TWI823453B - Advertisement push method and system - Google Patents

Abstract

An advertisement push method is implemented by an advertisement push system. The advertisement push system includes a push server, a driving information collecting server and a vehicle electronic device. The driving information collecting server stores a predetermined push message therein. The vehicle electronic device is adapted to be installed in a vehicle. When the vehicle is located within a specific area, the driving information collecting server transmits a push request including the predetermined push message to the push server. The push server transmits, based on the received push request, the predetermined push message to the vehicle electronic device or to a handheld electronic device corresponding to the vehicle electronic device.

Description

Push method and push system

The present invention relates to a push broadcast method, and in particular, to a push broadcast method used in conjunction with a vehicle electronic device. The invention also relates to a push broadcast system.

The push system can push messages to users' smartphones in real time for them to read and watch. Those in need of advertising can purchase message push services from push system operators, who can help push messages with advertising content to smartphone users. Since advertising effectiveness is related to the attributes of the advertising audience, how to equip the promotion system with a specific screening mechanism to make the promotion objects more targeted is a subject to be further discussed in this invention.

Therefore, one object of the present invention is to provide a method for pushing advertisements using driving information and vehicle location.

Therefore, in some embodiments, the push broadcast method of the present invention is implemented by a push broadcast system. The push broadcast system includes: a push broadcast server, a driving information collection server and a plurality of vehicle electronic devices. The information collection server stores a predetermined push message, and the vehicle electronic devices are suitable for installation on the vehicle.

When one of the vehicle electronic devices is located within a specific range, the driving information collection server sends a push request including the scheduled push message to the push server, and the push server responds to the push request. The broadcast request is to send the scheduled push message to the vehicle electronic device, or to a handheld electronic device corresponding to the vehicle electronic device.

In some implementations, the driving information collection server is set with the specific range, and each vehicle electronic device can generate positioning data indicating its location and immediately transmit the positioning data to the driving information collection server. .

When the driving information collection server receives the positioning data from one of the vehicle electronic devices, the driving information collection server determines whether the position indicated by the positioning data falls within the specific range.

When the driving information collection server determines that the position indicated by the positioning data falls within the specific range, the driving information collection server sends a push request including the scheduled push message to the push server. The server sends the scheduled push message to the vehicle electronic device that sends the positioning data according to the push request, or to the handheld electronic device corresponding to the vehicle electronic device that sends the positioning data.

In some implementations, the driving information collection server also stores multiple pieces of user data and a filtering data. Each vehicle electronic device corresponds to one of the user data. The filtering data includes one or more Filter criteria.

When one of the vehicle electronic devices is located within the specific range, the driving information collection server also determines whether the user data corresponding to the vehicle electronic device meets each filtering condition of the filtered data.

When one of the vehicle electronic devices is located within the specific range and the user information corresponding to the vehicle electronic device meets each filtering condition of the filtered data, the driving information collection server sends a message containing the scheduled push The push request of the message is sent to the push server, and the push server sends the scheduled push message to the vehicle electronic device that sends the positioning data according to the push request, or sends it to the corresponding vehicle electronic device that sends the positioning data. The handheld electronic device corresponding to the vehicle electronic device.

In some implementations, each filter condition is a user age range, a user gender, or a driving type.

In some implementations, the push system further includes a billboard with content related to the scheduled push message, and the billboard is set within the visual range of the driver in the specific range.

In some implementations, the driving information collection server is installed on the vehicle. When the driving information collection server establishes a communication link with one of the vehicle electronic devices, the driving information collection server sends a message including the A push request for a scheduled push message is sent to the push server, causing the push server to send the scheduled push message to the vehicle electronic device, or to the handheld electronic device corresponding to the vehicle electronic device. device.

In some implementations, the driving information collection server also stores multiple pieces of user data and a filtering data. Each vehicle electronic device corresponds to one of the user data. The filtering data includes one or more Filter criteria.

When the driving information collection server establishes a communication link with the vehicle electronic device, the driving information collection server also determines whether the user data corresponding to the vehicle electronic device meets each filtering condition of the filtered data.

When the driving information collection server establishes a communication link with the vehicle electronic device and the user information corresponding to the vehicle electronic device meets each filtering condition of the filtered data, the driving information collection server sends a message containing the scheduled push The push request for the message is sent to the push server, causing the push server to send the scheduled push message to the vehicle electronic device that has established a communication link with the driving information collection server, or to the driving information collection server. The handheld electronic device corresponding to the vehicle electronic device to which the collection server establishes a communication link.

In some implementations, the push system further includes a trip planning server. The trip planning server stores the screening data, a plurality of driver personal data respectively related to a plurality of drivers, and a plurality of driver personal data respectively corresponding to a plurality of drivers. Based on the historical driving route records of the driver's personal data, the trip planning server generates multiple target areas based on the historical driving route records corresponding to the driver's personal data that meets the filtered data, and corresponds to the targets respectively. The target time period of the area, wherein the estimated probability of a driver meeting the screening data appearing in each target area in its corresponding target time period is greater than a predetermined probability threshold, or each target area appears in its corresponding target time period. The estimated number of drivers matching the screening information is greater than a predetermined number threshold.

The itinerary planning server generates a tour itinerary and a tour path based on the target areas and the target time periods. The tour itinerary and the tour path are used to guide the vehicle equipped with the push server in each target period. Travel through the corresponding target area.

In some implementations, each vehicle electronic device can generate positioning data indicating its location, and transmit the positioning data to the driving information collection server through a mobile communication network in real time.

The driving information collection server generates multiple real-time target areas based on the positioning data of the vehicle electronic devices corresponding to the user data that meets the filtered data, and the corresponding user data in each real-time target area conforms to The number of the vehicle electronic devices of the filtered data is greater than a predetermined device number threshold.

The driving information collection server generates a real-time tour path based on the real-time target areas, and the real-time tour path is used to guide the vehicle equipped with the push server to pass through the real-time target areas.

In some implementations, a billboard with content related to the scheduled push message is also included, and the billboard is installed on the vehicle where the driving information collection server is installed. Another object of the present invention is to provide a push broadcast system that performs the above push broadcast method.

The present invention at least has the following effects: when the driving information collection server determines that the position indicated by the positioning data of the vehicle electronic device falls within the specific range, or when the driving information collection server communicates with the vehicle electronic device One of the devices establishes a communication link, and the driving information collection server sends the push request to the push server, causing the push server to send the scheduled push message to the vehicle corresponding to the positioning data sent. The handheld electronic device corresponding to the electronic device allows the push system to have a geographical location filtering mechanism; furthermore, when the driving information collection server determines that the location indicated by the positioning data falls within the specific range and The user data corresponding to the vehicle electronic device meets each filtering condition of the filtered data, and the driving information collection server sends the push request to the push server, causing the push server to push the scheduled message Sent to the handheld electronic device corresponding to the vehicle electronic device that sent the positioning data, so that the push system has a dual filtering mechanism of geographical location and user identity attributes; in addition, the billboard is set on the specific Within the visual range of the driver, the driver can not only receive the scheduled push message, but also view the billboard with content related to the scheduled push message, thereby increasing the driver's impression of the content of the scheduled push message.

Before the present invention is described in detail, it should be noted that in the following description, similar elements are designated with the same numbering.

Referring to Figure 1, a first embodiment of the push method of the present invention is implemented by a push system 100. The push system 100 includes a push server 1 and a driving information collection connected to the push server 1. The server 4, a plurality of vehicle electronic devices 2 connected to the push server 1 and the driving information collection server 4, and a signboard (not shown), the push system 100 of the present invention is suitable for communicating with multiple The handheld electronic device 800 corresponding to the vehicle electronic device 2 communicates. The handheld electronic devices 800 are, for example, multiple smart phones.

The driving information collection server 4 is configured with a specific range and a predetermined push message (such as advertising message). In the first embodiment, the specific range is a specific geographical range. The billboard is set within the visual range of drivers in the specific range, and the content of the billboard is related to the scheduled push message.

The driving information collection server 4 stores a plurality of user data received from the vehicle electronic device 2 or the handheld electronic devices 800, and a filtering data used to filter the user data. Each vehicle electronic device 2 corresponds to one of the user profiles. The filter profile contains one or more filter criteria. Each filter condition can be, but is not limited to, a user age range (for example, 25 to 35 years old), a user gender (for example, male), or a driving type of car. The push server 1 and the driving information collection server 4 belong to an advertising platform provider, for example. The advertising platform provider may allow the purchaser of the push service to customize the content of the filtered information.

The vehicle electronic devices 2 are suitable for installation on vehicles, and can generate positioning data indicating their location based on, for example, GPS satellite signals, and transmit the positioning data to the driving information collection server 4 in real time. The vehicle electronic devices 2 are, for example, multiple driving recorders, but are not limited thereto. Each vehicle electronic device 2 can also be, for example, a vehicle navigation device. When one of the vehicle electronic devices 2 is located within the specific range, the driving information collection server 4 sends a push request including the scheduled push message to the push server 1 so that the push server 1 The device 1 transmits the scheduled push message to the vehicle electronic device 2, or to a handheld electronic device 800 corresponding to the vehicle electronic device 2. The steps performed by the first embodiment of the push method will be described in more detail below with reference to FIGS. 1 and 2 . First, as shown in step S101, the driving information collection server 4 receives the positioning data from one of the vehicle electronic devices 2.

Next, as shown in step S102, when the driving information collection server 4 receives the positioning data from one of the vehicle electronic devices 2, the driving information collection server 4 determines whether the position indicated by the positioning data is If it falls within the specific range, if not, the process ends. If yes, then step S103 is executed.

In step S103, after the driving information collection server 4 determines that the position indicated by the positioning data falls within the specific range, the driving information collection server 4 also determines whether the user information corresponding to the vehicle electronic device 2 meets For each filtering condition of the filtered data, if yes, then step S104 is executed; if not, the process ends.

Step S104 is when the driving information collection server 4 determines that the position indicated by the positioning data falls within the specific range, and the user information corresponding to the vehicle electronic device 2 meets each filtering condition of the filtered data, the driving The information collection server 4 sends a push request including the scheduled push message to the push server 1, and the push server 1 sends the scheduled push message to the server corresponding to the positioning data according to the push request. The handheld electronic device 800 corresponding to the vehicle electronic device 2 is used for the handheld electronic device 800 to display the scheduled push message. In other implementations, the push server 1 sends the scheduled push message to the vehicle electronic device 2 that sends the positioning data, or sends it to the vehicle electronic device 2 and the handheld electronic device simultaneously. Device 800.

In this way, when the vehicle equipped with the vehicle electronic device 2 passes through the specific range, the driver not only receives the scheduled push message, but also views the billboard with content related to the scheduled push message, thereby increasing the number of drivers. Impression of the content of this scheduled push message. When the scheduled push message is an advertising message, the advertising effect for drivers can be increased. In addition, by using the filtering data to further filter vehicles equipped with the vehicle electronic device 2 and passing through the specific range, the objects to which the push server 1 sends the scheduled push message can be more accurately limited to those that meet the filtering data. driver. If the advertising platform charges buyers with advertising needs based on the number of times the scheduled push messages are sent, the filtering push technology of this embodiment can make the push service buyers' expenses more efficient.

It is worth mentioning that the content of the signboard may, for example, include a barcode (such as a QR Code) related to the scheduled push message, and the content of the barcode is a URL for the driver to scan with a mobile phone to link to the URL corresponding A web page, in which the size of the QR Code can be considered based on the distance of nearby streets. At least within this distance, it needs to be scanned by a handheld electronic device in a vehicle driving on those streets. It is based on between 40 and 60 percent of the device screen area. In addition, the webpage can be designed to draw prizes or get gifts by filling out a questionnaire, registering as a member, or uploading a specific video. This can increase interaction with drivers, thereby further improving the effectiveness of advertising. It is worth mentioning that one or more image capture devices can be appropriately added to the signboard. Through the image capture device and image recognition technology, information such as the vehicle model, make, and color of the vehicles passing by on nearby streets can be collected. The image capture device cross-references the questionnaire data with the vehicle model, make, color and other information of the passing vehicle based on the received time when the member in the passing vehicle scanned the QR Code and filled in the questionnaire with the handheld electronic device 800, thereby Increase the accuracy of the ticket data. For example, if the ticket data indicates that the posting time is 16:00PM and the vehicle color is white, and the image capture device captures the vehicle at the stated posting time (16:00PM) If the image is judged to be black through image recognition, the color of the coupon data will be modified to black. In this way, correct data can be collected more accurately. In addition, through the above method, relevant data of passing retail investors who are not members of the vehicle electronic device 2 can be collected, increasing the comprehensiveness of the collected data and increasing the comprehensiveness. On the basis of increasing the possibility of precise advertising. The above examples are only examples and are not limited thereto.

It should be added that those with advertising needs can rent the billboard to publish advertisements on the one hand, and at the same time purchase push services from the advertising platform provider, and the purchased push services are set within the specific range they rent. Near the billboard, better advertising effects can be obtained through the technology of this embodiment.

Referring to FIG. 3 and FIG. 4 , a second embodiment of the push method of the present invention is described below. The push method is implemented by a push system 100 .

In the second embodiment, the push system 100 further includes a itinerary planning server 3 . The driving information collection server 4 treats the user data as a plurality of driver personal data respectively related to a plurality of drivers and provides it to the trip planning server 3 . In addition, the driving information collection server 4 will also store the positioning data received from the vehicle electronic devices 2 into a plurality of driving route history records corresponding to the driver's personal data and provide them to the trip planning server. 3. The itinerary planning server 3 stores the screening data.

The vehicle electronic devices 2 and the driving information collection server 4 support a short-range wireless communication protocol (such as Bluetooth, but not limited to this). In this embodiment, the specific range is not a preset range of the driving information collection server 4, but a range within which the driving information collection server 4 can establish communication links with the vehicle electronic devices 2 through the short-range wireless communication protocol. One communication range. The driving information collection server 4 is suitable for installation on a vehicle.

The steps performed by the second embodiment of the push method are described below. First, as shown in step S301, the trip planning server 3 generates a plurality of target areas based on the historical driving route records corresponding to the driver personal data corresponding to the filtered data of the advertising product target customer group, and respectively The target time period of the target area should be waited for, wherein the estimated probability of a driver meeting the filtered data appearing in each target area in its corresponding target time period is greater than a predetermined probability threshold. In another implementation form, the estimated number of drivers meeting the screening data appearing in each target area during the corresponding target time period is greater than a predetermined number threshold.

Then, as shown in step S302, the itinerary planning server 3 generates a tour itinerary and a tour path based on the target areas and the target time periods. The tour itinerary and the tour path are used to guide the device to collect the driving information. The vehicle of server 4 travels through the corresponding target area in each target period.

After the vehicle equipped with the driving information collection server 4 starts to travel according to the tour itinerary and the tour route, then, as shown in step S303, when one of the vehicle electronic devices 2 is within the specific range, the The driving information collection server 4 establishes a communication link with one of the vehicle electronic devices 2 .

Next, as shown in step S304, the driving information collection server 4 determines whether the user data corresponding to the vehicle electronic device 2 meets each filtering condition of the filtered data. If not, the process ends. If so, steps are executed. S305.

Step S305 is when the driving information collection server 4 determines that the user information corresponding to the vehicle electronic device 2 meets each filtering condition of the filtered data, the driving information collection server 4 sends a message containing the scheduled push message. A push request is sent to the push server 1, so that the push server 1 sends the scheduled push message to the vehicle electronic device 2 that establishes a communication link with the driving information collection server 4 according to the push request. Corresponding to the handheld electronic device 800. In other implementations, the push server 1 sends the scheduled push message to the vehicle electronic device 2 that establishes a communication link with the driving information collection server 4, or simultaneously sends it to the vehicle electronic device. 2 and the handheld electronic device 800.

In the second embodiment, the billboard is installed on the vehicle where the driving information collection server 4 is installed, forming an advertising vehicle. In this way, when the vehicle equipped with the vehicle electronic device 2 passes near the vehicle equipped with the driving information collection server 4 and passes through the specific range, the driver not only receives the scheduled push message, but also watches the advertisement. The signboard content related to the scheduled push message on the car can increase the driver's impression of the content of the scheduled push message. When the scheduled push message is an advertising message, the advertising effect for drivers can be increased.

In addition, the estimated probability of a driver meeting the filtered data in each target area calculated by the trip planning server 3 during the corresponding target time period is greater than a predetermined probability threshold, or, in each target area, The estimated number of drivers who meet the screening information during the corresponding target period is greater than a predetermined number threshold, which helps increase the probability of encounters between the advertising vehicle and drivers who meet the screening information.

It should be added that in the modified implementation form, each target area can also be such that the estimated probability of a driver meeting the screening data appearing in the corresponding target period is greater than a predetermined probability threshold and the estimated vehicle speed is less than a predetermined probability threshold. The traffic jam speed threshold, or the estimated number of drivers who meet the filtering data in each target area during the corresponding target period is greater than a predetermined number of people threshold and the estimated vehicle speed is less than a traffic jam speed threshold, thereby advertising The car can drive into the traffic jam and push advertisements to the drivers in the traffic jam. Because of the traffic jam, the driver has more waiting time to view the content of the advertising vehicle's billboard, which increases the advertising effect.

It is worth mentioning that in the changed implementation form, the itinerary planning server 3 also stores multiple questionnaire user information, multiple questionnaire filling locations respectively corresponding to the corresponding questionnaire user information, and multiple corresponding questionnaires respectively. The user data questionnaire filling time, and in step S301, the trip planning server 3 not only based on the driving route history records corresponding to the driver's personal data that meets the screening data, but also based on the driving route history records that meet the screening data. The target areas are generated by the questionnaire user information and the corresponding questionnaire filling location and questionnaire filling time. The user information of the questionnaire, the place where the questionnaire was filled in and the time when the questionnaire was filled in are obtained through questionnaire surveys. The following are two ways to obtain them.

The first acquisition method: in the first embodiment, the content of the barcode (such as QR Code) of the billboard set at a fixed point is a URL. The URL is used to link to a questionnaire page for the user to fill in and upload user information of the questionnaire. The time of the questionnaire user data can be regarded as the filling time of the questionnaire, and the website has a billboard location indicating the location of the billboard, which can be regarded as the filling location of the questionnaire.

The second acquisition method is similar to the first acquisition method. The difference is that the user scans the barcode of the billboard on the advertising truck in the second embodiment, and since the billboard moves with the advertising truck, the advertising truck is placed on the barcode. The location at the time when the questionnaire is filled in will be deemed as the place where the questionnaire is filled in.

Referring to Figure 5, a third embodiment of the push method of the present invention is described below.

The same as the first embodiment, the push method is implemented by a push system 100. Each vehicle electronic device 2 of the push system 100 generates positioning data indicating its location and real-timely communicates through the mobile communication network. The positioning data is sent to the driving information collection server 4. For example, the vehicle electronic devices 2 will transmit their longitude and latitude coordinates to the driving information collection server 4 at regular intervals.

The steps performed by the third embodiment of the push method are described below. First, as shown in step S401, the driving information collection server 4 generates multiple real-time target areas based on the positioning data of the vehicle electronic devices 2 corresponding to the user data that meets the screening data. The number of vehicle electronic devices 2 corresponding to the user data in the target area that matches the filtered data is greater than a predetermined device quantity threshold.

Then, as shown in step S402, the driving information collection server 4 generates a real-time tour path according to the real-time target areas. The real-time tour path is used to guide the vehicle equipped with the driving information collection server 4 to travel through the real-time target areas. target area.

After the vehicle equipped with the driving information collection server 4 starts to travel along the real-time tour route, steps S403 to S405 are the same as steps S303 to S305 and will not be described again. This embodiment generates the real-time target areas through real-time analysis, and the number of the vehicle electronic devices 2 corresponding to the user data in each real-time target area that matches the filtered data is greater than the predetermined device number threshold, so there is Helps increase the chance of an advertising vehicle encountering a driver who meets the filter profile.

To sum up, the push method of the present invention determines when the driving information collection server 4 determines that the position indicated by the positioning data of the vehicle electronic device 2 falls within the specific range, or when the driving information collection server 4 Establishing a communication link with one of the vehicle electronic devices 2, the driving information collection server 4 sends the push request to the push server 1, so that the push server 1 sends the scheduled push message to Corresponds to the handheld electronic device 800 corresponding to the vehicle electronic device 2 that sends the positioning data, so that the push system 100 has a geographical location filtering mechanism; furthermore, by determining when the driving information collection server 4 The position indicated by the positioning data falls within the specific range and the user data corresponding to the vehicle electronic device 2 meets each filtering condition of the filtered data. The driving information collection server 4 sends the push request to the push request. The push server 1 causes the push server 1 to send the scheduled push message to the handheld electronic device 800 corresponding to the vehicle electronic device 2 that sends the positioning data, so that the push system 100 has Double filtering mechanism of geographical location and user identity attributes; in addition, by setting the signage within the visible range of the specific range, the driver can both receive the scheduled push message and view the content related to the scheduled push message This signage can increase the driver's impression of the content of the scheduled push message.

However, the above are only examples of the present invention, and should not be used to limit the scope of the present invention. All simple equivalent changes and modifications made based on the patent scope of the present invention and the content of the patent specification are still within the scope of the present invention. Within the scope covered by the patent of this invention.

1:Push server 2:Car electronic devices 3: Itinerary planning server 4: Driving information collection server 100:Push system 800:Handheld electronic devices S101~S104: Steps S301~S305: steps S401~S405: steps

Other features and effects of the present invention will be clearly presented in the embodiments with reference to the drawings, in which: Figure 1 is a schematic diagram of a hardware connection relationship, illustrating a push system applicable to a first embodiment of the push method of the present invention. The push method is implemented by the push system; Figure 2 is a flow chart of the first embodiment; Figure 3 is a schematic diagram of hardware connection relationships, illustrating a push system applicable to a second embodiment of the push method of the present invention. The push method is implemented by the push system; Figure 4 is a flow chart of the second embodiment; and Figure 5 is a flow chart of a third embodiment of the push method of the present invention.

S101~S104: Steps

Claims (5)

A push method is implemented by a push system. The push system includes a push server, a driving information collection server, a plurality of vehicle electronic devices and a billboard. The driving information collection server stores a predetermined Push the message that the vehicle electronic devices are suitable for installation on the vehicle. The method includes: when one of the vehicle electronic devices is located within a specific range, the driving information collection server sends a message including the scheduled The push request for the push message is sent to the push server, and the push server sends the scheduled push message to the vehicle electronic device according to the push request, or to a device corresponding to the vehicle electronic device. A handheld electronic device, the signboard is located within the visual range of the specific area; wherein the signboard contains a code for the handheld electronic device of a member in a vehicle passing near the signboard to scan to link to a link corresponding to the barcode The webpage can upload a questionnaire information related to the appearance and make of the vehicle; and the signboard is also equipped with an image capture device, which is used with image recognition technology to obtain an image of the appearance and make of the vehicle. Vehicle information, and based on the publication time of the questionnaire data and the time when the vehicle was photographed, cross-compare the vehicle information with the questionnaire data to confirm the accuracy of the questionnaire data. The push method described in request item 1, wherein the driving information collection server is set with the specific range, and each vehicle electronic device can generate positioning data indicating its location and immediately transmit the positioning data to The driving information collection server; when the driving information collection server receives the positioning data from one of the vehicle electronic devices, the driving information collection server determines whether the position indicated by the positioning data falls on the specific Within the range; when the driving information collection server determines that the position indicated by the positioning data falls within the specific range, the driving information collection server sends a push request containing the scheduled push message to the push server, The push server sends the scheduled push message to the vehicle electronic device that sends the positioning data according to the push request, or to the handheld device corresponding to the vehicle electronic device that sends the positioning data. electronic devices. The push method described in request item 2, wherein the driving information collection server also stores a plurality of user data and a filtering data, each vehicle electronic device corresponds to one of the user data, and the filtering data The data includes one or more filtering conditions; when one of the vehicle electronic devices is within the specific range, the driving information collection server also determines whether the user data corresponding to the vehicle electronic device meets the filtered data. Each filter condition; when one of the vehicle electronic devices is within the specific range and the user data corresponding to the vehicle electronic device meets each filter condition of the filter data, the driving information collection server sends a A push request including the scheduled push message is sent to the push server, and the push server sends the scheduled push message to the vehicle electronic device that sends the positioning data according to the push request, or to the corresponding to send the order The handheld electronic device corresponding to the vehicle electronic device of bit data. The push method described in claim 3, wherein each filtering condition is a user age range, a user gender, or a driving type. A push broadcast system that executes the push broadcast method described in any one of requests 1 to 4.

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