CN107146097A - The method of advertisement distributing system and in gaming releasing advertisements - Google Patents
The method of advertisement distributing system and in gaming releasing advertisements Download PDFInfo
- Publication number
- CN107146097A CN107146097A CN201710165954.1A CN201710165954A CN107146097A CN 107146097 A CN107146097 A CN 107146097A CN 201710165954 A CN201710165954 A CN 201710165954A CN 107146097 A CN107146097 A CN 107146097A
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- Prior art keywords
- game
- advertising message
- mission objective
- gaming
- game player
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0209—Incentive being awarded or redeemed in connection with the playing of a video game
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
A kind of the present invention relates to advertisement distributing system and in gaming method of releasing advertisements, the method for the releasing advertisements in gaming comprises the following steps：Shown in display screen and contain advertising message on multiple Mission Objectives, wherein at least one Mission Objective；The operation of game player is detected, if game player hits the Mission Objective containing advertising message, game player is implemented to reward or punished, if not hitting the Mission Objective containing advertising message, routinely game rule continues to play.The method of the advertisement distributing system of the embodiment of the present invention and in gaming releasing advertisements, advertisement is organically combined with game, is made game player be easier to focus on energy on the Mission Objective containing advertising message, is improved the effect of publicity of advertisement.
Description
Technical field
The present invention relates to advertisement putting technical field, more particularly to a kind of advertisement distributing system and releasing advertisements in gaming
Method.
Background technology
At present, advertisement has penetrated into the various aspects of people's life, and advertisement is embedded in gaming also turns into ad distribution
Conventional meanses.But, advertising message is all simply simply arranged on the periphery of interface by existing game built-in advertisement,
Either it is embedded into as environmental factor in game, and game player's general spirit high concentration, it is less susceptible to notice these
Advertising message, therefore cause the effect of advertisement putting poor.
The content of the invention
Based on the deficiencies in the prior art, the technical problem to be solved in the invention, which is to provide one kind, can lift advertising results
Advertisement distributing system and the method for releasing advertisements in gaming.
On the one hand the embodiment of the present invention provides a kind of method of releasing advertisements in gaming, and it comprises the following steps：
Shown in display screen and contain advertising message on multiple Mission Objectives, wherein at least one Mission Objective；
The operation of game player is detected, if game player hits the Mission Objective containing advertising message, game is played
Family implements reward or punished, if not hitting the Mission Objective containing advertising message, and routinely game rule continues to play.
Preferably, the advertising message is brand identity, and is shown on the Mission Objective.
Preferably, the reward is increase integration, gains an award or be promoted, described to punish to reduce integration or terminate to swim
Play.
Preferably, the advertising message is hidden in the Mission Objective, is hit when detecting game player containing advertisement
During the Mission Objective of information, then the advertising message is shown.
Preferably, the game is shooting game, and the Mission Objective containing advertising message is hit when detecting game player
When, game player is implemented to reward；Or
The game is hits game, when detecting game player and hitting the Mission Objective containing advertising message, to swimming
The player that plays implements punishment.
Preferably, the Mission Objective is moving game target or occurs Mission Objective at random.
The embodiment of the present invention also provides a kind of advertisement distributing system for realizing the above method, and it includes：
Game unit, the game unit is used to generate multiple Mission Objectives, and is played by game rule；
Advertisement generation unit, the advertisement generation unit is used to add advertisement letter at least one described Mission Objective
Breath；
The game unit is additionally operable to detect the operation of game player, if game player hits the trip containing advertising message
Programme mark, then implement to reward or punish, if not hitting the Mission Objective containing advertising message, routinely swim to game player
Play rule continues to play.
Preferably, the advertisement distributing system also includes effect statistic unit, and the effect statistic unit is used for statistics pair
The quantity that should be hit in the Mission Objective containing advertising message of every kind of advertising message.
Preferably, the advertisement distributing system also includes frequency adjustment unit, and the frequency adjustment unit contains for regulation
The frequency that the Mission Objective for having advertising message occurs in gaming.
The method of the advertisement distributing system of the embodiment of the present invention and in gaming releasing advertisements, advertisement is had with game
Machine is combined, and is made game player be easier to focus on energy on the Mission Objective containing advertising message, is improved the publicity of advertisement
Effect.
The invention will now be described in detail with reference to the accompanying drawings, its as part of this specification, and this is illustrated by embodiment
The principle of invention, other aspects of the present invention, feature and its advantage will be become apparent by the detailed description.
Brief description of the drawings
Fig. 1 is the structural representation of advertisement distributing system provided in an embodiment of the present invention.
Fig. 2 is the schematic diagram of the advertisement distributing system issuing advertisement information with Fig. 1.
Embodiment
In order that goal of the invention, technical scheme and its technique effect of the present invention become apparent from, below in conjunction with accompanying drawing and tool
The present invention is described in detail for body embodiment.It should be appreciated that the embodiment described in this specification is only
It is in order to explain the present invention, to be not intended to limit the present invention.
Fig. 1 and Fig. 2 are refer to, the embodiment of the present invention provides a kind of advertisement distributing system, it includes control unit 11, game
Unit 12 and advertisement generation unit 13.Game unit 11 is used to generate multiple Mission Objectives 17 shown on display screen 16, and
Played by game rule.Game can be online game, or standalone version is played, and can be the embedded network page
Game or the APP on mobile phone.In a preferred embodiment, Mission Objective 17 can for moving game target or
There is Mission Objective at random, moving game target refers to that Mission Objective 17 can be moved on display screen 16, and swims at random
Programme mark refers to that Mission Objective 17 is appeared randomly on display screen 16, after a certain time, and these Mission Objectives 17 are again from display
Disappeared on screen 16.
Advertisement generation unit 12 is used to add advertising message at least one Mission Objective 17, and the advertising message of addition can
, can also product image, or advertisement page etc. to be brand logo.It should be noted that meaning is in Mission Objective herein
Advertising message is added in 17, you can be advertising message to be directly displayed on Mission Objective 17 or game player hits
In Mission Objective 17 containing advertising message when, eject the advertising message page.Control unit 11 and game unit 12 and advertisement
Generation unit 13 is connected, for controlling game unit 12 and advertisement generation unit 13 to run.Game unit 12 is additionally operable to detection trip
Play the operation (position of such as mouse and clicking on is ordered, or the position that touches of finger etc.) of player, if game player hits
In the Mission Objective 17 containing advertising message, then to game player implement reward or punish, if do not hit containing advertising message
Mission Objective 17, then routinely game rule continue play.
In a preferred embodiment, the advertisement distributing system also includes effect statistic unit 14, and effect statistic unit 14 is used for
The quantity that statistics is hit corresponding to the Mission Objective 17 containing advertising message of every kind of advertising message.By counting in a timing
Between in the range of the quantity hit of the Mission Objective 17 containing advertising message, the effect of advertisement putting can be reflected indirectly, extensively
Corresponding advertising expenditure can also be collected to advertiser accordingly by accusing the manager of distribution system.Due to can add in same game
Enter one or more advertising messages (such as different brand identities), or different advertisements added in the different periods to believe
Breath, therefore the quantity that the Mission Objective 17 containing advertising message corresponding to every kind of advertising message is hit can be counted, namely
Count the dispensing effect of every kind of advertising message.It should be noted that it is signified " every kind of " herein, and the non-limiting advertisement distributing system
Issue a variety of advertising messages or issue a kind of advertising message.
In a preferred embodiment, the advertisement distributing system also includes frequency adjustment unit 15, and frequency adjustment unit 15 is used for
The frequency that Mission Objective 17 of the regulation containing advertising message occurs in gaming.The manager of advertisement distributing system can be according to wide
The frequency that main Mission Objective 17 of the demand regulation containing advertising message occurs in gaming is accused, such as advertiser needs advertisement to expose
When luminosity is higher, the frequency that the Mission Objective 17 containing advertising message occurs can be improved, vice versa.
The embodiment of the present invention also provides a kind of method of releasing advertisements in gaming, below using above-mentioned advertisement distributing system as
Example, to illustrate this method.This method comprises the following steps：
Shown in display screen 16 and contain advertising message on multiple Mission Objectives 17, wherein at least one Mission Objective 17；
The operation of game player is detected, if game player hits the Mission Objective 17 containing advertising message, to game
Player implements reward or punished, if not hitting the Mission Objective 17 containing advertising message, and routinely game rule continues to swim
Play.
In a preferred embodiment, advertising message is brand identity, and is shown on Mission Objective 17.In other embodiment
In, advertising message is hidden in Mission Objective 17, namely game player, when not hitting the Mission Objective 17, advertising message does not show
Show, when detecting game player and hitting the Mission Objective 17 containing advertising message, then show entrained by the Mission Objective 17
Advertising message.For example, advertising message can be the advertising message page, when game player hits the Mission Objective containing advertising message
When 17, the advertising message page is ejected.
In a preferred embodiment, reward can for increase integration, gain an award or be promoted, punishment can for reduce integration or
Exit Game.In some embodiments, when game player by mouse or other modes hits the game containing advertising message
During target 17, game creditses can be increased to game player or be promoted to next round game, can also obtain game player empty
Intend prize entity prize even corresponding with the advertising message.In other embodiments, contain if game player hits
It when having the Mission Objective 17 of advertising message, then can pay for, for example, reduce the game creditses of game player, even game is lost
Lose and Exit Game.
In some preferred embodiments, game can be shooting game, and game player passes through virtual gun, artillery or bow
The stage property shooting game target 17 of arrow etc, the game mesh containing advertising message is hit when game unit 12 detects game player
When marking 17, game player is implemented to reward.In other preferred embodiments, game can be to hit game, for example, cut fruit
Game, when game unit 12, which detects game player, hits the Mission Objective 17 containing advertising message, implements to game player
Punishment.
The method of the advertisement distributing system of the embodiment of the present invention and in gaming releasing advertisements, advertisement is had with game
Machine is combined, and is made game player be easier to focus on energy on the Mission Objective containing advertising message, is improved the publicity of advertisement
Effect.
Above disclosed is only presently preferred embodiments of the present invention, can not limit the right of the present invention with this certainly
Scope, therefore the equivalent variations made according to scope of the present invention patent, still belong to the scope that the present invention is covered.
Claims (9)
1. a kind of method of releasing advertisements in gaming, it is characterised in that comprise the following steps：
Shown in display screen and contain advertising message on multiple Mission Objectives, wherein at least one Mission Objective；
The operation of game player is detected, it is real to game player if game player hits the Mission Objective containing advertising message
Apply reward or punish, if not hitting the Mission Objective containing advertising message, routinely game rule continues to play.
2. the method for releasing advertisements in gaming as claimed in claim 1, it is characterised in that the advertising message is brand mark
Know, and be shown on the Mission Objective.
3. the method for releasing advertisements in gaming as claimed in claim 1, it is characterised in that the reward is increase integration,
Gain an award or be promoted, the punishment is integrated or Exit Game to reduce.
4. the method for releasing advertisements in gaming as claimed in claim 1, it is characterised in that the advertising message is hidden in institute
State in Mission Objective, when detecting game player and hitting the Mission Objective containing advertising message, then show the advertising message.
5. the method for releasing advertisements in gaming as claimed in claim 1, it is characterised in that the game is shooting game,
When detecting game player and hitting the Mission Objective containing advertising message, game player is implemented to reward；Or
The game is hits game, when detecting game player and hitting the Mission Objective containing advertising message, to game object for appreciation
Family implements punishment.
6. the method for releasing advertisements in gaming as claimed in claim 1, it is characterised in that the Mission Objective is swum to be mobile
There is Mission Objective at random in programme mark.
7. a kind of advertisement distributing system for realizing the method described in any one of claim 1 to 6, it is characterised in that including：
Game unit, the game unit is used to generate multiple Mission Objectives, and is played by game rule；
Advertisement generation unit, the advertisement generation unit is used to add advertising message at least one described Mission Objective；
The game unit is additionally operable to detect the operation of game player, if game player hits the game mesh containing advertising message
Mark, then implement to reward or punish to game player, if not hitting the Mission Objective containing advertising message, routinely game rule
Then continue to play.
8. advertisement distributing system as claimed in claim 7, it is characterised in that also including effect statistic unit, the effect system
Meter unit is used to count the quantity hit corresponding to the Mission Objective containing advertising message of every kind of advertising message.
9. advertisement distributing system as claimed in claim 7, it is characterised in that also including frequency adjustment unit, the frequency is adjusted
Section unit is used to adjust the frequency that the Mission Objective containing advertising message occurs in gaming.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710165954.1A CN107146097A (en) | 2017-03-20 | 2017-03-20 | The method of advertisement distributing system and in gaming releasing advertisements |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710165954.1A CN107146097A (en) | 2017-03-20 | 2017-03-20 | The method of advertisement distributing system and in gaming releasing advertisements |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107146097A true CN107146097A (en) | 2017-09-08 |
Family
ID=59783455
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710165954.1A Pending CN107146097A (en) | 2017-03-20 | 2017-03-20 | The method of advertisement distributing system and in gaming releasing advertisements |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107146097A (en) |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102968737A (en) * | 2012-11-27 | 2013-03-13 | 辜进荣 | Game-based advertisement pushing method |
| KR20160043168A (en) * | 2014-10-10 | 2016-04-21 | 장광영 | Method and system for providing advertisement by domino game way |
| CN106339896A (en) * | 2016-08-17 | 2017-01-18 | 罗军 | Advertisement putting method and system |
-
2017
- 2017-03-20 CN CN201710165954.1A patent/CN107146097A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102968737A (en) * | 2012-11-27 | 2013-03-13 | 辜进荣 | Game-based advertisement pushing method |
| KR20160043168A (en) * | 2014-10-10 | 2016-04-21 | 장광영 | Method and system for providing advertisement by domino game way |
| CN106339896A (en) * | 2016-08-17 | 2017-01-18 | 罗军 | Advertisement putting method and system |
Non-Patent Citations (2)
| Title |
|---|
| ZJCBAA: "全民切水果如何不切到炸弹 怎么躲避炸弹", 《360问答》 * |
| 谭慧: "《商用心理学》", 31 July 2016, 汕头：汕头大学出版社 * |
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| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20170908 |
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| RJ01 | Rejection of invention patent application after publication |