CN107679246B

CN107679246B - Gift pushing method based on social application, computer terminal and computer-readable storage medium

Info

Publication number: CN107679246B
Application number: CN201711043132.2A
Authority: CN
Inventors: 陈增桂
Original assignee: Nubia Technology Co Ltd
Current assignee: Nubia Technology Co Ltd
Priority date: 2017-10-31
Filing date: 2017-10-31
Publication date: 2021-09-07
Anticipated expiration: 2037-10-31
Also published as: CN107679246A

Abstract

The invention discloses a gift pushing method based on social application, a mobile terminal and a computer readable storage medium, wherein the method comprises the following steps: tracking communication records of the user and the social contact object, and analyzing keywords related to the gift; judging whether keywords related to the gift exist in the communication record, and if yes, setting a gift label and a gift preference record for the social contact object; and pushing a gift sending scheme related to the gift preference record to the user before the set date for the user provided with the gift tag. The invention can help the user who is difficult to select and give gifts, select proper gifts for specific objects, remind and finish the gift ordering before the set date, and solve the problem of 'difficult gift giving'.

Description

Gift pushing method based on social application, computer terminal and computer-readable storage medium

Technical Field

The invention relates to the technical field of mobile terminals, in particular to a gift pushing method based on social application, a computer terminal and a computer readable storage medium.

Background

Gifts are one way we express friendship. There are many days each year, whether birthdays or anniversaries, that require us to give gifts to a particular subject. Because work is busy and festivals are numerous, the selection of a suitable gift in each festival not only costs money but also costs much more and more energy and thinking. If the gift is given once it is not fit in the stomach of the opposite party, it will be counterproductive. Sometimes, chatting with the other party at ordinary times relates to things to be purchased and preferences of some articles, but the people can not remember when buying gifts, and the people can not select the gifts temporarily; the gift-receiving object is not obtained.

Disclosure of Invention

The invention mainly aims to provide a gift pushing method based on social application, a mobile terminal and a computer readable storage medium, and aims to solve the problems that people often forget to give gifts on certain important dates and gift selection and gift giving are not appropriate.

In order to achieve the above object, the present invention provides a gift pushing method based on social application, including the following steps:

tracking communication records of the user and the social contact object, and analyzing keywords related to the gift;

judging whether keywords related to the gift exist in the communication record, and if yes, setting a gift label and a gift preference record for the social contact object;

and pushing a gift sending scheme related to the gift preference record to the user before the set date for the user provided with the gift tag.

Further, the set date is a date manually added to the social application by the user and associated with the corresponding object; or importing a date corresponding to the social object name from the address book.

Further, the method may further include the step of pushing a gift sending scheme related to the gift preference record to the user before the setting date by the user provided with the gift tag, and further including:

and pushing a gift sending scheme related to the gift preference record to the user ten days before the set date for the user provided with the gift tag.

Further, the method comprises the following steps that after the user provided with the gift tag pushes the gift sending scheme related to the gift preference record to the user before the set date, the method further comprises the following steps:

and generating a gift order according to the information confirmed by the user and finishing the gift distribution to the corresponding social object.

Further, the method comprises the following steps:

and receiving gift evaluation information uploaded by a user, and displaying the evaluation information in a sharing display area.

Further, the method comprises the following steps:

and adding credit points for the user according to the evaluation information uploaded by the user.

Further, the method comprises the following steps before the step of pushing the gift sending scheme related to the gift preference record to the user before the setting date for the user provided with the gift tag:

the user is provided with an alternative gift offering scheme and is asked to select an acceptable price range and his or her level of participation.

Further, the method comprises the following steps before the step of pushing the gift sending scheme related to the gift preference record to the user before the set date for the user provided with the gift tag:

social objects are grouped and gift tags are set for each group.

In addition, to achieve the above object, the present invention further provides a computer terminal, including: the system comprises a memory, a processor and a social object based gift pushing program stored on the memory and capable of running on the processor, wherein the social object based gift pushing program realizes the steps of any one of the above social object based gift pushing methods when executed by the processor.

In addition, to achieve the above object, the present invention further provides a computer-readable storage medium storing a social object-based gift pushing program, which when executed by at least one processor causes the at least one processor to execute the steps of implementing any one of the above methods.

According to the gift pushing method based on the social application, the mobile terminal and the computer-readable storage medium, in the process of daily communication with the social object, gift giving requirements of the user for the relevant social object are automatically analyzed and obtained, and a corresponding gift scheme is sent according to the requirement, so that the user can easily select and remind date of the gift of the social object, the gift is more diversified, the user is accepted to participate in the manufacture of the gift, automatic distribution of an order is realized according to the selection of the user, after the user finishes delivering the gift, the user is encouraged to evaluate and share the gift, and the user uploading evaluation sharing information is rewarded with points according to the set reward rule; the invention ensures that the embarrassment of missing date or not satisfying the present delivery and the like does not occur, helps the user who has difficulty in selecting and presenting the present, selects the appropriate present for the specific object, solves the problem of 'difficult present delivery', and establishes a redundant social relationship for the user to play a good assistant role.

Drawings

Fig. 1 is a schematic diagram of a hardware structure of a mobile terminal implementing various embodiments of the present invention;

FIG. 2 is a diagram of a wireless communication system for the mobile terminal shown in FIG. 1;

fig. 3 is a flowchart illustrating a method for pushing a gift based on a social application according to a first embodiment of the present invention;

fig. 4 is a flowchart illustrating a gift pushing method based on a social application according to a second embodiment of the present invention;

fig. 5 is a flowchart illustrating a gift pushing method based on a social application according to a third embodiment of the present invention;

fig. 6 is a flowchart illustrating a gift pushing method based on social applications according to a fourth embodiment of the present invention;

fig. 7 is a flowchart illustrating a gift pushing method based on social applications according to a fifth embodiment of the present invention.

The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.

Detailed Description

It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

In the following description, suffixes such as "module", "component", or "unit" used to denote elements are used only for facilitating the explanation of the present invention, and have no specific meaning in itself. Thus, "module", "component" or "unit" may be used mixedly.

The terminal may be implemented in various forms. For example, the terminal described in the present invention may include a mobile terminal such as a mobile phone, a tablet computer, a notebook computer, a palmtop computer, a Personal Digital Assistant (PDA), a Portable Media Player (PMP), a navigation device, a wearable device, a smart band, a pedometer, and the like, and a fixed terminal such as a Digital TV, a desktop computer, and the like.

The following description will be given by way of example of a mobile terminal, and it will be understood by those skilled in the art that the construction according to the embodiment of the present invention can be applied to a fixed type terminal, in addition to elements particularly used for mobile purposes.

Referring to fig. 1, which is a schematic diagram of a hardware structure of a mobile terminal for implementing various embodiments of the present invention, the mobile terminal 100 may include: RF (Radio Frequency) unit 101, WiFi module 102, audio output unit 103, a/V (audio/video) input unit 104, sensor 105, display unit 106, user input unit 107, interface unit 108, memory 109, processor 110, and power supply 111. Those skilled in the art will appreciate that the mobile terminal architecture shown in fig. 1 is not intended to be limiting of mobile terminals, which may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.

The following describes each component of the mobile terminal in detail with reference to fig. 1:

the radio frequency unit 101 may be configured to receive and transmit signals during information transmission and reception or during a call, and specifically, receive downlink information of a base station and then process the downlink information to the processor 110; in addition, the uplink data is transmitted to the base station. Typically, radio frequency unit 101 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 101 can also communicate with a network and other devices through wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communications), GPRS (General Packet Radio Service), CDMA2000(Code Division Multiple Access 2000), WCDMA (Wideband Code Division Multiple Access), TD-SCDMA (Time Division-Synchronous Code Division Multiple Access), FDD-LTE (Frequency Division duplex Long Term Evolution), and TDD-LTE (Time Division duplex Long Term Evolution).

WiFi belongs to short-distance wireless transmission technology, and the mobile terminal can help a user to receive and send e-mails, browse webpages, access streaming media and the like through the WiFi module 102, and provides wireless broadband internet access for the user. Although fig. 1 shows the WiFi module 102, it is understood that it does not belong to the essential constitution of the mobile terminal, and may be omitted entirely as needed within the scope not changing the essence of the invention.

The audio output unit 103 may convert audio data received by the radio frequency unit 101 or the WiFi module 102 or stored in the memory 109 into an audio signal and output as sound when the mobile terminal 100 is in a call signal reception mode, a call mode, a recording mode, a voice recognition mode, a broadcast reception mode, or the like. Also, the audio output unit 103 may also provide audio output related to a specific function performed by the mobile terminal 100 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 103 may include a speaker, a buzzer, and the like.

The a/V input unit 104 is used to receive audio or video signals. The a/V input Unit 104 may include a Graphics Processing Unit (GPU) 1041 and a microphone 1042, the Graphics processor 1041 Processing image data of still pictures or video obtained by an image capturing device (e.g., a camera) in a video capturing mode or an image capturing mode. The processed image frames may be displayed on the display unit 106. The image frames processed by the graphic processor 1041 may be stored in the memory 109 (or other storage medium) or transmitted via the radio frequency unit 101 or the WiFi module 102. The microphone 1042 may receive sounds (audio data) via the microphone 1042 in a phone call mode, a recording mode, a voice recognition mode, or the like, and may be capable of processing such sounds into audio data. The processed audio (voice) data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 101 in case of a phone call mode. The microphone 1042 may implement various types of noise cancellation (or suppression) algorithms to cancel (or suppress) noise or interference generated in the course of receiving and transmitting audio signals.

The mobile terminal 100 also includes at least one sensor 105, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor includes an ambient light sensor that can adjust the brightness of the display panel 1061 according to the brightness of ambient light, and a proximity sensor that can turn off the display panel 1061 and/or a backlight when the mobile terminal 100 is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally, three axes), can detect the magnitude and direction of gravity when stationary, and can be used for applications of recognizing the posture of a mobile phone (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a fingerprint sensor, a pressure sensor, an iris sensor, a molecular sensor, a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured on the mobile phone, further description is omitted here.

The display unit 106 is used to display information input by a user or information provided to the user. The Display unit 106 may include a Display panel 1061, and the Display panel 1061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.

The user input unit 107 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the mobile terminal. Specifically, the user input unit 107 may include a touch panel 1071 and other input devices 1072. The touch panel 1071, also referred to as a touch screen, may collect a touch operation performed by a user on or near the touch panel 1071 (e.g., an operation performed by the user on or near the touch panel 1071 using a finger, a stylus, or any other suitable object or accessory), and drive a corresponding connection device according to a predetermined program. The touch panel 1071 may include two parts of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 110, and can receive and execute commands sent by the processor 110. In addition, the touch panel 1071 may be implemented in various types, such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. In addition to the touch panel 1071, the user input unit 107 may include other input devices 1072. In particular, other input devices 1072 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like, and are not limited to these specific examples.

Further, the touch panel 1071 may cover the display panel 1061, and when the touch panel 1071 detects a touch operation thereon or nearby, the touch panel 1071 transmits the touch operation to the processor 110 to determine the type of the touch event, and then the processor 110 provides a corresponding visual output on the display panel 1061 according to the type of the touch event. Although the touch panel 1071 and the display panel 1061 are shown in fig. 1 as two separate components to implement the input and output functions of the mobile terminal, in some embodiments, the touch panel 1071 and the display panel 1061 may be integrated to implement the input and output functions of the mobile terminal, and is not limited herein.

The interface unit 108 serves as an interface through which at least one external device is connected to the mobile terminal 100. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 108 may be used to receive input (e.g., data information, power, etc.) from external devices and transmit the received input to one or more elements within the mobile terminal 100 or may be used to transmit data between the mobile terminal 100 and external devices.

The memory 109 may be used to store software programs as well as various data. The memory 109 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 109 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.

The processor 110 is a control center of the mobile terminal, connects various parts of the entire mobile terminal using various interfaces and lines, and performs various functions of the mobile terminal and processes data by operating or executing software programs and/or modules stored in the memory 109 and calling data stored in the memory 109, thereby performing overall monitoring of the mobile terminal. Processor 110 may include one or more processing units; preferably, the processor 110 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 110.

The mobile terminal 100 may further include a power supply 111 (e.g., a battery) for supplying power to various components, and preferably, the power supply 111 may be logically connected to the processor 110 via a power management system, so as to manage charging, discharging, and power consumption management functions via the power management system.

Although not shown in fig. 1, the mobile terminal 100 may further include a bluetooth module or the like, which is not described in detail herein.

In order to facilitate understanding of the embodiments of the present invention, a communication network system on which the mobile terminal of the present invention is based is described below.

Referring to fig. 2, fig. 2 is an architecture diagram of a communication Network system according to an embodiment of the present invention, where the communication Network system is an LTE system of a universal mobile telecommunications technology, and the LTE system includes a UE (User Equipment) 201, an E-UTRAN (Evolved UMTS Terrestrial Radio Access Network) 202, an EPC (Evolved Packet Core) 203, and an IP service 204 of an operator, which are in communication connection in sequence.

Specifically, the UE201 may be the terminal 100 described above, and is not described herein again.

The E-UTRAN202 includes eNodeB2021 and other eNodeBs 2022, among others. Among them, the eNodeB2021 may be connected with other eNodeB2022 through backhaul (e.g., X2 interface), the eNodeB2021 is connected to the EPC203, and the eNodeB2021 may provide the UE201 access to the EPC 203.

The EPC203 may include an MME (Mobility Management Entity) 2031, an HSS (Home Subscriber Server) 2032, other MMEs 2033, an SGW (Serving gateway) 2034, a PGW (PDN gateway) 2035, and a PCRF (Policy and Charging Rules Function) 2036, and the like. The MME2031 is a control node that handles signaling between the UE201 and the EPC203, and provides bearer and connection management. HSS2032 is used to provide registers to manage functions such as home location register (not shown) and holds subscriber specific information about service characteristics, data rates, etc. All user data may be sent through SGW2034, PGW2035 may provide IP address assignment for UE201 and other functions, and PCRF2036 is a policy and charging control policy decision point for traffic data flow and IP bearer resources, which selects and provides available policy and charging control decisions for a policy and charging enforcement function (not shown).

The IP services 204 may include the internet, intranets, IMS (IP Multimedia Subsystem), or other IP services, among others.

Although the LTE system is described as an example, it should be understood by those skilled in the art that the present invention is not limited to the LTE system, but may also be applied to other wireless communication systems, such as GSM, CDMA2000, WCDMA, TD-SCDMA, and future new network systems.

Based on the above mobile terminal hardware structure and communication network system, the present invention provides various embodiments of the method.

Example one

A first embodiment of the present invention provides a gift pushing method based on a social application, as shown in fig. 3, the method includes the following steps:

s11, tracking the communication records of the user and the social contact object, and analyzing keywords related to the gift;

specifically, the social objects are contacts of the user in the social application. E.g., friends in QQ, contacts in Wechat; the social object has a social account number as a unique identifier. The user adds the social account of the specified object in the social application to enable the specified object to become the social object of the user in the social application, and the user can be instantly contacted with the social object in a network environment. All instant contact information of the user and the social contact object forms a communication record of the user and the social contact object, and the communication record comprises information such as characters, pictures, voice and the like.

The social application presets a gift keyword library. The keyword library contains a plurality of gift types: for example: types of clothing, luggage, flowers, food, jewelry, books, etc., each type containing a plurality of keywords, for example; the clothes comprise coats, skirts, trousers, underwear, shoes and the like; the case includes various hot money packs, branded packs, and the like.

S12, judging whether keywords related to the gift exist in the communication record, and if yes, setting a gift label and a gift preference record for the social object;

the method comprises the steps of obtaining a communication record of a user and a social contact object regularly or in real time, analyzing information obtained after text, picture and voice in the communication record are converted into text, comparing the information with keywords in a keyword library, and confirming that the social contact object has a potential requirement of delivering gifts if the communication record contains gift keywords in the gift keyword library, so that a label is set for the social contact user to distinguish the social contact object from other social contact objects which do not have the requirement of delivering gifts in social contact application. Meanwhile, gift preference records are set for the social contact objects with the tags, the gift preference records are gift keywords confirmed from the communication records, and if a plurality of gift keywords exist, sorting is carried out according to the frequency of the keywords or the sequence of the keywords.

S13, pushing a gift sending scheme related to the gift preference record to the user before the user is set with the gift tag on the set date;

the set dates comprise fixed holidays such as valentine's day, seven sunset, mid-autumn day, children's day, teacher's day, Christmas day, replay day and the like which are automatically set in the calendar; also included are dates set by the user on purpose: such as birthdays, wedding anniversaries, and other specially set anniversaries. The set dates can be related to social objects in the social application in a mode of manual addition by a user; dates corresponding to the social object names may also be imported from the address book. Because there are users who have a certain misfill or not fill in the birthday, the users can also be reminded to make corrections to the set dates during the social process.

The method supports the user to label the social contact object, the system labeled as the star-level object focuses on the hobbies of the object, meanwhile, the reminding frequency is increased, and the related content of the hobbies of the object can be recommended to the user.

For pushing gifts for a set date, preferably, the gifts are recommended before the set date, for example, a gifts scheme is pushed to a user ten days before a birthday, a fixed festival and a memorial day so as to be convenient for a user to select the recommended gifts, the pushed gifts scheme can be prompted by a mobile phone status bar or any mobile phone screen semitransparent floating window, and whether the gifts are prepared or not is inquired. The user may, after receiving the relevant gift push, make some responsive action, such as selecting one of the gift schemes to be presented as the determined gift, or not currently making the selection, but selecting a later reminder or a reminder of the day, such as the presented gift belonging to the electronic gift, or not requiring the gift but requiring the day to send a blessing or celebration. If the user selects the "gifting gift" option, the gift push function is entered. Select the "reminder of the day" option, ask if a restaurant or ticket, etc. needs to be reserved, and then enter the reservation program.

According to the gift pushing method based on the social application, in the daily communication process with the social objects, gift giving requirements of the user for the relevant social objects are automatically analyzed and obtained, and corresponding gift sending schemes are pushed according to needs, so that the user can easily select and remind gift of the social objects according to dates, embarrassment that the gift is missed in dates or the gift is not satisfactory in date sending is avoided, and a good assistant function is played for the user to establish an unprecedented social relationship.

Example two

A second embodiment of the present invention provides a gift pushing method based on a social application, as shown in fig. 4, the method includes the following steps:

s21, tracking the communication records of the user and the social contact object, and analyzing keywords related to the gift;

s22, judging whether keywords related to the gift exist in the communication record, and if yes, setting a gift label and a gift preference record for the social object;

Of course, the user may also set a tag for the social object in advance to determine that the social object belongs to the object needing gift offering, and obtain the gift offering reminding information sent by the system before the set date. For the social contact object used for presetting the label, the communication records of the user and the social contact object are analyzed, the gift requirement and the gift preference of the social contact object are analyzed, and further a gift preference record is formed for the social contact object.

For the tags configured by the social application, the user can modify the tags according to the impression of the user on the other side on the basis of the configured tags so as to ensure the reliability and the standard of the tags.

And S23, pushing a gift sending scheme related to the gift preference record to the user before the setting date for the user provided with the gift tag.

And S24, generating a gift order according to the information confirmed by the user and finishing the gift distribution to the corresponding social object.

The social program generally provides a gift scheme for a user, wherein the gift scheme generally comprises a plurality of gift types, each gift type comprises a plurality of different gifts, each different gift provides a plurality of price partitions, a plurality of suppliers, a supply market and the like so as to adapt to different individual requirements of the user, the complexity of the gift scheme can be determined according to a gift selection standard preset by the user, the gift scheme can also be formed according to historical gift sending record analysis of the user, and the gift scheme is formed according to individual consumption habits of the user.

According to different objects, the gift alternative is provided for the user, and the user is required to input selection parameters such as acceptable price range, participation degree of the user and the like. The participation degree is divided into three grades of 0%, 50% and 100%, for example, the participation degree of 0% means not participating at all, and the platform full authority is responsible for the manufacturing or accuracy of the gift, namely belonging to the finished gift, such as clothes, bags, shoes, jewelry and the like; 50% means semi-participated and requires user participation to form a final gift, for example, a gift that may be semi-handmade, for example, some semi-finished products that make a finished product, such as some semi-finished artwork, requiring a user to perform an inscription, a signature, etc.; some semi-finished ornaments, such as beads, etc., require the user to finish the finished product according to the design of the user; 100% means deep participation, and is suitable for important gifts, such as gifts made by full hands, and the like.

For friends who have been marked as star, the system will not only push the gift merchant; but also pushes the current market famous brands and respective characteristics of the gifts, and simultaneously, the selection details of the gifts and the pushing of evaluation criteria and related knowledge. The user can conveniently and deeply know the information.

If the user selects the participation degree of 0%, local reservation or keyword search of the shopping website is performed according to the scheme selected by the user. The system automatically matches excellent merchants, generates a pre-order and shows the pre-order to the user, and the user is unsatisfied and can choose to change one order until the order is satisfied. After the user confirms, the order is automatically placed, and the subsequent distribution and other procedures are completed. For example, when the user selects to send flowers or cakes, the user is helped to preferentially select a flower shop or a cake shop for reservation in the opposite city, a pre-order is automatically generated, an order page is displayed for the user, the user automatically places an order after confirming the order, and the user can send the order to a specified place on the same day. The merchants can be pushed to the users according to the store credit, the goodness and the like, or form long-term cooperation with shops, florists and the like, and the cooperative shops are preferentially pushed. Selecting the object to be reminded on the day, inquiring whether the day celebration is needed, if so, inquiring in what way to celebrate, recommending restaurants, scenic spots or movie theaters and the like according to the services available by the cooperative merchants, and ordering after the user selects. Meanwhile, the date is still reminded by floating window or status bar messages. Meanwhile, the same city merchant can push the friends according to the time and activities in the day; for star-class friends, large activities (such as concerts, various games and the like), tourism and the like in nearby cities can be pushed.

According to the gift pushing method based on the social application, in the process of daily communication with the social object, gift giving requirements of the user for the related social object are automatically analyzed and obtained, corresponding gift schemes are sent according to needs, the user can easily realize gift selection and date reminding for the social object, order delivery is realized for the user according to selection confirmed by the user, embarrassment that date missing or date sending is not satisfactory does not occur in gift delivery, and a very rudimentary social relationship is established for the user to play a good assistant role.

EXAMPLE III

A third embodiment of the present invention provides a gift pushing method based on a social application, as shown in fig. 5, the method including the following steps:

s31, tracking the communication records of the user and the social contact object, and analyzing keywords related to the gift;

s32, judging whether keywords related to the gift exist in the communication record, and if yes, setting a gift label and a gift preference record for the social object;

s33, pushing a gift sending scheme related to the gift preference record to the user before the user is set with the gift tag on the set date;

S34, generating a gift order according to the information confirmed by the user and completing the gift distribution to the corresponding social object;

And S35, receiving the gift evaluation information uploaded by the user, and displaying the evaluation information in the sharing display area.

Specifically, after the object receives the gift, the user can feed back to the social application according to the performance of the object, such as the satisfaction degree of the object to the gift, and so on, to put forward an opinion, so as to facilitate the next gift push. The user can also upload gifts given by the user to form a sharing community. Particularly, some gifts with high participation degree, such as memory books, handmade articles and the like. And incentive rules can be set to encourage users to upload courses and indicate the materials or tools used in the course, even attach purchasing links, and actively contact the cooperation for shops or brands with high frequency of occurrence. The incentive rule may be: special service object tags are set for the users and bonus points are given. Points may be redeemed for items at a points mall.

When the user selects the gifts with participation degrees of 50% and 100%, it means that the user is willing to spend additional time making the gifts, and more detailed pushing is possible. And pushing the gift cases meeting the object labels to the user, and recommending and making material bags or tools required to be used for the user by the system when the user selects the referable cases.

According to the gift pushing method based on the social application, in the process of daily communication with the social object, gift giving requirements of the user for the related social object are automatically analyzed and obtained, and corresponding gift schemes are sent according to the requirements, so that the user can easily realize gift selection and date reminding to the social object, automatic delivery of orders is realized according to the selection of the user, and the user is encouraged to evaluate and share the gift after the user finishes the gift sending; the invention ensures that the embarrassment of missing date or not satisfying the present delivery and the like can not occur, and the invention plays a good assistant role in establishing a vivid social relationship for the user.

Example four

A fourth embodiment of the present invention provides a gift pushing method based on a social application, as shown in fig. 6, the method including the following steps:

s41, tracking the communication records of the user and the social contact object, and analyzing keywords related to the gift;

s42, judging whether keywords related to the gift exist in the communication record, if yes, setting a gift label and a gift preference record for the social object;

s43, pushing a gift sending scheme related to the gift preference record to the user before the user is set with the gift tag on the set date;

s44, sending a gift information confirmation list to the user, generating a gift order according to the information confirmed by the user and finishing the gift distribution to the corresponding social object;

s45, receiving gift evaluation information uploaded by a user, and displaying the evaluation information in a sharing display area;

and S46, adding credit points for the user according to the evaluation information uploaded by the user.

In order to encourage users to actively share the feeling after the service is used, such as the satisfaction degree of the object to the gift and the like, an incentive rule is set, and the incentive rule is a set incentive reward rule so as to facilitate the next gift pushing. The user can upload gifts given by the user to form a sharing community. Particularly, some gifts with high participation degree, such as memory books, handmade articles and the like. The user is encouraged to upload a course and indicate the materials or tools used in the course (even attaching a purchasing link, with active contact to the collaboration for a store or brand that appears to be more frequent), select the appropriate object tag, and give a bonus point. Points may be redeemed for items at a points mall.

According to the gift pushing method based on the social application, in the process of daily communication with the social object, gift giving requirements of the user for the relevant social object are automatically analyzed and obtained, and corresponding gift schemes are sent according to the requirements, so that the user can easily select and remind dates of gifts of the social object, automatic delivery of orders is realized according to the selection of the user, after the user finishes delivering the gifts, the user is encouraged to evaluate and share the gifts, and points are awarded for the user who uploads evaluation sharing information according to set award rules; the invention ensures that the embarrassment of missing date or not satisfying the present delivery and the like can not occur, and the invention plays a good assistant role in establishing a vivid social relationship for the user.

EXAMPLE five

A fifth embodiment of the present invention provides a gift pushing method based on a social application, as shown in fig. 7, the method including the following steps:

s51, tracking the communication records of the user and the social contact object, and analyzing keywords related to the gift;

s52, judging whether keywords related to the gift exist in the communication record, and if yes, setting a gift label and a gift preference record for the social object;

s53, grouping the social objects and setting gift labels for each group;

the group is set for the users with the gift tags, and the group-by-group gift pushing scheme can be performed for the users with the same gift tags, so that the working strength of the system and the frequency of gift selection of the users are reduced, and the efficiency of gift selection is further improved for the users.

S54, providing alternative gift offering schemes for the user, and requiring the user to select an acceptable price range and the participation degree of the user;

specifically, the user is provided with gift alternatives according to different objects, and is required to input an acceptable price range and own participation level. The participation degree is divided into 0%, 50% and 100% (0% means no participation at all, the platform is in full authority to take charge of gift giving program, 50% means half participation, possibly gift such as half handmade gift, and 100% means deep participation, and is suitable for important gift such as full handmade gift). For friends who have been marked as star, the system will not only push the gift merchant; but also pushes the current market famous brands and respective characteristics of the gifts, and simultaneously, the selection details of the gifts and the pushing of evaluation criteria and related knowledge. The user can conveniently and deeply know the information. If the user selects the participation degree of 0%, local reservation or keyword search of the shopping website is performed according to the scheme selected by the user. The system automatically matches excellent merchants, generates a pre-order and shows the pre-order to the user, and the user is unsatisfied and can choose to change one order until the order is satisfied. After the user confirms, the order is automatically placed, and the subsequent distribution and other procedures are completed. For example, when the user selects to send flowers or cakes, the user is helped to preferentially select a flower shop or a cake shop for reservation in the opposite city, a pre-order is automatically generated, an order page is displayed for the user, the user automatically places an order after confirming the order, and the user can send the order to a specified place on the same day. Such users would like to be relieved of money, and the software could help the target user to push and present the most appropriate gift with minimal mind, minimizing the user's "joy". The merchants can be pushed to the users according to the store credit, the goodness and the like, or form long-term cooperation with shops, florists and the like, and the cooperative shops are preferentially pushed. When the user selects the gifts with participation degrees of 50% and 100%, it means that the user is willing to spend additional time making the gifts, and more detailed pushing is possible. And pushing the gift cases meeting the object labels to the user, and recommending and making material bags or tools required to be used for the user by the system when the user selects the referable cases. The users are willing to pay time to exchange more personalized and innovative gifts, and the software can push more case references to the target users, help the users open ideas and further improve the gift schemes of the users. The special requirement of the user for sending the gift can be greatly met, and the efficiency and the quality of sending the gift are improved.

And S55, pushing the gift sending scheme related to the gift preference record to the user ten days before the set date for the user provided with the gift tag.

S56, generating a gift order according to the information confirmed by the user and completing the gift distribution to the corresponding social object;

s57, receiving gift evaluation information uploaded by a user, and displaying the evaluation information in a sharing display area;

and S58, adding credit points for the user according to the evaluation information uploaded by the user.

The 'star-level object' is designed to focus on the preference of the object, and the 'social object tag' and 'preference record' are designed as the basis for pushing the gift. The gift and merchant push is provided, and the corresponding App can be directly entered conveniently and quickly. The user population is subdivided, i.e., users who wish to give gifts efficiently and users who wish to think about giving gifts.

According to the gift pushing method based on the social application, in the process of daily communication with the social object, gift giving requirements of the user for the relevant social object are automatically analyzed and obtained, and a corresponding gift scheme is sent according to the requirement, so that the user can easily select and remind the gift of the social object, the gift is more diversified, the user participates in the manufacture of the gift, automatic delivery of an order is realized according to the selection of the user, the user is encouraged to evaluate and share the gift after the user finishes delivering the gift, and the user uploading evaluation sharing information is rewarded with points according to the set reward rule; the invention ensures that the embarrassment of missing date or not satisfying the present delivery and the like can not occur, and the invention plays a good assistant role in establishing a vivid social relationship for the user.

EXAMPLE six

A sixth embodiment of the present invention provides a computer terminal, which uses the mobile terminal 100 shown in fig. 1 as an optional computer terminal, and the computer terminal includes: a memory 109, a processor 110, and a social application based gift pushing program stored on the memory 109 and executable on the processor 110, wherein the social application based gift pushing program, when executed by the processor, implements any one of the method steps of embodiment one, embodiment two, embodiment three, embodiment four, and embodiment five.

EXAMPLE seven

A seventh embodiment of the present invention provides a computer-readable storage medium, which stores a social object-based gift pushing program, and when the social object-based gift pushing program is executed by at least one processor, causes the at least one processor to execute steps of implementing any one of the social object-based gift pushing methods of embodiment one, embodiment two, embodiment three, embodiment four, and embodiment five.

It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.

Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.

While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.

Claims

1. A social application based gift pushing method, comprising the steps of:

providing alternative gift offering schemes for the user and requiring the user to select an acceptable price range and the participation degree of the user;

and pushing a gift sending scheme related to the gift preference record to the user in the range selected by the user for the user provided with the gift tag before the set date.

2. The gift pushing method based on the social application of claim 1, wherein the set date is a date manually added to the social application by the user and associated with the corresponding object; or importing a date corresponding to the social object name from the address book.

3. The social application based gift pushing method of claim 1, wherein the step of pushing a gift scheme related to a gift preference record to a user before a set date for the user provided with a gift tag further comprises:

4. The gift pushing method based on social application of claim 1, wherein the method further comprises the following steps after the step of pushing a gift sending scheme related to the gift preference record to the user before the step of setting date by the user provided with the gift tag:

5. The social application based gift pushing method of claim 4, further comprising the steps of:

6. The social application based gift pushing method of claim 5, further comprising the steps of:

7. The gift pushing method based on the social application of claim 1, wherein the method comprises the steps of, before the step of pushing the gift sending scheme related to the gift preference record to the user before the step of setting the date for the user provided with the gift tag:

social objects are grouped and gift tags are set for each group.

8. A computer terminal, characterized in that the computer terminal comprises: memory, a processor and a social application based gift pushing program stored on the memory and executable on the processor, the social application based gift pushing program implementing the steps of the method of any of claims 1-7 when executed by the processor.

9. A computer-readable storage medium storing a social application based gift pushing program which, when executed by at least one processor, causes the at least one processor to perform steps implementing the social application based gift pushing method of any one of claims 1-7.