JP2018190462A - Providing device, providing method, and providing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide appropriate information according to an enterprise's designation.SOLUTION: A providing device according to the present application comprises an acquisition part and a providing part. The acquisition part acquires designation information indicating a commodity designated by an enterprise or the category of the commodity. The providing part provides the enterprise with tendency information indicating the tendency in the history of action relating to keywords indicating a commodity corresponding to the designation information or the identity of the category of the commodity.SELECTED DRAWING: Figure 3

Description

  The present invention relates to a providing device, a providing method, and a providing program.

  In recent years, with the rapid spread of the Internet, for example, a technology for selling goods or services on an EC (Electronic Commerce) site is provided. For example, a technique for analyzing customers in consideration of the trend of the season is known.

JP2015-146145A

  However, in the above-described conventional technology, it is not always possible to provide appropriate information according to the designation of the operator. For example, information based on a trend that is not useful for the operator may be provided only based on the designation of the period, and may not be appropriate information for the operator. For example, it is desirable that information useful in the development of new products or the like is provided to the business about the products or services provided by the business.

  The present application has been made in view of the above, and an object thereof is to provide a providing device, a providing method, and a providing program that provide appropriate information according to a designation by a business operator.

  The providing apparatus according to the present application includes an acquisition unit that acquires specified information indicating a product or a category of products specified by an operator, and an action history related to a keyword that indicates a feature of the product or the category of the product corresponding to the specified information. A providing unit that provides trend information indicating a trend to the business operator.

  According to one aspect of the embodiment, there is an effect that appropriate information can be provided according to the designation of the operator.

FIG. 1 is a diagram illustrating an example of a providing process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the providing system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the providing apparatus according to the embodiment. FIG. 4 is a diagram illustrating an example of a company information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of a user information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of the behavior information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of the trend information storage unit according to the embodiment. FIG. 8 is a flowchart illustrating an example of the providing process according to the embodiment. FIG. 9 is a diagram illustrating an example of the providing process according to the embodiment. FIG. 10 is a diagram illustrating an example of the providing process according to the embodiment. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing apparatus.

  DESCRIPTION OF EMBODIMENTS Hereinafter, embodiments for providing a providing apparatus, a providing method, and a providing program according to the present application (hereinafter referred to as “embodiments”) will be described in detail with reference to the drawings. In addition, the providing apparatus, the providing method, and the providing program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

(Embodiment)
[1. Provision processing)
An example of the providing process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a providing process according to the embodiment. Specifically, FIG. 1 is a diagram illustrating an example of collecting information used when the providing apparatus 100 provides information to a business operator. As long as a company here carries out a business, various companies, such as an individual (natural person) and a corporation, may be included. For example, the business operator is a business operator that designates a product or a product category for which provision of information is requested. For example, the business operator may be a company that provides (sells) goods or services. In the example of FIG. 1, a case where the business that performs the designation indicating the product or the category of the product is the beverage maker MA is shown. In addition, the goods here may include services (services) provided by the store. Hereinafter, the product or service may be collectively referred to as “product”.

  Further, in FIG. 1, the providing apparatus 100 generates trend information based on a keyword (hereinafter also referred to as “search query” or “query”) used by a user for a search. Note that the trend information here refers to, for example, information indicating a trend in a search using a keyword corresponding to information (hereinafter also referred to as “designated information”) indicating the product or the category of the product specified by the operator. Say. In FIG. 1, the providing device 100 acquires designation information from the beverage manufacturer MA, and provides the beverage manufacturer MA with information related to trend information corresponding to the obtained designation information. In the example illustrated in FIG. 1, a user search history using a keyword is described as an example of an action history related to a keyword. However, an action history related to a keyword is not limited to a search. Various information such as purchase history and information posted in a social networking service (SNS) may be used.

[Configuration of provided system]
First, the providing system 1 shown in FIGS. 1 and 2 will be described. As shown in FIG. 2, the providing system 1 includes a terminal device 10, an operator device 20, and a providing device 100. The terminal device 10, the provider device 20, and the providing device 100 are connected via a predetermined network N so as to be communicable by wire or wirelessly. FIG. 2 is a diagram illustrating a configuration example of the providing system according to the embodiment. In addition, the providing system 1 illustrated in FIG. 2 may include a plurality of terminal devices 10, a plurality of provider devices 20, and a plurality of providing devices 100.

  The terminal device 10 is an information processing device used by a user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, the case where the terminal device 10 is a smartphone used by the user is shown. Hereinafter, the terminal device 10 may be referred to as a user. That is, hereinafter, the user can be read as the terminal device 10. Specifically, FIG. 1 illustrates a case where the terminal device 10 is a smartphone used by a user identified by the user ID “U1” (hereinafter, may be referred to as “user U1”).

  In the example illustrated in FIG. 1, the terminal device 10 will be described as terminal devices 10-1 to 10-5 in accordance with a user who uses the terminal device 10. For example, the terminal device 10-1 is the terminal device 10 used by the user (user U1) identified by the user ID “U1”. Further, for example, the terminal device 10-2 is the terminal device 10 used by (user U2) identified by the user ID “U2”. Hereinafter, the terminal devices 10-1 to 10-5 are referred to as the terminal device 10 when they are not particularly distinguished.

  The providing device 100 is an information processing device that provides trend information indicating a tendency in an action history related to a keyword corresponding to designation information to a business operator. For example, the providing apparatus 100 is an information processing apparatus that provides tendency information indicating a tendency in a search using a keyword corresponding to designation information to an operator.

  Further, the providing device 100 provides a search service that provides the terminal device 10 with a search result for a query (search query) acquired from the terminal device 10. In the example of FIG. 1, the providing apparatus 100 provides predetermined information corresponding to the query as a search result to the terminal apparatus 10 that is the transmission source of the query.

  Although FIG. 1 shows a case where the providing apparatus 100 provides a search service, the providing apparatus 100 may not provide the search service when an external information processing apparatus provides the search service. In this case, the providing apparatus 100 may acquire various types of information from an external information processing apparatus or the like that provides a search service and only provide information to the store.

  The business entity apparatus 20 is an information processing apparatus used by a business entity (company). In the example of FIG. 1, the business entity apparatus 20 is an information processing apparatus that is used by an administrator M1 of a beverage manufacturer MA that is a business entity. For example, the manager M1 of the beverage maker MA uses the business entity apparatus 20 to specify the keyword with respect to the providing apparatus 100. The business entity apparatus 20 is realized by, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. FIG. 1 shows a case where the business entity apparatus 20 is a notebook PC.

  In addition, “* (* is an arbitrary number)” following “dt” in each date and time “dt *” shown in the example of FIG. 1 indicates the date and time when the corresponding action or the like was performed, and the date and time “dt *”. The date becomes newer as the value of “*” is larger. For example, the date “dt11-2” indicates that the date is newer because the numerical value following “dt” is larger than the date “dt11-1”. In the example illustrated in FIG. 1, the action performed by the user U2 at the date “dt11-2” is performed after the action performed by the user U1 at the date “dt11-1”. Further, for example, the date “dt12” indicates that the date is newer because the numerical value following “dt” is larger than the date “dt11-5”. In the example of FIG. 1, an abstract illustration such as “date and time dt11-1” is used, but “date and time dt11-1” is a specific example such as “April 10, 2017 23:33:43”. Date and time will correspond.

  First, the providing device 100 acquires a query from the terminal device 10-1 used by the user U1 (step S11-1). In the example of FIG. 1, the providing device 100 acquires the query “tea X bitter” from the terminal device 10-1 at the date and time dt11-1. Then, the providing device 100 provides the search result corresponding to the query “tea X bitter” to the terminal device 10-1 (step S12-1). Further, the providing apparatus 100 stores, in the behavior information storage unit 123, behavior information indicating that the user U1 has performed a search using the query “tea X bitter” at the date dt11-1.

  Also, the providing device 100 acquires a query from the terminal device 10-2 used by the user U2 (Step S11-2). In the example of FIG. 1, the providing device 100 acquires the query “tea Y sweet” from the terminal device 10-2 at the date and time dt11-2. Then, the providing device 100 provides the search result corresponding to the query “tea Y sweet” to the terminal device 10-2 (step S12-2). Further, the providing apparatus 100 stores, in the behavior information storage unit 123, behavior information indicating that the user U2 has performed a search using the query “tea Y sweet” at the date dt11-2.

  Also, the providing device 100 acquires a query from the terminal device 10-3 used by the user U3 (Step S11-3). In the example of FIG. 1, the providing device 100 acquires the query “smartphone battery” from the terminal device 10-3 at the date and time dt11-3. Then, the providing device 100 provides the search result corresponding to the query “smartphone battery” to the terminal device 10-3 (step S12-3). Further, the providing apparatus 100 stores, in the behavior information storage unit 123, behavior information indicating that the user U3 has performed a search using the query “smartphone battery” at the date dt11-2.

  The providing apparatus 100 acquires a query from the terminal apparatus 10-4 used by the user U4 (Step S11-4). In the example of FIG. 1, the providing device 100 acquires the query “weather” from the terminal device 10-4 at the date and time dt11-4. Then, the providing device 100 provides the search result corresponding to the query “weather” to the terminal device 10-4 (step S12-4). Further, the providing apparatus 100 stores, in the behavior information storage unit 123, behavior information indicating that the user U4 has performed a search using the query “weather” at the date and time dt11-4.

  First, the providing device 100 acquires a query from the terminal device 10-5 used by the user U5 (step S11-5). In the example of FIG. 1, the providing device 100 acquires the query “tea X high” from the terminal device 10-5 at the date and time dt11-5. Then, the providing device 100 provides the search result corresponding to the query “tea X high” to the terminal device 10-5 (step S12-5). In addition, the providing apparatus 100 stores, in the behavior information storage unit 123, behavior information indicating that the user U5 has performed a search using the query “tea X high” at the date dt11-5.

  Hereinafter, when it demonstrates without distinguishing step S11-1-S11-5, it will generically call step S11. Further, the search for each user may be performed a plurality of times without being limited to steps S11-1 to S11-5. In the following description, steps S12-1 to S12-5 will be collectively referred to as step S12 when not described. In FIG. 1, five users U1 to U5 are illustrated, but the providing apparatus 100 is not limited to the users U1 to U5, and a large number of users (for example, 1 million users, 10 million users, etc.) are used for searching. Get the query that was.

  In addition, the providing apparatus 100 acquires designation information from the business operator (step S13). In the example of FIG. 1, the providing device 100 acquires designation information for designating the product “tea X” from the business entity device 20 used by the beverage maker MA. For example, the manager M1 of the beverage maker MA transmits designation information for designating the product “tea X” to the providing device 100 by inputting designation information for designating the product “tea X” to the business entity apparatus 20.

  Then, the providing apparatus 100 extracts information corresponding to the designation information (Step S14). For example, the providing apparatus 100 extracts information corresponding to the specified information from the query used for the search. In the example of FIG. 1, the providing apparatus 100 extracts a query including a character string corresponding to the designation information “tea X”. For example, the providing apparatus 100 extracts information based on the information related to the query acquired in step S11. In the example of FIG. 1, the providing apparatus 100 extracts information related to the query corresponding to the specified information from information related to the query stored in the behavior information storage unit 123.

  For example, the providing apparatus 100 extracts information indicating that the user U1 has used the query “bitter” in combination with the query “tea X” from the behavior information storage unit 123. Further, for example, the providing apparatus 100 extracts user information related to the user U1 indicating that the user U1 is a male in his twenties from the user information storage unit 122 (see FIG. 5).

  For example, the providing apparatus 100 extracts information indicating that the user U5 has used the query “high” in combination with the query “tea X” from the behavior information storage unit 123. Further, for example, the providing apparatus 100 extracts user information related to the user U5 indicating that the user U5 is a female in his 30s from the user information storage unit 122 (see FIG. 5).

  Then, the providing device 100 generates trend information based on the extracted information related to the query (Step S15). In the example of FIG. 1, the providing device 100 generates trend information as shown in the trend information storage unit 124. For example, according to the keyword used as a query together with the product “tea X”, the providing apparatus 100 has 65% “bitter”, 20% “high”, 10% “delicious”, 5% Trend information indicating that “is CM” is generated. Further, for example, the providing apparatus 100 generates trend information indicating that “20%” is male and “80%” is female among users who search for the product “tea X”. For example, the providing apparatus 100 generates trend information indicating that the teenager among the users searching for the product “tea X” is “65%” or the like.

  Then, the providing device 100 provides trend information to the business operator (step S16). In the example of FIG. 1, the providing device 100 provides the trend information generated to the beverage maker MA that is the transmission source of the designation information. For example, according to the keyword used as a query together with the product “tea X”, the providing apparatus 100 has 65% “bitter”, 20% “high”, 10% “delicious”, 5% Is provided to the beverage maker MA. In addition, for example, the providing apparatus 100 provides the beverage manufacturer MA with trend information indicating that “20%” is male and “80%” is female among users who search for the product “tea X”. . In the example of FIG. 1, the providing device 100 provides the beverage maker MA with trend information indicating that the teenager among the users searching for the product “tea X” is “65%” or the like.

  As described above, the providing apparatus 100 provides the business operator with the trend information indicating the tendency in the search using the keyword corresponding to the designation information. As a result, the business operator who has received the provision of trend information can develop or market a new product or the like based on the trend information provided for the product or the category of the product that he / she has specified.

[1-1. (Billing)
The providing apparatus 100 may charge the information providing destination in response to the provision of the trend information. That is, the providing apparatus 100 may provide trend information to a business operator who is charged for providing information. For example, the providing apparatus 100 may increase the amount and quality of the trend information to be provided in accordance with an increase in the billing amount. For example, the providing device 100 sets 50,000 yen as the information provision of the first keyword having the highest ratio among the keywords used as a query together with the keyword corresponding to the designation information, and uses it as a query together with the keyword corresponding to the designation information. Information provision on the entire keyword may be 100,000 yen. For example, the providing apparatus 100 sets the information provision of the highest-ranked keyword “bitter” among the keywords used as a query together with the product “tea X” to 50,000 yen, and as a query together with the product “tea X”. It is good also as information provision of the whole keyword used for 100,000 yen.

  For example, the providing apparatus 100 provides related keyword information in the trend information storage unit 124 to a business operator who has charged a predetermined amount (first amount), and has charged a predetermined amount (second amount). The searcher attribute information in the trend information storage unit 124 may be provided. Further, for example, the providing apparatus 100 may discount (discount) the billing amount, that is, volume discount, for a business operator who desires to provide trend information of a predetermined amount or more. For example, the providing apparatus 100 charges a business operator who desires to provide both trend information of related keyword information and searcher attribute information with an amount lower than the sum of the first amount and the second amount (third amount). May be. Note that the above is an example, and the providing apparatus 100 may determine the trend information to be provided and the charge amount based on various information.

  For example, the providing apparatus 100 may provide the trend information in a bid format. For example, the providing apparatus 100 may provide trend information to a business operator determined based on an amount bid for information provision. Details of this point will be described later.

[1-2. (Trend information)
The above-described trend information is an example, and the providing apparatus 100 may provide various information as trend information. For example, the providing apparatus 100 may provide information indicating the distribution of the area of the user who performed the search as trend information. In addition, for example, the providing apparatus 100 acquires specified information indicating a product of a business that competes with the business (hereinafter, also referred to as “competitive business”) or a category of the product, and displays trend information regarding the business of the business. May be provided to a person. Details of this point will be described later.

[1-3. Provision Mode]
In addition, for example, the providing apparatus 100 may change the provision mode of the trend information according to the business scale (sales etc.) of the business operator that is the information provision destination. For example, when the business scale (sales, etc.) is less than a predetermined threshold, the providing apparatus 100 may charge each time information is provided. Further, for example, the providing apparatus 100 may provide information to a business operator by a flat-rate system when the business scale (sales etc.) is equal to or greater than a predetermined threshold. For example, when the business scale (sales, etc.) is greater than or equal to a predetermined threshold, the providing device 100 charges the amount set for each predetermined period and provides information within the predetermined period. Also good. Further, for example, the providing apparatus 100 may change the billing amount according to the business scale (sales etc.) of the business operator that is the information providing destination. For example, when the business scale (sales, etc.) is less than a predetermined threshold value for the provider, the providing apparatus 100 has a similar information provision charge compared to the case where information is provided to a provider whose business scale is equal to or greater than the predetermined threshold value. The amount may be lowered.

[1-4. (Extraction target)
In the example of FIG. 1, the case where the providing apparatus 100 generates the trend information using the query used for the search is shown, but the providing apparatus 100 may generate the trend information for various information. . For example, the providing apparatus 100 may generate trend information from character information communicated over a predetermined network. For example, the providing apparatus 100 extracts, as the trend information, the second keyword satisfying the predetermined frequency of the co-occurrence frequency of the combination with the first keyword belonging to the category corresponding to the store designation information in the character information in the predetermined service. May be.

  For example, the providing apparatus 100 may generate trend information for post information posted by a user in a social networking service. For example, the providing apparatus 100 may generate trend information for posted information posted by a user on Twitter (registered trademark), Facebook (registered trademark), or the like. For example, the providing apparatus 100 may generate trend information for a sentence (character information) posted by a user on Twitter.

  For example, the providing apparatus 100 may generate trend information for input information input by a user in a message service. For example, the providing apparatus 100 may generate trend information for input information input by a user in a message service such as LINE (registered trademark). For example, the providing apparatus 100 may generate trend information for input information input in an e-mail. For example, the providing apparatus 100 may generate trend information for information (search query) in a search service related to content (information) on the web. Further, for example, the providing device 100 is an information processing device that provides a search service related to content (information) on the web, and the business entity device 20 is an information processing device of a beverage maker MA that uses a predetermined electronic commerce service. Also good. Thus, the providing apparatus 100 may provide information in response to a request from an administrator who uses another service different from the service provided by the providing apparatus 100, for example. In such a case, for example, the providing apparatus 100 may provide a page for registering a keyword to an administrator who uses another service, or the keyword registered by the administrator in another service used by the administrator. Information may be obtained from another service and provided to the administrator.

[2. Configuration of providing device]
Next, the configuration of the providing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the providing apparatus according to the embodiment. As illustrated in FIG. 3, the providing apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The providing device 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the providing device 100 and a display unit (for example, a liquid crystal display) for displaying various types of information. May be.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network by wire or wirelessly, and transmits and receives information to and from the terminal device 10 and the provider device 20 included in the providing system 1, for example.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 3, the storage unit 120 according to the embodiment includes a company information storage unit 121, a user information storage unit 122, a behavior information storage unit 123, and a trend information storage unit 124.

(Company information storage unit 121)
The company information storage unit 121 according to the embodiment stores various types of information related to products. FIG. 4 is a diagram illustrating an example of a company information storage unit according to the embodiment. 4 includes items such as “company ID”, “company name”, “business type”, “competitor”, “product”, “category”, and “competitive product”.

  “Company ID” indicates identification information for identifying a company. “Company name” indicates the name of the company identified by the corresponding company ID. “Business type” indicates the business type of the company identified by the corresponding company ID. The “competitor” indicates a competitor of the company identified by the corresponding company ID. For example, the “competitor” may be a company in the same industry as the company identified by the corresponding company ID, or may be a company providing a product similar to the company identified by the corresponding company ID. Good. Further, for example, “competitor company” may be designated by a company identified by a corresponding company ID.

  “Product” indicates a product provided by the company identified by the corresponding company ID. “Category” indicates the category of the corresponding product. The “competitive product” indicates the competition of the corresponding product. For example, the “competitive product” may be a product in a category similar to the corresponding product, or may be a company that provides the same type of product or service as the corresponding product. Further, for example, the “competitive product” may be specified by a company identified by the corresponding company ID.

  For example, in the example shown in FIG. 4, the company (company EP1) identified by the company ID “EP1” indicates that the company name is “beverage maker MA” and the industry type is “beverage sales”. Further, the competitor company of the beverage maker MA is a company (maker MR) identified by the company ID “EP11”. Further, the product provided by the beverage maker MA indicates “tea X”, “beer B”, and “carbonated beverage C”. The category of “tea X” is “soft drink”, the category of “beer B” is “alcohol”, and the category of “carbonated drink C” is “soft drink”. The competing product of “tea X” is tea Y.

  The company information storage unit 121 is not limited to the above, and may store various types of information according to the purpose. For example, the company information storage unit 121 may store information on the business scale such as the location of the company, the number of employees of the company, and sales.

(User information storage unit 122)
The user information storage unit 122 according to the embodiment stores various types of information regarding user attributes. For example, the user information storage unit 122 stores user attribute information. FIG. 5 is a diagram illustrating an example of a user information storage unit according to the embodiment. The user information storage unit 122 illustrated in FIG. 5 includes items such as “user ID”, “age”, “sex”, “home”, “work location”, and “interest”.

  “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 illustrated in the example of FIG. “Age” indicates the age of the user identified by the user ID. The “age” may be a specific age of the user identified by the user ID, such as 35 years old. “Gender” indicates the gender of the user identified by the user ID.

  “Home” indicates location information of the user's home identified by the user ID. In the example illustrated in FIG. 5, “home” indicates an abstract code such as “LC11”, but may be information indicating latitude and longitude. For example, “home” may be a region name or an address.

  “Work location” indicates position information of the user's work location identified by the user ID. In the example illustrated in FIG. 5, “work location” illustrates an abstract code such as “LC12”, but may be information indicating latitude and longitude. Further, for example, the “work location” may be an area name or an address.

  “Interest” indicates the interest of the user identified by the user ID. That is, “interest” indicates an object that is highly interested by the user identified by the user ID. In the example shown in FIG. 5, “interest” is illustrated for each user one by one.

  For example, in the example illustrated in FIG. 5, the age of the user identified by the user ID “U1” is “20s”, and the gender is “male”. For example, the user identified by the user ID “U1” indicates that the home is “LC11”. For example, the user identified by the user ID “U1” indicates that the work location is “LC12”. For example, the user identified by the user ID “U1” indicates that he / she is interested in “sports”.

  Note that the user information storage unit 122 is not limited to the above, and may store various types of information according to the purpose. For example, the user information storage unit 122 may store information on the demographic attribute of the user and information on the psychographic attribute. For example, the user information storage unit 122 may store information such as name, family structure, income, interest, and lifestyle.

(Behavior information storage unit 123)
The behavior information storage unit 123 according to the embodiment stores various types of information regarding the user's behavior. FIG. 6 is a diagram illustrating an example of the behavior information storage unit according to the embodiment. For example, the behavior information storage unit 123 stores various behavior information including a search performed using the terminal device 10 of each user. The action information storage unit 123 illustrated in FIG. 6 includes items such as “action ID”, “user ID”, “date / time”, and “query information”. The “query information” includes items such as “query 1” and “query 2”.

  The “behavior ID” indicates information for identifying the user's behavior. “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 illustrated in the example of FIG. “Date and time” indicates the date and time when the corresponding user action was performed. The “date and time” is abstractly illustrated as “dt11-1” or the like, but a specific date and time such as “April 11, 2017 23:31:52” may be stored. “Query information” indicates information related to the query used in the corresponding search. “Query 1” and “Query 2” indicate queries used in the corresponding search. For example, “query 1” corresponds to the first query, and “query 2” corresponds to the second query.

  For example, in the example illustrated in FIG. 6, the user (user U1) identified by the user ID “U1” indicates that the action AC11 has been performed. Specifically, in the example illustrated in FIG. 6, the user U1 indicates that a search (action AC11) using the first query “tea X” and the second query “bitter” was performed at the date dt11-1. Further, for example, in the example illustrated in FIG. 6, the user (user U2) identified by the user ID “U2” indicates that the action AC12 has been performed. Specifically, in the example illustrated in FIG. 6, the user U2 indicates that a search (action AC12) using the first query “tea Y” and the second query “sweet” was performed at the date dt11-2.

  The behavior information storage unit 123 is not limited to the above, and may store various information according to the purpose. Moreover, although the case where action information was memorize | stored in the action information storage part 123 for every user ID was shown in FIG. 6, action information may be memorize | stored for every user ID, for example not only in order of a date.

(Trend information storage unit 124)
The trend information storage unit 124 according to the embodiment stores various types of information related to the index. FIG. 7 is a diagram illustrating an example of the trend information storage unit according to the embodiment. The trend information storage unit 124 illustrated in FIG. 7 includes items such as “target”, “related keyword information”, and “searcher attribute information”.

  “Target” indicates a target for generating trend information. The “target” is not limited to a specific product name or service name, but may be a product or service category (beverage, fashion, travel, etc.).

  “Related keyword information” indicates trend information of a query used for searching for a corresponding target. “Related keyword information” includes items such as “keyword” and “ratio”. “Keyword” indicates a query used with the target. The “ratio” indicates the ratio at which the corresponding keyword is used together with the keyword corresponding to the target.

  “Searcher attribute information” indicates trend information of attributes of a searcher (user) who performs a search for a corresponding target. “Searcher attribute information” includes items such as “category”, “attribute”, and “ratio”. “Category” indicates a category for classifying the user. “Attribute” indicates the type (attribute) in the corresponding category. The “ratio” indicates a ratio at which users with corresponding attributes perform a search using a keyword corresponding to a corresponding target.

  In the example of FIG. 7, of the keywords used as a query together with the product “tea X”, 65% are “bitter”, 20% are “high”, 10% are “delicious”, and 5% Indicates “CM”. In the example of FIG. 7, among the users who search for the product “tea X”, the male is “20%” and the female is “80%”. In the example of FIG. 7, among the users who search for the product “tea X”, the teenage is “65%” or the like.

  In addition, the trend information storage unit 124 is not limited to the above, and may store various information according to the purpose. For example, the trend information storage unit 124 may store information regarding the date and time when the trend information was generated and the period during which the information used for generation was collected.

(Control unit 130)
Returning to the description of FIG. 3, the control unit 130 is a controller and is stored in a storage device inside the providing apparatus 100 by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Various programs (corresponding to an example of a provided program) are implemented by executing the RAM as a work area. The control unit 130 is a controller, and is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As illustrated in FIG. 3, the control unit 130 includes an acquisition unit 131, a generation unit 133, an extraction unit 132, and a provision unit 134, and realizes or executes functions and operations of information processing described below. .

(Acquisition part 131)
The acquisition unit 131 acquires various types of information. For example, the acquisition unit 131 acquires various types of information from the company information storage unit 121, the user information storage unit 122, the behavior information storage unit 123, and the trend information storage unit 124. For example, the acquisition unit 131 acquires various types of information from the terminal device 10 or the provider device 20.

  For example, the acquisition unit 131 acquires a query used for the search specified by the operator. For example, the acquisition unit 131 acquires a keyword specified by the business operator as the specified information. For example, the acquisition unit 131 acquires a category based on a keyword specified by the business operator as the specification information. For example, when the keyword specified by the operator matches one category, the acquisition unit 131 acquires the specified keyword as the category specification. For example, the acquisition unit 131 acquires designation information related to a query designated by the business operator.

  In the example of FIG. 1, the acquisition unit 131 acquires specification information indicating a product or a product category from the business entity apparatus 20. In the example of FIG. 1, the providing device 100 acquires designation information that designates the keyword “tea X” from the business entity device 20 of the beverage maker MA.

  The acquisition unit 131 acquires various types of information from an external information processing apparatus. For example, the acquisition unit 131 acquires the query used by the user for the search from the behavior information storage unit 123. For example, the acquisition unit 131 acquires a query that the user uses for a search from the terminal device 10.

  In the example of FIG. 1, the acquisition unit 131 acquires the query “tea X bitter” from the terminal device 10-1. In the example of FIG. 1, the acquisition unit 131 acquires the query “tea Y sweet” from the terminal device 10-2. In the example of FIG. 1, the acquisition unit 131 acquires a query “smartphone battery” from the terminal device 10-3. In the example of FIG. 1, the acquisition unit 131 acquires the query “weather” from the terminal device 10-4. In the example of FIG. 1, the acquisition unit 131 acquires the query “tea X high” from the terminal device 10-5.

(Extractor 132)
The extraction unit 132 extracts various information. For example, the extraction unit 132 extracts various information based on the information stored in the storage unit 120. For example, the extraction unit 132 extracts various information based on information acquired from the terminal device 10.

  For example, the extraction unit 132 extracts information based on information about the query acquired by the acquisition unit 131. In the example of FIG. 1, the extraction unit 132 extracts information related to the query corresponding to the designation information from the information related to the query stored in the behavior information storage unit 123.

  In the example of FIG. 1, the extraction unit 132 extracts information indicating that the user U1 has used the query “bitter” in combination with the query “tea X” from the behavior information storage unit 123. In the example of FIG. 1, the extraction unit 132 extracts user information related to the user U1 indicating that the user U1 is a male in his twenties from the user information storage unit 122 (see FIG. 5).

  In the example of FIG. 1, the extraction unit 132 extracts information indicating that the user U5 has used the query “high” in combination with the query “tea X” from the behavior information storage unit 123. In the example of FIG. 1, the extraction unit 132 extracts user information related to the user U5 indicating that the user U5 is a woman in their 30s from the user information storage unit 122 (see FIG. 5).

(Generator 133)
The generation unit 133 generates various information. For example, the generation unit 133 generates trend information based on information about the query extracted by the extraction unit 132.

  In the example of FIG. 1, the generation unit 133 has 65% of the keywords used as a query together with the product “tea X” as “bitter”, 20% as “high”, and 10% as “delicious”. Yes, trend information indicating that 5% is “CM” is generated. In the example of FIG. 1, the generation unit 133 generates trend information indicating that males are “20%” and females are “80%” among users searching for the product “tea X”. . In the example of FIG. 1, the generation unit 133 indicates trend information indicating that among users searching for the product “tea X”, the teenager is “65%”, the 20th is “20%”, and the like. Is generated.

(Providing unit 134)
The providing unit 134 provides various types of information to an external information processing apparatus. For example, the providing unit 134 provides various types of information to the business entity apparatus 20. For example, the providing unit 134 provides trend information to the business entity apparatus 20. For example, the providing unit 134 provides tendency information indicating a tendency in a search using a keyword corresponding to the designation information to the business operator. For example, the providing unit 134 provides tendency information including attribute information of a user who has performed a search using a keyword corresponding to the designation information to the business operator. For example, the providing unit 134 provides tendency information indicating a tendency in a search using an action history related to a keyword corresponding to the designation information to the business operator. For example, the providing unit 134 provides tendency information including attribute information of a user who has performed an action related to a keyword corresponding to the designation information to the business operator. For example, the providing unit 134 provides tendency information including position information of a user who has performed an action related to a keyword corresponding to the designation information to the business operator.

  For example, the providing unit 134 provides tendency information including information related to the age of the user who performed a search using a keyword corresponding to the designation information to the business operator. For example, the providing unit 134 provides tendency information including information on the gender of the user who performed a search using a keyword corresponding to the designation information to the business operator. For example, the providing unit 134 provides tendency information including position information of a user who has performed a search using a keyword corresponding to the designation information to the business operator. For example, the providing unit 134 provides tendency information including other keywords used for the search together with the keyword corresponding to the designation information to the business operator. For example, the providing unit 134 provides trend information regarding competitors to the provider.

  For example, the providing unit 134 provides trend information to a business operator who is charged for providing information. For example, the providing unit 134 provides the trend information to the business determined based on the amount bid for the information provision. Details of this point will be described later.

  In the example of FIG. 1, the providing unit 134 has 65% of the keywords used as a query together with the product “tea X” as “bitter”, 20% as “high”, and 10% as “delicious”. Yes, the trend information indicating that 5% is “CM” is provided to the beverage maker MA. Further, in the example of FIG. 1, the providing unit 134 displays trend information indicating that males are “20%” and females are “80%” among the users who search for the product “tea X”. Provide to MA. In the example of FIG. 1, the providing unit 134 indicates trend information indicating that among users searching for the product “tea X”, the teenager is “65%”, the 20th is “20%”, and the like. Is provided to beverage maker MA.

[3. (Providing process flow)
Here, the procedure of the providing process performed by the providing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of the providing process according to the embodiment.

  As illustrated in FIG. 8, the providing apparatus 100 acquires a query used for search (step S101). In the example of FIG. 1, the providing device 100 acquires the query “tea X bitter” from the terminal device 10-1. In the example of FIG. 1, the providing device 100 acquires the query “tea Y sweet” from the terminal device 10-2. In the example of FIG. 1, the providing device 100 acquires a query “smartphone battery” from the terminal device 10-3. Further, in the example of FIG. 1, the providing device 100 acquires the query “weather” from the terminal device 10-4. In the example of FIG. 1, the providing device 100 acquires the query “tea X high” from the terminal device 10-5. The providing apparatus 100 acquires a query used by many users such as the user U1 to the user U5 for the search. Further, the providing apparatus 100 acquires designation information from the business operator. In the example of FIG. 1, the providing device 100 acquires designation information for designating the product “tea X” from the business entity device 20 used by the beverage maker MA.

  In addition, the providing apparatus 100 extracts information corresponding to the designation information (Step S102). For example, the providing apparatus 100 extracts information corresponding to the specified information from the query used for the search. In the example of FIG. 1, the providing apparatus 100 extracts a query including a character string corresponding to the designation information “tea X”.

  Then, the providing apparatus 100 generates trend information based on the extracted information related to the query (Step S103). In the example of FIG. 1, the providing device 100 generates trend information as shown in the trend information storage unit 124.

  Then, the providing device 100 provides trend information to the business operator (step S104). In the example of FIG. 1, the providing device 100 has 65% of the keywords used as a query together with the product “tea X” as “bitter”, 20% as “high”, and 10% as “delicious”. Yes, the trend information indicating that 5% is “CM” is provided to the beverage maker MA. Further, in the example of FIG. 1, the providing apparatus 100 displays the trend information indicating that males are “20%” and females are “80%” among users searching for the product “tea X”. Provide to MA. Further, in the example of FIG. 1, the providing apparatus 100 has trend information indicating that among users searching for the product “tea X”, the teenager is “65%”, the 20th is “20%”, and the like. Is provided to beverage maker MA.

[4. (Providing information from other companies)
In the example of FIG. 1, the case where the trend information related to the product “Tea X” sold by the beverage manufacturer MA is provided to the beverage maker MA is shown. Also good. This point will be described with reference to FIG. FIG. 9 is a diagram illustrating an example of the providing process according to the embodiment. The example of FIG. 9 shows a case where the providing device 100 provides the trend information regarding the product “tea Y” that is a competitive product of the product “tea X” provided by the beverage manufacturer MA. The description of the same points as in FIG. 1 will be omitted as appropriate.

  In the example of FIG. 9, the providing apparatus 100 acquires designation information from the business operator (step S21). For example, the providing apparatus 100 acquires designation information for designating the product “tea Y” from the business entity apparatus 20 used by the beverage maker MA. For example, the manager M1 of the beverage maker MA designates designation of the product “tea Y” to the providing device 100 by inputting designation information designating the competitive product “tea Y” provided by the competitor of the beverage maker MA. Send information.

  Then, the providing apparatus 100 extracts information corresponding to the designation information. In the example of FIG. 9, the providing apparatus 100 extracts a query including a character string corresponding to the designation information “tea Y”. For example, the providing apparatus 100 extracts information indicating that the user U2 has used the query “sweet” in combination with the query “tea Y” from the behavior information storage unit 123 (see FIG. 6). In addition, for example, the providing apparatus 100 extracts user information related to the user U2 indicating that the user U2 is a female in his twenties from the user information storage unit 122 (see FIG. 5).

  Then, the providing device 100 generates trend information based on the extracted information related to the query. In the example of FIG. 9, the providing device 100 generates trend information as shown in the trend information storage unit 124. For example, according to the keyword used as a query with the product “tea Y”, the providing apparatus 100 is “sweet”, 20% is “cheap”, 10% is “delicious”, and 5% The tendency information indicating that “is good” is generated. In addition, for example, the providing apparatus 100 generates trend information indicating that “5%” is male and “95%” is female among users who search for the product “tea Y”. In the example of FIG. 9, among users who search for the product “tea Y”, trend information indicating that the teenager is “90%”, the 20th is “5%” (not shown), and the like. Generate.

  Then, the providing device 100 provides the trend information to the business operator (step S22). In the example of FIG. 9, the providing device 100 provides the trend information generated to the beverage maker MA that is the transmission source of the designation information. For example, according to the keyword used as a query with the product “tea Y”, the providing apparatus 100 is “sweet”, 20% is “cheap”, 10% is “delicious”, and 5% Provides the beverage maker MA with the trend information indicating that “is good”. For example, the providing apparatus 100 provides the beverage manufacturer MA with trend information indicating that “male” is “5%” and females “95%” among the users who search for the product “tea Y”. . In the example of FIG. 9, among users who search for the product “tea Y”, trend information indicating that the teenager is “90%”, the 20th is “5%” (not shown), and the like. Provided to beverage manufacturer MA.

  In this way, the providing apparatus 100 provides the trend information regarding the competition to the provider, so that the provider who has received the trend information is provided with respect to the product or the category of the product that competes with its own business. Based on the information, new products can be developed and marketed.

[5. (Information provided by bid)
For example, the providing apparatus 100 may provide the trend information in a bid format. For example, the providing apparatus 100 may provide trend information to a business operator determined based on an amount bid for information provision. This point will be described with reference to FIG. FIG. 10 is a diagram illustrating an example of the providing process according to the embodiment. FIG. 10 shows a case where a plurality of companies designate the same product and bid. The description of the same points as in FIG. 1 will be omitted as appropriate.

  Providing apparatus 100 acquires designation information from beverage maker MA (step S31-1). In the example of FIG. 10, the providing device 100 designates the product “tea X” from the business entity device 20 used by the beverage maker MA, and acquires designation information that sets the bid amount to “100,000 yen”. For example, the manager M1 of the beverage maker MA designates the product “tea X” in the business entity device 20 and inputs designation information indicating that the bid amount is “100,000 yen”, thereby providing the product “tea” to the providing device 100. Bid the designation information that designates “X”.

  In addition, the providing device 100 acquires designation information from the beverage maker MB (step S31-2). In the example of FIG. 10, the providing device 100 designates the product “tea X” from the business entity device 20 used by the beverage maker MB, and acquires designation information that sets the bid amount to “200,000 yen”. For example, the manager M2 of the beverage maker MB designates the product “tea X” in the business entity device 20 and inputs designation information indicating that the bid amount is “200,000 yen”. Bid the designation information that designates “X”.

  Moreover, the providing apparatus 100 acquires designation information from the beverage maker MC (step S31-3). In the example of FIG. 10, the providing device 100 designates the product “tea X” from the business entity device 20 used by the beverage manufacturer MC, and acquires designation information that sets the bid amount to “150,000 yen”. For example, the manager M3 of the beverage maker MC designates the product “tea X” in the business operator apparatus 20 and inputs designation information indicating that the bid amount is “150,000 yen”, thereby providing the product “tea” to the providing apparatus 100. Bid the designation information that designates “X”.

  In addition, as long as processing of step S31-1-S31-3 etc. is before the determination of the provider of step S32, any may be performed first.

  Then, the providing apparatus 100 determines a business operator that provides the trend information (Step S32). For example, the providing apparatus 100 determines a business that provides trend information by extracting a business from the bid information as shown in the bid information list BL11 based on the bid amount. In the example of FIG. 10, the providing apparatus 100 determines the beverage maker MB that bids the highest amount “200,000 yen” among the bids for the product “tea X” as the business operator that provides the trend information. . The providing apparatus 100 may store bid information as shown in the bid information list BL11 in the storage unit 120.

  Then, the providing device 100 provides trend information to the business operator (step S33). In the example of FIG. 10, the providing device 100 provides the trend information generated to the beverage maker MB. For example, according to the keyword used as a query together with the product “tea X”, the providing apparatus 100 has 65% “bitter”, 20% “high”, 10% “delicious”, 5% Is provided to the beverage maker MA. Further, for example, the providing apparatus 100 provides the beverage manufacturer MB with trend information indicating that “20%” is male and “80%” is female among users searching for the product “tea X”. . Further, in the example of FIG. 10, the providing device 100 has “65%” for the teenager among users searching for the product “tea X”, “20%” for the 20th (not shown), and the like. Is provided to the beverage maker MB. Note that the providing apparatus 100 is not limited to the above, and may determine a provider that provides trend information based on various criteria. For example, the providing apparatus 100 may determine an operator with a bid amount equal to or greater than a predetermined threshold (for example, 150,000 yen) as an operator that provides trend information. In this case, the providing apparatus 100 may determine the beverage maker MB and the beverage maker MC as business operators that provide trend information.

[6. effect〕
As described above, the providing apparatus 100 according to the embodiment includes the acquisition unit 131 and the providing unit 134. The acquisition unit 131 acquires specification information indicating a product or a product category specified by the business operator. The providing unit 134 provides tendency information indicating a tendency in the action history related to the keyword corresponding to the designation information to the business operator.

  As described above, the providing apparatus 100 according to the embodiment provides the proprietor with the trend information indicating the trend in the action history related to the keyword corresponding to the designation information, so that appropriate information according to the designation of the proprietor is provided. Can be provided.

  Further, in the providing apparatus 100 according to the embodiment, the providing unit 134 provides tendency information including attribute information of a user who has performed an action related to the keyword corresponding to the designation information to the operator.

  As described above, the providing apparatus 100 according to the embodiment responds to the designation of the operator by providing the operator with the trend information including the attribute information of the user who performed the action related to the keyword corresponding to the designation information. Appropriate information.

  Further, in the providing apparatus 100 according to the embodiment, the providing unit 134 provides tendency information including information related to the age of the user who performed the action related to the keyword corresponding to the designation information to the business operator.

  As described above, the providing apparatus 100 according to the embodiment provides the operator with trend information including information on the age of the user who has performed an action related to the keyword corresponding to the designation information, thereby specifying the operator. Appropriate information can be provided accordingly.

  Moreover, in the providing apparatus 100 according to the embodiment, the providing unit 134 provides tendency information including information regarding the gender of the user who has performed an action related to the keyword corresponding to the designation information to the business operator.

  As described above, the providing apparatus 100 according to the embodiment provides the operator with trend information including information on the gender of the user who has performed an action related to the keyword corresponding to the specified information, thereby specifying the operator. Appropriate information can be provided accordingly.

  Moreover, in the providing apparatus 100 according to the embodiment, the providing unit 134 provides tendency information including position information of a user who has performed an action related to the keyword corresponding to the designation information to the business operator.

  As described above, the providing apparatus 100 according to the embodiment responds to the designation of the operator by providing the operator with the trend information including the location information of the user who performed the action related to the keyword corresponding to the designation information. Appropriate information.

  In the providing apparatus 100 according to the embodiment, the providing unit 134 provides trend information to a business operator who is charged for providing information.

  As described above, the providing apparatus 100 according to the embodiment can provide appropriate information according to the designation of the provider by providing the trend information to the provider charged for the information provision.

  In the providing apparatus 100 according to the embodiment, the providing unit 134 provides the trend information to the business operator determined based on the amount bid for the information provision.

  As described above, the providing apparatus 100 according to the embodiment provides appropriate information according to the designation of the provider by providing the trend information to the provider determined based on the amount bid for the information provision. Can be provided.

  Further, in the providing apparatus 100 according to the embodiment, the acquisition unit 131 acquires designation information indicating a product of a competing business that competes with the business or a category of the product. The providing unit 134 provides trend information regarding competitors to the provider.

  As described above, the providing apparatus 100 according to the embodiment can provide appropriate information according to the designation of the business by providing the business with the trend information regarding the competitor.

  Further, in the providing apparatus 100 according to the embodiment, the providing unit 134 provides tendency information indicating a tendency in a search using a keyword corresponding to the designation information to the business operator.

  As described above, the providing apparatus 100 according to the embodiment provides the proprietor with the trend information indicating the tendency in the search using the keyword corresponding to the designation information, so that appropriate information according to the designation of the proprietor is provided. Can be provided.

  Further, in the providing apparatus 100 according to the embodiment, the providing unit 134 provides tendency information including another keyword used for the search together with the keyword corresponding to the designation information to the business operator.

  As described above, the providing apparatus 100 according to the embodiment provides the business operator with the trend information including other keywords used in the search together with the keyword corresponding to the designation information, and accordingly, according to the business operator's designation. Information can be provided.

[7. Hardware configuration)
The providing apparatus 100 according to the above-described embodiment is realized by a computer 1000 configured as shown in FIG. 11, for example. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing apparatus. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD (Hard Disk Drive) 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and provides the data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the providing apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

  Although the embodiments of the present application have been described in detail with reference to the drawings, these are merely examples, and various modifications and improvements have been made based on the knowledge of those skilled in the art including the aspects described in the disclosure line of the invention. The present invention can be implemented in other forms.

[8. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily generated unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the processes described in the above-described embodiments can be appropriately combined within a range that does not contradict the processing contents.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Provision system 100 Provision apparatus 121 Corporate information storage part 122 User information storage part 123 Behavior information storage part 124 Trend information storage part 130 Control part 131 Acquisition part 132 Extraction part 133 Generation part 134 Provision part 10 Terminal apparatus 20 Provider apparatus N Network

Claims (12)

An acquisition unit that acquires specified information indicating a product or a category of a product specified by an operator;
Providing the provider with the trend information indicating the trend in the action history related to the keyword indicating the feature of the product or the category of the product corresponding to the specified information;
A providing device comprising: The providing unit includes:
The providing apparatus according to claim 1, wherein the tendency information including attribute information of a user who has performed an action related to the keyword is provided to the operator. The providing unit includes:
The providing apparatus according to claim 2, wherein the trend information including information on an age of a user who has performed an action related to the keyword is provided to the operator. The providing unit includes:
The providing apparatus according to claim 2, wherein the tendency information including information related to gender of a user who has performed an action related to the keyword is provided to the operator. The providing unit includes:
The providing apparatus according to any one of claims 2 to 4, wherein the tendency information including position information of a user who has performed an action related to the keyword is provided to the operator. The providing unit includes:
The providing apparatus according to any one of claims 1 to 5, wherein the trend information is provided to the business operator charged for the information provision. The providing unit includes:
The providing apparatus according to any one of claims 1 to 6, wherein the trend information is provided to the business operator determined based on an amount bid for information provision. The acquisition unit
Obtain specified information indicating the product of the competitor or the category of the product that competes with the operator,
The providing unit includes:
The provision apparatus according to any one of claims 1 to 7, wherein trend information related to the competitor is provided to the provider. The providing unit includes:
The providing apparatus according to any one of claims 1 to 8, wherein the tendency information indicating a tendency in a search using the keyword is provided to the operator. The providing unit includes:
The providing apparatus according to claim 9, wherein the tendency information including other keywords used for the search together with the keyword is provided to the operator. A providing method executed by a computer,
An acquisition process for acquiring designated information indicating a product or product category designated by the operator,
Providing the operator with trend information indicating a trend in an action history related to a keyword indicating the feature of the product or the category of the product corresponding to the specified information;
The providing method characterized by including. An acquisition procedure to acquire specified information indicating the product or product category specified by the operator,
Providing procedure providing trend information indicating a trend in an action history related to a keyword indicating a feature of the product or the category of the product corresponding to the specified information;
A program for causing a computer to execute.

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