JPWO2017065187A1 - Information display terminal device, product information providing system, and product sales promotion method - Google Patents

Abstract

  To provide an information display terminal device, a product information providing system, and a product sales promotion method by which a user can easily refer to information related to a product. The tablet (10) used in the store is related to a display, a position-related information acquisition unit (43) that acquires position-related information of the tablet (10) in the store, and a product preselected on the display. The first product related information is displayed, and a predetermined position in the store corresponding to the position related information acquired by the position related information acquisition unit (43) is detected and related to the product corresponding to the predetermined position. And a central control unit (11) for displaying second product related information.

Description

  The present invention relates to an information display terminal device, a product information providing system, and a product sales promotion method.

  Conventionally, it is known that coupon information is displayed on a terminal provided in a shopping cart in a store such as a supermarket. For example, Patent Document 1 describes that coupon information is displayed on a portable information terminal provided in a shopping cart based on customer information.

JP 2007-213276 A

  However, since the operation of the terminal is required when referring to the coupon information and the like, the user needs to be proficient in the operation of the terminal, and it is difficult to easily refer to the appropriate coupon information.

  The present invention has been made in view of such points, and provides an information display terminal device, a product information providing system, and a product sales promotion method by which a user can easily refer to information related to a product. Objective.

  The information display terminal device of the present invention is an information display terminal device used in a store, and includes a display unit, a position related information acquisition unit that acquires position related information of the information display terminal device in the store, First product related information related to a preselected product is displayed on the display unit, and a predetermined position in the store corresponding to the position related information acquired by the position related information acquisition unit is detected. And a control unit that displays second product related information related to the product corresponding to the predetermined position.

  With this configuration, the user can easily refer to information related to the product.

  In the information display terminal device of the present invention, it is preferable that one or both of the first product related information and the second product related information include a coupon or an advertisement.

  In the information display terminal device of the present invention, it is preferable that the control unit detects a plurality of the predetermined positions and displays the plurality of second product related information on the same screen.

  In the information display terminal device according to the aspect of the invention, it is preferable that the control unit causes the display unit to switch and display a plurality of the product related information at a predetermined time.

  In the information display terminal device according to the present invention, it is preferable that the control unit causes the display unit to display an exhibition place of the product corresponding to the first product-related information or the second product-related information. .

  In the information display terminal device of the present invention, it is preferable that the control unit causes the display unit to display a recipe for a dish using a product corresponding to the first product related information or the second product related information.

  The product information providing system of the present invention includes an information display terminal device used in a store, first product related information related to a product selected in advance in the information display terminal device, and a predetermined store And a server that transmits second product related information related to the product corresponding to the position of the information display terminal device, the information display terminal device is related to the position of the terminal position of the information display terminal device in the store The position related information acquisition unit that acquires information, and the display unit displays first product related information related to a preselected product, and the position related information acquisition unit acquires the position related information acquired by the position related information acquisition unit. A control unit that detects a predetermined position in the corresponding store and displays second product related information related to the product corresponding to the predetermined position.

  With this configuration, the user can easily refer to information related to the product.

  In the product information providing system according to the present invention, the server further includes a recommendation processing unit that extracts a customer for which purchase of a product is recommended, and the control unit includes the first product related information and the second product. It is preferable to display at least a part of the related information only to the customers extracted by the recommendation processing unit.

  In the product information providing system of the present invention, the first product related information includes a coupon, and the server uses user identification information given to a user who uses the information display terminal device and the user uses the information. It is preferable to record identification information of the coupon.

  In the product information providing system of the present invention, the second product related information includes a coupon, and the server uses user identification information given to a user who uses the information display terminal device and the user uses the information. It is preferable to record identification information of the coupon.

  In the product information providing system of the present invention, in the information display terminal device, when the control unit displays the coupon, it is preferable that identification information of the coupon used by the user is recorded in the server.

  The product sales promotion method of the present invention is a product sales promotion method using an information display terminal device used in a store, wherein the server transmits product related information to the information display terminal device, and A step in which the information display terminal device displays the product-related information; and a sales information related to a product that the customer has actually purchased among the products related to the product-related information displayed on the information display terminal device. Is transmitted to a selling agency management device managed by the selling agency of the product.

  With this configuration, the seller can easily grasp what kind of product is actually promoted by displaying the product related information on the information display terminal device.

  According to the present invention, a user can easily refer to information related to a product.

It is a schematic diagram which shows the merchandise information provision system which concerns on this Embodiment. It is a block diagram which shows the hardware constitutions of the tablet used for the merchandise information provision system which concerns on this Embodiment. It is a schematic diagram which shows the state which attached the tablet used for the merchandise information provision system which concerns on this Embodiment to the shopping cart. It is a block diagram which shows the function of the tablet used for the merchandise information provision system which concerns on this Embodiment. It is a block diagram which shows the hardware of the server in the merchandise information provision system which concerns on this Embodiment. It is a block diagram which shows the function of the management server in the merchandise information provision system which concerns on this Embodiment. It is a flowchart figure which shows the flow of the whole process in the merchandise information provision system which concerns on this Embodiment. It is a flowchart figure which shows each process of the display process of a position independent coupon in the merchandise information provision system which concerns on this Embodiment. It is a flowchart figure which shows each process of the display process of the detailed information of a coupon in the merchandise information provision system which concerns on this Embodiment. It is a flowchart figure which shows each process of the display process of the position dependence coupon which concerns on this Embodiment. It is a flowchart figure which shows each process of the display process of the position dependence coupon list in the merchandise information provision system which concerns on this Embodiment. It is a sequence diagram which shows the process at the time of the point reflection in the merchandise information provision system which concerns on this Embodiment. It is a schematic diagram which shows the example of a screen in the merchandise information provision system which concerns on this Embodiment. It is a schematic diagram which shows the example of a screen in the merchandise information provision system which concerns on this Embodiment. It is a schematic diagram which shows the example of a screen in the merchandise information provision system which concerns on this Embodiment. It is a schematic diagram which shows the example of a screen in the merchandise information provision system which concerns on this Embodiment. It is a schematic diagram which shows the example of a screen in the merchandise information provision system which concerns on this Embodiment. It is a schematic diagram which shows the example of a screen in the merchandise information provision system which concerns on this Embodiment. It is a schematic diagram which shows the example of a screen in the merchandise information provision system which concerns on this Embodiment.

  Embodiments according to the present invention will be described below in detail with reference to the accompanying drawings.

(Product information provision system)
This Embodiment demonstrates the case where a coupon is shown to a user as goods related information. In the present embodiment, the coupon is for giving a specific point to the user when the user purchases a predetermined product or discounting the product at the time of accounting. The points given to the user are accumulated and can be used as a privilege such as the user purchasing a product or exchanging it for a prize.

  FIG. 1 is a schematic diagram showing a product information providing system according to the present embodiment. In the product information providing system 1, the management server 2 as an example of the server of the present invention, the tablet 10 attached to the shopping cart 3, the store backbone server 4 as an example of the store side management device, and the manufacturer server 5 Are connected to each other via the Internet 6.

  The management server 2 provides (sends) product-related information to the tablet 10 via the Internet 6. The manufacturer server 5 is an example of a sales agency management apparatus according to the present invention, and provides (transmits) product related information to the management server 2 via the Internet 6. It is good also as a structure which can access a maker homepage site from the tablet 10 by the maker server 5. FIG. That is, the product related information may be provided (transmitted) directly from the manufacturer server 5 to the tablet 10. It is sufficient that at least one manufacturer server 5 exists.

  The Internet 6 includes an Internet backbone network, a LAN, a mobile communication network, Wi-Fi (registered trademark), and the like.

  There may be a plurality of shopping carts 3 on which the tablets 10 are mounted. At least one POS terminal 7 is connected to the store backbone server 4. The shopping cart 3 and the POS terminal 7 are used in the same store 8. A plurality of stores 8 may exist. The store 8 may be called a retail store.

  In the store 8, a plurality of beacons 9 that are transmission devices that transmit position signals are installed.

(Tablet)
FIG. 2 is a block diagram showing a hardware configuration of the tablet used in the product information providing system according to the present embodiment.

  As shown in FIG. 2, the tablet 10 includes a central control unit 11, a memory 12, a storage device 13, a power supply unit 14, a display control unit 15, a touch panel display 16, an input detection unit 17, a sound generation unit 18, a speaker 19, A network control unit 20, a near field communication control unit 21, and a camera 22 are provided.

  The central control unit 11 as an example of the control unit of the present invention controls each unit of the tablet 10. Specifically, the central control unit 11 includes a CPU (Central Processing Unit) and the like, and uses the memory 12 to perform various control operations according to an operating system (OS) and various processing programs.

  The memory 12 is configured by, for example, a DRAM (Dynamic Random Access Memory) or the like, and functions as a buffer memory for temporarily storing data processed by the central control unit 11 or the like, or a working memory for the central control unit 11 or the like. .

  The storage device 13 is composed of, for example, a nonvolatile memory (flash memory) or the like, and stores various programs and data necessary for the operation of the central control unit 11.

  The power supply unit 14 is connected to a battery or an external power source in order to supply necessary power to the tablet 10.

  The display control unit 15 generates a screen based on the execution of various programs by the central control unit 11 and outputs an image signal according to the generated screen to the touch panel display 16.

  The touch panel display 16 is an input for direct input by touching with an indicator such as a finger or a pen disposed on the entire or part of the display screen of the display 16a as a display means for displaying an image and the display 16a. The position input device 16b as means is integrated.

  The display 16a is composed of, for example, a liquid crystal display panel, and displays a screen based on an image signal input from the display control unit 15.

  The position input device 16 b detects contact on the display screen of the display 16 a by an indicator (for example, a human finger), and outputs a detection signal to the input detection unit 17. The input detection unit 17 outputs position (coordinate) information to the central control unit 11 based on the detection signal.

  The sound generator 18 generates a sound signal based on the execution of various programs by the central controller 11 and outputs the sound signal to the speaker 19. The speaker 19 reproduces sound according to the sound signal.

  Based on the execution of various programs by the central control unit 11, the network control unit 20 passes through a network communication network (not shown) such as a LAN, a mobile phone communication network, a Wi-Fi network, etc., and passes through the Internet 6. And communicate with an external server.

  The near field communication control unit 21 communicates with an external device using near field communication based on the execution of various programs by the central control unit 11. Examples of short-range communication means include Wi-Fi, Bluetooth (registered trademark), ultrasonic communication, and the like. As will be described later, when Wi-Fi is used for indoor position positioning, the network control unit 20 may also serve as the short-range communication control unit 21.

  The camera 22 includes a lens and an optical element for taking a still image or a moving image.

  In the tablet 10 described above, various functions as described below can be realized by appropriately preparing application programs and data according to the purpose.

  In the present embodiment, the tablet 10 is merely an example, and a portable information display terminal device such as a smartphone, smart glass, smart watch, or the like can be used. The information display terminal device may be either a terminal prepared by a store or other related business operator or a terminal brought in by a customer.

  FIG. 3 is a schematic diagram showing a state where a tablet used in the product information providing system according to the present embodiment is attached to a shopping cart.

  As shown in FIG. 3, although the tablet 10 is attached to the center of the handle part 3b provided in the back of the loading platform 3a of the shopping cart 3, an attachment position is not specifically limited.

  In the product information providing system 1 according to the present embodiment, it is not essential that the information display terminal device is attached to the shopping cart 3, and the user may use it by holding it. If it is a smart watch, it can be worn on the arm. If it is a smart glass, it can be worn on the head. The shopping cart 3 or the shopping cart may be provided with an attaching portion for detachably installing the information display terminal device so that the terminal brought in by the customer can be placed on the attaching portion.

  FIG. 4 is a block diagram showing functions of the tablet used in the product information providing system according to the present embodiment. The tablet 10 includes a card reading unit 41, a login / out management unit 42, a position related information acquisition unit 43, a position detection unit 44, a content processing unit 45, a moving image playback unit 46, a display notification unit 47, And an external data acquisition unit 48.

  The card reading unit 41 controls the camera 22 to take a picture, receives the taken image data, extracts a barcode from the image data, and recognizes a member ID that is user identification information from the barcode. It is configured.

  The method for recognizing the member ID is not limited to the case where a bar code is used. For example, an IC card or a magnetic card may be used. You may use a smartphone app instead of a membership card. Also in this case, the member ID may be transmitted from the smartphone to the tablet 10 by using short-distance communication such as Bluetooth, not limited to displaying a barcode on the screen.

  The login / out management unit 42 is configured to communicate with a member management unit 211 of the management server 2 (to be described later) using the member ID received from the card reading unit 41 and execute a login process. In addition, the login / out management unit 42 is configured to communicate with the member management unit 211 and execute logout processing.

  The position related information acquisition unit 43 is configured to acquire the position related information from the position signal received from the beacon 9 by the short-range communication control unit 21.

  The position detection unit 44 specifies the position of the tablet 10 in the store 8 (hereinafter referred to as a terminal position) based on the position related information acquired by the position related information acquisition unit 43, and the terminal position is a predetermined value in the store 8. It is comprised so that it may be detected.

  The content processing unit 45 is configured to refer to the content management table 51 stored in the storage device 13 and control the display control unit 15 to display the content on the display 16 a of the touch panel display 16.

  In this embodiment, the content includes position-independent coupons, position-dependent coupons, external coupons, flyers, advertisements provided by retail stores and manufacturers, recommendation information recommended by retail stores and manufacturers, floor maps, etc. It is.

  The content processing unit 45 reads the content data 52 stored in the storage device 13 in order to display the content on the display control unit 15, or causes the network control unit 20 to acquire the content data 52 from the manufacturer server 5 via the Internet 6. Is configured to.

  Further, the content processing unit 45 is configured to display a position-dependent coupon corresponding to the predetermined position when the position detection unit 44 detects that the terminal position is a predetermined position in the store 8. Has been.

  Further, the content processing unit 45 determines the user's operation on the operation object displayed on the display 16a based on the position (coordinate) information input from the input detection unit 17, and performs processing according to the determination result ( For example, screen switching) is executed. The operation object is, for example, an operable text or image link, button, icon, or menu included in the content, but is not particularly limited.

  The moving image reproducing unit 46 reproduces moving image data in accordance with an instruction from the content processing unit 45, controls the display control unit 15 to display on the display 16a, and controls the sound generation unit 18 to output sound from the speaker 19. It is configured as follows.

  The display notification unit 47 controls the network control unit 20 to notify that the content is displayed by the content processing unit 45 (hereinafter referred to as display notification), and uses the Internet 6 to collect the usage log collection unit of the management server 2. 213 is notified.

  The external data acquisition unit 48 is configured to control the network control unit 20 to acquire content data 52 from the campaign information management unit 212 of the management server 2 via the Internet 6 and store it in the storage device 13. Yes.

(server)
FIG. 5 is a block diagram showing server hardware in the product information providing system according to the present embodiment.

  As illustrated in FIG. 5, the server 100 includes a central control unit 101, a network control unit 102, a storage device 103, a memory 104, and a power supply unit 105.

  The central control unit 101 controls each unit of the server 100. Specifically, the central control unit 101 includes a CPU and the like, and uses the memory 104 to perform various control operations according to the OS and various processing programs.

  The network control unit 102 performs data communication and the like via a network including the Internet 6.

  The storage device 103 is composed of, for example, a hard disk drive, a nonvolatile memory, and the like, and stores various programs and data necessary for the operation of the central control unit 101.

  The memory 104 is configured by, for example, a DRAM or the like, and functions as a buffer memory that temporarily stores data processed by the central control unit 101 or the like, or a working memory such as the central control unit 101.

  The power supply unit 105 is connected to an external power source in order to supply necessary power to the server 100.

  In the server 100 described above, the management server 2, the store backbone server 4 and the manufacturer server 5 can be realized by appropriately preparing programs and data according to the purpose.

(Management server)
FIG. 6 is a block diagram showing functions of the management server in the product information providing system according to the present embodiment.

  The management server 2 includes a server-side program 201 that is executed by the central control unit 101 to realize various functions, and a database 202 that is stored in the storage device 103 and holds various information.

  The server-side program 201 includes a member management unit 211, a campaign information management unit 212, a usage log collection unit 213, and a recommendation processing unit 214.

  On the other hand, the database 202 includes member information 221, campaign information 222, a usage log 223, and attribute / purchase history information 224.

  The member management unit 211 is configured to control the network control unit 102 to communicate with the login / out management unit 42 of the tablet 10 via the Internet 6 and execute login processing and logout processing. That is, in the login process, the member information 221 is referred to using the member ID received from the tablet 10, and the current point included in the member information 221 is transmitted to the tablet 10.

  The campaign information management unit 212 is configured to generate and manage the campaign information 222 and generate the content management table 51 used in the tablet 10.

  The usage log collection unit 213 is configured to control the network control unit 102 to receive the display notification transmitted from the display notification unit 47 of the tablet 10 via the Internet 6. The usage log collection unit 213 is configured to receive a display notification from the network control unit 102 and record it in the usage log 223.

  The recommendation processing unit 214 is configured to analyze the attribute / purchase history information 224 and extract, from the member information 221, a member corresponding to an object for which purchase of a product is recommended. Further, the recommendation processing unit 214 transmits the member ID of the extracted member to the tablet 10 via the Internet 6 by controlling the network control unit 102, and corresponds to the extracted member ID in the content processing unit 45 of the tablet 10. It is comprised so that the coupon regarding the said product may be displayed to the member who does. In the present embodiment, the recommendation processing unit 214 is a component device of the management server 2, but a server dedicated to recommendation processing may be separately provided to constitute the server of the present invention as a whole.

  As described above, the campaign information management unit 212 of the management server 2 is configured to generate and manage the campaign information 222 and generate the content management table 51.

(Process flow)
FIG. 7 is a flowchart showing the overall process flow in the product information providing system according to the present embodiment. As shown in FIG. 7, first, the campaign information management unit 212 of the management server 2 generates campaign information (S1).

  Next, content is displayed on the tablet 10 (S2). The display of content includes display of a position-independent coupon and display of a position-dependent coupon.

  Next, the coupon is used (S3). In the present embodiment, the use of the coupon is a process until the coupon is displayed on the tablet 10 used by each user, the user purchases a product corresponding to the coupon, and payment is performed at the POS terminal 7. Say.

  Finally, the points are reflected (S4). The reflection of points means that for a certain member, the display history of coupons recorded in the usage log and the purchase history made at the POS terminal 7 are combined, and the points balance possessed by the member is acquired by this shopping. The process of adding points. In the present embodiment, the points are reflected regularly once a day, for example, after the store is closed. However, the present invention is not limited to this, and points may be reflected at any time in real time. The reflection of points (S4) may be performed by either the management server 2 or the store backbone server 4 that is the store side management device. Moreover, although the example which gives a point is demonstrated in this example, the display history of a coupon is referred with the POS terminal 7, and the amount corresponding to the discount amount or the discount rate by the coupon is directly discounted from the product price at the time of accounting. Also good.

<Generation of campaign information>
The management server 2 generates campaign information 222 described below and registers it in the database 202.

The campaign information 222 includes coupon information prepared for each coupon. The coupon information includes the following items.
・ Coupon identification information ・ Coupon type ・ Target type ・ Store code ・ Shelf number ・ Sales floor number ・ Sales floor name ・ Coupon related information (text)
-Title-Product name-Content-Manufacturer name / product identification information-Target product ID
-Representative JAN
-Product name / point related information-Point type-Point grant value / coupon link information-Image path-Movie path-Recipe URL
-"More details" URL
-"More details" Image pass-Issuing period related information-Start date-End date-Valid days-Maximum number of times used / External coupon related information-External coupon identification information

  There are two types of coupon information: a position-independent coupon as an example of first product-related information and a position-dependent coupon as an example of second product-related information. In the present embodiment, the item with the shelf number of the coupon information being blank (Null) is referred to as a position-independent coupon, and the item with the shelf number included in the item is referred to as a location-dependent coupon. The distinction between the two coupons is not limited to this example, and a flag indicating position dependency or non-dependence may be provided in the coupon information, and the determination may be made by turning on or off the flag.

  Further, the campaign information management unit 212 of the management server 2 generates the content management table 51 used by the tablet 10 based on the campaign information 222. The content management table 51 can extract and generate coupon information corresponding to the store code of the store 8 where the tablet 10 is used from the campaign information 222. Moreover, you may extract some of the said items contained in each coupon information. However, the content management table 51 may be exactly the same as the campaign information 222 without performing the above-described extraction.

  In the present embodiment, coupon information including a store code indicating a specific store 8 is extracted, and each coupon information is assumed to include all the items described above, and will be described below.

  The generated content management table 51 is received by the external data acquisition unit 48 of the tablet 10 from the campaign information management unit 212 of the management server 2 and stored in the storage device 13.

<Display content>
In the tablet 10, the content processing unit 45 causes the display control unit 15 to display various contents on the display 16a according to the program. The content includes an operation screen for login / out, a flyer, a floor map, and guidance for guiding the user to operate the tablet 10 in addition to displaying a coupon, but is not particularly limited.

  Resources that are display elements included in the content may be stored in the storage device 13 as content data 52 in advance. Further, the external data acquisition unit 48 may acquire the data from an external server such as the management server 2 or the manufacturer server 5 and store the content data 52 in the storage device 13. The tablet 10 may be provided with an external media drive such as a memory card, and resources may be read from these and stored in the storage device 13.

(Coupon display)
In the present embodiment, a coupon is displayed on the tablet 10. As described above, the coupon includes a position-independent coupon and a position-dependent coupon, and the display modes thereof are different.

(Display position-independent coupon)
FIG. 8 is a flowchart showing each process of the position-independent coupon display process in the product information providing system according to the present embodiment. As shown in FIG. 8, first, a login process by the user is performed (S11). In the login process, the card reading unit 41 controls the camera 22 to take an image including the barcode printed on the member card owned by the user, extract the barcode from the image, and decode it to obtain the member ID. To do. Next, the login / out management unit 42 transmits login information including at least a member ID to the member management unit 211 of the management server 2 via the Internet 6 by controlling the network control unit 20.

  In the management server 2, the member management unit 211 acquires member information corresponding to the member ID from the member information 221 of the database 202 using the received member ID, and transmits the member information to the tablet 10. In the tablet 10, the member information is acquired and stored in the memory 12. The member information includes at least the user's point balance, but is not particularly limited.

  After the login process (S11) is completed, the content processing unit 45 may read the member information from the memory 12 and display the content including the user's point balance, that is, the current point on the display 16a.

  In the present embodiment, acquisition of the point balance and the like in the login process is performed by the member management unit 211 provided in the management server 2 with reference to the member information 221 in the database 202. However, the present invention is not limited to this. For example, the store backbone server 4 holds the member information 221, the member management unit 211 transmits the member ID received from the tablet 10 to the store backbone server 4, and the store backbone server 4 receives the member ID. May be acquired and returned to the member management unit 211.

  When the login process (S11) is completed, the content processing unit 45 causes the display control unit 15 to display the Nth (initial value = 1) position-independent coupon on the display 16a of the tablet 10 (in the figure, simply displayed as a coupon). Is displayed (S12). The screen displayed on the display 16a including the position-independent coupon is referred to as a home screen.

  In the present embodiment, on the home screen, for example, one position-independent coupon is displayed at the center of the screen in a state where an operation can be accepted, and one position-dependent coupon and one position-dependent coupon are displayed on the left and right or up and down. The later position-dependent coupon is displayed in a state where the operation cannot be accepted.

  That is, when there are a large number of position-independent coupons, a part of them may be displayed on one screen, and may be automatically switched at a predetermined time, or may be manually switched and displayed.

  However, the display mode of the position-independent coupon is not limited to this, and a plurality of position-independent coupons may be displayed in a state in which an operation can be accepted simultaneously.

  The content processing unit 45 notifies the display notification unit 47 that the position-independent coupon is displayed on the home screen (display history). The display notification unit 47 controls the network control unit 20 to notify the use log collection unit 213 of the management server 2 of the coupon display via the Internet 6 (S13). This display notification is performed, for example, by transmitting a signal including at least the member ID of the user and coupon identification information given to the coupon.

  Next, the content processing unit 45 determines whether or not the user has performed a coupon use operation, which is an intention to use the coupon, for the position-independent coupon displayed on the home screen (S14). . The said operation is performed by touching the icon which receives coupon use operation contained in the display area of the position independent coupon displayed on the home screen. If Yes in S14, the use flag is turned on and stored in the memory 12 (S15). On the other hand, if No in S14, the process proceeds to S17.

  If the use flag ON is stored in the memory 12 in S15, the content processing unit 45 changes the display so that the use of the coupon can be identified in the display area of the position-independent coupon on the home screen ( S16). The display change is, for example, displaying a coupon use icon.

  Next, the content processing unit 45 determines whether or not the user has performed a logout operation, which is a logout intention display (S17). The logout operation can be performed, for example, when the user touches a logout icon included in the home screen. If No in S17, the coefficient N is incremented by 1 (S18), and the process returns to S12 to display the next position-independent coupon. On the other hand, if Yes in S17, logout processing is performed (S19). In the logout process, the login / out management unit 42 controls the network control unit 20 to notify logout information including at least a member ID to the usage log collection unit 213 of the management server 2 via the Internet 6. When receiving the logout information, the usage log collection unit 213 terminates the usage log collection for the user.

  The logout process may be automatically performed without being based on an operation by the user. For example, if a beacon is installed in the cart storage area and a signal from the beacon is detected, the logout process may be forcibly executed immediately or after a predetermined time has elapsed. Thereby, since the logout process can be executed when the shopping cart 3 is returned to the cart storage area, it is possible to prevent the user from forgetting to logout.

  Further, based on the terminal position, it may be detected that the shopping cart 3 is not moved for a predetermined time and is in the same position, and the logout process may be forcibly executed. Thereby, when the user leaves the shopping cart 3 on the floor, the logout process can be executed, so that it is possible to suppress the inconvenience that other users use the tablet 10 as it is.

  In the display of the position-independent coupon on the home screen described with reference to FIG. 8, detailed information regarding the position-independent coupon currently displayed can be displayed.

  FIG. 9 is a flowchart showing each step of the coupon detailed information display process in the product information providing system according to the present embodiment. As illustrated in FIG. 9, the content processing unit 45 determines whether the user has touched the display area of the Nth position-independent coupon displayed on the display 16 a of the touch panel display 16 and selected the coupon. (S21). The touch detection is performed by the content processing unit 45 by controlling the position input device 16b and the input detection unit 17.

  If Yes in S21, the content processing unit 45 causes the display control unit 15 to superimpose and display the detailed screen of the selected position-independent coupon on the home screen on the display 16a (S22). In the case of No here, S21 is repeated, and the selection of a coupon is waited while continuing to display the home screen shown in FIG.

  If the detailed screen is displayed, the display notification unit 47 notifies the usage log collection unit 213 of the management server 2 that the detailed screen of the position-independent coupon is displayed (S23). This display notification is performed in the same manner as the coupon display notification (S13) described with reference to FIG.

  The detailed screen of the selected position-independent coupon includes a video button for instructing the reproduction of the moving image and a recipe button for instructing the recipe display.

  The content processing unit 45 determines whether or not the video button is turned on (S24). If the answer is No, the process proceeds to S26. If Yes in S24, the content processing unit 45 instructs the moving image reproducing unit 46 to reproduce the moving image (S25). The video playback unit 46 reads video data from the content data 52 of the storage device 13 according to the video path included in the content management table 51, and causes the display control unit 15 to display the video on the display 16a. The moving image path may be either an internal path such as the storage device 13 or an external path such as the manufacturer server 5.

  If the reproduction of the moving image is completed, the process proceeds to S26. The end of the reproduction of the moving image may be automatically performed after the entire moving image is reproduced, or may be performed by accepting an operation to end the reproduction of the moving image by the user.

  Next, the content processing unit 45 determines whether or not the recipe button is turned on (S26). Here, if No, the process proceeds to S28. If Yes in S26, the content processing unit 45 causes the display control unit 15 to display the recipe on the display 16a (S27). The recipe is homepage information published by the manufacturer server 5 specified by the recipe URL included in the content management table 51, but is not particularly limited.

  If the display of the recipe is completed, the process proceeds to S28. The end of the display of the recipe is performed by accepting an operation to end the browsing of the recipe by the user, but is not particularly limited.

  After the reproduction of the moving image (S25) and the display of the recipe (S27), similar to S23, the display notification unit 47 indicates that the reproduction of the moving image and the display of the recipe have been performed. 213 may be notified.

  Next, the content processing unit 45 determines whether an instruction to close the detail screen has been received (S28). The instruction to close is an instruction to end display of the detail screen. This instruction is performed, for example, when the user touches a “close” icon included in the detail screen. If Yes in S28, the content processing unit 45 closes the detail screen and continues displaying the home screen described with reference to FIG. On the other hand, if the answer is No in S28, the process returns to S22 and the display of the detail screen is continued.

  Note that the display of the detailed screen described with reference to FIG. 9 includes both the video button and the recipe button, but either one or both may not be included.

  Further, in the display of the detailed screen described with reference to FIG. 9, the coupon use operation described with reference to FIG. 8 is determined (S14 in FIG. 8), the use flag is turned on, and stored in the memory 12 ( In FIG. 8, S15), for example, the content of the text added to the icon for accepting the coupon use operation and the color of the icon may be changed so that the use of the coupon on the detailed screen can be identified.

  The detailed screen may include a link for obtaining more detailed information. The link may be, for example, a URL of a homepage related to a product provided by the maker server 5, but is not particularly limited. For the link to more detailed information, the information specified by the “more detailed” URL and the “more detailed” image path item included in the content management table 51 is used.

  Further, the home screen and the detail screen may include a flyer button and a floor map button.

  When the user touches the flyer button, the content processing unit 45 displays the flyer image included in the content data 52 on the display 16a.

  When the user touches the floor map button, the content processing unit 45 displays the floor map image included in the content data 52 on the display 16a.

  Furthermore, the home screen and the detail screen may include a sales floor guidance button for accepting an operation by the user. If the sales floor guidance button or the like is touched, the content processing unit 45 may generate a sales floor guidance map and display the sales floor guidance map on the display 16a by controlling the display control unit 15. In the sales floor guide map, the position in the store where the product corresponding to the currently displayed coupon is displayed and sold is displayed.

  For example, the sales floor guide map can be generated as follows. The content processing unit 45 acquires the shelf number corresponding to the coupon currently being displayed from the content management table 51, and marks the position corresponding to the shelf number in the floor map image. Marking can be performed by superimposing and displaying a translucent image having a color different from the shelf in the floor map image at the position of the shelf corresponding to the shelf number. Of course, instead of a semi-transparent image, a mark or text like an asterisk may be displayed.

  You may display the icon which shows the position of the present tablet 10, ie, the shopping cart 3, on a sales floor guidance map. For example, the content processing unit 45 acquires the terminal position from the position detection unit 44 and marks the terminal position in the floor map image. As the mark, an icon image indicating the shopping cart 3, a mark such as a mark, and text can be displayed.

(Display of position dependent coupons)
Next, display of the position dependent coupon will be described. The position-dependent coupon is superimposed on the home screen in the same manner as the detailed screen of the position-independent coupon described with reference to FIG.

  FIG. 10 is a flowchart showing each step of the position-dependent coupon display process according to the present embodiment.

  The content processing unit 45 determines whether or not it is detected that the position of the tablet 10, that is, the shopping cart 3 is a predetermined position in the store (S31). The predetermined position is a position in the store 8 associated with a specific product. The position in the store 8 is, for example, a shelf installed in the store 8. The position in the store 8 may be any display place such as a wagon, a showcase, a show window, and a tasting corner other than the shelf, and is not particularly limited. In this specification, detection of a predetermined position is also simply referred to as position detection.

  The position detection is performed in parallel with the home screen display process described with reference to FIG.

  If No in S31, the determination of the presence / absence of position detection is repeated, and the position detection is awaited.

(Position detection)
In the present embodiment, Bluetooth Low Energy (BLE) is used for indoor positioning. That is, first, the location-related information acquisition unit 43 controls the Bluetooth module as the short-range communication control unit 21 and obtains location-related information from the Bluetooth transmitter built in the beacon 9 provided in each place in the store 8. Receive. The position related information acquisition unit 43 passes the received position related information to the position detection unit 44. The position detection unit 44 measures the terminal position of the tablet 10 in the store 8 based on the position related information. The measurement of the terminal position may be performed based on position related information from one beacon 9 or may be performed based on position related information from a plurality of beacons 9.

  Here, the position related information is not specified as long as it is used for measuring the terminal position, and is not necessarily the coordinates of the beacon 9 or the like.

  The indoor position measurement is not limited to the method using BLE. For example, indoor positioning technology using Wi-Fi, ultrasonic waves, autonomous navigation (PDR), and IMES (Indoor Messaging System) can be used, and at least two of them can be combined.

  Here, the beacon 9 as a transmission device transmits a signal including position related information, is received by the tablet 10, and the terminal position is measured using the position related information. However, on the contrary, the tablet 10 may transmit a signal, and receiving devices installed in various places in the store 8 may receive the signal from the tablet 10 and measure the terminal position. That is, the tablet 10 moves in the store 8 while transmitting a signal including terminal identification information. Receiving devices are installed at various locations in the store 8. When a receiving device receives a signal from the tablet 10, the receiving device itself or the store-side management device connected to the receiving device uses the terminal identification information and the position related information indicating the installation location of the receiving device. The terminal position can also be measured.

  As described above, the subject that identifies the terminal position in the store 8 and the method thereof are not particularly limited.

  Next, the position detection unit 44, for example, based on the terminal position of the tablet 10 and the shelf number of each coupon information included in the content management table 51, the predetermined position in the store 8 where the terminal position is designated by the shelf number. Is detected.

  If a predetermined position is detected in S31 of FIG. 10 (Yes), the content processing unit 45 displays a product coupon corresponding to the predetermined position, that is, a position-dependent coupon, on the display control unit 15 on the display 16a. (S32). Here, the detailed screen including the position-dependent coupon is superimposed and displayed on the home screen including the position-independent coupon described with reference to FIG.

  Next, the content processing unit 45 notifies the usage log collection unit 213 of the management server 2 of the display of the position-dependent coupon (S33). The display notification is performed, for example, by transmitting a signal including at least the coupon ID information given to the user's member ID and coupon.

  Next, the content processing unit 45 stores the coupon identification information of the position-dependent coupon displayed in S33 in the memory 12 (S34).

  Thereafter, the content processing unit 45 determines whether or not an instruction to close the detailed screen including the position-dependent coupon has been received (S35). If Yes in S35, the content processing unit 45 closes the detail screen, returns to S31, and waits for the next position detection. On the other hand, if it is No in S35, S35 is repeated and the display of the detailed screen is continued.

  The detail screen including the position-dependent coupon displayed in S32 is similar to the detail screen of the position-independent coupon described with reference to FIG. A link to obtain information may be included.

  The coupon identification information of the position-dependent coupon stored in the memory 12 in S34 is used in the display of the position-dependent coupon list described below.

(Display of position dependent coupon list)
FIG. 11 is a flowchart showing each step of the position-dependent coupon list display process in the product information providing system according to the present embodiment. As shown in FIG. 11, the content processing unit 45 determines whether or not the user has performed a display operation of a list screen (described later) (S41). More specifically, for example, it is determined whether or not the user has touched the position-dependent coupon icon included in the home screen. If No in S41, this process (S41) is repeated.

  If Yes in S41, the content processing unit 45 causes the display control unit 15 to display a screen including the position-dependent coupon list (hereinafter referred to as a list screen) on the home screen displayed on the display 16a. (S42). The position-dependent coupon list is based on the coupon identification information stored in the memory 12 in the recording of the position-dependent coupon described with reference to FIG. 10 (S34), the content management table 51, and the content data 52. 45 is generated.

  The list screen may be displayed with position-independent coupons one by one, or may be displayed simultaneously on the same screen. When there are a lot of position-independent coupons, some of them may be displayed on the same screen, and may be automatically or manually switched sequentially.

  On the list screen, the display area of each position-dependent coupon may include an operation object such as an icon or a button for displaying the detail screen of the position-dependent coupon described with reference to FIG. When these operation objects are turned on, the detailed screen of the position-dependent coupon described with reference to FIG. 10 is displayed.

  In the list screen, the display area of each position-dependent coupon may include an icon for accepting the coupon use operation (S14 in FIG. 8) described with reference to FIG.

  Next, the content processing unit 45 determines whether or not an instruction to close the list screen has been received (S43). If Yes in S43, the content processing unit 45 closes the list screen and ends the process. On the other hand, if No in S43, the process returns to S42 to continue displaying the list screen.

(Displaying coupons only to those eligible for coupons)
In the above description, it was assumed that both the position-independent coupon and the position-dependent coupon are displayed for all members. However, coupon information may be displayed only to some members.

  More specifically, types such as “all” and “part” are set in the coupon type of the coupon information. As for the type “all”, the coupon is displayed for all members as described above. On the other hand, when the type is “partial”, the coupon is selectively displayed to some members. For the designation of some members, for example, a coupon target person list including at least one member ID of a member who wants to show a coupon is prepared, and whether or not the member ID of the user of the tablet 10 is included in the list. If it is included, a coupon is displayed.

  For example, the coupon target person list may be prepared for one type of “partial” coupons, or the type of “partial” coupons are divided into several groups. One coupon may be prepared, or one coupon may be prepared for each “part” coupon.

  In the present embodiment, the recommendation processing unit 214 shown in FIG. 6 creates a coupon target person list based on the attribute / purchase history information 224. The recommendation processing unit 214 controls the network control unit 102 to transmit the created coupon target person list to the tablet 10 via the Internet 6. In the tablet 10, the external data acquisition unit 48 receives the coupon target person list via the network control unit 20 and stores it in the storage device 13. When displaying the coupon, the content processing unit 45 checks the coupon type included in the content management table 51. If the type is “partial”, the content processing unit 45 checks the coupon target person list, and the member ID of the user is It is determined whether it is included. When the member ID is included in the coupon target person list, the display control unit 15 is controlled to display the coupon on the display 16a. On the other hand, if it is not included, no coupon is displayed.

  Machine learning can be applied to the creation of the coupon target person list in the recommendation processing unit 214. In addition, it is not always necessary to list coupon target persons, and the central control unit 101 refers to coupon target person information created by the recommendation processing part 214 (information on target persons who recommend product purchase) and is identified by a member ID. It may be determined whether or not the member to be applied corresponds to the coupon target person, and the coupon may be displayed when it is determined to be applicable.

(Coupon usage log)
The usage log collection unit 213 of the management server 2 controls the network control unit 102, communicates with the tablet 10 via the Internet 6, and notifies the display notification unit 47 of the tablet 10 including the member ID and coupon identification information. Are recorded in the usage log 223 of the database 202. The usage log collection unit 213 may receive not only the notification regarding the display of the coupon but also the operation performed on the tablet 10 and the terminal position measured by the position detection unit 44 from the tablet 10 and record them in the usage log 223.

<Use of coupon>
In the present embodiment, the use of the coupon satisfies the two conditions of displaying the coupon on the display 16a and purchasing the target product of the displayed coupon at the POS terminal 7 as described above. Is done.

  The POS terminal 7 reads the barcode printed on the member card to acquire the member ID, and when the user purchases the purchased product, information for identifying the purchased product (hereinafter referred to as purchased product identification information). ), For example, the target product ID or JAN code is recorded. A purchase history including at least a member ID and purchased product identification information is transmitted to the store backbone server 4. The store backbone server 4 accumulates the purchase history transmitted from the POS terminal 7 in the storage device 103.

  As already described, the acquisition of the member ID from the member card is not limited to using a barcode, and an IC card or a magnetic card may be used.

<Reflection of points>
FIG. 12 is a sequence diagram showing processing at the time of reflecting points in the product information providing system according to the present embodiment. As shown in FIG. 12, first, the usage log collection unit 213 of the management server 2 transmits the accumulated usage log to the store backbone server 4 (S61). The store backbone server 4 matches the received usage log 223 and the purchase history collected from the POS terminal 7 using the campaign information 222 (S62). This process is called point reflection.

  The campaign information 222 may be transferred to the store backbone server 4. Further, the store backbone server 4 may collate the usage log 223 with the purchase history while referring to the campaign information 222 via the Internet 6 in cooperation with the campaign information management unit 212 of the management server 2.

  Next, the store backbone server 4 further generates a point grantee list based on the result of reflecting points (S62) (S63). The point grantee list is a list in which coupons are displayed on the tablet 10 and products corresponding to the displayed coupons are actually purchased and the member IDs of the members whose purchase history is recorded at the POS terminal 7 are described. It is.

  The store backbone server 4 transmits the point grant target person list to the use log collection unit 213 (S64). The usage log collection unit 213 deletes the usage log 223 using the received point grantee list (S65). The usage log 223 may not necessarily be deleted.

  Further, the store backbone server 4 transmits the point grant target person list to the recommendation processing unit 214 (S66). The recommendation processing unit 214 performs brush-up based on the point grantee list (S67).

  Here, the brush-up refers to a process of re-learning and improving targeting accuracy based on a customer reaction to product-related information (for example, a person who easily reacts to a coupon).

  Further, the store backbone server 4 transmits the point grantee list to the maker server 5 (S68). The maker server 5 performs feedback based on the point grantee list (S69).

  Here, the feedback refers to a process of transmitting a result (for example, date, store, number of items, product name, JAN code, user attribute, etc.) to which the coupon is used to the manufacturer server 5.

(Screen transition)
As an application example of the present invention, screen transition in the tablet 10 will be described. 13 to 19 are schematic diagrams illustrating screen examples in the product information providing system according to the present embodiment.

  At the time of login, the content processing unit 45 displays, on the display 16a, an initial screen that prompts the user to log in, a guidance screen that explains reading of the member card, a card reading screen that indicates that the member guard is being read or is being read, Displays the terms of use and displays the terms of use screen requesting consent.

  After the login, the content processing unit 45 displays the home screen 300 for displaying the position-independent coupon on the display 16a as shown in FIG. The home screen 300 is provided with three display areas 301, 302, and 303 that display position-independent coupons in the width direction of the screen in order from the right hand. The display area 301 is the (N-1) th coupon, that is, the previous coupon, the display area 302 is the Nth coupon, that is, the current coupon, and the display area 303 is the N + 1th coupon, that is, the next coupon, respectively. it's shown. As described with reference to FIG. 8, the Nth coupon is displayed in the display area 302 in which the Nth coupon is displayed in a state where the operation can be accepted, and the (N−1) th coupon is displayed in the display area 301. However, the (N + 1) th coupon is displayed in the display area 303 in a state where the operation cannot be accepted.

  On the home screen 300, a plurality of position-independent coupons are displayed in the display areas 301, 302, and 303 by switching at a predetermined time.

  A product image 304 associated with the coupon is displayed at approximately the center of the display areas 301, 302, and 303, and a product name 305 and a manufacturer name 306 are displayed above them.

  Further, point related information 307 is displayed on the lower right side of the display areas 301, 302, and 303.

  A flyer button 312 and a floor map button 313 are provided on the lower left side of the home screen 300. In addition, a logout button 314 is provided on the upper right side of the home screen 300. A recommended coupon list button 315 is provided on the lower right side of the home screen 300.

  A coupon use button 317 is displayed on the lower left side of the display area 302, and a sales floor guidance button 318 is displayed on the lower right side.

  When the user touches the coupon use button 317, the use flag described with reference to FIG. 8 is turned on (S15 in FIG. 8).

  The product image 304 may be a still image or a moving image. In the case of a moving image, the reproduction may be started automatically or the reproduction may be started according to a user instruction.

  When the user touches the display area 302 on which the Nth coupon is displayed on the home screen 300 illustrated in FIG. 13, the detail screen 400 illustrated in FIG. 14 is superimposed on the home screen 300.

  In the detailed screen 400 shown in FIG. 14, a product image 304, a product name 305, a manufacturer name 306, point-related information 307, coupon contents 401, issue period-related information 402, and a sales floor name 408 are arranged in a predetermined layout.

  A display end button 403 is provided on the upper right side of the detail screen 400. When the user touches the display end button 403, the display of the detail screen 400 is ended and the screen returns to the home screen 300 shown in FIG.

  The detail screen 400 shown in FIG. 14 is provided with a sales floor guidance button 404 along with a display end button 403.

  On the lower side of the detail screen 400, a coupon use button 405 is provided. When the user touches the coupon use button 405, a coupon use icon 501 is superimposed on the detail screen 400 shown in FIG. 14 as shown in FIG.

  Further, the use flag described with reference to FIG. 8 is turned ON (S15 in FIG. 8), and the display of the coupon use button 405 is changed as shown in FIG. In this example, the text of the coupon use button 405 has been changed. In FIG. 15, the reference numerals are omitted for the configuration described with reference to FIG.

  A video button 406 and a recipe button 407 are provided on the upper right side of the detail screen 400 along with the sales floor guidance button 404. When the user touches the video button 406, the moving image described with reference to FIG. 9 is played (S24 and S25 in FIG. 9). When the user touches the recipe button 407, the moving image described with reference to FIG. 9 is played (S26 and 27 in FIG. 9).

  When the display end button 403 is touched by the user on the detailed screen 400 shown in FIG. 15, the display of the detailed screen 400 is ended and the home screen 300 shown in FIG. 13 is displayed.

  After the use flag is turned on for the Nth coupon, that is, after the coupon use button 317 shown in FIG. 13 and the coupon use button 405 shown in FIG. 14 are touched by the user, the coupon use button 317 shown in FIG. A coupon use icon may be displayed at the position.

  Moreover, the product icon of the coupon with the use flag turned on may be displayed on the lower side of the home screen 300 shown in FIG. The product icon may include, for example, a thumbnail obtained by reducing the product image 304, but is not particularly limited. Product icons are added each time the use flag is turned ON.

  When the user touches the product icon, a detail screen 400 shown in FIG. 15 may be displayed.

  As described with reference to FIG. 10, when position detection is performed (S <b> 31 in FIG. 10), a detailed screen 600 including a position-dependent coupon is displayed on the home screen 300 as illustrated in FIG. 16. In FIG. 16, the same components as those of the detailed screen 400 shown in FIG.

  The detail screen 600 includes a position-dependent coupon icon 603 that clearly indicates that the displayed coupon is a position-dependent coupon. Further, the detailed screen 600 includes a detailed information button 601. When the user touches the detailed information button 601, the information and image of the link destination specified by the “more detailed” URL or the “more detailed” image path are displayed. The link destination or the image storage location may be the content data 52 in the storage device 13 of the tablet 10 or external information such as a homepage published by the maker server 5.

  FIG. 17 shows the home screen 300 after displaying the position-dependent coupon. As described with reference to FIG. 10, when a plurality of predetermined positions are detected by repeating position detection (S <b> 31 in FIG. 10) in the tablet 10, a plurality of coupon identification information of position-dependent coupons is stored in the memory 12. Is done. On the home screen 300 shown in FIG. 17, a position-dependent coupon icon 602 is displayed above the recommended coupon list button 315 on the lower right side. In the position dependent coupon icon 602, the number of coupons 602a is attached and displayed. The number of coupons 602 a corresponds to the number of detected predetermined positions, that is, the number of coupon identification information stored in the memory 12.

  When the user touches the position dependent coupon icon 602, a position dependent coupon list (not shown) is superimposed on the home screen 300 shown in FIG.

  The position-dependent coupon list includes a plurality of display areas. In each display area, the product image 304, the product name 305, the manufacturer name 306, the point related information 307, the coupon use button 405, the detail display button 605, the sales floor name 408, and the coupon use icon 410, which have already been described, have a predetermined layout. Is arranged.

  If the number of position-dependent coupons is large and all the display area does not fit on the screen, only a part of them is displayed. For example, the position-dependent coupon list is perpendicular to the width direction of the screen by a user touch operation. You can scroll in any direction to see all the display areas.

  When the floor map button 313 included in the home screen 300 shown in FIG. 13 is touched by the user, a floor map 800 shown in FIG. 18 is displayed. The floor map 800 includes a plurality of shelves 801, a cash register corner 802 in which the POS terminal 7 (see FIG. 1) is installed, and an entrance / exit area 803, but is not particularly limited.

  When the user touches the sales floor guidance button 318 included in the home screen 300 shown in FIG. 13, the sales floor guidance button 404 included in the detailed screen 400 shown in FIGS. 14 and 15, and the detailed screen 600 shown in FIG. A sales floor guide map 900 shown in FIG. 19 is displayed. The sales floor guide map 900 displays a sales floor 901 on which a translucent image having a color different from that of the shelf 801 is superimposed. Further, the current location (terminal location) of the shopping cart 3 may be displayed on the sales floor guide map 900.

(External coupon display)
An external coupon is a coupon related to a product related to a certain coupon (hereinafter referred to as a main coupon), and can also be called a related coupon (cross-sell coupon). For example, the product of the external coupon is a secondary material used when cooking using the product of the main coupon, or a snack suitable for when the product of the main coupon is an alcoholic beverage, It has such a relationship.

  In the campaign information 222, when the coupon information includes external coupon related information, when the main coupon is displayed based on the coupon information, icons, buttons, etc. for displaying the external coupon are displayed together with the main coupon. When the main screen is displayed or the main coupon is displayed on the home screen 300 shown in FIG. 13, the detail screen showing the external coupon is automatically displayed on the home screen 300 in the same manner as the detail screen 400 shown in FIG. Or may be displayed. However, the display mode of the external coupon is not limited to these.

  The external coupon related information includes at least the external coupon identification information and uses the coupon information for the position-independent coupon and the position-dependent coupon as the external coupon by using the coupon identification information specifying the normal coupon information. be able to.

  Moreover, the above-described cross-sell coupon can be displayed in combination with the position-dependent coupon. For example, when a user comes to a specific sales floor, not only the position-dependent coupon related to the sales floor is displayed on the tablet 10, but also the cross-sell coupon linked to the product related to the target product of the position-dependent coupon is displayed. Is possible.

  Specifically, at the food department, when approaching a chicken shelf, a fried flour coupon (position-dependent coupon) is displayed and a highball coupon (cross-sell coupon) is displayed. In this way, by combining a position-dependent coupon and a cross-sell coupon and displaying coupons for products in multiple categories, not only products displayed on a specific shelf but also other products related to the product are recommended. It is possible to guide the user to the shelf of the other product. In this case, the position-dependent coupon and the cross-sell coupon may be transmitted from one of the management server 2 and the manufacturer server 5 to the tablet 10 or may be transmitted from both to the tablet 10.

  As described above, according to the tablet 10 in the product information providing system 1 according to the present embodiment, the user can display the home screen 300 shown in FIG. 13 on the display 16 a of the tablet 10 attached to the shopping cart 3. The details including the position-dependent coupon depending on the predetermined position when the tablet 10 moves to a predetermined position in the store 8 while making a purchase while moving in the store 8 while referring to the displayed position-independent coupon. Since the screen 600 (FIG. 16) is displayed on the home screen 300, it is possible to refer to the position-independent coupon related to the product sold in the store 8, and to easily find the position-dependent coupon corresponding to the current terminal position. You can refer to it.

  Further, as the shopping cart 3 moves in the store 8, a plurality of predetermined positions are detected, and a plurality of position-dependent coupons are stored in the memory 12 in S34 of FIG. The user refers to these position-dependent coupons once on the detailed screen 600 (FIG. 16) at the time of position detection, but it may be possible to refer again after leaving the sales floor (exhibition place). In such a case, as described with reference to FIG. 11, the position-dependent coupon list is displayed on the display 16 a by the content processing unit 45 (S <b> 42 in FIG. 11), so that the user can select these position-dependent coupons. You can easily browse and purchase products.

  In addition, as described with reference to FIG. 8, when the position-independent coupon is switched and displayed at a predetermined time on the home screen 300 illustrated in FIG. 13, the user does not need to perform a specific operation to display a plurality of position-independent coupons. Since the dependent coupons can be sequentially referred to, the user can concentrate on purchasing the product without being bothered by the operation of the tablet 10.

  Further, the sales floor guidance button 318 included in the home screen 300 shown in FIG. 13, the sales floor guidance button 404 included in the detailed screen 400 shown in FIGS. 14 and 15 and the detailed screen 600 shown in FIG. 16 are touched by the user. Then, the sales floor guidance map 900 shown in FIG. 19 is displayed. As a result, the user can easily grasp at which display location in the store 8 the product corresponding to the coupon is present, and the purchase to the product is further promoted by smooth movement to the display location.

  Further, according to the product information providing system 1 according to the present embodiment, the campaign information management unit 212 of the management server 2 shown in FIG. 6 generates the content management table 51 from the campaign information 222 including a plurality of coupon information, The content processing unit 45 of the tablet 10 shown in FIG. 4 displays the coupon on the display 16a based on the content management table 51. As a result, the user purchases while moving in the store 8 while referring to the position-independent coupon displayed on the home screen 300 shown in FIG. 13 on the display 16a of the tablet 10 attached to the shopping cart 3. When the tablet 10 moves to a predetermined position in the store 8, a detailed screen 600 (FIG. 16) including a position-dependent coupon depending on the predetermined position is displayed on the home screen 300. It is possible to refer to the position-independent coupon relating to the merchandise sold at, and to easily refer to the position-dependent coupon corresponding to the current terminal position.

  In the product information providing system 1, the use log collection unit 213 of the management server 2 uses the fact that the coupon is displayed based on the display of the coupon on the display 16 a by the content processing unit 45 of the tablet 10. It is recorded in the log 223. Thereby, although the user wanted to use the coupon, the coupon use buttons 317 and 405 (see FIGS. 13, 14, 16 and 17) were not operated, and the use flag was not turned ON. However, coupon identification information is recorded in the usage log 223. Therefore, in the reflection of points (S4 in FIG. 7), the points are reflected by matching the purchase history at the POS terminal 7 in the store backbone server 4 with the usage log 223. In many cases, a user who sees that a coupon is displayed on the display 16a expects that the coupon points are actually reflected if he / she purchases a product. For this reason, when the use flag is turned ON, the convenience of the user is enhanced as compared with the case where the use of the coupon is recorded.

  Further, when displaying the coupon, as described with reference to FIG. 9, when the recipe button is turned on, the recipe is displayed (S26, S27 in FIG. 9). The use of coupons is promoted.

(Product sales promotion)
In the product information providing system 1 according to the present embodiment, the management server 2 that is an example of the server of the present invention has a coupon (position-dependent coupon, position) that is one of product-related information on the tablet 10 that is an information display terminal device. Any of non-dependent coupons (including the above-described cross-sell coupon) may be transmitted, and these coupons may be combined, and the tablet 10 displays the coupon to the user who is a customer. By displaying this coupon, the user's willingness to purchase a product corresponding to the coupon is promoted, and it is expected that the product will be purchased.

  In such a case, the management server 2 prepares information (hereinafter referred to as “sales information”) about the product that the customer has actually purchased among the products related to the coupon displayed on the tablet 10, and sells the product Can be transmitted to the maker server 5 which is a sales source management apparatus managed by the company.

  For example, the management server 2 prepares the sales information by itself. That is, the management server 2 controls the network control unit 102 to receive a purchase history by a user from the store backbone server 4 via the Internet 6, and generates sales information based on the purchase history.

  The sales information may be prepared by the store backbone server 4 and transmitted to the management server 2. That is, the management server 2 controls the network control unit 102 to receive the sales information prepared by the store backbone server 4 via the Internet 6.

  The management server 2 controls the network control unit 102 to cause the manufacturer server 5 to transmit sales information via the Internet 6. Further, in this example, the coupon as the product related information is provided from the seller (manufacturer), but the product related information provided (transmitted) from the store backbone server 4 is further displayed on the control unit. Anyway. In this case, for example, it is assumed that the identification information of the coupon provided from the seller and the retailer can be distinguished, and the sales information related to the coupon provided from the retailer by the management server 2 based on the identification information. May send the sales information related to the coupon provided by the seller to the store backbone server 4 to the seller management device (maker server 5). In the management server 2, sales information may be aggregated and provided for each coupon, and attribute information such as the age and gender of the product purchaser and information on the product purchased at the same time are also stored in the selling source management device. You may send it.

  Here, the sales information is, for example, point grant information related to the product related to the product related information displayed on the display unit (the purchase history at the POS terminal 7 in the store backbone server 4 and the usage log 223 may be matched). including. The sales information may be the purchase history itself. The store backbone server 4 may be read as a retailer server managed by a retailer, and does not necessarily have to be in the store, but may be managed outside the store.

  By the product sales promotion method as described above, the seller can determine what kind of product is actually promoted by displaying the coupon on the tablet 10, or the attribute of the customer who sold the product (gender, age, etc.) ) Etc., information useful for marketing can be obtained, and the effect of providing information by the tablet 10 can be easily grasped. Further, when the recommendation processing unit 214 is provided, it can be used for brushing up (improving analysis accuracy) as described above.

  In addition, the terms described in this specification and / or terms necessary for understanding this specification may be replaced with terms having the same or similar meaning. In addition, information, parameters, and the like described in this specification may be represented by absolute values, may be represented by relative values from a predetermined value, or may be represented by other corresponding information. .

  Information, signals, etc. described herein may be represented using any of a variety of different technologies. For example, data, commands, commands, information, signals, bits, symbols, chips, etc. that may be referred to throughout the above description are voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these May be represented by a combination of

  Each aspect / embodiment described in this specification may be used independently, may be used in combination, or may be switched according to execution. In addition, notification of predetermined information (for example, notification of being “X”) is not limited to explicitly performed, but is performed implicitly (for example, by not performing notification of the predetermined information). May be.

  As long as there is no contradiction, the order of the processing procedures, sequences, flowcharts, and the like of each aspect / embodiment described in this specification may be changed. For example, the methods described herein present the elements of the various steps in an exemplary order and are not limited to the specific order presented.

  Although the present invention has been described in detail above, it will be apparent to those skilled in the art that the present invention is not limited to the embodiments described herein. The present invention can be implemented as modified and changed modes without departing from the spirit and scope of the present invention defined by the description of the scope of claims. Therefore, the description of the present specification is for illustrative purposes and does not have any limiting meaning to the present invention.

  In the present embodiment, the case where a coupon is displayed as the first and second product related information has been described. However, these product-related information is not limited to coupons, and includes advertisements, sale item information, store-related information, health-related information and sales ranking information, and combinations thereof. Therefore, it goes without saying that the “coupon” in the present embodiment can be appropriately replaced with “product related information” or specific examples thereof.

  In the present embodiment, when the display control unit 15 displays a coupon on the display 16a in the tablet 10, the use log collection unit 213 of the management server 2 records the use of the coupon in the use log 223. As described above, the use of the coupon may be recorded when the use flag is turned on in accordance with the operation by the user. Even in this case, when the user wants to use the coupon, the coupon information is printed separately, the coupon information is displayed on the display of the tablet 10 or a smartphone owned by the user, and the coupon information is displayed on the POS terminal. No complicated operation such as reading by 7 is required.

  In the above-described embodiment, the position-dependent coupon and the position-independent coupon are exemplified and described as the information displayed on the tablet 10 (display 16a). However, the present invention is not limited to this. For example, recommendation information (advertisement) recommended by a retail store or a manufacturer may be displayed on the tablet 10. In this case, the recommendation information may be transmitted to the tablet 10 from either one or both of the management server 2 and the manufacturer server 5.

  The recommended information includes, for example, event information held at retail stores, retail store sales promotion information, specials, consumer information, new product information, cooking recipes, and the like. The display of the recipe is not limited to simply displaying a list of foods used for cooking, but also includes displaying a recipe site published by the manufacturer or an external recipe providing site.

  Moreover, in the tablet 10, when displaying a recipe, you may display and pick up the goods or special sale goods etc. which can apply a position dependent coupon mentioned above and a position independent coupon to the food list in a recipe. It is preferable to display on the tablet 10 the position of a sales floor such as a product or a special sale product to which a coupon can be applied, allergy information, calories, cooking time, storage method, etc. of the product. As a result, it is possible not only to inspire consumers to purchase, but also to provide appropriate information regarding products.

  Such recommendation information may be displayed according to the position of the tablet 10 like the above-described position-dependent coupon or position-independent coupon, or may be displayed as appropriate at the time of login / logout, for example, regardless of the position of the tablet 10. Good.

  In addition to the recommendation information described above, other information may be displayed. For example, point lottery information, information on other sales floors, information on nearby events, nearby store information, and the like. Furthermore, information on the congestion status of the cash register and the parking lot may be displayed. In this case, other information is transmitted from the management server 2 to the tablet 10, for example.

  For example, assume that a user has finished picking up a product and is queuing for a checkout. At this time, a questionnaire page may be displayed on the tablet 10 as other information. The user can effectively use the time waiting for the transaction by answering the questionnaire, while the retail store can obtain information on customer satisfaction from the answer result of the questionnaire. When answering a questionnaire, coupons and points that can be used at the time of this accounting or at the next visit may be provided.

  In addition, coupons displayed on the tablet 10 can be dynamically changed based on member information at the time of login (user attributes (for example, age and gender), purchase history, point information, shopping time, etc.). It is. Thereby, according to a user's characteristic (the tendency of product selection, etc.), a coupon can be provided appropriately, and it is possible to further improve purchasing motivation for the user. In this case, the tablet 10 appropriately changes the display of the coupon based on the member information managed by the management server 2.

  In addition, based on the above member information, free sample guidance may be displayed on the tablet 10 for a product that is assumed to be related to the user. In this case, the user can receive the free sample by presenting the free sample guide screen at a service counter or the like. In this way, by recommending products that match the characteristics of the user, it also leads to an improvement in the repeat visit rate. In addition, coupon information, specials or event information for the next week or the week after next may be displayed.

  In the present embodiment, the case where the central control unit 11 executes a native application program in the tablet 10 to realize various functions as illustrated in FIG. 4 has been described as an example. However, various functions of the tablet 10 according to the present embodiment may be implemented using a Web application. That is, in the tablet 10, the central control unit 11 executes the browser program. A browser program interprets and executes a Web application program created by combining, for example, HTML5, JavaScript, CCS, and the like. The Web application program requests various processes to the server side program executed on the management server 2, receives the results, and displays the coupon as described above. At this time, the specification of the terminal position performed by the position detection unit 44 illustrated in FIG. 4 may be realized by a server-side program executed on the management server 2. In this case, the position related information acquired by the position related information acquisition unit 43 of the tablet 10 is transmitted to the management server 2, the terminal position is specified based on the position related information, and is transmitted to the tablet 10.

  Further, the various functions of the tablet 10 may be realized by a hybrid application that combines the native application and the Web application as described above.

  In the present embodiment, the position-independent coupon is displayed on the home screen, and the position-dependent coupon is displayed on the detailed screen superimposed on the home screen. However, the position displayed on the home screen Both non-dependent coupons and position-dependent coupons may be included.

  In the present embodiment, it is assumed that the tablet 10 is prepared on the store 8 side and used by a plurality of users. However, a tablet 10 or a smartphone owned by the user may be used.

  In this case, before the user visits the store 8, for example, at least one item that is desired to be purchased at the store 8 using the shopping memo application is registered in a list (hereinafter referred to as a shopping list). . The content processing unit 45 refers to the shopping list stored in the shopping memo application (the shopping list may be recorded in an application management server that manages information stored in the shopping memo application), and the content management table 51 The coupon information of the product registered in the shopping list or the product related to the product is selected. The content processing unit 45 selects the coupon corresponding to the selected coupon information in the same manner as the position-independent coupon described with reference to FIGS. 8 and 9 or the position described with reference to FIGS. 10 and 11. Similar to the dependent coupon, the display control unit 15 can be controlled and displayed on the display 16a. In addition, the content processing unit 45 refers to an application installed on a user-owned terminal such as a smartphone, and displays information displayed on the user-owned terminal on the tablet 10 or is recorded on the user terminal. By sharing information with the tablet 10, the user-owned terminal and the information display terminal device may be linked.

  For example, the login process described above may be performed by a method such as holding a smartphone owned by a user over the tablet 10. In this case, a shopping list created in advance on the smartphone is read by the tablet 10 and displayed on the tablet 10. The shopping list may be read directly from the smartphone and displayed by the display control unit 15, or may be received by the network control unit 20 from the application management server and displayed by the display control unit 15. At this time, the tablet 10 may pick up and display a product, a sale item, a recipe, or the like to which a position-dependent coupon or a position-independent coupon can be applied from the shopping list.

  In addition to the coupon, it is also possible to display the position of the sales floor (shelf) of the product shown in the shopping list on the tablet 10 and perform navigation to the sales floor. For example, in the tablet 10, map information in the store is stored in advance, and navigation from the current location to a predetermined sales floor is performed based on the position information of the tablet 10. In that case, you may display the navigation image to a sales floor not only on the tablet 10 but on a user's smart phone. For example, the position information of the tablet 10 is transmitted to a smartphone, and a navigation image in the store is displayed on the smartphone application based on the position information. In addition, you may use the positional information on not only the positional information on the tablet 10 but a smart phone. By these, the user can make the flow line at the time of shopping the shortest route, and can shorten shopping time. Moreover, the smart phone can substitute the function of the tablet 10.

  Further, the navigation of the sales floor based on the shopping list can be applied not only to the shoppers who are actually in the store but also to the net super business of the retail store. For example, in the net supermarket business, a store clerk picks a product according to an order. Also in this case, the navigation line from the shopping list to the sales floor of the corresponding product is carried out, so that the flow line of the store clerk can be shortened. In addition to the online supermarket business, as a tool to improve various work efficiency in stores and backyards by grasping the movement information of the store clerk in the store by methods such as giving the store clerk some kind of information terminal Can also be used.

  In addition, in the product information providing system 1 according to the present embodiment, a coupon, particularly a position-independent coupon, is displayed on a storefront terminal (for example, a kiosk terminal) prepared on the store side. It may be reflected in the points received.

  In addition, a coupon, particularly a position-independent coupon, may be issued at the POS terminal 7 at the previous shopping, and reflected in the points together with the coupon displayed using the tablet 10 at the current shopping.

  Further, in the present embodiment, the reflection of points is reflected in the store backbone server 4 with the purchase history and the use log 223. However, the points may be reflected by the management server 2. In that case, the purchase history is transmitted from the store backbone server 4 to the management server 2, and the central control unit 11 executes the program for reflecting points in the store backbone server 4, and the purchase history and the usage log 223 are added. May be combined. Further, a server dedicated to reflecting points other than the management server 2 and the store backbone server 4 may be provided separately.

  Moreover, in above-described embodiment, the example in which the some beacon 9 is installed in the shop 8 is demonstrated. In this case, it is preferable that a plurality of beacons 9 are arranged (for example, 200 to 300 per store) for each shelf of the commodity or for every predetermined interval (for example, 1 m interval). According to this configuration, it is possible to finely acquire the movement route of the tablet 10 from the plurality of beacons 9, that is, the flow line of the user in the store. Acquisition of the movement path may be performed by the tablet 10 or may be performed by the management server 2 by transmitting the position information of the tablet 10 from the tablet 10 to the management server 2 in real time.

  Thereby, it is possible to collect statistics on the behavior pattern of the user, such as where the user has passed and the coupon target product is picked up at which shelf (for example, a normal sales floor or a special sales office). This statistical result can be utilized when determining the layout in the store and the shelf allocation of products. Moreover, it is possible to acquire not only the shoppers but also the flow lines of the store clerk as described above.

  In the above-described embodiment, the case where the camera 22 of the tablet 10 is used for reading a barcode at the time of login has been described, but the present invention is not limited to this. For example, a method using a magnetic card reader or an IC card reader may be used. In addition, the user's face photo is stored as member information in advance on the server (eg, management server 2) side, and the face image recognized by the camera 22 at the time of login is compared with the previous face photo, It is also possible to determine whether or not login is possible. As a result, the user does not need to perform an operation for login, and can easily log in.

  It is also possible to take a picture of a shelf of goods using the camera 22 of the tablet 10 or a smartphone of a shopper or a store clerk, and manage stockout of missing items or create a shelf allocation based on the picture. In addition to the camera 22, a gyro sensor or an acceleration sensor may be provided in the tablet 10. The orientation of the shopping cart 3 and the orientation of the user can be acquired from these sensors, and the above-described accuracy of acquiring the flow line of the user can be further increased.

  In the above-described embodiment, the function of displaying a coupon, a product description image, and the like on the tablet 10 has been described. However, the present invention is not limited thereto, and various other functions may be provided. For example, it is possible to apply for delivery of a product after shopping on the tablet 10. Specifically, when the delivery application is accepted on the tablet 10 side, the store backbone server 4 is notified of the delivery application command and the purchase history information of the POS terminal 7 is transmitted to the store backbone server 4. The store backbone server 4 can notify that there is a delivery application from a specific member based on a delivery application command, member information, purchase history information, and the like. As a result, the user can easily apply for delivery compared to when applying for delivery at the service counter.

  Further, it is possible to cooperate with an EC site (Electronic Commerce Site) managed on the store backbone server 4 side. For example, the purchase history information of the POS terminal 7 is transmitted to the store backbone server 4, and the store backbone server 4 reflects the number of stocks based on the purchase history. Thereby, inventory management can be performed in real time. It is also possible to order missing items or heavy items from the tablet 10.

  In addition, a call to a store clerk or connection with a call center may be performed on the tablet 10. For example, when a call button is pressed on the tablet 10, a call signal is transmitted to the call center. It is also possible to provide a product search function in the store. Furthermore, it is also possible to provide various contents including for children such as games, point lotteries, stamp rallies, and comic viewing.

  In addition, the shopping cart 3 is provided with a weight counter, a barcode reader, etc., and the shopping amount is calculated based on the weight and barcode of the product placed in the shopping cart, or automatically charged (self-accounting). It is good also as a structure. Alternatively, the wireless charging function may be provided so that the tablet 10 can be charged when the shopping cart 3 is returned to a predetermined position after the user finishes shopping. Furthermore, the tablet 10 may be provided with a calculator function, and information useful for the user, such as weather forecast, traffic information, TV program information, elapsed time display in the store, and the benefits of using this service can be realized. It is good also as a structure provided with a function (A past coupon use track record, the number display of acquired points, etc.).

  In this embodiment, an example in which store members are identified by ID and information is displayed has been described. However, the present invention is not limited to members, and is intended for both members and non-members. And those intended only for non-members.

  According to the present invention, it is possible to promote the purchase of merchandise at an actual store, and therefore, the present invention can be suitably applied to provision of merchandise information at, for example, supermarkets, drug stores, and shopping malls.

  This application is based on Japanese Patent Application No. 2015-203575 for which it applied on October 15, 2015. All this content is included here.

Claims (12)

An information display terminal device used in a store,
A display unit;
A location-related information acquisition unit that acquires location-related information of the information display terminal device in the store;
First product related information related to a preselected product is displayed on the display unit, and a predetermined position in the store corresponding to the position related information acquired by the position related information acquisition unit is detected. A control unit for displaying second product related information related to the product corresponding to the predetermined position;
An information display terminal device comprising:   The information display terminal device according to claim 1, wherein one or both of the first product related information and the second product related information includes a coupon or an advertisement.   The information display terminal device according to claim 1, wherein the control unit detects a plurality of the predetermined positions and displays the plurality of second product related information on the same screen.   4. The information display terminal device according to claim 1, wherein the control unit causes the display unit to switch and display a plurality of the product-related information on a predetermined time. 5.   The said control part displays the display place in the said store of the goods corresponding to the said 1st goods related information or the said 2nd goods related information on the said display part. The information display terminal device according to any one of the above.   The said control part displays the recipe of the dish using the goods corresponding to the said 1st goods related information or the said 2nd goods related information on the said display part, The Claims 1-5 characterized by the above-mentioned. The information display terminal device according to any one of the above. An information display terminal device used in the store;
A server for transmitting, to the information display terminal device, first product related information related to a preselected product and second product related information related to a product corresponding to a predetermined position of the store; Equipped,
The information display terminal device includes a display unit, a position-related information acquisition unit that acquires position-related information related to a terminal position of the information display terminal device in the store, and a display unit that is associated with a product selected in advance in the display unit. 1 item related information is displayed, and a predetermined position in the store corresponding to the position related information acquired by the position related information acquisition unit is detected and related to the product corresponding to the predetermined position. A product information providing system comprising: a control unit that displays second product related information. The server further includes a recommendation processing unit that extracts a customer who is recommended to purchase a product,
The said control part displays at least one part of the said 1st goods related information and the said 2nd goods related information only to the customer which the said recommendation process part extracted, The Claim 7 characterized by the above-mentioned. Product information provision system.   The first product related information includes a coupon, and the server records user identification information given to a user who uses the information display terminal device and identification information of the coupon used by the user. The product information providing system according to claim 7 or 8, characterized in that:   The second product related information includes a coupon, and the server records user identification information given to a user who uses the information display terminal device and identification information of the coupon used by the user. The product information providing system according to any one of claims 7 to 9, wherein:   The said information display terminal device WHEREIN: When the said control part displays the said coupon, the identification information of the said coupon which the said user used is recorded in the said server, The Claim 9 or Claim 10 characterized by the above-mentioned. Product information provision system. A product sales promotion method using an information display terminal device used in a store,
A server transmitting product related information to the information display terminal device;
The information display terminal device displaying the product-related information;
The server transmits sales information on the product related to the product-related information displayed on the information display terminal device to the product actually purchased by the customer to the sales source management device managed by the sales source of the product. And steps to
A product sales promotion method characterized by comprising:

Images