JP6732639B2 - Providing apparatus, providing method, and providing program - Google Patents

Description

The present invention relates to a providing device, a providing method, and a providing program.

2. Description of the Related Art In recent years, with the rapid spread of the Internet, for example, a technique for reserving a service such as accommodation on an EC (Electronic Commerce) site has been provided. There is also known a technology for ranking and displaying hotels that provide accommodation services based on a questionnaire.

JP, 2005-070991, A

However, in the above-described conventional technique, it is not always possible to appropriately provide information regarding services according to the purpose of use of the user. For example, in the case of providing each user with information ranked based on a questionnaire, it is difficult to provide information according to the user of the recipient.

The present application has been made in view of the above, and an object thereof is to provide a providing apparatus, a providing method, and a providing program that appropriately provide information regarding services according to the purpose of use of a user.

The providing device according to the present application includes an acquisition unit that acquires user information about a user who is a destination of content provided about a service provided in a predetermined facility, and a model associated with each of the usage purposes of the service. A providing unit that provides the content to the terminal device used by the user based on the output of the model determined according to the user information.

According to the aspect of the embodiment, it is possible to appropriately provide the information about the service according to the purpose of use of the user.

FIG. 1 is a diagram illustrating an example of a providing process according to the embodiment. FIG. 2 is a diagram illustrating an example of the providing process according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the providing device according to the embodiment. FIG. 4 is a diagram illustrating an example of the accommodation facility information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of the content information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of the user information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of the first action history information storage unit according to the embodiment. FIG. 8 is a diagram illustrating an example of the second action history information storage unit according to the embodiment. FIG. 9 is a diagram illustrating an example of the model information storage unit according to the embodiment. FIG. 10 is a flowchart showing an example of model generation according to the embodiment. FIG. 11 is a flowchart showing an example of the providing process according to the embodiment. FIG. 12 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing apparatus.

Hereinafter, modes (hereinafter, referred to as “embodiments”) for carrying out a providing apparatus, a providing method, and a providing program according to the present application will be described in detail with reference to the drawings. It should be noted that the providing device, the providing method, and the providing program according to the present application are not limited by this embodiment. Also, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicated description will be omitted.

(Embodiment)
[1. Provision processing]
An example of the providing process according to the embodiment will be described with reference to FIGS. 1 and 2. 1 and 2 are diagrams illustrating an example of the providing process according to the embodiment. In the providing process shown in FIGS. 1 and 2, the providing apparatus 100 determines (selects) a model from a plurality of models according to the purpose of using the user's service, and provides the user with the content using the determined model. FIG. 1 illustrates a case where the predetermined facility is an accommodation facility such as a hotel (hereinafter, also simply referred to as “hotel”) and the provided service is an accommodation service.

Further, in FIG. 1, the providing apparatus 100 calculates a score (index value) regarding the content of the accommodation service corresponding to the area and date designated by the user, and a list of contents (list information) arranged in order based on the score. Shows the case of providing. The content referred to here includes information indicating the content of the accommodation service provided at the hotel. In addition, the content may be advertisement information of an accommodation service provided at a hotel. Further, although the example of FIG. 1 shows the case where the score regarding the accommodation service is calculated, any service may be used as long as it is a service provided in a predetermined facility, such as a food and drink service in a restaurant. ..

As shown in FIG. 1, the providing system 1 includes a terminal device 10 and a providing device 100. The terminal device 10 and the providing device 100 are communicatively connected by wire or wirelessly via a predetermined communication network (not shown). Further, the providing system 1 shown in FIG. 1 may include a plurality of terminal devices 10 and a plurality of providing devices 100.

The terminal device 10 is an information processing device used by a user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, the terminal device 10 is a smartphone used by a user. In addition, below, the terminal device 10 may be described as a user. That is, in the following, the user can be read as the terminal device 10. Specifically, FIG. 1 illustrates a case where the terminal device 10 is a smartphone used by a user identified by a user ID “U1” (hereinafter, sometimes referred to as “user U1”).

Further, in the example illustrated in FIG. 1, the terminal device 10 will be described as the terminal devices 10-11 to 10-13 according to the display of the screen of the terminal device 10 and the like. Further, in the example illustrated in FIG. 2, the terminal device 10 will be described as the terminal devices 10-21 to 10-23 according to the display of the screen of the terminal device 10 and the like. The terminal devices 10-11 to 10-13 and 10-21 to 10-23 are the same terminal device 10. Further, in the following, the terminal devices 10-11 to 10-13, 10-21 to 10-23 will be referred to as the terminal device 10 in the case of being described without particular distinction.

The providing apparatus 100 provides the content to the terminal device 10 used by the user based on the output of the model determined according to the user information among the models associated with the respective usage purposes of the service. Is. Further, the providing device 100 provides an information providing service that provides the terminal device 10 with information for the hotel information request acquired from the terminal device 10. In the example of FIGS. 1 and 2, the providing apparatus 100 provides the list information in which the contents corresponding to the services are arranged to the terminal device 10 that is the transmission source of the hotel information request. In addition, in the example illustrated in FIGS. 1 and 2, it is assumed that the providing device 100 provides an electronic commerce service regarding reservation of accommodation facilities.

1 and 2 show the case where the providing apparatus 100 provides the electronic commerce service, the providing apparatus 100 provides the information providing service and the electronic commerce service when the external information processing apparatus provides the electronic commerce service. It does not have to be provided. In this case, the providing device 100 acquires various types of information such as information about accommodation facilities and information about services from an external information processing device that provides an electronic commerce service, and provides the information to the terminal device 10 based on the obtained information. May be provided.

First, the providing device 100 acquires the behavior information of the user U1 from the terminal device 10-11 (step S11). For example, the providing device 100 acquires the behavior information of the user U1 as shown in the behavior information AL11 from the terminal device 10-11.

In the example illustrated in FIG. 1, the providing device 100 acquires the action information indicating that the user U1 browses the content related to the business hotel in the area A at the date and time “DA11-1”, as indicated by the action information AL11. Further, in the example illustrated in FIG. 1, the providing apparatus 100, as shown in the behavior information AL11, behavior information indicating that the user U1 has performed a search using the query “A area business trip” at the date and time “DA11-2”. To get In the example of FIG. 1, “date and time” is illustrated by reference numerals such as “DA11-1” and “DA11-2”, but “DA11-1” and “DA11-2” are “October 26, 2016”. It is assumed to be a specific date and time such as "15:45:23".

Then, the terminal device 10 displays the accommodation reservation site A according to the operation by the user U1 (step S12). In the example of FIG. 1, the terminal device 10 displays the input page W11 of the accommodation reservation site A according to the operation by the user U1. The terminal device 10-12 in FIG. 1 shows a state in which the input page W11 of the accommodation reservation site A is displayed.

Then, the user U1 inputs the condition regarding the hotel through the input page W11 of the accommodation reservation site A displayed on the terminal device 10-12. In the example illustrated in FIG. 1, the information regarding the designation of the user U1 regarding the provision of the accommodation service is input into the input page W11 displayed on the screen of the terminal device 10-12. For example, the example of FIG. 1 shows a case where the user U1 inputs information regarding an area and a date desired by the user U1 in the input fields BX11 and BX12. Note that, in FIG. 1, for the sake of simplification of description, a case where the information regarding the area and the date is received in the input fields BX11 and BX12 on the input page W11 is shown, but various information such as the number of nights may be received.

For example, the user U1 inputs “A area” in the input field BX11 for inputting the area. Further, for example, the user U1 inputs "X month Y day" in the input field BX12 for inputting the date. Note that the terminal device 10 may accept the input to the input box BX11 or the input box BX12 by selecting from a list by a displayed combo box or the like or by selecting a date from the displayed calendar or the like. After that, the user U1 presses the button BT11 in the input page W11 displayed on the screen of the terminal device 10-12.

The terminal device 10-12 whose button BT11 has been pressed by the user U1 transmits a request for information regarding a hotel corresponding to the date “X month Y day” and the area “A area” to the providing apparatus 100. Thereby, the providing device 100 acquires the hotel information request (step S13). In the example of FIG. 1, the providing apparatus 100 acquires a request for information about a hotel corresponding to the date “X month Y day” and the area “A area” from the terminal device 10-12 used by the user U1. In the example of FIG. 1, it is assumed that the hotel information request in step S13 is made within 5 minutes from the date and time “DA11-1”, “DA11-2”, or the like.

The providing apparatus 100 that has obtained the hotel information request from the terminal device 10 estimates the purpose of use of the hotel of the user U1 based on the behavior information of the user U1 (step S14). For example, the providing device 100 estimates whether the purpose of use of the hotel of the user U1 is private or business based on the behavior information AL11 of the user U1. In the example of FIG. 1, the providing apparatus 100 estimates the use purpose of the hotel of the user U1 as a business, as indicated by the use purpose MD11, using the action information AL11. Specifically, as shown in the behavior information AL11, the providing apparatus 100 uses the content “A area business trip” or the browsing of the content related to the business hotel in the area A before the user U1 requests the hotel information in step S13. Since the search is performed, the user U1's purpose of using the hotel is estimated to be business.

Note that the providing device 100 may use only the action information within the predetermined period from the hotel information request in step S13 among the action information of the user U1 acquired from the terminal device 10 as indicated by the action information AL11. The action information AL11 may include the action information of the user U1 on the accommodation reservation site A. Further, for example, the providing device 100 may use only the action information of the user U1 for five minutes before making the hotel information request in step S13 among the action information of the user U1 as shown in the action information AL11. Further, the providing device 100 sets the second action history information storage unit 125 (FIG. 8) as the action information of the user U1 as shown in the action information AL11, the information about the hotel booked thereafter, and the like as the action information about the business purpose of the user U1. (See) may be stored.

Further, for example, the providing apparatus 100 may use only the action information within the same session as the hotel information request in step S13, among the action information of the user U1 acquired from the terminal device 10 as indicated by the action information AL11. For example, a session means a period in which a user performs an action with a predetermined purpose (intent). For example, the providing apparatus 100 may determine that the session is continuing when the user continues the operation without an interval of 5 minutes or more. In addition, for example, the providing apparatus 100 determines that the session has ended and starts a new session when there is no user operation for 5 minutes or more since the user operation was last performed during the continuation of the session. Good. In this way, the providing device 100 may continue the session while the user's action continues.

Then, the providing device 100 determines the model to be used based on the estimated purpose of use (step S15). In the example of FIG. 1, the providing device 100 determines a model to be used from a plurality of models stored in the model information storage unit 126 based on the estimated use purpose. For example, the providing device 100 stores, as shown in the model information storage unit 126, information about a plurality of models associated with each of the usage purposes of the service. For example, the model information storage unit 126 stores the model M1 associated with the usage purpose “private”, the model M2 associated with the usage purpose “business”, and the like. For example, as shown in the model information storage unit 126, in the model information about the model M1, the feature 1 weight is “0.5”, the feature 2 weight is “−0.4”, and the feature 3 weight is “0. 2" and so on. For example, the models M1, M2, etc. are models that output an index value (score) when information about content or information about a user is input. For example, the model M1 is a model that outputs a high score when information about content related to a private hotel such as sightseeing is input. In addition, for example, the model M2 is a model that outputs a high score when information regarding content related to a hotel for business is input. As described above, the providing apparatus 100 is a plurality of models that are associated with each other for each purpose of use, and a model to be used from a plurality of models in which the content related to the hotel adapted to the purpose of use of the user has a high score. To decide. Note that the feature weighting may be performed by appropriately using various types of information. For example, the feature weight may be determined based on hotel reservation information of the user of the past. For example, in the case of a private accommodation, if there is a tendency to select pet-friendly, even if a model is generated such that the feature weight corresponding to pet-friendly becomes heavy in the model M1 associated with the usage purpose “private” Good. If there is a tendency to select a non-smoking room regardless of whether it is private or business, the model may be generated such that the weight of the feature corresponding to the non-smoking room is heavy in both the models M1 and M2. In addition, for example, when a downtown area tends to be selected depending on a specific area, a model may be generated such that the weights of the features corresponding to the downtown areas of the specific areas are heavy in both the models M1 and M2. Good.

In the example of FIG. 1, the providing apparatus 100 selects the model using the model M2 among the plurality of models M1, M2, etc. stored in the model information storage unit 126 because the estimated use purpose of the user U1 is business. decide.

Further, the providing device 100 determines (extracts) a hotel corresponding to the hotel information request. In the example of FIG. 1, the providing device 100 stores information about each hotel, as shown in the accommodation facility information storage unit 121. For example, the accommodation facility information storage unit 121 stores information about the hotel A being located in the area A and the like.

Further, in the example of FIG. 1, the providing device 100 stores information about content corresponding to the accommodation service provided by each hotel, as shown in the content information storage unit 122. For example, the content information storage unit 122 stores information such as the content CT11 corresponding to the service provided on the Xth and Yth days in the hotel A. For example, in the content information storage unit 122, a CTR (Click Through Ratio) indicating a click rate of each content, and an index (hereinafter, referred to as a “conversion rate”) related to an action leading to a profit of a provider who provides a service corresponding to each content. Also, an index value such as a CVR (Conversion Rate) indicating the same) is stored.

Further, for example, the content information storage unit 122 stores the price of the service corresponding to each content. Further, for example, the content information storage unit 122 stores the reservation service provider when the action that leads to the profit of the provider who provides the service such as reservation or purchase of the service corresponding to the content is performed through the content. Indicates the percentage of commission received. For example, the “fee” indicates the ratio of the fee received by the provider of the reservation service when the service corresponding to the content is provided via the content. For example, when the service corresponding to the content is provided via the content, the providing apparatus 100 may charge the provider of the service with the amount obtained by multiplying the service price by the fee.

Note that, as described above, when described as “content CT* (* is an arbitrary numerical value)”, it means that the content is the content identified by the content ID “CT*”. For example, when described as “content CT11”, the content is the content identified by the content ID “CT11”.

For example, the providing device 100 extracts the hotels located in the area A from the hotels stored in the accommodation facility information storage unit 121. In the example of FIG. 1, the providing device 100 determines, among the hotels stored in the accommodation facility information storage unit 121, the hotels A and B located in the area A as the hotels corresponding to the request.

Then, the providing device 100 determines (extracts) the content of the date corresponding to the information request among the accommodation services provided at the hotel determined as the hotel corresponding to the request (step S23). For example, the providing device 100 extracts, from the contents stored in the content information storage unit 122, contents whose date is “X month Y day” and which is in stock. In the example of FIG. 1, the providing apparatus 100 uses the content CT11 of the content stored in the content information storage unit 122 that corresponds to the service provided on the Xth month Y on the hotel A and the Xth month Y on the hotel CT. The content CT21 corresponding to the provided service is determined as the content corresponding to the request.

After that, the providing device 100 calculates the score of the extracted content (step S16). In the example of FIG. 1, the providing apparatus 100 calculates the score of each content by inputting each extracted content into the model M2. In the example of FIG. 1, the providing device 100 calculates the score of the content CT11 of the hotel A as 1.2, the score of the content CT21 of the hotel B as 7.2, and the score of the content CT55 of the hotel K as 3 Calculated as .8. As described above, the providing apparatus 100 uses the model M2 corresponding to the business, which is the usage purpose of the user, so that the score of the content related to the hotel suitable for the business purpose is calculated to be high.

After that, the providing apparatus 100 determines the ranking of the content based on the calculated score (step S17). For example, the providing device 100 determines the ranking of the contents in the descending order of the calculated scores. In FIG. 1, the providing device 100, as shown in the list information LT11, ranks the content CT21 having the highest score of “7.2” at the first place, the content CT45 having the second highest score after the content CT21 at the second place, and the content CT45. The content CT77 having the next highest score is determined to be in the third place.

After that, the providing device 100 provides the terminal device 10 with information regarding the content based on the determined rank (step S18). In the example of FIG. 1, the providing device 100 provides the list information LT11 to the terminal device 10-12.

The terminal device 10 provided with the list information LT11 from the providing apparatus 100 displays the list information LT11 (step S19). In the example of FIG. 1, the display transitions from the terminal device 10-12 to the terminal device 10-13.

A list page W12 for displaying a list of information is displayed on the screen of the terminal device 10-13. Specifically, on the screen of the terminal device 10-13, a list page W12 that displays information about the accommodation service provided in the area A on the Xth month Y is displayed.

In the example of FIG. 1, the information about the service provided in the hotel B corresponding to the content CT21 having the first rank is displayed at the top of the list page W12 of the terminal device 10-13. Specifically, at the top of the list page W12, information indicating that the accommodation service with breakfast at the hotel B is provided at 7,500 yen is displayed. Further, in the list page W12 of the terminal device 10-13, immediately below the content CT21, information regarding services provided at the hotel T corresponding to the content CT45 having the second rank is displayed. Specifically, immediately below the content CT21 in the list page W12, information indicating that the accommodation service with breakfast at the hotel T is provided at 8000 yen is displayed. In addition, immediately below the content CT45 in the list page W12, information regarding services provided at the hotel W corresponding to the content CT77 having the third highest rank is displayed. As described above, in the example of FIG. 1, on the list page W12 of the terminal device 10-13, the content related to the accommodation service provided in the area A on the Xth month Y is displayed side by side in descending order. In addition, for example, when the user U1 selects the content displayed on the list page W12, the terminal device 10 displays a confirmation screen for confirming the reservation of the service corresponding to the content selected by the user U1.

As described above, the providing device 100 causes the terminal device 10 used by the user to display the content based on the output of the model determined according to the user information among the models associated with the respective usage purposes of the service. By providing, it is possible to appropriately provide information about the service according to the purpose of use of the user. Thereby, the providing device 100 provides the content to the terminal device 10 used by the user, based on the output of the model determined according to the user information among the models associated with the respective usage purposes of the service. By doing so, it is possible to appropriately provide information regarding the service according to the purpose of use of the user.

Next, a case where the purpose of use of the user U1 is estimated to be other than business will be described with reference to FIG. First, the providing device 100 acquires the behavior information of the user U1 from the terminal device 10-21 (step S21). For example, the providing device 100 acquires the behavior information of the user U1 as shown in the behavior information AL21 from the terminal device 10-21.

In the example illustrated in FIG. 2, the providing device 100 acquires the action information indicating that the user U1 browses the content related to the tourist site in the area A at the date and time “DA21-1”, as indicated by the action information AL21. In addition, in the example illustrated in FIG. 2, the providing apparatus 100, as shown in the action information AL21, action information indicating that the user U1 has performed a search using the query “A area gourmet” on the date and time “DA21-2”. To get In the example of FIG. 2, “date and time” is illustrated by reference numerals such as “DA21-1” and “DA21-2”, but “DA21-1” and “DA21-2” are “October 26, 2016”. It is assumed to be a specific date and time such as "15:45:23".

Then, the terminal device 10 displays the accommodation reservation site A according to the operation by the user U1 (step S22). In the example of FIG. 2, the terminal device 10 displays the input page W11 of the accommodation reservation site A according to the operation by the user U1. The terminal device 10-22 in FIG. 2 shows a state in which the input page W11 of the accommodation reservation site A is displayed.

Then, the user U1 inputs the condition regarding the hotel through the input page W11 of the accommodation reservation site A displayed on the terminal device 10-22. In the example shown in FIG. 2, the information regarding the designation of the user U1 regarding the provision of the accommodation service is input into the input page W11 displayed on the screen of the terminal device 10-22. For example, the example of FIG. 2 shows a case where the user U1 inputs information regarding the desired area and date in the input fields BX11 and BX12.

For example, the user U1 inputs “A area” in the input field BX11 for inputting the area. Further, for example, the user U1 inputs "X month Y day" in the input field BX12 for inputting the date. Note that the terminal device 10 may accept the input to the input box BX11 or the input box BX12 by selecting from a list by a displayed combo box or the like or by selecting a date from the displayed calendar or the like. After that, the user U1 presses the button BT11 in the input page W11 displayed on the screen of the terminal device 10-22.

The terminal device 10-22 in which the button BT11 is pressed by the user U1 transmits a request for information regarding a hotel corresponding to the date “X month Y day” and the area “A area” to the providing apparatus 100. Thereby, the providing device 100 acquires the hotel information request (step S23). In the example of FIG. 2, the providing apparatus 100 acquires a request for information regarding a hotel corresponding to the date “X month Y day” and the area “A area” from the terminal device 10-22 used by the user U1. In the example of FIG. 2, it is assumed that the hotel information request in step S23 is made within 5 minutes from the date and time "DA21-1", "DA21-2", or the like.

The providing apparatus 100 that has obtained the hotel information request from the terminal device 10 estimates the purpose of use of the hotel of the user U1 based on the behavior information of the user U1 (step S24). For example, the providing device 100 estimates whether the purpose of use of the hotel of the user U1 is private or business based on the behavior information AL21 of the user U1. In the example of FIG. 2, the providing device 100 estimates the use purpose of the hotel of the user U1 as private, as indicated by the use purpose MD21, using the action information AL21. Specifically, as shown in the behavior information AL21, the providing apparatus 100 uses the content “A area gourmet” or the browsing of the content regarding the tourist site in the area A before the user U1 requests the hotel information in step S23. Since the search has been performed, it is estimated that the purpose of use of the hotel of the user U1 is private. In addition, the providing apparatus 100 sets the first action history information storage unit 124 (FIG. 7) as the action information of the user U1 such as the action information AL21 and the information about the hotel booked thereafter as the action information regarding the private purpose of the user U1. (See) may be stored.

Then, the providing device 100 determines the model to be used based on the estimated use purpose (step S25). In the example of FIG. 2, the providing device 100 determines a model to be used from a plurality of models stored in the model information storage unit 126 based on the estimated use purpose.

In the example of FIG. 2, since the estimated use purpose of the user U1 is private, the providing apparatus 100 selects the model using the model M1 among the plurality of models M1, M2, etc. stored in the model information storage unit 126. decide.

Further, the providing device 100 determines (extracts) a hotel corresponding to the hotel information request. In the example of FIG. 2, the providing device 100 stores information about each hotel, as shown in the accommodation facility information storage unit 121. For example, the accommodation facility information storage unit 121 stores information about the hotel A being located in the area A and the like.

For example, the providing device 100 extracts the hotels located in the area A from the hotels stored in the accommodation facility information storage unit 121. In the example of FIG. 2, the providing device 100 determines, among the hotels stored in the accommodation facility information storage unit 121, the hotels A and B located in the area A as the hotels corresponding to the request.

Then, the providing device 100 determines (extracts) the content of the date corresponding to the information request among the accommodation services provided at the hotel determined as the hotel corresponding to the request (step S23). For example, the providing device 100 extracts, from the contents stored in the content information storage unit 122, contents whose date is “X month Y day” and which is in stock. In the example of FIG. 2, the providing device 100 selects the content CT11 corresponding to the service provided on the X month Y day in the hotel A and the X day Y month in the hotel B among the contents stored in the content information storage unit 122. The content CT21 corresponding to the provided service is determined as the content corresponding to the request.

After that, the providing apparatus 100 calculates the score of the extracted content (step S26). In the example of FIG. 2, the providing device 100 calculates the score of each content by inputting each extracted content into the model M1. In the example of FIG. 2, the providing apparatus 100 calculates the score of the content CT11 of the hotel A as 4.2, the score of the content CT21 of the hotel B as 0.5, and the score of the content CT55 of the hotel K as 5 Calculated as .8. As described above, the providing apparatus 100 uses the model M1 corresponding to the user's purpose of use of private, so that the score of the content related to the hotel suitable for use of the purpose of private is calculated to be high.

After that, the providing device 100 determines the ranking of the content based on the calculated score (step S27). For example, the providing device 100 determines the ranking of the contents in the descending order of the calculated scores. In FIG. 2, the providing device 100, as shown in the list information LT21, ranks the content CT55 having the highest score of “5.8” at the first place, the content CT11 having the second highest score after the content CT55 at the second place, and the content CT11. The content CT32 having the next highest score is determined as the third place.

After that, the providing device 100 provides the terminal device 10 with information regarding the content based on the determined rank (step S28). In the example of FIG. 2, the providing device 100 provides the list information LT21 to the terminal device 10-22.

The terminal device 10 provided with the list information LT21 from the providing apparatus 100 displays the list information LT21 (step S29). In the example of FIG. 2, the display is transited from the terminal device 10-22 to the terminal device 10-23.

A list page W22 for displaying a list of information is displayed on the screen of the terminal device 10-23. Specifically, on the screen of the terminal device 10-23, a list page W22 that displays information regarding the accommodation service provided in the area A on the Xth month Y is displayed.

In the example of FIG. 2, the information about the service provided at the hotel K corresponding to the content CT55 having the first rank is displayed at the top of the list page W22 of the terminal device 10-23. Specifically, at the top of the list page W22, information indicating that the accommodation service with breakfast at the hotel K is provided at 7,000 yen is displayed. Further, in the list page W22 of the terminal device 10-23, immediately below the content CT55, information regarding services provided at the hotel A corresponding to the content CT11 having the second highest rank is displayed. Specifically, immediately below the content CT55 on the list page W22, information indicating that the accommodation service without breakfast at the hotel A is provided at 5000 yen is displayed. Further, immediately below the content CT11 in the list page W22, information regarding services provided at the hotel F corresponding to the content CT32 having the third rank is displayed. As described above, in the example of FIG. 2, on the list page W22 of the terminal device 10-23, the contents related to the accommodation service provided in the area A on the Xth month Y are displayed side by side in descending order. Further, for example, when the user U1 selects the content displayed on the list page W22, the terminal device 10 displays a confirmation screen for confirming the reservation of the service corresponding to the content selected by the user U1.

As described above, the providing apparatus 100 can vary the content provided by the same user depending on the purpose of use of the user when providing information. In the example of FIGS. 1 and 2, the providing device 100, even when the user U1 requests the information of the hotel to be stayed in the area A on the Xth month Y, according to the purpose of use of the user U1, By changing the rank of the content provided to the user U1 to a rank suitable for the purpose of use of the user U1, it is possible to preferentially display the content suitable for the purpose of use of the user U1. Thereby, the providing device 100 can appropriately provide the information about the service according to the purpose of use of the user.

Further, in the above-described example, the case where the purpose of use is two, that is, "private" and "business" is shown, but the purpose of use may be various kinds of purpose depending on the purpose etc., and three or more. May be For example, the providing device 100 may determine the content to be provided to the user by using a model in which the usage purpose “private” is associated with each of the plurality of usage purposes. For example, the providing apparatus 100 uses the model in which the usage purpose “private” is associated with each of the usage purposes according to other accompanying users such as “friend” and “lover”, and provides the content to be provided to the user. You may decide. Note that the above is an example, and the providing apparatus 100 may determine the content to be provided to the user by using a model associated with each of the classified usage purposes according to the purpose, the usage, and the like.

[2. Configuration of providing device]
Next, the configuration of the providing device 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the providing device according to the embodiment. As shown in FIG. 3, the providing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The providing apparatus 100 has an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the providing apparatus 100, and a display unit (for example, a liquid crystal display) for displaying various information. May be.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 110 is connected to a network by wire or wirelessly, and transmits/receives information to/from the terminal device 10 or the like included in the providing system 1, for example.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 3, the storage unit 120 according to the embodiment includes an accommodation facility information storage unit 121, a content information storage unit 122, a user information storage unit 123, a first action history information storage unit 124, and a second action history information storage unit 124. It has an action history information storage unit 125 and a model information storage unit 126.

(Accommodation facility information storage unit 121)
The accommodation facility information storage unit 121 according to the embodiment stores information regarding accommodation facilities (hotels). FIG. 4 shows an example of information about accommodation facilities stored in the accommodation facility information storage unit 121. As illustrated in FIG. 4, the accommodation facility information storage unit 121 includes items such as “facility ID”, “accommodation facility”, “access information”, and “facility information” as information regarding accommodation facilities.

The “facility ID” indicates identification information for identifying the accommodation facility. Further, "accommodation facility" indicates the name of the accommodation facility identified by the facility ID. The “access information” indicates information regarding access to the corresponding accommodation facility. For example, “access information” includes items such as “place” and “time”. Further, “facility information” indicates information regarding the characteristics of the corresponding accommodation facility. For example, the “facility information” includes items such as “hot spring” and “pet”.

For example, in the example illustrated in FIG. 4, the hotel identified by the facility ID “H1” is “hotel A”. The location of the hotel A is “A area”, and the time required to reach the hotel A is “5 minutes on foot from the A station”. In addition, the hotel A indicates that the hot spring is “present” and the pet is “not allowed”.

It should be noted that the above is an example of the information regarding the accommodation facility, and the accommodation facility information storage unit 121 may store various information according to the purpose as long as the information is regarding the accommodation facility.

(Content information storage unit 122)
The content information storage unit 122 according to the embodiment stores various information regarding content. For example, the content information storage unit 122 stores various kinds of information regarding service content. FIG. 5 is a diagram illustrating an example of the content information storage unit according to the embodiment. The content information storage unit 122 shown in FIG. 5 includes “accommodation facility”, “content ID”, “date”, “stock”, “CTR”, “CVR”, “price”, “fee”, and “option information”. Have items. The "option information" has an item such as "breakfast". “Breakfast” in the “option information” indicates whether or not breakfast is provided in the service corresponding to the content. The "option information" is not limited to "breakfast" and may include various items such as "dinner" and "pick-up".

“Accommodation facility” indicates the name of the accommodation facility identified by the facility ID. Further, the "content ID" indicates identification information for identifying the content corresponding to the service provided in the accommodation facility. “Date” indicates the date when the service of the corresponding content is provided. The “stock” indicates the number of stocks (for example, the number of rooms) on the date when the service of the corresponding content is provided.

Further, “CTR” indicates a so-called click rate. For example, “CTR” indicates a value obtained by dividing the number of times the operation (click) of selecting the content identified by the content ID is performed by the number of times the content is displayed. In addition, “CVR” indicates an index related to behavior that leads to profit of the service provider corresponding to the content identified by the content ID. For example, “CVR” indicates a value obtained by dividing the number of times the service corresponding to the content identified by the content ID is purchased by the number of times the content is displayed. Further, for example, “CVR” may be a value obtained by dividing the number of times the reservation for the service corresponding to the content identified by the content ID is made by the number of times the content is displayed. Note that the “CTR” and “CVR” may store actual measured values, or may store estimated CTR values and estimated CVR values estimated by various conventional techniques. Further, “price” indicates the price of the service corresponding to the content identified by the content ID. The “fee” indicates the proportion of the fee received by the provider of the reservation service when an action that leads to the profit of the provider who provides the service such as reservation and purchase of the service corresponding to the content is performed through the content. For example, the “fee” indicates the ratio of the fee received by the provider of the reservation service when the service corresponding to the content is provided via the content. The "fee" may vary depending on the price, date, and so on.

The example of FIG. 5 shows that the service provided by the hotel A includes the service corresponding to the content identified by the content ID “CT11” (content CT11). The service corresponding to the content CT11 indicates that the date of provision is “X month Y day” and the inventory is “10 (room)”.

In the example of FIG. 5, the content CT11 has a CTR of “0.1”, a CVR of “0.05”, a price of “5000”, and a commission of “0.1”. Indicates. That is, the example of FIG. 5 shows that the content CT11 has a CTR of 10%, a CVR of 5%, a price of 5000 yen, and a commission of 10%. Further, the example of FIG. 5 indicates that the service corresponding to the content CT11 has breakfast “absent”.

The content information storage unit 122 is not limited to the above, and may store various information according to the purpose. For example, the content information storage unit 122 may store information about a room in which a service corresponding to the content is provided. For example, when the hotel has a plurality of types of rooms, the content information storage unit 122 may store information about the content or inventory corresponding to each type of room. For example, the content information storage unit 122 may store information regarding various rooms such as the size and number of floors in which the service corresponding to the content is provided. For example, the content information storage unit 122 may store various information used for calculating CTR and CVR. For example, the content information storage unit 122 may store various kinds of information such as the number of times the content is displayed, the number of times the content is selected, and the number of actions that lead to the benefit of the service provider corresponding to the content. .. Although not shown in FIG. 5, the content information storage unit 122 may store various kinds of information such as character information such as the title and description of each content, and image information of a hotel in association with each other.

(User information storage unit 123)
The user information storage unit 123 according to the embodiment stores various kinds of information regarding the user. For example, the user information storage unit 123 stores various information regarding user attributes. FIG. 6 is a diagram illustrating an example of the user information storage unit according to the embodiment. The user information storage unit 123 illustrated in FIG. 6 includes items such as “user ID”, “age”, and “sex”.

The “user ID” indicates identification information for identifying the user. For example, the user identified by the user ID “U1” corresponds to the user U1 shown in the example of FIG. The "age" indicates the age of the user identified by the user ID. The “age” may be a specific age of the user identified by the user ID, such as 35 years old. Further, "sex" indicates the sex of the user identified by the user ID.

For example, in the example illustrated in FIG. 6, the age of the user identified by the user ID “U1” is “20s” and the gender is “male”.

The user information storage unit 123 is not limited to the above, and may store various kinds of information according to the purpose. For example, the user information storage unit 123 may store information regarding the demographic attribute of the user and information regarding the psychographic attribute. For example, the user information storage unit 123 may store information such as home, work location, interest/interest, name, family structure, income, and the like.

(First action history information storage unit 124)
The first action history information storage unit 124 according to the embodiment stores various information regarding an action history for a private purpose. FIG. 7 is a diagram illustrating an example of the first action history information storage unit according to the embodiment. For example, the first action history information storage unit 124 stores information regarding actions performed by the user in the past. The first action history information storage unit 124 shown in FIG. 7 includes items such as “user ID” and “action information”.

The “user ID” indicates identification information for identifying the user. The “action information” indicates information about the action of the corresponding user, and includes items such as “action ID”, “date and time”, and “contents”.

The “action ID” indicates identification information for identifying each action. The "date and time" indicates the date and time when the corresponding action was performed. In the example of FIG. 7, the information stored in “date and time” is illustrated by a code such as “DA1-1”, but “date and time” includes “10:16:43 on October 26, 2016”. It is assumed that a specific date and time such as The “content” indicates the type of action of the corresponding user, the content targeted in the action, and the like.

For example, in the example illustrated in FIG. 7, the user identified by the user ID “U11” is the action identified by the action ID “AC1-1” or the action or action ID “identified by the action ID “AC1-2”. AC1-3” indicates that the action identified by “AC1-3” is performed. In addition, for example, in the example illustrated in FIG. 7, the action identified by the action ID “AC1-1” is performed at the date and time “DA1-1”, and the content indicates that the content A is browsed. In addition, for example, in the example illustrated in FIG. 7, the action identified by the action ID “AC1-2” is performed at the date and time “DA1-2”, and the content is a search using the query “query A”. Indicates. In addition, for example, in the example illustrated in FIG. 7, the action identified by the action ID “AC1-3” is performed at the date and time “DA1-3”, and the content indicates that the reservation is for the hotel A.

The first action history information storage unit 124 is not limited to the above, and may store various kinds of information according to the purpose. For example, the first action history information storage unit 124 may store information regarding the period as long as the action is continued for a predetermined period.

(Second action history information storage unit 125)
The second action history information storage unit 125 according to the embodiment stores various information regarding the action history for business purposes. FIG. 8 is a diagram illustrating an example of the second action history information storage unit according to the embodiment. For example, the second action history information storage unit 125 stores information about actions performed by the user in the past. The second action history information storage unit 125 shown in FIG. 8 includes items such as “user ID” and “action information”.

The “user ID” indicates identification information for identifying the user. The “action information” indicates information about the action of the corresponding user, and includes items such as “action ID”, “date and time”, and “contents”.

The “action ID” indicates identification information for identifying each action. The "date and time" indicates the date and time when the corresponding action was performed. In the example of FIG. 8, the information stored in “date and time” is illustrated by a code such as “DA2-1”, but the “date and time” is “August 27, 2016 20:16:43”. It is assumed that a specific date and time such as The “content” indicates the type of action of the corresponding user, the content targeted in the action, and the like.

For example, in the example illustrated in FIG. 8, the user identified by the user ID “U11” is the action identified by the action ID “AC2-1” or the action or action ID “identified by the action ID “AC2-2”. AC2-3” is performed. In addition, for example, in the example illustrated in FIG. 8, the action identified by the action ID “AC2-1” is performed at the date and time “DA2-1” and the content indicates that the content B is browsed. In addition, for example, in the example illustrated in FIG. 8, the action identified by the action ID “AC2-2” is performed at the date and time “DA2-2”, and the content thereof is a search using the query “query B”. Indicates. In addition, for example, in the example illustrated in FIG. 8, the action identified by the action ID “AC2-3” is performed at the date and time “DA2-3”, and the content indicates that the reservation is for the hotel B.

The second action history information storage unit 125 is not limited to the above, and may store various kinds of information according to the purpose. For example, the second action history information storage unit 125 may store information regarding the period as long as the action has been continued for a predetermined period.

(Model information storage unit 126)
The model information storage unit 126 according to the embodiment stores information about models. For example, the model information storage unit 126 stores model information corresponding to each usage purpose. FIG. 9 is a diagram illustrating an example of the model information storage unit according to the embodiment. The model information storage unit 126 shown in FIG. 9 has, as model information, items such as “feature 1” to “feature 3” in association with the models M1, M2, etc. associated with each purpose of use.

For example, in the example illustrated in FIG. 9, the model information about the model M1 is associated with the usage purpose “private”, the weight of the feature 1 is “0.5”, and the weight of the feature 2 is “−0.4”. , The weight of the feature 3 is “0.2” or the like. For example, when the features (features) of the model are represented by an m-dimensional vector, the number of features is m, and the weights of the features 1 to m are stored.

The model information storage unit 126 is not limited to the above, and may store various model information according to the purpose.

(Control unit 130)
Returning to the description of FIG. 3, the control unit 130 is a controller, and is stored in a storage device inside the providing apparatus 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). It is realized by executing various programs (corresponding to an example of a provided program) using the RAM as a work area. The control unit 130 is a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) and an FPGA (Field Programmable Gate Array).

As illustrated in FIG. 3, the control unit 130 includes an acquisition unit 131, a generation unit 132, an estimation unit 133, a determination unit 134, and a provision unit 135, and functions and actions of information processing described below. Realize or execute.

(Acquisition unit 131)
For example, the acquisition unit 131 acquires various kinds of information. For example, the acquisition unit 131 acquires various types of information from the accommodation facility information storage unit 121, the content information storage unit 122, and the user information storage unit 123. Further, the acquisition unit 131 may acquire various information from an external information processing device.

For example, the acquisition unit 131 acquires an information request from the terminal device 10. For example, the acquisition unit 131 acquires the hotel information request from the terminal device 10 used by the user U1. In the example of FIG. 1, the acquisition unit 131 acquires a request for information regarding a hotel corresponding to the date “X month Y day” and the area “A area” from the terminal device 10-12.

For example, the acquisition unit 131 acquires user information regarding a user who is a provision destination of content regarding a service provided in a predetermined facility. For example, the acquisition unit 131 acquires user information including information regarding a user's action history. For example, the acquisition unit 131 acquires user information including the behavior history of the user on the Internet. For example, the acquisition unit 131 acquires user information including information regarding the query used by the user for the search.

In the example illustrated in FIG. 1, the acquisition unit 131 acquires the behavior information of the user U1 as shown in the behavior information AL11 from the terminal device 10-11. Further, in the example illustrated in FIG. 1, the acquisition unit 131 acquires the behavior information indicating that the user U1 browses the content related to the business hotel in the area A at the date and time “DA11-1”, as illustrated in the behavior information AL11. .. In addition, in the example illustrated in FIG. 1, the acquisition unit 131, as illustrated in the behavior information AL11, behavior information indicating that the user U1 has performed a search using the query “A area business trip” on the date and time “DA11-2”. To get.

(Generator 132)
The generation unit 132 generates various information such as a model. For example, the generation unit 132 generates each model that outputs a predetermined index value (score) regarding the content in response to input of input information including information regarding the content. For example, the generation unit 132 may generate each model that outputs the predicted value of the probability that the content corresponding to the input will be clicked, in response to the input of the input information including the information about the content. In this case, the generation unit 132 may generate each model that outputs the predicted CTR of the content according to the input of the input information including the information about the content. Further, for example, the generation unit 132 generates each model that outputs a predetermined index value related to the content in response to the input of the input information including the user information of the user.

For example, the generation unit 132 generates a model regarding a private purpose based on the information stored in the first action history information storage unit 124. For example, the generation unit 132 generates a model regarding a private purpose by using the behavior history of the user regarding the private purpose. Further, in the example of FIG. 2, the generation unit 132 may generate the model regarding the private purpose by using the behavior information of the user U1 as shown in the behavior information AL21, the information regarding the hotel booked thereafter, and the like. For example, the generation unit 132 may generate the model regarding the private purpose such that the score of the content of the hotel corresponding to the information regarding the reservation of the hotel stored in the first action history information storage unit 124 becomes high. For example, the generation unit 132 may generate a high score when the information regarding the content of the reserved hotel is input in the action information stored in the first action history information storage unit 124. May be generated.

For example, the generation unit 132 generates a model regarding a business purpose based on the information stored in the second action history information storage unit 125. For example, the production|generation part 132 produces|generates the model regarding a business purpose using a user's action history in a business purpose. Further, in the example of FIG. 1, the generation unit 132 may generate the model regarding the business purpose by using the action information of the user U1 as shown in the action information AL11, the information regarding the hotel booked thereafter, and the like. For example, the generation unit 132 may generate the model regarding the business purpose such that the score of the hotel content corresponding to the information regarding the hotel reservation stored in the second action history information storage unit 125 becomes high. For example, the generation unit 132 may model the business purpose such that a high score is output when the information about the content of the reserved hotel is input in the action information stored in the second action history information storage unit 125. May be generated.

(Estimation unit 133)
The estimation unit 133 estimates various information. For example, the estimation unit 133 estimates the purpose of using the service of the user based on the user information. In the example of FIG. 1, the estimation unit 133 estimates the usage purpose of the user U1 as business based on the behavior information AL11 of the user U1.

For example, the estimation unit 133 estimates the purpose of using the hotel of the user U1 based on the behavior information of the user U1. For example, the estimation unit 133 estimates, based on the behavior information AL11 of the user U1, whether the purpose of using the hotel of the user U1 is private or business. In the example of FIG. 1, the estimation unit 133 estimates the use purpose of the hotel of the user U1 as a business, as indicated by the use purpose MD11, using the action information AL11. In the example of FIG. 1, the estimation unit 133, as shown in the behavior information AL11, browses the content related to the business hotel in the A area and searches using the query “A area business trip” before the user U1 requests the hotel information. Therefore, the purpose of using the hotel of the user U1 is estimated to be business.

(Decision unit 134)
The determination unit 134 determines various information. For example, the determination unit 134 extracts (determines) information corresponding to the hotel information request. For example, the determination unit 134 determines the information corresponding to the hotel information request acquired by the acquisition unit 131. For example, the determination unit 134 determines the information corresponding to the hotel information request transmitted from the terminal device 10. For example, the determination unit 134 extracts the content corresponding to the hotel information request transmitted from the terminal device 10, from the content information storage unit 122.

In the example of FIG. 1, the determination unit 134 determines (extracts) a hotel corresponding to the hotel information request. For example, the determination unit 134 extracts the hotels located in the area A from the hotels stored in the accommodation facility information storage unit 121. In the example of FIG. 1, the determination unit 134 determines, among the hotels stored in the accommodation facility information storage unit 121, the hotel A, the hotel B, etc. located in the area A as the hotel corresponding to the request. Further, in the example of FIG. 1, the determination unit 134 determines (extracts) the content of the date corresponding to the information request among the accommodation services provided at the determined hotel.

Further, for example, the determination unit 134 determines the model to be used based on the purpose of use estimated by the estimation unit 133. In the example of FIG. 1, the determination unit 134 determines a model to be used from the plurality of models stored in the model information storage unit 126 based on the purpose of use estimated by the estimation unit 133. For example, the determination unit 134 determines the model M2 corresponding to the business purpose, which is the usage purpose of the user U1, as the model to be used.

In the example of FIG. 1, the determination unit 134 determines the rank of the content based on the score calculated using the determined model M2. For example, the deciding unit 134 decides the order of contents in descending order of the score calculated using the decided model M2. In FIG. 1, as illustrated in the list information LT11, the determination unit 134 places the content CT21 having the highest score of “7.2” at the first place, the content CT45 having the next highest score after the content CT21 at the second place, and the content CT45. The content CT77 having the next highest score is determined to be in the third place.

(Providing section 135)
The providing unit 135 provides various information to an external information processing device. For example, the providing unit 135 provides the content to the terminal device 10 used by the user based on the output of the model determined according to the user information among the models associated with the respective usage purposes of the service. .. For example, the providing unit 135 provides the content to the terminal device 10 used by the user based on the output of the model determined according to the purpose of using the service of the user estimated by the estimation unit 133. For example, the providing unit 135 may select one of the first model associated with private, which is the purpose of using the accommodation service, and the second model associated with the business, which is the purpose of using the accommodation service, according to the information about the user. Based on the output of the model determined by the above, the content is provided to the terminal device 10 used by the user. In the example of FIG. 1, the providing unit 135 uses the model M2 determined based on the behavior information of the user U1 to provide the content to the terminal device 10 used by the user.

For example, the providing unit 135 provides the content based on the score calculated based on the output of the model determined by the determining unit 134. For example, the providing unit 135 provides the content of each service ranked based on the score regarding each service. For example, the providing unit 135 provides the content determined by the determining unit 134 to the terminal device 10. For example, the providing unit 135 provides the external information processing device with information based on the rank determined by the determining unit 134. For example, the providing unit 135 provides the terminal device 10, which is the transmission source of the hotel information request, with information based on the rank determined by the determining unit 134.

For example, the providing unit 135 provides the terminal device 10 used by the user U1 with list information regarding services. For example, the providing unit 135 provides the terminal device 10 with information based on the rank determined by the determining unit 134. In the example of FIG. 1, the providing unit 135 provides the list information LT11 to the terminal device 10-12.

[3. Model generation flow]
Next, the procedure of model generation by the providing system 1 according to the embodiment will be described with reference to FIG. FIG. 10 is a flowchart showing an example of model generation according to the embodiment.

As shown in FIG. 10, the providing apparatus 100 acquires a user's action history for a private purpose (step S101). For example, the providing device 100 acquires a user's action history for a private purpose from the first action history information storage unit 124.

Then, the providing device 100 generates a model regarding the private purpose (step S102). For example, the providing device 100 uses the behavior history of the user for the private purpose to generate a model for the private purpose.

Further, the providing device 100 acquires a user's action history for business purposes (step S103). For example, the providing device 100 acquires the user's action history for business purposes from the second action history information storage unit 125.

Then, the providing device 100 generates a model regarding the business purpose (step S104). For example, the providing device 100 uses the behavior history of the user for the business purpose to generate a model regarding the business purpose.

Note that steps S103 to S104 may be performed before steps S101 to S102, or the above-described processing of steps S101 to S104 may be performed multiple times. For example, the processes of steps S101 to S104 described above may be performed at a predetermined timing. For example, the processes of steps S101 to S104 described above may be performed periodically (eg, every other week).

[4. Flow of providing processing]
Here, the procedure of the providing process performed by the providing apparatus 100 according to the embodiment will be described with reference to FIG. 11. FIG. 11 is a flowchart showing an example of the providing process according to the embodiment.

As shown in FIG. 11, the providing apparatus 100 acquires user behavior information (step S201). In FIG. 1, the providing device 100 acquires the behavior information of the user U1 from the terminal device 10 used by the user U1.

Then, the providing device 100 acquires the hotel information request (step S202). In FIG. 1, the providing device 100 acquires the hotel information request from the terminal device 10 used by the user U1.

Further, the providing device 100 estimates the purpose of use (step S203). In FIG. 1, the providing device 100 estimates the purpose of using the hotel of the user U1 as a business purpose based on the behavior information of the user U1.

Then, the providing device 100 determines a model based on the estimated use purpose (step S204). In FIG. 1, the providing device 100 determines the model to be used as the model M2 based on the business purpose.

Further, the providing device 100 extracts the content corresponding to the request (step S205). In FIG. 1, the providing device 100 extracts the content related to the hotel available in the area A on the Xth month Y designated by the user U1.

Further, the providing device 100 calculates the score (index value) of the extracted content using the determined model (step S206). For example, the providing device 100 calculates the score of each content using the model M2. In the example of FIG. 1, the providing apparatus 100 calculates the score of the content CT11 of the hotel A, the score of the content CT21 of the hotel B, and the like.

After that, the providing apparatus 100 determines the ranking of the content based on the calculated score (step S207). For example, the providing device 100 determines the ranking of the contents in the descending order of the calculated scores. In FIG. 1, the providing device 100, as shown in the list information LT11, ranks the content CT21 having the highest score of “7.2” at the first place, the content CT45 having the second highest score after the content CT21 at the second place, and the content CT45. The content CT77 having the next highest score is determined to be in the third place.

After that, the providing device 100 provides the list information of the contents based on the determined rank (step S208). In FIG. 1, the providing device 100 provides the list information LT11 to the terminal device 10 used by the user U1.

[5. effect〕
As described above, the providing device 100 according to the embodiment has the acquisition unit 131 and the providing unit 135. The acquisition unit 131 acquires user information regarding a user who is a provision destination of content regarding a service provided in a predetermined facility. The providing unit 135 provides the content to the terminal device 10 used by the user, based on the output of the model determined according to the user information among the models associated with the respective purposes of using the service.

Thereby, the providing device 100 according to the embodiment uses the terminal device 10 used by the user based on the output of the model determined according to the user information among the models associated with the respective usage purposes of the service. By providing the content to the user, information about the service can be appropriately provided according to the purpose of use of the user.

Further, the providing device 100 according to the embodiment includes the estimation unit 133. The estimation unit 133 estimates the purpose of using the service of the user based on the user information. The providing unit 135 provides the content to the terminal device 10 used by the user based on the output of the model determined according to the purpose of using the service of the user estimated by the estimation unit 133.

Accordingly, the providing device 100 according to the embodiment provides the content to the terminal device 10 used by the user based on the output of the model determined according to the purpose of using the service of the user estimated based on the user information. As a result, it is possible to appropriately provide information regarding the service according to the purpose of use of the user.

In addition, in the providing device 100 according to the embodiment, the acquisition unit 131 acquires user information including information regarding a user's action history.

With this, the providing apparatus 100 according to the embodiment can appropriately provide the information about the service according to the purpose of use of the user by acquiring and using the user information including the information about the action history of the user.

In addition, in the providing device 100 according to the embodiment, the acquisition unit 131 acquires user information including a behavior history of a user on the Internet.

With this, the providing apparatus 100 according to the embodiment can appropriately provide the information about the service according to the purpose of use of the user by acquiring and using the user information including the user's action history on the Internet.

Further, in the providing device 100 according to the embodiment, the acquisition unit 131 acquires user information including information regarding a query used by a user for a search.

With this, the providing apparatus 100 according to the embodiment can appropriately provide the information about the service according to the purpose of use of the user by acquiring and using the user information including the information about the query used by the user. it can.

Further, the providing device 100 according to the embodiment includes the generation unit 132. The generation unit 132 generates each model that outputs a predetermined index value (“score” in the embodiment. The same applies hereinafter) in response to input of input information including information about the content.

Accordingly, the providing apparatus 100 according to the embodiment generates each model that outputs a predetermined index value related to the content in response to the input of the input information including the information related to the content, and the user based on the output of the generated model. By providing the content to the terminal device 10 used by the user, it is possible to appropriately provide information about the service according to the purpose of use of the user.

Further, in the providing device 100 according to the embodiment, the generation unit 132 generates each model that outputs a predetermined index value related to the content in response to the input of the input information including the user information of the user.

As a result, the providing apparatus 100 according to the embodiment generates each model that outputs a predetermined index value related to the content according to the input of the input information including the user information of the user, and the user based on the output of the generated model. By providing the content to the terminal device 10 used by the user, it is possible to appropriately provide information about the service according to the purpose of use of the user.

Further, in the providing device 100 according to the embodiment, the providing unit 135 includes a first model (“model M1” in the embodiment, the same applies hereinafter) associated with the private, which is the purpose of using the accommodation service, and the accommodation service. Of the second model (“model M2” in the embodiment, the same applies hereinafter) associated with the business that is the purpose of use, the user uses the model based on the output of the model that is determined according to the information about the user. The content is provided to the terminal device 10.

As a result, the providing device 100 according to the embodiment includes, among the first model associated with the private, which is the purpose of using the accommodation service, and the second model associated with the business, which is the purpose of using the accommodation service. By providing the content to the terminal device 10 used by the user based on the output of the model determined according to the information about the user, it is possible to appropriately provide the information about the service according to the purpose of use of the user.

[6. Hardware configuration]
The providing apparatus 100 according to the above-described embodiment is realized by, for example, a computer 1000 configured as shown in FIG. FIG. 12 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing apparatus. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I/F) 1500, an input/output interface (I/F) 1600, and a media interface (I/F). ) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program dependent on the hardware of the computer 1000, and the like.

The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from another device via the network N, sends the data to the CPU 1100, and provides the data generated by the CPU 1100 to the other device via the network N.

The CPU 1100 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse via the input/output interface 1600. The CPU 1100 acquires data from the input device via the input/output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input/output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) and a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

For example, when the computer 1000 functions as the providing device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the network N.

As described above, the embodiments of the present application have been described in detail based on the drawings, but these are examples, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the modes described in the line of the disclosure of the invention. The present invention can be implemented in other forms described above.

[7. Other]
Further, of the processes described in the above embodiment, all or part of the processes described as being automatically performed may be manually performed, or the processes described as manually performed may be performed. All or part of the process can be automatically performed by a known method. In addition, the processing procedures, specific names, information including various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Further, each component of each device shown in the drawings is functionally conceptual and does not necessarily have to be physically configured as shown. That is, the specific form of distribution/integration of each device is not limited to that shown in the figure, and all or part of the device may be functionally or physically distributed/arranged in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

In addition, the processes described in the above-described embodiments can be appropriately combined within a range in which the processing contents do not contradict each other.

Further, the "section (module, unit)" described above can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition unit or an acquisition circuit.

1 Providing System 100 Providing Device 121 Accommodation Facility Information Storage Unit 122 Content Information Storage Unit 123 User Information Storage Unit 124 First Action History Information Storage Unit 125 Second Action History Information Storage Unit 126 Model Information Storage Unit 130 Control Unit 131 Acquisition Unit 132 Generation unit 133 Estimating unit 134 Determining unit 135 Providing unit 10 Terminal device N network

Claims (11)

An acquisition unit that acquires user information that is user information about a user who is a destination of content related to a service provided in a predetermined facility and that includes information about a query used by the user for the search .
A providing unit that provides content to a terminal device used by the user, based on the output of the model determined according to the user information among the models associated with each of the usage purposes of the service,
A providing device comprising: An acquisition unit that acquires user information about a user who is a destination of content related to services provided at a predetermined facility,
A providing unit that provides content to a terminal device used by the user, based on the output of the model determined according to the user information among the models associated with each of the usage purposes of the service,
A generation unit that generates each model that outputs a predetermined index value related to the content in response to input of input information including information related to the content,
A providing device comprising: The generator is
The providing apparatus according to claim 2 , wherein each of the models that outputs a predetermined index value related to the content is generated in response to an input of the input information including user information of the user. An estimation unit that estimates the purpose of use of the service by the user based on the user information,
Further equipped with,
The providing unit is
Based on the output of the model determined in accordance with the intended use of the services of the user estimated by the estimation unit, according to claim 1 to 3 in which the user and providing content to the terminal device utilizing The providing device according to claim 1 . The acquisition unit is
Providing apparatus according to any one of claims 1-4, characterized in that to obtain the user information containing information about the behavior history of the user. The acquisition unit is
The providing device according to claim 5 , wherein the user information including an action history of the user on the Internet is acquired. The providing unit is
Of the first model associated with private, which is the purpose of using the accommodation service, and the second model associated with the business, which is the purpose of using the accommodation service, a model determined according to information about the user based on the output, providing apparatus according to any one of claims 1 to 6, wherein the user and providing the content to the terminal device to be used. A provision method executed by a computer,
An acquisition step of acquiring user information including user information regarding a query used by the user, which is user information regarding a user to whom the content related to a service provided in a predetermined facility is provided;
A providing step of providing content to a terminal device used by the user, based on the output of the model determined according to the user information among the models associated with the respective purposes of using the service;
A providing method comprising: An acquisition procedure of acquiring user information including user information regarding a query used by the user, which is user information regarding a user to whom content regarding a service provided in a predetermined facility is provided;
Of each model associated with each usage purpose of the service, based on the output of the model determined according to the user information, a providing procedure for providing content to the terminal device used by the user,
A provided program that causes a computer to execute. A provision method executed by a computer,
An acquisition step of acquiring user information about a user who is a destination of the content related to the service provided in the predetermined facility;
A providing step of providing content to a terminal device used by the user, based on the output of the model determined according to the user information among the models associated with the respective purposes of using the service;
A generation step of generating each model that outputs a predetermined index value related to the content in response to input of input information including information related to the content;
A providing method comprising: An acquisition procedure for acquiring user information about a user who is a destination of the content related to the service provided in a predetermined facility,
Of each model associated with each usage purpose of the service, based on the output of the model determined according to the user information, a providing procedure for providing content to the terminal device used by the user,
A generation procedure for generating each of the models that outputs a predetermined index value related to the content in response to input of input information including information related to the content,
A provided program that causes a computer to execute.

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