Summary of the invention
In order to solve the above-mentioned technical problem or it at least is partially solved above-mentioned technical problem, this application provides a kind of wide
Accuse methods of exhibiting, system and computer readable storage medium.
In a first aspect, being applied in application program this application provides a kind of advertisement demonstration method, comprising:
After application program launching, acquisition includes the advertising display of at least one advertisement and multiple advertising display conditions
Configuration information;
In application program operational process, operation information is recorded;
When determining that the operation information meets advertising display condition described in any one, match confidence in the advertising display
Determine an advertisement as targeted advertisements in breath;
Show the targeted advertisements.
Optionally, when determining that the operation information meets advertising display condition described in any one, comprising:
Judge outpost progress and operation duration in the operation information whether and meanwhile meet the advertising display condition;
When any one in the outpost progress or operation duration meets any one in the advertising display condition
When, determine that the operation information meets the advertising display condition;
Operation duration and outpost progress are recalculated at current time.
Optionally, determine an advertisement as targeted advertisements in the advertising display configuration information, comprising:
The precedence information and frequency restricted information of whole advertisements in the advertising display configuration information are obtained in advance;
According to the precedence information of the advertisement and frequency restricted information, pre-establishes advertisement selection rule and store;
The advertisement to match with the advertisement selection rule is determined as targeted advertisements.
It is optionally, described to show the targeted advertisements, comprising:
According to the outpost progress in the operation information of record, at the end of current outpost, the targeted advertisements are shown;
Alternatively,
According to the outpost progress in the operation information of record, when the cumulative number by outpost reaches default outpost threshold
When value, the targeted advertisements are shown;
Alternatively,
According to the operation duration in the operation information of record, when the operation duration reaches preset duration threshold value,
Show the targeted advertisements.
Optionally, further includes:
When the application program detects the trigger action for the targeted advertisements, landing page acquisition request is generated;
The landing page acquisition request is sent to Advertisement Server;
Receive the landing page corresponding with the targeted advertisements that the Advertisement Server is sent;
Show the landing page.
Optionally, the advertising display configuration information is stored in advance in terminal local or is stored in the advertisement clothes of application program
Business device is directly searched from the Advertisement Server from local lookup or by network when in use.
Second aspect, this application provides a kind of advertising display systems, are applied in application program, comprising:
Configuration information acquiring unit, for after application program launching, acquisition includes at least one advertisement and multiple
The advertising display configuration information of advertising display condition;
Operational information recording unit, for recording operation information in application program operational process;
Targeted advertisements determination unit, for meeting advertising display condition described in any one when the judgement operation information
When, determine an advertisement as targeted advertisements in the advertising display configuration information;
Targeted advertisements display unit shows the targeted advertisements.
Optionally, the targeted advertisements determination unit, comprising:
Judgment sub-unit, for judge outpost progress in the operation information and operation duration whether and meanwhile described in meeting
Advertising display condition;
Subelement is determined, when any one in the outpost progress or operation duration meets in the advertising display condition
Any one when, determine that the operation information meets the advertising display condition;
Computation subunit recalculates operation duration and outpost progress at current time.
Optionally, the targeted advertisements determination unit, further includes:
Acquisition of information subelement, for obtaining the priority letter of whole advertisements in the advertising display configuration information in advance
Breath, frequency restricted information;
Subelement is established, for the precedence information and frequency restricted information according to the advertisement, pre-establishes advertisement choosing
It takes rule and stores;
It determines subelement, the advertisement to match with the advertisement selection rule is determined as targeted advertisements.
The third aspect, this application provides a kind of computer readable storage medium, on the computer readable storage medium
It is stored with advertising display program, advertising display as described in relation to the first aspect is realized when the advertising display program is executed by processor
The step of method.
Above-mentioned technical proposal provided by the embodiments of the present application has the advantages that compared with prior art
This method provided by the embodiments of the present application is provided at least one advertisement and wide in advertising display configuration information
Displaying condition is accused, in application program operational process, operation information is recorded, when operation information meets any one advertising display item
When part, determine that an advertisement as targeted advertisements and is shown in advertising display configuration information, and in the prior art due to advertisement
Show that condition setting is single, situation unreasonable and that cause advertising display effect undesirable is compared, as long as the application may be implemented
The operation information of application program meets any one advertising display condition, will show targeted advertisements in Application Program Interface, from
And the success rate of advertising display is improved, avoid the undesirable situation of advertising display effect.
Specific embodiment
To keep the purposes, technical schemes and advantages of the embodiment of the present application clearer, below in conjunction with the embodiment of the present application
In attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the application, instead of all the embodiments.Based on the embodiment in the application, ordinary skill people
Member's every other embodiment obtained without making creative work, shall fall in the protection scope of this application.
Fig. 1 is a kind of flow diagram of advertisement demonstration method provided by the embodiments of the present application.
As shown in Figure 1, the advertisement demonstration method is applied in application program, specifically include:
S101, after application program launching, acquisition includes the wide of at least one advertisement and multiple advertising display conditions
It accuses and shows configuration information.
S102, in application program operational process, record operation information.
S103, when determine operation information meet any one advertising display condition when, in advertising display configuration information really
A fixed advertisement is as targeted advertisements.
S104, targeted advertisements are shown.
It should be noted that above-mentioned operation information indicates are as follows: be initially powered up rear application program operation duration and this
The accumulative outpost quantity passed through of user after booting.Alternatively, after operation duration and advertising display after previous advertising display
The accumulative outpost passed through.
In the application one embodiment, in step S103, when judgement operation information meets any one advertising display item
When part, comprising:
Judge outpost progress and operation duration in operation information whether and meanwhile meet advertising display condition;
When any one in outpost progress or operation duration meets any one in advertising display condition, fortune is determined
Row information meets advertising display condition;
Operation duration and outpost progress are recalculated at current time.
In the application one embodiment, in step S103, an advertisement conduct is determined in advertising display configuration information
Targeted advertisements, comprising:
The precedence information and frequency restricted information of whole advertisements in advertising display configuration information are obtained in advance;
According to the precedence information of advertisement and frequency restricted information, pre-establishes advertisement selection rule and store;
Using the advertisement to match with advertisement selection rule as targeted advertisements.
The embodiment of the present application establishes advertisement selection rule according to the precedence information of advertisement, and for example, advertisement A, B, C, D is set
The precedence information set is A > C > B > D, then the advertisement selection rule established are as follows: successively preferential to choose extensively according to precedence information
A, C, B, D are accused as targeted advertisements.
The embodiment of the present application establishes advertisement selection rule, for example, advertisement A, B, C, D according to the frequency restricted information of advertisement
The frequency restricted information of setting is respectively 1 time, 5 times, 2 times, 3 times, then the advertisement selection rule established are as follows: is configured from advertising display
Any one advertisement is chosen in information, judges whether the frequency restricted information of the advertisement reaches preset threshold, if reaching default
Threshold value then chooses an advertisement again from advertising display configuration information, if not up to preset threshold, using the advertisement as
Targeted advertisements.
In the embodiment of the present application, advertisement selection rule can be established by the operator of application program, so as to target
Optimization is played the role of in the selection of advertisement, avoids causing due to frequently choosing the same advertisement as targeted advertisements that user's is aesthetic
Fatigue, the bored sense so as to cause user to the application program, influences the success rate and promotion effect of advertisement promotion.
In the application one embodiment, in step S104, shows targeted advertisements, specifically includes:
According to the outpost progress in the operation information of record, at the end of current outpost, targeted advertisements are shown;Alternatively, root
According to the outpost progress in the operation information of record, when the cumulative number by outpost reaches default outpost threshold value, target is shown
Advertisement;Alternatively, when length reaches preset duration threshold value when running, showing mesh according to the operation duration in the operation information of record
Mark advertisement.
The embodiment of the present application can choose shows targeted advertisements at the end of current outpost, also can choose accumulative in user
By outpost quantity meet advertising display condition when, show targeted advertisements.For example, can be by advertising display condition setting are as follows:
Current outpost terminates, the accumulative outpost quantity passed through reaches default outpost threshold value, operation duration reaches preset duration threshold value.
In the application one embodiment, the advertisement demonstration method further include:
When application program detects the trigger action for targeted advertisements, landing page acquisition request is generated;
Landing page acquisition request is sent to Advertisement Server;
Receive the landing page corresponding with targeted advertisements that Advertisement Server is sent;
Show landing page.
The embodiment of the present application is by presetting landing page corresponding with targeted advertisements, when user passes through the modes such as click
When triggering targeted advertisements, landing page corresponding with the targeted advertisements can be popped up for user, wherein can be set in landing page
There is detailed promotion message, in order to show advertisement in more detail, improves the undesirable feelings of advertising display effect in the prior art
Condition.
In the application one embodiment, advertising display configuration information is stored in advance in terminal local in the embodiment of the present application
Or it is stored in the Advertisement Server of application program, it is directly looked into from Advertisement Server from local lookup or by network when in use
It looks for.
The embodiment of the present application provides a kind of advertising display system, is applied in application program, as shown in Figure 2, comprising:
Configuration information acquiring unit 11, for after application program launching, acquisition includes at least one advertisement and more
The advertising display configuration information of a advertising display condition;
Operational information recording unit 12, for recording operation information in application program operational process;
Targeted advertisements determination unit 13, for when determine operation information meet any one advertising display condition when, wide
It accuses and shows that a determining advertisement is as targeted advertisements in configuration information;
Targeted advertisements display unit 14 shows targeted advertisements.
In the application one embodiment, targeted advertisements determination unit 14, comprising:
Judgment sub-unit, for judge outpost progress in operation information and operation duration whether and meanwhile meet advertising display
Condition;
Determine subelement, when any one in outpost progress or operation duration meet it is any one in advertising display condition
Xiang Shi determines that operation information meets advertising display condition;
Computation subunit recalculates operation duration and outpost progress at current time.
In the application one embodiment, targeted advertisements determination unit, further includes:
Acquisition of information subelement, for obtaining precedence information, the frequency of whole advertisements in advertising display configuration information in advance
Secondary restricted information;
Subelement is established, for the precedence information or frequency restricted information according to advertisement, advertisement is pre-established and chooses rule
Then and store;
It determines subelement, the advertisement to match with advertisement selection rule is determined as targeted advertisements.
The embodiment of the present application provides a kind of computer readable storage medium, is stored on computer readable storage medium wide
The step of announcement presentation program, advertising display program realizes advertisement demonstration method as shown in Figure 1 when being executed by processor.
It should be noted that, in this document, the relational terms of such as " first " and " second " or the like are used merely to one
A entity or operation with another entity or operate distinguish, without necessarily requiring or implying these entities or operation it
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant are intended to
Cover non-exclusive inclusion, so that the process, method, article or equipment for including a series of elements not only includes those
Element, but also including other elements that are not explicitly listed, or further include for this process, method, article or setting
Standby intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that
There is also other identical elements in the process, method, article or apparatus that includes the element.
The above is only a specific embodiment of the invention, is made skilled artisans appreciate that or realizing this hair
It is bright.Various modifications to these embodiments will be apparent to one skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, of the invention
It is not intended to be limited to the embodiments shown herein, and is to fit to and applied principle and features of novelty phase one herein
The widest scope of cause.