KR20200089566A - Advertisement apparatus and advertisement targeting method using the same - Google Patents

Abstract

The present invention relates to a method and an apparatus for providing an advertisement targeted to a photo recipient by printing the advertisement on a photo in an environment in which photos are printed and exchanged between users on a network. According to the present invention, the targeted advertisement may be selected by using an image analysis keyword extracted through analysis of the destination location of the recipient who receives the photo and the photo image to be printed.

Description

Advertisement apparatus and advertisement targeting method using the same}

The present invention relates to an advertisement device and an advertisement targeting method using the same, and relates to a method and apparatus for printing a targeted advertisement together with a picture to a picture recipient in an environment in which pictures are printed and exchanged between users on a network.

Flyer advertisements used by small and medium-sized businessmen require a small total cost, but have a high proportion of labor costs for distribution and have difficulty in targeting recipients. On the other hand, online advertisement is easy to target the recipient using the user's search terms and website visit history, but has a disadvantage in that the total cost is large.

An object of the present invention is to provide an advertisement device and an advertisement targeting method using the advertisement device capable of reducing a feeling of objection to an advertisement and increasing an advertisement reach rate by providing an advertisement to a photo while providing a photo printing service to the user free of charge Is done.

In addition, an object of the present invention is to provide an advertisement device having a large advertisement effect and an advertisement targeting method using the advertisement by exposing the targeted advertisement to a recipient receiving a picture.

In addition, an object of the present invention is to provide an advertisement device capable of bringing both markets to market by combining a photo print service and an advertisement service, and an advertisement targeting method using the same.

In addition, an object of the present invention is to provide an advertisement device that enables offline communication between users through photo printing and an advertisement targeting method using the same.

In addition, it is an object of the present invention to provide an advertising device capable of effectively spending advertising costs from an advertiser's point of view and an advertisement targeting method using the same.

The advertisement targeting method according to the present invention for achieving the above object is an advertisement targeting method using an advertisement device configured to add and provide advertisements to a user applied for printing, advertisement contents to be added to pictures from advertisers And an advertisement receiving step of receiving advertisement target information including an advertisement distribution target area, distribution target person information, and advertisement keywords, and a photo print request for receiving information about a picture file to be printed and a recipient to receive the printed picture from the user A receiving step and an advertisement selecting step of targeting and selecting an advertisement to be added to a photograph to be printed in an advertisement pool provided by advertisers, wherein the advertisement selecting step displays a region setting advertisement to be exposed only to a recipient having a delivery location in a specific region. It includes a step of selecting a region-setting advertisement to be selected, and a step of selecting a region-unset advertisement to select a region-unsetted advertisement to be exposed regardless of a location of a delivery destination.

In addition, the region setting advertisement selection step includes a region setting advertisement candidate group selection step of selecting advertisements within a distribution target region where a recipient's delivery location is set in an advertisement as a region setting advertisement candidate group, and a region selected in the region setting advertisement candidate group selection step And a step of calculating an area setting candidate group addition point for determining priority according to a predetermined rule for advertisements of the set advertisement candidate group.

In addition, the region unselected advertisement selection step includes a photo image analysis step of analyzing image images to be printed and extracting image analysis keywords and accuracy of objects in the photo, and image analysis keywords extracted in the photo image analysis step. And a keyword analysis advertisement selection step of comparing advertisement keywords inputted by an advertiser in the advertisement reception step and selecting advertisements having matching keywords as a region-unset advertisement candidate group.

In addition, in the step of selecting the unset advertisement in the region, when the image analysis person information is extracted through the photo image analysis in the photo image analysis step, the person information matches the person information to be distributed by the advertiser in the advertisement reception step. And a person analysis advertisement selection step of selecting the advertisement as a candidate for an unestablished advertisement in the region.

In addition, the region unselected advertisement selection step includes a region setting advertisement in which an advertiser restricts a distribution region among the region unset advertisement candidate groups selected in the keyword analysis advertisement selection step and the person analysis advertisement selection step. And filtering out the region from the unset advertisement candidate group.

In addition, the step of selecting an unset advertisement in the region includes calculating an added value of the set region in which the candidate is not set in the advertisement for determining the priority according to a predetermined rule with respect to the advertisements of the remaining set advertisements excluded from the filtering step.

In addition, the advertisement targeting method further includes a recipient survey step of collecting information about a recipient to receive a picture from an applicant who applied for photo printing and storing the information as advertising targeting data.

In addition, the keyword analysis advertisement selection step further includes the step of integrating the survey answer keyword stored as data for targeting the advertisement in the recipient survey step with the image analysis keyword derived in the photo image analysis step and comparing it with the advertisement keyword.

In addition, the person analysis advertisement selection step integrates the person information on the survey answer keyword stored as the data for targeting the advertisement in the recipient survey step with the image analysis person information derived in the image analysis step to compare with the person information on the advertisement target information. And further comprising a step.

On the other hand, another targeting method according to the present invention for achieving the above object is an advertisement targeting method using an advertisement device configured to provide a user by adding an advertisement to a photo applied for printing, a picture from advertisers An advertisement receiving step of receiving advertisement target information including advertisement content to be added to, advertisement distribution target people, and advertisement keywords; and a photo print request for receiving information about a picture file to be printed and a recipient to receive the printed picture from the user A receiving step, and an advertisement selecting step of targeting and selecting an advertisement to be added to a print target picture from an advertisement pool provided by advertisers, wherein the advertisement selecting step analyzes a print target image image and relates to an object in the picture. Keyword image analysis step of extracting analysis keywords, and image analysis keyword extracted in the photo image analysis step and advertisement keywords inputted by advertisers in the advertisement reception step to select advertisements with matching keywords as ad candidates It includes the advertisement selection step.

In addition, in the advertisement selection step, when the image analysis person information is extracted through the photo image analysis step in the photo image analysis step, the advertisement matching the person information is compared with the distribution target person information entered by the advertiser in the advertisement reception step. And selecting a person analysis advertisement to be selected as a candidate group.

In addition, the advertisement device according to the present invention for achieving the above object executes the above-described advertisement targeting method.

By using the advertisement device and the advertisement targeting method using the advertisement device according to the present invention, the advertisement arrival rate can be increased by providing advertisements with a free photo print service to the user, and the objectivity felt by the recipient can be reduced. .

In addition, according to the present invention, it is possible to target the advertisement reflecting the destination location of the recipient, the image analysis keyword, the image analysis person information, and the survey answer keyword for the recipient, so that the precision can be greatly improved.

In addition, the advertisement device according to the present invention can bring about a new emotional communication through photo printing between users, thereby bringing the expansion of the bottom of the photo printing market.

In addition, the advertisement device and the method for targeting advertisements using the advertisement device according to the present invention have an effect of enabling more efficient advertisement cost execution from the advertiser's point of view.

1 is a diagram schematically showing an advertisement device and its surroundings according to a preferred embodiment of the present invention.
Figure 2 is a schematic view showing a photograph printed using the advertisement device according to the present invention.
3 is a flow chart showing a method for targeting advertisements using an advertisement device according to the present invention.
4 is a diagram showing an example of a photo image analysis screen using an advertisement device according to the present invention.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the drawings. In the embodiments described below, various modifications may be made by those skilled in the art to which the present invention pertains. The embodiments described below are not intended to limit the invention to the embodiments. It should be understood that the present invention includes various modifications, substitutes, and equivalents within the scope of the technical spirit understood from the entirety of this specification as well as the following examples.

It should be understood that expressions such as “comprises”, “composes”, and “haves” that can be used hereinafter do not exclude additional components or functions.

It should be understood that in the following, the use of the term singular expression does not exclude the plural expression unless explicitly stated.

At least some of the apparatus or method according to an embodiment of the present invention may be implemented with instructions stored in a computer-readable storage media in the form of, for example, a programming module. When the command is executed by one or more control modules, the one or more processors may perform a function corresponding to the command. At least a part of the programming module may include, for example, a module, program, routine, sets of instructions, or process for performing one or more functions.

1 is a view showing an advertisement device and its surrounding configuration according to a preferred embodiment of the present invention, and FIG. 2 is a view showing a picture printed using the advertisement device according to the present invention.

Referring to FIG. 1, the advertisement device 1 according to the present invention is a device that provides a photo print service to a user, and is configured to provide a print photo in response to a user's photo print request. It is configured for printing.

The advertisement device 1 is connected to a plurality of users 2 and advertisers 3 and a photo print and delivery company 4 through a wired or wireless network. The user 2, the advertiser 3, the print and delivery company 4 may be connected on a network through a terminal such as a mobile device or computer capable of communication. The advertisement device 1 may also have web pages or applications for data transmission and reception with these (2, 3, 4).

Referring to FIG. 2, the photographs printed in the advertisement device 1 according to the present invention include a photo area A in which a picture provided by a user is printed and an advertisement area in which advertisements added by the advertisement device 1 are printed ( B). In some cases, the number, size, and area ratio of the photo area A and the advertisement area B printed on one sheet of paper may be different.

A perforation line C may be formed at the boundary between the photo area A and the advertisement area B. If desired, the user can cut out the advertisement area B and collect only the photo area A.

The present invention relates to a technique for increasing the effectiveness of advertisements by matching advertisements targeted to a photo recipient tailoring advertisements exposed in the advertisement area (B). Hereinafter, a targeting method of matching a targeted advertisement to a recipient using the advertisement device 1 of the present invention will be described.

Referring to FIG. 3, the advertisement targeting method using the advertisement device 1 according to the present invention includes an advertisement receiving step S10 of receiving advertisements from advertisers. The advertisement device 1 receives advertisement content and advertisement target information from advertisers. The advertisement content refers to an advertisement image to be printed in addition to a picture (hereinafter referred to as “advertisement”). The advertisement content may be directly input by an advertiser or may be input through a template created in advance in the advertisement device 1. The advertisement content may further include benefit information provided to consumers, such as discount coupons and prizes. The user who received the photo may use a discount coupon, a prize entry ticket, etc. added to the photo and shipped.

The advertisement target information is information for specifying a target to distribute an advertisement, and may include information about a distribution area. For example, if an advertiser operates a branch, mart, etc. in a specific area, the distribution area may be limited to within the city or ward, or an area within a certain radius (e.g., 2 km) from the store may be input as a distribution area (hereinafter referred to as an advertiser). In this way, advertisements targeted for distribution in a specific region are referred to as “regional advertisements”.

Advertisers may not set the distribution target area. That is, it is possible to set the whole country as a distribution target region without limiting a specific region. For example, advertisers such as large corporations and franchise head offices may not limit the distribution target area (hereinafter, the advertisement not limiting the distribution target area is referred to as “regional unset advertising”).

In addition, the advertisement target information may include person information of the person to whom the advertisement is distributed. Person information refers to information about the gender and age of the person to whom the advertisement will be exposed. For example, if the advertisement is related to cosmetics, personal information for distribution may be set as a woman in her 20s to 30s.

Also, the advertisement target information may include keywords related to advertisements. The input keyword is used for advertisement targeting and is used in the advertisement selection step (S50), which will be described later (hereinafter, the keyword input by the advertiser for targeting the advertisement is referred to as “advertising keyword”). For example, in the case of advertisements related to the sale of baby products, keywords such as “baby”, “infant”, “family”, “playground”, and “daycare center” may be used as advertisement keywords. The advertisement device 1 may directly receive an advertisement keyword from an advertiser. Advertisement keywords received from advertisers may be limited to a predetermined number (eg, 10).

In addition, the advertisement targeting method according to the present invention includes a photo print request receiving step S20 of receiving a request for a photo print from a user. The advertisement device 1 receives information about a picture file to be printed and a recipient to receive the printed picture from the user. The advertisement device 1 may directly receive a photo file stored in the user terminal. In addition, the advertisement device 1 may load a photo posted on social media (eg, Facebook, Instagram, Twitter) or a photo stored in cloud storage into an application programming interface (API). In the present patent, the meaning of “advertising device 1 receives a picture file” includes even loading it with such an application program interface. Recipient information refers to information for specifying a person to receive a printed photograph. In the present invention, the recipient can be any user who can access the advertisement device 1. The user may not only apply for a photo print with another third party as a recipient, but also may apply for a photo print with the user as a recipient. That is, the applicant himself may be the recipient.

In addition, the advertisement targeting method according to the present invention includes a recipient survey step (S30) of collecting information about a recipient from a photo print applicant for targeting the advertisement.

The recipient survey step (S30) is for collecting data to be used in the advertisement selection step (S50), which will be described later, and the advertisement device 1 presents questions related to the recipient to receive the picture to the applicant who requested the photo print, and the applicant inputs One answer can be used as data for ad selection. For example, the advertisement device 1 may ask, “What words come to mind about the recipient?”, “What is the recipient's hobby?”, “What color does the recipient like?” Presenting a short-answer question, such as, “What is the recipient's favorite thing during reading, listening to music, and exercising?”, “What is the recipient's preference among A and B?” Selective questions can be presented, for example. The advertisement device 1 may store the applicant's answer to the survey questions as data for targeting advertisements to the recipient (hereinafter, the applicant's answer to the survey question is referred to as a “survey answer keyword”).

On the other hand, the advertisement device 1 builds big data by accumulating survey answer keywords received from multiple photo print applicants for one recipient, assigns weights according to predetermined rules, or sets priorities to utilize when selecting advertisements Can. For example, in response to the question “What is the hobby of the recipient?”, if an answer is received at a rate of 50% mountain climbing, 30% go, and 20% reading, the weight may be given as much as the received rate. The weight may be given in other ways besides the response reception rate. For example, the answer may be weighted according to the intimacy between the applicant and the recipient. The intimacy between the applicant and the recipient may mean, for example, the number of times a photo print application is made through the advertisement device 1. The advertisement device 1 may assign a high weight to an answer input by an applicant having high intimacy and a low weight to an answer input by an applicant having low intimacy.

In addition, the advertisement targeting method according to the present invention may include a step (S40) of receiving a picture to determine whether to receive the printed picture to the recipient, if the photo print applicant and the recipient are different. The advertisement device 1 confirms whether or not to accept the photo through the email, text message, messenger notification, etc. to the recipient input by the applicant, and proceeds to print the photo only if the user agrees to the reception. You can inform the applicant that you did not agree and terminate the process.

If the recipient agrees to receive the printed photo, the advertisement device 1 may request the recipient for delivery information such as an address to receive the picture and a contact phone number. If the delivery destination information of the recipient is already stored in the advertisement storage device 1, only the changed information can be updated after confirming to the recipient whether the stored destination information is correct.

In addition, the advertisement targeting method according to the present invention includes an advertisement selection step (S50) for targeting and selecting advertisements to be added to the print target picture from the entire advertisement pool.

As described above, advertisements are classified into regional advertisements set by an advertiser to be exposed only to recipients having a delivery location in a specific region, and regional advertisements set to be exposed regardless of a destination location of the recipient. In addition, there is a basic advertisement preset in the advertisement device 1 that is not input by the advertiser in addition to the regional advertisement and the regional advertisement. The basic advertisement may be, for example, the advertisement device 1 itself advertisement, public service advertisement, or the like.

The advertisement device 1 pre-sets the ratio of the region-set advertisement and the region-unset advertisement among the total number of photos to be printed, and performs an advertisement selection step according to the set ratio. For example, if the number of photos that an applicant can apply for at one time is 24, 4 can be allocated as a regional advertisement and 20 as an advertisement that is not regional.

In the advertisement selection step (S50), a region setting advertisement selection step (S51) for selecting a region setting advertisement according to a preset ratio among the total number of photos to be printed, and an advertisement according to a region not set advertisement ratio among all the photos to be printed are selected. It includes a step of selecting a region not set advertisement (S52).

The region setting advertisement selection step (S51) includes a region setting advertisement candidate group selection step (S511) for selecting advertisements within a distribution target region in which an addressee's delivery location is set in an advertisement in the entire advertisement pool as a region setting advertisement candidate group.

If there is no advertisement selected as the regional setting advertisement candidate group, the advertisement is replaced with the basic advertisement as many as the number of allocated regional setting advertisements, and the selection step of the regional setting advertisement candidate group is completed (S511).

The region setting advertisement selection step S51 includes a filtering step S512 of excluding some of the advertisements selected as the region setting advertisement candidate group in the region setting advertisement candidate group selection step S511. The advertisement excluded in the filtering step S512 may be, for example, an advertisement having a history sent within a predetermined period (eg, one day or one week) to the same recipient. This is to prevent the same advertisement from being repeatedly sent to the same recipient within a predetermined period. In addition, the excluded advertisements may include advertisements with all of the advertisement budgets available to advertisers. This filtering step (S512) may be performed before the region setting advertisement candidate group selection step (S511) or before the advertisement selection step (S50).

The region setting advertisement selection step (S51) also includes an additional point calculating step (S513) for determining priorities according to predetermined rules for advertisements selected as the region setting advertisement candidate group. In the addition point calculation step (S513), an addition point according to a predetermined rule is given to the advertisement of the selected candidate group.

Table 1 below shows an example of the basis for adding points to advertisements.

Duplicate advertisement Ads close to the destination Keyword Match 20 points 0~1km 10 points 10 things 10 points 1.1~2.0km 9 points Nine 9 points 2.1~3.0km 8 points Eight 8 points 3.1~4.0km 7 points 7 7 points 4.1~5.0km 6 points 6 6 points 5.1~6.0km 5 points 5 5 points 6.1~7.0km 4 points 4 4 points 7.0km or more 0 points Three 3 points 2 2 points One 1 point 0 0 points

Referring to Table 1, the criterion for adding points is 20 points if duplicate points are selected in the keyword analysis advertisement selection step (S522) or the person analysis advertisement selection step (S523) in the region unselected advertisement selection step (S52), which will be described later. do.

In addition, 10 to 0 points are given in the order close to the distance from the delivery address (recipient address).

Then, in the case of the advertisement selected in the keyword analysis advertisement selection step S522 of the region unselected advertisement selection step S52, which will be described later, 10 to 0 points are given in the order in which the number of keywords determined to match is high.

The region setting advertisement selection step S51 also includes a region setting advertisement selection completion step S514 in which the advertisement device 1 finally selects as many advertisements as the region setting advertisement. In the step of completing the selection of the regional setting advertisement (S514), the number of advertisements allocated as the regional setting advertisement is selected in the order of the addition points calculated in the calculation of the addition point (S513). For example, if 4 chapters are assigned as regional setting advertisements, 4 advertisements are selected in order of addition points. If the addition points are the same, the advertisement with the lowest number of advertisements is selected first, and if the number of advertisements is the same, it is selected in a random order. If the number of advertisements remaining after the filtering step (S512) is less than the number allocated as the regional setting advertisement, the advertisement is replaced with the basic advertisement as much as the shortfall and the selection is completed.

Next, a description will be given of the step of selecting a region-unset advertisement (S52).

The region unselected advertisement selection step S52 is a step of selecting advertisements allocated as region unset advertisements from the total number of photos to be printed, and targeting advertisements using information other than a destination address of a recipient.

The region unselected advertisement selection step S52 includes a photo image analysis step S521 of analyzing a photograph image to be printed. In the photo image analysis step (S521 ), regardless of the distribution area of the advertisement, the region setting advertisement that limits the distribution region as well as the region unset advertisement that does not restrict the distribution region is analyzed. The advertisement device 1 analyzes a photographic image to determine the accuracy of keywords and objects related to objects (eg, desk, bicycle, cat, person) and scenes (eg, downtown, beach, road, mountain), etc. Provide as a percentage. 4 shows an example of a result of analyzing a photographic image provided by the advertisement device 1. In addition, the advertisement device 1 provides keywords related to the gender, age group, and emotional state of the person and the accuracy of the keyword as a percentage when the person is included in the picture. The advertisement device 1 may embed such an image analysis tool in itself or call an external image analysis tool in the form of an application programming interface (API). Image analysis tools that may be provided externally may be, for example, Google Cloud Vision, Amazon Rekognition, Microsoft Cognitive Services, or the like. The advertisement device 1 utilizes keywords derived from the results of photo image analysis and its accuracy as data for targeting advertisements (hereinafter, keywords derived from photo image analysis results are referred to as “image analysis keywords”, especially for character analysis) Related keywords are referred to as "image analysis person information").

The region unselected advertisement selection step S52 includes a keyword analysis advertisement selection step S522 of selecting an relevant advertisement by comparing the image analysis keyword obtained through the photo image analysis with the advertisement keyword input in the advertisement. The advertisement device 1 may compare an advertisement keyword inputted by an advertiser with an image analysis keyword and select the region as an unset advertisement candidate group. Alternatively, even if the advertisement keyword and the image analysis keyword do not coincide, it may be selected as a region-unset advertisement candidate group in a similar case. The advertisement device 1 may determine that the two keywords are similar when they are synonymous in a dictionary meaning. On the other hand, the image analysis keyword to be compared can be used only when the accuracy is above a certain level (eg, 70%) to be used for comparison with the advertisement keyword, thereby improving the accuracy of the targeting of the advertisement.

On the other hand, the keyword analysis advertisement selection step (S522) can be compared with the image analysis keyword derived in the photo image analysis step (S521), as well as the keyword search keyword stored in the above-mentioned recipient survey step (S30). That is, in the keyword analysis advertisement selection step (S522 ), advertisement targeting may be performed more precisely by using a result of analyzing a photo image and survey answer data for a recipient.

In addition, the region unselected advertisement selection step (S52) includes a person analysis advertisement selection step (S523) for selecting a matching advertisement by comparing image analysis person information obtained through photo image analysis and distribution target person information input in the advertisement. do. If the advertisement device 1 includes person information in the analysis result derived in the photo image analysis step (S521), the advertisement device compares the person information (gender, age) with the distribution target person information (gender, age). If is matched, it will be added as a candidate for advertisements not established in the region.

On the other hand, in the person analysis advertisement selection step (S523), if there is no person information derived from the photo image analysis step (S521) (for example, when only landscape photos and still photos are printed) or insufficient, the survey stored in the recipient survey step (S30) The person information on the answer keyword may be integrated and compared with the person information on the advertisement target information. Therefore, the person analysis advertisement selection step (S523) may enable more sophisticated advertisement targeting by using survey answer data.

In addition, the region is not selected prior to final selection of a region-unset advertisement candidate group selected from the region-unset advertisement selection stage (S52) keyword analysis advertisement selection stage (S522) and person analysis advertisement selection stage (S523). And a filtering step S524 of filtering advertisements to be performed.

In the filtering step (S524), the advertisement device 1 calculates the addition point of the above-mentioned regional setting advertisement selection step (S51) if there is a distribution region limited advertisement among the advertisements determined to match the keywords in the keyword analysis advertisement selection step (S522). It is reflected in (S513), and is excluded from the region unset advertising candidate group. Similarly, if there are advertisements for which distribution information is restricted among advertisements judged to match person information in the character analysis advertisement selection step (S523), it is reflected in the addition point calculation step (S513) of the region setting advertisement selection step (S51) described above, and the region is not set. Ad candidates are excluded. In addition, advertisements with a history of being sent within a predetermined period of time (eg, 1 day, 1 week, etc.) for the same recipient, or advertisements having exhausted the advertiser's advertising budget, may be excluded from the regional unset advertisement candidate group. Similar to the filtering step (S512) of the region setting advertisement selection step (S51) described above, the filtering step (S524) of the region not set advertisement selection step (S52) is also before the photo image analysis step (S521) or before the advertisement selection step (S50). It can also be run on.

The region unselected advertisement selection step S52 further includes an additional point calculation step S525 for assigning additional points according to a predetermined rule to the advertisements selected as the region unset advertisement candidate group. In the addition point calculating step (S525), an addition point according to a predetermined rule is given to each advertisement selected as a region-unset advertisement candidate group. For example, according to the number of keywords matched (or similar) in the keyword analysis advertisement selection step S522, the higher the number, the higher the score.

Subsequently, an area unselected advertisement selection completion step (S526 ), in which the advertisement corresponding to the number allocated as the area unconfigured advertisement is finally selected and completed, is performed. The advertisement device 1 selects the number of advertisements allocated as the region-unset advertisements in the order of the highest addition points. If the addition points are the same, the advertisement with the lowest number of advertisements is selected first, and if the number of advertisements is the same, it is selected in a random order. If, after passing through the filtering step (S524), the number of advertisements remaining is less than the number assigned to the region-unset advertisement, it is replaced with the basic advertisement as much as the shortfall and the selection is completed.

The advertisement, which is selected according to the advertisement targeting method according to the present invention, is delivered to the print and delivery company 4 together with the photo file to be printed, and the print and delivery company 4 prints the picture to which the advertisement is added and delivers it to the recipient do. On the other hand, the cost of printing and delivery of photos using the advertisement device 1 is covered by the advertiser's paid advertising fee, so that the user can use the photo printing service free of charge without paying a separate fee.

In addition, the advertisement targeting method according to the present invention may include an advertisement performance analysis step. The advertisement device 1 analyzes the advertisement history and performance, such as the number of issuance of advertisements added to the photo, the number of issuance of benefit information such as discount coupons and prizes, the number of users who used the benefit information, and the execution cost of advertisement expenses, to the advertiser 3 Can provide.

In the advertisement targeting method described above, each step may be performed in a different order from the embodiment described in the embodiment.

By using the advertisement device and the advertisement targeting method using the advertisement device according to the present invention, the advertisement arrival rate can be increased by providing advertisements with a free photo print service to the user, and the objectivity felt by the recipient can be reduced. .

In addition, according to the present invention, it is possible to target the advertisement reflecting the destination location of the recipient, the image analysis keyword, the image analysis person information, and the survey answer keyword for the recipient, so that the precision can be greatly improved.

In addition, the advertisement device according to the present invention can bring about a new emotional communication through photo printing between users, thereby bringing the expansion of the bottom of the photo printing market.

In addition, the advertisement device and the method for targeting advertisements using the advertisement device according to the present invention have an effect of enabling more efficient advertisement cost execution from the advertiser's point of view.

1: Advertising device 2: User
3: Advertiser 4: Print and delivery company
S10: Ad acceptance stage
S20: Step for receiving a photo print request
S30: recipient survey step
S40: Step to check whether the photo is received
S50: Ad selection stage
S51: Local setting advertisement selection step
S511: Selection steps for regional advertisement candidates
S512: filtering step
S513: Addition point calculation step
S514: Completion stage of regional setting advertisement selection
S52: Local unselected advertisement selection stage
S521: Photo image analysis step
S522: Keyword analysis advertisement selection step
S523: Person analysis advertisement selection step
S524: filtering step
S525: Addition point calculation step
S526: Completion stage of selection of non-local advertisement

Claims (12)

In the advertisement targeting method using an advertising device configured to add and provide advertisements to the user applied for printing,
An advertisement receiving step of receiving advertisement target information including advertisement content to be added to a picture, regions to be distributed, person information to be distributed, and advertisement keywords from advertisers;
A photo print request receiving step of receiving information about a picture file to be printed from a user and a recipient to receive the printed picture,
Including the advertisement selection step of targeting and selecting advertisements to be added to the print target picture from the advertisement pool provided by the advertisers,
The advertisement selection step includes a region setting advertisement selection step of selecting a region setting advertisement to be exposed only to a recipient having a delivery location in a specific region, and a region unselected advertisement selection step of selecting a region unset advertisement to be exposed regardless of the delivery location. Ad targeting methods that include. According to claim 1,
The region setting advertisement selection step includes a region setting advertisement candidate group selection step of selecting advertisements within a distribution target region where a recipient's delivery location is set in an advertisement as a region setting advertisement candidate group,
An advertisement targeting method comprising a step of calculating a region setting candidate group addition point for determining a priority according to a predetermined rule for advertisements of a region setting advertisement candidate group selected in the region setting advertisement candidate group selection step According to claim 1,
The region-unset advertisement selection step includes a photo image analysis step of analyzing a photograph image to be printed and extracting image analysis keywords and accuracy of an object contained in the photo,
Targeting advertisements including a keyword analysis advertisement selection step of comparing an image analysis keyword extracted in the photo image analysis step with an advertisement keyword inputted by an advertiser in the advertisement reception step and selecting an advertisement with a matching keyword as a region-unset advertisement candidate group. Way. According to claim 3,
In the step of selecting the unset advertisement in the region, when the image analysis person information is extracted through the photo image analysis in the photo image analysis step, the advertisement matching the person information is compared with the distribution target person information input by the advertiser in the advertisement reception step. Ad targeting method comprising the step of selecting a person analysis advertisement to be selected as a region unset advertising candidate group. According to claim 4,
In the region unset advertisement selection step, if a region setting advertisement in which an advertiser restricts a distribution region is included among candidates of region unset advertisements selected in the keyword analysis advertisement selection step and the person analysis advertisement selection step, the region setting advertisement is placed in the region. Ad targeting method comprising a filtering step to exclude from the unset advertising candidate group. The method of claim 5,
The step of selecting an unset advertisement in the region comprises the step of calculating an added value of the set region of the unset advertisement candidates for determining a priority according to a predetermined rule for the remaining set of unset advertisement candidates. The method of claim 6,
The advertisement targeting method further includes a recipient survey step of collecting information about a recipient to receive a photo from an applicant who applied for photo printing and storing the information as advertisement targeting data. The method of claim 7,
The keyword analysis advertisement selection step further comprises the step of integrating a survey answer keyword stored as data for targeting advertisements in the recipient survey step with an image analysis keyword derived in the photo image analysis step and comparing it with an advertisement keyword. The method of claim 7,
The person analysis advertisement selection step includes comparing person information on a survey answer keyword stored as data for targeting advertisements in the recipient survey step with image analysis person information derived in the image analysis step and comparing it with person information on the advertisement target information. Ad targeting method further comprising. In the advertisement targeting method using an advertising device configured to add and provide advertisements to the user applied for printing,
An advertisement reception step of receiving advertisement target information including advertisement content to be added to a picture, advertisement distribution target persons, and advertisement keywords from advertisers;
A photo print request receiving step of receiving information about a picture file to be printed from a user and a recipient to receive the printed picture,
And an advertisement selection step of targeting and selecting an advertisement to be added to a printable photo from an advertisement pool provided by advertisers,
In the advertisement selection step, a photo image analysis step of analyzing a photograph image to be printed and extracting an image analysis keyword for an object contained in the photo, and an image analysis keyword extracted in the photo image analysis step and an advertiser's price in the advertisement reception step An advertisement targeting method including a keyword analysis advertisement selection step of comparing an advertisement keyword to be input and selecting an advertisement with a matching keyword as an advertisement candidate group. The method of claim 10,
In the advertisement selection step, when the image analysis person information is extracted through the photo image analysis step in the photo image analysis step, the advertisement matching the person information is compared to the distribution target person information entered by the advertiser in the advertisement reception step as an advertisement candidate group Ad targeting method comprising the step of selecting a person analysis advertisement to select. An advertisement device that executes the advertisement targeting method according to any one of claims 1 to 10.

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