CN108537585A - Game built-in advertisement - Google Patents

Game built-in advertisement Download PDF

Info

Publication number
CN108537585A
CN108537585A CN201810280430.1A CN201810280430A CN108537585A CN 108537585 A CN108537585 A CN 108537585A CN 201810280430 A CN201810280430 A CN 201810280430A CN 108537585 A CN108537585 A CN 108537585A
Authority
CN
China
Prior art keywords
game
advertisement
built
stage property
advertisement according
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201810280430.1A
Other languages
Chinese (zh)
Inventor
刘涛
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to CN201810280430.1A priority Critical patent/CN108537585A/en
Publication of CN108537585A publication Critical patent/CN108537585A/en
Pending legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55Details of game data or player data management
    • A63F2300/5506Details of game data or player data management using advertisements

Abstract

Game built-in advertisement:The built-in advertising in game carries out advertisement dispensing using available resource in game or space;Its technical characteristic includes:Advertisement covers system, advertisement delivery system, advertisement tasks picking systems, advertisement receiving system, game money exchange system, stage property exchange system, point reward exchanging system;The operating mode of built-in advertising in gaming is realized in the description being illustrated in book.

Description

Game built-in advertisement
Technical field
The present invention relates to business operation models, belong to game industry or cultural industry or service industry.
Background technology
Advertising is divided into online and offline, and common advertisement form has:The advertisement of 3D panoramas, TV media, magazine, network Popularization, promotional pamphlet, station broadcast.
Invention content
In order to which the penetration of advertising is stronger, covering surface is wider, spy proposes a kind of completely new business operation model, wide Announcement is built into game, and gaming world virtual so just compensates for the deficiency of the advertisement under line or on line.
The maximum innovation of invention is exactly to be advertised using space virtual, in game, it is advantageous that not having to As under line, other supporting objects is needed to carry out fixation of advertisement, can arbitrarily be launched in any space or time, remove, change, covering.
Its business operation model includes following technical characteristic.
Shielding harness:Shield all advertisements or selectively shielding.
Jettison system:Launch the advertisement made.
Task picking systems:Get advertisement tasks.
Receiving system:It receives advertising source or the information for reception, requirement is prepared advertising.
Game money, stage property, point reward exchanging system:Commodity or legal tender are exchanged in the inside and outside store of game.
Auction system:Transaction, auction, the stage property or integral or game money or advertisement position of energy restocking in game.
Jackpot system:It is awarded to personal or team or underworld gang the advertisement position right to use.
Specific implementation mode
Ground advertisement:With the movement of role, advertisement is showed on the ground that it is passed by, is disappeared after certain time It loses;It is low that advertisement left by the high role of privilege can cover privilege.Any scenery including ground or door and window or wall Transparent material is all used, certain distance carries out advertising display down or inside on its surface either surface.
Play any stage property or scenery can replace name or addition word or figure according to want advertisement.
Any scenery of playing is alternatively opaque pattern, advertises as reality or directly on game item or scenery Or the hanging display advertisement of surrounding.
High-altitude advertisement:Advertisement can be presented in any height.
It plays any element or stage property all can be used as advertising carrier use.
In conclusion according to real advertisement form, accomplish game the inside, using gamespace advantage, it is as much as possible more The deficiency of advertisement on reality or line is mended, the no advertisement form of any game is all the supplement of this application.

Claims (9)

1. game built-in advertisement:Including covering system, jettison system, task picking systems, receiving system, game currency exchange system Advertisement on line or under line is accomplished game the inside, not had in any game by system, stage property exchange system, point reward exchanging system Advertisement form is all the supplement of this application.
2. game built-in advertisement according to claim 1, game ID is bound with cell-phone number or other accounts, is realized different Integral between game is general.
3. game built-in advertisement according to claim 1, the game money or stage property in game or integral, can exchange game Interior or the outer store of game commodity or legal tender.
It, can hanging advertisement in game 4. game built-in advertisement according to claim 1,.
5. game built-in advertisement according to claim 1, stage property or scenery in game be it is transparent, it is past on its surface In or down certain distance carry out advertising display.
6. game built-in advertisement according to claim 1, can show advertisement, advertisement after game ground uplink is walked It disappears after a certain time.
7. game built-in advertisement according to claim 1, accepting or launching for advertisement can be carried out in the dialog box of game.
8. game built-in advertisement according to claim 1, stage property or scenery in game are opaque, directly at it Surface or surrounding carry out advertising display.
9. game built-in advertisement according to claim 1, any stage property or scenery in game can be wanted according to advertisement It asks and replaces name or addition word or figure.
CN201810280430.1A 2018-04-02 2018-04-02 Game built-in advertisement Pending CN108537585A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201810280430.1A CN108537585A (en) 2018-04-02 2018-04-02 Game built-in advertisement

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201810280430.1A CN108537585A (en) 2018-04-02 2018-04-02 Game built-in advertisement

Publications (1)

Publication Number Publication Date
CN108537585A true CN108537585A (en) 2018-09-14

Family

ID=63482178

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201810280430.1A Pending CN108537585A (en) 2018-04-02 2018-04-02 Game built-in advertisement

Country Status (1)

Country Link
CN (1) CN108537585A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110111130A (en) * 2019-04-07 2019-08-09 广州汉正信息技术有限公司 Built-in advertising system based on game

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102968737A (en) * 2012-11-27 2013-03-13 辜进荣 Game-based advertisement pushing method
US8465355B1 (en) * 2010-09-01 2013-06-18 Steven Liang Multiplayer electronic word game
CN105871933A (en) * 2016-06-22 2016-08-17 腾讯科技(深圳)有限公司 Virtual asset allocation system, virtual asset allocation method and virtual asset allocation device

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8465355B1 (en) * 2010-09-01 2013-06-18 Steven Liang Multiplayer electronic word game
CN102968737A (en) * 2012-11-27 2013-03-13 辜进荣 Game-based advertisement pushing method
CN105871933A (en) * 2016-06-22 2016-08-17 腾讯科技(深圳)有限公司 Virtual asset allocation system, virtual asset allocation method and virtual asset allocation device

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110111130A (en) * 2019-04-07 2019-08-09 广州汉正信息技术有限公司 Built-in advertising system based on game

Similar Documents

Publication Publication Date Title
Barnouw The sponsor: Notes on a modern potentate
AU2019203219B2 (en) Gaming video processing system
Economics The economic impact of the UK film industry
Vedrashko Advertising in computer games
US8186599B2 (en) Collectable gift cards
CN102667844A (en) Facilitating sponsorship of game-play-based achievements
CN108335141A (en) Increase the quantity of advertising impression in interactive environment
CN104320414A (en) Entertainment system and method for civil aircraft
Zackariasson et al. Marketing of video games
CN108537585A (en) Game built-in advertisement
KR101756385B1 (en) Revenue System of Multiplay Robot Game Using The Augmented Reality
US10010795B2 (en) Enhanced social expression card for use with a videogame
Cheng Public relations and promotion in film: How it’s done and why it’s important
Tickner ‘Export Britain’: Pop Art, Mass Culture and the Export Drive
Stole “Selling” Europe on free enterprise: Advertising, business and the US State Department in the late 1940s
US20100197195A1 (en) Game system and device for projecting game information onto a surface
Readon Alternative reality
Tokić et al. Presentation of cultural heritage in libraries to tourists
Sen The influence of brand placement in Bollywood on the Indian consumer
Boler The state of the media: An interview with Robert McChesney
Pound The Sponsor: Notes on Modern Potentates
Skulski The use of advertising instruments in the arms and military equiment market
Zaffuto Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist
KR20150024497A (en) Joint events or progress system
Harvey 1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
WD01 Invention patent application deemed withdrawn after publication

Application publication date: 20180914

WD01 Invention patent application deemed withdrawn after publication