CN106027633A - Application push method, application push system and terminal device - Google Patents
Application push method, application push system and terminal device Download PDFInfo
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- CN106027633A CN106027633A CN201610323436.3A CN201610323436A CN106027633A CN 106027633 A CN106027633 A CN 106027633A CN 201610323436 A CN201610323436 A CN 201610323436A CN 106027633 A CN106027633 A CN 106027633A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention relates to an application push method, a push system and a terminal device. The application push method comprises the following steps: acquiring communication record data of a user of the terminal device; analyzing the communication record data to acquire one or more feature keywords of the user; determining one or more applications matched with each one of the one or more feature keywords of the user in an application library; and determining one or more of the matched one or more applications as applications to be pushed, and pushing the applications to the user. By adopting the application push method in the embodiment of the invention, the interest point of the user can be acquired more accurately to improve the push success rate.
Description
Technical field
The application relates to network communication technology field, pushes more particularly, to application method for pushing, application
System and terminal unit.
Background technology
Currently, be much arranged in the terminal units such as such as personal computer, notebook computer, mobile phone should
With App, there is application recommendation function.These application mostly by collect the mounted application of user information or
Person user obtains the point of interest of user to the operation/behavioural information of mounted application, thus for acquired
Point of interest to user push application mounted to user with type or similar application.Such as, user is eventually
Certain application in end equipment, if be detected that user installation music class app, will be recommended substantial amounts of to user
Such as Baidu's music, QQ music, KuGoo music, the most interesting to listen to etc app.The mode pushed includes:
Push in the informing of this application or by special module when user uses this application.This
Pushing and have ignored the actual demand of user, the application therefore pushed often success rate is low, unloading rate high, stay
Deposit rate low.
Disclosed above-mentioned information is only used for strengthening the understanding of the background to the present invention in the introduction, therefore its
The information of prior art being formed without being known by those of ordinary skill in the art, and these may be comprised
Information should not be considered prior art because of being comprised in this part.
Summary of the invention
Embodiments herein provides one application method for pushing, application supplying system and terminal unit, to solve
Certainly one or more problems present in prior art.
One side according to the application, it is provided that a kind of application method for pushing, comprising:
Obtain the communication record data of the user of terminal unit；
Analyze described communication record data to obtain one or more characteristic key words of described user；
Determine in application library and match with each in the one or more characteristic key words of described user
One or more application；And
Wait push application and be pushed to by one or more being defined as in the one or more application of coupling
Described user.
In an embodiment of the application method for pushing of the application, described communication record data includes that message is led to
Letter record, message registration and user communication record in one or more.
In an embodiment of the application method for pushing of the application, described message communicating record includes that note is remembered
One or more in record, wechat record and QQ Message Record.
The application application method for pushing an embodiment in, the described communication record data of described analysis with
The one or more characteristic key words obtaining described user include:
Described communication record data is carried out text resolution；
Communication record data after text resolution is mated with predetermined keywords database；And
The feature critical of described user is determined according to the predetermined key word obtaining coupling in described predetermined keywords database
Word.
The application application method for pushing another embodiment in, the described communication record data of described analysis with
The one or more characteristic key words obtaining described user include:
Utilize call number storehouse that the telephone number in described communication record data is identified；And
The characteristic key words of described user is determined according to the telephone number identified.
The application application method for pushing another embodiment in, the described communication record data of described analysis with
The one or more characteristic key words obtaining described user include:
Detect the alteration that the user communication in described communication record data is recorded；And
Alteration according to user communication record determines the characteristic key words of described user.
The application application method for pushing an embodiment in, described by coupling the one or more
One or more being defined as in application waits to push application and be pushed to described user to farther include:
Obtain the list having installed application on described terminal unit；And
The one or more application of coupling will be installed application differed or dissimilar one with described
Or multiple be defined as waiting pushing application and being pushed to described user.
The application application method for pushing an embodiment in, described in determining wait push application after immediately
It is pushed to described user.
In an embodiment of the application method for pushing of the application, described propelling movement is at described terminal unit
Realize by the way of pop-up message in display device.
In an embodiment of the application method for pushing of the application, described method is implemented in described terminal and sets
In the remote computer devices being communicatively coupled in Bei or with described terminal unit.
Another aspect according to the application, it is provided that a kind of application supplying system, comprising:
Data acquisition module, its communication record data being configured to obtain the user of terminal unit；
Characteristics analysis module, it is configured to analyze described communication record data to obtain of described user
Or multiple characteristic key words；
Application matching module, it is configured to determine that in application library the one or more spy with described user
Levy one or more application that each in key word matches；
Application to be pushed determines module, and it is configured in the one or more application of coupling
Or multiple be defined as waiting pushing application；And
Pushing module, its be configured to by determined by described in application to be pushed be pushed to described user.
In an embodiment of the application supplying system of the application, described characteristics analysis module farther includes:
Text resolution module, it is configured to described communication record data is carried out text resolution；
Keywords matching module, its be configured to text resolution after communication record data and predetermined key word
Storehouse is mated；And
Characteristic determination module, it is configured to according to the predetermined key obtaining coupling in described predetermined keywords database
Word determines the characteristic key words of described user.
In another embodiment of the application supplying system of the application, described characteristics analysis module farther includes:
Number identification module, it is configured to, with call number storehouse in described communication record data
Telephone number is identified；And
Characteristic determination module, it is configured to determine that the feature of described user is closed according to the telephone number identified
Keyword.
In the another embodiment of the application supplying system of the application, described characteristics analysis module farther includes:
Alteration detection module, it is configured to the change of the user communication record detecting in described communication record data
Situation；And
Characteristic determination module, it is configured to the alteration according to user communication record and determines the spy of described user
Levy key word.
The application application supplying system an embodiment in, described in application to be pushed determine that module enters one
Step includes:
List of application acquisition module, it is configured to obtain the list having installed application on described terminal unit；
And
Screening module, it is configured to will install application with described in the one or more application of coupling
Differ or dissimilar one or more being defined as waits to push application.
In an embodiment of the application supplying system of the application, described, described pushing module treats that propelling movement should
After being determined, immediately described application to be pushed is pushed to described user.
In an embodiment of the application supplying system of the application, described application supplying system is implemented in institute
State in terminal unit or the remote computer devices that is communicatively coupled with described terminal unit.
In an embodiment of the application supplying system of the application, described communication record data includes that message is led to
Letter record, message registration and user communication record in one or more.
In an embodiment of the application supplying system of the application, described message communicating record includes that note is remembered
One or more in record, wechat record and QQ Message Record.
Another aspect according to the application, it is provided that a kind of terminal unit, it includes applying as above propelling movement
System.
Another aspect according to the application, it is provided that a kind of terminal unit, comprising:
Memorizer, it has program stored therein instruction；And
Processor, it is communicatively coupled with described memorizer, and wherein said programmed instruction is by described process
Device configures the processor to when performing:
Obtain the communication record data of the user of terminal unit；
Analyze described communication record data to obtain one or more characteristic key words of described user；
Determine in application library with each phase in the one or more characteristic key words of described user
One or more application of coupling；And
Wait push application and push away by one or more being defined as in the one or more application of coupling
Give described user.
In an embodiment of the terminal unit of the application, described communications records number analyzed by described processor
It is configured to when obtaining one or more characteristic key words of described user according to this:
Described communication record data is carried out text resolution；
Communication record data after text resolution is mated with predetermined keywords database；And
The feature critical of described user is determined according to the predetermined key word obtaining coupling in described predetermined keywords database
Word.
In an embodiment of the terminal unit of the application, described communications records number analyzed by described processor
It is configured to when obtaining one or more characteristic key words of described user according to this:
Utilize call number storehouse that the telephone number in described communication record data is identified；And
The characteristic key words of described user is determined according to the telephone number identified.
In an embodiment of the terminal unit of the application, described communications records number analyzed by described processor
It is configured to when obtaining one or more characteristic key words of described user according to this:
Detect the alteration that the user communication in described communication record data is recorded；And
Alteration according to user communication record determines the characteristic key words of described user.
Each embodiment of above-mentioned application method for pushing, application supplying system or terminal unit is by leading to user
The analysis of letter record data, can obtain the point of interest of user accurately, thus improve the success rate of propelling movement.
This part aims to provide the general introduction to subject of this patent application.This part is not intended to provide the present invention
Exclusiveness or detailed explanation.Include detailed description herein, to provide about present patent application
Further information.
Accompanying drawing explanation
In the accompanying drawings, unless specified otherwise herein, otherwise run through the identical reference of multiple accompanying drawing represent identical or
Similar parts or element.By example, unrestriced mode briefly illustrates discussed herein accompanying drawing
Each embodiment.These accompanying drawings are not necessarily to scale.
Fig. 1 shows the flow chart of the application method for pushing of an embodiment according to the application.
Fig. 2 shows communication record data applicating text analytic technique to determine the process stream of characteristic key words
Cheng Tu.
Fig. 3 shows communication record data application phone Number Reorganization technology to determine the place of characteristic key words
Reason flow chart.
Fig. 4 shows and determines user's by the address list alteration in detection telex network record data
The process chart of characteristic key words.
Fig. 5 a-5c shows the comprising modules figure of the application supplying system according to embodiments herein.
Fig. 6 shows the base of the terminal unit for realizing the application method for pushing according to embodiments herein
This hardware frame schematic diagram.
Fig. 7 shows that the application of an embodiment according to the application pushes the mutual schematic diagram of flow process.
Detailed description of the invention
Hereinafter, some exemplary embodiment is simply just described.As those skilled in the art can recognize
Know as arriving, without departing from the spirit or scope of the present invention, can be repaiied by various different modes
Change described embodiment.Therefore, accompanying drawing and description are considered essentially illustrative rather than restrictive.
It should be mentioned that, some exemplary embodiment quilts before being discussed in greater detail exemplary embodiment
It is described as process or the method described as flow chart.Although operations is described as the place of order by flow chart
Reason, but many of which operation can be implemented concurrently, concomitantly or simultaneously.Additionally, every behaviour
The order made can be rearranged.The most described process can be terminated, it is also possible to
There is the additional step being not included in accompanying drawing.Described process can correspond to method, function, code, son
Routine, subprogram etc..
Method (some of them are illustrated by flow chart) discussed hereafter can pass through hardware, software, firmware,
Middleware, microcode, hardware description language or its combination in any are implemented.When with software, firmware, in
Between part or microcode when implementing, can be stored in order to the program code or code segment implementing necessary task
In machine or computer-readable medium (such as storage medium).(one or more) processor can implement necessity
Task.
Fig. 1 shows the flow chart of the application method for pushing 100 of an embodiment according to the application.
Application method for pushing according to this embodiment may begin at step S101.In step S101, obtain
Take the communication record data of the user of terminal unit.
Communication record data specifically described herein refers to the data of the communication about terminal unit.As example,
Communication record data can include that message communicating record, telephone communication record (i.e. message registration) and user are logical
News record in one or more.Message communicating record can be the note record in the terminal unit of such as mobile phone,
Wechat record and/or QQ Message Record etc., or other various instant messaging records.User communication
Record can be that user preserves address book on the terminal device or contacts list.In message communicating record at least
Content of text including message communicating, it is also possible to include in communication counterpart number, call duration time etc. or
Multiple.Telephone communication record at least includes the telephone number of partner, it is also possible to include air time, connection
It is one or more in people's name etc..User communication record at least lists the telephone number of contact person, optional
It is one or more that ground can also be listed in the information such as the name of contact person, address, unit.
In one embodiment, the communication record data of user can store on the terminal device.At another
In embodiment, the communication record data of user can be stored on the device beyond terminal unit, such as terminal
Other devices of equipment can be by this device of network connected reference to obtain the communication record data of user.?
In application method for pushing, application pusher and terminal unit according to the application, can directly set from terminal
The communication record data of the user of standby reading terminal equipment, it is also possible to connect reading by network and be stored in other
The communication record data of the user of the terminal unit on device.In one embodiment, can be from terminal unit
Read the communication record data of user, be then stored on other devices in network for reading later
Use.
Can be by the communication record data of the user on relevant interface easily reading terminal equipment.Such as,
In the case of terminal unit is Android mobile phone, API (Application Programming can be passed through
Interface, application programming interface) obtain bag mouth and read and include note record, message registration and/or logical
The communication record data of news record.When communication record data is wechat record or QQ Message Record etc., if
Wechat record or QQ Message Record are stored locally on the terminal device, it is also possible to by relevant interface
Easily obtain these data.
In one embodiment, user's communication record data within a predetermined period of time can be obtained.Described pre-
The section of fixing time can be set as one or several hour, one day or a couple of days, one month or several moon or 1 year
Or the several years, etc..
In one embodiment, the communication record data of the user of terminal unit can be obtained at any time.
It is alternatively possible to the communication record data of the user with any frequency acquisition terminal unit.For example, it is possible to
Detect user occur communication behavior (such as, converse behavior, transmitting-receiving note or the behavior of other short messages)
Time obtain immediately, every day obtains once, obtains weekly once, monthly obtains once, annual obtains once,
Etc..
Can be step S102 after step slol.In step s 102, described communications records number is analyzed
Obtain one or more characteristic key words of described user according to this.
The communication record data record user of user maybe may contact with extraneous actual contact, can in real time,
Effectively reflect the point of interest of user.By to communication record data use text resolution, Keywords matching,
The technology such as telephone number identification, can therefrom determine one or more characteristic key words of user.Such as,
If by communication record data being carried out text resolution, find the predetermined key word " buffet " of coupling, then
Can be that user determines characteristic key words " cuisines ".The most such as, if by communication record data is carried out
Telephone number identification, finds that the telephone number of the communication party of user is " AIR CHINA ", then can be to use
Characteristic key words " boat trip " is determined at family.The user characteristics key word determined may be one, it is also possible to
For multiple.Will below about communication record data is analyzed obtaining the details of user characteristics key word
Middle reference Fig. 2-4 illustrates.
Fig. 2-4 show the one or more embodiments according to the application for analyze communication record data with
Obtain the flow chart of the method for the characteristic key words of user.
Fig. 2 is to determine the process 200 of characteristic key words to communication record data applicating text analytic technique
Flow chart.In step s 201, communication record data is carried out text resolution.Any content of text of comprising
Communication record data is suitable for applicating text analytic technique.In one embodiment, can be to the message of user
Communications records (such as note record) applicating text analytic technique.In another embodiment, it is also possible to
The applicating text analytic techniques such as the message registration at family and/or address list, to identify message registration and/or address list etc.
In the content of text that comprises, the information such as the name of such as contact person, address, company.
It can be step S202 after step S201.In step S202, the communication after text resolution is remembered
Record data are mated with predetermined keywords database.Predetermined keywords database can comprise substantial amounts of predetermined key word,
Such as: buffet, single meal, double meal, train, flight, aviation, hotel, hotel, hotel, electricity
Shadow, theater, windward driving, rent, etc..The standard of coupling includes but not limited to: identical, similar or phase
Close.If it find that communication record data after text resolution exists the word with predetermined Keywords matching, then
Record or this predetermined key word of labelling.In one embodiment, remember for the communication in user's predetermined amount of time
Record data, can record each predetermined key word in predetermined keywords database and obtain the number of times of coupling.Such as, exist
In communication record data within user half a year, " flight " occurs in that 5 times, the most predetermined key word " flight " and/
Or the number of times that " aviation " obtains mating is 5 times.
It can be step S203 after step S202.In step S203, according to described predetermined keywords database
In obtain the predetermined key word of coupling and determine the characteristic key words of described user.Can to predetermined key word
Join result to be analyzed, to determine the characteristic key words of user.In one embodiment, can be according to predetermined
Key word obtains the number of times of coupling determines whether to consider this predetermined pass when determining the characteristic key words of user
Keyword.For example, it is possible to regulation, when determining the characteristic key words of user, only consider to obtain the number of times of coupling
Predetermined key word more than or equal to predetermined threshold.This predetermined threshold can described pre-in conjunction with communication record data
The section of fixing time determines.For example, it is possible to this predetermined threshold to be set greater than any value equal to 1.Separately
In one embodiment, it is also possible to predetermined key word is classified, each predetermined key word under one species is obtained
Number of times to coupling carries out suing for peace to obtain total matching times of such predetermined key word.Each class is made a reservation for
Key word, only when total matching times of such predetermined key word is more than or equal to predetermined threshold, is determining use
Just can consider such predetermined key word obtains the predetermined key word of coupling during the characteristic key words at family.This makes a reservation for
Threshold value can determine in conjunction with the described predetermined amount of time of communication record data.For example, it is possible to by this predetermined threshold
Value is set greater than any value equal to 1.
Each predetermined key word can associate one or more user characteristics key word.Such as, predetermined key word
" buffet ", " single meal ", " double meal " can associate user characteristics key word " cuisines " and/or " purchasing by group ",
Predetermined key word " flight ", " aviation " can associate user characteristics key word " boat trip ", predetermined key word " rent "
Can associate user characteristics key word " to rent a house ", it is crucial that predetermined key word " charges for water and electricity " can associate user characteristics
Word " life payment ", predetermined key word " windward driving " association user characteristics key word " city trip ", predetermined pass
Keyword " China Merchants Bank " can associate user characteristics key word " finance and money management ", etc..Predetermined key word and use
Incidence relation between the characteristic key words of family can be recorded in advance in key word-user characteristics relation table.Really
After having determined predetermined key word to be considered, can determine that by searching this mapping table the feature of user is closed
Keyword.This mapping table can be pre-stored in terminal unit, or be saved in and can be accessed remotely through computer networks
Other equipment in.In one embodiment, can in real time or be updated periodically this mapping table.
Fig. 3 shows communication record data application phone Number Reorganization technology to determine the place of characteristic key words
The flow chart of reason 300.In step S301, utilize call number storehouse to the electricity in communication record data
Words number is identified.Any communication record data comprising telephone number is suitable for application phone Number Reorganization
Technology.In one embodiment, can be to the message registration application phone Number Reorganization technology of user.Separately
In one embodiment, it is also possible to the note record application phone Number Reorganization technology to user.An embodiment
In, utilize call number storehouse to the telephone number identifying in communication record data.Call number storehouse
Can include in common telephone number storehouse and subscriber's number storehouse is one or more.Common telephone number storehouse
In included various conventional public number, such as, the service calls of each bank, the customer service of each airline
Phone, the service calls of each shopping website, etc..Subscriber's number storehouse is communication based on a large number of users
Record and conventional crowd's telephone number of setting up, such as, certain private telephone by substantial amounts of user in address list
Named express delivery phone, then this private telephone is included into subscriber's number storehouse and is identified as express delivery phone.
Call number storehouse can pre-save on other equipment the most maybe can being accessed remotely through computer networks.
In one embodiment, can in real time or be updated periodically call number storehouse.According to an enforcement
Example, call number storehouse can be stored in the storehouse, high in the clouds in cloud framework, and terminal unit or other dress
Putting can be by storehouse, network connected reference high in the clouds to obtain call number storehouse.Call number storehouse can be by
Certain Cloud Server is set up and safeguards, such as, this Cloud Server can set according to from one or more terminals
Standby or the statistical information of other devices, the information or real-time according to the change of practical situation collected from network
Ground or be updated periodically call number storehouse.
When carrying out telephone number identification, can be by the telephone number in communication record data and call number
Telephone number in code storehouse carries out comparison one by one, identical with the telephone number in call number storehouse when finding
Time, record or this telephone number of labelling.In one embodiment, for the communication in user's predetermined amount of time
Record data, can record the number of times that identified telephone number occurs in communication record data, the most predetermined
Communicate the number of times of (such as converse or carry out message communicating) with this telephone number in time period.
It can be step S302 after step S301.In step s 302, according to the telephone number identified
Determine the characteristic key words of user.The recognition result of telephone number can be analyzed, to determine user's
Characteristic key words.In one embodiment, can determine determining use according to the number of times that telephone number occurs
Whether this telephone number is considered during the characteristic key words at family.For example, it is possible to regulation, determining the spy of user
When levying key word, only consider the occurrence number telephone number more than or equal to predetermined threshold.This predetermined threshold is permissible
Described predetermined amount of time in conjunction with communication record data determines.For example, it is possible to this predetermined threshold is set as
Any value more than or equal to 1.Such as, 95583 is the telephone number of AIR CHINA, can set in advance
Fixed, when this telephone number occurrence number within half a year is more than 3, when determining the characteristic key words of user
Consider this telephone number.In another embodiment, it is also possible to telephone number is classified, to one species
The occurrence number of each telephone number lower carries out suing for peace to obtain total occurrence number of such telephone number.Permissible
Will be for each class telephone number, only when total occurrence number of such telephone number is more than or equal to predetermined threshold
Time, the telephone number occurred under such telephone number just can be considered when determining the characteristic key words of user.
This predetermined threshold can determine in conjunction with the described predetermined amount of time of communication record data.For example, it is possible to should
Predetermined threshold is set greater than any value equal to 1.
Each telephone number in call number storehouse can associate one or more user characteristics key word.
Such as, telephone number " 95583 " is the telephone number of AIR CHINA, and it can associate user characteristics and close
Keyword " boat trip "；Telephone number 95555 is the service calls of China Merchants Bank, and it can associate user characteristics and close
Keyword " financial "；Telephone number " 95339 " is the service calls of Hainan Airlines, and it can associate user characteristics and close
Keyword " boat trip ", telephone number " 95188 " is Alipay phone, and it can associate user characteristics key word and " purchase
Thing " and/or " payment ".Incidence relation between telephone number and user characteristics key word can be recorded in advance in
In telephone number-user characteristics relation table.After determining telephone number to be considered, can be somebody's turn to do by searching
Mapping table determines the characteristic key words of user.This mapping table can be pre-stored in terminal unit
In, or be saved in other equipment that can be accessed remotely through computer networks.In one embodiment, can be in real time
Or it is updated periodically this mapping table.
Fig. 4 shows and determines user's by the address list alteration in detection telex network record data
The flow chart of the process 400 of characteristic key words.User in step S401, in detection communication record data
The alteration of address list.In one embodiment, can in real time, randomly, periodically or regularly
The alteration of the user communication record in ground detection communication record data.Detection alteration can include detection
The renewal frequency of user communication record and/or renewal degree etc..According to an embodiment, can in real time, at random
Ground, periodically or periodically read user communication record (such as contacts list), and by its with read before
User communication record compare, to determine the alteration that user communication is recorded.Testing result can include contact
The increase of people, minimizing, constant, the change or constant of contact number, etc..Can be by the increasing of contact person
Add, reduce and the change of contact number is defined as user communication record and changes.In one embodiment,
The change monitoring user communication record in real time can be serviced by circularly monitoring, or can also be by by fixed
Time the detection device that triggers of device realize the detection of change to user communication record.After step S401 can be
Step S402.In step S402, determine the feature critical of user according to the alteration of user communication record
Word.In one embodiment, when the change of user communication record exceedes predetermined threshold, use can be determined therefrom that
The characteristic key words at family " backs up ".Thus, it is possible to push backup class software to user in subsequent step.Root
According to an embodiment, the change frequency of user communication record and change degree can be respectively provided with threshold value.Such as,
Can set, when the change frequency of user communication record is more than the most twice a week and/or change degree is more than such as
When 1/5, determine that the user characteristics key word being associated " backs up ".
Embodiment in Fig. 2-4 is exemplary, it practice, the communication record data for user is permissible
Apply other analysis means in addition, analyze method, to determine the characteristic key words of user.
Now turn to Fig. 1, after the characteristic key words determining user, carry out to step S103, determine
Application library matches with each in the one or more characteristic key words of described user one or
Multiple application.Application library contains the various application being available for being pushed to user.In one embodiment, often
Individual characteristic key words can mate one or more application.This pass is mated between characteristic key words with application
System is recorded in advance in feature-application relation table.This feature-application relation table can be stored in advance in end
In end equipment, or it is saved in other equipment that can be accessed remotely through computer networks.In one embodiment, permissible
In real time or be updated periodically this feature-application relation table.After the characteristic key words determining user,
By searching this feature-application relation table, it may be determined that go out in application library the characteristic key words with user and match
One or more application.Such as, in the feature according to an embodiment-application relation table, feature critical
Word " cuisines " corresponding can apply " Baidu's take-away " and/or " Baidu's Oryza glutinosa " etc., and characteristic key words " boat trip " is permissible
Corresponding application " taking journey ", " where going " and/or " family on the way " etc., characteristic key words " is done shopping " and can corresponding be applied
" Taobao ", " Jingdone district " and/or " Amazon " etc., characteristic key words " is rented a house " and corresponding can be applied " freely ", " peace
Occupy visitor " and/or " 58 website " etc..Will not enumerate at this.
It can be step S104 after step S103.In step S104, by the one or many of coupling
One or more being defined as in individual application waits push application and be pushed to described user.Application number in coupling
In the case of amount is few, the application all mated all can be pushed to user.But, the spy with user
In the case of levying the application much that key word matches, if being all pushed to user, user may be caused
Dislike.Therefore, it is alternatively possible to the application to coupling is further screened, by one therein
It is allocated as being pushed to user for application to be pushed.
In one embodiment, determine wait push application before, can first obtain the installation of terminal unit
List of application, then differs applying with the installation of terminal unit in the application of coupling or dissimilar one
Individual or multiple application are defined as waiting to push application.In one embodiment, can be by obtaining on terminal unit
Application package name obtain the list of application of installation of terminal unit.In one embodiment, can give
The application distribution priority of each coupling, then pushes application higher for the priority less than predetermined quantity
To user.In one embodiment, preset a priority, then according to reality can to each application
Border effect (such as pushing success rate) dynamically adjusts this priority.In one embodiment, can be to push away
The total quantity of the application of the user sent sets a threshold value.In another embodiment, it is contemplated that user is to inhomogeneity
The saturation threshold of the application of type is different, it is also possible to be respectively quantity set one threshold value of each type of application,
These threshold values can also dynamically adjust according to actual effect.For example, it is possible to the quantity that music class is applied
Threshold value is set as 2, and the amount threshold that game class is applied is set as 10, by the amount threshold of shopping class application
It is set as 5.
In one embodiment, the application method for pushing of the application can determine wait push application after immediately
Push to user.In one embodiment, such as, when detecting that user there occurs call behavior, immediately
Obtain the message registration data of user, and determine converse with it by it is carried out telephone number identification
For AIR CHINA telephone number, and determine the characteristic key words of user and matched further
Application, such that it is able to immediately the application of coupling is pushed to user after user hangs up the telephone.
According to an embodiment, it is by disappearing application itself or this application relevant that application is pushed to user
Breath and/or download link etc. push to what the terminal unit of user realized.In one embodiment, the application
Application method for pushing by the way of pop-up message, suspended window (floatWindow) message by application push
To user.Alternatively it is also possible to push application by the way of the dedicated module in informing, application.
Between the above key word-user characteristics, between telephone number-user characteristics and/or feature-
Mapping/corresponding relation between application can be stored in terminal unit or network in the way of mapping table
In other devices on use for searching, or alternatively, these mappings/corresponding relations can also be with hard volume
The mode of code is comprised in configure the Software Coding of the hardware realizing the application method for pushing according to the application
In.
In one embodiment, these corresponding relations are stored in the cloud of cloud framework with the form of mapping table
In end storehouse, the one or more terminal units or other devices that perform the application method for pushing of the application can lead to
Cross this storehouse, high in the clouds of network connected reference to obtain mapping table.In one embodiment, perform the application's
One or more terminal units or other devices of application method for pushing access this high in the clouds the most in real time
Storehouse.In another embodiment, the one or more terminal unit or other devices can be right by obtained
Answer relation table to be stored in this locality, and it is timed/periodically updates.The corresponding pass being stored in storehouse, high in the clouds
It is that table can be safeguarded by Cloud Server, such as, according to from using one or many of these mapping tables
Individual terminal unit or the feedback of other devices, the information according to collection from network or the change according to practical situation
Change and in real time or be updated periodically mapping table.
Application method for pushing or application supplying system according to present embodiments can be implemented in terminal
In equipment, or in the remote computer devices being communicatively coupled with terminal unit.Specifically described herein is " whole
End equipment " refer to be set by the electronics that network and other devices carry out message communicating and/or telephone communication
Standby, include but not limited to mobile terminal device.Described " computer equipment " can be by running preset program
Or instruction performs the electronic equipment of the predetermined process process such as numerical computations and/or logical calculated, it can include
Processor and memorizer, performed, by processor, the survival instruction prestored in memory and perform predetermined process mistake
Journey, or performed predetermined process process by hardware such as ASIC, FPGA, DSP, or by said two devices group
Incompatible realization.
Described terminal unit or computer equipment are such as, but not limited to personal computer, notebook computer, desk-top
Computer, panel computer, personal digital assistant, server, mobile phone etc..Wherein, described terminal unit can be single
Solely run and realize the present invention, it is possible to access network mutual by with other computer equipments in network
Operation realizes the present invention.Wherein, the network residing for described terminal unit/computer equipment includes but not limited to
The Internet, mobile communications network, wide area network, Metropolitan Area Network (MAN), LAN, VPN etc..Setting in network
Standby include but not limited to server group that single network server, multiple webserver form or based on cloud meter
Calculating the cloud being made up of a large amount of computers or the webserver of (Cloud Computing), wherein, cloud computing is
The one of Distributed Calculation, the super virtual machine being made up of a group loosely-coupled computer collection.
It should be noted that described terminal unit, computer equipment, the network equipment and network etc. are only for example,
Other existing or that be likely to occur from now on computer equipment or networks are such as applicable to the present invention, also should comprise
Within scope, and it is incorporated herein with way of reference.
Description to system/device/apparatus embodiment below, it is similar for describing with said method, with method
Beneficial effect describes, and does not repeats.Technology for not disclosing in the application system/device/apparatus embodiment is thin
Joint, refer to the description of the application embodiment of the method.
Fig. 5 a-5c shows the comprising modules of the application supplying system 500a-c according to present embodiments
Figure.This application supplying system is for realizing each embodiment of the application method for pushing of the application as above.
As illustrated in figs. 5 a-5 c, the embodiment of this application supplying system includes: data acquisition module 501, it is configured
For obtaining the communication record data of the user of terminal unit；Characteristics analysis module 502, it is configured to analyze
Described communication record data is to obtain one or more characteristic key words of described user；Application matching module
503, it is every that it is configured to determine that in application library with the one or more characteristic key words of described user
One one or more application matched；Application to be pushed determines module 504, and it is configured to mate
The one or more application in one or more be defined as waiting pushing application；And pushing module 505,
It is configured to by determined by described in application to be pushed be pushed to described user.
In the embodiment shown in Fig. 5 a, characteristics analysis module 502 farther includes: text resolution module
5021a, it is configured to described communication record data is carried out text resolution；Keywords matching module 5022a,
Communication record data after it is configured to text resolution mates with predetermined keywords database；And feature
Determining module 5023a, its key word being configured to according to obtaining coupling in described predetermined keywords database determines
The characteristic key words of described user.
In the embodiment shown in Fig. 5 b, characteristics analysis module 502 farther includes: number identification module
5021b, it is configured to, with call number storehouse and carries out the telephone number in described communication record data
Identify；And characteristic determination module 5022b, it is configured to determine according to the telephone number identified described
The characteristic key words of user.
In the embodiment shown in figure 5 c, characteristics analysis module 502 farther includes: alteration detection module
5021c, it is configured to the alteration of the user communication record detecting in described communication record data；And it is special
Levying and determine module 5022c, it is configured to the alteration according to user communication record and determines the spy of described user
Levy key word.
Each embodiment of the application supplying system of the application can be implemented in terminal unit, or can be by
Realize in the remote computer devices being communicatively coupled with terminal unit.
Fig. 6 shows the base of the terminal unit for realizing the application method for pushing according to embodiments herein
This hardware frame schematic diagram.As shown in Figure 6, terminal unit 600 includes processor 610, memorizer 620
And display device 630.Alternatively, terminal unit 600 can also include network communication module 640, with logical
Cross network to connect and communicate with other devices of such as remote computer devices, Cloud Server.Memorizer 620
On have program stored therein instruction, processor 610 is communicatively coupled with described memorizer 620, wherein said journey
Described processor 610 is configured that by sequence instruction when being performed by described processor 610
Obtain the communication record data of the user of terminal unit 600；
Analyze described communication record data to obtain one or more characteristic key words of described user；
Determine in application library with each phase in the one or more characteristic key words of described user
One or more application of coupling；And
Wait push application and push away by one or more being defined as in the one or more application of coupling
Give described user.
In one embodiment, will application be pushed be pushed to user be by will wait push application push
To the terminal unit of user to show what PUSH message or content realized in its display device 640.Optional
Ground, terminal unit 600 can also include audio output device, thus can by this audio output device with
The form of voice realizes pushing.
In an embodiment of the terminal unit of the application, described communication note analyzed by described processor 610
Record data with obtain described user one or more characteristic key words time be configured to:
Described communication record data is carried out text resolution；
Communication record data after text resolution is mated with predetermined keywords database；And
The feature critical of described user is determined according to the predetermined key word obtaining coupling in described predetermined keywords database
Word.
In an embodiment of the terminal unit of the application, described communication note analyzed by described processor 610
Record data with obtain described user one or more characteristic key words time be configured to:
Utilize call number storehouse that the telephone number in described communication record data is identified；And
The characteristic key words of described user is determined according to the telephone number identified.
In an embodiment of the terminal unit of the application, described communication note analyzed by described processor 610
Record data with obtain described user one or more characteristic key words time be configured to:
Detect the alteration that the user communication in described communication record data is recorded；And
Alteration according to user communication record determines the characteristic key words of described user.
Application method for pushing, application supplying system and/or terminal unit according to present embodiments are permissible
Determine the point of interest of user accurately, show that match treats propelling movement application, thus push them to user
The application of needs interested, real, it is achieved that the intelligent use of timely formula pushes.It addition, root
Application method for pushing, application supplying system and/or terminal unit according to present embodiments can also be just
When opportunity, immediately push application to user, seize propelling movement opportunity, improve propelling movement success rate.
In several embodiments provided herein, it should be appreciated that disclosed method, system and equipment
Can realize by another way.Apparatus embodiments described above is only schematically, such as,
Described module or the division of unit, be only a kind of logic function and divide, actual can have when realizing other
Dividing mode, such as: multiple modules or assembly can be in conjunction with, or are desirably integrated into another system, or some
Feature can be ignored, or does not performs.It addition, the coupling each other of shown or discussed each ingredient,
Or direct-coupling or communication connection can be the INDIRECT COUPLING by some interfaces, equipment or module or communication
Connect, its can be electrical, machinery or other form.
In this article, module or unit " are configured to " refer to that such module or unit can use firmly
Part (such as processing equipment and memorizer) realizes, or can perform soft in the processing equipment of such as processor
Software or firmware is used to realize when part (such as, application) or firmware instructions.
The above-mentioned module illustrated as separating component or unit can be or may not be physically separate,
The parts shown as module or unit can be or may not be physical location, i.e. may be located at one
Local, it is also possible to be distributed on multiple NE；Can select according to the actual needs part therein or
All unit realizes the purpose of the present embodiment scheme.
It addition, each functional module or unit in various embodiments of the present invention can be fully integrated into a process
In module or unit, it is also possible to be that each module or unit are individually as a module or unit, it is also possible to
Two or more modules or unit are integrated in a module or unit；Above-mentioned integrated module or list
Unit both can realize to use the form of hardware, it would however also be possible to employ hardware, software, firmware or their any group
The functional module closed or the form of unit realize.
Fig. 7 shows that the application of an embodiment according to the application pushes the mutual schematic diagram of flow process.At this
In embodiment, receive by user and as a example by Alipay service calls, describe user, perform application method for pushing
Terminal unit or remote computer devices, in order to store call number storehouse and various mapping table
Interaction between storehouse, high in the clouds.
As it is shown in fig. 7, in step 701, user receives the incoming call of " 95188 ".
The message registration of user is obtained in step 702, terminal unit or remote computer devices.Wherein such as figure
Shown in, terminal unit or remote computer devices can obtain the message registration of user from terminal unit.Can
Selection of land, it is also possible to the message registration of user in real time or is periodically stored to storehouse, high in the clouds, such that it is able to logical
Cross access storehouse, high in the clouds and obtain the message registration of user.
In step 703, terminal unit or remote computer devices from acquisition call number storehouse, storehouse, high in the clouds.
In step 704, terminal unit or remote computer devices according to call number storehouse to message registration
In number be identified.
In step 705, terminal unit or remote computer devices, the number " 95188 " in message registration is identified
For Alipay service calls.
In step 706, terminal unit or remote computer devices from storehouse, high in the clouds acquisition telephone number-user characteristics
Mapping table.
In step 707, terminal unit or remote computer devices according to telephone number-user characteristics corresponding relation
Table determines that the user characteristics key word corresponding with Alipay service calls " is done shopping " and/or " payment ".
In step 708, terminal unit or remote computer devices from storehouse, high in the clouds acquisition feature-application corresponding relation
Table.
Step 709, terminal unit or remote computer devices according to feature-application mapping table determine with
The application that user characteristics key word " is done shopping " and/or " payment " matches.Such as, the application bag matched is determined
Include: " Taobao ", " Jingdone district ", " Amazon ", " Suning easily purchases " and " Guomei is online ".
Mounted application row on terminal unit are obtained in step 710, terminal unit or remote computer devices
Table.For example, it was discovered that mounted list of application includes " Taobao ".
Determine in step 711, terminal unit or remote computer devices and wait to push application.Such as, owing to sending out
It is mounted with " Taobao " on the terminal unit of existing user, then can remove " Taobao " from the application of coupling to keep away
The application exempting to recommend to repeat is to user.Furthermore it is also possible to according to default number of applications threshold value, the most always push away
Less than 3 or the shopping class application recommended is less than 2 etc., the application of screening coupling further to recommend quantity.
Such as, determine that treating that propelling movement is applied is " Jingdone district " and " Amazon " in the present embodiment according to certain rule.
In step 712, user finishes call.
Step 713, terminal unit or remote computer devices detect user finish call after immediately
To wait that pushing application pushes to the terminal unit of user.
One of ordinary skill in the art will appreciate that: realize various embodiments of the method described herein
All or part of step can be completed by the hardware that programmed instruction is relevant, and aforesaid program can be stored in
In one computer read/write memory medium, this program upon execution, performs to include the step of said method embodiment
Suddenly；And aforesaid storage medium includes: movable storage device, read only memory (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD
Etc. the various media that can store program code.
Or, if the above-mentioned integrated unit of the present invention is using the form realization of software function module and as independent
Production marketing or use time, it is also possible to be stored in a computer read/write memory medium.Based on so
Understanding, the part that prior art is contributed by the technical scheme of the embodiment of the present invention the most in other words can
Embodying with the form with software product, this computer software product is stored in a storage medium, bag
Include some instructions with so that a computer equipment (can be personal computer, server or network
Equipment etc.) perform all or part of of method described in each embodiment of the present invention.And aforesaid storage medium bag
Include: various Jie that can store program code such as movable storage device, ROM, RAM, magnetic disc or CD
Matter.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited to
This, any those familiar with the art, in the technical scope that the invention discloses, can readily occur in
Change or replacement, all should contain within protection scope of the present invention.Therefore, protection scope of the present invention should
It is as the criterion with described scope of the claims.
Claims (20)
1. an application method for pushing, including:
Obtain the communication record data of the user of terminal unit；
Analyze described communication record data to obtain one or more characteristic key words of described user；
Determine in application library and match with each in the one or more characteristic key words of described user
One or more application；And
Wait push application and be pushed to by one or more being defined as in the one or more application of coupling
Described user.
Application method for pushing the most according to claim 1, wherein, described communication record data includes disappearing
Message communication record, message registration and user communication record in one or more.
Application method for pushing the most according to claim 2, wherein, described message communicating record includes short
One or more in letter record, wechat record and QQ Message Record.
Application method for pushing the most according to claim 1, wherein, described analysis described communications records number
The one or more characteristic key words obtaining described user according to this include:
Described communication record data is carried out text resolution；
Communication record data after text resolution is mated with predetermined keywords database；And
The feature critical of described user is determined according to the predetermined key word obtaining coupling in described predetermined keywords database
Word.
Application method for pushing the most according to claim 1, wherein, described analysis described communications records number
The one or more characteristic key words obtaining described user according to this include:
Utilize call number storehouse that the telephone number in described communication record data is identified；And
The characteristic key words of described user is determined according to the telephone number identified.
Application method for pushing the most according to claim 1, wherein, described analysis described communications records number
The one or more characteristic key words obtaining described user according to this include:
Detect the alteration that the user communication in described communication record data is recorded；And
Alteration according to user communication record determines the characteristic key words of described user.
Application method for pushing the most according to claim 1, wherein, described by coupling one or
One or more being defined as in multiple application waits to push application and be pushed to described user to farther include:
Obtain the list having installed application on described terminal unit；And
The one or more application of coupling will be installed application differed or dissimilar one with described
Or multiple be defined as waiting pushing application and being pushed to described user.
Application method for pushing the most according to claim 1, wherein, described in determining wait push application after
It is pushed to described user immediately.
Application method for pushing the most according to claim 1, wherein, described propelling movement is to set in described terminal
Realize by the way of pop-up message in standby display device.
Application method for pushing the most according to claim 1, wherein, described method is implemented in described
In the remote computer devices being communicatively coupled in terminal unit or with described terminal unit.
11. 1 kinds of application supplying systems, including:
Data acquisition module, its communication record data being configured to obtain the user of terminal unit；
Characteristics analysis module, it is configured to analyze described communication record data to obtain of described user
Or multiple characteristic key words；
Application matching module, it is configured to determine that in application library the one or more spy with described user
Levy one or more application that each in key word matches；
Application to be pushed determines module, and it is configured in the one or more application of coupling
Or multiple be defined as waiting pushing application；And
Pushing module, its be configured to by determined by described in application to be pushed be pushed to described user.
12. application supplying systems according to claim 11, wherein said characteristics analysis module is further
Including:
Text resolution module, it is configured to described communication record data is carried out text resolution；
Keywords matching module, its be configured to text resolution after communication record data and predetermined key word
Storehouse is mated；And
Characteristic determination module, it is configured to according to the predetermined key obtaining coupling in described predetermined keywords database
Word determines the characteristic key words of described user.
13. application supplying systems according to claim 11, wherein, described characteristics analysis module enters one
Step includes:
Number identification module, it is configured to, with call number storehouse in described communication record data
Telephone number is identified；And
Characteristic determination module, it is configured to determine that the feature of described user is closed according to the telephone number identified
Keyword.
14. application supplying systems according to claim 11, wherein, described characteristics analysis module enters one
Step includes:
Alteration detection module, it is configured to the change of the user communication record detecting in described communication record data
Situation；And
Characteristic determination module, it is configured to the alteration according to user communication record and determines the spy of described user
Levy key word.
15. application supplying systems according to claim 11, wherein, described in application to be pushed determine mould
Block farther includes:
List of application acquisition module, it is configured to obtain the list having installed application on described terminal unit；
And
Screening module, it is configured to will install application with described in the one or more application of coupling
Differ or dissimilar one or more being defined as waits to push application.
16. systems according to claim 11, wherein, described pushing module pushes application described waiting
Immediately described application to be pushed is pushed to described user after being determined.
17. application supplying systems according to claim 11, wherein, described application supplying system is by reality
In presently described terminal unit or the remote computer devices that is communicatively coupled with described terminal unit.
18. application supplying systems according to claim 11, wherein, described communication record data includes
Message communicating record, message registration and user communication record in one or more.
19. application supplying systems according to claim 18, wherein, described message communicating record includes
One or more in note record, wechat record and QQ Message Record.
20. 1 kinds of terminal units, including the application supplying system as according to any one of claim 11-19.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610323436.3A CN106027633A (en) | 2016-05-16 | 2016-05-16 | Application push method, application push system and terminal device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610323436.3A CN106027633A (en) | 2016-05-16 | 2016-05-16 | Application push method, application push system and terminal device |
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| CN106027633A true CN106027633A (en) | 2016-10-12 |
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| CN201610323436.3A Pending CN106027633A (en) | 2016-05-16 | 2016-05-16 | Application push method, application push system and terminal device |
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| CN107357826A (en) * | 2017-06-16 | 2017-11-17 | 小草数语（北京）科技有限公司 | Information recommendation method, device and its equipment based on local positioning |
| CN107679246A (en) * | 2017-10-31 | 2018-02-09 | 努比亚技术有限公司 | A kind of present method for pushing, terminal and computer-readable recording medium based on social networking application |
| CN107948256A (en) * | 2017-11-13 | 2018-04-20 | 苏州达家迎信息技术有限公司 | The method for pushing and computer-readable recording medium of APP |
| CN107948255A (en) * | 2017-11-13 | 2018-04-20 | 苏州达家迎信息技术有限公司 | The method for pushing and computer-readable recording medium of APP |
| CN108390815A (en) * | 2018-01-19 | 2018-08-10 | 广东欧珀移动通信有限公司 | Advertisement sending method, device, server and storage medium |
| WO2019001185A1 (en) * | 2017-06-30 | 2019-01-03 | 北京金山安全软件有限公司 | Information processing and model training method, apparatus, electronic device and storage medium |
| CN110990743A (en) * | 2019-12-03 | 2020-04-10 | 支付宝(杭州)信息技术有限公司 | Method and device for determining uninstalling rate of application program and electronic equipment |
| CN111753056A (en) * | 2020-06-28 | 2020-10-09 | 北京百度网讯科技有限公司 | Information pushing method and device, computing equipment and computer readable storage medium |
| CN111782986A (en) * | 2019-05-17 | 2020-10-16 | 北京京东尚科信息技术有限公司 | Method and device for monitoring access based on short link |
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| CN107357826A (en) * | 2017-06-16 | 2017-11-17 | 小草数语（北京）科技有限公司 | Information recommendation method, device and its equipment based on local positioning |
| WO2019001185A1 (en) * | 2017-06-30 | 2019-01-03 | 北京金山安全软件有限公司 | Information processing and model training method, apparatus, electronic device and storage medium |
| CN107679246A (en) * | 2017-10-31 | 2018-02-09 | 努比亚技术有限公司 | A kind of present method for pushing, terminal and computer-readable recording medium based on social networking application |
| CN107679246B (en) * | 2017-10-31 | 2021-09-07 | 努比亚技术有限公司 | Gift pushing method based on social application, computer terminal and computer-readable storage medium |
| CN107948255B (en) * | 2017-11-13 | 2019-09-03 | 苏州达家迎信息技术有限公司 | The method for pushing and computer readable storage medium of APP |
| CN107948255A (en) * | 2017-11-13 | 2018-04-20 | 苏州达家迎信息技术有限公司 | The method for pushing and computer-readable recording medium of APP |
| CN107948256B (en) * | 2017-11-13 | 2019-10-01 | 苏州达家迎信息技术有限公司 | The method for pushing and computer readable storage medium of APP |
| CN107948256A (en) * | 2017-11-13 | 2018-04-20 | 苏州达家迎信息技术有限公司 | The method for pushing and computer-readable recording medium of APP |
| US11379206B2 (en) | 2017-11-13 | 2022-07-05 | Suzhou Dajiaying Information Technology Co., Ltd. | APP pushing method and device, electronic device and computer-readable storage medium |
| CN108390815A (en) * | 2018-01-19 | 2018-08-10 | 广东欧珀移动通信有限公司 | Advertisement sending method, device, server and storage medium |
| CN111782986A (en) * | 2019-05-17 | 2020-10-16 | 北京京东尚科信息技术有限公司 | Method and device for monitoring access based on short link |
| CN110990743A (en) * | 2019-12-03 | 2020-04-10 | 支付宝(杭州)信息技术有限公司 | Method and device for determining uninstalling rate of application program and electronic equipment |
| CN110990743B (en) * | 2019-12-03 | 2023-11-14 | 支付宝(杭州)信息技术有限公司 | Method and device for determining unloading rate of application program and electronic equipment |
| CN111753056A (en) * | 2020-06-28 | 2020-10-09 | 北京百度网讯科技有限公司 | Information pushing method and device, computing equipment and computer readable storage medium |
| CN111753056B (en) * | 2020-06-28 | 2024-01-19 | 北京百度网讯科技有限公司 | Information pushing method and device, computing equipment and computer readable storage medium |
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