CN107220847A - Advertisement placement method, device, server, computer equipment and computer-readable recording medium - Google Patents

Advertisement placement method, device, server, computer equipment and computer-readable recording medium Download PDF

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Publication number
CN107220847A
CN107220847A CN201710341650.6A CN201710341650A CN107220847A CN 107220847 A CN107220847 A CN 107220847A CN 201710341650 A CN201710341650 A CN 201710341650A CN 107220847 A CN107220847 A CN 107220847A
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CN
China
Prior art keywords
advertisement
mark
user
targeted advertisements
display devices
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201710341650.6A
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Chinese (zh)
Inventor
王崇杰
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Baidu Netcom Science and Technology Co Ltd
Original Assignee
Beijing Baidu Netcom Science and Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing Baidu Netcom Science and Technology Co Ltd filed Critical Beijing Baidu Netcom Science and Technology Co Ltd
Priority to CN201710341650.6A priority Critical patent/CN107220847A/en
Publication of CN107220847A publication Critical patent/CN107220847A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The present invention provides a kind of advertisement placement method, device, server, computer equipment and computer-readable recording medium.Its method includes the mark of the mobile terminal in the range of the predeterminable area on detection advertising display devices periphery；The ad-request of the mark for carrying mobile terminal and the mark of advertising display devices is sent to the advertisement releasing server on line, for mark of the advertisement releasing server according to mobile terminal, the target signature information of the corresponding audient user of mark of mobile terminal is obtained from the characteristic information storehouse previously generated；Corresponding targeted advertisements are obtained from the advertisement material library previously generated according to target signature information；And the corresponding targeted advertisements of target signature information are pushed to corresponding advertising display devices according to the marks of advertising display devices.The mode for the targeted advertisements that technical scheme is pushed has very strong specific aim, can improve interest of the audient user to advertisement, reach the real goal of advertisement, can effectively improve advertisement putting efficiency, strengthens advertisement delivery effect.

Description

Advertisement placement method, device, server, computer equipment and computer-readable recording medium
【Technical field】
The present invention relates to e-advertising technical field, more particularly to a kind of advertisement placement method, device, server, calculating Machine equipment and computer-readable recording medium.
【Background technology】
With the development of science and technology, the form of advertisement also increasingly grows with each passing hour, progressively developed into by traditional paper-made advertising E-advertising.
Using advertising display devices come the advertisement of playing pictures or video class more than existing e-advertising.In order to inhale Quote family to note, reach the effect of advertisement putting, the pedestrians such as office building or market are arranged on more existing advertising display devices More intensive place.After advertiser is by the purchase dispensing service at electronic advertisement service business, electronic advertisement service business can To deliver the gray advertisement on advertising display devices.
The mode that the advertising display devices of prior art deliver advertisement is relatively thick madder, do not consider audience demand, with The audient user that meaning is delivered around any advertisement that advertiser wants to deliver, advertising display devices is to passively receive correlation Not strong advertisement, it is impossible to reach the true purpose of advertisement, cause the effect of advertisement putting excessively poor.
【The content of the invention】
The invention provides a kind of advertisement placement method, device, server, computer equipment and computer-readable recording medium, for carrying High advertisement putting efficiency, strengthens advertisement delivery effect.
The present invention provides a kind of advertisement placement method, and methods described includes：
Detect the mark of the mobile terminal in the range of the predeterminable area on advertising display devices periphery；
The mark and the advertising display devices for carrying the mobile terminal are sent to the advertisement releasing server on line The ad-request of mark, for mark of the advertisement releasing server according to the mobile terminal, from the feature previously generated The target signature information of the corresponding audient user of mark of the mobile terminal is obtained in information bank；Believed according to the target signature Breath obtains corresponding targeted advertisements from the advertisement material library previously generated；And according to the marks of the advertising display devices to right The advertising display devices answered push the corresponding targeted advertisements of the target signature information.
The present invention also provides a kind of advertisement placement method, and methods described includes：
Receive the ad-request of the mark of the carrying mobile terminal returned under line and the mark of the advertising display devices, institute The mobile terminal being designated under line in the range of the predeterminable area by detecting advertising display devices periphery for stating mobile terminal is obtained Get；
The target that the corresponding audient user of mark of the mobile terminal is obtained from the characteristic information storehouse previously generated is special Reference ceases；
Corresponding targeted advertisements are obtained from the advertisement material library previously generated according to the target signature information；
The target signature is pushed according to the mark of the advertising display devices to the corresponding advertising display devices to believe Cease corresponding targeted advertisements.
The present invention also provides a kind of processing unit of advertisement putting, and described device includes：
Detection module, the mark of the mobile terminal in the range of predeterminable area for detecting advertising display devices periphery；
Sending module, the mark of the mobile terminal is carried for being sent to the advertisement releasing server on line and described wide The ad-request of the mark of display device is accused, for mark of the advertisement releasing server according to the mobile terminal, from pre- The target signature information of the corresponding audient user of mark of the mobile terminal is obtained in the characteristic information storehouse first generated；According to institute State target signature information and corresponding targeted advertisements are obtained from the advertisement material library previously generated；And shown and set according to the advertisement Standby mark pushes the corresponding targeted advertisements of the target signature information to the corresponding advertising display devices.
The present invention also provides a kind of advertisement releasing server, and the server includes：
Receiving module, the mark and the mark of the advertising display devices of the carrying mobile terminal returned for receiving under line Ad-request, the mobile terminal is designated under line in the range of the predeterminable area by detecting advertising display devices periphery Accessed by mobile terminal；
Characteristic information acquisition module, the mark pair for obtaining the mobile terminal from the characteristic information storehouse previously generated The target signature information of the audient user answered；
Targeted advertisements acquisition module, for being obtained according to the target signature information from the advertisement material library previously generated Corresponding targeted advertisements；
Pushing module, institute is pushed for the mark according to the advertising display devices to the corresponding advertising display devices State the corresponding targeted advertisements of target signature information；
The server also includes the characteristic information storehouse and the advertisement material library.
The present invention also provides a kind of advertisement delivery system, and the system includes advertising display devices and advertisement putting under line Processing unit, in addition to the advertisement releasing server on line；The advertisement releasing server respectively with the advertisement putting Processing unit and advertising display devices communication connection；
The processing unit of wherein described advertisement putting uses the processing unit of advertisement putting as described above；The advertisement is thrown Server is put using advertisement releasing server as described above.
The present invention also provides a kind of computer equipment, and the equipment includes：
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more of processing Device realizes advertisement placement method as described above.
The present invention also provides a kind of computer-readable medium, is stored thereon with computer program, the program is held by processor Advertisement placement method as described above is realized during row.
Advertisement placement method, device, server, computer equipment and the computer-readable recording medium of the present invention, by detecting that advertisement shows Show the mark of the mobile terminal in the range of the predeterminable area on equipment periphery；Sent to the advertisement releasing server on line and carry movement The ad-request of the mark of terminal, for mark of the advertisement releasing server according to mobile terminal, from the feature letter previously generated Cease the target signature information for the corresponding audient user of mark that mobile terminal is obtained in storehouse；According to target signature information from pre- Mr. Into advertisement material library in obtain corresponding targeted advertisements；And push the corresponding target of target signature information to advertising display devices Advertisement.Technical scheme, can obtain corresponding target wide according to the target signature information related to audient user Accuse, and the corresponding targeted advertisements of target signature information are pushed to advertising display devices, the mode of the targeted advertisements so pushed has There is very strong specific aim, interest of the audient user to advertisement can be improved, the real goal of advertisement is reached, can be effectively improved Advertisement putting efficiency, strengthens advertisement delivery effect.
【Brief description of the drawings】
Fig. 1 is the flow chart of the advertisement placement method embodiment one of the present invention.
Fig. 2 is the flow chart of the advertisement placement method embodiment two of the present invention.
Fig. 3 is the signaling diagram of the advertisement placement method embodiment three of the present invention.
Fig. 4 is the signaling diagram of the advertisement placement method example IV of the present invention.
Fig. 5 is the structural representation of the processing unit embodiment of the advertisement putting of the present invention.
Fig. 6 is the structural representation of the advertisement releasing server embodiment one of the present invention.
Fig. 7 is the structural representation of the advertisement releasing server embodiment two of the present invention.
Fig. 8 is the structure chart of the advertisement delivery system embodiment of the present invention.
Fig. 9 is the structure chart of the computer equipment embodiment of the present invention.
A kind of exemplary plot for computer equipment that Figure 10 provides for the present invention.
【Embodiment】
In order that the object, technical solutions and advantages of the present invention are clearer, below in conjunction with the accompanying drawings with specific embodiment pair The present invention is described in detail.
Fig. 1 is the flow chart of the advertisement placement method embodiment one of the present invention.As shown in figure 1, the advertisement of the present embodiment is thrown Method is put, specifically be may include steps of：
100th, the mark of the mobile terminal in the range of the predeterminable area on detection advertising display devices periphery；
The executive agent of the advertisement placement method of the present embodiment can be a line under advertisement putting processing unit, the dress Putting can be arranged in the surrounding's certain area coverage inside advertising display devices or being arranged on outside advertising display devices, with The mark of the mobile terminal in the range of the predeterminable area on advertising display devices periphery can be detected.The advertisement of the present embodiment, which is shown, to be set Standby can be the electronic bill-board installed in the pedestrian such as office building and market more close quarters.Preset areas in the present embodiment Domain scope can be set according to the actual requirements, can for example take advertising display devices periphery 5m, 8m or 10m, 15 meters or The number ranges such as person 20.The mark of mobile terminal in the present embodiment can be the media access control (Medium of mobile terminal Access Control；MAC) address, the MAC Address is the physical address of mobile terminal, being capable of the corresponding movement of unique mark The position of terminal in a network.
For example, " the mark of the mobile terminal in the range of the predeterminable area on detection advertising display devices periphery of the present embodiment Know ", it can specifically be realized using the WIFI probes in the processing unit of the advertisement putting under setting online.Due to prior art Middle mobile terminal has turned into the requirement during user lives, and user goes where can carry whenever and wherever possible.And user makes It is online with the topmost business of mobile terminal.Existing mobile terminal can be surfed the Net by mobile data network, can also be led to Cross WIFI network online.During due to being surfed the Net using mobile data network, user needs to pay certain expense, so user makes When using mobile terminal, by the way that WIFI can be opened, WIFI signal is detected whenever and wherever possible, if detecting safe WIFI signal, is passed through Connection WIFI is surfed the Net, to save unnecessary expense.When user open mobile terminal WIFI search WIFI signal when Wait, if user walking is arrived in the range of the predeterminable area on advertising display devices periphery, now the user can show as the advertisement Show the audient user of equipment, WIFI probes can detect the MAC Address of mobile terminal.
Furthermore it is also possible to by way of operators in co-operation or others, detecting the default of advertising display devices periphery International Mobile Equipment Identity code (the International Mobile Equipment of mobile terminal in regional extent Identity；IMEI) or mobile terminal other marks, this is no longer going to repeat them.
101st, sent to the advertisement releasing server on line and carry the mark of mobile terminal and the mark of advertising display devices Ad-request, for mark of the advertisement releasing server according to mobile terminal, from the characteristic information storehouse previously generated obtain The target signature information of the corresponding audient user of mark of mobile terminal；According to target signature information from the advertising thing previously generated Material obtains corresponding targeted advertisements in storehouse；And target is pushed to corresponding advertising display devices according to the marks of advertising display devices The corresponding targeted advertisements of characteristic information.
The processing unit of advertisement putting under the line of the present embodiment, after the mark of mobile terminal is got, on line Advertisement releasing server send carry mobile terminal identification ad-request.Advertisement releasing server side on line can be tieed up Protect, manage and access characteristic information storehouse and advertisement material library.Wherein be stored with characteristic information storehouse mobile terminal mark and The characteristic information of corresponding user, other terminals such as desktop computer or tablet personal computer that the user that can also be stored with uses etc. Mark.Specifically, the information stored in characteristic information storehouse can be stored according to user, and the information of each user can conduct One information is stored, and the mark of the user can be included in an information, the shifting that the characteristic information of user, user use The mark of other terminals that the mark of dynamic terminal, user use etc. all information related to the user.So, in characteristic letter Cease the corresponding relation between the mark and the characteristic information of the user for the mobile terminal that each user that is stored with storehouse uses.This Sample, the mark of mobile terminal according to used in each user can be easy to get the characteristic information of the user, or The other information related to the user.In the present embodiment, the characteristic information in characteristic information storehouse can include one or more Dimension, for example, can include a class or multiclass in sex, age, interest and keyword, and each of which class is used as a dimension Degree.It can include multiple wherein in interest, in specific storage, multiple category of interest can be pre-set, such as sing and dance, Basketball, football, table tennis, shuttlecock, stock, constellation, amusement, English, house property, politics etc., which user likes, correspondence class 1 can be designated, if otherwise which classification user does not like, correspondence classification can be designated 0.So, in category of interest It can be identified using string number.Wherein keyword can be the other labels for identifying the user, such as occupation, or the U.S. People, Chinese, Italian etc. identify the identity of nationality, or are also not available to identify the other information of the user, herein No longer citing is repeated one by one.
When only carrying the mark of mobile terminal in ad-request, advertisement releasing server can be whole according to the movement The mark at end, the characteristic information that the corresponding audient user of mark of the mobile terminal is obtained from characteristic information storehouse is special as target Reference ceases.
In addition, when only carrying the mark of multiple mobile terminals in ad-request, now advertisement releasing server can be from The characteristic information of the corresponding multiple audient users of mark of multiple mobile terminals is obtained in characteristic information storehouse；It may be referred in detail The acquisition modes of the characteristic information of each audient user are stated, be will not be repeated here.Then believe from the feature of multiple audient users The maximum characteristic information of density is obtained in breath, target signature information is used as.Because each audient user corresponds to its feature letter Breath, so, can regard the maximum characteristic information of the characteristic information Midst density of multiple audient users as target signature information.
Then the advertisement releasing server on line obtains corresponding mesh further according to target signature information from advertisement material library Mark advertisement；And according to the mark of advertising display devices, the corresponding mesh of target signature information is pushed to corresponding advertising display devices Mark advertisement.
Still optionally further, specifying for targeted advertisements can not be carried in the ad-request in the step 101 of the present embodiment Bar number, the specified bar number that can now give tacit consent to all targeted advertisements is exactly 1.Or can also be pre- in advertisement releasing server The acquiescence of targeted advertisements is first set to specify bar number, for example, 1 or 2 or other numbers.The specified bar number of the present embodiment Set according to the screen attribute of advertising display devices, such as advertising display devices only support a display screen, now only obtain One targeted advertisements are shown.If advertising display devices include two screens mutually split, two mesh can be supported simultaneously The display of advertisement is marked, two targeted advertisements can be now asked simultaneously.Similarly, specify bar number can also for 4,6 or its Its quantity, this is no longer going to repeat them.The specified bar number of the acquiescence of the targeted advertisements of the present embodiment can be with corresponding advertisement Mapping relations are set up between the mark of display device, advertisement releasing server side is arranged and stored in.Such ad placement services Device, can be wide come the target for obtaining specified bar number according to the specified bar number of the targeted advertisements of acquiescence when targeted advertisements are obtained Accuse.Or in the present embodiment, advertising display devices can also be carried in ad-request allows specifying for the targeted advertisements played Bar number, so that advertisement releasing server obtains the target of corresponding specified bar number according to target signature information from advertisement material library Advertisement, and push to advertising display devices the targeted advertisements of the corresponding specified bar number of target signature information.
The advertisement placement method of the present embodiment is related to equipment and built-in unit under line, and wherein advertising display devices and advertisement are thrown The processing unit put is located under line, and advertisement releasing server is on line, and the advertisement releasing server on line can be on line Characteristic information storehouse and advertisement material library conduct interviews, and realize the ad-request sent according to the processing unit of the advertisement putting under line In mobile terminal mark, obtain corresponding targeted advertisements, and targeted advertisements are pushed to the advertising display devices under line.Due to The targeted advertisements of acquisition are obtained according to the mark of mobile terminal, so the targeted advertisements are the audient using the mobile terminal User's targeted advertisements interested, using the advertisement putting scheme of the present embodiment, with very strong specific aim, can improve advertisement The efficiency of dispensing.
The advertisement placement method of the present embodiment, the movement in the range of predeterminable area by detecting advertising display devices periphery The mark of terminal；The ad-request for the mark for carrying mobile terminal is sent to the advertisement releasing server on line, so that advertisement is thrown Put mark of the server according to mobile terminal, from the characteristic information storehouse previously generated obtain mobile terminal mark it is corresponding by The target signature information of many users；Corresponding target is obtained from the advertisement material library previously generated according to target signature information wide Accuse；And push the corresponding targeted advertisements of target signature information to advertising display devices.The technical scheme of the present embodiment, can basis The target signature information related to audient user, obtains corresponding targeted advertisements, and push target signature to advertising display devices The corresponding targeted advertisements of information, the mode of the targeted advertisements so pushed has very strong specific aim, can improve audient user To the interest of advertisement, the real goal of advertisement is reached, advertisement putting efficiency can be effectively improved, strengthens advertisement delivery effect.
Fig. 2 is the flow chart of the advertisement placement method embodiment two of the present invention.As shown in Fig. 2 the advertisement of the present embodiment is thrown Method is put, specifically be may include steps of：
200th, the ad-request of the mark of the carrying mobile terminal returned under line and the mark of advertising display devices is received；Its The mobile terminal being designated under line in the range of the predeterminable area by detecting advertising display devices periphery of middle mobile terminal is obtained Get；
The mark of the mobile terminal of such as the present embodiment can be the MAC Address of mobile terminal, or can also be movement The IMEI of terminal, or mobile terminal other marks, the record of above-mentioned embodiment illustrated in fig. 1 is may be referred in detail, herein not Repeat again.
201st, the target that the corresponding audient user of mark of mobile terminal is obtained from the characteristic information storehouse previously generated is special Reference ceases；
202nd, corresponding targeted advertisements are obtained from the advertisement material library previously generated according to target signature information；
203rd, it is corresponding to corresponding advertising display devices push target signature information according to the mark of advertising display devices Targeted advertisements.
Specifically, the advertisement placement method of the present embodiment, the difference with above-mentioned embodiment illustrated in fig. 1 is：The present embodiment Advertisement releasing server side on line describes technical scheme.Advertisement releasing server on line be additionally operable to safeguard, Manage and access characteristic information storehouse and advertisement material library, to obtain the corresponding audient of mark of mobile terminal from characteristic information storehouse The target signature information of user, and corresponding targeted advertisements are obtained from advertisement material library according to target signature information.This implementation The specific implementation of the advertisement placement method of example, it is identical with realizing for above-mentioned embodiment illustrated in fig. 1, it may be referred in detail above-mentioned The record of embodiment illustrated in fig. 1, will not be repeated here.
The advertisement placement method of the present embodiment, the mark of the carrying mobile terminal returned by receiving under line and advertisement are shown The ad-request of the mark of equipment；The wherein preset areas being designated under line by detecting advertising display devices periphery of mobile terminal Accessed by mobile terminal in the range of domain；The mark that mobile terminal is obtained from the characteristic information storehouse previously generated is corresponding The target signature information of audient user；Corresponding target is obtained from the advertisement material library previously generated according to target signature information Advertisement；It is wide to the corresponding target of corresponding advertising display devices push target signature information according to the mark of advertising display devices Accuse.The technical scheme of the present embodiment, can obtain corresponding target wide according to the target signature information related to audient user Accuse, and the corresponding targeted advertisements of target signature information are pushed to advertising display devices, the mode of the targeted advertisements so pushed has There is very strong specific aim, interest of the audient user to advertisement can be improved, the real goal of advertisement is reached, can be effectively improved Advertisement putting efficiency, strengthens advertisement delivery effect.
Still optionally further, it can be stored with the characteristic information storehouse of the advertisement releasing server side of the present embodiment mobile whole The mark at end and the characteristic information of corresponding user, other terminals such as desktop computer that the user that can also be stored with uses or The mark of person's tablet personal computer etc.., for example can be with and the characteristic information in characteristic information storehouse can include one or more dimension Including a class or multiclass in sex, age, interest and keyword, each of which class is used as a dimension.It can join in detail The record of the technical scheme of the processing unit side for the advertisement putting stated under line is admitted to, this is no longer going to repeat them.
Alternatively, " movement is obtained from the characteristic information storehouse previously generated in the step 201 of above-mentioned embodiment illustrated in fig. 2 Before the corresponding target signature information of mark of terminal ", advertisement releasing server can also generate feature letter by collecting data Storehouse is ceased, specifically be may include steps of：
(a1) all users are collected from the access log of internet and pass through owning that various types of terminals conduct interviews Access data；
Internet in use, user can use mobile terminal network visiting, can also use tablet personal computer access network, Desktop computer can also be used to access network.When collecting data, institute can be got from the access log of internet useful All access data that family passes through various types of terminal access networks.
(a2) the access data for belonging to same user in all access data are merged, obtains the access number of each user According to；
All access data in network are carried out into integration in the present embodiment to get through, the access data of same user will be belonged to Integrate, for example, the access number that same account conducts interviews can will be used by different types of terminal in all access data According to the access data for merging into same user；And/or the access data that will be conducted interviews in all access data by same IP Merge into the access data of same user.
In practical application, when same user logs in same account progress network access by different mobile terminals, correspondence Access data may be considered the access data of same user.Such as certain user A can be logged in by Android phone its hundred Degree account scans for or checked news；Its Baidu's account can also be logged in by IOS mobile phones to be managed money matters, and can also be passed through Tablet personal computer logs in its Baidu's account and accesses Baidu's mhkc；Its Baidu's account can also be logged in by desktop computer using Baidu to exist Line translation, etc..No matter which type of mobile terminal user uses, as long as what is logged in is same account, it is believed that by each The access data of the terminal access of type are the access data of same user.The content of the access of user in a network, generally For user's information interested, otherwise user will not also access.Therefore, can according to these access data of the same user of integration To learn some hobbies of the user etc. all information related to the user.
In practical application, in one family, various types of mobile terminals, such as Android phone, IOS can be included Mobile phone, tablet personal computer and desktop computer, no matter which type of mobile terminal, being surfed the Net in this family, it is same all to use One IP, therefore, when access Data Integration in a network is got through, will can also be carried out in all access data by same IP The access data of access merge into the access data of same user.
Or, in practical application, above two merging mode can also be used together.By using above-described embodiment Mode is integrated to the access data of same user in all access data, just obtains the access data of each user.
(a3) the mobile end used when being accessed according to the mark of the corresponding user of access data acquisition of each user, user The mark and characteristic information at end；
For example, the step (a3) specifically includes following steps (c1)-(c3)：
(c1) from the mark of the corresponding user of access extracting data of each user, or according to the access data of each user The mark of corresponding user is set；
If for example, for example, in the access data of user, number is accessed using each of different types of mobile terminal accessing A general account for carrying the user is all write in, can now be obtained from data are accessed in the access data of each user The account of the user is taken as the mark of the user, for example the account can the user phone number or mailbox, Huo Zheqi It is identified.Or in the present embodiment, in order to ensure the mark of each user is unique, acceptable basis in characteristic information storehouse The access data of user, are the mark that user sets user, with the uniqueness for the mark for ensureing user.For example can be user's Plus the numbering of the user in characteristic information storehouse before account, with the uniqueness for the mark for identifying user.
(c2) mark of the mobile terminal used when being accessed from the access extracting data user of each user；
There are access data of the user using the mobile terminal network visiting of each type due to accessing record in data, Therefore the mark of the mobile terminal used when the user accesses can be extracted in the access data of the user, it is such as mobile whole The MAC Address or IMEI at end etc. are identified.At the same time it can also obtain the other types of end that the user uses from data are accessed The mark at end.
(c3) from the access extracting data characteristic information of each user, characteristic information includes sex, age, interest and pass An at least class in keyword.
Because customer access network data are all contents related to user itself and interested user, thus from Such as sex, age, interest and the keyword characteristic information of the user can be extracted in the access data at family.
(a4) by the identifying of each user, the mark for the mobile terminal that corresponding each user is used and each characteristic information are deposited Storage generates characteristic information storehouse in an information bank.
Finally by the identifying of each user of extraction, the mark of corresponding used mobile terminal and each characteristic information It is stored in an information bank, generation characteristic information storehouse.In addition, it can also be stored with used in the user in characteristic information storehouse The mark of its terminal, and the other information related to the user etc..
Alternatively, above-mentioned embodiment illustrated in fig. 2 step 202 " according to target signature information from the advertisement previously generated Corresponding targeted advertisements are obtained in material library " before, advertisement releasing server can also be raw by collecting advertisement and relevant information Into advertisement material library, specifically it may include steps of：
(d1) marked price of each advertisement, the advertisement circle fixed condition of each advertisement and each advertisement that each advertiser uploads is collected；
(d2) corresponding advertisement and identifier is set for each advertisement；
(d3) marked price of each advertisement, corresponding each advertisement and identifier, corresponding each advertisement circle fixed condition and each advertisement is deposited Storage generates advertisement material library in a material library.
The advertisement releasing server of the present embodiment can be provided directly with advertiser when advertisement material library is generated The interface of advertising message is passed, marked price of advertisement, the corresponding advertisement circle fixed condition of advertisement and advertisement etc. is directly uploaded by advertiser Etc. information.The characteristic information of audient user used in the broadcasting of each advertisement, advertisement are wherein defined in advertisement circle fixed condition Delineation condition can include advertisement audient user surname not, the age, at least class in interest and keyword.For example certain The delineation condition of advertisement can be women, more than 35 years old；The delineation condition of another advertisement can be more than 20 years old, and interest is to like Tourism, etc..The delineation condition of advertisement is set by advertising provider.The form of advertisement can be the shape of picture or video Formula.Advertisement marked price for advertiser need pay expense, for example it is monthly or annual how much.Advertisement releasing server is being thrown , can be according to the height of the marked price of advertisement come advertisement when putting advertisement.For example, in order to protect gray interests, when The corresponding advertisement of same advertisement delineation condition is got, it is preferential to push the high advertisement of marked price.Advertisement releasing server sets for advertisement The advertisement and identifier put, for unique mark advertisement in advertisement material library, such as advertisement and identifier can be the advertisement wide Numbering in announcement material library etc..Finally by each advertisement, corresponding each advertisement and identifier, corresponding each advertisement circle fixed condition and each The marked price of advertisement is stored in a material library, generates advertisement material library.
Alternatively, the marked price for each advertisement that advertiser uploads, in addition it is also necessary to artificial by the administrative staff of advertisement releasing server Detected and audited.The marked price for the advertisement that advertiser uploads can be designated pending nuclear state for example in advertisement material library, Administrative staff are pending by clicking on this, and advertisement releasing server can show the marked price of the advertisement, and eject determination and change Two buttons.When administrative staff are by checking that advertising contract manually determines that marked price is correct, determination can be clicked on, the mark of now advertisement Valency subsequently can be used directly to have audited.Otherwise, can be not as subsequently selected advertisement when pending advertisement marked price Foundation., can be by clicking on the dialog box after changing if administrative staff are by checking that advertising contract manually determines mistake of marking the price In be capable of the marked price of advertisement, change the marked price of advertisement, and preserve in advertisement material library the marked price of the advertisement of modification, now advertisement Marked price to have audited, can as subsequently selected advertisement foundation.
Or, in above-described embodiment, if advertisement releasing server is not provided with gray upload interface, advertisement can also be allowed The relevant information of advertisement is stored in other places by business, collects what each advertiser uploaded from other places by advertisement releasing server The marked price of each advertisement, the advertisement circle fixed condition of each advertisement and each advertisement.
Still optionally further, the step of above-described embodiment (d3) " by each advertisement, corresponding each advertisement and identifier, corresponding The marked price of each advertisement circle fixed condition and each advertisement is stored in a material library, generation advertisement material library " after, it can also include Following steps：
(e1) the advertisement playing request for the carrying advertisement and identifier that administrative staff are sent by human-machine interface module is received；
(e2) the corresponding advertisement of advertisement and identifier is played, so that administrative staff are according to aesthetics institute of the advertisement of broadcasting for advertisement The score value beaten；
(e3) score value of aesthetics that administrative staff are inputted by human-machine interface module, being beaten for advertisement is received；
(e4) score value of the aesthetics of advertisement is stored in advertisement material library；
, can also be by aesthetics of the administrative staff to each advertisement in advertisement material library in the technical scheme of the present embodiment Given a mark.Such as administrative staff can by mouse or keyboard or touch-screen artificial interface module, by clicking on certain Corresponding advertisement is played in advertisement and identifier, request, and the corresponding advertisement of the advertisement and identifier can be played by then delivering server.Now manage Reason personnel are given a mark by watching the advertisement played, subjectivity for the aesthetics of the advertisement, and the grade of marking can be 0-10, can also For 0-100, it can specifically set according to the actual requirements.The score value of marking is higher, and corresponding aesthetics is also higher.Administrative staff The score value of beaten aesthetics is inputted to advertisement releasing server by manual interface module, will be every by advertisement releasing server The score value of the aesthetics of individual advertisement is stored in advertisement material library, is specifically stored in the corresponding relevant information of the advertisement.
Further, step 203 " pushes target spy according to the mark of advertising display devices to corresponding advertising display devices Reference ceases corresponding targeted advertisements ", afterwards, it can also comprise the following steps：
(f1) at the time of acquisition to advertising display devices push targeted advertisements, it is used as the broadcasting moment of targeted advertisements；
(f2) the broadcasting moment of targeted advertisements is recorded in advertisement material library.
Target can also can will be pushed in the present embodiment to advertising display devices wide after targeted advertisements are pushed every time At the time of announcement, as the broadcasting moment of targeted advertisements, it is stored in advertisement material library in the corresponding information of the targeted advertisements.This Sample, according to each broadcasting moment of the advertisement recorded in advertisement material library, determines that the advertisement is played several times, is respectively what when Carve what is played；And the time being once played after the advertisement, the time being played for the first time etc. can be got.
Still optionally further, with the technical scheme of the processing unit of the advertisement putting under line similarly, implement shown in above-mentioned Fig. 2 Advertising display devices can also be carried in the ad-request received in step 200 in example allows the finger of targeted advertisements of broadcasting Determine bar number.
Now accordingly, step 202 " obtains corresponding according to target signature information from the advertisement material library previously generated Targeted advertisements ", can specifically include：According to target signature information and specified bar number, target signature is obtained from advertisement material library The targeted advertisements of the corresponding specified bar number of information.
For example, one or more advertisement delineation bar corresponding with target signature information can be obtained from advertisement material library Part, then according to one or more advertisement circle fixed condition, can get multiple advertisements from advertisement material library.Finally can be with According to specified bar number and advertisement selection condition, the targeted advertisements for specifying bar number are obtained from multiple advertisements.If such as advertisement selection Condition regulation, come selection target advertisement, marked price highest can be now obtained from multiple advertisements and specifies bar number according to marked price height Targeted advertisements.If advertisement selection condition is provided according to the aesthetics of advertisement come selection target advertisement, at this point it is possible to multiple advertisements The middle score value highest for obtaining aesthetics specifies the targeted advertisements of bar number.If advertisement selection condition regulation plays the moment according to advertisement Morning and evening select targeted advertisements, can for example select last time to play the time difference at moment and current time minimum, or last time The time difference maximum at moment and current time is played, when broadcasting moment last time can be now obtained from multiple advertisements and be current The advertisement of time difference at quarter minimum specified bar number as targeted advertisements, or obtain from multiple advertisements last time play the moment with The advertisement of the specified bar number of the time difference maximum at current time is used as targeted advertisements.
Now accordingly, step 203 " pushes target according to the mark of advertising display devices to corresponding advertising display devices The corresponding targeted advertisements of characteristic information ", can specifically include：Shown and set to corresponding advertisement according to the mark of advertising display devices The standby targeted advertisements for pushing the corresponding specified bar number of target signature information.
If being shown in addition, not carrying advertisement in the ad-request received in step 200 in above-mentioned embodiment illustrated in fig. 2 Equipment allows the specified bar number for the targeted advertisements played, and can be exactly now 1 with the specified bar number of default objects advertisement, now may be used To be obtained according to the step 202 in above-mentioned embodiment illustrated in fig. 2 according to target signature information from the advertisement material library previously generated Take corresponding targeted advertisements.Specifically, the advertisement circle fixed condition matched with target signature information is obtained from advertisement material library； The corresponding multiple advertisements of advertisement circle fixed condition are obtained from advertisement material library；According to default advertisement selection condition, from multiple wide Corresponding targeted advertisements are obtained in announcement.Advertisement selection condition may be referred to the record of above-described embodiment, will not be repeated here.
Or the silent of the corresponding targeted advertisements of each advertising display devices can also be stored in advertisement releasing server Recognize specified bar number, such as specific storage mode can specify for the mark of advertising display devices with the acquiescence of corresponding targeted advertisements The corresponding relation of bar number.So, can basis when advertisement releasing server receives the ad-request of the advertising display devices The corresponding relation obtains the targeted advertisements that acquiescence specifies bar number.
Furthermore, alternatively, if the processing unit of the advertisement putting under the line of the present embodiment is on advertising display devices periphery The mark of a mobile terminal is only detected in the range of predeterminable area, the advertisement now sent to the advertisement releasing server on line The mark of a mobile terminal can be carried in request.If only being detected in the range of the predeterminable area on advertising display devices periphery Multiple movements can be carried in the mark of multiple mobile terminals, the ad-request now sent to the advertisement releasing server on line The mark of terminal.
When only carrying the mark of mobile terminal in ad-request, advertisement releasing server can be whole according to the movement The mark at end, obtains the target signature information of the corresponding audient user of mark of mobile terminal from characteristic information storehouse；Then again Corresponding targeted advertisements are obtained from advertisement material library according to target signature information；For example, can according to target signature information and The advertisement circle fixed condition of each advertisement in advertisement material library goes matching, obtains the advertisement delineation bar that the target signature information can be matched Part, then obtains the corresponding advertisement of advertisement circle fixed condition and is used as targeted advertisements.Most backward advertising display devices push target signature The corresponding targeted advertisements of information.
Wherein, if the advertisement circle fixed condition matched with target signature information only includes one, advertisement delineation external member pair The advertisement answered as targeted advertisements.Otherwise, if the advertisement circle fixed condition matched with target signature information includes multiple, in addition it is also necessary to According to default advertisement selection condition, corresponding targeted advertisements are obtained from multiple advertisements, for example, can be obtained from multiple advertisements Marked price highest advertisement is taken as targeted advertisements；Or the time at broadcasting moment last time and current time is obtained from multiple advertisements Poor minimum advertisement is used as targeted advertisements；Or obtain last time from multiple advertisements and play the time difference at moment and current time most Big advertisement is used as targeted advertisements；Or the maximum advertisement of the score value of acquisition aesthetics is used as targeted advertisements from multiple advertisements.
In addition, when only carrying the mark of multiple mobile terminals in ad-request, now advertisement releasing server can be from The characteristic information of the corresponding multiple audient users of mark of multiple mobile terminals is obtained in characteristic information storehouse；It may be referred in detail The acquisition modes of the characteristic information of each audient user are stated, be will not be repeated here.Then believe from the feature of multiple audient users The maximum characteristic information of density is obtained in breath, target signature information is used as.Because each audient user corresponds to its feature letter Breath, so, can regard the maximum characteristic information of the characteristic information Midst density of multiple audient users as target signature information, tool Body, the characteristic information that the density in the dimension of each in characteristic information can be taken maximum forms target signature information.For example, If characteristic information includes sex, age and interest, if the mark of 50 mobile terminals is carried in ad-request, from characteristic information The characteristic information of the corresponding 50 audient users of mark of 50 mobile terminals is got in storehouse, wherein sex is the people of female 42, Male 8 people, then woman's density is more than man's density in sex dimension, so the sex taken in target signature information is female, the age point It is 25 people that cloth, which is 20-25 Sui, and 25-30 Sui is 15 people, and 30-35 Sui is 5 people, and 35-40 Sui is 5 people.Then in age dimension, density Maximum age bracket is 20-25 Sui.In interest dimension, find that interest is to like the audient user of amusement most through analysis, density Maximum, reaches 35 people, and the quantity of the audient user of other interest is relatively fewer, now in interest dimension, density it is maximum be Amusement.The target signature information now obtained can be female, and age 20-25, interest is to like amusement.Now can be with the target Characteristic information obtains corresponding advertisement circle fixed condition from advertisement material library, and obtains corresponding targeted advertisements, can join in detail The record in above-described embodiment is examined, be will not be repeated here.
Fig. 3 is the signaling diagram of the advertisement placement method embodiment three of the present invention.The advertisement placement method of the present embodiment, upper On the basis of the technical scheme for stating embodiment, to carry the MAC Address of a mobile terminal in ad-request, in ad-request Exemplified by the specified bar number for carrying targeted advertisements, technical scheme is described.As shown in figure 3, the advertisement putting of the present embodiment Method, specifically may include steps of：
300th, the predeterminable area scope on the advertising display devices periphery under the processing unit detection line of the advertisement putting under line The MAC Address of an interior mobile terminal；
301st, the processing unit of the advertisement putting under line shows to the advertisement releasing server transmission carrying advertisement on line and set The specified bar number of the standby targeted advertisements for allowing to play is 2, the advertisement of the mark of the mark of mobile terminal and advertising display devices Request；
It is actual to answer in the present embodiment so that advertising display devices allow the specified bar number for the targeted advertisements played to be 2 as an example In, or the specified bar number of other quantity.
302nd, the advertisement releasing server on line obtains mobile terminal according to the ad-request of reception from characteristic information storehouse The characteristic information of the corresponding audient user of MAC Address be used as target signature information；
Be stored with characteristic information storehouse i.e. in the present embodiment each mobile terminal MAC Address with corresponding user's Characteristic information, so, according to the MAC Address of the mobile terminal of audient user, can get corresponding from characteristic information storehouse The characteristic information of audient user, to be used as target signature information.
303rd, the advertisement releasing server on line obtained from advertisement material library with target signature information match it is multiple Advertisement circle fixed condition；And the corresponding multiple advertisements of multiple advertisement circle fixed conditions are obtained from advertisement material library；According to targeted advertisements Specified bar number and advertisement selection condition, corresponding 2 targeted advertisements are obtained from multiple advertisements；
Each advertisement in the advertisement material library of the present embodiment is uploaded by advertiser, and each advertisement circle fixed condition is set by advertiser It is fixed, and can also be passed through by administrative staff's examination ＆ verification of advertisement releasing server.Each advertisement circle fixed condition can include multiple dimensions Characteristic information, for example can include sex, age, interest and keyword in an at least class, above-mentioned reality is may be referred in detail The record of example is applied, be will not be repeated here.
For example, the selection of 2 targeted advertisements can obtain two advertisements before marked price highest from multiple advertisements is used as mesh Mark advertisement；Or preceding two advertisement conducts of the time difference minimum at broadcasting moment last time and current time are obtained from multiple advertisements Targeted advertisements；Or preceding two advertisements work of the time difference maximum at broadcasting moment last time and current time is obtained from multiple advertisements For targeted advertisements；Or maximum preceding two advertisements of the score value of acquisition aesthetics are used as targeted advertisements from multiple advertisements.
Or in practical application, can also select to specify bar number from multiple advertisements using other advertisement selection conditions Targeted advertisements, no longer citing is repeated one by one herein.
304th, the advertisement releasing server on line is according to the marks of advertising display devices, to line under advertising display devices push away Send 2 targeted advertisements.
The advertisement placement method of the present embodiment, can be according to related to audient user by using above-mentioned technical proposal Target signature information, obtains corresponding targeted advertisements, and wide to the corresponding target of advertising display devices push target signature information Accuse, the mode of the targeted advertisements so pushed has very strong specific aim, can improve interest of the audient user to advertisement, reach The real goal of advertisement, can effectively improve advertisement putting efficiency, strengthen advertisement delivery effect.
Fig. 4 is the signaling diagram of the advertisement placement method example IV of the present invention.The advertisement placement method of the present embodiment, upper On the basis of the technical scheme for stating embodiment, to carry the MAC Address of multiple mobile terminals in ad-request, in advertisement putting clothes It is pre-stored with business device exemplified by the specified bar number of the acquiescence of the targeted advertisements of advertising display devices, describes technical scheme. As shown in figure 4, the advertisement placement method of the present embodiment, specifically may include steps of：
400th, the predeterminable area scope on the advertising display devices periphery under the processing unit detection line of the advertisement putting under line The MAC Address of interior multiple mobile terminals；
401st, the processing unit of the advertisement putting under line sends to the advertisement releasing server on line and carries mobile terminal The ad-request of mark and the mark of advertising display devices；
402nd, the advertisement releasing server on line obtained from characteristic information storehouse multiple mobile terminals mark it is corresponding many The characteristic information of individual audient user；The maximum characteristic information of density is obtained from the characteristic information of multiple audient users, mesh is used as Mark characteristic information；
403rd, the advertisement releasing server on line is according to the mark of advertising display devices and the acquiescence of corresponding targeted advertisements The corresponding relation of bar number and the mark of the advertising display devices in ad-request are specified, advertising display devices support is obtained The acquiescence of the targeted advertisements of broadcasting specifies bar number；
404th, the advertisement releasing server on line obtained from advertisement material library with target signature information match it is multiple Advertisement circle fixed condition；And the corresponding multiple advertisements of multiple advertisement circle fixed conditions are obtained from advertisement material library；According to targeted advertisements Acquiescence specify bar number and advertisement selection condition, the targeted advertisements that corresponding acquiescence specifies bar number are obtained from multiple advertisements；
405th, the advertisement releasing server on line is according to the marks of advertising display devices, to line under advertising display devices push away Acquiescence is sent to specify the targeted advertisements of bar number.
The advertisement placement method of the present embodiment mainly introduces a kind of application scenarios, and specific implementation may be referred to above-mentioned reality The related record of example is applied, be will not be repeated here.In practical application, except above-mentioned Fig. 3 and the application scenarios of embodiment illustrated in fig. 4 it Afterwards, there are the application scenarios of many advertisement placement methods suitable for the present embodiment, specifically can be according to defined herein Technical scheme is developed, and no longer citing is repeated one by one herein.
The advertisement placement method of the present embodiment, can be according to related to audient user by using above-mentioned technical proposal Target signature information, obtains corresponding targeted advertisements, and wide to the corresponding target of advertising display devices push target signature information Accuse, the mode of the targeted advertisements so pushed has very strong specific aim, can improve interest of the audient user to advertisement, reach The real goal of advertisement, can effectively improve advertisement putting efficiency, strengthen advertisement delivery effect.
Fig. 5 is the structural representation of the processing unit embodiment of the advertisement putting of the present invention.As shown in figure 5, the present embodiment Advertisement putting processing unit, including：Detection module 10 and sending module 11.
Wherein detection module 10 is used for the mark for detecting the mobile terminal in the range of the predeterminable area on advertising display devices periphery Know；
Sending module 11, which is used to send to the advertisement releasing server on line, carries the mobile terminal that detection module 10 is detected Mark and advertising display devices mark ad-request, for mark of the advertisement releasing server according to mobile terminal, from The target signature information of the corresponding audient user of mark of mobile terminal is obtained in the characteristic information storehouse previously generated；According to target Characteristic information obtains corresponding targeted advertisements from the advertisement material library previously generated；And according to the marks of advertising display devices to The corresponding advertising display devices push the corresponding targeted advertisements of target signature information.
The processing unit of the advertisement putting of the present embodiment, the realization of the processing of advertisement putting is realized by using above-mentioned module Principle and technique effect are identical with realizing for above-mentioned related method embodiment, and above-mentioned related method embodiment is may be referred in detail Record, will not be repeated here.
Still optionally further, advertisement is also carried in the processing unit of advertisement putting as described above, in ad-request to show Show that equipment allows the specified bar number of targeted advertisements played, for advertisement releasing server according to target signature information from advertising thing The targeted advertisements of corresponding specified bar number are obtained in material storehouse, and are specified to advertising display devices push target signature information is corresponding The targeted advertisements of bar number.
Still optionally further, in the processing unit of advertisement putting as described above, the mark of mobile terminal includes movement The MAC Address of terminal；
And/or the mark of multiple mobile terminals is specifically carried in ad-request, so that advertisement releasing server is believed from feature The characteristic information of the corresponding multiple audient users of mark of multiple mobile terminals is obtained in breath storehouse；And from the spy of multiple audient users The maximum characteristic information of density is obtained in reference breath, target signature information is used as.
Fig. 6 is the structural representation of the advertisement releasing server embodiment one of the present invention.As shown in fig. 6, the present embodiment Advertisement releasing server, including：Receiving module 20, characteristic information acquisition module 21, targeted advertisements acquisition module 22 and push mould Block 23；The server also includes characteristic information storehouse M and advertisement material library S.
Receiving module 20 is used for the mark for the mark and advertising display devices for receiving the carrying mobile terminal returned under line Ad-request, the mobile end being designated under line in the range of the predeterminable area by detecting advertising display devices periphery of mobile terminal Accessed by end；
Characteristic information acquisition module 21 is used to obtain the wide of the reception of receiving module 20 from the characteristic information storehouse M previously generated Accuse the target signature information for identifying corresponding audient user of the mobile terminal in request；
Targeted advertisements acquisition module 22 is used for the target signature information obtained according to characteristic information acquisition module 21 from advance Corresponding targeted advertisements are obtained in the advertisement material library S of generation；
The mark for the advertising display devices that pushing module 23 is used in the ad-request that is received according to receiving module 20 is to right The advertising display devices answered push the corresponding targeted advertisements of target signature information that targeted advertisements acquisition module 22 is obtained.
The advertisement releasing server of the present embodiment, the realization principle of the processing of advertisement putting is realized by using above-mentioned module And technique effect is identical with realizing for above-mentioned related method embodiment, the note of above-mentioned related method embodiment is may be referred in detail Carry, will not be repeated here.
Fig. 7 is the structural representation of the advertisement releasing server embodiment two of the present invention.As shown in fig. 7, the present embodiment Advertisement releasing server, on the basis of the technical scheme of above-mentioned embodiment illustrated in fig. 6, further introduces this hair in further detail Bright technical scheme.
Still optionally further, as shown in fig. 7, the advertisement releasing server of the present embodiment, in addition to：
Collection module 24 is carried out for collecting all users from the access log of internet by various types of terminals All access data accessed；
Merging module 25 is used in all access data to the collection of collection module 24 the access data for belonging to same user Merge, obtain the access data of each user；
User data acquisition module 26 is used for the access data acquisition pair that obtained each user is handled according to merging module 25 The mark and characteristic information for the mobile terminal that the mark of the user answered, user are used when accessing；
The identifying of each user that generation module 27 is used to obtaining user data acquisition module 26, corresponding each user is adopted The mark of mobile terminal and each characteristic information are stored in an information bank, generation characteristic information storehouse M.
Still optionally further, the advertisement releasing server of the present embodiment, merging module 25 specifically for：
The access data conducted interviews in all access data by different types of terminal using same account are merged For the access data of the same user；And/or
The access data conducted interviews in all access data by same IP are merged into the access data of same user.
Still optionally further, the advertisement releasing server of the present embodiment, user data acquisition module 26 specifically for：
Set from the mark of the corresponding user of access extracting data of each user, or according to the access data of each user The mark of corresponding user；
The mark of the mobile terminal used when being accessed from the access extracting data user of each user；
From the access extracting data characteristic information of each user, characteristic information includes sex, age, interest and keyword In an at least class.
Still optionally further, as shown in fig. 7, the advertisement releasing server of the present embodiment, in addition to setup module 28.
Collection module 24 is additionally operable to collect each advertisement that each advertiser uploads, the advertisement circle fixed condition of each advertisement and each The marked price of advertisement；The surname of the audient user of the delineation condition of advertisement including advertisement not, the age, in interest and keyword at least One class；
Each advertisement that setup module 28 is used to collect for collection module 24 sets corresponding advertisement and identifier；
Corresponding each advertisement that each advertisement that generation module 27 is additionally operable to collect collection module 24, setup module 28 are set The marked price storage for each advertisement that each advertisement circle fixed condition and collection module 24 that mark, corresponding collection module 24 are collected are collected In a material library, advertisement material library S is generated.
Still optionally further, as shown in fig. 7, the advertisement releasing server of the present embodiment, in addition to playing module 29 and deposit Store up module 30；
Receiving module 20 is additionally operable to receive the advertisement for the carrying advertisement and identifier that administrative staff are sent by human-machine interface module Playing request；
Playing module 29 is used to play the corresponding advertisement of advertisement and identifier in the playing request of the reception of receiving module 20, for The score value that administrative staff are beaten according to the advertisement of broadcasting by the aesthetics of advertisement；
Receiving module 20 be additionally operable to receive administrative staff inputted by the human-machine interface module, for advertisement beat it is attractive in appearance The score value of degree；
The score value that memory module 30 is used for the aesthetics for the advertisement for receiving receiving module 20 is stored in advertisement material library S In；
Further, as shown in fig. 7, the advertisement releasing server of the present embodiment, in addition to moment acquisition module 31 is played；
At the time of moment acquisition module 31 is played for obtaining pushing module 23 to advertising display devices push targeted advertisements, It is used as the broadcasting moment of targeted advertisements；
Memory module 30 is additionally operable to the targeted advertisements that recording played moment acquisition module 31 is obtained in advertisement material library S Play the moment.
Further, in the advertisement releasing server of the present embodiment, targeted advertisements acquisition module 22 specifically for：
The advertisement circle fixed condition matched with target signature information is obtained from advertisement material library S；From advertisement material library Obtain the corresponding multiple advertisements of advertisement circle fixed condition；
According to default advertisement selection condition, corresponding targeted advertisements are obtained from multiple advertisements.
Further, in the advertisement releasing server of the present embodiment, targeted advertisements acquisition module 22 specifically for：
Marked price highest advertisement is obtained from multiple advertisements and is used as targeted advertisements；
The advertisement that the time difference minimum at broadcasting moment last time and current time is obtained from multiple advertisements is used as targeted advertisements；
The advertisement that the time difference maximum at broadcasting moment last time and current time is obtained from multiple advertisements is used as targeted advertisements； Or
The advertisement that the score value maximum of aesthetics is obtained from multiple advertisements is used as targeted advertisements；Aesthetics is by administrative staff's root The score value answered according to corresponding ad content, is input and stored in advertisement material library.
Further, advertising display devices permission is also carried in the advertisement releasing server of the present embodiment, in ad-request The specified bar number of the targeted advertisements of broadcasting, accordingly, targeted advertisements acquisition module 22 specifically for according to target signature information and Bar number is specified, the targeted advertisements of the corresponding specified bar number of target signature information are obtained from advertisement material library S；
Pushing module 23 pushes target specifically for the mark according to advertising display devices to corresponding advertising display devices The targeted advertisements of the corresponding specified bar number of characteristic information.
Further, the mark of mobile terminal includes the MAC Address of mobile terminal.
Further, in the advertisement releasing server of the present embodiment, when the mark that multiple mobile terminals are carried in ad-request During knowledge, characteristic information acquisition module 21 specifically for：
The characteristic information of the corresponding multiple audient users of mark of multiple mobile terminals is obtained from the M of characteristic information storehouse；
The maximum characteristic information of density is obtained from the characteristic information of multiple audient users, target signature information is used as.
The advertisement releasing server of the present embodiment, the realization principle of the processing of advertisement putting is realized by using above-mentioned module And technique effect is identical with realizing for above-mentioned related method embodiment, the note of above-mentioned related method embodiment is may be referred in detail Carry, will not be repeated here.
Fig. 8 is the structure chart of the advertisement delivery system embodiment of the present invention.As shown in figure 8, the advertisement putting of the present embodiment System includes the advertising display devices 40 under line and the processing unit 50 of advertisement putting, in addition to the advertisement releasing server on line 60；Advertisement releasing server 60 is connected with processing unit 50 and advertising display devices 40 communication of advertisement putting respectively；The advertisement Deliver and include characteristic information storehouse and advertisement material library in server 60, not shown in Fig. 8.
Wherein the processing unit 50 of advertisement putting uses the processing unit of the as above advertisement putting of embodiment illustrated in fig. 5；Extensively Accuse and deliver server 60 using the advertisement releasing server such as figure 6 above or embodiment illustrated in fig. 7.And specifically can be using as above The advertisement placement method of Fig. 1-Fig. 4 any embodiments realizes advertisement putting, the record of above-described embodiment is may be referred in detail, herein Repeat no more.
Fig. 9 is the structure chart of the computer equipment embodiment of the present invention.As shown in figure 9, the computer equipment of the present embodiment, Including：One or more processors 30, and memory 40, memory 40 are used to store one or more programs, work as memory The one or more programs stored in 40 are performed by one or more processors 30 so that one or more processors 30 are realized such as The advertisement placement method of figure 1 above or embodiment illustrated in fig. 2.In embodiment illustrated in fig. 9 exemplified by including multiple processors 30. That is the computer equipment of the present embodiment can as the advertisement putting under a line processing unit, one can also be used as Advertisement releasing server on line.
For example, a kind of exemplary plot for computer equipment that Figure 10 provides for the present invention.Figure 10 is shown suitable for being used for realizing The exemplary computer device 12a of embodiment of the present invention block diagram.The computer equipment 12a that Figure 10 is shown is only one and shown Example, should not carry out any limitation to the function of the embodiment of the present invention and using range band.
As shown in Figure 10, computer equipment 12a is showed in the form of universal computing device.Computer equipment 12a component It can include but is not limited to：One or more processor 16a, system storage 28a, connection different system component (including be Unite memory 28a and processor 16a) bus 18a.
Bus 18a represents the one or more in a few class bus structures, including memory bus or Memory Controller, Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.Lift For example, these architectures include but is not limited to industry standard architecture (ISA) bus, MCA (MAC) Bus, enhanced isa bus, VESA's (VESA) local bus and periphery component interconnection (PCI) bus.
Computer equipment 12a typically comprises various computing systems computer-readable recording medium.These media can be it is any can The usable medium accessed by computer equipment 12a, including volatibility and non-volatile media, moveable and immovable Jie Matter.
System storage 28a can include the computer system readable media of form of volatile memory, for example, deposit at random Access to memory (RAM) 30a and/or cache memory 32a.Computer equipment 12a may further include it is other it is removable/ Immovable, volatile/non-volatile computer system storage medium.Only as an example, storage system 34a can be used for reading Write immovable, non-volatile magnetic media (Figure 10 is not shown, is commonly referred to as " hard disk drive ").Although not showing in Figure 10 Going out, can providing for the disc driver to may move non-volatile magnetic disk (such as " floppy disk ") read-write, and to removable The CD drive of anonvolatile optical disk (such as CD-ROM, DVD-ROM or other optical mediums) read-write.In these cases, Each driver can be connected by one or more data media interfaces with bus 18a.System storage 28a can include At least one program product, the program product has one group of (for example, at least one) program module, and these program modules are configured To perform the function of each embodiments of above-mentioned Fig. 1 and Fig. 5 of the invention, or perform above-mentioned each embodiment of Fig. 2, Fig. 6 and Fig. 7 of the invention Function.
Program with one group of (at least one) program module 42a/utility 40a, can be stored in such as system and deposit In reservoir 28a, such program module 42a include --- but being not limited to --- operating system, one or more application program, The reality of network environment is potentially included in each or certain combination in other program modules and routine data, these examples It is existing.Program module 42a generally performs the function and/or method in above-mentioned Fig. 1 and each embodiments of Fig. 5 described in the invention；Hold Function and/or method in row each embodiment of above-mentioned Fig. 2, Fig. 6 and Fig. 7 described in the invention.
Computer equipment 12a can also be with one or more external equipment 14a (such as keyboard, sensing equipment, display 24a etc.) communication, the equipment communication interacted with computer equipment 12a can be also enabled a user to one or more, and/or With any equipment (such as network interface card, tune for enabling computer equipment 12a to be communicated with one or more of the other computing device Modulator-demodulator etc.) communication.This communication can be carried out by input/output (I/O) interface 22a.Also, computer equipment 12a can also by network adapter 20a and one or more network (such as LAN (LAN), wide area network (WAN) and/or Public network, such as internet) communication.As illustrated, network adapter 20a by bus 18a and computer equipment 12a its Its module communicates.It should be understood that although not shown in the drawings, can combine computer equipment 12a uses other hardware and/or software Module, includes but is not limited to：Microcode, device driver, redundant processor, external disk drive array, RAID system, tape Driver and data backup storage system etc..
Processor 16a is stored in program in system storage 28a by operation, thus perform various function application and Data processing, for example, realize the advertisement placement method shown in above-described embodiment.
That is.The computer equipment of the present embodiment can as the advertisement putting under a line processing unit, Can be as the advertisement releasing server on a line.
The present invention also provides a kind of computer-readable medium, is stored thereon with computer program, the program is held by processor Advertisement placement method as shown in Figure 1 above shown in embodiment is realized during row；Or the program is realized such as when being executed by processor Advertisement placement method shown in above-mentioned embodiment illustrated in fig. 2.
That is.The computer-readable medium of the present embodiment can apply the processing of the advertisement putting under a line to fill In putting, the computer program stored thereon realizes advertisement putting as shown in Figure 1 above shown in embodiment when being executed by processor Method.The computer-readable medium of the present embodiment can also be applied in the advertisement releasing server on a line, stored thereon Computer program, advertisement placement method as shown in Figure 2 above shown in embodiment is realized when being executed by processor.
The computer-readable medium of the present embodiment can be included in the system storage 28a in above-mentioned embodiment illustrated in fig. 10 RAM30a, and/or cache memory 32a, and/or storage system 34a.
With the development of science and technology, the route of transmission of computer program is no longer limited by tangible medium, can also be directly from net Network is downloaded, or is obtained using other modes.Therefore, the computer-readable medium in the present embodiment can not only include tangible Medium, can also include invisible medium.
The computer-readable medium of the present embodiment can use any combination of one or more computer-readable media. Computer-readable medium can be computer-readable signal media or computer-readable recording medium.Computer-readable storage medium Matter for example may be-but not limited to-system, device or the device of electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, or Combination more than person is any.The more specifically example (non exhaustive list) of computer-readable recording medium includes：With one Or the electrical connections of multiple wires, portable computer diskette, hard disk, random access memory (RAM), read-only storage (ROM), Erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read-only storage (CD-ROM), light Memory device, magnetic memory device or above-mentioned any appropriate combination.In this document, computer-readable recording medium can Be it is any include or storage program tangible medium, the program can be commanded execution system, device or device use or Person is in connection.
Computer-readable signal media can be included in a base band or as the data-signal of carrier wave part propagation, Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including --- but It is not limited to --- electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be Any computer-readable medium beyond computer-readable recording medium, the computer-readable medium can send, propagate or Transmit for being used or program in connection by instruction execution system, device or device.
The program code included on computer-readable medium can be transmitted with any appropriate medium, including --- but do not limit In --- wireless, electric wire, optical cable, RF etc., or above-mentioned any appropriate combination.
It can be write with one or more programming languages or its combination for performing the computer that the present invention is operated Program code, described program design language includes object oriented program language-such as Java, Smalltalk, C++, Also include conventional procedural programming language-such as " C " language or similar programming language.Program code can be with Fully perform, partly perform on the user computer on the user computer, as independent software kit execution, a portion Divide part execution or the execution completely on remote computer or server on the remote computer on the user computer. Be related in the situation of remote computer, remote computer can be by the network of any kind --- including LAN (LAN) or Wide area network (WAN)-be connected to subscriber computer, or, it may be connected to outer computer (is for example carried using Internet service Come for business by Internet connection).
In several embodiments provided by the present invention, it should be understood that disclosed system, apparatus and method can be with Realize by another way.For example, device embodiment described above is only schematical, for example, the unit Divide, only a kind of division of logic function there can be other dividing mode when actually realizing.
The unit illustrated as separating component can be or may not be it is physically separate, it is aobvious as unit The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs 's.
In addition, each functional unit in each embodiment of the invention can be integrated in a processing unit, can also That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list Member can both be realized in the form of hardware, it would however also be possible to employ hardware adds the form of SFU software functional unit to realize.
The above-mentioned integrated unit realized in the form of SFU software functional unit, can be stored in an embodied on computer readable and deposit In storage media.Above-mentioned SFU software functional unit is stored in a storage medium, including some instructions are to cause a computer Equipment (can be personal computer, server, or network equipment etc.) or processor (processor) perform the present invention each The part steps of embodiment methods described.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (Read- Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD etc. it is various Can be with the medium of store program codes.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention God is with principle, and any modification, equivalent substitution and improvements done etc. should be included within the scope of protection of the invention.

Claims (30)

1. a kind of advertisement placement method, it is characterised in that methods described includes：
Detect the mark of the mobile terminal in the range of the predeterminable area on advertising display devices periphery；
Sent to the advertisement releasing server on line and carry the mark of the mobile terminal and the mark of the advertising display devices Ad-request, for mark of the advertisement releasing server according to the mobile terminal, from the characteristic information previously generated The target signature information of the corresponding audient user of mark of the mobile terminal is obtained in storehouse；According to the target signature information from Corresponding targeted advertisements are obtained in the advertisement material library previously generated；And according to the marks of the advertising display devices to corresponding The advertising display devices push the corresponding targeted advertisements of the target signature information.
2. according to the method described in claim 1, it is characterised in that the advertising display devices are also carried in the ad-request Allow the specified bar number of targeted advertisements played, for the advertisement releasing server according to the target signature information from advertisement The targeted advertisements of the corresponding specified bar number are obtained in material library, and the target signature is pushed to the advertising display devices The targeted advertisements of the corresponding specified bar number of information.
3. method according to claim 1 or 2, it is characterised in that the mark of the mobile terminal includes described mobile whole The MAC Address at end；
And/or the mark of multiple mobile terminals is specifically carried in the ad-request, for the advertisement releasing server The characteristic information of the corresponding multiple audient users of mark of multiple mobile terminals is obtained from the characteristic information storehouse；And from The maximum characteristic information of density is obtained in the characteristic information of the multiple audient user, the target signature information is used as.
4. a kind of advertisement placement method, it is characterised in that methods described includes：
Receive the ad-request of the mark of the carrying mobile terminal returned under line and the mark of the advertising display devices, the shifting Accessed by the mobile terminal being designated under line in the range of the predeterminable area by detecting advertising display devices periphery of dynamic terminal 's；
The target signature letter of the corresponding audient user of mark of the mobile terminal is obtained from the characteristic information storehouse previously generated Breath；
Corresponding targeted advertisements are obtained from the advertisement material library previously generated according to the target signature information；
The target signature information pair is pushed to the corresponding advertising display devices according to the mark of the advertising display devices The targeted advertisements answered.
5. method according to claim 4, it is characterised in that the movement is obtained from the characteristic information storehouse previously generated Before the corresponding target signature information of mark of terminal, methods described also includes：
All access data that all users are conducted interviews by various types of terminals are collected from the access log of internet；
The access data for belonging to same user in all access data are merged, the access number of each user is obtained According to；
The shifting used when being accessed according to the identifying of the corresponding user of access data acquisition of each user, the user The mark and the characteristic information of dynamic terminal；
By the identifying of each user, the mark for the mobile terminal that corresponding each user is used and each spy Reference breath is stored in an information bank, generates the characteristic information storehouse.
6. method according to claim 5, it is characterised in that the visit to belonging to same user in all access data Ask that data are merged, obtain the access data of each user, specifically include：
The access data conducted interviews in all access data by different types of terminal using same account are merged For the access data of the same user；And/or
The access data conducted interviews in all access data by same IP are merged into the access of the same user Data.
7. method according to claim 5, it is characterised in that according to the corresponding institute of the access data acquisition of each user The mark and the characteristic information of the mobile terminal used when the identifying of user, the user access are stated, is specifically included：
From the mark of the corresponding user of the access extracting data of each user, or according to the access of each user Data set the mark of the corresponding user；
The mark for the mobile terminal that user described in access extracting data from each user is used when accessing；
Characteristic information described in access extracting data from each user, the characteristic information include sex, the age, interest with And an at least class in keyword.
8. method according to claim 4, it is characterised in that according to the target signature information from the advertisement previously generated Obtained in material library before corresponding targeted advertisements, methods described also includes：
Collect the marked price of each advertisement, the advertisement circle fixed condition of each advertisement and each advertisement that each advertiser uploads；Institute State the delineation condition including advertisement of advertisement audient user surname not, the age, at least class in interest and keyword；
For each advertisement, corresponding advertisement and identifier is set；
By each advertisement, corresponding each advertisement and identifier, corresponding each advertisement circle fixed condition and each advertisement Marked price be stored in a material library, generate the advertisement material library.
9. method according to claim 8, it is characterised in that by each advertisement, corresponding each advertisement and identifier, right Each advertisement circle fixed condition answered and the marked price of each advertisement are stored in a material library, obtain the advertisement material library Afterwards, methods described also includes：
Receive the advertisement playing request for the carrying advertisement and identifier that administrative staff are sent by human-machine interface module；
The corresponding advertisement of the advertisement and identifier is played, for the administrative staff according to the advertisement of broadcasting for the advertisement The score value that aesthetics is beaten；
Receive score of the aesthetics that the administrative staff are inputted by the human-machine interface module, being made for the advertisement Value；
The score value of the aesthetics of the advertisement is stored in the advertisement material library；
Further, the user spy is pushed to the corresponding advertising display devices according to the mark of the advertising display devices Reference is ceased after corresponding targeted advertisements, and methods described also includes：
At the time of acquisition to the advertising display devices push targeted advertisements, the broadcasting moment of the targeted advertisements is used as；
The broadcasting moment of the targeted advertisements is recorded in the advertisement material library.
10. method according to claim 9, it is characterised in that wide from what is previously generated according to the target signature information Accuse in material library and obtain corresponding targeted advertisements, specifically include：
The advertisement circle fixed condition matched with the target signature information is obtained from the advertisement material library；
The corresponding multiple advertisements of the advertisement circle fixed condition are obtained from the advertisement material library；
According to default advertisement selection condition, the corresponding targeted advertisements are obtained from the multiple advertisement.
11. method according to claim 10, it is characterised in that according to default advertisement selection condition, from the multiple The corresponding targeted advertisements are obtained in advertisement, are specifically included：
Marked price highest advertisement is obtained from the multiple advertisement and is used as the targeted advertisements；
The advertisement that the time difference minimum at broadcasting moment last time and current time is obtained from the multiple advertisement is used as the target Advertisement；
The advertisement that the time difference maximum at broadcasting moment last time and current time is obtained from the multiple advertisement is used as the target Advertisement；Or
The advertisement that the score value maximum of aesthetics is obtained from the multiple advertisement is used as the targeted advertisements.
12. according to any described methods of claim 4-11, it is characterised in that also carry the advertisement in the ad-request Display device allows the specified bar number for the targeted advertisements played, accordingly, according to the target signature information from previously generating Corresponding targeted advertisements are obtained in advertisement material library, are specifically included：
According to the target signature information and the specified bar number, the target signature information is obtained from the advertisement material library The targeted advertisements of the corresponding specified bar number；
The target signature information pair is pushed to the corresponding advertising display devices according to the mark of the advertising display devices The targeted advertisements answered, are specifically included：
The target signature information pair is pushed to the corresponding advertising display devices according to the mark of the advertising display devices The targeted advertisements for the specified bar number answered.
13. method according to claim 12, it is characterised in that the mark of the mobile terminal includes the mobile terminal MAC Address.
14. according to any described methods of claim 4-11, it is characterised in that multiple described when being carried in the ad-request During the mark of mobile terminal, the corresponding audient user of mark of the mobile terminal is obtained from the characteristic information storehouse previously generated Target signature information, specifically include：
The characteristic information of the corresponding multiple audient users of mark of multiple mobile terminals is obtained from the characteristic information storehouse；
The maximum characteristic information of density is obtained from the characteristic information of the multiple audient user, is believed as the target signature Breath.
15. a kind of processing unit of advertisement putting, it is characterised in that described device includes：
Detection module, the mark of the mobile terminal in the range of predeterminable area for detecting advertising display devices periphery；
Sending module, mark and the advertisement that the mobile terminal is carried for being sent to the advertisement releasing server on line is aobvious Show the ad-request of the mark of equipment, for mark of the advertisement releasing server according to the mobile terminal, from pre- Mr. Into characteristic information storehouse in obtain the mobile terminal the corresponding audient user of mark target signature information；According to the mesh Mark characteristic information obtains corresponding targeted advertisements from the advertisement material library previously generated；And according to the advertising display devices Identify to the corresponding advertising display devices and push the corresponding targeted advertisements of the target signature information.
16. device according to claim 15, it is characterised in that the advertisement is also carried in the ad-request show and set The specified bar number of the standby targeted advertisements for allowing to play, for the advertisement releasing server according to the target signature information from wide The targeted advertisements that the corresponding specified bar number is obtained in material library are accused, and the target spy is pushed to the advertising display devices Reference ceases the targeted advertisements of the corresponding specified bar number.
17. the device according to claim 15 or 16, it is characterised in that the mark of the mobile terminal includes the movement The MAC Address of terminal；
And/or the mark of multiple mobile terminals is specifically carried in the ad-request, for the advertisement releasing server The characteristic information of the corresponding multiple audient users of mark of multiple mobile terminals is obtained from the characteristic information storehouse；And from The maximum characteristic information of density is obtained in the characteristic information of the multiple audient user, the target signature information is used as.
18. a kind of advertisement releasing server, it is characterised in that the server includes：
Receiving module, identifying for the carrying mobile terminal returned for receiving under line is wide with the mark of the advertising display devices Accuse request, the movement being designated under line in the range of the predeterminable area by detecting advertising display devices periphery of the mobile terminal Accessed by terminal；
Characteristic information acquisition module, the mark for obtaining the mobile terminal from the characteristic information storehouse previously generated is corresponding The target signature information of audient user；
Targeted advertisements acquisition module, for obtaining correspondence from the advertisement material library previously generated according to the target signature information Targeted advertisements；
Pushing module, the mesh is pushed for the mark according to the advertising display devices to the corresponding advertising display devices Mark the corresponding targeted advertisements of characteristic information；
The server also includes the characteristic information storehouse and the advertisement material library.
19. server according to claim 18, it is characterised in that the server also includes：
Collection module, is conducted interviews for collecting all users from the access log of internet by various types of terminals All access data；
Merging module, for being merged to the access data for belonging to same user in all access data, obtains each institute State the access data of user；
User data acquisition module, for the mark for accessing the corresponding user of data acquisition according to each user, institute State the mark and the characteristic information of the mobile terminal used when user accesses；
Generation module, for by the mark of the identifying of each user, the mobile terminal that corresponding each user is used Know and each characteristic information is stored in an information bank, generate the characteristic information storehouse.
20. server according to claim 19, it is characterised in that the merging module, specifically for：
The access data conducted interviews in all access data by different types of terminal using same account are merged For the access data of the same user；And/or
The access data conducted interviews in all access data by same IP are merged into the access of the same user Data.
21. server according to claim 19, it is characterised in that the user data acquisition module, specifically for：
From the mark of the corresponding user of the access extracting data of each user, or according to the access of each user Data set the mark of the corresponding user；
The mark for the mobile terminal that user described in access extracting data from each user is used when accessing；
Characteristic information described in access extracting data from each user, the characteristic information include sex, the age, interest with And an at least class in keyword.
22. server according to claim 19, it is characterised in that also including setup module；
The collection module, be additionally operable to collect each advertisement, the advertisement circle fixed condition of each advertisement that each advertiser uploads and The marked price of each advertisement；The surname of the audient user of the delineation condition of the advertisement including advertisement not, the age, interest and key An at least class in word；
The setup module, for setting corresponding advertisement and identifier for each advertisement；
The generation module, is additionally operable to each advertisement, corresponding each advertisement and identifier, corresponding each advertisement delineation The marked price of condition and each advertisement is stored in a material library, generates the advertisement material library.
23. server according to claim 22, it is characterised in that the server also includes playing module and storage mould Block；
The receiving module, is additionally operable to receive the wide of the carrying advertisement and identifier that administrative staff are sent by human-machine interface module Accuse playing request；
The playing module, for playing the corresponding advertisement of the advertisement and identifier, for institute of the administrative staff according to broadcasting State the score value that advertisement is beaten by the aesthetics of the advertisement；
The receiving module, be additionally operable to receive it is that the administrative staff are inputted by the human-machine interface module, be the advertisement The score value for the aesthetics beaten；
The memory module, for the score value of the aesthetics of the advertisement to be stored in the advertisement material library；
Further, the server also includes playing moment acquisition module；
The broadcasting moment acquisition module, at the time of for obtaining to the advertising display devices push targeted advertisements, makees For the broadcasting moment of the targeted advertisements；
The memory module, is additionally operable to record the broadcasting moment of the targeted advertisements in the advertisement material library.
24. server according to claim 23, it is characterised in that the targeted advertisements acquisition module, specifically for：
The advertisement circle fixed condition matched with the target signature information is obtained from the advertisement material library；
The corresponding multiple advertisements of the advertisement circle fixed condition are obtained from the advertisement material library；
According to default advertisement selection condition, the corresponding targeted advertisements are obtained from the multiple advertisement.
25. server according to claim 24, it is characterised in that the targeted advertisements acquisition module, specifically for：
Marked price highest advertisement is obtained from the multiple advertisement and is used as the targeted advertisements；
The advertisement that the time difference minimum at broadcasting moment last time and current time is obtained from the multiple advertisement is used as the target Advertisement；
The advertisement that the time difference maximum at broadcasting moment last time and current time is obtained from the multiple advertisement is used as the target Advertisement；Or
The advertisement that the score value maximum of aesthetics is obtained from the multiple advertisement is used as the targeted advertisements.
26. according to any described servers of claim 18-25, it is characterised in that also carried in the ad-request described Advertising display devices allow the specified bar number for the targeted advertisements played, accordingly, the targeted advertisements acquisition module, specifically for According to the target signature information and the specified bar number, the target signature information correspondence is obtained from the advertisement material library The specified bar number targeted advertisements；
The pushing module, is pushed away specifically for the mark according to the advertising display devices to the corresponding advertising display devices Send the targeted advertisements of the corresponding specified bar number of the target signature information.
Further, the mark of the mobile terminal includes the MAC Address of the mobile terminal.
27. according to any described servers of claim 18-25, it is characterised in that when carrying multiple in the ad-request During the mark of the mobile terminal, the characteristic information acquisition module, specifically for：
The characteristic information of the corresponding multiple audient users of mark of multiple mobile terminals is obtained from the characteristic information storehouse；
The maximum characteristic information of density is obtained from the characteristic information of the multiple audient user, is believed as the target signature Breath.
28. a kind of advertisement delivery system, it is characterised in that the system includes advertising display devices under line and advertisement putting Advertisement releasing server in processing unit, in addition to line；The place of the advertisement releasing server respectively with the advertisement putting Manage device and advertising display devices communication connection；
The processing unit of wherein described advertisement putting is filled using the processing of any described advertisement puttings of as above claim 15-17 Put；The advertisement releasing server is using any described advertisement releasing servers of as above claim 18-27.
29. a kind of computer equipment, it is characterised in that the equipment includes：
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more of processors are real The now method as described in any in claim 1-3, or realize the method as described in any in claim 4-14.
30. a kind of computer-readable medium, is stored thereon with computer program, it is characterised in that the program is executed by processor Methods of the Shi Shixian as described in any in claim 1-3, or realize the method as described in any in claim 4-14.
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Application publication date: 20170929