CN109191177A - Advertisement placement method and system on a kind of line based on data under line - Google Patents
Advertisement placement method and system on a kind of line based on data under line Download PDFInfo
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- CN109191177A CN109191177A CN201810860482.6A CN201810860482A CN109191177A CN 109191177 A CN109191177 A CN 109191177A CN 201810860482 A CN201810860482 A CN 201810860482A CN 109191177 A CN109191177 A CN 109191177A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses advertisement placement method and systems on a kind of line based on data under line to establish passenger flow data library (1) under the shop line this method comprises: S1. obtains the device identifying information for entering default shop customer Portable device；S2. passenger flow data library (1) is docked with large database concept (3) under line, is carried out extensive processing to the device identifying information based on big data, is obtained extensive device identifying information；S3. passenger flow data library (1) is docked with network media API (2) under line, carries out advertisement dispensing to corresponding customer according to device mac address；Alternatively, carrying out advertisement dispensing to corresponding equipment according to extensive device identifying information.The invention has the advantages that the present invention is based on user equipment MAC Address, and customer is marked, can accurately complete to the advertisement dispensing to shop customer；Extensive, positioning potential customers can be carried out by big data, and accurate advertisement dispensing is carried out to potential customers；The management of equipment cloud, it is reliable and stable, it is convenient for safeguarding.
Description
Technical field
The present invention relates to advertisement placement method in advertisement putting field more particularly to a kind of line based on data under line and it is
System.
Background technique
Advertisement is, by the media of certain forms, to disclose for certain specific needs and widely transmit and believe to the public
The publicity measures of breath.Since market produces the joint demand to information communication, advertisement runs indispensable ring at market
Section, in today that science and technology rapidly develops, more and more advertisements are full of in our life.
Enterprise selects medium to advertise, and to combine and currently make decision with long-range development strategic objective.Such as new product
When listing, in order to attract social concerns and move dealer it is necessary to consider select mainstream finance and economics medium.If pulling terminal
Sale is then considered as the mass media of market targeting, such as local surging TV, newspaper.It is being determined which kind of matchmaker selected
Be situated between after this general orientation, same type of all media assessed, be had with specific reference to index: circulation, audient's total amount,
Effective audient, audient's feature, the regional feature of medium itself, the unit cost of advertisement, period of advertisement etc..Here have emphatically
Effect audient, the unit cost of advertisement and ad break are analyzed.
" a kind of advertisement dispensing based on recognition of face as disclosed in the patent document application No. is CN201610680711.7
Method and device ", a kind of advertisement placement method and device based on recognition of face of the disclosure of the invention, this method comprises: obtaining N
A camera acquired image information, and in image information extract user face information；According to face information, number is obtained
According to the people information of the user stored in library；Wherein, the people information of several users, each personage's letter are stored in database
Breath includes face information, whereabouts information and purchase intention information；According to image information and the position of N number of camera, determines and use
The current position in family；According to the current position of user, whereabouts information and purchase intention information, the required shop of analytical calculation user
Spread type；According to the required shop type of user, controls each advertisement in the current position of user and launch described in display screen broadcasting
Advertisement corresponding to the type of shop.
The above method is only applicable to the places such as megastore, for other middle-size and small-size shops and impracticable.
In today that network technology is more and more flourishing, more and more enterprise's selections are in the various terminals with network connection
Advertisement.
" a kind of advertisement dispensing based on geographical location as disclosed in the patent document application No. is CN201611147158.7
Method ", a kind of advertisement placement method based on geographical location of the disclosure of the invention, this method comprises: obtaining store information and quotient
Product information；Ad content is obtained, and is saved after ad content is associated with merchandise news；It obtains collecting commodities information and will collect
Merchandise news saves after being associated with user account；It obtains user location and searches the collecting commodities of the user；Compare user location
With the associated store location of the collecting commodities.
The above method only just can be carried out targetedly advertisement pushing after user's collecting commodities, as market or shop visitor
Flow more, and when most of user does not carry out articles storage, the above method can not achieve the effect that in ideal.
Summary of the invention
In view of the above-mentioned state of the art, a kind of based on number under line technical problem to be solved by the present invention lies in providing
According to line on advertisement placement method and system, effectively can carry out advertisement dispensing into shop customer to all, moreover it is possible to pass through big data point
Analysis carries out advertisement dispensing to potential customers.
The present invention solve technical solution used by above-mentioned technical problem be provide it is wide on a kind of line based on data under line
Accuse put-on method comprising:
S1. the device identifying information for entering default shop customer Portable device is obtained, passenger flow number under the shop line is established
According to library (1)；
S2. passenger flow data library (1) is docked with network media API (2) under line, according in passenger flow data library (1) under the line of shop
Device identifying information advertisement dispensing is carried out to corresponding equipment.
Further, further includes:
S1a. passenger flow data library (1) under line is docked with large database concept on line (3), the equipment is identified based on big data
Information carries out extensive processing, the device identifying information after acquisition is extensive；
S2a. passenger flow data library (1) is docked with network media API (2) under line, according in passenger flow data library (1) under the line of shop
Device identifying information and/or it is extensive after device identifying information advertisement dispensing is carried out to corresponding equipment.
Further, device identifying information is obtained specifically: obtain the MAC Address of equipment.
Further, after step S1 further include:
Customers' preferences merchandise news is acquired, and the preference merchandise news is added to passenger flow data library under the shop line
(1) in.
Further, customers' preferences shopping saving system is carried out based on commodity perception touching, specifically:
A1. in setting touching sensing device on commodity；
A2. when customer touches commodity, passenger flow data under obtaining the signal that touching sensing device is sent and storing to shop line
Library (1).
Further, customers' preferences shopping saving system is carried out based on customer movement track, specifically:
B1. the commodity in shop are positioned, identified and is marked using camera；
B2. the motion profile of customer in shop is tracked, whether the time rested on around commodity by customer is more than predetermined
Time judges whether the commodity are customers' preferences commodity.
The present invention also provides advertisement delivery systems on a kind of line based on data under line comprising:
Module is obtained, for obtaining the device identifying information into default shop customer Portable device and establishing the shop
Passenger flow data library (1) under line；
Advertisement putting module is set after docking for lower online passenger flow data library (1) with network media API (2) according to described
Standby device identifying information carries out advertisement dispensing to corresponding set.
Further, further includes:
Preference commodity acquisition module is added to for acquiring customers' preferences merchandise news, and by the preference merchandise news
Under the shop line in passenger flow data library (1).
Further, further includes:
Extensive module is based on big data pair after docking for lower online passenger flow data library (1) with large database concept on line (3)
The device identifying information carries out extensive processing, the device identifying information after acquisition is extensive；
The advertisement putting module according to the device identifying information and/or it is described it is extensive after device identifying information to right
Equipment is answered to carry out advertisement dispensing.
Further, the acquisition module includes:
Sensing device is touched, is set on commodity, for sending signal when customer touches commodity and storing to shop line
Lower passenger flow data library (1)；
Alternatively,
Commodity attribute module, for the commodity in shop to be positioned, identified and marked by camera；
Customer's track following module is rested on around commodity for tracking the motion profile of customer in shop by customer
Time whether be more than the predetermined time to judge whether the commodity are customers' preferences commodity.
The invention has the advantages that:
1. customer is marked based on user equipment MAC Address, can accurately complete to the advertisement dispensing to shop customer；
2. extensive, positioning potential customers can be carried out by big data, and accurate advertisement dispensing is carried out to potential customers；
3. equipment cloud manages, reliable and stable, convenient for safeguarding.
Detailed description of the invention
Fig. 1 is advertisement placement method flow chart on the line based on data under line in the embodiment of the present invention one；
Fig. 2 is advertisement delivery system structure chart on the line based on data under line in the embodiment of the present invention one；
Fig. 3 is advertisement placement method flow chart on the line based on data under line in the embodiment of the present invention two；
Fig. 4 is advertisement delivery system structure chart on the line based on data under line in the embodiment of the present invention two.
Specific embodiment
Following is a specific embodiment of the present invention in conjunction with the accompanying drawings, technical scheme of the present invention will be further described,
However, the present invention is not limited to these examples.
Embodiment one
It is as shown in Figure 1 advertisement placement method flow chart on the line based on data under line a kind of in the present embodiment, this method
Include:
S1. the device identifying information for entering default shop customer Portable device is obtained, passenger flow number under the shop line is established
According to library (1)；
In this step, equipment device identifying information is obtained specifically: obtain the MAC for entering default shop customer Portable device
Address.
This step has the following advantages:
(A) customer quantity information is acquired
Nowadays, people the case where few carrying cash transactions, mostly pass through branch during going out shopping
It pays precious payment, wechat payment or other payment ways to be paid, therefore almost everybody can the electronics such as carrying mobile phone
Mobile terminal device, thus the phenomenon that generating " the corresponding people of a machine ".
By obtaining the MAC Address of customer device, the quantity of corresponding customer can be substantially obtained, be cared for collect into shop
The quantity information of visitor.
(B) customer's turn-head-rate is calculated
In the case where " the corresponding people of a machine ", when the number for getting the same MAC Address is more, that is, this can determine whether
MAC Address, which corresponds to equipment, to be occurred repeatedly, that is, can determine whether that the equipment corresponds to customer is frequent customer.
Therefore, shop customer turn-head-rate can be calculated by calculating same MAC Address frequency of occurrence.
(C) customer's labeling
In the case where " the corresponding people of a machine ", along with geographical coordinate positioning is carried out to the MAC Address, it can be realized
To the labeling of customer.
In the present embodiment, after step S1 further include:
Customers' preferences merchandise news is acquired, and the preference merchandise news is added to passenger flow data library under the shop line
(1) in.
This step purpose is, by acquisition customer to the number on probation of commodity, obtains user to the desire to purchase of commodity,
And can in conjunction with shop cash register system statistics commodity sell outdegree, commodity can be summarized as much-sought-after item, customary commercial and
Unexpected winner commodity
This step has the following advantages:
(a) commodity hot topic, unexpected winner classification
By acquisition customer to the number on probation of commodity, it can be deduced which commodity is popular commodity, from side
Face reflects user to the desire to purchase of commodity.
Hot topic and the unexpected winner classification to commodity can be completed according to desire to purchase of the user to commodity.
(b) calculate that commodity are on probation and sales rate
In conjunction with customer to the merchandise sales situation counted in the number on probation and cash register system of commodity, can calculate
The sales rate of commodity.
(c) shop is stocked up planning
In summary advantage (a) and advantage (b) are analyzed by specific data, are facilitated storekeeper and are carried out more when stocking up
Accurately planning.
S2. passenger flow data library (1) is docked with network media API (2) under line, according in passenger flow data library (1) under the line of shop
Device identifying information advertisement dispensing is carried out to corresponding equipment.
In this step, passenger flow data library (1) is docked with major network media API (2) under line, to the MAC Address pair of acquisition
Equipment is answered to carry out relevant advertisements dispensing.
The advertising information launched can be shop in the favor information of specific festivals or holidays or active day, or pass through
The favor information for the much-sought-after item being calculated before or other notification informations about shop situation.
When the customer into the shop excessively is when carrying out upper net operation using equipment, it can be seen that the relevant advertisements in the shop are believed
Breath, so as to become more apparent upon the condition of merchandise and other preferential situations in the shop.
Advertisement delivery system structure chart, system on a kind of line based on data under line are illustrated in figure 2 in the present embodiment
Include:
Module 100 is obtained, for obtaining the device identifying information into default shop customer Portable device；
Acquisition module 200, for acquiring customers' preferences merchandise news；
Advertisement putting module 300, after being docked for lower online passenger flow data library (1) with network media API (2), according to institute
It states equipment device identifying information and advertisement dispensing is carried out to corresponding customer.
Obtaining module 100 includes:
MAC Address acquiring unit 110, for obtaining the MAC Address into default shop customer Portable device.The MAC
Address acquisition unit 110 enters the MAC Address of shop range customer's Portable device by obtaining in all channel scanning.
MAC Address acquiring unit 110 can be that virtual WIFI hot spot is cared for when customer's Portable device enters default shop
Objective Portable device sends communication request to virtual WIFI hot spot, after virtual WIFI hot spot obtains the MAC Address of Portable device
Just refuse its communication request.
The MAC Address quantity obtained by MAC Address acquiring unit, access MAC Address acquiring unit time and from
Opening time of MAC Address acquiring unit etc. can determine whether the information such as flow of the people, the turn-head-rate in shop.
The present embodiment has the advantages that
1. customer is marked based on user equipment MAC Address, can accurately complete to the advertisement dispensing to shop customer；
2. facilitating shop statistics passenger flow information and merchandise news；
3. equipment cloud manages, reliable and stable, convenient for safeguarding.
Embodiment two
The present embodiment and embodiment one the difference is that, further include that advertisement to potential customer is launched in the present embodiment.
Advertisement placement method flow chart, this method on a kind of line based on data under line are illustrated in figure 3 in the present embodiment
Include:
S1. the device identifying information for entering default shop customer Portable device is obtained, passenger flow number under the shop line is established
According to library (1)；
S2. passenger flow data library (1) is docked with large database concept (3) under line, based on big data to the device identifying information into
The extensive processing of row, obtains extensive device identifying information；
It is extensive to MAC Address collected progress based on big datas such as Baidu, Tencent or Alibaba in this step,
Extensive device identifying information is obtained, the whole network potential customers are obtained.
S3. passenger flow data library (1) is docked with network media API (2) under line, according to device mac address to corresponding customer into
Row advertisement is launched；
Alternatively, carrying out advertisement dispensing to corresponding equipment according to extensive device identifying information.
Advertisement delivery system structure chart, system on a kind of line based on data under line are illustrated in figure 4 in the present embodiment
Include:
Module 100 is obtained, for obtaining the device identifying information into default shop customer Portable device；
Acquisition module 200, for acquiring customers' preferences merchandise news；
Extensive module 400, after being docked for lower online passenger flow data library (1) with large database concept (3), based on big data to institute
It states device identifying information and carries out extensive processing, obtain extensive device identifying information；
Advertisement putting module 300, after being docked for lower online passenger flow data library (1) with network media API (2), according to institute
It states device mac address or the extensive device identifying information and advertisement dispensing is carried out to corresponding equipment.
The present embodiment by collected customer device device identifying information carry out the extensive processing based on big data,
It can effective position the whole network potential customer.
Embodiment three
The present embodiment provides a kind of customers' preferences shopping saving system methods.
In the present embodiment, customers' preferences shopping saving system is carried out based on commodity perception touching, specifically:
A1. in setting touching sensing device on commodity；
A2. when customer touches commodity, touching sensing device sends signal, which is stored to passenger flow data under the line of shop
Library (1).
In the present embodiment, the acquisition module 200 includes:
Sensing device 210 is touched, is set to outside commodity, for sending a signal to shop line when customer touches commodity
Lower passenger flow data library (1).
It can hot item in accurate judgement shop and unexpected winner commodity and conversion ratio to choosing for commodity by customer.
Example IV
The present embodiment provides another customers' preferences shopping saving system methods.
In the present embodiment, customers' preferences shopping saving system is carried out based on customer movement track, specifically:
B1. the commodity in shop are positioned, identified and is marked using camera；
B2. the motion profile of customer in shop is tracked, whether the time rested on around commodity by customer is more than predetermined
Time judges whether the commodity are customers' preferences commodity.
In the present embodiment, acquisition module 200 includes:
Commodity attribute module 221, for the commodity in shop to be positioned, identified and marked by camera；
Customer's track following module 222 rests on commodity week by customer for tracking the motion profile of customer in shop
Whether the time enclosed is more than the predetermined time to judge whether the commodity are customers' preferences commodity.
Specific embodiment described herein is only an example for the spirit of the invention.The neck of technology belonging to the present invention
The technical staff in domain can make various modifications or additions to the described embodiments or replace by a similar method
In generation, however, it does not deviate from the spirit of the invention or beyond the scope of the appended claims.
Claims (10)
1. advertisement placement method on a kind of line based on data under line characterized by comprising
S1. the device identifying information for entering default shop customer Portable device is obtained, passenger flow data library under the shop line is established
(1)；
S2. passenger flow data library (1) is docked with network media API (2) under line, according to setting in passenger flow data library (1) under the line of shop
Standby identification information carries out advertisement dispensing to corresponding equipment.
2. advertisement placement method on the line according to claim 1 based on data under line, which is characterized in that further include:
S1a. passenger flow data library (1) under line is docked with large database concept on line (3), based on big data to the device identifying information
Carry out extensive processing, the device identifying information after acquisition is extensive；
S2a. passenger flow data library (1) is docked with network media API (2) under line, according to setting in passenger flow data library (1) under the line of shop
Standby identification information and/or it is extensive after device identifying information advertisement dispensing is carried out to corresponding equipment.
3. advertisement placement method on the line as claimed in claim 1 or 2 based on data under line, which is characterized in that obtain equipment
Identification information specifically: obtain the MAC Address of equipment.
4. advertisement placement method on the line as claimed in claim 1 or 2 based on data under line, which is characterized in that step S1 it
Afterwards further include:
Customers' preferences merchandise news is acquired, and the preference merchandise news is added to passenger flow data library (1) under the shop line
It is interior.
5. advertisement placement method on the line as claimed in claim 4 based on data under line, which is characterized in that perceived based on commodity
Touching carries out customers' preferences shopping saving system, specifically:
A1. in setting touching sensing device on commodity；
A2. when customer touches commodity, passenger flow data library under obtaining the signal that touching sensing device is sent and storing to shop line
(1)。
6. advertisement placement method on the line as claimed in claim 4 based on data under line, which is characterized in that be based on customer movement
Track carries out customers' preferences shopping saving system, specifically:
B1. the commodity in shop are positioned, identified and is marked using camera；
B2. the motion profile of customer in shop is tracked, whether the time rested on around commodity by customer is more than the predetermined time
To judge whether the commodity are customers' preferences commodity.
7. advertisement delivery system on a kind of line based on data under line characterized by comprising
Module is obtained, for obtaining the device identifying information into default shop customer Portable device and establishing under the shop line
Passenger flow data library (1)；
Advertisement putting module is set after docking for lower online passenger flow data library (1) with network media API (2) according to the equipment
Standby identification information carries out advertisement dispensing to corresponding set.
8. advertisement delivery system on the line according to claim 7 based on data under line, which is characterized in that further include:
Preference commodity acquisition module for acquiring customers' preferences merchandise news, and the preference merchandise news is added to described
Under the line of shop in passenger flow data library (1).
9. advertisement delivery system on the line according to claim 7 based on data under line, which is characterized in that further include:
Extensive module, after being docked for lower online passenger flow data library (1) with large database concept on line (3), based on big data to described
Device identifying information carries out extensive processing, the device identifying information after acquisition is extensive；
The advertisement putting module according to the device identifying information and/or it is described it is extensive after device identifying information to correspondence set
It is standby to carry out advertisement dispensing.
10. advertisement delivery system on the line as claimed in claim 8 or 9 based on data under line, which is characterized in that the acquisition
Module includes:
Sensing device is touched, is set on commodity, for visitor under sending signal when customer touches commodity and storing to shop line
Flow database (1)；
Alternatively,
Commodity attribute module, for the commodity in shop to be positioned, identified and marked by camera；
Customer's track following module, for tracking the motion profile of customer in shop, by customer rest on around commodity when
Between whether be more than the predetermined time to judge whether the commodity are customers' preferences commodity.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810860482.6A CN109191177A (en) | 2018-08-01 | 2018-08-01 | Advertisement placement method and system on a kind of line based on data under line |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810860482.6A CN109191177A (en) | 2018-08-01 | 2018-08-01 | Advertisement placement method and system on a kind of line based on data under line |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112541794A (en) * | 2020-12-30 | 2021-03-23 | 宋彦震 | Method for triggering accurate putting of offline entity shop product advertisements based on user positions |
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| CN108306962A (en) * | 2018-01-30 | 2018-07-20 | 河海大学常州校区 | A kind of business big data analysis system |
| CN108182613A (en) * | 2018-03-21 | 2018-06-19 | 北京望远传媒有限公司 | It is collected based on MAC Address and orients method for pushing with the intelligent advertisement positioned |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112541794A (en) * | 2020-12-30 | 2021-03-23 | 宋彦震 | Method for triggering accurate putting of offline entity shop product advertisements based on user positions |
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Application publication date: 20190111 |