KR102188695B1 - Method for providing advertising service with actual mileage based ad fee calculating formula associating with ad plate's location of vehicle - Google Patents

Abstract

An advertisement service providing method is provided that calculates a mileage-based advertisement cost linked with the location information of a billboard of a moving vehicle, and receiving a start event of a user terminal that scans or reads the identification code included in the billboard, and the received start event Collecting and monitoring the location identification information of the user terminal based on the, when an end event for terminating the movement from the user terminal is received, extracting the location identification information of the monitored user terminal and the identification code of the billboard, the extracted And calculating an advertisement fee corresponding to a moving distance of the user terminal from the start event to the end event for the advertisement mapped with the identification code, and providing the calculated advertisement fee to the user terminal.

Description

Method of providing advertisement service that calculates mileage-based advertisement cost linked with the location information of advertisement board of moving vehicle {METHOD FOR PROVIDING ADVERTISING SERVICE WITH ACTUAL MILEAGE BASED AD FEE CALCULATING FORMULA ASSOCIATING WITH AD PLATE'S LOCATION OF VEHICLE}

The present invention relates to a method of providing an advertisement service for calculating a mileage-based advertisement cost linked with location information of an advertisement board of a moving vehicle, and provides a method of paying advertisement fees as much as the distance traveled by a vehicle driver with an advertisement board.

Outdoor advertising is the oldest advertising medium, but recently, as new media technologies and new forms of media creative are combined, not only are they attracting attention, but their value is also newly recognized. In particular, traffic advertisements are emerging as the most spotlighted media among outdoor advertisements, and outdoor advertisements account for about 8-10% of the total domestic advertisement cost. The major advertisement media such as terrestrial TV, radio, newspapers, and magazines continue to be used. Compared to showing negative growth, it can be said to be a medium that sustains growth. Of these, traffic advertising not only accounts for the largest proportion of outdoor advertising, but also shows a higher growth rate than other outdoor advertising media.

At this time, traffic advertisements have developed into on-site customized mobile advertisements. In this regard, Korean Patent Registration No. 10-1744198 (announced on June 7, 2017), which is a prior art, shows the floating population by region and time of the point where the advertisement vehicle is located. It analyzes and understands the gender and age of the child, selects advertising image data that fits the characteristics of the current advertising vehicle, and provides customized advertising images that are suitable for people located around the advertising vehicle. A configuration for providing customized advertising images in real time according to the age and gender of the floating population is disclosed.

However, in order to display mobile advertisements, you need to use a separate advertisement vehicle, pay advertisement fees on buses or taxis, and attach billboards, but the number is not exposed to a large number of people, and the period is often irregular. The need to expose a wide variety of advertisements is increasing, and SMEs and individuals who want to advertise at a relatively low price are becoming a greater burden to use mobile advertisements due to the lack of platforms or costs to advertise in taxis or buses. It is required to develop a platform that is exposed more frequently and is cheaper.

According to an embodiment of the present invention, when a self-driver or a vehicle driver selects an advertisement through an advertisement platform, a sticker on which the selected advertisement is printed or a display for outputting advertisement content is provided to the driver, and the driver with the advertisement board attached to the vehicle Individuals can also earn additional income by monitoring the driver's moving path from the time when moving start is selected to the end start point, and calculating the advertisement cost per distance of the preset advertisement according to the moving distance and giving it to the driver. Small businesses or individuals can use mobile advertisements at low prices, creating a win-win sharing economy, providing a method of providing advertisement service that calculates mileage-based advertisement costs linked to the location information of the billboards of mobile vehicles. I can. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention includes the step of receiving a start event of a user terminal for scanning or reading an identification code included in a billboard, and a user terminal based on the received start event. Collecting and monitoring the location identification information of the user terminal, when a termination event for terminating the movement of the user terminal is received, extracting the location identification information of the monitored user terminal and the identification code of the billboard, mapped with the extracted identification code For the advertisement, calculating an advertisement fee corresponding to the moving distance of the user terminal from the start event to the end event, and providing the calculated advertisement fee to the user terminal.

According to any one of the above-described problem solving means of the present invention, when a self-driver or a vehicle driver selects an advertisement through an advertisement platform, a sticker on which the selected advertisement is printed or a display for outputting advertisement content is provided to the driver, and the advertisement board is provided. By monitoring the driving path of the driver from the time the driver attached to the vehicle selects the start of movement to the start of the end, and calculating the advertisement cost per distance of the preset advertisement according to the movement distance and giving it to the driver, individual degree You can get extra income, and even small businesses or individuals can use mobile advertising at low prices, creating a sharing economy that can win-win with each other.

1 is a view for explaining an advertisement service providing system for calculating a mileage-based advertisement cost linked with location information of an advertisement board of a moving vehicle according to an embodiment of the present invention.
2 is a block diagram illustrating an advertisement service providing server included in the system of FIG. 1.
3 is a view for explaining an embodiment in which an advertisement service for calculating a mileage-based advertisement cost linked with location information of an advertisement board of a moving vehicle according to an embodiment of the present invention is implemented.
FIG. 4 is a diagram illustrating a process in which data is transmitted and received between components included in an advertisement service providing system for calculating a mileage-based advertisement cost linked with the location information of the advertisement board of the mobile vehicle of FIG. 1 according to an embodiment of the present invention. It is a drawing.
FIG. 5 is a flowchart illustrating a method of providing an advertisement service for calculating a mileage-based advertisement cost linked with location information of an advertisement board of a mobile vehicle according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included, and one or more other features, not excluding other components, unless specifically stated to the contrary. It is to be understood that it does not preclude the presence or addition of any number, step, action, component, part, or combination thereof.

The terms "about", "substantially" and the like, as used throughout the specification, are used in or close to the numerical value when manufacturing and material tolerances specific to the stated meaning are presented, and are used in the sense of the present invention. To assist, accurate or absolute figures are used to prevent unfair use of the stated disclosure by unscrupulous infringers. As used throughout the specification of the present invention, the term "step (to)" or "step of" does not mean "step for".

In the present specification, the term "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized using two or more hardware, or two or more units may be realized using one hardware.

In this specification, some of the operations or functions described as being performed by the terminal, device, or device may be performed instead in a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal, device, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the unique number of the terminal or the identification information of the individual, which is the identification information of the terminal. Can be interpreted as.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining an advertisement service providing system for calculating a mileage-based advertisement cost linked with location information of an advertisement board of a moving vehicle according to an embodiment of the present invention. Referring to FIG. 1, an advertisement service providing system 1 for calculating a mileage-based advertisement cost linked with location information of a billboard of a moving vehicle includes at least one user terminal 100, an advertisement service providing server 300, at least It may include one billboard 400. However, since the advertisement service providing system 1 for calculating the mileage-based advertisement cost linked with the location information of the advertisement board of the moving vehicle of FIG. 1 is only an embodiment of the present invention, the present invention is limited through FIG. It is not interpreted.

In this case, each component of FIG. 1 is generally connected through a network 200. For example, as shown in FIG. 1, at least one user terminal 100 may be connected to an advertisement service providing server 300 through a network 200. In addition, the advertisement service providing server 300 may be connected to at least one user terminal 100 and at least one advertisement board 400 through the network 200. In addition, at least one billboard 400 may be connected to the user terminal 100 through the network 200.

Here, the network refers to a connection structure in which information exchange is possible between respective nodes such as a plurality of terminals and servers, and examples of such networks include RF, 3rd Generation Partnership Project (3GPP) network, and Long Term (LTE). Evolution) network, 5GPP (5rd Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network) , Personal Area Network (PAN), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, Digital Multimedia Broadcasting (DMB) network, and the like, but are not limited thereto.

In the following, the term “at least one” is defined as a term including the singular number and the plural number, and even if the term “at least one” does not exist, each component may exist in the singular or plural, and may mean the singular or plural. It will be self-evident. In addition, it will be possible to change according to the embodiment that each component is provided in a singular or plural.

The at least one user terminal 100 may be a vehicle owner or a mobile vehicle owner who receives advertisement expenses using an advertisement service-related web page, app page, program, or application that calculates mileage-based advertising costs linked with the location information of the advertising board of the mobile vehicle. It may be the driver's terminal. In this case, the at least one user terminal 100 may be a terminal that selects a desired advertisement from an advertisement service platform and scans or reads an advertisement board on which the selected advertisement is printed or programmed. In addition, at least one user terminal 100 scans the billboard and selects the start button or automatically selects the start button by scanning the billboard so that the advertisement service providing server 300 monitors the location identification information including GPS. It can be a terminal. In addition, when the movement is completed, the at least one user terminal 100 may be a terminal that selects a stop button, calculates an advertisement cost according to the movement distance, and receives the advertisement cost from the advertisement service providing server 300. At this time, the at least one user terminal 100 further uses the advertisement service providing server 300 as well as the moving distance as well as the moving route and time coordinates, so that when the vehicle is not moving but is stopped at a place with a large floating population, the advertisement It may be a terminal that allows the effect to be recognized and advertisement fees to be settled. In addition, when the billboard is composed of a display such as an LED, the user terminal 100 may be a terminal capable of selecting a desired advertisement by interlocking with the billboard 400, and in this case, settlement based on the selected advertisement and movement distance or movement path It may be a terminal that can receive. In addition, when content including text or text is output from the LED of the billboard, the output content may be changed according to the location or distance of the GPS.

Here, the at least one user terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100, for example, as a wireless communication device that is guaranteed portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) All types of handheld-based wireless communication devices such as terminals, smartphones, smartpads, and tablet PCs may be included.

The advertisement service providing server 300 may be a server that provides an advertisement service web page, an app page, a program, or an application that calculates a mileage-based advertisement cost linked with the location information of an advertisement board of a moving vehicle. In addition, the advertisement service providing server 300 collects advertisement requests from at least one advertisement request server (not shown), and receives advertisement content and advertisement media (printed material or LCD, etc.) included in the collected advertisement request, It may be a server that stores it. Accordingly, the advertisement service providing server 300 uploads the advertisement content to a web page or an app page, etc. so that the user can select an advertisement of the user at least one user terminal 100 and selects an advertisement from the user terminal 100 , It may be a server that allows the advertisement medium to be transmitted to the user's address. In addition, the advertisement service providing server 300 scans or reads the billboard 400 in the user terminal 100, and when the start button is selected, collects GPS to track the moving distance or the driving speed from the CAN system of the vehicle. , May be a server that collects information such as mileage. In addition, the advertisement service providing server 300, when it is determined that the movement is terminated due to the selection of the stop button in the user terminal 100, calculates the advertisement cost per distance according to the movement distance and calculates it to the user terminal 100, It may be a server that requests an advertisement cost to an advertisement request server. Here, the advertisement cost, that is, the advertisement cost per distance, may be set by the advertisement client or may be the number of generally set cost per distance, and may be a cost set in consideration of the floating population of the moving route, but is not limited to the above-described embodiments. It will be obvious that it can be set in various ways according to. In addition, the advertisement service providing server 300 may insert or print an identification code including tags, chips, etc. on the advertisement board 400 so that the advertisement board 400 can be recognized by the user terminal 100, and the identification code is It may be a server that maps and stores the terminal 100 to check whether the user has pressed the start button or the end button while boarding the vehicle.

Here, the advertisement service providing server 300 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like.

At least one advertisement board 400 is implemented as a display such as a printed matter or LCD, and may be a device in which advertisement content is printed or outputs advertisement content. In this case, the at least one billboard 400 may be an active element interlocked with the user terminal 100 or a passive element read by the user terminal 100, or by including a separate GPS or communication module, the user terminal 100 It may be a device that maintains communication with the user. That is, after the user scans the billboard 400, it may be a device that prevents the payment of advertising costs according to the moving distance until the user moves to a vehicle not equipped with the billboard 400 or moves to a separate public transportation means. . In this case, the billboard 400 may be implemented as an IoT device including a beacon. In addition, the content output from the billboard 400 may vary according to the GPS location of the user terminal 100, the content, the output time, the flashing process, and the like. In this case, the content may be transmitted from the advertisement service providing server 300 via the user terminal 100, and the advertisement board 400 may be used as a function to output it. Alternatively, after mounting the GPS sensor in the billboard 400 itself, the user terminal 100 may be implemented to perform only a connection role with the advertisement service providing server 300.

FIG. 2 is a block diagram illustrating an advertisement service providing server included in the system of FIG. 1, and FIG. 3 is a mileage-based advertisement cost that is linked with the location information of an advertisement board of a mobile vehicle according to an embodiment of the present invention. It is a diagram for explaining an embodiment in which an advertisement service is implemented.

Referring to FIG. 2, the advertisement service providing server 300 may include a receiving unit 310, a monitoring unit 320, an extracting unit 330, a calculating unit 340, and a providing unit 350.

Advertising cost based on mileage in which the advertisement service providing server 300 according to an embodiment of the present invention or another server (not shown) operated in conjunction with at least one user terminal 100 is linked with the location information of the billboard of the moving vehicle When transmitting an advertisement service application, program, app page, web page, etc. that calculates, at least one user terminal 100 is an advertisement service application that calculates a mileage-based advertisement cost linked with the location information of the advertising board of the mobile vehicle. , Programs, app pages, web pages, etc. can be installed or opened. Also, a service program may be driven in at least one user terminal 100 by using a script executed in a web browser. Here, the web browser is a program that enables you to use the web (WWW: world wide web) service, and refers to a program that receives and displays hypertext described in HTML (hyper text mark-up language). For example, Netscape , Explorer, chrome, etc. In addition, the application means an application on the terminal, and includes, for example, an app that is executed on a mobile terminal (smartphone).

Referring to FIG. 2, the receiving unit 310 may receive a start event of the user terminal 100 that scans or reads the identification code included in the billboard 400. At this time, in the case of an advertisement sticker, the advertisement board 400 may be provided so that an identification code such as a QR code or a barcode is printed together to be scanned or read by the user terminal 100, and the identification code is an RFID tag or an NFC tag. It may be implemented as a printed matter with an RFID tag or an NFC tag attached. Here, the RFID tag may be implemented as an active device or a passive device. In addition, when the billboard 400 is a device such as LED or LCD, since it is an active device such as a beacon, that is, a device that can receive power, the user terminal 100 is positioned within the radius of the active device. In this case, it may be a device that transmits a signal to the user terminal 100 so that the advertisement service application of the user terminal 100 wakes up and activates in the background. In this case, the content output from the billboard 400 may vary according to the GPS location of the user terminal 100, the content, the output time, the flashing process, and the like. In this case, the content may be transmitted from the advertisement service providing server 300 via the user terminal 100, and the advertisement board 400 may be used as a function to output it. Alternatively, after mounting the GPS sensor in the billboard 400 itself, the user terminal 100 may be implemented to perform only a connection role with the advertisement service providing server 300.

The monitoring unit 320 may collect and monitor the location identification information of the user terminal 100 based on the received start event. At this time, the location identification information may be collected through various means such as WIFI, vehicle DBM navigation, as well as GPS. Here, when only the moving distance is checked, the user terminal 100 may collect the vehicle speed and mileage extracted from the CAN communication of the vehicle and may not use the GPS, but the user terminal 100 that is not interlocked with CAN communication In the case of ), its own GPS may be used, and a moving distance, a moving route, and coordinates by time may be provided to the monitoring unit 320 in a background mode through the GPS.

The extraction unit 330 may extract the location identification information of the monitored user terminal 100 and the identification code of the billboard 400 when an end event for terminating the movement is received from the user terminal 100. That is, the extraction unit 330 is important to what extent the moving distance of the user terminal 100 is, but the advertising cost calculation factor may also be a factor in which advertising board 400 is attached and run by the user of the user terminal 100. . For example, the advertisement cost per 1 KM of one advertisement board 400 may be quantitatively selected as 1 won, but there are advertisements of A, B, C, and D grades qualitatively, and the advertisement cost for each grade is set differently. In addition, different advertisement costs may be set according to not only the distance traveled but also the moving route, that is, how much the floating population or the vehicle was, or different advertisement costs may be set for each advertisement type, advertisement company, and size of the advertisement board 400. Accordingly, the extraction unit 330 may extract the identification code because it is necessary to check how much advertising cost per unit distance is paid by the advertisement board 400 attached by the user. In this case, in the case of quantitatively calculating the advertising cost, only the moving distance may be extracted and the identification code of the advertising board 400 may not be extracted.

The calculation unit 340 may calculate an advertisement fee corresponding to the moving distance of the user terminal 100 from the start event to the end event with respect to the extracted identification code and the mapped advertisement. At this time, as described above, the identification code may include an active or passive element including an RFID tag or an NFC tag, and the user terminal 100 scans or reads the identification code included in the billboard 400 by the receiving unit 310 When receiving the start event of, when the user terminal 100 detects an active or passive element included in the billboard 400, the start event of the user terminal 100 may be automatically generated. In addition, when the end event for terminating the movement from the user terminal 100 is received from the extraction unit 330, when extracting the location identification information of the monitored user terminal 100 and the identification code of the billboard 400, the user When the detection signal for detecting the active or passive element included in the billboard 400 in the terminal 100 continuously decreases and the user terminal 100 does not detect the active or passive element for a preset time, the movement is terminated. You can have the end event automatically generated. Accordingly, as the advertisement board 400 is automatically searched and recognized by the user terminal 100, the calculation unit 340 can automatically receive the start and end events, and the start time, start place, and more accurate values End time, end location, etc. can be recognized.

The provider 350 may provide the calculated advertisement fee to the user terminal 100. In this case, the advertisement fee may vary according to time-wise coordinates and movement routes. That is, when calculating the advertisement fee corresponding to the moving distance of the user terminal 100 from the start event to the end event for the advertisement mapped with the identification code extracted from the calculation unit 340, A movement path corresponding to the movement distance of the user terminal 100 and coordinates for each time can be generated as a log, the coordinates and time of at least one congestion section included in the movement path are extracted, and the extracted coordinates and time By extracting the previously mapped floating population and compensating for the advertising cost according to the moving distance of at least one congested section in proportion to the number of the extracted floating population, the advertisement fee may be changed.

In other words, the mobile advertisement is repeatedly exposed to people to increase the advertisement effect. If the advertisement can be accurately recognized by many people in a congested state, even if the moving distance is 0, many people can see the advertisement at a congested moment. Therefore, since it is possible to provide compensation for advertisement fees according to congestion to drivers who pass a lot of congested sections, it is possible to prevent a situation in which the advertisement effect is deteriorated by the driver's damage to congested sections and places with a large floating population. Conversely, even if the moving distance is large, the advertising effect is deteriorated when passing fast, such as on a highway, so this can also be depreciated. However, it is not limited only to the above-described embodiment.

On the other hand, the billboard 400 includes any one or at least one combination of LED, LCD, PDP, OLED, printed matter, and a magnetic plate, and the billboard 400 is an identification code or identification that can be scanned or read in the user terminal 100 Includes a tag, and the billboard 400 may be installed within a preset standard of the reflector.

The user terminal 100 outputs a start button and an end button for generating a start event or an end event, and when the start button is selected, the user terminal 100 loads local information to the GPS of the user terminal 100 and then starts calculating the distance and ends. When the button is selected, the final moving distance may be calculated after loading local information into the GPS of the user terminal 100. The user terminal 100 may output a driving movement history generated by a start event and an end event by date.

In addition, an embodiment of the present invention may further utilize a method for efficiently transmitting advertisements to be continuously transmitted for a specific time period in a mobile P2P network. That is, in order to reduce the transmission of duplicate advertisement messages and improve the reception rate, a method of transmitting advertisements during the advertisement termination time may be used in consideration of preference, mobility, and reception rate. Message transmission between peers may be performed by using broadcast and multicast. When the advertiser peer generates an advertisement to be transmitted, the advertisement service providing server 300 may cause the advertisement board 400 or the user terminal 100 to first transmit the advertisement to all peers in the advertisement transmission range through broadcast. In order to prevent duplicate messages, the advertisement service providing server 300 selects a relay peer to retransmit advertisements in consideration of the mobility of the peers, and when a peer or a new peer that has not received advertisements in the advertisement transmission range after initial advertisement transmission occurs The advertisement can be retransmitted through the relay peer.

In the mobile P2P network, since data is transmitted through multi-hop communication, active participation of peers is required when transmitting advertisements, and peers (customers, people viewing advertisements, terminals of people passing near vehicles with billboards 400 attached) are advertisements. Incentive techniques can be applied to actively participate in transmission. The system of all peers may be composed of a routing module, a storage module, a transmission module, a preference module, and a near-pre module. The routing module manages connection information for neighboring peers, the storage module stores and manages advertisement messages, the delivery module determines the priority of advertisement transmission and transmits the advertisement, and the preference module sets its own preference value. Can be calculated. In addition, the surrounding preference module may store and manage preference values of connected neighboring peers.

For example, the user terminal 100 or the billboard 400 (when data is transmitted from the billboard) connects to the advertisement service providing server 300 to generate an advertisement message of an advertisement attached to the vehicle, and the generated advertisement An advertisement may be transmitted from the user terminal 100 or the billboard 400 to an abcd located in a preset radius. At this time, since the mobility of these peers is directed outward, they are selected as relay peers. In this way, advertisements can be transmitted to d, which cannot be transmitted, in the transmission range of peer a.

In the existing location-based advertisement service, if the e-peer is a peer that prefers advertisements, if the directionality moves only outside the short-range communication range of the peer a, there is a problem that the advertisement is not received, but vehicle advertisement according to an embodiment of the present invention In the case of using the and p2p advertisement technique, almost all regions can be covered, so that an advertisement distribution technique that efficiently delivers advertisements can be performed. That is, advertisements can be simultaneously transmitted online and offline through the p2p network together with outdoor advertisements (vehicle mobile advertisements), and even peers (customers) who have not seen the vehicle can view outdoor advertisements with advertisements transmitted to their terminals ( Proceeding to offline advertisement through online advertisement), the advertisement can be efficiently delivered from peer a to peer d who prefers the advertisement.

Here, when the advertisement message is transmitted to all peers in the transmission range by broadcasting by the user terminal 100 or the advertisement board 400, the peer transmits its own preference. Next, a relay peer for transmitting an advertisement to a peer that has not received an advertisement message is selected. When selecting a relay peer, it is selected using directionality, and an advertisement transmission order is selected using the peer's preference, the peer's mobility, and the optical reception rate for the advertisement. Thereafter, when the advertisement is retransmitted in a multicast method, all advertisements are transmitted and the corresponding process may be completed.

In this case, the advertisement message in the mobile P2P network may include an advertisement identification number (MAid), advertisement end time (MEndt), advertisement content (MMes), advertisement type (MPre), and advertisement transmission range (MBou). The MAid of the advertisement message is generated using the identification number and the creation time of the advertisement, and the MEndt is applied with the advertisement end time, so that the advertisement is no longer advertised and disappears after a specific time. In MMes, the content is included in the advertisement set by the advertiser, and MPre is the type for advertisement, and all advertisements are set as the set advertisement type. MBou can apply a technique that is not transmitted outside a certain range set by advertisement as the advertisement transmission range.

Peers can calculate a user's propensity using preference information accumulated in an explicit user profile and various information used in a mobile device, which is implicit information performed by them. Explicit information may consist of the user's age, gender, address, which is the user's unchanging profile, and membership information such as group membership and club membership, and implicit information is always changeable log file and cache information, downloaded content Information is applicable. For example, if a specific advertiser advertises a 20% discount coupon, the consumer will store the coupon in his terminal and then purchase the advertiser's product. They will also download favorite content or purchase applications. Also, you will see your favorite webpage and register the webpage to your favorites. In this way, it can be said that activity information and log recording within a mobile device is a user's preference. The user preference can be calculated based on the acquired information integratively reflecting the user's content preference information and consumption history information and content consumption patterns, which are cache information stored in the mobile terminal.

On the other hand, after the initial advertisement message is transmitted, when a peer to which communication is not connected and a new peer within the communication range are connected, the advertisement is retransmitted using the relay peer. Peers with limited storage space may preferentially store advertisements. The advertisements that match their preferences and the propensity of advertisements are consistent, and the number of advertisements that match the peers within the communication range and the propensity of advertisements are stored first. Although the user does not prefer the distributed advertisement, considering the preferences of neighboring peers, if the neighboring peers like the advertisement more than the advertisement owned by them, the advertisement can be stored first. Pre-stored advertisements can also be used to prioritize advertisement delivery when advertisements are transmitted to neighboring peers.

The directionality of the peer means the direction of movement toward which the peer is directed.Each peers have vector information including movement direction and speed, and at a specific time, a new peer outside the transmission range of the user terminal 100 or the billboard 400 has occurred. In this case, the advertisement can be delivered to the new peer by transmitting the advertisement to the peer heading to the new peer. A case in which a message that has already been sent within the communication range of the peer is called a new peer, and when there are many new peers that are peers that have not received a sent advertisement, a message can be received with priority in transmission priority. In addition, the peer receiving the advertisement is delivered back to the peer that has not received the advertisement message within its short-range communication range. The calculated preference values of each peer are transmitted to the relay peer, and the relay peer can determine the transmission priority using the received preference value.

Peers selected as relay peers use relatively more resources than other peers because they must relay advertisements and manage peers. In order to encourage peers to participate as relay peers, the advertisement service providing server 300 according to an embodiment of the present invention may provide incentives to participating peers. At this time, the incentive scheme may encourage participation by considering the number of hops and using the resources of the relay peer. For example, incentives such as a 50% discount coupon to relay peer b of the first hop and a 40% discount coupon to relay peer c of the second hop may be given. As such, a peer that has become a relay peer can be allowed to use its own resources by obtaining incentives set by the advertiser according to the number of hops.

Of course, it will be apparent that various methods for managing mobile advertisements can be used in addition to the above-described method, and the above-described method may also be variously changed and modified according to an embodiment of the present invention.

Hereinafter, an operation process according to the configuration of the advertisement service providing server of FIG. 2 will be described in detail with reference to FIG. 3 as an example. However, it will be apparent that the embodiment is only any one of various embodiments of the present invention, and is not limited thereto.

Referring to FIG. 3, (a) the advertisement service providing server 300 determines the type and shape of advertisement content so that the user can select which advertisement he/she will select through a web page, app page, application, or program. Upload. At this time, the advertisement bulletin board displays an advertisement list to the user and allows the user to select various advertisements. When the user applies for an advertisement, the user receives the advertisement, attaches it to the vehicle, and moves to the vehicle to advertise.

At this time, the main menu of the menus of the user terminal 100 may further include a submenu of login, logout, start button, stop button, billboard, driving history, driving time, driving distance, and setting display in the main screen. , Start button, when the button is tapped, starts to calculate the distance by calling the area information by GPS, and when the stop button is tapped, by calling the area information by GPS likewise, calculates the final distance traveled, and The advertisement of the advertiser is called through and the user can see it, and the driving KM allows the stop button to be selected to show the last distance traveled, and the setting is configured to set and modify user information. (b) When the user sets the advertisement and attaches the advertisement board 400 to his vehicle, the user terminal 100 scans or reads the advertisement board 400 to recognize, and then presses the start button (start button). It receives the input and starts to measure the mileage.

(c) And when the stop button is pressed on the user terminal 100, the driving history, that is, the user mileage, the user driving map, and the currency exchange function are activated to convert and transfer the advertising expenses accumulated in points, etc. To be able to do it.

The matters not described about the method of providing advertisement service for calculating the mileage-based advertisement cost linked with the location information of the advertisement board of the mobile vehicle of FIGS. 2 and 3 are interlocked with the location information of the advertisement board of the mobile vehicle through FIG. The description of the method for providing an advertisement service for calculating the mileage-based advertisement cost will be omitted since it is the same as the description or can be easily inferred from the description.

FIG. 4 is a diagram illustrating a process in which data is transmitted and received between components included in an advertisement service providing system for calculating a mileage-based advertisement cost linked with the location information of the advertisement board of the mobile vehicle of FIG. 1 according to an embodiment of the present invention. It is a drawing. Hereinafter, an example of a process in which data is transmitted/received between each component will be described with reference to FIG. 4, but the present application is not limitedly interpreted as such an embodiment, and is illustrated in FIG. 4 according to various embodiments described above. It is apparent to those skilled in the art that the process of transmitting and receiving data may be changed.

Referring to FIG. 4, when the advertisement service providing server 300 turns on a screen for applying and selecting an advertisement in the user terminal 100, the user terminal 100 extracts a selectable advertisement or the advertiser If is set, the advertisement is displayed only when there is a history of movement, such as when traveling to and from the area. For example, when an advertisement A is to be advertised in a section B-C, the advertisement may be selected only to users who periodically have a movement path in the section B-C.

Accordingly, when the advertisement service providing server 300 selects the advertisement in the user terminal 100, the advertisement service providing server 300 recognizes the advertisement board 400 in the user terminal 100, and an identification code for identifying that the advertisement board 400 is owned by the user. Is printed or attached (S4200), and the identification code, advertisement content, user information, etc. of the advertisement board 400 are mapped and stored (S4300).

In addition, when the start button is selected in the user terminal 100 (S4400), the advertisement service providing server 300 starts monitoring the location by turning on the GPS (S4500), and updates the moving distance and route in real time. A route map is generated (S4600), and when the end button is selected on the user terminal 100 (S4700), the moving distance according to the updated route is calculated (S4800), and the advertisement cost is calculated by multiplying the moving distance by the advertisement cost per distance. Do (S4900). Of course, it will be apparent that various methods can be used as described above for the method of calculating the advertising cost. Then, when the user terminal 100 requests the advertisement cost exchange, the advertisement service providing server 300 calculates the advertisement cost by transferring an amount corresponding to the advertisement cost to a preset account (S4910).

The order between the above-described steps S4100 to S4910 is only an example and is not limited thereto. That is, the order between the above-described steps (S4100 to S4910) may be mutually changed, and some of the steps may be executed or deleted at the same time.

The matters not described about the method of providing advertisement service for calculating the mileage-based advertisement cost linked with the location information of the advertisement board of the mobile vehicle of FIG. 4 are interlocked with the location information of the advertisement board of the mobile vehicle through FIGS. 1 to 3 above. The description of the method for providing an advertisement service for calculating the mileage-based advertisement cost will be omitted since it is the same as the description or can be easily inferred from the description.

FIG. 5 is a flowchart illustrating a method of providing an advertisement service for calculating a mileage-based advertisement cost linked with location information of an advertisement board of a mobile vehicle according to an embodiment of the present invention. Referring to FIG. 5, the advertisement service providing server receives a start event of a user terminal that scans or reads an identification code included in the billboard (S5100), and collects location identification information of the user terminal based on the received start event. And monitored (S5200).

And, the advertisement service providing server extracts the location identification information of the monitored user terminal and the identification code of the billboard when the end event of ending the movement is received from the user terminal (S5300), and the extracted identification code and the mapped advertisement An advertisement fee corresponding to the moving distance of the user terminal from the start event to the end event is calculated (S5400).

Finally, the advertisement service providing server provides the calculated advertisement fee to the user terminal (S5500).

The matters not described about the method of providing an advertisement service for calculating the mileage-based advertisement cost linked with the location information of the advertisement board of the mobile vehicle of FIG. 5 are interlocked with the location information of the advertisement board of the mobile vehicle through FIGS. 1 to 4 above. The description of the method for providing an advertisement service for calculating the mileage-based advertisement cost will be omitted since it is the same as the description or can be easily inferred from the description.

The method for providing an advertisement service for calculating a mileage-based advertisement cost linked with the location information of an advertisement board of a moving vehicle according to an embodiment described with reference to FIG. 5 is executable by a computer such as an application or program module executed by a computer. It can also be implemented in the form of a recording medium including instructions. Computer-readable media can be any available media that can be accessed by a computer, and includes both volatile and nonvolatile media, removable and non-removable media. Further, the computer-readable medium may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The above-described method for providing an advertisement service for calculating a mileage-based advertisement cost linked with the location information of an advertisement board of a mobile vehicle according to an embodiment of the present invention is an application basically installed in a terminal (this is a platform or operating system basically installed in the terminal It can be executed by the application (that is, a program) installed directly on the master terminal through an application provision server such as an application store server, an application, or a web server related to the service. It can also be executed by In this sense, the advertisement service providing method for calculating the mileage-based advertisement cost linked with the location information of the advertisement board of the mobile vehicle according to an embodiment of the present invention described above is an application that is basically installed on a terminal or directly installed by a user (i.e. , Program) and recorded on a computer-readable recording medium such as a terminal.

The above description of the present invention is for illustrative purposes only, and those of ordinary skill in the art to which the present invention pertains will be able to understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as being distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

Claims (10)

In the advertisement service providing method executed in the advertisement service providing server,
Receiving a start event of a user terminal for scanning or reading the identification code included in the billboard;
Collecting and monitoring location identification information of the user terminal based on the received start event;
Extracting the location identification information of the monitored user terminal and the identification code of the billboard when an end event of ending the movement is received from the user terminal;
Calculating an advertisement fee corresponding to a moving distance of the user terminal from the start event to the end event for the advertisement mapped with the extracted identification code; And
Providing the calculated advertisement fee to the user terminal;
Including,
Prior to the step of receiving the start event of the user terminal that scans or reads the identification code included in the billboard, if the movement history of the user terminal and the area previously mapped to the billboard match, an advertisement selectable in the user terminal Further comprising the step of outputting to,
The step of calculating an advertisement fee corresponding to the moving distance of the user terminal from the start event to the end event for the extracted identification code and the mapped advertisement may include a moving distance of the user terminal from the start event to the end event Including the step of generating a movement path and time coordinates corresponding to the log,
The step of generating a movement path and time coordinates corresponding to the movement distance of the user terminal from the start event to the end event as a log comprises: extracting the coordinates and time of at least one congestion section included in the movement path, Extracting a pre-mapped floating population corresponding to the extracted coordinates and time, compensating for an advertisement cost according to a moving distance of the at least one congestion section in proportion to the number of the extracted floating population,
The user terminal or billboard broadcasts an advertisement message and transmits it to all peers located in a preset transmission range centering on the location of the user terminal or billboard in a relay method, and each peer is a relay. When selecting a peer, an advertisement transmission ranking is selected based on the advertisement preference of each peer, the mobility of each peer, and the advertisement reception rate,
The peer selected as the relay peer relays advertisements and compensates the use of resources used to manage each peer based on an incentive scheme, and the incentive scheme is based on the number of hops. An advertisement service providing method that calculates the mileage-based advertisement cost linked with location information.
The method of claim 1,
The billboard includes any one or a combination of at least one of LED, LCD, PDP, OLED, printed matter, and magnetic plate,
The advertisement service providing method for calculating the mileage-based advertisement cost linked with the location information of the advertisement board of the mobile vehicle, wherein the advertisement board includes an identification code or identification tag that can be scanned or read by the user terminal.
The method of claim 1,
The advertisement service providing method for calculating a mileage-based advertisement cost linked with the location information of the advertisement board of the mobile vehicle, wherein the advertisement board is installed within a preset standard of the reflector.
The method of claim 1,
The identification code includes an active or passive element including an RFID tag or an NFC tag,
Receiving a start event of a user terminal for scanning or reading the identification code included in the billboard,
Automatically generating a start event of the user terminal when the user terminal detects an active or passive element included in the billboard;
The method of providing an advertisement service for calculating a mileage-based advertisement cost linked with the location information of the advertisement board of the mobile vehicle comprising a.
The method of claim 4,
When an end event for terminating the movement is received from the user terminal, extracting the location identification information of the monitored user terminal and the identification code of the billboard,
Monitoring that a detection signal for detecting an active or passive element included in the advertisement board continuously decreases at the user terminal;
Automatically generating an end event for terminating the movement when the detection signal continuously decreases and the user terminal does not detect an active or passive element for a preset time;
The method of providing an advertisement service for calculating a mileage-based advertisement cost linked with the location information of the advertisement board of the mobile vehicle comprising a.
delete delete The method of claim 1,
The user terminal outputs a start button and an end button for generating the start event or end event,
When the start button is selected, the local information is loaded into the GPS of the user terminal and then distance calculation starts, and when the end button is selected, the final movement distance is calculated after loading the local information into the GPS of the user terminal. , An advertisement service providing method for calculating the mileage-based advertisement cost linked with the location information of the advertisement board of the moving vehicle.
The method of claim 1,
The user terminal outputs the driving movement history generated by the start event and the end event by date, and calculates a driving distance-based advertisement cost linked with the location information of a billboard of a moving vehicle.
An application stored in a medium to execute the method of any one of claims 1 to 5, 8, and 9 by interlocking with the advertisement service providing server.

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