JP6679513B2 - Providing apparatus, providing method, and providing program - Google Patents

Description

  The present invention relates to a providing device, a providing method, and a providing program.

  In recent years, with the rapid spread of the Internet, for example, a technology for selling a product or service on an EC (Electronic Commerce) site has been provided. For example, there is known a technique of analyzing a customer in consideration of a trend of a period.

JP, 2005-146145, A

  However, in the above-mentioned conventional technique, it is not always possible to provide appropriate information to a provider who sells a predetermined product or service. For example, information based on trends that are not useful to the provider may be provided solely based on the designation of the period, and may not be appropriate information for the provider of the product or service. For example, regarding a product or service provided by a provider, it is desirable to provide the provider with useful information in developing a new product or the like.

  The present application has been made in view of the above, and an object thereof is to provide a providing apparatus, a providing method, and a providing program that provide appropriate information to a provider who sells a predetermined product or service.

  The providing device according to the present application is a combination of an acquisition unit that acquires designation information regarding a keyword designated by one provider, a first keyword regarding a product or a service, and a second keyword that co-occurs with the first keyword. And a providing unit that provides the one providing source with information about a second keyword whose co-occurrence frequency in combination with a first keyword belonging to a category corresponding to the designated information satisfies a predetermined condition. And

  According to the aspect of the embodiment, it is possible to provide appropriate information to a provider who sells a predetermined product or service.

FIG. 1 is a diagram illustrating an example of a providing process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the providing system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the providing device according to the embodiment. FIG. 4 is a diagram illustrating an example of the registration information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of a user information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of the behavior information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example of the trend word information storage unit according to the embodiment. FIG. 8 is a flowchart showing an example of the providing process according to the embodiment. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing apparatus.

  Hereinafter, modes (hereinafter, referred to as “embodiments”) for carrying out a providing apparatus, a providing method, and a providing program according to the present application will be described in detail with reference to the drawings. It should be noted that the providing apparatus, the providing method, and the providing program according to the present application are not limited by this embodiment. Also, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicated description will be omitted.

(Embodiment)
[1. Provision processing]
An example of the providing process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a providing process according to the embodiment. Specifically, FIG. 1 is a diagram illustrating an example of collecting information used when the providing apparatus 100 provides information to one provider who provides a product or service. The one provider here is, for example, a store that provides (sells) a product or service. In the following, products or services may be collectively referred to as “products”. In FIG. 1, the providing device 100 extracts a trend word based on a keyword (hereinafter, also referred to as “search query” or “query”) used by a user for a search. The term “trend word” as used herein refers to, for example, a keyword that is estimated to have increased interest in the user in a certain category. Further, in FIG. 1, the providing apparatus 100 acquires the designation of the keyword from the store and provides the store with information regarding the trend word corresponding to the category to which the acquired keyword belongs.

[Structure of provision system]
First, the providing system 1 shown in FIGS. 1 and 2 will be described. As shown in FIG. 2, the providing system 1 includes a terminal device 10, a store device 20, and a providing device 100. The terminal device 10, the store device 20, and the providing device 100 are connected via a predetermined network N so that they can communicate with each other in a wired or wireless manner. FIG. 2 is a diagram illustrating a configuration example of the providing system according to the embodiment. The providing system 1 shown in FIG. 2 may include a plurality of terminal devices 10, a plurality of store devices 20, and a plurality of providing devices 100.

  The terminal device 10 is an information processing device used by a user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example illustrated in FIG. 1, the terminal device 10 is a smartphone used by a user. In addition, below, the terminal device 10 may be described as a user. That is, in the following, the user can be read as the terminal device 10. Specifically, FIG. 1 illustrates a case where the terminal device 10 is a smartphone used by a user identified by a user ID “U1” (hereinafter, sometimes referred to as “user U1”).

  Further, in the example illustrated in FIG. 1, the terminal device 10 will be described as the terminal devices 10-1 to 10-5 according to the user who uses the terminal device 10. For example, the terminal device 10-1 is the terminal device 10 used by the user (user U1) identified by the user ID “U1”. Further, for example, the terminal device 10-2 is the terminal device 10 used by (user U2) identified by the user ID “U2”. Further, in the following, the terminal devices 10-1 to 10-5 will be referred to as the terminal device 10 in the case of being described without particular distinction.

  Based on the correspondence information, the providing device 100 obtains information about the second keyword whose co-occurrence frequency of the combination with the first keyword belonging to the category corresponding to the designation information about the keyword designated by one provider satisfies a predetermined condition. An information processing device provided to one provider.

  The providing apparatus 100 also provides a search service that provides the terminal device 10 with a search result for a query (search query) acquired from the terminal device 10. In the example of FIG. 1, the providing device 100 provides, as a search result, predetermined information corresponding to the query to the terminal device 10 that is the transmission source of the query.

  Although FIG. 1 shows the case where the providing apparatus 100 provides the search service, the providing apparatus 100 may not provide the search service when an external information processing apparatus provides the search service. In this case, the providing device 100 may acquire various information from an external information processing device or the like that provides a search service and only provide the information to the store.

  The store device 20 is an information processing device used by the manager M1 of the store X, which is the selling source. For example, the administrator M1 of the store X uses the store device 20 to specify the keyword with respect to the providing device 100. The store device 20 is realized by, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. FIG. 1 shows a case where the store device 20 is a notebook PC.

  Further, “* (* is an arbitrary numerical value)” following “dt” in each date and time “dt *” shown in the example of FIG. 1 indicates the date and time when the corresponding action or the like was performed, and the date and time “dt *” Indicates that the larger the value of “*”, the newer the date. For example, the date and time "dt11-2" indicates that the date is newer than the date and time "dt11-1" because the numerical value following "dt" is larger. In the example illustrated in FIG. 1, the action performed by the user U2 at the date and time “dt11-2” is performed after the action performed by the user U1 at the date and time “dt11-1”. Further, for example, the date “dt12” indicates that the date is newer because the numerical value following “dt” is larger than the date “dt11-5”. Note that, in the example of FIG. 1, an abstract illustration such as “date and time dt12” is shown, but “date and time dt11” has a concrete date and time such as “23:41:32 on January 23, 2017”. Corresponding.

  First, the providing device 100 acquires designation information regarding a keyword designated by the store (step S10). In the example of FIG. 1, the providing device 100 acquires the designation information designating the keyword “shampoo” from the store device 20 of the store X. For example, the providing device 100 stores the information about the keyword “shampoo” acquired from the store device 20 of the store X in the registration information storage unit 121.

  The “registration ID” shown in the registration information storage unit 121 in FIG. 1 indicates identification information for identifying registration of the designation information designated in the store. Further, the “store” shown in the registration information storage unit 121 in FIG. 1 indicates a provider that provides the corresponding product, that is, a seller. The “keyword” shown in the registration information storage unit 121 in FIG. 1 indicates the keyword designated by the corresponding store. Further, “category” shown in the registration information storage unit 121 in FIG. 1 indicates a category corresponding to the designated keyword.

  In the example illustrated in FIG. 1, the store B indicates that the keyword “smartphone” is designated. Further, the keyword “smartphone” indicates that it belongs to the category “electric appliances”. In the example shown in FIG. 1, the store X indicates that the keyword “shampoo” is designated. The keyword "shampoo" indicates that it belongs to the category "cosmetics". For example, the providing device 100 identifies the category of the keyword designated by the store based on the information about the storage category in the storage unit 120 (see FIG. 3).

  Further, the providing device 100 acquires a query from the terminal device 10-1 used by the user U1 (step S11-1). In the example of FIG. 1, the providing device 100 acquires the query “hand cream wormwood” from the terminal device 10-1 at the date and time dt11-1. Then, the providing device 100 provides the search result corresponding to the query “hand cream wormwood” to the terminal device 10-1 (step S12-1). Further, the providing apparatus 100 stores, in the behavior information storage unit 123, behavior information indicating that the user U1 performed the search using the query “hand cream wormwood” at the date and time dt11-1.

  Further, the providing device 100 acquires a query from the terminal device 10-2 used by the user U2 (step S11-2). In the example of FIG. 1, the providing device 100 acquires the query “lotion wormwood” from the terminal device 10-2 at the date and time dt11-2. Then, the providing device 100 provides the search result corresponding to the query “lotion wormwood” to the terminal device 10-2 (step S12-2). Further, the providing apparatus 100 stores, in the behavior information storage unit 123, behavior information indicating that the user U2 has performed a search using the query “lotion wormwood” at the date and time dt11-2.

  Further, the providing device 100 acquires a query from the terminal device 10-3 used by the user U3 (step S11-3). In the example of FIG. 1, the providing device 100 acquires the query “smartphone battery” from the terminal device 10-3 at the date and time dt11-3. Then, the providing device 100 provides the search result corresponding to the query “smartphone battery” to the terminal device 10-3 (step S12-3). Further, the providing device 100 stores, in the behavior information storage unit 123, behavior information indicating that the user U2 has performed a search using the query “smartphone battery” at the date and time dt11-2.

  Further, the providing device 100 acquires a query from the terminal device 10-4 used by the user U4 (step S11-4). In the example of FIG. 1, the providing device 100 acquires the query “weather” from the terminal device 10-4 at the date and time dt11-4. Then, the providing device 100 provides the search result corresponding to the query “weather” to the terminal device 10-4 (step S12-4). Further, the providing apparatus 100 stores, in the behavior information storage unit 123, behavior information indicating that the user U2 has performed a search using the query “weather” at the date and time dt11-2.

  First, the providing device 100 acquires a query from the terminal device 10-5 used by the user U5 (step S11-5). In the example of FIG. 1, the providing device 100 acquires the query “hand cream wormwood” from the terminal device 10-5 at the date and time dt11-5. Then, the providing device 100 provides the search result corresponding to the query "hand cream wormwood" to the terminal device 10-5 (step S12-5). Further, the providing device 100 stores, in the behavior information storage unit 123, behavior information indicating that the user U5 performed the search using the query “hand cream wormwood” at the date and time dt11-5.

  Hereinafter, when the steps S11-1 to S11-5 will be described without distinction, they will be collectively referred to as step S11. The search for each user is not limited to steps S11-1 to S11-5, and may be performed multiple times. Further, hereinafter, when the steps S12-1 to S12-5 are described without making a distinction, they are collectively referred to as step S12. Note that although FIG. 1 illustrates five users U1 to U5, the providing apparatus 100 is not limited to the users U1 to U5, and a large number of users (for example, 1 million users or 10 million users) are used for searching. Get the query that was there.

  Then, the providing device 100 analyzes the change in the number of times the query has been used (step S13). In the example of FIG. 1, the providing device 100 analyzes the change in the number of times the query has been used, based on the action information stored in the action information storage unit 123. For example, the providing device 100 analyzes a change in the number of times of use of a keyword (query) used with a product name belonging to each category. For example, the providing device 100 analyzes a change in the number of times a keyword (query) used with a product name belonging to each category is associated with a category. For example, the providing device 100 analyzes a change in the number of times of use of a keyword (query) used together with a keyword (product name or the like) belonging to a category corresponding to the keyword designated by the store. For example, the providing device 100 analyzes a change in the number of times of use of a query used with a keyword belonging to the category “electric appliance” corresponding to the keyword “smartphone” specified by the store B. Further, for example, the providing device 100 analyzes a change in the number of times of use of a query used with a keyword belonging to the category “cosmetics” corresponding to the keyword “shampoo” specified by the store X.

  For example, the providing device 100 analyzes the change in the number of times of use of the query used with the keyword belonging to the category “cosmetics” corresponding to the keyword “shampoo” specified by the store X. In the example of FIG. 1, the providing device 100 generates a transition graph SG11 showing a change in the number of times of use of the keyword “mugwort” used together with the keyword belonging to the category “cosmetics”. Further, the providing device 100 analyzes the number of times of search using the keyword “Yomogi” together with the keyword belonging to the category “Cosmetic” using the transition graph SG11.

  Then, the providing device 100 extracts the trend word based on the acquired information about the query (step S14). For example, in the providing device 100, the number of times the first query and the second query regarding other products belonging to the category corresponding to the product designated by the store are used in combination has increased by a predetermined threshold value or more in a predetermined period. In this case, the second query is extracted as a trend word.

  In the example of FIG. 1, the providing device 100 uses the combination with the first query regarding other products belonging to the category “cosmetics” of the product specified by the store X, and the increase rate is 2 between the date dt11 and the date dt12. The character string "mugwort", which is the second query that is more than doubled, is extracted as a trend word. Specifically, in the providing device 100, the number of times the first query corresponding to the category “cosmetics” is searched in combination with the keyword “mugwort” is the number of times of search c11 (for example, 10,000 times) at the date and time dt11. At the date and time dt12, the number of searches c12 is twice or more the number of searches c11 (for example, 30,000). Therefore, in the example of FIG. 1, the providing device 100 extracts the keyword “mugwort” as a trend word corresponding to the category “cosmetics”. In the example of FIG. 1, the providing device 100 extracts the keyword “battery” as a trend word corresponding to the category “home appliances”.

  It should be noted that the case where the condition for extracting the trend word that the increase rate in the above-described predetermined period is not less than twice is an example is an example, and the providing device 100 extracts the trend word based on various conditions. Good. For example, the providing device 100 may extract the trend word on the condition that the rate of increase in the predetermined period is 3 times or more or 5 times or more. Further, for example, the providing device 100 may extract the trend word on the condition that the number of searches has increased by a predetermined threshold value or more in a predetermined period. For example, the providing device 100 may extract the trend word on the condition that the number of searches increases 1000 times or more or 10,000 times or more in a predetermined period. Note that the above is an example, and the providing apparatus 100 may perform the condition determination by appropriately using various information and extract the trend word.

  Then, the providing device 100 provides the store with information regarding the trend word (step S15). For example, the providing device 100 provides the information related to the trend word to the store that has registered the category corresponding to the trend word. For example, the providing device 100 provides the store that has registered for the category “cosmetics” with information indicating that the current trend word “mugwort” in the category “cosmetics” is present. In the example of FIG. 1, the providing apparatus 100 stores information indicating that the current trend word “mugwort” in the category “cosmetic” is stored in the store X in which the product “shampoo” belonging to the category “cosmetic” is registered as the designation information. provide.

  In this way, the providing device 100 provides the store with a keyword having the number of times of being used together with the keyword of the category corresponding to the keyword designated by the store increased in a predetermined period as a trend word. As a result, the store that has been provided with the trend word can develop or market a new product or the like for the product or service provided by itself based on the provided trend word.

[1-1. Extraction target]
In the example of FIG. 1, the providing device 100 extracts the trend word using the query used for the search, but the providing device 100 may extract the trend word for various information. . For example, the providing device 100 may extract the trend word from character information communicated on a predetermined network. For example, the providing device 100 extracts, as a trend word, a second keyword in which the co-occurrence frequency of the combination with the first keyword belonging to the category corresponding to the specified information of the store satisfies the predetermined condition in the character information in the predetermined service. May be.

  For example, the providing device 100 may extract the trend word for the posted information posted by the user in the social networking service (SNS). For example, the providing apparatus 100 may extract the trend word by using the posted information posted by the user in Twitter (registered trademark) or Facebook (registered trademark). For example, the providing device 100 may extract a trend word by targeting a sentence (character information) posted by the user in Twitter.

  For example, the providing device 100 may extract the trend word by using the input information input by the user in the message service. For example, the providing device 100 may extract the trend word by using the input information input by the user in a message service such as LINE (registered trademark). For example, the providing device 100 may extract the trend word by using the input information input in the e-mail as a target. For example, the providing apparatus 100 may extract the trend word for information (search query) in a search service regarding content items (information) on the web. Further, for example, the providing device 100 may be an information processing device that provides a search service for content (information) on the web, and the store device 20 may be an information processing device of the store X that uses a predetermined electronic commerce service. . In this way, the providing apparatus 100 may provide information, for example, in response to a request from an administrator who uses another service different from the service provided by the providing apparatus 100. In such a case, for example, the providing apparatus 100 may provide a page for registering a keyword to an administrator who uses another service, or may display a keyword registered by the administrator in another service that the administrator uses. Information may be provided to the administrator by acquiring from another service.

[1-2. Information to provide]
In the example of FIG. 1, the case where the providing device 100 provides the information indicating the trend word and the category corresponding to the trend word has been described for the sake of simplicity. Information may be provided to the store. For example, the providing device 100 may provide the trend word score based on the rate of increase to the store. For example, the providing device 100 may provide the trend word score “2” to the store when the rate of increase is double.

[1-3. Target of aggregation)
In the example of FIG. 1, the case where the providing apparatus 100 extracts trend words for all the keywords belonging to the category corresponding to the keyword specified by the store is illustrated for the sake of simplicity. , Trend words may be extracted for keywords other than those specified by the store.

  For example, in the example of FIG. 1, the providing device 100 may extract the trend word for a search other than the search regarding the keyword “shampoo” specified by the store X. In the example of FIG. 1, the providing apparatus 100 may exclude the search using the keyword “Yomogi” together with the keyword “shampoo” specified by the store X. That is, the providing device 100 analyzes the number of times of use of the second query (second keyword) that co-occurs with the first query (first keyword) related to other products belonging to the category corresponding to the product designated by the store X. Good. As a result, the providing apparatus 100 does not consider the keywords (products) specified by the store itself but the keywords (products) having the same category as the keywords (products) specified by the store, that is, the products around the product targeted by the store. It becomes possible to provide the trend word of the store to the store.

  Further, the providing device 100 may extract the trend word not only for each category but also for each keyword. For example, the providing device 100 may extract another keyword used for a search together with one keyword as a trend word.

[2. Configuration of providing device]
Next, the configuration of the providing device 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the providing device according to the embodiment. As shown in FIG. 3, the providing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The providing apparatus 100 has an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the providing apparatus 100 and a display unit (for example, a liquid crystal display) for displaying various information. May be.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 110 is connected to a network by wire or wirelessly, and transmits and receives information to and from the terminal device 10 and the store device 20 included in the providing system 1, for example.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 3, the storage unit 120 according to the embodiment includes a registration information storage unit 121, a user information storage unit 122, an action information storage unit 123, and a trend word information storage unit 124.

(Registration information storage unit 121)
The registration information storage unit 121 according to the embodiment stores various kinds of information regarding products. FIG. 4 is a diagram illustrating an example of the registration information storage unit according to the embodiment. The registration information storage unit 121 illustrated in FIG. 4 has items such as “registration ID”, “store”, “keyword”, and “category”.

  The “registration ID” indicates identification information for identifying registration of the designated information designated in the store. The “store” indicates a provider that provides the corresponding product, that is, a seller. "Keyword" indicates a keyword specified by the corresponding store. Further, “category” indicates a category corresponding to the designated keyword. If the user specifies a category instead of specifying a keyword, the "keyword" is registered as "-(no specification)", and the category (for example, cosmetics, entertainment, etc.) specified by the user is registered in the "category". You may be registered.

  In the example illustrated in FIG. 4, the registration of the designation information identified by the registration ID “RG11” is performed by the store B. In the example illustrated in FIG. 4, the store B indicates that the keyword “smartphone” is designated. Further, the keyword “smartphone” indicates that it belongs to the category “electric appliances”. In the example shown in FIG. 4, the registration of the designation information identified by the registration ID “RG100” indicates that the registration has been performed by the store X. In the example shown in FIG. 4, the store X indicates that the keyword “shampoo” is designated. The keyword "shampoo" indicates that it belongs to the category "cosmetics". The providing device 100 may store the information about the category in the storage unit 120. For example, the providing device 100 may store, in the storage unit 120, information about categories having a hierarchical structure and information associated with each product belonging to each category.

  Note that the registration information storage unit 121 is not limited to the above, and may store various information according to the purpose. For example, the registration information storage unit 121 may store information regarding the date and time when the designation information was registered. Further, for example, the registration information storage unit 121 may register designation information of a plurality of keywords for one store. For example, in the registration information storage unit 121, designation information of a plurality of keywords up to a predetermined upper limit value may be registered for one store.

(User information storage unit 122)
The user information storage unit 122 according to the embodiment stores various information regarding user attributes. For example, the user information storage unit 122 stores user attribute information. FIG. 5 is a diagram illustrating an example of the user information storage unit according to the embodiment. The user information storage unit 122 illustrated in FIG. 5 includes items such as “user ID”, “age”, and “sex”.

  “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 shown in the example of FIG. “Age” indicates the age of the user who uses the terminal device 10. The “age” may be a specific age of the user identified by the user ID, such as 35 years old. “Gender” indicates the gender of the user who uses the terminal device 10.

  For example, in the example illustrated in FIG. 5, the age of the user identified by the user ID “U1” is “20s”, and the gender of the user is “male”. Further, for example, in the example shown in FIG. 5, the age of the user identified by the user ID “U2” is “20s”, and the gender of the user is “female”.

  Note that the user information storage unit 122 is not limited to the above, and may store various information according to the purpose. For example, the user information storage unit 122 may store information regarding the demographic attribute of the user and information regarding the psychographic attribute. For example, the user information storage unit 122 may store information such as name, family structure, income, interest, and lifestyle.

(Behavior information storage unit 123)
The behavior information storage unit 123 according to the embodiment stores various information regarding the behavior of the user. FIG. 6 is a diagram illustrating an example of the behavior information storage unit according to the embodiment. For example, the behavior information storage unit 123 stores various behavior information including a search performed using the terminal device 10 of each user. The action information storage unit 123 illustrated in FIG. 6 includes items such as “action ID”, “user ID”, “date and time”, and “query information”. The "query information" includes items such as "query 1" and "query 2".

  In addition, the “action ID” indicates information that identifies the action of the user. “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 shown in the example of FIG. "Date and time" indicates the date and time when the action of the corresponding user was performed. The “date and time” is illustrated in an abstract manner like “dt11-1”, but a specific date and time such as “January 23, 2017 22:31:52” may be stored. Further, the “query information” indicates information regarding the query used in the corresponding search. “Query 1” and “query 2” indicate the queries used in the corresponding search. For example, “query 1” corresponds to the first query, and “query 2” corresponds to the first query.

  For example, in the example illustrated in FIG. 6, the user (user U1) identified by the user ID “U1” indicates that the behavior AC11 is performed. Specifically, in the example illustrated in FIG. 6, the user U1 indicates that the search (action AC11) using the first query “hand cream” and the second query “yomogi” is performed at the date and time dt11-1. Further, for example, in the example illustrated in FIG. 6, the user (user U2) identified by the user ID “U2” indicates that the behavior AC12 is performed. Specifically, in the example illustrated in FIG. 6, the user U2 indicates that the search (action AC12) using the first query “lotion” and the second query “mugwort” is performed at the date and time dt11-2.

  The action information storage unit 123 is not limited to the above, and may store various information according to the purpose. In addition, FIG. 6 shows the case where the behavior information is stored in the behavior information storage unit 123 for each user ID, but the behavior information is not limited to the order of date and time, and may be stored for each user ID, for example.

(Trend word information storage unit 124)
The trend word information storage unit 124 according to the embodiment stores various kinds of information regarding the index. FIG. 7 is a diagram illustrating an example of the trend word information storage unit according to the embodiment. The trend word information storage unit 124 shown in FIG. 7 has items such as “trend word ID”, “category”, and “trend word”.

  “Trend word ID” indicates identification information for identifying a trend word. “Category” indicates the category from which the trend word is extracted. "Trend word" indicates the extracted trend word.

  The example of FIG. 7 shows that the trend word information identified by the trend word ID “TW11” has extracted the trend word “mugwort” in the category “cosmetics”. In addition, the example of FIG. 7 indicates that the trend word information identified by the trend word ID “TW12” has extracted the trend word “battery” in the category “electric appliance”.

  Further, the trend word information storage unit 124 is not limited to the above, and may store various information according to the purpose. For example, the trend word information storage unit 124 may store information regarding the date and time when the trend word was extracted and the period during which the information used for the extraction was collected. For example, the trend word information storage unit 124 may store a score based on the trend word increase rate.

(Control unit 130)
Returning to the description of FIG. 3, the control unit 130 is a controller, and is stored in a storage device inside the providing apparatus 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). It is realized by executing various programs (corresponding to an example of the provided programs) using the RAM as a work area. The control unit 130 is a controller and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 3, the control unit 130 includes an acquisition unit 131, a generation unit 132, an extraction unit 133, and a provision unit 134, and realizes or executes the functions and actions of information processing described below. .

(Acquisition unit 131)
The acquisition unit 131 acquires various kinds of information. For example, the acquisition unit 131 acquires various types of information from the registration information storage unit 121, the user information storage unit 122, the behavior information storage unit 123, and the trend word information storage unit 124.

  For example, the acquisition unit 131 acquires designation information regarding a keyword designated by one provider. Further, for example, the acquisition unit 131 acquires a keyword specified by one provider as the specification information. Further, for example, the acquisition unit 131 acquires a category based on a keyword specified by one provider as the specified information. For example, when the keyword specified by one provider matches one category, the acquisition unit 131 acquires the specified keyword as a category specification. Further, for example, the acquisition unit 131 acquires designation information regarding a query designated by one provider.

  In the example of FIG. 1, the acquisition unit 131 acquires designation information that designates a keyword from the store device 20. In the example of FIG. 1, the providing device 100 acquires the designation information designating the keyword “shampoo” from the store device 20 of the store X. For example, the providing device 100 stores the information about the keyword “shampoo” acquired from the store device 20 of the store X in the registration information storage unit 121.

  The acquisition unit 131 also acquires various types of information from an external information processing device. For example, the acquisition unit 131 acquires the query used by the user for the search from the behavior information storage unit 123. For example, the acquisition unit 131 acquires the query used by the user for the search from the terminal device 10.

  In the example of FIG. 1, the acquisition unit 131 acquires the query “hand cream wormwood” from the terminal device 10-1. Further, in the example of FIG. 1, the acquisition unit 131 acquires the query “lotion wormwood” from the terminal device 10-2. Further, in the example of FIG. 1, the acquisition unit 131 acquires the query “smartphone battery” from the terminal device 10-3. Further, in the example of FIG. 1, the acquisition unit 131 acquires the query “weather” from the terminal device 10-4. Further, in the example of FIG. 1, the acquisition unit 131 acquires the query “hand cream wormwood” from the terminal device 10-5.

(Generator 132)
The generation unit 132 generates various information. For example, the generation unit 132 analyzes a change in the number of times the query has been used. In the example of FIG. 1, the generation unit 132 analyzes the change in the number of times the query has been used, based on the action information stored in the action information storage unit 123. For example, the generation unit 132 analyzes a change in the number of times a keyword (query) used with a product name belonging to each category is used. For example, the generation unit 132 analyzes a change in the number of times a keyword (query) used with a product name belonging to each category is associated with the category.

  For example, the generation unit 132 analyzes a change in the number of uses of a keyword (query) used together with a keyword (product name or the like) belonging to a category corresponding to the keyword designated by the store. In the example of FIG. 1, the generation unit 132 analyzes a change in the number of times of use of a query used together with a keyword belonging to the category “electric appliance” corresponding to the keyword “smartphone” specified by the store B. Further, in the example of FIG. 1, the generation unit 132 analyzes the change in the number of times of use of the query used with the keyword belonging to the category “cosmetics” corresponding to the keyword “shampoo” specified by the store X.

  In the example of FIG. 1, the generation unit 132 analyzes a change in the number of times of use of a query used with a keyword belonging to a category “cosmetics” corresponding to the keyword “shampoo” specified by the store X. In the example of FIG. 1, the generation unit 132 generates a transition graph SG11 showing a change in the number of times of use of the keyword “mugwort” used together with the keyword belonging to the category “cosmetics”. In the example of FIG. 1, the generation unit 132 uses the transition graph SG11 to analyze the number of searches using the keyword “Yomogi” together with the keyword belonging to the category “cosmetics”.

(Extractor 133)
The extraction unit 133 extracts various information. For example, the extraction unit 133 extracts various information.

  For example, the extraction unit 133 extracts the trend word based on the information regarding the query acquired by the acquisition unit 131. In the example of FIG. 1, the extraction unit 133 determines that the number of times the first query and the second query regarding other products belonging to the category corresponding to the product designated by the store are used in combination in a predetermined period. When the value is higher than the threshold value, the second query is extracted as a trend word.

  In the example of FIG. 1, the extraction unit 133 uses the combination with the first query regarding other products belonging to the category “cosmetics” of the product designated by the store X, and the increase rate is 2 between the date and time dt11 and the date and time dt12. The character string "mugwort", which is the second query that is more than doubled, is extracted as a trend word. In the example of FIG. 1, the extraction unit 133 determines that the number of times the first query corresponding to the category “cosmetics” and the keyword “mugwort” are searched for is the number of times of search c11 (for example, 10,000 times) at the date and time dt11. Therefore, at the date and time dt12, the number of searches c12 is twice or more the number of searches c11 (for example, 30,000). In the example of FIG. 1, the extraction unit 133 extracts the keyword “mugwort” as a trend word corresponding to the category “cosmetics”. Further, in the example of FIG. 1, the extraction unit 133 extracts the keyword “battery” as the trend word corresponding to the category “home appliances”.

(Providing section 134)
The providing unit 134 provides various information to an external information processing device. For example, the providing unit 134 may co-occur a combination of a first keyword related to a product or a service and a second keyword that co-occurs with the first keyword and a first keyword that belongs to a category corresponding to the designated information. Information about the second keyword whose frequency satisfies a predetermined condition is provided to one provider. For example, the providing unit 134 provides one provider with information about the second keyword in which the increase in the co-occurrence frequency of the combination with the first keyword belonging to the category corresponding to the designated information in a predetermined period satisfies a predetermined condition. To do. For example, the providing unit 134 provides one piece of information about the second keyword that is a first keyword different from the keyword and that the co-occurrence frequency of the combination of the keyword and the first keyword having a common category satisfies a predetermined condition. Originally provided.

  Further, for example, the providing unit 134 provides the search result corresponding to the query acquired by the acquisition unit 131. In the example of FIG. 1, the providing unit 134 extracts the search result corresponding to the query “hand cream wormwood” from the predetermined information group stored in the storage unit 120 and provides the result to the terminal device 10-1.

  For example, the providing unit 134 provides information about the trend word extracted by the extracting unit 133. For example, the providing unit 134 provides the store with information regarding trend words. In the example of FIG. 1, the providing unit 134 provides the information on the trend word to the store that has registered the category corresponding to the trend word.

  In the example of FIG. 1, the providing unit 134 provides the trend word “mugwort” corresponding to the category “cosmetics” extracted by the extracting unit 133 to the store terminal 20. In the example of FIG. 1, the providing unit 134 provides the store that has registered for the category “cosmetics” with information indicating that it is the current trend word “mugwort” in the category “cosmetics”. In the example of FIG. 1, the providing unit 134 stores information indicating that the current trend word “mugwort” in the category “cosmetics” is stored in the store X in which the product “shampoo” belonging to the category “cosmetics” is registered as the designation information. provide. Further, for example, the providing unit 134 may provide the analysis information generated by the generating unit 132 to the store terminal 20. In the example of FIG. 1, the providing unit 134 may provide the transition graph SG11 generated by the generating unit 132 to the store terminal 20.

[3. Flow of providing processing]
Here, the procedure of the providing process performed by the providing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 8 is a flowchart showing an example of the providing process according to the embodiment.

  As shown in FIG. 8, the providing apparatus 100 acquires the designation information regarding the keyword designated by the store (step S101). In the example of FIG. 1, the providing device 100 acquires the designation information designating the keyword “shampoo” from the store device 20 of the store X.

  The providing apparatus 100 also acquires the query used for the search (step S102). In the example of FIG. 1, the providing device 100 acquires the query “hand cream wormwood” from the terminal device 10-1. Further, in the example of FIG. 1, the providing device 100 acquires the query “lotion wormwood” from the terminal device 10-2. In the example of FIG. 1, the providing device 100 acquires the query “smartphone battery” from the terminal device 10-3. Further, in the example of FIG. 1, the providing device 100 acquires the query “weather” from the terminal device 10-4. Further, in the example of FIG. 1, the providing device 100 acquires the query “hand cream wormwood” from the terminal device 10-5.

  Then, the providing device 100 extracts the trend word based on the acquired information about the query (step S103). For example, the providing device 100 analyzes a change in the number of times the query has been used. For example, the providing device 100 analyzes the number of times of use of the second query (second keyword) that co-occurs with the first query (first keyword) regarding other products belonging to the category corresponding to the product designated by the store. In the example of FIG. 1, the providing device 100 analyzes the change in the number of times the query has been used, based on the action information stored in the action information storage unit 123.

  For example, in the providing device 100, the number of times the first query and the second query regarding other products belonging to the category corresponding to the product designated by the store are used in combination has increased by a predetermined threshold value or more in a predetermined period. In this case, the second query is extracted as a trend word. In the example of FIG. 1, the providing device 100 uses the combination with the first query regarding other products belonging to the category “cosmetics” of the product specified by the store X, and the increase rate is 2 between the date dt11 and the date dt12. The character string "mugwort", which is the second query that is more than doubled, is extracted as a trend word.

  Then, the providing device 100 provides the information on the trend word to the store that has registered the category corresponding to the trend word (step S104). For example, the providing device 100 provides the store that has registered for the category “cosmetics” with information indicating that the current trend word “mugwort” in the category “cosmetics” is present. In the example of FIG. 1, the providing apparatus 100 stores information indicating that the current trend word “mugwort” in the category “cosmetic” is stored in the store X in which the product “shampoo” belonging to the category “cosmetic” is registered as the designation information. provide.

[4. effect〕
As described above, the providing device 100 according to the embodiment includes the acquisition unit 131 and the providing unit 134. The acquisition unit 131 acquires designation information regarding a keyword designated by one provider. The providing unit 134 determines that the co-occurrence frequency of the combination of the first keyword relating to the product or service and the second keyword co-occurring with the first keyword and the first keyword belonging to the category corresponding to the designated information is high. Information on the second keyword satisfying a predetermined condition is provided to one provider.

  Thereby, the providing device 100 according to the embodiment provides one provider with information about the second keyword whose co-occurrence frequency of the combination with the first keyword belonging to the category corresponding to the designated information satisfies a predetermined condition. Therefore, it is possible to provide appropriate information to a provider who sells a predetermined product or service.

  Further, in the providing device 100 according to the embodiment, the providing unit 134 relates to the second keyword in which the increase in the co-occurrence frequency of the combination with the first keyword belonging to the category corresponding to the designated information in a predetermined period satisfies a predetermined condition. Providing information to one provider.

  As a result, the providing device 100 according to the embodiment provides the information regarding the second keyword in which the increase in the co-occurrence frequency of the combination with the first keyword belonging to the category corresponding to the designated information in the predetermined period satisfies the predetermined condition. It is possible to provide appropriate information to a provider who sells a predetermined product or service.

  Further, in the providing device 100 according to the embodiment, the acquisition unit 131 acquires a keyword specified by one provider as the specification information.

  Thus, the providing apparatus 100 according to the embodiment can provide appropriate information to a provider who sells a predetermined product or service by acquiring the keyword specified by one provider as the specification information.

  Further, in the providing device 100 according to the embodiment, the acquisition unit 131 determines whether the co-occurrence frequency of the combination of the first keyword different from the keyword and the first keyword having a common category satisfies a predetermined condition. Information about two keywords is provided to one provider.

  Thereby, the providing device 100 according to the embodiment is information about the second keyword which is the first keyword different from the keyword and whose co-occurrence frequency of the combination of the keyword and the first keyword having a common category satisfies a predetermined condition. Can be provided to one provider, and appropriate information can be provided to the provider who sells a predetermined product or service.

  Further, in the providing device 100 according to the embodiment, the acquisition unit 131 acquires a category based on a keyword specified by one provider as the specified information.

  Thereby, the providing device 100 according to the embodiment provides appropriate information to a provider who sells a predetermined product or service by acquiring a category based on a keyword designated by one provider as the designation information. You can

  Further, in the providing device 100 according to the embodiment, the acquisition unit 131 acquires designation information regarding a query designated by one provider. The providing unit 134 is used for the search in a combination with the first query belonging to the category corresponding to the designated information among the combinations of the second query and the first keyword used for the search together with the first query regarding the product or service. The information about the second query whose usage frequency satisfies a predetermined condition is provided to one provider.

  Thereby, the providing device 100 according to the embodiment provides one piece of information about the second query whose usage frequency satisfies a predetermined condition, which is used in the search, in combination with the first query belonging to the category corresponding to the designated information. Since it can be provided to the source, appropriate information can be provided to the provider who sells a predetermined product or service.

[5. Hardware configuration)
The providing apparatus 100 according to the above-described embodiment is realized by, for example, a computer 1000 configured as shown in FIG. FIG. 9 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the providing apparatus. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, a HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program dependent on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from another device via the network N, sends the data to the CPU 1100, and provides the data generated by the CPU 1100 to the other device via the network N.

  The CPU 1100 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 obtains data from an input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the providing device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the network N.

  The embodiments of the present application have been described above in detail with reference to the drawings. However, these are examples, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the modes described in the line of the disclosure of the invention. The present invention can be carried out in other forms described above.

[6. Other]
Further, of the processes described in the above embodiment, all or part of the processes described as being automatically performed may be manually performed, or the processes described as manually performed may be performed. All or part of the process can be automatically performed by a known method. In addition, the processing procedures, specific names, information including various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily generated unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown.

  Further, each component of each device shown in the drawings is functionally conceptual, and does not necessarily have to be physically configured as shown. That is, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part of the device may be functionally or physically distributed / arranged in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

  Further, the respective processes described in the above-described embodiments can be appropriately combined within a range in which the processing contents do not contradict each other.

  Also, the above-mentioned "section (module, unit)" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition unit or an acquisition circuit.

1 Providing System 100 Providing Device 121 Registration Information Storage Unit 122 User Information Storage Unit 123 Behavior Information Storage Unit 124 Trend Word Information Storage Unit 130 Control Unit 131 Acquisition Unit 132 Generation Unit 133 Extraction Unit 134 Providing Unit 10 Terminal Device 20 Store Device N Network

Claims (8)

An acquisition unit that acquires specified information about keywords specified by one provider,
Of the combinations of the first keyword related to the product or service and the second keyword that co-occurs with the first keyword, the co-occurrence frequency of the combination with the first keyword belonging to the category corresponding to the designated information satisfies a predetermined condition. A providing unit that provides the information about the second keyword to be satisfied to the one providing source;
A providing device comprising: The providing unit,
The increase in the co-occurrence frequency of the combination with the first keyword belonging to the category corresponding to the designated information in a predetermined period provides the information about the second keyword satisfying a predetermined condition to the one provider. The providing device according to claim 1. The acquisition unit,
The providing device according to claim 1 or 2, wherein a keyword specified by the one provider is acquired as the specifying information. The providing unit,
Information on a second keyword, which is a first keyword different from the keyword and whose co-occurrence frequency of a combination of the first keyword and a common category with the keyword satisfies a predetermined condition, is provided to the one provider. The providing device according to claim 3, wherein the providing device is provided. The acquisition unit,
The category based on the keyword designated by the one provider is acquired as the designation information. The provision device according to claim 1. The acquisition unit,
Obtaining specified information about the query specified by the one provider,
The providing unit,
Of the combinations of the second query used for the search together with the first query regarding the product or service and the first keyword, the frequency of use used for the search in combination with the first query belonging to the category corresponding to the specified information. Provides the information regarding the second query satisfying a predetermined condition to the one provider. The providing apparatus according to claim 1, wherein A computer implemented delivery method,
An acquisition step of acquiring specified information about a keyword specified by one provider,
Of the combinations of the first keyword related to the product or service and the second keyword that co-occurs with the first keyword, the co-occurrence frequency of the combination with the first keyword belonging to the category corresponding to the designated information satisfies a predetermined condition. A providing step of providing the information about the second keyword to be satisfied to the one provider;
A providing method comprising: An acquisition procedure for acquiring specified information about the keyword specified by one provider,
Of the combinations of the first keyword related to the product or service and the second keyword that co-occurs with the first keyword, the co-occurrence frequency of the combination with the first keyword belonging to the category corresponding to the designated information satisfies a predetermined condition. A providing procedure for providing the information about the second keyword to be satisfied to the one provider,
A computer-executable program.

Images