JP2003233704A - Marketing information collecting and providing system via data communication network - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a marketing information collecting and providing system capable of offering information of great interest by priority to each customer using a web site for improving convenience of the customer and to rapidly collect accurate and highly convenient marketing information for offering effective information to an enterpriser. <P>SOLUTION: This marketing information collecting and providing system is provided with a customer database storing customer information about each customer, a business database storing commercial transaction information for each commodity/service handled by the enterpriser, a marketing database storing marketing information about each commodity/service handles by the enterpriser, and an agent means extracting all or a part of the customer information of the customer from the customer database and recording the extracted customer information in the marketing database as marketing information of each commodity/service handled by the enterpriser. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to marketing for promptly collecting accurate and convenient marketing information from customers via a data communication network such as the Internet and providing effective marketing information to businesses. Information collection and provision system.

[0002]

[Related Art] In recent years, in data communication networks, particularly the Internet, information on stores, products, services, etc. is divided into categories and made into a database so as to provide information to customers (users) and perform electronic commerce. WWW (World Wide Web: hereinafter abbreviated as Web) sites are widely used.

For example, in a gourmet information site that introduces restaurants, the restaurants are categorized by region, type of food, business category, purpose, price range, etc. By selecting from a menu or searching by keyword, A list of restaurants that meet the conditions is displayed, and when you select any restaurant from the list, the contents of the introductory article of that restaurant are displayed, and it is configured so that the customer can use the detailed information of the restaurant. ing.

[0004] In addition, in a website called a virtual mall (also called a cyber mall) that sells products and services, various electronic stores are opened, and categories are classified according to the type of product, etc., and can be selected from a menu or a keyword. By searching with, a list of products that match the conditions or a list of stores that handle the products is displayed, and the customer
It is configured such that a product or a store name can be selected from the list to access each electronic store and perform electronic commerce.

On such websites, in general,
In many cases, personal information (profile information) of a customer is registered as a member in advance, and when the customer uses the website, customer authentication is performed.

[0006] There is also a system in which a customer is identified by customer authentication and optimum information and an interface for each customer are provided, for example, a different web page is displayed for each customer (Japanese Patent Laid-Open No. 2000-2000). -1223023) and various history information such as access history, access frequency, purchase history, purchase frequency for each customer, and preferentially display information having high interest for each customer. (See Japanese Patent Laid-Open No. 2001-175761, etc.) and the like.

[0007] However, collecting various historical information for each customer, analyzing it, and reflecting it in the interface etc. has the advantage of improving the convenience of the customer, but puts out advertisements on the website. For businesses that are
This information has little meaning.

[0008] As a business operator that publishes advertisements on its website, for example, what age group is preferred for a certain product or service, and whether it is popular with male customers or female customers. It is important to obtain marketing (market research) information such as whether unmarried people or married people are interested, what kind of hobbies and tastes were they looking for, and so on.

[0009] Conventionally, in marketing, a method of asking a customer to answer a questionnaire is generally used. However, answering the questionnaire itself is troublesome, or a false answer is given to the questionnaire. However, it is often not very effective.

At present, websites on the Internet are important advertising media, and the market scale of electronic commerce is also expanding. Therefore, effective marketing is becoming more and more important in the future.

[0011]

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and has a high degree of interest for each customer who is using a website in a data communication network such as the Internet. By providing information preferentially to improve the convenience of customers, while collecting accurate and convenient marketing information from customers who are using the website without bothering the customer,
It is an object of the present invention to provide a marketing information collecting / providing system that can provide effective marketing information to a business operator who issues a publicity advertisement on a website or conducts electronic commerce.

[0012]

In order to solve the above problems, a marketing information collecting / providing system via a data communication network according to the present invention includes a customer database for recording customer information for each customer and a business operator. A business database that records commercial transaction information for each product or service handled, and a marketing database that records marketing information for each product or service handled by a business,
When providing commercial transaction information for each product or service recorded in the business database to a customer whose customer information is recorded in the customer database, all of the customer information of the customer in the customer database is provided. Alternatively, an agent means for extracting a part of the extracted customer information and recording the extracted customer information in the marketing database as marketing information for each product or service handled by the business operator.

[0013] It is preferable that the commercial transaction information includes attribute data and characteristic factor data regarding products or services handled by the business.

[0014] It is preferable that the attribute data indicates basic transaction contents regarding a product or service handled by a business.

The characteristic factor data is preferably an encoded transaction characteristic of a product or service handled by a business.

[0016] It is preferable that the commercial transaction information further includes evaluation data of a customer for a product or service handled by the business.

It is preferable that the customer information includes profile data composed of personal information of the customer and preference data indicating a tendency of the personal preference of the customer.

The customer information includes characteristic factor cumulative data in which a history of characteristic factors is cumulatively recorded, browsing history data in which a history of browsed commercial transaction information is recorded, and search history data in which a searched keyword is recorded. It is preferable to further include bookmark data recording the location of arbitrary commercial transaction information.

The marketing information is a customer who has performed a list display process of commercial transaction information of products or services handled by the business operator, a customer who has performed a browsing process of commercial transaction information of products or services handled by the business operator, or a product or service handled by the business operator. Customer who performed keyword search processing of commercial transaction information, customer who performed preference search processing of commercial transaction information of goods or services handled by businesses, customer who performed preference search keyword of commercial transaction information of businesses or services handled by business operators, businesses It may be a cumulative record of the customer who conducted the questionnaire processing for the commercial transaction information of the goods or services handled by the person and / or the customer who performed the bookmark registration processing for the commercial transaction information of the goods or services handled by the business operator. It is suitable.

When there is a request from the business operator to output marketing information, the agent means preferably outputs the marketing information about the business operator from the marketing database.

In the list display processing, when a customer requests a list display of commercial transaction information, the agent means collates the customer information of the customer in the customer database with the commercial transaction information in the business database.
It is preferable to preferentially display a list of products or services having commercial transaction information with a lot of anaphora, and record the customer information of the customer as marketing information in the marketing database of the business operator.

In the transaction processing for browsing the commercial transaction information, when the customer requests the browsing of the commercial transaction information, the agent means displays the commercial transaction information of the product or service for which the browsing request is made, and It is preferable to cumulatively record the characteristic factor data of information in the characteristic factor cumulative data of the customer in the customer database, and record the customer information of the customer as marketing information in the marketing database of the commercial transaction information.

In the keyword search process, when a customer requests a keyword search for commercial transaction information, the agent means searches the commercial transaction information in the business database for a keyword input by the customer, and there is a keyword to be applied. Priority is given to the list display in the order of the number of keywords that correspond to products or services that have commercial transaction information, and the customer information of the customers and the keywords are recorded as marketing information in the marketing database of the products or services. Preferably.

In the preference search process, when a customer makes a preference search request for commercial transaction information, the agent means stores the feature factor data recorded in the feature factor cumulative data of the customer in each business database. Retrieving the commercial transaction information and preferentially displaying a list of products or services having the commercial transaction information having the corresponding characteristic factor data in descending order of the cumulative number of characteristic factor data in the characteristic factor cumulative data of the customer, and It is preferable to record the customer information of the customer and the keyword in the marketing database of the product or service as marketing information.

In the preference giving keyword search processing, when the customer makes a preference giving keyword search request for commercial transaction information, the agent means searches the keyword entered by the customer from each commercial transaction information in the business database, and For the characteristic factor data recorded in the characteristic factor cumulative data of the customer, search each commercial transaction information in the business database in the order of the largest cumulative number,
To display a list preferentially in the order of the number of keywords corresponding to the corresponding keywords and the corresponding feature factor data and the number of keywords corresponding to the product or service having the transaction information and the cumulative number of feature factor data in the feature factor cumulative data of the customer. It is preferable that the customer information of the customer and the keyword are recorded as marketing information in the marketing database of the product or service.

In the questionnaire processing, when a customer requests a questionnaire for a product or service handled by a business, the agent means displays a questionnaire item about the product or service, and the obtained response data It is preferable to record in a marketing database of goods or services and record customer information of the customer as marketing information in a marketing database of goods or services.

In the evaluation processing, when a customer makes an evaluation request for a product or service handled by a business, the agent means displays the evaluation items for the product or service, and the obtained evaluation data is used for the evaluation data. It is preferable to record in a marketing database of goods or services and record customer information of the customer as marketing information in a marketing database of goods or services.

[0028] The merchandise may be an object of electronic commerce, and the service may be provision of food and drink.

[0029]

BEST MODE FOR CARRYING OUT THE INVENTION One embodiment of the present invention will be described below with reference to the accompanying drawings. However, this illustrated example is shown as an example, and various embodiments are possible without departing from the technical idea of the present invention. Needless to say, it is possible to change.

FIG. 1 is a block diagram showing a basic device configuration in the marketing information collecting / providing system of the present invention. In FIG. 1, reference numeral 1 denotes the system of the present invention, S is a server, C is a customer terminal, and B is a business operator terminal, all of which are connected to the Internet N. Note that, in FIG. 1, a solid arrow indicates a data flow when accessed from the customer terminal C, and a dotted arrow indicates a data flow when accessed from the business entity terminal B.

The server S is an HTTP (HyperText Transfer Protocol) for publishing a web page on the Internet N.
l) It has a function of a server (so-called HTTP daemon), and builds a website on the Internet N, for example, a gourmet information site that introduces restaurants serving food and drink as a service.

Each web page constituting the website is HTML (HyperText Markup Language) or XML.
(EXtensible Markup Language), CHTML (Compact
HTML), HDML (Handheld Device Markup Languag
It is appropriately created by various web page description languages such as e) (hereinafter referred to as HTML).

The customer terminal C and the business entity terminal B are not particularly limited as long as they can connect to the Internet N and browse the web pages published on the server S, and of course various personal computers can be used. That P
A mobile information terminal such as a DA (Personal Digital assistants) or a mobile phone with a web browser function (for example, an i-mode (R) -compatible mobile phone) can also be used.

The server S comprises an agent means 2. The agent means 2 is a means for providing a user interface and various functions to users of the website (customers and businesses), and is composed of a group of programs or scripts executed together with HTML or the like. For example, a CGI (Common Gateway Interface) program in Perl or C language called from HTML or the like, or a PHP (Pe
rsonal Home Pages) script, Java (R) script, VB script or ASP (Active Server)
Pages) etc. In particular, PHP scripts are used for various DBMS (DataBase Management System)
This is preferable because it is relatively easy to cooperate with and the database of the present invention is frequently used.

The server S also includes a customer database 3, a business database 5 and a marketing database.
The database 7 is provided. These databases are DB
As the MS, for example, various SQL (Structured Query)
Language) server can be used, and specifically,
There are PostgreSQL, Oracle (R), and the like.
As for these databases, if the website is small and the amount of data is small, a database in text format in which all data and delimiters (delimiters) are created in text is operated with a CGI program or the like. May be

The customer database 3 has, as a record, customer information 4 for each customer ID.
The fields include profile data 4a, preference data 4b, characteristic factor cumulative data 4c, browsing history data 4d, search history data 4e, bookmark data 4f.
It is included.

The business database 5 has, as a record, commercial transaction information 6 for each product or service ID, and this commercial transaction information 6 has attribute data 6 as a field.
a, characteristic factor data 6b, and evaluation data 6c are included.

The marketing database 7 has, as a record, marketing information 8 for each product or service ID. In this marketing information 8, list displayer data 8a and detailed viewer data 8 are provided as fields.
b, searcher data 8c, questionnaire respondent data 8d,
The bookmark registrant data 8e is included.

Although the illustrated example shows the case where the business database 5 and the marketing database 7 are configured as separate files, the business database 5 and the marketing database 7 are shown.
Since all are managed for each product or service ID, both may be merged and configured as the same file. In short, the commercial transaction information 6 and the marketing information 8 are recorded for each product or service ID. It should be done.

More specific examples of the customer database 3, the business database 5 and the marketing database 7 are shown in FIGS. In the following description, a case where a gourmet information site that introduces a restaurant where food and drink is provided as a service of the business operator is constructed is described as an example, but the present invention is not limited to this. Not as a product, clothing, accessories, daily necessities,
Even when dealing with various products such as furniture, electrical appliances, cosmetics, foods, music CDs, movie videos, etc., even when dealing with various services such as provision of accommodation facilities, provision of bath facilities, teaching of knowledge, etc. Good.

FIG. 2 is an explanatory diagram showing an example of the customer database according to the present invention. In FIG. 2, reference numeral 3 denotes a customer database in which customer information 4 for each customer ID is recorded as a record. Customer information 4 includes profile data 4 as a field.
a, preference data 4b, characteristic factor cumulative data 4c, browsing history data 4d, search history data 4e, and bookmark data 4f are included.

The profile data 4a records customer's personal data such as age, gender, marital status, hobbies and interests, favorite towns, frequently visited towns, annual income, etc. When the system of the present invention is used for the first time, it is registered in advance with the issuance of the customer ID.

In the preference data 4b, data consisting of keywords that reflect the personal preference of customers such as cafes, Italian restaurants, French restaurants, movies, Shibuya, etc. is recorded, which is different from the profile data 4a. Similarly, when the customer uses the system of the present invention for the first time, it is registered in advance.

In the characteristic factor cumulative data 4c, characteristic factor data obtained by encoding the transactional characteristics of the services handled by the business operator is cumulatively recorded. As will be described later, when the customer performs the arbitrary browsing process 14 of the commercial transaction information, the characteristic factor data 6b (see FIG. 3) attached to the commercial transaction information is extracted and accumulated in the characteristic factor cumulative data 4c. Are recorded.

The browsing history data 4d is the location (URL: Uniform Resource Loc) of the browsed commercial transaction information when the customer performs the browsing process 14 for arbitrary commercial transaction information.
ator) history is recorded.

The search history data 4e records the keywords when the customer performs the keyword search process and the preference giving keyword search process.

The bookmark data 4f records the location (URL) of the commercial transaction information of the product or service arbitrarily selected by the customer.

FIG. 3 is an explanatory diagram showing an example of a business database according to the present invention. In FIG. 3, reference numeral 5 denotes a business database in which commerce information 6 is recorded for each product or service ID. The commercial transaction information 6 includes, as fields, attribute data 6a, characteristic factor data 6b, and evaluation data 6c.

The attribute data 6a is the content of a product or service,
It records data representing basic information about products or services such as contacts. FIG. 3 exemplifies the case of a restaurant where food and drink are provided as the business of the business operator. The attribute data 6a is registered in advance when a business operator handling the product or service uses the system of the present invention.

The characteristic factor data 6b records the encoded transaction characteristics of the products or services handled by the business. In FIG. 3, in the case of a restaurant where food and drink are provided as a business of the business operator, special notes about the business, atmosphere of the store, and the like are expressed by keywords and are encoded. As shown in the figure, the code "CQ" is added to the keyword "Noisy".
"AC" for the keyword "focus on materials"
, And so on.

The evaluation data 6c is data in which the evaluation of the product or service by the customer is quantified. For example, in FIG. 3, the evaluation process 18 (see FIG. 10) for the product or service is performed by the customer. It records the total value obtained by adding the evaluation values at the time of breaking and the average value obtained by dividing the total value by the number of evaluation persons.

FIG. 4 shows the marketing / marketing method of the present invention.
It is explanatory drawing which shows an example of a database. In FIG. 4, reference numeral 7 denotes a marketing database, and as a record, marketing information 8 for each product or service ID.
Is recorded. The marketing information 8 has fields such as list displayer data 8a, detailed viewer data 8b, searcher data 8c, evaluator / questionnaire respondent data 8d, bookmark registrant data 8e.
It is included.

The list display person data 8a is a record of the customer who has performed the list display processing of the commercial transaction information of the goods or services handled by the business.

The detailed viewer data 8b is a record of a customer who has viewed the commercial transaction information of the goods or services handled by the business.

The searcher data 8c is a preference search process (see FIG. 9) for a customer or a trader who deals with a commercial transaction information of a product or service handled by a business operator (see FIG. 8). It includes a record of a customer who has made a reference) and / or a customer who has performed a preference keyword search process of commercial transaction information of a product or service handled by a business. That is, it is a record of a customer who has performed one of the three modes of the search processing (keyword search processing, preference search processing, and preference-giving keyword search processing). If necessary, for each of the three modes of search processing,
The searcher data 8c may be configured separately, or when the search processing mode is, for example, only one type of the keyword search processing, the searcher data 8c is targeted only to the customer who performed the keyword search processing. It may be recorded in. Further, although not shown, the keywords searched for in the keyword search process or the preference keyword search process are also recorded in the searcher data 8c.

The questionnaire respondent data 8d includes records of customers who have performed a questionnaire process (see FIG. 10) on the commercial transaction information of the products or services handled by the business. In addition, although not shown, the content of the answers (questionnaire data) obtained in the questionnaire process
It is recorded in the questionnaire respondent data 8d.

The bookmark registrant data 8e is a record of a customer who has performed bookmark registration processing on commercial transaction information of a product or service handled by a business.

The list display person data 8a, the detailed viewer data 8b, the searcher data 8c, the evaluator / questionnaire respondent data 8d, and the bookmark registrant data 8e described above.
In each case, when the processing targeted for each recording is performed, the item targeted for marketing is extracted from the customer information 4 of the customer, and the number of the customer is cumulatively recorded in the corresponding item, Converted to the number of people for each item. For example, in the case of the list display person data 8a shown in FIG. 4, the people who have performed the list display process are “86” people in their “20s”,
People in their "30s" are "33", and those who are "unmarried" are "60"
People, "married" people are "22" people, "cafe" people are "108" people, "Italian" people are "121" people, and "Movie" people are people. "161"
It was recorded that it was a person, and so on.

FIG. 5 shows the marketing according to the present invention.
It is explanatory drawing which shows another example of a database. In FIG. 5, as in the case of FIG. 4 described above, 7 is a marketing database in which marketing information 8 is recorded for each product or service ID.
The marketing information 8 includes list displayer data 8a, detailed viewer data 8b, searcher data 8c, evaluator / questionnaire respondent data 8d, and bookmark registrant data 8e as fields.
This is different from the case of FIG. 4 in that the recording mode of each data is different.

That is, in the case shown in FIG. 4, the number of customers who performed each process was converted and recorded as the number of persons for each item. However, as shown in FIG. 5, the customer who performed each process was recorded. It is also possible to simply cumulatively record the customer IDs of. For example, in the case of the list display person data 8a shown in FIG. 5, the person who has performed the list display process has the customer ID “qbq11122”.
"Abd1125""bdd2234""adb5511""csf2255""pbe2"
"599""ucv3376""abc11122""abd1125""ftf1524"
It will be recorded that he was a customer and so on.

When the customer IDs are simply accumulated and recorded in this way, the marketing database 7
The customer IDs are listed in each field of each record of No. 1 and are not suitable for providing the marketing information 8 to the business as it is.

Therefore, before providing the marketing information 8 to the business, the customer ID, eg, "qbq1112"
2 ”, query the customer database 3
Items to be marketed may be extracted from the customer information 4 and converted into the number of persons for each item and recorded again in the same format as in the case of FIG. .

Next, each process and its marketing will be described with reference to FIGS. FIG. 6 is a flow chart showing a flow of a list display process of commercial transaction information of a product or service handled by a business operator and a marketing process thereof in the present invention.

When the customer uses the application software such as a web browser from the customer terminal C to connect to the server S via the Internet N, the agent means 2 displays the customer authentication page 10. On the customer authentication page 10, a customer ID entry field and a password entry field are formed by a text box such as HTML, and the customer is prompted to enter the customer ID and password. It should be noted that customer authentication may be simplified by using a cookie or the like according to a conventional method.

In the case of a new customer, a member registration page (not shown) is prepared separately, and the profile data 4a and the preference data 4b described above are filled in.
A new customer ID and password are issued and registered in a new record for each customer ID in the customer database 3.

When the customer ID and password are entered on the customer authentication page 10, the agent means 2
Checks the customer database 3 for the customer ID and password to confirm that the customer is a legitimate customer.
After the customer is authenticated, the menu page 11 in which the products or services are classified according to the type of the product, the type of the service, the region, etc. is displayed as necessary, and the customer selects any classification on the menu page 11. By doing so, the list display process of the commercial transaction information 6 of the product or service is performed. The display of the menu page 11 is not essential,
If it is not necessary to classify goods or services,
The list display process may be performed immediately after customer authentication.

In the list display process, the customer information 4 of the customer in question is collated with the commercial transaction information 6 of the business database 5 from the customer database 3, and the product or service having the commercial transaction information 6 with a large number of reference items is given priority. List in.

That is, the agent means 2 refers to the customer database 3 based on the customer ID input on the customer authentication page 10 to specify the customer information 4 of the customer. Then, from the customer information 4 to the profile data 4a,
The preference data 4b, the characteristic factor cumulative data 4c, and the search history data 4e are extracted and matched with the attribute data 6a and the characteristic factor data 6b of the business database 5.

For example, if there is customer information 4 in the customer database 3 as shown in FIG. 2, the profile data 4a indicates "female" in the "20s", and the preference data 4b indicates "female". Italian ”,
Has a preference for "Shibuya" and accumulated characteristic factor data 4c
From the viewpoint, the characteristic factor “CQ” is the cumulative number “6”, “DM”.
Is a cumulative number “6”, and “DN” is a cumulative number “5”, which is relatively larger than the cumulative numbers of other characteristic factors.

On the other hand, the business as shown in FIG.
If there is commerce information 6 in the database 5, the attribute data 6a indicates "Italian food" in "Shibuya", and the characteristic factor data 6b indicates "20s" for "female" and the keyword " Characteristic factor "CQ" for "quiet noise", characteristic factor "DM" for keyword "all you can eat", keyword "budget \ 5000"
Has a feature factor "DN" for.

Therefore, the customer information 4 shown in FIG.
When matching with the commercial transaction information 6 shown in FIG. 3, the corresponding items such as “Italian food”, “Shibuya”, “20's”, “female”, “CQ”, “DM”, “DN” are found. I know there is.

In this way, the agent means 2
The commercial transaction information 6 which has a lot of correspondence with the customer information 4 of the customer is found, and its URL is extracted. Then, the name of the product or service handled by the business operator in the commercial transaction information 6 (for example, if it is a restaurant that provides food and drink as a service,
The store name. If it is a product, the product name. ) Is added to the URL to form a list of the names of goods or services in the descending order of the anaphoric items, and the list is displayed on the list display page 12 (list display processing).

Note that the customer terminal C is GPS (Global Posit
If it is a mobile phone or PDA equipped with an ioning system), the business database 5 is also inquired about the location information by GPS, and the items near the area where the goods or services are provided are preferentially displayed in a list. Good.
This is a suitable mode when the location condition is an important factor, for example, on a gourmet information site that introduces a restaurant that provides food and drink as a service.

Furthermore, not only on the list display page 12 but also on the menu page 11, the displayed classification is matched with the customer information 4 of the customer,
The classifications may be preferentially displayed in the order of the most anaphora.

When the list display processing is performed, the customer information 4 of the customer is recorded in the marketing information 8 of the product or service ID of the marketing database 7 (marketing processing for the list display processing).

That is, the customer information 4 of the customer or the customer ID of the customer is extracted from the customer database 3, and the product or service ID having the commercial transaction information 6 having many anaphoric matters is extracted from the business database 5. , The marketing information 8 in the marketing database 7 is specified based on the product or service ID, and the customer information 4 of the customer or the customer ID of the customer is recorded in the list display person data 8a.

In this case, as shown in FIG. 4, if the customer information 4 of the customer is recorded in the list display person data 8a, the number of persons for each item is cumulatively recorded. That is, if the customer has the customer information 4 of the customer database 3 shown in FIG. 2, the profile data 4a and the preference data 4b of the customer information 4 of the customer are “20”.
"1" is added to each item of the characteristic factors such as "Tai", "female", "unmarried", "Italian". On the other hand, as shown in FIG. 5, if the customer ID of the customer is recorded in the list display person data 8a, the customer ID remains unchanged in the list display person data 8a of the marketing information 8 for each product or service ID. All you have to do is to enumerate and record.

Next, FIG. 7 is a flowchart showing the flow of detailed browsing processing of commercial transaction information of a product or service handled by a business operator and its marketing processing in the present invention.

As described above, the list display page 1
After the item 2 is displayed, when the customer selects an arbitrary product or service name from the list display page 12 by clicking it with the mouse, the agent means 2 displays the URL of the product or service name. From the link, the detailed browsing page 14 in which the content of the corresponding commercial transaction information 6 is described is displayed (detailed browsing process).

Then, along with the display of the detailed browsing page 14, the marketing information 8 for the product or service ID of the marketing database 7 is recorded (marketing processing for detailed browsing processing).

That is, in the same manner as the case of the list display person data 8a described above, the customer information 4 or the customer ID of the customer is extracted from the customer database and the commercial transaction information 6 displayed on the detailed browsing page 14 is extracted. The marketing information 8 in the marketing database 7 may be specified from the product or service ID of the item, and recorded in the detailed viewer data 8b.

In this case, the above list display person data 8
Similar to the case a, the customer information 4 of the customer may be recorded in the detailed browser data 8b (see FIG. 4), or the customer ID of the customer may be recorded in the detailed browser data 8b as it is ( (See FIG. 5).

At this time, the commercial transaction information 6 of the product or service concerned.
The characteristic factors recorded in the characteristic factor data 6b are cumulatively recorded in the characteristic factor cumulative data 4c of the customer in the customer database 3. For example, if there is commerce information 6 in the business database 5 as shown in FIG. 3, the characteristic factor data 6b includes the characteristic factor "CQ" for the keyword "quick and furious" and the characteristic factor "material particular". Characteristic factor "A
Characteristic factor “D” for “C” and keyword “all you can eat”
Characteristic factor “C” for “M” and keyword “with lunch”
Characteristic factor "A" for "P" and keyword "20s"
"B", the characteristic factor "B for women"
2 ”and the characteristic factor“ DN ”for the keyword“ budget ¥ 5000 ”and the like. Therefore, for each of these characteristic factors, each item of the characteristic factor cumulative data 4c in the customer information 4 of the customer database 3 shown in FIG. It suffices to add "1".

In this way, by cumulatively recording the characteristic factors in the characteristic factor cumulative data 4c in the customer information 4 of the customer database 3, it becomes possible to judge whether the characteristic factors are light or not, and the preference of the customer. The tendency of can be determined more accurately.

When cumulatively recording the characteristic factors in the above-described characteristic factor accumulated data 4c, the value of a specific characteristic factor item is set to a value several times the normal value (for example, the normal value "1"). On the other hand, it is also possible to adjust the judgment requirement by adding "2", "3", etc.) so that the cumulative ratio becomes higher (weighted) than the other characteristic factor items. This is because, for example, items such as region, gender, and unmarried marriage may always be important judgment requirements. This makes it possible to provide information that is closely related to the area of the customer's range of action, information that is tailored to gender, or information that is tailored to unmarried and married couples, and to provide information that is more suitable for customers. You will be able to do it.

Furthermore, the adjustment of the above judgment requirements can be carried out at the time of forming the list by the agent means 2 when the list display page 12 in FIG. 6 is displayed. In that case, a predetermined characteristic factor is set. So that the cumulative number of is increased (weighted) by several percent to several tens of percent,
It suffices to have the agent means 2 judge.

When the detailed browsing page 14 is displayed, not only is the feature factor cumulatively recorded in the feature factor cumulative data 4c in the customer information 4 of the customer database 3 automatically, but The customer may arbitrarily increase or decrease the cumulative number of characteristic factors in the characteristic factor cumulative data 4c.

For example, if buttons such as “largely record characteristic factors” and “delete characteristic factors” are formed on the detailed browsing page 14 and the “record large characteristic factors” button is clicked, the detailed browsing page 14 is displayed. The cumulative number of characteristic factors in the characteristic factor data 6b of the displayed commercial transaction information 6 is 3
If you double it and record it in the customer information 4 of the customer himself or click the "Delete characteristic factor" button, from the characteristic factor cumulative data 4c in the customer information 4 of the customer himself, the commercial transaction displayed on the detailed browsing page 14 The cumulative number of characteristic factors in the characteristic factor data 6b of the information 6 can be deleted one by one.

In addition to the recording of the characteristic factors in the characteristic factor cumulative data 4c, the URL of the detailed browsing page 14 of the commercial transaction information 6 is cumulatively recorded in the browsing history data 4d of the customer information 4 of the customer. . For example, the URL of the detailed browsing page 14 is "http: //www.○○"
○. co. jp / ΔΔΔ. html ", this is cumulatively recorded in the browsing history data 4d as shown in FIG.

Next, FIG. 8 is a flow chart showing a flow of a keyword search process (hereinafter sometimes referred to as a normal search) for commercial transaction information of a product or service handled by a business operator and its marketing process in the present invention. Is.

As described above, the list display page 1
2 is displayed, but on the list display page 12, a search form (text box) for the customer to search the commercial transaction information of the business database 5 with an arbitrary keyword (hereinafter referred to as a free keyword), or A customer selects a keyword prepared in advance (hereinafter referred to as a fixed keyword) to form a check box, a radio button, a list box, etc. for searching the commercial transaction information of the business database 5 by a conventional method. In addition, the above search form, etc.
It may be formed on the menu page 11 or the like as well as 2.

Then, when there is a request for a normal search by a free keyword or a fixed keyword, for example, when a search button is clicked, the agent means 2 stores the entered or selected keyword in the business database 5. It searches from each commerce information 6 and finds the commerce information 6 having the corresponding keyword, and the UR
L is extracted, and the name of the product or service handled by the business operator in the commercial transaction information 6 (for example, if the restaurant provides food and drink as the service, its store name. If the product, its product name .) Is added to form a list of the names of the products or services, and the list is displayed on the search result list display page 15 (keyword search process).

When performing this keyword search process, the keyword subject to the keyword search process is recorded in the search history data 4e of the customer information 4 of the customer ID of the customer database 3 and further searched. About the products or services related to the commercial transaction information 6 that are to be displayed on the search result list display page 15,
The customer information 4 of the customer is extracted from the customer database 3 and is recorded in the marketing information 8 of the product or service ID of the marketing database 7 together with the keyword that is the target of the keyword search processing (marketing processing for the keyword search processing. ).

That is, the list display person data 8a,
In the same way as the detailed viewer data 8b,
The customer information 4 of the corresponding customer ID is extracted from the database 3, and the customer information 4 of the customer is converted to the profile data 4
The a and the preference data 4b are extracted and recorded in the searcher data 8c in the marketing information 8 which is configured for each product or service ID in the marketing database 7.

Regarding the retrieved keywords, the customer information 4 configured for each customer ID in the customer database 3
Is recorded in the search history data 4e. As a mode of recording in the search history data 4e, for example, in the case of a search process by a free keyword like the search history data 4e shown in FIG. All-you-can-eat, lunch, ..., etc. are recorded in a line, and in the case of search processing by a fixed keyword, “A” or “French food” is added to the fixed keyword “Italian food”. On the other hand, a code for each fixed keyword such as “C” for “B” and “Chinese food” may be prepared, and the number of searches may be accumulated and recorded for this code. .

Next, FIG. 9 is a flow chart showing the flow of a preference search process (hereinafter sometimes referred to as a preference search) and a marketing process for commercial transaction information of a product or service handled by a business operator in the present invention. It is a figure.

As described above, the list display page 1
2 is displayed, but the list display page 12 is formed with a search button for performing a favorite search for the commercial transaction information of the business database 5 based on the customer information 4 of the customer, not the keyword input or selected by the customer. To do. The search button can be formed not only on the list display page 12 but also on the menu page 11 and the like.

Then, if there is a request for a favorite search,
For example, if the search button above is clicked,
The agent unit 2 uses the customer information 4 of the customer in the customer database 3 to obtain the profile data 4
a, preference data 4b, characteristic factor cumulative data 4c, etc. are extracted. In particular, in the characteristic factor cumulative data 4c, attention is paid to characteristic factors having a large cumulative number, and each commercial transaction information of the business database 5 in the order of the large cumulative number. 6 to find the commerce information 6 having the corresponding keyword,
The URL is extracted, and the name of the product or service handled by the business operator in the commercial transaction information 6 (for example, the name of the store if the restaurant provides food and drink as a service. If the product, that product U corresponding to the name.)
A link to the RL is attached to form a list of the names of the products or services, and the list is displayed on the search result list display page 15 (preference search processing).

When performing this preference search process, regarding the product or service related to the commercial transaction information 6 displayed on the search result list display page 15, the customer information 4 of the customer is stored in the customer database 3 The product or service ID extracted from the marketing database 7
It is recorded in the marketing information 8 in (marketing process for preference search process).

That is, the list display person data 8a,
In the same way as the detailed viewer data 8b,
The customer information 4 of the corresponding customer ID is extracted from the database 3, and the customer information 4 of the customer is converted to the profile data 4
The a and the preference data 4b are extracted and recorded in the searcher data 8c in the marketing information 8 which is configured for each product or service ID in the marketing database 7.

In the above description, the case where the customer who performed the preference search process and the customer who performed the keyword search process are recorded in the same searcher data 8c has been described, but different searcher data 8c may be provided for each. .

Next, FIG. 10 is a flow chart showing a flow of a questionnaire process and an evaluation process for commercial transaction information of a product or service handled by a business operator and a marketing process thereof in the present invention.

As described above, the list display page 1
2 is displayed, and by selecting any product or service,
The transaction information is displayed on the detail browsing page 14,
Links and buttons are prepared on the detailed browsing page 14 so that the page can be moved to the questionnaire page 16 or the evaluation page 18.

When a questionnaire request is made, for example, when a link or button to the questionnaire page 16 is clicked, the process moves to the questionnaire page 16 to display the questionnaire items and ask the customer to answer. To do so. The questionnaire items include, for example, how the customer service was handled, how the atmosphere of the store was. The obtained questionnaire data is recorded in the questionnaire respondent data 8c in the marketing information 8 of the business operator in the marketing database 7, together with the profile data 4a and the preference data 4b in the customer information 4 of the customer extracted from the customer database 3. To do so.

When an evaluation request is made, for example, when a link or button to the evaluation page 18 is clicked, the process moves to the evaluation page 16 to display the evaluation items and reply to the customer. To get it. What is an evaluation item?
For example, it is the number of points out of 5 points, the number out of 100 points, and the like. The obtained evaluation data is recorded in the evaluation data 6c of the product or service in the business database 5. In this case, like the evaluation data 6c of the business database 5 shown in FIG. 3, a total value or an average value of the evaluation data is calculated, and the number of stars among the five stars is recorded. Good.

In the above description, the case of recording in the evaluation data 6c of the business database 5 has been described.
Profile data 4a and preference data 4 in the customer information 4 of the customer extracted from the customer database 3.
It may be recorded in the marketing database 7 together with b.

Further, in the above description, the case where the questionnaire page 16 and the evaluation page 18 are different web pages from the detailed browsing page 14 has been described. May be displayed, and the detailed browsing page 14 may serve as the questionnaire page 16 and the evaluation page 18.

Next, FIG. 11 is a flow chart showing the flow of bookmark processing and marketing processing for commercial transaction information of products or services handled by the business operator in the present invention.

As described above, the list display page 1
2 is displayed, and by selecting any product or service,
The transaction information is displayed on the detail browsing page 14,
Buttons and the like for instructing bookmark processing are formed on the detailed browsing page 14.

If there is a bookmark request,
For example, when the button for instructing the bookmark processing is clicked, the location (URL) of the detailed browsing page 14 and its title are recorded in the bookmark data 4f in the customer information 4 of the customer of the customer database 3. . For example, the bookmark data 4 shown in FIG.
As shown in f, the commercial transaction information 6 is accompanied by the title such as the name of the product or service (for example, the name of the store if the restaurant provides food and drink as the service. If it is a product, the product name). The location (URL) of the displayed detailed browsing page 14 is recorded (bookmark processing).

When this bookmark processing is performed, the customer information 4 of the customer of the product or service recorded in the bookmark data 4f is extracted from the customer database 3 and the marketing database 7 is searched. It is recorded in the marketing information 8 for the product or service ID (marketing processing for bookmark processing).

That is, the list display person data 8a,
In the same way as the detailed viewer data 8b,
The customer information 4 of the corresponding customer ID, in particular, the profile data 4a and the preference data 4b are extracted from the database 3 and recorded in the bookmark record person data 8e in the marketing information 8 of the product or service in the marketing database 7.

Next, FIG. 12 is an explanatory view schematically showing the transition of display on the monitor screen of the customer terminal C in the present invention. In FIG. 12, reference numeral 9 is application software (hereinafter referred to as a browser) having a web browsing function of the Internet. The browser 9 accesses the agent unit 2 of the server S by inputting the URL (Uniform Resource Locator) of the website on the Internet constructed by the server S described above.

The agent means 2 displays the customer authentication page 10 in order to identify the customer who has accessed,
Ask the customer to enter the customer ID and password. As described above, in the case of a new customer who does not have a customer ID, the user is prompted to enter predetermined registration items and a new customer ID and password are issued.

After successfully authenticating the customer, the menu page 11 is displayed. The menu page 11 is appropriately classified according to region, product or service type,
A link is formed in each classification name, and by following the link, it is possible to move to a menu page of a lower concept. For example, when classifying by region, first select the region name such as Kanto or Kansai, then the prefecture name such as Tokyo or Kanagawa prefecture, and then the ward name such as Shinjuku or Shibuya or Musashino. It is categorized from higher-level concepts to lower-level concepts by selecting cities, towns and villages such as Mitaka City.

After selecting an arbitrary category on the menu page 11 by clicking the link, the list display page 12 is displayed. The display of the menu page 11 is not essential, and when it is not necessary to classify the products or services, the list display processing may be performed immediately after the customer authentication to display the list display page 12. In addition, buttons and links are formed on the menu page 11 so that the bookmark page (not shown) listing bookmarks (URL and its title) recorded in the customer bookmark data 4f can be displayed. If the menu page 11 is not provided, list display page 1
In 2, a button or a link for moving to the bookmark page may be formed.

On the list display page 12, a link to each detailed browsing page 14 is attached to the name of the product or service (in the illustrated example, the name of the restaurant that provides food and drink as a service), and a list is displayed. Is displayed. At this time, as described above, the list display process and the marketing process are performed (see FIG. 6).

After selecting an arbitrary product or service name on the list display page 12, the detailed browsing page 14 is displayed. The detailed browsing page 14 is formed based on the commercial transaction information 6 of the product or service. At this time, as described above, the detailed browsing process and the marketing process are performed (see FIG. 7).

Further, the menu page 11 or the list display page 12 is provided with a search form for a normal search or a search button for a favorite search. The search is performed and the marketing process is also performed (FIGS. 8 and 9).
reference). As with the list display page 12, the search result list display page 15 displayed as a result of the normal search or the favorite search has a link to each detailed browsing page 14 attached to the name of the product or service, Listed. After selecting an arbitrary product or service name on the search result list display page 15, the detailed browsing page 14 is displayed.

Further, if necessary, the detailed browsing page 14 can be moved to the questionnaire page 16 or the evaluation page 18 in which the questionnaire items are described, and the above-mentioned questionnaire process and evaluation process and the marketing process thereof are performed. (See Figure 10). The detail browsing page 14 may be formed so as to serve as the questionnaire page 16 and the evaluation page 18.

Further, if necessary, the detailed browsing page 14 is provided with a button or the like for registering the URL of the detailed browsing page 14 in the bookmark data 4f of the customer who is browsing the detailed browsing page 14. To do. By clicking this button or the like, the bookmark process and the marketing process described above are performed (see FIG. 11).

Next, FIG. 13 is an explanatory diagram schematically showing the transition of display on the monitor screen of the business entity terminal B in the present invention. When the agent means 2 of the server S is accessed by inputting the URL of the website in the browser 9, the agent means 2 displays the company authentication page 20 to identify the company that has accessed, and the company ID. And ask for a password.

After successful business operator authentication, the marketing information display page 22 is displayed. It should be noted that the company ID entered on the company authentication page 20 and the product or service ID in the marketing database 7 should be associated in advance, and when the company handles only a single product or service. , The same information may be used, and if the business handles a plurality of products or services, the marketing information 8 for any product or service ID
Prompt for input or selection as to whether to display.

The marketing information display page 22 is formed based on the marketing information 8 for each product or service ID. In this case, as shown in FIG. 13, it is more effective to improve the convenience of the business operator by graphing each data by a conventional method.

[0125]

As described above, according to the marketing information collecting / providing system via the data communication network of the present invention, in the data communication network such as the Internet, the interest of each customer is paid to the customer who is using the website. Improve customer convenience by giving priority to high-quality information, and quickly collect accurate and convenient marketing information from customers who are using the website without bothering the customer. However, it has a great effect that it can provide a marketing information collecting and providing system capable of providing effective advertising information to a business operator who puts out a publicity advertisement on a website or conducts electronic commerce. .

[Brief description of drawings]

FIG. 1 is a block diagram showing a basic device configuration in a marketing information collecting / providing system of the present invention.

FIG. 2 is an explanatory diagram showing an example of a customer database according to the present invention.

FIG. 3 is an explanatory diagram showing an example of a business database according to the present invention.

FIG. 4 is an explanatory diagram showing an example of a marketing database according to the present invention.

FIG. 5 is an explanatory diagram showing another example of the marketing database according to the present invention.

FIG. 6 is a flowchart showing a flow of a list display process of commercial transaction information of a product or service handled by a business operator and a marketing process thereof in the present invention.

FIG. 7 is a flowchart showing a flow of detailed browsing processing of commercial transaction information of a product or service handled by a business operator and its marketing processing in the present invention.

FIG. 8 is a flowchart showing a flow of a keyword search process for commercial transaction information of a product or service handled by a business operator and a marketing process in the present invention.

FIG. 9 is a flow chart showing a flow of a preference search process for commercial transaction information of a product or service handled by a business operator and its marketing process in the present invention.

FIG. 10 is a flowchart showing the flow of a questionnaire process and an evaluation process for commercial transaction information of a product or service handled by a business operator, and its marketing process in the present invention.

FIG. 11 is a flowchart showing the flow of bookmark processing and marketing processing for commercial transaction information of products or services handled by a business operator in the present invention.

FIG. 12 is an explanatory diagram schematically showing the transition of display on the monitor screen of the customer terminal according to the present invention.

FIG. 13 is an explanatory diagram schematically showing the transition of display on the monitor screen of the business entity terminal in the present invention.

[Explanation of symbols]

1: system for collecting and providing marketing information, 2: agent means, 3: customer database, 4: customer information, 4a: profile data, 4b: preference data,
4c: accumulated characteristic factor data, 4d: browsing history data, 4
e: search history data, 4f: bookmark data, 5:
Business database, 6: commerce information, 6a: attribute data, 6b: characteristic factor data, 6c: evaluation data,
7: Marketing database, 8: Marketing information, 8a: List display data, 8b: Detailed viewer data, 8c: Searcher data, 8d: Questionnaire respondent data, 8e: Bookmark registrant data, 9: Browser, 10 : Customer authentication page, 11: Menu page, 1
2: List display page, 14: Detailed browsing page, 15:
Search result list display page, 16: survey page,
18: Evaluation page, 20: Business authentication page, 22: Marketing information display page, B: Business terminal, C: Customer terminal, N: Internet, S: Server.

Claims (18)

[Claims] 1. A customer who records customer information for each customer.
A database, a business database that records commercial transaction information for each product or service handled by the business, a marketing database that records marketing information for each product or service that the business handles, and customer information recorded in the customer database When providing commercial transaction information of products or services recorded in the business database to a registered customer, all or part of the customer information of the customer is extracted from the customer database, and the extracted customer A marketing information collecting and providing system via a data communication network, comprising: agent means for recording information in the marketing database as marketing information for each product or service handled by a business operator. 2. The collection and provision of marketing information via a data communication network according to claim 1, wherein the commercial transaction information includes attribute data and characteristic factor data regarding a product or service handled by a business. system. 3. The collection and provision of marketing information via a data communication network according to claim 2, wherein the attribute data indicates basic transaction content of a product or service handled by a business. system. 4. The marketing via a data communication network according to claim 2 or 3, wherein the characteristic factor data is an encoded transaction characteristic of a product or service handled by a business. Information collection and provision system. 5. The marketing via the data communication network according to claim 2, wherein the commercial transaction information further includes evaluation data of a customer regarding a product or service handled by a business. Information collection and provision system. 6. The customer information includes profile data including personal information of the customer and preference data indicating a tendency of the personal preference of the customer. A system for collecting and providing marketing information via the data communication network described in the section. 7. The customer information includes characteristic factor cumulative data in which a history of characteristic factors is cumulatively recorded, browsing history data in which a history of browsed commercial transaction information is recorded, and search history data in which a searched keyword is recorded. 7. The system for collecting and providing marketing information via a data communication network according to claim 6, further comprising: and bookmark data recording the location of arbitrary commercial transaction information. 8. The marketing information is a customer who performs a list display process of commercial transaction information of a product or service handled by a business operator, a product handled by the business operator, a customer who browses commercial transaction information of a service, or a product handled by a business operator. Or, a customer who has performed a keyword search process of business transaction information of a service, a customer who has performed a preference search process of business transaction information of a product or service handled by a business operator,
Addition of preference to commercial transaction information of products or services handled by businesses, to customers who have performed keyword search processing, customers who have performed a questionnaire process on commercial transaction information of products or services handled by businesses, and / or commercial transaction information of products or services handled by businesses. In contrast to the customers who have performed bookmark registration processing, they are cumulatively recorded, respectively.
7. A system for collecting and providing marketing information via the data communication network according to any one of 7. 9. When there is a marketing information output request from the business operator, the agent means
9. The marketing information collecting / providing system via the data communication network according to claim 1, wherein marketing information about the business operator is output from the marketing database. 10. In the list display processing, the agent means collates the customer information of the customer in the customer database with the business transaction information in the business database when the customer requests a list display of the business transaction information. However, the products or services that have commercial transaction information with a lot of anaphora should be preferentially displayed in a list, and the customer information of the customers should be marketed for the products or services.
The marketing information collecting and providing system via a data communication network according to claim 8 or 9, wherein the marketing information is recorded in a database. 11. The browsing process of the commercial transaction information is such that, when there is a browsing request for the commercial transaction information from a customer, the agent means displays the commercial transaction information of the product or service for which the browsing request is made, and Characteristic factor data of the commercial transaction information is cumulatively recorded in the characteristic factor cumulative data of the customer in the customer database, and customer information of the customer is recorded as marketing information in the marketing database of the product or service. A system for collecting and providing marketing information via the data communication network according to any one of claims 8 to 10. 12. In the keyword search process, when a customer requests a keyword search for commercial transaction information, the agent means searches the commercial transaction information in the business database for the keyword input by the customer and applies the keyword. With a certain number of keywords that correspond to a product or service having certain commercial transaction information, and the customer information of the customer and the keyword are marketed in the marketing database of the product or service. The system for collecting and providing marketing information via the data communication network according to any one of claims 8 to 11, characterized in that: 13. In the preference search process, when a customer makes a preference search request for commercial transaction information, the agent means uses a business database for feature factor data recorded in the feature factor cumulative data of the customer. Retrieving each commercial transaction information, and preferentially displaying a list of products or services having commercial transaction information having corresponding characteristic factor data in descending order of the cumulative number of characteristic factor data in the characteristic factor cumulative data of the customer, The marketing information via the data communication network according to any one of claims 8 to 12, wherein the customer information of the customer and the keyword are recorded as marketing information in a marketing database of the product or service. Collection and provision system. 14. The preference imparting keyword search process comprises:
When there is a request from a customer for a keyword imparting keyword for commercial transaction information, the agent means retrieves the keyword entered by the customer from each commercial transaction information in the business database and records it in the accumulated characteristic factor data of the customer. For each of the characteristic factor data, the respective commercial transaction information in the business database is searched in the order of the cumulative number, and the number of corresponding keywords and the number of keywords corresponding to the product or service having the corresponding commercial transaction information with the characteristic factor data and the relevant The list of feature factor data in the customer's feature factor cumulative data is preferentially displayed in a list in descending order, and the customer information of the customer and the keyword are recorded as marketing information in the marketing database of the product or service. The method according to claim 8 to 13, wherein Marketing information collection providing system via a data communications network according to any one. 15. In the questionnaire process, when a customer requests a questionnaire for a product or service handled by a business, the agent means displays a questionnaire item about the product or service, and the obtained answer data. 15. The item is recorded in a marketing database of the product or service, and the customer information of the customer is recorded in the marketing database of the product or service as marketing information. A system for collecting and providing marketing information via a data communication network. 16. In the evaluation processing, when a customer makes an evaluation request for a product or service handled by a business, the agent means displays evaluation items for the product or service, and the obtained evaluation data. 16. The method according to any one of claims 8 to 15, wherein is recorded in a marketing database of the product or service, and customer information of the customer is recorded as marketing information in the marketing database of the product or service. A system for collecting and providing marketing information via a data communication network. 17. The system for collecting and providing marketing information via a data communication network according to claim 1, wherein the product is an object of electronic commerce. 18. The system for collecting and providing marketing information via a data communication network according to claim 1, wherein the service is provision of food and drink.