CN114268816B - Advertisement directional distribution method, device and system based on local area network equipment - Google Patents
Advertisement directional distribution method, device and system based on local area network equipment Download PDFInfo
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Abstract
The invention discloses an advertisement directional distribution method, device and system based on local area network equipment, wherein the method comprises the following steps: distributing fixed network IP to each network port of the local area network equipment, and listing a corresponding list of the network IP and the position; the local area network server initializes the association relation between the network IP and the position based on the corresponding list; performing advertisement information configuration processing in the local area network server based on the position to form advertisement video data corresponding to the position; the local area network server distributes corresponding advertising video data based on the network IP targeting of each network port of the local area network device. In the embodiment of the invention, the corresponding advertisement video data can be accurately sent to the playing devices at different positions.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to a method, an apparatus, and a system for targeted advertisement distribution based on a local area network device.
Background
The present invention is directed to the problem of targeted distribution of advertisements by advertising devices that are only allowed to access local area network areas. In a local area network, a plurality of devices for playing advertisements are arranged, advertisement contents are issued by a server, most of the advertisements played by the devices of the server are the same, but some of the devices need to play specific advertisements. For example, in a hall, some welcome advertisements need to be played, advertisements for product introduction need to be played between waiting ladders, and the advertisements for products of each floor are different.
One serious disadvantage of the existing scheme is that the broadcasting equipment moves to cause disorder of advertisement distribution, and the disorder of advertisement distribution can cause serious results, for example: the advertising of company history is required to be distributed in a welcome hall, technical result propaganda is required to be distributed in a research and development hall of a certain technical department, and company food culture propaganda is required to be distributed among company tea, and if the distribution is disordered, a large problem is caused.
Disclosure of Invention
The invention aims to overcome the defects of the prior art, and provides an advertisement directional distribution method, device and system based on local area network equipment, which can accurately send corresponding advertisement video data to playing equipment at different positions.
In order to solve the technical problems, an embodiment of the present invention provides an advertisement targeted distribution method based on a local area network device, where the method includes:
distributing fixed network IP to each network port of the local area network equipment, and listing a corresponding list of the network IP and the position;
the local area network server initializes the association relation between the network IP and the position based on the corresponding list;
performing advertisement information configuration processing in the local area network server based on the position to form advertisement video data corresponding to the position;
the local area network server distributes corresponding advertising video data based on the network IP targeting of each network port of the local area network device.
Optionally, the allocating a fixed network IP to each network port of the lan device and listing a corresponding list of the network IP and the location includes:
distributing fixed network IP to each network port of the local area network equipment; at the same time, the method comprises the steps of,
the local area network server obtains the network IP and the corresponding position of each network port;
the local area network server lists a corresponding list of the network IPs and locations based on the locations of the network IPs and each network port.
Optionally, the obtaining, by the local area network server, the network IP and the corresponding location of each network port includes:
the local area network server obtains the network IP of each network port, receives the position setting of the user on each network port, and obtains the corresponding position of each network port based on the position setting.
Optionally, the initializing, by the local area network server, an association relationship between the network IP and the location based on the corresponding list includes:
the local area network server obtains the MAC address of the playing device at the position;
and initializing the association relation among the network IP, the position and the MAC address of the playing device at the position by the local area network based on the corresponding list.
Optionally, the local area network initializes an association relationship among the network IP, the location, and the MAC address of the playback device at the location based on the corresponding list, including:
the local area network binds the network IP and the position based on the corresponding list to obtain a binding relation between the network IP and the position;
and carrying out association processing on the binding relation and the MAC address of the play equipment at the position to obtain an association relation.
Optionally, the performing, in the local area network server, advertisement information configuration processing based on the location, to form advertisement video data corresponding to the location, includes:
obtaining advertisement information corresponding to the position based on the position in the local area network server;
and configuring and processing the mode of embedding the advertisement information corresponding to the position into the position to obtain advertisement video data corresponding to the position.
Optionally, the local area network server distributes corresponding advertisement video data based on the network IP targeting of each network port of the local area network device, including:
the local area network server obtains playing request information of playing equipment at a corresponding position based on a network port of the local area network equipment, wherein the playing request information comprises an MAC address;
the local area network server identifies the corresponding position based on the network port of the local area network equipment and matches corresponding advertisement video data by utilizing the corresponding position;
and distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a targeted way based on the playing request information.
Optionally, the distributing the matched advertisement video data to the playing device in the position for playing through the network port of the local area network device based on the playing request information includes:
and carrying out address matching processing based on the MAC address in the playing request information, and distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a targeted way when the matching is passed.
In addition, the embodiment of the invention also provides an advertisement directional distribution device based on the local area network equipment, which comprises the following components:
and (3) an allocation fixing module: the method comprises the steps of distributing fixed network IP to each network port of local area network equipment, and listing a corresponding list of the network IP and the position;
and (3) an association module: the local area network server is used for initializing the association relation between the network IP and the position based on the corresponding list;
an advertisement information configuration module: the local area network server is used for carrying out advertisement information configuration processing based on the position to form advertisement video data corresponding to the position;
and the directional distribution module is used for: the local area network server distributes corresponding advertising video data based on the network IP targeting of each network port of the local area network device.
In addition, the embodiment of the invention also provides an advertisement targeted distribution system based on the local area network equipment, which comprises the following steps: the system comprises a local area network server, local area network equipment and playing equipment at a plurality of positions; the local area network equipment is provided with a plurality of network interfaces, and each network interface corresponds to a playing device at one position; the local area network server is connected with the local area network equipment based on a network; the local area network equipment is connected with the playing equipment at the corresponding position through a network cable based on a network interface; the system is configured to perform the ad targeting distribution method of any of the above.
In the embodiment of the invention, a fixed network IP is distributed to each network port of the local area network equipment, and a corresponding list of the network IP and the position is listed; the local area network server initializes the association relation between the network IP and the position based on the corresponding list; performing advertisement information configuration processing in the local area network server based on the position to form advertisement video data corresponding to the position; the local area network server distributes corresponding advertising video data based on the network IP targeting of each network port of the local area network device. The method can accurately send the corresponding advertisement video data to the playing devices at different positions, and meanwhile, after the playing devices are moved, the MAC addresses of the related devices are updated in the local area network server, so that the directional distribution can be realized again, and the maintenance cost is reduced under the condition of guaranteeing the directional distribution of the advertisement video data.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the drawings which are required in the description of the embodiments or the prior art will be briefly described, it being obvious that the drawings in the description below are only some embodiments of the invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flow diagram of a method for targeted distribution of advertisements based on local area network devices in an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of an advertisement targeting distribution device based on local area network equipment in an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an advertisement targeted distribution system based on a lan device in an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Referring to fig. 1, fig. 1 is a flow chart of an advertisement targeted distribution method based on a lan device according to an embodiment of the present invention.
As shown in fig. 1, a method for targeted distribution of advertisements based on a local area network device, the method comprising:
s11: distributing fixed network IP to each network port of the local area network equipment, and listing a corresponding list of the network IP and the position;
in the implementation process of the present invention, the allocating a fixed network IP to each network port of the lan device and listing a corresponding list of the network IP and the location includes: distributing fixed network IP to each network port of the local area network equipment; simultaneously, the local area network server obtains the network IP and the corresponding position of each network port; the local area network server lists a corresponding list of the network IPs and locations based on the locations of the network IPs and each network port.
Further, the obtaining, by the lan server, the network IP and the corresponding location of each network port includes: the local area network server obtains the network IP of each network port, receives the position setting of the user on each network port, and obtains the corresponding position of each network port based on the position setting.
Specifically, first, a fixed network IP is allocated to each network port of the lan device; meanwhile, the local area network server obtains the network IP and the corresponding position of each network port; and then the local area network server lists the corresponding list of the network IP and the positions according to the positions of the network IP and each network port.
The local area network server obtains the network IP of each network port by reading the network IP of each port of the local area network equipment through the network connection relation, and simultaneously receives the position setting of the user on each network port, and then obtains the corresponding position of each network port according to the position setting.
S12: the local area network server initializes the association relation between the network IP and the position based on the corresponding list;
in the implementation process of the present invention, the local area network server initializes the association relationship between the network IP and the location based on the corresponding list, including: the local area network server obtains the MAC address of the playing device at the position; and initializing the association relation among the network IP, the position and the MAC address of the playing device at the position by the local area network server based on the corresponding list.
Further, the local area network server initializes an association relationship among the network IP, the location, and the MAC address of the playback device at the location based on the corresponding manifest, including: the local area network binds the network IP and the position based on the corresponding list to obtain a binding relation between the network IP and the position; and carrying out association processing on the binding relation and the MAC address of the play equipment at the position to obtain an association relation.
Specifically, the local area network server obtains the MAC address of the playing device corresponding to the position in a setting access mode; then the local area network server binds the network IP and the position according to the corresponding list, and a binding relation between the network IP and the position is obtained; and then, carrying out association processing on the binding relation and the MAC address of the playing device at the position to obtain an association relation.
S13: performing advertisement information configuration processing in the local area network server based on the position to form advertisement video data corresponding to the position;
in the implementation process of the present invention, the processing of advertisement information configuration in the local area network server based on the position to form advertisement video data corresponding to the position includes: obtaining advertisement information corresponding to the position based on the position in the local area network server; and configuring and processing the mode of embedding the advertisement information corresponding to the position into the position to obtain advertisement video data corresponding to the position.
Specifically, the advertisement information corresponding to the position is obtained in the local area network server according to the position, for example, some welcome advertisements need to be played in a hall, advertisements for introducing products need to be played between waiting ladders, and the advertisements for products of each floor are different; and then carrying out configuration processing on the mode of embedding the advertisement information corresponding to the position into the position, and then obtaining the advertisement video data corresponding to the position.
S14: the local area network server distributes corresponding advertising video data based on the network IP targeting of each network port of the local area network device.
In the implementation process of the invention, the local area network server distributes corresponding advertisement video data based on the network IP orientation of each network port of the local area network equipment, and the method comprises the following steps: the local area network server obtains playing request information of playing equipment at a corresponding position based on a network port of the local area network equipment, wherein the playing request information comprises an MAC address; the local area network server identifies the corresponding position based on the network port of the local area network equipment and matches corresponding advertisement video data by utilizing the corresponding position; and distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a targeted way based on the playing request information.
Further, the distributing the matched advertisement video data to the playing device in the position for playing through the network port of the local area network device based on the playing request information, including: and carrying out address matching processing based on the MAC address in the playing request information, and distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a targeted way when the matching is passed.
Specifically, the lan server obtains the play request information of the play device at the corresponding position according to the network port of the lan device, and meanwhile, the play request also includes the MAC address in the information; then the local area network server identifies the corresponding position according to the network port of the local area network equipment and matches the corresponding advertisement video data by utilizing the corresponding position; and finally, distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a directional way according to the playing request information.
And performing address matching processing according to the MAC address in the playing request information, and distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a targeted way when the matching is passed.
In the embodiment of the invention, a fixed network IP is distributed to each network port of the local area network equipment, and a corresponding list of the network IP and the position is listed; the local area network server initializes the association relation between the network IP and the position based on the corresponding list; performing advertisement information configuration processing in the local area network server based on the position to form advertisement video data corresponding to the position; the local area network server distributes corresponding advertising video data based on the network IP targeting of each network port of the local area network device. The method can accurately send the corresponding advertisement video data to the playing devices at different positions, and meanwhile, after the playing devices are moved, the MAC addresses of the related devices are updated in the local area network server, so that the directional distribution can be realized again, and the maintenance cost is reduced under the condition of guaranteeing the directional distribution of the advertisement video data.
In a second embodiment, referring to fig. 2, fig. 2 is a schematic structural diagram of an advertisement targeting distribution device based on lan equipment in an embodiment of the present invention.
As shown in fig. 2, an advertisement targeted distribution apparatus based on a local area network device, the apparatus comprising:
the distribution fixing module 21: the method comprises the steps of distributing fixed network IP to each network port of local area network equipment, and listing a corresponding list of the network IP and the position;
in the implementation process of the present invention, the allocating a fixed network IP to each network port of the lan device and listing a corresponding list of the network IP and the location includes: distributing fixed network IP to each network port of the local area network equipment; simultaneously, the local area network server obtains the network IP and the corresponding position of each network port; the local area network server lists a corresponding list of the network IPs and locations based on the locations of the network IPs and each network port.
Further, the obtaining, by the lan server, the network IP and the corresponding location of each network port includes: the local area network server obtains the network IP of each network port, receives the position setting of the user on each network port, and obtains the corresponding position of each network port based on the position setting.
Specifically, first, a fixed network IP is allocated to each network port of the lan device; meanwhile, the local area network server obtains the network IP and the corresponding position of each network port; and then the local area network server lists the corresponding list of the network IP and the positions according to the positions of the network IP and each network port.
The local area network server obtains the network IP of each network port by reading the network IP of each port of the local area network equipment through the network connection relation, and simultaneously receives the position setting of the user on each network port, and then obtains the corresponding position of each network port according to the position setting.
The association module 22: the local area network server is used for initializing the association relation between the network IP and the position based on the corresponding list;
in the implementation process of the present invention, the local area network server initializes the association relationship between the network IP and the location based on the corresponding list, including: the local area network server obtains the MAC address of the playing device at the position; and initializing the association relation among the network IP, the position and the MAC address of the playing device at the position by the local area network server based on the corresponding list.
Further, the local area network server initializes an association relationship among the network IP, the location, and the MAC address of the playback device at the location based on the corresponding manifest, including: the local area network binds the network IP and the position based on the corresponding list to obtain a binding relation between the network IP and the position; and carrying out association processing on the binding relation and the MAC address of the play equipment at the position to obtain an association relation.
Specifically, the local area network server obtains the MAC address of the playing device corresponding to the position in a setting access mode; then the local area network server binds the network IP and the position according to the corresponding list, and a binding relation between the network IP and the position is obtained; and then, carrying out association processing on the binding relation and the MAC address of the playing device at the position to obtain an association relation.
Advertisement information configuration module 23: the local area network server is used for carrying out advertisement information configuration processing based on the position to form advertisement video data corresponding to the position;
in the implementation process of the present invention, the processing of advertisement information configuration in the local area network server based on the position to form advertisement video data corresponding to the position includes: obtaining advertisement information corresponding to the position based on the position in the local area network server; and configuring and processing the mode of embedding the advertisement information corresponding to the position into the position to obtain advertisement video data corresponding to the position.
Specifically, the advertisement information corresponding to the position is obtained in the local area network server according to the position, for example, some welcome advertisements need to be played in a hall, advertisements for introducing products need to be played between waiting ladders, and the advertisements for products of each floor are different; and then carrying out configuration processing on the mode of embedding the advertisement information corresponding to the position into the position, and then obtaining the advertisement video data corresponding to the position.
Directional distribution module 24: the local area network server distributes corresponding advertising video data based on the network IP targeting of each network port of the local area network device.
In the implementation process of the invention, the local area network server distributes corresponding advertisement video data based on the network IP orientation of each network port of the local area network equipment, and the method comprises the following steps: the local area network server obtains playing request information of playing equipment at a corresponding position based on a network port of the local area network equipment, wherein the playing request information comprises an MAC address; the local area network server identifies the corresponding position based on the network port of the local area network equipment and matches corresponding advertisement video data by utilizing the corresponding position; and distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a targeted way based on the playing request information.
Further, the distributing the matched advertisement video data to the playing device in the position for playing through the network port of the local area network device based on the playing request information, including: and carrying out address matching processing based on the MAC address in the playing request information, and distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a targeted way when the matching is passed.
Specifically, the lan server obtains the play request information of the play device at the corresponding position according to the network port of the lan device, and meanwhile, the play request also includes the MAC address in the information; then the local area network server identifies the corresponding position according to the network port of the local area network equipment and matches the corresponding advertisement video data by utilizing the corresponding position; and finally, distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a directional way according to the playing request information.
And performing address matching processing according to the MAC address in the playing request information, and distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a targeted way when the matching is passed.
In the embodiment of the invention, a fixed network IP is distributed to each network port of the local area network equipment, and a corresponding list of the network IP and the position is listed; the local area network server initializes the association relation between the network IP and the position based on the corresponding list; performing advertisement information configuration processing in the local area network server based on the position to form advertisement video data corresponding to the position; the local area network server distributes corresponding advertising video data based on the network IP targeting of each network port of the local area network device. The method can accurately send the corresponding advertisement video data to the playing devices at different positions, and meanwhile, after the playing devices are moved, the MAC addresses of the related devices are updated in the local area network server, so that the directional distribution can be realized again, and the maintenance cost is reduced under the condition of guaranteeing the directional distribution of the advertisement video data.
In the third embodiment, referring to fig. 3, fig. 3 is a schematic structural diagram of an advertisement targeting distribution system based on a lan device according to an embodiment of the present invention.
As shown in fig. 3, an advertisement targeted distribution system based on a local area network device, the system comprising: a local area network server 31, a local area network device 32 and a plurality of play devices 33; wherein the lan device 32 has a plurality of network interfaces, each network interface corresponds to a playing device 33 at a location; the lan server 31 is connected to the lan device 32 based on a network; the local area network device 32 is connected with the playing device 33 at the corresponding position through a network cable based on a network interface; the system is configured to perform the ad targeting distribution method of any of the above.
In the implementation process of the present invention, the embodiment of the system part may be specifically referred to the above embodiment, and will not be described herein again.
Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be implemented by a program to instruct related hardware, the program may be stored in a computer readable storage medium, and the storage medium may include: read Only Memory (ROM), random access Memory (RAM, random Access Memory), magnetic or optical disk, and the like.
In addition, the foregoing describes in detail the advertisement targeted distribution method, apparatus and system based on the lan device provided in the embodiments of the present invention, and specific examples should be adopted to illustrate the principles and embodiments of the present invention, where the foregoing description of the embodiments is only for helping to understand the method and core idea of the present invention; meanwhile, as those skilled in the art will have variations in the specific embodiments and application scope in accordance with the ideas of the present invention, the present description should not be construed as limiting the present invention in view of the above.
Claims (8)
1. An advertisement targeted distribution method based on local area network equipment, which is characterized by comprising the following steps:
distributing fixed network IP to each network port of the local area network equipment, and listing a corresponding list of the network IP and the position;
the local area network server initializes the association relation between the network IP and the position based on the corresponding list;
performing advertisement information configuration processing in the local area network server based on the position to form advertisement video data corresponding to the position;
the local area network server distributes corresponding advertisement video data based on the network IP orientation of each network port of the local area network equipment;
the local area network server initializes the association relationship between the network IP and the location based on the corresponding list, including:
the local area network server obtains the MAC address of the playing device at the position;
the local area network server initializes the association relation among the network IP, the position and the MAC address of the playing device at the position based on the corresponding list;
the local area network server initializes the association relationship among the network IP, the location and the MAC address of the playback device at the location based on the corresponding list, including:
the local area network server binds the network IP and the position based on the corresponding list to obtain a binding relation between the network IP and the position;
and carrying out association processing on the binding relation and the MAC address of the play equipment at the position to obtain an association relation.
2. The advertisement targeted distribution method according to claim 1, wherein said assigning a fixed network IP to each network port of a lan device and listing a corresponding list of said network IP and location comprises:
distributing fixed network IP to each network port of the local area network equipment; at the same time, the method comprises the steps of,
the local area network server obtains the network IP and the corresponding position of each network port;
the local area network server lists a corresponding list of the network IPs and locations based on the locations of the network IPs and each network port.
3. The advertisement targeted distribution method according to claim 2, wherein the local area network server obtains the network IP and the corresponding location of each network port, comprising:
the local area network server obtains the network IP of each network port, receives the position setting of the user on each network port, and obtains the corresponding position of each network port based on the position setting.
4. The method for targeted distribution of advertisements according to claim 1, wherein the performing, in the local area network server, the configuration processing of advertisement information based on the location to form advertisement video data corresponding to the location comprises:
obtaining advertisement information corresponding to the position based on the position in the local area network server;
and configuring and processing the mode of embedding the advertisement information corresponding to the position into the position to obtain advertisement video data corresponding to the position.
5. The advertisement targeted distribution method according to claim 1, wherein the local area network server distributes corresponding advertisement video data based on a network IP targeting of each network port of the local area network device, comprising:
the local area network server obtains playing request information of playing equipment at a corresponding position based on a network port of the local area network equipment, wherein the playing request information comprises an MAC address;
the local area network server identifies the corresponding position based on the network port of the local area network equipment and matches corresponding advertisement video data by utilizing the corresponding position;
and distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a targeted way based on the playing request information.
6. The advertisement-oriented distribution method according to claim 5, wherein the oriented distribution of the matched advertisement video data to the playback device in the location for playback through the network port of the local area network device based on the playback request information comprises:
and carrying out address matching processing based on the MAC address in the playing request information, and distributing the matched advertisement video data to the playing equipment in the position for playing through the network port of the local area network equipment in a targeted way when the matching is passed.
7. An advertising targeting distribution device based on a local area network device, the device comprising:
and (3) an allocation fixing module: the method comprises the steps of distributing fixed network IP to each network port of local area network equipment, and listing a corresponding list of the network IP and the position;
and (3) an association module: the local area network server is used for initializing the association relation between the network IP and the position based on the corresponding list;
an advertisement information configuration module: the local area network server is used for carrying out advertisement information configuration processing based on the position to form advertisement video data corresponding to the position;
and the directional distribution module is used for: the local area network server is used for distributing corresponding advertisement video data based on the network IP orientation of each network port of the local area network equipment;
the local area network server initializes the association relationship between the network IP and the location based on the corresponding list, including:
the local area network server obtains the MAC address of the playing device at the position;
the local area network server initializes the association relation among the network IP, the position and the MAC address of the playing device at the position based on the corresponding list;
the local area network server initializes the association relationship among the network IP, the location and the MAC address of the playback device at the location based on the corresponding list, including:
the local area network server binds the network IP and the position based on the corresponding list to obtain a binding relation between the network IP and the position;
and carrying out association processing on the binding relation and the MAC address of the play equipment at the position to obtain an association relation.
8. An advertising targeting distribution system based on a local area network device, the system comprising: the system comprises a local area network server, local area network equipment and playing equipment at a plurality of positions; the local area network equipment is provided with a plurality of network interfaces, and each network interface corresponds to a playing device at one position; the local area network server is connected with the local area network equipment based on a network; the local area network equipment is connected with the playing equipment at the corresponding position through a network cable based on a network interface; the system is configured for performing the ad-hoc distribution method of any one of claims 1-6.
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