CN101359395A

CN101359395A - Method for spreading advertisement information and selling merchandise in network game

Info

Publication number: CN101359395A
Application number: CNA2007100123355A
Authority: CN
Inventors: 杨兵
Original assignee: Individual
Current assignee: Individual
Priority date: 2007-08-01
Filing date: 2007-08-01
Publication date: 2009-02-04

Abstract

The invention integrates the advertisement information into the network game to enable the virtual images and the equipment properties to have vivid and abundant advertisement information and realize the initiative participation in the propagation of the advertisement contents during the game playing process, so as to improve the advertisement communication effect; the invention also relates to a network shopping mode and promotes the players in the network game on buying the real commodities. The content of the invention can be used as the core content and the operation mode in a network game and programmed into game programs for commercial operation. Part of the content or thought in the invention can be recomposed and integrated into the current network game to attract more players to join in the game, so as to obtain the advertisement and sales profits at the same time.

Description

The method of spreading advertisement information and merchandising in a kind of online game

Technical field

The method that the present invention relates to advertise in online game realizes interaction between player and the ad content, has improved the effect that advertisement arrives, and relates to a kind of pattern of shopping at network, causes the player and buys real commodity.

Background technology

Virtual image is used widely in internet gaming and instant messaging, advertisement delivery also causes people's attention in online game, the advertisement way in the online game at present also only is to add part advertising slogan and some trade marks image background in recreation, and efficient is lower.In order to address the above problem, the invention provides the method for using virtual image, equipment stage property spreading advertisement information and sell goods in a kind of online game, make the more effective arrival of advertising message, and increase the marketing channel of product.

Summary of the invention

The present invention is dissolved into brand advertising information in the online game, make virtual image and equipment stage property in the online game have abundant advertising message, realize participating in the player process propagating advertisement content, use the equipment stage property of promotion item image, and relating to a kind of pattern of shopping at network, the player who causes in the online game buys real commodity.Plot and the game mode that some players of design like in recreation allows the player know from experience the abnormal type experience of oneself in virtual game simultaneously, increases the enjoyment of recreation, promotes the income of recreation operator.

Using names refers to " virtual image and virtual equipment stage property " trade mark, brand or commodity owner's name nominating with commodity among the present invention.The player refers to handle the player of virtual image and virtual stage property among the present invention.Virtual substance refers to the element in the online games such as virtual image and equipment stage property among the present invention, as the mankind, biology, monster, clothes, shoes and hats, ornaments, weapon, mineral, raw material, food and drink, household commodity, the vehicles, real estate, currency, bill, the card of game points, mail, function card etc., also comprise service content such as hair style design, skills training, food and drink.

Virtual image and equipment stage property have basic attribute usually in online game, and as appellation, sex, phylactic power defensive power, quick power, attack, magic point etc., the present invention also gives them and has abundant advertising message.At first the outward appearance and the efficacy characteristics of real commodity are transplanted in the online game with the form of virtual image and virtual equipment stage property, by want advertisement it is carried out using names, adopt the various forms of expression to propagate virtual image and the equipment advertising message that stage property added then, during as mouse-pointing or click equipment stage property, sound and the Word message presenting advertising content.For virtual image in the online game with stage property is given specific sound, figure moves and shows advertising message, come into a tame dining room as player in the recreation, doorway Virtual Service person can say: " welcoming you to the XX dining room " also makes the action etc. of welcome.

The player handles the magic process of behavior such as replenishing of daily life, fight, exploration, learning skill, contacts, the muscle power of virtual image and uses the equipment stage property that has advertising message in the online game, as the player in fight, take XX board automobile, the dumpling that uses the laser gun of XX board to play monster, edible XX board regains one's strength of body.Make player comprehensive acceptance and propagating advertisement content in game process.

The present invention is the additional using names advertising message of the virtual substance in the online game, as indicating using names advertising messages such as goods marks or advertising slogan on the ideal money; Shift the blame and indicate the using names advertising message on the various effect cards such as card, ticket, by using the virtual substances of a large amount of additional using names advertising messages, the propagation of advertising message realizes maximization in the online game.

The present invention carries out the using names of advertising message to virtual image in the online game and the family of being set up, team, guild and country, as (XX refer to a kind of brand trademark) such as " XX " warrier, " lid XX " health consultation, " brain XX " happy guilds, improve the route of transmission of advertising message in online game.

The player can obtain to have the stage property of advertising message in the online game under the game rule constraint, and the concrete manifestation form is as follows:

When 1, the player killed monster or virtual image, dead person may drop and have the stage property of advertising message.

2, the player finishes the task that server is set, and as finding stage property at the appointed time or clicking the stage property article, obtains to have the stage property award of advertising message.

3, athletic competition is won and is participated in virtual gambling in the recreation, gets the stage property that has advertising message.

4, buy, rent the equipment stage property that has advertising message with ideal money in the online game.

5, in the online game between the player, exchange between player and the server, transaction have the equipment stage property of advertising message.

6, under game rule, use the combination of a kind of stage property or multiple stage property in the recreation, may change out a kind of new higher stage property of value, these stage properties have distinct brand advertising information equally equally.For example use the necklace of toothpaste+5 an XX board of 10 XX boards can exchange the playshoes of 1 pair of XX board.

7, server uses XX board automobile to reaching certain rank or having the virtual image of certain influence power to reward the senior stage property that it has advertising message as rewarding the leader of guild.

The invention provides player's way that has the equipment stage property of advertising message on probation, promptly player's mouse-based operation will equip stage property and try out on one's body, and the base attribute of oneself has the moment change, reaches the purpose of spreading advertisement information.Virtual image can be placed on after the player is rolled off the production line in the safe show area such as virtual residence, for other players visit, on probation, when satisfying own sense of accomplishment, make advertising message after the player is rolled off the production line, still obtain propagating.

Brand businessman is by setting up the brand virtual image in the online game, onlinely carries out advertisement information propagation and organizes marketing activity, shows the equipment stage property that has brand advertising information, issues, distributes the equipment stage property with trendy image product.The brand virtual image is online organizes advertising campaign, and the issue sales promotion information causes in player's reality and consumes.In recreation, carry out the after sale service of actual products, increase brand recognition, reputation.

The player is with reference to the additional advertising message of equipment stage property in the online game, initiation is during to certain real goods desire to purchase, option with shopping at network in the click stage property advertising message, and fill in relevant purchase information, after purchase information is delivered to server end, server will be bought information feedback to businessman and facilitate dealing, realize shopping at network.In the online game, also at spreading advertisement information, the player finishes the advertizing task with businessman's agreement of using names brand to the player in recreation, obtains the remuneration of businessman's payment.Under the policy support of brand businessman, can cashing with lower cost of the part stage property that the player holds is real commodity, for example, the player has the virtual stage property of an XX brand dress ornament class, after the businessman of this stage property and player's agreement are used the certain line duration of this stage property, businessman is sold to the player with real goods with cost price, and then produces the advertising results of getting twice the result with half the effort.

Embodiment

Content of the present invention can be used as the core content and the operating mode of a online game, works out to be to carry out commercial operation by games.Also the content and the thought reorganization of part can be incorporated in the existing online game, attract more that the multiplayer adds recreation, obtain advertisement and profit on sales simultaneously.

Claims

1, the method for spreading advertisement information in a kind of online game is characterized in that the general performance form by sound, literal, figure, action, is the virtual substance adding advertisements information in the online game.

2, as power 1 described method, it is characterized in that having the using names of advertising message for virtual substance in the online game.

3,, it is characterized in that virtual image in the online game and using names that the appellation of the team set up has advertising message as power 1 described method.

4,, it is characterized in that player in the online game uses the stage property of adding advertisements information under game rule as power 1 described method.

5,, it is characterized in that the player tries out the back self attributes generation change of moment to the equipment that has advertising message in the online game process as power 1 described method.

6, as power 1 described method, when it is characterized in that the player is not online in the online game, virtual image is placed in the safe show area, allows other players to visit, try out.

7,, it is characterized in that in the online game that brand businessman carries out so that the mode of virtual image is online that Commdity advertisement information is propagated and marketing as power 1 described method.

8, the method for merchandising in the online game is characterized in that realizing shopping at network for the option of operation of the interpolation of the stage property in online game shopping at network under the support of game environment.

9, as power 8 described methods, it is characterized in that the player holds in the online game part stage property under the policy support of brand businessman, can cash with lower cost be real commodity.

10, as power 9 described methods, it is characterized in that the player finishes and equip the advertizing task of businessman's agreement of stage property using names brand, obtain the remuneration of businessman's payment.