in particular to a kind of data processing method and device.
Background technique
In the epoch of current big data, data are acquired using sensor, and obtain some valuable information according to data
Promote business development or management optimization, is a kind of important means.But at present in the scene of online lower sensor acquisition,
It is relatively simple to acquire information, for example, flow of the people can be acquired by sensor in lower traffic scene online, it can be according to the stream of people
Amount knows the stream of people's distribution situation or variation tendency of certain panel region.But this acquisition information still deficiency thinks business or management
Development bring better value, information itself can not be utilized well.
Summary of the invention
In view of this, this specification one or more embodiment provides a kind of data processing method and device, to provide more
Horn of plenty and fine information, improve the utilization rate of information.
Specifically, this specification one or more embodiment is achieved by the following technical solution:
In a first aspect, providing a kind of data processing method, which comprises
The device identification that sensing equipment is acquired and sent is received, the device identification is for identifying covering for the sensing equipment
User equipment within the scope of lid；
It is corresponding using account to obtain the device identification；
Account is applied according to described, obtains the corresponding user information of the application account.
Second aspect, provides a kind of data processing equipment, and described device includes:
Data reception module, the device identification for acquiring and sending for receiving sensing equipment, the device identification is for marking
Know the user equipment in the coverage area of the sensing equipment；
Processing module is searched, it is corresponding using account for obtaining the device identification；Account is applied according to described, is obtained
The corresponding user information of the application account.
The third aspect provides a kind of data processing equipment, and the equipment includes memory, processor, and is stored in
On reservoir and the computer instruction that can run on a processor, the processor perform the steps of when executing instruction
The device identification that sensing equipment is acquired and sent is received, the device identification is for identifying covering for the sensing equipment
User equipment within the scope of lid；
It is corresponding using account to obtain the device identification；
Account is applied according to described, obtains the corresponding user information of the application account.
The method and apparatus of this specification one or more embodiment are found corresponding by the device identification according to acquisition
User information, the rich and tractability of the user information, can be improved the utilization rate of information.
Detailed description of the invention
In order to illustrate more clearly of this specification one or more embodiment or technical solution in the prior art, below will
A brief introduction will be made to the drawings that need to be used in the embodiment or the description of the prior art, it should be apparent that, it is described below
Attached drawing is only some embodiments recorded in this specification one or more embodiment, and those of ordinary skill in the art are come
It says, without any creative labor, is also possible to obtain other drawings based on these drawings.
Fig. 1 is that a kind of advertisement position that at least one embodiment of this specification provides senses schematic diagram；
Fig. 2 is a kind of data processing method that at least one embodiment of this specification provides；
Fig. 3 is the acquisition schematic diagram for a variety of data that at least one embodiment of this specification provides；
Fig. 4 is a kind of data processing equipment that at least one embodiment of this specification provides.
Specific embodiment
In order to make those skilled in the art more fully understand the technical solution in this specification one or more embodiment,
Below in conjunction with the attached drawing in this specification one or more embodiment, to the technology in this specification one or more embodiment
Scheme is clearly and completely described, it is clear that and described embodiment is only this specification a part of the embodiment, rather than
Whole embodiments.Based on this specification one or more embodiment, those of ordinary skill in the art are not making creativeness
The range of disclosure protection all should belong in every other embodiment obtained under the premise of labour.
A kind of data processing method is provided at least one embodiment of this specification, this method is intended to obtain more horn of plenty
Data information, to provide the reference frame of better optimized development to business or management.The data that this method obtains, wherein
A kind of application scenarios are the dispensing of advertisement, the foundation that the data which is obtained are launched as advertisement.Following description
In, by taking advertisement as an example, but it is understood that, it is not limited to advertising business scene, processing data abundant can be applied to
Several scenes and business.
Advertisement position equipment under online carries out advertisement dispensing, is the important advertisement dispensing side of the one of which of advertisement under line
Formula, advertisement position equipment have the large screen for playing and showing advertisement, can be video Dynamic Display, be also possible to static map
Piece is shown.For example, the volume of the flow of passengers in subway is larger by taking subway as an example, advertisement position equipment is set in subway scene, will be hopeful
Obtain biggish passenger flow light exposure.
For brand quotient, the advertisement of oneself brand product is launched in which advertisement position equipment of subway, is had preferable
Advertisement delivery effect, be the problem of brand quotient can be considered when selecting advertisement position equipment.And for managing each advertisement position
For the advertising service platform of equipment, if it is possible to it is supplied to the more careful advertisement position device-dependent message of brand quotient, so that
The dispensing effect after advertisement is launched can be measured according to the information by obtaining brand quotient, be beneficial to promote selling for advertisement position equipment.
As follows by taking the equipment of tube advertising position as an example, how description data processing equipment, which obtains advertisement position by data processing, is set
Standby relevant information, certainly, the advertisement position equipment under other scenes are equally applicable.Data processing equipment can be by the information of acquisition
Advertising service platform is sent to, so that platform shows the brand quotient of dispensing advertisement.
As shown in Figure 1, in subway be provided with advertisement position equipment 11, the advertisement position can be at present it is vacant, to brand quotient
Launch advertisement.It is of course also possible to be the advertisement position launched away.More sensing equipments 12 can be set in advertisement position equipment 11
In, it can also be independently arranged at except advertisement position equipment 11.
In this example, more sensing equipments 12 can be the equipment for integrating a variety of small hardware of sensing, for example, can integrate
A variety of sensing modules such as camera+WiFi probe+bluetooth reader+infrared+ultrasound, can also be using other biographies in actual implementation
Feel combination, above-mentioned only example.More sensing equipments 12 can also be provided simultaneously with network savvy, for example, having WiFi hair
Emitter, or have 2g/3g/4g/5g network savvy etc., the transducing signal of acquisition can be reported into data processing equipment 13.
In addition, a variety of sensing modules that more sensing equipments 12 are integrated, it can be in the same hardware device, or can also be split up into solely
Erect the different hardware set.
Data processing equipment 13 can be the server except more sensing equipments 12, alternatively, can also be by more sensing equipments
12 are integrated into a hardware device with data processing equipment 13, in actual implementation and are not limited.When the two is integrated into one
When equipment, that can processing locality more sensing equipments acquisition transducing signal.
Still for transducing signal is reported to data processing equipment 13 in Fig. 1, it can be deposited in 13 side of data processing equipment
The corresponding relationship between more sensing equipments 12 and advertisement position equipment 11 is stored up, for example, can be more when installing more sensing equipments 12
Sensing equipment 12 is tagged, and identifying corresponding in the investigative range of more sensing equipments 12 is advertisement position equipment 11, acquisition
Transducing signal can also be used as the relevant information of advertisement position equipment 11, sell for advertisement.
Fig. 2 illustrates the data processing method of at least one embodiment of this specification, and this method can be set by data processing
Standby 13 execute.As shown in Fig. 2, this method may include:
In step 200, more sensing equipments are received and acquire the device identification reported, the device identification is used for identified ad
User equipment within the scope of the dispensing of position equipment.
In this step, more sensing equipments are used to detect the dispensing range of the advertisement position equipment.For example, incorporated by reference to ginseng
Seeing Fig. 1, it is assumed that brand quotient has launched advertisement in advertisement position equipment 11, then the people between dotted line B1 and dotted line B2,
For example, user 14, user 15 and user 16, it can be seen that the advertisement launched, the super interior people that goes beyond the scope may also just be seen
The advertisement launched less than advertisement position equipment 11.Then the range between dotted line B1 and dotted line B2 is properly termed as the throwing of advertisement position equipment
Range is put, the installation site and installation number of more sensing equipments 12, which can be considered, at least covers the dispensing range.
As described above, more sensing equipments 12, which can be one, is integrated with the equipment of the small hardware of a variety of sensings, it, should in this example
More sensing equipments 12 can acquire standby mark, which for example can be the address mobile phone mac of user.Illustratively, more
Sensing equipment 12 may include WiFi probe, and the mobile phone of user can generally automatically attempt to connection WiFi, and WiFi probe can be visited
Measure the address mac of mobile phone.Certainly, WiFi probe can also collect other signals, for example, frame type, signal strength.For example,
If user 15 and user 15 have passed through above-mentioned dispensing range, the WiFi probe in more sensing equipments 12 can get this
The address mac of the portable mobile phone of a little users.
Collected device identification can be reported to data processing equipment 13 by more sensing equipments 12.
In step 202, it is corresponding using account to obtain the device identification.
For example, can be equipped with payment in the mobile phone of user using APP, payment application is with can also obtaining mobile phone mac
Location.Also, the address mobile phone mac that payment application can will test reports to data processing equipment 13, data processing equipment 13
The corresponding relationship using account of the address mobile phone mac and payment application can be stored in advance, that is, account ID corresponds to the address mac.
In this step, data processing equipment 13 can also be obtained using the corresponding user information of account, the user information packet
The range included is more, for example, the gender of user or age, subsequent to will be described.
In step 204, by the corresponding user information of the application account, foundation is corresponding between the advertisement position equipment
Relationship.In this step, data processing equipment 13 can will be applied and be established between the corresponding user information of account and advertisement position equipment
Corresponding relationship.
For example, the corresponding user information in the address mac -1 includes " female, 40 years old, consuming capacity is higher ".
More sensing equipments that the address mac -1 is reported in step 200 are equipment 000, and the equipment 000 is for acquiring advertisement position
Device identification within the scope of the dispensing of equipment S1.
The corresponding relationship so established may include " [advertisement position equipment S1]-[female, 40 years old, consuming capacity is higher] ", this
Sample board quotient it is known that, will be that feature user sees this advertisement if launching advertisement in advertisement position equipment S1,
Accurately know the crowd characteristic that the advertisement is launched.
The data processing method of this example by acquiring device identification by sensing equipment, and is got according to device identification
The user information of corresponding advertisement position improves the accuracy that advertisement is launched so that subsequent can launch advertisement according to the user information.
In addition, above-mentioned process be by taking advertisement is launched as an example, can be according to equipment mark in other scenes except advertisement
Know corresponding user account, gets the corresponding user information of account.For example, the user information can be the number of user
Flow, gender, age, consuming capacity, online shopping feature etc..These data are very abundant and fine, can there are many use
On the way, for example, government organs, estate management etc., can be managed optimization according to these user informations, metro operation person is come
It says, it will be appreciated that the volume of the flow of passengers and passenger flow identity information more abundant advanced optimize management.Alternatively, coming for commercial enterprise
It says, can consider whether that shops is nearby arranged according to these data, etc..It should be noted that advertising scenarios here are only
It is one of purposes.
Shown in Figure 3, data processing equipment 13 is corresponding using account according to the address mac, available to a variety of
Data on line, it is also available to data under a variety of lines.Following example is several:
In one example, by taking user 14 as an example, which can carry out excessive online purchase on computer terminal 18
Object, naturally it is also possible to do shopping on surfing Internet with cell phone, here only by taking computer as an example.Above-mentioned payment application will be used in shopping
Application account, and then data processing equipment 13 it is available to this using account carry out shopping online online shopping data.
The online shopping data may include: shopping preferences, such as often purchase cosmetics, or often purchase mother and baby uses
Product.The common shipping address of shopping online can also be got, which can be home address or the place of working of user 14
Location, to get the resident address of user 14.
In addition, user needs to carry out account registration, can also get the property of user before using using account shopping
Not, the user identity feature such as age, consuming capacity (e.g., account consumes grade).
In another example, user is also possible to consume in the market on subway periphery, for example, removing some door of market
Clothes is bought in shop, and perhaps this shops is exactly the brand quotient that advertisement has been launched in subway.Under this scene, Yong Hu
When shops shopping payment, data processing equipment 13 can also obtain consumption data under line.Consumption data for example can be under the line
It include: the payment stroke count for consuming position (e.g., which market shops), shops.Consumption data is also in user information under these lines
One kind.Wherein it is possible to report consumption position by the payment application APP of user, branch can also be reported by the Cash collecting equipment of shops
Pay stroke count.Further, it is also possible to which more sensing equipments are arranged in (shop can be and consume place under one of line) in shop, by more
The volume of the flow of passengers in sensing equipment acquisition shop can obtain buying rate in conjunction with above-mentioned payment stroke count.
In another example, can also online under multiple scenes in lay more sensing equipments, for example, as shown in figure 3,
More sensing equipments 17 can also be set in bus stop, by the inferior car data of line of more sensing equipments 17 acquisition user, for example, with
Family is got on the bus a little, the common traffic route of user's daily life.In conjunction with the inspection that more sensing equipments are arranged in shop above-mentioned
It surveys, it can also be seen which market consumption user has gone.Wherein, the detection of more sensing equipments in shop or bus stop
The detection for the more sensing equipments being arranged can detect the address mobile phone mac of user.The inferior car data of line, market shops data,
It can be known as traffic data under line, i.e., expression user went data where.Traffic data is also in user information under line
It is a kind of.In this case, sensing equipment such as can be set in bus stop, subway at the traffic place under lines.
In actual implementation, it is not limited to above-mentioned several examples.
As described above, by taking the address mac as an example, can online under several scenes lay more sensing equipments, for example, subway
Advertisement position equipment, alternatively, the shops in market, alternatively, bus stop etc..
By the more sensing equipments of scene laying under above-mentioned a variety of lines, data under a variety of lines of user can be collected,
For example, consumption place, point of getting on the bus, common traffic route etc..Data can be corresponding with the address mobile phone mac of user under these lines.
Data on line can also be obtained according to the address mac, for example, shopping preferences, shopping address, user's gender etc..And then it can be by this
A little on-line off-line data fusions obtain the data of similar table 1.Wherein, the data of table 1 are few examples, not limited to this.
The corresponding user information of certain advertisement position of table 1
| The address mac | Identity | Online shopping preference | Resident address | Consume shop | Route website |
| mac-1 | Female, 50 years old | Girl baby | Address -1 | Shops -1 | A1 website |
| mac-2 | Male, 20 years old | Sports equipment | Address -2 | Nothing | A2 website |
For brand quotient, above- mentioned information can be accurate to provide objective group very abundant to the dispensing advertisement of advertisement position equipment
Information.For example, some brand quotient is when the advertisement of oneself will be launched to which advertisement position equipment by considering, it may be considered that the advertisement position
Corresponding group characteristic.
For example, if the corresponding crowd women of advertisement position is in the majority, and these women include many mother's class users, can be with
The advertisement of mother and baby's articles is launched to the advertisement position.
In another example if there are many white collar in the corresponding crowd of advertisement position, and consumed according under traffic data under line and line
Number is it has been found that these white collars by the market beside subway, and often go shopping market in, then brand quotient not only can be
Advertisement position equipment in subway launches the corresponding advertisement of white collar, and brand shops can also be entered in the market.
Therefore, the on-line off-line data in table 1 can provide very accurate and information abundant for brand quotient, for brand quotient
Determine how to launch advertisement, so that advertisement delivery effect is promoted.It, can also be further also, on the basis of above-mentioned table 1
The processing such as carry out crowd's classification, such as how many old man in the crowd by advertisement position, how many women.
In addition, this more sensing equipments by laying under device identification and line, acquire the mode of online and offline data,
It can be also used for measuring advertisement delivery effect.For example, advertisement position equipment of the brand quotient in subway has launched female article advertisement,
And shops has been entered in the market beside subway, then can be by acquiring in the address user mac and shops in subway
The address mac, can know: the user of certain addresses mac has viewed the advertisement in subway, and the user does not buy before
The product for crossing brand quotient has gone to above-mentioned shops consumption purchase female article after watching advertisement, this illustrate the user be by
The client that advertisement attracts is launched, so that more accurate obtains advertisement drainage effect.
In addition, can not only acquire the address mac of user equipment by laying more sensing equipments, other can also be acquired
Information.For example, to have can integrate camera+WiFi probe+bluetooth reader+infrared+ultrasound etc. a variety of for more sensing equipments 12
Sensing module, these sensing modules can acquire heat transfer agent and reported data processing equipment 13 respectively.Data processing equipment 13
Multiple heat transfer agents can be integrated, a variety of statistics are carried out, including but not limited to following several:
In one example, traffic statistics can be carried out.In daily video monitoring, if light is bad or crowd
When flow is very big, the volume of the flow of passengers can not be accurately identified sometimes.In this example, traffic statistics can be carried out by more sensing equipments,
More sensing equipments can integrate multiple heat transfer agents, and flow identification is more acurrate.
Firstly, first briefly describe under following several sensing modules heat transfer agent acquisition mode:
Ultrasound (or use infrared substitution): ultrasound can be by ranging from the number of determination, and setting pass through vibration frequency after
Sense object position reaches.For example, reaching the region, by number+1, the region is left by number -1.Infrared mode is by red
Outside line principle of reflection, when human body hand or body certain a part in infrared spectral range, human body hand or body are picked up gear and are reflected into
Infrared receiver tube is counted.
Camera: can shoot image or video by camera, read object number, moving condition/track, crawl list
The mode of frame/frame by frame.When carrying out number of people judgement by camera, can be acquired according to camera the clothes color of user, face,
The personal attributes such as posture, and determined according to the corresponding moving condition of personal attribute is comprehensive, for example, can detect certain in camera
The dynamic mobile track of stain (hair) in range, the motion track of color in video, the motion track of face in video
Deng the number of determination.
WiFi probe: WiFi probe can listen in range, detect the address mac, the frame of the equipment such as the mobile phone of user
The data such as type, signal strength.
Camera & probe: this is a kind of sensing combination that can be used, and can pass through camera and WiFi probe
Combination, detection flows, more accurately.Alternatively, the sensing combination of probe & bluetooth can also be used, wherein bluetooth is short distance
From wireless communication technique, the arrival of user mobile phone can also be incuded.
Secondly, can integrate according to above-mentioned a variety of heat transfer agents, more accurately to carry out traffic statistics.For example, different
The detection far and near distance of sensing module can be different, can determine the setting position of sensing module, according to different distance with comprehensive
Accurately acquisition heat transfer agent.
In addition, as described above, a variety of sensing modes can detect the number of people, for example, ultrasound, camera, infrared etc., data
Processing equipment is when receiving each sensing module in more sensing equipments and acquiring the multiple heat transfer agents reported respectively, if more
A heat transfer agent detects some target user in same position, then can be confirmed that the user is exactly to be located at the position
It sets.
Be exemplified below: can three-dimensional (deep, wide, high) space sensing module, independent mutually between three, position is different.Example
When such as, in depth bounds of geting started, cloth infrared induction reaches the number in the region；Introduction height cloth camera, angle from
Upper and lower high angle shot, to enter the number of people (black dot) of camera picture as recording；In width range, cloth ultrasonic wave away from
From sensor, number is judged with the echo that ultrasonic reflection returns.Three carries out the combination of algorithm, such as a time above three dimension
There is record, then it represents that there is 1 people entrance in the region.
As above, flow more accurately can be detected and count by a variety of sensing modules.Go out for example, subway can be counted
The number of entrance can also count person-time (flow per hour) by some advertisement position, can also count subway or correspondence
The total flow of advertisement position equipment.It can be combined with the verifying that other data carry out user location, for example, can be auxiliary with cell phone map
It helps positioning, or is ridden payment data with subway.
Further, it is also possible to count the corresponding richer information of advertisement position equipment.For example, receiving the sensing equipment acquisition
Camera shooting information, the camera shooting information is used to correspond to the image within the scope of dispensings of advertisement position equipment, for example, imaging information can be with
It include: the number of people (or hair, clothes color etc.) motion track near advertisement position equipment, the movement of the face near advertisement position equipment
Track.According to the camera shooting information, it is corresponding in dispensing place that advertisement position equipment can be obtained (e.g., near the advertisement position in subway)
Exposed feature.The exposed feature can include but is not limited to following feature:
The concern person-time per hour of advertisement position: person-time of face screen-oriented in investigative range.
The average stay time of advertisement position: average duration of user's face towards advertisement position.Everyone of screen-oriented can be used
Residence time is cumulative, and divided by the number of people staying towards advertisement position equipment.
The attention conversion ratio of advertisement position: person-time towards advertisement during advertisement is launched, divided by person-time Jing Guo advertisement.
The cumulative exposure amount of advertisement position: person-time towards advertisement.
The exposed feature of above-mentioned advertisement position is integrated and is supplied to on-line off-line data described in table 1 above
Brand quotient, will be so that brand quotient obtains advertisement very abundant and launches foundation.Not only obtain advertisement position equipment exposed feature,
Passenger flow information knows that how many people has paid close attention to the advertisement position, and is also known the detailed of crowd by the advertisement position equipment
Information, including identity, gender, consumptive characteristics etc., the accuracy that these information will make brand quotient greatly improve advertisement dispensing.
Be exemplified below: by sensing equipment acquisition and data processing, available following information:
Within the following period [2018.06.01.18:10:01~18:10:10], the following passenger flow of appearance in advertisement position: 0
~15 years old, children: 0 people, 15~40 years old, male: 2 people, 4 people of women, 40 years old~60 years old, male: 3 people, 2 people of women.Alternatively,
In the appearance passenger flow of 52 people, 21 people of advertisement screen of advertisement position equipment is paid close attention to, and has 40~60 years old male to pay close attention to the screen
Duration reaches 10 seconds.
The exposed feature of above-mentioned advertisement position equipment also corresponds to a kind of flow information, sensing equipment can be acquired above-mentioned
Flow information can establish corresponding relationship between device identification, user information.For example, what the sensing equipment in subway acquired
The flow information in certain region may include: the flow passed through in the region in designated time period, and also pass through device identification Mac
Address can know the user identity of the corresponding crowd of these flows, for example, 20-40 years old young man accounts for greatly in these flows
It is most.
In addition, the coverage area of sensing equipment, the dispensing range corresponding to advertisement position equipment.The method also includes: it will
Corresponding relationship is established in the device identification of the user information and the advertisement position equipment.For example, some advertisement position in subway is set
Standby T1 has many old men from the stream of people passed through from the equipment.
The statistical data for being acquired and being handled by sensing equipment can be made into report, report system by data processing equipment
System can be controlled by permission and realize that multi-user is classified rights management.Report can provide search, screening inquiry half an hour, when,
Day, week, the moon, season, year or designated time period passenger flow information.The passenger flow information of different zones can also be inquired, can be combined
The passenger flow data in the selected any region of display or individual data collection point.Report can also provide histogram, cake chart, element
The statistical graph of the passenger flow datas such as figure.Wherein, in the displaying of passenger flow data, the passenger flow in different flow direction can also be provided,
For example, number of marching into the arena, appearance number, staying number.It can also carry out the statistical data of different time sections or different zones
It compares, such as, it is possible to provide selected period volume of the flow of passengers Long-term change trend, stops at passenger flow quantitative comparison, per capita residence time and comparison per capita
Stay the charts such as time trend variation.Above-mentioned passenger flow information be also possible to it is unrelated with advertisement position equipment, for example, subway entrance
Passenger flow, the operational management for subway manager to subway.
Wherein, above-mentioned report can provide inquiry, can be under query flows, user identity, online shopping habit, line
Consume the user informations such as place.In order to realize to different types of inquiry, the corresponding acquisition time of device identification can be carried out
Record, can obtain the user information in designated time period accordingly.It can also be by the device identification and user information of sensing equipment
Between it is corresponding, the corresponding user information of device identification of specified sensing equipment can be obtained.
For example: want to inquire user information of some sensing equipment 0001 between 18 points to 20 points of the period, that
It can be obtained within the above-mentioned period according to device identification, the acquisition time etc. of the corresponding sensing equipment of user information, it should
In the crowd that the region of sensing equipment is passed through, young woman accounts for large percentage.
Which kind of is launched extensively in addition, describing and being determined according to user information to advertisement position equipment in above embodiment
It accuses, it can also be according to advertisement content in the mobile device to user of user information personalization.Can according to user information,
To the corresponding application APP advertisement content of device identification, the ad content matches the user information, this is transported using APP
Row is on the corresponding user equipment of device identification.
For example, the user is when platform waits vehicles, then each arranging the advertisement position equipment of sensing equipment when user reaches
When, it can show on the screen of the advertisement position equipment and meet the matched ad content of the user information.For example, user information can be with
It is gender, when user is women, cosmetics/clothes can be pushed；When user is male, digital product/section can be pushed
Skill news etc..Alternatively, ad content can also be pushed on the corresponding user equipment of device identification, for example, being pushed to mobile phone
APP。
If opening cell phone application, while attached perigean charging pile point can be shown in the APP.Can also according to
The judgement of family in-position pushes other convenience-for-people information or promotion message to APP.For example, the user buys tickets in certain subway
After entering the station, which is pushed by APP and buys the sight spot near ticket station and the commercial circle near the website.When judging that user following
When subway is mobile, all edge lines commercial circle is pushed.When user reaches new website, arrived at a station by APP prompt, nearest supermarket quotient
Field, charging point.
Can see by the description of at least one above-mentioned embodiment, according to device identification and it is corresponding apply account, can
To get a variety of data of user on line, such as user identity and online shopping hobby, can also get more under line
Which position kind of data, such as user arrived, and the resident address of user or often removed website, these information are very rich and smart
Carefully, a variety of mechanisms, enterprises and institutions can be used, so as to improve the utilization rate of information.
Fig. 4 provides a kind of data processing equipment, as shown in figure 4, the apparatus may include: data reception module 41 and lookup
Processing module 42.
Data reception module 41, the device identification for acquiring and sending for receiving sensing equipment, the device identification are used for
Identify the user equipment in the coverage area of the sensing equipment；
Processing module 42 is searched, it is corresponding using account for obtaining the device identification；Account is applied according to described, is obtained
Take the corresponding user information of the application account.
In one example, the data reception module 41 is also used to receive the stream that the sensing equipment is acquired and sent
Information is measured, the flow information corresponds to the crowd in the coverage area of the sensing equipment；
The lookup processing module 42, is also used to: user on the flow information, the device identification and the line is believed
Corresponding relationship is established between breath.
In one example, processing module 42 is searched, is also used to: according to the corresponding acquisition time of the device identification, obtaining
Take the user information in designated time period.
The device or module that above-described embodiment illustrates can specifically realize by computer chip or entity, or by having
The product of certain function is realized.A kind of typically to realize that equipment is computer, the concrete form of computer can be personal meter
Calculation machine, laptop computer, cellular phone, camera phone, smart phone, personal digital assistant, media player, navigation are set
It is any several in standby, E-mail receiver/send equipment, game console, tablet computer, wearable device or these equipment
The combination of equipment.
For convenience of description, it is divided into various modules when description apparatus above with function to describe respectively.Certainly, implementing this
The function of each module can be realized in the same or multiple software and or hardware when specification one or more embodiment.
Each step in above-mentioned process as shown in the figure, execution sequence are not limited to the sequence in flow chart.In addition, each
The description of a step can be implemented as software, hardware or its form combined, for example, those skilled in the art can be by it
It is embodied as the form of software code, can is the computer executable instructions that can be realized the corresponding logic function of the step.
When it is realized in the form of software, the executable instruction be can store in memory, and by the processor in equipment
It executes.
For example, corresponding to the above method, this specification one or more embodiment provides a kind of data processing equipment simultaneously.
The equipment may include processor, memory and storage on a memory and the computer instruction that can run on a processor.
The processor executes described instruction for realizing following steps:
The device identification that sensing equipment is acquired and sent is received, the device identification is for identifying covering for the sensing equipment
User equipment within the scope of lid；
It is corresponding using account to obtain the device identification；
Account is applied according to described, obtains the corresponding user information of the application account.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including described want
There is also other identical elements in the process, method of element, commodity or equipment.
It will be understood by those skilled in the art that this specification one or more embodiment can provide as method, system or calculating
Machine program product.Therefore, this specification one or more embodiment can be used complete hardware embodiment, complete software embodiment or
The form of embodiment combining software and hardware aspects.Moreover, this specification one or more embodiment can be used at one or
It is multiple wherein include computer usable program code computer-usable storage medium (including but not limited to magnetic disk storage,
CD-ROM, optical memory etc.) on the form of computer program product implemented.
This specification one or more embodiment can computer executable instructions it is general on
It hereinafter describes, such as program module.Generally, program module includes executing particular task or realization particular abstract data type
Routine, programs, objects, component, data structure etc..Can also practice in a distributed computing environment this specification one or
Multiple embodiments, in these distributed computing environments, by being executed by the connected remote processing devices of communication network
Task.In a distributed computing environment, the local and remote computer that program module can be located at including storage equipment is deposited
In storage media.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.At data
For managing apparatus embodiments, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to side
The part of method embodiment illustrates.
It is above-mentioned that this specification specific embodiment is described.Other embodiments are in the scope of the appended claims
It is interior.In some cases, the movement recorded in detail in the claims or step can be come according to the sequence being different from embodiment
It executes and desired result still may be implemented.In addition, process depicted in the drawing not necessarily require show it is specific suitable
Sequence or consecutive order are just able to achieve desired result.In some embodiments, multitasking and parallel processing be also can
With or may be advantageous.
The foregoing is merely the preferred embodiments of this specification one or more embodiment, not to limit this theory
Bright book one or more embodiment, all within the spirit and principle of this specification one or more embodiment, that is done is any
Modification, equivalent replacement, improvement etc. should be included within the scope of the protection of this specification one or more embodiment.
Claims (14)
1. a kind of data processing method, which comprises
The device identification that sensing equipment is acquired and sent is received, the device identification is used to identify the covering model of the sensing equipment
Enclose interior user equipment；
It is corresponding using account to obtain the device identification；
Account is applied according to described, obtains the corresponding user information of the application account.
2. according to the method described in claim 1, the user information, including at least one of following:
The corresponding user identity feature of the application account；
Alternatively, the corresponding online shopping data of the application account.
3. according to the method described in claim 1, the method also includes:
The flow information that the sensing equipment is acquired and sent is received, the flow information corresponds to the covering model of the sensing equipment
Enclose interior crowd；
Corresponding relationship will be established between the flow information, the device identification and the user information.
4. any method according to claim 1~3,
The coverage area of the sensing equipment, the dispensing range corresponding to advertisement position equipment；
The method also includes: corresponding relationship is established into the device identification of the user information and the advertisement position equipment.
5. according to the method described in claim 4,
The camera shooting information of the sensing equipment acquisition is received, the camera shooting information is used to correspond within the scope of the dispensing of advertisement position equipment
Crowd；
According to the camera shooting information, it is corresponding in the exposed feature for launching place to obtain the advertisement position equipment.
6. according to the method described in claim 1,
When the online lower consumption place of sensing equipment setting, the user information further include: the device identification is to application
Consumption data under the line at family；
When sensing equipment setting lower traffic place online, the user information further include: the device identification is to application
Traffic data under the line at family.
7. according to the method described in claim 1, the sensing equipment includes: a variety of sensing modules；
The method also includes:
It receives each sensing module in the sensing equipment and acquires the multiple heat transfer agents reported respectively；
If the multiple heat transfer agent includes target user in same position, confirm that the target user is located at institute's rheme
It sets.
8. according to the method described in claim 1,
The method also includes: according to the user information, the corresponding user equipment advertisement content of Xiang Suoshu device identification,
The ad content matches the user information.
9. according to the method described in claim 1,
The method also includes: obtain the corresponding acquisition time of the device identification；
According to the acquisition time, the user information in designated time period is obtained.
10. according to the method described in claim 1, the method also includes:
Store the corresponding relationship between the user information and the device identification of the sensing equipment；
According to the device identification of the sensing equipment, the corresponding user information of device identification of specified sensing equipment is obtained.
11. a kind of data processing equipment, described device include:
Data reception module, the device identification for acquiring and sending for receiving sensing equipment, the device identification is for identifying institute
State the user equipment in the coverage area of sensing equipment；
Processing module is searched, it is corresponding using account for obtaining the device identification；Account is applied according to described, described in acquisition
Using the corresponding user information of account.
12. device according to claim 11,
The data reception module is also used to receive the flow information that the sensing equipment is acquired and sent, the flow information
Crowd in the coverage area of the corresponding sensing equipment；
The lookup processing module, is also used to: will be on the flow information, the device identification and the line between user information
Establish corresponding relationship.
13. device according to claim 11,
The lookup processing module, is also used to: according to the corresponding acquisition time of the device identification, obtaining in designated time period
User information.
14. a kind of data processing equipment, the equipment includes memory, processor, and stores on a memory and can locate
The computer instruction run on reason device, the processor perform the steps of when executing instruction
The device identification that sensing equipment is acquired and sent is received, the device identification is used to identify the covering model of the sensing equipment
Enclose interior user equipment；
It is corresponding using account to obtain the device identification；
Account is applied according to described, obtains the corresponding user information of the application account.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811333465.3A CN110033296A (en) | 2018-11-09 | 2018-11-09 | A kind of data processing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811333465.3A CN110033296A (en) | 2018-11-09 | 2018-11-09 | A kind of data processing method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110033296A true CN110033296A (en) | 2019-07-19 |
Family
ID=67235248
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811333465.3A Pending CN110033296A (en) | 2018-11-09 | 2018-11-09 | A kind of data processing method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110033296A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110570230A (en) * | 2019-08-02 | 2019-12-13 | 苏州日煊数字科技有限公司 | advertisement positioning and delivering system based on cloud information management and working method thereof |
| CN111104420A (en) * | 2019-12-25 | 2020-05-05 | 青梧桐有限责任公司 | Data processing method, system, electronic device and readable storage medium |
| CN112232851A (en) * | 2020-01-21 | 2021-01-15 | 华为技术有限公司 | Monitoring method and device for advertising equipment |
| WO2021031600A1 (en) * | 2019-08-21 | 2021-02-25 | 深圳壹账通智能科技有限公司 | Data collection method and apparatus, computer device, and storage medium |
| WO2021147661A1 (en) * | 2020-01-21 | 2021-07-29 | 华为技术有限公司 | Multi-screen collaboration method for advertisement, and device |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104750832A (en) * | 2015-04-02 | 2015-07-01 | 百度在线网络技术（北京）有限公司 | Information releasing method, device and system |
| CN105357269A (en) * | 2015-09-30 | 2016-02-24 | 百度在线网络技术（北京）有限公司 | Data processing method and device |
| CN107220847A (en) * | 2017-05-16 | 2017-09-29 | 百度在线网络技术（北京）有限公司 | Advertisement placement method, device, server, computer equipment and computer-readable recording medium |
| CN107507017A (en) * | 2017-07-07 | 2017-12-22 | 阿里巴巴集团控股有限公司 | Shopping guide method and device under a kind of line |
| CN107679899A (en) * | 2017-09-26 | 2018-02-09 | 北京智云联众科技有限公司 | The content put-on method and device of a kind of advertisement screen |
| CN108197987A (en) * | 2017-12-28 | 2018-06-22 | 珠海华发新科技投资控股有限公司 | Advertisement integrated management monitors system and method |
-
2018
- 2018-11-09 CN CN201811333465.3A patent/CN110033296A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104750832A (en) * | 2015-04-02 | 2015-07-01 | 百度在线网络技术（北京）有限公司 | Information releasing method, device and system |
| CN105357269A (en) * | 2015-09-30 | 2016-02-24 | 百度在线网络技术（北京）有限公司 | Data processing method and device |
| CN107220847A (en) * | 2017-05-16 | 2017-09-29 | 百度在线网络技术（北京）有限公司 | Advertisement placement method, device, server, computer equipment and computer-readable recording medium |
| CN107507017A (en) * | 2017-07-07 | 2017-12-22 | 阿里巴巴集团控股有限公司 | Shopping guide method and device under a kind of line |
| CN107679899A (en) * | 2017-09-26 | 2018-02-09 | 北京智云联众科技有限公司 | The content put-on method and device of a kind of advertisement screen |
| CN108197987A (en) * | 2017-12-28 | 2018-06-22 | 珠海华发新科技投资控股有限公司 | Advertisement integrated management monitors system and method |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110570230A (en) * | 2019-08-02 | 2019-12-13 | 苏州日煊数字科技有限公司 | advertisement positioning and delivering system based on cloud information management and working method thereof |
| WO2021031600A1 (en) * | 2019-08-21 | 2021-02-25 | 深圳壹账通智能科技有限公司 | Data collection method and apparatus, computer device, and storage medium |
| CN111104420A (en) * | 2019-12-25 | 2020-05-05 | 青梧桐有限责任公司 | Data processing method, system, electronic device and readable storage medium |
| CN112232851A (en) * | 2020-01-21 | 2021-01-15 | 华为技术有限公司 | Monitoring method and device for advertising equipment |
| WO2021147661A1 (en) * | 2020-01-21 | 2021-07-29 | 华为技术有限公司 | Multi-screen collaboration method for advertisement, and device |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN110033296A (en) | A kind of data processing method and device | |
| CN209690978U (en) | User data acquisition device | |
| US11201981B1 (en) | System for notification of user accessibility of curated location-dependent content in an augmented estate | |
| WO2019149005A1 (en) | Offline interactive advertisement system | |
| US9576295B2 (en) | Adjusting a process for visit detection based on location data | |
| US7761400B2 (en) | Identifying events | |
| CN108734502B (en) | Data statistics method and system based on user position | |
| CN105283896A (en) | Marketing system and marketing method | |
| CN103238344A (en) | RF fingerprints for content location | |
| CN107230127A (en) | A kind of vending system | |
| CN103458366A (en) | Mobile terminal push service method based on Wi-Fi positioning | |
| US20030177058A1 (en) | Position dependent offers | |
| JP6801132B1 (en) | Attribute estimation device, computer program, attribute estimation system and attribute estimation method | |
| EP2988473B1 (en) | Argument reality content screening method, apparatus, and system | |
| CN108734501B (en) | Mobile positioning platform | |
| US11785161B1 (en) | System for user accessibility of tagged curated augmented reality content | |
| US11620680B2 (en) | Information distribution system | |
| CN106301866A (en) | The statistical method of destination object and device | |
| CN106462876A (en) | Personal intelligence platform | |
| TW202018638A (en) | Multimedia material pushing method and apparatus | |
| CN111368186A (en) | Exhibition information management method and system | |
| US11876941B1 (en) | Clickable augmented reality content manager, system, and network | |
| WO2007145450A1 (en) | Mobile communication terminal capable of pinpointing a tag's location and information providing system and service method utilizing both of them | |
| Carreras et al. | STORE VIEW: pervasive RFID & indoor navigation based retail inventory management | |
| CN113052659B (en) | Method and device for generating shared data ring |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| TA01 | Transfer of patent application right | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20200923 Address after: Cayman Enterprise Centre, 27 Hospital Road, George Town, Grand Cayman Islands Applicant after: Innovative advanced technology Co.,Ltd. Address before: Cayman Enterprise Centre, 27 Hospital Road, George Town, Grand Cayman Islands Applicant before: Advanced innovation technology Co.,Ltd. Effective date of registration: 20200923 Address after: Cayman Enterprise Centre, 27 Hospital Road, George Town, Grand Cayman Islands Applicant after: Advanced innovation technology Co.,Ltd. Address before: A four-storey 847 mailbox in Grand Cayman Capital Building, British Cayman Islands Applicant before: Alibaba Group Holding Ltd. |
|
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20190719 |