CN110111130A - Built-in advertising system based on game - Google Patents

Built-in advertising system based on game Download PDF

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Publication number
CN110111130A
CN110111130A CN201910273893.XA CN201910273893A CN110111130A CN 110111130 A CN110111130 A CN 110111130A CN 201910273893 A CN201910273893 A CN 201910273893A CN 110111130 A CN110111130 A CN 110111130A
Authority
CN
China
Prior art keywords
module
advertisement
game
advertising
built
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201910273893.XA
Other languages
Chinese (zh)
Inventor
周爽
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Guangzhou Hanzheng Information Technology Co ltd
Original Assignee
Guangzhou Hanzheng Information Technology Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Guangzhou Hanzheng Information Technology Co ltd filed Critical Guangzhou Hanzheng Information Technology Co ltd
Priority to CN201910273893.XA priority Critical patent/CN110111130A/en
Publication of CN110111130A publication Critical patent/CN110111130A/en
Pending legal-status Critical Current

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Classifications

    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/70Game security or game management aspects
    • A63F13/79Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0209Incentive being awarded or redeemed in connection with the playing of a video game
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0252Targeted advertisements based on events or environment, e.g. weather or festivals
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55Details of game data or player data management
    • A63F2300/5506Details of game data or player data management using advertisements
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55Details of game data or player data management
    • A63F2300/5546Details of game data or player data management using player registration data, e.g. identification, account, preferences, game history

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Multimedia (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Environmental & Geological Engineering (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The built-in advertising system based on game that the invention discloses a kind of, including login module interconnected, advertisement filter module, advertisement putting module, task get module, advertisement accepts module, advertising results processing module, advertisement carousel module, game currency exchange module, stage property exchange module, accumulated point exchanging module, auction module and game reward module;Login module is used to log in the game system of internal ad system;Advertisement filter module is used for selective shielded segment advertisement;Advertisement putting module is for launching the advertisement made;Task gets module for getting advertisement tasks;Advertisement accepts module and prepares advertising for receiving advertising source or for received information and requirement;Advertising results processing module is used to for advertisement being processed into the effect of user's requirement.Implement the built-in advertising system of the invention based on game, has the advantages that with multiple functions, the demand that can solve various problems, be able to satisfy numerous players.

Description

Built-in advertising system based on game
Technical field
The present invention relates to game advertisement fields, especially, are related to a kind of built-in advertising system based on game.
Background technique
Game built-in advertisement is the advertisement form carried out using game as medium.In essence, game built-in advertisement language with Have identical attribute with the advertisement form of the traditional medias such as broadcast, TV, newspaper, but due to the interactive spy of game Color, form and effect all have biggish difference with traditional advertisement form.Traditional media and game medium provide two kinds completely Different information acquiring patterns, traditional media be allow audient passively to accept message, and game media be then interacted with audient, and Built-in advertising is implanted into games by author in gaming, no matter how player can not jump out producer in gaming to play The pre-determined route of family's design, therefore, the advertisement being arranged in game is that player can not skip, as long as and advertisement implantation mode It is proper, will combine well with the program in game, will increase the interest of game in this way, thus allow player establish or Person increases player to the good opinion of brand and product, reaches good advertising results.The function of existing game built-in advertisement system More single, problem-solving ability is limited, is not well positioned to meet the demand of numerous players.
Summary of the invention
The technical problem to be solved in the present invention is that in view of the above drawbacks of the prior art, providing a kind of with a variety of function Can, it can solve various problems, the built-in advertising system based on game for the demand for being able to satisfy numerous players.
The technical solution adopted by the present invention to solve the technical problems is: constructing a kind of built-in advertising system based on game System, comprising:
Login module: for logging in the game system of internal ad system;
Advertisement filter module: it is used for selective shielded segment advertisement;
Advertisement putting module: for launching the advertisement made;
Task gets module: for getting advertisement tasks;
Advertisement accepts module: preparing advertising for receiving advertising source or for received information and requirement;
Advertising results processing module: for advertisement to be processed into the effect of user's requirement;
Advertisement carousel module: for carrying out wheel stream broadcasting to different advertisements in a certain order;
Game currency exchange module: legal tender is exchanged for the store inside and outside game;
Stage property exchanges module: exchanging stage property for the store inside and outside game;
Accumulated point exchanging module: commodity are exchanged for the store inside and outside game;
Auction module: for being traded or being clapped the stage property or integral of energy restocking in game or game money or advertisement position It sells;
Game reward module: for rewarding the advertisement position right to use to user;
The login module, advertisement filter module, advertisement putting module, task get module, advertisement accepts module, advertisement Effect process module, advertisement carousel module, game currency exchange module, stage property exchange module, accumulated point exchanging module, auction module and Game reward module is connected with each other.
In the built-in advertising system of the present invention based on game, further includes:
Ad material module: for passing through network downloads ad material;
The ad material module is connect with the game reward module.
In the built-in advertising system of the present invention based on game, further includes:
Advertisement formwork database: for providing various advertisement formworks;
The advertisement formwork database is connect with the ad material module.
In the built-in advertising system of the present invention based on game, further includes:
Customized advertisement module: for making user's self-definition design advertising results;
The customized advertisement module is connect with the advertisement formwork database.
In the built-in advertising system of the present invention based on game, further includes:
Role management module: for carrying out the setting of role, increasing newly, be deleted or modified;
The role management module is connect with the customized advertisement module.
In the built-in advertising system of the present invention based on game, further includes:
Priority assignation module: the setting of different rights is carried out for the user to different stage;
The priority assignation module is connect with the role management module.
In the built-in advertising system of the present invention based on game, further includes:
Supplement module with money: for carrying out supplementing with money for the amount of money;
The module of supplementing with money is connect with the priority assignation module.
In the built-in advertising system of the present invention based on game, further includes:
Player interaction module: for realizing the interaction between different players;
The player interaction module is connect with the module of supplementing with money.
Implement the built-in advertising system of the invention based on game, have the advantages that due to be equipped with login module, Advertisement filter module, advertisement putting module, task get module, advertisement accepts module, advertising results processing module, advertisement carousel Module, game currency exchange module, stage property exchange module, accumulated point exchanging module, auction module and game reward module, pass through setting Multiple functions module can enrich the function of the built-in advertising system based on game, therefore the present invention has multiple functions, energy The demand for solving various problems, being able to satisfy numerous players.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with It obtains other drawings based on these drawings.
Fig. 1 is that the present invention is based on the structural schematic diagrams in built-in advertising system one embodiment of game.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other Embodiment shall fall within the protection scope of the present invention.
In the built-in advertising system embodiment the present invention is based on game, it is somebody's turn to do the structure of the built-in advertising system based on game Schematic diagram is as shown in Figure 1.In Fig. 1, should built-in advertising system based on game include login module 1 interconnected, advertisement Filter module 2, advertisement putting module 3, task gets module 4, advertisement accepts module 5, advertising results processing module 6, advertisement carousel Module 7, game currency exchange module 8, stage property exchange module 9, accumulated point exchanging module 10, auction module 11 and game reward module 12。
Login module 1 is used to log in the game system of internal ad system;Advertisement filter module 2 is for selectively shielding Cover part advertisement;Advertisement putting module 3 is for launching the advertisement made;Task is got module 4 and is appointed for getting advertisement Business;Advertisement accepts module 5 and prepares advertising for receiving advertising source or for received information and requirement;Advertising results handle mould Block 6 is used to for advertisement being processed into the effect of user's requirement;Advertisement carousel module 7 is used in a certain order to different advertisements Carry out wheel stream broadcasting.
Game currency exchange module 8 exchanges legal tender for the store inside and outside game;Stage property exchanges module 9 for swimming Exchange stage property in the inside and outside store of play;Accumulated point exchanging module 10 exchanges commodity for the store inside and outside game;Game ID and user Account binding, realizes that the integral between different game is general.Game money or stage property or integral in game, can exchange in game or The commodity or legal tender in the outer store of game.
Auction module 11 is used to that the stage property or integral of energy restocking in game or game money or advertisement position to be traded or be clapped It sells;Game reward module 12 is used for user (can be personal or team etc.) the reward advertisement position right to use.
Advertisement is showed on the ground that it is passed by, after certain time with the movement of role for ground advertisement It disappears;It is low that advertisement left by the high role of privilege can cover privilege.Any scenery including ground or door and window or wall is all Using transparent material, on its surface, surface, certain distance carries out advertising display down or inside.Any stage property or scape in game Object can replace name or addition text or figure according to want advertisement.For high-altitude advertisement, advertisement can be presented in any height. It can hanging advertisement in game.It can be carried out accepting or launching for advertisement in the dialog box of game.
The present invention is accomplished inside game according to the form of real advertisement, as more as possible using the advantage of gamespace The deficiency for making up advertisement on line.Any stage property or scenery in game can replace name or addition text according to advertisement request Or figure.The present invention can enrich the function of the built-in advertising system based on game, therefore by setting multiple functions module The demand that the present invention has multiple functions, can solve various problems, is able to satisfy numerous players.
In the present embodiment, the built-in advertising system based on game of being somebody's turn to do further includes ad material module 13, ad material module 13 connect with game reward module 12, and ad material module 13 is used to pass through network downloads ad material.That is, having on the net Many miscellaneous ad materials can download the advertisement element liked from the Internet when needed by ad material module 13 Material thus can satisfy the demand of different user since online ad material is magnanimity.
In the present embodiment, the built-in advertising system based on game of being somebody's turn to do further includes advertisement formwork database 14, the advertisement formwork Database 14 is connect with ad material module 13, and advertisement formwork database 14 is for providing various advertisement formworks, advertisement formwork number It is a database according to library 14, stores various advertisement formworks in the database, oneself likes when user wants inquiry Advertisement formwork when, corresponding advertisement formwork can be chosen from the advertisement formwork database 14.When advertisement formwork database 14 In when there is no the advertisement formwork oneself liked, the ad material liked can be downloaded from the Internet by ad material module 13, and It stores it in advertisement formwork database 14, in order to user's calling.
In the present embodiment, the built-in advertising system based on game of being somebody's turn to do further includes customized advertisement module 15, customized advertisement Module 15 is connect with advertisement formwork database 14, and customized advertisement module 15 is for making user's self-definition design advertising results.? That is when user does not like the advertising results of setting the advertisement oneself liked can be designed by customized advertisement module 15 Effect.
In the present embodiment, the built-in advertising system based on game of being somebody's turn to do further includes role management module 16, role management module 16 connect with customized advertisement module 15, and role management module 16 is used to carry out the setting of role, increases newly, is deleted or modified.? That is Role Information can be set, increase new role, delete certain roles, or to certain by role management module 16 A little roles carry out the modification of information.
In the present embodiment, the built-in advertising system based on game of being somebody's turn to do further includes priority assignation module 17, priority assignation module 17 connect with role management module 16, and priority assignation module 17 is used to carry out the user of different stage the setting of different rights. That is when the rank difference of user, corresponding permission is also different, the higher user of general rank, corresponding Operating right is also bigger, conversely, the user that rank is lower, corresponding operating right is also smaller.
In the present embodiment, the built-in advertising system based on game of being somebody's turn to do further includes supplementing module 18 with money, supplements module 18 and permission with money Setup module 17 connects, and supplements module 18 with money for carrying out supplementing with money for the amount of money.When module is supplemented in use, which with money, is supplemented with money, can choose It supplemented with money by Alipay, supplemented with money by wechat or supplemented with money by member card, in practical applications, Yong Huke To select corresponding payment way according to specific requirements.
In the present embodiment, the built-in advertising system based on game of being somebody's turn to do further includes player interaction module 19, player interaction module 19 connect with module 18 is supplemented with money, and player interaction module 19 is for realizing the interaction between different players, to increase the entertaining of game Property.
In short, by the way that multiple functions module is arranged, i.e. login module 1, advertisement filter module 2, advertisement is thrown in the present embodiment Amplification module 3, task get module 4, advertisement accepts module 5, advertising results processing module 6, advertisement carousel module 7, game money are converted Block 8, stage property exchange module 9, accumulated point exchanging module 10, auction module 11 and game reward module 12 are changed the mold, the base can be enriched In the function of the built-in advertising system of game, therefore the present invention has multiple functions, can solve various problems, is able to satisfy numerous objects for appreciation The demand of family.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention Within mind and principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.

Claims (8)

1. a kind of built-in advertising system based on game characterized by comprising
Login module: for logging in the game system of internal ad system;
Advertisement filter module: it is used for selective shielded segment advertisement;
Advertisement putting module: for launching the advertisement made;
Task gets module: for getting advertisement tasks;
Advertisement accepts module: preparing advertising for receiving advertising source or for received information and requirement;
Advertising results processing module: for advertisement to be processed into the effect of user's requirement;
Advertisement carousel module: for carrying out wheel stream broadcasting to different advertisements in a certain order;
Game currency exchange module: legal tender is exchanged for the store inside and outside game;
Stage property exchanges module: exchanging stage property for the store inside and outside game;
Accumulated point exchanging module: commodity are exchanged for the store inside and outside game;
Auction module: for being traded or being auctioned the stage property or integral of energy restocking in game or game money or advertisement position;
Game reward module: for rewarding the advertisement position right to use to user;
The login module, advertisement filter module, advertisement putting module, task get module, advertisement accepts module, advertising results Processing module, advertisement carousel module, game currency exchange module, stage property exchange module, accumulated point exchanging module, auction module and game Reward module is connected with each other.
2. the built-in advertising system according to claim 1 based on game, which is characterized in that further include:
Ad material module: for passing through network downloads ad material;
The ad material module is connect with the game reward module.
3. the built-in advertising system according to claim 2 based on game, which is characterized in that further include:
Advertisement formwork database: for providing various advertisement formworks;
The advertisement formwork database is connect with the ad material module.
4. the built-in advertising system according to claim 3 based on game, which is characterized in that further include:
Customized advertisement module: for making user's self-definition design advertising results;
The customized advertisement module is connect with the advertisement formwork database.
5. the built-in advertising system according to claim 4 based on game, which is characterized in that further include: Role Management mould Block: for carrying out the setting of role, increasing newly, be deleted or modified;
The role management module is connect with the customized advertisement module.
6. the built-in advertising system according to claim 5 based on game, which is characterized in that further include: priority assignation mould Block: the setting of different rights is carried out for the user to different stage;
The priority assignation module is connect with the role management module.
7. the built-in advertising system according to claim 6 based on game, which is characterized in that further include: it supplements module with money: using In supplementing with money for the progress amount of money;
The module of supplementing with money is connect with the priority assignation module.
8. the built-in advertising system according to claim 7 based on game, which is characterized in that further include: player interaction mould Block: for realizing the interaction between different players;
The player interaction module is connect with the module of supplementing with money.
CN201910273893.XA 2019-04-07 2019-04-07 Built-in advertising system based on game Pending CN110111130A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201910273893.XA CN110111130A (en) 2019-04-07 2019-04-07 Built-in advertising system based on game

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201910273893.XA CN110111130A (en) 2019-04-07 2019-04-07 Built-in advertising system based on game

Publications (1)

Publication Number Publication Date
CN110111130A true CN110111130A (en) 2019-08-09

Family

ID=67485246

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201910273893.XA Pending CN110111130A (en) 2019-04-07 2019-04-07 Built-in advertising system based on game

Country Status (1)

Country Link
CN (1) CN110111130A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111054069A (en) * 2019-11-29 2020-04-24 上海趣蕴网络科技有限公司 Game advertisement system, method and client thereof

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101894340A (en) * 2009-05-18 2010-11-24 朱晓蕾 Dynamic network game built-in advertisement
CN108537585A (en) * 2018-04-02 2018-09-14 刘涛 Game built-in advertisement
US10127563B2 (en) * 2011-09-15 2018-11-13 Stephan HEATH System and method for providing sports and sporting events related social/geo/promo link promotional data sets for end user display of interactive ad links, promotions and sale of products, goods, gambling and/or services integrated with 3D spatial geomapping, company and local information for selected worldwide locations and social networking

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101894340A (en) * 2009-05-18 2010-11-24 朱晓蕾 Dynamic network game built-in advertisement
US10127563B2 (en) * 2011-09-15 2018-11-13 Stephan HEATH System and method for providing sports and sporting events related social/geo/promo link promotional data sets for end user display of interactive ad links, promotions and sale of products, goods, gambling and/or services integrated with 3D spatial geomapping, company and local information for selected worldwide locations and social networking
CN108537585A (en) * 2018-04-02 2018-09-14 刘涛 Game built-in advertisement

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111054069A (en) * 2019-11-29 2020-04-24 上海趣蕴网络科技有限公司 Game advertisement system, method and client thereof

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Application publication date: 20190809

RJ01 Rejection of invention patent application after publication