JP7326004B2 - Information providing device and control program - Google Patents

Description

An embodiment of the present invention relates to an information providing device and a control program for causing a computer to function as the information providing device.

It has been a conventional practice to promote sales by providing information that encourages purchases to shoppers moving through the store. However, it is difficult to know how the recipient shopper is reacting to the information provided.

JP 2015-001879 A Japanese Patent Application Laid-Open No. 2007-128420

A problem to be solved by the embodiments of the present invention is to provide an information providing apparatus capable of acquiring a recipient's reaction to provided information.

In one embodiment, an information providing device comprises an image output means, an information output means, an acquisition means, and an aggregation means. The image output means outputs to the terminal used by the recipient an image indicating that there is information to be provided to the recipient as the recipient moves. The information output means outputs information to a terminal used by the person to be provided upon detecting an input indicating that information is to be provided by the person to be provided who has confirmed the image. The obtaining means obtains information necessary for analysis of the recipient's reaction to the image output to the terminal. Aggregating means aggregates the information required for reaction analysis acquired by the acquiring means for each recipient.

1 is an overall configuration diagram of a store system built in a store to which an information providing device of one embodiment is applied; FIG. Schematic diagram showing the main data structure of a product record stored in a product database. Schematic diagram showing the main data structure of sales floor records stored in the sales floor database. Schematic diagram showing the main data structure of member records stored in the member database. Schematic diagram showing the main data structure of a promotional record stored in the promotional database. FIG. 2 is a block diagram showing the circuit configuration of main parts of the information terminal; The block diagram which shows the principal part circuit structure of a store server. FIG. 4 is a schematic diagram showing the main area configuration of a cart memory provided in the store server; FIG. 4 is a schematic diagram showing the main area configuration of a shopping memory provided in the store server; Schematic diagram showing the main area configuration of a sales promotion memory provided in a store server. 4 is a flow chart showing the procedure of main information processing executed by the processor of the information terminal according to the terminal program; 4 is a flow chart showing the procedure of main information processing executed by the processor of the information terminal according to the terminal program; 4 is a flow chart showing the procedure of main information processing executed by the processor of the information terminal according to the terminal program; 4 is a flow chart showing the procedure of main information processing executed by the processor of the information terminal according to the terminal program; 4 is a flow chart showing the procedure of main information processing executed by the processor of the information terminal according to the terminal program; 4 is a flow chart showing the procedure of main information processing executed by the processor of the information terminal according to the terminal program; 4 is a flow chart showing the procedure of information processing executed by the processor of the store server in response to receiving a login command; 4 is a flow chart showing the procedure of information processing executed by the processor of the store server in response to receiving a position command; The flowchart which shows the procedure of the information processing which the processor of a shop server performs according to having received the sales promotion request command. 4 is a flow chart showing the procedure of information processing executed by the processor of the store server in response to receiving the registration command. 4 is a flow chart showing the procedure of information processing executed by the processor of the store server in response to receipt of a checkout command; The figure which shows an example of the image displayed on a touch panel. FIG. 4 is a schematic diagram showing an example of a promotional icon and promotional information associated with recipe-compatible promotional content. FIG. 4 is a schematic diagram showing an example of a sales promotion icon and sales promotion information associated with point-based sales promotion content;

An embodiment of an information providing apparatus capable of acquiring a recipient's reaction to provided information will be described below with reference to the drawings.
In this embodiment, in a store where a point service system is introduced, information related to sales promotion is provided to a purchaser who uses a shopping cart for shopping via an information terminal provided in the shopping cart. , That is, the purchaser is the recipient. The point service system is a system in which points are given to purchasers who are point members as compensation for purchasing products at a store, and the purchasers can obtain benefits according to the accumulated points. In addition, in the following description, the shopping cart is called a cart.

FIG. 1 is an overall configuration diagram of a store system 1 built in a store to which the information providing device of this embodiment is applied. The store system 1 includes an information terminal 10 , an access point 20 , a checkout machine 30 , a store server 40 , a member server 50 and a provider server 60 . The store system 1 also includes a network 2 . The network 2 connects the access point 20, the checkout machine 30, the store server 40, the member server 50 and the provision server 60 so as to communicate freely. The network 2 is, for example, a LAN (Local Area Network).

The information terminal 10 is a device that enables a purchaser to input data related to registration of purchased products by himself/herself. The information terminal 10 is provided on the cart C. As shown in FIG. The cart C is an example of a moving body that carries purchased products of the purchaser who is the user of the cart C. FIG.

The information terminal 10 has a wireless unit. The information terminal 10 wirelessly communicates with the access point 20 . The access point 20 relays communication between each device connected to the network 2 , such as the accounting machine 30 , the store server 40 , the member server 50 and the provision server 60 , and the information terminal 10 . Although only one access point 20 is shown in FIG. 1, there may be two or more depending on the scale of the store.

The checkout machine 30 is a device that enables a store clerk or a purchaser to check out purchased commodities. The accounting machine 30 is a well-known self-service POS terminal. The checkout machine 30 may be a well-known face-to-face POS terminal. The number of accounting machines 30 is not particularly limited.

The store server 40 is a computer device specialized for supporting store operations. The store server 40 includes a merchandise database 71 and a sales floor database 72 . The product database 71 and the sales floor database 72 may be stored in a storage device built into the store server 40 or may be stored in a storage device externally attached to the store server 40 . The product database 71 stores product records 71R generated for each product sold at the store. The sales floor database 72 stores sales floor records 72R generated for each sales floor such as fruits and vegetables, meat, fresh fish, dairy products, processed products, beverages, dry goods, sweets, and daily necessities. Note that the division of the sales floor is not limited to the division described above.

FIG. 2 is a schematic diagram showing the main data structure of the product record 71R. As illustrated, the product record 71R includes data items such as product code, product name, price, points, sales floor code, and shelf number.

A product code is a unique code set for each product to individually identify each product. The product name is the name of the product identified by the corresponding product code. The price is the sales price per item, that is, the unit price. A point is a service point given to a purchaser who has purchased the product. The sales floor code is a unique code assigned to the sales floor where the product identified by the corresponding product code is sold, and the shelf number is the number assigned to the product shelf on which the product is displayed. That is, the place where each product is sold can be identified by the sales floor code and shelf number for that product.

FIG. 3 is a schematic diagram showing the main data structure of the sales floor record 72R. As illustrated, the sales floor record 72R includes information on the sales floor code and position coordinate group.

The sales floor code is a unique code set for each sales floor to individually identify each sales floor. The position coordinate group is coordinate data representing a plane area of the sales floor identified by the corresponding sales floor code. In this embodiment, an arbitrary point on the sales floor is set as the reference position, and the reference position is the origin O (0, 0) of the XY coordinates. Then, the plane area of each sales floor is represented by XY coordinates with respect to the origin O. As shown in FIG. A position coordinate group is a set of XY coordinates representing a plane area of a sales floor identified by a corresponding sales floor code.

Returning to the description of FIG.
The member server 50 is a computer device specialized for supporting operations related to point members. The member server 50 has a member database 73 . The member database 73 may be in a storage device built into the member server 50 or may be in a storage device externally attached to the member server 50 . The member database 73 stores a member record 73R generated for each point member.

FIG. 4 is a schematic diagram showing the main data structure of the member record 73R. As shown, the member record 73R includes data items such as a member ID, personal information, and sales promotion response data.

A member ID is a unique code assigned to each member to individually identify the point member. A point member possesses a recording medium in which his or her member ID is described. The recording media are, for example, card media such as ID cards and magnetic cards. The recording medium may be, for example, a mobile information terminal such as a smart phone, a mobile phone, a wearable terminal, or a tablet terminal. The personal information is the name, gender, age, etc. of the point member identified by the corresponding member ID. The sales promotion response data describes values of the number of times of viewing, the time of viewing, and the number of times of privilege for each type code. The type code, the number of times of viewing, the time of viewing, and the number of times of privilege will be clarified in the explanation below. Sales promotion is an abbreviation for sales promotion.

Returning to the description of FIG.
The providing server 60 is a computer device specialized for supporting the business of providing sales promotion contents. The offer server 60 includes a promotion database 74 . The sales promotion database 74 may be in a storage device built into the providing server 60 or may be in a storage device externally attached to the providing server 60 . Sales promotion content is information for encouraging purchasers to purchase specific products. For example, there is recipe-based sales promotion content that encourages the purchase of a product by introducing a recipe that uses a specific product. For example, there is point-based sales promotion content that encourages the purchase of a product by increasing service points when a specific product is purchased in combination with other products. The promotional database 74 stores promotional records 74R that are generated for each promotional content.

FIG. 5 is a schematic diagram showing the main data structure of the sales promotion record 74R. As illustrated, the sales promotion record 74R includes data items such as a sales promotion ID, a sales floor code, a type code, a sales promotion icon, a sales promotion product code, a privilege product code, and sales promotion information.

A promotion ID is a unique code assigned to each content to individually identify the promotion content. The sales floor code is a code that identifies the sales floor that provides the sales promotion content identified by the corresponding sales promotion ID. The providing server 60 provides the sales promotion contents to the purchaser at the sales floor specified by the sales floor code.

The type code is a code that identifies the type of sales promotion content identified by the corresponding sales promotion ID. Types of sales promotion contents include the above-described sales promotion contents corresponding to recipes, sales promotion contents corresponding to points, and the like. The type of promotional content is not limited to this. A type of content that promotes sales from another point of view may be set.

The sales promotion icon is graphic data for informing the purchaser that the sales promotion content identified by the corresponding sales promotion ID can be provided. The sales promotion icon is displayed on the display device of the information terminal 10 provided on the cart C. FIG. Promotional icons are designed to help buyers identify the type of promotional content.

An example of a sales promotion icon will be described with reference to FIGS. 23 and 24. FIG. In FIG. 23, the sales promotion icon IC1 is an icon for informing the purchaser that the sales promotion content corresponding to the recipe is available. The purchaser can know that the sales promotion content corresponding to the recipe can be provided from the sales promotion icon IC1. In FIG. 24, the sales promotion icon IC2 is an icon for letting the purchaser know that they can receive sales promotion contents corresponding to points. The purchaser can know from the sales promotion icon IC2 that the sales promotion contents corresponding to points can be provided.

The promotional product code is the product code of the promotional product introduced by the promotional content. The privilege product code is the product code of the privilege target product for which a privilege can be obtained by purchasing the product together with the promotion target product. The sales promotion information is data in which characters, graphics, images, etc. representing the sales promotion content are combined. The sales promotion information may also be data in which voices, moving images, etc. are combined.

In this embodiment, when there is a sales promotion target product such as a bargain product among the products sold at the sales floor where the purchaser is, a sales promotion icon is output to the information terminal 10 of the cart C used by the purchaser. Inform the purchaser that there is promotional content that introduces the product to be promoted. In addition, a privilege target product is set in association with the sales promotion target product, and when a purchaser who browses the sales promotion contents purchases the privilege target product, a privilege is given to further promote sales. An information providing device having such a sales promotion effect is realized by cooperation of the store server 40, the member server 50, and the providing server 60. FIG. It should be noted that it is also possible to implement the information providing apparatus with one or two servers by providing one of the servers with the functions of the other servers. Alternatively, by distributing the function of any one of the servers to two or more servers, it is also possible to implement the information providing device with four or more servers.

FIG. 6 is a block diagram showing the main circuit configuration of the information terminal 10. As shown in FIG. The information terminal 10 includes a processor 11 , main memory 12 , auxiliary storage device 13 , clock 14 , wireless unit 15 , sensor group 16 , touch panel 17 , scanner 18 , reader 19 , imaging device 110 and system transmission line 111 . The system transmission line 111 includes an address bus, a data bus, control signal lines and the like. The information terminal 10 connects the processor 11 , the main memory 12 , the auxiliary storage device 13 , the clock 14 , the wireless unit 15 , the sensor group 16 , the touch panel 17 , the scanner 18 , the reader 19 , and the imaging device 110 to the system transmission line 111 . In the information terminal 10, a computer is composed of a processor 11, a main memory 12, an auxiliary storage device 13, and a system transmission line 111 connecting them.

The processor 11 corresponds to the central portion of the computer. The processor 11 controls each part to implement various functions of the information terminal 10 according to an operating system or application program. The processor 11 is, for example, a CPU (Central Processing Unit).

The main memory 12 corresponds to the main memory portion of the computer. Main memory 12 includes a non-volatile memory area and a volatile memory area. The main memory 12 stores an operating system or application programs in a non-volatile memory area. The main memory 12 may store data necessary for the processor 11 to execute processing for controlling each part in a non-volatile or volatile memory area. The main memory 12 uses a volatile memory area as a work area in which data is appropriately rewritten by the processor 11 . The non-volatile memory area is, for example, ROM (Read Only Memory). A volatile memory area is, for example, a RAM (Random Access Memory).

The auxiliary storage device 13 corresponds to the auxiliary storage portion of the computer. For example, an EEPROM (Electric Erasable Programmable Read-Only Memory), HDD (Hard Disc Drive), SSD (Solid State Drive), or the like can be the auxiliary storage device 13 . The auxiliary storage device 13 stores data used when the processor 11 performs various types of processing, data created by processing in the processor 11, and the like. The auxiliary storage device 13 may store the above application programs. The auxiliary storage device 13 stores the identification number of the cart C provided with the information terminal 10, that is, the cart number.

The clock 14 functions as a time information source for the information terminal 10 . The processor 11 measures time based on the time clocked by the clock 14 . The wireless unit 15 wirelessly communicates data with the access point 20 according to a wireless communication protocol.

The sensor group 16 is for measuring the position, movement direction, etc. of the information terminal 10 . The sensor group 16 includes, for example, an acceleration sensor, a gyro sensor (angular velocity sensor), a geomagnetic sensor (electronic compass), and the like. Sensor cluster 16 may include other sensors. The processor 11 uses autonomous navigation technology called PDR (Pedestrian Dead Reckoning) or VDR (Vehicle Dead Reckoning) based on the detection values of the sensor group 16 to determine the moving direction (azimuth angle) of the information terminal 10. ) and the amount of movement (distance) are measured, and the positioning of the information terminal 10 is performed. The positioning value is represented by XY coordinates with the origin O being the reference position set on the sales floor.

The touch panel 17 is a device that serves as both an input device and a display device for the information terminal 10 . The touch panel 17 detects a touch position on the displayed image and outputs the touch position information to the processor 11 .

The scanner 18 reads code symbols such as barcodes and two-dimensional data codes attached to products. A code symbol representing the product code is attached to the product. The scanner 18 outputs the read code symbol data to the processor 11 . The scanner 18 may be of a type that reads code symbols by scanning laser light, or may be of a type that reads code symbols from an image captured by an imaging device.

The reader 19 reads data recorded on the recording medium and outputs the read data to the processor 11 . The reader 19 is a magnetic card reader when the recording medium is a magnetic card, and is an IC card reader when the recording medium is a contact IC card. An RFID reader is used as the reader 19 in the case of a recording medium using RFID (Radio Frequency Identification) such as a contactless IC card or a smart phone.

The image capturing device 110 is a device for capturing an image of the cart C in the forward direction at a constant pitch. Usually, a purchaser who uses the cart C to shop in the store grasps the handle of the cart C and pushes it forward while going around the store. The traveling direction of the cart C at this time is defined as the advancing direction. The image capturing device 110 is attached to a part of the cart C, and captures images of the interior of the store in the forward direction at intervals of, for example, one second. The imaging device 110 is, for example, a CCD (Charge Coupled Device) camera.

In the information terminal 10 having the circuit components as described above, the processor 11, main memory 12, auxiliary storage device 13, clock 14, wireless unit 15, sensor group 16, and touch panel 17 are configured by a tablet terminal. The information terminal 10 is configured by electrically connecting the scanner 18, the reader 19, and the imaging device 110 to the tablet terminal. All or part of the scanner 18, reader 19, or imaging device 110 may be incorporated in the tablet terminal.

FIG. 7 is a block diagram showing the essential circuit configuration of the store server 40. As shown in FIG. The store server 40 includes a processor 41 , main memory 42 , auxiliary storage device 43 , communication interface 44 and system transmission path 45 . The system transmission line 45 includes an address bus, a data bus, control signal lines and the like. The store server 40 connects a processor 41 , a main memory 42 , an auxiliary storage device 43 and a communication interface 44 to a system transmission line 45 . In the store server 40, a computer is configured by a processor 41, a main memory 42, an auxiliary storage device 43, and a system transmission line 45 connecting them.

The processor 41 corresponds to the central portion of the computer. The processor 41 controls each part to implement various functions of the store server 40 according to an operating system or application program. The processor 41 is, for example, a CPU.

The main memory 42 corresponds to the main memory portion of the computer. Main memory 42 includes a non-volatile memory area and a volatile memory area. The main memory 42 stores an operating system or application programs in a non-volatile memory area. The main memory 42 may store data necessary for the processor 41 to control each part in a non-volatile or volatile memory area. The main memory 42 uses a volatile memory area as a work area in which data is appropriately rewritten by the processor 41 . The non-volatile memory area is, for example, ROM. A volatile memory area is, for example, a RAM.

The auxiliary storage device 43 corresponds to the auxiliary storage portion of the computer. For example, an EEPROM, HDD, SSD, or the like can be the auxiliary storage device 43 . The auxiliary storage device 43 stores data used when the processor 41 performs various types of processing, data created by processing in the processor 41, and the like. The auxiliary storage device 43 may store the above application programs. The auxiliary storage device 43 may store the product database 71 described above.

The application program includes a control program, which will be described later. That is, the control program is stored in main memory 42 or auxiliary storage device 43 and executed by processor 41 . The method of installing the control program in the main memory 42 or the auxiliary storage device 43 is not particularly limited. The control program can be recorded on a removable recording medium or distributed via network communication and installed in the main memory 42 or the auxiliary storage device 43 . The recording medium may be of any form, such as CD-ROM, memory card, etc., as long as it can store the program and can be read by the device.

A communication interface 44 connects the network 2 . The communication interface 44 performs data communication with a plurality of information terminals 10 according to a protocol via the access point 20 connected to the network 2 . Also, the communication interface 44 performs data communication with the checkout machine 30, the member server 50, and the provision server 60 connected via the network 2 according to the protocol.

The store server 40 having such a configuration uses part of the storage area of the auxiliary storage device 43 as areas for the cart memory 431 , shopping memory 432 and sales promotion memory 433 .

The cart memory 431 is an area for storing information about the cart C and the purchaser for each purchaser who uses the cart C. FIG. FIG. 8 is a schematic diagram showing the main area configuration of the cart memory 431. As shown in FIG. As shown in FIG. 8, the cart memory 431 has a cart ID area, a member ID area and a sales floor code area. The cart ID of the cart C is described in the cart ID area. The member ID of the purchaser who uses the cart C is described in the member ID area. The sales floor code of the sales floor where the cart C is located is written in the sales floor code area. Incidentally, the cart ID of the cart C in which the information terminal 10 is provided is set in the auxiliary storage device 13 of the information terminal 10 .

The shopping memory 432 is an area for storing, for each purchaser, data related to the purchased merchandise registered by the purchaser using the information terminal 10, that is, merchandise sales data. FIG. 9 is a schematic diagram showing the main area configuration of the shopping memory 432. As shown in FIG. As shown in FIG. 9, shopping memory 432 has a member ID area and a plurality of purchased product areas. The purchased product area is an area for sequentially storing product sales data consisting of items such as product code, product name, price, points, discount amount, amount, and points. The product sales data is not limited to the data of the items described above. Data of other items such as tax reduction amount and tax amount may be added.

The sales promotion memory 433 is an area for storing, for each purchaser, data relating to sales promotion contents to be provided to the purchaser. FIG. 10 is a schematic diagram showing the main area configuration of the sales promotion memory 433. As shown in FIG. As shown in FIG. 10, promotion memory 433 has a member ID area and a plurality of promotion data areas. The sales promotion data area is an area for sequentially storing sales promotion records including each item of sales promotion ID, promotion icon, promotion product code, privilege product code, and status. Status represents the state of the promotion record. Specifically, depending on the status value, the state in which the sales promotion icon for the sales promotion content identified by the promotion ID is output, the state in which the sales promotion content is provided to the purchaser, and the state in which the purchaser has purchased the promotional product state is represented. Data related to sales promotion is not limited to the data of the above items. Data of other items may be added.

11 to 16 are flowcharts showing the main information processing procedures executed by the processor 11 of the information terminal 10 according to the terminal program. A terminal program is stored in the main memory 12 or the auxiliary storage device 13 . 17 to 21 are flow charts showing procedures of information processing executed by the processor 41 of the shop server 40 in response to receiving main commands transmitted from the information terminal 10. FIG. This procedure follows the control program stored in the main memory 42 or the auxiliary storage device 43 .

These flow charts will be used below to describe the main steps of the store system 1 from when a purchaser who is a point member uses the information terminal 10 provided in the cart C to register the purchased product and settles the payment with the accounting machine 30. Operation will be explained. Note that the operation described below is an example. The procedure is not particularly limited as long as similar results can be obtained.

First, the purchaser touches the touch panel 17 of the tablet terminal provided on the cart C. When the touch panel 17 is touched, the processor 11 that has been idle is activated. The processor 11 initiates the information processing of the procedure shown in the flow chart of FIG.

The processor 11 causes the touch panel 17 to display a login screen as ACT 101 . The login screen is a screen for instructing the purchaser to perform a login operation. A purchaser who is a point member possesses a recording medium in which his or her member ID is recorded. When the recording medium is a card medium, the purchaser who confirms the login screen causes the reader 19 to read the member ID of the card medium.

The processor 11 displaying the login screen waits for login as ACT 102 . When the processor 11 receives the data read by the reader 19 and confirms that the data is the member ID, the login is detected. That is, the processor 11 determines YES in ACT102 and proceeds to ACT103.

The processor 11 controls the wireless unit 15 to output a login command to the shop server 40 as ACT103. By this control, the wireless unit 15 wirelessly transmits the login command. The login command is received by the access point 20 and sent to the store server 40 via the network 2 . The login command includes the member ID read by the reader 19 and the cart ID set in the auxiliary storage device 13 .

When the processor 41 of the shop server 40 receives a command from the information terminal 10 via the communication interface 44, it confirms the type of the command. Then, if the received command is a login command, the processor 41 starts command receiving processing of the procedure shown in the flow chart of FIG.

The processor 41 detects the member ID from the login command as ACT201. Then, the processor 41 authenticates the member identified by the member ID as ACT202. Specifically, the processor 41 inquires of the member server 50 whether the member record 73R containing the member ID exists in the member database 73 or not. As a result, when receiving a response from the member server 50 that the corresponding member record 73R exists in the member database 73, the processor 41 recognizes that member authentication is valid. On the other hand, when receiving a response from the member server 50 that the corresponding member record 73R does not exist in the member database 73, the processor 41 recognizes that the member authentication is invalid.

The processor 41 that has performed member authentication confirms the authentication result as ACT 203 . Here, if the authentication result is invalid, the processor 41 determines NO in ACT203 and proceeds to ACT204. Processor 41 controls communication interface 44 to output a denial response command to information terminal 10 as ACT 204 . This control causes the communication interface 44 to transmit a denial response command. The denial response command is wirelessly transmitted from the access point 20 via the network 2 and received by the information terminal 10 that has transmitted the login command.

If the authentication result is valid, the processor 41 determines YES in ACT203 and proceeds to ACT205. Processor 41 creates cart memory 431 , shopping memory 432 and promotion memory 433 in secondary storage device 43 as ACT 205 . The processor 41 then writes the cart ID and member ID of the login command in the cart memory 431 . The processor 41 also writes the member ID of the login command in the shopping memory 432 and the sales promotion memory 433 .

Thereafter, processor 41 controls communication interface 44 to output an approval response command to information terminal 10 as ACT 206 . This control causes the communication interface 44 to transmit an approval response command. The approval response command is wirelessly transmitted from the access point 20 via the network 2 and received by the information terminal 10 that has transmitted the login command.

In this way, the store server 40 that has received the login command transmits a denial response command or an approval response command to the information terminal 10 that sent the login command. When any response command is transmitted, the processor 41 terminates the login command reception process.

Returning to the description of FIG.
The processor 11 of the information terminal 10 that has controlled the output of the login command in Act 103 waits for a response command from the shop server 40 in Act 104 . If a denial response command is received from the store server 40, the processor 11 determines NO in Act 104 and makes the login an error.

When a log-in error occurs, the purchaser, who is the operator of the information terminal 10 , performs an error release operation from the touch panel 17 . The processor 11 resumes processing from Act 101 when the release operation is performed. Therefore, the purchaser will have to log in again.

If the approval response command is received from the store server 40, the processor 11 determines YES in Act104 and proceeds to Act105. The processor 11 stores the member ID of the approval response command in the main memory 12 as Act105.

The processor 11 starts an imaging operation by the imaging device 110 as ACT 106 . Then, the processor 11 causes the touch panel 17 to display the image captured by the imaging device 110 as ACT 107 .

FIG. 22 is an example of an image SC1 displayed on the touch panel 17. As shown in FIG. The image SC1 includes a camera image area P1, a registered product information area P2, and a touch button group area P3. The registered product information area P2 is divided into product name, price, discount amount, and point areas. A checkout button B1 is displayed in the area P3 of the touch button group. The image captured by the imaging device 110 is displayed in real time in the area P1 of the camera image.

Returning to the description of FIG.
The processor 11 performs positioning of the information terminal 10 based on the detection values of the sensor group 16 as ACT 108 . The processor 11 then controls the wireless unit 15 to output the location command to the store server 40 as ACT 109 . By this control, the wireless unit 15 wirelessly transmits the position command. The location command is received by access point 20 and sent to store server 40 via network 2 . The position command includes a cart ID and position information, which is the positioning result of the information terminal 10, that is, XY coordinate data.

When the received command is a position command, the processor 41 of the arcade server 40 starts command receiving processing of the procedure shown in the flow chart of FIG.

Processor 41 detects the cart ID and position information from the position command as ACT 211 . Then, the processor 41 searches the sales floor database 72 using the location information as ACT 212 . The processor 41 detects the sales floor record 72R containing the XY coordinates of the position information in the position coordinate group, and acquires the sales floor code from the sales floor record 72R.

The processor 41 determines in ACT 213 whether or not the store identified by the store code has been entered. Specifically, the processor 41 checks whether or not the sales floor code is written in the cart memory 431 in which the cart ID of the position command is written. If the sales floor code is not described, the processor 41 detects entry to the sales floor. If any counter code is written, the processor 41 detects that it is not entry into the counter. When the processor 41 detects entry into the counter, it determines YES in ACT 213 and proceeds to ACT 214 . The processor 41 writes the sales floor code acquired in the processing of ACT212 to the cart memory 431 in which the cart ID of the position command is written as ACT214.

Processor 41 collects promotional content of the entered sales floor as ACT 215 . Specifically, the processor 41 controls the communication interface 44 to output a sales promotion content collection command to the providing server 60 . By this control, the communication interface 44 transmits a sales promotion content collection command to the provision server 60 via the network 2 . This collection command includes the sales floor code acquired in the processing of ACT212.

The sales promotion database 74 is searched in the providing server 60 that receives the collection command. All sales promotion records 74R containing the sales floor code of the collection command are then detected. The data of the sales promotion record 74R detected from the sales promotion database 74 are transmitted to the store server 40 via the network 2. FIG. The processor 41 of the store server 40 writes the data of the sales promotion record 74R received via the communication interface 44 to the first work area of the main memory 42. FIG.

The processor 41 acquires the member ID from the cart memory 431 in which the cart ID of the position command is described as ACT216. The processor 41 then acquires the sales promotion reaction data of the purchaser identified by the member ID. Specifically, the processor 41 controls the communication interface 44 to output a sales promotion response data acquisition command to the member server 50 . By this control, the communication interface 44 transmits a sales promotion response data acquisition command to the member server 50 via the network 2 . This acquisition command includes the member ID acquired in the processing of ACT216.

In the member server 50 that receives the acquisition command, the member database 73 is searched. Then, the member record 73R including the member ID of the acquisition command is detected, and the data of the member record 73R is transmitted to the store server 40 via the network 2. FIG. The processor 41 of the store server 40 writes the data of the member record 73R received via the communication interface 44 to the second work area of the main memory 42. FIG.

The processor 41 selects the sales promotion content to be displayed from the sales promotion content collected from the providing server 60 based on the sales promotion reaction data included in the member record 73R as ACT 218 . This selection algorithm will be described later.

The processor 41 sequentially writes the sales promotion ID, sales promotion icon, sales promotion product code, and benefit product code of the sales promotion content selected as ACT219 in the sales promotion memory 433 of the member ID acquired in the processing of ACT216. At this time, all the statuses are set to "0". “Status=“0”” indicates that the sales promotion icon of the sales promotion content identified by the sales promotion ID is output.

Processor 41 controls communication interface 44 to output a sales promotion display command as ACT 220 to information terminal 10 that is the source of the position command. This control causes the communication interface 44 to transmit a promotional display command. The sales promotion display command is wirelessly transmitted from the access point 20 via the network 2 and received by the information terminal 10 that has transmitted the position command. The sales promotion display command includes paired data of a sales promotion ID and a sales promotion icon described in the sales promotion memory 433 . After controlling the output of the sales promotion display command, the processor 41 ends the position command reception process.

Returning to the description of ACT213.
When the processor 41 detects that the entry is not to the counter, it determines NO in ACT213 and proceeds to ACT221. The processor 41 determines in ACT221 whether or not the customer has left the counter. Specifically, the processor 41 checks whether the sales floor code acquired in the processing of ACT 212 is written in the cart memory 431 in which the cart ID of the position command is written. When the sales floor code is described, the processor 41 detects that the sales floor identified by the sales floor code has not been exited. If the sales floor code is not described, the processor 41 detects exit from the sales floor identified by the sales floor code. When the processor 41 detects that the customer has not left the counter, the processor 41 determines NO in ACT 221 and terminates the position command reception process.

When the processor 41 detects the exit from the counter, the processor 41 determines YES in ACT221 and proceeds to ACT222. The processor 41 clears the counter code written in the cart memory 431 as ACT222. The processor 41 also controls the communication interface 44 so as to output a sales promotion deletion command to the information terminal 10 that has sent the position command. This control causes the communication interface 44 to transmit a delete promotion command. The sales promotion deletion command is wirelessly transmitted from the access point 20 via the network 2 and received by the information terminal 10 that has transmitted the position command. After controlling the output of the sales promotion deletion command, the processor 41 terminates the reception processing of the position command.

In this way, the processor 41 of the store server 40 that has received the position command from the information terminal 10 detects that the cart C equipped with the information terminal 10 has entered a new sales floor, and sends the information terminal 10 a sales promotion. Output display commands. Further, the same processor 41 outputs a sales promotion deletion command to the information terminal 10 when it detects that the cart C equipped with the information terminal 10 has left the sales floor.

As a result of collecting the sales promotion contents in ACT 215, if the sales promotion contents of the corresponding sales floor cannot be detected, the sales promotion display command is not output. In this case, even if the cart C leaves the sales floor, the sales promotion deletion command is not output.

Returning to the description of FIG.
The processor 11 of the information terminal 10 that has controlled the output of the position command determines as ACT 110 whether or not the promotional product command has been received. If no promotional merchandise command has been received, processor 11 determines NO in ACT 110 and proceeds to ACT 111 . The processor 11 determines whether or not a sales promotion deletion command has been received as ACT 111 . If no delete promotion command has been received, processor 11 determines NO in ACT 111 and proceeds to ACT 112 . The processor 11 determines whether there is an input from the touch panel 17 or the scanner 18 as ACT 112 . If there is no input, the processor 11 determines NO in ACT112 and returns to ACT107. That is, the processor 11 causes the touch panel 17 to display an image captured by the imaging device. The processor 11 also performs positioning of the information terminal 10 and outputs a position command to the store server 40 . Then, the processor 11 receives a sales promotion display command or a sales promotion deletion command, or waits for an input from the touch panel 17 or the scanner 18 .

In the standby state of ACT107 to ACT112, if a sales promotion display command is received via the wireless unit 15, the processor 11 determines YES in ACT110 and proceeds to ACT121 in FIG. The processor 11 causes the touch panel 17 to display the sales promotion icon included in the sales promotion display command as ACT 121 .

For example, the processor 11 uses AR (Augment Reality) technology to superimpose and display a sales promotion icon on the captured image of the imaging device 110 . At this time, if the product identified by the sales promotion product code associated with the sales promotion icon is displayed in the captured image, the sales promotion icon is displayed superimposed on the image of the product. Whether or not the product is displayed in the captured image is determined based on the sales floor code and shelf number of the product stored in the product database 71, and the position and movement of the information terminal 10 specified based on the detection values of the sensor group 16. direction.

Processor 11 sets a promotional flag in main memory 12 as ACT 122 . Processor 11 then returns to ACT 107 of FIG.

In the waiting state of ACT107 to ACT112, when the sales promotion deletion command is received via the wireless unit 15, the processor 11 determines YES in ACT111 and proceeds to ACT131 in FIG. The processor 11 erases the sales promotion icon displayed on the touch panel 17 as ACT131. Processor 11 also resets the sales promotion flag from main memory 12 as ACT 132 . Processor 11 then returns to ACT 107 of FIG.

In this way, when there is sales promotion content related to products sold at the sales floor where the purchaser using the cart C exists, the sales promotion icon IC1 or the sales promotion icon IC2 corresponding to the type of the sales promotion content is provided on the cart C. displayed on the touch panel 17 of the information terminal 10 . Therefore, a purchaser who confirms the sales promotion icon IC1 can easily know that there is sales promotion content corresponding to the recipe. Similarly, a purchaser who confirms the sales promotion icon IC2 can easily know that there is sales promotion content corresponding to points.

A purchaser who is interested in the sales promotion content corresponding to the recipe touches the sales promotion icon IC1. A purchaser who is interested in sales promotion contents corresponding to points touches the sales promotion icon IC2. A purchaser who purchases merchandise at a sales floor causes the code symbol attached to the merchandise to be read by the scanner 18, and then stores the merchandise in a cart C.例文帳に追加After purchasing the product, the purchaser touches the checkout button B1.

In the waiting state of ACT107 to ACT112, if an input from the touch panel 17 or the scanner 18 is detected, the processor 11 determines YES in ACT112 and proceeds to ACT141 in FIG. Processor 11 determines whether or not ACT 141 is being promoted. If the promotion flag is set in the main memory 12, the processor 11 detects that the promotion is in progress. If the promotion flag is not set in the main memory 12, the processor 11 detects that the promotion is not in progress. If a promotion is in progress, processor 11 determines YES in ACT 141 and proceeds to ACT 142 . As ACT 142, the processor 11 checks whether or not a touch operation on the sales promotion icon IC1 or the sales promotion icon IC2 displayed on the touch panel 17 has been detected. When the touch operation on the sales promotion icon IC1 or the sales promotion icon IC2 is not detected, the processor 11 determines NO in ACT142 and proceeds to ACT143. On the other hand, if it is detected that the sales promotion is not in progress, the processor 11 determines NO in ACT141, skips the processing of ACT142, and proceeds to ACT143. The sales promotion icon is not displayed on the touch panel 17 when the sales promotion is not in progress. Therefore, the processor 11 can skip the processing of ACT142.

Processor 11 determines whether or not a product code has been input as ACT 143 . When the code symbol attached to the product is read by the scanner 18, the processor 11 detects that the product code has been input. If the input of the product code is not detected, the processor 11 determines NO in ACT 143 and proceeds to ACT 144 . Processor 11 determines whether or not an accounting instruction has been input as ACT 144 . When the checkout button B1 is touch-operated, the processor 11 detects that a checkout instruction has been input. If it is detected that no accounting instruction has been input, information terminal 10 has received another input, and processor 11 executes other processing according to that input.

When the touch operation to the sales promotion icon is detected, the processor 11 determines YES in ACT 142 and proceeds to ACT 161 in FIG. 15 . Processor 11 controls wireless unit 15 to output a sales promotion request command to store server 40 as ACT 161 . By this control, the wireless unit 15 wirelessly transmits the sales promotion request command. The promotion request command is received by the access point 20 and sent to the store server 40 via the network 2 . The sales promotion request command includes a member ID and a sales promotion ID paired with the touch-operated sales promotion icon.

When the received command is a sales promotion request command, the processor 41 of the store server 40 starts command receiving processing of the procedure shown in the flow chart of FIG.

The processor 41 acquires the sales promotion ID and member ID from the sales promotion request command as ACT231. Then, the processor 41 refers to the data of the sales promotion record 74R described in the first work area as ACT 232, and acquires the sales promotion content type code identified by the sales promotion ID of the sales promotion request command. The processor 41 also refers to the sales promotion memory 433 in which the member ID of the sales promotion request command is described as ACT 233 to check the status corresponding to the sales promotion ID of the same command.

Here, if the status is “0”, the processor 41 determines YES in ACT233 and proceeds to ACT234. The processor 41 updates its status to "1" as ACT234. “Status=“1”” indicates that the sales promotion content identified by the sales promotion ID of the sales promotion request command has been provided to the purchaser. The processor 41 also detects the sales promotion reaction data written together with the member ID of the sales promotion request command from the data of the member record 73R written in the second work area as ACT 235 . Then, the processor 41 adds "1" to the number of views of the type code acquired in the processing of ACT 232 in the sales promotion reaction data. Processor 41 then proceeds to ACT 236 .

On the other hand, when the status is other than "0", the processor 41 determines NO in ACT233, skips the processing of ACT234 and ACT235, and proceeds to ACT236.

Processor 41 controls communication interface 44 to output a sales promotion information command to information terminal 10 as ACT 236 . This control causes the communication interface 44 to transmit promotional information commands. The sales promotion information command is wirelessly transmitted from the access point 20 via the network 2 and received by the information terminal 10 that sent the sales promotion request command. The sales promotion information command includes sales promotion information of the sales promotion content identified by the sales promotion ID of the sales promotion request command based on the data of the sales promotion record 74R described in the first work area.

Returning to the description of FIG.
The processor 11 of the information terminal 10 that has controlled the output of the sales promotion request command waits for the sales promotion information command as ACT 162 . Upon receiving the sales promotion information command via wireless unit 15 , processor 11 determines YES in ACT 162 and proceeds to ACT 163 . The processor 11 causes the touch panel 17 to display the sales promotion information included in the sales promotion information command as ACT 163 . In addition, the processor 11 starts timing by a timer counter as ACT164. The timer counter counts up each time the clock 14 counts, for example, one second.

In FIG. 23, an image SC2 is an example of sales promotion information displayed on the touch panel 17 when the purchaser touches the sales promotion icon IC1. As shown in the figure, the sales promotion information corresponding to the sales promotion icon IC1 has the content of introducing recipes using bargain products sold at the sales floor. Here, when the purchaser touches the "advance" button B2, the image SC2 on the touch panel 17 is switched to the image SC3. In other words, an image SC3 is displayed showing that other products used in the recipe introduced in the image SC2 are sold at a discounted price and the sales floor where the products are sold.

In FIG. 24, an image SC4 is an example of sales promotion information displayed on the touch panel 17 when the purchaser touches the sales promotion icon IC2. As shown in the figure, the sales promotion information corresponding to the sales promotion icon IC2 has the content of introducing point-up information when a bargain product sold at the sales floor is purchased. Here, when the purchaser touches the "advance" button B4, the image SC4 on the touch panel 17 is switched to the image SC5. In other words, an image SC5 is displayed that introduces the product for which points are increased and the sales floor where the product is sold.

The purchaser who has confirmed the content of the sales promotion information from the image SC3 in FIG. 23 or the image SC5 in FIG. 24 touches the "Confirm" button B3 or B5.

As ACT 165, the processor 11 waits for the confirmation button B3 or the confirmation button B5 to be touch-operated. When the confirmation button B3 or the confirmation button B5 is touch-operated, the processor 11 determines YES in ACT165 and proceeds to ACT166. The processor 11 stops timing by the timer counter as ACT166. Processor 11 also clears promotional information as ACT 167 . After that, the processor 11 controls the wireless unit 15 to output the viewing command to the store server 40 as ACT168. By this control, the wireless unit 15 wirelessly transmits the browsing command. The browse command is received by the access point 20 and sent to the store server 40 via the network 2 . The viewing command includes a member ID, a sales promotion ID, and data indicating the time counted by the timer counter, that is, the time the purchaser browsed the sales promotion information. Processor 11, having controlled output of the browse command, returns to ACT 107 of FIG.

Returning to the description of FIG.
The processor 41 of the store server 40 that has controlled the output of the sales promotion information command waits for the viewing command as ACT237. Upon receiving the browse command via the communication interface 44 , the processor 41 determines YES in ACT 237 and proceeds to ACT 238 . The processor 41 detects the sales promotion response data described together with the member ID of the viewing command from the data of the member record 73R described in the second work area as ACT238. Then, the processor 41 adds the browsing time of the browsing command to the browsing time of the type code associated with the sales promotion ID of the browsing command among the sales promotion reaction data. With this, the processor 41 ends the reception processing of the sales promotion request command.

Returning to the description of FIG.

When the processor 11 detects that the product code has been input, it determines YES in ACT 143 and proceeds to ACT 171 in FIG. The processor 11 controls the wireless unit 15 to output the registration command to the shop server 40 as Act171. By this control, the wireless unit 15 wirelessly transmits the registration command. The registration command is received by access point 20 and sent to store server 40 via network 2 . The registration command includes the member ID stored in the main memory 12 and the product code of the registered product.

When the received command is the registration command, the processor 41 of the arcade server 40 starts command receiving processing of the procedure shown in the flow chart of FIG.

The processor 41 acquires the member ID from the registration command as Act241. The processor 41 also refers to the product database 71 using the product code included in the registration command as Act 242 to create product sales data. The product sales data includes product codes, product names, prices, points, discount amounts, monetary amounts, points, and the like. Product names, prices, and points are obtained from the product database 71 . The score is "1", the amount is the product of the price and the score, and the discount amount is "0". The processor 41 writes this product sales data in the shopping memory 432 of the member ID acquired in the processing of ACT241 as Act243.

The processor 41 determines in ACT 244 whether or not the product identified by the product code of the product sales data is a promotional product. Hereinafter, in the description of FIG. 20, the product identified by the product code of the product sales data will be referred to as the product. Processor 41 refers to sales promotion memory 433 in which the member ID of the registration command is described. Then, if the product code of the product sales data is registered as a promotional product code, the processor 41 detects that the product is a promotional product.

If the item is not a promotional item, processor 41 determines NO in ACT 244 and proceeds to ACT 245 . The processor 41 determines in ACT 245 whether or not the product is a privilege product. Processor 41 refers to sales promotion memory 433 in which the member ID of the registration command is described. Then, when the product code of the product sales data is registered as a privilege product code, the processor 41 detects that the product is a privilege product.

If the product is not a privilege product, the processor 41 determines NO in ACT245 and proceeds to ACT251. The processing of ACT 251 will be described later.

If the item is a promotional item, processor 41 determines YES in ACT 244 and proceeds to ACT 246 . The processor 41 refers to the sales promotion memory 433 in which the member ID of the registration command is described as ACT 246, and checks the status of the record in which the product code of the product is described as the promotional product code. If the status is "1", that is, if the purchaser has viewed the promotional information identified by the promotional ID of the record, the processor 41 determines YES in ACT246 and proceeds to ACT247. The processor 41 updates the status to "2" as ACT247. “Status=“2”” indicates that the purchaser has purchased the promotional product. Processor 41 then proceeds to ACT 251 .

If the status is other than "1", the processor 41 determines NO in ACT246, skips the processing of ACT247, and proceeds to ACT251. Even if the purchased product is a promotional product, there may be a case where the purchaser has not browsed the promotional information of the promotional product. In such a case, the status is not "1", so the processing of ACT247 is skipped.

If the product is a privilege product, the processor 41 determines YES in ACT245 and proceeds to ACT248. The processor 41 refers to the sales promotion memory 433 in which the member ID of the registration command is described as ACT 248, and checks the status of the record in which the product code of the product is described as the privilege product code. If the status is "2", that is, if the promotional product introduced in the promotional information identified by the promotional ID of the record has been purchased, the processor 41 determines YES in ACT248 and proceeds to ACT249. .

Processor 41 grants a privilege as ACT 249 . For example, if the sales promotion information is the content introduced in the image SC3 in FIG. 23, the processor 41 writes 20% off the amount included in the product sales data of the privilege product as the discount amount of the product sales data. For example, if the sales promotion information is the content introduced in the image SC5 in FIG. 24, the processor 41 doubles the points included in the product sales data of the privilege product.

After completing the processing of ACT249, the processor 41 detects the sales promotion response data described together with the member ID of the registration command from the data of the member record 73R described in the second work area as ACT250. Then, the processor 41 adds "1" to the number of benefits of the type code associated with the sales promotion ID of the privilege product code in the sales promotion reaction data. Processor 41 then proceeds to ACT 251 .

If the status is other than "2", the processor 41 determines NO in ACT248, skips ACT249 and ACT250, and proceeds to ACT251. Even if the purchased product is a reward product, the purchaser may not have purchased the promotional product associated with the reward product. In such a case, the status is not "2", so the processing of ACT249 and ACT250 is skipped.

Processor 41 controls communication interface 44 to output a registered command to information terminal 10 as ACT 251 . This control causes the communication interface 44 to transmit a registered command. The registered command is wirelessly transmitted from the access point 20 via the network 2 and received by the information terminal 10 that transmitted the registration command. Registered commands include the latest merchandise sales data. When the processor 41 finishes sending the registered command, it ends this command reception process.

Returning to the description of FIG.
The processor 11 of the information terminal 10 that has controlled the output of the registration command waits for the registered command in Act172. Upon receiving the registered command from the store server 40, the processor 11 determines YES in Act172 and proceeds to Act173. The processor 11 displays the product registration information on the touch panel 17 as Act173. Specifically, the processor 11 causes the touch panel 17 to display the product name, price, discount amount, and points of the product sales data included in the registered command in the area P2 of the image SC1 displayed on the touch panel 17. 17. After that, the processor 11 returns to Act 107 of FIG.

The data items displayed in the area P2 are not limited to the product name, price, discount amount, and points. Other items such as tax amount may be added, or any item may be omitted. Also, the product registration information may be output by voice instead of being displayed.

Returning to the description of FIG.

When processor 11 detects that an accounting instruction has been input, it determines YES in ACT 144 and proceeds to ACT 145 . The processor 11 stops the imaging operation by the imaging device 110 as ACT145. The processor 11 also controls the wireless unit 15 so as to output the checkout command to the store server 40 as Act 146 . By this control, the wireless unit 15 wirelessly transmits the accounting command. The checkout command is received by access point 20 and sent to store server 40 via network 2 . The accounting command includes the member ID stored in the main memory 12 .

If the received command is a checkout command, the processor 41 of the shop server 40 starts command receiving processing of the procedure shown in the flow chart of FIG.

The processor 41 detects the member ID from the accounting command as Act261. Then, the processor 41 extracts the shopping memory 432 in which the detected member ID is described as Act 262 as a processing target. Also, the processor 41 generates accounting bar code data as Act 263 . The checkout bar code is for identifying the purchaser who uses the checkout machine 30 to checkout. Processor 41 then associates the transaction bar code as ACT 264 with shopping memory 432 extracted in ACT 262 processing. Information about this association is stored in the main memory 42 .

The processor 41 controls the communication interface 44 to output an accounting notification command to the information terminal 10 as ACT265. This control causes the communication interface 44 to transmit an accounting notification command. The accounting notification command is wirelessly transmitted from the access point 20 via the network 2 and received by the information terminal 10 that has sent the accounting command.

The processor 41 performs update processing of sales promotion response data as ACT 266 . That is, the processor 41 acquires the data of the member record 73R including the member ID of the accounting command from the second work area. The processor 41 then controls the communication interface 44 to output the data of the member record 73R to the member server 50. FIG. By this control, the communication interface 44 transmits the data of the member record 73R. The data of the member record 73R is received by the member server 50 via the network 2. FIG. In the member server 50 , the member record 73 R of the corresponding member ID stored in the member database 73 is updated with the data received from the store server 40 .

Therefore, when the purchaser touches the sales promotion icon IC1 corresponding to the recipe and views the sales promotion information associated with the sales promotion icon IC1, the number of views of the type code indicating the sales promotion information corresponding to the recipe is incremented. Also, the browsing time of the sales promotion information is added. Furthermore, when a special product is purchased together with the promotional product specified by the sales promotion information, a special discount is given and the number of special offers is added.

When the purchaser touches the point-compatible sales promotion icon IC2 and browses the sales promotion information associated with the sales promotion icon IC2, the number of times the type code indicating the point-compatible sales promotion information is read is added. Also, the browsing time of the sales promotion information is added. Furthermore, when a privilege product is purchased together with the promotion product specified by the sales promotion information, the privilege of extra points is given and the number of privileges is added.
After updating the sales promotion reaction data, the processor 41 ends the accounting command reception process.

Returning to the description of FIG.
The processor 11 of the information terminal 10 that has controlled the output of the accounting command waits for the accounting notification command as ACT147. Then, when the accounting notification command is received via the wireless unit 15, the processor 11 determines YES in ACT147 and proceeds to ACT148. The processor 11 causes the touch panel 17 to display an accounting guidance screen as ACT 148 . The accounting bar code included in the accounting notification command is displayed on the accounting guidance screen.

The purchaser who confirms the billing guidance screen causes the scanner provided in the billing machine 30 to read the billing bar code. Then, the checkout machine 30 makes an inquiry to the store server 40 . This inquiry causes the shopping memory 432 data associated with the accounting barcode to be sent to the accounting machine 30 . Thus, settlement at the accounting machine 30 becomes possible. For example, cash settlement, credit settlement, electronic money settlement, point settlement, etc. are processed in the accounting machine 30 . Since these settlement processes are well-known processes, descriptions thereof are omitted here.

Processor 11 determines whether or not ACT 149 has been accounted for. For example, when receiving a command from the store server 40 to notify that the transaction bar code data has been read by the scanner of the accounting machine 30, the processor 11 detects that the transaction has been completed. Upon detecting that the payment has been completed, processor 11 determines YES in ACT 149 and proceeds to ACT 150 . The processor 11 logs out as ACT 150 . With this, the processor 11 ends the processing after accepting the login in the ACT 102 .

Here, the computer mainly composed of the processor 41 of the store server 40 cooperates with the member server 50 and the provision server 60 to perform the processing of ACT211 to ACT220 in FIG. , an image output means for outputting an image indicating that there is sales promotion information to be provided to the purchaser, that is, the sales promotion icons IC1 and IC2 to the information terminal 10 of the cart C used by the purchaser.

Further, the same computer executes the processing of ACT213, ACT232 and ACT236 in FIG. Information output means for outputting sales promotion information to the information terminal 10 of the cart C to be used is configured.

19 and ACT250 of FIG. 20, the same computer executes the processing of ACT235 and ACT238 of FIG. 19 and the processing of ACT250 of FIG. Acquisition means for acquiring information, that is, the number of times of viewing, the time of viewing, and the number of times of privilege is configured.

Further, the same computer cooperates with the member server 50 and executes the processing of ACT 266 in FIG. 21, thereby constituting totalizing means for totalizing the information necessary for the reaction analysis for each purchaser.

Further, the same computer constitutes registration means for registering products purchased by the purchaser by executing the processing of ACT241 to ACT243 of FIG. Furthermore, the same computer executes the processing of ACT244 to ACT250 in FIG. 20, and gives benefits to the purchaser when the merchandise registered by the registration means is related to the sales promotion information output by the information output means. Configure the means for imparting.

According to the store system 1 including the store server 40 having such a configuration, it is possible to acquire the reaction of the purchaser to the sales promotion icon IC1 or the sales promotion icon IC2. Specifically, for each purchaser, the number of times the recipe-compatible sales promotion icon IC1 is touched and the recipe-compatible sales promotion content is viewed, and the point-compatible sales promotion icon IC2 is touched and the point-compatible sales promotion content is viewed. and can be aggregated. In addition, the browsing time can also be totaled for each type of sales promotion content. In addition, the number of times the promotional product introduced by the promotional content has been purchased along with the special product can also be tallied. Therefore, it is possible to know for each purchaser how the purchaser, who is the recipient of the information on the sales promotion, reacts to the provision of the information. Therefore, it is possible to easily implement such an operation as promoting sales by positively providing sales promotion information that is of interest to purchasers.

Here, a selection algorithm for selecting sales promotion contents to be displayed from sales promotion contents collected from the providing server 60 will be described. As described above, according to the present embodiment, for each purchaser, the number of times the sales promotion content corresponding to the recipe has been viewed by touching the sales promotion icon IC1 corresponding to the recipe and the sales promotion content corresponding to the point IC2 have been touched and the number of times the sales promotion content corresponding to the point is touched. The number of times the promotional content was viewed can be tallied. Therefore, in ACT 218 of FIG. 18, the processor 41 obtains the ratio of the number of times the recipe-based sales promotion content has been viewed and the number of times the point-based sales promotion content has been viewed. Processor 41 then selects promotional content to be displayed according to this ratio. For example, if the ratio of the number of views of recipe-compatible sales promotion content to the number of times of point-based sales promotion content is 1:2, the ratio of recipe-compatible sales promotion content to point -based sales promotion content is 1. : Select the sales promotion content to be displayed so that 2 is obtained.

Note that the selection algorithm is not limited to this. For example, the sales promotion content to be displayed may be selected according to the ratio of the time spent viewing recipe-based sales promotion content and the time spent viewing point-based sales promotion content. Alternatively, sales promotion contents to be displayed may be selected according to the ratio of the number of benefits.

Here, the computer mainly composed of the processor 41 of the store server 40 cooperates with the member server 50 to perform the processing of ACT 216 to ACT 218 in FIG. A selection means is configured for selecting an image for each purchaser based on the result of the purchase, which indicates that there is information to be provided to the purchaser.

By having such selection means, according to the present embodiment, there is an effect that it is possible to accurately provide sales promotion information that matches the preferences of the purchaser.

Although the embodiment of the information providing apparatus capable of acquiring the response of the recipient to the provided information has been described above, the embodiment is not limited to this.

For example, in the above-described embodiment, by outputting a sales promotion icon to the information terminal 10 of the cart C used by the purchaser, the purchaser is notified of the presence of sales promotion content introducing products for sales promotion. Regarding this point, for example, the smartphone, tablet terminal, wearable terminal, or the like owned by the purchaser may be notified of the presence of the sales promotion content.

In the above embodiment, the number of views of sales promotion information, the viewing time of sales promotion information, and the number of purchases of privileged products are exemplified as information necessary for reaction analysis. Information required for reaction analysis is not limited to this. For example, the travel time to the sales floor where the privilege product is located may be measured and the accumulated time may be added up.

In the above-described embodiment, the information to be provided to the recipient is described as sales promotion information to be provided to the purchaser. The information provided to the recipient is not limited to sales promotion information. Also, the recipient is not limited to the purchaser. For example, the concept of the present embodiment can also be applied when providing information for instructing work contents to workers in a factory. That is, by analyzing the worker's reaction to the provision of work instruction information, it becomes possible to devise a more accurate information provision mechanism.

Additionally, while several embodiments of the invention have been described, these embodiments have been presented by way of example and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other forms, and various omissions, replacements, and modifications can be made without departing from the scope of the invention. These embodiments and modifications thereof are included in the scope of the invention, and are included in the scope of the invention described in the claims and equivalents thereof.
The invention described in the original claims of the present application is added below.
[1] Image output means for outputting an image to a terminal used by the recipient to inform that there is information to be provided to the recipient as the recipient moves, and confirming the image. information output means for outputting the information to a terminal used by the recipient when an input to the effect that the information is received from the recipient is detected; and the recipient for the image output to the terminal and a tallying means for tallying the information necessary for the reaction analysis acquired by the acquiring means for each recipient.
[2] The aggregating means includes, as the information necessary for the reaction analysis, the number of times the image is confirmed and input to receive the information, the time the information output to the terminal is browsed, the terminal The information providing apparatus according to supplementary note [1], wherein at least one of the number of times of movement to a location related to the information output to the above is totaled for each recipient.
[3] The image can identify the type of information to be provided, and the counting means classifies the information for each type, and collects the information necessary for the reaction analysis obtained by the obtaining means for each recipient. The information providing device according to appendix [1] or [2], which aggregates.
[4] further comprising selection means for selecting an image for each recipient, from the result classified by type and totalized by the totalization means, to indicate that there is information to be provided to the recipient. and the image output means outputs the image selected by the selection means.
[5] Registering means for registering products to be purchased by a recipient, and providing benefits to the recipient when the products registered by the registration means are related to the information output by the information output means. The information providing device according to supplementary note [1], further comprising provision means.
[6] Image output means for causing a computer to output an image to a terminal used by the recipient, in accordance with the movement of the recipient, to indicate that there is information to be provided to the recipient, the image; information output means for outputting the information to a terminal used by the recipient when detecting an input to the effect that the information is to be provided from the recipient who has confirmed the information; A control program for functioning as acquisition means for acquiring information necessary for reaction analysis of a person, and aggregating means for aggregating the information required for reaction analysis acquired by the acquisition means for each recipient.

DESCRIPTION OF SYMBOLS 1... Store system, 2... Network, 10... Information terminal, 11... Processor, 12... Main memory, 13... Auxiliary storage device, 14... Clock, 15... Wireless unit, 16... Sensor group, 17... Touch panel, 18... Scanner , 19... Reader, 20... Access point, 30... Accounting machine, 40... Store server, 41... Processor, 42... Main memory, 43... Auxiliary storage device, 44... Communication interface, 50... Member server, 60... Providing server, 71 -- Product database, 72 -- Sales floor database, 73 -- Member database, 74 -- Sales promotion database, 110 -- Imaging device, 431 -- Cart memory, 432 -- Shopping memory, 433 -- Sales promotion memory.

Claims (6)

An information providing device for providing information related to a promotional product to a purchaser via a terminal used by the purchaser at a store,
a storage means for storing, in association with the sales promotion product, a privilege target product for which a privilege can be obtained by purchasing the promotion target product together with the promotion target product;
image output means for outputting to the terminal an image informing that there is information on the sales promotion product to be provided to the purchaser in accordance with the movement of the purchaser ;
information output means for outputting information on the sales promotion product to the terminal upon detection of an input to the effect that information on the sales promotion product is to be received from a purchaser who has confirmed the image;
Acquisition means for acquiring information necessary for analysis of the purchaser 's reaction to the image output to the terminal;
aggregating means for aggregating the information necessary for the reaction analysis acquired by the acquiring means for each purchaser ;
a registration means for registering a product to be purchased by the purchaser;
The product registered by the registration means is a privilege target product for which a privilege can be obtained by purchasing the product together with the promotion target product related to the information output by the information output means, and the sales promotion target product is registered by the registration means. granting means for granting benefits to the purchaser when
An information providing device comprising The counting means includes, as information necessary for the reaction analysis, the number of times the image is confirmed and input to receive the information, the time the information output to the terminal is browsed, and the information output to the terminal. 2. The information providing apparatus according to claim 1, wherein at least one of the number of times the purchaser has moved to a location related to said information is tabulated for each purchaser . The image can identify the type of information related to the promotional product to be provided to the purchaser ,
3. The information providing apparatus according to claim 1, wherein said totaling means classifies the information according to said type and totals the information necessary for said reaction analysis acquired by said acquiring means for each purchaser . selection means for selecting an image for informing each purchaser that there is information related to the sales promotion target product to be provided to the purchaser from the result classified by the type and totalized by the totalization means;
further comprising
4. The information providing apparatus according to claim 3, wherein said image output means outputs the image selected by said selection means. 2. The information providing apparatus according to claim 1, wherein the information relating to the sales promotion product output by said information output means includes information relating to a privilege target product for which a privilege can be obtained by purchasing together with the sales promotion product. The computer of the information providing device that provides the purchaser with information related to the promotional product via the terminal used by the purchaser at the store ,
A storage means for storing, in association with the sales promotion product, a privilege target product for which a privilege can be obtained by purchasing the promotion target product together with the promotion target product;
image output means for outputting to the terminal an image informing that there is information on the sales promotion product to be provided to the purchaser as the purchaser moves;
information output means for outputting information on the sales promotion product to the terminal upon detection of an input to the effect that information on the sales promotion product is to be received from a purchaser who has confirmed the image;
Acquisition means for acquiring information necessary for analysis of the purchaser 's reaction to the image output to the terminal ;
Aggregation means for aggregating the information necessary for the reaction analysis acquired by the acquisition means for each purchaser ;
registration means for registering products purchased by the purchaser; and
The product registered by the registration means is a privilege target product for which a privilege can be obtained by purchasing the product together with the promotion target product related to the information output by the information output means, and the sales promotion target product is registered by the registration means. Giving means for giving benefits to the purchaser when
A control program for functioning as