CN102968737A - Game-based advertisement pushing method - Google Patents
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- CN102968737A CN102968737A CN2012104900490A CN201210490049A CN102968737A CN 102968737 A CN102968737 A CN 102968737A CN 2012104900490 A CN2012104900490 A CN 2012104900490A CN 201210490049 A CN201210490049 A CN 201210490049A CN 102968737 A CN102968737 A CN 102968737A
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Abstract
The invention provides a game-based advertisement pushing method which comprises the following steps of: 1, paying advertisement cost by an advertiser, and making, storing and managing advertisement on an advertisement management platform; 2, opening a user terminal, operating a game program, sending a trigger signal containing the current game information to the advertisement management platform; 3, selecting and embedding a corresponding advertisement in the current game by the advertisement management platform according to the received game information; 4, when a user pass one level of the game and virtual wealth is consumed, selecting whether clicking the advertisement embedded in the step 3 by a user, if clicking, turning to the step 5, otherwise, turning to the step 6; 5, suspending the game, displaying the advertisement in a clicked position, increasing a certain sum of virtual wealth for the user, wherein the certain sum of virtual wealth is in direct proportion to the watching time; and 6, continuing the game. According to a current game scene, the contents of the advertisement can be automatically regulated, and the interaction win-win situation of the advertiser and a game user is realized.
Description
Technical field
The invention belongs to a kind of advertisement sending method, specifically, relate to a kind of advertisement sending method based on game.
Background technology
Fast development along with entertainment industry, online game has become a kind of entertainment way of a lot of people in the daily life, and day by day increasing along with game, in online game, throw in advertisement, its commercial effect is increasing, with respect to traditional TV, press advertising, the advertisement of online game has huge advantage and chance.Game medium in the face of on the direction propagation of specific group, has the unrivaled advantage of traditional media as a new Focus Media.Its specific aim, validity and dirigibility can make advertisement and the sufficient combination of game, allow the player when enjoying game, accept unawares the content of advertisement.
At present, insertion of advertising mainly is to adopt integrated in advance mode in online game, generally be when game making, by development of games team advertising message to be integrated in the games, perhaps after game making is finished, revise games and implantation, replacing advertising message by game maintenance team.The method of this insertion of advertising, its defective is: ad content and broadcast time are fixed, and, if ad content is made amendment or when replacing, then needed to revise or redesign whole interface, increased design and operation complexity.
In addition, current advertisement and game user do not have good Interactive Experience, and the user can not therefrom obtain interests, thereby do not have that the power drive user is aggressive to come browse advertisements, do not reach the effect of publicity that the advertiser wants.
Summary of the invention
In order to solve above-mentioned technical matters, the invention provides and a kind ofly can automatically adjust the advertisement sending method based on game that ad content, advertiser and game user can interactive doulbe-sides' victorys according to current scene of game.
For achieving the above object, the technical solution adopted for the present invention to solve the technical problems is:
Advertisement sending method based on game may further comprise the steps:
(1) advertisers pay advertising expenditure is in advertising management platform making, store and management advertisement;
(2) open user terminal, the running game program sends the trigger pip that comprises current game information to advertising management platform simultaneously;
(3) advertising management platform selects corresponding advertisement to embed in the current game according to the game information that receives;
(4) during the user plays the process of being open to the custom, consume virtual wealth, this moment, the user can select whether to click the advertisement that embeds in the step (3); If so, jump to step (5), otherwise, then jump to step (6);
(5) suspension of game play shows the advertisement of click location, increase the virtual wealth of the certain number of user, and this added value is directly proportional with viewing time;
(6) game continues.
Preferably, the advertising expenditure that the advertiser pays in the described step (1), wherein one one is used for paying the user and buys virtual wealth, and another part is paid advertising management platform.
Preferably, the game information in the described step (2) comprises title, type, the user oriented object of this game.
Preferably, the content of the content of the respective advertisement in the described step (3) and user game is closely related.
Further, described ad content is removable, automatically adjusts according to user's scene of game in real time.
Preferably, the automatic adjustment of described ad content realizes by following steps:
Scene of game keyword in the current game progress of user terminal extract real-time also is sent to advertising management platform;
Advertising management platform carries out semantic matches with the keyword of described keyword and its each advertising theme of storing, and the corresponding advertisement that matching degree is the highest is sent to user terminal.
Preferably, the virtual wealth in the described step (4) comprises stage property, vitality, virtual money.
Further, click after the advertisement and generation consumption if described step (4) also comprises the user, further reward virtual wealth.
Preferably, described step shows the advertisement of clicking in (5) in game, and its step comprises:
The resource pixel value of game own is encoded to 0 and play up, the ID of advertisement is indicated is encoded in the pixel value and plays up;
In the game running process, start described advertisement, the bottom graphic interface of control game, and play up successively all game resources;
Game resource is tackled and is filtered, obtain the encoded radio of being played up resource, with game to the calling branch of figure Basic API to advertisement;
Extract the pixel value that the surface is played up on the backstage of clicking, then the value with this pixel is converted to the ID identification code, shows the advertisement of click location.
Further, also comprise time that the statistics advertisement shows in the described step (5) or/and the position or/and area, and uploads to advertising management platform, offer the advertiser and add up and analyze, be used for processing and data mining in next step data.
Compared with prior art, technical advantage of the present invention is: by the user in process is open to the custom in game, click watches advertisement to obtain virtual money or vitality or stage property, allowing the advertiser can throw in more accurately advertisement also allows the user acquire an advantage simultaneously, realize realizing mutual with the advertising model that inserts, the advertisement displaying contents is more reasonable, and range of application is more extensive.Advertising message on ad content, scene of game and former advertisement position merges well, has realized the input of a plurality of advertising messages, has enlarged profit space, and can make the game player keep good game experiencing.
The below will adopt the mode of specific embodiments and the drawings combination, and the present invention will be further described.
Description of drawings
Fig. 1 is the process flow diagram based on the advertisement sending method of playing proposed by the invention.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, embodiment of the present invention is described further in detail below in conjunction with accompanying drawing.
As shown in Figure 1, a kind of advertisement sending method based on game provided by the present invention may further comprise the steps:
S101: the advertisers pay advertising expenditure, in advertising management platform making, store and management advertisement;
S102: open user terminal, the running game program sends the trigger pip that comprises current game information to advertising management platform simultaneously;
S103: advertising management platform selects corresponding advertisement to embed in the current game according to the game information that receives;
S104: the user plays in the process of being open to the custom, and consumes virtual wealth, and this moment, the user can select whether to click the advertisement that embeds among the step S103; If so, jump to step S105, otherwise, then jump to step S106;
S105: suspension of game play, show the advertisement of click location, increase the virtual wealth of the certain number of user, and this added value is directly proportional with viewing time;
S106: game continues.
Preferably, the advertising expenditure that the advertiser pays among the described step S101, wherein one one is used for paying the user and buys virtual wealth, and another part is paid advertising management platform.
Comprise user terminal, advertising management platform in the realization of described method, described advertising management platform comprises for the memory module of the advertisement of storage advertiser issue and described advertisement is sent to the advertisement publication module of user terminal and is used for the matching module that selection meets the corresponding advertisement of current scene of game most, the communication module that described user terminal comprises be used to the operation module of moving various application programs and is used for communicating by letter.
In process is open to the custom in game, can consume money or vitality, if this moment, the user saw advertisement, game can suspend, and can increase virtual money or vitality or the stage property of certain number, the time of the advertisement of seeing is longer, and the virtual money that increases or vitality or stage property are just more.Simultaneously, if the user clicks after the advertisement and produces consumption, the virtual money of rewarding or vitality or stage property can be more.Like this, user's vitality of just need not spending to buy, and the time that game is carried out is longer.
And the advertising expenditure that the advertiser pays, wherein one one is used for paying the user and buys virtual money or vitality or stage property, and another part is paid advertising management platform.
Above-mentioned ad content is removable, can automatically adjust according to user's scene.The scene content of the content of advertisement and user's game is closely related, and for example when playing vehicle game, ad content is with regard to the display automobile ad content.
Preferably, the game information among the described step S102 comprises title, type, the user oriented object of this game.
Preferably, the content of the content of the respective advertisement among the described step S103 and user game is closely related.
Further, described ad content is removable, automatically adjusts according to user's scene of game in real time.
Preferably, the automatic adjustment of described ad content realizes by following steps:
Scene of game keyword in the current game progress of user terminal extract real-time also is sent to advertising management platform;
Advertising management platform carries out semantic matches with the keyword of described scene of game keyword and its each advertising theme of storing, and the corresponding advertisement that matching degree is the highest is sent to user terminal.This is a process of processing image, audio, throws in the advertising theme of selecting to mate with current scene of game.The key words content of current scene of game and the key words content of advertising theme are one to one,, if the keyword of current scene of game contains this content of trade information, accordingly, also contain this content of trade information in the advertising theme that is.Store the content of a plurality of advertising themes on the server, select only advertising theme to carry out secondary according to the key words content of current scene of game and throw in.
For example, the two trade information is compared, if the two industry is identical, product class plough is identical, and produce market is identical, and this key words content trade information is designated coupling.
For another example, people's character in the key words content of the key words content of current scene of game and advertising theme is compared, if the content of the two this label is consistent such as contents such as hobby fashion, youths, then this label substance trade information is designated coupling.
Graphics feature and audio characteristic more by that analogy.
In this mode, because user terminal is just can trigger advertising management platform to send advertisement to user terminal when program runs to the advertisement position of placing current advertising message, namely only in the place that runs to advertisement position, just trigger advertising management platform and throw in another advertisement, therefore can conserve bandwidth.
The keyword of advertising message generally comprises the contents such as trade information, people's character, graphics feature and audio characteristic: trade information, and such as product type, the information such as the residing industry of advertisement putting person and rival thereof; People's character, current advertising message is thrown in Properties of Objects, comprises this crowd's preference characteristics, may have the preferences such as youth, fashion such as the crowd of certain soda advertising message; Graphics feature and audio characteristic, figure and audio are absolutely necessary in game, and the graphics feature of current advertising message and audio characteristic can well merge with scene of game through design; Graphics feature generally comprises the key elements such as image dimension, tone, colour temperature, and the audio characteristic generally is divided into the types such as classical music, pop music, rock and roll, light music.
Advertising theme bag through overmatching can the advertising message on ad content and scene of game merge the input that has realized advertising message well, has enlarged profit space, and can make the game player keep good game experiencing.
Preferably, the virtual wealth in the described step (4) comprises stage property, vitality, virtual money.
Further, click after the advertisement and generation consumption if described step S104 also comprises the user, further reward virtual wealth.
Preferably, show the advertisement of clicking among the described step S105 in game, its step comprises:
(1) the resource pixel value of game own is encoded to 0 and play up, the ID of advertisement is indicated is encoded in the pixel value and plays up;
The coded system of present embodiment adopts the shader technology, perhaps similar shader technology also can realize, the Shader technology is the DirectX API of Microsoft (Application Programming Interface, be application programming interface) characteristic supported, under the help of Shader, the programmer can directly be used GPU as parallel processor, this technology for a person skilled in the art, belong to prior art, be not described in detail in this, present embodiment adopts this coded system so that system is more reliable and stable, and hardware resource consumption still less.
(2) in the game running process, start described advertisement, the bottom graphic interface of control game, and play up successively all game resources;
The mode of playing up described in above-mentioned two steps adopts the HOOK(hook) method, perhaps similar HOOK technology also can realize, use the HOOK method, expanded the type of play of supporting, improved the stability of version, and greatly reduced the consumption of hardware resource.
(3) game resource is tackled and is filtered, obtain the encoded radio of being played up resource, with game to the calling branch of figure Basic API to advertisement;
Interception in the present embodiment and filter method, adopt SDK (Software Development Kit, be SDK (Software Development Kit)) access method, provide API to game, anti-virus and anti-plug-in detection have been got around fully, can move at how different hardware environments normally operation in different game environments.
(4) extract the pixel value that the surface is played up on the backstage of clicking, then the value with this pixel is converted to the ID identification code, shows the advertisement of click location.
Further, also comprise time that the statistics advertisement shows among the described step S105 or/and the position or/and area, and uploads to advertising management platform, offer the advertiser and add up and analyze, be used for processing and data mining in next step data.
In the present invention; user terminal can be various terminal device that can the running game program; such as personal computer (PC), personal digital assistant (PDA), mobile phone etc., so protection scope of the present invention also should not be defined as the client of certain particular type.
The user refers to handle the player of virtual image and virtual stage property among the present invention.Virtual substance refers to the element in the online games such as virtual image and equipment stage property among the present invention, such as the mankind, biology, monster, clothes, shoes and hats, ornaments, weapon, mineral, raw material, food and drink, household commodity, the vehicles, real estate, currency, bill, the card of game points, mail, function card etc., also comprise the service content such as hair style design, skills training, food and drink.
Virtual image and equipment stage property have basic attribute usually in online game, and such as appellation, sex, phylactic power defensive power, quick power, attack, magic point etc., the present invention also gives them and has abundant advertising message.At first outward appearance and the efficacy characteristics of real commodity are transplanted in the online game with the form of virtual image and virtual equipment stage property, by want advertisement it is carried out using names, then adopt the various forms of expression to propagate virtual image and the additional advertising message of equipment stage property, during such as mouse-pointing or click equipment stage property, sound and the word-information display ad content.For virtual image in the online game with stage property is given specific sound, figure moves to show advertising message.
The player handles the magic process of the behavior such as replenishing of daily life, fight, exploration, learning skill, contacts, the muscle power of virtual image and uses equipment stage property with advertising message in the online game, as the player in fight, take XX board automobile, the dumpling that uses the laser gun of XX board to play monster, edible XX board regains one's strength of body.Make player comprehensive acceptance and propagating advertisement content in game process.
The invention provides the way of player's equipment stage property with advertising message on probation, namely player's mouse-based operation will equip stage property and try out on one's body, and the base attribute of oneself has the moment change, reaches the purpose of spreading advertisement information.Virtual image can be placed on after the player is rolled off the production line in the safe show area such as virtual residence, for other players visit, on probation, when satisfying own sense of accomplishment, make advertising message after the player is rolled off the production line, still obtain propagating.
Brand businessman carries out advertisement information propagation and organized marketing campaigns online by setting up the brand virtual image in the online game, shows the equipment stage property with brand advertising information, issues, distributes the equipment stage property with trendy image product.The brand virtual image is organized advertising campaign online, and the issue sales promotion information causes in player's reality and consumes.The after sale service of choosing row actual products increases brand recognition, reputation in game.
The player is with reference to the additional advertising message of equipment stage property in the online game, initiation is during to certain real goods desire to purchase, click the option of shopping at network in the stage property advertising message with mouse, and fill in relevant purchase information, after purchase information is delivered to server end, server feeds back to purchase information businessman and facilitates dealing, realizes shopping at network.In the online game, the player the game in also at spreading advertisement information.
Communication between user terminal and the advertising management platform is a kind of in GSM network, cdma network, WCDMA network, CDMA2000 network, TD-SCDMA network, the WIFI network by the cordless communication network that transmits between communication terminal data transmit-receive module and the servers' data transceiver module.
Although of the present invention two each and every one preferred embodiments only have been described here, its meaning be not limit the scope of the invention, applicability and configuration.On the contrary, to the detailed description of embodiment those skilled in the art are implemented.Will be understood that not departing from the definite spirit and scope of the invention situation of appended claims, can make suitable change and modification to some details.
Claims (10)
1. based on the advertisement sending method of game, it is characterized in that, may further comprise the steps:
(1) advertisers pay advertising expenditure is in advertising management platform making, store and management advertisement;
(2) open user terminal, the running game program sends the trigger pip that comprises current game information to advertising management platform simultaneously;
(3) advertising management platform selects corresponding advertisement to embed in the current game according to the game information that receives;
(4) during the user plays the process of being open to the custom, consume virtual wealth, this moment, the user can select whether to click the advertisement that embeds in the step (3); If so, jump to step (5), otherwise, then jump to step (6);
(5) suspension of game play shows the advertisement of click location, increase the virtual wealth of the certain number of user, and this added value is directly proportional with viewing time;
(6) game continues.
2. the advertisement sending method based on game according to claim 1 is characterized in that: the advertising expenditure that the advertiser pays in the described step (1), and wherein one one is used for paying the user and buys virtual wealth, and another part is paid advertising management platform.
According to claim 1 and 2 based on the game advertisement sending method, it is characterized in that: the game information in the described step (2) comprises title, type, the user oriented object of this game.
4. the advertisement sending method based on game according to claim 3, it is characterized in that: the content that the content of the respective advertisement in the described step (3) and user play is closely related.
According to claim 4 based on the game advertisement sending method, it is characterized in that: described ad content is removable, automatically adjusts according to user's scene of game in real time.
According to claim 5 based on the game advertisement sending method, it is characterized in that: the automatic adjustment of described ad content realizes by following steps:
Scene of game keyword in the current game progress of user terminal extract real-time also is sent to advertising management platform;
Advertising management platform carries out semantic matches with the keyword of described keyword and its each advertising theme of storing, and the corresponding advertisement that matching degree is the highest is sent to user terminal.
According to claim 1 based on the game advertisement sending method, it is characterized in that: the virtual wealth in the described step (4) comprises stage property, vitality, virtual money.
8. the advertisement sending method based on game according to claim 7 is characterized in that: click after the advertisement and generation consumption if described step (4) also comprises the user, further reward virtual wealth.
According to claim 1 based on the game advertisement sending method, it is characterized in that: described step shows the advertisement of clicking in (5) in game, its step comprises:
The resource pixel value of game own is encoded to 0 and play up, the ID of advertisement is indicated is encoded in the pixel value and plays up;
In the game running process, start described advertisement, the bottom graphic interface of control game, and play up successively all game resources;
Game resource is tackled and is filtered, obtain the encoded radio of being played up resource, with game to the calling branch of figure Basic API to advertisement;
Extract the pixel value that the surface is played up on the backstage of clicking, then the value with this pixel is converted to the ID identification code, shows the advertisement of click location.
According to claim 9 based on the game advertisement sending method, it is characterized in that: also comprise time that the statistics advertisement shows in the described step (5) or/and the position or/and area, and upload to advertising management platform, offer the advertiser and add up and analyze, the data that are used for next step are processed and data mining.
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| CN104778600A (en) * | 2014-01-09 | 2015-07-15 | 微软公司 | Incentive mechanisms for user interaction and content consumption |
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