CN106408346A - Physical place behavior analysis system and method based on Internet of things and big data - Google Patents
Physical place behavior analysis system and method based on Internet of things and big data Download PDFInfo
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- CN106408346A CN106408346A CN201610872246.7A CN201610872246A CN106408346A CN 106408346 A CN106408346 A CN 106408346A CN 201610872246 A CN201610872246 A CN 201610872246A CN 106408346 A CN106408346 A CN 106408346A
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Abstract
The invention relates to a physical place behavior analysis system based on Internet of things and big data, which comprises a smart commodity label, a scene management device, a deployment tool, a mobile phone App, a local server and a cloud server, wherein the smart commodity label is bound on a commodity in need of being tracked; the scene management device is arranged at each position of the physical place; the local server is arranged in the physical place; the deployment tool is used for carrying out data exchange with the smart commodity label and the scene management device respectively to acquire the commodity ID information and the map position information of the commodity in the physical place; and the local server is used for carrying out data exchange with the mobile phone App and the scene management device, and behavior analysis is carried out on a member customer carrying the mobile phone App to enter the physical place according to received data. Through enabling person, commodity and physical place data to be in one-to-one correspondence, customer needs can be analyzed, the shopping experience in the physical place can be enhanced, and precision marketing for the physical place can be realized.
Description
Technical field
The invention belongs to field of computer technology, it is specifically related to a kind of entity place row based on Internet of Things and big data
For analysis system and method.
Background technology
With the fast development of ecommerce, shopping online becomes a kind of easy way of people's current consumption.On the net
Shopping businessman utilize the Internet Cookie function, can with Precise collection to each user browse vestige it is thus understood that each use
The buying habit at family and purchasing power etc. data.Thus realizing precisely pushing merchandise news raising turn-head-rate, recommending similar business
Product reduce turnover rate and provide the tie-in sale of commodity accessory to improve visitor's unit price；The reason whether user places an order, places an order and under not having
Single the reason, can obtain from data analysiss.These can be the Management Thinking of EC and decision-making offer section
Learn data, this is also the reason ecommerce can be rapidly developed.
However, as market, supermarket, the physical retail store such as brand shop, user is to after shop it is impossible to trace into user's
Track is it is impossible to the commodity corresponding record paying close attention to user is got off it is impossible to understand the reason user does not buy it is impossible to push away for user
Recommend the commodity liked.How to improve turn-head-rate？How to reduce turnover rate？How to improve visitor's unit price？How to adjust Management Thinking and
Business decision？These problems all cannot be resolved at this stage.Get more and more with exhibition in all parts of the country, exhibiter joins
The purpose of exhibition is to be understood by more suppliers, and the exhibition purpose of purchaser is to find suitable supplier to be closed
Make.Big and exhibiter is many yet with museum's area, purchaser can not recognize each exhibiter one by one, same exhibiter
Nor obtain the information of the purchaser that each has buying purpose.Internet of Things is the another item skill after computer and the Internet
Art trend, it will realize people and thing, and the information transmission data between thing and thing interacts.Enter the client of physical stores, buy
It is intended to there are many species diversity, somebody entertains clear and definite end article and buys strategy, and somebody has no hard objectives, enters shop
Purpose is intended merely to observation and compares, if having a good impression to certain part commodity, may cause desire to purchase.Therefore buy to different
The client being intended to, will have obvious differentiation to its purchasing behavior：Such as client rests near certain commodity or client's handss for a long time
Touch commodity or complete actual purchase behavior etc..The today greatly developed in technology of Internet of things, it is badly in need of a kind of row in entity place
For analysis system, analyze the concrete behavior that client enters entity place, spread the disadvantage of operation and management for solving above-mentioned entity place
End.
Content of the invention
For the defect of prior art, the invention provides a kind of entity place analysis system based on Internet of Things and big data
System and method, can sense that the calorimeter of human body calculates thermodynamic chart, can navigate to the track of the client with membership, can sweep
Retouch the state of wisdom commodity.The data in these people, commodity, entity place is corresponded and whom can analyze in what when
Between, what ground what article of crawl, can easily analyze the actual purchase needs of client accordingly.
Technical scheme is as follows：A kind of entity place behavior analysis system based on Internet of Things and big data, institute
The system of stating includes wisdom Commercial goods labelses, scene management equipment, deployment tool, mobile phone A pp, home server and cloud service
Device；Described wisdom Commercial goods labelses are bundled on the commodity needing to follow the tracks of, and described scene management equipment is arranged on entity place everywhere,
Described home server is arranged on entity place.
Alternatively, described wisdom Commercial goods labelses are used for the state change information of commodity of detection binding and encrypt this information
After broadcast out, by scene management equipment be scanned capture and parse；
Described scene management equipment carries out broadcast parameter setting by described deployment tool when mounted and associates with map location
The binding of information, and for receiving condition of merchandise information and the transmission of mobile phone A pp that described wisdom Commercial goods labelses send respectively
Encryption client's member ID data；
Described deployment tool is used for carrying out data interaction difference respectively with wisdom Commercial goods labelses and scene management equipment
Obtain commodity id information and this commodity map position information in entity place；
Described mobile phone A pp be used for entity place receive scene management equipment signal carry out self poisoning and report and
Transmission its own signal is given to described scene management equipment and is positioned；
Described home server is used for carrying out data interaction with described mobile phone A pp and scene management equipment respectively, according to connecing
The data received carries out behavior analysiss to client member carrying the described entity place of described mobile phone A pp entrance；
Described cloud server is used for setting up the behavior analysiss result that visualized graph interface assumes described home server
And collect the data of home server everywhere and form big data modeling and marketing auxiliary.
Alternatively, described wisdom Commercial goods labelses include power module, bluetooth module, gravity accelerometer module, NFC module with
And secure component；Described bluetooth module is connected with gravity accelerating module and NFC module respectively；
Described secure component is used for for wisdom Commercial goods labelses being bundled in the commodity needing to follow the tracks of；
Described NFC module is used for storing the static unique identifier of wisdom Commercial goods labelses；
After described gravity accelerometer module is used for self gravitation change is detected, the information of commodity three axle Gravity changer is sent out
Deliver to described bluetooth module；
Described bluetooth module is used for receiving the information of commodity three axle Gravity changer and the NFC of the transmission of gravity accelerometer module
The static unique identifier information of the Commercial goods labelses that module sends is gone forward side by side after row operation draws the state change of commodity, by commodity
State change information is loaded into is broadcasted to outside in broadcast packet.
Alternatively, described scene management equipment include main controller module, the first bluetooth module, the second bluetooth module,
WIFI module, thermoinduction module, NFC module and power management module；
Described main controller module respectively with the first bluetooth module, the second bluetooth module, WIFI module, thermoinduction module,
NFC module and power management module connect；Described master controller is used for controlling the information of above-mentioned each module to exchange and process
Execute the control command that described WIFI module sends；
Described first bluetooth module is used for Bluetooth broadcast is scanned, and is judged described in transmission according to the content of broadcast packet
The object of Bluetooth broadcast；
Described second bluetooth module is used for regularly sending broadcast packet, is carried out by mobile phone A pp of entity place client member
Reverse-locate；
Described WIFI module interacts for being attached data with local server system, and the finger by home server
Order sends to described main controller module；
Described thermoinduction module is used for sensing the temperature data message of special scenes；
Described NFC module is used for storing the identity identification information of described scene management equipment.
Alternatively, described deployment tool is the mobile phone comprising the back-end data management of entity place, and it includes bluetooth module, letter
Breath scan module, NFC module, map location setting module；
Described bluetooth module is used for carrying out data interaction with scene management equipment and wisdom Commercial goods labelses；
Described information scan module is used for scanning and obtain the SKU code of commodity；
Described NFC module is used for obtaining the unique identities identification code of wisdom Commercial goods labelses and identifies described unique identities
Code is bound with commodity SKU code；
Described map location setting module is used for scene management equipment carried out the confirmation of identity ID and by identity ID and position
Put coordinate to be bound.
Alternatively, described mobile phone A pp is used for when this mobile phone of member's customer handheld enters entity place passing through bluetooth module
Search after immediate scene management equipment in entity place to the semaphore of described scene management equipment and entity place
Cartographic information carries out corresponding to binding, and data result is sent to home server.
Alternatively, described deployment tool also includes WIFI module, for carrying out data transmit-receive with scene management equipment.
Alternatively, described member customer identification SDK has calling interface module and for third party's APP application program, it is adjusted
With and possess the information identifying described client member.
Alternatively, described home server includes data reception module, data transmission blocks, data memory module and number
According to computing module；
Described data reception module is used for receiving described scene management equipment and described deployment tool and described mobile phone A pp
The data message sending；
Described data transmission blocks are for carrying out commodity to mobile phone A pp of described client member after the behavior analysiss of entity place
Recommendation information pushes；
Described data memory module is used for storing the data message that described scene management equipment receives；
Described data operation module is used for the data in data memory module being calculated in order, when analyzing same
Relation between client on countershaft and scene and client and commodity.
As shown from the above technical solution, a kind of entity place analysis system based on Internet of Things and big data that the present invention provides
System can sense that the calorimeter of human body calculates thermodynamic chart, can navigate to the track of the client with membership, can scan intelligence
The state of intelligent commodity.The data in these people, commodity, entity place is corresponded can analyze who at what time, assorted
What article of ground crawl, can easily analyze the actual purchase needs of client accordingly, saved the management in entity place
Cost.The present invention can be additionally used in the data such as collection commodity attention rate and is used as analyzing foundation and the position of commodity is followed the tracks of, and enters
The commodity intelligent management of row arbitrary site.
Second aspect, the invention provides a kind of entity place behavior analysis method based on Internet of Things and big data, its
Step is as follows：
Step S1：The state change information of the commodity of wisdom Commercial goods labelses detection binding, and send this information to scene
Management equipment；
Step S2：Scene management equipment receives condition of merchandise information and the deployment that described wisdom Commercial goods labelses send respectively
The cartographic information in the entity place that instrument sends；
Step S3：Deployment tool carries out data interaction with wisdom Commercial goods labelses and scene management equipment respectively, and respectively
Obtain commodity id information and this commodity map position information in entity place；
Step S4：Home server and described mobile phone A pp and scene management equipment carry out data interaction, according to the number receiving
Carry out behavior analysiss according to client member carrying the described entity place of described mobile phone A pp entrance；
Step S5：Cloud server is used for setting up the behavior analysiss knot that visualized graph interface assumes described home server
Really.
As shown from the above technical solution, a kind of entity place analysis side based on Internet of Things and big data that the present invention provides
Method can navigate to the track of the client with membership, can scan the state of wisdom commodity.By these people, commodity, entity
The data in place correspond can analyze who at what time, what ground crawl what article, accordingly can be convenient
Analyze the actual purchase needs of client, improve the purchase experiences in entity place, save the management cost in entity place.For
Transition and upgrade under being impacted by ecommerce for the entity place provides scientific basis, is that the precision marketing in entity place provides
Data refer.
Brief description
In order to be illustrated more clearly that the specific embodiment of the invention or technical scheme of the prior art, below will be to concrete
In embodiment or description of the prior art, the accompanying drawing of required use is briefly described.In all of the figs, similar element
Or partly typically identified by similar reference.In accompanying drawing, each element or part might not be drawn according to actual ratio.
Fig. 1 shows a kind of entity place behavior analysis system based on Internet of Things and big data provided by the present invention
System pie graph；
Fig. 2 shows a kind of entity place behavior analysis method based on Internet of Things and big data provided by the present invention
Flow chart；
Fig. 3 shows a kind of entity place behavior analysis system based on Internet of Things and big data provided by the present invention
Application layout drawing in actual place；
Specific embodiment
Below in conjunction with accompanying drawing, the embodiment of technical solution of the present invention is described in detail.Following examples are only used for
Clearly technical scheme is described, is therefore intended only as example, and the protection of the present invention can not be limited with this
Scope.It should be noted that unless otherwise stated, technical term used in this application or scientific terminology should be institute of the present invention
Belong to the ordinary meaning that skilled person is understood.
Shown in Figure 1, embodiment one provides a kind of entity place analysis system based on Internet of Things and big data：Institute
The system of stating includes wisdom Commercial goods labelses, scene management equipment, deployment tool, mobile phone A pp, home server and cloud service
Device；Described wisdom Commercial goods labelses are bundled on the commodity needing to follow the tracks of, and described scene management equipment is arranged on entity place everywhere,
Described home server is arranged on entity place.
In the present embodiment, described wisdom Commercial goods labelses are used for the state change information of the commodity of detection binding, and this is believed
Breath sends to scene management equipment；
Described scene management equipment is used for receiving condition of merchandise information and the portion that described wisdom Commercial goods labelses send respectively
The cartographic information in the entity place that administration's instrument sends；
Described deployment tool is used for carrying out data interaction difference respectively with wisdom Commercial goods labelses and scene management equipment
Obtain commodity id information and this commodity map position information in entity place；
Described home server is used for carrying out data friendship with described deployment tool and scene management equipment and mobile phone A pp
Mutually, behavior analysiss are carried out to client member carrying the described entity place of described mobile phone A pp entrance according to the data receiving；
Described cloud server is used for setting up the behavior analysiss result that visualized graph interface assumes described home server.
In the present embodiment, described wisdom Commercial goods labelses include power module, bluetooth module, gravity accelerometer module, NFC mould
Block and secure component；Described bluetooth module is connected with gravity accelerating module and NFC module respectively；
Described secure component is used for for wisdom Commercial goods labelses being bundled in the commodity needing to follow the tracks of；
Described NFC module is used for storing the static unique identifier of wisdom Commercial goods labelses；
After described gravity accelerometer module is used for self gravitation change is detected, the information of commodity three axle Gravity changer is sent out
Deliver to described bluetooth module；
Described bluetooth module is used for receiving the information of commodity three axle Gravity changer and the NFC of the transmission of gravity accelerometer module
The static unique identifier information of the Commercial goods labelses that module sends is gone forward side by side after row operation draws the state change of commodity, by commodity
State change information is loaded into is broadcasted to outside in broadcast packet.
In the present embodiment, described scene management equipment includes main controller module, the first bluetooth module, the second bluetooth mould
Block, WIFI module, thermoinduction module, NFC module and power management module；
Described main controller module respectively with the first bluetooth module, the second bluetooth module, WIFI module, thermoinduction module,
NFC module and power management module connect；Described master controller is used for controlling the information of above-mentioned each module to exchange and process
Execute the control command that described WIFI module sends；
Described first bluetooth module is used for Bluetooth broadcast is scanned, and is judged described in transmission according to the content of broadcast packet
The object of Bluetooth broadcast；
Described second bluetooth module is used for sending broadcast packet, is carried out reversely by mobile phone A pp of entity place client member
Positioning；
Described WIFI module interacts for being attached data with local server system, and the finger by home server
Order sends to described main controller module；
Described thermoinduction module is used for sensing the temperature data message of special scenes；
Described NFC module is used for storing the identity identification information of described scene management equipment；
In the present embodiment, described deployment tool is the mobile phone including the back-end data management of entity place, and it includes bluetooth
Module, information scanning module, NFC module, map location setting module；
Described bluetooth module is used for carrying out data interaction with scene management equipment and wisdom Commercial goods labelses；
Described information scan module is used for scanning and obtain the SKU code of commodity；
Described NFC module is used for obtaining the unique identities identification code of wisdom Commercial goods labelses and identifies described unique identities
Code is bound with commodity SKU code；
Described map location setting module is used for scene management equipment carried out the confirmation of identity ID and by identity ID and position
Put coordinate to be bound.
In the present embodiment, described mobile phone A pp is used for when this mobile phone of member's customer handheld enters entity place passing through bluetooth
Semaphore and entity field to described scene management equipment after block search immediate scene management equipment in entity place
Cartographic information carry out corresponding to binding, and data result is sent to home server.
In the present embodiment, described deployment tool also includes WIFI module, for carrying out data transmit-receive with scene management equipment.
In the present embodiment, described member customer identification SDK has calling interface module for third party's APP application program pair
It calls and possesses the information identifying described client member.
In the present embodiment, described home server include data reception module, data transmission blocks, data memory module with
And data operation module；
Described data reception module is used for receiving the data letter that described scene management equipment and described deployment tool send
Breath；
Described data transmission blocks are for carrying out commodity to mobile phone A pp of described client member after the behavior analysiss of entity place
Recommendation information pushes；
Described data memory module is used for storing the data message that described scene management equipment receives；
Described data operation module is used for the data in data memory module being calculated in order, when analyzing same
Relation between client on countershaft and scene and client and commodity.
Referring to shown in Fig. 2 to Fig. 3, the embodiment of the present invention two further provides a kind of reality based on Internet of Things and big data
The application in actual place of body place behavior analysis system：
In the present embodiment, it is connected by wireless router between described scene management equipment and described server.
Shown in Figure 3, in the present embodiment, scene management equipment arranges 3 altogether, respectively scene management equipment 0001,
Scene management equipment 0002 and scene management equipment 0003, described three scene management equipment are respectively placed in entity place flat
The space that three shelf of row arrangement are located, i.e. locus 01, locus 02 and locus 03.When the meeting of entity place
When member client enters entity place inside, the second bluetooth module of described scene management equipment sends broadcast packet, by entity field
Mobile phone A pp of institute client member is reverse-located, by the positional information of this scene management equipment storage and described local
The cartographic information of storage in server, (certain time point is by certain scene management to know the motion track information of this client member
Device scan arrives), it is saved in the local map data base of described server.The thermoinduction mould of described scene management equipment simultaneously
Block senses the temperature data message of the affiliated locus of this equipment.By the temperature data message of above-mentioned acquisition, entity place is managed
Reason person can be appreciated that the pouplarity of the commodity in a certain region.Assist entity site manager to upgrade in time or clear up and discharge not turned round and look at
The commodity that visitor likes.It should be noted that：The temperature information data of described thermoinduction module cellphone not only includes client member, also
Temperature information including client non-member and entity place staff.
When entity place installation system equipment, using bluetooth module and NFC module and this commodity of described deployment tool
Wisdom Commercial goods labelses complete data interaction, take off commodity, deployment tool includes bar code and Response Code scan module, passes through
SKU code in items scanning, by its exclusive identification code binding with wisdom Commercial goods labelses.The WIFI module of described deployment tool is certainly
Move and the commodity SKU code information bound in the unique identities identification code of the wisdom receiving Commercial goods labelses and this label is passed through no circuit
Sent by device to the internal server in described entity place.
Described internal server pass through scene management equipment and mobile phone A pp obtain respectively merchandise news, condition of merchandise information,
Member's Customer Information, the motion track information of client member and spatial positional information simultaneously pass through above- mentioned information to client's member
Entity place consuming behavior is analyzed.
Relational database using described internal server obtains the merchandise news of a certain commodity, condition of merchandise information participant
Member's Customer Information, the data list of the time of staying information of client member；And the corresponding space bit of a certain scene management equipment
The member's motion track information put and the data list of space temperature information.Described merchandise news includes goods number, commodity
The exclusive attribute information of name, price, brand, commodity.It is analyzed according to data list information, the result of analysis is sent to high in the clouds
Server, analysis result is visually displayed on graphical interfaces the visualized graphs instrument using cloud server.
Shown in Figure 2, the embodiment of the present invention two provides a kind of entity place behavior based on Internet of Things and big data
Analysis method, its step is as follows：
Step S1：The state change information of the commodity of wisdom Commercial goods labelses detection binding, and send this information to scene
Management equipment；
Step S2：Scene management equipment receives condition of merchandise information and the deployment that described wisdom Commercial goods labelses send respectively
The cartographic information in the entity place that instrument sends；
Step S3：Deployment tool carries out data interaction with wisdom Commercial goods labelses and scene management equipment respectively, and respectively
Obtain commodity id information and this commodity map position information in entity place；
Step S4：Home server and described mobile phone A pp and scene management equipment carry out data interaction, according to the number receiving
Carry out behavior analysiss according to client member carrying the described entity place of described mobile phone A pp entrance；
Step S5：Cloud server is used for setting up the behavior analysiss knot that visualized graph interface assumes described home server
Really.
In described step S2, spatial positional information numbering residing with it for scene management facility information numbering is corresponded
Set up mapping relations, in the mapping table of relational database in write internal server.Empty as corresponding to scene management equipment 0001
Between positional information number be 01 region, just by this information write scene management facility information numbering with spatial positional information numbering
Mapping table in.Described mapping table is as shown in table 1：
Table 1
In described step S3, need to set up member's Customer Information, commodity id information, condition of merchandise information, client's member fortune
The data mapping tables of dynamic trace information (record information sometime staying in certain scene management equipment).Described mapping table is such as
Shown in table 2：
| Member's customer number | Scene management device numbering | Stop the moment | Commodity id information | Condition of merchandise information |
| 45672 | 0001 | 121510 | 20460001 | Unchanged |
| 45674 | 0002 | 121530 | 20460005 | Unchanged |
| 45676 | 0003 | 121550 | 20460009 | Change |
Table 2
When client member of hand-held described mobile phone A pp enters in entity place, divided by diverse location in entity place
The number information of the different scenes management equipment of cloth obtains this client member from entering entity place to finding its favorite commodity
Motion track information in way.After the completion of obtaining, above- mentioned information is sent to internal server by wireless router.Described
Scene management equipment then automatically obtains condition of merchandise information and sends to internal server.
Shown in Figure 3：By the thermoinduction module of described scene management equipment can obtain described equipment periphery have many
A few human body unit, described human body unit includes client member and client non-member, in conjunction with the positional information of client member, substantially
Draw this member's object run trace in this entity place and the time of staying in a certain shelf.Integrated by calculating, obtain
Go out the stop timetable in certain scene management equipment place space for client member.Client member ID records in mobile phone A pp, often
Position client member is respectively provided with unique id information, and described client member is according to internal server in the time of staying of certain shelf
Little Hour Minute Second data form setting, i.e. HHMMSS, each 20 seconds produce a record, and this record write institute
State the data memory module of internal server.Such as one client member is from the morning 10：00 entrance entity place starts to exist respectively
Each region in entity place has respectively stopped a period of time and has checked 10 after some oneself commodity interested:10 leave, but
It is not carry out any shopping, then the information being reflected in relational database is as shown in table 3.For another example client member is from upper
Noon 9：00 entrance entity place starts to have stopped a period of time respectively in the region 01 in entity place and selected oneself interested
Commodity purchasing after 9:04 leaves, because the corresponding scene management device numbering in region 01 is 0001 in this entity place,
Described scene management equipment 0001, when this client member enters in its region within the jurisdiction 01, is sent by its second bluetooth module
Mobile phone A pp that this client member of information reverse scan is held obtains its member's customer number information.It is reflected in relation in this example
Information in data base is as shown in table 4.And for example client member is from the morning 11：00 entrance entity place starts respectively in entity
Stop respectively in the region 01 in place and region 02 for a period of time and commodity have been taken down from shelf and checked, but bought business
Product.Hesitate repeatedly, finally again without purchase of reaching a decision, the most finally in 11:20 leave, then in corresponding relational database
Information is as shown in table 5.
| Member's customer number | Scene management device numbering | Stop the moment | Commodity id information | Condition of merchandise information |
| 45001 | 0001 | 100000 | No | Unchanged |
| 45001 | 0001 | 100440 | No | Unchanged |
| 45001 | 0002 | 100500 | No | Unchanged |
| 45001 | 0002 | 100800 | No | Unchanged |
| 45001 | 0003 | 100940 | No | Unchanged |
| 45001 | 0003 | 101000 | No | Unchanged |
Table 3
| Member's customer number | Scene management device numbering | Stop the moment | Commodity id information | Condition of merchandise information |
| 45002 | 0001 | 090000 | No | Unchanged |
| 45002 | 0001 | 090340 | 20465001 | Unchanged |
| 45002 | 0001 | 090400 | 20465001 | Change |
Table 4
| Member's customer number | Scene management device numbering | Stop the moment | Commodity id information | Condition of merchandise information |
| 45003 | 0001 | 110000 | No | Change |
| 45003 | 0001 | 111000 | No | Change |
| 45003 | 0002 | 111020 | No | Change |
| 45003 | 0002 | 112000 | No | Change |
Table 5
It is analyzed by each related data in data list each to the relational database in internal server, such as every is entered
Enter the information of member's consumer purchases goods of entity place shopping, the trace information moving in entity place, in each commodity institute
The consuming behavior species that residence time information etc. is inferred to client member in region can be：1st, particular purchased is had to be intended to, directly
Connect certain particular commodity of searching directly to buy；2nd, there is uncertain purchasing intention, irresolute in several commodity；3rd, no buy meaning
Figure, only saunters in entity place.
Additionally by relational database can also analyze a certain commercial form and member's customer purchasing behavior degree of association, certain
The residing locus in entity place of the degree of association of one time period and member's customer purchasing behavior, commodity and client's member purchase
Buy the degree of association of behavior, degree of association of stay time and its purchasing behavior etc. under space residing in certain commodity for client member.
The embodiment of the present invention is mainly used in analyzing behavior in entity place for client member, it will client member is as dynamic
Object, commodity are analyzed as static object, are entered using following the tracks of spatial positional information in special time for the dynamic object
Row comprehensive analysis, obtain member's Customer Information, spatial information, the relation table of stop time information.By dividing to this relation table
Analysis can set up scene during client's member free choice of goods.By the behavior analysiss of client member to this entity place, can assist
The manager helping entity place improves the shopping environment in entity place further, accurately catches each class to enter entity place and disappears
The actual demand of the client taken, provides more comfortable shopping environment and more targeted service experience for client.
Finally it should be noted that：Various embodiments above only in order to technical scheme to be described, is not intended to limit；To the greatest extent
Pipe has been described in detail to the present invention with reference to foregoing embodiments, it will be understood by those within the art that：Its according to
So the technical scheme described in foregoing embodiments can be modified, or wherein some or all of technical characteristic is entered
Row equivalent；And these modifications or replacement, do not make the essence of appropriate technical solution depart from various embodiments of the present invention technology
The scope of scheme, it all should be covered in the middle of the claim of the present invention and the scope of description.
Claims (10)
1. a kind of entity place behavior analysis system based on Internet of Things and big data it is characterised in that：Described system includes intelligence
Intelligent Commercial goods labelses, scene management equipment, deployment tool, mobile phone A pp, home server and cloud server；Described wisdom business
On the commodity needing to follow the tracks of, described scene management equipment is arranged on entity place everywhere, described local service for product label binding
Device is arranged on entity place.
2. a kind of entity place behavior analysis system based on Internet of Things and big data according to claim 1, its feature
It is：
Described wisdom Commercial goods labelses are used for the state change information of commodity of detection binding and broadcast out after encrypting this information,
It is scanned capturing and parsed by scene management equipment；
Described scene management equipment carries out broadcast parameter setting and map location related information by described deployment tool when mounted
Binding, and for receive the condition of merchandise information that described wisdom Commercial goods labelses send respectively and mobile phone A pp sends plus
Close client's member ID data；
Described deployment tool is used for carrying out data interaction with wisdom Commercial goods labelses and scene management equipment respectively and obtaining respectively
Commodity id information and this commodity map position information in entity place；
The signal that described mobile phone A pp is used for receiving scene management equipment in entity place carries out self poisoning and reports and send
Its own signal is given to described scene management equipment and is positioned；
Described home server is used for carrying out data interaction with described mobile phone A pp and scene management equipment respectively, according to receive
Data carries out behavior analysiss to client member carrying the described entity place of described mobile phone A pp entrance；
Described cloud server be used for set up visualized graph interface present described home server behavior analysiss result and
The data collecting home server everywhere forms big data modeling.
3. a kind of entity place behavior analysis system based on Internet of Things and big data according to claim 1, its feature
It is：Described wisdom Commercial goods labelses include power module, bluetooth module, gravity accelerometer module, NFC module and fastening part
Part；Described bluetooth module is connected with gravity accelerating module and NFC module respectively；
Described secure component is used for for wisdom Commercial goods labelses being bundled in the commodity needing to follow the tracks of；
Described NFC module is used for storing the static unique identifier of wisdom Commercial goods labelses；
After described gravity accelerometer module is used for detecting self gravitation change, by the information of commodity three axle Gravity changer send to
Described bluetooth module；
Described bluetooth module is used for receiving the information of commodity three axle Gravity changer and the NFC module of the transmission of gravity accelerometer module
The static unique identifier information of the Commercial goods labelses sending is gone forward side by side after row operation draws the state change of commodity, by the state of commodity
Change information is loaded into is broadcasted to outside in broadcast packet.
4. a kind of entity place behavior analysis system based on Internet of Things and big data according to claim 1, its feature
It is：Described scene management equipment includes main controller module, the first bluetooth module, the second bluetooth module, WIFI module, thermal sensation
Answer module, NFC module and power management module；
Described main controller module respectively with the first bluetooth module, the second bluetooth module, WIFI module, thermoinduction module, NFC mould
Block and power management module connect；Described master controller is used for controlling the information of above-mentioned each module to exchange and processes execution institute
State the control command of WIFI module transmission；
Described first bluetooth module is used for Bluetooth broadcast is scanned, and judges to send described bluetooth according to the content of broadcast packet
The object of broadcast；
Described second bluetooth module is used for regularly sending broadcast packet, is carried out reversely by mobile phone A pp of entity place client member
Positioning；
Described WIFI module interacts for being attached data with local server system, and the instruction of home server is sent out
Deliver to described main controller module；
Described thermoinduction module is used for sensing the temperature data message of special scenes；
Described NFC module is used for storing the identity identification information of described scene management equipment.
5. a kind of entity place behavior analysis system based on Internet of Things and big data according to claim 1, its feature
It is：Described deployment tool is the mobile phone comprising the back-end data management of entity place, and it includes bluetooth module, information scanning mould
Block, NFC module, map location setting module；
Described bluetooth module is used for carrying out data interaction with scene management equipment and wisdom Commercial goods labelses；
Described information scan module is used for scanning and obtain the SKU code of commodity；
Described NFC module be used for obtain wisdom Commercial goods labelses unique identities identification code and by described unique identities identification code with
Commodity SKU code is bound；
Described map location setting module is used for scene management equipment being carried out with the confirmation of identity ID and sitting identity ID with position
Mark is bound.
6. a kind of entity place behavior analysis system based on Internet of Things and big data according to claim 1, its feature
It is：Described mobile phone A pp is used for searching entity when this mobile phone of member's customer handheld enters entity place by bluetooth module
After immediate scene management equipment in place, the semaphore of described scene management equipment and the cartographic information in entity place are entered
The corresponding binding of row, and data result is sent to home server.
7. a kind of entity place behavior analysis system based on Internet of Things and big data according to claim 5, its feature
It is：Described deployment tool also includes WIFI module, for carrying out data transmit-receive with scene management equipment.
8. a kind of entity place behavior analysis system based on Internet of Things and big data according to claim 6, its feature
It is：Described member customer identification SDK has calling interface module and it is called and possesses knowledge for third party's APP application program
The information of not described client member.
9. a kind of entity place behavior analysis system based on Internet of Things and big data according to claim 1, its feature
It is：Described home server includes data reception module, data transmission blocks, data memory module and data operation mould
Block；
Described data reception module is used for receiving described scene management equipment and described deployment tool and described mobile phone A pp sends
Data message；
Described data transmission blocks are for carrying out commercial product recommending to mobile phone A pp of described client member after the behavior analysiss of entity place
Information pushing；
Described data memory module is used for storing the data message that described scene management equipment receives；
Described data operation module is used for the data in data memory module is calculated in order, analyzes same timeline
On client and scene and client and commodity between relation.
10. a kind of entity place behavior analysis method based on Internet of Things and big data is it is characterised in that step is as follows：
Step S1：The state change information of the commodity of wisdom Commercial goods labelses detection binding, and send this information to scene management
Equipment；
Step S2：Scene management equipment receives condition of merchandise information and the deployment tool that described wisdom Commercial goods labelses send respectively
The cartographic information in the entity place sending；
Step S3：Deployment tool carries out data interaction with wisdom Commercial goods labelses and scene management equipment respectively, and obtains respectively
Commodity id information and this commodity map position information in entity place；
Step S4：Home server and described mobile phone A pp and scene management equipment carry out data interaction, according to the data pair receiving
Client member carrying the described entity place of described mobile phone A pp entrance carries out behavior analysiss；
Step S5：Cloud server is used for setting up the behavior analysiss result that visualized graph interface assumes described home server.
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| CN107507045A (en) * | 2017-10-10 | 2017-12-22 | 南京思德展示科技股份有限公司 | Retail shop operation data acquisition analysis system |
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| US11861555B2 (en) | 2020-02-12 | 2024-01-02 | Coupang Corp. | Method for managing inventory and apparatus thereof |
| CN111818455A (en) * | 2020-07-28 | 2020-10-23 | 广东电网有限责任公司 | Fire extinguishing system of mobile substation |
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