JP2023133514A - Information terminal and control program - Google Patents

Abstract

To obtain a response to provided information from a person who is provided with the information.SOLUTION: An information providing apparatus outputs, as an information receiver moves, an image indicating that there is information to be provided to the information receiver, to a terminal used by the information receiver. When detecting an input for receiving the information from the information receiver who has confirmed the image, the information providing apparatus outputs the information to the terminal used by the information receiver. The information providing apparatus acquires information necessary for analyzing a response of the information receiver regarding the image output to the terminal. The information providing apparatus aggregates the acquired information necessary for response analysis, for each information receiver.SELECTED DRAWING: Figure 4

Description

Embodiments of the present invention relate to an information providing device and a control program for causing a computer to function as the information providing device.

2. Description of the Related Art It has been a conventional practice to promote sales by providing information that encourages purchases to shoppers moving through a store. However, it is difficult to know how shoppers, who are the recipients of the information, react to the provided information.

Japanese Patent Application Publication No. 2015-001879 JP2007-128420A

The problem to be solved by the embodiments of the present invention is to provide an information providing device that can obtain the recipient's reaction to the provided information.

In one embodiment, the information providing device includes an image output means, an information output means, an acquisition means, and a totaling means. The image output means outputs an image that informs the recipient that there is information to be provided to a terminal used by the recipient in accordance with the movement of the recipient. When the information output means detects an input indicating that information is to be provided from the recipient who has confirmed the image, the information output means outputs the information to a terminal used by the recipient. The acquisition means acquires information necessary for analyzing the recipient's reaction to the image output to the terminal. The aggregation means aggregates the information necessary for reaction analysis acquired by the acquisition means for each recipient.

1 is an overall configuration diagram of a store system constructed in a store to which an information providing device according to an embodiment is applied. A schematic diagram showing the main data structure of product records stored in a product database. A schematic diagram showing the main data structure of a sales floor record stored in a sales floor database. A schematic diagram showing the main data structure of member records stored in a member database. A schematic diagram showing the main data structure of a sales promotion record stored in a sales promotion database. FIG. 2 is a block diagram showing a main circuit configuration of an information terminal. FIG. 2 is a block diagram showing the main circuit configuration of a store server. The schematic diagram which shows the main area structure of the cart memory with which a store server is provided. The schematic diagram which shows the main area structure of the shopping memory with which a store server is provided. The schematic diagram which shows the main area structure of the sales promotion memory with which a store server is provided. 2 is a flowchart showing the main information processing procedures executed by the processor of the information terminal according to the terminal program. 2 is a flowchart showing the main information processing procedures executed by the processor of the information terminal according to the terminal program. 2 is a flowchart showing the main information processing procedures executed by the processor of the information terminal according to the terminal program. 2 is a flowchart showing the main information processing procedures executed by the processor of the information terminal according to the terminal program. 2 is a flowchart showing the main information processing procedures executed by the processor of the information terminal according to the terminal program. 2 is a flowchart showing the main information processing procedures executed by the processor of the information terminal according to the terminal program. The flowchart which shows the procedure of the information processing performed by the processor of a store server in response to receiving a login command. The flowchart which shows the procedure of the information processing performed by the processor of a store server in response to receiving a position command. The flowchart which shows the procedure of the information processing performed by the processor of a store server in response to receiving a sales promotion request command. The flowchart which shows the procedure of the information processing performed by the processor of a store server in response to receiving a registration command. The flowchart which shows the procedure of the information processing which the processor of a store server performs in response to receiving a checkout command. The figure which shows an example of the image displayed on a touch panel. The schematic diagram which shows an example of the sales promotion icon and sales promotion information linked|related with the sales promotion content corresponding to a recipe. The schematic diagram which shows an example of the sales promotion icon and sales promotion information linked|related with the sales promotion content corresponding to points.

Hereinafter, an embodiment of an information providing apparatus capable of acquiring a recipient's reaction to provided information will be described with reference to the drawings.
In this embodiment, information related to sales promotion is provided to a purchaser who uses a shopping cart to shop at a store where a point service system has been introduced, through an information terminal provided in the shopping cart. . In other words, the purchaser is the recipient. The point service system is a system in which points are given to buyers who are point members as compensation for purchasing products at a store, and the buyers can receive benefits according to their accumulated points. Note that in the following description, the shopping cart will be referred to as a cart.

FIG. 1 is an overall configuration diagram of a store system 1 constructed in a store to which the information providing device of this embodiment is applied. The store system 1 includes an information terminal 10, an access point 20, a checkout machine 30, a store server 40, a member server 50, and a provision server 60. The store system 1 also includes a network 2. The network 2 communicably connects the access point 20, the accounting machine 30, the store server 40, the member server 50, and the provision server 60. The network 2 is, for example, a LAN (Local Area Network).

The information terminal 10 is a device that allows a purchaser to input data related to the registration of a purchased product by himself/herself. The information terminal 10 is provided in the cart C. The cart C is an example of a moving object that transports purchased goods of a purchaser who is a user of the cart C.

The information terminal 10 includes a wireless unit. The information terminal 10 performs wireless communication with the access point 20. The access point 20 relays communication between each device connected to the network 2, such as the accounting machine 30, the store server 40, the member server 50, and the provision server 60, and the information terminal 10. Although only one access point 20 is shown in FIG. 1, there may be two or more access points 20 depending on the size of the store.

The accounting machine 30 is a device that allows a store clerk or a purchaser to account for purchased products. The accounting machine 30 is a well-known self-operated POS terminal. The accounting machine 30 may be a well-known face-to-face POS terminal. The number of accounting machines 30 is not particularly limited.

The store server 40 is a computer device specialized for supporting store operations. The store server 40 includes a product database 71 and a sales floor database 72. The product database 71 and the sales floor database 72 may be located in a storage device built into the store server 40 or in a storage device externally attached to the store server 40. The product database 71 stores product records 71R generated for each product sold at the store. The store database 72 stores store records 72R generated for each store such as fruits and vegetables, meat, fresh fish, dairy products, processed products, beverages, dried goods, confectionery, daily necessities, and the like. Note that the classification of the sales floor is not limited to the above-mentioned classification.

FIG. 2 is a schematic diagram showing the main data structure of the product record 71R. As shown in the figure, the product record 71R includes data items such as a product code, product name, price, points, sales floor code, and shelf number.

The product code is a unique code set for each product to identify each product individually. The product name is the name of the product identified by the corresponding product code. The price is the sales amount per item of the product, so-called unit price. Points are service points given to the purchaser who purchased the product. The store code is a unique code assigned to the store where the product identified by the corresponding product code is sold, and the shelf number is the number assigned to the product shelf where the product is displayed. That is, the location where each product is sold can be specified by the sales area code and shelf number for that product.

FIG. 3 is a schematic diagram showing the main data structure of the sales floor record 72R. As shown in the figure, the sales floor record 72R includes information on a sales floor code and a position coordinate group.

The sales floor code is a unique code set for each sales floor to identify each sales floor individually. The position coordinate group is coordinate data representing a planar area of a sales floor identified by a corresponding sales floor code. In this embodiment, an arbitrary location on the sales floor is set as a reference position, and the reference position is set as the origin O(0,0) of the XY coordinates. Then, the planar area of each sales floor is represented by XY coordinates relative to the origin O. The position coordinate group is a collection of XY coordinates representing the planar area of the sales floor identified by the corresponding sales floor code.

Returning to the explanation of FIG.
The member server 50 is a computer device specialized for supporting operations related to point members. The member server 50 includes a member database 73. The member database 73 may be located in a storage device built into the member server 50 or may be located in a storage device externally attached to the member server 50. The member database 73 stores member records 73R generated for each point member.

FIG. 4 is a schematic diagram showing the main data structure of the member record 73R. As illustrated, the member record 73R includes data items such as member ID, personal information, and promotional reaction data.

The member ID is a unique code assigned to each member in order to individually identify the point member. A point member has a recording medium in which his or her member ID is written. The recording medium is, for example, a card medium such as an ID card or a magnetic card. The recording medium may be, for example, a portable information terminal such as a smartphone, a mobile phone, a wearable terminal, or a tablet terminal. The personal information includes the name, gender, age, etc. of the point member identified by the corresponding member ID. The sales promotion reaction data describes the values of the number of views, the time of viewing, and the number of benefits for each type code. The type code, number of views, viewing time, and number of benefits will be clarified in the explanation below. Note that sales promotion is an abbreviation for sales promotion.

Returning to the explanation of FIG.
The provision server 60 is a computer device specialized for supporting the provision of promotional content. The provision server 60 includes a sales promotion database 74 . The sales promotion database 74 may be located in a storage device built into the providing server 60 or may be located in a storage device externally attached to the providing server 60. Promotional content is information for encouraging buyers to purchase a specific product. For example, there is recipe-based promotional content that encourages the purchase of a product by introducing a recipe using a specific product. For example, there is point-based promotional content that encourages the purchase of a product by giving extra service points when a specific product is purchased in combination with other products. The promotion database 74 stores promotion records 74R generated for each promotion content.

FIG. 5 is a schematic diagram showing the main data structure of the sales promotion record 74R. As shown in the figure, the promotion record 74R includes data items such as a promotion ID, a store code, a type code, a promotion icon, a promotion product code, a bonus product code, and promotion information.

The promotion ID is a unique code assigned to each content in order to individually identify the promotion content. The sales floor code is a code that identifies the sales floor that provides the promotional content identified by the corresponding sales promotion ID. The provision server 60 provides promotional content to the purchaser at the sales floor specified by the sales floor code.

The type code is a code that identifies the type of promotional content identified by the corresponding promotional ID. Types of promotional content include the aforementioned recipe-based promotional content, point-based promotional content, and the like. The types of promotional content are not limited to these. The type of content that promotes sales may be set from other viewpoints.

The promotional icon is graphic data for informing the purchaser that the promotional content identified by the corresponding promotional ID can be provided. The sales promotion icon is displayed on the display device of the information terminal 10 provided in the cart C. The promotional icons are designed to help buyers identify the type of promotional content.

An example of a sales promotion icon will be explained using FIGS. 23 and 24. In FIG. 23, a promotional icon IC1 is an icon for informing the purchaser that he or she can receive promotional content corresponding to the recipe. The purchaser can know from the sales promotion icon IC1 that he or she can receive promotion content corresponding to the recipe. In FIG. 24, a sales promotion icon IC2 is an icon for informing the purchaser that he or she can receive point-based sales promotion content. The purchaser can know from the sales promotion icon IC2 that he or she can receive point-based promotion content.

The promotional product code is the product code of the promotional product introduced by the promotional content. The benefit product code is a product code of a benefit product that can be purchased together with the promotion product to obtain a benefit. The promotional information is data that is a combination of characters, figures, images, etc. representing the promotional content. The promotional information may also be data that is a combination of audio, video, and the like.

In this embodiment, when there is a promotional product such as a special sale item among the products being sold at the sales floor where a purchaser is present, a sales promotion icon is output to the information terminal 10 of the cart C used by the purchaser. , the purchaser is informed that there is promotional content that introduces the promotional product. Further, by setting a product eligible for a benefit in association with a product eligible for promotion, and providing a benefit when a purchaser who views the promotional content purchases the product eligible for the benefit, further sales promotion is encouraged. An information providing device with such a promotional effect is realized through cooperation between the store server 40, the member server 50, and the providing server 60. Note that by providing one of the servers with the functions of another server, it is also possible to realize an information providing apparatus using one or two servers. Alternatively, by distributing the functions of one of the servers to two or more servers, it is also possible to realize an information providing apparatus using four or more servers.

FIG. 6 is a block diagram showing the main circuit configuration of the information terminal 10. As shown in FIG. The information terminal 10 includes a processor 11, a main memory 12, an auxiliary storage device 13, a clock 14, a wireless unit 15, a sensor group 16, a touch panel 17, a scanner 18, a reader 19, an imaging device 110, and a system transmission path 111. The system transmission line 111 includes an address bus, a data bus, a control signal line, and the like. The information terminal 10 connects a processor 11 , a main memory 12 , an auxiliary storage device 13 , a clock 14 , a wireless unit 15 , a sensor group 16 , a touch panel 17 , a scanner 18 , a reader 19 , and an imaging device 110 to a system transmission path 111 . In the information terminal 10, a computer is configured by a processor 11, a main memory 12, an auxiliary storage device 13, and a system transmission path 111 connecting these.

The processor 11 corresponds to the central part of the computer. The processor 11 controls each part to realize various functions of the information terminal 10 according to an operating system or an application program. The processor 11 is, for example, a CPU (Central Processing Unit).

The main memory 12 corresponds to the main memory portion of the computer. Main memory 12 includes a nonvolatile memory area and a volatile memory area. Main memory 12 stores an operating system or application programs in a non-volatile memory area. The main memory 12 may store data necessary for the processor 11 to execute processing for controlling each unit in a non-volatile or volatile memory area. The main memory 12 uses a volatile memory area as a work area in which data is appropriately rewritten by the processor 11. The nonvolatile memory area is, for example, a ROM (Read Only Memory). The volatile memory area is, for example, RAM (Random Access Memory).

The auxiliary storage device 13 corresponds to the auxiliary storage portion of the computer. For example, the auxiliary storage device 13 may be an EEPROM (Electric Erasable Programmable Read-Only Memory), an HDD (Hard Disc Drive), or an SSD (Solid State Drive). The auxiliary storage device 13 stores data used by the processor 11 in performing various processes, data created by processing by the processor 11, and the like. The auxiliary storage device 13 may also store the above application program. The auxiliary storage device 13 stores the identification number of the cart C equipped with the information terminal 10, that is, the cart number.

The clock 14 functions as a time information source for the information terminal 10. The processor 11 measures time based on the time measured by the clock 14. The wireless unit 15 performs wireless data communication with the access point 20 according to a wireless communication protocol.

The sensor group 16 is for measuring the position, moving direction, etc. of the information terminal 10. The sensor group 16 includes, for example, an acceleration sensor, a gyro sensor (angular velocity sensor), a geomagnetic sensor (electronic compass), and the like. Sensor group 16 may include other sensors. The processor 11 uses autonomous navigation technology called PDR (Pedestrian Dead Reckoning) or VDR (Vehicle Dead Reckoning) based on the detected values of the sensor group 16 to determine the moving direction (azimuth angle) of the information terminal 10. ) and the amount of movement (distance) to determine the position of the information terminal 10. The positioning value is expressed by XY coordinates with the origin O being the reference position set on the sales floor.

The touch panel 17 is a device that serves as both an input device and a display device for the information terminal 10. The touch panel 17 detects a touch position on the displayed image and outputs the touch position information to the processor 11.

The scanner 18 reads code symbols such as barcodes and two-dimensional data codes attached to products. A code symbol representing the product code is attached to each product. The scanner 18 outputs the read code symbol data to the processor 11. The scanner 18 may be of a type that reads code symbols by scanning with laser light, or may be of a type that reads code symbols from an image captured by an imaging device.

The reader 19 reads data recorded on the recording medium and outputs the read data to the processor 11. The reader 19 is a magnetic card reader when the recording medium is a magnetic card, and is an IC card reader when the recording medium is a contact type IC card. In the case of a recording medium using RFID (Radio Frequency Identification), such as a non-contact IC card or a smartphone, an RFID reader is used as the reader 19.

The imaging device 110 is a device for capturing images of the cart C in the forward direction at a constant pitch. Usually, a purchaser who shops in a store using a cart C grasps the handle of the cart C and moves around the store while pushing it forward. The traveling direction of the cart C at this time is defined as the forward direction. The imaging device 110 is attached to a part of the cart C, and takes images of the inside of the store in the forward direction at a pitch of, for example, 1 second. The imaging device 110 is, for example, a CCD (Charge Coupled Device) camera.

In the information terminal 10 including the circuit components as described above, the processor 11, main memory 12, auxiliary storage device 13, clock 14, wireless unit 15, sensor group 16, and touch panel 17 are configured by a tablet terminal. An information terminal 10 is configured by electrically connecting a scanner 18, a reader 19, and an imaging device 110 to this tablet terminal. Note that all or part of the scanner 18, reader 19, or imaging device 110 may be incorporated into the tablet terminal.

FIG. 7 is a block diagram showing the main circuit configuration of the store server 40. As shown in FIG. The store server 40 includes a processor 41, a main memory 42, an auxiliary storage device 43, a communication interface 44, and a system transmission line 45. The system transmission line 45 includes an address bus, a data bus, a control signal line, and the like. The store server 40 connects a processor 41 , a main memory 42 , an auxiliary storage device 43 , and a communication interface 44 to a system transmission path 45 . In the store server 40, a computer is configured by a processor 41, a main memory 42, an auxiliary storage device 43, and a system transmission path 45 connecting these.

The processor 41 corresponds to the central part of the computer. The processor 41 controls each part to implement various functions of the store server 40 according to an operating system or an application program. The processor 41 is, for example, a CPU.

The main memory 42 corresponds to the main memory portion of the computer. Main memory 42 includes a nonvolatile memory area and a volatile memory area. Main memory 42 is a nonvolatile memory area that stores an operating system or application programs. The main memory 42 may store data necessary for the processor 41 to execute processing for controlling each unit in a non-volatile or volatile memory area. The main memory 42 uses a volatile memory area as a work area in which data is appropriately rewritten by the processor 41. The nonvolatile memory area is, for example, a ROM. The volatile memory area is, for example, RAM.

The auxiliary storage device 43 corresponds to the auxiliary storage portion of the computer. For example, the auxiliary storage device 43 can be an EEPROM, HDD, or SSD. The auxiliary storage device 43 stores data used by the processor 41 in performing various processes, data created by processing by the processor 41, and the like. The auxiliary storage device 43 may also store the above application program. The auxiliary storage device 43 may also store the aforementioned product database 71.

The application program includes a control program to be described later. That is, the control program is stored in the main memory 42 or the auxiliary storage device 43 and executed by the processor 41. Note that the method of installing the control program into the main memory 42 or the auxiliary storage device 43 is not particularly limited. The control program can be recorded on a removable recording medium or distributed by communication via a network and installed in the main memory 42 or the auxiliary storage device 43. The recording medium may be in any form as long as it can store the program and is readable by the device, such as a CD-ROM or a memory card.

Communication interface 44 connects network 2 . The communication interface 44 performs data communication with the plurality of information terminals 10 via the access point 20 connected to the network 2 according to a protocol. Further, the communication interface 44 performs data communication with the accounting machine 30, member server 50, and provision server 60 connected via the network 2 according to a protocol.

The store server 40 having such a configuration uses a part of the storage area of the auxiliary storage device 43 as areas for the cart memory 431, the shopping memory 432, and the sales promotion memory 433.

The cart memory 431 is an area for storing information regarding the cart C and the purchaser for each purchaser using the cart C. FIG. 8 is a schematic diagram showing the main area configuration of the cart memory 431. As shown in FIG. 8, the cart memory 431 has a cart ID area, a member ID area, and a sales floor code area. The cart ID of the cart C is written in the cart ID area. The member ID of the purchaser who uses the cart C is written in the member ID area. The sales floor code of the sales floor where the cart C is located is written in the sales floor code area. Incidentally, the cart ID of the cart C in which the information terminal 10 is installed is set in the auxiliary storage device 13 of the information terminal 10.

The shopping memory 432 is an area for storing, for each purchaser, data related to purchased products registered by the purchaser using the information terminal 10, that is, product sales data. FIG. 9 is a schematic diagram showing the main area configuration of shopping memory 432. As shown in FIG. 9, shopping memory 432 has a member ID area and a plurality of purchased product areas. The purchased product area is an area for sequentially storing product sales data including product code, product name, price, number of items, discount amount, amount of money, and points. Product sales data is not limited to the data of the items described above. Data on other items such as tax reduction, tax amount, etc. may be added.

The promotional memory 433 is an area for storing data related to promotional content provided to each purchaser. FIG. 10 is a schematic diagram showing the main area configuration of the sales promotion memory 433. As shown in FIG. 10, the promotion memory 433 has a member ID area and a plurality of promotion data areas. The sales promotion data area is an area for sequentially storing sales promotion records including items such as a sales promotion ID, a sales promotion icon, a sales promotion product code, a bonus product code, and a status. The status represents the state of the promotion record. Specifically, depending on the status value, a state in which the promotional icon of the promotional content identified by the promotional ID is output, a state in which the promotional content has been provided to the purchaser, and a state in which the purchaser has purchased the promotional item. The state is represented. The data related to sales promotion is not limited to the data of the above items. Data of other items may be added.

11 to 16 are flowcharts showing main information processing procedures executed by the processor 11 of the information terminal 10 according to the terminal program. The terminal program is stored in the main memory 12 or the auxiliary storage device 13. 17 to 21 are flowcharts showing the procedure of information processing that the processor 41 of the store server 40 executes in response to receiving a main command transmitted from the information terminal 10. This procedure follows a control program stored in the main memory 42 or the auxiliary storage device 43.

Below, using these flowcharts, we will explain the main steps of the store system 1 from when a purchaser who is a point member registers a purchased product using the information terminal 10 installed in the cart C and makes a payment using the accounting machine 30. The operation will be explained. Note that the operation described below is an example. The procedure is not particularly limited as long as similar results can be obtained.

First, the purchaser touches the touch panel 17 of the tablet terminal provided in the cart C. When the touch panel 17 is touched, the processor 11 that has been in an idle state is activated. The processor 11 starts information processing according to the procedure shown in the flowchart of FIG.

The processor 11 causes the touch panel 17 to display a login screen as an ACT 101. The login screen is a screen for instructing the purchaser to perform a login operation. A purchaser who is a point member has a recording medium on which his or her member ID is recorded. If the recording medium is a card medium, the purchaser who confirms the login screen causes the reader 19 to read the member ID of the card medium.

The processor 11 that has displayed the login screen is waiting for login as ACT 102. When the processor 11 receives the data read by the reader 19 and confirms that the data is a member ID, it detects login. That is, the processor 11 determines YES in ACT102, and proceeds to ACT103.

The processor 11 controls the wireless unit 15 to output a login command to the store server 40 as an ACT 103. Under this control, the wireless unit 15 wirelessly transmits the login command. The login command is received by the access point 20 and sent to the store server 40 via the network 2. The login command includes the member ID read by the reader 19 and the cart ID set in the auxiliary storage device 13.

When the processor 41 of the store server 40 receives a command from the information terminal 10 via the communication interface 44, it confirms the type of the command. If the received command is a login command, the processor 41 starts command reception processing according to the procedure shown in the flowchart of FIG.

The processor 41 detects the member ID from the login command as ACT 201. The processor 41 then authenticates the member identified by the member ID in ACT 202. Specifically, the processor 41 inquires of the member server 50 whether a member record 73R including the member ID exists in the member database 73. As a result, when receiving a response from the member server 50 that the corresponding member record 73R exists in the member database 73, the processor 41 certifies that the member authentication is valid. On the other hand, when receiving a response from the member server 50 that the corresponding member record 73R does not exist in the member database 73, the processor 41 determines that the member authentication is invalid.

The processor 41 that has performed member authentication confirms the authentication result in ACT 203. Here, if the authentication result is invalid, the processor 41 determines NO in ACT203 and proceeds to ACT204. The processor 41 controls the communication interface 44 to output a denial response command to the information terminal 10 as ACT 204. Under this control, the communication interface 44 transmits a denial response command. The denial response command is wirelessly transmitted from the access point 20 via the network 2, and is received by the information terminal 10 that has sent the login command.

If the authentication result is valid, the processor 41 determines YES in ACT203 and proceeds to ACT205. Processor 41 forms cart memory 431, shopping memory 432, and promotion memory 433 in auxiliary storage device 43 as ACT 205. The processor 41 then writes the cart ID and member ID of the login command in the cart memory 431. The processor 41 also writes the member ID of the login command in the shopping memory 432 and the sales promotion memory 433.

Thereafter, the processor 41 controls the communication interface 44 to output an approval response command to the information terminal 10 as ACT 206. Under this control, the communication interface 44 transmits an approval response command. The approval response command is wirelessly transmitted from the access point 20 via the network 2, and is received by the information terminal 10 that has transmitted the login command.

In this way, the store server 40 that has received the login command transmits a denial response command or an approval response command to the information terminal 10 that sent the login command. When any response command is sent, the processor 41 ends the login command reception process.

Returning to the explanation of FIG. 11.
The processor 11 of the information terminal 10, which controlled the output of the login command in Act 103, waits for a response command from the store server 40 in Act 104. When receiving the denial response command from the store server 40, the processor 11 determines NO in Act 104, and treats the login as an error.

If the login results in an error, the purchaser who is the operator of the information terminal 10 performs an operation to clear the error from the touch panel 17. When the release operation is performed, the processor 11 restarts the process from Act 101. Therefore, the purchaser will have to log in again.

When the approval response command is received from the store server 40, the processor 11 determines YES in Act 104, and proceeds to Act 105. The processor 11 stores the member ID of the approval response command in the main memory 12 as Act 105.

The processor 11 starts an imaging operation by the imaging device 110 as ACT 106. Then, the processor 11 causes the touch panel 17 to display an image captured by the imaging device 110 as ACT 107.

FIG. 22 is an example of an image SC1 displayed on the touch panel 17. Image SC1 includes a camera image area P1, a registered product information area P2, and a touch button group area P3. The registered product information area P2 is divided into product name, price, discount amount, and point areas. A checkout button B1 is displayed in the area P3 of the touch button group. The image captured by the imaging device 110 is displayed in real time in the camera image area P1.

Returning to the explanation of FIG. 11.
The processor 11 performs positioning of the information terminal 10 based on the detected values of the sensor group 16 as ACT 108. The processor 11 then controls the wireless unit 15 to output the position command to the store server 40 as ACT 109. Through this control, the wireless unit 15 wirelessly transmits the position command. The location command is received at the access point 20 and sent to the store server 40 via the network 2. The position command includes the cart ID and position information, which is the positioning result of the information terminal 10, that is, XY coordinate data.

If the received command is a position command, the processor 41 of the store server 40 starts command reception processing according to the procedure shown in the flowchart of FIG.

The processor 41 detects the cart ID and position information from the position command as an ACT 211. Then, the processor 41 searches the sales floor database 72 using the position information as ACT 212. The processor 41 detects a sales floor record 72R that includes the XY coordinates of the position information in the position coordinate group, and acquires a sales floor code from the sales floor record 72R.

In ACT 213, the processor 41 determines whether the user has entered the store identified by the store code. Specifically, the processor 41 checks whether a store code is written in the cart memory 431 in which the cart ID of the position command is written. If no sales floor code is written, the processor 41 detects that the entry is to a sales floor. If any sales floor code is written, the processor 41 detects that the entry is not to the sales floor. When the processor 41 detects entry into the sales floor, it determines YES in ACT213 and proceeds to ACT214. The processor 41 writes the store code obtained in the process of ACT 212 in the cart memory 431 in which the cart ID of the position command is written as ACT 214 .

The processor 41 collects promotional contents of the sales floor entered as ACT 215. Specifically, the processor 41 controls the communication interface 44 to output a promotional content collection command to the providing server 60. Under this control, the communication interface 44 transmits a promotional content collection command to the providing server 60 via the network 2. This collection command includes the sales floor code acquired in the process of ACT212.

In the provision server 60 that has received the collection command, the sales promotion database 74 is searched. Then, all the sales promotion records 74R including the store code of the collection command are detected. The data of the sales promotion record 74R detected from the sales promotion database 74 is transmitted to the store server 40 via the network 2. The processor 41 of the store server 40 writes the data of the sales promotion record 74R received via the communication interface 44 in the first work area of the main memory 42.

The processor 41 acquires the member ID from the cart memory 431 in which the cart ID of the position command is written as ACT 216. The processor 41 then acquires the sales promotion reaction data of the purchaser identified by the member ID. Specifically, the processor 41 controls the communication interface 44 to output a promotional reaction data acquisition command to the member server 50. Under this control, the communication interface 44 transmits a promotional reaction data acquisition command to the member server 50 via the network 2. This acquisition command includes the member ID acquired in the process of ACT216.

In the member server 50 that receives the above acquisition command, the member database 73 is searched. Then, the member record 73R including the member ID of the acquisition command is detected, and the data of the member record 73R is transmitted to the store server 40 via the network 2. The processor 41 of the store server 40 writes the data of the member record 73R received via the communication interface 44 in the second work area of the main memory 42.

The processor 41 selects the promotional content to be displayed from the promotional content collected from the providing server 60 based on the promotional reaction data included in the member record 73R as ACT 218. This selection algorithm will be described later.

The processor 41 sequentially writes the promotion ID, promotion icon, promotion product code, and bonus product code of the promotion content selected as ACT 219 in the promotion memory 433 of the member ID acquired in the process of ACT 216. At this time, all statuses are set to "0". “Status=“0”” indicates a state in which the promotional icon of the promotional content identified by the promotional ID is being output.

The processor 41 controls the communication interface 44 to output a sales promotion display command as an ACT 220 to the information terminal 10 that is the source of the location command. Under this control, the communication interface 44 transmits a promotional display command. The promotional display command is wirelessly transmitted from the access point 20 via the network 2 and received by the information terminal 10 that is the source of the location command. The promotion display command includes pair data of a promotion ID and a promotion icon written in the promotion memory 433. The processor 41 that has controlled the output of the sales promotion display command ends the position command reception process.

Returning to the explanation of ACT213.
If the processor 41 detects that the entry is not an entry into the sales floor, it determines NO in ACT213 and proceeds to ACT221. In ACT 221, the processor 41 determines whether or not the customer has left the sales floor. Specifically, the processor 41 checks whether the store code obtained in the process of ACT 212 is written in the cart memory 431 in which the cart ID of the position command is written. If the store code is written, the processor 41 detects that the customer has not left the store identified by the store code. If the sales floor code is not written, the processor 41 detects that the user has left the sales floor identified by the sales floor code. When the processor 41 detects that the user has not left the sales floor, the processor 41 determines NO in ACT 221 and ends the position command reception process.

When the processor 41 detects that the customer has left the sales floor, the processor 41 determines YES in ACT221 and proceeds to ACT222. The processor 41 clears the store code written in the cart memory 431 as ACT222. The processor 41 also controls the communication interface 44 to output a promotion deletion command to the information terminal 10 that is the source of the location command. Under this control, the communication interface 44 transmits a promotion deletion command. The promotion deletion command is wirelessly transmitted from the access point 20 via the network 2, and is received by the information terminal 10 that is the source of the location command. The processor 41 that has controlled the output of the promotion deletion command ends the position command reception process.

In this way, when the processor 41 of the store server 40 that has received the position command from the information terminal 10 detects that the cart C equipped with the information terminal 10 has entered a new sales floor, the processor 41 of the store server 40 sends the information terminal 10 a sales promotion command. Output display commands. Further, when the processor 41 detects that the cart C equipped with the information terminal 10 has left the sales floor, it outputs a promotion deletion command to the information terminal 10.

Note that if the promotional content of the corresponding sales floor cannot be detected as a result of collecting the promotional content in ACT 215, the promotional display command is not output. In this case, even if cart C leaves the sales floor, the promotion deletion command is not output.

Returning to the explanation of FIG. 11.
The processor 11 of the information terminal 10 that has controlled the output of the position command determines whether or not the promotional product command has been received as ACT 110. If the promotional product command has not been received, the processor 11 determines NO in ACT110 and proceeds to ACT111. The processor 11 determines whether or not a promotion deletion command is received as an ACT 111. If the promotion deletion command has not been received, the processor 11 determines NO in ACT111 and proceeds to ACT112. The processor 11 determines whether there is an input from the touch panel 17 or the scanner 18 as an ACT 112. If there is no input, the processor 11 determines NO in ACT112 and returns to ACT107. That is, the processor 11 causes the touch panel 17 to display the image captured by the imaging device. The processor 11 also performs positioning of the information terminal 10 and outputs a position command to the store server 40. The processor 11 then receives a promotion display command or a promotion deletion command, or waits for an input from the touch panel 17 or the scanner 18.

When a sales promotion display command is received via the wireless unit 15 in the standby state of ACT107 to ACT112, the processor 11 determines YES in ACT110 and proceeds to ACT121 in FIG. 12. The processor 11 causes the touch panel 17 to display a promotional icon included in the promotional display command as an ACT 121.

For example, the processor 11 utilizes AR (Augment Reality) technology to superimpose and display a promotional icon on the captured image of the imaging device 110. At this time, if a product identified by the promotional product code associated with the promotional icon is shown in the captured image, the promotional icon is displayed superimposed on the image of the product. Whether or not a product is displayed in the captured image is determined based on the store code and shelf number of the product stored in the product database 71 and the position and movement of the information terminal 10, which is identified based on the detected values of the sensor group 16. It can be determined from the direction.

The processor 11 sets a sales promotion flag in the main memory 12 as ACT122. The processor 11 then returns to ACT107 in FIG.

In the standby state of ACT107 to ACT112, if a promotion deletion command is received via the wireless unit 15, the processor 11 determines YES in ACT111, and proceeds to ACT131 in FIG. The processor 11 erases the promotional icon displayed on the touch panel 17 as ACT 131. The processor 11 also resets the promotion flag from the main memory 12 as ACT132. The processor 11 then returns to ACT107 in FIG.

In this way, when there is promotional content regarding a product being sold at a sales floor where a purchaser using Cart C is present, a promotional icon IC1 or IC2 corresponding to the type of promotional content is provided in Cart C. displayed on the touch panel 17 of the information terminal 10. Therefore, the purchaser who confirms the promotional icon IC1 can easily know that there is promotional content corresponding to the recipe. Similarly, a purchaser who confirms the sales promotion icon IC2 can easily know that there is point-based sales promotion content.

A purchaser who is interested in promotional content corresponding to recipes touches the promotional icon IC1. A purchaser who is interested in point-based promotional content touches the promotional icon IC2. A purchaser who purchases a product at a sales floor uses a scanner 18 to read a code symbol attached to the product, and then stores the product in a cart C. The purchaser who has finished purchasing the product touches the checkout button B1.

When an input from the touch panel 17 or the scanner 18 is detected in the standby state of ACT107 to ACT112, the processor 11 determines YES in ACT112, and proceeds to ACT141 in FIG. 14. The processor 11 determines whether or not a sales promotion is in progress as ACT 141. If the promotion flag is set in the main memory 12, the processor 11 detects that the promotion is in progress. If the promotion flag is not set in the main memory 12, the processor 11 detects that the promotion is not in progress. If it is detected that a promotion is in progress, the processor 11 determines YES in ACT141 and proceeds to ACT142. The processor 11 checks whether a touch operation on the promotion icon IC1 or the promotion icon IC2 displayed on the touch panel 17 is detected as ACT142. When the touch operation on the sales promotion icon IC1 or the sales promotion icon IC2 is not detected, the processor 11 determines NO in ACT142, and proceeds to ACT143. On the other hand, if it is detected that the sales promotion is not in progress, the processor 11 determines NO in ACT141, skips the processing in ACT142, and proceeds to ACT143. When a promotion is not in progress, no promotion icon is displayed on the touch panel 17. Therefore, the processor 11 can skip the process of ACT142.

The processor 11 determines whether a product code has been input as ACT 143. When the code symbol attached to the product is read by the scanner 18, the processor 11 detects that the product code has been input. If the input of the product code is not detected, the processor 11 determines NO in ACT143 and proceeds to ACT144. The processor 11 determines whether an accounting instruction has been input as ACT 144. When the checkout button B1 is touched, the processor 11 detects that a checkout instruction has been input. If it is detected that no accounting instruction has been input, the information terminal 10 has accepted other inputs, so the processor 11 executes other processing according to the inputs.

If a touch operation on the sales promotion icon is detected, the processor 11 determines YES in ACT142, and proceeds to ACT161 in FIG. 15. The processor 11 controls the wireless unit 15 to output a sales promotion request command to the store server 40 as an ACT 161. Under this control, the wireless unit 15 wirelessly transmits the sales promotion request command. The sales promotion request command is received by the access point 20 and sent to the store server 40 via the network 2. The sales promotion request command includes a member ID and a sales promotion ID that pairs with the touched sales promotion icon.

If the received command is a sales promotion request command, the processor 41 of the store server 40 starts command reception processing according to the procedure shown in the flowchart of FIG.

The processor 41 acquires the sales promotion ID and member ID from the sales promotion request command as ACT 231. Then, the processor 41 refers to the data of the promotion record 74R written in the first work area as ACT 232, and obtains the type code of the promotion content identified by the promotion ID of the promotion request command. The processor 41 also refers to the promotion memory 433 in which the member ID of the promotion request command is written as ACT 233, and checks the status corresponding to the promotion ID of the command.

Here, if the status is "0", the processor 41 determines YES in ACT233, and proceeds to ACT234. The processor 41 updates its status to "1" as ACT234. “Status = “1”” indicates a state in which the promotional content identified by the promotional ID of the promotional request command has been provided to the purchaser. Furthermore, the processor 41 detects the sales promotion reaction data written together with the member ID of the sales promotion request command from among the data of the member record 73R written in the second work area as ACT235. Then, the processor 41 adds "1" to the number of views of the type code acquired in the process of ACT 232 in the promotional reaction data. The processor 41 then proceeds to ACT236.

On the other hand, if the status is other than "0", the processor 41 determines NO in ACT233, skips the processing in ACT234 and ACT235, and proceeds to ACT236.

The processor 41 controls the communication interface 44 to output a promotional information command to the information terminal 10 as an ACT 236. Under this control, the communication interface 44 transmits the promotional information command. The promotional information command is wirelessly transmitted from the access point 20 via the network 2, and is received by the information terminal 10 that is the source of the promotional request command. The promotional information command includes promotional information of the promotional content identified by the promotional ID of the promotional request command, based on the data of the promotional record 74R written in the first work area.

Returning to the explanation of FIG. 15.
The processor 11 of the information terminal 10 that has controlled the output of the sales promotion request command waits for the sales promotion information command as an ACT 162. Upon receiving the promotional information command via the wireless unit 15, the processor 11 determines YES in ACT162 and proceeds to ACT163. The processor 11 causes the touch panel 17 to display the promotional information included in the promotional information command as ACT 163. Further, the processor 11 starts measuring time using a timer counter as ACT164. The timer counter counts up every time the clock 14 measures one second, for example.

In FIG. 23, image SC2 is an example of promotional information displayed on touch panel 17 when the purchaser touches promotional icon IC1. As shown in the figure, the sales promotion information corresponding to the sales promotion icon IC1 has content that introduces recipes using bargain products sold at that sales floor. Here, when the purchaser touches the "proceed" button B2, the image SC2 on the touch panel 17 is switched to the image SC3. That is, an image SC3 is displayed that introduces the sale of other products used in the recipe introduced in the image SC2 at a discounted price and the sales floor where the products are sold.

In FIG. 24, image SC4 is an example of promotional information displayed on touch panel 17 when the purchaser touches promotional icon IC2. As shown in the figure, the sales promotion information corresponding to the sales promotion icon IC2 introduces information on increasing points when purchasing a special sale item sold at the sales floor. Here, when the purchaser touches the "proceed" button B4, the image SC4 on the touch panel 17 is switched to the image SC5. That is, an image SC5 is displayed that introduces products for which points will be increased and the sales floor where the products are sold.

The purchaser who has confirmed the content of the promotional information from the image SC3 in FIG. 23 or the image SC5 in FIG. 24 touches the "confirm" button B3 or B5.

The processor 11 waits for the confirmation button B3 or the confirmation button B5 to be touched as ACT 165. When the confirmation button B3 or the confirmation button B5 is touched, the processor 11 determines YES in ACT165, and proceeds to ACT166. The processor 11 stops measuring time by the timer counter as ACT166. Further, the processor 11 erases the promotional information as ACT167. Thereafter, the processor 11 controls the wireless unit 15 to output a viewing command to the store server 40 as ACT 168. Under this control, the wireless unit 15 wirelessly transmits the viewing command. The viewing command is received by the access point 20 and sent to the store server 40 via the network 2. The viewing command includes a member ID, a sales promotion ID, and data indicating the time measured by the timer counter, that is, the time the purchaser viewed the sales promotion information. The processor 11 that has controlled the output of the viewing command returns to ACT107 in FIG.

Returning to the explanation of FIG. 19.
The processor 41 of the store server 40 that has controlled the output of the promotional information command waits for the viewing command as ACT 237. When the viewing command is received via the communication interface 44, the processor 41 determines YES in ACT237 and proceeds to ACT238. The processor 41 detects the promotional reaction data written together with the member ID of the viewing command from among the data of the member record 73R written in the second work area as ACT238. Then, the processor 41 adds the viewing time of the viewing command to the viewing time of the type code associated with the sales promotion ID of the viewing command in the promotional reaction data. With this, the processor 41 ends the process of receiving the sales promotion request command.

Returning to the explanation of FIG. 14.

When the processor 11 detects that the product code has been input, it determines YES in ACT 143 and proceeds to ACT 171 in FIG. 16 . The processor 11 controls the wireless unit 15 to output a registration command to the store server 40 as Act 171. Under this control, the wireless unit 15 wirelessly transmits the registration command. The registration command is received at the access point 20 and sent to the store server 40 via the network 2. The registration command includes the member ID stored in the main memory 12 and the product code of the registered product.

If the received command is a registration command, the processor 41 of the store server 40 starts command reception processing according to the procedure shown in the flowchart of FIG.

The processor 41 acquires the member ID from the registration command as Act 241. Further, the processor 41 creates product sales data by referring to the product database 71 using the product code included in the registration command as Act 242. The product sales data includes a product code, product name, price, score, discount amount, amount, points, etc. The product name, price, and points are obtained from the product database 71. The score is "1", the amount is the product of the price and the score, and the discount amount is "0". The processor 41 writes this product sales data in the shopping memory 432 of the member ID acquired in the process of ACT 241 as Act 243.

In ACT 244, the processor 41 determines whether the product identified by the product code of the product sales data is a promotional product. Hereinafter, in the description of FIG. 20, the product identified by the product code of the product sales data will be referred to as the product. The processor 41 refers to the promotion memory 433 in which the member ID of the registration command is written. If the product code of the product sales data is registered as a promotional product code, the processor 41 detects that the product is a promotional product.

If the product is not a promotional product, the processor 41 determines NO in ACT244 and proceeds to ACT245. In ACT 245, the processor 41 determines whether the product is a bonus product. The processor 41 refers to the promotion memory 433 in which the member ID of the registration command is written. Then, if the product code of the product sales data is registered as a benefit product code, the processor 41 detects that the product is a benefit product.

If the product is not a bonus product, the processor 41 determines NO in ACT245 and proceeds to ACT251. The processing of ACT251 will be described later.

If the product is a promotional product, the processor 41 determines YES in ACT244 and proceeds to ACT246. The processor 41 refers to the promotion memory 433 in which the member ID of the registration command is written as the ACT 246, and checks the status of the record in which the product code of the product is written as the promotion product code. If the status is "1", that is, if the purchaser is viewing the promotional information identified by the promotional ID of the record, the processor 41 determines YES in ACT246 and proceeds to ACT247. The processor 41 updates the status to "2" as ACT247. “Status=“2”” indicates a state in which the purchaser has purchased the promotional product. Thereafter, the processor 41 proceeds to ACT251.

If the status is other than "1", the processor 41 determines NO in ACT246, skips the processing in ACT247, and proceeds to ACT251. Even if the purchased product is a promotional product, the purchaser may not view the promotional information for the promotional product. In such a case, since the status is not "1", the process of ACT247 is skipped.

If the product is a bonus product, the processor 41 determines YES in ACT245 and proceeds to ACT248. The processor 41 refers to the sales promotion memory 433 in which the member ID of the registration command is written as ACT 248, and checks the status of the record in which the product code of the product is described as the bonus product code. If the status is "2", that is, if the promotional product introduced in the promotional information identified by the promotional ID of the record has been purchased, the processor 41 determines YES in ACT248 and proceeds to ACT249. .

The processor 41 grants a benefit as ACT249. For example, if the promotional information is the content introduced in image SC3 in FIG. 23, the processor 41 writes a 20% discount on the amount included in the product sales data of the bonus product as the discount amount of the product sales data. For example, if the promotional information is the content introduced in the image SC5 in FIG. 24, the processor 41 doubles the points included in the product sales data of the bonus product.

After completing the process of ACT249, the processor 41 detects the promotional reaction data written together with the member ID of the registration command from among the data of the member record 73R written in the second work area as ACT250. Then, the processor 41 adds "1" to the number of privileges of the type code associated with the promotion ID of the privilege product code in the promotional reaction data. Thereafter, the processor 41 proceeds to ACT251.

If the status is other than "2", the processor 41 determines NO in ACT248, skips the processing in ACT249 and ACT250, and proceeds to ACT251. Even if the purchased product is a bonus product, the purchaser may not have purchased the promotional product associated with the bonus product. In such a case, since the status is not "2", the processing of ACT249 and ACT250 is skipped.

The processor 41 controls the communication interface 44 to output the registered command to the information terminal 10 as an ACT 251. Under this control, the communication interface 44 transmits the registered command. The registered command is wirelessly transmitted from the access point 20 via the network 2, and is received by the information terminal 10 that is the source of the registered command. The registered commands include the latest product sales data. When the processor 41 finishes transmitting the registered command, it ends this command receiving process.

Returning to the explanation of FIG. 16.
The processor 11 of the information terminal 10 that has controlled the output of the registered command waits for the registered command as Act 172. Upon receiving the registered command from the store server 40, the processor 11 determines YES in Act 172 and proceeds to Act 173. The processor 11 displays the product registration information on the touch panel 17 as Act 173. Specifically, the processor 11 controls the touch panel so that the product name, price, discount amount, and points of the product sales data included in the registered command are displayed in the area P2 of the image SC1 displayed on the touch panel 17. 17. Thereafter, the processor 11 returns to Act 107 in FIG.

Note that the data items displayed in area P2 are not limited to product name, price, discount amount, and points. Other items such as tax amount may be added, or any item may be omitted. Furthermore, instead of displaying the product registration information, it may be output as audio.

Returning to the explanation of FIG. 14.

When the processor 11 detects that an accounting instruction has been input, it determines YES in ACT144 and proceeds to ACT145. The processor 11 stops the photographing operation by the imaging device 110 as ACT145. Furthermore, the processor 11 controls the wireless unit 15 to output the accounting command to the store server 40 as Act 146. Under this control, the wireless unit 15 wirelessly transmits the accounting command. The checkout command is received at the access point 20 and sent to the store server 40 via the network 2. The accounting command includes the member ID stored in the main memory 12.

If the received command is a checkout command, the processor 41 of the store server 40 starts command reception processing according to the procedure shown in the flowchart of FIG.

The processor 41 detects the member ID from the accounting command as Act 261. Then, the processor 41 extracts, as Act 262, the shopping memory 432 in which the detected member ID is written as a processing target. Furthermore, the processor 41 generates accounting barcode data as Act 263. The checkout barcode is used to identify the purchaser who pays the checkout using the checkout machine 30. Then, the processor 41 associates the checkout barcode with the shopping memory 432 extracted in the process of ACT262 as ACT264. Information regarding this association is stored in the main memory 42.

The processor 41 controls the communication interface 44 to output an accounting notification command to the information terminal 10 as ACT 265. Under this control, the communication interface 44 transmits the accounting notification command. The accounting notification command is wirelessly transmitted from the access point 20 via the network 2, and is received by the information terminal 10 that is the accounting command transmission source.

The processor 41 performs a process of updating the sales promotion reaction data as ACT266. That is, the processor 41 acquires data of the member record 73R including the member ID of the accounting command from the second work area. The processor 41 then controls the communication interface 44 to output the data of this member record 73R to the member server 50. Under this control, the communication interface 44 transmits the data of the member record 73R. The data of the member record 73R is received by the member server 50 via the network 2. In the member server 50, the member record 73R of the corresponding member ID stored in the member database 73 is updated to the data received from the store server 40.

Therefore, when the purchaser touches IC1 on the recipe-compatible promotional icon and views the promotional information associated with the recipe-compatible promotional icon IC1, the number of times the type code indicating the recipe-compatible promotional information is viewed is added. Additionally, the viewing time of the promotional information is added. Further, if a bonus product is purchased together with the promotional product specified by the promotional information, a discount will be given and the number of benefits will be added.

When a purchaser touches IC2 on a point-based promotional icon and views promotional information associated with the point-based promotional icon IC2, the number of views of the type code indicating point-based promotional information is added. Additionally, the viewing time of the promotional information is added. Further, if a bonus product is purchased together with the promotional product specified by the promotional information, a bonus point bonus will be given and the number of bonuses will be added.
After completing the process of updating the sales promotion response data, the processor 41 ends the process of receiving the accounting command.

Returning to the explanation of FIG. 14.
The processor 11 of the information terminal 10 that has controlled the output of the accounting command waits for the accounting notification command as ACT 147. Upon receiving the accounting notification command via the wireless unit 15, the processor 11 determines YES in ACT147 and proceeds to ACT148. The processor 11 causes the touch panel 17 to display a checkout guidance screen as ACT 148. The accounting barcode included in the accounting notification command is displayed on the accounting information screen.

After confirming the checkout guidance screen, the purchaser reads the checkout barcode using a scanner provided in the checkout machine 30. Then, the checkout machine 30 makes an inquiry to the store server 40. This inquiry causes the data in shopping memory 432 associated with the checkout barcode to be sent to checkout machine 30. In this way, payment can be made using the accounting machine 30. For example, cash payments, credit card payments, electronic money payments, point payments, etc. are processed in the accounting machine 30. Since these payment processes are well-known processes, a description thereof will be omitted here.

The processor 11 determines whether accounting has been completed in ACT149. For example, upon receiving a command from the store server 40 to notify that the checkout barcode data has been read by the scanner of the checkout machine 30, the processor 11 detects that the checkout has been completed. When detecting that the transaction has been completed, the processor 11 determines YES in ACT149 and proceeds to ACT150. The processor 11 logs out as ACT150. With this, the processor 11 ends the process after accepting the login in ACT102.

Here, the computer mainly including the processor 41 of the store server 40 cooperates with the member server 50 and the provision server 60 to execute the processes of ACT211 to ACT220 in FIG. , constitutes an image output means that outputs an image informing the purchaser that there is promotional information to be provided, that is, promotion icons IC1 and IC2, to the information terminal 10 of the cart C used by the purchaser.

Further, by executing the processes of ACT231, ACT232, and ACT236 in FIG. 19, the computer detects an input to receive promotional information from the purchaser who has confirmed the sales promotion icons IC1 and IC2, and the computer detects that the purchaser An information output means is configured to output promotional information to the information terminal 10 of the cart C to be used.

The computer also executes the processes of ACT235 and ACT238 in FIG. 19 and the process of ACT250 in FIG. It constitutes an acquisition means for acquiring information, that is, the number of views, the time of viewing, and the number of privileges.

Further, the computer cooperates with the member server 50 to execute the process of ACT 266 in FIG. 21, thereby forming a totaling means for totaling the information necessary for the reaction analysis for each purchaser.

Further, the computer constitutes a registration means for registering the products purchased by the purchaser by executing the processing of ACT241 to ACT243 in FIG. 20. Furthermore, by executing the processing from ACT244 to ACT250 in FIG. 20, the computer grants a benefit to the purchaser when the product registered by the registration means is related to the promotional information outputted by the information outputting means. It constitutes a granting means.

According to the store system 1 including the store server 40 having such a configuration, it is possible to acquire the reaction of the purchaser to the sales promotion icon IC1 or the sales promotion icon IC2. Specifically, for each purchaser, the number of times the recipe-compatible promotional content was viewed by touching the recipe-compatible promotional icon IC1, and the number of times the point-compatible promotional content was viewed by touching the point-compatible promotional icon IC2. and can be aggregated. Additionally, the viewing time can be totaled for each type of promotional content. Furthermore, the number of times a bonus product was purchased together with the promotional product introduced by the promotional content can also be counted. Therefore, it is possible to know how each purchaser, who is a recipient of information regarding sales promotion, is reacting to the provision of the information. Therefore, it is possible to easily operate the system to promote sales by proactively providing sales promotion information that is of interest to buyers.

Here, a selection algorithm for selecting promotional content to be displayed from among the promotional content collected from the providing server 60 will be described. As described above, according to the present embodiment, for each purchaser, the number of times the recipe-compatible promotional content is viewed by touching the recipe-compatible promotional icon IC1 and the point-compatible promotional content by touching the point-compatible promotional icon IC2 are calculated for each purchaser. It is possible to count the number of times promotional content has been viewed. Therefore, in ACT218 of FIG. 18, the processor 41 calculates the ratio between the number of times the recipe-based promotional content has been viewed and the number of times the point-based promotional content has been viewed. The processor 41 then selects the promotional content to be displayed according to this ratio. For example, if the ratio of the number of views of recipe-based promotional content to the number of points-based promotional content is 1:2, then the ratio of recipe-based promotional content to point-based promotional content is 1:2. :2 Select the promotional content to be displayed.

Note that the selection algorithm is not limited to this. For example, the promotional content to be displayed may be selected depending on the ratio of the time spent viewing promotional content corresponding to recipes and the time spent viewing promotional content corresponding to points. Alternatively, the promotional content to be displayed may be selected according to the ratio of the number of benefits.

Here, the computer mainly consisting of the processor 41 of the store server 40 collaborates with the member server 50 to execute the processes in ACT216 to ACT218 in FIG. A selection means is configured to select an image that informs each purchaser that there is information to be provided to the purchaser based on the results obtained.

By having such a selection means, according to the present embodiment, it is possible to accurately provide promotional information that matches the preferences of the purchaser.

Although the embodiment of the information providing device capable of acquiring the recipient's reaction to the provided information has been described above, the embodiment is not limited to this.

For example, in the embodiment described above, by outputting a sales promotion icon to the information terminal 10 of the cart C used by the purchaser, the purchaser is informed that there is promotional content that introduces the product to be promoted. In this regard, for example, a smartphone, tablet terminal, wearable terminal, etc. owned by the purchaser may be notified that promotional content is available.

In the embodiment, the number of times the promotional information is viewed, the time the promotional information is viewed, and the number of times the bonus product is purchased are exemplified as information necessary for reaction analysis. Information necessary for reaction analysis is not limited to this. For example, the travel time to the sales floor where the bonus product is located may be measured and the accumulated time may be totaled.

In the embodiment described above, the information provided to the recipient was explained as promotional information provided to the purchaser. The information provided to the recipient is not limited to promotional information. Further, the recipient is not limited to the purchaser. For example, the concept of this embodiment can be applied to the case of providing information for instructing workers on work contents in a factory. In other words, by analyzing the reactions of workers to the provision of information in work instructions, it becomes possible to devise a more accurate information provision system.

Although several other embodiments of the present invention have been described, these embodiments are presented as examples and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other forms, and various omissions, substitutions, and changes can be made without departing from the gist of the invention. These embodiments and modifications thereof are included within the scope of the invention, and are included within the scope of the invention described in the claims and its equivalents.

DESCRIPTION OF SYMBOLS 1... Store system, 2... Network, 10... Information terminal, 11... Processor, 12... Main memory, 13... Auxiliary storage device, 14... Clock, 15... Wireless unit, 16... Sensor group, 17... Touch panel, 18... Scanner , 19...Reader, 20...Access point, 30...Accounting machine, 40...Store server, 41...Processor, 42...Main memory, 43...Auxiliary storage device, 44...Communication interface, 50...Member server, 60...Providing server, 71...Product database, 72...Sales floor database, 73...Member database, 74...Sales promotion database, 110...Imaging device, 431...Cart memory, 432...Shopping memory, 433...Sales promotion memory.

Embodiments of the present invention relate to an information terminal and a control program for causing a computer to function as the information terminal .

The problem to be solved by the embodiments of the present invention is to provide an information terminal that allows users to acquire only necessary information by making them aware of the presence or absence of presented information and then selecting acquisition.

In one embodiment, an information terminal used by a purchaser at a store includes a captured image acquisition means, an image output means, an information output means , and a registration operation means . The captured image acquisition means acquires the captured image. When the promotional product is shown in the captured image, the image output means superimposes and outputs a promotional icon on the captured image to inform that there is information regarding the promotional product to be provided to the purchaser. The information output means outputs information regarding the promotion target product upon detecting an input indicating that information regarding the promotion target product will be provided from the purchaser who has confirmed the sales promotion icon. The registration operation means accepts an operation by a purchaser to register a product to be purchased. If the product registered by the registration operation means is a benefit product that can be purchased together with the promotion product and the promotion product is registered by the registration operation means, the purchaser will receive the benefit. Granted.

Although several other embodiments of the present invention have been described, these embodiments are presented as examples and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other forms, and various omissions, substitutions, and changes can be made without departing from the gist of the invention. These embodiments and modifications thereof are included within the scope of the invention, and are included within the scope of the invention described in the claims and its equivalents.
Below, the invention described in the original claims of the present application will be added.
[1] An image output means for outputting an image to a terminal used by the recipient to notify the recipient that there is information to be provided as the recipient moves, and checking the image. information output means for outputting the information to a terminal used by the provided person when an input indicating that the information is to be provided from the provided person; An information providing apparatus comprising: an acquisition means for acquiring information necessary for reaction analysis; and a totalization means for totaling the information necessary for the reaction analysis acquired by the acquisition means for each recipient.
[2] The aggregation means may include, as information necessary for the reaction analysis, the number of times the image was checked and an input indicating that the information would be provided, the time the information outputted to the terminal was viewed, and the terminal The information providing device according to appendix [1], wherein at least one of the number of times the information was moved to a location related to the information outputted to the information provider is totaled for each recipient.
[3] The image is capable of identifying the type of information to be provided, and the aggregating means classifies the information for each type and collects the information necessary for the reaction analysis acquired by the acquisition means for each recipient. The information providing device according to supplementary note [1] or [2] that performs aggregation.
[4] Further comprising a selection means for selecting an image that indicates that there is information to be provided to each recipient from the results classified and aggregated by the type by the aggregation means. The information providing device according to appendix [3], wherein the image output means outputs the image selected by the selection means.
[5] A registration means for registering products to be purchased by the recipient, and when the product registered by the registration means is related to the information output by the information output means, a benefit is granted to the recipient. The information providing device according to supplementary note [1], further comprising a providing means.
[6] Image output means for causing a computer to output an image to a terminal used by the recipient, the image informing the recipient that there is information to be provided, in accordance with the movement of the recipient; an information output means that outputs the information to a terminal used by the recipient when an input indicating that the information is to be provided from the recipient who has confirmed the information; A control program for functioning as an acquisition means for acquiring information necessary for reaction analysis of a person, and an aggregation means for aggregating the information necessary for the reaction analysis acquired by the acquisition means for each recipient.

Claims (6)

an image output means for outputting an image to a terminal used by the recipient as the recipient moves, informing the recipient that there is information to be provided;
information output means for outputting the information to a terminal used by the recipient when an input indicating that the information is to be provided is detected from the recipient who has confirmed the image;
acquisition means for acquiring information necessary for analyzing the recipient's reaction to the image output to the terminal;
aggregation means for aggregating the information necessary for the reaction analysis acquired by the acquisition means for each recipient;
An information providing device comprising: The aggregation means includes, as information necessary for the reaction analysis, the number of times the image is checked and an input is made to receive the information, the time the information outputted to the terminal is viewed, and the number of times the information outputted to the terminal is viewed. 2. The information providing apparatus according to claim 1, wherein at least one of the number of times the user has moved to a location related to the information provided is totaled for each recipient. the image is capable of identifying the type of information to be provided;
3. The information providing apparatus according to claim 1, wherein the aggregation means classifies the information according to the type and aggregates the information necessary for the reaction analysis acquired by the acquisition means for each recipient. Selection means for selecting an image that indicates that there is information to be provided to each recipient from the results classified and totaled by the type by the aggregation means;
further comprising;
4. The information providing apparatus according to claim 3, wherein said image output means outputs the image selected by said selection means. a registration means for registering products to be purchased by the recipient;
a granting unit that grants a benefit to a recipient when the product registered by the registration unit has relevance to the information output by the information output unit;
The information providing device according to claim 1, further comprising: computer,
an image output means for outputting an image to a terminal used by the recipient as the recipient moves, informing the recipient that there is information to be provided;
information output means for outputting the information to a terminal used by the recipient when an input indicating that the information is to be provided is detected from the recipient who has confirmed the image;
an acquisition unit for acquiring information necessary for analyzing the recipient's reaction to the image output to the terminal; and
A control program for functioning as an aggregation means for aggregating information necessary for the reaction analysis acquired by the acquisition means for each recipient.