CN106339896A - Advertisement putting method and system - Google Patents
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- CN106339896A CN106339896A CN201610683520.6A CN201610683520A CN106339896A CN 106339896 A CN106339896 A CN 106339896A CN 201610683520 A CN201610683520 A CN 201610683520A CN 106339896 A CN106339896 A CN 106339896A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/0255—Targeted advertisements based on user history
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- G06Q30/00—Commerce
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Abstract
The invention relates to an advertisement putting method and system. The advertisement putting method comprises the steps that a server receives advertisement information from an advertisement provider, wherein the advertisement information includes the advertisement content or task, advertisement putting time and the advertisement putting range; the server determines the target users of the putting advertisement according to the advertisement putting range in the advertisement information, the pre-stored user database and the acquired geographical location information of the users; the server transmits the advertisement content or task to the terminals of the target users in advertisement putting time; the server receives feedback information transmitted by the terminals of the target users, wherein the feedback information is used for indicating that the target users complete the selected advertisement content or task; and the server issues the corresponding rights and interests of the selected advertisement content or task to the target users completing the selected advertisement content or task so that the objective of accurate putting to the target users can be realized, and the problems of low yield rate of advertisement putting and low recognition degree of the users for the advertisement can be solved.
Description
Technical Field
The invention relates to the technical field of internet, in particular to an advertisement putting method and an advertisement putting system.
Background
With the development of computer networks, networked office and networked shopping are more and more favored by people, and merchants pay attention to the use of networks for advertisement delivery. Conventional internet advertisements are typically loaded in a particular area of a web page, for example, placing the advertisement in some free location on the page. Therefore, the advertisement can be launched along with the webpage where the advertisement is located, and the co-visitor can view the webpage when visiting the webpage. The purpose of accurately delivering the advertisement to the target user cannot be realized by the purposeless advertisement delivery mode, so that the problems of low advertisement delivery yield and low user recognition degree on the advertisement are caused.
Disclosure of Invention
The invention aims to solve the technical problems of the prior art, and provides an advertisement delivery method and an advertisement delivery system, which can realize the purpose of accurately delivering the advertisement to a target user, thereby solving the problems of low advertisement delivery yield and low user recognition degree on the advertisement.
The technical scheme for solving the technical problems is as follows: an advertisement delivery method comprising:
the server receives advertisement information from an advertisement provider, the advertisement information comprising: advertisement content or tasks, advertisement putting range and advertisement putting time;
the server determines a target user for delivering the advertisement according to the advertisement delivery range in the advertisement information, a pre-stored user database and the acquired geographic position information of the user;
at the advertisement putting time, the server sends the advertisement content or the task to the terminal of the target user logging in the server;
the server receives feedback information sent by the terminal of the target user, wherein the feedback information is used for indicating that the target user finishes the selected advertisement content or task;
and the server issues a right interest to the target user who completes the selected advertisement content or task, wherein the right interest is a certain value right corresponding to the selected advertisement content or task.
The invention has the beneficial effects that: the method comprises the steps of determining a target user for delivering advertisements according to an advertisement delivery range in received advertisement information, a pre-stored user database and acquired geographic position information of the user, sending advertisement content or tasks in advertisement delivery time, and then issuing a certain value right corresponding to the advertisement content or the tasks to the target user who has completed the selected advertisement content or tasks when receiving feedback information which is sent by a terminal of the target user and used for indicating that the target user has completed the selected advertisement content or tasks, so that the aim of accurately delivering the advertisement content or the tasks to the target user can be fulfilled, and the problems of low advertisement delivery yield and low user recognition degree of the advertisement are solved.
On the basis of the technical scheme, the invention can be further improved as follows.
Further, the advertisement information further includes: and after determining the target users for delivering the advertisements, the advertisement delivery method further comprises the following steps:
before the advertisement putting time, the server sends advertisement forecast information to a terminal of a target user logging in the server, wherein the advertisement forecast information comprises: the advertisement content or task, the advertisement delivery time, and the equity allocation policy.
The beneficial effect of adopting the further scheme is that: the user can conveniently select whether to watch the advertisement content or complete the advertisement task in the advertisement putting time, so that the effect of accurately putting the advertisement is better.
Further, the advertisement information further includes: the advertisement putting fee, the server issues rights and interests to the target users who have completed the selected advertisement content or task, specifically: and the server issues rights and interests to the target users who finish the selected advertisement content or task according to the advertisement putting cost and the rights and interests allocation strategy, wherein all or part of the advertisement putting cost is used for issuing rights and interests to the users.
Further, before the server receives advertisement information from an advertisement provider, the advertisement delivery method further includes:
the server authenticates the identity of the advertisement provider, wherein the server comprises: a server used as an advertising information service platform or a server used as a game platform.
Another technical solution of the present invention for solving the above technical problems is as follows: an advertisement delivery method comprising:
the terminal receives advertisement content or tasks sent by the server;
the terminal receives an operation instruction input by a user, wherein the operation instruction is used for indicating the selected advertisement content or task;
the terminal sends feedback information to the server so that the server can conveniently issue rights and interests to the user, the feedback information is used for indicating that the target user finishes the selected advertisement content or task, and the rights and interests are rights and interests with certain value corresponding to the selected advertisement content or task.
The invention has the beneficial effects that: according to the received operation instruction which is input by the user and used for indicating the selected advertisement content or task, the advertisement content or the task which is pre-finished is selected from the received advertisement content or the task from the server, and the feedback information which is used for indicating that the target user finishes the selected advertisement content or task is sent to the server after the operation instruction is finished, so that the server can conveniently issue the right of a certain value corresponding to the advertisement content or the task to the user, the aim of accurately delivering the advertisement content or the task to the target user can be achieved, and the problems that the advertisement delivery yield is low and the recognition degree of the user to the advertisement is low are solved.
On the basis of the technical scheme, the invention can be further improved as follows.
Further, the advertisement delivery method further comprises: before the advertisement putting time, the terminal receives advertisement forecast information sent by the server, wherein the advertisement forecast information comprises: the advertisement content or task, the advertisement putting time and the right and interest allocation strategy.
The beneficial effect of adopting the further scheme is that: the user can conveniently select whether to watch the advertisement content or complete the advertisement task in the advertisement putting time, so that the effect of accurately putting the advertisement is better.
Another technical solution of the present invention for solving the above technical problems is as follows: an advertisement delivery system comprising: a server and a terminal, wherein,
the server is used for receiving advertisement information from an advertisement provider, determining a target user for delivering advertisements according to an advertisement delivery range in the advertisement information, a pre-stored user database and acquired geographic position information of the user, and sending the advertisement content or task to a terminal of the target user at the advertisement delivery time, wherein the advertisement information comprises: advertisement content or tasks, advertisement putting range and advertisement putting time;
the terminal is used for receiving the advertisement content or the task sent by the server, receiving an operation instruction which is input by the target user and indicates the selected advertisement content or the task, and sending feedback information to the server, wherein the feedback information is used for indicating that the target user finishes the selected advertisement content or the task; the server is also used for receiving the feedback information sent by the terminal of the target user and issuing a right interest to the target user, wherein the right interest is a certain value right interest corresponding to the selected advertisement content or task.
The invention has the beneficial effects that: the method comprises the steps of determining a target user for delivering advertisements according to an advertisement delivery range in advertisement information received from an advertisement provider, a pre-stored user database and acquired geographic position information of the user by a server, transmitting advertisement content or tasks at advertisement delivery time, and issuing a certain value right corresponding to the advertisement content or the tasks to the target user who has completed the selected advertisement content or tasks when receiving feedback information which is transmitted by a terminal of the target user and used for indicating that the target user has completed the selected advertisement content or tasks, so that the aim of accurately delivering the advertisement to the target user can be fulfilled, and the problems of low advertisement delivery yield and low user recognition degree on the advertisements are solved.
Advantages of additional aspects of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.
Drawings
Fig. 1 is a schematic flow chart of an advertisement delivery method according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart of a method for advertisement delivery according to another embodiment of the present invention;
fig. 3 is a schematic flow chart of an advertisement delivery method according to an embodiment of the present invention;
fig. 4 is a schematic interaction diagram of an advertisement delivery method according to an embodiment of the present invention;
fig. 5 is a schematic block diagram of an advertisement delivery method according to an embodiment of the present invention.
Detailed Description
The principles and features of this invention are described below in conjunction with the following drawings, which are set forth by way of illustration only and are not intended to limit the scope of the invention.
Fig. 1 is a schematic flow chart of an advertisement delivery method 100 according to an embodiment of the present invention. The advertisement delivery method 100 shown in fig. 1 includes:
110. the server receives advertisement information from an advertisement provider. Wherein, the advertisement information may include: advertisement content or tasks, advertisement placement range, advertisement placement time, and rights and interests allocation strategy.
120. And the server determines a target user for delivering the advertisement according to the advertisement delivery range in the advertisement information, a pre-stored user database and the acquired geographic position information of the user.
130. During the advertisement putting time, the server sends the advertisement content or the task to the terminal of the target user logging in the server.
140. And the server receives feedback information sent by the terminal of the target user, wherein the feedback information is used for indicating that the target user finishes the selected advertisement content or task.
150. The server issues rights and interests to the target users who finish the selected advertisement content or task, wherein the rights and interests are rights and interests with certain value corresponding to the selected advertisement content or task.
Specifically, in this embodiment, the server may be used as an advertisement information service platform, or a game platform, or may be used as an information distribution platform. There may be one or more advertisement providers, and each advertisement provider may send advertisement information to the advertisement information service platform through its own server or through a third party server, or through a portable storage device. Wherein the portable storage device may include: u disk, portable hard disk, optical disk, mobile phone memory card, portable magnetic disk, etc., but not limited thereto. Each advertisement provider may provide one or more advertisement messages. The advertisement content must be legal, real and effective, and conforms to the relevant national legal regulations.
The advertising information service platform or the game platform may receive a plurality of advertising information distributed from a plurality of advertising providers. Each advertisement information may include: advertisement content or tasks, advertisement delivery range advertisement delivery time and rights and interests allocation strategy. The advertisement information service platform or the game platform can determine the target user corresponding to each advertisement information according to the advertisement putting range in the advertisement information, the pre-stored user database and the acquired geographic position information of the user, and then send the advertisement content or the task to the terminal of the target user logging in the server at the advertisement putting time. The target user may select his or her own pre-viewed advertising content or pre-completed advertising tasks. After the selected advertisement content or task is completed, feedback information can be sent to the advertisement information service platform or the game platform. And the advertising information service platform or the game platform receives the feedback information of the target user and then issues a certain value of interest corresponding to the advertising content or the task to the target user who finishes the selected advertising content or task.
The advertisement delivery method provided in the above embodiment, by using the advertisement delivery range in the received advertisement information, and pre-stored user database and acquired geographic location information of users, determining target users for delivering advertisements, and transmits advertisement preview information to the terminals of the target users who log in the server before the advertisement putting time, the advertisement content or the task is transmitted again at the advertisement putting time, and then transmitted at the terminal of the target user, when the feedback information is used for indicating that the target user has completed the selected advertisement content or task, the rights and interests of a certain value corresponding to the advertisement content or task are issued to the target user who has completed the selected advertisement content or task, therefore, the purpose of accurately delivering the advertisement to the target user can be achieved, and the problems that the advertisement delivery yield is low and the recognition degree of the user to the advertisement is low are solved.
It should be understood that in this embodiment, the form of the advertisement content may include, but is not limited to, video, audio, pictures, text, and the like. The advertisement placement range may include information of a user's geographic location, age, gender, race, hobbies, and living range, but is not limited thereto.
The advertising tasks may include tasks in conjunction with gaming, such as: when a user plays a mobile phone game pocemon go, an advertisement provider can put an advertisement task in the game, such as: a corresponding benefit may be obtained by capturing a fixed number of fairies within a defined time. Each sprite carries a complete advertisement content, or each sprite carries a part of advertisement content, and a fixed number of sprites are gathered together to form a complete advertisement content. The type of interest may be a red envelope, virtual coins or equipment associated with the game, or some other form of value. The method for the user to obtain the rights and interests can be randomly issued by the advertising information service platform, or the type of the pre-obtained rights and interests can be selected by the user and then issued by the advertising information service platform. Additionally, the advertising task may further include: scanning bar codes, paying attention to WeChats, paying attention to microblogs, browsing promotional pages, downloading applications, installing applications, and the like, but is not limited thereto.
The server can obtain the IP address information of the user by user registration or login, and utilize a positioning system, such as: the GPS and/or the Beidou and the like are/is used for acquiring the geographical position information of the user and the characteristic information of the user, such as: the age, sex, race, etc. of the user, but not limited thereto.
Optionally, as another embodiment of the present invention, as shown in fig. 2, after step 120, the advertisement delivery method 100 may further include:
160. before the advertisement putting time, the server transmits advertisement preview information to the terminal of the target user who logs in the server. The advertisement preview information may include: advertisement content or tasks, advertisement placement time, and equity allocation policies.
In this embodiment, after determining the target user corresponding to each advertisement message according to the advertisement delivery range in the advertisement message, the pre-stored user database and the obtained geographic location information of the user, the advertisement information service platform or the game platform may send, to the terminal of the target user who logs in the server, before the advertisement delivery time, a message including: advertisement content or tasks, advertisement placement time, and advertisement forecast information for equity allocation policies. Before the advertisement is put, the advertisement content or the task is sent to the target user, so that the target user can select whether to watch the advertisement content or complete the advertisement task in the advertisement putting time, and the effect of accurately putting the advertisement is better.
Optionally, as another embodiment of the present invention, as shown in fig. 2, before step 110, the advertisement delivery method 100 may further include: 170. the server authenticates the identity of the advertisement provider.
In this embodiment, the server used as the advertisement information service platform or the game platform can authenticate the identity of the advertisement provider by adopting the existing authentication method for the identity of the information provider, thereby ensuring the safety and reliability of the advertisement information.
It should be understood that in this embodiment, the advertisement provider may include: but not limited to, businesses, organizations, individuals, etc. having legitimate social identities.
Optionally, as another embodiment of the present invention, the advertisement information may further include an advertisement placement fee, and step 150 may specifically be: and the server issues rights and interests to the target users who finish the selected advertisement content or task according to the advertisement putting cost and the rights and interests allocation strategy. Wherein all or a portion of the advertising placement costs are used to issue rights and benefits to the user.
Specifically, in this embodiment, the right allocation policy includes: at least one of a first come first served policy, a random allocation policy, an even allocation policy, and a per-time allocation policy. For example: when a certain advertisement is scheduled to be released at 20 points on a certain day, a first-come first-obtained mode can be adopted, each user can only obtain the income once until all advertisement expenses are distributed, and other subsequent users have no income or a small amount of reward income from the server; or, a reward mechanism may be adopted, and if the number of times that the same user watches the advertisement or completes the advertisement task exceeds a preset number of times within a specified time period, the revenue may be randomly distributed each time, or a distribution method when the revenue is lower than the revenue of the last time is adopted; or, the advertisement may be delivered once every preset time period, and at each delivery, a user who selects to view the advertisement or complete the advertisement task may obtain revenue each time, and the like, and the embodiments of the present invention are not limited thereto.
Fig. 3 is a schematic flow chart of an advertisement delivery method 300 according to an embodiment of the present invention. The advertisement delivery method 300 shown in fig. 3 includes:
310. and the terminal receives the advertisement content or the task sent by the server.
320. The terminal receives an operation instruction input by a user, and the operation instruction is used for indicating the selected advertisement content or task.
330. The terminal sends feedback information to the server so that the server can issue rights and interests to the user, the feedback information is used for indicating that the target user finishes the selected advertisement content or task, and the rights and interests are rights and interests with certain value corresponding to the selected advertisement content or task.
According to the advertisement putting method provided by the embodiment, the advertisement content or the task which is pre-completed is selected from the received advertisement content or the task from the server according to the received operation instruction which is input by the user and used for indicating the selected advertisement content or task, and the feedback information which is used for indicating that the target user completes the selected advertisement content or task is sent to the server after the operation instruction is completed, so that the server can provide the right of a certain value corresponding to the advertisement content or the task for the user, the purpose of accurately putting the advertisement content or the task to the target user can be achieved, and the problems that the advertisement putting yield is low and the recognition degree of the user to the advertisement is low are solved. In addition, the terminal receives advertisement forecast information sent by the server, and a user holding the terminal can select whether to watch advertisement content or complete an advertisement task in the advertisement putting time, so that the effect of accurately putting advertisements is better.
Optionally, as an embodiment of the present invention, the terminal may further receive advertisement forecast information sent by the server before receiving the advertisement content or the task sent by the server and before the advertisement putting time. The advertisement preview information may include: the advertisement content or task, the advertisement putting time and the rights and interests allocation strategy enable a user to select whether to watch the advertisement content or complete the advertisement task in the advertisement putting time, so that the effect of accurately putting the advertisement is better.
Fig. 4 is a schematic interaction diagram of an advertisement delivery method 400 according to an embodiment of the present invention. The advertisement delivery method 400 shown in fig. 4 includes:
410. the server authenticates the identity of the advertisement provider.
420. The server receives advertisement information from an advertisement provider. Wherein, the advertisement information may include: advertisement content or tasks, advertisement placement range, advertisement placement time, advertisement placement cost, and rights and interests allocation strategy.
430. And the server determines a target user for delivering the advertisement according to the advertisement delivery range in the advertisement information, a pre-stored user database and the acquired geographic position information of the user.
440. Before the advertisement putting time, the server transmits advertisement preview information to the terminal of the target user who logs in the server. The advertisement preview information may include: advertisement content or tasks, advertisement placement time, and equity allocation policies.
450. During the advertisement putting time, the server sends the advertisement content or the task to the terminal of the target user logging in the server.
460. And the terminal receives advertisement forecast information and advertisement contents or tasks sent by the server.
470. The terminal receives an operation instruction which is input by a target user and indicates the selected advertisement content or task, so that the advertisement content to be viewed or the advertisement task to be completed is selected according to the operation instruction.
480. And the terminal sends feedback information to the server. The feedback information is used to indicate that the target user has completed the selected advertising content or task.
490. And the server receives the feedback information sent by the terminal of the target user and issues rights and interests to the target user. The interest is a certain value corresponding to the selected advertisement content or task.
It should be understood that, in the above embodiments of the present invention, the sequence numbers of the processes do not mean the execution sequence, and the execution sequence of the processes should be determined by the functions and the internal logic of the processes, and should not constitute any limitation on the implementation process of the embodiments of the present invention.
In the following, three advertisements are put as an example, and the technical solution of the present invention is described in detail with reference to fig. 5. It should be understood that three advertisements are only used as examples, and do not limit the embodiments of the present invention in any way.
The advertisement providers A, B, C pass the authentication of the servers as the advertisement information service platform, respectively. The advertisement provider A, B, C publishes respective advertisement information through an advertisement information service platform.
The ad placement time selected by the ad provider A, B, C is 12 am of a day.
The advertisement content of the advertisement provider A is enterprise image propaganda, the advertisement duration comprises 10 seconds and 15 seconds, and the advertisement putting range is users logging in an advertisement information service platform in China. The rights and interests allocation strategy comprises the following steps: the advertisement putting fee for the advertisement time of 10 seconds is 10000 yuan, the profit that each user watching the advertisement can obtain is 1 yuan, the advertisement putting fee for the advertisement time of 15 seconds is 20000 yuan, and the profit that each user watching the advertisement can obtain is 1.5 yuan.
The advertisement content of the advertisement provider B is application program promotion, the advertisement putting range is Beijing area, and users log in the advertisement information service platform. The rights and interests allocation strategy comprises the following steps: the advertising cost is 10000 yuan, and each user who downloads the installation application can obtain 2 yuan.
The advertisement content of the advertisement provider C is the promotion of cosmetic products, and the advertisement putting range is female users who log in the advertisement information service platform in Beijing area and northeast area. The rights and interests allocation strategy comprises the following steps: the advertisement placement cost is 20000 yuan, and the income which can be obtained by each user watching the advertisement is randomly issued and is less than 5 yuan.
The advertisement service platform determines target users corresponding to the advertisement information according to a pre-stored user database and the geographic position information of the current online users, and forecasts advertisement content and expected revenue to terminals of the target users.
As shown in fig. 5, the terminal of the chinese user P who logs in the advertisement information service platform will receive the advertisement announcement of the advertisement provider a, the terminal of the chinese beijing male user M who logs in the advertisement information service platform will receive the advertisement announcements of the advertisement providers a and B, the terminal of the chinese beijing female user W1 who logs in the advertisement information service platform will receive the advertisement announcement of the advertisement provider A, B, C, and the terminal of the chinese northeast female user W2 who logs in the advertisement information service platform will receive the advertisement announcements of the advertisement providers a and C. For example: any user of the Beijing female users W1 logging on the advertisement information service platform can select the advertisement to be watched from the advertisements provided by the advertisement provider A, B, C, and the anticipated profit can be obtained when the user finishes the advertisement watching or the advertisement task in advance at 12 noon in a certain day. The first-come-first-serve mode is adopted, and each user can obtain the income for each advertisement only once until all the advertisement expenses are distributed. Other subsequent users may not receive revenue or may receive a small amount of subsidy revenue, which may come from the advertising information service platform.
The present invention also provides an advertisement delivery system, comprising: a server and a terminal. Wherein,
the server is used for receiving the advertisement information from the advertisement provider and determining a target user for delivering the advertisement according to the advertisement delivery range in the advertisement information, a pre-stored user database and the acquired geographic position information of the user. And sending the advertisement content or the task to the terminal of the target user during the advertisement putting time. Wherein the advertisement information includes: advertisement content or tasks, advertisement placement range, advertisement placement time, and rights and interests allocation strategy.
The terminal is used for receiving the advertisement content or the task sent by the server, receiving an operation instruction which is input by the target user and indicates the selected advertisement content or the task, and sending feedback information to the server, wherein the feedback information is used for indicating that the target user finishes the selected advertisement content or the task.
The server is also used for receiving feedback information sent by the terminal of the target user and issuing rights and interests to the target user who completes the selected advertisement content or task. And the right interest is the right interest with a certain value corresponding to the selected advertisement content or task.
The advertisement delivery system provided in the above embodiment determines, by the server, a target user to deliver an advertisement according to an advertisement delivery range in the received advertisement information from the advertisement provider, the pre-stored user database, and the acquired geographic location information of the user, sends the advertisement content or the task at the advertisement delivery time, and issues a certain value of interest corresponding to the advertisement content or the task to the target user who has completed the selected advertisement content or the task when receiving the feedback information, sent by the terminal of the target user, for indicating that the target user has completed the selected advertisement content or the task, so that the purpose of accurately delivering the advertisement to the target user can be achieved, and the problems of low advertisement delivery yield and low user recognition of the advertisement are solved.
It should be understood that in the embodiment of the present invention, a terminal refers to a client that can implement interaction with a server, and may include, but is not limited to, a mobile phone, a PC, an application program, and the like. The server may include a server serving as an advertisement information service platform, a server serving as a game platform, or a server serving as an information distribution platform, but is not limited thereto.
Optionally, in an embodiment, before the advertisement placement time, the server is further configured to send advertisement forecast information to a terminal of a target user logged in the server, where the advertisement forecast information includes: the advertisement content or task, the advertisement putting time and the rights and interests allocation strategy are adopted, so that the target user can select whether to watch the advertisement content or complete the advertisement task in the advertisement putting time, and the effect of accurately putting the advertisement is possibly better.
Optionally, in an embodiment, the advertisement information may further include: the server may be specifically configured to issue a rights and interests to the target user who has completed the selected advertisement content or task according to the advertisement placement cost and the rights and interests allocation policy. In addition, before receiving the advertisement information from the advertisement provider, the server can also perform identity authentication on the advertisement provider so as to ensure the safety and reliability of the source of the advertisement information. The server may be used as an advertisement information service platform, or a game platform, or may be used as an information distribution platform, but is not limited thereto.
The term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
While the invention has been described with reference to specific embodiments, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. An advertisement delivery method, comprising:
the server receives advertisement information from an advertisement provider, the advertisement information comprising: advertisement content or tasks, advertisement putting range and advertisement putting time;
the server determines a target user for delivering the advertisement according to the advertisement delivery range in the advertisement information, a pre-stored user database and the acquired geographic position information of the user;
at the advertisement putting time, the server sends the advertisement content or the task to the terminal of the target user logging in the server;
the server receives feedback information sent by the terminal of the target user, wherein the feedback information is used for indicating that the target user finishes the selected advertisement content or task;
and the server issues a right interest to the target user who completes the selected advertisement content or task, wherein the right interest is a certain value right corresponding to the selected advertisement content or task.
2. The advertisement delivery method according to claim 1, wherein the advertisement information further includes: and after determining the target users for delivering the advertisements, the advertisement delivery method further comprises the following steps:
before the advertisement putting time, the server sends advertisement forecast information to a terminal of a target user logging in the server, wherein the advertisement forecast information comprises: the advertisement content or task, the advertisement delivery time, and the equity allocation policy.
3. The advertisement delivery method according to claim 2, wherein the advertisement information further includes: the advertisement putting fee, the server issues rights and interests to the target users who have completed the selected advertisement content or task, specifically:
and the server issues rights and interests to the target users who finish the selected advertisement content or task according to the advertisement putting cost and the rights and interests allocation strategy.
4. The advertisement delivery method according to claim 2, wherein the equity allocation policy comprises: at least one of a first come first served policy, a random allocation policy, an even allocation policy, and a per-time allocation policy.
5. The advertisement delivery method according to any one of claims 1 to 4, wherein before the server receives advertisement information from an advertisement provider, the advertisement delivery method further comprises:
the server authenticates the identity of the advertisement provider, wherein the server comprises: a server serving as an advertisement information service platform, a server serving as a game platform, or a server serving as an information distribution platform.
6. An advertisement delivery method, comprising:
the terminal receives advertisement content or tasks sent by the server;
the terminal receives an operation instruction input by a user, wherein the operation instruction is used for indicating the selected advertisement content or task;
the terminal sends feedback information to the server so that the server can conveniently issue rights and interests to the user, the feedback information is used for indicating that the target user finishes the selected advertisement content or task, and the rights and interests are rights and interests with certain value corresponding to the selected advertisement content or task.
7. An advertisement delivery system, comprising: a server and a terminal, wherein,
the server is used for receiving advertisement information from an advertisement provider, determining a target user for delivering advertisements according to an advertisement delivery range in the advertisement information, a pre-stored user database and acquired geographic position information of the user, and sending the advertisement content or task to a terminal of the target user at the advertisement delivery time, wherein the advertisement information comprises: advertisement content or tasks, advertisement putting range and advertisement putting time;
the terminal is used for receiving the advertisement content or the task sent by the server, receiving an operation instruction which is input by the target user and indicates the selected advertisement content or the task, and sending feedback information to the server, wherein the feedback information is used for indicating that the target user finishes the selected advertisement content or the task;
the server is also used for receiving the feedback information sent by the terminal of the target user and issuing a right interest to the target user, wherein the right interest is a certain value right interest corresponding to the selected advertisement content or task.
8. The advertisement delivery system according to claim 7, wherein the advertisement information further comprises: and the right-interest allocation strategy is that before the advertisement putting time, the server is further used for sending advertisement forecast information to a terminal of a target user logging in the server, and the advertisement forecast information comprises: the advertisement content or task, the advertisement delivery time, and the equity allocation policy.
9. The advertisement delivery system according to claim 8, wherein the advertisement information further comprises: and the server is further specifically used for issuing rights and interests to the target users who have completed the selected advertisement content or task according to the advertisement putting cost and the rights and interests allocation strategy.
10. The advertisement delivery system according to any one of claims 7-9, wherein the server is further configured to authenticate the advertisement provider.
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