CN101051970A - Selective advertisement publishing method - Google Patents
Selective advertisement publishing method Download PDFInfo
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- CN101051970A CN101051970A CNA2007100229059A CN200710022905A CN101051970A CN 101051970 A CN101051970 A CN 101051970A CN A2007100229059 A CNA2007100229059 A CN A2007100229059A CN 200710022905 A CN200710022905 A CN 200710022905A CN 101051970 A CN101051970 A CN 101051970A
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Abstract
In the invention, the advertisement receptor can either make a selection based on the content and type of received advertisement, or make a selection based on his hobby; the advertisement receptor can also make selection for the advertisement based on the recommendation of other users.
Description
Technical field
The present invention relates to a kind of network technology, especially a kind of broadcast that utilizes system message hook (differentiation user resources free time) the triggering advertisement of user terminal, and can allow user self that ad content is selected, recommended, thereby improve the validity of advertisement, and the advertisement delivery method that more user took like a shot, specifically a kind of selective advertisement publishing method.
Background technology
" a kind of method at the network terminal machine promulgating advertisement " is the method for advertisement by the information of revising some system event on the network terminal machine (CN200610080818.4), comes " improve advertisement and reach rate and personalized degree " (contextual quotation).This method does not make full use of all message on the network terminal machine.Utilize Message hook to intercept and capture the message that produces in the application program on the network terminal machine, and utilize the message intercepted and captured trigger as the advertisement program, can make full use of all message on the network terminal machine, and above-mentioned patent documentation has only used the information that message triggered that outputs on the man-machine interface, do not use message itself, this shows the arrival rate of its releasing advertisements space that has greatly improved.
Summary of the invention
The objective of the invention is at the not high problem of the personalized degree of existing advertisement, inventing a kind of commercial audience individuality that is on the network terminal machine both can (1) select the kind/content of the advertisement that receives, also can (2) select according to own preference, can also (3) select according to the recommendation of other audient's individualities in the network, can make full use of user resources free time, make the user more take like a shot, increase advertisement validity, reach rate height and selective advertisement publishing method with strong points.
Technical scheme of the present invention is:
A kind of selective advertisement publishing method is characterized in that:
(1) (one) advertisement terminating trigger software, (two) advertisement acceptance, selection, recommendation terminal software and (three) advertisement player software are installed on the network terminal; Advertisement user profile treatment system software is installed simultaneously, in order to response condition, transmission advertisement, the recording user use data of management map network terminal to advertisement that the webserver sends on the webserver;
(2) when being installed, advertisement terminating trigger software will be used for triggering in the insertion point of program of the information hook of advertisement player software or insertion system acquiescence, or hoping in the insertion point in the program of inserting that the terminal use wishes;
(3) when the network terminal runs to the corresponding default program or hopes program, advertisement program that the advertisement player software automatically triggers under the triggering of corresponding message hook and the beginning Play System carries or the advertisement that receives the webserver at random and sent or accept, select, recommend ad content that terminal software sets or receive the advertisement that the webserver sent according to the ad content that the network terminal that is relied on is recommended by advertisement; The advertising message that the network terminal will be watched automatically turns back to the webserver or transmits, recommends another network terminal user by the advertisement that advertisement accepts, selects, recommends terminal software to like.
Beneficial effect of the present invention:
1, utilizes resource free time of client to carry out, allow the client be easier to accept.
2, can add ad content at any time, in the section, the receptible number of ads of same terminal increases greatly at one time.
3, the alternative of ad content and time period, greatly increased the validity of advertisement at the issuing function of formula.
But 4, the recommendation mechanisms of advertisement has increased the confidence level of advertisement.
Description of drawings
Fig. 1 is a workflow schematic diagram of the present invention.
Embodiment
The present invention is further illustrated below in conjunction with drawings and Examples.
As shown in Figure 1.
A kind of selective advertisement publishing method, its concrete steps are as follows:
(1) (one) advertisement terminating trigger software, (two) advertisement acceptance, selection, recommendation terminal software and (three) advertisement player software are installed on the network terminal; Advertisement user profile treatment system software is installed simultaneously, in order to response condition, transmission advertisement, the recording user use data of management map network terminal to advertisement that the webserver sends on the webserver;
(2) when being installed, advertisement terminating trigger software will be used for triggering in the insertion point of program of the information hook of advertisement player software or insertion system acquiescence, or hoping in the insertion point in the program of inserting that the terminal use wishes;
(3) when the network terminal runs to the corresponding default program or hopes program, advertisement program that the advertisement player software automatically triggers under the triggering of corresponding message hook and the beginning Play System carries or the advertisement that receives the webserver at random and sent or accept, select, recommend ad content that terminal software sets or receive the advertisement that the webserver sent according to the ad content that the network terminal that is relied on is recommended by advertisement; The advertising message that the network terminal will be watched automatically turns back to the webserver or transmits, recommends another network terminal user by the advertisement that advertisement accepts, selects, recommends terminal software to like.
Wherein: the webserver is used for storing subscriber information and sends advertisement to network terminal user.Advertising message treatment system (can adopt existing related software or adopt the conventional means exploitation to realize as required) is used for the use data of analysis user want advertisement, recording user.Advertisement terminating trigger software (can adopt existing related software or adopt conventional means exploitation to realize as required) is used to distinguish the information hook that has been provided with and in the time that is fit to the advertisement play instruction sent to the advertisement player, and the advertisement player begins to play advertisement after receiving the instruction of advertisement terminating trigger.Advertisement accepts, selects, recommends terminal software (can adopt existing related software or adopt the conventional means exploitation to realize as required) to be used for recording user information, give server with feedback information, and the commending contents that the user can be selected is given next bit advertisement user.
With two concrete application examples technology contents of the present invention is further described again below: one of them be with the networking computer as network terminal machine, have the Word program on this computer.The step order of checking before selecting the Word program to carry out such as automatic file when advertisement terminating trigger software is installed is as the insertion point of message hook.When reaching prior official hour interval, the Word program produces a return value, and this return value can be intercepted and captured by message hook, is used to start the ad trigger software on the computer.
Another embodiment be with the networking mobile phone as network terminal machine.Mobile phone is widely used in downloading mp3, has a time lag that is connected to the webserver this moment.Can select to be connected to the insertion point of the webserver as the system message hook when advertisement terminating trigger software is installed, program can produce a return value and judge whether to be communicated with server.This return value can be intercepted and captured by message hook, is used to start the ad trigger on the mobile phone.
The three kinds of modes of dividing are used in advertisement of the present invention:
By playing advertisement on the network terminal machine, the user can not select whether to watch the advertisement that is played when one, specifically using.In this manner, the arrival rate of advertisement can maximize.
By playing advertisement on the network terminal machine, the user can select whether to watch the advertisement that is played when two, specifically using, and also can select to watch which advertisement.In this manner, can improve user satisfaction.
By playing advertisement on the network terminal machine, the user can select according to kith and kin's recommendation when three, specifically using.Can have the mail automatically generating program on the advertisement player, watch the user of advertisement can pass through this mail automatically generating program, produce a formative mail, this mail comprises the id of advertisement and the user evaluation to this advertisement, and this formative mail is issued the kith and kin of oneself.Receive on the network terminal machine of this mail an automatic fitration program can be installed, advertisement id and user that this program is extracted in format mail estimate, and when the user estimates when meeting prior defined terms, the ad trigger on the network terminal machine is activated.In this case, can improve advertisement user's satisfaction.
Claims (1)
1, a kind of selective advertisement publishing method is characterized in that:
(1) (one) advertisement terminating trigger software, (two) advertisement acceptance, selection, recommendation terminal software and (three) advertisement player software are installed on the network terminal; Advertisement user profile treatment system software is installed simultaneously, in order to response condition, transmission advertisement, the recording user use data of management map network terminal to advertisement that the webserver sends on the webserver;
(2) when being installed, advertisement terminating trigger software will be used for triggering in the insertion point of program of the information hook of advertisement player software or insertion system acquiescence, or hoping in the insertion point in the program of inserting that the terminal use wishes;
(3) when the network terminal runs to the corresponding default program or hopes program, advertisement program that the advertisement player software automatically triggers under the triggering of corresponding message hook and the beginning Play System carries or the advertisement that receives the webserver at random and sent or accept, select, recommend ad content that terminal software sets or receive the advertisement that the webserver sent according to the ad content that the network terminal that is relied on is recommended by advertisement; The advertising message that the network terminal will be watched automatically turns back to the webserver or transmits, recommends another network terminal user by the advertisement that advertisement accepts, selects, recommends terminal software to like.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100229059A CN101051970A (en) | 2007-05-24 | 2007-05-24 | Selective advertisement publishing method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100229059A CN101051970A (en) | 2007-05-24 | 2007-05-24 | Selective advertisement publishing method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101051970A true CN101051970A (en) | 2007-10-10 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2007100229059A Pending CN101051970A (en) | 2007-05-24 | 2007-05-24 | Selective advertisement publishing method |
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| CN (1) | CN101051970A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102509232A (en) * | 2011-11-24 | 2012-06-20 | 成都美璞科技有限公司 | Method for receiving advertisements by means of autonomous selection of user |
| CN106933822A (en) * | 2015-12-29 | 2017-07-07 | 腾讯科技（深圳）有限公司 | A kind of content recommendation method and device |
| CN112565268A (en) * | 2020-12-07 | 2021-03-26 | 深圳圣大奥维科技发展有限公司 | Transmission control method, device and equipment of multimedia information and computer storage medium |
-
2007
- 2007-05-24 CN CNA2007100229059A patent/CN101051970A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102509232A (en) * | 2011-11-24 | 2012-06-20 | 成都美璞科技有限公司 | Method for receiving advertisements by means of autonomous selection of user |
| CN106933822A (en) * | 2015-12-29 | 2017-07-07 | 腾讯科技（深圳）有限公司 | A kind of content recommendation method and device |
| CN106933822B (en) * | 2015-12-29 | 2021-03-02 | 腾讯科技（深圳）有限公司 | Content recommendation method and device |
| CN112565268A (en) * | 2020-12-07 | 2021-03-26 | 深圳圣大奥维科技发展有限公司 | Transmission control method, device and equipment of multimedia information and computer storage medium |
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