CN103795802A - Embedded WIFI network advertising system and method bases on position - Google Patents
Embedded WIFI network advertising system and method bases on position Download PDFInfo
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- CN103795802A CN103795802A CN201410050824.XA CN201410050824A CN103795802A CN 103795802 A CN103795802 A CN 103795802A CN 201410050824 A CN201410050824 A CN 201410050824A CN 103795802 A CN103795802 A CN 103795802A
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Abstract
The invention provides an embedded WIFI network advertising system and method bases on the position. The system comprises a WIFI terminal and an advertisement server, wherein the WIFI terminal comprises a display module arranged on the WIFI terminal and used for displaying embedded WIFI network advertisements. The advertisement server comprises a web server, an application program server, an advertisement information module, a WIFI positioning data module, an advertisement information matching module, an advertisement information triggering module, an advertisement information output module and an advertisement information embedding module, wherein the advertisement information module and the WIFI positioning data module are used for storing relevant data information. WIFI advertisements are embedded into a user browser of the WIFI terminal, and advertisement content is automatically updated based on the specific position. The accuracy efficiency of advertisements thrown by an advertisement owner can be improved, the advertisement benefits of service enterprises (namely, service providers) can be increased through the embedded advertisements, meanwhile, users of the WIFI terminal can admire the advertisements adapting to themselves, and experience of the WIFI network users can be improved.
Description
Technical field
The present invention relates to a kind of location-based embedded WIFI web advertisement and push, more specifically, relate to a kind of system and method that pushes embedded advertisements to WIFI terminal.
Background technology
Require to upgrade system, No. 201310051042.3 priority in the location-based embedded WIFI web advertisement of patent application that on February 16th, 2013 submits to based on the application.The full content of each above-mentioned patent application is integrated with herein in this mode by reference.
Along with the high speed development of WIFI focus, WIFI advertisement will be the major source of revenues of operator, advertisement of a WIFI focus is a burden to advertiser, user is also lacked to stickiness, but the advertisement of WIFI position possesses unique attribute advantage, because WIFI hot spot region has certain industry and crowd's attribute, as building materials market WIFI focus, industrial characteristic is clear and definite, enters the people of building materials market mostly as building materials association, and for example supermarket WIFI focus, in supermarket, commodity have a point region class, in order to reach advertiser's interests demand and WIFI terminal use's demand for experience, in supermarket, can install WIFI locator additional, meet the hardware requirement of position-based WIFI advertisement, for pushing different Commdity advertisement information in different commodity regions, WIFI advertising message and commodity region match, so location-based WIFI advertisement and WIFI terminal use have just had interaction naturally, but the clicking rate of large-scale website is high, only in the time that browsing catenet information, user inserts the advertisement based on WIFI local area network (LAN) feature, just can obtain doulbe-sides' victory, the online that does not affect user is experienced, so WIFI website needs position-based to upgrade ad data, meet advertiser's interests demand and WIFI terminal use's dynamic need.
But on the mobile vehicles, as WIFI public transport, the WIFI terminal use surf time is longer, repeatedly pushes WIFI advertisement meeting offensive, only in the time that browsing Domestic News etc., user embeds advertisement, and WIFI terminal use is reception naturally easily.
Summary of the invention
The object of the invention is to, provide a kind of location-based embedded WIFI web advertisement to upgrade system, solve in view of above contradictory problems, WIFI advertisement is embedded into webpage, the client that WIFI terminal use browses, or in the plug-in unit of browser, and carry out content update based on the elements position such as difference or time, reach the mutual of WIFI terminal use and WIFI advertisement, it can improve the accurate efficiency of the advertisement of advertiser's input, make user enjoy the advertisement of enriching and being applicable to oneself, thereby improve the WIFI network user's experience.
Each execution mode of the present invention is intended to provide the advertisement pushing system in a kind of Embedded WIFI local area network (LAN), and this ad system has been eliminated the one or more problems that caused by the restriction of prior art and defect.
According to an embodiment of the invention, a kind of location-based embedded WIFI network ads system, described system comprises: location server, utilizes WIFI signal transmitting and receiving station or/and the object's position of WIFI terminal generates based on WIFI signal transmitting and receiving station or/and the data of WIFI terminal location; And Advertisement Server, utilize described based on WIFI signal transmitting and receiving station or/and the data of WIFI terminal location ad content is provided to described WIFI signal transmitting and receiving station or/and the advertisement putting hot spot region of WIFI terminal in the mode of embedded web page or client.
A kind of location-based embedded WIFI network ads system, described system comprises:
Location server, for generating location-based data; And Advertisement Server, the data of the position based on WIFI terminal described in utilizing, provide the focus advertising area to described embedded map by ad content.
Further, described Advertisement Server is also configured to, and collects and/or be stored in WIFI signal transmitting and receiving station or/and the log information of the advertising message of showing in the described embedded web page of WIFI terminal or client.
Further, described Advertisement Server comprises:
Advertisement processor, for by described WIFI signal transmitting and receiving station or/and the location-based data of WIFI terminal be combined with advertising message, to generate described ad content information; API (API), for (i) receiving the content information relevant to advertisement from described user WIFI terminal, (ii) transmit the described content information relevant to advertisement to described advertisement processor, and (iii) transmit described ad content information to described user WIFI terminal; Register API, for transmitting the collected log information receiving from described user WIFI terminal to described advertisement processor; And database (DB) unit, for storing described advertising message.
Further, described ad system, wherein, described Database Unit comprises:
Advertising database (DB), for storing at least one of information, dynamic image information and image information of the ad content information that is presented in described user WIFI terminal, advertisement main information, ad content, advertisement condition, advertising display duration, positional information, advertising expenditure payment information, page info, described advertising area;
Ad log database, for being stored in the log information of the advertisement of showing in described user WIFI terminal; And ad content data storehouse, for arranging and store described log information according to each content.
Further, at least one in text, map area, keyword, WORDS AND PHRASES IN ADVERTISEMENT, time spot and the terminal kind of described advertisement processor analysis content, to determine described ad content.
Further, described location server utilizes at least one in point of interest (POI) information or position coordinates, generate described based on WIFI signal transmitting and receiving station or/and the data of the position of WIFI terminal.
Further, described WIFI signal transmitting and receiving station is or/and the position of WIFI terminal comprises the position data of AP in WIFI signal transmitting and receiving station, and the position data of WIFI terminal accessing-point AP.
Further, described ad content information is embedded and comprises internet platform, platform of internet of things or ERP management platform in the mode of embedded web page or client, and with plug-in unit mode embedding browser.
Further, the described browser that ad content information is embedded to WIFI terminal in plug-in unit mode.
Further, described method comprises: utilize WIFI signal transmitting and receiving station or/and WIFI terminal object generates location-based data; And utilize described based on WIFI signal transmitting and receiving station or/and the data of WIFI terminal location ad content information is provided to the WIFI terminal of described focus advertising area in the mode of embedded web page or client.
A kind of location-based embedded WIFI network advertisement method, described method comprises: utilize WIFI signal transmitting and receiving station or/and WIFI terminal object generates location-based data; And utilize described based on WIFI signal transmitting and receiving station or/and the data of WIFI terminal location ad content information is provided to the WIFI terminal of the focus advertising area of described embedded map in the mode of embedded web page or client.
Further, described method, also comprises:
Collect and/or be stored in WIFI signal transmitting and receiving station or/and the log information of the advertising message of showing on the described embedded map of WIFI terminal.
A method of advertising in embedded map based on WIFI network, described method comprises: the map datum for showing at embedded map based on WIFI network is provided, and described map datum comprises and the linking of one or more advertisements; The request of the particular advertisement in described one or more advertisement is checked in reception; And provide the described particular advertisement showing based on WIFI network to WIFI terminal in described embedded map.
Further, described method, wherein,
Described embedded map comprises: map; And
One or more other graphic elements contiguous with described map.
Further, the advertisement of described demonstration shows at least a portion of described map.
Further, map described in the replacing advertisement of described demonstration.
Further, described embedded map is the embedded map based on SOI.
A kind of location-based embedded WIFI network ads system, comprising: WIFI terminal, Advertisement Server; WIFI terminal is connected with Advertisement Server by WIFI network; WIFI is used for showing the embedded WIF web advertisement.
Further, described Advertisement Server comprises:
Comprise advertising message memory module, the WIFI locator data module of device on Advertisement Server, for storing related data information; Also comprise advertising message matching module, the advertising message trigger module of device on Advertisement Server, advertising message output module, advertising message merge module; Wherein:
Described advertising message memory module is connected to advertising message matching module, for storing advertising message, and the corresponding bounded geographical location information to be released of WIFI signal coverage areas;
Described WIFI locator data module is connected to advertising message matching module, and for storing WIFI regional geography positional information, described WIFI locator data module connects advertising message trigger module simultaneously, the real time position data of the WIFI terminal of management detecting;
Described advertising message matching module is connected to advertising message trigger module, for WIFI regional geography position data and this WIFI regional geography position ad data to be triggered is carried out to primary election, meet for screening the ad data information requiring of throwing in, the web advertisement data that the position-based to be put that mark is corresponding triggers, for sorting the advertising objective information of WIFI terminal positional information coupling by matching degree;
Advertising message merge module connects WIFI network information platform, for the output interface of location-based network advertisement information;
Whether described advertising message trigger module mates with default placement position for monitoring the location-based web advertisement to be pushed, and comprises whether the displaying time of the web advertisement for having thrown in reaches the default cumulative time; Advertising message trigger module connects advertising message output module, and for the automatic triggering of the advertising message of corresponding WIFI terminal real time position, described advertising message output module, for via advertising message merge module providing advertisement information.
Further, described advertising message trigger module comprises and reads computing module, and for reading the location-based web advertisement to be put of current Advertisement Server time and mark, to be shown to nearest time computing time of active user poor.
22. ad systems according to claim 20, is characterized in that: described advertising message trigger module also comprises filtering module, for the location-based web advertisement to be put of the poor mark lower than repetition display threshold of filtration time; Filtering module with read computing module and be connected.
Further, the embedding interface of described advertising message merge module is used for embedding the browser plug-in of WIFI terminal, or in webpage or client.
Further, the advertising message memory module in described Advertisement Server, advertising message matching module, advertising message trigger module, advertising message output module, advertising message merge module replace with respectively application storage module, application matches module, application triggers module, application program output module, application program merge module; Application program comprises single application program or mixes application program; Application program comprises by website or client push.One " OpenInApp " service is released in 360 search plans, and this service allows user directly in Search Results, to open related application.It is reported, this function temporarily can only realize on mobile phone, and need to possess two conditions.First user can only use 360 search could realize this function in mobile phone version 360 browsers, secondly on user's mobile phone, relevant application program must be installed and just can open.This function is on the contrary a bit alike with the global search of Windows8, only the global search of Win8 is first to support local application to open, network enabled resource searching again, it seems and local also further carrying out with the integration of network, following application program comprises by website or client push application program, and advertising message in pushing application program is developing direction of mobile Internet.
Further, described Advertisement Server and client application carry out data interaction, based on the advertising message in Embedded ad system pushing application program of the present invention, and carry out the propelling movement of client.
A kind of location-based embedded WIFI network ads system, described system comprises: Advertisement Server, the interconnected station of WIFI and WIFI terminal, wherein:
A. Advertisement Server is connected with the interconnected station of WIFI by wired mode or wireless mode, for storing, process the positional information of WIFI terminal and the equipment associated data information of WIFI terminal that gather and transmit through the interconnected station of WIFI; Advertisement server device is useful on the API (API) of issuing embedded advertisements;
B. the interconnected station of WIFI includes wireless router, and AP, be used for providing wireless network to connect and wireless data transmission function, for gathering the equipment related information of WIFI terminal, comprise mac address information, position data, identification model, terminal recognition mark and IP address; The interconnected station of WIFI also for Advertisement Server is comprised to Embedded advertisement or/and outside by embedding advertisement delivery that Advertisement Server issues in the webpage or client of WIFI terminal display.
A kind of location-based embedded WIFI network ads system, described system comprises: Advertisement Server, the interconnected station of WIFI and WIFI terminal, wherein:
A. Advertisement Server is connected with the interconnected station of more than one WIFI by wired mode or wireless mode, for storing, process the positional information of WIFI terminal and the equipment associated data information of WIFI terminal that gather and transmit through the interconnected station of WIFI; Advertisement server device is useful on the API (API) of issuing embedded advertisements;
B. the interconnected station of WIFI includes wireless router, and AP, be used for providing wireless network to connect and wireless data transmission function, for gathering the equipment related information of WIFI terminal, comprise mac address information, position data, identification model, terminal recognition mark and IP address; The interconnected station of WIFI also for Advertisement Server is comprised to Embedded advertisement or/and outside by embedding advertisement delivery that Advertisement Server issues in the webpage or client of WIFI terminal display.
A kind of location-based embedded WIFI network ads system, described system comprises: ad distribution terminal, Advertisement Server, the interconnected station of WIFI, WIFI terminal, and ad distribution terminal is connected with Advertisement Server via the interconnected station of WIFI internal lan, wherein:
A. Advertisement Server is connected with the interconnected station of WIFI by wired mode or wireless mode, for storing, process the positional information of WIFI terminal and the equipment associated data information of WIFI terminal that gather and transmit through the interconnected station of WIFI; Advertisement server device is useful on the API (API) of issuing embedded advertisements;
B. the interconnected station of WIFI includes wireless router, and AP, be used for providing wireless network to connect and wireless data transmission function, for gathering the equipment related information of WIFI terminal, comprise mac address information, position data, identification model, terminal recognition mark and IP address; The interconnected station of WIFI also for Advertisement Server is comprised to Embedded advertisement or/and outside by embedding advertisement delivery that Advertisement Server issues in the webpage or client of WIFI terminal display.
A kind of location-based embedded WIFI network ads system, described system comprises: ad distribution terminal, WIFI advertisement information server, the interconnected station of WIFI, WIFI terminal, and ad distribution terminal is connected with WIFI advertisement information server via external the Internet, wherein:
A. WIFI advertisement information server is connected with the interconnected station of WIFI by wired mode or wireless mode, for storing, process the positional information of WIFI terminal and the equipment associated data information of WIFI terminal that gather and transmit through the interconnected station of WIFI; Advertisement server device is useful on the API (API) of issuing embedded advertisements;
B. the interconnected station of WIFI includes wireless router, and AP, be used for providing wireless network to connect and wireless data transmission function, for gathering the facility information of WIFI terminal, comprise mac address information, position data, identification model, terminal recognition mark and IP address; The interconnected station of WIFI also for Advertisement Server is comprised to Embedded advertisement or/and outside by embedding advertisement delivery that Advertisement Server issues in the webpage or client of WIFI terminal display.
A kind of location-based embedded WIFI network ads system, this system comprises: ad distribution terminal, advertisement integrating server, the interconnected station of more than one WIFI, WIFI terminal, ad distribution terminal via the Internet or/and the interconnected station of WIFI be connected with advertisement integrating server, wherein:
A. advertisement integrating server is connected with the interconnected station of more than one WIFI by wired mode or wireless mode, for storing, process the positional information of WIFI terminal and the equipment associated data information of WIFI terminal that gather and transmit through the interconnected station of WIFI; The integrated server unit of advertisement is useful on the API (API) of issuing embedded advertisements;
B. the interconnected station of WIFI includes wireless router, and AP, be used for providing wireless network to connect and wireless data transmission function, for gathering the facility information of WIFI terminal, comprise mac address information, position data, identification model, terminal recognition mark and IP address; The interconnected station of WIFI also for advertisement integrating server is comprised to Embedded advertisement or/and outside by embedding advertisement delivery that Advertisement Server issues in the webpage or client of WIFI terminal display.
A kind of location-based embedded WIFI network ads system, this system comprises: advertising message terminal, advertisement integrating server, Advertisement Server, the interconnected station of more than one WIFI, WIFI terminal, wherein:
A. ad distribution terminal via the Internet or/and the interconnected station of WIFI to advertisement integrating server throw in advertisement;
B. advertisement integrating server via the Internet or/and the interconnected station of WIFI be connected with Advertisement Server, data interaction is transmitted, Advertisement Server connects by wired mode or the interconnected station of wireless mode WIFI, for storing, process positional information and the facility information of the WIFI terminal that gathers and transmit through the interconnected station of WIFI; Advertisement integrating server is or/and advertisement server device is useful on the API (API) of issuing embedded advertisements;
C. the interconnected station of WIFI includes wireless router, and AP, be used for providing wireless network to connect and wireless data transmission function, for gathering the facility information of WIFI terminal, comprise mac address information, position data, identification model, terminal recognition mark and IP address; The interconnected station of WIFI is also for outside by embedding advertisement delivery that Advertisement Server issues in the webpage or client of WIFI terminal display or/and Advertisement Server comprises Embedded advertisement by advertisement integrating server.
A kind of location-based embedded WIFI network ads system, described system comprises: Advertisement Server, location-server, the interconnected station of WIFI and WIFI terminal, wherein:
A. Advertisement Server is connected with one and the interconnected station of more than one WIFI by wired mode or wireless mode, for storing, process the data message of the WIFI terminal that gathers and transmit via the interconnected station of WIFI; Advertisement server device is useful on the API (API) of issuing embedded advertisements;
B. the interconnected station of WIFI includes wireless router, and AP, be used for providing wireless network to connect and wireless data transmission function, for gathering the equipment related information of WIFI terminal, comprise mac address information, position data, identification model, terminal recognition mark and IP address; The interconnected station of WIFI also for Advertisement Server is comprised to Embedded advertisement or/and outside by embedding advertisement delivery that Advertisement Server issues in the webpage or client of WIFI terminal display; The interconnected station of WIFI is also for arriving location-server by the wireless aps data information transfer of WIFI terminal access;
C. Advertisement Server is connected with location-server, and location-server is for obtaining the positional information of WIFI terminal according to the wireless aps data message of WIFI terminal access.
A kind of location-based embedded WIFI network ads system, described system comprises:, Advertisement Server, location-server, the interconnected station of WIFI, ad distribution terminal and WIFI terminal, and ad distribution terminal is connected with Advertisement Server via the interconnected station of WIFI internal lan, wherein:
A. Advertisement Server is connected with one and the interconnected station of more than one WIFI by wired mode or wireless mode, for storing, process the data message of the WIFI terminal that gathers and transmit via the interconnected station of WIFI; Advertisement server device is useful on the API (API) of issuing embedded advertisements;
B. the interconnected station of WIFI includes wireless router, and AP, be used for providing wireless network to connect and wireless data transmission function, for gathering the equipment related information of WIFI terminal, comprise mac address information, position data, identification model, terminal recognition mark and IP address; The interconnected station of WIFI also for Advertisement Server is comprised to Embedded advertisement or/and outside by embedding advertisement delivery that Advertisement Server issues in the webpage or client of WIFI terminal display; The interconnected station of WIFI is also for arriving location-server by the wireless aps data information transfer of WIFI terminal access;
C. Advertisement Server is connected with location-server, and location-server is for obtaining the positional information of WIFI terminal according to the wireless aps data message of WIFI terminal access.
Further, the wireless interconnected station of described WIFI, for providing the access of WIFI terminal to connect, distribute the network address and the routing forwarding network data of the WIFI terminal of access WIFI local area network (LAN); The wireless interconnected station of WIFI comprises:
A. network processing unit, for the route conversion that realizes network data with being connected of external network;
B. multimedia processor, distributes for processing, the address assignment of WIFI local area network (LAN) and the load of WIFI access point of network data;
C. many WIFI access points;
D. WIFI radio frequency exchange module, for the multichannel of radiofrequency signal switch, the multiplexing and demultiplexing of sub-carrier frequency.
Further, the interconnected station arrangement WIFI of described WIFI locating module, for comprising the positional information that gathers WIFI terminal, and for comprising that AP locator obtains the positional information of WiFi terminal to the tracking of WiFi terminal scanning, AP locator or device have align member.
Further, on described WIFI terminal equipment, install locating module, for obtaining the positional information of WIFI terminal, device comprises map locating module, or/and GPS module, or/and big-dipper satellite locating module, or/and magnetic field induction locating module, and the locator data of radio communication base station, via wireless aps access point or radio communication base station, the positional information of Wi-Fi terminal is passed to Advertisement Server or/and advertisement integrating server.
Further, described WIFI terminal comprises: WIFI advertisement terminal, WIFI mobile phone, WIFI computer, WIFI notebook computer, WIFIPDA and WIFI data server.
Further, described Advertisement Server, or/and advertisement integrating server connects external network, comprises mobile communications network.
Further, the wireless interconnected station of described WIFI is provided with the high-speed wideband interface for connecting external the Internet.
Further, described Advertisement Server is or/and the built-in Wed webserver of advertisement integrating server.
Further, described Advertisement Server is or/and advertisement integrating server adopts the electronic service terminal with WIFI adapter, for obtaining, process the information of WIFI electronic service terminal.
Further, authorized user passes through browser access Advertisement Server or/and advertisement integrating server.
Further, described Advertisement Server is or/and in advertisement integrating server: advertisement integrating server passes through the WIFI terminal of AP access point for the position advertising message of throwing according to ad distribution terminal to each WIFI area distribution to the interconnected station of each WIFI.
Further, described system and device speech advertising module, for pushing speech advertising information to WIFI terminal.
Further, described Advertisement Server is or/and advertisement integrating server, or/and WIFI terminal installation instant messaging module, real-time communication for advertisement publishers with user, described instant messaging comprises takes WIFI terminal and EIC equipment identification code, EIC equipment identification code comprises mac address information, and the automatic distribution of binding of position data, identification model, terminal recognition mark and IP address or social No. ID of user's registration.
Further, described Advertisement Server is or/and advertisement integrating server, or/and WIFI terminal installation sensing module, bio-identification module, face recognition module, fingerprint identification module, palmmprint identification module, identifying code module, Quick Response Code module, wherein sensing module is for the collection to data such as light, temperature, humidity, smog, air qualities.
Further, the interconnected station arrangement RFID of described WIFI reader, for reading the information of RFID, described RFID reader is connected communication with the microprocessor at the interconnected station of WIFI.
Further, described system and method is applied on the internet platform of Wi-Fi network, on platform of internet of things, on network management platform.
Further, described system and method is applied in mobile WIFI network, and mobile WIFI network comprises WIFI public transport, WIFI subway, WIFI train, WIFI aircraft, WIFI boats and ships or WIFI logistics; The interconnected station of described Wi-Fi replaces with the interconnected station of mobile Wi-Fi, and WIFI signal converter is installed, and the mobile communication signal that mobile communication base station is launched is converted to WIFI signal, and wherein, mobile network comprises 2G, 3G, 4G, 5G or 6G.
A kind of location-based embedded WIFI network ads system of the present invention, propelling movement position and the cumulative time of presetting by built-in network advertisement and application program service business, the in the situation that of location matches, whether the displaying time of simultaneously monitoring current location advertisement or application program reaches the cumulative time, if reached the cumulative time, will automatically upgrade, reach good input effect, neither interference user free internet access, also the ad content that has carried out accurate coupling pushes, make advertiser obtain income, also improved WIFI terminal use's experience.
Accompanying drawing explanation
Fig. 1 illustrates a kind of Intranet issue structure chart of the ad system based on WIFI terminal;
Fig. 2 illustrates a kind of outer net issue structure chart of the ad system based on WIFI terminal;
Fig. 3 illustrates a kind of integration release structure chart of WIFI position advertisement of installing home server;
Fig. 4 illustrates a kind of integration release structure chart based on the advertisement of Wi-Fi position;
Fig. 5 illustrates a kind of AP location structure figure of the ad system based on WIFI terminal;
Fig. 6 is the structural representation that the present invention is based on the embedded WIFI network ads system of position;
Fig. 7 is the schematic diagram that the present invention is based on the embedded WIFI network ads system embodiment of position.
Embodiment
The embodiment of a kind of location-based embedded WIFI network ads system of the present invention as shown in drawings.
Fig. 1 shows a kind of Intranet of the ad system based on WIFI terminal and issues structure chart: this system comprises: ad distribution terminal, Advertisement Server, the interconnected station of WIFI, WIFI terminal, and ad distribution terminal is connected with Advertisement Server via the interconnected station of WIFI internal lan, wherein:
A. Advertisement Server is connected with the interconnected station of WIFI by wired mode or wireless mode, for storing, process the positional information that comprises WIFI terminal that gathers and transmit through the interconnected station of WIFI, and the associated data information of WIFI terminal equipment; Advertisement Server is built-in with the interface (API) that embeds advertisement for issuing;
B. the interconnected station of WIFI includes wireless router, and AP, for gathering the equipment related information of WIFI terminal, comprises mac address information, position data, terminal recognition mark and IP address; The interconnected station of WIFI will be also for embedding the advertisement delivery of advertisement interface (API) issue to the display of WIFI terminal by Advertisement Server.
Fig. 2 illustrates a kind of outer net issue structure chart of the ad system based on WIFI terminal: this system comprises: ad distribution terminal, Advertisement Server, the interconnected station of WIFI, WIFI terminal, and ad distribution terminal is connected with Advertisement Server via external the Internet, wherein:
A. Advertisement Server is connected with the interconnected station of WIFI by wired mode or wireless mode, for storing, process the positional information of WIFI terminal and the equipment associated data information of WIFI terminal that gather and transmit through the interconnected station of WIFI; Advertisement Server is built-in with the interface (API) that embeds advertisement for issuing;
B. the interconnected station of WIFI includes wireless router, and AP, for gathering the facility information of WIFI terminal, comprises mac address information, position data, terminal recognition mark and IP address; The interconnected station of WIFI will be also for embedding the advertisement delivery of advertisement interface (API) issue to the display of WIFI terminal by Advertisement Server.
Fig. 3 illustrates a kind of integration release structure chart of WIFI position advertisement of installing home server, this system comprises: advertisement integrating server, A district Advertisement Server, B district Advertisement Server, C district Advertisement Server, the interconnected station of WIFI, A district, the interconnected station of WIFI, B district, the interconnected station of WIFI, C district, A district high-speed communication interface, B district high-speed communication interface, C district high-speed communication interface, more than one WIFI terminal, more than one ad distribution terminal; Wherein:
One ad distribution terminal is connected and carries out ad distribution via the Internet embedding advertisement interface (API) built-in with advertisement integrating server; One ad distribution terminal is connected and carries out ad distribution via the Internet embedding advertisement interface (API) built-in with C district Advertisement Server; Another ad distribution terminal is connected and carries out ad distribution via the interconnected station of WIFI, the A district embedding advertisement interface (API) built-in with A district Advertisement Server;
Advertisement integrating server is connected with the interconnected station of WIFI, A district by A district high-speed communication interface via the Internet, and is connected with A district Advertisement Server, carries out data interaction transmission; Advertisement integrating server is connected with the interconnected station of WIFI, B district by B district high-speed communication interface via the Internet, and is connected with B district Advertisement Server, carries out data interaction transmission; Advertisement integrating server is connected with C district Advertisement Server via the Internet, carries out data interaction transmission, and C district Advertisement Server connects and is connected with the interconnected station of WIFI, C district by the Internet;
The interconnected station of each WIFI by advertisement integrating server or/and comprise Embedded advertisement delivery in Advertisement Server to the display of each WIFI terminal.
Fig. 4 illustrates a kind of integration release structure chart based on the advertisement of Wi-Fi position, this system comprises: ad distribution terminal, advertisement integrating server, the interconnected station of WIFI, A district, the interconnected station of WIFI, B district, the interconnected station of WIFI, C district, A district high-speed communication interface, B district high-speed communication interface, C district high-speed communication interface, more than one WIFI terminal, wherein:
The ad distribution terminal embedding advertisement interface (API) built-in with advertisement integrating server is connected and carries out ad distribution;
Advertisement integrating server, via the Internet, is connected with the interconnected station of WIFI, A district by A district high-speed communication interface; Advertisement integrating server, via the Internet, is connected with the interconnected station of WIFI, B district by B district high-speed communication interface; Advertisement integrating server, via the Internet, is connected with the interconnected station of WIFI, C district by C district high-speed communication interface;
The interconnected station of WIFI in each district will comprise in advertisement integrating server on the display that Embedded ad content is delivered to each WIFI terminal.
Fig. 5 illustrates a kind of AP location structure figure of the ad system based on WIFI terminal, and this system comprises: advertisement integrating server, the interconnected station of WIFI and WIFI terminal; Wherein, the interconnected station of WIFI comprises WIFI router, and the interconnected station arrangement of WIFI has 3 AP locators, and the position that the tracking of WIFI terminal scanning is obtained to WIFI terminal for AP locator;
Preferably, said system device speech advertising module, for pushing speech advertising information to WIFI terminal.
Fig. 6 illustrates a kind of structural representation of location-based embedded WIFI network ads system;
Accompanying drawing 6 marks: WIFI network-40, WIFI terminal-30, display module-31, website-32, browser-33, Advertisement Server-10, advertising message memory module-11, WIFI locator data module-12, advertising message matching module-21, advertising message trigger module-22, advertising message output module-23, advertising message merge module-24.
Described system comprises: WIFI terminal, advertisement base server; WIFI terminal is connected with Advertisement Server by WIFI network; WIFI terminal is used for showing the embedded WIF web advertisement; Advertising message memory module on Advertisement Server, WIFI locator data module, for storing related data information; Also comprise advertising message matching module, the advertising message trigger module of device on web server, advertising message output module, advertising message merge module; Wherein:
Described advertising message memory module is connected to advertising message matching module, is responsible for storage advertising message, and the corresponding bounded geographical location information to be released of WIFI signal coverage areas;
Described WIFI locator data module is connected to advertising message matching module, is responsible for storage WIFI regional geography positional information, and described WIFI locator data module connects advertising message trigger module simultaneously, the real time position data of the WIFI terminal of management detecting;
Described advertising message matching module is connected to advertising message trigger module, be responsible for WIFI regional geography position data and this WIFI regional geography position ad data to be triggered to carry out primary election, responsible screening meets the ad data information requiring of throwing in, the web advertisement data that the position-based to be put that mark is corresponding triggers, for sorting the advertising objective information of WIFI terminal positional information coupling by matching degree;
Advertising message merge module connects outside WIFI network information platform, for the output interface of location-based network advertisement information;
Whether described advertising message trigger module mates with default placement position for monitoring the location-based web advertisement to be pushed, and comprises whether the displaying time of the web advertisement for having thrown in reaches the default cumulative time; Advertising message trigger module connects advertising message output module, is responsible for the automatic triggering of the advertising message of corresponding WIFI terminal real time position, and described advertising message output module, for via advertising message merge module providing advertisement information.
Fig. 7 is the schematic diagram that the present invention is based on the embedded WIFI network ads system embodiment of position, example explanation:
1 road WIFI bus of Wuhan public transport has been installed location-based embedded WIFI network ads system, 1 road WIFI bus travels while arriving Yellow Crane Tower station, passenger in 1 road WIFI bus is browsing Domestic News website, Domestic News website has embedded the location-based embedded WIFI web advertisement, so demonstrated continuously at that time the tourist promotion that throw in tourist corporation location in passenger's intelligent WIFI mobile phone Domestic News webpage, and this 1 road WIFI bus is while arriving station, square, Wuhan, passenger's intelligence WIFI mobile phone Domestic News webpage upgrades automatically, demonstrate the commercial promotions advertisement that throw in square, Wuhan company location.
In this example, the WIFI advertising message on tourist corporation and square, Wuhan is stored in Advertisement Server, in Advertisement Server, also gather the position data of WIFI focus and WIFI terminal by WIFI signal station simultaneously, the tourist corporation to be put that Advertisement Server mark is corresponding and the web advertisement data on square, Wuhan, and 2 advertising objective information are sorted by matching degree, whether monitor the location-based web advertisement to be pushed by advertising message trigger module again mates with default placement position, and whether the displaying time that comprises the web advertisement of having thrown in reaches the default cumulative time, the automatic triggering of 2 advertising messages that advertising message trigger module meets WIFI smart mobile phone real time position, advertising message output module is exported on the intelligent WIFI mobile phone passenger's of 3 advertising message to 1 road WIFI bus the website of mobile phone browser via advertising message merge module, the commercial promotions advertisement of throwing at station, square, Wuhan is only that location-based advertisement is upgraded.
Although the preferred embodiment of the present invention discloses for purposes of illustration, one of skill in the art will appreciate that and can make various modifications, increase and replacement and not depart from disclosed scope and spirit of the present invention in claims.
Claims (10)
1. a location-based embedded WIFI network ads system, described system comprises: location server, utilizes WIFI signal transmitting and receiving station or/and the object's position of WIFI terminal generates based on WIFI signal transmitting and receiving station or/and the data of WIFI terminal location; And Advertisement Server, utilize described based on WIFI signal transmitting and receiving station or/and the data of WIFI terminal location ad content is provided to described WIFI signal transmitting and receiving station or/and the advertisement putting hot spot region of WIFI terminal in the mode of embedded web page or client.
2. a location-based embedded WIFI network ads system, described system comprises:
Location server, for generating location-based data; And Advertisement Server, the data of the position based on WIFI terminal described in utilizing, provide the focus advertising area to described embedded map by ad content.
3. a location-based embedded WIFI network advertisement method, described method comprises: utilize WIFI signal transmitting and receiving station or/and WIFI terminal object generates location-based data; And utilize described based on WIFI signal transmitting and receiving station or/and the data of WIFI terminal location ad content information is provided to the WIFI terminal of described focus advertising area in the mode of embedded web page or client.
4. a location-based embedded WIFI network advertisement method, described method comprises: utilize WIFI signal transmitting and receiving station or/and WIFI terminal object generates location-based data; And utilize described based on WIFI signal transmitting and receiving station or/and the data of WIFI terminal location ad content information is provided to the WIFI terminal of the focus advertising area of described embedded map in the mode of embedded web page or client.
5. a location-based embedded WIFI network ads system, is characterized in that, it comprises: WIFI terminal, Advertisement Server; WIFI terminal is connected with Advertisement Server by WIFI network; WIFI is used for showing the embedded WIF web advertisement.
6. ad system according to claim 5, wherein, described Advertisement Server comprises:
Comprise advertising message memory module, the WIFI locator data module of device on Advertisement Server, for storing related data information; Also comprise advertising message matching module, the advertising message trigger module of device on Advertisement Server, advertising message output module, advertising message merge module; Wherein:
Described advertising message memory module is connected to advertising message matching module, for storing advertising message, and the corresponding bounded geographical location information to be released of WIFI signal coverage areas;
Described WIFI locator data module is connected to advertising message matching module, and for storing WIFI regional geography positional information, described WIFI locator data module connects advertising message trigger module simultaneously, the real time position data of the WIFI terminal of management detecting;
Described advertising message matching module is connected to advertising message trigger module, for WIFI regional geography position data and this WIFI regional geography position ad data to be triggered is carried out to primary election, meet for screening the ad data information requiring of throwing in, the web advertisement data that the position-based to be put that mark is corresponding triggers, for sorting the advertising objective information of WIFI terminal positional information coupling by matching degree;
Advertising message merge module connects WIFI network information platform, for the output interface of location-based network advertisement information;
Whether described advertising message trigger module mates with default placement position for monitoring the location-based web advertisement to be pushed, and comprises whether the displaying time of the web advertisement for having thrown in reaches the default cumulative time; Advertising message trigger module connects advertising message output module, and for the automatic triggering of the advertising message of corresponding WIFI terminal real time position, described advertising message output module, for via advertising message merge module providing advertisement information.
7. ad system according to claim 6, it is characterized in that: described advertising message trigger module comprises and read computing module, for reading the location-based web advertisement to be put of current Advertisement Server time and mark, to be shown to nearest time computing time of active user poor.
8. ad system according to claim 6, is characterized in that: the advertising message memory module in described Advertisement Server, advertising message matching module, advertising message trigger module, advertising message output module, advertising message merge module replace with respectively application storage module, application matches module, application triggers module, application program output module, application program merge module; Application program comprises single application program or mixes application program; Application program comprises by website or client push.
9. a location-based embedded WIFI network ads system, is characterized in that, described system comprises: Advertisement Server, the interconnected station of WIFI and WIFI terminal, wherein:
A. Advertisement Server is connected with the interconnected station of WIFI by wired mode or wireless mode, for storing, process the positional information of WIFI terminal and the equipment associated data information of WIFI terminal that gather and transmit through the interconnected station of WIFI; Advertisement server device is useful on the API (API) of issuing embedded advertisements;
B. the interconnected station of WIFI includes wireless router, and AP, be used for providing wireless network to connect and wireless data transmission function, for gathering the equipment related information of WIFI terminal, comprise mac address information, position data, identification model, terminal recognition mark and IP address; The interconnected station of WIFI also for Advertisement Server is comprised to Embedded advertisement or/and outside by embedding advertisement delivery that Advertisement Server issues in the webpage or client of WIFI terminal display.
10. according to the ad system described in claim 1 to 9 and method, it is characterized in that: described system and method is applied in mobile WIFI network, and mobile WIFI network comprises WIFI public transport, WIFI subway, WIFI train, WIFI aircraft, WIFI boats and ships or WIFI logistics; The interconnected station of described Wi-Fi replaces with the interconnected station of mobile Wi-Fi, and WIFI signal converter is installed, and the mobile communication signal that mobile communication base station is launched is converted to WIFI signal, and wherein, mobile network comprises 2G, 3G, 4G, 5G or 6G.
Priority Applications (2)
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| CN201410050824.XA CN103795802A (en) | 2013-02-16 | 2014-02-14 | Embedded WIFI network advertising system and method bases on position |
| PCT/CN2014/072140 WO2014124606A1 (en) | 2013-02-16 | 2014-02-17 | Location-based embedded wifi network advertisement system and method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201310051042.3 | 2013-02-16 | ||
| CN2013100510423A CN103095851A (en) | 2013-02-16 | 2013-02-16 | Embedded type wireless fidelity (WIFI) network advertisement replacing system based on position |
| CN201410050824.XA CN103795802A (en) | 2013-02-16 | 2014-02-14 | Embedded WIFI network advertising system and method bases on position |
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| CN201410050824.XA Pending CN103795802A (en) | 2013-02-16 | 2014-02-14 | Embedded WIFI network advertising system and method bases on position |
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| CN103095851A (en) | 2013-05-08 |
| WO2014124606A1 (en) | 2014-08-21 |
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